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QUALITY AS a BASIS for TOURISM DESTINATION COMPETITIVENESS Book of Proceedings www.sitcon.singidunum.ac.rs TOURISM CONFERENCE - 2016 SINGIDUNUM INTERNATIONAL September 30, 2016 QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS The principal aim of SITCON 2016 conference is to provide a considerable scientific contribution in the domain of marketing and management regarding tourism destination competitiveness, placing QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS special emphasis on the quality aspect in tourism. The conference provides an ideal platform for the exchange of ideas and dissemination of best practices among the scientists and experts from various fields (travel agencies, tour operators, hotel enterprises and other segments of accommodation offer, transportation companies and companies related to other complementary activities, as well as representatives of tourism organizations and the public sector) in relation to the SITCON 2016 themes. QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS Book of proceedings Book of proceedings 9 788679 126412 September 30, 2016 www.sitcon.singidunum.ac.rs BOOK OF PROCEEDINGS Singidunum University International Scientific Conference QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS Belgrade September 30, 2016 www.sitcon.singidunum.ac.rs SCIENTIFIC COMMITTEE ◆ Milovan Stanišić, Singidunum University, Serbia ◆ Alexandru Nedelea, Stefan cel Mare University of Suceava, Romania ◆ Mladen Veinović, Singidunum University, Serbia ◆ Alon Gelbman, Kinneret College on the Sea of Galilee, Israel ◆ Slobodan Unković, Singidunum University, Serbia ◆ Anya Diekmann, Université Libre de Bruxeless, Belgium ◆ Slobodan Čerović, Singidunum University, Serbia ◆ Aurora Pedro Bueno, University of Valencia, Spain ◆ Angelina Njeguš, Singidunum University, Serbia ◆ Biljana Crnjak Karanović, University of Split, Croatia ◆ Dragan Cvetković, Singidunum University, Serbia ◆ Dinu Vasile, Bucharest University of Economic Studies, Romania ◆ Endre Pap, Singidunum University, Serbia ◆ Harald Pechlaner, Catholic University of Eichstaett-Ingolstadt, Germany ◆ Goranka Knežević, Singidunum University, Serbia ◆ Irfan Arikan, IMC University of Applied Sciences Krems, Austria ◆ Jovan Popesku, Singidunum University Serbia ◆ Jasmina Gržinić, University of Pula, Croatia ◆ Milan Milosavljević, Singidunum University, Serbia ◆ Kerstin Wegener, Frankfurt University of Applied Sciences, Germany ◆ Milorad Stojić, Singidunum University, Serbia ◆ Larry Dwyer, University of New South Wales, Australia ◆ Miroslav Lutovac, Singidunum University, Serbia ◆ Lidija Petrić, University of Split, Croatia ◆ Nemanja Stanišić, Singidunum University, Serbia ◆ Magda Antonioli Corigliano, Bocconi University, Italy ◆ Olivera Nikolić, Singidunum University, Serbia ◆ Marjan Bojadjiev, University American College Skopje, Macedonia ◆ Mihalis Kavaratzis, University of Leicester, United Kingdom ◆ Radmila Živković, Singidunum University, Serbia ◆ Milenko Stanić, Synergy University, Bosnia and Herzegovina ◆ Svetlana Stanišić Stojić, Singidunum University, Serbia ◆ Nellie Swart, University of South Africa, South Africa ◆ Tijana Radojević, Singidunum University, Serbia ◆ Rade Ratković, Business and Tourism Faculty of Budva, Montenegro ◆ Verka Jovanović, Singidunum University, Serbia ◆ Rob Davidson, MICE Knowledge ◆ Vesna Spasić, Singidunum University, Serbia ◆ Silvana Đurašević, Mediterranean University, Montenegro ◆ Vladimir Džamić, Singidunum University, Serbia ◆ Stanislav Ivanov, International University College, Bulgaria ◆ Tadeja Jere Jakulin, University of Primorska, Slovenia ORGANIZING COMMITTEE ◆ Mladen Veinović, PhD ◆ Marko Šarac, PhD ◆ Vladimir Džamić, PhD ◆ Novak Njeguš, MSc ◆ Slobodan Čerović, PhD ◆ Miroslav Knežević, PhD ◆ Aleksandar Mihajlović, MSc ◆ Predrag Obradović, MSc ◆ Jovan Popesku, PhD ◆ Nikica Radović, PhD ◆ Ana Petrović, MSc ◆ Aleksandra Stojanović ◆ Danijel Pavlović, PhD ◆ Svetlana Stanišić Stojić, PhD ◆ Dušan Borovčanin, MSc ◆ Miloš Ličina ◆ Ivana Brdar, PhD ◆ Tijana Radojević, PhD ◆ Milan Tair, MSc QUALITY AS A BASIS FOR TOURISM DESTINATION COMPETITIVENESS Electronic version Publisher: Singidunum University, 32 Danijelova Street, Belgrade Contact us: Editor-in-Chief: Milovan Stanišić, PhD Singidunum University Prepress: Novak Njeguš 32 Danijelova Street, Belgrade Design: Aleksandar Mihajlović Serbia Year: 2016 Phone: +381 11 3093220; +381 11 3093290 Circulation: 250 Fax: +381 11 3093294 Printed by: Singidunum University E-mail: [email protected] ISBN: 978-86-7912-641-2 Web: www.sitcon.singidunum.ac.rs Copyright © 2016. All rights reserved. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, without the prior written permission of the publisher. ABOUT CONFERENCE SITCON 2016 It is our great pleasure to present the proceedings of the second international scientific conference in the field of tourism and hospitality - SITCON 2016 (Singidunum International Tourism Conference), held on September 30, 2016 at Singidunum University in Belgrade. The principal aim of SITCON 2016 was to provide a considerable scientific contribution in the domain of mar- keting and management regarding tourism destination competitiveness, placing special emphasis on the quality aspect in tourism. The conference is intended to further broaden the knowledge necessary for better understanding of the key concepts related to the area of destination competitiveness, particularly in Serbia. Therefore, it is of vital importance to study and measure quality at all levels of tourism activity. What makes this event so significant is the fact that it devotes considerable attention to all relevant aspects of tourism destination competitiveness, within both the private and public sector, in order to achieve sustainable development across all sectors of the tourism industry. The conference provided an ideal platform for the exchange of ideas and dissemination of best practices among the scientists and experts from various fields (travel agencies, tour operators, hotel enterprises and other segments of accommodation offer, transportation companies and companies related to other complementary activities, as well as representatives of tourism organizations and the public sector) in relation to the SITCON 2016 themes. The speakers at the plenary session were: ◆ Prof. Milovan Stanišić, PhD, President of Singidunum University ◆ Mr. Rasim Ljajić, Deputy Prime Minister of the Government of the Republic of Serbia and Minister of Trade, Tourism and Telecommunications ◆ Mrs. Marija Labović, Acting Director of the National Tourism Organisation of Serbia ◆ Prof. Slobodan Unković, PhD, Professor emeritus at Singidunum University ◆ Prof. Jovan Popesku, PhD, Singidunum University, moderator The keynote speakers at the conference were: ◆ Prof. Harald Pechlaner, PhD, President of AIEST (International Association of Scientific Experts in Tourism) and a professor at Catholic University of Eichstaett-Inglostadt, Germany ◆ Prof. Rob Davidson, PhD, Managing director of MICE Knowledge, United Kingdom ◆ Prof. Nemanja Stanišić, PhD, Full Professor at Singidunum University, Serbia Our extensive team of reviewers did a successful job of handling the entire review process. The Scientific Com- mittee comprised 20 reputable professors from Serbia and 22 professors from 19 renowned foreign universities: (Australia 1; Austria: 1; Belgium 1; Bosnia and Herzegovina 1; Bulgaria 1; Croatia 3; Germany 2; Great Britain 2; Israel 1, Italy: 1; Macedonia 1; Montenegro 2; Romania 2; Slovenia: 1; South Africa: 1; Spain 1). The overall statistics on the conference are the following: ◆ The total number of submitted papers- abstracts: 55 ◆ The total number of accepted papers: 45 ◆ The total number of rejected papers: 10 ◆ The total number of invited papers: 3 III A total of 125 authors from 17 different countries have submitted papers to SITCON-2016 conference (all papers and abstracts submitted, including invited papers). The list of countries the authors come from (in alphabetical order): 1. Azerbaijan 7. Germany 13. Nigeria 2. Bosnia and Herzegovina 8. Great Britain 14. Poland 3. Bulgaria 9. Israel 15. Serbia 4. the Czech Republic 10. Italy 16. Slovenia 5. Croatia 11. Macedonia 17. Turkey 6. Georgia 12. Montenegro All accepted papers fully comply with conference criteria and are published in the Conference Proceedings and made publicly available within the conference website. Each paper is assigned its DOI number, reference on Google Scholar, and Conference Proceedings have an ISBN number. Three papers have been accepted for publication in the European Journal of Applied Economics issued by Singidunum University. All information disclosed and a large number of high-quality submissions and reputable guests and tourism experts from the country and abroad, point to the importance of SITCON 2016 as an international scientific confer- ence in the field of tourism and hospitality, and show that the conference has been well-accepted and highly-valued within the academic community in Serbia and abroad. Esteemed readers, on behalf of the Scientific and Organizing Committee of SITCON 2016, we would like to express our deepest gratitude and appreciation to all participants for their valuable contributions. We sincerely hope that you shall take part in our future conferences held at
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