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Explore CHINA EXPLORE CHINA

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Explore CHINA EXPLORE CHINA Explore CHINA EXPLORE CHINA The Show The Host Explore China showcases China for the western traveler. With a unique western point of view, this show will intrigue and excite the hip young travelers who don’t know much about China. The show will depict the modern aspect of China covering everything from the music scene in Shanghai to the most awe inspiring hikes for adventure travelers. How Larry Namer has been responsible for some of the most popular shows in the US. Richard S. Kaufman has worked in Hollywood for American Comedian Hal Sparks might just be the first ever bilingual funny decades. Together the two have an understanding of what the man to host a travel show. western audience is interested in when the look to China. Their perspective will be able to cover China in a way that local shows are Hal’s love for China began over 25 years ago when he first studied Kung unable to. Fu, which eventually lead him to learn to speak Mandarin out of respect for his eldest teacher. This opened a door to a greater experience of his Episodes martial arts training and a deeper respect for Chinese culture. Each 24 minute episode promises to keep you captivated and Audiences know Hal from the wildly popular Disney XD series LAB RATS, entertained as we unlock the true spirit of China. The episode will be to Showtime’s critically acclaimed Showtime specials and hosting the Emmy decided into 3, 8 minute segments. The episodes will first and Award-winning E! series TALK SOUP. Motion Picture credits include the foremost feature individual cities thematically, such as wine culture in blockbuster SPIDER MAN 2 and the classic film comedy DUDE, WHERE’S Shanghai. Later on the episodes will be re-edited to show the wine MY CAR. culture in all of China. DISTRIBUTION Subscribers Viewership Explore China will first air on Video on Demand platforms on 2017 NIELSEN GLOBAL VOD DATA DATA the following platforms starting JUNE 2018 Among the 65% of global respondents who watch any type of VOD programming 43% watch VOD content at least once per UNITED STATES: day ATT/DIRECTV - active 25,110,000 subscribers (end Q3 2017) Comcast - 22,390,000 active subscribers (end Q3 2017) VOD Demographics Charter - 16,982,00 active Subscribers (end Q3 2017) 49% of Gen Z ages 15-20 Verizon - 6,978,000 active Subscribers (end Q3 2017) 48% of Millenials ages 21-34 26% of baby boomers ages 50-64 CANADA 21% of silent generation ages 65+31 Rogers - active 1,796,000 subscribers (end Q3 2017) Shaw - 2,507,000 active subscribers (end Q3 2017) VOD usage is up 76% between 2017 and 2016 in U.S. Bell Canada - 2,734,00 active Subscribers (end Q3 2017) households 58% of all cable subscribers used VOD in March Verizon - 6,978,000 active Subscribers (end Q3 2017) 2017, compared to 42% in all of 2011 DISTRIBUTION Reach Audience As opposed to the average American, PBS food and Travel Explore China will air on PBS January 2019 on PBS. PBS stations provide audiences are more inclined towards travel and cultural the best food and travel programming to large, discerning audiences who experiences. want to learn about the world and its many culture ways and then get out and experience them! Over the course of a year, 80% of all U.S. television households - nearly 200 million people - watch PBS. The demographic breakdown of PBS' full- day audience reflects the overall U.S. population with respect to race/ ethnicity, education and income. (Nielsen NPower, 9/19/2016-9/24/2017) Each month, over 90 million people watch their local PBS stations. (Nielsen NPower, 10/2016-9/2017) PBS averaged a 1.41 primetime household rating during the 2016-17 season, ranking it the #6 broadcast and cable network. (Nielsen NPower, 9/19/2016-9/24/2017) PBS' primetime household audience is significantly larger than many commercial channels, including A&E (the PBS audience is 135% larger), Bravo (126%), TLC (122%), Discovery Channel (70%) and HGTV (39%). (Nielsen NPower, 9/19/2016-9/24/2017) SPONSORSHIP Title Sponsor 3.0 million USD or 18,990,000 RMB • Opening and closing billboards on all episodes • In show title sponsor and product Integration - select 1 of the 3 segments that identifies with your corporate brand • Press - you will be prominently featured in all marketing materials and press conferences City Sponsor Co-Sponsor $200K USD or 1,266,000 RMB 250K USD or 1,582,500 RMB • Opening and closing billboards - “brought to you by the city of…….” • Opening and closing billboards on one episode • In show city sponsor - select 1 of the 3 segments that identifies with • In show co-sponsor title - select 1 of the 3 segments that identify your city with your corporate brand TEAM Executive Producers Producers Xiaoyong Chief Executive Officer of Phoenix Satellite Television. Mr. RICHARD S. KAUFMAN is the Producer and director of Wu began his media career as a reporter/producer for Radio Beijing and Explore China. The Emmy nominated producer and director is known for his made his mark as an award-winning programmer. Later in his career, Mr. Wu critically acclaimed tribute film introducing Hillary Clinton at the 2008 returned to China, and with his friend Liu Changle launched Phoenix Satellite National Convention. Later, he teamed-up with Oscar winner Matt Damon Television, which today is the largest Chinese Language Television Service in on a series of short films for Clinton during her term as secretary of state. North America. Dan Wetherbee is the producer and editor of Explore China. Mr. LARRY NAMER is the founding partner of Metan Global Wetherbee is an award-winning film maker and editor for numerous Entertainment. Larry is a visionary veteran with over 40 years in television. documentaries and feature films. His credits include movie trailers, include Mr. Namer is best known as the founder of E! Entertainment. Today the the STAR WARS, STAR TREK, X-MEN, THE KINGS SPEECH, and for the epic entertainment giant is valued at over $3.5 billion USD. Chinese film THE FLOWERS OF WAR for director Yimou Zhang. JEAN ZHANG is Metan’s Executive Vice President. Ms. Zhang has Jinhua Yanghas received The National Best Documentary Award, over 10 years’ experience in international management, promoting AMPA Award and the prestigious Golden Apple Award. Ms. Jang is the CEO business and cultural cooperation between China and the United States. Ms. of the Douban Film Awards. She has served in leadership capacities in Zhang was a distinguished Associate Professor at the University of Science ventures that include: RDR Culture and Communications, Cloud Plan Film & Technology’s School of Management in Beijing, prior to beginning her rise Investment and Elegance Film and TV, a joint venture with Air China, and in the private sector. BBDO Shanghai CONTACT CHINA: JEAN ZHANG [email protected] WeChat: unicorn2006 UNITED STATES: LARRY NAMER [email protected] WeChat: larrynamer1 .
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