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Policy Note 2010-11 English

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Policy Note 2010-11 English DEMAND No.28 INFORMATION AND PUBLICITY Content Sl. No. Subject Page No. Introduction 1. Press Release Section....................................................4 2. Reference Section.........................................................12 3. Memorials......................................................................13 4. Government Functions..................................................21 5. Advertisement ..............................................................27 6. Tamil Nadu Government Film Awards, Film Subsidy & Small Screen Awards....................................................32 7. Tamil Nadu Films Division.............................................39 8. M.G.R. Govt. Film and Television Institute..........................................................................41 9. Cinema, Video and Cable Television Networks.......................................................................45 10. Tamil Arasu...................................................................49 11. Exhibitions.....................................................................53 12. District Information and Public Relations Offices.................................................57 13. Information Centres.......................................................59 Conclusion INFORMATION AND PUBLICITY POLICY NOTE 2010-2011 INTRODUCTION Following 'Ayyan Thiruvalluvar's advice that "all life on earth is same in origin; but each one's merit varies according to avocations and skills, not by birth", the Information and Public Relations Department is making vital contributions to the Government's efforts in its primary task of ushering in development in the life of people from all strata. In the footsteps of Perarignar Anna who declared, "Tamil culture accepts people from all over the world as brothers and sisters and welcomes whoever comes closer with greetings; it respects other languages in a proper manner; it fetches wealth of knowledge from wherever it is available in the world,” Hon'ble Chief Minister Dr. Kalaignar's Government is implementing numerous schemes to preserve the health and promote the prosperity of the people of Tamil Nadu and the cherished language of Tamil. The main objective of the department is to provide information in pleasant Tamil so that the commonfolk in the State understand fully the schemes of the Government and their benefits. To achieve its aims, the department continuously carries out publicity campaigns in villages, town panchayats, towns and cities not wasting even a second making use of all new technologies. The Press Release Section, meticulously releases information daily on Government announcements, schemes and other relevent information to the media of newspapers and television channels that add strength and shine to democracy. The Memorial Section involves itself in honouring leaders, freedom fighters and Tamil savants by building and maintaining memorials and erecting statues and organises celebration of birthdays and observation of anniversaries of such great persons. The Advertisement Section releases advertisements of the Government departments publicising the schemes and the achievements of the Government. The Reference Section preserves newspapers and provides news clippings to the departments, whenever required. The Information Centres provide reference materials to students, research scholars and the public. The Tamil Nadu Films Division produces documentary films and short films on Government schemes, activities and achievements. The M.G.R. Government Film and Television Institute conducts courses on various aspects of film making. Tamil Arasu Magazine periodically provides information on all Government schemes, activities and achievements in print as well as on internet. The Exhibition Wing organizes Government exhibitions making the poor and commonfolk understand the schemes, achievements and activities of the Government. The Information and Public Relations Officers in the districts organize multimedia campaigns and take the achievements and activities of the Government departments to the people through television, video shows and newspapers. The Information and Public Relations department, a forerunner of rendering such indispensible services, functions as a bridge between the Government and the people. PRESS RELEASE SECTION Press Release Section is an important section functioning on all days including holidays. The Press Release Section takes care of the publicity of the press notes of the Hon'ble Chief Minister, the Hon'ble Deputy Chief Minister and Hon'ble Ministers. Government press releases, announcements, achievements, information on Government welfare schemes, development works, Government sponsored programmes and related colour photographs by sending them by e-mail and fax to media consisting of daily newspapers, television channels, news agencies, periodicals and news websites numbering around 200 and working 24 hours a day in order to inform the public instantaneously. This section makes arrangements for the press conferences of the Hon'ble Chief Minister, Hon'ble Deputy Chief Minister and Hon’ble Ministers. Important press releases containing Government announcements are sent to district Information and Public Relations Officers so that the presspersons in the districts also receive them. The section makes all the necessary arrangements for the media to gather news on occasions of visits by VIPs and functions attended by Hon'ble Ministers and Government Secretaries. Also, news and photographs of the Government functions and other programmes in the districts attended by the Hon'ble Ministers are received at headquarters through the Information and Public Relations Officers concerned and are arranged by this section to be published in newspapers and telecast / broadcast at the headquarters. From 1.4.2009 till 31.3.2010, press releases, press notes, photos, video recordings and coverage letters have been sent to newspapers, news agencies and media from headquarters as follows : Period Press Press Note Photos Press Releases Conference 1.4.2009 1,140 150 696 52 to 31.3.2010 JOURNALISTS' WELFARE Journalists' Pension This scheme is being implemented from 1987. The monthly pension of Rs.3000 given to retired journalists who have served for 20 years and are in indigent circumstances has been enhanced to Rs.4000 as soon as this Government assumed office. Rs.37.35 lakh were allocated in the budget 2009-10 for the pension. After this Government assumed office, 31 Journalists have been sanctioned pension. From 1.4.2009 till 31.3.2010, pension has been sanctioned to 9 Journalists. Yearwise details are given below : Year Pension sanctioned 2006-2007 6 2007-2008 10 2008-2009 6 2009-2010 9 Total 31 Till 31.3.2010, pension to 95 Journalists has been sanctioned. 62 Journalists are now receiving pension. Journalists' Family Pension The monthly pension given from 1999 to the wives of deceased journalist pensioners has been enhanced by this Government from Rs.1500 to Rs.2000. From 2006, 24 persons are receiving this pension amount as on 31.3.2010. Rs.5.40 lakh have been allocated for this scheme in the financial year 2009-2010. After assumption of office, this Government has sanctioned family pension to families of 9 journalists; 4 persons have been sanctioned this pension from 1.4.2009 to 31.3.2010. The new procedure to appoint nominees for the retired journalist pensioners has been introduced to avoid delay in getting death certificate, legal heir certificate etc. for sanctioning family pension to the wives of the deceased journalists. Journalists' Family Benefit Fund Journalists' Family Benefit Fund is given from the Chief Minister's Public Relief Fund to families of Journalists who have served in any of these capacities viz, editor, sub-editor, reporter, photographer, proof reader for 20 years and passed away while in service. After assumption of office, this Government modified the eligibility criteria as follows:- Years served Journalists' Family Benefit Fund Assistance 5 Rs.50,000 10 Rs.1 lakh 15 Rs.1.5 lakh 20 Rs. 2 lakh Till 31.3.2010, Rs.41.05 lakh have been disbursed as assistance from the, Journalists' Family Benefit Fund to families of 44 Journalists. After this Government assumed office, Rs.26,25,000 have been disbursed as assistance to heirs of 16 deceased journalists. Journalists' Family Benefit Fund assistance has been sanctioned to heirs of 5 deceased Journalists from 1.4.2009 till 31.3.2010. Assistance for Medical Treatment of Journalists After assumption of office by this Government, financial assistance to 6 Journalists for medical treatment and to the daughter of a Journalist for surgery has been provided from the Chief Minister’s Public Relief Fund. Rs.6 lakh have been given so far. From 1.4.2009 to 31.3.2010, Rs.1 lakh has been provided for the medical treatment of one Journalist. Government Rental Housing Scheme for Journalists Tamil Nadu Housing Board is allotting rental quarters to journalists under special category; so far 266 journalists have been allotted rental quarters all over the state. After this Government assumed office in 2006, 115 journalists in 22 districts have received this allotment. House Sites for Journalists Under this scheme, 603 journalists have so far been provided with house sites at concessional rates. After assumption of office by this Government, 234 reporters/photographers have been provided with house sites at concessional rates in Chennai, Vellore, Salem, Dindigul, Tiruchirapalli, Tirunelveli and Thanjavur districts. As
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