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2019 the Daily Football Show Daily Football Show Australia’s No.1 Football Podcast About Us Daily Football Show is Australia’s No. 1 independent football podcast."! Over three million hearts and minds have been captured since it began in October, 2015 through its unique blend of Raw. fan-focused and journalistic content."! If it’s Socceroos, A-League, W-League, NPL or the overseas big leagues - we’ve got you Authentic. covered! Engaging. 2 Our Engaged Audience Podcast & Social Media 12,100 9,500 5,200 41 minutes 30 seconds average Likes Followers Followers listening time per episode (80% consumption rate of full show) 54,500 48,050 Unique Listens 220,000 8% Female 78% between Listens Per Month Per Month Monthly Reach 92% Male the age 18-44 years old Our Passionate Talent Adrian ‘Beaker’ Houghton Joel ‘Freebie’ Fruci Rob ‘The Big Beef’ Crawford Host and co-founder of the Daily ! Journalist, who has knowledge Producer, who pushes the buttons and Football Show. Lives and breathes ! beyond his years and isn’t afraid to provides comedic relief with his random football supporter culture, Glory ! ask the damning questions. footballing conspiracies. Melbourne City fan and banned from saying ‘The L word’, Melbourne Victory tragic, Everton fan and Arsenal fan who gives Burgo’s Catch which of course is English ! (only when they’re winning) and Phrase a run for its money with Crawf’s football giant ‘Liverpool’. purveyor of fine burgers. Quiz every Friday. Appearances & Guests Hyundai A-League Players Managers Overseas Socceroos Matildas Alen Stajcic,! Craig Goodwin, Adelaide United Massimo Luongo, QPR Sam Kerr, Perth Glory Central Coast Mariners Adam Le Fondre, Sydney FC Ernie Merrick, Newcastle Jets Jackson Irvine, Hull City Steph Catley, Melbourne City Milos Ninkovic, Sydney FC Mark Rudan, Western United Bailey Wright, Bristol City Katrina Gorry, Brisbane Roar Andrew Nabbout,! Chris Ikonomidis, Perth Glory Graham Arnold, Socceroos Alanna Kennedy, Sydney FC Urawa Red Diamonds Jamie Maclaren, Melbourne City Heather Garriock, Canberra United Milos Degenek, Al Hilal Choloe Logarzo, Sydney FC Kwame Yeboah, ! Ante Juric, Sydney FC Women Trent Sainsbury, PSV Eindhoven Clare Polkinghorne, Brisbane Roar Western Sydney Wanderers Administrators Media Personalities Former Players Chris Nikou, FFA Chairman Darren Lewis, The Mirror Emile Heskey David Gallop, FFA CEO Tara Rushton, Fox Sports Luis Garcia Greg O’Rourke, Head of Leagues Mark Bosnich, Fox Sports Thomas Sorensen Tony Pignata, Perth Glory CEO Adam Peacock, Fox Sports Archie Thompson Danny Townsend, Sydney FC CEO Simon Hill, Fox Sports Mark Schwarzer Peter Filopoulous, Football Victoria CEO Craig Foster, SBS Harry Kewell Portable. Powerful. Cultural. Through our storytelling on the Daily Football Show Podcast, we educated the audience on Russian road rules, or lack thereof, on the quirky Russian wit, how Australia is perceived in the eyes of the locals (‘Kangaroo’ legitimately got brought up at least 30 times) and why they’re so despondent with the propaganda reported by US and UK media outlets. Football was the event, the Socceroos were the focus and storytelling around the people that make football great.! Podcasting proved itself as the prominent means for storytelling. It rea#rmed itself as a high impact medium to engage and hold the attention of a captive audience for extended periods. The portability and cost e$ectiveness of production ensured incredible flexibility to produce and share unique content. It rea#rmed the power, when trained well in production, for anyone to create their own content. The numbers tell the story: In podcast land the brands want to know all about consumption rates and loyalty to the product. Without blowing the trumpet too much, and it’s sometimes hard to convey authenticity in a digitally infused and artificial world, but ! Daily Football Show recorded some exceptional numbers. Why We’re A Good Fit A UK study from Sports Pro Media reveals that 64% of young people prefer social sports content to TV 20% of our listeners say they 57% listen to the show in transit, 73% of our listeners play video 34% of our audience say they are likely to purchase from a providing the opportunity to sell games on a regular basis, attend 10 - 20 games per season, show sponsor. while they’re out of home. providing the opportunity to providing the opportunity sell via delivery service apps ! to sell on matchday. A further 50% said they would ie. Uber Eats. consider purchasing the sponsor’s product depending on the value advertised. *The above data was collated from a survey of 200 listeners Podcast vs Radio Podcast Radio 27 minutes 11 seconds average Average listening time is roughly listening time per episode 15 minutes per hour Niche advertising with more Congested advertising, average of authentic and targeted ads 10 ads each break Radio remains largely not ‘on-demand’! Podcasts are strictly ‘on-demand’! Inconvenient and not always available Convenient and when you want it when you want it Podcasts create immersive storytelling Radio creates standardised conversation Partnership Opportunities Podcast Advertising Podcast Highlight Branded Video Social Media Activations Videos Content Promotion (Live Events) Content & Advertising Integration Podcast Advertising Description Live Read Live read at the top of the show/episode Pre-Roll 15 second advertisement at start of the clip/episode Mid-Roll 30 secs to 1 minute authentic advertorial in between breaks on the show/episode Post-Roll 15 second advertisement at the end of the clip/episode Podcast Highlight Video Description Video run via social media Short 30 second to 2 minute clip of host speaking about a key topic on podcast Branded Video Description Video run via social media Creative video piece that aligns with the brand in an authentic manner Social Media Promotion Description Promotion via Facebook, Instagram Re-sharing and promotion of major announcements via social media Podcast Advertising Description Live event at venues Recording the the show/podcast live from your venue with content creation and promotion Website Banners Description Leaderboard (728 x 90) Banner ad placement on Podular Media's dedicated product section of the website MREC (300 x 250) Banner ad placement on Podular Media's dedicated product section of the website Contact Adrian Houghton Founder & CEO 0488 055 514! [email protected] Everyone's got a story.
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