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2017 Media Planner • Magazine (Print) Advertising Strategy - Integrated Media Portfolio

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2017 Media Planner • Magazine (Print) Advertising Strategy - Integrated Media Portfolio UC BRAND ELEMENTS: 2017 Media Planner • Magazine (Print) Advertising Strategy - Integrated Media Portfolio ............................1 • Magazine (Digital) Magazine • Website Magazine Overview ................................................................ 2 • eNews Editorial ................................................................................... 3 Print edition Advertising Rates & Specifications ................ 4 • Social Media Product Showcase .................................................................. 5 • Buyer’s Guide Capabilities Guide ................................................................... 6 • Events Magazine - Digital Edition ............................................................7 • Custom Advertising Website .......................................................................................... 8 Buyer’s Guide ................................................................................ 9 ucononline.com eNews............................................................................................10 Social Media ..................................................................................11 Events ............................................................................................12 Custom Advertising Webinars ..................................................................................13 Magazine Supplements ........................................................14 Sponsored Content ................................................................14 eMail Marketing ......................................................................15 Whitepapers ............................................................................16 Circulation & Subscriber Info .....................................................17 About UC Editorial Content ....................................................................18 Audit Awards .....................................................................................18 Staff ..........................................................................................19 History .....................................................................................19 Oildom .....................................................................................19 Readership Study Integrated Media Portfolio Media experts and Underground Construction (UC) advocate an integrated media portfolio approach for your advertising / brand building / sales strategy, leveraging a variety of media platforms • Research supports that brand recognition, positioning and promotion is maximized when multiple media platforms and vehicles (print and digital) are leveraged on a coordinated, portfolio basis • Since your customers and prospects choose where and how they want to receive information, marketers today must be prepared to deliver their messaging using the variety of media that the decision maker has chosen to receive their industry news and information • By design, UC is much more than just a magazine – UC is a media publication group consisting of a coordinated set of media platforms offering industry participants a portal to access information and services pertinent to the pipeline industry worldwide • Available options for UC brand advertising include: UC Advertising Options UC Brand Platforms UC Social Media Platforms UC Additional Advertising Vehicles Magazine – print edition Facebook Product Showcase Magazine – digital edition LinkedIn Capabilities Guide Website ucononline.com Twitter Webinar (Custom) Buyer’s Guide YouTube Whitepaper (Custom) eNews Google+ eMail (Custom) Social Media Sponsored Content (Custom) Events Magazine Supplement (Custom) Each advertiser’s needs should be addressed with a customized portfolio, selecting from among various platforms and vehicles. UC Media Planner • This Media Planner provides details about the various platforms and vehicles offered • UC offers a wide range of options to suit every budget - from several hundred dollars per month, to comprehensive multi-platform portfolios UC Advertising • We encourage you to engage your UC Sales Representative who would be pleased to work with you to understand your objectives and requirements and to respond with a customized Integrated Media Advertising Portfolio proposal. • Alternatively contact [email protected] PRODUCTSHOWCASE Special advertising section of products and services VERMEER MCELROY SCHWALM ROBOTIC USA Vermeer D60x90 S3 McElroy’s Self-Propelled TracStar® 1200 for Ther- 19th AnnualAdvanced Robotic Municipal System Survey moplastic Pipe Fusion Schwalm Robotic USA The Vermeer D60x90 S3 Navigator® ® manufactures the world’s HDD with 60,000 pounds (266.9 kN) The McElroy TracStar 1200 fuses pipe from 16” OD By Robert Carpentermost, Editor-in-Chief advanced robotic of thrust/pullback — an impressive to 48” OD (450mm to 1200mm) bringing the largest systems for trenchless sewer 17 hp (13 kW) increase over its pipe fusion capability to its line of track-mounted maintenance and repairs. predecessor (D60x90), delivers machines. Upgrades include an advanced emission Schwalm trenchless products are perfectly suited for sewer main and lateral sewer power and control in a modest control engine that burns ultra-low-sulfur diesel to repairs. Product line includes: Robots, Cameras, Packers, Accessories. Typical footprint — making it an ideal fit for meet EPA Tier 4 standards and a redesigned cowling applications: Camera Inspection, SewerShow Rehabilitation, Laterals, Point Me Repairs, The Money large commercial or confined urban allowing better access to the engine for mainte- Lateral Reinstatement. jobsites. nance. Other features include hydraulic outriggers for machine stability and level- Post Great-Recession, City Budgets Are Increasing But Not Nearly Enough ing, an ergonomic operator platform and remote engine stop/start capabilities. www.vermeer.com For more information, contact Schwalm USA. www.Mcelroy.com/fusion 1-864-414-9658 In 2015, more than half of the detailed look at the current spend- nologies, trends, industry issues responded strongly as well. Small [email protected] municipalities across the United ing plans for America’s cities along and working relationships with cities from throughout the country States got a rare taste of what has with insights and perspectives on have their fair share of under- HOBAS BIT BROKERS VACUWORX consulting engineers and contrac- become an exotic, opiate-like sub- industry topics and technology. tors. e survey results came from ground infrastructure challenges. Hobas CCFRPM Pipe The VersaReam is a patent pending bi-directional, stanceVacuworx – andhas built they its liked reputation it. So by much provid - expandable/interchangeable blade PDC reamer ing contractors safe and efficient solutions all 50 states and were weighted for Among the small towns responding Centrifugally cast, fiberglass-reinforced, polymer mortar by Bit Brokers International. The VersaReam is sofor inmaterial fact, thathandling they in arethe field.clamoring Driven by a Spending levels regional population density and were Grandview, IN, population Hobas pipe is inherently corrosion resistant and is suitable changing the drilling industry as we know it. It forself-contained more in 2016. engine or hydraulically powered city sizes to develop a nationwide 860; Poy Sippi, WI, population 970; for new construction and rehab of critical installations provides more Versatility to the drilling industry by the host machine, Vacuworx Vacuum LiftingRe ecting the renewed availability including storm and sanitary sewers, corrosive environ- at ‘opiate’ was simply in- of funds at local levels, municipal benchmark that would allow for Burnside, KY, 1,250; Shinnston, by allowing drillers to change the size of their creasedSystems arefunding engineered levels. to handleAs the up U.S. to 44,000 ments and potable water. Hobas manufactures pressure reamer by simply changing the blades. The lb depending on the model. authorities report spending plans extrapolated projections. WV, 1,500; and Olathe, CO, 1,800. and gravity pipe in diameters from 18 to 126 inches with VersaReam drills three to five times faster than economy stabilized and actually leak-free push-together joints that speed installation and I in 2016 for sewer/water/storm Responding cities represented e survey showed that in- the traditional roller cone reamers in the right grew – albeit at a slow pace – many reduce costs. It is ideal for a variety of installation methods sewer piping systems of $10.7 all parts of America, from coastal creased funding was cited by 77.4 formations. city governments gained enough including sliplining, open cut, jacking, microtunneling, billion in new construction and communities to mountain tour- percent of respondents as the two-pass tunnel, casing carrier and above ground. con dence to open the co ers $8.2 billion for rehabilitation, an ism locations to the plains of the number one need of their depart- and nally increase infrastructure www.hobaspipe.com Midwest and the forests of the ments. In fact, municipal manag- funding in 2015 for something increase of 4.2 percent over actual Southeast. While large cities were ers as a whole across the country other than roads, bridges and 2015 spending. TRENCOR LANEY DIRECTIONAL DRILLING CO. QUANTA included in the statistics such as would ideally like to see an annual airports, or emergency and stop- Conducted in October and No- The Charles Machine Works, Inc. Direct Pipe® Q-Inlinegap repair is a fullmeasures
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