MUMBAI RAILWAYS Media Solutions
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MUMBAI RAILWAYS Media solutions 1 Quick tag line for railway advertising: Create opportunities to reach out to a wide Positioning variety of audience Various such as families, Reach out to Brands on travelers, students and 7.5 million even children. passengers with our Rail Since moving Billboards 12 Years and promotional activities. 2 Why Railway advertising? Focused exposure at a single point Excellent visibility Wider reach ability to a large spectrum of audience Long and wide distance coverage The large, colorful, innovative designs demand attention. You have exclusivity in your space. 3 How important is Mumbai Railways? Mumbai Suburban Railways operates over 2,300 train services every single day. Mumbai’s local rail network is the busiest commuter train system in the world with 7.5 million people using the trains to commute daily. 4 Commuter details 80% who live in the suburbs, Thane, Palghar districts and Navi Mumbai of the people use local to go from home to office. 80 37 43 10 lakh lakh lakh lakh No of daily No of daily No of daily No of daily commuters commuters commuters commuters on estimated on WR estimated on WR estimated on CR Harbour line and CR 5 Target audience-Central line Masjid Currey Byculla Dadar Sion Vidyavihar Vikhroli Bunder Road Chatrapati Sandhurst Shivaji Chinchpokli Parel Matunga Kurla Ghatkopar Road Terminus Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub 6 Target audience-Central line Diva Bhandup Mulund Kalwa Dombivli Kalyan Junction Kanjurmarg Nahur Thane Mumbra Kopar Thakurli Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub 7 Target audience-Central line Ambivalli Khadavli Asangaon Kardi Sahad Titwala Vasind Atgaon Kasara Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub 8 Target Audience: Western Line Marine Grant Elphinstone Matunga Mahalaxmi Bandra Santacruz Lines Road Road Road Charni Mumbai Lower Churchgate Dadar Mahim Khar Road Road Central Parel Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub 9 Target Audience: Western Line Vasai Andheri Goregaon Kandivali Dahisar Bhayandar Virar Road Vile Parle Jogeshwari Malad Borivali Mira Road Naigaon Nala Sopara Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub 10 11 Paytm. (APP) Havells ( Reo) 12 Greater Bank Star PravahStar Pravah 13 Ankur Namak (FMCG) Suthol 14 Busy App Wockhardt Hospital 15 Parul University Dell 16 MAAC Animation Suzuki 17 Arena Animation Top In Town ( Rainwear) 18 Sinhal Classes Ankur Namak 19 MAAC Animation Mahindra Lifespace 20 12 COCHES ADVERTISIMENT LINE MEDIA DISPLAY AREA RAILWAY AREA RAKE QTY AREA Inside Panel 17’’ X24’’ 17’’ X24’’ Nil 84 Western Line Route Map 53’’x05’’ 21’’x05’’ 32’’x05’’ 88 Inside Panel 17’’ X24’’ 17’’ X24’’ Nil 84 Central Line Route Map 53’’x05’’ 21’’x05’’ 32’’x05’’ 88 Thank You 22.