MUMBAI RAILWAYS Media solutions
1 Quick tag line for railway advertising:
Create opportunities to reach out to a wide Positioning variety of audience Various such as families, Reach out to Brands on travelers, students and 7.5 million even children. passengers with our Rail Since moving Billboards 12 Years and promotional activities.
2 Why Railway advertising?
Focused exposure at a single point
Excellent visibility
Wider reach ability to a large spectrum of audience
Long and wide distance coverage The large, colorful, innovative designs demand attention.
You have exclusivity in your space.
3 How important is Mumbai Railways?
Mumbai Suburban Railways operates over 2,300 train services every single day.
Mumbai’s local rail network is the busiest commuter train system in the world with 7.5 million people using the trains to commute daily.
4 Commuter details
80% who live in the suburbs, Thane, Palghar districts and Navi Mumbai of the people use local to go from home to office.
80 37 43 10 lakh lakh lakh lakh
No of daily No of daily No of daily No of daily commuters commuters commuters commuters on estimated on WR estimated on WR estimated on CR Harbour line and CR
5 Target audience-Central line
Masjid Currey Byculla Dadar Sion Vidyavihar Vikhroli Bunder Road
Chatrapati Sandhurst Shivaji Chinchpokli Parel Matunga Kurla Ghatkopar Road Terminus
Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub
6 Target audience-Central line
Diva Bhandup Mulund Kalwa Dombivli Kalyan Junction
Kanjurmarg Nahur Thane Mumbra Kopar Thakurli
Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub
7 Target audience-Central line
Ambivalli Khadavli Asangaon Kardi
Sahad Titwala Vasind Atgaon Kasara
Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub
8 Target Audience: Western Line
Marine Grant Elphinstone Matunga Mahalaxmi Bandra Santacruz Lines Road Road Road
Charni Mumbai Lower Churchgate Dadar Mahim Khar Road Road Central Parel
Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub
9 Target Audience: Western Line
Vasai Andheri Goregaon Kandivali Dahisar Bhayandar Virar Road
Vile Parle Jogeshwari Malad Borivali Mira Road Naigaon Nala Sopara
Tourist Residential Hospital Commercial Business Religious Students Industrial Shopping Entertainment Corporate People People estates Hub
10 11 Paytm. (APP)
Havells ( Reo)
12 Greater Bank
Star PravahStar Pravah
13 Ankur Namak (FMCG)
Suthol
14 Busy App
Wockhardt Hospital
15 Parul University
Dell
16 MAAC Animation
Suzuki
17 Arena Animation
Top In Town ( Rainwear)
18 Sinhal Classes
Ankur Namak
19 MAAC Animation
Mahindra Lifespace
20 12 COCHES ADVERTISIMENT LINE MEDIA DISPLAY AREA RAILWAY AREA RAKE QTY AREA
Inside Panel 17’’ X24’’ 17’’ X24’’ Nil 84 Western Line
Route Map 53’’x05’’ 21’’x05’’ 32’’x05’’ 88
Inside Panel 17’’ X24’’ 17’’ X24’’ Nil 84 Central Line
Route Map 53’’x05’’ 21’’x05’’ 32’’x05’’ 88 Thank You
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