DOCSLIB.ORG

REDACTED VERDICT FORM.Pdf

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
REDACTED VERDICT FORM.Pdf FILED CLERK U.S. DISTRICT COURT 1 2 APR 2 I 2011 3 C NTRAL DISTRICI OF CALIFORNIA BY "DEPUTY 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 CENTRAL DISTRICT OF CALIFORNIA 10 11 MATTEL INC., Case No: CV 04-09049-DOC (RNBx) 12 Plaintiff, 13 v. VERDICT FORM - REDACTED 14 MGA ENTERTAINMENT INC., ET AL. 15 Defendant. 16 17 18 19 20 21 22 23 24 25 26 27 28 - VERDICT FORM We answer the questions submitted to us as follows: MatteI's Claim for Declaratory Relief 1. Has MatteI proven that it owns the following: Yes No Four Sketches: TX 5-39, TX 5-40, TX 5-41, TX 5-42 V Pitchbook: TX 1, TX 2, TX 5-102, TX 5-103, TX 5-104, TX 5-105, TX 5-106, TX 5-107, TX 302, TX 323 V Notarized Drawings: TX 5-52 (also TX 62-1),5-54 (also TX 62-2),5-55 (als9_ TX 62-3), 5-61 (also TX 62-4),5-62 (also TX 62-5),5-64 (also TX 62-6), 5--67 (also TX 62-7), 5-68 (also TX 62-8), 5-70 (also TX 62-9), TX 62-10 through V 15 Fashion Drawings: TX 1107, TX 1108, TX 1109, TX 1110, TX 5-30, TX 5-51, TX 5-96 ~ Sculptural Head and Body Drawings: TX 5-88, TX 5-89 (also 1129), TX 1327, TX 1328 V Formalwear Drawings: ", TX 5-26, TX 5-27, TX 5-79, TX 5-80, TX 5-81, TX 5-82, TX 5-83, TX 5-84, ~ TX 5-85, TX 5-86, TX 5-87, TX 5-108, TX 10-2 Posterboards: TX 3-1 (also TX 779), TX 3-2, TX 3-3, TX 3-4, TX 3-5 (also ~ TX 791), TX 3-6, TX 3-7, TX 3-8, TX 3-9, TX 3-10, TX 3-11, TX 3-12, TX 3- V 13 Line Drawings & Notes: TX 5-38, TX 5-46, TX 5-53, TX 5-56, TX 5-58, TX 5-59, TX 5-60, TX 5-63, ,. TX 5-66, TX 5-72, TX 5-73, TX 777, TX 5-43, TX 5-35, TX 5-36, TX 5-37, V TX 5-49, TX 5-50, TX 5-65, TX 5-69 ~ Sculpts: TX 1136A; TX 1141 V" 2. Has MatteI proven that it owns the following: Yes No The idea for the name "Bratz" V The concept for a multi-ethnic group of hip, urban, edgy, trendy fashion dolls and accessories that are high school friends with attitude, distinctive names, nick names, fashions, personalities, back stories and mascots, as well as teen age girls fashion dolls and accessories, collectively known as V "Bratz," including designs for large, oversized heads and feet, large eyes, large lips, and small, almost non-existent noses, and small bodies. 1 I, __ ~ _______ ._~ ! .. MatteI's Claim for Copyright Infringement 3. Has Mattei proven that the First Generation Cloe doll (TX 12286), the First Generation Sasha poll (TX 17558), the First Generation Jade Doll (TX 17551), the First Generation Hallidae Doll (TX 17561), the Fonnal Funk Dana Doll (TX 17529), and/or the Ooh La La Cloe Doll (TX 17540) infringed creative works in which MatteI owns a valid copyright? To detennine whether MatteI owns a valid copyright in a particular creative work, refer to your answers to question 1. Yes ---- No ___~_ Proceed to Question 4. 4. Has MatteI proven that the First Production Sculpt (TX 17732) and/or the Second Production Sculpt (TX 17733) infringed creative works in which Mattei owns a copyright? To detennine whether Mattei owns a valid copyright in a particular creative work, refer to your answers to question 1. Yes ----- No_'---~___ Ifyou answered "no" to questions 3 and ~, ~top and proceed to Question 7. Ifyou answered 'yes" to either question 3 or question 4, proceed to complete the Chart in Question 5. 2 .. _,-_., ... _-'_, __ .~ ___ .. ~_._ .. , .1 _" ~ Below is a chart that identifies each allegedly infringing product Identify: (1) the specific creative works that the product infringes (identify the creative works by writing in their corresponding exhibit numbers into column 1) (2) whether MGA Entertainment, Inc. is liable for that product's infringement (in column 2); (3) whether Isaac Larian is liable for that product's infringement (in column 3); (4) whether MGA Entertainment (Hong Kong) Limited is liable for that product's infringement (in column 4); (5) the amount of damages, if any, owed to MatteI by MGA Entertainment, Inc. for that product's infringement (in column 5); (6) the amo of damages, if any, owed to Mattel by MGA pr.rfertainment (Hong Kong) Limited for that product's infringement . column 6); , (7) the amount of dam es, if. any, owed to Mattel b¢aac Larian for that product's infringement (in column 7); (8) The total amount of d ges, if any, owed to }fattel for that product's infringement (in column 8); 1 1: ~ Q ~ Product Larian liable? MGAE Total Damages DamalZes First Generation Cloe doll (TX 121 First Generation Sasha Doll (TX 17558) First Generation Jade Doll (TX 17551) First Generation gaJlj~ \/. Doll (TX /. 17561) 3 I 11. , _.1 -- Formal Funk Dana Doll (TX 17529) Ooh La La ~ CloeDoll le (TX 17540)' First Production Sculpt (TX 17732) Second Production Sculpt (TX 17733), I' . ~ 0 e~~e the fOllo~ing dates, did MatteI discov~ should it have discover~hrough the exercise of reasonable ~~~, diligence, claimed copyright infringement by MGA ~ertainment, Inc., MGA ~ertainment (Hong Kong) Ltd., or Isaac ri)fP Larian? . Complete each box answers 'yes" or "no" in tis question. "'-, . "J- ~e'-, response~ Once you make a choice 'CiQJswer 'yes" to any date, then all later tes as to that defendant m Once you make a choice and a "no " as to any date, then all prior da .her 20, 2003 MGA Entertainment, Inc. MGA Entertainment (HK) Ltd. Isaac Larian 4 [, , -- MatteI's Claim for Trade Secret Misappropriation 7. Has MatteI proven that any of the items listed in the chart in Question 9 are its trade secrets? Yes ~ No __________ Ifno, stop here and go to Question 14. Ifyes, proceed to Question 8. 8. Has MatteI proven that MGA Entertainment, Inc. and/or Isaac Larian misappropriated any of the listed items that qualify as trade secrets in the chart in Question 9? Yes --------- No ~ Ifno, stop here and go to Question 14. Ifyes, proceed to complete the Chart in Question 9. 5 :... I 9. Below is a chart that lists Mattel' s claimed trade secrets. Identify: (1) whether MatteI has proven each entry is a trade secret (answer "YES" or "NO" in column 1). (2) whether MatteI has proven that MGA Entertainment, Inc. misappropriated the claimed trade secret (answer "YES" or "NO" in column 2); (3) whether Mattel has proven that Isaac Larian misappropriated the claimed trade secret (answer "YES" or ''NO'' in column 3); (4) the amount of damages, if any, that MatteI is owed from MGA Entertainment, Inc. for the misappropriation of the claimed trade secret (in column 4); (5) the amount of damages, if any, that Mattel is owed from Isaac Larian for the misappropriation of the claimed trade secret (in column 5); and (6) the total damages, if any, owed to MatteI for the misappropriation of the claimed trade secret (in column 6). 1 2 3 4 5 6 # Description MatteI's DidMGA Did Larian Damages Against. - Damages Total Damages owed to Trade Misappropriate Misapprop MGA against Larian Mattei Secret? ? riate? l. A multi-ethnic group of hip, urban, edgy, trendy teen age girls fashion dolls and accessories, collectively known as /JO NO ",0 NO tV (J "Bratz," including designs for large, JJO oversized heads and feet, large eyes, large lips, and small, almost non- existent noses, and small bodies. The dolls are four high school, multi-ethnic friends with attitude; each have distinctive names, nick names, fashions, personalities, back stories and icons descriptive of the doll's personal mascot. 2. The name "Bratz" used in connection with a multi-ethnic group of hip, urban, flO ,.JO fJo /vo NO NO edgy, trendy teen age girls fashion dolls and accessories, collectively known as 6 1 2 3 4 5 6 # Description Mattei's DidMGA Did Larian Damages Against Damages Total Damages owed to Trade Misappropriate Misapprop MGA against Larian Mattei Secret? ? riate? "Bratz," including designs for large, oversized heads and feet, large eyes, large lips, and small, almost non- <:!. ~~ existing noses, and small bodies. The bo~ ~fO ~ dolls are four high school, multi-ethnic - friends with attitude; each have distinctive names, nick names, fashions, personalities, back stories and icons descriptive of the doll's personal mascot. 3. Sculpt TX 1136A NI) tJtJ tJO -e- -e- ~ 4. Sculpt TX 1141 #JO tJO NO ..e-- -e- 71Jr.O ., b.Jf ~ ., 5. Bratz Hero Shot, TX 302B-00OI NO NO NO -e- e- ......- 6. The following Bratz drawings: TXs 1, 2,3,5-26,5-27,5-79,5-81,5-82,5-83, 5-84, 5-30, 5-52, 62, 5-88, 5-35, 5-36, 5-37,5-38,5-39,5-40,5-41,5-42,5-43, 5-46, 5-49, 5-50, 5-53, 5-54, 5-55, 5-56, 777,5-58,5-59,5-60,5-61,5-62,5-63, 5-64, 5-65, 5-66, 5-67, 5-68, 5-73, 5-72, 5-70,5-69,779,5-107,5-106,5-103,5- 104, 791, 5-108, 5-85, 719, 10-2,5-80, 5-86,5-87,5-89 (also 1129), 10-3,5- 102,5-105, 1107, 1108, 1109, 1110, 1327, 1328,5-96,302,323-4 through 323-35 7.
Load more

Recommended publications
  • Proquest Dissertations
    mn u Ottawa L'UniversiW canadienne Canada's university ITTTT FACULTE DES ETUDES SUPERIEURES 1^=1 FACULTY OF GRADUATE AND ET POSTOCTORALES U Ottawa POSDOCTORAL STUDIES L'Universite canadienrie Canada's university Lauren Patricia Levesgue AUTEUR DE LA THESE / AUTHOR OF THESIS M.A. (Communication) GRADE/DEGREE Department of Communication FACULTE, ECOLE, DEPARTEMENT / FACULTY, SCHOOL, DEPARTMENT Media Culture, Artifact and Gender Identity: An Analysis of Bratz Dolls TITRE DE LA THESE / TITLE OF THESIS Lise Boily DIRECTEUR (DIRECTRICE) DE LA THESE / THESIS SUPERVISOR Rukhsana Ahmed CO-DIRECTEUR (CO-DIRECTRICE) DE LA THESE / THESIS CO-SUPERVISOR Sherry Ferguson C.harlene Elliott Gar.Y W- .siater Le Doyen de la Faculte des etudes superieures et postdoctorales / Dean of the Faculty of Graduate and Postdoctoral Studies Media Cuituref Artifact and Gender Identity: An Analysis of Bratz Dolls Lauren Patricia Lewesque Thesis submitted to the Faculty of Graduate and Postdoctoral Studies In partiai fulfillment of the requirements For the Master's of Arts in Communication Department of Communication Faculty of Arts University of Ottawa © Lauren Levesque, Ottawa, Canada, 2010 Library and Archives Bibliotheque et 1*1 Canada Archives Canada Published Heritage Direction du Branch Patrimoine de I'edition 395 Wellington Street 395, rue Wellington OttawaONK1A0N4 Ottawa ON K1A 0N4 Canada Canada Your file Votre reference ISBN: 978-0-494-69044-4 Our file Notre reference ISBN: 978-0-494-69044-4 NOTICE: AVIS: The author has granted a non­ L'auteur a accorde une
    [Show full text]
  • Hartford Public Library DVD Title List
    Hartford Public Library DVD Title List # 24 Season 1 (7 Discs) 2 Family Movies: Family Time: Adventures 24 Season 2 (7 Discs) of Gallant Bess & The Pied Piper of 24 Season 3 (7 Discs) Hamelin 24 Season 4 (7 Discs) 3:10 to Yuma 24 Season 5 (7 Discs) 30 Minutes or Less 24 Season 6 (7 Discs) 300 24 Season 7 (6 Discs) 3-Way 24 Season 8 (6 Discs) 4 Cult Horror Movies (2 Discs) 24: Redemption 2 Discs 4 Film Favorites: The Matrix Collection- 27 Dresses (4 Discs) 40 Year Old Virgin, The 4 Movies With Soul 50 Icons of Comedy 4 Peliculas! Accion Exploxiva VI (2 Discs) 150 Cartoon Classics (4 Discs) 400 Years of the Telescope 5 Action Movies A 5 Great Movies Rated G A.I. Artificial Intelligence (2 Discs) 5th Wave, The A.R.C.H.I.E. 6 Family Movies(2 Discs) Abduction 8 Family Movies (2 Discs) About Schmidt 8 Mile Abraham Lincoln Vampire Hunter 10 Bible Stories for the Whole Family Absolute Power 10 Minute Solution: Pilates Accountant, The 10 Movie Adventure Pack (2 Discs) Act of Valor 10,000 BC Action Films (2 Discs) 102 Minutes That Changed America Action Pack Volume 6 10th Kingdom, The (3 Discs) Adventure of Sherlock Holmes’ Smarter 11:14 Brother, The 12 Angry Men Adventures in Babysitting 12 Years a Slave Adventures in Zambezia 13 Hours Adventures of Elmo in Grouchland, The 13 Towns of Huron County, The: A 150 Year Adventures of Ichabod and Mr. Toad Heritage Adventures of Mickey Matson and the 16 Blocks Copperhead Treasure, The 17th Annual Lane Automotive Car Show Adventures of Milo and Otis, The 2005 Adventures of Pepper & Paula, The 20 Movie
    [Show full text]
  • Hartford Public Library DVD Title List
    Hartford Public Library DVD Title List # 20 Wild Westerns: Marshals & Gunman 2 Days in the Valley (2 Discs) 2 Family Movies: Family Time: Adventures 24 Season 1 (7 Discs) of Gallant Bess & The Pied Piper of 24 Season 2 (7 Discs) Hamelin 24 Season 3 (7 Discs) 3:10 to Yuma 24 Season 4 (7 Discs) 30 Minutes or Less 24 Season 5 (7 Discs) 300 24 Season 6 (7 Discs) 3-Way 24 Season 7 (6 Discs) 4 Cult Horror Movies (2 Discs) 24 Season 8 (6 Discs) 4 Film Favorites: The Matrix Collection- 24: Redemption 2 Discs (4 Discs) 27 Dresses 4 Movies With Soul 40 Year Old Virgin, The 400 Years of the Telescope 50 Icons of Comedy 5 Action Movies 150 Cartoon Classics (4 Discs) 5 Great Movies Rated G 1917 5th Wave, The 1961 U.S. Figure Skating Championships 6 Family Movies (2 Discs) 8 Family Movies (2 Discs) A 8 Mile A.I. Artificial Intelligence (2 Discs) 10 Bible Stories for the Whole Family A.R.C.H.I.E. 10 Minute Solution: Pilates Abandon 10 Movie Adventure Pack (2 Discs) Abduction 10,000 BC About Schmidt 102 Minutes That Changed America Abraham Lincoln Vampire Hunter 10th Kingdom, The (3 Discs) Absolute Power 11:14 Accountant, The 12 Angry Men Act of Valor 12 Years a Slave Action Films (2 Discs) 13 Ghosts of Scooby-Doo, The: The Action Pack Volume 6 complete series (2 Discs) Addams Family, The 13 Hours Adventure of Sherlock Holmes’ Smarter 13 Towns of Huron County, The: A 150 Year Brother, The Heritage Adventures in Babysitting 16 Blocks Adventures in Zambezia 17th Annual Lane Automotive Car Show Adventures of Dally & Spanky 2005 Adventures of Elmo in Grouchland, The 20 Movie Star Films Adventures of Huck Finn, The Hartford Public Library DVD Title List Adventures of Ichabod and Mr.
    [Show full text]
  • GO-May-13.Pdf
    Schedule Program Guide For TCN/GO Sun May 13, 2012 06:00 THUNDERBIRDS Repeat WS G Alias Mr. Hackenbacker Follow the adventures of the International Rescue, an organisation created to help those in grave danger in this marionette puppetry classic. 07:00 KIDS WB SUNDAY WS G Hosted by Lauren Phillips and Andrew Faulkner. 07:00 TAZ-MANIA Repeat G Heartbreak Taz/Just Be "Cuz" Problems arise when Constance Koala confides her love for Taz to Mr. Thickly, who tries to intervene on Constance's behalf. 07:30 ANIMANIACS Repeat G Hello Nice Warners/La Behemoth/Little Old Slappy Tells the story of what happens when the Warners siblings are cast in a new film by the comedy genius, Mr. Director. 08:00 THE LOONEY TUNES SHOW Repeat WS G Newspaper Thief When Daffy discovers his newspaper is missing, he accuses the neighbors of stealing it and sets out to catch "the thief" by setting an elaborate trap during Bugs' dinner party. 08:30 CAMP LAZLO Repeat WS G Scoop of the Day / Boxing Edward Lumpus becomes obsessed with reading Dave and Ping Pong newspaper even though it is "for campers only." 09:00 THUNDERCATS Repeat WS PG Song Of The Petalars Lizard assassins hunt the team. Cons.Advice: Mild Violence 09:30 YOUNG JUSTICE WS PG Misplaced Cons.Advice: Mild Violence, Supernatural Themes 10:00 BATMAN: THE BRAVE AND THE BOLD Repeat WS PG Sidekicks Assemble! Aqualad, Robin and Speedy have had it with being bossed around and demand a piece of the action, but they get more than they bargained for.
    [Show full text]
  • 1)This Card Can Be Compatible with 3DS/3DSLL/DS/Dsixl/Dsi/DSL/Dsill
    1)This card can be compatible with 3DS/3DSLL/DS/DSiXL/DSi/DSL/DSiLL (2)Will disable if consoles(DS/DSiXL/DSi/DSL/DSiLL) upgraded to higher system than V1.4.4 (3)Will disable if consoles(3DS/3DSLL) upgraded to higher system than 4.4.0-10 (4)Before you insert this card, please make sure the WiFi is closed, or your system will update automatically which may make the card unusable. (5)Our Combo Games Cards are Third-party Products, NOT Nintendo Original Ones. (6)Each game CARDS will test before delivery, so please don't worry it can not play. This 587 in 1 game card is compatible with 3DS/DSi XL/DSi/DSL/DS, the game card includes： 'Ctrl+F' Search Games... 001 New Super Mario Bros. 295 7 Wonders of the Ancient World 002 Mario Kart DS 296 Postman Pat 003 Mario Party DS 297 Anno 1701 : Dawn of Discovery 004 Yoshi's Island DS 298 Mr. Bean 005 Mario vs. Donkey Kong Mini-Land Mayhem 299 Tabaluga：Grünland In Gefahr 006 Yoshi Touch & Go 300 Namco Museum DS 007 Super Mario 64 DS 301 TigerZ 008 Pokemon Mystery Dungeon: Blue Rescue 302 Beetle King Team 009 Pokemon Dash 303 Tootuff's World 010 Nintendogs: Chihuahua & Friends 304 Nadia's World 011 Nintendogs - Labrador & Friends (E) 305 Ed, Edd & Eddy: Scam of the Century 012 Nintendogs - Dachshund & Friends (E) 306 Master of Illusion 013 Animal Crossing: Wild World 307 Jenga: World Tour 014 Super Princess Peach 308 La Licorne Magique 015 Diddy Kong Racing(E) 309 Orcs & Elves 016 FIFA 2011 310 Kid Paddle: Blorks Invasion 017 Power Rangers Samurai 311 Happy Hippos on Tour 018 Barbie: Groom and Glam
    [Show full text]
  • The BRATZ Make Their Animated Musical Debut on the Big Screen for One Day Only in 'BRATZ: Girlz Really Rock'
    March 11, 2008 The BRATZ Make Their Animated Musical Debut on the Big Screen for One Day Only in 'BRATZ: Girlz Really Rock' National CineMedia's Fathom, LIONSGATE(R) and MGA Entertainment Present One-Day Special Event on Saturday, April 19th in Nearly 400 Select Movie Theatres Nationwide CENTENNIAL, Colo., Mar 11, 2008 (BUSINESS WIRE) -- The highly popular BRATZ dolls star in their first animated musical in "BRATZ: Girlz Really Rock," featuring new songs and a new character, in a one-day special event on Saturday, April 19th at 10 a.m. local time in select movie theatres nationwide. In "BRATZ: Girlz Really Rock" the girls are accepted to Camp Starshine, a summer camp for the performing arts. The girls are looking forward to a summer of fun camp activities, learning new skills and enjoying making new friends like Anna, an accomplished ballerina. When the girls take the stage at the camp talent contest, they learn that it's all about working hard, shining like a star and that friendship is the greatest prize of all. Tickets for this special one-time-only event are available at presenting theatre box offices and online at www.FathomEvents.com. For a complete list of presenting theatre locations and prices please visit the website (theatres are subject to change). Presented by National CineMedia's (NCM) Fathom, in partnership with LIONSGATE(R) and MGA Entertainment, the "BRATZ: Girlz Really Rock" in-theatre event will also showcase a never-before-seen interview with Jasmin Larian, the namesake for the Bratz character "Yasmin" and daughter of MGA Entertainment CEO Isaac Larian as well as a never-before-seen Bratz TV episode.
    [Show full text]
  • Title Writer Catalog # Red = Missing
    To reserve a DVD please email your request to [email protected] TITLE WRITER CATALOG # RED = MISSING 13 2012-0196 2012:00:00 2010-8170 300 2010-8090 10 things I hate about you 2010-7368 12 rounds / 2013-0085 12 years a slave / 2014-0220 127 hours : Ralston, Aron. 2011-2139 13 going on 30 2011-1866 16 blocks / 2010-7369 17 again 2011-0760 2 days in Paris 2010-7797 2 fast 2 furious 2010-7368 20,000 Leagues Under The Sea 2014-0312 2001, a space odyssey 2013-0186 21 & Over 2014-0001 21 grams 2010-7651 21 Jump Street 2012-0478 22 Jump Street 2015-0110 27 Dresses 2019-0110 28 days later 2010-7649 3 days of the Condor 2010-7655 3 women 2010-7134 3:10 to Yuma 2012-0463 30 days of night 2010-8000 30 Minutes Or Less 2012-0410 42 The Jackie Robinson Story 2014-0104 47 Ronin 2014-0274 48 hrs. 2010-7647 50 first dates 2010-7371 50/50 2012-0339 6 Bullets 2012-0613 8 mile 2010-7654 8 mile 2010-8089 9 / 2017-0106 9 to 5 / 2012-0326 A beautiful mind 2010-7769 A Christmas story 2010-7205 A clockwork orange 2 disc 2010-7685 A dirty shame 2012-0280 A Fish called Wanda : 2 disc Cleese, John. 2010-8061 A good year 2010-7463 A guide to recognizing your saints 2011-2190 A Guy Thing by Chris Koch 2011-0563 A history of violence 2010-8040 A kid in King Arthur's court 2010-7138 A Kiss Before Dying 2012-0253 A knight's tale 2012-0541 A league of their own 2010-7139 A Little Bit Of Heaven 2012-0563 A love song for Bobby Long 2011-1932 A Man Apart 2013-0202 A midsummer night's dream / Shakespeare, William, 2011-0757 A mighty heart 2010-8227 A mighty wind 2010-7384 A Murder of Crows 2010-8573 A Nightmare on Elm Street 4 2011-0792 A Nightmare on Elm Street.
    [Show full text]
  • Metropolitan State University Integrated Marketing
    Barbie-IMC Plan 7 Metropolitan State University Integrated Marketing Communications Plan Barbie Group: Eric Tauscheck Jaime Voigt John Paul Kasey Reynolds Maria Jollie Theresa Braun Barbie-IMC Plan 7 Industry Analysis-Growth Since Barbie’s release in 1959, she has been one of the most successful dolls within the toy industry, earning Mattel $24 billion in sales over the past 30 years (Nash 2005). The Bratz dolls were launched in 2001, giving Barbie one of her first major competitors. Since the introduction of Bratz dolls, Barbie’s market share in the category of “fashion dolls” has dropped from 75 percent in 2000, to 60 percent in 2005 (Nash, 2005). With the display of strong retail sales growing by 15 percent in China, Mattel launched a flagship Barbie store targeting 24 to 32 year old women. The brand failed to recognize what trends were popular within the particular age group of Chinese women, thus suffering disappointing sales (Rein 2010). This opening for growth within a different market was a great opportunity for the corporation, but Mattel did not thoroughly understand that market, which resulted in missing that chance of gain. Industry Analysis-Current Trends/ Developments Affecting the Promotion Program Technology has become a major part of the toy industry. Consumers today are expecting toys to respond to them and become more interactive. “Sales for the iconic Barbie fell 1 percent worldwide, the 11th consecutive quarter of decline for the franchise (Gogoi 2006).” Children are showing more interest in interactive toys, replacing the classic doll. The Bratz dolls, as stated previously were introduced in 2001 as the first major competitor.
    [Show full text]
  • License! Global Has Expanded the List This Year to Feature the Top 125 Licensing Companies
    top global licensors In its exclusive report on the world’s top brands and licensors, License! Global has expanded the list this year to feature the Top 125 licensing companies. he top licensors report, which began with 50 for value, as well as hip and trendy product assortments. companies and was called “The Nifty Fifty,” has Disney Consumer Products once again topped the list with been expanded several times over the past decade $27.2 billion in retail sales; Iconix Brand Group ranked No. 2 reflecting the growth and popularity of licensed with $9 billion in retail sales; Phillips-Van Heusen ranked No. Tbrands among retailers and consumers. The brands range 3 at $6.6 billion; Warner Bros. Consumer Products ranked from well-know entertainment properties to sports and at No. 4 with $6 billion in retail sales; Nickelodeon ranked corporate brands. at No. 5 with $5.5 billion in retail sales, rounding out the top This year, more than 30 companies were added to the report five licensors. including Hasbro, Hilco Consumer Capital, PGA Tour, LEGO, This year, License! Global has also expanded once again its Polaroid, The Sharper Image, Summit Entertainment, Church listing of the top licensing agencies to 25, adding Global Icons, & Dwight, Sea World and Food Network, among many others. Bravado, CKx Entertainment, Creative Artists Agency and The Top 125 Global Licensors accounted for about $165 Nancy Bailey & Associates. billion in retail sales of licensed products representing almost The exclusive report features the world’s leading brands and 90 percent of the total market of $187.2 billion worldwide.
    [Show full text]
  • Dave Malacrida / Sandra Ravan MGA Entertainment, Inc 16300 Roscoe Blvd
    Dave Malacrida / Sandra Ravan MGA Entertainment, Inc 16300 Roscoe Blvd. Van Nuys, CA 91406 (818) 894-2525 exts. 6590, 6592 [email protected], [email protected] For Immediate Release Bratz Inspires A Passion for Family, Music and Fashion this Holiday Season Los Angeles, CA – October 2, 2008 — The Bratz™ are ready to take the holiday season by storm with a full range of products that are sure to spark girls’ imaginations and their passion for creativity and individuality. The new Bratz World™ line allows girls to create a home for their favorite dolls and their families with the first ever Bratz™ mom and sister dolls! Bratz™ Designed By dolls show girls what each character’s runway style would look like if she had the chance to design her own outfit. Bratz™ Girlz Really Rock! is a sensational line that inspires girls to express their passion for fashion while exploring their love of music. This holiday, the coolest dolls and accessories are Bratz™! “I am delighted to see that our Bratz line this season brings passion for family, music and creativity into the hands of girls all over the world,” said Isaac Larian, CEO of MGA Entertainment. “Our innovative team has made this line memorable – the fans will be thrilled.” Bratz World™ – From the Mom to the Mansion When Bratz™ do downtime, they do it in style! The Bratz World™ line lets girls create a home for all their dolls and accessories. • Bratz World™ House Playset –Bratz™ fans will love this playset where they can explore the Bratz™ in their everyday setting at home! The set comes with over 50 accessories to use in the four different rooms of this beautiful house.
    [Show full text]
  • San Diego Public Library New Additions December 2008
    San Diego Public Library New Additions December 2008 Juvenile Materials 000 - Computer Science and Generalities Compact Discs 100 - Philosophy & Psychology DVD Videos/Videocassettes 200 - Religion E Audiocassettes 300 - Social Sciences E Audiovisual Materials 400 - Language E Books 500 - Science E CD-ROMs 600 - Technology E Compact Discs 700 - Art E DVD Videos/Videocassettes 800 - Literature E Foreign Language 900 - Geography & History E New Additions Audiocassettes Fiction Audiovisual Materials Foreign Languages Biographies Graphic Novels CD-ROMs Large Print Fiction Call # Author Title J FIC/ADLER 3-4 Adler, David A. Cam Jansen and the green school mystery J FIC/AVI 3-4 Avi, 1937- A beginning, a muddle, and an end : the right way to write writing J FIC/BELL 3-4 Bell, Krista. If the shoe fits J FIC/BERENSTAIN 3-4 Berenstain, Stan, 1923-2005. The Berenstain bears and the dress code J FIC/BERKELEY Berkeley, Jon. The tiger's egg J FIC/BLUME Blume, Judy. Are you there God? It's me, Margaret. J FIC/BLUME Blume, Lesley M. M. The rising star of Rusty Nail J FIC/BOOK The book of wizards J FIC/BULION Bulion, Leslie, 1958- Uncharted waters J FIC/BURNFORD Burnford, Sheila Every. The incredible journey J FIC/BYNG Byng, Georgia. Molly Moon stops the world J FIC/CHEANEY Cheaney, J. B. The middle of somewhere J FIC/COX 3-4 Cox, Judy. Puppy power J FIC/CRILLEY Crilley, Mark. Akiko : the training master J FIC/DAHL Dahl, Roald. James and the giant peach J FIC/DELANEY 3-4 Delaney, M. C. (Michael Clark) Obi, gerbil on the loose! J FIC/DICKENS Dickens, Charles, A Christmas carol ; with a A Christmas tree J FIC/DITERLIZZI 3-4 DiTerlizzi, Tony.
    [Show full text]
  • Sydney Program Guide
    Page 1 of 35 Sydney Program Guide Sun Sep 30, 2012 06:00 THUNDERBIRDS Repeat WS G Perils Of Penelope Follow the adventures of the International Rescue, an organisation created to help those in grave danger in this marionette puppetry classic. 07:00 KIDS WB SUNDAY WS G Hosted by Lauren Phillips and Andrew Faulkner. 07:00 THE FLINTSTONES Repeat G Carry On Nurse Fred Fred's effort to achieve tranquillity is tested by the nurse who takes over his home. 07:30 ANIMANIACS Repeat G Scare Happy Slappy/Witch One/Macbeth Slappy and Skippy Squirrel go trick-or-treating at the homes of Slappy's former cartoon foes. Afterwards, Rita is accused of being a witch in Salem, Massachusetts during the 1600s in "Witch One." 08:00 PINKY AND THE BRAIN Repeat G Brain Storm The Brain develops a way to harness the energy of tornadoes in his latest bid to take over the world. 08:30 THUNDERCATS Repeat WS PG Omens - Part 1 Brave Prince Lion-O is chosen to be the next king in the premiere of this animated reboot of the classic 1980s cartoon about feline-human hybrids fighting the forces of evil. Cons.Advice: Mild Violence 09:00 THUNDERCATS Repeat WS PG Omens - Part 2 A betrayal leaves Cat Kingdom open to an attack by the evil Mumm-Ra. Cons.Advice: Mild Violence, Supernatural Themes 09:30 BATMAN: THE BRAVE AND THE BOLD Repeat WS PG The Siege Of Starro! (Part 1) Led by Faceless Hunter, the Starro Invasion comes on full swing. Only Batman and a handful of unlikely heroes remain uninfected to thwart the alien parasites.
    [Show full text]