The Latino Media Gap a Report on the State of Latinos in U.S
OFFICER LATINA MARTINEZ WITH CARTEL HOT ACCENT GUNMAN #2 THE LATINO MEDIA GAP A REPORT ON THE STATE OF LATINOS IN U.S. MEDIA BY Frances Negrón-Muntaner with Chelsea Abbas, Luis Figueroa, and Samuel Robson COMMISSIONED BY FUNDED IN PART BY The Center for the Study of Ethnicity and Race National Latino Arts, Education, Columbia University and Media Institute Latinos are a powerful force in featuring compelling Latino talent and American society. Topping ffty-three storylines are rewarded with high EXECUTIVE million, Latinos constitute one of the ratings and revenue. fastest growing ethnic groups in the SUMMARY United States, comprising 17% of Yet, with few exceptions, Latino the population and over 20% of the participation in mainstream English- AND key 18–34 marketing demographic.1 language media is stunningly low. A Relative to the general population, review of the top movies and television KEY FINDINGS Latinos also attend more movies and programs reveals that there is a narrower listen to radio more frequently than range of stories and roles, and fewer do any other U.S. racial or ethnic Latino lead actors in the entertainment group.2 In addition, their purchasing industry today, than there were seventy power is steadily increasing. By 2015, years ago. Likewise, whereas the Latino Hispanic buying power is expected to population grew more than 43% reach $1.6 trillion. To put this fgure from 2000 to 2010, the rate of media in perspective: if U.S Latinos were to participation—behind and in front found a nation, that economy would be of the camera, and across all genres the 14th largest in the world.3 and formats—stayed stagnant or grew only slightly, at times proportionally Latinos are not only avid media declining.5 Even further, when Latinos consumers; they have made important are visible, they tend to be portrayed contributions to the flm and television through decades-old stereotypes as industries, and currently over-index criminals, law enforcers, cheap labor, as digital communicators and online and hypersexualized beings.
[Show full text]