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11-2013

November 2013

Inland Empire Business Journal

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AT DEADLINE Robert Lawrence Balzer Special Exhibition Preview Endorsement in Board Sections Race Gets Coduto Venture Capital for Dummies®: Ten Ways to Lose a Deal Removed as Page 5 ASB President A New Day and Age for His endorsement of a non- Financial Planning incumbent in this year’s Chaffey Page 23 College Governing Board race appears to have gotten Chaffey Plant Seeds. College Student Body President Drink Wine. Sing Songs. Kevin Coduto bounced off the Chaffey Campus Student Council. Incumbent Kathleen Portrait of Robert Lawrence Balzer by James-Paul Brown Preview an exhibit of wine artifacts and other antiques from the Brugger of Rancho Cucamonga, late renowned wine journalist Robert Lawrence Balzer’s Collection a now-retired social worker who at the W. Keith & Janet Kellogg University Art Gallery. The exhibi- has served on the Chaffey board tion is open to the public Nov. 9 through Dec. 21. For more informa- since 1993 and is currently Page 39 tion, call (909) 869-3110. continued on page 10 board president, and incumbent Katie Roberts of Upland, a New Law Helps Prevent retired police captain who has Millar Named Community Predatory Prop. 65 been on the Chaffey board since Lawsuits on Businesses 2001, are standing for reelection Engagement Director in the Nov. 5 balloting. They Michael Millar is the new director for the Center for Community have a sole challenger in the Engagement, which promotes student person of Zafar S. Inam of and faculty involvement with the non- Ontario. profit and professional community. Coduto endorsed Inam, a Since 2004, Millar has served as a civil engineer, who is also a sci- lecturer in the music department, where ence, engineering and math he designed and taught a class in non- instructor at Westwood College profit music. A bass trombonist, Millar as well as a field representative has played with Los Angeles for Congresswoman Gloria Philharmonic, Southwest Chamber Governor Jerry Brown Negrete-McLeod. Coduto had Music and the Colorado Music Festival recently signed a Chamber-sup- recorded robo-calls promoting Orchestra. He also has served as the ported bill that aims to stop continued on page 3 interim director of the Entrepreneurship predatory drive-by lawsuits for Center for Music at the University of failing to post a Proposition 65 MAIL TO: Colorado. notice at a business location. Millar has a bachelor’s degree in Much like the legislation the music from the University of Colorado, a Chamber supported in the previ- ous session to curb predatory lit- master’s degree in music from Cal State Michael Millar Los Angeles, and a doctorate in musical igation for disabled access arts from Claremont Graduate University. issues, this seeks to encourage The Center for Community Engagement operates the University business compliance, while Bronco Volunteer Center, facilities the development and offering of eliminating costly litigation that service learning classes, and oversees the Cooperative Education has little bearing on the proposi- internships. The director is responsible for expanding the number of ton’s original intent. partners, increasing involvement by both faculty and students, AB 227, introduced by encouraging research in service learning and volunteering, and Assemblymember Mike Gatto, obtaining external funding to support the center’s activities. protects small businesses from Millar started as the center’s continued on page 28 shake-down lawsuits related to continued on page 14 BUSINESS JOURNAL • PAGE 2 November 2013 Cleantech Los Angeles Partners with Ponemon Institute Ranks U.S. Bank JPMorgan Chase and Southern #1 in 2013 Study of Most California Edison to Host Global Forum Trusted Companies for Retail Banking on the State of Clean Technology U.S. Bank has earned top honors in the 2013 Privacy Trust Study for Retail Banking conducted by privacy and information Inaugural event will bring together leaders from security research firm the Ponemon Institute. This is the seventh industry, government, finance and academia with local year in which U.S. Bank has claimed the number one position start-ups in broad initiative to grow green jobs and and the 10th year that it has ranked in the top five. bolster green economy Now in its 10th year, the study measures consumer percep- tions of trustworthiness in retail banking institutions, specifical- With support from JPMorgan Chase, Southern California Edison ly how issues related to consumer privacy and data security – and and a number of other key partners, a two-day event, Global the ways in which retail banking institutions address those issues Showcase Nov. 4-5, will be held at the JW Marriott in Los Angeles. – translate to consumer opinion. The event will feature more than 70 presenters from 16 global mar- “Despite financial woes in the economy, the majority of con- kets. sumers in this study still see its primary banking institution as Speakers will include: committed to protecting their personal financial information,” • Eric Garcetti, Mayor of Los Angeles said Larry Ponemon, founder and director of the Ponemon • Dr. Cheryl Martin, Deputy Director of ARPA-E, US Dept. of Institute. “Ponemon Institute research has revealed that there are Energy specific factors that contribute to a trusted relationship. These are • Michael Picker, Senior Advisor to Governor Jerry Brown on the perceived financial stability of the bank, the quality of cus- Renewable Energy Facilities tomer service, a respectful approach to advertising with easy opt- • Mary Nichols, Chairwoman of the California Air Resources out features, rigorous online identity and authentication proce- Board dures and a stated or implied commitment to stand behind the • Jim McDermott, Managing Partner US Renewables Group customer in the event of identity theft or other related crimes.” • David Nahai, Partner, Lewis, Brisbois, Bisgaard & Smith “Trust is the primary ingredient in building loyalty with our customers,” said Dan Burks, chief privacy officer at U.S. Bank. There is no shortage of compelling clean technologies and teams “Everything we do as a bank, every product we offer and every in Los Angeles, as evidenced by the continued on page 14 service we provide is viewed continued on page 14 November 2013 BUSINESS JOURNAL • PAGE 3

Inam’s candidacy which were Endorsement In... placed to voters in the district and continued from pg. 1 he also made video statements sup- porting Inam and consented to his name being used in press releases REALREAL ESTESTAATETE NOTESNOTES sent out by the Inam campaign. Coduto’s political activity was upset- ting to the college administration. There is something of a clubby atmosphere on the college’s governing board, where the vast majori- MONET FETCHES $13.2 MILLION ty of issues that have come before it over the last several years have Fit Development LLC, out of Sacramento, has purchased The been decided on 5-0 votes.As student body president, Coduto ful- Monet at Victoria Gardens Mall, a fully occupied, 31.4k-square-foot filled the dual role of a student trustee with full voting rights on the retail center in Rancho Cucamonga. The property, located at 12455 student council as well as being a liaison between the college’s gov- Victoria Gardens Lane, fetched $13.2 million ($420/sf). erning board and the student population. He was the student repre- The Monet is an outparcel to Victoria Gardens, a regional mall sentative at the college board meetings. As such, he was permitted to totaling more than 1.9 million square feet. Tenants at The Monet participate in the board discussions but did not have voting authority include Destination XL, Destination Maternity, Shakey’s Pizza, on that body. Pacific Dental and others. At the Oct. 7 meeting of the Associated Students of Chaffey Jeff Conover and Matt Mousavi of Faris Lee Investments repre- College, Chaffey College President/Superintendent Dr. Henry sented the buyer as well as the seller, Monet in Rancho Development Shannon made a rare showing before that panel, and was critical of LLC, from Indianapolis. The buyer was in a 1031 exchange and Coduto’s endorsement of Inam, which he said represented an ethical needed to purchase another property within its required time frame. misstep on the ASB president’s part. Shannon said having a student Built in 2007, The Monet at Victoria Gardens Mall is situated on body president who was campaigning against two of his five bosses 2.66 acres and is located in the cultural and commercial heart of the was making things difficult for him as the head of the institution. “I City of Rancho Cucamonga at the on/off ramp to Foothill Boulevard got calls from my governing board members,” Shannon told the cam- and Bass Pro Shops Outdoor World. The property is within a very pus council. “It’s making it very awkward for me.” The college pres- strong demographic area with approximately 950,000 consumers and ident said the role of student body president put restrictions on more than 306,000 daytime employees within a 10-mile radius, and Coduto’s free speech rights. “Kevin cannot just be Kevin if he’s elect- an average annual household income in excess of $92,000 within a ed by the student government society here at Chaffey College,” one-mile radius of the property. Shannon said. On Oct. 21, the Campus Council adjourned into an equally rare FONTANA LAND ACQUIRED FOR DEVELOPMENT OF closed executive session, citing disciplinary procedures. The council 350K-SQUARE-FOOT INDUSTRIAL PROJECT was accompanied into the closed session by two faculty members, REDA Bascom Ventures, a joint venture between Newport ASB advisor John Machado and director of student activities Susan Beach-based, has acquired 16 acres of development land in Fontana. Stewart. The public was entirely excluded from the council’s deliber- The property, located at 11100 Hemlock Avenue, was excess land ations during that session, as was Coduto, who was refused admit- adjacent to the JM Eagle Fontana manufacturing facility. REDA tance to the discussion. Those partaking in the closed session includ- Bascom Ventures plans to develop the site into a state-of-the-art ed campus council members Carlotta Bohon, Jane-Frances A. Okere, industrial / distribution building totaling 350k square feet. Antoinette Duke, Victor Bocanegra, Manuel Elguera, Christian Rustin Mork, Anthony Dedeaux and Brett Dedeaux of Garcia, Mia Henderson, Salvadore Espinoza Losa, Daisy Serrato and Bingswanger Realty Advisors represented the seller, JM Eagle. Corey Stevens. One member of the campus council, Chelshy Garcia, Kevin McKenna and Scott Sanders of Colliers International repre- was not present at the meeting. sented the buyer, REDA Bascom Ventures. McKenna and Sanders Upon the body’s return to open session, it was announced that will also handle leasing and sales for the new development. Coduto had been removed by a two-thirds vote of his council col- “The property, with an excellent location within the South West leagues and had been replaced by Bohon. Bohon cited Coduto’s vio- Industrial Park (SWIP), offers convenient access to the 10, 15 and 60 lation of Article III of the Associated Students of Chaffey College by- Freeways – three major transportation corridors linking the property laws as the basis for her predecessor’s removal. Article III pertains to to the Ports of Los Angeles and Long Beach,” notes Bill Goltermann, the need for student representatives to maintain “decorum” and avoid principal of Real Estate Development Associates. statements that would confuse their own personal views with that of Earlier this year, REDA Bascom Ventures acquired a five-acre the college or the student body as a whole. site in Commerce. The property is being entitled for a 141k-square- After Shannon’s appearance at the student council meeting on foot industrial building with construction starting in the first quarter Oct. 7, Coduto, who was elected to the ASB president post in April, of 2014. made statements to the Chaffey College newspaper, The Breeze, in “We currently have a pipeline of development projects in various which he stated that Shannon’s criticism of him before his council stages that exceeds 2 million square feet and are looking for more colleagues for having endorsed Inam was “unprofessional and disre- quality opportunities in the Inland Empire, Orange County and Los spectful.” It was this statement that was utilized to make the case that Angeles industrial market,” said Real Estate Development Associates Coduto had violated Article III. Despite suggestions that Shannon principal Jason Krotts. had induced the campus council to take the action to depose Coduto, the president/superintendent denied that was the case. CENTERS DYNAMIC LANDS NEW FINANCING FOR “That was a student issue and you need to talk to the student PORTION OF ONTARIO RETAIL CENTER adviser,” Shannon told the Sentinel on Oct. 23, indicating he would Centers Dynamic Inc has obtained a $9.2 million bridge loan to make no further comment on the matter. Inam told the Sentinel that fund the purchase of a vacant 45.7k-square-foot Albertsons and refi- he was “not sure what happened during the student body forum. My nance the debt on the existing inline space at Grove Plaza, a neigh- feeling is what happened to Kevin was a reaction to him not follow- borhood shopping center in Ontario. The new financing was provid- ing along with what the administra- continued on page 8 ed by Karlin Real Estate Lending. continued on page 11 BUSINESS JOURNAL • PAGE 4 November 2013 INDEX News and Features Columns

Employees With ‘Attitude’: How to Reverse Real Estate Notes...... 3 the Entitlement Attitude of Your Problem- Management...... 5 & 18 Staffers Sadly, attitude of entitlement is not a rarity in the workforce of today, particularly Venture Capital...... 5 amongst employees under the age of 30. Business Success...... 6 Fortunately, reversing course with problem staffers is not as difficult as some employers may Investments and Finance...... 8 think...... 5 Entrepreneurship...... 9

The Lists: There’s No Such Thing as a Bad Idea. Long Distance Companies Serving the Inland Empire. . . 10 Interconnect/Telecommunications Firms...... 13 (Or Is There?) Generally, there is widespread Internet Service Providers Serving the Inland Empire. . . 15 contempt for the “no bad ideas” notion. Yet authors Private Aviation...... 24 Rigie and Harmeyer have a different take on it...... 6 Copier, Fax and Business Equipment Retailers...... 29 Computer Column...... 11

Top 10 Tips When Audited by the IRS or FTB (in Restaurant Review...... 17 California) Bill Lindsey gives 10 tips that could Women in Business...... 19 & 40 be a game changer for you if you have just received notice from the IRS or Franchise Tax Board...... 7 Financial Planning...... 23

Financial Column...... 23

Beyond the Business Plan: “Lucky” 13 Essentials Manager’s Bookshelf...... 25 You Won’t Learn in Business School According to authors Michael Houlihan and Bonnie Harvey of the New Business Lists: Barefoot Cellars winery, entrepreneurs can be County of San Bernardino...... 36 County of Riverside...... 37 made—you don’t have to be born with that entrepreneurial gift...... 9 Executive Time Out...... 39

Vol. 25, No. 11, November 2013 — Inland Empire Business Journal is published monthly by Daily Planet Communications, Inc., 1801 Excise Street, Suite 111, Ontario, CA 19761. (909) 605-8800. Bulk rate U.S. postage paid, Ontario, CA, permit No. 1. Send address changes to: Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729. Information in the Inland Empire Business Journal is deemed to be reliable, but the accuracy of this information cannot be guaranteed. The management of the Inland Empire Business Journal does not promote or encour- age the use of any product or service advertised herein for any purpose, or for the purpose or sale of any security. “Inland Empire Business Journal” trademark registered in the U.S. Patent Office 1988 by Daily Planet Communications, Inc. All rights reserved. Manuscripts or artwork submit- PUBLISHED BY BOARD CHAIRMAN ted to the Inland Empire Business Journal for publication should be accompanied by self- Daily Planet Communications, Inc. William Anthony addressed, return envelope with correct postage. The publisher assumes no responsibility for their return. Opinions expressed in commentaries are those of the author, and not necessarily those of MANAGING EDITOR ACCOUNT EXECUTIVE the Inland Empire Business Journal. Subscription payment must accompany all orders for the Ingrid Anthony Mitch Huffman monthly journal or annual Book of Lists. Copyright 2013 Daily Planet Communications, Inc. CORRESPONDENTS AND COLUMNISTS Quotations on “Happiness” Barbara Jaurequi Nicole Gravagna Peter K. Adams Mitchell Rigie Keith Harmeyer Henry Holtzman Bill Lindsey Christine Rolfe Happiness is a perfume you cannot pour on others without getting a few drops on yourself. William “Bill” Cortus Michael Houlihan Bonnie Harvey Edward Allen Ralph Waldo Emerson J. Allen Leinberger David Sayen Vickie Milazzo Bill Gerdes Roxanne Rivera There is only one way to happiness, and that is cease worrying about things which are beyond the power of our will. STAFF Epictetus Travel Editor: Camille Bounds Art Director: Jonathan Serafin Consultant: Mel Pervais Sales: Mitch Huffman Seek happiness for its own sake, and you will not find it; seek for duty, and happiness will follow as the shadow comes with the sunshine. Tryon Edwards CONTACT US William J. Anthony Publisher & Producer [email protected] Half the world is on the wrong scent in the pursuant of happiness. They think it consists in having and getting, and in being served by Ingrid Anthony Managing Editor [email protected] others. On the contrary, it consists in giving, and in serving others. Jonathan Serafin Art Director [email protected] Henry Drummond November 2013 BUSINESS JOURNAL • PAGE 5

MANAGEMENTMANAGEMENT VENTUREVENTURE CAPITALCAPITAL Employees with ‘Attitude’: How to Venture Capital for Dummies®: Reverse the Entitlement Attitude Ten Ways to Lose a Deal

of Your Problem-Staffers You’ve managed to get the attention of well-established ven- By Barbara Jaurequi, MS, LMFT, MAC ture capitalists. You’re finally meeting them face-to-face, and everything seems to be going great. But then disaster strikes. You Sherrie is a 25-year-old woman who works for a large mortgage present your estimate for your company’s projected earnings and banking firm. As a junior analyst, she receives a generous salary for you see the VCs’ faces drop. You find out later they thought it was her few years of experience along with a considerable benefits pack- unrealistic, which made them worry you didn’t have a handle on age. Soon after joining the firm, Sherrie began coming in late to the other aspects of the business. Or maybe your projected earnings office at least a few times a week. When her supervisor confronted were reasonable, but your product demo went horribly wrong. Or her about her repeated tardiness, she became defensive, stating that maybe you can’t even get your foot in the door because potential since she can’t control the traffic she should not be penalized for VCs keep telling you they’ve already heard about other businesses coming in “a few minutes late.” For the rest of the day, Sherrie pout- with the same concept as yours. ed at her desk, was generally unfriendly and behaved like a victim Cue the panic. You’ve spent long, tedious hours working on of unfair criticism. your business, and now it may seem that it was all for nothing. On another occasion, she was asked to stay an hour past her nor- “Not to worry, if you’re having trouble navigating the mystical mal quitting time. She refused on the grounds that she was not given world of venture capital, you’re in good company,” says Nicole enough notice and that she’d already made other plans that were Gravagna and Peter K. Adams, authors of the new book “Venture “unbreakable.” When her manager commented on her unwillingness Capital For Dummies®.” “Venture capital is often misunderstood to help out, Sherrie explained that she felt she should be paid more and can feel like a big cloaked, black box to many people. But get- if she was expected to do the work of other employees. In spite of ting an understanding of the basics will help demystify the whole her mediocre job performance, Sherrie expected to receive a large process.” bonus at the end of the year. When her supervisor explained that her That’s exactly what Gravagna and Adams seek to help readers bonus was based on job performance, and that Sherrie would not be do with their new book. In it, readers discover which companies receiving one, Sherrie claimed she was being treated unfairly. benefit most from venture capital, how venture capital works, how Regardless of how she performed her duties, she believed she was to connect with venture capitalists (VCs), how to position their entitled to a large bonus and special consideration for things like tar- company to appeal to investors, and much more. diness and absenteeism. She ultimately decided to quit her job with- Of course, nobody’s perfect, but when you’re seeking venture out giving notice. capital, some mistakes, more than others, can cost you the deal. Sadly, Sherrie’s attitude of entitlement is not a rarity in the Here, Gravagna and Adams outline 10 of the most damaging mis- workforce of today, particularly amongst employees under the age takes you can make and tell you how to avoid them—or overcome of 30. Employers often find themselves playing the part of “cheer- them if they occur. leader” with staff members like Sherrie. They fear negative reac- Being uncoachable. Growing a company from a team of one tions to criticism and tolerate mediocre job performances to avoid or two into a thriving business is hugely difficult, but you will dealing with their employees’ poor attitudes. Employers can feel learn a ton along the way. Being coachable means having a person- trapped when dealing with attitudes of entitlement amongst their ality that allows you to say, “I stand corrected.” In other words, staff members. They endure offensive demeanors to avoid the has- you can take criticism, constructive or otherwise, and use it or dis- sles of retraining new staff, wrongful termination lawsuits and regard it, while staying positive throughout. Strive to be coachable, defensive hostile reactions from would-be terminated employees. especially if that trait isn’t one you possess naturally. Fortunately, reversing course with problem staffers is not as dif- “People who are uncoachable don’t take criticism well or sim- ficult as some employers may continued on page 27 ply don’t listen,” confirms Adams. “They are offended by the notion that their company isn’t perfect, even though no company is perfect. The uncoachable person resists change and quickly frus- trates all investors he meets.” Having a critic. You can’t do a lot when someone doesn’t like you or your company, but be warned, having someone badmouth your deal, even falsely, can ruin the mood around your fundraising campaign very quickly. “In an angel meeting of 25 people, if one angel says something less than positive about your deal, the excitement drops, and the deal can die right there on the boardroom table,” says Gravagna. “If a VC asks his advisors what they think of your deal and they dislike it, it’s dead. Horrifying, but true. The best way to avoid this problem is to make friends and don’t make waves for any reason while you are fundraising.” Quoting an inflated valuation. Quoting an inflated value for your company is probably the number one reason a deal sours on the investor’s plate. Adams points continued on page 16 BUSINESS JOURNAL • PAGE 6 November 2013 BUSINESSBUSINESS SUCCESSSUCCESS There’s No Such Thing as a Bad Idea. (Or Is There?) Brainstorming experts have long held that every idea, however impractical, is worthy of consideration. But in practice, many of us have come across our share of unmistakable duds. Mitchell Rigie and Keith Harmeyer, coauthors of “SmartStorming,” have thoroughly explored this conundrum. Here, they explain why lots of good can come from bad ideas. “There’s no such thing as a A Window on the “Storm” ‘Kumbaya,’ and make s’mores, whether some ideas are unac- bad idea!” Whether you’re in of Controversy this is ludicrous!” ceptable, impractical, or simply advertising, sales, HR, or just According to Rigie and “There are many bad ideas off target. But we must suspend slaving away in the back cubi- Harmeyer, the “no bad idea” out there, like harming oneself that judgment until an idea has cle, at some point you’ve proba- mantra is not a new one. Alex or others, taking advantage of had a chance to percolate.” bly been involved in a brain- Osborn, considered by many to others, and making foolish Read on for a few tips on storming session where some- be the father of brainstorming, financial and business deci- why you should let bad ideas fly one has uttered those brave believed that in order to be suc- sions.” “Jumping out of an air- and how to manage them: words. In fact, the mantra is cessful, participants must “sus- plane without a parachute: a often upheld as the number-one pend judgment.” BAD idea…Buying MySpace Criticism kills innovation. “rule” of brainstorming, long Like most savvy brainstorm for billions: a BAD idea.” According to Rigie and embraced and championed by leaders, he understood the perils “I’ve sat in brainstorming Harmeyer, first, and perhaps experts. of allowing people to start criti- sessions where ‘there are no bad most obvious, is the fact that But is it really true? After cizing ideas in the midst of a ideas.’ Um, there are. Okay, rampant criticism in a brain- all, when you think about it, you session. And today almost every some trigger innovative think- storm is offensive to many. usually hear those words when well-regarded group idea gener- ing. But most just waste time. When people’s ideas are quickly they’re being used to justify a ation methodology maintains Unfortunately, many people just and consistently shot down, less-than-stellar suggestion the tradition. So why do so like to hear themselves talk.” they become intimidated and that’s just been made by a col- many people feel strongly that The debate, as you can see, is are reluctant to share—not an league. In reality, aren’t there at there are bad ideas—ideas so fairly one-sided. Generally, ideal situation in a group idea least a few bad ideas lurking in bad they should be stopped dead there is widespread contempt generation session. the shadows? in their tracks so as not to waste for the “no bad ideas” notion. “It takes courage to put forth In their SmartStorming cor- the time and energy of the Yet Rigie and Harmeyer have a an idea that is imaginative or porate training sessions, group? different take on it. radical sounding,” says Mitchell Rigie and Keith “We were really fascinated, Harmeyer. “Negativity and Harmeyer—coauthors of and a little puzzled, by people’s Surprise! A Lot of Good judgment create an unsafe “SmartStorming: The Game- reactions,” says Rigie. “So we Can Come From Bad Ideas atmosphere for sharing such Changing Process for decided to post this question on So…are there bad ideas, or ideas.” In the beginning, you Generating Bigger, Better LinkedIn: ‘We’ve all heard the not? “It all depends on how you want quantity, not quality. As a Ideas”—always introduce the expression There are no bad look at it,” Harmeyer explains. rule of thumb, the idea genera- “no bad idea” notion. More ideas. Do you agree? If not, “There are obviously ideas that tion phase of a brainstorm often than not, a heated debate why? If so, what does the appear unfeasible, impractical, should be spontaneous and free ensues. expression mean to you?’ We irrational, harmful, and poten- flowing, where ideas are plenti- “Most of us have at least a wanted to see just how varied tially devastating. No one of ful, offered spontaneously and vague understanding of the the responses would be.” sound mind would propose without hesitation. expression’s meaning—but Here is a small sampling of implementing such an idea, “The moment an idea is shot many of us just don’t buy it,” the responses the assuming they truly believed it down, the free-wheeling says Harmeyer. “When the SmartStorming partners to be bad. The real question isn’t momentum will grind to a halt,” debate comes up, there’s always received: whether such ideas are bad, but explains Rigie. “It can take a one participant, and often many “Of course there are bad instead, should those ideas be group significant time to get more, who challenge this notion ideas. When your product does cast aside as soon as they’re back into flow, if they are able that bad ideas don’t exist. We not meet customer [expecta- voiced?” to at all. So even if an idea has typically hear comments like, tions], it’s a bad idea.” “In the “Most brainstorming gurus no value, the ‘cost’ of killing it Of course there are bad ideas! If army they used to say the only agree that when searching for is too great, when considering we all decided to jump out of stupid question is the one not new, innovative solutions, it’s the negative impact on the ses- the window right now and defy asked. There are plenty of stu- important to give even ideas sion’s productivity.” gravity, wouldn’t that be a bad pid ideas but everyone should that resonate as undeniably idea?” have the opportunity to express ‘bad’ a chance to be considered, Often, bad ideas lead to “Some people really get [them].” debated, and developed,” says BIG ideas. You never know passionate about it, like they “We are taught to encourage Rigie. “As Osborn put it, we when a so-called “bad idea” will find it personally offensive,” everyone to say only positive should suspend judgment. He contain the seeds of greatness says Rigie. “Then again, we things to others’ suggestions didn’t say to eliminate judg- within it. often find that other people are and keep everything nice and ment, only to suspend it. This “We’ve seen it countless equally passionate about the rosy. Unless you want to sit would imply that we will even- times in our work,” says opposite point of view.” around a campfire, sing tually evaluate and judge continued on page 15 November 2013 BUSINESS JOURNAL • PAGE 7 Top 10 Tips When Audited By The IRS or FTB (in California) By Bill Lindsey MSFS, AEP, RFC You have just received our tendency is to get all agency), check out the follow- from the IRS. The IRS will be notice from the IRS or worked up for nothing. Fear is ing 10 tips. If you follow asking a number of questions, Franchise Tax Board (in a common reaction to this expe- them, they can and will be a seeking explanations, and California) that you are being rience. Unfortunately, the fear complete game changer for requesting proof of your deduc- audited. If you are human, one caused by all this tends to affect you. tions…. Don’t worry! You are a of the first thoughts that may your work, family life, and even U.S. citizen/taxpayer and you pop into your mind is, “now your health. So before handing 1. DON’T WORRY when have RIGHTS! Most people what?” or “what am I going to yourself over on a silver platter you get the Information FEAR the “audit letter” because do next?” Sadly, in most cases, to the IRS (or any state tax Document Request form (IDR) they think they will “go to jail” if they did something wrong, but that’s not the case unless you’ve been dishonest, lied, or intentionally misrepresented dollar amounts on your tax returns.

2. DON’T TALK TO THE IRS AGENT, let your CPA or accountant do it. Unless your accountant tells you to … have your CPA or accountant do all the work and interact with the IRS agent. You might become “emotionally” involved when you’re asked a question and TALK TOO MUCH. This is NOT good! Your accountant or CPA, on the other hand, can handle all the dialogue with professionalism and accuracy, with little or NO emotion, and get the job done faster.

3. STAY INFORMED by your CPA or accountant as to the progress of the audit. Many taxpayers being audited just hand-over all the work and effort to their CPA’s or account- ants and don’t stay involved in the progress or process of the audit or its updates. This can be very problematic in the end because of inaccurate or incom- plete answers given to the IRS auditor or a perceived “atti- tude” by your CPA or account- ant.

4. GET AN EXPERI- ENCED CPA OR ACCOUN- TANT to help represent you before the IRS. They usually know exactly what to do and how to do it. If your current CPA or accountant seems “LAME” or unresponsive, don’t be afraid to fire them and get a new one who has experi- continued on page 32 BUSINESS JOURNAL • PAGE 8 November 2013 DUFF & PHELPS/INLAND EMPIRE BUSINESS JOURNAL STOCK CHART THE GAINERS Top five, by percentage

Company Current Beg. of Point %Change Close Month Change Monster Beverage Corporation 57.43 52.25 5.18 9.9% CVB Financial Corp. (H) 14.28 13.52 0.76 5.6% Provident Financial Holdings, Inc. 17.18 16.61 0.57 3.4% American States Water Company 28.48 27.56 0.92 3.3% Simplicity Bancorp, Inc. (H) 15.64 15.55 0.09 0.6%

Ticker 10/21/13 9/30/13 %Chg. 52 Week 52 Week Current P/E Exchange Close Price Open Price Month High Low Ratio

American States Water Company AWR 28.48 27.56 3.3 33.09 20.32 18.8 NYSE CVB Financial Corp. (H) CVBF 14.28 13.52 5.6 14.36 9.43 19.3 NASDAQGS Monster Beverage Corporation MNST 57.43 52.25 9.9 66.12 39.99 31.3 NASDAQGS Simplicity Bancorp, Inc. (H) SMPL 15.64 15.55 0.6 15.93 13.50 20.6 NASDAQGS Provident Financial Holdings, Inc. PROV 17.18 16.61 3.4 19.69 14.00 7.2 NASDAQGS

Notes: (H) - Stock hit fifty two week high during the month, (L) - Stock hit fifty two week low during the month, NM - Not Meaningful

Five Most Active Stocks Monthly Summary Monster Beverage Corporation 27,608,170 10/21/13 CVB Financial Corp. 8,634,160 American States Water Company 3,087,940 Advances 5 Provident Financial Holdings, Inc. 787,370 Declines 0 Simplicity Bancorp, Inc. 181,810 Unchanged 0 New Highs 2 New Lows 0 D&P/IEBJ Total Volume Month 40,299,450

Duff & Phelps, LLC One of the nation’s leading investment banking and financial advisory organizations. All stock data on this page is provided by Duff & Phelps, LLC from sources deemed reliable. No recommendation is intended or implied. (310) 689-0070.

tion wanted to hear.” He said he student government thinks this,” he said. “The endorsement is what Endorsement In... considered Coduto’s removal to spurred the entire situation, but technically not the reason I was continued from pg. 3 have been both ill-advised and out- removed from office. It caused a stir-up with the board, who put pres- side the scope of the college’s and the campus council’s authority. sure on the president of the college, who put pressure on the student “All students have freedom of speech. That applies to whether they government advisors, who put pressure on the student government are a student government member or not. There should not be restric- members to remove me from office on grounds such as being ‘uneth- tions on what they can say.” ical.’” Coduto said it was hypocritical of Shannon to attack him for Coduto said he believes he was within his rights to support the having engaged in political activity when Shannon has himself made college board candidate of his choice publicly. He acknowledged that political contributions to the college board members, at whose pleas- traditionally student body presidents have not endorsed college board ure he serves as president/superintendent. “I question the ethics of candidates and that he noted his ASB president title in making the that,” Coduto said. Coduto said he now recognizes that he had to pay endorsements, but said he did not believe he was bound by tradition a steep price – being removed as student body president – for exer- and that he made clear he was speaking for himself when endorsing cising his freedom of speech. Nevertheless, he said, he would Inam. “I have never spoken on behalf of the entire student body say- “absolutely do so again.” ing that the whole student body thinks this, or even that the whole —San Bernardino County Sentinel November 2013 BUSINESS JOURNAL • PAGE 9

ENTREPRENEURSHIPENTREPRENEURSHIP Beyond the Business Plan: “Lucky” 13 Essentials You Won’t Learn in Business School There are a lot of different very successful business from how the car works, but the think that we can do more than beliefs about what it takes to be the ground up. They are the Barefoot Spirit will tell them we actually can. As a result, a successful entrepreneur. When founders of Barefoot Cellars, how to get where they’re going. we’re overscheduled, overtired, you look at famous, crazy-suc- the company that transformed It provides foundational knowl- overstimulated, and over- cessful entrepreneurs like Bill the image of American wine edge that can increase young whelmed. In the business world, Gates and Oprah Winfrey, from staid and unimaginative to entrepreneurs’ chances of suc- this tendency to be “over” caus- maybe you feel more discour- fun, lighthearted, and hip. When cess. These are the standards es us to blow our skill sets, our aged than inspired. I could never they started their company in the that really help you connect the capabilities, and even our prod- do what they did, you think. laundry room of a rented dots between an on-paper busi- ucts and services out of propor- Sure, I’m learning a lot in busi- Sonoma County farmhouse, ness plan and running a real- tion. That’s why Houlihan and ness school, but I don’t think I they knew almost nothing about world business.” Harvey recommend that you have the “entrepreneurship winemaking or the wine busi- Read on to learn about 13 work with a third party who gene.” ness. The Barefoot Spirit tells foundational habits that (along knows you very well. Then again, maybe you’re their California-style rags-to- with a healthy work ethic) will “One of the keys to success the complete opposite and think riches story in compelling and help you to become successful is understanding what you have to yourself, I know I can start colorful fashion, and reveals just as an entrepreneur: an abundance of and what you the next Facebook or Spanx…I what it takes to succeed as an need more of—and a trusted just need the right idea, and entrepreneur. Now, Houlihan Always ask yourself, How friend or mentor can help you everything else will fall into and Harvey are also sharing would I like this? When you make those distinctions,” place. Or perhaps you think it’s what they’ve learned as they start your own business, you’ll Harvey points out. “This person all about luck: My product is speak at business schools across quickly learn that there’s no can help you determine how great, but how it will do in the the country. In their presenta- class, book, case study, or indus- much time you have to commit market is a crapshoot. Maybe it tions, they collectively refer to try standard that always gives to your venture and how much will sell; maybe it won’t! their guiding principles as “The you a clear answer to One Big money you can safely spend, for Whatever your thoughts are Barefoot Spirit,” a system Question: Will this choice sus- example. He or she can also on entrepreneurship, one thing requiring entrepreneurs to put tain and grow my business? keep you honest about what you is for sure: If you’re still learn- themselves in the other person’s However, there is a simple for- do and don’t excel at, how you ing about the “real” business shoes. When you allow these mula that rarely steers you handle stress, and when you world from inside a classroom, principles—not fear, greed, or wrong. Your grandmother called need to delegate tasks and call in there’s no denying how much the way other people did it “The Golden Rule.” Your help. It will be harder to make you can learn from bootstrap- things—to guide your decisions, mother said, “Put yourself in the false claims knowing you are pers who have been there and teach Houlihan and Harvey, you other person’s shoes.” Today, being held accountable.” done that. can increase sales, reduce over- Houlihan and Harvey ask, “How “The truth is, entrepreneurs head, gain new loyal customers, would you like it?” Always keep in mind why can be made—you don’t have to and grow your brand. “It’s quite simple: Would you’re in business. Before you be born with that entrepreneurial “We’re really passionate you like to be on the receiving open your doors for the first gift (in fact, most successful about teaching young entrepre- end of your actions?” Houlihan time, get clear on your values businesspeople weren’t),” says neurs,” comments Houlihan. asks. “Would you work for you? and goals as an entrepreneur. Michael Houlihan, coauthor “These students are already get- Would you extend credit to you? Ask yourself questions like: along with Bonnie Harvey of the ting wonderful educations—our Would you like selling to you if Why do I want to build this New York Times bestseller “The goal is to supplement the foun- you were a vendor? As a con- business? Is it simply to create a Barefoot Spirit: How Hardship, dational knowledge they’re sumer, would you buy from job for myself? Is it to create a Hustle, and Heart Built learning in the classroom by you? By putting yourself in the legacy, or to build brand value America’s #1 Wine Brand .” “It offering insights from the other person’s shoes, you’ll get that I can monetize at some all comes down to foundational trenches, so to speak.” an objective view of your busi- point? What are my beliefs on knowledge and hard work. And According to Houlihan, he ness practices and how they how employees and customers if you’re open minded and will- and Harvey had to learn many of might need to change in order should be treated? What lines do ing to listen to the voice of expe- the lessons that led to their suc- for you to build a brand you’d I never want to cross? rience, you can learn the guiding cess in the School of Hard be loyal to. Too often, entrepre- “Consider writing the principles that play a role in Knocks—and they prefer that neurs limit their success by answers to these questions down building successful business- young entrepreneurs avoid that allowing fear, greed, or the way and looking back at them from es—and have a major advantage particular classroom. other businesses do things to time to time,” Houlihan advises. over many of your peers.” “That’s one reason why we guide their decisions.” “The reasons behind why you Together, Houlihan and developed the Barefoot Spirit,” want to start a business in the Harvey are the voice of experi- notes Harvey. “Business school Pinpoint your strengths first place will influence how ence, having bootstrapped a will tell future entrepreneurs and weaknesses. We all tend to continued on page 12 BUSINESS JOURNAL • PAGE 10 November 2013 Robert Balzer... “The California wine industry owes Robert Lawrence continued from pg. 1 Balzer more than you can imagine. Without his writings In 2008 Cal Poly Pomona California wines would not be where they are today. Library was honored to begin His work legitimized our industry to the world.” receiving the personal collec- —Ernest Gallo tions of renowned wine jour- nalist and wine educator, stature. In 1973 he organized French wines (portrayed in Robert Lawrence Balzer. a blind tasting with the New the 2008 film “Bottle Balzer is recognized for hav- York Food and Wine Society, Shock”). The acquisition of ing had an enormous impact where California the Robert Lawrence Balzer on the California wine indus- Chardonnays received the top Collection builds on an try, and on the acceptance of four scores. That contributed already significant Wine California wines worldwide. momentum toward the Industry Collection at Cal He began championing quali- famous 1976 “Judgment of Poly Pomona Library and fur- ty California wines in the Paris” blind tasting where ther strengthens the library as 1930s, decades before the rest again California wines a research venue for the wine Robert Lawrence Balzer of the world realized their received top scores over industry. Long Distance Companies Serving the Inland Empire Listed Alphabetically

Name # Employees: # Offices: Local Contacts: Service Area/ Local Address Top Local Executive Address I.E. I.E. Residential Calling Areas Title City/State/Zip Companywide Total Business Phone/Fax Repair E-Mail Address

AT&T n/a (800) 288-2020 Nationwide 1375 Camino Real, Ste. 120 Randall L. Stephenson 1. 1150 S. Olive St. 244,000 (800) 750-2355 San Bernardino, CA 92408 President/CEO Los Angeles, CA 90015 (909) 884-7861 [email protected]

Charter Business 300+ 6 (888) GET-CHARTER Nationwide 7337 Central Ave. Thomas M. Rutledge 2. 12405 Powerscourt Dr. 16,000+ 268 (800) 314-7195 (in select states) Riverside, CA 92504 President/CEO St. Louis, MO 63131 (800) 314-7195 (626) 430-3352/(951) 509-7111 [email protected]

Dialtone Services LLC 1 1 N/A California 56707 Desert Gold Dr. Ron Sweetman 3. 56925 Yucca Trail, Ste. 406 15 2 (888) 483-4020 Yucca Valley, CA 92284 President Yucca Valley, CA 92284 (888) 483-4020 www.dialtoneservices.com

TelePacific Communications 57 1 (909) 945-8180 L.A., Orange, 9166 Anaheim Place, Ste. 100 Phillip Ross 4. 515 S. Flower St. 1,200 35 (909) 945-8180 Riverside, San Bernardino, Rancho Cucamonga President Los Angeles, CA 90071 (909) 945-8180 San Diego Counties CA 91730 (909) 945-8218/945-8255 [email protected]

Sprint/Nextel Communications, Inc. 11 1 na Nationwide 3535 W Tyler St. Dan Hesse 5. 301 E. Ocean Blvd., Ste. 2000 55,000 140 Riverside CEO Long Beach, CA 90802 CA 92503 (951) 352-6100 [email protected]

Time Warner Telecom Calif., Inc. 60 3 (909) 605-5734 Worldwide 3281 Guasti Rd., Ste. 350 Robert D. Marcus 6. 430 N. Vineyard Ave., Ste. 150 1,000 31 (888) 363-2067 Ontario President/CEO Ontario, CA 91764 CA 91761 (909) 605-5734/456-3650 [email protected]

Verizon n/a 5 (877) 300-4498 Nationwide 15505 Sand Canyon Ave. John Stratton 7. 140 W. St. 244,600 3 (800) 201-1452 Irvine President New York, NY 10007 (800) 483-2000 CA 92618 (805) 372-6969 [email protected]

N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright 2013 by IEBJ. November 2013 BUSINESS JOURNAL • PAGE 11

With the acquisition of the gro- COMPUTERCOMPUTER COLUMNCOLUMN Real Estate... cery space, Center Dynamic now continued from pg. 3 owns 84k square feet of the 122.6k- Winners and Losers square-foot center, located at 1151-1161 Walnut Avenue. The remain- der of the square footage is made up of five independently owned pad By J. Allen Leinberger spaces. Grove Plaza is co-anchored by a CVS Pharmacy, and features I love it when I am proven right. Last month I spoke about Apple several national tenants including Kragen Auto Parts, Baskin and Samsung and mentioned in the process that the glow had gone Robbins, Subway, Burger King and Wells Fargo. dull on Microsoft. Well it turns out that the “Wall Street Journal” now A portion of the loan proceeds will be used to fund the costs asso- agrees with me. Their version of the story goes like this: Microsoft, ciated with the lease up of the remaining vacant space at the center, back a few decades ago, wooed the I.T. departments of major corpo- which Karlin expects will be accelerated with the addition of 99¢ rations. They, in turn, built company computer networks around Bill Only Store. The discount retailer signed a lease to occupy half of the Gates’ gear. People who worked for those companies got used to former Albertson’s space. using Microsoft computers and programs. Meanwhile Apple was slowly building up a consumer base of PRIVATE INVESTOR PAYS $4.6 MILLION FOR CORONA independent computer users. (Remember when they gave computers RETAIL ASSET to schools for free. That was to build a new generation of computer Green River Promenade, a 42k-square-foot retail center in users.) By the time that the new century dawned, Apple was ready Corona, traded hands at a price of $4.6 million ($110/sf). Located at with an entire new product line, a consumer line, designed not for 4300 Green River Promenade, west of the 71 Freeway on the south work but for daily use. First came the iPod in 2001. That was fol- side of the 91 Freeway, the asset was acquired by Corona Capital lowed by the iPhone in 2005. To tell the truth, Blackberry had smart LTD. The seller was Wayman Promenade LLC. cell phones out first, but the iPhone was promoted as the popular new Green River Promenade Retail Center is a multi-tenant invest- cutting edge device. The Blackberry, with their QWERTY board was ment property zoned for retail, medical and office usage. The center preserved as part of the corporate structure. features excellent signage and is located in the main arterial 91 Finally came the tablet, the iPad. (As I write this, I have not had Freeway bypass to Corona and South Corona. the chance to review the new iPad 5, which came out on Oct. 22.) Roger Niez, David Knowlton, and Steve Liu, with NAI Capital In truth, the tablet was little more than a laptop, but it was lighter represented the buyer and the seller in the transaction. and “different.” Kids got attached, especially with the addition of almost universal Wi-Fi. Once the working class discovered that an MURRIETA SELF-STORAGE PROPERTY SOLD BY iPad could carry apps that included things like complete Physicians FIRST CITIZENS BANK & TRUST COMPANY Desk References in a totally portable format, they started a grass Guava Street Storage, a bank-owned self-storage property in rotes uprising against those I.T guys. Murrieta, sold for $2 million. The property, formerly known as 1st We never liked those guys anyhow. You may remember the old Choice Self Storage, was sold by First Citizens Bank & Trust “Saturday Night Live” routine where the guy from I.T came up to the Company. office and shoved workers out of the way to fix simple little things The property, built in 2007, consists of 161 self-storage units and with complicated seven-step fixes? So now, oddly enough, Apple is 11 RV parking spaces situated on 2.39 acres. Earlier this year, the cutting back on its low-priced iPhone 5 and increasing production of 41.6k-square-foot property was foreclosed on by First Citizens Bank its high-end version. Personally I plan to wait for the end of my & Trust Company. phone contract next year about the time that the iPhone 6 comes out. The facility has a large on-site management office and apartment. But Samsung is still in the fight. It is now being rumored that the In addition, the property has an attached office building which will be next Samsung smartphone will be curved. Apparently Samsung has utilized for future additional rental income. developed a flexible screen and that means that their next phone will Stephen Grossman with NAI Capital’s Orange County office rep- be more “pocket-friendly.” It could also mean that Samsung could resented the buyer, Eddie Atoian. The bank was repped by Lee & make big curved screen TVs to replace the current HD monsters in Associates. According to Grossman, the buyer plans to implement our living rooms. new management and marketing systems to enhance the value of the LG meanwhile is considering a curved smartphone that bends asset. from top to bottom instead of Samsung’s left to right format. Meanwhile Samsung has beaten Apple to the marketplace with its MG PROPERTIES SPENDS $42 MILLION ON UPLAND new smart watch. A very clever TV commercial reminds us of every MULTIFAMILY ASSET wrist communications’ device from Dick Tracy’s to Capt. Kirk’s, and In a recent institutional-quality multifamily buy out of the Inland lets you know that you can now join this communication fantasy. Of Empire, MG Properties purchased the Stoneridge Apartments, a 300- course, some of you may have bought the most recent Apple Nano unit multi-family community in Upland, for $42 million and added a wristband to it. The Nano is only an iPod and doesn’t do ($140k/unit). The property was sold by Irvine-based Sares-Regis what a smartphone does, but it shouldn’t take Apple much time to Properties. jam the rest of the iPhone works into the little shell. Stoneridge is located on the southwest corner of Benson Avenue So, here is where we are headed. Market predictors see Apple’s and West 8th Street, just one block north of the 10 Freeway and just iPhone on the rise and Samsung on the decline. Not because of minutes from large retail centers, major employment areas, and the Samsung’s curved screen and not because Samsung has the first seven prestigious Claremont Colleges. Built in two phases in 1973 watch computer, but because Samsung is Android based and the and 1976, the property is comprised of 21 two-story buildings situat- iPhone is not. Speculators cannot explain why, but consumers seem ed on nearly 12 acres and offers one- and two-bedroom homes. to have come to accept the screen keyboard. A couple of years ago Exterior renovations were completed in 2007 and 75% of the unit many people were saying that they continued on page 38 interiors have been upgraded with luxury appointments such as wood-like flooring, Berber carpet, continued on page 20 BUSINESS JOURNAL • PAGE 12 November 2013

you run it day to day. It’s important tomers who are more loyal to your former employee than the product Beyond the... to stay connected to your values and she represented. continued from pg. 9 to make sure that time and momen- “It’s simple: How you treat your employees directly correlates to tum don’t move you too far away from them.” how successful your business will be,” Houlihan states. “If you treat them like a commodity—if you’re stingy with pay, recognition, and Become a leader in your own category. There was a time before benefits—they’ll do only the bare minimum to keep their jobs, and terms like “social network,” “iPhone,” and “Google it” were used. So eventually, they’ll leave. today, Harvey and Houlihan encourage entrepreneurship students to “Never forget that people work primarily for income, recognition, create their own terms, define their own niches, and be leaders in personal time, and security,” he adds. “When Barefoot began paying their own new categories. Doing so can distinguish your company for performance (monetarily, as well as with days off, publicly recog- and lead your product to success. nizing employee achievements, and more) rather than attendance, we “What is your new term for defining your product or service?” found our best people didn’t leave because they benefited from their Harvey asks. “It just might catch on. Don’t be afraid to name your own production. Those who were less productive were paid less and own tune! And don’t let initial resistance or skepticism stop you. could not afford to stay.” Believe me, Barefoot caught a lot of flak from the traditional and Hire people you like, then help them blossom. In other words, conservative wine industry when we began to use terms like ‘person- don’t hire solely based on someone’s technical skill set. You can al house wine,’ and ‘velocity price point.’ But today, those terms have always teach that. Instead, hire people with foundational qualities caught on—and are now used throughout the industry.” you can build on: integrity, enthusiasm, a willingness to learn, a sense of humor, and a sincere interest in your business, to name a few. A Always OVERdeliver. As a (probably cash-strapped) entrepre- good way to test this is to give job candidates a verbal run-down of neur, at times you may be tempted to cut corners in order to save a the position, your company’s challenges, and your expectations for minute, a hassle, or a buck. Don’t. Remember, most consumers look the position. Then, have the candidate send you a one-page summa- for products and services that provide good value for the price. If you ry on a deadline. This will tell you volumes. want to gain your customers’ loyalty, you have to offer them exactly “You can always train good people later, after you’ve made them that—and you need to make sure that they have consistently positive a part of your team,” Harvey assures. “And be sure to create an envi- experiences with your company. ronment where your trusted team members can feel free to grow, take “When products meet or exceed customers’ expectations, they are risks, and even make mistakes. Employees who aren’t supported and more likely to remain loyal and recommend your brand to friends, who are afraid of doing something wrong will never live up to their family, and associates,” Houlihan confirms. “At Barefoot, we always full potentials. strove to overdeliver by meeting and exceeding customers’ expecta- “Lastly, to really get the best out of your people, find out what tions in quality, quantity, and customer service. We validated the con- they excel at,” he advises. “Then, redesign their jobs to fit those sumer’s decision to choose our brand by publicizing all of our skills. Ask others to pick up the aspects of the former job that still awards, accolades, and endorsements. And we took every opportuni- need to be done. You might be surprised at the positive response. ty to get feedback on what people liked about Barefoot, and how they Don’t put the square peg in the round hole. Build a square hole.” thought we could make it better.” Meet deadlines (and when you can’t, be the first to call). It Know the difference between customer service and complaint goes without saying that you should do everything in your power— resolution. These days, most companies have anything ranging from such as work longer hours and ask for help—in order to meet dead- one person to a whole department dedicated to so-called “customer lines to which you’ve previously agreed. But sometimes, it happens service.” But in reality, many of these departments should be called to the best of business owners: Despite your best efforts, there’s just “complaint resolution,” because that’s what happens: Customers no way the product, service, or payment will be ready on time. express their displeasure, representatives try to resolve the problem “When that’s the case—and especially when it is related to pay- as soon as possible (often relying on a script), then move on. ing a bill—call ahead and let the other party know that you’ll be late,” “Instead of handling complaints formulaically and trying to Houlihan instructs. “Explain what the holdup is, extend your sincere sweep them under the rug, see customer service as a way for your apologies, and explain how you’re going to make things right. If the company to get real and timely feedback about your goods and serv- other party has to call you, they’ll have a much more negative feel- ices from the people who are using them,” Harvey recommends. ing about you and the situation. I remember during Barefoot’s early “Remember, for every customer who chooses to engage with you days, Bonnie and I had to tell some of our creditors that we wouldn’t about your product or service, many more may be quietly taking their be able to pay on time. And several of those creditors extended our business elsewhere! credit on the spot. They said we were the kind of customers they “Treat each customer on an individual basis,” he continues. “Ask wanted!” about the customer’s experience with your product and really listen to the answers. Pass helpful insights and ideas on to production and Respect salespeople’s time. Dealing with salespeople isn’t high marketing. And most importantly, stand behind your product. Don’t on most business owners’ lists of priorities. These owners often brush rest until the customer has something good to say about your compa- salespeople off or leave them waiting for long periods of time. They ny.” may even treat salespeople with annoyance or disrespect. Don’t make Don’t treat your employees like commodities. Rarely is that mistake. According to Houlihan, the salespeople who call on you employee turnover talked about in business schools—and you won’t have much more to offer than the products and services they repre- see it as a line item on a business plan, either—but it has the poten- sent. They are a gold mine of information and are in a position to sig- tial to be one of the biggest costs for your business. When a member nificantly help your business. of your team leaves, you don’t just lose that employee; you lose her “For instance, the salesperson calling on you may have special hours of training, her institutional knowledge, her relationships out- ‘pocket’ deals to help close new customers or gain larger orders, such side the company, and (in the case of salespeople), you can lose cus- as reduced interest rates or extended continued on page 16 November 2013 BUSINESS JOURNAL • PAGE 13 Interconnect/Telecommunications Firms Serving the Inland Empire Ranked by Number of Employees in the Inland Empire

Company Name Employees: Year Offices: Major Brands Top Local Executive Address Inland Empire Established in Inland Empire Carried Title City, State, Zip Companywide Inland Empire Companywide Phone/Fax E-Mail Address

Verizon 2,600 1952 5 Adtran, Alcatel-Lucent, John Stratton 1. 1200 Lakeview Canyon Rd. 25,000 3 Headquarters Cisco, Nortel President Thousand Oaks, CA 91362 (800) 201-1452 www.verizon.com

Charter Business 300+ na 6 Charter Business Internet, Charter Business Phone, Thomas M. Rutledge 2. 12405 Powerscourt Dr. 16,000 268 Charter Business TV President/CEO St. Louis, MO 63131 (626) 430-3352/(951) 509-7111 [email protected]

TelePacific Communications 57 1996 1 WND Phillip Ross 3. 9166 Anaheim Pl., Ste. 100 1,200 35 President Rancho Cucamonga, CA 91730 (909) 945-8218/945-8255 www.telepacific.com

TW Telecom 26 1993 4 WND Dan Cross 4. 3281 Guasti Rd., Ste. 350 2,850 75 Sales Manager Ontario, CA 91761 (909) 605-5734/456-3650 www.twtelecom.com

Edison Carrier Solutions 25 1999 1 3,600+ Fiber route mile network for high capacity data transport. Lisa Swenerton 5. 4900 Rivergrade Rd. 110 3 SONET, Managed Wavelength, Dark Fiber, Cell Site Backhaul, GM Building 2B, First Floor and Wireless Site Development (626) 543-8156 Irwindale, CA 91706 www.edisonconnect.com

Accent Computer Solutions Inc. 24 1995 2 VoIP, Toshiba, Cisco Marty Kaufman 6. 8438 Red Oak St. President Rancho Cucamonga, CA 91730 (909) 481-4368/481-4376 [email protected]

Business Telecommunications Systems 20 1981 1 Shoretel, Larry Lavorgna 7. 549 W. Bateman Cir. N/A 1 Toshiba, LC Allworx, President Corona, CA 92880 Avaya, Tadiran (951) 272-3100/493-3033 www.bts1981.com

Extenda Communications, Inc. 20 1970 1 VoIP, MyIntel, Samsung Russell Schmidt 8. 14141 Covello St., Ste. 6A 30 2 President Van Nuys, CA 91405 (800) 640-2411/(818) 785-6623 [email protected]

Phone Systems Plus 12 1986 NEC, Ron Kohl 9. 12780 Court St., Ste. C 2 Microsoft, President Poway, CA 92064 Novell (888) 552-2600/(858) 679-3910 [email protected]

Triton Communications, Inc. 12 1982 1 NEC Vito M. Tasselli 10. 663 Brea Canyon Rd. 25 2 President Walnut, CA 91789 (909) 594-5895/598-2832 [email protected]

Voipcom Inc. 10 1992 1 Nortel Networks, Toshiba, Diana Saldivar 11. 3281 E. Guasti Rd., Ste. 700 Allworx, Samsung, VolP System President Ontario, CA 91761 (888) 673-6933/(909) 483-1938 [email protected]

Inter-Tel Technologies, a Mitel Co. 2 1982 0 Inter-Tel Charles Oakley 12. 1251 E. Dyer Rd., Ste. 100 990 32 AVT, Active Voice, Vice President of Operations Santa Ana, CA 92705 Toshiba, Mitel (714) 283-1600/283-2600 www.mitel.com

University Communications 2 1985 1 AT&T, Lucent, Norstar Medridan, Gale Medina 13. 15068 Avenida Flores Toshiba President Chino HIlls, CA 91709 (800) 244-2217/597-7198 [email protected]

N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright 2013 by IEBJ. BUSINESS JOURNAL • PAGE 14 November 2013

20 plus companies presenting the through the lens of doing what’s Cleantech... event. Yet, they all need capital to Ponemon Ranks... best for our customer. This study continued from pg. 2 develop their solutions and finance continued from pg. 2 demonstrates that by working new projects. Building on early lessons learned, some of the most hard to do the right thing for our customers, we can continue to knowledgeable sources for emerging financial models and markets earn and deserve their trust.” will share their expertise at the Global Showcase. The 2013 Privacy Trust Study for Retail Banking was con- ducted from April to July 2013 and derived from a final sample More information on the CLA Global Showcase can be found at of 5,559 surveys returned from U.S. adult consumers. For more www.cleantechla.org/globalshowcase. information about the report, please contact [email protected]. alleged missing or inadequate sig- New Law Helps... nage required by Proposition 65 by About the Ponemon Institute continued from pg. 1 providing them with a 14-day win- The Ponemon Institute© is dedicated to advancing responsi- dow to cure a signage violation in certain situations, thereby avoid- ble information and privacy management practices in business ing a private lawsuit. and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and pub- Proposition 65 lic sectors and verifies the privacy and data protection practices Proposition 65, approved by voters in 1986, enacted “The Safe of organizations in a variety of industries. Visit them online at Drinking Water and Toxic Enforcement Act of 1986,” which is www.ponemon.org. designed to protect California’s drinking water from chemicals About U.S. Bank known to cause cancer or birth defects and to warn the public about U.S. Bancorp (NYSE: USB), with $353 billion in assets as of the presence of those chemicals in their environment. Since its enact- June 30, 2013, is the parent company of U.S. Bank, the 5th ment in 1989, Proposition 65 has encouraged businesses to renovate largest commercial bank in the United States. Celebrating its facilities, reformulate products, and update manufacturing processes 150th anniversary this year, the company operates 3,087 banking to eliminate the use of listed chemicals. offices in 25 states and 5,032 ATMs and provides a comprehen- Proposition 65 requires, among other things, that private busi- sive line of banking, brokerage, insurance, investment, mortgage, nesses post warnings when they knowingly expose workers or the trust and payment services products to consumers, businesses public to listed chemicals. These warnings can take the form of plac- and institutions. Visit U.S. Bancorp on the web at ards in business establishments where listed chemicals exist or are www.usbank.com. released into the environment. continued on page 33 SUBSCRIBESUBSCRIBE NOW!NOW!

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Harmeyer. “A ‘bad,’ even absurd, process has been completed, it is then time to switch to the process There’s No Such... idea is offered up, and within min- of evaluating and selecting ideas, and subject the best ones to cri- continued from pg. 6 utes it has transformed into a bril- tique. It is during this phase in the session (or in a subsequent ses- liant example of innovative think- sion) that ideas should be judged worthy or unworthy, practical or ing. In fact, like many brainstorming experts, we make use of some implausible, etc. By keeping these two processes separate, you opti- very effective idea generation techniques that actually invite partici- mize your effectiveness at both. “Most of us enter a brainstorm with pants to come up with the worst, most ridiculous, even distasteful the goal of generating fresh, innovative, game-changing ideas,” says ideas imaginable—and then to turn around or transform those ideas Harmeyer. “However, if judgment and criticism are part of the into great ones.” ideation process, it is highly unlikely that the goal will be achiev- Consider the somewhat extreme “what if we all jumped out of able.” the window” example, suggest the authors. Anyone would agree this “Suspend judgment,” adds Rigie. “Even if you know, without a is a bad idea in and of itself. But Rigie and Harmeyer point out that doubt, that an idea is bad—really bad, even horrible—let it live, just from such an idea, one might develop an innovative emergency per- for a while. You just might find a game-changing gem hidden inside! sonal parachute product for individuals working in tall city build- Now doesn’t that sound like a good idea?” ings. Or conceive an improved process for evacuation from high floors during a fire. A new “team hang gliding” extreme sports event. For more information, please visit www.SmartStorming.com. A breakthrough advertising concept where a group of people are able to fly after consuming a new beverage. You name it! Any of these, and an infinite number of other possibilities, could be born from the “bad idea” that everyone in the room should jump out of a window. “That is, unless the idea is shot down prematurely before the potentially great idea within it has a chance to blossom,” says Rigie. “And that is the point: to suspend judgment until an idea has had a fair chance to show all it’s got.”

When the time is right, you can kill it with consideration. When is it appropriate and even productive to reject an idea? “One of the most important concepts to understand about successful group idea generation is that there is a time to generate ideas and a time to judge and select ideas,” says Rigie. “These are two very different and distinct processes that require different thinking skills. During idea generation, thinking must remain spontaneous and free of any nega- tivity or judgment. This is the optimal condition for generating the greatest breadth and depth of fresh ideas possible.” Rigie goes on to explain that later, once the idea generation Internet Service Providers Serving the I.E. Ranked Alphabetically

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N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright 2013 by IEBJ. BUSINESS JOURNAL • PAGE 16 November 2013

terms,” Harvey points out. “Even if out that when your valuation is too Beyond the... she can’t offer you a deal outright, Lose a Deal... high, investors think you are either continued from pg. 12 she can still be your advocate for continued from pg. 5 greedy or you don’t know what better terms with her company and give you insights on how to you are doing. In both cases, a high valuation can end a conversa- maneuver successfully. tion. “And that’s not all,” he continues. “Salespeople can also help you Pitching an idea. At one time, VCs may have doled out $4 to anticipate a competitor’s move, or to be prepared for a new oppor- million for an idea (or maybe they never did and some people just tunity or a change in laws or business practices. After all, it’s part of like to tell tales); nevertheless, angels or VCs investing in a con- their job to stay on top of the ever-changing marketplace. Why let cept stage company is not common these days. your competition get the latest industry information, best deals, spe- “Now,” says Adams, “investors carefully balance the risk ver- cial closeouts, and credit terms just because you treat salespeople sus reward aspects of your deal. If you’ve accomplished very little poorly?” and are still a few years away from revenue, VCs aren’t going to invest in your deal. It’s simply too risky. Don’t have preconceived notions about bankers. Often, entre- “If you’re not ready for venture capital, you have other options. preneurs think bankers don’t care about their businesses, and as a If you simply need capital to grow your business, consider taking result, don’t make an effort to develop positive relationships with a loan, raising money through people you know, talking to angel them. But the reality is, bankers usually aren’t unaccommodating bad investors, crowdfunding, franchising, or writing a grant proposal. guys. They’re anxious because they don’t know how you’ll behave If you are looking to add experienced people to your team but can’t when times are tough. afford to pay employees, look at finding a cofounder or using ven- “You certainly wouldn’t want to increase terms or make conces- ture labor (hiring someone you pay in equity instead of cash).” sions to someone who might blindside you with the information that Being invisible or forgotten. Fundraising is like a presidential a payment would be late—or might not pay at all,” Houlihan points campaign. You’ll have more success if you’re more visible. Make out. “Once you realize that bankers and creditors have fears and goals sure that you’re attending networking events, trade shows, and just like yours, it will be much easier for you to be friendly, transpar- pitch events so that people in the investment world see you regu- ent, and informative. And when you are, you’ll see that these profes- larly. Ideally, you will have regular updates and good news about sionals are more likely to help you out. The truth is, they want you to your company to share when you are in public. succeed because when you grow, they grow.” “Be careful not to give the impression that you are pitching the same old deal for a long time,” shares Gravagna. “Make sure you Don’t be afraid to ask for help. Sometimes, entrepreneurs have are giving a message of progress. Most of all, stay in touch with an “I’ll do it myself or not at all” mentality. They believe that asking investors after you pitch to them. The ball is always in your court. for help reflects badly on their capabilities, and they don’t want to Don’t ask for information or the investor’s time. Share good news seem weak. They may not want to risk proving naysayers right or every month through a newsletter or mailing list. It doesn’t have to appear to be a bad investment. But the truth is, unless you’re inde- be extensive. Brevity is best anyway.” pendently wealthy with a team of experienced, trusted advisors to Confusing people. As the saying goes, a confused mind says guide you right out of the gate, you’ll need some type of help sooner no. People have to understand your deal so well that they can or later. describe it to another person. Everyone has to talk with someone “In the case of all vendors and creditors, and other strategic allies, else about your deal before they can invest. Angels have to talk honesty regarding where you are and what you need is the best poli- with their spouses; VCs have to talk with the board. cy,” Harvey confirms. “Also, don’t be afraid to ask for advice, guid- “The most effective pitch deck lays everything out simply for ance, and aid from mentors and other industry professionals. When the audience,” explains Adams. “After the pitch is over, people you’re starting a business with a tight budget, you literally can’t should be able to discuss the deal as though they were discussing afford to make mistakes—and that means there’s no such thing as a the plot of a Disney movie. Simplify everything! The details will dumb question. I’ll never forget asking one supermarket chain’s gruff come out in subsequent meetings.” wine buyer what our logo should look like. In colorful fashion, he Pitching to only one investor. If you went on only one date told me exactly what to do and what to avoid. Turns out, that advice ever, what is the likelihood that that single date would result in a was solid gold, and I didn’t have to pay a dime for it. All I had to do wedding and a perfect marriage? Probably very slight. Although was ask a question.” you may find the right investor immediately (the venture capital version of a high school sweetheart), it’s rare. Gravagna suggests Have heart. Heart isn’t something you can learn from a book, you plan to shop your deal all over your town and other towns. class, or seminar. It’s not a skill you can master. Instead, it’s some- Having connections in only one town. One of the greatest thing you have to find within yourself. And when you tap into this things about the world we live in is how connected we all are. Use wellspring, you’ll have grasped one of the most valuable tools you relationships in your hometown or continued on page 33 can possess as an entrepreneur. “Heart is what drives you,” Houlihan explains. “It’s the way you act with integrity when business is good,” Houlihan concludes. “It’s look at the world around you. Heart is about your belief in your own when you’re really strapped for cash, between a rock and a hard eventual success, regardless of the odds, the naysayers, or the time it place, or facing some other major or minor crisis that you’ll be test- takes. It’s the tenacity that keeps you going. Heart is having a sense ed. And make no mistake: Customers, employees, vendors, and oth- of humor in the face of hardship and not taking yourself too serious- ers will judge you by how you conduct yourself and lead your busi- ly. It is about being true to your core values by supporting causes that ness when the going is toughest. are near and dear to you. It is helping your community improve itself, “Here’s the good news: Whether you’re sailing stormy seas thereby giving others a social reason to buy your product. Heart is or making more progress than you ever dreamed possible, the habits what makes you feel good about what you do.” encapsulated within the Barefoot Spirit will keep you on a track you “Finally, remember that it’s easy to do the right thing and can be proud of and maximize your chances of eventual success.” November 2013 BUSINESS JOURNAL • PAGE 17

RESTAURANTRESTAURANT REVIEW REVIEW PIZZA PIE By Bill Gerdes, IE Weekly Fast and delicious pizza? a quickly moving line where I Now that’s amore! went past various stations and I like—but don’t love—sev- chose what I wanted on my pie. eral of the pizza joints where I First up was sauce. I chose the live in Riverside. Romano’s “red sauce,” which is their makes tasty thin and thick-crust tomato base, along with olive pizza, and I’m at least calzone- oil. Next choice is cheese-moz- curious when it comes to the zarella please. Their meat wonderfully dive-esque N&W options, of which I went pepper- Antonious Pizza & Café down oni and ham, are swine-centric off Arlington... Sometimes but varied enough. Next up veg- though I’ll cook my own pie at gies, of which I’ll say all are home, and I’m often pleasantly fresh but they could use a few surprised by the results. I use more options. Then there’s what less cheese, more olive oil, more they call “After Bakes.” Now vegetables and a tomato base these are not something one that I throw together with a cou- buys off a guy with dreads out- ple of Roma numbers I have and topping which the customer When I went to Pie-ology it side the Sahara tent at Coachella lying around. It’s tasty and gets to pick out just what they worked something like this: I but a variety of more sauces to almost healthy. want on the pie. With a slew of walked in and was greeted by ladle on the pizza. Boringly I And I get to choose exactly fresh ingredients, the customer that sort of half-hearted went with more red sauce, what I want on my pizza. Pie- gets to pile on as many as they Starbucks-style greeting where although options like BBQ ology, across the street from the want—as long as there’s not a all employees are expected to sauce, roasted red-peppers, Victoria Gardens shopping mall, pound of meatballs on the thing, half-crook their necks and black pepper extra virgin olive cooks pizzas that resemble the said customer can walk away extend a greeting. I then entered continued on page 28 sweet little numbers I’ll cook at feeling satisfied but not mega- home. They feature thin crust stuffed.

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MANAGEMENTMANAGEMENT Trick or Treat: Five Ways Your Company May Be Scaring Away Innovative Ideas Scary creatures and evil spirits are fine on Halloween night. But they have no place in your brainstorming sessions, where they’re sure to terrorize everyone in the room and thwart any fresh, innovative thinking. Mitchell Rigie and Keith Harmeyer, idea generation experts and co-authors of SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas, have some tips for how to exorcize the most disruptive brainstorming demons. For most of us, the arrival of minded,” says Rigie. “They ideas being massacred. mets, participants’ contributions Halloween evokes childhood encourage participation by cre- “Nothing will kill a group’s slow to a trickle,” says Rigie. memories of trick-or-treating, ating a safe, supportive environ- idea generation efforts faster “That’s when those old, familiar jack-o’-lanterns, ghosts, gob- ment for sharing new and dif- than negativity and judgment ideas start getting recycled over lins, witches, black cats—and ferent types of ideas and per- creeping into the session,” says and over again.” staying up late to watch horror spectives.” Rigie. “If participants’ contribu- “Without big-picture plan- movies like “Friday the 13th,” “Unfortunately not every tions are repeatedly shot down, ning, a sound process, active, and “Nightmare on Elm Street.” leader is so skillful, or puts the they will quickly feel self-con- well-trained leadership, and Although the spooky tradi- best interests of his or her group scious about sharing their think- idea-stimulating techniques, tions of “All Hallow’s Eve” first,” adds Harmeyer. “For ing for fear of being criticized productive sessions are virtual- aren’t widely celebrated in the every well-trained and master- or viewed as foolish.” ly impossible to achieve,” says business world, Mitchell Rigie ful Yoda-like leader, there is a How much negativity is Harmeyer. “Efforts are expend- and Keith Harmeyer, brain- Darth Vader lurking in the con- finding its way into your brain- ed in vain, time drags on, and storming experts and partners at ference room next door.” storming sessions? “It’s the role participants stagger out of the SmartStorming LLC, point out Rigie and Harmeyer explain of the leader to maintain an ego- session feeling like the walking that those traditions can provide that such “dark overlords of free zone,” says Harmeyer. dead.” us with interesting metaphors ideation” come in many differ- “The most effective way to do and analogies for some of the ent guises: some possess domi- that is to introduce a few ‘rules 4. Toxic personalities are challenges organizations often nating personalities that rule of the game’ before generating invited. Who you invite to your face when trying to generate and control their groups instead ideas.” brainstorm can dramatically new ideas and drive innovation. of inspiring and guiding them; The SmartStorming partners impact the quality and produc- “In a world where innova- others demonstrate an insatiable suggest establishing brain- tivity of the session. Not every- tion is an essential ingredient appetite for more and more storming rules such as, one you might consider asking for business success, the ability ideas, and relentlessly pressure “Suspend all judgment,” to attend is capable of being a to freely and consistently gener- their group to generate vast “There’s no such thing as a bad team player. In fact, some may ate fresh, new thinking is cru- quantities without end. idea,” “Go for quantity over even sabotage the group’s cial,” says Rigie, coauthor “We once knew a Dungeon quality,” “Shoot for wild, edgy efforts with fiendish attitudes along with Harmeyer of Master who would squash cre- ideas,” and “Nothing is impos- and devilish behaviors. Here are “SmartStorming: The Game- ativity in every brainstorming sible.” By having the group a few of the potentially trouble- Changing Process for session,” says Rigie. “At the agree to such rules, you estab- some personality types Rigie Generating Bigger, Better start of the meeting, he would lish a safer, more open and sup- and Harmeyer suggest you Ideas.” “Ideas are the lifeblood assert, You know how they say portive environment in which avoid inviting to your sessions. of business,” adds Harmeyer. there’s no such thing as a bad new and innovative ideas can “Without them, you have noth- idea? Well, that’s not true. emerge. Attention vampires—They ing. So it’s important to elimi- There are bad ideas. Ideas so always want to stand out and be nate any impediments to effec- bad they should never be spo- 3. The session feels like a the center of attention. They’ll tive idea generation swiftly and ken out loud. …Okay, so what torture chamber. The reason suck the life out of the entire handily.” have we got? Needless to say, many brainstorming sessions group. Here are five warning signs few participants had the feel like a veritable “house of Rigie and Harmeyer offer that courage to utter even one risky, pain” is because they are poorly Wet blankets—These pes- suggest entity influences might unconventional, and potentially planned, loosely structured, simists see flaws in every idea be negatively affecting your innovative idea.” have ill-defined goals, and voiced and dampen the enthusi- organization’s best thinking and include few if any fresh tech- asm level in every session they creative problem-solving abili- 2. The specter of negativi- niques to inspire new avenues attend. ties—and what to do about it. ty and judgment looms in air. of thinking. The agony can be That’s a dumb idea! We tried compounded by untrained lead- Dictators—They love every 1. Dungeon Masters are something like that before—it ers who allow group discus- idea…as long as it’s theirs. running your brainstorms. “In didn’t work! The boss will fire sions to meander aimlessly, or These totalitarians believe they an ideal world, the leader of a us for even suggesting a wild who fail to keep the group’s cre- are the only ones with good brainstorming group is inspir- idea like that! Sound familiar? ative energy high. taste. Everyone else’s contribu- ing, supportive, fair, and open- That’s the sound of fledgling “When enthusiasm plum- continued on page 32 November 2013 BUSINESS JOURNAL • PAGE 19

WOMENWOMEN ININ BUSINESSBUSINESS Businesswomen Don’t Cry: Four Reasons to Hold Back Your Tears in the Workplace By Roxanne Rivera Just because women now make up 50 percent of the workforce general, stereotypes die hard, and one of the most common is that doesn’t mean they are on equal footing with men. In fact, many women are too emotional to be effective leaders or managers.” women, despite their position on the corporate ladder, are still The added challenge, Rivera points out, is that women have to judged based on antiquated stereotypes, one of them being that walk a very thin line. They can’t be too tough with men or they women can’t control their emotions. Rivera explains why today’s will be labeled with the B-word, but they can’t risk being viewed businesswomen absolutely must stay cool, calm, and collected in as too weak either. the workplace if they want to get ahead. “How can women be accused of being too tough and too soft If you’re a woman in the working world, you’ve been there. simultaneously?” asks Rivera. “Here’s how: in male-ruled organ- That moment when, after hearing yet another sexist joke from a izations, both reactions are viewed as emotional extremes. Men male colleague or after granting a male customer’s request to speak pride themselves on being tough without being unfair or overly to your less experienced but male colleague, you’ve had enough. nasty. They allow themselves a small measure of emotion at You lose your cool. You cry (or shout). Unfortunately, says work—usually anger—but take pride in how they control them- Roxanne Rivera, these emotional reactions feed the stereotype that selves. They see women as out of control. Men think we are either women are too emotional to successfully lead in the workplace. angry all the time or too easily hurt.” She explains that making up 50 percent of the workforce won’t Rivera holds that the best way to begin debunking the women- mean anything until we gain more respect. are-too-emotional stereotypes that exist is to better understand “One of the first and most important lessons I learned as a them. Here are a few points to keep in mind the next time you find woman in a male-dominated company was that I couldn’t scream yourself on the verge of losing control in the workplace. and cry, or at least, that I couldn’t do either regularly,” says Rivera, author of “There’s No Crying in Business: How Women Can Men think emotional women can’t think straight. A Penn Succeed in Male-Dominated Industries” (Palgrave Macmillan). State University study conducted by Stephanie Shields, a professor “In male-dominated industries and really the business world in of psychology and women’s stud- continued on page 20 BUSINESS JOURNAL • PAGE 20 November 2013

and new kitchen appliances includ- ies, found that when men cry, they Real Estate... ing dishwasher, microwave, stove Businesswomen... are often viewed as sensitive and continued from pg. 11 and refrigerator. continued from pg. 19 caring, while when women cry, Dean Zander, Vince Norris and Margie Molloy of Hendricks- they are frequently seen as incompetent and incapable of doing Berkadia represented the seller in the transaction. The property was their jobs. In terms of anger, Yale psychologist Victoria Brescoll marketed as a stabilized asset with significant reposition and value- conducted a study published in “Psychological Science” that found add opportunity with proven upside potential. The team tells us that that “People accept and even reward men who get angry but view the property generated interest from a wide variety of investors, women who lose their temper as less competent.” including value-add renovation experts, pension advisors, syndica- “Many men have this perception that women, even if they may tors, affordable housing operators, and high net worth private own- appear cool, calm, and collected 99.9 percent of the time, are ers. They received multiple offers after just 30 days of marketing, and always on the verge of an emotional fit,” says Rivera. “They think the transaction closed within four months from the marketing launch. that when women let emotions play a role in their work lives, that With this deal, MG now has a portfolio of 10,000 apartment they give up their ability to think rationally and make good deci- homes valued in excess of $1.1 billion. The SoCal-based firm has sions. acquired approximately $600 million of properties in the last three “Obviously, we women know that just isn’t the case. But years. because in the vast majority of the business world the male opin- ion rules the day, women must keep their emotions in check in RIVERSIDE LA FITNESS PROPERTY SELLS FOR $13.9 order to avoid being dismissed as someone who can’t be trusted to MILLION keep her emotions out of her day-to-day decision-making.” Cole Credit Property Trust IV Inc purchased LA Fitness Riverside, a newly-expanded, 49.7k-square-foot fitness center in Men often don’t know the difference between stereotypes Riverside, for $13.88 million ($279/sf). It was sold by Westminster and reality. In traditionally male-dominated companies or indus- Arlington LLC, a wholly-owned entity of Westminster Fund V LP. tries, men often harbor beliefs about women and work that simply The asset is located at 3437 Arlington Avenue, with prominent aren’t true. Unfortunately, without the actual experience of work- frontage along Highway 91 adjacent to Tava Center, a multi-tenant ing with women at managerial levels, these men don’t realize that retail property. Completed in 2010 and expanded in 2013, the prop- their beliefs are stereotypical rather than factual. As a result, emo- erty is adjacent to an available, undeveloped retail pad that is entitled tional outbursts from female colleagues end up confirming male for up to 15k square feet. stereotypical thinking. So when women act overly angry, men HFF managing director Bryan Ley and director John Crump rep- stamp them with the B-word label and assume that no men will resented Westminster Funds, real continued on page 24 want to work for them if they’re continued on page 21 November 2013 BUSINESS JOURNAL • PAGE 21

of our business,’ or, ‘She’s a Colleagues and leaders who can’t be trusted. Businesswomen... terror.’ ‘No one is going to won’t trust you. Rivera points Know what can set you off continued from pg. 20 work for her and she’s going to out an important caveat for and know the best way for you promoted to leadership posi- alienate our customers.’ women when it comes to con- to quickly regain control any tions. Or when they are overly Program yourself to remain trolling their emotions. Try to time you find yourself on the tearful or sensitive, men type- even-tempered in the face of create an artificial persona in edge. When you are seen as cast them as “weak sisters” adversity. If you are seen as a the workplace, whether it’s one someone who is even-tem- who aren’t sufficiently decisive woman who stays calm and that always acts without emo- pered, those you work with, to deal with difficult problems. collected in stressful situations, tion or one that leaves a trail of both male and female, will “Most of the time, women you will earn the respect of quaking subordinates in her know they can trust you.” aren’t pushed to either emo- your male colleagues.” wake, and you’re going to be tional extreme,” says Rivera. seen as a fake and someone continued on page 22 “Yet it would be a mistake to ignore the probability that at least once during your tenure at a male-dominated business, you’re going to feel like crying or yelling. Knowing the best way to deal with these difficult moments is crucial. “When you find yourself in a situation that is pushing you toward losing control of your emotions, take yourself out of it as soon as possible. Escape to your office or to the rest- room where you can get away from your male counterparts, gather yourself, and return to handle the situation without letting anyone know they got the best of you.”

Being seen as overly emo- tional will harm your credi- bility. Even in companies where men and women enjoy equal status, women who are more emotional than the norm may not advance as quickly because of their emotive behaviors. “In the working world, if emotional extremes are viewed as being part of your MO, they will inevitably harm your cred- ibility and in turn your career,” says Rivera. “Therefore, women need to make a con- scious effort to control their emotions, at least in public set- tings. This doesn’t mean you should act like a robot. It does- n’t mean that you can’t become angry every once in a while or show others that you’re upset. Problems occur, however, when people perceive you as consistently angry or consis- tently soft or weak. This is when people start saying, ‘She’s not tough enough to handle situations that are part BUSINESS JOURNAL • PAGE 22 November 2013

“Relationships are of increas- “If you can channel your emotional self into your relationship Businesswomen... ing importance to just about every building, your male colleagues will be too busy marveling at your continued from pg. 21 company,” concludes Rivera. “To success to stop and criticize you.” build strong relationships, you need to be empathetic with others and have a certain amount of intuition to guide you through how to For more information, please visit www.nocryingin- connect with that person—two areas where women tend to excel business.com. more than men. November 2013 BUSINESS JOURNAL • PAGE 23

FINANCIALFINANCIAL COLUMN COLUMN FINANCIALFINANCIAL PLANNING PLANNING Four Tips to Help Maximize Social A New Day and Age for Security Financial Planning Incorporating Social Security into a retirement By Edward Allen, MBA, Independent California Broker strategy is a smart move As we experience the impact of high gas prices, increasing food By Bill Cortus cost, and low interest rates etc, and for those who remain committed The money taken out of your paycheck every month may be to preparing their children for a college education, in addition to unwelcome now, but it can give you monthly income later in life. reaching their own retirement planning objectives, the vicarious state However, some question if Social of the nation’s economy along with a majority of financial planning Security will last long enough for those in portfolios, appears to be doing nothing more than just lying dormant. the workforce now to be able to receive And through it all, hundreds of thousands of American families are these benefits. According to Social now coping with the reality of increasing college tuitions, an incon- Security trustees, enough reserves exist sistent stock market, and minimal to none returns on their savings for the system to pay 100 percent of accounts. Furthermore, for those baby boomers, who have reached promised benefits until 2033, without their “golden years” and are now in a position to fully retire, they are further reform. Full benefits are available more concerned with the possibility of outliving their retirement at age 65 for those born before 1938, income. Nonetheless, as constant as ‘change’ can be, I believe we gradually increasing to age 67 for those are now in a new age for financial planning and its approach to reach- born in 1960 or later. There is more to ing future financial planning goals and objectives should bring to Social Security than just applying for William J. “Bill” Cortus mind innovative and resourceful strategies. retirement benefits when you are eligible Taking into consideration, the unnerving roller-coaster ride, or in at age 62 or over. By waiting, you can maximize your benefits, which some cases the minimal to none; stock market gains, uncomforting will increase every year you choose to wait to file for Social Security 401K and pension losses, in addition to the slow to lengthy stock retirement benefits. market recovery periods, the unpredictable values of millions of hard working men and women, CDs, savings, pension and retirement Thrivent Financial suggests you consider these four tips before plans are losing ground. According to the US Congressional Budget applying for Social Security. Office, an estimated $2.3 trillion dollars was lost during the 2008 1. Don’t assume it won’t be there. Social Security is projected market crash. However, with proper structuring and planning, your to last at least until 2033, so the first mistake is writing it off as a financial plan can make money, by not losing money. The key is to resource that won’t be available. Planning early for the role Social align your financial goals and objectives with an array of diverse Security will play in your retirement will prevent you from being options. caught off guard and missing out on increased benefits once you are In essence, there are two significant financial planning pillars ready to start collecting. your plan should have—risk management and asset management. In short, a risk management provision would provide you with the abil- 2. Know your situation. Retirement income planning is criti- ity to assess, manage and control potential events or situations, by cal. Social Security has many nuances, so a personalized approach is establishing options which provide reasonable assurance and protec- necessary to get a better grasp of your retirement future. By using tion against uncertainty. For example, a comprehensive dental plan your current information from the Social Security Administration, and seeing your dentist on a regular basis, can minimize or eliminate financial representatives may be able to create scenarios to give you the risk of being diagnosed with diabetes, or by securing a major an idea of how the age you begin receiving distributions can affect medical catastrophic health plan, with indemnity benefits, allows for the monthly amounts you will receive. For example, if you’re a significant financial safety net. Overall, by protecting yourself and divorced or widowed, a financial representative will be able to calcu- loved ones, from an unforeseen accident, a long-term illness, a dis- late the different ways you can claim benefits and how they can affect ability, or a pre-mature passing of a primary provider, you can mini- your retirement strategy. mize or eliminate a potential-substantial financial loss vs. sustaining a significant forfeiture of your liquid assets, due to pre-mature or 3. Wait to draw. Now that you are planning for it, you can fig- modest risk management planning. ure out when the right time for you to start receiving benefits. For The second most important element known as asset management, many people, this will most often be after the age that you are eligi- involves integrating the right blend of assets that will assist you in ble to start collecting full benefits. For every year that you delay, obtaining your overall goals and objectives. Keep in mind, when Social Security benefits will increase by a set percentage, eventually referring to assets, in this context, assets include but are not limited putting your monthly benefit above 100 percent. Delaying can also to stocks, bonds, real estate, discretionary capital, along with cash multiply the benefits after it is adjusted for cost-of-living and can building life insurance and hybrid annuities. Consequently, the potentially reduce the number of years benefits are subject to income structuring of a well-managed portfolio, that includes an array of taxes. Factors to consider as to when to file for your Social Security diverse assets, ensures your plan will grow and sustain its long-term benefits include: health status, life expectancy, need for income, gain potential. However, when it comes to reaching your present as future employment, and survivor needs. A financial representative well as future goals, consider focusing on the later, whereas the value can help you build all of this information into an overall retirement and benefits of permanent life insurance, in addition to consistent strategy. performing hybrid fixed-indexed and single premium index annu- continued on page 38 ities, offer significant tax advan- continued on page 38 BUSINESS JOURNAL • PAGE 24 November 2013

estate investment partnerships for high-end retailers as Macy’s, PF Chang’s, Coach, Williams Sonoma, Real Estate... private investors and their founda- Pottery Barn, the Apple Store and Edwards Cinemas. continued from pg. 20 tions. Founded in 1996, The According to Scot Eisendrath, managing director of Pathfinder Westminster Funds currently comprise eight commercial income- Partners, the property represents an attractive investment in an out- property investment funds and two CCRC funds for development and standing location. “This is a well located, value-add property in a rap- operation of CCRCs. The 10 funds total more than $600 million of idly growing market. The Promenade Mall is the area’s only class-A equity capitalization and own about $1 billion of property assets regional mall, and Bel Villaggio benefits from its location immediate- throughout the United States. ly adjacent to the mall. The local housing market has been rapidly recovering, with foreclosures having declined markedly and home- TEMECULA RETAIL CENTER ACQUIRED BY builders again building at a solid pace,” Eisendrath said. “We’re bull- PATHFINDER PARTNERS IN TWO TRANSACTIONS ish that the rebounding Temecula market, combined with improving San Diego-based Pathfinder Partners LLC purchased Bel consumer spending, will enable us to increase occupancy while Villaggio I and II and Bel Villaggio III, two specialty retail centers in upgrading the tenant base and improving the shopping experience.” Temecula, in separate deals totaling nearly $18.5 million. Built in phases from 2002 to 2005, Bel Villaggio – totaling nearly 117k CONSTRUCTION DATA IN THE INLAND EMPIRE square feet – was designed with European village-style architecture McGraw Hill Construction reported on September contracts beautifully landscaped grounds, colorful buildings, trellised court- awarded for future construction in the metropolitan statistical area of yards, decorative fountains and pedestrian walkways and round- Riverside-San Bernardino-Ontario, consisting of Riverside and San abouts. Bernardino in California. The properties were purchased from two different CMBS special According to Dodge Research and Analytics, the latest month's construction activity servicers. C.W. Capital sold the 77k- square-feet Bel Villaggio I and 2013 2012 Percent Change II -- which houses Macaroni Grill, Navy Federal Credit Union, Cosi Nonresidential $120,193,000 $109,009,000 10 and Original Pancake House among others – for $12.75 million Residential $158,391,000 $136,917,000 16 ($166/sf). Bel Villaggio III, a 40k-square-feet center that is home to Total Building $278,584,000 $245,926,000 13 Shogun Restaurant, Aiyara Thai Cuisine and REVE Salon & Spa was For the year-to-date on a cumulative basis, the totals are: sold by Torchlight Investors for $5.7 million ($143/sf). The acquisitions consist of 10, one-story buildings situated on 16 2013 2012 Percent Change Nonresidential $777,902,000 $1,210,422,000 -36 acres. Pathfinder is planning extensive renovations, including new Residential $1,244,954,000 $941,847,000 32 awnings, building and monument signage and upgrades to the com- Total Building $2,022,856,000 $2,152,269,000 -6 mon areas, parking lot and landscaping, as well as other property -Nonresidential buildings include office, retail, hotels, warehous- improvements. New shaded outdoor seating areas are also planned. es, manufacturing, educational, healthcare, religious, government, With excellent highway access, Bel Villaggio is located along recreational, and other buildings. Temecula’s primary shopping and dining corridor, adjacent to the -Residential buildings include single family and multifamily Promenade Mall, a 1.1 million-square-foot, regional mall with such housing. continued on page 28 Private Aviation Ranked Alphabetically

Airline Types of Aircraft Price Top Local Exec. Address Title City/State/Zip Phone/Fax E-Mail Address

Air Palm Springs Turbo Commander, $750.00/hr Darrell Grosland 1. 145 N. Gene Autry Trail, Ste. 14 Cessna 421, $650.00/hr Director of Operations Palm Springs, CA 92262 Piper Cessna, $325.00/hr (760) 322-1104/322-1204 Helicopter Government Contract www.airps.com

Cinco Air Charter Air Ambulance, $1,250/hr Bob Devries 2. 7000 Merrill Ave., Ste. 17 Lite Turbo Prop. Director of Operations Chino, CA 91710 (909) 393-9036/(815) 301-2821 www.cincoaircharter.com

KMR/Guardian Columbia 400, $2,260/hr Bill Farley 3. 1150 S. Vineyard Ave. Eclipse, General Manager Ontario, CA 91764 Cessna C-340, (909) 605-6366/605-6370 Premier www.guardian-air.com

Landells Aviation Helicopter, $1,023.00/hr Jim Landells 4. 69873 Silver Moon Trail Jets Varies General Manager Desert Hot Springs, CA 92241 (760) 329-6468/329-7907 www.landellsaviation.com

Western Air Charter Cessna 310, $575.00/hr Ken Smith 5. 1805-D McKinley Ave. Cessna 421, $850.00/hr Director of Operations La Verne, CA 91750 Air Ambulance na (888) 662-5613/623-1766 [email protected]

N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright 2013 by IEBJ. November 2013 BUSINESS JOURNAL • PAGE 25

MANAGER’SMANAGER’S BOOKSHELFBOOKSHELF “The Practical Drucker: Drucker’s cautionary note that it Dr. Cohen emphasizes one of is not what the manufacturer Drucker’s key points: Applying the Wisdom of the World’s values, but what the customer “…Regardless of your type of values that’s important.” organization, and whether it Greatest Management Thinker,” The other areas noted by operates for profit or not for By William A. Cohen; AMACOM, New York, Cohen include the comment by profit, Drucker’s truth holds. If New York; 2013; 277 pages; $25.00. Drucker that “instead of cost- you want your organization to driven pricing, you needed to do be successful, you have to see Few people doubt that Peter ried his ideas a step further: I price-driven costing,” and that profit as essential to support Drucker was a genius in the explain not only what needs to marketing managers who end- innovation and marketing field of management during the be done to implement his con- lessly “focus on past winners” actions, and view profit maxi- second half of the 20th century cepts but also how to go about or those who “give problems mization as bad for society as and the first few years of the doing this implementation. If priority over opportunities” are well as hazardous to your orga- 21st century. In many ways he there are mistakes, they are worshiping at a shrine of ego, nization’s health.” shaped modern management mine. The genius is pure not future profits. In the modern day era when (and marketing) through the Drucker.” Toward the end of the book continued on page 28 publication of 39 books and Dr. Cohen’s work is consis- thousands of articles. Dr. tently clear and offers highly Drucker’s list of clients not only interesting approaches in Best-selling Business Books included most Fortune 500 com- explaining some of the less panies, but also government obvious that Drucker put for- Here are the current top 10 best-selling books for business. The list is agencies around the globe. ward. One of these is Chapter compiled based on information received from retail bookstores Author William A. Cohen, is 23, a six-page chapter titled, throughout the U.S.A. currently president of the “The Five Great Marketing California Institute of Advanced Sins.” Cohen explains it this 1. “Strengths Finder 2.0” by Tom Rath (Gallup Press…$24.95)(2) Management, and was way: Spend less time fixing shortcomings, more time gaining strength. Drucker’s first executive Ph.D. Early on in his career Peter 2. “Lean In: Women, Work, and the Will to Lead,” by Sheryl graduate. Dr. Cohen expresses Drucker declared that there are Sandberg (Knopf Doubleday Publishing…$24.95)(3) Dr. Drucker’s views this way: only two basic business func- Why women’s progress achieving leadership roles has stalled. “Drucker’s powerful obser- tions; The first is innovation, 3. “Doing More With Teams: The New Way to Winning,” by vations about people and the and the second is marketing…. Bruce Piasecki (John Wiley & Sons…$25.00)(4) organizations in which they Confirming his assertion that Why and how teams offer greater flexibility when used properly. worked sometimes took the marketing was one of the two 4. “The Value of Debt: How to Manage Both Sides of a Balance form of deceptively simple basic business functions, all five Sheet,” by Tom Anderson (John Wiley & Sons…$40.00)(1) Applying corporate financial techniques to individuals. truths and astute predictions. sins had to do with marketing…. 5. “Smart Tribes: How Teams Become Brilliant Together,” by Concepts such as decentraliza- He warned against what many Christine Comaford (Porfolio Hardcover…$26.95)(4) tion, outsourcing, the rise of the experts were advising and other How top managers keep their teams involved and moving forward. knowledge worker, viewing ‘beliefs’ that ‘everybody knew.’ 6. “The Map and the Territory: Risk, Human Nature, and the employees as assets, a focus on And he hastened to demonstrate Future of Forecasting,” by Alan Greenspan (Penguin the customer, marketing as dif- that their advice was false. Group…$36.00) ferent from selling—it was Peter According to Drucker, these are Former head of the Federal Reserve Board has much to say. Drucker who first expressed the five deadly sins. 7. “The Three Signs of a Miserable Job: A Fable for Managers every one of these ideas, some- 1. Seeking high profit mar- (and Their Employees),” by Patrick Lencioni (John Wiley & times decades before they gins and premium pricing. Sons…$38.14)** became the accepted wisdom 2. Charging what the mar- Originally published in 2007, the book has become very popular. they are today. In the same way, ket will bear. 8. “The Power of Habit: Why We Do What We Do in Life and he predicted our current finan- 3. Using cost-driven pric- Business,” by Charles Duhigg (Random House cial challenges years before they ing. Publishing…$16.18)(7) occurred.” 4. Focusing on past win- A new view of human nature and our ability to change. Dr. Cohen goes on to ners. 9. “The New Digital Age: Reshaping the Future of People, explain what he has done in 5. Giving problems priori- Nations and Business,” by Eric Schmidt & Jared Cohen (Alfred A. Knopf…$26.95)(9) “The Practical Drucker” as min- ty over opportunities. Two of Google’s leaders offer their view of the future. ing, “Drucker’s vast body of 10. “The 7 Habits of Highly Effective People: Powerful Lessons work to explain 40 of his most Although many of the peo- in Personal Change,” by Stephen R. Covey (Free important concepts and truths: ple pursuing their MBAs Press…$15.95)(10) keys for solving real-world thought these points were funda- How to become more effective in your business and personal life. problems and fundaments for mental heresy, Dr. Cohen notes ______today’s effective management that too many companies don’t * -- Indicates a book’s previous position on the list. and keen leadership.” see a key point raised by ** -- Indicates a book’s first appearance on the list. Cohen adds, “...I have car- Drucker: “they failed to heed *** -- Indicates a book’s reappearance on the list. BUSINESS JOURNAL • PAGE 26 November 2013 Former Partner Shares Life Lessons From the Rise and Fall of Arthur Andersen As Firm Marks 100th Year, Executive Recounts the Rewards of Working at a Company Known for Integrity By the time he was 30, Larry ryrkatzen.com), a unique look several promising offers. “If I success does not come without Katzen made partner at Arthur inside one of the world’s most hadn’t done what was right, if I personal sacrifice,” he says. “In Andersen, then one of the “Big historically important account- hadn’t followed through on my my case, it resulted in four 8” accounting firms with a repu- ing firms. commitment, my life would moves—but it was well worth tation for innovation and integri- Arthur Andersen was even- have gone down a very different it.” ty. tually vindicated by a 9-0 path,” he says. • Beware of the power of In the ensuing years, the Supreme Court ruling. By then, our government. In his first firm continued to soar in stature. however, the damage had been • Listen to your heart. substantive experience in deal- With an emphasis on continuing done, creating chaos in the Although Arthur Andersen gave ing with the IRS, Katzen quick- education for employees and careers of thousands of employ- him the lowest salary offer, ly learned how coercive and meticulous attention to detail, it ees. Arthur Andersen, which Katzen nonetheless felt it was powerful the agency can be. No was one of the most trusted marked its 100th anniversary in the right place for him. “My per- matter how reasonable you may accounting firms in the industry. September, still exists today, sonality seemed to blend with try to be with a government Katzen enjoyed a fast-paced rise albeit in a different incarnation. their corporate culture,” he says. agency like the IRS, there is no through the ranks, all the while “I will never regret my time “So I turned down higher and guarantee it will respond in kind learning, traveling, and parent- at the firm; it provided so much more attractive offers and went – and don’t assume that you will ing quadruplets with his wife for me, including solid life les- with my heart.” get a fair trial, he says. and college sweetheart, Susan. sons,” says Katzen, who shares Listening to his heart also “They have the power and It all came crashing down in some of those. helped during his wife’s fragile authority to do whatever they 2002 when the company was pregnancy with their quadru- want to do. In less than three indicted based on false accusa- • Do the right thing. At plets; if the couple hadn’t months, our government put one tions having to do with the scan- the end of Katzen’s career, he approved using an experimental of the world’s most effective dals at Enron. With the firm’s had to help his employees find drug, “we probably would not and profitable international survival in question, Katzen new jobs, which was an arduous have any children today,” he accounting firms out of busi- moved quickly to encourage process. “It was the right thing says. ness.” employees to carefully complete to do, which is its own reward, all remaining assignments. but the right actions also tend to • Increases in responsi- Larry Katzen worked at “Arthur Andersen became have rewarding consequences,” bility come with personal sac- Arthur Andersen from 1967 to fodder for the government’s he says. That lesson had taken rifice. Katzen had to uproot his 2002, quickly rising through the prosecution of Enron – although root during Katzen’s college life and family and move to a ranks to become a partner at it had no role in Enron’s years at Drake University, when strange new town. But the short- age 30. His new memoir details demise,” says Katzen, author of, a trusted professor warned him term pain enabled the family to the government’s unjust perse- “And You Thought Accountants against his plan to cancel a job attain financial security and a cution of a company known for Were Boring - My Life Inside interview with Arthur Andersen better quality of life. “If you maintaining the highest stan- Arthur Andersen,” (www.lar- because he’d already received want to grow in an organization, dards. CSUSB BUSINESS COLLEGE MAKES PRINCETON REVIEW’S LIST OF BEST BUSINESS SCHOOLS Cal State San Bernardino’s about our students success and institutions a student could surveys of business school stu- College of Business and Public spend many hours making sure attend to earn a business school dents about their school’s aca- Administration is one of the our students achieve their aspi- degree,” said Robert Franek, demics, student body and cam- nation’s most outstanding busi- rations.” Princeton Review senior vice pus life, as well as about them- ness schools, according to the The recognition is nothing president-publisher. “We chose selves and their career plans. education services company The new for the College of Business the schools we profile in this In the profile about Cal State Princeton Review. and Public Administration, book based on our high regard San Bernardino, The Princeton CSUSB is featured in the which has been recognized by for their academic programs and Review editors noted that new 2014 edition of The The Princeton Review as one of our reviews of institutional data CSUSB students “attend for Princeton Review’s annual the nation’s most outstanding we collect from the schools. We mostly two reasons: the reputa- guidebook, “The Best 295 business schools for many also solicit and greatly respect tion of the college and the value Business Schools.” years. In 2006, Cal State San the opinions of students attend- of the education.” The profile “It is gratifying to know that Bernardino’s graduate entrepre- ing these schools who rate and goes on to note that the College our students regard us as one of neurship program was ranked report on their experiences at of Business and Public the best business schools in the fourth in the nation in a survey them on our 80-question student Administration has numerous U.S.A.,” said Lawrence Rose, by The Princeton Review and survey for the book.” “highly ranked M.B.A. pro- dean of CSUSB’s College of Entrepreneur magazine. “The Best 295 Business grams and possesses the coveted Business and Public “We recommend California Schools: 2014 Edition” has two- Association to Advance Administration. “We have qual- State University, San page profiles on each of the Collegiate Schools of Business ity faculty and staff who care Bernardino as one of the best schools, with write-ups based on continued on page 28 November 2013 BUSINESS JOURNAL • PAGE 27

from the very beginning. resemble peer relationships. formance from time to time, but Employees with... Employers should not concern The relationship between it should not be routine. continued from pg. 5 themselves with being friends employer and employee works Compliments and words of think. The following are 5 easy- with their employees. In fact, best when the relationship is affirmation mean much more to-master tips that can turn doing so promotes a dysfunc- kind but formal as opposed to when they are earned. There is a around negative attitudes and tional workplace where roles friend-like and casual. school of thought that for every allow employers to assume are ill defined. This leads to criticism an employee receives, their proper roles in the work- power struggles, resentment, 2. Don’t over thank five positive pieces of feedback place: and possibly stomach ulcers! employees for doing the jobs should follow. Frankly, this Employers need to make it clear they’ve been hired to do. It is practice is questionable at best. 1. Establish the relation- that relationships with their fine to express words of appre- It’s important that employees ship with each staff member staff members will, in no way, ciation for exceptional job per- grasp the principal message employers are trying to convey. If employers want to deliver a clear message, disguising it with fluffy compliments will have the opposite effect.

3. Minimize emotional communication. Less is more when it comes to emotional exchanges between employers and staff. Consider this exam- ple of a corrective message delivered emotionally with a pleading tone: “I really, really need you to be on time from now on. I know it’s hard with the traffic and all, but please try to be on time.” Now read the same message but delivered unemotionally: “You have not demonstrated that being on time is your priority. I expect you to correct that immediate- ly.” The second example is not harsh, hostile or overly critical. It is simply an honest observa- tion with a clear directive. The first example puts the employer in the role of a child asking for something from an adult. The second example reinforces appropriate roles.

4. Don’t be arrogant or unkind to exert your power. Employers that behave like they are above the need to be courteous only succeed in pro- voking feelings of resentment and defiant behavior, and can compromise employees’ overall efforts to please the employer.

5. Don’t give universal rewards. Many employers make the mistake of giving all staff members the same reward even when individual perform- ances vary tremendously. For example, if an employer gives continued on page 38 BUSINESS JOURNAL • PAGE 28 November 2013

enroll in a new plan if you decide (or AACSB) accreditation, which Time to Review... to make a change. Open enroll- CSUSB Business... lends to the school’s already size- continued from pg. 35 ment information is available in continued from pg. 26 able esteem. The school offers Spanish. M.B.A. programs and possesses the coveted Association to Advance • Call 1-800-MEDICARE (1-800-633-4227) for around-the- Collegiate Schools of Business (or AACSB) accreditation, which clock assistance to find out more about your coverage options. TTY lends to the school’s already sizeable esteem. The school not only users should call 1-877-486-2048. Counseling is available in a wide offers an M.B.A. program, but an M.B.A. for Executives track that variety of languages. allows people who are currently working as ‘decision-makers’ to • Review the 2014 Medicare & You handbook. This handbook attend class for any number of subjects that affect the current work- has been mailed to the homes of people with Medicare and it’s also place.” online at: www.medicare.gov/pubs/pdf/10050.pdf. Students also raved about the college’s experienced faculty and • Get one-on-one counseling assistance from your local State explained that many teachers are student-centric and want to see their Health Insurance Assistance Program (SHIP). Local SHIP contact students learn and succeed. “They are also open and aware of new information can be found: ideas in the business world and understand trends in the business - At www.medicare.gov/contacts/organization-search-crite- market,” the profile reported. ria.aspx or; Cal State San Bernardino’s undergraduate and graduate business - On the back of the 2014 Medicare & You handbook or; programs are both fully accredited by the Association to Advance - By calling Medicare (contact information above). Collegiate Schools of Business – a distinction earned by less than 5 percent of business schools worldwide. In addition, the university’s People with Medicare who have limited income and resources master’s in public administration is accredited by NASPAA, the may qualify for Extra Help paying for their Part D drug plans. National Association of Schools of Public Affairs and There’s no cost or obligation to apply for Extra Help, also called the Administration. low-income subsidy. Medicare beneficiaries, family members, or Earlier this year, the Military Times’ Edge publication ranked caregivers can apply online at www.socialsecurity.gov/prescription- CSUSB’s M.B.A. program No. 22 in the first-ever “Best for Vets help or call Social Security at 1-800-772-1213 (TTY users should call Business Schools” category. In addition, International Graduate 1-800-325-0778) to find out more. Please watch out for scammers Forum’s summer 2013 CEO Magazine ranked CSUSB’s Executive during Medicare open enrollment season. Don’t give personal infor- M.B.A. program in the highest possible tier of global EMBA rank- mation to anyone who shows up at your home uninvited or makes an ings for North America. CSUSB is one of only two public university unsolicited phone call to sell you Medicare-related products or serv- Executive M.B.A. programs in North America to earn this CEO ices. If you believe you’re a victim of fraud or identity theft, please Magazine designation, which recognizes schools that have demon- contact 1-800-MEDICARE. More information is available at strated a high level of innovation and thoughtful leadership. www.stopmedicarefraud.gov. David Sayen is Medicare’s regional In 2010, Cal State San Bernardino was named by European CEO administrator for Arizona, California, Hawaii, Nevada, and the Magazine as one of the world’s 18 most innovative business schools Pacific Territories. You can always get answers to your Medicare and one of only four honorees in the United States. The Inland questions by calling 1-800-MEDICARE (1-800-633-4227). Empire Center for Entrepreneurship, housed in the college, captured the 2010 “Outstanding Specialty Entrepreneurship Program Award” oil and pesto are available. from the U.S. Association for Small Business and Entrepreneurship. Pizza Pie... While I’m not a fan of the “build The Princeton Review does not rank the business schools in the continued from pg. 17 your own” fad in casual dining in book on a single hierarchical list from 1 to 295, or name one business general, the process at Pie-ology works, especially if viewed as fast school best overall. food. It is fast. My pizza from order to table took six minutes. It’s rel- atively cheap, as a “Create Your Own” pizza runs around seven For more information about The Princeton Review, contact bucks. And if it’s a family meal, it’s relatively healthy as well (Pie- Jeanne Krier at (212) 539-1350 or [email protected]. ology also offers gluten-free crust). Plus, and this is big; my pizza Also visit Cal State San Bernardino’s College of Business and was pretty damn nice. The veggies retained enough of a crunch to be Public Administration website at www.cbpa.csusb.edu. yummy, and the sauces combined nicely to form a lovely lake of For more information on Cal State San Bernardino, contact the mozzarella, olive oil and tomato, on top of the wafer-thin crust. It’s a university’s Office of Public Affairs at (909) 537-5007 and visit tasty-quick pizza. They also have a couple of salads on the menu, as www.news.csusb.edu. well as strips, either herb butter or the ones I sampled, the cinnamon sugar. They are very sweet, diabetic-coma-inducing, but I ate two and people seem to confuse the purpose craved a few more. They don’t serve beer or wine here, and have no The Practical... of profits with personal greed and plans to. That makes me sad. Pizza is after all an Italian creation, and continued from pg. 25 lost revenue, “The Personal then later in America an Italian American one. No beer or wine feels Drucker” offers a renewed opportunity to enjoy a full-course meal for anti-Italian somehow. Somewhere Dean Martin is crying. a moderately priced dinner.

Pie-ology Pizzeria, 8158 Day Creek Blvd., Rancho Cucamonga, —Henry Holtzman (909) 803-8999; www.pieology.com. AE, D, MC, V. Millar Named... director part-time this summer and -Nonbuilding construction became full-time when the fall quar- Real Estate... includes streets and highways, continued from pg. 1 ter started. He also is the executive continued from pg. 24 bridges, dams and reservoirs, river director of the Arts Council of Kern, and a Santa Clarita city arts and harbor developments, sewage and water supply systems, missile- commissioner. and space facilities, power utilities and communication systems. November 2013 BUSINESS JOURNAL • PAGE 29 Copier, Fax and Business Equipment Retailers in the Inland Empire Ranked by Sales Volume 2012 Company Name I.E. Sales Volume Offices (IE) Employees (IE) Products/ Top Local Exec. Address 2012 Companywide Companywide Lines Title City, State, Zip Headquarters/Yr. Est. (IE) Phone/Fax E-Mail Address

SoCal Office Technologies $25 million 1 40 Sharp Copiers, Fax, Scott Crain 1. 8577 Haven Ave., Ste. 110 6 260 Color Copiers, Xerox High Vice President, Sales Rancho Cucamonga, CA 91730 Cypress/1977 Volume Copiers, HP Printers (800) 769-2679/(909) 476-2406 www.socal-office.com

Konica Minolta Business Systems $20.7 million 2 84 Konica Minolta Digital Solutions, Linda Turner 2. 1003 E. Briar Rd., Ste. 120 91 5,000 Black, White & Color General Manager San Bernardino, CA 92408 New Jersey/1965 (909) 824-2000/888-1819 www.kmbs.konicaminolta.us

Burtronics Business Systems $10 million 1 50 Konica, Ricoh, Riso, Hi-speed Duplicators, Dennis Short 3. 216 S. Arrowhead Ave. Wide Format Copiers, Networking Specialist, President San Bernardino, CA 92408 San Bernardino/1957 Minolta Lanier (909) 885-7576/388-2124 www.burtronics.com

Caltronics $10 million 1 30 Konica Digital Ryan Geeting 4. 6229 Santos Diaz St. 3 200 Software Solutions Sales Manager Irwindale, CA 91702 Irwindale/1995 (626) 334-0383/969-4421 www.caltronics.net

Innovative Document Solutions $8 million 2 24 Kevin W. Heitritter 5. 26855 Jefferson Ave. Authorized Canon Copier & President Murrieta, CA 92562 Murrieta/1989 Digital Products Dealer (951) 676-8885/461-1194 www.idsprintwise.com

National Ram Business Systems, Inc. $6.7 million 2 32 Kyocera, Digital Copiers, Roland Martinez, Jr. 6. 8949 Rose Ave. 2 32 Hewlett Packard Printers CEO Montclair, CA 91763 Montclair/1978 (909) 621-9554/621-2891 [email protected]

Advanced Copy Systems, Inc. $5+ million 1 23 Authorized Sharp Copiers Walter G. Ferguson 7. 571 E. Redlands Blvd. Fax President San Bernardino, CA 92408 San Bernardino/1978 Network Printers (800) 442-5333/(909)889-3602 [email protected]

Desert Business Machines, Inc. $2.4 million 1 22 Savin, Mita Copiers, Xerox, Fax, Bob Solomon 8. 42-471 Ritter Cir. 1 22 Lexmark Printers & Typewriters, President Palm Desert, CA 92211 Palm Desert/1973 Neopost Mailing Equipment, Computers & Networks (760) 346-1124/346-1944 [email protected]

Office Depot WND 12 WND Xerox Copiers & Printers, Roger Amparary 9. 8160 Day Creek Blvd. 1,200 WND Canon Fax, Copiers & Printers, District Manager Rancho Cucamonga, CA 91739 Delray Beach, FL/1986 Brother Fax & Printers (909) 463-1262 www.officedepot.com

Reliable Office Solutions WND 1 23 Canon, Ricoh, Savin, Okidata, Brother, Jeff Eshelman 10. 3570 14th St. 2 23 Xerox, Destroy-It, President Riverside, CA 92501 Riverside Computer Supplies (951) 682-8800/682-0110 www.reliable-os.com

Toshiba Business Solutions WND 1 45 Authorized Toshiba Dealer Gavin Brown 11. 3281 E. Guasti Rd., Ste. 500 300 300 Sales Manager Ontario, CA 91761 Irvine/1998 (909) 390-1421/390-6280 www.toshiba.com

N/A = Not Applicable WND - Would not Disclose na = not available. The information in the above list was obtained from the companies listed. To the best of our knowledge the information supplied is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send corrections or additions on company letterhead to: The Inland Empire Business Journal, P.O. Box 1979, Rancho Cucamonga, CA 91729-1979. Copyright 2013 by IEBJ. BUSINESS JOURNAL • PAGE 30 November 2013

the glass ceiling” button with your make the difficult look easy while the less successful whine and Yes, It IS Our... fellow women, read on for 11 of complain their way through the simplest of projects.” continued from pg. 40 Milazzo’s tips to help you get Network with big players. Successful people spend time with where you want to be: other successful people, not with novices and low performers—and Act like the executive you strive to be. Every day at work is an they limit their exposure to individuals who are at a similar level. So audition for an executive position. And the more you act the part, if you’d rather swim with the sharks instead of the bottom feeders, the more likely you’ll be cast for the position. start forming strategic alliances. And remember, whether or not it’s “At my company, there were two female executives who were “right,” it’s not what you know, it’s who you know is a truism that already running their departments even if their official titles didn’t is still alive and well in the corporate sector. reflect that,” Milazzo shares. “It was a no-brainer to advance them. “Furthermore, stay out of the gossip chain,” Milazzo instructs. And what about women who aren’t sure how to act? My advice to “That’s fine when it comes to friendships, but you need to aim high- you is simple: pay attention. Surround yourself with as many men- er when it comes to networking. More than 60% of people find jobs tors as possible. Study and model them. And as a side note, remem- through networking, and you can bet that most successful referrers ber to dress the part, too. I don’t want to see your belly button, tat- didn’t come from the bottom of their organizations’ pecking toos, or boobs hanging out.” orders.” Don’t be a commodity. Commodities are easy to obtain and Be your own number one fan. It can be hard for women to toot easy to replace. And that’s certainly not how you want to be per- their own horns. To a certain extent, we’re actually wired to nurture ceived at your job—whether you’re an employee, a leader, or an and care for others and to put the good of the whole over our own entrepreneur. Don’t shrink into your chair and become the invisible personal interests. While these impulses aren’t inherently bad, it’s employee. Instead, make your presence count in every meeting, time for a newsflash: if you don’t announce your own achievements, brainstorm and project. That’s the only way you’ll be seen as neces- you can bet that no one else is going to do it for you. With humili- sary and indispensable. ty, make sure that you’re keeping your name, your accomplish- “Women in general, and mothers in particular, are good at put- ments, and your skill set in front of everyone. ting others’ needs and interests before their own,” Milazzo points “Have you ever noticed that women tend to downplay their out. “They’re also good at making sacrifices to keep the peace. Stop accomplishments, while men routinely highlight their achievements doing that, at least when you’re on the clock. It’s better to articulate and use them to advance?” Milazzo asks. “We females need to take a dissenting opinion than to ride on the back of everyone else’s. At a page from the male playbook and make sure that we’re getting the least people will know that you are thinking.” recognition and credit we’ve earned. If you still have doubts, con- Go big or go home. It’s human nature to want to check the sider that announcing your accomplishments validates the invest- small, easy things off our lists in order to avoid the tough stuff. See ments others have made in you. Your boss, for example, wants to if the following scenario sounds familiar: I cleaned out my inbox, know that he bet on a winner when he hired you—and that knowl- organized my project files, and followed up with several prospective edge will, in turn, make him more likely to promote you.” clients today, you think as you mentally pat yourself on the back. Don’t underprice yourself. Let’s say you’re in the running for But meanwhile, you’re studiously ignoring the fact that your team a promotion and raise within your company, for example, or that needs to revise a complicated—and critical—proposal. you’re in the process of negotiating your salary after receiving a job “Break the feel-good addiction, and stop confusing busy-ness offer. I’d better not ask for too much, you reason. This isn’t what I with progress,” Milazzo instructs. “Remember, where you engage was hoping for, but if I get too pushy I might be passed over for one and focus is where you will get results. Going after the significant of the other candidates. I should just be grateful to have made the projects gets you noticed and promoted faster. There’s a reason men cut. Back up, says Milazzo—you’re making a big mistake. Settle for don’t volunteer to organize the holiday party.” less than you’re worth and you’ll lose credibility…and maybe even Run the corporate marathon. Yes, working a standard 40-hour the opportunity. week will earn you a sufficient—maybe even comfortable—living “Many women mistakenly think they’re doing their employers a wage. And if financial security is all you’re after, you may have no favor by not pushing for more or that they’ll be more appealing if need to change your habits. But if, like many women, you want to they don’t ask for what they’re worth,” she explains. “However, you take a more active hand in determining the fate of your career, com- should know that like many CEOS, when I’m hiring, I weed out pany, and/or industry, you’ll need to step it up and begin working candidates who underprice themselves because I assume they won’t longer, harder, and better. perform at the level I expect.” “Clock-watchers who go home exactly at quitting time are never Be confident. Studies show that women will underestimate their around for promotions,” Milazzo observes. “Work as hard as, or own abilities, judging themselves lower than their skills prove, harder than, your boss. And stay fit—you have to look like you’re while men overestimate their abilities, judging themselves more up for the task. While you’re at it, stop expecting the company to competent. And that’s a problem. If you see yourself as powerless, pay you to manage your personal life while you’re at work. You can that’s what you will be. Anytime you find yourself entertaining catch up on Facebook and Twitter when you get home.” doubts or trying to limit what you think is possible, remind yourself Check yourself at the door. Let’s say your son spilled orange of your past successes. Let them infuse you with confidence and juice all over his homework at breakfast, the zipper on your favorite bolster your resolve. Believing you can do it—whatever “it” is—is skirt broke, and you hit every red light on the way to work, only to 90% of the win. find your inbox full of emails from a particularly needy client. “Don’t underestimate yourself, and certainly don’t do it in front (We’ve all been there.) You deserve some sympathy, right? Wrong! of power players,” Milazzo instructs. “Confidence is a prerequisite “Even if your car broke down and you had to hitchhike to work, for moving up, and you should have plenty of it. Think about it this your boss doesn't want or need to hear about it,” Milazzo says. way: Women are masters of juggling numerous balls without drop- “Unless you’re experiencing a serious life circumstance that will ping any of them. We manage careers, households, meals, shopping, impact your ability to perform your job, like an illness or a death in and more, day after day and year after year. Adding professional the family, keep your personal woes to yourself. Successful people growth to that list doesn’t mean continued on page 33 November 2013 BUSINESS JOURNAL • PAGE 31

have their own character. It was my town. Plant Seeds... first time olive oil “tasting” and it Meditation Mount: Given a reintroduction to meditation during continued from pg. 39 was fun breaking down the taste a recent visit to Sedona, I was looking forward to visiting Mediation qualities. The oil was excellent and even better was that all the prof- Mount. I shared my enthusiasm with my travel companion and its are given to local charities. (Interestingly enough, “Regalo” explained with wide eyes that “Trip Advisor” ranked Meditation means gift in both Italian and Spanish.) Next we sampled the bal- Mount the #2 “must see” in Ojai. For somebody looking to recon- samic vinegars. I felt like an 8-year-old at Baskin-Robbins with all nect or watch the famous “pink moment,” it is a sacred site with the deliciously yummy flavors melting in my mouth. Tangerine, fig, extensive gardens and unmatched views of the Ojai valley. We par- black current, pumpkin spice, vanilla and chocolate…the list goes ticipated in “Saturdays on the Mount,” which includes a half-hour on. Blackberry was irresistible. I wondered, “Can you drink this meditation session, Pilates, and tea. We also received a guided walk stuff straight from the bottle?” www.regalogift.com through the gardens by Tim Hall, better known as Rattlesnack After our visit to Regalo, we hopped back in the jeep and Dundee for catching and relocating almost 50 snakes in one year. stopped to fill our water bottles with some natural mineral water. Like our jeep guide Greg, Tim shared a love of the plants and edu- This stop was not on the planned route, but through discussion of cated us about the many varieties in the garden. My only disap- water (I am a deep conversationalist), Greg took a detour as he knew pointment with my time on the Mount was that it was a bit rushed as I would be interested. The fountain is outside Euterpe Farms which we had to head home immediately thereafter. I tried to bottle the uses an antique well to pump the drinking water. There is a sign serenity and hold onto it before hitting traffic. www.meditation- above the fountain requesting a 25 cent per gallon donation— all mount.org monitored by the honor system. Given my recent interest in the health benefits of well water, I was quite enthused about this stop. Eating Out: Unlike city water, well water is direct groundwater that does not Feast Bistro undergo any chemical filtering before it’s consumed. The Feast Bistro calls itself the “go-to place for affordable indul- This means that chlorine is not added. The natural state of well gence.” Its New American cuisine menu offers steak, curried chick- water and its rich mineral content has produced a large following. I en, duck, pasta, pork, fish and a vegetarian meal. While the food am sure now you can understand my joyful excitement about this was good, we all agreed dessert was the highlight. We ordered cof- water break. Our last stop on the jeep tour was Oak Creek Ranch fee and shared an apple tart and a triple chocolate sugary treat. After Winery. We had the pleasure of meeting John Whitman who co- all, it’s vacation, right? www.feastofojai.com owns the winery. Winding up a side road, the property is quite charming. The tasting room is a bit rustic and has a lived-in, at Osteria Monte Grappa home feeling. The property is lined with fruit trees and the owners Highly recommended by the locals, we dined at Osteria Monte encourage guests to bring their own picnic lunch. While the winery Grappa for some excellent Italian food. We were very hungry, so produced their own grapes years ago, the grapes are now outsourced perhaps our “condition” made the service just seem slower. (as with the other wineries we visited). The wine list includes inter- Regardless, the food was delicious and they happily opened our bot- esting blends with the reds seemingly more popular. I bought a bot- tles of wine from Casa Barranca and Ojai Vineyard with no corkage tle of Carignane, a red wine described as having a “hint of short- fee. I also liked the cozy atmosphere. The restaurant felt warm and bread.” I will save it for dessert. www.oldcreekranch.com inviting and the tables weren’t too close together. www.omgojai.com

Additional Wine Tasting: Where to Stay: Ojai Vineyard The Blue Iguana Inn The tasting room is conveniently located in the downtown Just a two minute drive from the historic downtown area, The arcade area. Although quite small, the intimacy encouraged discus- Blue Iguana Inn offers charming rooms and bungalow-style cot- sion among all the guests (as if we were all seated around a dinner tages in a Southwest-style architecture. Checking in, I thought “I table enjoying a glass together). John Anderson is the manager and could move in here.” The 2-bedroom suite has a spacious living we had a great time discussing the pours with him and the other room area and a full kitchen. There are also guest rooms and one- Russell Crowe-looking wine expert. Taste the Syrah and you will be bedroom suites to choose from. The grounds are peaceful and metic- sure to leave with a bottle. www.ojaivineyard.com ulously well kept. I also appreciated the courtyard, a peaceful rest- Casa Barranca ing area to eat outdoors or enjoy a glass of wine. The manicured The Casa Barranca tasting room is also located in the arcade grass and shady trees seemed to pull me (as with the hot tub) in with area, just a skip away from Ojai Vineyard. Casa Barranca is the first their whispering of “relax, just relax.” All rooms and suites also certified organic winery on the Central Coast, which means no pes- have outdoor seating areas, patios or balconies. It is clear that the ticides and low (or no) added sulfites. The server Ricky is very inn was designed with the intension of inducing a peaceful environ- funny. My taste buds liked the Pinot Noir while my travel compan- ment. I definitely regret not booking one of the in-suite massages ion preferred the Arts & Crafts red. Apparently my wine preference that are available. is not as sophisticated. My choice was described as just a little “flab- With a busy schedule, it was convenient to be able to wake up by and boring” (meaning it lacked structure). Enough said. and walk just a few steps to breakfast. Complimentary breakfast www.casabarranca.com includes a choice of cereals, breads, fruit, sweet pastries and bever- ages. The breakfast house is cozy and encourages chatter amongst Shopping: the guests as they fuel up for the day. The downtown area is lined with small boutique shops. The jew- The Blue Iguana Inn far exceeded my expectations. When mak- elry store called Love Heals carries handcrafted, bohemian style ing a reservation, request a room towards the back of the property jewelry that is pricey but drool-for gorgeous. www.loveheals.com. (as it does face the highway). And while I did not visit the Emerald Another boutique, Soultonic, sells a few hippie-chic leather cuffs Iguana Inn, I heard from many locals that this sister property was made by Greg, our jeep tour guide. Yes, it is a wonderful, small another favorite. www.blueiguanainn.com BUSINESS JOURNAL • PAGE 32 November 2013

ence with audit matters. They will tions need to conform to theirs or Top 10 Tips... probably be worth their Trick or Treat... risk being executed. continued from pg. 7 weight…especially in audits. Ask continued from pg. 18 the CPA or accountant how many audits they have performed and Obstructionists—To them, nothing is simple or easy. They over- what their “WIN” record was with each. Ask them about the nature complicate conversations and procedures, and bring up extraneous of their past audits and the level of similarity to yours. This should facts or considerations that derail the flow of the group. give you an idea of the CPA’s value in hiring them. Ward off such evil influences! When considering whom to invite to your brainstorm, seek out individuals who possess a positive, can- 5. KEEP GOOD RECORDS, especially good bookkeeping. do attitude and collaborative nature. Good records are the KEY to winning an IRS audit. If your account- ing records, legal documents, and bank statements all talk to each 5. Carnage in the idea selection process. How easily can your other, you will likely win every time! There is NO substitute for group identify and agree upon a breakthrough idea when it sees one? good record-keeping. In addition to good records, keep detailed “Believe it or not, in many organizations, it’s not as simple and notes of transactions. You may not remember exactly what hap- straightforward as it may seem,” says Rigie. “If a group fails to pre- pened and why. It’s a good idea to have your bookkeeper write determine what criteria define a good idea before it’s time to evalu- down what happened in the transaction specifically so when the IRS ate those ideas, the selection process can devolve into a messy, com- comes knocking you’re ready with details and truthful explanations. bative contest where promising ideas live or die based on the subjec- tive assertions of dominating personalities, or the thumbs- 6. PAPER THE IRS TO DEATH. This means…whatever the up/thumbs-down whims of executive privilege.” IDR asks, flood the IRS with paperwork on the requested subject To avoid this type of mayhem, Rigie and Harmeyer suggest pre- matter. In the past, when I was audited, there were many questions determining a set of selection criteria—those specific characteris- on the IDR. I put together a BOOK for them on each request using tics, attributes or benefits a winning idea must possess in order to an IRAC acronym… Issue, Rule, Analysis, Conclusion. I learned successfully address the challenge at hand. this from one of my college law classes. It really works!! My BOOK “Just visualize as clearly as possible what the perfect solution or was approx. 6” thick and had over 50 tabs describing each deduc- end result would look like,” says Harmeyer. “Then consider what tion and position I was taking. In my professional career, I have qualities an idea must have in order to achieve that visionary goal.” been through over 20 audits with my clients and have never seen one of them lose the audit, or be hit with a large “additional” tax to Start exorcising the demons in your innovation process. pay. This Works!! The ability to continuously reinvent a product, service, process or value proposition is the key to thriving in an innovation-driven mar- 7. DON’T BACK DOWN! If the agent disallows a deduction ketplace. The price for failing to do so is steep: you risk rapidly slip- unjustly, don’t back-down! Make sure your CPA argues your posi- ping into the twilight zone of irrelevance. tion under the rule of law with court cases, positions, and state- Continuous innovation demands a constant supply of fresh, new ments, backing up your claims. Many times IRS auditors don’t ideas. And brainstorming is the most widely used methodology for know the law well and take unreasonable positions on deductions. generating them. Take the necessary steps to ensure your sessions Then they write their Revenue Agents Report (RAR) erroneously don’t turn into horror stories. Identify clear session goals; invite par- and you’re the loser if you accept what they write. Don’t back- ticipants who possess a collaborative, can-do attitude; establish a down!! Take a position and stick to it, even if it means going to tax few rules to eliminate negativity; select a leader who can inspire the court. I don’t think the IRS likes going to tax court because they group and create a safe, supportive environment; and predetermine might lose, especially if their position is weak, and many times we a set of selection criteria to serve as a yardstick for measuring the know it’s weak! merits of promising ideas. By optimizing your brainstorms’ effectiveness, you will effec- 8. APPEAL YOUR CASE. Many times I’ve found the IRS tively eliminate any gremlins in your idea generation process and will send you a deficiency notice and that you owe them a bunch of will be confident that those game-changing ideas will always be money, including penalties and interest. Don’t take it sitting down. there when you need them. Appeal your case to an IRS appeals officer. They have a better understanding of the real issues and are willing to compromise on For more information, please visit www.smartstorming.com. the IRS’s position. You usually pay a lot less or get a “NO- CHANGE” because you dealt with an IRS representative who knew clients get one. Today, NOT-A-BIG-DEAL! If you didn’t inten- the law. tionally try to screw the IRS, I believe you’re on solid ground. Especially if you were advised by smart professionals, got second 9. HIRE AN EXPERIENCED TAX-ATTORNEY, with a opinions, and even went to the trouble of getting an attorney to write good track record and one who can argue before the TAX COURT. you a “letter of opinion.” These are invaluable if you get audited. An It’s usually not necessary, but sometimes you may need to have an auditor will likely DROP their negative position if there’s an opin- experienced tax attorney to help your CPA or accountant argue your ion letter to back up your position. Have faith in your professionals positions. Attorneys are not that expensive and there’s usually a lot and God of course, they won’t let you down! at stake. Again, an experienced tax attorney is worth their weight because they can write great arguments to convince the IRS your Bill is a financial advisor with Lindsey Financial, Inc. in deduction is valid and should remain. They understand the IRS Redlands, California. He has been in professional practice for rule of law and can argue it effectively. over 30 years, helping his clients with business and tax strategies and assisting their CPA’s and attorneys with business and personal 10. HAVE FAITH! Many years ago, I would get tense or anx- tax matters. Bill can be reached by calling 909-335-6800 or email: ious about getting an audit notice from the IRS or having one of my [email protected]. November 2013 BUSINESS JOURNAL • PAGE 33

you’ll be advancing into new terri- the hometowns of your founders to Yes, It IS Our... tory; it simply means you’ll be hon- Lose a Deal... seek investment from other cities continued from pg. 30 ing a skill you’re already more than continued from pg. 16 and states. If you have a female proficient at.” founder on the team, contact the few women’s investor groups in Know that everything is marketing. Unfortunately, life isn’t the country. They are constantly looking for high-caliber, women- always fair. The hardest worker or most innovative thinker doesn’t owned companies. always get the promotion. The popular and persuasive do. “Use your network to get an introduction to VCs,” warns “Having great ideas is one thing, but if you can’t figure out a Adams. “LinkedIn can be powerful to get connected with VCs in way to sell them to everyone else, you’ll be stuck,” Milazzo warns. other cities through people you know. You can even try to cold “It’s okay to have a dissenting opinion—it shows you’re thinking. contact them. Keep in mind, though, that some investors are local- The trick is to disagree without being disagreeable. Pouting, raising only investors. Some will talk to you only if you consider moving your voice or endlessly repeating yourself only reinforces that you to their town. Get the details before you buy a plane ticket. You have nothing important to contribute. You must intelligently and don’t want to have to nod and agree that you’ll move to Milwaukee persuasively market your ideas and the person behind those ideas.” if you had never considered it.” Be a woman, not a poor imitation of a man. It’s undeniable Failing to study up on your investors. When you meet with that the more masculine command-and-control way of doing busi- an investor, you should have researched him so thoroughly that ness is on its way out. Increasingly, corporations are coming to you know what his favorite dinner is (not really, but you get the value more feminine qualities like participation, engagement, col- idea). When you ask questions, your questions should be highly laboration, agility, relationship-building, and an appreciation for the informed ones about things that you can’t learn from the Internet. greater good. Investors are very turned off when you don’t know what kind of “Be yourself,” Milazzo instructs. “No one (men and women investments they make. included) wants to work with a bad imitation of a man. And no suc- “To study up, get ahold of potential investors’ portfolios to cessful woman ever got anywhere waiting for women’s equality in understand the types of companies they invest in and how much the workplace to ‘happen.’ Instead, use your innate qualities to they have been investing,” suggests Gravagna. “In addition, most shape and fuel your success.” VC general partners have a Twitter feed, a website, and a LinkedIn “Here’s one last thought to buoy you as you sally forth to help page. From these sources, you should be able to learn quite a bit womankind rise to much-deserved, new heights,” Milazzo con- about the general partners as people before you walk in the door.” cludes. “Adding women to groups increases those groups’ collective Pitching your product instead of your deal. When you pitch intelligence! In other words, corporations who still rely on the good to investors, you are selling equity in your company; therefore, the ole boy network are making (and keeping) themselves stupid. In my pitch has to be about your whole company. If you give the same opinion, it’s time for all of us to get in touch with our inner Wonder pitch to investors that you give to a potential customer—one that Woman and rescue the traditionally male-dominated business world outlines all the benefits and features of your product—then you’ve from itself. So be encouraged by all of those girl-power statistics. missed the mark. Better yet, take an active hand in making them even more impres- “You have to share with investors all the highlights about your sive. You’ve never been in a better position to make your mark.” company,” explains Adams. “They need to know how much you’ve accomplished, the plan for the future, and how much money your New Law Helps... company can make for them. Drive-By Lawsuits “The investor pitch is about money, specifically how you’ll continued from pg. 14 However, the benefits of make money, how much money you can make, how much money Proposition 65 have not come without a cost to the economy. AB 227 you need to make money faster. If money isn’t the central theme of addresses one very avoidable cost that results from the practice of a your pitch, you need to revisit your pitch deck and see how you can handful of law firms targeting businesses with drive-by lawsuits, refocus it. The investor looks at your company as a much-needed alleging they do not have adequate signage as required by addition to his portfolio. He sees your company as a whole pack- Proposition 65. These lawsuits can easily cost thousands of dollars age with founders, product, opportunity, and exit potential.” to litigate, causing many small businesses to settle out of court “You can derail your own deal pretty quickly if you aren’t care- regardless of whether signage was actually required at their establish- ful. Your own behavior is important,” concludes Gravagna. “If you ment, if posted signage was the wrong size, or if signage was acci- are uncoachable, quoting an inflated valuation, or pitching too dently placed with incorrect wording. Hundreds of businesses are tar- early, work to change those things. You can keep the people around geted in these lawsuits each year, costing the state millions of dollars you positive about your deal by pacifying critics and spreading in lost productivity and jobs. AB 227 will help eliminate the inappro- updates and good news at networking events. Connect with people priate use of litigation, while ensuring that the public receives outside your own city and remember to pitch the whole deal, clear- Proposition 65 warnings when appropriate. ly, to investors who are likely to care about it.”

Inland Empire Business Journal From Zero to Funded: Six Tips for Securing Venture Capital—Excerpted from Venture Capital For Dummies® The most successful venture capital businesses are not just Subscribe for Only good at what they do; they are also lucky. Because you can’t do anything to improve your serendipity, you can plan your business $24.00 from the beginning in ways that remove hurdles and increase the possibility of success. Follow these suggestions: Also Available, the Digital 2013 Book of Lists Start your subscription today by • Start by thinking about the end. When you look back on calling 909.605.8800 or visit www.busjournal.com this business from the future, what do you want it to look like? Plan for the results you envision. continued on page 38 BUSINESS JOURNAL • PAGE 34 November 2013 November 2013 BUSINESS JOURNAL • PAGE 35 If you have Medicare, don’t worry about the new Health Insurance Marketplace By David Sayen Some people with Medicare in mind that Medicare’s Open selves from fraudulent activity encourage enrollment in quality are asking lately if their Enrollment season is coming. It and identity theft. plans. Plans are rated from one Medicare coverage is affected began on Oct. 15 and will run To learn more about health to five stars, with five stars indi- by the new Health Insurance through Dec. 7. care fraud and ways to protect cating the highest quality plans. Marketplace that starts in 2014. Medicare Open Enrollment against it, visit Average premiums for 2014 The answer is no—the is the time when all people with www.stopmedicarefraud.gov or for prescription drug coverage Marketplace won’t have any Medicare are encouraged to the Senior Medicare Patrol and Medicare health plans will effect on your Medicare cover- review their current health and (SMP) program in your area. remain stable. People who are in age. prescription drug coverage, (Locate your SMP at the “donut hole” in Medicare’s The Health Insurance including any changes in costs, www.smpresource.org.) prescription drug benefit will Marketplace is designed to help coverage, and benefits that will Medicare is stronger than enjoy 53 percent discounts on people who don’t have any take effect next year. ever, with more benefits, better covered brand-name drugs and health insurance. You have If you want to change your choices, and lower costs to ben- see increased savings on generic health insurance through coverage for next year, this is eficiaries. drugs. Medicare. the time to do it. If you’re satis- Expanded Medicare benefits So don’t be concerned about In fact, it’s against the law fied that your current coverage under the health care law (the all the ads you may be seeing for for someone who knows that will continue to meet your needs Affordable Care Act) are avail- the new Health Insurance you have Medicare to sell you a for next year, you don’t need to able, including certain free pre- Marketplace. The Marketplace Marketplace plan. do anything. ventive benefits, cancer screen- won’t affect your Medicare cov- No matter how you get But beware that the ings, and an annual wellness erage and isn’t part of Medicare Medicare, whether through Medicare Open Enrollment visit. Open Enrollment. You don’t Original Medicare or a period is a time when there’s a These preventive benefits need to enroll in the Medicare Advantage Plan, higher risk for fraudulent activi- are available with no cost to Marketplace to maintain or you’ll still have the same securi- ties. patients when furnished by qual- change your Medicare coverage. ty you have now. And you won’t DO NOT share your ified and participating health have to make any changes. Medicare number or other per- professionals. The annual well- David Sayen is Medicare’s The Marketplace provides sonal information with anyone ness visit allows people to sit regional administrator for new health insurance options for who knocks on your door or down and discuss with their Arizona, California, Hawaii, many Americans. If you have contacts you uninvited to sell doctor their health care needs Nevada, and the Pacific family and friends who don’t you a health plan. and the best ways to stay Territories. You can always get have health insurance, tell them Senior Medicare Patrol pro- healthy. answers to your Medicare ques- to visit HealthCare.gov to learn grams are teaching people with Medicare will notify benefi- tions by calling 1-800- more about their options. Medicare how to detect and ciaries about plan performance MEDICARE (1-800-633-4227). If you have Medicare, keep report fraud, and protect them- and use its online Plan Finder to Time to Review Your Medicare Coverage By David Sayen Medicare’s annual open new Health Insurance a $15 decline. current coverage will meet your enrollment period has begun, Marketplace. If you have Meanwhile, the quality of needs for 2014, you don’t need and I want to encourage every- Medicare, you don’t need to Medicare Advantage and Part D to change anything. one with Medicare to review worry about Marketplace plans. drug plans continues to their current health and prescrip- My agency, the Centers for improve, with more than one- For more information on tion drug coverage. Medicare & Medicaid Services, third of Medicare Advantage Medicare open enrollment and Open enrollment runs or CMS, announced recently plans receiving four or more to compare benefits and prices through Dec. 7, 2013. If you that the average Medicare stars (out of a possible five of 2014 Medicare Advantage want to change your Medicare Advantage premium for 2014 is stars) in 2014—a 28 percent and Part D drug plans, please Advantage or Medicare Part D projected to be $32.60. CMS increase over last year. visit: www.cms.gov/center/spe- (prescription drug) plan, this is estimated that the average basic Medicare Advantage and Part D cial-topic/open-enrollment-cen- the time of year to do it. Any Part D drug premium in 2014 drug plans with five stars are ter.html. A variety of resources new coverage you select will would be $31 per month, hold- allowed to enroll beneficiaries at are available to help people kick in on Jan. 1, 2014. ing steady for four years in a any time during the year. with Medicare, their families, If you have Original row. Medicare plans’ coverage and caregivers compare current Medicare and you’re satisfied Since the Affordable Care options and costs can change coverage with new plan offer- with it, you don’t need to do Act was passed, average each year, and Medicare benefi- ings for 2014. You can: anything during open enroll- Medicare Advantage premiums ciaries should evaluate their cur- • Visit www.medicare.gov ment. Also, Medicare’s open are down by 9.8 percent. The rent coverage and choices and to see plan coverage and costs enrollment has nothing to do deductible for standard Part D select the plan that best meets available in your area, and with the Affordable Care Act’s drug plans in 2014 will be $310, their needs. If you think your continued on page 28 BUSINESS JOURNAL • PAGE 36 November 2013

NEWNEW BUSINESS BUSINESSCCountyounty ofof S Sanan BBernardinoernardino

A LA MINUTE DEE & WALT'S AUTO NEW CHINA W&M BODY REPAIR CUSTOM POOL SERVICE LEON LOGISTICS 19 E. CITRUS AVE. 10537 MOUNTAIN VIEW RESTAURANT 17783 TAYLOR AVE. 58330 RUBIDOUX CT. 17736 CAJON ST. STE. 105 AVE. 2006 W. FOOTHILL BLVD. BLOOMINGTON, CA 92316 YUCCA VALLEY, CA 92284 HESPERIA, CA 92345 REDLANDS, CA 92373 REDLANDS, CA 92373 UPLAND, CA 91786 WILLIAMS PANELING DRAGONFLY LFS TRANSPORT ADEPT PHOTOGRAPHY DEEP BLUE PARADISE, NEW DIRECTIONS 10026 CEDAR AVE. PHOTOGRAPHY 9464 BUCKTHORN AVE. 8531 LA GRANDE ST. INC. COUNSELING BLOOMINGTON, CA 92316 1068 SIERRA AVE. HESPERIA, CA 92345 ALTA LOMA, CA 91701 19179 BEAR VALLEY RD. 3200 GUASTI RD. BIG BEAR CITY, CA 92314 STE. 8 STE. 100 WOOD SECURITY LOS PORTALES ADVANCE GLOBAL APPLE VALLEY, CA 92308 ONTARIO, CA 91761 SERVICES AKA WSS ED MOORE DRIVELINES RESTAURANT MEXICAN SUPPLIES 15723 PARKHOUSE DR. 456 SOUTH SIERRA WAY GRILL & SEAFOOD 3871 WHITE ASH RD. DELTA DRIVING SCHOOL OK LIQUOR STE. 7 SAN BERNARDINO, CA 12542 CENTRAL AVE. SAN BERNARDINO, CA 8599 HAVEN AVE. 1580 NORTH MT. VERNON FONTANA, CA 92336 92408 CHINO, CA 91710 92407 STE. 302 SAN BERNARDINO, CA RANCHO CUCAMONGA, 92411 ALLEN-DE ROOFING & ELANCE MARKETING MARTIN MUSIC CENTER APS RACING USA CA 91730 DRYWALL CONTRACTOR AND CONSULTING 2230 S. MOUNTAIN AVE. 10852 BONANZA RD. ONTARIO TRAVEL 5416 VALINDAAVE. SOLUTIONS ONTARIO, CA 91762 ADELANTO, CA 92301 E&B CARPET CLEANING BUREAU ALTA LOMA, CA 91737 337 N VINEYARD 4TH 16440 ARROW BLVD. 1044 W. 4TH ST. FLOOR MASSAGE ENVY SPA - ASTHETIK NAILS AND STE. 13 ONTARIO, CA 91762 APPLE VALLEY LOCK ONTARIO, CA 91764 REDLANDS SPA FONTANA, CA 92335 AND KEY 9990 ALABAMA ST. 7379 MILLIKEN AVE. PARLIAMENT 17227 CENTURY PLANT RD. FEED BROS REDLANDS, CA 92374 STE. 140 EDEN CAPITAL REALTY CHOCOLATE APPLE VALLEY, CA 92307 8608 UTICA AVE. RANCHO CUCAMONGA, 9375 SHEEP CREEK RD. 16 E. REDLANDS BLVD. STE. 220U NEW PAGE MARKETING CA 91730 PHELAN, CA 92371 REDLANDS, CA 92373 BARSTOW FUEL/76 RANCHO CUCAMONGA, & PUBLISHING 1600 EAST MAIN ST. CA 91730 1400 EAST COOLEY DR. A1 DEPENDABLE ELITE MARKETING PARTH MARKET BARSTOW, CA 92311 COLTON, CA 92324 HAULING ALLIANCE 5103 RIVERSIDE DR. FIESTA AUTO INSURANCE 2139 E. 4TH ST. 7222 OKLAHOMA AVE. CHINO, CA 91710 BONITA BOUTIQUE 16958 BEAR VALLEY RD. NORTENO’S HOT DOGS STE. 194 FONTANA, CA 92336 255 E. BASE LINE RD. VICTORVILLE, CA 92395 1025 S. RIVERSIDE AVE. ONTARIO, CA 91764 PATTY’S BEAUTY RIALTO, CA 92376 STE. 114 H TWO S SALON & BARBER FIRST LINK INSURANCE RIALTO, CA 92376 BASELINE SMOG 1580 W 8TH ST. SHOP BUSINESS CIRCLE AGENCY 25784 BASELINE RD. STE. 164 15770 MOJAVE DR. INLAND EMPIRE 9220 HAVEN AVE. PPG HIGHLAND, CA 92410 UPLAND, CA 91786 STE. J 3474 AUTUMN AVE. STE. 120 7028 N TIPPECANOE AVE. VICTORVILLE, CA 92394 CHINO HILLS, CA 91709 RANCHO CUCAMONGA, SAN BERNARDINO, CA BLIMPIE SUBS AND HATTIE’S CUPBOARD CA 91730 92404 SALADS 15564 SPRIG ST. PC XPRTS SOLUTIONS CALIFORNIA HATCHERY 3943 GRAND AVE. CHINO HILLS, CA 91709 5579 EASTWOOD AVE. 8608 UTICA AVE. GARGON PLASTICS PUPUSERIA EL CHALET CHINO, CA 91710 RANCHO CUCAMONGA, STE. 220U 3356 ROCKY WAY 8689 SIERRA AVE. HD COYOTES CA 91737 RANCHO CUCAMONGA, ONTARIO, CA 91761 STE. C BURLINGHAM SPORTS 12323 MEADOWLARK AVE. CA 91730 FONTANA, CA 92335 13878 YORBA AVE. OAK HILLS, CA 92344 PRIME INTERNATIONAL GLAM GIRLS KIDS SPA & CHINO, CA 91710 14085 COUNTRY WALK LN. CALIFORNIA SWEEPER TEA ROOM R.P. PUENTE AL EXITO HEADZ UP BEAUTY & CHINO HILLS, CA 91709 DBA 2-U SWEEPER PARTS 4135 RIVERSIDE DR. 16920 ORANGE WAY CAANCO MADERA BARBER SALON & REPAIR CHINO, CA 91710 STE. B RESOURCES 15752 MOJAVE DR. PRIME TIME REALTORS 17978 W KENWOOD AVE. FONTANA, CA 92335 15558 RHYOLITE CT. STE. A 9876 CENTRAL AVE. SAN BERNARDINO, CA GRAFIX DESIGNS CHINO HILLS, CA 91709 VICTORVILLE, CA 92394 MONTCLAIR, CA 91763 92407 5640 RIVERSIDE DR. R&E HEATING & AIR STE. 124 896 AMBER CT. CARLITOS READY MIX HERITAGE TRUCKING R&R CUTTING TOOLS CAMMA2 CHINO, CA 91710 UPLAND, CA 91786 11941 CACTUS AVE. 6230 PHILLIPS WAY 730 S LUGO AVE. 2339 FOX RIDGE WAY BLOOMINGTON, CA 92316 ALTA LOMA, CA 91737 SAN BERNARDINO, CA UPLAND, CA 91784 HIGH ADOBE RETAIL THRIFT SHOP 92408 9544 KIOWA RD. 11720 BARTLETT AVE. CLINICA MEDICA SAN INFINITY FITNESS FIT CENTRO ESPIRITUAL APPLE VALLEY, CA 92308 STE. A PABLO FOR LIFE RESURRECTION MAYOMBE ADELANTO, CA 92301 280 W BASE LINE RD. 3525 HIGHLAND AVE. ACADEMY 204 N. VINE AVE. HIGH DESERT RIALTO, CA 92376 STE. A,B,C,D 174334 MILLER AVE. ONTARIO, CA 91762 LOCKSMITH ROQ SAN BERNARDINO, CA FONTANA, CA 92334 17227 CENTURY PLANT RD. COMMUNICATIONS CLUB TOWING 92346 CHA’S PERFECT APPLE VALLEY, CA 92307 1532 E OAK HILL CT. 42159 BIG BEAR BLVD. SUNSTAR MORTGAGE MAINTENANCE ONTARIO, CA 91761 BIG BEAR LAKE, CA 92315 INLAND PACIFIC SERVICES 12021 CALIFORNIA ST. JENNINGS MATERIAL MANAGEMENT TEAM 1063 W. SIXTH ST. YUCAIPA, CA 92399 INSPECTION SMOKES N’ PUFF II COLORME MAKEUP 4959 PALO VERDE ST. STE. 203 8575 B PHELAN RD. 299 W. OLIVE ST. STUDIO MONTCLAIR, CA 91763 ONTARIO, CA 91762 CHERYLLYNN PHELAN, CA 92371 COLTON, CA 92324 14270 7TH ST. PHOTOGRAPHY STE. 6 J. CARRILLO HAIR TEA CUP CLUB 2879 W. DAWNVIEW DR. JUMPIN JAVA SO SWEET CAR TAGS VICTORVILLE, CA 92395 STUDIO & BARBER INTERNATIONAL RIALTO, CA 92377 17218 SEAFORTH ST. 2254 N. SYCAMORE AVE. SHOP 1269 N PALM AVE. HESPERIA, CA 92345 RIALTO, CA 92377 CRG SO CAL 15770 MOJAVE DR. UPLAND, CA 91786 CITY GUY’S PIZZA 15750 ARROW BLVD. STE. J 625 S RIVERSIDE AVE. KWIZERA HOPE SUGAR CLOUD STE. E VICTORVILLE, CA 92394 THE AUTO CLINIC STE. 1 13847 PAMLICO RD. 15940 MILLER AVE. FONTANA, CA 92335 SALE RIALTO, CA 92376 APPLE VALLEY, CA 92307 FONTANA, CA 92336 LUCKY EXPRESS 5530 SCHAEFER AVE. CTS 11239 ADA AVE. STE. A CONTRERAS TOWING LA CUBANITA MARKET SWIMMING POOL AID 42159 BIG BEAR BLVD. MONTCLAIR, CA 91763 CHINO, CA 91710 AND TRANSPORT 57134 HWY 127 9993 LINDERO AVE. BIG BEAR LAKE, CA 92315 16112 HARVEY DR. STE. 1 MONTCLAIR, CA 91763 MARTINEZ COLLISION VAPE APE FONTANA, CA 92336 BAKER, CA 92309 DAEMON CONSULTING CENTER 10852 BONANZA RD. SONRISE FARMS 3303 SOUTH ARCHIBALD 11550 I AVE. ADELANTO, CA 92301 CREATIVE PRODUCTS LA FIESTA MEXICAN 31499 HIGHLAND AVE. AVE. HESPERIA, CA 92345 CO. FOOD REDLANDS, CA 92374 STE. 206 VICTOR GUZMAN 13104 GLEN CT. 22144 HWY 18 ONTARIO, CA 91761 MING RELAX SPA TRUCKING STE. 46 STE. 2 SPUTTLE 5404 MORENO ST. 15223 BANDERA WAY CHINO HILLS, CA 91709 APPLE VALLEY, CA 92307 1531 W. RIALTO AVE. STE. L VICTORVILLE, CA 92394 STE. 401 MONTCLAIR, CA 91763 FONTANA, CA 92335 November 2013 BUSINESS JOURNAL • PAGE 37

NEWNEW BUSINESS BUSINESS CCountyounty ofof Riverside Riverside

TRAGIC-INDUSTRIES NATIVOS A.C. FIVE STAR CARRIER DESERT PELLET GRILLS FAITH ARMORY LLC CALIBUNGA 80011 MARAMAR 10942 KENMORE ST. 6260 RUTLAND AVE. 80045 KINGSTON DR. 41669 WINCHESTER RD. 2451 PEACOCK LN. INDIO, CA 92203 MIRA LOMA, CA 91752 STE. 3 BERMUDA DUNES, CA STE. 101 CORONA, CA 92882 RIVERSIDE, CA 92503 92203 TEMECULA, CA 92590 SANDBOX ACADEMY OF DAWGS GONEFISH'N GIFTING TRAVELER THE DESERT 32826 VINE ST. RONALDOS TRUCKING DIAMOND QUALITY FIDUCIA’S 6021 MILANA DR. 45300 BRIDGETTE WAY TEMECULA, CA 92592 24684 MARS CT. POOL & REPAIR SERVICE CONSTRUCTION CORONA, CA 92880 LA QUINTA, CA 92253 MORENO VALLEY, CA 22510 HENRY RD. SERVICES DGF PRODUCTIONS 92553 DESERT HOT SPRINGS, CA 8564 LODGEPOLE LN. PASCO SERVICES LITTLE SHOP OF 32826 VINE ST. 92241 RIVERSIDE, CA 92508 17390 SEVEN SPRINGS WAY TREASURES TEMECULA, CA 92592 AMSOIL CONNECTION RIVERSIDE, CA 92504 616 E. SUNNY DUNES RD. 26371 BECKMAN CT. THREE SIXTY NORTH SCIENTIFIC PALM SPRINGS, CA 92264 THREE LTTLE BIRDS STE. C BAR AND GRILL ENVIRONMENTAL NETWORK DYNAMICS ESTHETICIAN SERVICES MURRIETA, CA 92562 360 NORTH PALM CANYON ENGINEERING CORP 10961 FINCHLEY AVE. INTEGRAL DESIGN 32795 GRAND AVE. DR. 36550 CHANTECLER RD. RIVERSIDE, CA 92505 40471 PADOVA DR. WINCHESTER, CA 92596 G.B. ELECTRIC PALM SPRINGS, CA 92264 WINCHESTER, CA 92596 INDIO, CA 92203 953 W THORNTON ALMA VISION SECOND URBAN HEMET, CA 92543 SUNLIFE SKIN CARE THE FIRM HAND COACHELLA VALLEY 23609 SYCAMORE CREEK 73-211 FRED WARING DR. 36725 OAK MEADOWS 1026 STATE ST. AUDIO VIDEO AVE. STONEY HILLS DONUTS STE. 200 MURRIETA, CA 92562 SAN JACINTO, CA. 92583 52-719 AVENIDA VELASCO MURRIETA, CA 92562 1525 E. ONTARIO AVE. PALM DESERT, CA 92260 LA QUINTA, CA 92253 STE. 105 MAPES ELECTRIC BLACK RAVEN BAKERY URBAN CAFE CORONA, CA 92881 GOLDEN ANGEL ELECTRICRAFT 4654 MERRILL AVE. LARRY PATRON 23609 SYCAMORE CREEK 4545 E. SEVEN LAKES DR. 425 W. LA CADENA RIVERSIDE, CA 92506 52-719 AVENIDA AVE. INTERNATIONAL STE. F STE. 21 VELASCO AVE. MURRIETA, CA 92562 INSTITUTE OF PALM SPRINGS, CA 92264 RIVERSIDE, CA 92501 SUNRIDGE ADVISORS LA QUINTA, CA 92253 MARTIAL ARTS 35519 ICEPLANT LN. URBAN CAFE & 27574 COMMERCE CENTER EASY SOLAR CORP I.E. COMICS AND GAMES MURRIETA, CA 92562 CK DANCE INTERNET BAR DR. 69930 HIGHWAY 111 2807 W. FLORIDA AVE. 820 RESEARCH DR. 23609 SYCAMORE CREEK STE. 140 SUITE 100 HEMET, CA 92545 REYES DESIGN STE. 10 AVE. TEMECULA, CA 92590 RANCHO MIRAGE, CA LANDSCAPE PALM SPRINGS, CA 92262 MURRIETA, CA 92562 92270 DESERT HACIENDA 20741 KNOB PL. MUTTURE DOG 13723 SUSAN WAY PERRIS CA 92570 AFFORDABLE DRYWALL MUSICAL FUNKTIONS 32552 CAMPO DR. TRANQUILITY MASSAGE STE. B 67210 KANN RD. 8 PONTE SONATA TEMECULA, CA 92592 72695 HIGHWAY 111 DESERT HOT SPRINGS, CA JAVA HUT DESERT HOT SPRINGS, CA LAKE ELSINORE, CA 92532 STE. A7 92240 32397 RIVERSIDE DR. 92241 CALIFORNIA COOL PALM DESERT, CA 92260 LAKE ELSINORE, CA 92530 TOWER PLAZA BREEZE EL TORO MARKET #10 LOVE OF THE DESERT ACUPUNCTURE 10505 SALISBURY DR. WILLOW INN & SUITES 310 N. STATE ST. SPIRITUAL TWIST 71691 HWY 111 27555 YNEZ RD. RIVERSIDE, CA 92503 900 W. RICE ST. HEMET, CA 92543 22197 GROVE RD. RANCHO MIRAGE, CA STE. 350 BLYTHE, CA 92225 WILDOMAR, CA 92595 92270 TEMECULA, CA 92591 GUAVA STREET STORAGE MORENA MARKET 41176 GUAVA ST. ELITE CUSTOM 310 N. STATE ST. TACOS ELSINORE LA QUINTA BARBER J.A.N. ASSOCIATES MURRIETA, CA 92562 BUILDERS HEMET, CA 92543 16331 LAKESHORE DR. SHOP 8631 SANDS AVE 40244 CATANIA CT. STE. H 78-105 CALLE ESTADO RIVERSIDE, CA 92504 TEMECULA VALLEY INDIO, CA 92203 PERFECTLY BALANCED LAKE ELSINORE, CA 92530 LA QUINTA, CA 92253 MERCANTILE 29836 FISHERMAN CT. EZ CARS AND CREDIT 29845 AVENIDA CIMA AAA SALVATION GARAGE CANYON LAKE, CA 92587 MMC ENTERPRISES ANDY'S MOBILE 10971 HOLE AVE. DEL SOL DOOR 3 PARK MIRAGE LN. MECHANIC RIVERSIDE, CA 92505 TEMECULA, CA 92591 44109 CHAMONIX GRANDMA COCO’S RANCHO MIRAGE, CA 8646 GLENCOE DR. PALM DESERT, CA 92260 DAYCARE 92270 RIVERSIDE, CA 92504 HENDRICKSON IMPROMPTU 5685 EVENINGSIDE LN. PLASTERING 28780 FRONT ST. LIVING LIGHT JURUPA VALLEY, CA 92509 MBH HARD ROCK HOTEL 1662 CHEROKEE RD. STE. ENTERPRISES 819 POPPYSEED LN. PALM SPRINGS CORONA, CA 92881 TEMECULA, CA 92590 72855 HOT SPRINGS AVE. MG BUILDING COMPANY CORONA, CA 92881 150 S INDIAN CANYON DR. SKY VALLEY, CA 92241 2190 SAINT MICHELLE ST. PALM SPRINGS, CA 92262, SWEETENS BAKERY IMPROMPTU BLOW DRY SAN JACINTO, CA 92583 TEODORA HEALTHCARE 43856 CARENTAN DR. BAR PROHEALTH SOLUTIONS 45486 PEACOCK PL. TRINITY MECHANICAL TEMECULA, CA 92592 28780 FRONT ST. 5 CORTE PALAZZO PYRO TEKNIK TEMECULA, CA 92592 33743 WAGON TRAIN DR. STE. B-1 LAKE ELSINORE, CA 92532 21094 BOX SPRINGS RD. WILDOMAR, CA 92595 SECOND CHANCE TEMECULA, CA 92590 STE. 34 HARTMAN ALLIANCE RIVERSIDE REALTY MORTGAGE MORENO VALLEY, CA CONSTRUCTION AND WALTER'S PORSCHE 8655 ARLINGTON AVE. SOLUTIONS 92557 REMODELING 3210 ADAMS ST. STE. 85 TERRA WEST 601 N. KIRBY ST. 77755 CALLE TEMECULA RIVERSIDE, CA 92504 RIVERSIDE, CA 92503 INVESTMENT COMPANY STE. 288 ONE HOUR AIR LA QUINTA, CA 92253 559 SOUTH PALM CANYON HEMET, CA 92545 CONDITIONING AND N CARE SENIOR CARE PRESSING MATTERS DR. HEATING TEMECULA NVC ASSOCIATE 10170 CARIBOU CIR. CLEANERS STE. B212 KALULU CLEANING 43397 BUSINESS PARK DR. SERVICES MORENO VALLEY, CA 10530 MAGNOLIA AVE. PALM SPRINGS, CA 92264 47671 RAINBOW CANYON STE. D-5 14332 SIMAS CT. 92557 STE. B RD. TEMECULA CA 92590 EASTVALE, CA 92880 RIVERSIDE, CA 92505 FHK COMPANIES, A TEMECULA, CA 92592 JAUNTY’S BLOOM GENERAL PARTNERSHIP AMARILLO COLLEGE OF ORTHOPAEDIC SURGERY 4086 REES ST. CORPORATE IMAGE 559 SOUTH PALM CANYON WESTSIDE CUSTOM HAIRDRESSING AND SPORTS MEDICINE RIVERSIDE, CA 92504 MOBILE DRY CLEANING DR. DRUMS 75-030 GERALD FORD DR. ASSOCIATES 3029 MESQUITE DR. STE. B-212 39569 CURRANT CT. STE. 203 40949 WINCHESTER RD. MJH INSTRUCTIONAL RIVERSIDE, CA 92503 PALM SPRINGS, CA 92264 MURRIETA, CA 92563 PALM DESERT, CA 92211 TEMECULA, CA 92591 DESIGN 41983 DE PORTOLA RD. SPORTZCORDZ PEREZ MARKET AIVT REALTY GROUP MILAN INSTITUTE DOCDENTAL SMILES TEMECULA, CA 92592 848 HIGHLAND VIEW DR. 52669 HARRISON ST. ENTERPRISES 75-030 GERALD FORD DR. 28401 BRADLEY RD. CORONA, CA 92882 STE. 208 17626 DEER VALLEY CT. STE. 203 STE. B VICINATO VINEYARD COACHELLA, CA 92236 RIVERSIDE, CA 92504 PALM DESERT, CA 92211 SUN CITY CA 92586 41983 DE PORTOLA RD. R & R MASSAGE TEMECULA, CA 92592 39525 A LOS ALAMOS RD. DM AUTO CARE ARGEC.COM MARKETING SQUARED TOP SEE COLOR MURRIETA, CA 92563 74-804 JONI DR. 17626 DEER VALLEY CT. 41593 WINCHESTER RD. 1287 MOLLY DR. STE. 2A RIVERSIDE, CA 92504 STE. 200 STE. 5 PALM DESERT, CA 92260 TEMECULA, CA 92590 RIVERSIDE, CA 92504 BUSINESS JOURNAL • PAGE 38 November 2013

Not all products are available in Lose a Deal... Employees with... Four Tips to... all states. Securities and continued from pg. 33 continued from pg. 27 continued from pg. 23 investment advisory services are • Target a huge prob- each of his sales staff a $500 4. Get your financial offered through Thrivent lem that has a huge market. gift card when only a few house in order. If you delay Investment Management Inc., VCs want big exits. The best employees earned the reward, it your Social Security benefits, 625 Fourth Ave. S., thing that you can do to set may demoralize those who you will need to have another Minneapolis, MN 55415, 800- your company up for VC fund- worked hard enough to earn the way to pay for your needs while 847-4836, a FINRA and SIPC ing is to go after a huge prob- reward and reinforce the enti- you are not working. If you member and a wholly owned lem with a huge market. You tled attitude of those who did planned early enough, you will subsidiary of Thrivent Financial can’t sell a company for bil- not. Individual incentives tend likely have adjusted your for Lutherans. Thrivent lions if it has an esoteric or to encourage extra effort, while finances so that you are pre- Financial representatives are limited market. group incentives allow slackers pared. Again, talking to a repre- registered representatives of • Get your feet under to ride on the coattails of others. sentative can help you plan the Thrivent Investment you. VCs don’t fund compa- Group rewards have the poten- best option for the interim time Management Inc. They are also nies with grand ideas until the tial to further reinforce attitudes before Social Security pay- licensed insurance agents/pro- company shows a lot of of entitlement. checks. ducers of Thrivent Financial. progress toward revenue. This A rule of thumb for employ- Social Security can be con- progress is often referred to ers is to always make their fusing, but talking to a represen- For additional important using the word traction. expectations clear, not just in tative can help you clarify the disclosure information, please • Become visible. You regards to job duties, but also role it can play in your retire- visit Thrivent.com/disclosures. can increase the likelihood of concerning attitude. While ment strategy. Once you have a getting funded quite a bit by changing the culture in any strategy in place, you will better simply meeting the funders. work environment can be diffi- be able to enjoy your retirement Winners and... Make friends with investors. cult and uncomfortable, it is years, without worrying about continued from pg. 11 Get to know the VCs and the likely to be worth the effort. the next paycheck. preferred a keyboard made of larger start-up community. Remember, if nothing changes, real keys. Now people are say- Schmoozing isn’t a bad word nothing changes. Thrivent Financial is repre- ing that the screen keys are anymore. sented in the Inland Empire area acceptable. TV commercials • Develop the deal. Not For more information, con- by the Inland Empire Financial have exploited all of the short- only do you have to develop tact Ms. Jaurequi by email at Consultants, which includes comings of Apples’ device, even the company, but you also have barbara@barbarajpublica- Lauren B Althaus, MBA, CFP® as buyers stood in line. Now it to design a great investment tions.com or phone her office at CA Ins. Lic.0A94888 and appears that consumers are say- deal. Investors like working 909-944-6611. William J. “Bill” Cortus, CFP® ing that they would rather buy with founders who know how Ca. Ins. Lic. 0D96803 at 3333 Apple, out of loyalty, or inertia, to put their due diligence mate- A New Day and... Concours St. Building 8, Suite of some blind sheep syndrome. rials together and who have 8100 Ontario, CA 91764. As always, the marketplace continued from pg. 23 working knowledge of a term will be the great decision-maker. sheet. These concepts aren’t tages, along with safe and sys- About Thrivent Financial We bought Blu-ray instead of rocket science, but getting tematic strategies that will help for Lutherans HD. We bought VHS instead of familiar with the process does you fund a college education, a Thrivent Financial for Beta. And we bought the iPod take time. Get cracking! business buy-sell agreement, as Lutherans is a faith-based, instead of all of the other MP3 • Start pitching. After well as the transferring and Fortune 500 financial services music players that came out at your company has gained trac- preservation of your wealth, in membership organization help- the same time. tion, your deal is structured, this new day and age of finan- ing its nearly 2.5 million mem- Everything from desktop and VCs know your name (or cial planning. bers to be wise with money and computers to iPods to flat screen at least your face), you need to to live generous lives. Thrivent TVs have come on the screen start pitching for investment. The information in this arti- Financial and its affiliates offer when their time had arrived. cle is not intended as invest- a broad range of financial prod- Can you imagine anyone today About the Authors: Nicole ment, tax or legal advice. Please ucts and services. As a not-for- still using a typewriter or carry- Gravagna, PhD, Director of consult with your attorney, profit organization, Thrivent ing a Sony Walkman or even Operations, and Peter K. accountant, financial advisor, or Financial joins with its mem- watching an old Philco TV set? Adams, MBA, Executive insurance broker, prior to acting bers to create and support Of course not. Director for the Rockies upon any of the information national outreach programs and Years ago I wrote that I Venture Club, connect entre- contained in this article. activities that help congrega- would get a flat screen TV when preneurs with angel investors, Edward Allen, MBA; since tions, schools, charitable organ- the time was right. Like every- venture capitalists, service pro- 2005, remains a California izations and individuals in need. one else in the world, I did just fessionals, and other business licensed, trained and certified, For more information, visit that. In short, everything I had and funding resources. independent broker, CA. License Thrivent.com. Also, you can find told you here comes down to # 0E94802, and can be reached us on Facebook and Twitter. one simple rule. You, the con- For more information, through email at eallen@del- Insurance products issued sumer will decide the winners please visit the book’s page at ington.com or through www.del- or offered by Thrivent Financial and the losers. www.wiley.com. ington.com. for Lutherans, Appleton, WI. November 2013 BUSINESS JOURNAL • PAGE 39

EXECUTIVEEXECUTIVE TIMETIME OUTOUT PLANT SEEDS. DRINK WINE. SING SONGS. By Christine Rolfe Ojai is often referred to as the “Shangri-La of Southern California,” but locals will give you their own motto, pro- viding a glimpse into the unique personality of the valley. “Plant Seeds. Sing Songs ” conveys the influence of Ojai’s peace activists, artists, and spiritual seekers. One shop owner whispered, “We have hippies here in this city.” I wasn’t The Blue Iguana Inn in Ojai sure why she was whis- One of the Bungalows at the The Blue Iguana Inn Just two hours outside pering since we were alone, but Ontario, Ojai offers a nearby it left a smile on my face. area, I feel it a vital necessity. doesn’t sell any. We also har- getaway with the perfect blend Another motto, “Keep it Plus it adds a sip of sophistica- vested chia seeds from black of sophistication and earthiness. Small,” reflects the fact that tion. I love crunch, but Ojai sage, collected a few leaves At first the town appears quite Ojai is only 4.4 square miles. also offers smooth—as in the from yerba santa (to brew into a sleepy—but look beyond the It also captures the importance smooth taste of a reserve tea when our next sore throat oak trees and there is quite a of upholding the small-town Cabernet Sauvignon. Yes, Ojai attacks) and watched as Greg diverse offering of activities. feel of Ojai. The town does not is the perfect blend of sophisti- dismantled the California wild Upscale spas, championship have a single Starbucks, as fast- cation and earthiness. cucumber and presented what golf courses, and flights of wine food and other chain stores are resembled a loofah sponge. tasting attract those with the banned. And last, the motto Below are just a few of the What looks like dry brush and most discerning tastes. And for “Nest of the Moon” represents suggested ways to enjoy Ojai: thirsty trees are really treasure visitors who want to keep it the translation of the word chests filled with nature’s won- simple, or just reconnect with “Ojai” by the Chumash Cloud Climbers Jeep derful gifts for survival. I tried themselves or nature, Ojai also Indians—another fitting motto. Tour: www.ccjeeps.com to convince Greg he should delivers. Miles of hiking trails, I personally like the harmony of The Cloud Climbers Jeep audition for the next season of powerful meditation spots (Ojai the motto “Plant Seeds. Sing Tour offers the perfect intro- “Naked and Afraid.” provides a spiritual vortex simi- Songs.” However, after my duction to Ojai. Sharing histori- After our nature walk, we lar to Sedona, Arizona) and the visit, I would have to add “drink cal tidbits while stopping for took a ride to Regalo Olive Oil. famous “pink moment” (when wine” between the planting of tastings made for a wonderful We were greeted by the elegant the sun hits the surrounding seeds and singing of songs. day. Each tour runs about four and supermodel-beautiful Topa Topa Mountains and cre- Sorry to ruin the crunch with a hours. We were greeted by our Carolina Gramm. We took a ates an amaranthine glow) are little oenophile fun, but given jeep guide, Greg Bressani. Let peek into the barn which houses soul moving. the abundance of wineries in the me tell you that there is no other the mill and sampled the oil person on the planet with as with our finger as it dripped like much enthusiasm as Greg. liquid gold from the stainless Period. We started our tour steel machinery. Next we were with a nature hike. Greg led to the tasting room where shared his vast knowledge of we sampled four different oils the plants and how the by soaking each in a bite of Chumash Indians used them in bread. Amelia (Tuscan-style) their daily life. It was quite and Caterina (Spanish-style) exciting… really. We rubbed were two of the olive oil blends bits of mountain lilac with some sampled and as I later learnt, water into our hands and soap named after the owners’ daugh- suds appeared. Magical. Greg ters. Being a mother, I won’t explained that he makes his reveal my favorite as they each own soap this way. Nope—he Meditation Mount Center in Ojai continued on page 31 BUSINESS JOURNAL • PAGE 40 November 2013

WOMENWOMEN ININ BUSINESSBUSINESS Yes, It IS Our Business: 11 Strategies to Help Enterprising Women Take Advantage of Right Now It’s a fact: women in busi- rocketed Wonder Woman-like py 24% of corporate senior Still not convinced? ness are on the rise. We’ve all through the glass ceiling to leadership positions around the Consider that in America, heard of Facebook COO Sheryl become household names. And world. What’s more, 37% of women make up 47% of the Sandberg and Yahoo CEO those two famous females are worldwide entities in the formal workforce, and 51.4% hold Marissa Mayer, both of whom hardly alone: women now occu- sector are owned by women. managerial and professional positions. Women are outpacing men in education (57% of bach- elor’s degrees and 63% of mas- ter’s degrees are earned by females), and 40% of women already out-earn their husbands. Here’s the takeaway for smart women: Those numbers are exciting. You can, and should, take advantage of women’s advances to propel yourself to greater personal and professional success. “While we aren’t there yet, women are making great strides in catching up to men in busi- ness,” says Vickie Milazzo, author of the New York Times bestseller, “Wicked Success Is Inside Every Woman.” “The best news is, the race is just beginning, and it’s becoming exponentially easier for women to break ahead.” Milazzo, who is the founder and CEO of a multi-million dol- lar legal nurse consulting edu- cation company, speaks from experience. “One factor propelling women onward and upward is their unwillingness to be treated like a commodity,” she says. “It seems it’s finally sinking in that women are already CEOs— Chief Everything Officers—of our lives and families. We man- age careers, households, meals, shopping, and more. And we don’t even break a sweat— except at the gym. Entrepreneurship, leading proj- ects, facilitating teamwork, and more are simply extensions of what we already excel at, and our expertise is a huge asset to companies when channeled professionally.” If you’re ready to jump on the elevator and push the “break continued on page 30