Fitzrovia Transforming the Heart of London Fitzrovia 2–3 Transforming Midtown

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Fitzrovia Transforming the Heart of London Fitzrovia 2–3 Transforming Midtown Fitzrovia Transforming the heart of London Fitzrovia 2–3 Transforming midtown Fitzrovia, new residences Asta House Whitfield Street Fitzrovia, W1 Designed by MAKE Architects, Asta House is the newest offering from leading commercial and residential developer – Derwent London. Sitting proudly alongside Derwent London’s hugely successful new commercial and retail building, 80 Charlotte Street, Asta House is a commanding corner plot located on a quiet street between bustling Charlotte Street and Tottenham Court Road. The building, originally used for light industrial use, has been meticulously transformed into 20 residential apartments and two magnificent lateral penthouses. Its dark Cumbrian slated façade and wide, black framed windows are a striking addition to this characterful part of Fitzrovia. The added benefit of concierge and residents’ courtyard provide a touch of luxury to this former industrial building. Asta House is located in the heart of Fitzrovia, and benefits from all a W1 postcode has to offer, with the Michelin starred restaurants and entertainment of the West End, as well as the green spaces of Regent’s Park all just a short stroll away. The scheme is perfectly positioned for some of the world’s most important education hubs – with UCL and SOAS under ten minutes’ walk from its entrance, and just a short distance to the south in Holborn sit two further leading universities, London School of Economics and King’s College London. Asta House boasts incredible connectivity, located just two minutes’ walk north west of Goodge Street station (Northern Line), and six minutes from Warren Street station (Victoria and Northern Line). Once open, the brand new Elizabeth Line (Crossrail) at Tottenham Court Road station is just a nine minute walk away. For journeys out of London, Euston Station (National Rail) sits just two stops north from Goodge Street underground (Northern Line), and Kings Cross Station is two stops north of Warren Street station (Victoria Line). Fitzrovia 4–5 Transforming midtown Fitzrovia, London Between the refinement of Spanning across the London Borough of estate. This brought in luxury retail, Fitzrovia’s appeal is diverse. Being close to project, and Tottenham Court Road and Street development, a combined office, retail Marylebone, the energy of Soho Camden and the City of Westminster, residential and leisure brands, as well as the West End and to universities, it attracts Bond Street tube, as well as to the tech hubs and residential scheme which will bring over Fitzrovia takes its name from the Fitzroy aspirational commercial tenants. It has artists and actors, students and academics, in the West End and King’s Cross has made 330,000 sq ft of floor space and 22 private and the Bohemian feel of Tavern located on Charlotte Street. attracted new hotels and restaurants and has but it is also located close to some of it the focus of residential, office and hotel apartments for sale at Asta House. In Bloomsbury lies the charming Fitzrovia is a district with a distinct character contributed to strong house price growth. It London’s premier shopping and tourist areas. development, and there is more investment addition to office and residential stock, a new literary district of Fitzrovia. and a mixture of residential, business, exemplifies how the consideration of a wide Estee Lauder have based their London to come. There are ten schemes with hotel is coming to Fitzrovia. In December education and culture. range of real estate uses benefits an area headquarters in Fitzrovia, the stock of four planning permission forecast to deliver over 2019 a new boutique 5 star hotel will open at Within walking distance of and has a positive impact on property prices. and five star hotels has increased and 100 new dwellings. There are currently 17 52 Newman Street, bringing Fitzrovia’s stock London’s theatre district, Centrally located in zone 1, Fitzrovia benefits In 2014, the office space there commanded a new office space has become available. office development schemes which will bring of 4-5 star hotels to 15. boutique and department stores from excellent transport links. Within the significant premium, with floorspace renting Fitzrovia’s proximity to Euston Station, the over 700,000 sq ft of office space. Amongst and some of the world’s most district and the surrounding areas are seven at £80/sq ft, a 14% premium against local London terminus of the HS2 high speed rail them is Derwent London’s 80 Charlotte tube stations with connections to eight prime office rents. prestigious universities, Underground and TfL Overground lines Fitzrovia is a hidden gem in the putting the whole of London within easy reach. Accessibility will be further enhanced heart of the West End. Average travel times (minutes) by with the opening of the Elizabeth Line Price premium for a scheme with (Crossrail) which will significantly cut travel effective placemaking Warren Euston times to Heathrow, the busiest airport in Great Street Square Portland Great Portland Street 10 – 4 Regent’s Europe, and to London’s financial hub at Street Canary Wharf. 10% Warren Street 6 4 7 Park Euston Square 13 – 8 Fitzrovia’s unique mix of Georgian and Goodge Street 3 – 3 Edwardian townhouses, mews and modernist buildings are presided over by CBRE Research shows that when Tottenham Court Road 10 – 5 the BT Tower, an example of 1960s placemaking alters the public image of a Oxford Circus 13 – 6 Modernism and one of the tallest towers in location, the result is dramatic. Restoring Regents Park 12 – 6 Goodge the UK. During the 20th Century Fitzrovia a historic identity to a place or creating an Street was influenced by three architectural image that enhances the tenant profile, Marylebone 29 14 12 movements which increased the district’s or both, are key outcomes supported Euston 9 14 13 attractiveness. Among these are two Grade II by the input of local stakeholders through Charing Cross 23 19 17 listed examples of the Art Deco period, BBC public consultation. The development St Pancras 25 16 17 Broadcasting House and University of of the area has added to the distinct Tottenham Court Bond City Airport – 49 58 Road London’s Senate House. local character and this placemaking has Street Oxford enhanced Fitzrovia as a destination. Heathrow Airport – 22 56 Circus Fitzrovia has benefitted in recent years from In the last ten years, the area has acquired Gatwick Airport – 49 105 the development of Fitzroy Place, a new hotels and restaurants including three prestigious office, residential and retail Michelin starred restaurants. Walking Public Transport Driving 10 years in the life of Fitzrovia Population Households Rental Owner Average Average rent Grade A Grade A office Grade A flexible 4/5 star hotels 4/5 star hotel Average Average salary households occupiers house price (Westminster) office rents space (sq ft) space (sq ft) bedrooms retail rent (Westminster) 2008 14,495 6,523 1,681 3,132 £558,741 £2,328 57 62,714 0 13 1,806 575 38,600 % increase 26% 7% 4% 18% 181% 87% 28% 265% -- 8% 5% 65% 16% 2018 18,322 6,963 1,744 3,689 £1,570,953 £4,362 73 229,000 92,646 14 1,904 950 44,700 Fitzrovia 6–7 Transforming midtown Fitzrovia lifestyle From Fitzrovia’s central Study and Learning Research, innovation and tech sectors Museums and culture Shopping and dining Average travel times (minutes) position, every element of In total, London boasts 40 institutions of Student experience and graduate London is home to many of the world’s ‘When a man is tired of London, he is tired of London life within easy reach. higher learning, including specialised and opportunities in London are further enhanced best museums and galleries. The British life, for there is in London all that life can private universities. Of these, 10 form part of by the city’s research and technical sectors. Museum, Tate Modern, National Gallery and afford’. So said Samuel Johnson in 1777, Whether it is education, Covent Garden 22 – 12 employment and innovation, the University of London group and three are London’s tech hubs at Silicon Roundabout in Natural History Museum are amongst the and it is no less true today. From the in the top 10 universities in the UK and two East London (14 mins) and King’s Cross most visited institutions in the world. boutiques and department stores of Oxford Street 15 14 9 museums and culture, or are in the top 10 universities in the world. (4 mins) are leaders in the UK and Museums near Fitzrovia include the British Fitzrovia’s southern boundary, Oxford Street, Harrods 47 26 18 shopping and dining, London has an extraordinarily cosmopolitan international digital revolution, while research Museum, one of the most popular academic Bond Street, Covent Garden and Royal Albert Hall 53 41 20 student population, and over 33% of institutes such as the Francis Crick Institute and tourist destinations in London and home Knightsbridge and the shopping malls at everything is within walking Palace Theatre 13 9 14 distance. students come from outside the UK. for biomedical research (15 mins) and the to over 8 million artefacts, Pollock’s Toy Stratford and Westfield, it can be argued that In 2015-2016, almost 372,000 students Institute for Cancer Research (20 mins) are Museum and the British Library. Fitzrovia’s if something cannot be found in a London Theatre Royal 22 13 11 chose to study in London. amongst the leading medical research unique culture and history is celebrated in shop, it doesn’t exist. centres in the world. the annual ‘Fitzrovia Festival’. Walking Public Transport Driving Many of London’s premier universities are London is one of the world’s great within a short distance of Fitzrovia.
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