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- 6 - - 48 - INTRODUCTION NOCTURNAL Renaissance Photo series - 8 - - 50 - TRULY MASTERFUL A HIVE OF LUXURY Rijksmuseum De Bijenkorf - 12 - - 54 - THE ART OF HOSPITALITY AT HOME IN AMSTERDAM Conservatorium Luxury Suites Amsterdam - 16 - - 58 - ICON OF DUTCH DESIGN 25 HOUSES Andaz Amsterdam Pulitzer Amsterdam - 20 - - 62 - NOCTURNAL AMSTERDAM GRANDE DAME REBORN Photo series Intercontinental Amsterdam - 22 - - 66 - CITY OF DIAMONDS DOWNTOWN ABBEY Gassan Diamonds Sofitel Legend The Grand Amsterdam and Royal Coster Diamonds - 70 - - 30 - FIT FOR A KING HIGH PERFORMANCE NH Collection Grand Hotel The Royal Concertgebouw Krasnapolsky - 34 - - 74 - 12 REASONS TO VISIT CRUISING THE IN STYLE Calendar of events De L'Europe Amsterdam - 40 - - 78 - THE MODERN MASTER NOCTURNAL AMSTERDAM Van Gogh Museum Photo series - 44 - - 80 - STARS À LA CARTE PARTNERS Waldorf Astoria Amsterdam and Colophon

For more inspiration and information, go to iamsterdam.com/luxury

4 5 RENAISSANCE

“The general magazine of all Europe” is how Sir William Temple, English Ambassador to the in the late 17th century, described Amsterdam. Nowhere, he claimed, could one find a bigger collection of precious wares, from Persian silks to Chinese pottery. Three centuries later, his words and sentiment still ring true. In the past decade, Amsterdam has quietly become a Luxury destination that measures up to any other. Drawn to the attraction of the beautifully preserved UNESCO World Heritage Canal Ring, the world’s finest hotel chains have settled here. Michelin stars, the European standard of culinary excellence, have rained down on Amsterdam restaurants. And shopping has definitely entered the glitzy stage, with PC Hooftstraat and Van Baerlestraat matching the likes of California’s Rodeo Drive, but with added unique offerings from the world of renowned Dutch design. Let us inspire you to join the Amsterdam Renaissance and explore its rediscovered luxury.

FRANS VAN DER AVERT Director, Amsterdam Marketing

6 7 RIJKSMUSEUM

Truly Masterful 2019 sees an unprecedented exhibition at the Rijksmuseum unite all the in its collection. ‘This is something you can only do once in a generation.’

What is a masterpiece? For Taco In 2019, an unprecedented Dibbits, the General Director, it’s exhibition at the Rijksmuseum always been a case of knowing one unites all the Rembrandts in its when you see one. collection, the largest on earth. ‘This ‘I was eight years old when I went is something you can only do once to see the restoration of “The Night in a generation and I think people Watch” and it was hugely impressive,’ should have the sensation of “Oh my recalls the art historian. ‘You could God, this man made so much”,’ says get really close up. I think it was so Dibbits. impressive for me as a child because Politician Isaac Gogel first tabled I immediately realised the physicality the idea that a national museum, of ’s art.’ following the French example of Born in Leiden, the prolific the Louvre, would serve the Dutch painter and etcher Rembrandt van national interest, and on 31 May Rijn is considered to be the greatest 1800, what was then known as the artist of the . Nationale Kunstgalerij (National Art Rembrandt’s potent depictions Gallery) opened its doors. Gogel’s of human emotions, light, mood, first purchase with the first director, space and texture are the result of C.S. Roos, was ‘The Threatened Rembrandt's Night Watch is widely considered to be the artist's greatest masterpiece due to its intense study. Swan’ by Jan Asselijn, costing 100 pioneering composition, dynamic movement and use of light and shadow. © Iwan Baan 8 Dutch guilders. It is still regarded as one of the top pieces in a museum which – along with the Teylers Museum and the Frans Hals Museum in Haarlem – is synonymous with the artistic glories of the Dutch Golden Age, when the young Dutch Republic led the world in the arts, bankrolled by HENDRIKJE CREBOLDER strident advances in trade and science. Director of Development & Media It’s true that, when it opened ‘I have worked at the Rijksmuseum for 11 years in 1885, some considered the and every single day I have the feeling I’m in Rijksmuseum we know today quite the most luxurious environment imaginable. sacrilegious for its Eregalerij (Gallery The acquisition of knowledge about history of Honour) which displays world- and culture is a uniquely elevating experience, famous works by Vermeer, Hals and one that we have the privilege of sharing with Jan Steen, and lavishly decorated more than 2 million visitors a year. We would space that the architect Pierre like each of those visitors to feel at home Cuypers created for ‘The Night with the masterpieces and at home here in Watch’. In the popular imagination, Amsterdam, the same place where the likes of Dutch attitudes to luxury have Rembrandt lived and worked. When you visit long been elided with Calvinism, a our lush gardens or you dine in our Michelin- doctrine that swept the starred restaurant, we want you to feel a new during the Protestant Reformation expression of that artistry.’ and which prizes sobriety and thrift. But, as historian Jan de Vries argues in his essay Luxury and moderately, or plentifully, so that all Capitalism, Luxury and Calvinism, may remember that God confers his the role of Calvinism in the Dutch blessings on them for the support of Golden Age is misunderstood. life.’ In essence, a bit of extravagance According to De Vries, John Calvin is fine, as long as you keep your himself shared with the Christian priorities in perspective. Humanists of his age a relativistic Bear that in mind as you dine view on the subject of wealth, writing: at the museum’s restaurant, Rijks. ‘Let all men live in their respective Executive Chef Joris Bijdendijk has stations, whether slenderly, or introduced a ‘new cuisine from the Low Countries’ characterised by the simplicity of the Dutch product, RIJKSMUSEUM and has won a Michelin star for Bask in the warm magnificence of the “This is something that his efforts. Bijdendijk continues Golden Age: discover artistic treasures you can only do once in a to glean inspiration from Dutch including The Milkmaid by Vermeer, ingredients and makes use of the and be dazzled by the 19th-century generation” many international flavours that have art library as well as the modern glass------influenced Dutch cuisine over the The Royal Suite of the NH Collection Grand Hotelcovered Krasnapolsky entrance offershall. centuries. The Golden Age lives on. < spectacular views over the city’s central Dam Square. Find out more: iamsterdam.com/luxury 11 * CONSERVATORIUM

The Art of Hospitality Crowned as the number-one luxury hotel in the Netherlands repeatedly since opening in 2011, the Conservatorium hotel offers 21st-century luxury inH a magnificent historical setting.

‘Our location means you can be at that the Conservatorium has brought the Stedelijk Museum before you’ve to the Oud-Zuid district. And what’s learned how to pronounce its name,’ that around the corner? ‘Van Gogh is jokes Nina van het Spijker, Marketing our neighbour,’ affirms Van het Spijker. & Communications Manager at the All of Amsterdam’s cultural crown Conservatorium hotel. Indeed, the jewels – The Royal Concertgebouw, grand entrance of the Netherlands’ Rijksmuseum, Vondelpark and the number-one contemporary art trove city’s most indulgent shopping street – (pronounced, STEH-duh-lick, as are on the Conservatorium’s doorstep. it happens) is just across from the For culture and for business, there’s no entrance of the property that has location like this. repeatedly been crowned the number- The Conservatorium works closely one luxury hotel in the Netherlands with its neighbours to provide unique since opening in 2011. cultural experiences for guests. ‘In At the time of writing, the March we had the Van Gogh Suites,’ bedclothes billowing from the recalls Van het Spijker, ‘for which windows of the Stedelijk – part interior walls were decorated with of the exhibition Amsterdam, The the guest’s choice of works within Named after ancient Japanese drums said to beat with a mythic rhythm, Taiko is Schilo Van Magic Center – seem to speak to the Van Gogh’s oeuvre.’ And in the spirit Coevorden’s award-winning Asian-inspired eatery and one of Amsterdam's finest hotel restaurants. confluence of hospitality and creativity of enabling discovery, every March 12 13 to May the Conservatorium plays host to Art Months, showcasing often spectacular and thought- provoking works in and around the Piero Lissoni-designed Lobby for the contemplation of guests. In March 2018, for example, the design ISABELLE POST studio Martens & Visser installed Host Manager their captivating ‘HOLONs’: moving ‘We are very proactive with our host services objects creating the illusion of – there’s a team of 12 people taking care of waterdrops. each guest before, during and after their stay. All year round, two Artist-In- Wellness means different things for different Resident Suites – one by renowned people. I had a phone call from a guest once painter Jasper Krabbé and one by asking to fill his bath with 60 litres of cold Marie Cécile Thijs, a photographer milk because he was sunburned. An artist whose work is included in the requested a private gym within the hotel, so Rijksmuseum Amsterdam collection we redesigned our largest banquet room into – are available for unforgettable a spacious, high-end, well-equipped gym. All residential stays. ‘These are suites that floor-to-ceiling-windows were converted into have been fully decorated by each mirrored walls, the floor was turned into a artist and the impression is one of tailor-made aerobics floor, and we rented the having your own loft in Amsterdam,’ best fitness machines – all within 24 hours.’ says Van het Spijker. Appropriately, each suite has a balcony overlooking the Stedelijk Museum. This being the Netherlands, flowers Guests are treated to a potted history are an important part of the picture. of the building as they’re welcomed Master florist Menno Kroon refreshes to the Conservatorium. Originally the flowers throughout the hotel on a designed at the end of the 19th century twice-weekly basis. ‘For Amsterdam by the Dutch architect Daniël Knuttel Gay Pride we had rainbow colours as a bank, its splendour sparked the everywhere, and when the Van Gogh regeneration of the Museum Quarter as Museum reopened, everything was we know it. In the 1980s the building yellow with sunflowers,’ says Van het became the music school referenced in Spijker. the hotel’s name. The Conservatorium of Amsterdam outgrew its home and departed to its current location at Oosterdokseiland, but Van het Spijker is “This being the pleased to report that ‘students from the Netherlands, flowers are Conservatorium music school play live CONSERVATORIUM music here every weekend, and take part This monumental building in an important part of the in an annual jazz contest that can win Amsterdam's cultural heart is an oasis picture” them scholarships.' What a fitting coda for visitors seeking elegance and in the cultural heart of Amsterdam. < indulgence, in a backdrop featuring ------live music performances. * Find out more: iamsterdam.com/luxury 14 ANDAZ AMSTERDAM PRINSENGRACHT Icon of Dutch Design Even better than seeing Dutch design is staying right in the middle of it. Andaz Amsterdam Prinsengracht immerses you in the creation of Dutch Design icon Marcel Wanders.

In terms of contemporary design, the that helps. But for me it’s as much to relatively tiny city of Amsterdam has do with the international crowd in punched above its weight for decades, Amsterdam. It’s nice to work in such a producing a fine-tuned plethora cosmopolitan cultural infrastructure.’ of cutting-edge designers whose In a country of designers, it takes a functional-yet-whimsical work has lot to stand out, but Marcel Wanders colonised the shops, office blocks and ranks among the very best. Even if style blogs of the wider world. you’re not familiar with his name, Two of the most notable design chances are you’ve already encountered and decor meccas are Frozen Fountain, some of Wanders’ genre-straddling still bubbling hot some 30 years output. Perhaps you’ve spent time in after it was founded, and Droog, KLM’s airport lounge, sipping from the archetypal conceptual design shapely Wanders-designed glasses, collective, founded in the early 1990s. or paused to admire the outlandish ‘Amsterdam is creatively inspiring,’ windows of the Moooi design says Renny Ramakers, Droog’s co- store on Westerstraat, above which founder. ‘It’s not necessarily for the Wanders has his creative HQ. It is reasons you might imagine – the a modern-day Warhol’s factory of wealth of architecture and art that irreverent design. ‘We hide a lot of the This unique Andaz Studio gives an amusing twist to Dutch history with its 18th-century abounds here – although of course innovation,’ says Wanders. ‘We want to wall facets, glossy wooden entrance doors and iconic furniture designed by Marcel Wanders. 16 make things that look as if you already know them. There’s nothing that grows old so fast as the new.’ Having risen to fame with designs such as the ‘Knotted Chair’, which now sits in the V&A in London and in New York’s MoMA, Wanders’ status as a global concern was cemented – ADAM VARGA quite literally – via his involvement in Food & Beverage Manager the Andaz Amsterdam Prinsengracht ‘At Andaz we hire based on personality and hotel. Set on the site of the former character, but everyone needs a common Public Library on the Prinsengracht trait: a love of service and putting guests – part of the 17th-century Canal first. We don’t have strict 20-step standards; Ring that was added to the UNESCO we encourage employees to be themselves World Heritage List in 2010 – the instead. Andaz means ‘personal style’ in Hindi, the five-star luxury-lifestyle hotel and the individuality and bold attitude and is the starting point for a unique, unique personal style of Marcel Wanders personalised Amsterdam experience. perfectly brings our philosophy to life in a Wanders’ interiors resemble visual way. To enter the hotel is to go down something from a fairy tale, with the rabbit hole. Whether you’re a guest or a enormous antique wardrobes, colleague, we want you to be mesmerised. chandeliers and cupboards stacked That’s the magic we’re striving to maintain.’ with Dutch-themed treasures. Overly tall Delft Blue vases rub shoulders with porcelain houses given by Steadfast, Compassionate’). KLM as gifts to the airline’s trusted Part of the hotel’s overall design customers since the 1950s. Gilded clay concept incorporates a unique video- vases stand alongside photographs of art collection. More than 50 works King Willem-Alexander, his mother from emerging and established local and grandmother. In each room, a and international video artists such as special concrete table custom-made for Ryan Gander, Erwin Olaf and Mark the hotel has a mirror connected to it Titchner make Andaz Amsterdam bearing the three crosses of the city, Prinsengracht the hotel with the which stand for the motto Heldhaftig, biggest video-art collection in the Vastberaden, Barmhartig (‘Valiant, world. And when it comes to views, the largest private terrace in the hotel's top suite offers panoramic vistas over “We want to make things Prinsengracht (‘the Prince’s Canal’), ANDAZ AMSTERDAM that look as if you already with its houses built during the Dutch PRINSENGRACHT Golden Age, and the boats that glide The whimsical spirit of renowned know them. There’s past – particularly those of Amsterdam Dutch designer Marcel Wanders nothing that grows old so Pride’s annual colourful Canal Pride permeates the hotel spaces, including procession. < its marvellous Bluespoon Restaurant. fast as the new” ------Find out more: iamsterdam.com/luxury 19 * NOCTURNAL AMSTERDAM

SAIL AMSTERDAM The world’s largest nautical event, SAIL is held in Amsterdam every four years. Ship owners from around the world flock to the city's harbour to show off their vessels. Photo by Renzo Gerritsen

20 GASSAN DIAMONDS AND ROYAL COSTER DIAMONDS

City of Diamonds

Amsterdam’s age-old connection with diamonds can be experienced first-hand at two quintessential representatives of the trade, GassanD Diamonds and Royal Coster Diamonds. Taking her inspiration from Amsterdam’s canals, Debora Huisman-Leeser, daughter of Gassan patriarch Benno Leeser, has created the exclusive Choices by DL line.

22 Ever since Prince Harry slipped a diamond ring onto Meghan Markle’s finger, the curious have turned to the experts at Royal Coster Diamonds to find out more about her square- shaped, rounded-corner ‘cushion cut’ gem whose popularity has, predictably, soared. RONALD KOSTER They’ve gone to the right place. Director Marketing, Royal Coster Diamonds Royal Coster Diamonds is the ‘We show our clients the best-quality world’s oldest diamond-polishing diamonds and watches, and we focus factory, founded in 1840 by diamond tirelessly on craftsmanship – but I believe cutter Moses Elias Coster. Today, there’s another important aspect to Royal the company welcomes hundreds of Coster Diamonds that’s not so easily defined. thousands of visitors each year not Sometimes a client comes in and tells us their only to its diamond-polishing factory, father came here 30 years ago and bought a but to the Diamond Museum next diamond for their mother and that they want door that former Coster Diamonds- to do the same for their partner. Sometimes head Ben Meier opened a decade it’s a couple who got married with one of our ago. It’s a shining spot in a city that rings and they’ve come back 25 years later. has been one of the world’s diamond Amsterdam remains the city of diamonds, and capitals for more than 430 years, people love the association with a destination ever since the first diamond polisher that holds so much romance.’ registered in the city’s Chamber of Commerce in 1586. By the 17th by Meier some 30 years ago as the century, virtually all of the world’s first woman polisher in a historically cut diamonds were manufactured in male-dominated profession, Willemse Amsterdam. took it upon herself to secure diamond At Royal Coster Diamonds, you polishing a place on the Dutch list of can get a first-hand history lesson Intangible Cultural Heritage. about Amsterdam’s diamond industry ‘We are very proud of our painters, from Pauline Willemse, head of the such as Rembrandt and Van Gogh,’ diamond polishing department. Hired she says, ‘but the old professions – such as wooden shoe makers, windmill operators and diamond polishers – “The old professions have to be protected, too, for future generations.’ – such as wooden shoe Willemse developed the Diamond makers, windmill Masterclass to help keep her beloved ROYAL COSTER DIAMONDS craft alive. One to two people get The world's oldest diamond polishing operators and diamond hands-on experience polishing a company, Royal Coster Diamonds polishers –have to be diamond – which they get to keep – craftspeople create jewellery for under her expert tutelage. ‘It’s a real The Royal Suite of the NH Collection Grand Hoteleveryone Krasnapolsky from royalty offers to heads of protected” eye-opener for those who learn how to spectacular views over the city’s centralstate, Dam Square.and from celebrities to romantic. ------polish in two hours,’ says Willemse of her exclusive class.

25 In addition to being the Guinness Book of World Records holder for polishing the world’s smallest brilliant cut diamond – a mere 0.0000743 carats with 57 facets and a diameter of about 0.16 mm – Willemse has become the company’s de facto historian. She is equally enthused BENNO LEESER talking about the famous Koh-i-Noor President-Director, Gassan Diamonds diamond, which two of Royal Coster’s ‘Amsterdam is the city of diamonds, and polishers recut for Queen Victoria in Gassan Diamonds plays an important role. 1852, as she is on the lasting legacy of We receive 400,000 tourists annually, as Amsterdam’s cutters and polishers. do our colleagues Royal Coster Diamonds. ‘The diamond polishers organised their I’m president of the Diamond Exchange own union and thanks to their strikes, in Amsterdam, which is one of the world’s we all now work five days a week, eight oldest. We are a 100-percent family-owned hours a day,’ she says of the union company. My daughter’s Choices by DL line that has morphed into today’s largest is celebrating its tenth anniversary, and last Dutch labour union, the FNV. ‘Our year, Gassan Schiphol celebrated its 50th healthcare system also started with anniversary. Originally, I had intended to work the diamond polishers, who were very for my father’s high-end fashion business, social democratic but not allowed to but my grandfather asked me to join him in join traditional guilds.’ diamonds. I said I’d give it a year. Forty-five years later, here I am.’ DIAMONDS & CHAMPAGNE The diamond trade has always been dominated by Jews, who were allowed diamond polishing company in 1945 to work in the non-guilded diamond after returning home from Switzerland sector. But some 90 percent of the where he had fled with a few diamonds Jewish work force was killed during stowed in his pockets and shoes. the war. Some 70 years later, Gassan’s grandson, Gassan Diamonds founder Samuel Benno Leeser, is the President- Gassan was one of the few survivors. Director of the still family-owned He founded what was initially a company. It boasts eight different brands, including Leeser’s daughter’s exclusive gem-switching Choices by DL line, and several subsidiary “Our healthcare system companies. Its flagship Gassan started with diamond Diamonds is located in the former steam-driven diamond-polishing GASSAN DIAMONDS polishers who were factory in the city’s historic Jewish At this family-owned company dating not allowed to join quarter. Leeser bought it in 1989 to back to the 1940s, customers are complete ‘the missing piece of the invited to create their own customised traditional guilds” puzzle’; his grandfather had learned his diamond jewellery by choosing their ------trade there in what was once the Boas favourite setting and cut. brother’s factory, the largest company of > 26 its kind in the late 19th century. ‘We are famous for our quality products,’ says Leeser. ‘People like to buy diamonds in Amsterdam. It’s like buying perfume in Paris, watches in Switzerland and leather in Rome.’ Across town, Royal Coster Gassan Diamonds now welcomes Diamonds offers its own Champagne 400,000 visitors annually – many of Surprise Tour in addition to free tours whom arrive by tourist bus or even in 25-plus languages. The diamond- boat. (Or by metro, in the case of their polishing factory boasts Europe’s recently-renovated Dam Square location, largest collection of unset diamonds, where a door was added for easy access which can be purchased tax-free. The to the city’s latest transport line.) company’s Engagement Workshop Twenty-six languages are spoken in the educates couples about the gems while factory-showroom that’s open 365 days a offering them the chance to polish year. Visitors can watch diamond cutters one for themselves, culminating in a at work before purchasing watches VIP-room presentation and a glass of and jewels, including the Gassan 121, champagne. the company’s newest diamond cut Today, Royal Coster Diamonds featuring 121 facets and renowned sells arguably the world’s most for its brilliance. Today the Gassan sparkling cut, its patented Royal 121 accounts for 65 percent of the 201, from its post Jewish-quarter company’s diamond sales. In addition diamond-polishing factory on the to VIP tours, the company’s Diamonds Museumplein. In 2016, Dutch King & Champagne package sends home Willem-Alexander bestowed the Royal one lucky visitor with a real diamond title to the former Coster Diamonds excavated from the bottom of a glass of in recognition of the company’s bubbly. excellence. Royal Coster Diamonds ‘We educate people so they know created the diamond-studded watch more about diamonds,’ says Leeser of presented to his grandmother, Queen his company’s successful sales formula. Juliana, in 1959 and often seen today ‘We begin with a 15-minute talk on on the wrist of his wife, Queen polishing and then it’s onto the four Maxima. C’s: carat, colour, clarity and cut.’ Throughout the centuries, regal visitors, including Napoléon Bonaparte, Empress Elisabeth of Austria, Thailand’s King Rama V “People like to buy and various Chinese viceroys, have diamonds in Amsterdam. helped put the ‘royal’ in Royal Coster Diamonds. And while Royal Coster It’s like buying perfume Diamonds didn’t design Meghan in Paris or watches in Markle’s splendid pillow-like sparkler, it is certainly the place to go for a royal Switzerland” reproduction. < The Royal Suite of the NH Collection Grand Hotel Krasnapolsky offers ------The Gassanspectacular 121, refined views for years over thebefore city’s reaching central its Dam perfect Square. form, is a breathtaking cut with 121 glittering facets. * Find out more: iamsterdam.com/luxury 28 29 THE ROYAL CONCERTGEBOUW

High Performance A stay in Amsterdam is incomplete without a visit to the The Royal Concertgebouw, the concert hall that boasts the best acoustics in the world.

Filling one’s cultural agenda is never stating, ‘While the leaders of all self- an issue in Amsterdam. There are respecting cities abroad have made international theatre performances, sure their cities are graced with good live music shows and open-air concert halls, our government has spectacles on practically every corner. declared that these ill-fated “arts” are But it wasn’t always this way. not its responsibility.’ Considered by his own family ‘The Concertgebouw was never a to be somewhat lacking in musical project funded by the government or talent, things weren’t looking good the city; it was an initiative undertaken for architect Adolf Leonard van by civilians,’ says Simon Reinink, Gendt when, in 1881, he accepted his director of The Royal Concertgebouw, biggest challenge to date: to provide ‘That’s very much in the spirit of Amsterdam with a music venue to Amsterdam.’ match the grand scale of its cultural Following a consultation with aspirations. His design had been Pierre Cuypers – whose own project, chosen by a consortium of six well- the Rijksmuseum, was taking shape heeled citizens who had come together at the time – a plot just outside of the after the paper De Amsterdammer city was selected, and Van Gendt was denounced the sad state of the capital’s enlisted to turn a swampy marsh into The elegant Recital Hall of the Concertgebouw is the perfect venue for music scene a few months earlier, neoclassical splendour. listening to quartets and chamber music in an intimate setting.. 30 In the time that this concert hall was being built, the science of acoustics was still considered a mysterious combination of many different and undefinable factors. Van Gendt didn’t know much about acoustics so, like many a composer, he ‘borrowed’ from those who had TIMON BROUWERS gone before him. When it had its Porter official opening on 11 April 1888, ‘I’ve worked at the artists’ entrance to The The Concertgebouw’s Main Hall bore Concertgebouw since 1999, so I meet all an uncanny resemblance to the large the performers and conductors, including concert hall of the Neue Gewandhaus Mariss Jansons, who conducted his final in Leipzig, Germany. Its Recital Hall, concert as longstanding chief conductor meanwhile, was almost identical to the of The Royal Concertgebouw Orchestra in renowned oval hall in the Felix Meritis 2015 in the presence of Queen Maxima. It’s building on the . an extraordinary venue, and everything that No-one cried foul, however, when we do needs to be on that level in terms of they experienced the pristine quality hospitality. The Concertgebouw really is a of the sound. Regrettably, an organ 24-hour operation these days, with technicians was not present at the grand opening, working through the night in preparation for even though there was space reserved the demands of a specific concert – you could for one. After a benefit concert say that’s a performance in itself.’ and a lottery were held, an order was placed in 1890 with a Utrecht organ builder for the now-celebrated Maarschalkerweerd Concertgebouw the world. It houses three beautiful organ, for a price of 22,352.89 Dutch performance spaces: the Main Hall for guilders. orchestral performances, the Recital Some 130 years after opening, The Hall for quartets and chamber music, Concertgebouw – which gained the and the more intimate Choir Hall for royal charter on 11 April 2013 and dinners and congresses. Conductor is now officially known as The Royal Bernard Haitink memorably described Concertgebouw – continues to attract The Royal Concertgebouw as ‘the best first-class performers from around instrument of the orchestra it houses’. Even though its programme changes with the times, Reinink is THE ROYAL keen to stress that, from the light bulbs CONCERTGEBOUW “This was never a project to the carpets, even the tiniest change The unique concert hall funded by the government to the building is scrutinised to ensure building and high level it doesn’t affect the acoustics for which of artistic programming or the city; it was an it is famed: ‘That quality of sound is connect people of all ages initiative undertaken by our biggest asset, and we will never and enrich them with a forget that.’ < sublime musical experience. civilians” ------Find out more: iamsterdam.com/luxury 33 * EVENT CALENDAR EVENT CALENDAR December 2018 to November 2019

DECEMBER FEBRUARY Gauguin & Laval in Martinique All the Rembrandts of the Rijksmuseum

When Gauguin and fellow painter Charles 2019 is designated Rembrandt Year, as it Laval escaped bustling Paris for the marks the 350th anniversary of the Golden Caribbean island of Martinique, they Age painter’s death. Numerous special created a series of exquisite artworks. It was events are taking place in Amsterdam, an artistically and emotionally significant The Hague and Leiden to celebrate this period for Gauguin, but has often been remarkable artist. Tying it all together is All overshadowed by his later exploits in the Rembrandts, in which the Rijksmuseum Tahiti. The warm, vivid paintings and large, shows its entire collection – the world’s elaborate pastels and sketches by the two largest – of Rembrandt works. With 22 artists are displayed together for the first paintings and 60 drawings, plus the 300 time. best examples of his more than 1,000 prints, this is an unrivalled overview. Van Gogh Museum, until 13 January 2019 Rijksmuseum, 15 February-10 June

JANUARY MARCH Amsterdam Light Festival HISWA Amsterdam Boat Show

Now is the last chance to catch For boat owners and water sports Amsterdam’s premier winter event, which enthusiasts, the HISWA Amsterdam Boat returns each year to illuminate the city’s Show is a great introduction to the new streets and waterways with bewitching season. Even if you don’t consider yourself light installations by international artists. a sailor, the impressive expo is still worth a The sculptures can be spotted all over the visit. With hundreds of small and mid-sized city centre, illuminating and transforming boats, clinics and workshops, special offers familiar monuments in magical and and boating accessories, there’s plenty to unexpected ways. A boat tour along keep the whole family entertained. the sparkling canals is the best way to experience the festival. RAI Amsterdam, 6-10 March

Various locations, until 20 January

34 35 EVENT CALENDAR EVENT CALENDAR

APRIL JUNE Keukenhof Gardens Holland Festival

Each spring, visitors can tiptoe through the This leading international performing arts tulips at the world’s largest flower gardens, festival provides Dutch and international as the Keukenhof Gardens come alive with theatregoers with a survey of the latest, blooming flowers in every colour of the most widely-acclaimed productions. A rainbow. Seven million flowers blossom over selection of Dutch premieres and opera, 32 hectares, and the park is awash with the theatre, ballet, contemporary dance, art sights and scents of spring. Keukenhof also and multimedia performances from around offers flower shows, a theme pavilion and the world, plus classical, contemporary various delightful sculptures. and world music, take over the stages of Amsterdam. Keukenhof, 21 March-19 May Various locations, dates to be announced

MAY JULY Zaanse Schans & Tsar Peter House Royal Concertgebouw Summer Series

Located just north of Amsterdam, the The grand Concertgebouw is home to one Zaanse Schans is a famous open-air of the world’s most renowned orchestras, museum that offers a perfectly preserved the Royal Concertgebouw Orchestra, with glimpse into the Netherlands’ past, with current chief conductor Daniele Gatti. In traditional wooden houses, windmills and addition, the concert hall offers a plethora workshops. Nearby, find another fascinating of concerts by illustrious visiting orchestras, remnant of times past: The Tsar Peter ensembles and choirs throughout the year. House, a humble dwelling that famously Its annual summer series takes place in July housed Peter the Great when he visited the and August and is an integral part of the region to learn about Dutch shipbuilding city’s summer cultural calendar, pushing techniques. the boundaries with classical concerts, swinging jazz and lively pop offerings.

* Find out more: iamsterdam.com/luxury

36 37 EVENT CALENDAR EVENT CALENDAR

AUGUST OCTOBER Grachtenfestival (Canal Festival) Amsterdam Dance Event (ADE)

The magnificent Grachtenfestival, a festival ADE is the gateway to the international of classical music held annually in August electronic music scene. As the world’s on and around Amsterdam’s canals, is one biggest club festival and Europe’s leading of the cultural highlights of the summer. electronic music conference, it’s a true The historic canal belt, a UNESCO World dance lovers’ Mecca. The line-up features Heritage site since 2010, hosts the ten-day world-famous headliners alongside an festival at numerous beautiful locations. enormous list of rising stars in a suitably It culminates in the free Prinsengracht diverse programme that includes electro, Concert, which takes place on the pontoon acid, techno, trance, house, hip-hop and by the Pulitzer Hotel and draws in huge jungle. More than 2,500 artists descend on crowds each year. 140 locations across the city.

Various locations, 9-18 August Various locations, dates to be announced

SEPTEMBER NOVEMBER Unseen Amsterdam Turn on the Lights

Unseen is the city’s leading platform Each year, Amsterdam’s luxury department for contemporary photography. It’s store De Bijenkorf opens the festive season collaboratively organised by Amsterdam’s with brilliant spectacle and festive cheer. key photography and art institutions, and The special event on Amsterdam’s Dam more than 50 leading galleries from all Square culminates in the illumination around the world are invited to participate. of hundreds of thousands of lights on Exclusively focusing on what’s new in the façade of the majestic De Bijenkorf the photography world, the fair provides building, as well as a dazzling firework a channel for up-and-coming talent to display. To follow, De Bijenkorf organises a showcase their work. A VIP programme special late-night shopping event. includes previews, an exclusive breakfast and other special events. Dam Square, 2019 date to be announced

Westergasfabriek, 20-22 September * Find out more: iamsterdam.com/luxury

38 39 VAN GOGH MUSEUM

The Modern Master Vincent van Gogh, the quintessential Dutch modern painter who was shunned during his lifetime, ironically got his temple in Amsterdam rightM across from that of Rembrandt.

Boasting a prestigious calendar of ‘Portrait of Dr. Gachet’, for example, annual events such as Amsterdam fetched a whopping $82.5 million at Art Fair, PAN and the Unseen auction back in 1990. photography fair, Amsterdam is In the context of his blockbuster nowadays a multifaceted contemporary appeal, it’s curious to think of art destination like no other. Still, Van Gogh as an unknown artist, one name tends to dominate: that of travelling to Amsterdam to visit the Vincent van Gogh. newly-opened Rijksmuseum, as he Van Gogh was one of the did in 1885 with his friend Anton Netherlands’ most prolific and Kerssemakers. After seeing the influential Post-Impressionist painters. paintings on display, Van Gogh was He created some 2,100 works in a moved to write to his beloved brother little over a decade, most of them Theo, ‘Rembrandt goes so deep into in the last two years of his life. the mysterious that he says things Landscapes, portraits and self-portraits for which there are no words in any are characterised by bold colours language. It is with justice that they and impulsive, dramatic brushwork. call Rembrandt “magician”.’ Originally shunned by the art world, There’s a touching irony to the fact Van Gogh's Self-Portrait with Grey Felt Hat, painted in the winter of 1887–88 Van Gogh’s works are now among the that Van Gogh would one day have his using his own version of the Pointillist technique. most sought-after in the world – his very own posthumous museum within 40 41 sight of the hallowed Rijksmuseum, attracting visitors from all over who seek the magic of his brushstrokes. Opened on Museumplein in 1973, the Van Gogh Museum houses the world’s largest collection of works by Van Gogh – more than 200 paintings, 500 drawings and 700 of his letters – and PEPIJN SCHAAFSMA has been expanded and modernised Event Manager over the years, ensuring it’s a truly ‘“Wow” is one of the words I never tire of cutting-edge exhibition and visitor hearing when coordinating private dining space. In 2015, for example, a striking experiences and private tours at the Van new glass entrance hall was unveiled to Gogh Museum – and I hear it a lot. Private coincide with the 125th anniversary of dining among the collection can be arranged the artist’s death. for parties ranging from an individual to 250 As well as bespoke private tours people. The smaller the group, the closer you and even private dining experiences can get to Van Gogh’s art. “The Potato Eaters” within sight of the famous self- might be the first culinary association that portraits, the museum is proud to people make but our top chefs are incredibly offer a new generation of top-flight creative, drawing interesting associations products that merge the worlds of Van between the work and what they serve. Gogh and luxury. However fine the food, the most heartfelt Practically indistinguishable compliments go to Van Gogh.’ from the famous Post-Impressionist works on permanent display, limited- edition Van Gogh Museum Editions replicas have been created with help watch with a miniature hand-painted from Fujifilm, using a 3D scanning reproduction of a Van Gogh self- and printing process known as portrait on its dial. Priced in the ‘reliefography’. They cost around region of €100,000, it’s one of just $25,000 each and are available to four, commissioned after the success purchase at the museum. of another limited-edition series What’s more, the museum’s high- featuring the iconic ‘Sunflowers’. end Boutique sells a Jaeger-LeCoultre Ricardo Van Dam, director of Van Gogh Museum Enterprises, notes that the Van Gogh Museum is uniquely placed to oversee such exquisite Originally shunned by products. ‘We have the involvement the art world, Van Gogh’s of the Van Gogh family, all the letters and the greatest collection of Van VAN GOGH MUSEUM works are now among the Gogh paintings in the world, with all Visitors from around the world are most sought-after in the the expertise that comes with it.’ enthralled by the arresting colours and It begs the question: Will you be dramatic brushwork of Van Gogh's world taking home a masterpiece? < iconic paintings, as well as by the ------modern and airy museum building. * Find out more: iamsterdam.com/luxury 42 WALDORF ASTORIA AMSTERDAM

Stars à la Carte Staying in what is effectively an open-air museum in itself – the six 17th-century canal houses that comprise Waldorf Astoria Amsterdam – you will be treated to the height of Dutch cuisine.

Amsterdam is enjoying a culinary solely found within the national Golden Age. Michelin stars have been borders, such as duck, langoustines, flat bestowed upon some two dozen of its Zeeland oysters, Dutch cheeses and restaurants, where exquisite cuisine is vegetables from fertile local soil. The offered at exclusive locations. The fine (former Michelin-star) chefs of the dining scene is bustling with creativity recently opened Resturant 212 along and modern concepts. At &Samhoud, the Amstel River, have shed high-end for instance, Head Chef Moshik Roth food formalities: their gastronomic throws the spotlight on vegetables. restaurant only offers seats at the bar Alongside its à-la-carte listing, and has no tables. this stylish two Michelin-starred Even among these truly wonderful restaurant presents a vegetarian menu restaurants, Spectrum at the Waldorf of sustainable, plant-based solutions, Astoria Amsterdam hotel stands out, brimming with innovative choices. in more ways than one. First there is One of the restaurants leading the its jaw-dropping location. The hotel field of local and sustainable cuisine spreads across six of Amsterdam’s is Rijks, the Rijksmuseum’s restaurant grandest 17th-century canal mansions. which is also awarded with a Michelin This beautiful setting on star. The kitchen of young Executive in the heart of the city, is the showcase A grand Waldorf Astoria tradition, Peacock Alley serves breakfast, lunch, dinner Chef Joris Bijdendijk uses products for the high-level gastronomy of and a festive afternoon tea in an intimate yet lavish setting. 44 Executive Chef Sidney Schutte, a protégé of Jonnie Boer and 2017 Chef of the Year, whose restaurant De Librije in provincial Zwolle earned three Michelin stars. Schutte rapidly rustled up two Michelin stars of his own and firmly established Spectrum (formerly known as Librije’s ROBERTO PAYER Zusje – ‘Librije’s Sister’) as one of General Manager Amsterdam’s leading restaurants. ‘When we opened here five years ago we In the charming, intimate dining brought a drastically different approach room overlooking the courtyard at to the city and I honestly believe that the back, the chef ’s unique creations everything we have achieved, we have are presented as beautiful miniature achieved through service and the creation paintings. Schutte and his team take of meaningful moments that have an impact you on a culinary journey of distinct on the guest. That’s why I asked Dutch yet surprisingly subtle flavours, couturier Jan Taminiau to design the clothes often combining Asian and Western for the whole team – the way that people ingredients into perfectly balanced present themselves is important. Luxury is dishes. Foie gras and yuzu cream a much-misinterpreted term, and too often with tuna belly, crispy prawns and it’s pretentious, but we have developed an dark chocolate for instance, or duck approach here that’s at once exquisite and with bergamot-flavored yoghurt and thoroughly uncomplicated.’ a sensational dish of langoustine with kimchi, sea buckthorn and oyster. Schutte’s style is inspired and adventurous. He even gives his own the ‘Best Vegetable Restaurant of the witty take on the famous Waldorf Netherlands’ award. The chef creates Salad. The celery, apple and walnuts of outstanding vegetarian dishes such the traditional salad are transformed as marinated watermelon and tomato into a delicious and surprising pre- with lemongrass, horseradish and dessert. Characteristic of Schutte’s pistachio. style is the exceptional use of Of course, every dish can be paired vegetables – it even delivered Spectrum with the absolutely perfect wine – the wine list is impressive with over 350 options to choose from. The intimate setting and superb service contribute In the charming, intimate to Spectrum’s unforgettable culinary dining room, the chef ’s experience as well – whether you opt WALDOF ASTORIA AMSTERDAM for a table at the stylish restaurant Along with canal and courtyard garden unique creations are itself or have a private soiree amid views, the hotel also boasts a luxury presented as beautiful the authentic Rococo decor and spa, an indoor pool, and the Vault Bar 18th-century frescoes of the Maurer The Royal Suite of the NH Collection Grand Hotelserving Krasnapolsky a wide range offers of fine wines and miniature paintings Room. < spectacular views over the city’s centralspirits. Dam Square. ------Find out more: iamsterdam.com/luxury 47 * NOCTURNAL AMSTERDAM

AMSTERDAM CENTRAL STATION View to the South from the ADAM Lookout Tower shows the Amsterdam Central Station and the Canal Ring beyond. The recently expanded station where high-speed trains leave to every direction in Europe includes three shopping arcades. Photo by Renzo Gerritsen

48 DE BIJENKORF

A Hive of Luxury No other edifice in Amsterdam embodies the spirit of indulgent shopping as well as de Bijenkorf, the luxury department store gracing Dam Square, Ljust across from the Royal Palace.

Few towns have a heritage of luxury found temporary accommodation trade as rich as that of Amsterdam. in a building on , where the During the mercantile boom of business really took off, enabling the Dutch Golden Age in the 17th Goudsmit to leave the premises century, the city became the hub for on Nieuwendijk and commission the finest goods the world had to offer. architect J.A. van Straaten to design As Sir William Temple wrote of the a new department store on Damrak. Dutch, ‘They are the great masters of It’s here that de Bijenkorf (literally the Indian spices and of the Persian meaning, ‘the beehive’) has thrived silks.’ To this day, Amsterdam remains for decades, earning national listed- a shopper’s paradise. In a city that building status for its architectural and boasts more than 10,000 stores, any cultural significance. After extensive visitor with a keen eye will return renovations, this six-floor, 75,000m2 home laden with treasures. temple to fashion and home decor is The history of de Bijenkorf back with high-end shop-in-shops and began with a haberdashery shop that an airier, brighter and even more lavish Simon Philip Goudsmit opened on atmosphere. Nieuwendijk in 1870. The business Prada, Gucci and Alexander A most luxurious shopping experience, with five floors of fashion and designer brands flourished, enabling the shop to be McQueen are just a few of the luscious including Gucci's boutique with its signature bags, shoes, watches and accessories. extended. Meanwhile, Goudsmit brands to be found in the fashion 50 51 department, which is now even more spacious and grandiose. The most sinful fantasies of shoe-shopping addicts come true on the third floor with more than 65 brands such as Salvatore Ferragamo, Jimmy Choo and Chloé, but also hard-to-find Dutch brands such as the sneaker label Filling IRENE VAN LIESHOUT Pieces, which pre-empted the current Head of Buying, Accessories global trend for deluxe sportswear. ‘We are the destination store in Amsterdam On the ground floor, the selection and luxury is what sets us apart from all other of leather goods includes the stores in the Netherlands, but at the same time collections of Furla, Hermès, Louis I think we retain an open ethos that’s typically Vuitton, Dior and – an exclusive in Dutch. Nothing is closed off – you can see, the Netherlands – Céline – well worth feel and touch everything and that makes a detour in the vast palaces of white for a richer and more visually captivating marble. With the added privilege of a experience. Our personal shopping service tax-free lounge, it would be difficult overlooking Dam Square creates a real sense to leave this fashion heaven without of destination, of course – and the luxury armfuls of shopping bags, à la Pretty hotels of Amsterdam all know that they can Woman. De Bijenkorf ’s Beauty World call on us to deliver a bespoke service for their department has also had a world-class guests. With us, everything is possible.’ makeover, with more than 200 skincare specialists and blissful treatment rooms. For a well-needed break from the shopping fever, de Bijenkorf naturally offers refreshments and fine foods at The Kitchen, its chic fifth-floor restaurant with a roof terrace. And on the second floor, de Bijenkorf ’s exclusive personal shopping lounge provides a discrete and friendly service for men and women, where customers can sit back and enjoy the store’s famed hospitality and the expert eye of a personal shopper. The view over Dam “You can see, feel and Square is truly breathtaking. touch everything and that For clients who prefer to peruse de Bijenkorf ’s merchandise from the makes for a richer and comfort of their own room or suite, more visually captivating there’s a special hotel delivery service. DE BIJENKORF Meneer Goudsmit would doubtless A trip to Amsterdam is incomplete experience” have been proud. < without a visit to the grand Bijenkorf ------department store. * Find out more: iamsterdam.com/luxury 52 LUXURY SUITES AMSTERDAM

At Home in Amsterdam Luxury Suites Amsterdam is an immaculately maintained portfolio of 25 unique suites and penthouses, that feel like a home away from home.

Give or take the odd mobile phone, mainly out of a desire to practice to stroll through the Canal Belt is to Protestant Christianity, which was be transported back to an era when strictly forbidden by the Spanish. It was Amsterdam was Europe’s importer of at this point that religious tolerance treasures and its factory of ideas. As became enshrined in the constitution UNESCO put it when designating of the new Dutch Republic, and its the area a World Heritage Site in capital soon became known as a refuge 2010, the Canal Belt’s ‘gabled facades for Protestants and also Jews, who were are characteristic of this middle-class being persecuted or oppressed in many environment, and the dwellings bear parts of the world. witness both to the city’s enrichment Many of these incomers were through maritime trade and the successful merchants, and the wealth development of a humanist and and expertise that they brought tolerant culture linked to the Calvinist with them benefitted the Republic Reformation’. materially. The Spanish Jews moved A short history lesson: The whole of their goods and operations here to what’s now known as the Netherlands maintain foreign trading relationships, used to be part of the Spanish empire, including previous associations with but in 1581 the northernmost Dutch Morocco and the Levant. New trade One of Luxury Suites elegant rooms, many of which have a small terrace, which makes guests provinces declared independence, missions to India proved hugely feel truly connected to the city. 54 commercially successful and in 1602 the Verenigde Oostindische Compagnie () was founded. The city of Amsterdam had a majority share in the organisation, which was to become the first multinational company in the world, financed by the sale of shares that WLADIMIR SCHRIJVER established the world’s first modern Managing Director stock exchange. The company acquired ‘I love to make sure that our guests have the Dutch monopoly on Asian trade, the time of their life in our hotel and in and the Dutch provinces became the Amsterdam. In fact, I really think of my staff most important financial centre of as the ambassadors of Amsterdam for this Northern Europe. reason. Hospitality can be taught, of course, During this period, the city of but to be a real host is something that you Amsterdam underwent two massive need to have in your soul. I like my staff to find urban expansions, and for the first the best host within themselves and transmit time both functionality and beauty it to our guests. Because we are a boutique were taken into consideration during hotel, everybody knows everybody else by the planning stage. The results were name and I think that brings something of the the district with its modest old-world intimacy of the Canal Belt into the dwellings for an expanding working picture.’ class, and the now-famous Canal Belt – prime real estate whose grand houses were status symbols for the very wealthiest merchants. suites and penthouses ranging in size Available to the most discerning from between 50 and 90m2. Each travellers, two unique constellations of Luxury Suites Amsterdam property Amsterdam’s Golden Age real estate has the amenities to satisfy the luxury fall safely in the lap of the merchant traveller, with an individually tailored, elite, and demonstrate handsomely sumptuous interior in golden and why the entire Amsterdam Canal neutral hues. Some of the suites even Belt was awarded UNESCO World have their own little terrace, so guests Heritage Site in the first place. Luxury can really live like locals. Suites Amsterdam is an immaculately The penthouses in particular maintained portfolio of 25 unique boast an amazing view out over the Oudeschans, an Amsterdam canal scene so picturesque that it attracts sketchpad-wielding artists on a daily LUXURY SUITES AMSTERDAM basis. Equipped with every comfort Each Luxury suite has been “To be a real host is and convenience, each suite has its individually designed and is equipped something that you need own kitchen, so guests can even try with its own kitchen, so it truly feels their hand at Dutch cuisine, should the The Royal Suite of the NH Collection Grand Hotellike Krasnapolsky a home away offers from home. to have in your soul” mood take them. < spectacular views over the city’s central Dam Square. ------Find out more: iamsterdam.com/luxury 57 * PULITZER AMSTERDAM

25 Canal Houses

Set within 25 interlinked 17th and 18th-century canal houses, Pulitzer Amsterdam’s suites are inspired byH the the characters who have lived here throughout the years.

Overlooking the Prinsengracht and amenities of the Negen Straatjes (Nine Keizersgracht canals, the newly restored Streets) shopping district. Pulitzer Amsterdam is a luxury hotel In fact, the hotel’s impressive new set within an astonishing 25 interlinked entrance was the first new building 17th and 18th-century canal houses, since the canals of Amsterdam received Pulitzer Amsterdam's suites. Blending UNESCO status. Guests are guided traditional and modern Dutch into an eccentric yet luxurious lobby, craftsmanship and service, the hotel furnished with vintage Persian rugs, offers 225 guest rooms, a tranquil inner antique furniture and a collection of garden, and meeting and event spaces, historic and contemporary artworks. as well as a restaurant and bar that Four exceptional Collector’s showcase local tastes. All this is located Suites are inspired by the narrative The Book Collector's Suite at Pulitzer Amsterdam. The sitting room showcases a diverse collection in the heart of Amsterdam’s historic of elaborate Canal Belt characters of books with something to entertain even the most discerning reader. city centre next to the postcard-perfect who may have lived in the buildings 58 59 throughout the years. One such personality is the compulsive art devotee who informs the Art Collector’s Suite. Of course, the sign that you’d really ‘made it’ as a merchant was a fabulous painting or two, and the dealing of art flourished during this time. Lavish still-life paintings such ALEX VAN GASTEL as those hanging in the Rijksmuseum General Manager evoked the rich abundance of life ‘Creating unique guest experiences is at the during the Golden Age by depicting heart of what we do at Pulitzer Amsterdam a diverse array of exotic fruits, every day. As an energetic and devoted team, flowers and game. Sculptures were we continuously strive to exceed guests’ commissioned all over town for personal expectations and provide them government buildings, private dwellings all with the true Pulitzer experience. While (often adorning house facades) and the wandering through our 25 connecting historic exteriors of churches. Within just 30 canal houses dating back to the Golden Age, years of the establishment of the Canal guests will discover endless historical secrets Belt, Amsterdam was a thriving cultural and stories in this labyrinth of a building.’ centre, leaving a legacy of Johannes Vermeer, Jan Steen and, of course, one Rembrandt van Rijn. Science and philosophy also benefitted from Amsterdam’s climate of tolerance. Books concerning topics that might have been deemed too controversial elsewhere were printed wall of sound if ever there was one. here and covertly exported abroad. It’s Meanwhile, the beautifully romantic highly appropriate, then, that Pulitzer Pulitzer Suite, with its freestanding Amsterdam’s Book Collector’s Suite grand bathtub, super king size bed has its own private library, whereas the and views over the gardens, is ideal for Music Collector’s Suite contains an a romantic retreat. ‘Our guests truly extraordinary display of trumpets – a feel as if they’re living along the canal and they just love it,’ says Pulitzer Amsterdam’s PR Manager Sophie Janssen. Pulitzer Amsterdam is within easy reach of the Rijksmuseum, the Stedelijk “Guests will discover Museum, the Van Gogh Museum and the . In addition PULITZER AMSTERDAM endless historical secrets to the fashionable Negen Straatjes, the If the walls could tell stories, they and stories in this quaint shops of the Jordaan, the city’s would regale guests with tales of the famous Flower Market and the Royal Golden Age at this conglomeration labyrinth of a building” Palace are also a short distance away. < of historic canal houses along a 17th------century canal. * Find out more: iamsterdam.com/luxury 60 INTERCONTINENTAL AMSTEL AMSTERDAM

Grande Dame Reborn Towering like a palace over the Amstel River’s east bank, the magnificent InterContinental Amstel Amsterdam hotel was the first grand hotel in the city. Guests know it still is.

The physician Dr Samuel Sarphati beautiful detailed arches in the Golden was a true 19th-century Renaissance Age architectural style in the richly man and a very Dutch sort of hero. decorated lobby, the hotel has attracted Not content with transforming many prominent figures and guests Amsterdam’s public health prospects looking to experience the glamour of by providing the city with affordable the Amstel Hotel since it first opened bread and a refuse collection service, its doors on 27 April 1867. he also put the city on the map in The hotel prides itself on its range terms of high-end tourism. Sarphati of fine dining options. Guests can envisioned an architectural landmark enjoy high tea featuring sweet and – a ‘palace’ on the Amstel River banks savoury treats created by the in-house – that would lure visitors with its sheer patissier in the charming Amstel elegance. Nowadays that palace goes Lounge. Later, guests can feast on a by the name of the InterContinental seven-course French Mediterranean Amstel Amsterdam. menu in Restaurant La Rive, or sample Built in collaboration with Cornelis seasonal dishes in the intimate Amstel Outshoorn, one of Amsterdam’s most Brasserie. On fine days, you can sip progressive 19th-century architects, a fine glass of wine or a local beer on the hotel was inspired by some of the river terrace. And for the perfect The regal lobby features original 19th-century staircases, beautifully detailed arches in the Golden Age Europe’s most famous buildings. With ending to your day, kick back in style, atmospheric chandeliers and elegant marble floors. 62 A Bar, a chic and contemporary space specialising in classic cocktails with a modern twist. Guests can relax in the quiet atmosphere of the Amstel Health & Fitness Club's pool overlooking the river. All 55 Executive Rooms and 24 suites are exquisitely appointed AAD VAN DEN BERG with either a view of the square or Head Concierge overlooking the picturesque Amstel ‘Dr Sarphati was an inspiration to us all. He River, featuring classical French managed to do things that were incredible, design with two large double windows, always pushing to improve the quality of spacious marble bathroom with the city of Amsterdam and the lifestyle of cascade shower and separate bath. its citizens. The hotel was built within a year, Each room is fully air-conditioned and which is quite remarkable, but he’d only has a private bar and entertainment achieved crowdfunding to finance 25 rooms. system. Those rooms were so beautiful that it wasn’t To mark its 150th anniversary in long at all before he was able to raise the 2017, the InterContinental Amstel money for another 75. I’ve been working here Amsterdam undertook a year-long for 26 years and one of my specialities is a tour restoration of its roof and facade, of the hotel and the area, telling Dr Sarphati’s culminating in the return of eight story.’ lions – 1.60m in height and clasping a coat of arms in their front paws – which had previously crowned the corners of the roof of Outshoorn’s building. During the planning stage, all the old facade images from the city archives were thoroughly studied. In consultation with architects, a decision was made to produce the lions from scratch, using traditional methods, and a replica of the lions, found on the grounds of Castle Biljoen – a noble house that lies between the Veluwe and the IJssel near Velp – served as a model. Restorers used the original colour and design palettes to restore INTERCONTINENTAL AMSTEL Enjoy high tea featuring the balustrades and iconic architectural AMSTERDAM ornamentation that define this Rooms fit for kings and queens, sweet and savoury treats much-loved landmark. Now, the a swimming pool overlooking the created by the in-house InterContinental Amstel Amsterdam Amstel River, comfortable lounges is ready and waiting for future The Royal Suite of the NH Collection Grand Hoteland Krasnapolsky several fine offers dining options: you'll patissier generations. < spectacular views over the city’s centralnever Dam Square.want to check out! ------Find out more: iamsterdam.com/luxury 65 * Downtown Abbey

SOFITEL LEGEND THE GRAND AMSTERDAM

Downtown Abbey Like a quiet country house in the bustle of the city centre, Sofitel Legend The Grand Amsterdam is the retreat of choice for the traveller who wants to unwind.

Many will have heard of the on the roof of the main building, Neoclassical architectural style, but and the original marble floor in the one hotel in the Netherlands’ capital is lobby date from the time the building a spellbinding history lesson incarnate. was the Admiralty headquarters. In Located between two canals in the the words of Head Concierge Niels heart of the city, Sofitel Legend The Essink, ‘You shouldn’t pass by too Grand Amsterdam – or ‘The Grand’ quickly!’ Like many of his colleagues, for short – boasts a rich and royal Essink has become enchanted by the heritage. hotel’s prominent role in the story of In former lives, this building Amsterdam. served as a 14th-century convent, Today, The Grand is a five-star royal lodgings, Dutch Admiralty luxury hotel that meets the highest headquarters and even as the City Hall demands of modern travellers. Kees of Amsterdam. No wonder there’s a Hogetoorn, Director of Sales & daily tour for guests wanting to learn Marketing, likes to quip that the Furnished with French elegance and grandeur, the hotel blends sleek design with five-star more. hotel is Downtown Abbey: ‘It’s like facilities, including 177 rooms, of which 52 luxury suites with butler service and an indulgent spa. The ship-shaped weather vanes a country house in the middle of the 66 67 city. You come from a busy airport, and once you’re through the gate here it’s a different world – there’s a sense of space and grandeur. Because it’s the former headquarters of the Admiralty, it was built to impress but then inside it feels intimate, and there’s a sense of calm.’ KEES HOGETOORN As Hogetoorn’s analogy suggests, Director of Sales & Marketing The Grand's personnel can satisfy the ‘Experiential travel is something our guests most demanding travellers. Mauricio really appreciate, they love to feel something de Aguiar Silva relishes his role as of the city of Amsterdam at every touchpoint Head Butler. ‘I thrive on the direct when they stay at The Grand, and we love to contact with our guests,’ he says. ‘You provide it. Because the building itself goes instantly know whether everything back 600 years through different historical is to their liking.’ De Aguiar Silva is incarnations, we are able to use inspiration the trusted assistant of, and adviser from those elements to enhance the luxury to, VIPs and international celebrities experience. It can be something very visiting Amsterdam. ‘Many come subtle – for example, the pastry chef might to Amsterdam for its cosmopolitan incorporate flavours and details that reference atmosphere, to unwind and to be the legendary people who have visited the themselves. That’s what makes building and the age of Admiralty. Even guests Amsterdam so special: personal who travel a lot pick up on those bespoke freedom.’ elements and remember them.’ One of Amsterdam’s best kept secrets is the hotel’s Garden Terrace, the beautiful courtyard garden that offers a Bridges, the location lends itself view onto the balcony of the Marriage perfectly for a relaxing drink, coffee, Chamber and the majestic windows of business lunch or intimate dinner. the Council Chamber, where former The garden has retained many of its Queen Beatrix married Claus von authentic Amsterdam School style Amsberg in 1966. Adjacent to the features, including a sculpture by celebrated Michelin-star restaurant Amsterdam-based artist Jacob Kaas, dating from 1931. The hotel in its latest incarnation is a blend of French elegance and Dutch stylistic elements. French interior “It’s like a country house architect Sybille de Margerie drew FIVE STAR LUXURY much of her design inspiration from Lavish rooms and suites, the in the middle of the city. the lively colours of the hotel’s famous outstanding restaurants Bridges There's a sense of space mural by COBRA artist Karel Appel. Dining and Bridges BarBisto and a The tulip and butterfly motifs recur hidden Garden Terrace are some of the and grandeur” again and again – as, of course, do the secrets of Sofitel Legend The Grand ------loyal guests of this city palace. < Amsterdam. * Find out more: iamsterdam.com/luxury 68 NH COLLECTION GRAND HOTEL KRASNAPOLSKY Enjoy a breakfast buffet in the beautiful Winter Garden, an airy space that’s flooded with natural light filtering through the glass roof.

Fit for a King The favourite spot for the royal family in the 1900s is now open to anyone who values a first- class view on the heart of Amsterdam.

Of the three official residences fortunately for visitors to the city today held by the Dutch monarchy, the it is open to the public, only closing for Koninklijk Paleis (‘Royal Palace’) in occasional state functions. Amsterdam remains symbolically the Facing the palace across Dam most important. Originally built as a Square is a monumental building with City Hall in 1648, it was transformed an equally fascinating history that into the Royal Palace by King Louis includes the royals as well. In 1865, Bonaparte, Napoléon’s brother, in 1806. Abraham W. Krasnapolsky, the son of Designed along classical lines, the Polish immigrants, bought the Nieuwe building stands on 13,659 wooden piles Poolsche Koffiehuis (‘The New Polish to counter Amsterdam’s sand; Atlas Coffee House’) at Warmoesstraat 181. perches atop the palace, holding the In 1883, to mark The International 1,000kg weight of the world on his Colonial and Export Exhibition, shoulders; and inside, the Magistrates’ he expanded his business to a hotel Court features carved reliefs that bearing his name, which means date back to the mid-17th century. ‘Beautiful Poland’, hosting a healthy The Royal Palace was referred to as share of the estimated one million the eighth wonder of the world by delegates and visitors who came the poet Constantijn Huygens, and from around the world. Designed by 70 architect G.B. Salm, the Krasnapolsky’s Wintertuin (‘Winter Garden’) with its enormous plants and palms under a glass dome was to become a famous attraction that is still in use to this day. In 1890 King Willem III celebrated his 40th royal anniversary here, and his daughter, the late queen Wilhelmina, HERMAN KLOK kept having her birthday parties Hotel Director in the exotic Winter Garden until ‘At NH Collection Grand Hotel Krasnapolsky, her inauguration in 1898. The hotel we have a history to tell. We were founded was also one of the first buildings in over 150 years ago, and it is unique to have Amsterdam to be fitted with electric venues such as the monumental Winter lighting. Garden, with its pillarless steel structure Today, the hotel has 451 guest and glass ceiling. I am awed by it every day. rooms, each with chic contemporary Our long history with the royals also begins decor and a natural colour scheme. there, with a painting commemorating the Those occupying the Royal Suite, 1879 wedding of King William III and Princess accessible by private elevator, are Emma. The current King and Queen also held afforded the very best view of a one of their wedding receptions there. And our poignant annual ceremony each May, Royal Suite with its unique view of the Royal when King Willem-Alexander and Palace, offers a truly regal experience.’ Queen Maxima lay a wreath on Dam Square on Remembrance Day. Every morning, guests can enjoy The White Room, the fine dining an NH Collection Grand Hotel restaurant under the signature of three- Krasnapolsky breakfast under the Michelin-star Chef Jacob Jan Boerma, slanted glass roof of the Winter and the guidance of Executive Chef Garden. Throughout the day, Grand Arturo Dalhuisen. Just 18 months after Café Krasnapolsky offers a unique opening its doors for the first time, dining experience, whether for a relaxed The White Room, which combines the lunch or dinner, or simply afternoon best Dutch ingredients with worldwide coffee overlooking Dam Square. In influences, received its first Michelin the evening, guests are invited to star. unwind and relax in The Tailor, a bar The name The White Room serving bespoke cocktails, or dine in derives from the historical De Witte Zaal, which is what the restaurant was called when it first opened in 1885. “Our Royal Suite, with Considered to be the oldest restaurant GRAND HOTEL KRASNAPOLSKY in Amsterdam in its original condition, Pamper yourself with afternoon tea its unique view of the the room is listed, and thanks to the served in Grand Café Krasnapolsky, Royal Palace, offers a modern styling of this unique venue, Michelin-starred cuisine in The White past, present and future interact Room, and award-winning cocktails truly regal experience” handsomely. < in Bar The Tailor. ------Find out more: iamsterdam.com/luxury 73 * DE L’EUROPE AMSTERDAM Cruising the Canals in Style The picture-postcard beauty of De L’Europe Amsterdam has always drawn the world’s most celebrated guests, who quietly venture into the city aboard the hotel’s own luxury salon boat.

These days it’s innumerable tinkling and a private canal cruise is an absolute bicycles that keep Amsterdam’s public must during any visit to the city. With on the move, and should you rise to 165 canals and UNESCO World the challenge of the city's thronging Heritage Site recognition, Amsterdam cycle lanes, any hotel will gladly provide has a historic connection with water, you and your company with the two- and famously boasts more bridges than wheeled steed you need. Venice. The city is at its most magical At the end of the 17th century, when viewed from a boat and, with horse-drawn coaches were all the rage its prime location along the Amstel among the Amsterdam bourgeoisie. River, the De L’Europe Amsterdam But traffic snarls in the narrow alleys is uniquely qualified among the city’s became such a problem that many grand hotels to offer a maritime thoroughfares were declared one-way perspective on Dutch history. by the local authorities. Most opted to Opened in 1896, De L’Europe tap into the extensive system of ferries Amsterdam has been favoured by cruising the canals to avoid the chaotic the city’s elite and the world’s most city roads. celebrated names, many of whom Located on the banks of the River Amstel, the hotel offers a unique gourmet Cut to the present day, when the have enjoyed the 75-minute private dining experience aboard their luxury salon boat. waters are thankfully more tranquil, salon boat tour guided by the hotel’s 74 75 dedicated Clefs d'Or Concierge team. Including a drink of your choice, the tour is offered daily at 10.30 and 16.30 directly from the picturesque De L’Europe Amsterdam boat jetty. It’s the perfect way to acquaint yourself with Amsterdam whilst benefitting from the wealth of the concierges’ insights. EEF SPARLA The hotel’s Michelin-starred Head Concierge fine dining destination, Bord’Eau ‘During my 19 years here, I’ve facilitated nine Restaurant Gastronomique, has marriage proposals. Normally, we arrange something very special to offer in it all on an antique boat, with roses and the way of upscale experiences as champagne. One time, we used the setting of it has collaborated with the luxury the city to help with a proposal, specifically, boat company Rederij Friendship three bridges along the boat’s route. On the Amsterdam to create Bord’Eau sur first one, we hung a banner. On the second, we l’Eau. For a group of 12-18 guests, had a violinist playing the couple’s song. And a Michelin-starred lunch or dinner on the third bridge, we had another banner on the beautiful boat Dyos is the saying: “Will you marry me?” We arranged it ultimate way to take your Amsterdam all in one day. Of course, she said yes. They all stay to the next level. With a well- have!’ equipped kitchen, comfortable seating, uniformed staff and sumptuous decor, Dyos has every facility you need for an unforgettable experience that marries the enjoyment of gastronomy with Amsterdam’s abundant eye candy. Diners are treated to a menu full of sparkling, flavourful sensations, Bord’Eau Restaurant Gastronomique adventurous dishes and unique is highlighted even further by the textures. This unmistakable work of calm waters of Amsterdam’s beloved Executive Chef Bas van Kranen of canals, which provide an ever-changing backdrop. It’s what’s on the inside that counts, of course, and De L’Europe Amsterdam doesn’t disappoint. Guests can admire true replicas from Dutch Masters in De L'Europe Amsterdam all rooms and suites at the historical is uniquely qualified Rondeel building and the contemporary Dutch Masters Wing, including the DE L'EUROPE AMSTERDAM to offer a maritime six-bedroom Presidential Suite. Feel The hotel is a hub of haute cuisine, perspective on Dutch at home in this 19th-century treasure boasting one of the city's finest while exploring a modern and vibrant restaurants as well as 111 beautifully history city. < appointed guestrooms and suites. ------* Find out more: iamsterdam.com/luxury 76 NOCTURNAL AMSTERDAM

MUNTPLEIN The Muntplein (Mint square) where coins were minted in the 17th century, connects the Amsterdam's central north south axis to the rest of the city. Photo by Renzo Gerritsen ------

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INTERCONTINENTAL AMSTEL AMSTERDAM Professor Tulpplein 1 VAN GOGH MUSEUM ANDAZ AMSTERDAM +31 (0)20 622 6060 Museumplein 6 PRINSENGRACHT amsterdam.intercontinental.com +31 (0)20 570 5200 Prinsengracht 587 vangoghmuseum.nl DE BIJENKORF AMSTERDAM +31 (0)20 523 1234 Dam 1 amsterdamprinsengracht. +800 8001 2222 andaz.hyatt.com debijenkorf.nl PULITZER AMSTERDAM Prinsengracht 315-331 +31 (0)20 523 5235 LUXURY SUITES pulitzeramsterdam.com AMSTERDAM RIJKSMUSEUM Oudeschans 75 Museumstraat 1 +31 (0)20 723 8300 +31 (0)20 674 7000 CONSERVATORIUM HOTEL luxurysuitesamsterdam.com rijksmuseum.nl GASSAN DIAMONDS Van Baerlestraat 27 Nieuwe Uilenburgerstraat +31 (0)20 570 0000 173-175 conservatoriumhotel.com +31 (0)20 622 5333 SOFITEL LEGEND THE GRAND gassan.com AMSTERDAM 197 +31 (0)20 555 3111 NH COLLECTION sofitel-legend-thegrand.com THE ROYAL AMSTERDAM GRAND HOTEL CONCERTGEBOUW KRASNAPOLSKY Concertgebouwplein 10 DE L’EUROPE Dam 9 +31 (0)20 671 8345 AMSTERDAM +31 (0)20 554 9111 concertgebouw.nl/en ROYAL COSTER DIAMONDS Nieuwe Doelenstraat 2-14 nh-hotels.com Paulus Potterstraat 2-6 +31 (0)20 531 1777 +31 (0)20 305 5555 deleurope.com WALDORF ASTORIA AMSTERDAM COLOPHON Herengracht 542-556 Amsterdam Luxury Selection is a publication by Amsterdam Marketing +31 (0)20 718 4600 Managing Director Frans van der Avert Marketing Nico Mulder Project Management Olga Witteveen waldorfastoria.com/amsterdam Partnerships Roel Sprangers Traffic Laura van Batum Editor-in-Chief Bart van Oosterhout Art Direction and Design Sabine Verschueren Copy Editor Julia Gorodecky Proofreader Ann Doherty Writers Lauren Comiteau, Toby Main, Famke & Floor van Praag For more inspiration and information, go to iamsterdam.com/luxury Portraits Bram Belloni / Phenster Print Joh. Enschedé Amsterdam (JEA)

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