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Ucluelet Economic Development Strategy

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Ucluelet Economic Development Strategy Ucluelet Economic Development Strategy FINAL REPORT April 2012 Prepared by: Vann Struth Consulting Group Inc. www.vannstruth.com For: TABLE OF CONTENTS EXECUTIVE SUMMARY ................................................................................................................................. IV 1. INTRODUCTION ...................................................................................................................................... 1 What is Economic Development? .......................................................................................................... 1 Economic Development Vision .............................................................................................................. 2 Scope of a Local Economic Development Strategy ............................................................................... 2 Study Process ......................................................................................................................................... 3 2. ANALYSIS AND CONSULTATION ............................................................................................................. 4 2.1. Economic Analysis Summary ......................................................................................................... 4 2.2. Community Survey Summary ........................................................................................................ 9 2.3. Ucluelet Harbour ......................................................................................................................... 13 2.4. Ucluelet’s Competitive Position .................................................................................................. 22 2.5. Priority Analysis of Economic Development Opportunities ........................................................ 24 3. ECONOMIC DEVELOPMENT FUNCTION AND PARTNERSHIPS ............................................................. 29 3.1. Structuring an Economic Development Function ........................................................................ 29 3.2. Economic Development Partners ................................................................................................ 33 4. STRATEGIES .......................................................................................................................................... 35 Goal #1: Realign Economic Development Structure and Tools ............................................................... 37 Strategy 1. Realign economic development function according to strategic priorities and budget........... ....................................................................................................................................... 37 Strategy 2. Create and operate business retention & expansion (BRE) program. ........................... 38 Strategy 3. Use communication tools to engage local community and outsiders about Ucluelet opportunities. ...................................................................................................................................... 40 Strategy 4. Maintain information and promotional tools ................................................................ 41 Strategy 5. Establish ongoing working relationship and partnerships with neighbouring First Nations.......... ....................................................................................................................................... 42 Strategy 6. Establish ongoing working relationship and partnerships with neighbouring communities, the provincial and federal governments, and local community organizations. ........... 43 Strategy 7. Participate in regional economic development initiatives where appropriate. ............ 44 Strategy 8. Develop and maintain regular points of contact for Mayor and Council and the business community. ........................................................................................................................... 45 Goal #2: Invest in Ucluelet’s Human Potential ........................................................................................ 46 Strategy 9. Pursue a new post‐secondary educational facility and/or research institute. .............. 47 I UCLUELET ECONOMIC DEVELOPMENT STRATEGY – FINAL REPORT, APRIL 2012 Strategy 10. Increase connection between educational institutions and the business community..... ...................................................................................................................................... 48 Strategy 11. Develop business resource package, including referral service, to support entrepreneurs and small businesses ................................................................................................... 49 Strategy 12. Continue to support the redevelopment of Tofino General Hospital and the expansion of public health services in Tofino and Ucluelet. ................................................................................. 50 Strategy 13. Continue to support arts, cultural, sport and other services and programs aimed at supporting a high quality of life ........................................................................................................... 51 Strategy 14. Continue to ensure a range of housing choice in the market. ..................................... 52 Goal #3: Enhance Physical Infrastructure for Economic Development .................................................. 53 Strategy 15. Ensure sufficient supply of employment land and encourage sufficient development of commercial space ............................................................................................................................ 53 Strategy 16. Support continued improvement to regional transportation infrastructure. ............. 54 Strategy 17. Ensure community access to state‐of‐the‐art telecommunications infrastructure..... 55 Goal #4: Capitalize on Harbour‐Related Opportunities .......................................................................... 56 Strategy 18. Secure funding to undertake a renewal of key harbour infrastructure. ...................... 56 Strategy 19. Retain and expand the network of marine‐related support services. ......................... 58 Strategy 20. Support the commercial fishing, aquaculture and processing sectors in the development of new and higher‐value seafood products. ................................................................. 59 Strategy 21. Expand the pedestrian and tourist connection to the harbour. .................................. 60 Strategy 22. Support the expansion of other marine‐related commercial activities. ...................... 61 Goal #5: Pursue Targeted Economic Development Opportunities ......................................................... 62 Strategy 23. Support growth of the tourism sector. ........................................................................ 63 Strategy 24. Support the expansion of forestry and wood products manufacturing. ..................... 64 5. IMPLEMENTATION AND PERFORMANCE MONITORING ..................................................................... 65 Annual Work Plan ................................................................................................................................ 65 5.1. Implementation Summary ........................................................................................................... 66 5.2. Performance Monitoring ............................................................................................................. 67 Part 1. Measuring economic development projects ........................................................................... 67 Part 2. Monitoring Overall Economic Conditions ................................................................................ 68 APPENDIX A: UCLUELET ECONOMIC ANALYSIS REPORT ............................................................................. 71 A‐1: Community Overview ...................................................................................................................... 73 A‐2: Population Growth and Demographics ........................................................................................... 77 A‐3: Labour Force .................................................................................................................................... 83 A‐4: Employment Profile ......................................................................................................................... 87 II UCLUELET ECONOMIC DEVELOPMENT STRATEGY – FINAL REPORT, APRIL 2012 A‐5: Housing and Development .............................................................................................................. 92 A‐6: Property Taxation ............................................................................................................................ 97 A‐7: Tourism ............................................................................................................................................ 99 APPENDIX B: UCLUELET COMMUNITY SURVEY REPORT ........................................................................... 103 Living in Ucluelet ................................................................................................................................ 103 Economy ............................................................................................................................................ 106 Economic Development ....................................................................................................................
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