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Ewalsh VERSION 3 View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by City Research Online Walsh, E. & Ayton, P. (2009). My Imagination Versus Your Feelings: Can Personal Affective Forecasts Be Improved by Knowing Other Peoples' Emotions?. Journal of Experimental Psychology: Applied, 15(4), pp. 351-360. doi: 10.1037/a0017984 City Research Online Original citation: Walsh, E. & Ayton, P. (2009). My Imagination Versus Your Feelings: Can Personal Affective Forecasts Be Improved by Knowing Other Peoples' Emotions?. Journal of Experimental Psychology: Applied, 15(4), pp. 351-360. doi: 10.1037/a0017984 Permanent City Research Online URL: http://openaccess.city.ac.uk/3601/ Copyright & reuse City University London has developed City Research Online so that its users may access the research outputs of City University London's staff. Copyright © and Moral Rights for this paper are retained by the individual author(s) and/ or other copyright holders. All material in City Research Online is checked for eligibility for copyright before being made available in the live archive. URLs from City Research Online may be freely distributed and linked to from other web pages. Versions of research The version in City Research Online may differ from the final published version. Users are advised to check the Permanent City Research Online URL above for the status of the paper. Enquiries If you have any enquiries about any aspect of City Research Online, or if you wish to make contact with the author(s) of this paper, please email the team at [email protected]. My Imagination 1 Running head: SURROGATE EMOTIONS AND AFFECTIVE FORECASTS My Imagination vs. Your Feelings: Can Personal Affective Forecasts Be Improved By Knowing Other Peoples’ Emotions? Emma Walsh & Peter Ayton City University, London UK My Imagination 2 Abstract A proposed remedy for biased affective forecasts is to base judgments on the actual feelings of people (surrogates) currently experiencing the event, rather than using imagination which conjures an inaccurate vision of the future. Gilbert et al. (2009) forced people to use surrogate reports by withholding all event information, resulting in better predictions. However, in life surrogate information rarely supplants event information - can people effectively integrate both types of information into their judgments? In 5 studies, respondents predicted the impact of a health state on their own happiness. Respondents incorporated surrogate information into their judgments both in the presence and absence of event information. However, they inappropriately discounted other people’s experiences as a valid predictor of their own - particularly in the presence of event information – and imagined their happiness would be different to surrogates’ happiness. Excluding pre-existing event knowledge, changing the size of the surrogate sample, or increasing the size of the response scale, did not alter the adjustment. Although surrogate information improved affective forecasts, its influence was diminished by the presence of event information. Key words: Affective forecasting, Surrogation, Impact bias, Health state My Imagination 3 My Imagination vs. Your Feelings: Can Personal Affective Forecasts Be Improved By Knowing Other Peoples’ Emotions? The conclusion that people predict their future emotions inaccurately - by overestimating both the intensity and duration of their emotional response to an event - is clearly demonstrated in a range of empirical studies (Dunn, Wilson, & Gilbert, 2004; Gilbert, Driver-Linn, & Wilson, 2002; Ubel et al., 2001). This effect, known as the impact bias, has been shown for a wide-range of events, from mis-predicting the impact of winning a football match (Wilson, Wheatley, Meyers, Gilbert, & Axsom, 2000), to electoral defeat (Gilbert, Pinel, Wilson, Blumberg, & Wheatley, 1998), to failing a driving test (Ayton, Pott, & Elwakili, 2007). The impact bias has also been measured for more consequential events, such as the influence of chronic health states on well-being: people overestimate the impact of a variety of health states on both their own happiness as well as other peoples’ happiness (Walsh & Ayton, 2009) despite there actually being little variation in the happiness of people living with or without chronic health states (Brickman, Coates, & Janoff-Bulman, 1978; Walsh & Ayton, 2009). This leads to a discrepancy between non-patients’ predictions and patients’ actual experiences (Hurst et al., 1994; Riis et al., 2005). A discrepancy between anticipated and experienced outcomes may lead to suboptimal decisions (Sevdalis & Harvey, 2007) which, in a medical context could have serious long-term consequences. Why do we persistently make these errors in our affective forecasts? Several explanations suggest that we do not accurately imagine the future event. One proposal, known as the focusing illusion, suggests that people incorrectly focus on the target event and disregard other events which could also impact and moderate their future emotions, resulting in extreme forecasts My Imagination 4 (Kahneman, Krueger, Schkade, Schwarz, & Stone, 2006; Schkade & Kahneman, 1998; Wilson et al., 2000). A further proposed error with the imagination process is that people fail to imagine that they would adapt to the future event, a process of unforeseen adaptation (Gilbert et al., 1998). They imagine their immediate affective reaction and fail to take into consideration that over time their reaction to the event would diminish and they would return to their baseline emotional state. If we can not accurately imagine our reaction to a future event, how about recalling memories of our past experiences as a guide to predicting our future happiness? Studies have shown that not only can we not accurately remember how we felt (Wirtz, Kruger, Scallon, & Diener, 2003) but that we also tend to recall atypical instances of the event, thereby biasing our future predictions (Kahneman, Fredrickson, Schreiber, & Redelmeier, 1993; Morewedge, Gilbert, & Wilson, 2005). It would therefore seem that our imaginations, and our memories, lead us down the garden path when it comes to anticipating our future emotions. Furthermore, endeavours to reduce the impact of these effects on predictions have produced mixed results. Ubel, Loewenstein, and Jepson (2005) compared different methods designed either to reduce the impact of the focusing illusion or of unforeseen adaptation. They found that exercises designed to reduce the focusing illusion had limited effect (a finding consistent with Baron et al., 2003; Ubel et al., 2001; and Walsh & Ayton, 2009). However, exercises which drew attention to the process of adaptation successfully reduced the bias, leading Ubel et al. (2005) to conclude that unforeseen adaptation was a more appropriate explanation for the impact bias shown for health states. My Imagination 5 Another proposed remedy to overcome the failings in our imagination is to disregard imagination entirely and instead base judgments on the actual feelings of people currently experiencing the event - a process termed surrogation (Gilbert, 2006). When people are denied the information that imagination requires to make a future prediction, and are only given information about the feelings of others’, they make more accurate forecasts. Gilbert, Killingsworth, Eyre, and Wilson (2009) demonstrated that women more accurately predicted their enjoyment of a speed-date when they were provided with the enjoyment ratings of another woman who had experienced that date (surrogate information), than when provided with profile information about the date (event information). This was despite 75% of respondents believing that receiving event information would lead them to more accurate forecasts than receiving surrogate information. Similarly, Norwick, Gilbert, and Wilson (2006) recorded how a group of people felt after they had received a prize and then taken part in a tedious task. A second group was informed that they would also receive the prize and participate in the task, but half of the respondents were told what the prize was and the other half were given the reported feelings of a member of the first group. Respondents who only knew what the prize was did not accurately predict their future feelings; arguably because they had used their imaginations to envisage receiving the prize but had failed to anticipate how the tedious task would make them feel. In contrast, respondents who could only base their judgments on the reported feelings of a member of the previous group made accurate forecasts: although they had no information about the future event, by basing their judgments on the experiences of the surrogates they correctly anticipated their future feelings. These findings suggest that for people to accurately predict their future happiness, they should not contemplate information about the future event – thereby disabling their imaginations My Imagination 6 - and instead base their judgments on the feelings of others. Although a fitting suggestion in theory, it will, arguably, not often be feasible in practice. Outside of the laboratory, when making predictions about the impact of a future event, people rarely know how that event is making someone else feel without at the same time knowing something about the event itself. For example, we can read reports of how much critics enjoyed a movie but also know who stars in the film, or we can read reviews of hotels but see pictures of its location, making it difficult to separate
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