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BETWEEN THE LINES

A Provincial Tennis Association Marketing Newsletter

Welcome to Between The Lines! This bi-weekly newsletter will be used to keep all provinces connected and informed on what is going on in the marketing world, within this tennis world.

NEWS OF THE WEEK:

Aviva becomes newest Sponsor Is Serena the greatest tennis player of all time? Any time a sporting organization signs a new She has won 86% of matches in her career, has sponsor, it is a big deal. For Tennis Canada and three career Slams, is the oldest No. 1 player in Aviva Canada, this new 10-year partnership is WTA history, and is showing no signs of slowing hopefully the beginning of a long and fruitful down. Read other reasons why calling Serena the relationship for the two organizations. Along with best of all time may not be that far off. Tennis Canada, Aviva has also signed a READ MORE sponsorship deal with Canadian star .

Gear all tennis fans want 2015 has brought about some great new gear for the tennis enthusiast, and while we can't have everything, here is a list of the top five items available now (note: this list is always updatable for yourself) READ MORE

Catching up with our NCAA stars While most fans of tennis think of young players turning pro and working their way up through Challenger and Futures events, one Canadian has taken a different route. Carol Zhao has just completed her second year at Stanford, and has played some great tennis for the team. In this article we catch up with the sophomore star and learn about tennis in the NCAA.

Fashion: Then and Now Tennis has always been high on fashion, but trends change, and clothing goes out of style. Tennis has gone through quite a transition in fashion, and nowhere is that more apparent than in the women's game. Click here to see how female tennis stars started dressing to play, and travel through time to now.

Playoffs conclude at ITF Senior World Team Championships While it may not have been the results they wanted, Team Canada did its best as another ITF Senior World Team Championships has come to an end. Click here to see how each of Canada's representing teams finished at the 2015 tournament held in La Baule, France.

Granby National Bank Challenger getting an upgrade The 20th edition of the Granby National Bank Challenger will see its profile enhanced this season. With an increase in prize money, participation from current young Canadian stars, and renewed sponsorship deals, this year's event is looking to be one of the best since its inceptions. READ MORE

Tennis Racquets 101 Does the frame make a difference? What is a racquet face? What size should your grip be? If you have ever asked these questions but are unsure of the answers, fear not. Tennis Canada has just put out a simple infographic explaining the answers to these questions and more

13 Players who own the grass Tennis as a sport in comparison to others is unique in that the top players must learn how to play on different surfaces. And with Wimbledon just around the corner we take a look at who some of the best in the sport have been on grass. READ MORE

It's not only the play we miss Some of the best reasons to watch sport are personalities that can dominate its culture, and tennis is no exception. As players fade from the spotlight, we start to forget about their play, but sometimes we can never forget their personalities. Click here to see six personalities we miss having out on the court these days.

A look back at Eugenie's best grass performances Ms. Bouchard has always been a fan of grass surfaces, and with her Wimbledon final to defend in a week's time, here is a look at the top five wins she has had on the surface in her career.... so far READ MORE

Ten outdoor workouts to try this summer Summer is here, and with it comes the best place for workouts – outdoors. Click here to check out ten easy activities you and your family 10 can take up this summer to stay active.

Are you Canada's biggest tennis fan? Are the Grand slams a sacred time? Is anything Pospisil? Would you play tennis on ice? If any of these apply to you, then we are sure our list of 20 signs you're a diehard tennis fan in Canada will apply to you too.

PORTAL: OUR PROVINCES: BLOG:

Tennis Canada has a number of short Ask Joel Dembe what he may be most What is physical literacy, why is it videos to promote tennis in Canada, excited about for the upcoming 2015 important, and should we concern and we are in the process of updating those to include our new logo. Check Parapan Am Games and a ourselves with the phenomenon? Click out the portal to see a Kids Tennis PSA plethora of answers come to mind. here as Catherine Cameron explains now available. From playing 20 minutes from his

not only what physical literacy is, home, to winning a medal on home but why it is such an important concept courts, Dembe is excited to show the in today's society. city and country what kind of force he

can be in his own backyard.

Join Tom Tebbutt as he explores all

things tennis from the past week. This week, Tom is all about the grass court season. Tom talks about the grass surface at the All England Club, Federer's take on the dress code, and how players are seeded for tennis' most infamous tournament. READ MORE

CANADIAN EVENTS THIS WEEK:

Richmond Country Club Futures - Richmond Country Club: Richmond, BC Professional Men's June 22 - 28

RBC Dominion Securities Senior ITF Event - London Hunt Club: London, ON Senior Men and Women over 34, 45, 55, 65 June 26 - 28

F4 ITF Kelowna Men's $15,000 Futures - Kelowna Parkinson Recreation: Kelowna, BC Professional Men's June 27 - July 5

U18 ITF Canadian Saville (Gr. 5) - University of Alberta Saville Centre: , AB Junior June 28 - July 4

PLAYERS IN ACTION THIS WEEK:

Aegon International - WTA Premier Event Eugenie Bouchard

Wimbledon Qualifying - Grand Slam Event Frank Dancevic

$25,000 Baton Rouge Challenger - ITF Women's Challenger Event Heidi El Tabakh Marie-Alexandre Leduc Carol Zhao

$15,000 Toulon Futures - ITF Men's Futures Event Filip Peliwo

$15,000 Palma Del Rio Futures - ITF Men's Futures Event Steven Diez

IGTA Junior Cup - Grade 2 ITF Junior Event Alexis Galarneau Jack Mingjie Lin Benjamin Sigouin Jack Van Slyke Vanessa Wong

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