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www.crainscleveland.com Vol. 28, No. 19/$1.50 MAY 14 - 20, 2007 LATENEWS DOCS DRAW LINE ■ MANY PHYSICIANS MEDICAL BILLING FIRM HAVE DECIDED TO STOP BOOKS ADVANSTAR MOVE THE DISTRIBUTION ■ A real estate holding company associated with Quadax Inc. has OF DRUG paid $3.8 million for the Advanstar SAMPLES. Communications Building in Middle- PAGE 5 burg Heights, Cuyahoga County land records show. Middleburg Heights Mayor Gary Starr said he is looking forward to 273 Quadax employees setting up shop there. John Leskiw, one of two Quadax CEOs, said the company plans to move its employees from Fairview Park and Westlake to Middleburg Ford castoffs Heights, but its Beachwood office will be unchanged. Advanstar’s asking price was $5.9 million for the 86,000-square-foot builiding, which the county valued likely to meet at $7.7 million for tax purposes. Mr. Leskiw noted that Quadax plans to invest heavily in updating the building. — Stan Bullard cool reception EX-HOSPITAL PRESIDENT NAMED MONTEFIORE CEO Carmaker’s ills expose disconnection between ■ Lauren Rock has been named president and CEO of the Monte- job skills in demand and those of its workers fiore senior care center based in Beachwood. Ms. Rock most By SHAWN A. TURNER “There are some recently was president of Euclid [email protected] important skill sets in Hospital for seven years. “The wealth of experience Rock brings Steve Peplin could stand to hire the foundry business. in health care, hospital and nursing another 30 to 35 workers at his Putting that knowledge home management will enhance stamping plant in Cleveland. His to work in a different Montefiore’s vision for excellence company is “growing like a weed,” within the highly competitive senior he said, and needs press operators way will be not so easy.” health care market in which we and tool room employees, among – Jack Kleinhenz, regional econ- operate,” said Donald Scherzer, others. omist, Kleinhenz & Associates chairman of Montefiore’s board Still, when Mr. Peplin, CEO of he said. “We’re a metal stamper.” and a partner at the Roetzel & Talan Products Inc., looks at the Local labor experts say Mr. Peplin’s Andress law firm in Cleveland. 1,800 workers at Ford Motor Co.’s ruminations illustrate the disconnec- — Shannon Mortland casting and engine plants in Brook Park whose futures are up in the tion that exists between the skills SEELEY SAVIDGE ADDS TO DISABILITY air due to the automaker’s plant that many employers in the manufacturing sector seek and the skills ATTORNEY ROSTER, NAME closing plans, he doesn’t see much potential for help. possessed by those workers who ■ The law firm Seeley, Savidge & The skills of the Ford employees might rejoin the labor pool in light of Ebert has plucked two partners LEGAL DANCE wouldn’t necessarily be a good fit the scheduled closing in 2009 of from the Cleveland office of for Talan, Mr. Peplin said. Thinking Ford’s casting plant and the pending Porter, Wright, Morris & Arthur LLP Lawsuits alleging noncompliance with the aloud, he says maybe he could take shutdown for at least the next 12 and changed its name to Seeley, on a forklift operator from Ford. months of its Engine Plant No. 1. Savidge, Ebert & Gourash. The Americans with Disabilities Act are popping “We’re not a foundry, you know,” See FORD Page 29 additions of Daniel Gourash and Robert D. Anderle have allowed up all over, including in Cleveland. Questions, Seeley Savidge to set up a new complex litigation department, though, have arisen as to attorneys’ motivations. said Glenn Seeley, a founder of the firm. It now employs 15 attorneys, By JAY MILLER Great Lakes taps into county Mr. Seeley said. [email protected] — Shawn A. Turner ocal hotels and shopping centers as well as the bond for brewery expansion TALKS ON MERCHANDISE city of Shaker Heights and the Greater Cleveland MART TO INCLUDE PETRO Regional Transit Authority have been hit with By JAY MILLER would add 30 jobs over the next five lawsuits by what has been described by one local [email protected] years to the current Great Lakes ■ The Cuyahoga County commis- Lattorney as “professional plaintiffs” alleging violations of Brewing work force of 45. sioners have hired former Ohio the Americans with Disabilities Act. Great Lakes Brewing Co., which Plans call for the expansion to be attorney general Jim Petro, himself More than 50 lawsuits have been filed in U.S. District operates a nationally known brew- financed by an $11.5 million indus- a former county commissioner, to Court in Cleveland since late 2005 by Disabled Patriots of ery and a restaurant in Cleveland’s trial revenue bond approved May 3 help in the effort to bring to America of Lake Worth, Fla., which charges the businesses Ohio City, is gearing up for an ex- by Cuyahoga County. The bond Cleveland a medical merchandise and public entities with failing to make their facilities pansion. would cover the expansion and the mart that would be operated by accessible to the disabled. Among the defendants are West- The company is in the process of refinancing of an earlier bond. Chicago-based Merchandise Mart lake’s Crocker Park, the Galleria at Erieview, Shaker Square raising $6.8 million for a five-year A first phase would begin imme- Properties. The commissioners and the Holiday Inn Express Hotel & Suites on Euclid growth plan that would expand diately and last for about two years. authorized paying Mr. Petro, now Avenue in Cleveland. its brewing capacity. The expansion It would include additional fermen- an attorney with the Columbus The suits are similar to those filed by what one federal would include more brewing equip- tation and bottle filling and labeling office of Waite, Schneider, Bayless judge described as a “cottage industry” of lawyers and ment, expanded loading docks and, capacity and more dock space. The & Chesley Co. LPA, $195 an hour, litigants that is operating across the country. eventually, the purchase of more real estate purchase would come in up to $125,000 for his efforts. The San Diego-based Lawyers Against Lawsuit Abuse real estate to grow its operation. the second phase. — Jay Miller See ADA Page 32 According to Cuyahoga County The brewery currently connects officials, the planned expansion See BREW Page 29

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COMING CORRECTION BY THE NUMBERS NEXT WEEK The site of the planned Stein Mart store in Beachwood was incorrectly identified in a May 7 Late News Money management item. Stein Mart will occupy the former Bed Bath & Beyond space in 700 W. St. Clair Ave., Suite 310, Learn about trends in planning Cleveland, OH 44113-1230 the shopping center. for retirement, “life cycle” funds, Phone: (216) 522-1383 investment alternatives and Fax: (216) 694-4264 CLARIFICATION www.crainscleveland.com more in Crain’s Investing Guide. Incomplete information was Publisher/editorial director: provided to Crain’s for a May 7, Brian D. Tucker ([email protected]) REGULAR FEATURES Editor: Mark Dodosh Page 4 story titled “Fingerhut wants ([email protected]) Classified ...... 30-32 Ohio’s public universities to collabo- Managing editor: Scott Suttell Editorial ...... 10 rate.” The Northeastern Ohio ([email protected]) Universities Colleges of Medicine Sections editor: Amy Ann Stoessel Going Places ...... 14 ([email protected]) and Pharmacy is the sole operator Design editor: Kristen Miller List: Manufacturing of its pharmacy program. Students ([email protected]) companies ...... 26, 28 at the University of Akron and Cleve- Senior reporter: Stan Bullard land, Kent and Youngstown state ([email protected]) Stocks...... 34 universities are given priority over Reporters: David Bennett ([email protected]) Tax Liens...... 16 other applicants for the program. Shannon Mortland ([email protected]) Jay MIller ([email protected]) John Booth ([email protected]) Shawn A. Turner ([email protected]) Chuck Soder ([email protected]) Designer/reporter: Joel Hammond ([email protected]) Research editor: Deborah W. Hillyer ([email protected]) Cartoonist/illustrator: Rich Williams

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MAY 14-20, 2007 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 3 N.Y. group to claim Eaton Ctr. for $71M

purchases included office build- Mr. Friedman would not com- has exceeded its holding period for Sovereign Group will pay far more than ings, apartments and residentially ment on whether Sovereign owns the property. zoned land. other properties in Cleveland or The 1983-vintage building is county assessment for Superior Avenue tower Office properties in Sovereign’s why Eaton captured its interest. He worth more than when KBS portfolio include the 600,000- described Sovereign as a family bought it. Eaton Center is now By STAN BULLARD eign Group, said his client will pay square-foot Green Hills Corporate owned company whose chairman 95% leased, according to KBS’ web [email protected] $71 million for the office tower at Center in Harrisburg, Pa., which is Joshua Safrin. The company’s site, compared to 77% leased a 1111 Superior Ave. when it closes houses Penske Corp. and a president is Avery Egert, who decade ago. The 616,000-square- Sovereign Group, a real estate on the deal later this month. That Deloitte & Touche office, the PPL referred Crain’s to Mr. Friedman for foot building sits on land leased investment group based in New price would top by a healthy Corp. Center, a 300,000-square- information on the company and from the Catholic Diocese of Cleve- York, is preparing to acquire the 28- margin the $57 million value Cuya- foot building in Allentown, Pa. The Eaton Center. land a block east of the city’s finan- story Eaton Center in downtown hoga County assigns the building company also has substantial Eaton Center’s current owner, cial district. Cleveland. for tax purposes. interests in Brooklyn, N.Y., apart- KBS Realty Advisors of Newport Chuck Lindwall, KBS regional Zevi Friedman, president of Rock According to Mr. Friedman, ment complexes and in 27 indus- Beach, Calif., is offering the build- vice president in Boston, declined Island Group of New York, a Sovereign Group acquired $1 trial and office buildings on Long ing for sale because the investment comment on the prospective trans- marketing firm representing Sover- billion of real estate last year. Its Island. fund that has owned it since 1997 action. ■ INSIGHT Region on par with peers for invention disclosures

By SHANNON MORTLAND 105 inventions, up from 71 in the first [email protected] four months of 2006, Mr. Coburn said. Case Western Reserve University Cleveland might not have the and University Hospitals, which warm weather of Research Triangle, jointly calculate and manage their North Carolina, or an Ivy League inventions, expect to have about university like Boston, but its doctors 135 inventions in the fiscal year that and professors are keeping up with ends June 30, said Mark Coticchia, their peers when it comes to inven- vice president of research and tech- tions. nology management at Case. This year is shaping up to be a Mr. Coticchia said the ability of banner year for some local research Case and UH personnel to keep a institutions as their employees are steady pace over the last three years submitting more ideas than ever for — with the exception of a spike of inventions. 174 inventions in fiscal 2006 — is “The culture of innovation and important. entrepreneurship is starting to take “It means that more faculty mem- hold in our region,” said Baiju Shah, bers and researchers are thinking president and CEO of BioEnterprise about using commercial means to get Corp., a nonprofit group that helps their intellectual property or research Northeast Ohio biotech companies results into society for the public get started. good,” Mr. Coticchia said. Indeed, in the first four months of Silence wasn’t golden 2007, the Cleveland Clinic already has seen a 48% increase in the number of Prior to the creation of the Case/ inventions its doctors are disclosing UH tech transfer office in 2002, to the hospital system, said Chris many faculty members kept quiet Coburn, executive director of CCF about their research findings, ideas Innovations, the Clinic’s technology and inventions, often just publishing transfer arm. As of April 30, Clinic them in professional journals or physicians had submitted plans for See INVENTION Page 31 THE WEEK IN QUOTES

JESSE KRAMER Kathy Balogh, Holcomb’s director of market development and “Governor” of KnowVille, says the environment “This particular “Unless you can impresses — and confuses — visitors. “You see their faces when they come in, and they haven’t seen anything like it,” she says. group’s tactics are more regulate who takes it, about remunerating what they take and the lawyers than when, it (the practice IN THE KNOW fixing anything.” of accepting drug —Bruce Hearey, attorney, samples) is abused.” Ogletree Deakins. Page One Holcomb’s jumps from simply supplying educational — Dr. George Kikano, professor and chairman of family materials to providing a place for kids to play, learn medicine, University Hospitals Case Medical Center. Page 5 By JOHN BOOTH supplies educational materials mostly to [email protected] teachers and school districts. “Small businesses “We have a saying art after-school study program, part “What we’re trying to do here is test a lot can only do so much around here, ‘If summer day camp and part indoor of ideas over the next six to 12 months,” with respect to you’re not growing, playground: This is Holcomb’s said Holcomb’s president Paul Culler. compensation — and you’re dying.’We really “We’re still very much in the test phase; Education Resource’s KnowVille, a quite frankly, even believe that to grow Pwarehouse-size version of the old baking this is not a final product. But rather than soda-and-vinegar volcano experiment. do a lot more focus groups and consumer health benefits are you need state-of-the- KnowVille, built in a Mayfield Village research, we decided the way to really test becoming less and less art training or the industrial park after 20 months of plan- it is to open up something and see if we of an option.” market will swallow ning, marks a new venture for Holcomb’s, can make it work.” — Louis Licata, chairman, you up.” Council of Smaller Enterprises. a 135-year-old Cleveland company that See KNOWVILLE Page 33 Page 17 — Rich Pudelski, general manager, Area Temps. Page 21 CCLB 05-14-07 A 4 CCLB 5/11/2007 11:06 AM Page 1

4 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM MAY 14-20, 2007

“Gasper’s allegations are that he was getting directions from above, &+85&+ 6&+22/&$0386)256$/( Sentenced BWC officer’s that others were pulling the strings,” Mr. Dann said. “We need to either :$55(169,//(+762+,2 exonerate those people or proceed to claims draw Dann’s ire hold them accountable.” )RUPHU6W-XGHV&DWKROLF The only immediate superior to Mr. 3DULVKLQFOXGHV Gasper was former bureau adminis- VHDWFKXUFKZLWK Ohio attorney general says allegations that trator and CEO James Conrad, who DWWDFKHGRI¿FHV resigned in 2005. David Freel, execu- DFUHVZLWKDPSOHSDUNLQJ orders came from above will be investigated tive director of the Ohio Ethics )RUPHUVFKRROEXLOGLQJ Commission, said other bosses include members of the Oversight )RUPHUGD\FDUHIDFLOLW\ By JEFF NASH former CFO, was sentenced to 64 Commission, which sets policy and 1HZO\UHQRYDWHGUHFWRU\ Financial Week months in federal prison and fined chooses investment managers, as well ,H[SRVXUH $60,405 for accepting bribes in as the administration of former Gov. The investigation into wrongdoing exchange for agency business. But Bob Taft. at the Ohio Bureau of Workers’ in his sentencing statement last )RUDVVLVWDQFHZLWK\RXUUHDOHVWDWHLQ&OHYHODQGRU Under his plea agreement, which LQRWKHUSDUWVRIWKH8QLWHG6WDWHVFRQWDFW Compensation is far from over in Wednesday, May 9, Mr. Gasper said helped him receive less than the 7HUU\&R\QH6,25&&,0 spite of the sentencing of the agency’s he was compelled by unidentified maximum 20-year sentence, Mr. 6HQLRU93 former chief financial officer last bureau bosses to steer business to Gasper must continue to cooperate ZZZWHUU\FR\QHFRP week, according to Ohio Attorney certain money managers — an with the investigation as well as to (XFOLG$YH6XLWH&OHYHODQG2+ ZZZJUXEEHOOLVFRP General Marc Dann. accusation that Mr. Dann said testify against others in the future. Terrence Gasper, 60, the bureau’s needs to be examined fully. Mr. Freel, however, doubted Mr. Gasper would be disclosing much new information. “Mr. Gasper’s had all kinds of opportunities to give concrete evidence or information regarding misconduct at senior levels of the bureau, or outside of the bureau, but he hasn’t given specific names or details,” Mr. Freel said. “That said, we’ve got open ears for any new information.” Sixteen people have been charged in the investment scandal thus far, of which Mr. Gasper is the highest- ranking former bureau official. Last week, Clarke T. Blizzard, an investment salesman who was accused of bribing Mr. Gasper for help in plac- ing hundreds of millions of dollars with investment managers he repre- sented, was sentenced to 37 months in federal prison. The scandal at the agency, which provides workers’ compensation insurance coverage for Ohio’s employers and employees, began two years ago when $50 million of the group’s reserve fund was given to politically connected coin dealer Tom Noe. Mr. Is your Noe invested the money in rare coins and was convicted of stealing $13 communications million from the fund, a crime for which he is serving 18 years in prison. company Mr. Gasper said he received $25,000 from Mr. Noe as a bribe in return for business. working for you, Dubbed “Coingate,” the investment scandal led all the way to Mr. or against you? Taft, scion of one of Ohio’s greatest political dynasties, and played a part in Republicans losing the governor’s mansion, a U.S. Senate seat and Don’t let communications costs and poor services, including Cox Business Video, with one three statewide offices, including the service ruin your day. Turn to your local team trusted partner lets you enjoy the convenience attorney general, in last year’s elec- — Cox Business Services — and get the added and efficiency of one bill for all your services, tion. Mr. Taft was a golfing buddy of savings you want plus the advanced solutions 99 and one dedicated team handling all your Mr. Noe, and he pleaded no contest to ethics charges for failing to report you need. Start with Cox Digital Telephone® $ needs, backed by 24/7 technical support. Go golf outings and other gifts while in for the business-grade services and features your on the offensive — partner with Cox today. SM office. He was fined $4,000. company requires. Add Cox Business Internet 99 Mr. Dann said there was always the to your package for high-speed Internet, Call 1-866-701-8197 today or possibility of more convictions ahead. bandwidth options and more. Bundling your BUNDLE visit coxbusiness.com/solutions “We’re still gathering evidence and looking at all the players to try to Bundle Cox Digital Telephone with determine how the state made the Cox Business Internet for only decisions to make those absolutely $99.99 per month. Plus FREE Installation.* ridiculous investments,” he said. “It’s taken longer than it should already, but we’re trying to get it to a conclusion.” ■

Mr. Nash is a staff reporter with Financial Week, a sister publication of Crain’s Cleveland Business.

Volume 28, Number 19 Crain’s Cleveland Busi- ness (ISSN 0197-2375) is published weekly at 700 West St. Clair Ave., Suite 310, Cleveland, OH 44113- 1230. Copyright © 2007 by Crain Communications *Offer valid until 6/29/07 to new commercial subscribers of Cox Digital Telephone (excluding Centrex) and Cox Business Internet in Cleveland Cox-wired, serviceable locations. Minimum 1-year service contract required. Bundle is $99.99 per month Inc. Periodicals postage paid at Cleveland, Ohio, and and includes: Cox Business Internet 2.0Mbps/384Kbps, 1 phone line with unlimited LD or 2 phone lines with Call Forwarding, Caller ID, Call Waiting, Call Waiting Caller ID, Three-Way Calling, Speed Dial 30 and Call Transfer. Free installation at additional mailing offices. Price per copy: $1.50. applies to both Internet and telephone, is capped at $350 and applies to a minimum 2-year contract. 50% discount on installation applies to both Internet service and telephone service, is capped at $175 and applies to a minimum 1-year contract. Unused long distance minutes have no cash value and expire at the end of each month. All long distance minutes are limited to direct-dialed long distance calls at a single location and must originate and terminate within the contiguous United States. POSTMASTER: Send address changes to Crain’s All extended domestic calls (Alaska, Hawaii, Puerto Rico and U.S. Virgin Islands) are $0.10 per minute. Intrastate long distance minutes will be charged at $0.05 per minute. Interstate minutes exceeding free minutes per month per contract are Cleveland Business, Circulation Department, 1155 charged at $0.05 per minute. Additional costs for installation, construction, inside wiring and equipment may apply. Offer does not include international calling, applicable taxes, surcharges or fees. Discounts are not valid in combination with or in Gratiot Avenue, Detroit, Michigan 48207-2912. addition to other promotions, and cannot be applied to any other Cox account. Telephone modem equipment may be required. Modem uses electrical power to operate and has backup battery power provided by Cox if electricity is interrupted. Telephone service including access to e911 service will not be available during an extended power outage or if modem is moved or inoperable. Cox cannot guarantee uninterrupted or error-free Internet service or the speed of your service. Rates and (888)909-9111. bandwidth options vary and are subject to change. Services not available in all areas. Other restrictions apply. Telephone services are provided by Cox Ohio Telcom, LLC. ©2007 Cox Communications, Inc. All rights reserved. REPRINT INFORMATION: 800-290-5460 Ext. 180 CCLB 05-14-07 A 5 CCLB 5/11/2007 12:06 PM Page 1

MAY 14-20, 2007 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 5 Drug samples on way out of many doctors’ offices

among the offices at MetroHealth scription expect and request the as Huron Hospital in East Cleve- Amount of paperwork, abuse and tendency that have chosen to ban samples. samples, she said. Samples also land have more indigent patients allow doctors to test a new drug on who rely on sample drugs because to favor reps’ products all factors in decision Meeting expectations a patient to make sure they’re effec- they can’t afford prescriptions. However, some doctors believe tive and there are no allergic reac- Dr. Jeremy Lazarus, vice speaker of By SHANNON MORTLAND “You have to be able to retrieve accepting sample drugs is in the best tions before the patient buys a 30- the American Medical Association’s [email protected] the medication if it is recalled, interest of the patients, even if it day supply. House of Delegates and a psychiatrist discontinued or expired,” Dr. Schyve makes their job a little harder, said And some doctors can’t deny the in Denver, said he believes the trend A growing number of doctors no said. “I need to be able to know who Barb Stec, manager of the Strongsville convenience of samples and the to stop accepting drug samples from longer are handing out free prescrip- I gave the medication to.” office of Oaktree Physicians Inc., need to satisfy patient expectations, pharmaceutical company represen- tion drug samples as they aim to In addition, doctors must provide which is a group of nine physician the Clinic’s Mr. Kvancz said. tatives gradually will increase. improve patient treatment and each patient with written directions practices that operates as a subsidiary “When you go to your physician, Already, the University of Michigan avoid additional paperwork. on how to take the sample drug, of Southwest General Health Center you want to walk away with some- Health System, University of Penn- Doctors at the Cleveland Clinic, even if the information is printed on in Middleburg Heights. thing to treat you,” he said. sylvania and Stanford University MetroHealth Medical Center and the package, Dr. Schyve said. Though Oaktree’s 24 doctors Still, the Clinic eventually plans have banned their physicians from University Hospitals cite numerous Noted Dr. Brouhard: “Some people considered banning samples, they to stop accepting and distributing accepting free samples from drug reasons for no longer providing the have decided it’s too much trouble, so decided against it because the drug samples at its community company representatives, he said. free samples, which have been a they’re just not going to do it any- samples are too much of a benefit hospitals as well, Mr. Kvancz said. “There has been a lot of concern staple in doctors’ offices for years. more.” He said the heart and vascular to patients, Ms. Stec said. Some However, that process will take a in academic medical centers about Though free samples were created and orthopedics departments are patients who can’t afford a pre- little longer because hospitals such not taking samples,” he said. ■ by pharmaceutical companies as a way to introduce a new drug at no cost to patients, they over the years have morphed into an aggressive marketing ploy, said David Kvancz, chief pharmacy officer at the Clinic. Studies have shown that doctors tend to write more prescriptions for the sample drugs they have in the office, even if there’s a cheaper, generic drug that works just as well or better, Mr. Kvancz said. “Unless you can regulate who takes it, what they take and when, it is abused.” – Dr. George Kikano, professor and chairman of family medicine, University Hospitals Case Medical Center

“Right there, you’re driving up the cost of health care,” said Mr. Kvancz, who added that the Clinic is wrap- ping up a three-year effort to stop accepting free samples from drug company representatives at the main campus and its family health centers. Doctors also are more likely to renew a prescription for a drug if they have samples in the office, said Dr. Going exactly by the book George Kikano, professor and chairman of family medicine at University is not exactly smart. Hospitals Case Medical Center. In addition, Dr. Kikano said, drug samples often end up in the wrong hands as they are used by the doctor or the doctor’s family. Dr. Kikano Flexible answers from a leading business bank. said he stopped accepting samples Business is hard. It’s competitive. And the rules keep changing. three years ago in one of his offices Obviously, you can’t win the game with your nose in a rulebook. You’d because too many part-time doctors work there and he couldn’t find a think more banks would understand this. At Comerica, we take it play good way to control how the by play. Nearly 150 years of experience have taught us to look at each samples were distributed. “Unless you can regulate who situation individually. To be flexible. To put our faith in people and takes it, what they take and when, it ideas as well as numbers. Because we understand the importance of is abused,” he said of the practice of enduring relationships, we respond quickly—more quickly than other accepting drug samples. banks can—and we never rely on off-the-shelf thinking. So whether you Too much hassle need help with lines of credit, business deposit capture, business Even if a doctor can control who succession planning, or company buyouts, call Comerica today. takes the samples, it’s often not worth the time to accept them because there’s too much paperwork involved, Tim Griffin said Dr. Ben Brouhard, chief medical officer at MetroHealth. Commercial Banking The Joint Commission, the accred- iting agency for hospitals, in recent 216-344-3620 years has created more stringent rules for accepting, keeping and distributing free drug samples. The commission requires its accredited hospitals to safely store the samples and document information such as a batch number, who accepted and distributed the drugs and whom the drugs were given to, Member FDIC. Equal Opportunity Lender. said Dr. Paul Schyve, senior vice comerica.com president of the Joint Commission, which is based in Oakbrook Terrace, Ill. CCLB 05-14-07 A 6 CCLB 5/9/2007 10:04 AM Page 1

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“CIGNA”and “CIGNA HealthCare”refer to various operating subsidiaries of CIGNA Corporation. Products and services are provided by these operating subsidiaries and not by CIGNA Corporation. These operating subsidiaries include Connecticut General Life Insurance Company, Tel-Drug, Inc. and its affiliates, CIGNA Behavorial Health, Inc., Intracorp, and HMO or service company subsidiaries of CIGNA Health Corporation and CIGNA Dental Health, Inc. ©2006 CIGNA CCLB 05-14-07 A 7 CCLB 5/11/2007 12:06 PM Page 1

MAY 14-20, 2007 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 7

O-Web as the company designed the rants have dropped the product, product, which remembers past and Pizza Pan, the largest Onosys Online ordering system will get orders so that customers can repeat customer, requires new franchise them and so that it can recommend owners to use it, said Annie Maver, additional purchases. director of operations for The Orig- bigger slice of Case students’ pie “The joke is, ‘Do you want bread- inal Pizza Pan Inc. of Cleveland. sticks with that? We already knew Ms. Maver said the system is good that,’” said Mr. Garber, senior sales for customers who don’t speak By CHUCK SODER ness took precedence over school- growth,” Mr. Yakubovich said. manager. English. Rascal House president Mike [email protected] work this year — “We still finished O-Web Technologies was already The company markets the product Frangos said it leads to fewer errors strong,” Mr. Garber said with a expanding. The company earned to independently owned businesses and less waiting to place orders. As if college students weren’t laugh — and now O-Web Technolo- about $250,000 in revenue during that deliver food. It already has “I think the customers like it doing enough for the pizza industry. gies, and Onosys in particular, will 2006, up from about $120,000 in 2005 snagged a few stores owned by larger because it saves them time,” Mr. The three Case Western Reserve have their full attention. and $60,000 in 2004, its first full year. franchises such as Quiznos Subs and Frangos said. University seniors who founded The online food ordering system The founders aim to double their Chili’s Grill & Bar in hopes of expand- The product is one of three O-Web Technologies Ltd. say the makes up about 20% of O-Web revenue to $500,000 this year, with ing to more stores in those chains. nominees that will be considered company is shifting its primary focus Technologies’ business, but Mr. an increasing amount coming from Onosys has competitors, but many for an award in the best web site/ from web development to its rapidly Yakubovich said he expects Onosys Onosys. They also plan to hire their restaurants still don’t have online e-commerce application category growing online food ordering system. to become the company’s main first two employees. ordering systems, said Mr. Fridman, during the Northeast Ohio Software The company’s 1-year-old Onosys source of income. The $2-per-day The trio built Onosys when Rascal senior information manager. Association Best of Tech Awards web application now serves more fee charged to each store provides a House Pizza of Cleveland asked them “We’re in a very new industry, so May 22. There were 60 entries, said than 100 restaurants, most of which recurring revenue stream. to design a system customers could no one really has a stranglehold on NEOSA director Brad Nellis. are in Northeast Ohio. And the three “Onosys is probably going to be use to order food on the restaurant’s it yet,” he said. “The competition in this category students plan to speed up the spread the driving force behind our web site. The local chain worked with None of the company’s restau- was pretty strong,” he said. ■ of the system — partly because they won’t be students for long. Founders Stan Garber, Alex Yakubovich and Oleg Fridman turned in their final exams last week and are slated to graduate from Case May 20. They admitted that the busi- BUSINESS CHECKING. Chartwell NOW with MORE FREE.

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Chartwell Group, a commercial you write, CheckCard transactions, online bill payments and more, real estate brokerage in Cleveland, will earn you valuable rewards has named two new partners — both from its highly visible auction divi- • Plus, you can earn rewards faster by combining points earned sion — and has added to its staff. Vice president Michael Berland and on your business and personal accounts manager of accelerated marketing Gordon Greene last month became Put one of our Business Checking accounts to work for you. principals in the company, taking Chartwell’s ownership to five partners. Mr. Greene, an auctioneer for more To sign up, stop by any branch, call 1-888-NCB-4BIZ (622-4249), than 30 years who joined Chartwell in or visit NationalCity.com. 2001, said he was glad to become a partner in a company that embraces new ways to do business. He said when he moved to Cleveland from Chicago six years ago, Chartwell was the only broker receptive to the idea of running real estate auctions. Mr. Berland joined Chartwell in 2004 with a background in auctions, BUSINESS BANKING • PERSONAL BANKING and he continues to hold multiple INVESTMENTS • MORTGAGE LOANS auctions yearly in Chicago. However, both he and Mr. Greene operate auctions on a national basis and have held auctions from California to the Caroli- nas over the past year. Mac Biggar, Chartwell’s president and a founding partner, said Messrs. Greene and Berland were named partners to recognize the growth that auctions have brought to the firm and their commitment to the practice. In the past few weeks, Chartwell has added four staffers, taking its total to 18 producers. It has lost two producers since the start of the year. Chartwell also has upped the ante for its auction unit by adding a Char- lotte, N.C., office in January that is staffed by Jason Dolph. Mr. Greene said the Charlotte office is designed to help the firm add more auctions in the Southeast. David Wagner, another Chartwell partner, said the company expects to increase its commission volume 29% Quicken and QuickBooks are registered trademarks of Intuit Inc. in the United States and other countries. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries. National City does not supply Quicken, QuickBooks or Microsoft Money software. You may use any version of Quicken or QuickBooks that is currently supported by this year with the promotions and Intuit and any version of Microsoft Money that is currently supported by Microsoft. Online Bill Payment is free for new accounts opened with funds currently not on deposit at National City. additional staff, although he would To earn points you must have a National City checking account with a Visa® CheckCard enrolled in the points from National City® program. Points from National City is a National City Corporation® ■ not provide specific revenues. registered service mark. Member FDIC • ©2007, National City Corporation® CCLB 05-14-07 A 8 CCLB 5/11/2007 2:11 PM Page 1

8 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM MAY 14-20, 2007 American Greetings targets techie teens with portal By CHUCK SODER Kiwee (pronounced kee-wee) has site, as they all fall into Content is king [email protected] the potential to ramp up quickly the categories of funny, because of the “ginormous” cute and stylish. Users All the while, American American Greetings Corp. is chas- number of people who use social can customize the col- Greetings’ subscription- ing a new audience that actually networking sites, Ms. Schurr said. ors, text and sometimes based electronic greeting might understand Tracie Schurr MySpace, which allows users to the designs on the cards, card service is growing. when she describes it as “ginormous.” create customized profiles and and the site allows them The company has 3.4 The Brooklyn-based greeting interact with other users, is the third to upload their list of million subscribers today, card maker is tweaking a new web most popular site in the United friends from MySpace so up from 2.5 million at the portal that will anchor a new brand States, according to online research they can send cards to end of 2005, according to of online products aimed at tech- firm Alexa Internet Inc., a subsidiary several of their friends’ information from the savvy teenagers and young adults. of Amazon.com. online profiles at once. company. The portal, which lets visitors Ms. Schurr said she expects the The company eventu- American Greetings send electronic greeting cards over Kiwee brand to broaden American ally wants to let users does not break out rev- social networking sites such as Greetings’ customer base because create their own cards enues or profits for its MySpace.com, will serve as the face members of the targeted 34-and- and rate which ones are online efforts, but said in of the company’s new Kiwee brand. under demographic have little best, but American its annual report filed The site, www.kiwee.com, eventu- in common with the company’s Greetings designed all April 30 with the Securi- ally will include content that could be average customer. cards currently available. company’s creative material. ties and Exchange Com- sent via cell phones, instant messag- “It’s typically women over 45 who The site itself has a light-hearted, “Our mission was to go find places mission that continued growth in ing software and other platforms, said are telling people they love them playful tone. It even congratulates new to put our content,” Ms. Schurr said. sales of online advertising and sub- Ms. Schurr, vice president of Kiwee and they miss them,” she said. users for signing up. New Ventures shortly thereafter scriptions can be attributed in part sales and marketing. “You’re now officially registered began designing smiley faces, person- to the acquisition of an online greet- “These are just the ones we know All smiles (we’d offer you a pat on the back, but alized backgrounds and buddy icons ing card business during the second of today,” she said. American Greetings will court the we’re a web site),” it states. American for Microsoft Corp.’s instant messag- quarter. AG Interactive, the new media younger demographic by offering Greetings started expanding its online ing program. Sally Babcock, senior vice presi- subsidiary of American Greetings, all Kiwee material for free. The presence beyond e-mail greeting Users of the program to date have dent with AG Interactive, declined to has staffed the Kiwee subdivision com-pany’s current online cus- cards three years ago when it created downloaded about 300 million of the identify the acquired company. with about 20 employees. Ms. tomers, by contrast, pay for electron- New Ventures, a subdivision of AG designs, many of which are free. Ms. Ms. Babcock said a key difference Schurr predicts that the Kiwee ic greeting cards, said Ms. Schurr, Interactive. Schurr said she expects new instant between the Kiwee audience and brand will attract $30 million to $50 who noted that American Greetings Ms. Schurr, who was vice president messenger content to be even more American Greetings’ traditional million in advertising revenue over eventually might charge a fee for of New Ventures until the creation of popular once it is created, partly customers is that the younger demo- the course of the next two to three some Kiwee material. Kiwee, said the subdivision’s goal was because there will be designs for graphic cares only about content years. There are no serious cards on the to look for new ways to market the messenger programs made by several and doesn’t care how it gets it. She companies. said she expects the older group “We expect to dwarf these (num- eventually will adopt that way of bers) on just the messenger side thinking, especially as the Kiwee alone,” she said. crowd joins their ranks. A complete version of the web site “I believe that line will start fading is scheduled to be launched this a bit, or it will move,” Ms. Babcock summer, she added. said. ■ CCLB 05-14-07 A 9 CCLB 5/9/2007 10:04 AM Page 1

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10 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM MAY 14-20, 2007

PUBLISHER/EDITORIAL DIRECTOR: Brian D.Tucker ([email protected]) EDITOR: Mark Dodosh ([email protected]) MANAGING EDITOR: Scott Suttell ([email protected]) OPINION Labor pains ord Motor Co.’s decision to close its Cleve- land casting plant in 2009 and to idle its Engine Plant No. 1 in Brook Park for at least the next 12 months exposes once again a Fflaw in the local economy that over time could prove fatal. It is the ongoing disconnection between the skills of the people who constitute Northeast Ohio’s labor pool and the jobs that are available yet are going begging in our region. The 1,600 hourly employees at the two Ford plants did nothing to bring these threats to their COMMENTARY jobs upon themselves. They’ve worked for years with management to improve the productivity of these operations, with positive results. However, the Medina leads the way on schools tax automaker that employs them is a sick company that is losing market share, and it is trying desper- t makes so much sense, why hasn’t it officials said they’ll trim 1.55 mills from * * * * ately to shrink its production operations to a size happened before? I’m referring to the their next operational levy request. THE NEWS CONTINUES to whip that reflects the diminished demand for its vehicles. approval last week by Medina County Wadsworth will not seek renewal of a around the world’s automakers and their voters of an additional half-percent permanent improvements levy. Medina role in the American economy, and the Ford calls this realignment effort its Way Forward Isales tax that will be used for permanent officials may let a permanent improve- news has been anything but good for plan, but it could be a dead end for many workers improvements to the county’s seven ment levy die when it expires in three Northeast Ohio. Consequently, I found affected by the planned closings. Foundry work is school districts. years. fascinating a front-page story in The not a growth sector of our economy, and there are The folks spearheading that campaign As we all know, the Ohio Supreme Court Plain Dealer about the reaction to Ford no booming auto plants to sop up the people whose thought long and hard about how the ruled years ago that the General Assembly Motor Co.’s decision to close the Brook futures are up in the air because of Ford’s actions. money would be distributed, had to come up with a better way Park casting plant, causing the loss of Opportunities for employment exist in our region, and put in place a board of BRIAN to finance our K-through-12 1,200 jobs in the next couple years. including in the manufacturing sector, but the avail- trusted civic and business TUCKER public school systems. As district You might recall the headline: “Should able jobs require a greater set of skills or a different leaders that will monitor the after district rejected them, state we fight Ford’s decision or move on?” set of skills than the average production worker spending. These funds are to be lawmakers did nothing. Logic would lead one to conclude that if used for major purchases, such So the folks in Medina County the company has decided to close this possesses. Therein lies a huge challenge to those civic as buses, textbooks, computers took it upon themselves to come facility and outsource that work in order leaders who want to remake the economy of North- and facility renovations. None up with an idea. And they did it to be competitive, that it’s of little use to east Ohio so that it can exploit the business sectors of the money can pay for oper- despite the urging of some news- fight it, despite how good such a stance that are likely to thrive in the decades to come. ations or salaries. papers’ editorial pages to wait. might feel to union leaders. The Strickland administration has talked of And what sold it, aside from To them, the wait for our The problem is that it worked before, bringing a greater employer focus to job retraining that county’s residents under- elected lawmakers to solve this but in this case it would likely require efforts, and that’s welcome. However, we believe standing that somebody had to take up vexing problem was over. Now, as I’ve huge economic incentives that would employers in particular economic sectors must this cause, given the lack of attention urged in the past, voters in Medina rob the city and state of future tax work in concert on grass-roots initiatives to develop from the General Assembly? It was the County ought to use this as a litmus test monies. promise from ballot leaders that it would for their state representatives and sena- Better for us all to move on and find their own talent if Northeast Ohio is to succeed in trigger a decrease in property tax levies, tors. If those elected officials don’t work other employers to take these locations. creating a sufficient supply of workers to meet the the bane of Ohio schools’ existence. to get our education system improved, Let’s look to the future instead of our needs of the people doing the hiring. And they are acting. Highland school they should be voted out — period. past. ■ We cite as a prime example of such desired collaboration the decision of six local hospitals and health systems, including the Cleveland Clinic, THE BIG ISSUE Summa Health System and University Hospitals, to form the new Northeast Ohio Health, Science and Should Vice President Cheney be impeached, as Rep. Dennis Kucinich has advocated? Innovation Coalition. The goal of the multimillion- dollar joint effort is to introduce high school students to health careers, to train existing health care workers for more advanced jobs and to retrain adults to bring them into the health care work force. The initiative comes none too soon. Technology advocacy groups BioEnterprise and NorTech recently estimated that 5,000 health care and information technology jobs in Northeast Ohio are BOB THOMAS HENRY WEST BETTY HOLNAPY MICHAEL NUGENT unfilled. It’s likely that the need for qualified workers for such jobs only will intensify as the Cleveland Cleveland Euclid Cleveland health care providers proceed with expansion plans Some of the things (Mr. Kucinich) I don’t think he should be I think it would be extreme to My initial reaction is that he that run into the billions of dollars. brings up are terrific. I think impeached. Mr. Kucinich go that far. It’s awful conve- should be, legally speaking. Cheney is aggressively doing his doesn’t have all the answers, nient to do that when you’re They tried to impeach Clinton Employer-driven self-help efforts, whether in own thing, but I don’t think he even though my gut says yes running for office yourself. for a (sexual act). Mr. Cheney health care or advanced manufacturing, are a must should be impeached. However, because of all the conflicts Mr. has lied to Congress. He held if growth in key business sectors isn’t to be he should be brought to justice Cheney has had with the war secret meetings with energy constrained by an inability of employers to staff because some of the things and his company’s (Hallibur- companies about energy themselves properly. They instead will go to where we’re doing in the Middle East ton’s) no-bid contracts. I would policy while he should be the skills are, and that would begin a death spiral are unhealthy for the United exclude myself from the willing to disclose the subject from which the region could not pull itself out. States. appearance of conflict in such of the meetings and meet a a situation. higher standard. CCLB 05-14-07 A 11 CCLB 5/10/2007 2:42 PM Page 1

MAY 14-20, 2007 WWW.CRAINSCLEVELAND.COM CRAIN’S CLEVELAND BUSINESS 11 Closeness allows Cleveland boards to swap information more easily Research shows network is the most interconnected “(Cleveland companies) find more trust and in the country, though some worry about idea flow comfort with their fellow By JEFF NASH nonsense, straight talking sort of Clevelanders.” Financial Week corporate culture. They find more – Umesh Ramakrishnan, vice trust and comfort with their fellow chairman, Christian & Timbers Cleveland is home to the coziest Clevelanders.” boardroom culture in the country. Harvard’s Mr. Marquis agreed “The directors in a tight network Out of the 100 largest U.S. cities, that cities with densely connected are already talking to one another all Cleveland has the most intercon- board networks tend to have a bias the time,” Mr. Marquis said. “Some- nected network of boards for New toward hometown talent. For exam- times you need a person from out- York Stock Exchange and Nasdaq ple, earlier this month in Chicago — side the local area to bring in some companies, according to unpub- No. 3 on the interconnected city list fresh thinking.” lished research by Chris Marquis, — the Tribune Co. accepted a There’s also the potential for abuse, an assistant professor in the organi- takeover bid from local real estate whether it’s a greater tendency toward zational behavior unit at Harvard magnate Sam Zell over investors back-scratching over shareholder Business School, and an expert on from outside the region, and some interests, or the spreading of bad prac- board relationships. have speculated that Mr. Zell’s tices throughout the system. Rounding out the top-five most hometown connections played a For example, Jackie Cook, a linked board networks, from most- big part. research analyst at the Corporate connected to least, are Atlanta, “Highly connected networks lead Library, a governance watchdog, last Chicago, Milwaukee and New York to a greater degree of trust among year found that 120 of the companies City. the members of that business implicated in the options backdating Cleveland’s dense, insular board community,” Mr. Marquis said. fiasco were more connected to one network means lots of important Many of Greater Cleveland’s another than any random collection of business relationships are made biggest companies — the region has 120 public corporations. and kept in town. It also facilitates 10 corporations in the Fortune 500, That said, Bonnie Gwin, a partner at the spread of information — from including Goodyear Tire & Rubber search firm Heidrick & Struggles, who best practices in governance to Co., Progressive Corp., KeyCorp and performs direct searches in Cleveland, potential takeover targets — much FirstEnergy Corp. — share directors said a board made up of many Cleve- more quickly than in loosely or are connected by their boards. landers is not necessarily a bad thing. connected board networks. For example, both Goodyear “Every time you add a board Observers said logistics and loca- and paint manufacturer Sherwin- member it’s an opportunity to add to tion have a lot to do with Cleveland Williams Co. have James Boland, the diversity of experiences, skill sets businesses’ sharing of directors. vice chairman of Cavaliers Operat- and so on, and you can get that with “You could find a director in ing Co. (which runs the Cleveland local board members. You just want Europe or even New York to sit on a Cavaliers), on their boards. Also on to avoid a situation where things are board in Cleveland, and book all the board at Goodyear, which is the too close-knit, because you need flights for meetings,” said Umesh biggest company in Northeast Ohio that diversity of viewpoints.” ■ Ramakrishnan, vice chairman of with nearly $20 billion in revenues, executive search firm Christian & is retired Sherwin-Williams chair- Mr. Nash is a reporter for Financial Timbers, who conducts board man John Breen. Week, a sister publication of Crain’s searches in Cleveland. “But it’s a Meanwhile, Mr. Breen also sits on Cleveland Business. whole lot easier to get someone in the board of National City, which Cleveland who can drive up (Inter- also includes Morry Weiss, chair- state) 77.” man of Brooklyn-based American Mr. Ramakrishnan also pointed Greetings Corp. out that Cleveland has a unique Boards can be connected like this corporate culture that makes fellow throughout the Cleveland area, home Clevelanders easier to fit into its to 113 companies with annual sales of corporate boards. more than $100 million. “Cleveland companies pride them- But while sharing directors might All We Do Is Work SM selves on a culture that’s different lead to better trust among execu- from the East or West coasts,” Mr. tives and a quicker dissemination of Ramakrishnan said. “They pride information through the network, it Jackson Lewis LLP is dedicated Join Managing Partner Lynn Outwater, themselves on work ethic and no can also lead to a lack of new ideas. Resident Manager James Stone, to Representing Management Exclusively and Partner Jeffrey Keiper of the STUFF Jackson Lewis Cleveland team, in Workplace Law and Related Litigation. on May 22nd at 8:00 a.m. at the Just say yes to tests With 28 offices and 400 attorneys Holiday Inn Rockside in Independence, To combat rising insurance rates, more companies looking for drugs as they conduct a seminar on: nationwide, with an expanded presence Chagrin Falls landscaping company screening job applicants five years What Employers Can Do To owner Mary Wheeler was featured in ago and now randomly tests her 76 Counter Today’s Increased Union a May 10 New York Times story employees. in Cleveland, Jackson Lewis LLP sets the about an increase in the number of She told The Times, “The drug Activism: A Seminar for Both employers testing their workers for and alcohol issue is a concern for national standard, counseling employers Union-Free and Unionized drugs. America. Until you have a drug-free Employers “Employers say workers who use workplace you don’t realize how in every aspect of employment, labor, drugs raise a company’s insurance prevalent it is.” • Registration fee is $45 and costs, steal equipment and scare In a sidebar to the main story, Ms. benefits and immigration law and includes continental breakfast away clients,” according to The Wheeler relayed a priceless — and and program materials. Times. Indeed, “Companies lose $82 telling — anecdote that illustrates related litigation. To learn more about billion in productivity each year why employers are cautious these • For seminar information contact: because of substance abuse, the days about drug use. our firm’s services and management Dianne Nimon at 216. 591. 1405 federal government estimates,” the She says one job applicant, when or at [email protected] newspaper reports. “Now, a growing informed of the pre-employment drug number of employers are fighting test, “assured the interviewer he education programs, please contact back with workplace drug programs. would pass it,” according to the They say better technology has newspaper. James M. Stone at 216. 591. 0404. made drug screening more reliable, “While filling out his paperwork, the while insurance discounts and interviewer asked the applicant for a government grants have made it driver’s license. The applicant JACKSON LEWIS OFFICES • ATLANTA • BOSTON • CHICAGO • CLEVELAND • DALLAS • DENVER • GREENVILLE • HARTFORD • HOUSTON cheaper.” reached into his pocket, and by Ms. Wheeler, co-owner of Wheeler accident pulled out a small bag of LONG ISLAND • LOS ANGELES • MIAMI • MINNEAPOLIS • MORRISTOWN • NEW YORK • ORANGE COUNTY • ORLANDO • PITTSBURGH • PORTLAND Landscaping in Chagrin Falls, began cocaine.” PROVIDENCE • RALEIGH-DURHAM • RICHMOND • SACRAMENTO • SAN FRANCISCO • SEATTLE • STAMFORD • WASHINGTON DC REGION • WHITE PLAINS CCLB 05-14-07 A 12 CCLB 5/10/2007 2:42 PM Page 1

12 CRAIN’S CLEVELAND BUSINESS WWW.CRAINSCLEVELAND.COM MAY 14-20, 2007 Rebranding effort aims to add some heat to city’s Ingenuity Festival

By JOHN BOOTH [email protected]

There’s a new look to the branding of the Ingenuity Festival, and organizers hope an accompanying marketing push will boost the event’s profile as it enters its third year. Dick Clough, who took the job as Ingenuity’s marketing director shortly after last year’s edition, said part of “There was sort of a snob appeal the problem was vague branding as with ‘art,’ and a fear association with an art and technology festival. ‘technology,’” Mr. Clough said. “It’s much more a festival about creativity and innovation.” Not surprisingly, then, the new branding drops the terms “art” and “technology” in favor of the latter pairing. The new-look logo — a stylized flame — is a product of students working under David Moss, director of the Center for Design and Tech- nology Transfer at The Cleveland Institute of Art. Ingenuity design coordinator Sheila Hart and the students brainstormed to put it to use. “A logo doesn’t make a brand,” 8dbeaZiZ Ms. Hart said. “The next step was to try and figure out how this logo applies.” As a result, the “fest” part of Ingenuity’s branding has become HbVaa7jh^cZhh the equivalent of an aftermarket car part. It can be knocked off the logo completely or replaced with something else, as in the case of the 8]ZX`^c\ “IngenuityH2O” labels destined for bottled water at the festival.(Tagline: “quench your thirst creatively.”) And there won’t be tickets for admission, but “Ingenuity Passports.” The guitar-playing robot that has been the festival’s icon remains, though it has been updated with a flat-screen monitor for a head and the new flame logo where its face once was blank. In marketing the festival, Mr. Clough said organizers need to reach out to a broader audience. “If you’re an arts patron, you know about Ingenuity,” he said, “but I don’t think Ingenuity, the first couple years, resonated” with the general public. Ingenuity attendance was around DjgHbVaa7jh^cZhh8]ZX`^c\VXXdjcihd[[ZgndjbdgZ#;dgaZhh# 50,000 the first year and 70,000 in More because you get all the benefits of a checking account created Rewards: *Redeemable online, can combine cards to single rewards pool 2006, according to Mr. Clough. just for the needs of small businesses. 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