Jewels of Regions Cities Chateaux and Castles
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English Jewels of Regions Cities Chateaux and Castles Destination Manual #VisitCzechRepublic editionedition 2020 2018 Travel to the Czech Republic! Dear Colleagues and Partners, CzechTourism CzechTourism, founded by the Ministry of Regional Development of the Czech Republic, operates in the field of tourism as a client-focused marketing agency whose main objective is to promote the Czech Republic as a destination attractive to tourists using the campaign ‘Czech Republic – for you Land of Stories’. Our basic objectives include strengthening the competitiveness and prestige of the ‘Czech Republic’ brand. Traditionally, CzechTourism cooperates with international, national, and regional partners and supports important The successful presentation of the Czech cultural and sporting events. We prepare professional seminars, workshops, and training. The Tourism Institute Republic as a tourist destination monitors developments and trends in tourism in the Czech Republic and abroad, cooperates with the academic sphere, in domestic and foreign markets has and assesses the efficiency and contribution of the agency’s been the mission of CzechTourism activities to tourism in the Czech Republic. We manage the activities of an international network of In the period of 2019 through 2021, we have been and its foreign offices since 1993. 23 foreign representations, which implement 360° destination promoting the Czech Republic and its regions through the marketing in more than 40 world markets. We focus on campaign “Like a Czech”. The main topic we target on is product management and improving the quality of services in called “Cities – Gateways to the Regions”. In the year 2020 we the field of tourism, in particular by implementing the Czech are promoting particular chateaux and castles in each region; Service Quality System. We support and initiate marketing in detail we focus on historical landmarks close to Pardubice, and commercial measures through MICE events. Písek, Liberec, Olomouc, Hradec Králové and Třebíč towns. The main theme for this year is called “Chateaux and Castles”. The cooperation between public and private subjects and Which areas of cooperation are we offering? business partnerships both in the Czech Republic and The Czech Republic is a country with a rich cultural history abroad is our top priority. We initiated the foundation of the and unique architecture, and we invite you to all the regions “Touchpoint” platform. In cooperation with our partners to see for yourselves. — Sourcing, supporting and coordinating marketing activities in domestic and foreign markets we have been developing direct flight connections from — Organization of over 80 trade fairs worldwide each year strategic and creditworthy markets to our country. In 2018, I believe that our Destination Manual will be a valuable aid — 23 foreign offices operating in more than 40 countries we became the seventh member of “Tým Česko”, a project to your business activities. — Implementation of roadshows, workshops and round tables for B2B partners focused on supporting entrepreneurs in the Czech Republic. — Coordination of press and fam trips – participation in hundreds of trips for foreign journalists This Destination Manual has been created for you, our and tour operators in a year partners. It is designed as a practical tool and a useful piece of Jan Herget — Organization of regular meetings with the regional and B2B partners, support of significant events informational material for use in your business ventures. General Manager of CzechTourism — Publishing promotional materials about the Czech Republic – dozens of publications in various language versions — Supporting research and educational activities — Media presentation of the Czech Republic and the tourism industry Interested: www.visitczechrepublic.com Previous Destination Manual editions: 2017 2018 2019 All CzechTourism edition in one place: Cover photos: Štramberk, Ostrava www.czechtourism.com/trade-sites/ www.visitczechrepublic.com 1 Tourism is an important and dynamically Accommodation capacity in 2017 developing economic sector of the Czech Facilities Rooms Beds Total 9,007 205,324 526,788 Republic. The range of tourist attractions Hotel ***** 61 6,905 13,579 Tourism in the is wide and varied, with the quality of Hotel **** 653 39,725 80,221 tourism services ever improving. Plenty Other hotels and guesthouses 5,253 90,688 223,561 of enjoyment awaits not only lovers Campsites 515 9,091 33,473 of exploring, good food and unique Chalet parks and tourist hostels 973 17,334 61,405 Czech Republic experiences, but also sports enthusiasts, Others 1,552 41,581 114,549 business people or those seeking high- quality spa care. Arrivals to the CAE 2018 Average length of stay (days) Total 21,274,686 Total 3.61 Domestic 10,639,041 Domestic 3.70 Foreign 10,635,645 Foreign 3.52 Overnight stays Total 55,519,431 The product line Spas offers traditional treatment 7th Ranked the 7th safest destination out of 163 Domestic 28,710,139 processes of the oldest European spas in connection with the countries in the world Foreign 26,809,292 Product Lines natural therapeutic resources guaranteed by the indications list of the Ministry of Health – mineral springs, peat, natural gas, and climate. Czech spas are evenly distributed throughout 12 historical sites on the UNESCO Heritage List Foreign guests at collective accommodation establishments (CAE) The Czech Republic is represented by four product lines: the country, and thus offer a diverse range of treatment by country 2018 options. The Czech spa industry is characterised by world- UNESCO Intangible Cultural Heritage: 1) Cultural Tourism class experts and by high quality of treatment guaranteed by Country Number of guests Average length of stay 6 traditions (Slovácko Verbuňk, Shrovetide, 1. Germany 2,033,065 3.9 international certifications (EuropeSpa, EuropeSpa med, TÜV Falconry, Kings‘ Ride, Puppetry, Blueprint) 2) Active Tourism SÜD, ISO standards, etc.). The product Medical Tourism 2. Slovakia 734,910 3.0 represents a high standard of treatments provided in 3. Poland 620,414 3.1 3) Spas and Medical Tourism combination with short waiting times and affordable prices. 6 UNESCO Biosphere Reserves and 1 UNESCO 4. China 619,877 2.5 Global Geopark (nearly 6 % of total area) 5. U. S. A. 555,736 3.5 4) MICE The Spas and Medical Tourism product line offers two 6. Russia 545,406 5.4 exceptionally interesting spa places within a diverse range: Over 200 castles, chateaux 7. UK 496,807 3.5 The product lines are based on the main motivation of from one of the most famous spa town in Moravia to the 8. Republic of Korea 416,243 2.6 our target segments, and align both with the demand of youngest spa in the Czech Republic. All the recommended 9. Italy 409,903 3.7 tour operators and the supply of our business partners Czech spas are of the highest global renown with international More than 40 protected historical towns and the regions themselves. The individual product lines quality certification. The offer of spa and wellness services 10. Austria 299,162 2.9 complement each other, and together they create a powerful is accompanied with interesting trips, both educational and Sources: Czech Statistical Office (czso.cz); 33 spas synergetic effect with considerable pro-business potential. entertaining. Global Peace Index This year’s Cultural Tourism product line primarily focuses The MICE product line is provided by the Czech More than 100 golf courses Giant on selected cities, chateaux and castles. Regional cities Convention Bureau. Its main purpose is to promote the Mountains as gateways to the regions have a high potential in tourism, Czech Republic effectively as an ideal destination for holding just like the selected chateaux and castles as jewels of conferences and incentive events. 4 national parks and 26 protected Global Geopark landscape areas (nearly 16 % of total area) Bohemian regions. Both offer a wide range of adventure, from historic Paradise 5 Opočno to modern architectural sites, through unusual expositions, fun parks, events and festivals, attractive countryside, regional 12 mountain ranges higher than 1,000 meters Křivoklátsko 4 Chrudim Region Prague Hlinsko gastronomy, to the opportunities to learn about the lifestyle of Kutná Litomyšl young and creative people in the Czech Republic. Hora 2 Over 40,000 km of walking trails Žďár nad Sázavou Olomouc Telč The product line Active Tourism represents a top-class 6 Olešnice Holašovice range of services in the field of golf. Czech Mountains Over 44,000 km of cycling routes Třebíč Brno Kroměříž and mountain resorts with very good infrastructure both 3 White Bohemian Český 1 Carpathians in summer and winter seasons offer a varied programme, Lower 6 Vlčnov Forest Krumlov Strážnice especially for families with children. Czech Trails represent Over 480 km of ski slopes Morava Lednice a wide range of sports options, a dense network of walking Valtice and cycling markers, long-distance cycling routes Over 3,540 km of cross-country ski trails 12 historical sites on the UNESCO Heritage List connected to the European network, and wine trails. This year’s Active Tourism product line primarily focuses Over 320 km covered with artificial snow 6 UNESCO intangible heritage on five selected regions that provide excellent opportunities 1 – Slovácko Verbuňk for pleasant cycling in the first place, and on six selected 2 – Shrovetide door-to-door processions and masks in the villages Carrying capacity of 466,000 persons/hour of the Hlinecko area destinations for skiing and winter activities. They are 3 – Ride of the Kings in the south-east of the Czech Republic destinations that attract with both the diversity and ruggedness 4 – Puppetry in Slovakia and the Czech Republic of the countryside, and with the historic sites and other leisure Over 1,800 km of horse riding routes 5 – Falconry time opportunities, as well as very good infrastructure and 6 – Blueprint additional services. Lednice 6 UNESCO Biosphere Reserves and 1 UNESCO Global Geopark 2 Destination Manual 2020 www.visitczechrepublic.com 3 Cities, Chateaux and Castles Jewels of Regions Cultural Tourism Cities + Chateaux and Castles ........................