Political Ad Spend Campaign Mini-Report

POLITICAL AD SPEND CAMPAIGN MINI-REPORT

2018 MIDTERMS POLITICAL AD SPEND MAP Ten Senate races remain a toss up between the Democratic and Republican candidates, where results will determine which of the two takes control of the Senate. Through its window into local broadcast ad sales activity, Matrix Solutions mapped out the total value of ad buys for candidates in these markets during the general election season: TOTAL LOCAL BROADCAST POLITICAL AD SPEND IN TOP 10 2018 SENATE “RACES TO WATCH”

Democratic senatorial DEMOCRATIC SPEND $133,026,657 52% candidates have outspent their Republican opponents REPUBLICAN SPEND$123,077,453 48% by $9.9 million

ARIZONA NEVADA Kyrsten Sinema (D) $12,965,853 51% Jacky Rosen (D) $18,509,810 53% Martha McSally (R) $12,292,265 49% Dean Heller (R) $16,181,453 47%

FLORIDA NORTH DAKOTA Bill Nelson (D) $18,255,405 46% Heidi Heitkamp (D) $6,589,261 51% Rick Scott (R) $21,737,039 54% Kevin Cramer (R) $6,304,903 49%

INDIANA TENNESSEE Joe Donnelly (D) $18,743,887 60% Phil Bredesen (D) $12,897,704 48% Mike Braun (R) $12,603,844 40% Marsha Blackburn (R) $13,826,702 52%

MISSOURI TEXAS Claire McCaskill (D) $20,284,979 52% Beto O’Rourke (D) $5,301,520 56% Josh Hawley (R) $18,635,933 48% Ted Cruz (R) $4,107,297 44%

MONTANA WEST VIRGINIA Jon Tester (D) $8,825,145 50% Joe Manchin (D) $10,653,092 55% Matthew Rosendale (R) $8,681,950 50% Patrick Morrisey (R) $8,706,067 45%

METHODOLOGY Matrix Solutions looked at more than $256 million worth of relevant political ad sales to determine individual and total local broadcast spend of Democratic and Republican senatorial candidates in the toss up states of Arizona, Florida, Indiana, Missouri, Montana, Nevada, North Dakota, Tennessee, Texas and West Virginia – normalizing spend figures from the activity of 166 active accounts. Political ad spend in local TV was retrieved for the duration of each state’s 2018 general election campaign, starting from the most comprehensive full month in which the race began and tracking scheduled advertising through November 2018. Each candidate’s spend is inclusive of purchases made by Thursday, October 25th in their favor by PACs, political committees and organizations, and themselves, among others.