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A Quarterly Publication of Discovery Communications

Volume 6, Number 3, November 2013

04 05 06 Debuts Discovery Communications Named Earns Best First Dramatic Feature Film, to Interbrand's Annual "Best Global Third Quarter in Network THE CHALLENGER DISASTER, Brands" Report History Among Men 25-54 Premiering This November { a message from } David Zaslav

Discovery’s strong third quarter results 54 demographic was up 10% in primetime, once again demonstrate the sustained led by 18% growth at the Discovery strength of our brands and the myriad Channel. U.S. advertising revenue also of opportunities across our global grew 12% in the quarter. distribution platform. We are translating the consistent viewership gains we Internationally, as well this quarter, are delivering globally into strong Discovery again delivered double-digit advertising growth both domestically and viewership growth and, much like in internationally, while at the same time the U.S., the company’s international further leveraging our unique distribution advertising sales team is turning those footprint by capitalizing on the pay eyeballs into gains with 28% organic television evolution in many of advertising growth in the third quarter, our markets worldwide. including double-digit growth in every single region. As we continue to invest in Over the last several years, Discovery our organic growth, we also are making has continuously expanded market share, significant strides with integrating our grown advertising revenue and delivered recent SBS Nordic acquisition, and we profit growth, even as we invested remain committed to leveraging our significantly in developing new brands increased presence in these key markets. and strengthening our existing flagships. Since 2008 we have built several new networks off our existing distribution in the U.S., including , “…Discovery’s domestic , OWN: Oprah Winfrey networks delivered the Network, Hub Network and Velocity. We also have refocused existing networks best third quarter ever.” such as and Science, rolled ( ) out TLC and Investigation Discovery as international brands, and reinforced our Overall, Discovery heads into the final flagship networks Discovery and TLC, months of 2013 with continued financial both domestically and abroad. and operating momentum as we execute on our strategic priorities. The company’s In the U.S., this investment has focus remains building out its diverse resulted in sustained audience growth set of brands and further developing its with viewership across the portfolio up global distribution platform for long- nearly 60% over the last five years. In term growth, while delivering consistent this past quarter, Discovery’s domestic financial results and shareholder value. networks delivered the best third quarter ever. Viewership among the key adult 25-

David Zaslav is President and Chief Executive Officer of Discovery Communications and serves on the company’s Board of Directors. Discovery Launches Fierce New Digital Network

In October, Animalist joined the Discovery and Revision3 family of digital video networks, which also include TestTube and SourceFed. Debuting with nearly seven million monthly streams, the network boasts a robust slate of 15 original, short-form digital series exploring the primal connection between humans and animals through content as cute and ferocious as the stars themselves.

The network’s programming lineup includes several new shows, such as DISCOVERY SHARKS and ANIMALS WITH LOW SELF ESTEEM, which leverage Discovery’s incredible 25-year library of nature and animal footage, and also is designed to complement and support the growth of Discovery’s TV audiences. In addition, Animalist’s unique position and built-in native ad offerings allow advertisers and partners to join the mix in organic and engaging ways.

Animalist brings together a wide variety of talent, from the Internet’s most famous felines to established animal experts. Jackson Galaxy of Animal Planet’s MY CAT FROM HELL will headline a new show set to launch later this year. And, in an industry first, Animalist is introducing the “Cat Pack,” original shows featuring the biggest cat celebrities – including LIL BUB’S BIG SHOW, a brand new show featuring Colonel Meow, Cole the Black Cat and more to come.

All the furry fun can be accessed at Animalist.com, across mobile, YouTube and Xbox and in conjunction with additional distribution partners.

Nancy Daniels Tapped to Lead TLC

In September, Nancy Daniels was named Executive Vice President and General Manager for Discovery’s U.S. flagship female-targeted network, TLC.

Daniels takes the helm after a stellar run as Executive Vice President of Production and Development at Discovery Channel, where she helped steer the network’s focus on live events – most notably SKYWIRE LIVE, the most-watched cable event in the second quarter of 2013. Her credits also include some of Discovery’s most popular shows, including: BERING SEA GOLD, FAST N’ LOUD, NAKED AND AFRAID, MYTHBUSTERS and the Emmy award-winning DEADLIEST CATCH.

Prior to these roles, Daniels served as Senior Vice President of Production and Development at TLC, overseeing the launch of such diverse hits as CAKE BOSS, THE LITTLE COUPLE, and SARAH PALIN’S ALASKA. She also helped guide the ratings resurgence of the long-running hits WHAT NOT TO WEAR and SAY YES TO THE DRESS.

Velocity Brings Programming to U.S. Audiences Velocity and the leading European sports media group, Eurosport, announced a partnership that will bring the flagship TV network to U.S. audiences for the first time in its 24-year history. Viewers will be treated to iconic programming including: "2013 FIA European Rally Championship," "British Superbikes," "The Silk Way Rally" and "The Abu Dhabi Desert Challenge."

In December 2012, Discovery announced that it had acquired a 20% minority interest in Eurosport Group (Eurosport International and Eurosport France) from parent company TF1. Eurosport is the only pan-European sports channel reaching 130 million subscribers in 59 countries across Europe. The agreement also provides Discovery with the option to increase its ownership stake over time.

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 3 Science Channel Debuts First Dramatic Feature Film, { cover story } THE CHALLENGER DISASTER, Premiering This November

Americans sat in stunned silence on investigation, unafraid of raising THE the morning of January 28, 1986, questions in the face of pressure from CHALLENGER as the Space Shuttle Challenger several commission members. With tragically exploded in the clear blue unwavering persistence he employed DISASTER sky over Cape Canaveral, Fla. Just 73 exceptional integrity and scientific seconds into Challenger's 10th mission, logic to determine that two of the America's dreams of reaching beyond shuttle's O-rings failed during launch. Earth suffered a horrific setback. In the months following, a special Co-produced by the BBC, THE Presidential Commission worked to CHALLENGER DISASTER features determine the explosion's cause in the powerful performances from an hopes of making future spaceflight all-star cast that is headlined by missions safer. Of the 14 commission Academy Award-winning actor members from the domains of NASA, William Hurt ("Altered States," "Kiss the military and other affiliated of the Spider Woman," "Children of organizations, one person stood apart a Lesser God," "History of Violence," as an independent voice – Nobel Prize- "Into the Wild," "Too Big To Fail") winning scientist Dr. Richard Feynman. as the brilliant physicist Dr. Richard Feynman. Joining Hurt is actor Bruce Science Channel's first dramatic feature Greenwood ("Thirteen Days," "Star film, THE CHALLENGER DISASTER, Trek," "Super 8," "I, Robot") who premiering Saturday, November 16 from plays fellow commissioner U.S. Air 9-11 p.m. ET/PT, is the riveting story of Force General Donald Kutyna in the Dr. Feynman's role on the Presidential second lead role. He is joined by Brian Commission. Based upon Feynman's Dennehy ("First Blood," "The Belly of book, "What Do You Care What Other an Architect," "Bunker Hill," "Twelfth People Think?," THE CHALLENGER Night") as William Rogers, Chairman DISASTER chronicles Feynman's efforts of the Presidential Commission, to uncover the cause of the Challenger actress Joanne Whalley ("The Singing explosion by deftly navigating the Detective," "Edge of Darkness," many vested interests represented "The Virgin Queen," "The Borgias") on the commission, and his ability to who plays Feynman's wife Gweneth, quickly learn everything about the and Eve Best ("The King's Speech," vast complexity of the space shuttle. "Nurse Jackie," "The Shadow Line," "Shackleton") as astronaut Sally Ride. Feynman was chosen by William Robert Graham, one of his former students and As a companion to the fictional drama NASA's acting administrator, to lend THE CHALLENGER DISASTER, Science his skills to the commission. Reluctant Channel is airing FEYNMAN: THE to participate, Feynman followed his CHALLENGER on Monday, November scientific instincts during the 18 at 10 p.m. ET/PT. This special one- hour documentary, narrated by Bruce Greenwood, examines the remarkable life of Dr. Richard Feynman, including his work on the Challenger and his role in The Manhattan Project, a U.S. government backed program that operated during the 1940s and led to the creation of the first atomic bombs. Discovery Communications Named to Interbrand's Annual "Best Global Brands" Report Interbrand, the world’s leading brand consultancy, has named Discovery Communications to its annual report of the “Best Global Brands.” Ranking 70th of 100 in its first appearance in the report, Discovery is the highest ranked new entrant for 2013 and was one of only three global programmers on the list.

The Interbrand Best Global Brands report is compiled using an ISO-certified methodology that analyzes the many ways a brand touches and benefits an organization, from driving bottom- line business results to delivering on customer expectations. Key criteria include a company’s financial performance, how the brand influences consumer choice, and the strength the brand has to command a premium price or secure earnings for the company.

Discovery Channel and Hub Network Recognized for Outstanding Programming

This awards season, Discovery Channel was recognized with some of the industry’s highest honors and awards. DEADLIEST CATCH, which wrapped its 9th season in July, brought home two Emmys for “Outstanding Cinematography for Reality Programming” and “Outstanding Picture Editing for Reality Programming,” at this year’s Primetime 3 Emmys® Creative Arts Emmys®. SKYWIRE LIVE WITH , not eligible for an actual Emmy until next year, was voted Emmy’s “Top TV Moment of the Year” by viewers in a CBS online poll – beating out "Game of Thrones," "The Golden Globes," and the "Super Bowl" to name a few. In addition, WINGED PLANET won for “Outstanding Cinematography: Documentary and Long Form” at the News & Doc Emmy® Awards.

Hub Network also received recognition recently, garnering five honorable mentions from the CableFax Awards for Best Show or Series: Reality–Competition/Game Show for FAMILY GAME NIGHT; Best Show or Series: Children’s for R.L. STINE’S THE HAUNTING HOUR: THE SERIES and THE AQUABATS! SUPER SHOW!; and Best Show or Series: Animated for LITTLEST PET SHOP and TRANSFORMERS PRIME BEAST HUNTERS. In just three years on air, the Hub Network has won 23 awards for its programming, including 5 honorable mentions multiple Emmy, Kidscreen, CableFax and Cynopsis Media awards.

Discovery Channel Ranks #1 in Syndicated Cable Network Study for 20th Year in a Row Discovery Channel earned top rankings in the 2013 Cable In a new study measure, Discovery Channel also ranked #1 Subscriber Study – Evaluation of Basic Cable Networks, as a favorite channel and #1 in importance to the enjoyment a syndicated cable network study from Beta Research of cable, among adults who would definitely switch cable Corporation, one of America’s premier research companies. providers if the channel was dropped by its cable distributor.

For the 20th year in a row, Discovery Channel ranked #1 Animal Planet also earned high marks in the study. Animal among total adults in importance to the enjoyment of cable, Planet tied for 1st for average viewer satisfaction score #1 (tie) for its average perceived value among total adults among female viewers. Among persons who would switch and #1 (tie) as a favorite basic cable channel. providers if a channel were dropped, Animal Planet tied for 2nd on importance to the enjoyment of cable.

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 5 watch with the world: ratingshighlights

Best Performance in a Decade The third quarter of 2013 was TLC’s best third quarter performance in a decade with households, persons 2+ and women 25-54 delivery. In primetime, TLC was the #4 ad-supported cable network in delivery among women 18-49 and placed among the top 10 ad-supported cable networks in delivery among women 25-54 (#6) and women 18-34 (#7). Some of the top runners in the quarter included huge ratings success on Tuesday, where the season seven return of and a strong episode performance by THE LITTLE COUPLE made TLC the #2 ad-supported cable network on the night among women 25-54/18-49. The season finale of also received record-breaking numbers, posting the series’ highest households, persons 2+ and women 25-54 delivery ever, averaging over 3.2 million viewers.

Best Third Quarter in Network History Among Men 25-54 LONG ISLAND MEDIUM Premiere Shatters Records On-Air and Online The success of hit series AMISH MAFIA, DEADLIEST CATCH, NAKED AND AFRAID, On Sunday, October 6, TLC premiered the new season of its GOLD RUSH – SOUTH AMERICA, FAST N’ hit series LONG ISLAND MEDIUM with an unprecedented live LOUD coupled with a strong start for freshman event where four viewers won readings with the show’s series TICKLE and STREET OUTLAWS and medium, Theresa Caputo. The new season premiered as the the success of helped Discovery Channel deliver #1 program on cable (excluding sports) among persons 2+ the most-watched third quarter among men 25-54 in network viewers, delivering 2.6 million viewers and earning the spot history. The network also earned its fourth consecutive quarter of the #2 program among all cable with women 25-54. The of year-over-year growth in both persons and men 25-54 premiere also drove TLC's most social night ever, with upwards delivery, and double-digit increases in persons 25-54 versus the of 165,000 fans of Caputo Tweeting while watching the show. same quarter in 2012 and in year-to-date growth in the same The #LongIslandMedium hashtag was used more than 880,000 demographic versus the same time period last year. times, trending on Twitter in the U.S. along with eight other terms and hashtags.

Most-Watched SHARK WEEK Ever Continuing in the Top 20 SHARK WEEK 2013 was the most watched in the event's 26- year history across all key demographics including persons, Animal Planet achieved its most-watched men and women 25-54/18-49/18-34, from August 4-10. SHARK third quarter ever in primetime and total WEEK’S first-ever late-night talk show, SHARK AFTER DARK, day among major key demographics, out-delivered every late-night cable talk show competitor including persons 2+ viewers, households, persons 25-54 including Comedy Central's “The Daily Show with Jon Stewart” and persons 18-49. For the third consecutive quarter, Animal and “The Colbert Report,” TBS' ”Conan,” 's "Watch What Planet ranked among the top 20 ad-supported cable networks Happens Live” and E!'s “Chelsea Lately” in persons 25-54 and based on men 25-54 delivery (#19). The network also ranks 18-49 delivery. SHARK AFTER DARK also beat all of the above among the top 20 cable networks in 2013 to date (#16). late-night cable talk shows among the coveted persons 18-34 Success was driven by strong performances of TREEHOUSE demo (no exclusions) August 4-7. Additionally, SHARK WEEK MASTERS, CALL OF THE WILDMAN, GATOR BOYS and TANKED. 2013 ranked as Discovery Channel's most social programming event to date, generating more than 2.6 million Tweets from August 4-10 (a 63% increase over 2012's record-breaker). Monster Hits Push Ratings to All-Time Highs Eight Consecutive Quarters of Growth Destination America ended the third quarter The Hub Network marked eight consecutive on a ratings high note as the network achieved quarters of growth as of the third quarter of 2013. its best quarter ever in primetime and total The network demonstrated year-to-year growth in day delivery among key demographics total day with key kid measurements, persons 2+ including persons 2+, households and persons 25-54. September and households due to the strength of its popular 2013 also ranked as DA’s best September ever in primetime and series, including THE AQUABATS! SUPERSHOW!, R.L. STINE’S total day delivery among key demographics, all driven by the THE HAUNTING HOUR: THE SERIES, SHEZWO, GOOSEBUMPS success of several new and returning original series. and FAMILY GAME NIGHT, as well as MY LITTLE PONY FRIENDSHIP IS MAGIC, LITTLEST PET SHOP, TRANSFORMERS MOUNTAIN MONSTERS continued to be a monster hit for PRIME BEAST HUNTERS and : CLASH OF THE DUEL the network performing triple digits above the network’s MASTERS. The strength of the Hub Network’s Monday through third quarter average among all key demographics delivery Sunday primetime movie lineup also contributed to the third including: persons 25-54, men 25-54, persons 18-49, men quarter growth. 18-49, households and persons 2+. Premiere episodes for BUYING ALASKA and newcomer in the “Buying” franchise, Also, for the ninth consecutive quarter, the Hub Network was tops BUYING THE BAYOU were up double digits above Destination in co-viewing, an important measurement for advertisers looking America’s third quarter primetime average among delivery to reach families. The Hub was the most co-viewed children’s in key demographics including persons 25-54, men 25-54, network among kids 2-11 watching with adults 18-49. households and persons 2+. The new series, DEEP FRIED MASTERS also had a strong debut with premieres performing Breaking Records Across double-digits above the network’s primetime average among Western Europe key demographics delivery. A string of new records were set by Discovery Networks Western Europe during the third quarter. Best ever portfolio results were Double-Digit Growth in Third Quarter achieved in Germany, , Netherlands, Spain and UK in August. OWN: scored its Italy stood out with its portfolio share reaching 10% for the first highest rated quarter in network history time. The Netherlands was not far behind achieving an 8.1% delivering double-digit growth in third share. In the UK, the portfolio reached a record of 2.6% for two quarter primetime 2013 versus second quarter (+31% among consecutive months. In Germany, the portfolio hit women 25-54; +35% in total viewers; +49% average audience 2% for the first time, whilst in Spain the among women 25-54). Among all ad-supported cable networks, portfolio hit a record 2.8%. OWN ranked #3 in African-American women 25-54 and #26 in the network’s key demo of women 25-54, its highest quarterly Several flagship channels rank. In addition, OWN was Wednesday nights #1 network in also had their highest all of television for African-American women 25-54 and #2 on shares ever in August: Tuesday nights. Discovery Channel in the Netherlands and Belgium; The quarter high was driven by the network’s flagship series DMAX in Italy; DMAX in OPRAH’S NEXT CHAPTER (Sundays at 9 p.m.), the Emmy- Germany; Quest in the winning OPRAH’S LIFECLASS (Sundays at 9 p.m.), Tyler Perry’s UK; TLC in the UK; and THE HAVES AND THE HAVE NOTS (Tuesdays at 9 p.m.), LOVE TLC in the Netherlands. THY NEIGHBOR (Wednesdays at 9 p.m.) and FOR BETTER OR Across Western Europe, FOR WORSE (Wednesdays at 9 p.m.), and the return of the flagship Discovery popular Saturday night lineup IYANLA: FIX MY LIFE (Saturdays Channel continues to show at 9 p.m.), WELCOME TO SWEETIE PIES’ (Saturdays at 9 p.m.) encouraging growth with an 8% and SIX LITTLE MCGHEES (Saturdays at 10 p.m.). uplift so far this year.

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 7 TUNE IN: PROGRAMMINGhighlights

Backwoods Bootlegging on Discovery Channel and difficult time. Selections from this collection are read by celebrities “White Lightning,” “Bathtub Gin,” or just plain “Moonshine,” it's to commemorate the 50th anniversary of Kennedy's assassination. called many things, but what’s consistent across county lines is the TLC Explores the FLDS fact that it’s illegal and made in secret. Returning Tuesdays begin- ning November 5 at 9 p.m. on Discovery Channel for a third season, Often in the headlines for its extreme beliefs and behaviors, no series MOONSHINERS tells the story of those who make their brew off in has fully explored the Fundamentalist Church of Jesus Christ of Lat- the woods using camouflaged equipment, and the law enforcement ter-Day Saints, until now. This fall, TLC premieres two new series that tasked with keeping them honest. take viewers on a remarkable exploration of faith, fear and strength.

Surviving the Alaskan Wilderness The first, BREAKING THE FAITH, premiering November 24, shares off the grid has never been more riveting, ALASKA: THE LAST the story of eight young men and women who are trying to build a FRONTIER, airing Sundays at 9p.m. beginning October 6 on Discov- new life outside of the FLDS, either by choice, or by force. The young

ery Channel, follows singer-songwriter Jewel's family – the Kilchers – men are cast-outs from their homes and not welcomed back, while who must hunt, gather, garden and raise livestock in order to provide the women are escaping the controlling ways of the community – enough food to ensure their survival. This year, the family has to including arranged marriage and a life of complete submission – and conquer glacial rivers, fight against menacing predators and find new are hoping for a better life on the outside. Then, ESCAPING THE sources of food supplies. The Kilchers also get some exciting news PROPHET, coming in December, follows ex-FLDS member Flora Jes- that brings the family even closer together. sop on her mission to take down one of the most reportedly danger- ous polygamist cults in America. Flora, a social activist, an advocate Additionally, ALASKA: THE LAST FRONTIER features a theme song for abused children endured extreme abuse during her life in the of the same name penned by Atz Kilcher, who wrote the song as an church, until she escaped at the age of 16. Now, she works closely ode to the rough and tumble life of the Alaskan homesteader. Per- with law enforcement and a network of inside informants to help formed as a duet with his daughter, Jewel, the song plays during the rescue runaways and extract victims within the community. show’s Main Title and a full-length version is available on iTunes as TREEHOUSE MASTERS Climbs to New Heights part of a Soundtrack EP produced by Discovery MusicSource. ALAS- on Animal Planet KA: THE LAST FRONTIER is produced by Discovery Studios. Daniel Soiseth and Grant Kahler are executive producers for Discovery Returning for a second season this January on Animal Planet, TREE- Studios, while Cameo Wallace is executive producer for Discovery. HOUSE MASTERS continues to inspire as master builder Pete Nelson and his team hammers out the most outrageous treehouses designed Remembering Camelot On TLC to delight every whimsy. This season, Pete goes out on a limb travers- Based on the book "Letters to Jackie: Condolences from a Grieving ing the country with unique builds, including a man-cave in Dallas, a Nation" by Ellen Fitzpatrick, TLC will air LETTERS TO JACKIE: REMEM- dream treehouse for a young, hip freestyle skier in Pennsylvania and BERING PRESIDENT KENNEDY on November 17. The two-hour event re- an Indiana Jones-style treehouse for a family in the Poconos. members the 35th president through some of the more than 800,000 Celebrating 10 Years of Puppy Bowl letters sent to the First Lady immediately following her husband’s death, when she helped lead a grieving nation and her family through a dark The pup-culture phenomenon PUPPY BOWL returns to Animal Planet

8 on February 2 at 3 p.m. with an all-adorable cast that's itching to play avalanches to prevent catastrophe to fascinating characters like Jim in a winning combination of terrier tackles, canine touchdowns and James, the one-handed handyman, learn what it takes to keep this puppy penalties. This year's big game marks the 10th anniversary of train on track. the hit franchise, and features a wobbling parade of penguins that will cheer for their favorite players, slow motion Cute Cam, water-bowl Velocity Shifts into High Gear with AMERICARNA cam, Kitty Half-Time Show and commentary from @MeepTheBird. The all-new series AMERICARNA chronicles how American culture and car culture go hand-in-hand. From the dirt road races of the See the Future on Science Channel 1930s to the drag strips of Southern California in the 1950s, auto- Everyday scientists are uncovering radical breakthroughs that already motive history has left an indelible imprint on the American experi- have fundamentally changed the way we think about the world. The ence. Hosted by legendary NASCAR crew chief Ray Evernham, the

technologies being developed in labs have already planted the seeds show lifts the hood on America’s four-wheeled history. AMERICAR- of radical change to the human condition, but will mankind have the NA premieres on Velocity in early 2014. foresight to use those powers wisely? FUTURESCAPE, a six-part docu-series premiering November 19 on Science Channel, will unveil Halloween on the Hub Network these incredible discoveries with each episode exploring a different Just in time for the big day, Hub Network held its first HALLOWEEN revolution that will critically alter life as we know it. BASH. The two-hour star-studded event aired on October 26, and fea- tured a nationwide costume competition judged by a panel of celebrity Pumpkins Take Flight… Again presenters, including Martha Stewart and performer Coco Jones. This Thanksgiving on Science Channel, pumpkins become projectiles once again with the return of PUNKIN CHUNKIN. This annual televi- The extravaganza was hosted by actor and comedian, Kenan Thomp- sion event has become as much of a tradition as the turkey, stuffing son, and featured a performance by pop-star Cody Simpson, and and cranberry sauce. Now in its 28th year of competition, PUNKIN several celebrity presenters. CHUNKIN has become a pop culture phenomenon, inspiring count- The network used the big night to debut the all-new series SPOOKS- less backyard warriors looking to re-create the wacky rituals that VILLE, which aired immediately following the HALLOWEEN BASH. make up this autumnal event. The October premieres kept rolling with the debut of SABRINA All Aboard with RAILROAD Alaska on SECRETS OF A TEENAGE WITCH, an all-new animated series starring Destination America Ashley Tisdale, and the return of R.L. STINE’S THE HAUNTING HOUR: THE SERIES, winner of the 2013 Daytime Emmy Award for “Out- Destination America’s new series RAILROAD ALASKA, premiering in standing Children’s Series.” November, follows an elite crew of rail workers and off-the-gridders. These brakemen, engineers, construction crews, mechanics and train drivers battle against ferocious weather and treacherous terrain to keep Alaska’s critical 500-mile long railroad rolling. From controlled

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 9 Discovery Networks International Celebrates Bear Grylls’ Homecoming

London’s historic Battersea Power Station was transformed into a fiery inferno to celebrate the launch of DNI’s brand-new exclusive program, BEAR GRYLLS: ESCAPE FROM HELL.

Kicking off the event in typical Bear splendor, the ultimate survivalist rappelled down the side of the iconic power station while lifelike light projections and pyrotechnics engulfed the building. Once on the ground in spectacular fashion, Bear joined Discovery CEO David Zaslav and British presenter Richard Bacon on stage for a Q&A.

From the scorching Saharan desert to the snow covered mountains of North America to the bug-infested jungles in Guatemala, BEAR GRYLLS: ESCAPE FROM HELL features gripping, in-depth survivor interviews that give a revealing look at the resilience and strength of the human spirit when it’s faced with raw and phenomenal adversity. The six-part series will air in more than 220 countries and territories beginning in October.

Discovery Commerce Tastes Sweet Success with CAKE BOSS Consumer Products

The CAKE BOSS brand continues to grow beyond TV as Discovery’s Commerce division successfully launches multiple new consumer product lines and actively looks for opportunities to extend the consumer experience at retail. Within the last year, the Discovery Commerce group opened Domestic Distribution Brings Cake Boss Cafe, the dine-in café/bakery in high-trafficked Times Square, debuted a line of Cake Boss cakes at grocery stores across the country SHARK WEEK to Affiliates and created a line of Cake Boss stationery and party goods. In addition, Discovery Channel’s 26th annual SHARK WEEK Cake Boss boxed mixes and frostings, four varieties of ready-made Cake was not only one of the most watched weeks Boss cupcakes and additional Cake Boss buttercream cakes hit stores. in network history, but was also supported by one of Domestic Distribution’s most robust At the end of September, the 250+ SKU line of Cake Boss bakeware, affiliate promotion campaigns to date. Working serveware and decorating tools launched at Michaels and is rolling with Time Warner Cable, Cox Communications out to over 35 retailers throughout 4Q13 including Kohl’s, JCPenney, and among others, Discovery’s Target and Walmart. The line is also available at multiple ecommerce Domestic Distribution team partnered destinations, including a Cake Boss bakeware shop at TLCstore.com. with all of the top affiliates to promote and By the end of the year, Cake Boss consumer products will be available leverage the iconic summer franchise. in nearly 20,000 retail doors with even more to come in 2014. Affiliates proved that they were just as excited about SHARK WEEK as their customers with promotions that included customer loyalty/reward programs, VOD promotions, retail store events, local market screenings, pay-per-view movie tie-ins and digital/social media campaigns. Discovery’s Partner Marketing team supplemented the effort creating customized, multiplatform assets and events for affiliate partners to leverage as part of the promotion. The results were powerful totaling $3 million in unpaid media and over 65 million impressions. 10 Discovery Education and Carroll County Public Schools Join Forces Discovery Education and Carroll County Public Schools (CCPS) recently announced an in- depth partnership that will create 21st-century learning environments in classrooms dis- trictwide. Supported by a competitive grant from the Maryland Digital Learning Innovation Program, students in grades 3-8 will now have access to Discovery’s fully interactive Science Techbook™, which features state-of-the-art lesson plans that can be used on any computer or tablet.

Additionally, all K-12 classrooms will have access to more than 155,000 dynamic digital learning objects through the Streaming Plus service. Educators will also receive in-depth professional development, while also connecting with their peers to foster valuable networking and idea sharing,

Discovery Education Showcases the Path to Digital Transformation with Innovative Virtual Workshop Series In September, Discovery Education presented a new week-long we- preparing schools for a shift in cultural thinking to best implement binar series called One Community, Five Voices, which focused on digital learning environments. It also featured an interview between the roles administrators, principals, teachers, parents and students Discovery Education’s Lance Rougeux and Delsia Easley, an Atlanta play in creating and sustaining the school environments critical principal, the two talked about Easley’s success in motivating teach- to the transition from static textbooks to dynamic digital learning ers to embrace digital resources. Additionally, a Michigan teacher environments. presented a sample classroom lesson demonstrating the power of digital tools, while a parent from North Carolina, discussed how digi- The series featured a presentation from Dr. Valerie Truesdale, tal technology has positively influenced his children and enhanced who serves as Chief Learning Services Officer for North Caro- their experience in the classroom. lina’s Charlotte-Mecklenburg Schools, offering her perspective on

did you know? Discovery Channel Australia’s ›expanding› offerings at www. Working Mother magazine ABALONE WARS was recently discoverymusicsource.com. has named Discovery recognized as the “Most Communications as one of the Outstanding Documentary” at Discovery Networks Asia-Pacific 2013 Working Mother 100 Best 11th annual ASTRA Awards. and General Manager Tommy Companies for its commitment Lin have received the National to progressive workplace TLC will launch in Germany in Defense Education Achievement programs, including child care, 2014 as a free-to-air channel Award in recognition of flexibility, advancement and complementing the male- TAIWAN’S MILITARY ELITE. paid family leave. focused DMAX channel. Science Channel celebrated its Animal Planet President and DYNAMIC RANGE, a boutique position as the official media General Manager Marjorie production music library sponsor for the second annual Kaplan was recently inducted offering cutting-edge sounds Manufacturing Day on October into the CableFAX Program from the top composers working 4 with a day-long marathon of Hall of Fame and she was today, is now available to all its hit series, HOW IT’S MADE, recognized as a “Woman to Discovery Network production the official program sponsor of Watch” by Women In Cable vendors through Discovery the event. Telecommunications. MusicSource’s constantly

A Quarterly Publication of Discovery Communications | NOVEMBER 2013 11 facts & figures

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational content and services to schools, including an award-winning series of K-12 digital textbooks, and it owns and operates a diversified portfolio of digital media services, including Revision3.

global reach International Networks As of As of Cumulative Global Subscribers...... 2.2 billion Sept 2013 Sept 2012 Countries & Territories...... 224 Discovery Channel...... 336...... 316 Worldwide Networks...... 196 Animal Planet...... 293...... 278 Languages...... 45 TLC...... 241...... 205 Network Entertainment Brands...... 50 Switchover Media...... 104...... n/a Discovery Science...... 80...... 73 VIEWING subscribers (in millions) DMAX...... 78...... 73 Investigation Discovery...... 72...... 60 US Networks As of As of ...... 72...... 59 Sept 2013 Sept 2012 Discovery Home & Health...... 63...... 53 Discovery Channel...... 100...... 99 ...... 55...... n/a TLC...... 99...... 98 ...... 45...... 40 Animal Planet...... 97...... 96 Quest...... 26...... 30 OWN: Oprah Winfrey Network ...... 86...... 80 ...... 25...... 38 Investigation Discovery...... 84...... 78 Discovery World...... 24...... 24 Science...... 78...... 76 SBS Nordics...... 24...... n/a The Hub Network ...... 73...... 70 Discovery Max...... 17...... 17 Military Channel ...... 63...... 60 Shed...... 12...... 12 Destination America ...... 60...... 59 ...... 11...... 12 Velocity...... 55...... 43 Discovery HD Showcase...... 8...... 11 Discovery Fit & Health ...... 49...... 48 Discovery HD Theater...... 6...... 5 3net...... 40...... n/a Discovery HD World ...... 5...... 3 Discovery en Español...... 5...... 5 Discovery Civilization ...... 5...... 4 ...... 4...... 4 Discovery Travel & Living...... 4...... 18 ...... 2...... 2 Digital Media Highlights • 40+ Digital Video Channels • 600 Hours of Original Online Video in 2013 • 70+ Million Monthly Unique Visitors

Subscriber numbers as of September 30, 2013, according to The Nielsen Company in the US and internal data review and external sources outside of the US. Subscriber numbers include unbranded programming blocks in China, which are generally provided without charge to third-party chan- nels and represented approximately 280 million cumulative subscribers as of September 30, 2013. US Hispanic networks are distributed to US sub- scribers, but are operated by and included as part of Discovery International Networks for financial reporting and management purposes. Internet traffic data as of September 30, 2013, according to ComScore, Inc.

WORLD HEADQUARTERS DISCOVERY NETWORKS Discovery Networks Discovery Networks DISCOVERY NETWORKS One Discovery Place ASIA-PACIFIC Western Europe CEEMEA LATIN AMERICA/US Silver Spring, MD 20910 3 Changi Business Park Chiswick Park Building 2 59 Zlota Street HISPANIC TEL: 240.662.2000 Vista 566 Chiswick High Road Zlote Tarasy. Lumen Build- 6505 Blue Lagoon Drive #03-00 London - W4 5YB, England ing Suite 190 Singapore 486051 TEL: 44.208.811.3000 00-120 Warsaw, Poland Miami, FL 33126 TEL: 65.6510.7500 TEL: 011.48.22.365.11.00 TEL: 786.273.4700

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