Demographics
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Precision Targeting Planning Worksheet (UK Paid Placements) DEMOGRAPHICS Basic Demographics Detailed Demographics Inc Exc Location And Or Exc Education And Or Exc Relationship US only Everyone in this location Education Level Relationship status And Or Exc Politics (US) Country [select] Associate degree Civil Union Likely engagement in US political content Region [select] College grad Complicated (conservative) City [select] Doctorate degree Divorced Likely engagement in US political content Postcode [open field] High school grad Domestic Partnership (liberal) People who live in this location In college Engaged Likely engagement in US political content Country [select] In grad school In a relationship (moderate) Region [select] In high school Married City [select] Master's degree Open relationship Postcode [open field] Professional degree Separated And Or Exc Multicultural Affinity (US) People recently in this location Some college Single African American (US) Country [select] Some grad school Unspecified Asian American (US) Region [select] Some high school Widowed Hispanic (US - All) City [select] Unspecified Hispanic (US - Bilingual) Postcode [open field] Fields of Study [open fields] Hispanic (US - English dominant) People travelling in this location Schools [open fields] And Or Exc Parents Hispanic (US - Spanish dominant) Country [select] Undergrad Years [open fields] Parents (All) Region [select] State Range (1980-2021): _________ New Parents (0-12 months) City [select] Parents with toddlers (01-02 years) And Or Exc Household Income (US) Postcode [open field] Parents with preschoolers (03-05 years) Top 5% of ZIP codes (US)an American (US) And Or Exc Life Events Parents with early school-age children Top 10% of ZIP codes (US)an American (US) Anniversary within 30 days (06-08 years) Top 10%-25% of ZIP codes (US)an American (US) Inc Exc Gender Anniversary within 31-60 days Parents with preteens (08-12 years) Top 25%-50% of ZIP codes (US)an American (US) All Anniversary within 61-90 days Parents with teenagers (13-18 years) Men Away from family Parents with adult children (18-26 years) Women Away from hometown Birthday Month [select month] Upcoming birthday And Or Exc Work Inc Age Friends of Employer(s) [open fields] 13-65+ years [open fields] Close friends of Men with a State Employer(s) _________________ State Age Range: ________________ Birthday in 0-7 days Job Titles [open fields] Close friends of Men with a State Job Title(s) ___________________ Birthday in 7-30 days Industries Inc Languages Close friends of Women with a Administrative Services [open fields] Birthday in 0-7 days Architecture and Engineering State Language(s): ________________ Close friends of Women with a Arts, Entertainment, Sports and Media Birthday in 7-30 days Business and Finance Close friends of people with a Cleaning and Maintenance Services Inc Exc Custom Audience Options Birthday in a month Community and Social Services Custom Audience [people who have Close friends of people with a Computation and Mathematics already interacted with your audience] Birthday in a week Construction and Extraction Lookalike Audience [reach new people on Friends of Recently Moved Education and Libraries Facebook who are similar to your most Friends of newly engaged people Farming, Fishing and Forestry valuable audiences] Friends of newlyweds Food and Restaurants Long distance relationship Government Employees (Global) New job Healthcare and Medical Services Inc Exc Connections New relationship IT and Technical Services People who like your Page Newly engaged (1 year) Installation and Repair Services Friends of People who like your Page Newly engaged (3 months) Legal Services People who used your app Newly engaged (6 months) Life, Physical, and Social Sciences Friends of People who used your app Newlywed (1 year) Management People who responded to your event Newlywed (3 months) Military (Global) [plus Advanced Combinations of the above] Newlywed (6 months) Production Recently moved Protective Service Sales Transportation and Moving Veterans (US) INSTRUCTIONS HOW TO USE THIS AD TARGETING PLANNING WORKSHEET 1. Carefully review the ad targeting options presented across the three (3) pages of this document (Demographics, Behaviours and Interests) 2. Decide which targeting types to include in your audience selection by placing a mark in an adjacent green 'AND' box or orange 'OR' box. Selecting a green box will include the selected category AND any others you choose within that section (effectively narrowing your selection). Selecting an orange box will include that category OR any others you choose within that section (effectively widening your selection). To select an entire category tick an orange 'ALL' box where available. 3. Decide which targeting types to exclude in your audience selection by placing a mark in the adjacent 'EXC' box. Where available, you can exclude an entire category by placing a mark in a red 'ALL' box. 4. Once your targeting choices are complete, decide: (a) is the targeted audience large enough to warrant investment? (b) what's the Perfect Message to deliver to audience you've defined? (c) will you use a Facebook Ad or a Boosted Post to deliver your message? 5. Need more help and expert support? Email us at [email protected] © 2019 www.wildorangemedia.com. All rights reserved. Data compiled April 2019, subject to change. Page 1 of 3 Precision Targeting Planning Worksheet (UK Paid Placements) INTERESTS And Or Exc And Or Exc And Or Exc And Or Exc ALL ALL Business and industry ALL ALL Entertainment ALL ALL Fitness and Wellness ALL ALL Hobbies and Activities Advertising ALL ALL Games Bodybuilding ALL ALL Arts and music Agriculture Action games Meditation Acting Architecture Board games Physical exercise Crafts Aviation Browser games Physical fitness Dance Banking Card games Running Drawing Investment banking Casino games Weight training Drums Online banking First-person shooter games Yoga Fine art Retail banking Gambling Guitar Business MMO games Painting Construction MMO role-playing games And Or Exc Performing arts Design Online games ALL ALL Food and drink Photography Fashion design Online poker Alcoholic beverages Sculpture Graphic design Puzzle video games Beer Singing Interior design Racing games Distilled beverage Writing Economics Role-playing games Wine Current events Engineering Shooter games Beverages Home and garden Entrepreneurship Simulation games Coffee Do it yourself (DIY) Health care Sports games Energy drinks Furniture Higher education Strategy games Juice Gardening Management Video games Soft drinks Home Appliances Marketing Word games Tea Home improvement Nursing ALL ALL Live events Cooking Pets Online Ballet Baking Birds Digital marketing Bars Recipes Cats Display advertising Concerts Cuisine Dogs Email marketing Dancehalls Chinese cuisine Fish Online advertising Music festivals French cuisine Horses Search engine optimization Nightclubs German cuisine Pet food Social media Parties Greek cuisine Rabbits Social media marketing Plays Indian cuisine Reptiles Web design Theatre Italian cuisine Politics and social issues Web development ALL ALL Movies Japanese cuisine Charities and causes Web hosting Action movies Korean cuisine Community issues Personal finance Animated movies Latin American cuisine Environmentalism Credit cards Anime movies Mexican cuisine Law Insurance Bollywood movies Middle Eastern cuisine Military Investment Comedy movies Spanish cuisine Politics Mortgage loans Documentary movies Thai cuisine Religion Real estate Drama movies Vietnamese cuisine Sustainability Retail Fantasy movies Food Veterans Sales Horror movies Barbecue Volunteering Science Musical theatre Chocolate Travel Small business Science fiction movies Desserts Adventure travel Thriller movies Fast food Air travel ALL ALL Music Organic food Beaches And Or Exc Blues music Pizza Car rentals ALL ALL Sports and outdoors Classical music Seafood Cruises Outdoor recreation Country music Veganism Ecotourism Boating Dance music Vegetarianism Hotels Camping Electronic music Restaurants Lakes Fishing Gospel music Coffeehouses Mountains Horseback riding Heavy metal music Diners Nature Hunting Hip hop music Fast casual restaurants Theme parks Mountain biking Jazz music Fast food restaurants Tourism Surfing Music videos Vacations Sports Pop music Vehicles American football Rhythm and blues music And Or Exc Automobiles Association football (Soccer) Rock music ALL ALL Shopping and Fashion Boats Auto racing Soul music Beauty Electric vehicle Baseball ALL ALL Reading Beauty salons Hybrids Basketball Books Cosmetics Minivans College football Comics Fragrances Motorcycles Golf E-books Hair products RVs Marathons Fiction books Spas SUVs Skiing Literature Tattoos Scooters Snowboarding Magazines Clothing Trucks Swimming Manga Children's clothing Tennis Mystery fiction Men's clothing Triathlons Newspapers Shoes And Or Exc Volleyball Non-fiction books Women's clothing ALL ALL Technology Romance novels Fashion accessories Computers ALL ALL TV Dresses Computer memory Note on 'Additional Interests' (below): Facebook TV comedies Handbags Computer monitors allows ad targeting across a broad range of TV game shows Jewelry Computer processors interests within its Audience Graph. For example, TV reality shows Sunglasses Computer servers you could use the open fields above to target TV talkshows Shopping Desktop computers people with an interest in 'Motor Oil' and Boutiques Free software Facebook will helpfully propose related topics Coupons Hard drives including 'Windshield',