Precision Targeting Planning Worksheet (UK Paid Placements) DEMOGRAPHICS Basic Demographics Detailed Demographics Inc Exc Location And Or Exc Education And Or Exc Relationship US only Everyone in this location Education Level Relationship status And Or Exc Politics (US) Country [select] Associate degree Civil Union Likely engagement in US political content Region [select] College grad Complicated (conservative) City [select] Doctorate degree Divorced Likely engagement in US political content Postcode [open field] High school grad Domestic Partnership (liberal) People who live in this location In college Engaged Likely engagement in US political content Country [select] In grad school In a relationship (moderate) Region [select] In high school Married City [select] Master's degree Open relationship Postcode [open field] Professional degree Separated And Or Exc Multicultural Affinity (US) People recently in this location Some college Single African American (US) Country [select] Some grad school Unspecified Asian American (US) Region [select] Some high school Widowed Hispanic (US - All) City [select] Unspecified Hispanic (US - Bilingual) Postcode [open field] Fields of Study [open fields] Hispanic (US - English dominant) People travelling in this location Schools [open fields] And Or Exc Parents Hispanic (US - Spanish dominant) Country [select] Undergrad Years [open fields] Parents (All) Region [select] State Range (1980-2021): ______New Parents (0-12 months) City [select] Parents with toddlers (01-02 years) And Or Exc Household Income (US) Postcode [open field] Parents with preschoolers (03-05 years) Top 5% of ZIP codes (US)an American (US) And Or Exc Life Events Parents with early school-age children Top 10% of ZIP codes (US)an American (US) Anniversary within 30 days (06-08 years) Top 10%-25% of ZIP codes (US)an American (US) Inc Exc Gender Anniversary within 31-60 days Parents with preteens (08-12 years) Top 25%-50% of ZIP codes (US)an American (US) All Anniversary within 61-90 days Parents with teenagers (13-18 years) Men Away from family Parents with adult children (18-26 years) Women Away from hometown Birthday Month [select month] Upcoming birthday And Or Exc Work Inc Age Friends of Employer(s) [open fields] 13-65+ years [open fields] Close friends of Men with a State Employer(s) ______State Age Range: ______Birthday in 0-7 days Job Titles [open fields] Close friends of Men with a State Job Title(s) ______Birthday in 7-30 days Industries Inc Languages Close friends of Women with a Administrative Services [open fields] Birthday in 0-7 days Architecture and Engineering State Language(s): ______Close friends of Women with a Arts, Entertainment, Sports and Media Birthday in 7-30 days Business and Finance Close friends of people with a Cleaning and Maintenance Services Inc Exc Custom Audience Options Birthday in a month Community and Social Services Custom Audience [people who have Close friends of people with a Computation and Mathematics already interacted with your audience] Birthday in a week Construction and Extraction Lookalike Audience [reach new people on Friends of Recently Moved Education and Libraries Facebook who are similar to your most Friends of newly engaged people Farming, Fishing and Forestry valuable audiences] Friends of newlyweds Food and Restaurants Long distance relationship Government Employees (Global) New job Healthcare and Medical Services Inc Exc Connections New relationship IT and Technical Services People who like your Page Newly engaged (1 year) Installation and Repair Services Friends of People who like your Page Newly engaged (3 months) Legal Services People who used your app Newly engaged (6 months) Life, Physical, and Social Sciences Friends of People who used your app Newlywed (1 year) Management People who responded to your event Newlywed (3 months) Military (Global) [plus Advanced Combinations of the above] Newlywed (6 months) Production Recently moved Protective Service Sales Transportation and Moving Veterans (US)

INSTRUCTIONS HOW TO USE THIS AD TARGETING PLANNING WORKSHEET

1. Carefully review the ad targeting options presented across the three (3) pages of this document (Demographics, Behaviours and Interests)

2. Decide which targeting types to include in your audience selection by placing a mark in an adjacent green 'AND' box or orange 'OR' box. Selecting a green box will include the selected category AND any others you choose within that section (effectively narrowing your selection). Selecting an orange box will include that category OR any others you choose within that section (effectively widening your selection). To select an entire category tick an orange 'ALL' box where available.

3. Decide which targeting types to exclude in your audience selection by placing a mark in the adjacent 'EXC' box. Where available, you can exclude an entire category by placing a mark in a red 'ALL' box.

4. Once your targeting choices are complete, decide: (a) is the targeted audience large enough to warrant investment? (b) what's the Perfect Message to deliver to audience you've defined? (c) will you use a Facebook Ad or a Boosted Post to deliver your message?

5. Need more help and expert support? Email us at [email protected]

© 2019 www.wildorangemedia.com. All rights reserved. Data compiled April 2019, subject to change. Page 1 of 3 Precision Targeting Planning Worksheet (UK Paid Placements) INTERESTS And Or Exc And Or Exc And Or Exc And Or Exc ALL ALL Business and industry ALL ALL Entertainment ALL ALL Fitness and Wellness ALL ALL Hobbies and Activities Advertising ALL ALL Games Bodybuilding ALL ALL Arts and music Agriculture Action games Meditation Acting Architecture Board games Physical exercise Crafts Aviation Browser games Physical fitness Dance Banking Card games Running Drawing Investment banking Casino games Weight training Drums Online banking First-person shooter games Yoga Fine art Retail banking Gambling Guitar Business MMO games Painting Construction MMO role-playing games And Or Exc Performing arts Design Online games ALL ALL Food and drink Photography Fashion design Online poker Alcoholic beverages Sculpture Graphic design Puzzle video games Beer Singing Interior design Racing games Distilled beverage Writing Economics Role-playing games Wine Current events Engineering Shooter games Beverages Home and garden Entrepreneurship Simulation games Coffee Do it yourself (DIY) Health care Sports games Energy drinks Furniture Higher education Strategy games Juice Gardening Management Video games Soft drinks Home Appliances Marketing Word games Tea Home improvement Nursing ALL ALL Live events Cooking Pets Online Ballet Baking Birds Digital marketing Bars Recipes Cats Display advertising Concerts Cuisine Dogs Email marketing Dancehalls Chinese cuisine Fish Online advertising Music festivals French cuisine Horses Search engine optimization Nightclubs German cuisine Pet food Social media Parties Greek cuisine Rabbits Social media marketing Plays Indian cuisine Reptiles Web design Theatre Italian cuisine Politics and social issues Web development ALL ALL Movies Japanese cuisine Charities and causes Web hosting Action movies Korean cuisine Community issues Personal finance Animated movies Latin American cuisine Environmentalism Credit cards Anime movies Mexican cuisine Law Insurance Bollywood movies Middle Eastern cuisine Military Investment Comedy movies Spanish cuisine Politics Mortgage loans Documentary movies Thai cuisine Religion Real estate Drama movies Vietnamese cuisine Sustainability Retail Fantasy movies Food Veterans Sales Horror movies Barbecue Volunteering Science Musical theatre Chocolate Travel Small business Science fiction movies Desserts Adventure travel Thriller movies Fast food Air travel ALL ALL Music Organic food Beaches And Or Exc Blues music Pizza Car rentals ALL ALL Sports and outdoors Classical music Seafood Cruises Outdoor recreation Country music Veganism Ecotourism Boating Dance music Vegetarianism Hotels Camping Electronic music Restaurants Lakes Fishing Gospel music Coffeehouses Mountains Horseback riding Heavy metal music Diners Nature Hunting Hip hop music Fast casual restaurants Theme parks Mountain biking Jazz music Fast food restaurants Tourism Surfing Music videos Vacations Sports Pop music Vehicles American football Rhythm and blues music And Or Exc Automobiles Association football (Soccer) Rock music ALL ALL Shopping and Fashion Boats Auto racing Soul music Beauty Electric vehicle Baseball ALL ALL Reading Beauty salons Hybrids Basketball Books Cosmetics Minivans College football Comics Fragrances Motorcycles Golf E-books Hair products RVs Marathons Fiction books Spas SUVs Skiing Literature Tattoos Scooters Snowboarding Magazines Clothing Trucks Swimming Manga Children's clothing Tennis Mystery fiction Men's clothing Triathlons Newspapers Shoes And Or Exc Volleyball Non-fiction books Women's clothing ALL ALL Technology Romance novels Fashion accessories Computers ALL ALL TV Dresses Computer memory Note on 'Additional Interests' (below): Facebook TV comedies Handbags Computer monitors allows ad targeting across a broad range of TV game shows Jewelry Computer processors interests within its Audience Graph. For example, TV reality shows Sunglasses Computer servers you could use the open fields above to target TV talkshows Shopping Desktop computers people with an interest in 'Motor Oil' and Boutiques Free software Facebook will helpfully propose related topics Coupons Hard drives including 'Windshield', 'Lubricant' and 'Auto And Or Exc Discount stores Network storage mechanic'. ALL ALL Family and Relationships Luxury goods Software Dating Online shopping Tablet computers And Or Exc Additional Interests (open fields) Family Shopping malls Consumer electronics ...... Fatherhood Toys Audio equipment ...... Friendship Camcorders ...... Marriage Cameras ...... Motherhood E-book readers ...... Parenting GPS devices ...... Weddings Game consoles ...... Mobile phones ...... Portable media players ...... Projectors ...... Smartphones ...... Televisions

© 2019 www.wildorangemedia.com. All rights reserved. Data compiled April 2019, subject to change. Page 2 of 3 Precision Targeting Planning Worksheet (UK Paid Placements) BEHAVIOURS And Or Exc Expats And Or Exc Consumer Classification And Or Exc Mobile device user And Or Exc Mobile device user (continued) Close friends of those who lived abroad Argentina All Mobile Devices by Brand Sony Family of those who lived abroad People who prefer high-value goods Alcatel - Owns: Alcatel Owns: Xperia M Lives abroad People who prefer mid & high-value goods Amazon Owns: Xperia Z Lived in Algeria Brazil Owns: Kindle Fire Owns: Xperia Z Ultra Lived in Argentina People who prefer high-value goods Apple Owns: Xperia Z3 Lived in Australia People who prefer mid & high-value goods FB access (mobile): iPad 1 Owns: Xperia SL Lived in Austria Chile FB access (mobile): iPad 2 Owns: Xperia T Lived in Bangladesh People who prefer high-value goods FB access (mobile): iPad 3 FB access (mobile): Sony Lived in Belgium People who prefer mid & high-value goods FB access (mobile): iPhone 4 Android Mobile Devices Lived in Brazil India FB access (mobile): iPhone 4S Tecno - Owns: Tecno Lived in Cameroon People who prefer high-value goods FB access (mobile): iPhone 5 Vivo - Owns: Vivo Lived in Canada People who prefer mid & high-value goods FB access (mobile): iPhone 5C Xiaomi - Owns: Xiaomi Lived in Chile Indonesia FB access (mobile): iPhone 5S ZTE - Owns: ZTE Lived in China People who prefer high-value goods FB access (mobile): iPhone 8 All Mobile Devices by Operating System Lived in Colombia Kingdom of Saudi Arabia FB access (mobile): iPhone 8 Plus FB accesss (mobile): Android devices Lived in Congo DRC People who prefer high-value goods FB access (mobile): iPhone X FB accesss (mobile): Apple (iOS) devices Lived in Cuba People who prefer mid & high-value goods FB access (mobile): iPhone XR FB accesss (mobile): Windows phones Lived in Cyprus Malysia FB access (mobile): iPhone XS Android: 360 degreee media not supported Lived in Czech Republic People who prefer high-value goods FB access (mobile): iPhone XS Max Android: 360 degreee media supported Lived in Denmark People who prefer mid & high-value goods FB access (mobile): iPod Touch FB accesss (mobile): all mobile devices Lived in Dominican Republic Mexico Owns: iPad 4 FB accesss (mobile): feature phones Lived in El Salvador People who prefer high-value goods Owns: iPad Air FB accesss (mobile): smartphones & tablets Lived in Estonia People who prefer mid & high-value goods Owns: iPad Air 2 FB accesss (mobile): tablets Lived in Ethiopia Pakistan Owns: iPad Mini 1 Mobile Device User (UK) Lived in Finland People who prefer high-value goods Owns: iPad Mini 2 Contract Lived in France People who prefer mid & high-value goods Owns: iPad Mini 3 Pre-Pay Lived in Germany Philippines Owns: iPhone 6 Network Connection Lived in Ghana People who prefer high-value goods Owns: iPhone 6 Plus FB access (network type): 2G Lived in Greece People who prefer mid & high-value goods Owns: iPhone 6S FB access (network type): 3G Lived in Guatemala South Africa Owns: iPhone 6S Plus FB access (network type): 4G Lived in Haiti People who prefer high-value goods Owns: iPhone 7 FB access (network type): WiFi Lived in Honduras People who prefer mid & high-value goods Owns: iPhone 7 Plus New smartphone and tablet owners Lived in Hong Kong Turkey Owns: iPhone SE Lived in Hungary People who prefer high-value goods BlackBerry Lived in India People who prefer mid & high-value goods Curve 9220 Mobile Device User/Device use Time Lived in Indonesia UAE Cherry Mobile - Owns: Cherry Mobile Uses a mobile device (less than 1 month) Lived in Ireland People who prefer high-value goods Gionee - Owns: Goinee devices Uses a mobile device (1-3 months) Lived in Israel People who prefer mid & high-value goods Google Uses a mobile device (4-6 months) Lived in Italy Owns: Google Pixel Uses a mobile device (7-9 months) Lived in Ivory Coast Owns: Nexus 5 Uses a mobile device (10-12 months) Lived in Jamaica And Or Exc Digital activities HTC Uses a mobile device (13-18 months) Lived in Japan Canvas Gaming Owns: HTC One Uses a mobile device (19-24 months) Lived in Jordan Played Canvas games (last 14 days) FB access (mobile): HTC Uses a mobile device (25 months+) Lived in Kenya Played Canvas games (last 7 days) Android Mobile Devices Lived in Kuwait Played Canvas games (last 3 days) Huawei - Owns: Huawei devices Lived in Latvia Played Canvas games (yesterday) Karbonn - Owns: Karbonn And Or Exc Financial Lived in Lebanon Console gamers LG Financial (UK) Lived in Lithuania Facebook Page Admins Owns: LG G2 devices Pet Insurance cat Lived in Luxembourg Business page admins Owns: LG G3 Pet Insurance dog Lived in Malaysia Community & Club page admins Owns: LG V10 Lived in Malta Facebook page admins FB access (mobile): LG Lived in Mexico Food & Restaurant page admins Android Mobile Devices And Or Exc Purchase behaviour Lived in Monaco Health & Beauty page admins Micromax - Owns: Micromax Engaged Shoppers [have clicked 'Shop Now' Lived in Morocco Retail page admins Motorola CTA on Facebook in the past week] Lived in Nepal Sports page admins FB access (mobile): Motorola Lived in Netherlands Travel & Tourism page admins Android Mobile Devices Lived in New Zealand Facebook Payments users (30 days) Nokia And Or Exc Soccer Lived in Nicaragua Facebook Payments users (90 days) 5130 XpressMusic Friends of Soccer fans Lived in Nigeria Facebook Payments users (higher than OnePlus - Owns: OnePlus Soccer fans (high content engagement) Lived in Norway average spend) Oppo - Owns: Oppo Soccer fans (moderate content engagement) Lived in Peru FB access: older devices and OS Samsung Lived in Philippines Internet Browser Used Owns: Galaxy Grand Lived in Poland FB access (browser): Chrome Owns: Galaxy Grand 2 And Or Exc Travel Lived in Portugal FB access (browser): Firefox Owns: Galaxy Note 3 Commuters Lived in Puerto Rico FB access (browser): Internet Explorer Owns: Galaxy Note 4 Frequent Travelers Lived in Qatar FB access (browser): Microsoft Edge Owns: Galaxy Note 5 Frequent international travelers Lived in Romania FB access (browser): Opera Owns: Galaxy Note 7 Returned from travels 1 week ago Lived in Russia FB access (browser): Safari Owns: Galaxy Note 8 Returned from travels 2 weeks ago Lived in Rwanda Operating System Used Owns: Galaxy S 4 Mini Lived in Saudi Aradia FB access (OS): Mac OS X Owns: Galaxy S III Mini Lived in Senegal FB access (OS): Mac Sierra Owns: Galaxy S III devices And Or Exc More Categories Lived in Serbia FB access (OS): Windows 10 Owns: Galaxy S4 Interested in Upcoming Events Lived in Sierra Leone FB access (OS): Windows 8 Owns: Galaxy S5 Marketing API developers (last 90 days) Lived in Singapore FB access (OS): Windows 7 Owns: Galaxy S6 Lived in Slovakia FB access (OS): Windows Vista Owns: Galaxy S7 Lived in Slovenia FB access (OS): Windows XP Owns: Galaxy S7 Edge Lived in South Africa Primary email domain Owns: Galaxy S8 Lived in South Korea AOL email users Owns: Galaxy S8+ Lived in Spain Apple email users Owns: Galaxy S9 Lived in Sri Lanka Gmail users Owns: Galaxy S9+ Lived in Sweden Hotmail users Owns: Galaxy Tab 2 Lived in Switzerland MSN.com email users Owns: Galaxy Tab 3 Lived in Tanzania Yahoo email users Owns: Galaxy Tab 4 Lived in Thailand Small business owners Owns: Galaxy Tab Pro Lived in UAE Technology early adopters Owns: Galaxy Tab S Lived in Uganda Marketing API Developers (last 90 days) Owns: Galaxy Y devices Lived in United Kingdom Interested in Upcoming Events FB access (mobile): Samsung Lived in United States Android Mobile Devices Lived in Venezuela Lived in Vietnam Lived in Zambia Lived in Zimbabwe

© 2019 www.wildorangemedia.com. All rights reserved. Data compiled April 2019, subject to change. Page 3 of 3