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Burgers 2015 Contact Datassential: 312-655-0594 1 SAMPLE SLIDES Get the Full Report: 312-655-0594 Or Brian@Datassential.Com MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 1 SAMPLE SLIDES get the full report: 312-655-0594 or [email protected] THE KEYNOTE REPORT MENUTRENDS KEYNOTE August 2015 Brian Darr 312-655-0594 BURGERS [email protected] MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 2 For the first time Datassential’s MenuTrends Keynote Series is leveraging the power of MenuTrends, our trend- tracking database, and combining it with extensive consumer and operator survey data, from motivations to behaviors to opportunities, in order to bring together trends, data, and insights in a comprehensive report that dives deep into key industry topics and categories. For more details, please contact Brian Darr at: 312-655-0594 or [email protected] Hot brewed coffee is the most consumed beverage in America after tap water. Over 40% of adult Americans drink brewed coffee on any given day resulting in a daily incidence that surpasses that of bottled water, juice, and soda. While coffee is king, on any given day, roughly one-quarter of adult Americans drink iced tea while less than one in five drink hot tea. Tea menu penetration is currently high, but QSRs in particular have seen growth in the number of teas being offered. These are just a couple of the many key findings from Datassential's new Non-Alcoholic Beverage Keynote report that you can use to gain valuable insight into the beverage landscape. Every week, two out of three Americans eat pizza. In fact, the average consumer orders pizza away- from-home five times a month. Datassential's MenuTrends Keynote on Pizza is a comprehensive overview of this consumer favorite, from the types of pizza consumers are eating to where they are eating it - and the barriers that prevent them from choosing pizza. We cover how operators are currently menuing pizza, break down daypart consumption, and look at the pizza products that matter most to operators. In this report we also bring you menu data and growth, plus consumer interest, on trending pizza ingredients and concepts, including premium meats and cheeses, unique vegetables and greens, gluten- free crusts, ethnic influences, innovative sauces, flatbreads, and so much more. Upcoming Topics * BBQ & Southern * Kids Menus * Salads * Side Dishes 2015 * The New Healthy * Alcoholic Beverages MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 3 CONTENTS click to jump to a section OBJECTIVES & BURGER KEY INSIGHTS CONSUMERS METHODOLOGY LANDSCAPE 9 12 2421 28 DRIVERS & INGREDIENT MEGATRENDS VARIETIES BARRIERS SPOTLIGHT 36 49 65 94 MEATS & TOPPINGS & BREADS CHEESES PROTEINS VEGGIES 109 117 125 133 SAUCES & PRODUCT APPENDIX: OPERATORS FLAVORS OPPORTUNITIES SUPPLEMENTAL DATA 141 149 152 188 MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 4 SHOW, BUT DON’T GIVE OR LEAVE BEHIND This report can be presented live or via webinar, but can not be distributed to outside companies. If your company has purchased this report, you are encouraged to excerpt key exhibits and build them into your own presentations. However, you should not provide significant sections of this report to any outside company without express written consent from Datassential. MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 5 EXHIBIT GUIDE Landscape 21 MegaTrends 49 Burger Penetration by Segment 22 MAC: Burger MegaTrends 51 Burger Menu Average Sizes 23 MegaTrends Interest Rating, by Age 52, 186 Average Burger Prices 24 Alternative Bacon 53 Burger Timeline 25 Fruit Spreads 54 Burgers Eaten 26-27 Luxury Toppings 55 Chips as Toppings 56 The Consumers 28 Ethnic Spicy Sauces 57 Last Burger Occasion: Recency 29 Responsibly Raised Proteins 58 Burger: When Consumed, by Age 30, 163 Savory Spreads 59 Burger Frequency: AH vs. AFH Burger 31 Stuffed Burgers 60 AFH: Where Purchased 32 Additional Protein Toppings 61 Burger AFH: Segment Appeal 33 Alcohol Infused Sauces 62 AH Burgers: Preparation Methods 34 Non-Lettuce Greens 63 AH Burgers: Format Purchase Intent 35 Sliders 64 Ingredient Spotlight 65 Drivers & Barriers 36 MAC: Burger Ingredients/Toppings 66 A truly Great Burger starts with… 37 Specialty Peppers, Time Trend 67-68 AH Burgers: Attribute Importance, by Age 38, 165 Shallots, Time Trend 69-70 AH Burgers: Drivers, by Age 39, 166 Savory Jams, Time Trend 71-72 AH Burgers: Drivers (unaided) 40 Truffles, Time Trend 73-74 AH Burgers: Barriers, by Age 41, 167 Pickled Ingredients, Time Trend 75-76 AFH Burgers: Attribute Importance, by Age 42, 168-169 Sriracha, Time Trend 77-78 AFH Burgers: Drivers, by Age 43, 170 Cilantro, Time Trend 79-80 AFH Burgers: Drivers (unaided) 44 Pretzel, Time Trend 81-82 AFH Burgers: Barriers, by Age 45, 171 Fried Egg, Time Trend 83-84 AFH Burgers: Preferred Sides Purchase Intent 46 Arugula, Time Trend 85-86 Preferred Beverage with Burgers 47 Brioche, Time Trend 87-88 Preferred Doneness 48 Aioli, Time Trend 89-90 Avocado, Time Trend 91-92 Seasonal Burger Ingredients 93 MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 6 EXHIBIT GUIDE Varieties 94 Meats & Proteins 117 MAC: Burger Varieties 95 MAC: Burger Proteins 118 Top Burger Varieties 96 Top Burger Proteins 119 Top Burger Items by Segment 97 Top Proteins by Segment 120 Top Burger Items by Region 98 Top Proteins by Region 121 Fastest Growing Burger Varieties 99 Trending Burger Proteins 122 Healthy Terms: QSR vs. FSR 100 Top Burger Proteins: Avg. Price 123 Trending Burger Flavors 101 Interest Rating: Proteins 124 Cheeseburger Snapshot 102 Proteins: Interest by Gender & Age 178 BBQ Burger Snapshot 103 Proteins: Interest by Income & Ethnicity 179 Veggie Burger Snapshot 104 Bacon Burger Snapshot 105 Cheeses 125 Turkey Burger Snapshot 106 MAC: Burger Cheeses 126 Sliders Snapshot 107 Top Burger Cheeses 127 Unique Burgers: Interest Rating 108 Top Cheeses by Segment 128 Interest Rating by Age, Income, Ethnicity 174-175 Top Cheeses by Region 129 Trending Burger Cheeses 130 Breads 109 Top Burger Cheese: Avg. Price 131 MAC: Burger Carriers 110 Interest Rating: Cheese 132 Top Burger Breads 111 Cheese: Interest by Gender & Age 180 Top Breads by Segment 112 Cheese: Interest by Income & Ethnicity 181 Top Breads by Region 113 Toppings & Veggies 133 Trending Burger Breads 114 MAC: Burger Toppings & Veggies 134 Top Burger Breads: Avg. Price 115 Top Burger Toppings & Veggies 135 Interest Rating: Breads 116 Top Toppings & Veggies by Segment 136 Breads: Interest by Gender & Age 176 Top Toppings & Veggies by Region 137 Breads: Interest by Income & Ethnicity 177 Trending Burger Toppings & Veggies 138 Top Burger Toppings & Veggies: Avg. Price 139 Interest Rating: Toppings & Veggies 140 Toppings: Interest by Gender & Age 182 Toppings: Interest by Income & Ethnicity 183 MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 7 EXHIBIT GUIDE Sauces & Flavors 141 Appendix MAC: Burger Sauces & Flavors 142 Supplemental Data Top Burger Sauces & Flavors 143 AH Burgers: Drivers by Age 166 Top Sauces & Flavors by Segment 144 AH Burgers: Barriers by Age 167 Top Sauces & Flavors by Region 145 AFH Burgers: Attribute Importance by Age 168-169 Trending Burger Sauces & Flavors 146 AFH Burgers: Drivers by Age 170 Top Burger Sauces & Flavors: Avg. Price 147 AFH Burgers: Barriers by Age 171 Interest Rating: Sauces & Flavors 148 AFH Burgers: Preferred Sides Top 2 by Age 172 Sauces & Flavors: Interest by Gender & Age 184 Preferred Beverages by Age 173 Sauces & Flavors: Interest by Income & Ethnicity 185 Unique Varieties Interest: LOVE IT by Gender & Age 174 Product Opportunities 149 Burger Varieties Interest: LOVE IT by Inc. & Ethnicity 175 Burger Protein/Patty Innovations 150 Breads Interest: LOVE IT by Gender & Age 176 Other Innovations 151 Breads Interest: LOVE IT by Income & Ethnicity 177 Proteins Interest: LOVE IT by Gender & Age 178 Appendix 152 Proteins Interest: LOVE IT by Income & Ethnicity 179 Supplemental Data Cheese Interest: LOVE IT by Gender & Age 180 Share of Stomach: AH vs. AFH 153 Cheese Interest: LOVE IT by Income & Ethnicity 181 Avg. Share of Visitations by Rest. Type 154 Toppings Interest: LOVE IT by Gender & Age 182 Burger Consumer Profile 155 Toppings Interest: LOVE IT by Income & Ethnicity 183 QSR Burger Trends 156 Sauces Interest: LOVE IT by Gender & Age 184 FSR Burger Trends 157 Sauces Interest: LOVE IT by Income & Ethnicity 185 Independent Operator Burger Trends 158 MegaTrends Interest: by Age 186 Chain Operator Burger Trends 159 Burger Formats Interest: by Age 187 AFH Selection Criteria 160-161 AFH Dining Habits 162 Burgers: When Consumed by Age 163 AH vs. AFH Burger Frequency 164 AH Burgers: Attribute Importance by Age 165 MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 8 EXHIBIT GUIDE Appendix (cont’d) Burger Operators 188 Burger Operator Profile 189 % of Operators Serving Burgers 190 Purchase Formats: Breads 191-192 Purchase Formats: Proteins 193 Brand Importance: Proteins 194-195 Purchase Formats: Cheeses 196 Brand Importance: Cheeses 197-198 Purchase Incidence: Condiments, Sauces, & Spreads 199 Brand Importance: Condiments, Sauces, & Spreads 200 Purchase Incidence: Toppings 201 Side Dishes Offered 202 Purchase Formats: Side Dishes 203 Brand Importance: Side Dishes 204 MenuTrends Keynote | Burgers 2015 Contact Datassential: 312-655-0594 9 Key Insights Menu Favorites (most popularly menued burger foods & flavors) Varieties Proteins Cheeses Breads Sauces / Flavors Toppings Cheeseburger Bacon Cheddar Bun Mayo Onion BBQ Beef Swiss Roll BBQ Tomato Veggie Turkey American Rye Mustard Lettuce
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