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Grafik Sessions Speakers Contact Exhibitors Sno Grafik Sessions Speakers Contact Exhibitors GRSNO G SNO G SNO RA R F AF 2 IK IK 0 20 13 13 SNO GRAFIK SESSIONS SPEAKERS CONTACT EXHIBITORS SNO GRAFIK SESSIONS SPEAKERS CONTACT EXHIBITORS Eric Jon Pollard Olson Pollard is one of the most A Swedish born skier, Olson respected skiers in the for the last decade has been world today. He is a one of the driving forces reknowned graphic and reasons for freeskiings designer, industrial rocketing popularity. designer, and the most successful international ski designer. Jason Henrik Leventhal Hartlaut Leventhal founded Line Skis An Are, Sweden born skier, after becoming fed up with the over the past two years has lack of creativity in skiing. His revolutionized all aspects company pioneered the sport of of freeskiing, from style, freeskiing, bringing along with it the art of ski graphics. Tim Gabor Clayton Palotai Clayton while working for Line Palotai is one of the most Skis found that the design on respected graphic designers the top sheets of skis was boring. in Sweden, and is known He, with the same mind state as throughout the world. He Leventhal, decided to try is based out of Stockholm AFIK something new, and reinvent the and he established his own state of the top sheet. Design in 1988. SESSIONS SNO GRAFIK SPEAKERS CONTACT EXHIBITORS SESSIONS SNO GRAFIK SPEAKERS CONTACT EXHIBITORS 2 G SNO G SNO R RA AF F IK 2 IK 20 0 13 13 0 SNO GRAFIK SESSIONS SPEAKERS CONTACT EXHIBITORS SNO GRAFIK SESSIONS SPEAKERS CONTACT EXHIBITORS 13 Snö Grak is an assembly of ski enthusiasts who are interested or involved in the Sno Grak graphic design aspect of the freeskiing industry. Snö Grak is a Swedish phrase that Casey Burke translates into “snow graphic” in English. This conference for Freeski Skin Graphics is to be held in the ski resort city of Are, Sweden. The location is due in fact to the major Phone: (513) 212-2525 contributions the country of Sweden has made to both the ski world as well as the Fax: (513) 252-2121 design world. The conference is to be held February 14th-16th. These dates allow the attendees to not only view the beauty of this amazing country during the winter months [email protected] but also give them the opportunity to ski the Swedish snow during the premier time of 717Are Street, Are, Sweden 60025 the ski season. The main focus of this conference is to discuss the importance of graphic design to the freeski industry. The freeskiing scene over the past decade has blown through the roof and has seen innovations only comparable to the invention of snowboarding. The cause of this expansion is due to one word, free. This word has given skiers the ability to break free of a once heavily restricted sport, and express themselves as individuals. This trend has not only aected skiers themselves, but has also has given the designers the ability to break free of the monotoned designs and go wild. Freestyle skis are now looked at as a form of pop art because of the fascinating designs in wich they incorporate. Snö Grak takes a deeper look into this topic, as well as looking into what is to come in the future years as this sport continues to grow and progress. Sweden has been a hot bed for skiing since the sport started, due in part to the fact that skiing was created with in the country. The ski was rst invented around ve thousand years ago in an area that is now modern day Sweden. It was originally created as a way to travel through deep snow that falls in Sweden. Since then the ski has seen many innovations over the years, with one of the most innovative creations taking place in Sweden. This was the incorporation of the ski edge, the metal edge gives skiers the ability to make turns without the ski giving out. As well as being the skiing innovation capitol, Sweden is also known as one of the leading design countries around the world. Because the country has both the love for skiing and design, it makes the perfect location for the Snö Grak conference. The audience of this conference includes those who are interested or involved in the freeskiing design industry and have a desire to further their understanding and appreciation for this topic. This conference will make the connections between freeski design and Swedish style inuence. SPEAKERS SESSIONS SNO GRAFIK SPEAKERS CONTACT EXHIBITORS SESSIONS SNO GRAFIK CONTACT EXHIBITORS G G SNO RA RA FIK FIK 20 13 SNO GRAFIK SESSIONS SPEAKERS CONTACT EXHIBITORS SNO GRAFIK SESSIONS SPEAKERS CONTACT EXHIBITORS February 14th February 15th February 16th 9 A.M. 8 A.M. 9 A.M. History of Freeskiing Ski Demo at Are Ski Resort Modern Ski Graphics Armada Skis Oakley Outerwear This session will present the This Event will give attendees the history of skiing from its roots opportunity to meet and see other top sheet graphic design. The speakers Atomic Skis Armada Outerwear in Sweden to its current state of attendees showcase their skills as Bluehouse Skis Scott Outerwear today. This session will feature skiers. The event will also feature The speakers will be Eric Pollard and Tim skiers and speakers Henrik new and upcoming equipment for Clayton. Both of these speakers have been Dynastar Skis Salomon Outerwear Hartlaut, Eric Pollard, and Jon the guests to try out. designing successful top sheets for the Olson, who all compete in past decade and are looked at as the best Salomon Skis Eira Outerwear 3 P.M. in the industry. Rossignol Skis North Face Outerwear Swedish Design 1 P.M. 1 P.M. Elan Skis Saga Outerwear Current Outerwear Brands and Styles History of Line Skis This session will connect ski design This session will present a review of the K2 Skis Jiberish Outerwear This session will present the as well as Swedish design along with outerwear for the up and coming ski Line Skis Orage Outerwear what the future could hold for the season. This will give the attendees an and graphic brands and what two. In the discussion ski companies opportunity to see what new fashion led them to be so successful. This Scott Skis Marmot Outerwear like POC will be spoken about and trends are going on in skiing. session will feature the speakers why they are so successful. This Volkl Skis Under Armor Outerwear responsible for the development session will be headed by Gabor and rise of Line Skis, Jason Palotai and Simon Alander. Moment Skis Patagonia Outerwear Leventhal, Tim Clayton, and Session ten will be a Q&A session Head Skis Holden Outerwear Eric Pollard. 6 P.M. for all of the speakers and attendees. Trends in Freeskiing This will give the attendees the opportunity Nordica Skis DaKine Outerwear 4 P.M. This session will be on the current to ask questions about anything that was Surface Skis DNA Outerwear Importance of Freeski state and trends in modern skiing. featured in the conference. This session will Graphics It will be headed by current industry feature all of the speakers. Icelantic Skis Mammut Outerwear This session will explain the leaders in both skiing, business, and importance of graphic branding in graphics, such as Eric Pollard, Jon 7 P.M. to modern day skiing and Olson, Henrik Hartlaut, Tim Clayton, J.O.I. Finals what it has done for the ski and Jason Leventhal. The last event will be another trip out to industry. Both Eric Pollard and Are Ski Resort to see one of the conference Tim Clayton, both of which are very important to the ski Jon Olson Invitational. This competition industry through design, will is one of the biggest contests of the year head this session. featuring amazing international skiers. After the contests the attendees will have the opportunity meet the GRAFIK SNO GRAFIK SNO SESSIONS SNO GRAFIK SPEAKERS CONTACT EXHIBITORS SESSIONS SNO GRAFIK SPEAKERS CONTACT EXHIBITORS R G SNO IK AF 2 0 13.
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