2006 Awards For Excellence

ON THE AIR 2006 WBA TELEVISION AWARD WINNERS Major Market Television Medium Market Television SPOT NEWS STORY SPOT NEWS STORY First Place – WDJT-TV, Milwaukee, McGee Protest First Place – WKOW-TV, Madison, Blown Away Merit – WISN-TV, Milwaukee, Cazenovia School Shooting Merit – WFRV-TV, Green Bay, Total Loss Merit – WDJT-TV, Milwaukee, Police Chase Merit – WLUK-TV, Green Bay, Eagle 3 Chopper Crash Merit – WGBA-TV, Green Bay, Missing Boater HARD NEWS STORY HARD NEWS STORY First Place - WTMJ-TV, Milwaukee, Prescription For Death First Place – WISC-TV, Madison, Downtown Madison After Hours Merit – WTMJ-TV, Milwaukee, Deadbeat Dads Merit – WMSN-TV, Madison, Nazi Rally Merit - WDJT-TV, Milwaukee, Landlord Investigation Merit – WBAY-TV, Green Bay, The Teresa Halbach Murder FEATURE FEATURE First Place – WTMJ-TV, Milwaukee, Cotton Candy! First Place – WLUK-TV, Green Bay, MDA Girl from Plymouth Merit – WDJT-TV, Milwaukee, Inspirational Priest Merit – WI Public Television, Madison, Family House Merit – WTMJ-TV, Milwaukee, Miss Seventeen Merit – WFRV-TV, Green Bay, Organize Me

MINI-DOCUMENTARY OR SERIES MINI-DOCUMENTARY OR SERIES First Place – WISN-TV, Milwaukee, Wisconsin’s Conjoined Twins First Place – WI Public Television, Madison, Meth In Wisconsin Merit - WTMJ-TV, Milwaukee, Does It Work? Merit – WLUK-TV, Green Bay, Kids In Prison Merit – WTMJ-TV, Milwaukee, Internet Predators Merit – WGBA-TV, Green Bay, Absent Without Leave FEATURE LENGTH DOCUMENTARY FEATURE LENGTH DOCUMENTARY First Place – WMTV-TV, Madison, Mike McKinney: Living Out The Dream First Place – WDJT-TV, Milwaukee, Election 2006 Merit – WI Public Television, Madison, Meth In Wisconsin Merit – WI Public Television, Madison, Hometown Stories “Janesville” BEST LOCALLY ORIGINATED NEWSCAST First Place – WISN-TV, Milwaukee, WISN 12 News at 6:00 – 9/12/06 BEST LOCALLY ORIGINATED NEWSCAST Merit – WTMJ-TV, Milwaukee, “Live at 10” Saturday First Place – WISC-TV, Madison, News 3 at 6 pm: Pipe Bomb Investigation Merit – WISN-TV, Milwaukee, WISN 12 News at 6:00 – 9/15/06 Merit – WBAY-TV, Green Bay, Action 2 News at 5 Merit – WMTV-TV, Madison, NBC 15 at 10 pm: Madison Bomb Scare BEST USE OF VIDEO First Place – WTMJ-TV, Milwaukee, Missing Kid Poster BEST USE OF VIDEO Merit – WISN-TV, Milwaukee, Shaw Conjoined Twins: Before & After Surgery First Place – WKOW-TV, Madison, Hoofin It Merit – WISN-TV, Milwaukee, Soldier Flags Merit – WKOW-TV, Madison, Hot Art Merit – WFRV-TV, Green Bay, Blade BEST SPORTS REPORTING BEST SPORTS REPORTING First Place – WTMJ-TV, Milwaukee, Dr. Gado First Place – WKOW-TV, Madison, One Giant Leap Merit – WDJT-TV, Milwaukee, The Kramer Tapes Merit – WISC-TV, Madison, Torch Run Merit – WDJT-TV, Milwaukee, Inside the Huddle Kickoff Show Merit – WFRV-TV, Green Bay, Sarah’s Story SPECIAL INTEREST PROGRAMMING SPECIAL INTEREST PROGRAMMING First Place – WISN-TV, Milwaukee, On Assignment: Tragedy to Triumph First Place – WI Public Television, Madison, Marriage Amendment On Trial Merit – WTMJ-TV, Milwaukee, Positively Milwaukee Special Merit – WI Public Television, Madison, Birds of Wisconsin Merit – WGBA-TV, Green Bay, The Final Alarm COMMUNITY AFFAIRS ACTIVITY COMMUNITY AFFAIRS ACTIVITY First Place - WDJT-TV, Milwaukee, MDA Telethon First Place – WISC-TV, Madison, Act 4 AIDS Ride Merit – WDJT-TV, Milwaukee, I Work Downtown Campaign Merit – WISC-TV, Madison, Madison 150 Time Capsule Merit – WYTU-TV, Milwaukee, Cancer Awareness Comadres Por Vida Merit – WMTV-TV, Madison, NBC 15’s Share Your Holidays PUBLIC SERVICE ANNOUNCEMENT PUBLIC SERVICE ANNOUNCEMENT First Place - WTMJ-TV, Milwaukee, The Komen Milwaukee Race for the First Place - WISC-TV, Madison, Time For Kids -- Put A Lid On It! Cure Merit – WMTV-TV, Madison, Excuses Merit - WISC-TV, Madison, Time For Kids – Quality Time PROMOTIONAL ANNOUNCEMENT First Place – WTMJ-TV, Milwaukee, I Team: Internet Sex Predators PROMOTIONAL ANNOUNCEMENT Merit – WISN-TV, Milwaukee, Breaking New Image ‘06 First Place – WMTV-TV, Madison, Wisconsin Sports Sunday Image Merit - WISN-TV, Milwaukee, Wisconsin’s Missing Merit – WGBA-TV, Green Bay, Green Bay Blizzard Merit – WFRV-TV, Green Bay, A Family Affair/Modern Match Making COMMERCIAL ANNOUNCEMENT COMMERCIAL ANNOUNCEMENT First Place – WTMJ-TV, Milwaukee, The 2007 Weather Plus Calendar First Place – WMTV-TV, Madison, Lynnteriors “Style On A Dime” Merit – WISN-TV, Milwaukee, Bigsby’s Sewing Center “Moonlight Madness” Merit – WISC-TV, Madison, Fan Forecast -- Bielema Merit – WISN-TV, Milwaukee, Techteriors Merit – WLUK-TV, Green Bay, Sunseekers – White Commercial EDITORIAL/COMMENTARY First Place – WI Public Television, Madison, Election Survival Merit – WISC-TV, Madison, Legislative Priorities Misplaced Merit – WMVS-TV, Milwaukee, Same-Sex Marriage (Market size categories have been dropped so that all television entries compete against one another.) Small Market Television SPOT NEWS STORY BEST SPORTS REPORTING First Place – WEAU-TV, Eau Claire, Industrial Fire First Place – WKBT-TV, La Crosse, Hotel California #2 Merit – WEAU-TV, Eau Claire, Flash Flooding Merit - WKBT-TV, La Crosse, Broomball Basics Merit – WSAW-TV, Wausau, Weston Shooting Merit – WEAU-TV, Eau Claire, Sled Hockey

HARD NEWS STORY SPECIAL INTEREST PROGRAMMING First Place – WAOW-TV, Wausau, Child Molester First Place – WKBT-TV, La Crosse, Welcome Home 458th Merit – WKBT-TV, La Crosse, Tyler’s Legacy Merit – WSAW-TV, Wausau, WSAW Newschannel/K-tech Women’s Golf Merit – WSAW-TV, Wausau, Golden Hour Invitational FEATURE Merit – WXOW-TV, La Crosse, Annual Christmas Concert First Place – WAOW-TV, Wausau, Message in the Bottle Merit – WKBT-TV, La Crosse, Finding Harmony in Music COMMUNITY AFFAIRS ACTIVITY Merit – WAOW-TV, Wausau, Stopping Traffic First Place - WKBT-TV, La Crosse, YMCA Black Tie Event Merit - WQOW-TV, Eau Claire, Making A Difference MINI-DOCUMENTARY OR SERIES Merit – WQOW-TV, Eau Claire, Tuesday’s Child First Place - WKBT-TV, La Crosse, A Mother’s Journey, A Sister’s Gift Merit – WKBT-TV, La Crosse, Tyler’s Legacy PUBLIC SERVICE ANNOUNCEMENT Merit – WAOW-TV, Wausau, Birds In Art First Place – WEAU-TV, Eau Claire, Weather Check Merit – WXOW-TV, La Crosse, House of Shadows FEATURE LENGTH DOCUMENTARY Merit – WKBT-TV, La Crosse, Kids Fest First Place - WEAU-TV, Eau Claire, The Open Road BEST LOCALLY ORIGINATED NEWSCAST PROMOTIONAL ANNOUNCEMENT First Place - WKBT-TV, La Crosse, River Drowning First Place – WEAU-TV, Eau Claire, 24/7 Weather Launch Merit - WXOW-TV, La Crosse, Exclusives: Jail & Freezer Merit – WKBT-TV, La Crosse, My Comm Clips Merit – WKBT-TV, La Crosse, Van Crash Merit – WEAU-TV, Eau Claire, All The Action BEST USE OF VIDEO COMMERCIAL ANNOUNCEMENT First Place – WEAU-TV, Eau Claire, Dells Mills First Place – WEAU-TV, Eau Claire, Sandy’s/FDJ French Dressing Merit – WQOW-TV, Eau Claire, Cats Fancy Merit – WEAU-TV, Eau Claire, The Framery/Custom Framing Merit – WKBT-TV, La Crosse, Monk E Business Merit – WKBT-TV, La Crosse, Lake Arbutus/So Close 2006 WBA RADIO AWARD WINNERS Major Market Radio SPOT NEWS STORY BEST SPORTS REPORTING First Place – WIBA-AM, Madison, Grain Elevator Rescue First Place – WUWM-FM, Milwaukee, Soccer Moms’ Soccer Merit – WIBA-AM, Madison, Police Shooting Merit – WTMJ-AM, Milwaukee, They’re The Best Balls in the League Merit – WISN-AM, Milwaukee, Boys Found Merit – WUWM-FM, Milwaukee, Female Athletes Damaging Their Bodies HARD NEWS STORY First Place - WISN-AM, Milwaukee, Verdict Merit – WTMJ-AM, Milwaukee, Milwaukee’s Missing Boys SPECIAL INTEREST PROGRAMMING Merit – WUWM-FM, Milwaukee, Jude Beating Case First Place – WISN-AM, Milwaukee, Conversations: It’s Your Vote-Preview of the Primary Election FEATURE Merit – WTMJ-AM, Milwaukee, Insight 2006 First Place – WTMJ-AM, Milwaukee, A Special Homecoming Merit – WI Public Radio, Madison, Primary Night Coverage Merit - WTMJ-AM, Milwaukee, Boom Goes the Internet Merit – WUWM-FM, Milwaukee, Water Garden Lady COMMUNITY AFFAIRS ACTIVITY MINI-DOCUMENTARY OR SERIES First Place – WMGN-FM, Madison, Gilda’s Club First Place – WTDY-AM, Madison, Celebrate 150 – Chris Farley Merit – WTMJ-AM, Milwaukee, Teddy Bear Patrol Merit – WUWM-FM, Milwaukee, War On Obesity: Medical & Behavioral Approaches Merit – WIBA-AM, Madison, Stoughton Tornado Relief Merit – WTDY-AM, Madison, Celebrate 150 – Gene Parks FEATURE LENGTH DOCUMENTARY PUBLIC SERVICE ANNOUNCEMENT First Place – WI Public Radio, Madison, Tsim Txom: Domestic Violence First Place - WTMJ-AM, Milwaukee, Focus on Energy-Real Rewards in Hmong Society Merit - WTMJ-AM, Milwaukee, Focus on Energy-Greatest Rewards Merit – WISN-AM, Milwaukee, Your Decision 2006 Merit – WORT-FM, Madison, Uganda’s Invisible Children PROMOTIONAL ANNOUNCEMENT BEST LOCALLY ORIGINATED NEWSCAST First Place – WIBA-AM, Madison, Radio Active First Place – WTMJ-AM, Milwaukee, Wisconsin’s Morning News Merit – WTSO-AM, Madison, It’s All About The Oh Merit - WIBA-AM, Madison, Live News at Noon – School Lock Down Merit – WIBA-AM, Madison, 2 Great Inventions Merit – WISN-AM, Milwaukee, The 11 O’Clock Report - Sunday BEST USE OF AUDIO COMMERCIAL ANNOUNCEMENT First Place – WI Public Radio, Madison, Unique Ceremony Commemorates First Place - WTMJ-AM, Milwaukee, Helicopter Landing Lives Lost in War Merit - WMGN-FM, Madison, Cameo Spa Mother’s Day Merit – WI Public Radio, Madison, Prairie Chicken Merit – WTMJ-AM, Milwaukee, Closer To Your Dreams Merit – WTMJ-AM, Milwaukee, Saying Goodbye and Thanks Medium Market Radio Small Market Radio SPOT NEWS STORY SPOT NEWS STORY First Place - WFDL-FM, Fond du Lac, Smash and Dash First Place – WBKV-AM, West Bend, Rubicon Ranch Riot – Version 1 Merit - WFDL-FM, Fond du Lac, Emergency Evacuation Merit – WJMQ-FM, Clintonville, Suicide Standoff Merit - KFIZ-AM, Fond du Lac, Riverside Standoff Merit – WBKV-AM, West Bend, Rubicon Ranch Riot – Version 2

HARD NEWS STORY HARD NEWS STORY First Place - WCLO-AM, Janesville, Police Memorial First Place – WRPN-AM, Ripon, Andrew Wallace Ceremony Merit - WTAQ-AM, Green Bay, Caught in the Crossfire Merit – WRDB-AM, Reedsburg, Weston School Shooting Merit - WTAQ-AM, Green Bay, Applebee’s Merit – WRJO-FM, Eagle River, Waswagoning Arson React FEATURE First Place – WRJN-AM, Racine, Hockey Cups FEATURE Merit - WTAQ-AM, Green Bay, Ham On The Lamb First Place – WRPN-AM, Ripon, Paranormal At The Grand Merit – WFDL-FM, Fond du Lac, Extreme Surprise Merit – WGLR-FM, Lancaster, A Conversation with Barbara Mandrell Merit - WPVL-FM, Plateville, Helen Thomas, Former White House Bureau MINI-DOCUMENTARY OR SERIES Chief First Place – WTAQ-AM, Green Bay, Back To School ‘06 Merit – WLIP-AM, Kenosha, In Memory of Irene Buri Nelson MINI-DOCUMENTARY OR SERIES Merit – WTAQ-AM, Green Bay, In The Shadows First Place – WTCH-AM, Shawano, Are They Safe Merit – WPVL-FM, Platteville, Bullying In The Workplace FEATURE LENGTH DOCUMENTARY No Entries FEATURE LENGTH DOCUMENTARY BEST LOCALLY ORIGINATED NEWSCAST First Place – WTCH-AM, Shawano, 6th Assembly Forum First Place - WTAQ-AM, Green Bay, 7:30AM News: 9/11 Merit – WTCH-AM, Shawano, Shawano County Sheriff Forum Merit – WSAU-AM, Wausau, WSAU Morning Newscast Merit – WTAQ-AM, Green Bay, May 10th 8:30 am News BEST LOCALLY ORIGINATED NEWSCAST First Place - WTCH-AM, Shawano, WTCH’s 7:30 AM Newscast BEST USE OF AUDIO Merit – WTCH-AM, Shawano, WTCH Noon Newscast First Place – WTAQ-AM, Green Bay, Taser Merit – WAYY-AM, Eau Claire, Renaissance Faire BEST USE OF AUDIO Merit – WAYY-AM, Eau Claire, Marching On First Place – WTCH-AM, Shawano, Relay

BEST SPORTS REPORTING BEST SPORTS REPORTING First Place – WOMT-AM, Manitowoc, Roncalli Doubles Champs First Place – WJMQ-FM, Clintonville, Local Super Bowl Hero Merit – WOMT-AM, Manitowoc, Free is BMOC Merit – WRJO-FM, Eagle River, Eagle River Pond Hockey SPECIAL INTEREST PROGRAMMING Merit – WBKV-AM, West Bend, Wind-Whipped Win-Version 1 First Place – WLIP-AM, Kenosha, Sheriff’s Debate Merit – WBKV-AM, West Bend, Wind-Whipped Win-Version 2 Merit – KFIZ-AM, Fond du Lac, Coverage of the 2006 Experimental Aircraft Association Convention SPECIAL INTEREST PROGRAMMING Meirt – WCLO-AM, Janesville, Milam Show – Record Referendum First Place - WRPN-AM, Ripon, Round About Merit – WFCL-AM, Clintonville, Shawano Fall Festival Homecoming COMMUNITY AFFAIRS ACTIVITY Parade First Place – KFIZ-AM, Fond du Lac, Jerry’s Battle Merit – WFON-FM, Fond du Lac, Opening of the Pollack Park COMMUNITY AFFAIRS ACTIVITY Merit – KFIZ-AM, Fond du Lac, Cagers for Crohns First Place – WACD-FM, Antigo, 105th Cavalry Homecoming Merit – WAXX-FM, Eau Claire, WAXX 104.5/Country Jam USA Family Merit - WLKG-FM, Lake Geneva, More Than Special Support Center Auction Merit – WRJO-FM, Eagle River, Summer Street Dances PUBLIC SERVICE ANNOUNCEMENT PUBLIC SERVICE ANNOUNCEMENT First Place - WIZD-FM, Wausau, Portage County Coalition for Alcohol First Place – WBKV-AM, West Bend, Lock Up Your Liquor Prevention Merit – WTCH-AM, Shawano, Coats For Kids Merit - WCLO-AM, Janesville, United Way-Trust Merit – WTCH-AM, Shawano, Christmas Crusade Merit – WLIP-AM, Kenosha, Fight with Fact – Smoking PSA PROMOTIONAL ANNOUNCEMENT PROMOTIONAL ANNOUNCEMENT First Place – WIFC-FM, Wausau, WIFC Bumpin Ride First Place – WGNV-FM, Milladore, Friendraiser: Distorted Drive-Thru Merit – WRJN-AM, Racine, WRJN’s 80th Merit – WLKG-FM, Lake Geneva, Crazy Promo Merit – WJVL-FM, Janesville, Packer Fan Paul Merit – WLKG-FM, Lake Geneva, Karlz Promo

COMMERCIAL ANNOUNCEMENT COMMERCIAL ANNOUNCEMENT First Place – WTCX-FM, Fond du Lac, 29 Cents First Place – WPVL-FM, Platteville, Netux Solutions – “CSI” Merit – WSAU-AM, Wausau, Brickner’s “Silent Sale” Merit – WBWI-FM, West Bend, Where’s Verlo Merit – WKSZ-FM, Appleton, U.R. Washinstuff Merit – WLKG-FM, Lake Geneva, House of Darkness

EDITORIAL/COMMENTARY First Place – WTMJ-AM, Milwaukee, Schoolhouse Door Merit – WIZM-AM, La Crosse, As I See It (Huebsch-Ocrite) Merit – WTDY-AM, Madison, Morrissey Editional: Club Majestic (Market size categories have been dropped so that all radio entries compete against one another.)