15th Annual passes for Middle TopThe Strapline largest and longest established Middle Eastern Eastern FREEOperators Event for Telcos - Now in its 15th year! worth US$2299

15th Annual

www.comworldseries.com/me 30 November – 1 December 2010 Dubai International Convention and Exhibition Centre, Dubai, UAE

Placing the Consumer at the Heart of the Strategy BRAND NEW focus sessions:

from Competition Mobile Enhancing to Cooperation Network Consumer Developments Fixed Market 10 Experience Evolution Bringing you more speakers, attendees and valuable, interactive content than any other Middle Eastern telecoms show Special Focus:

n n 2 Day Conference 80+ speakers including 45 operators The Mobile Healthcare Industry Agendas dedicated to: – 30 at CxO level – learn from the leaders Summit – a 2 day conference running how to solve the challenges facing your alongside the show taking mobile business today healthcare to the next level n Brand NEW focus streams in the n 2000 attendees - 59% at CxO/Director agenda – 10 streams focusing on the level in 2009 – do business with the hottest topics of Middle Eastern telecoms Middle East telecoms elite today n 75 operator companies in 2009 - 72% n A whole day dedicated to LTE - FREE operator attendance – record-breaking LTE seminars, briefings, technical overview number of operator decision-makers

and network optimisation PLUS n 120 exhibitors displaying the latest Strategic Special Telecoms n Operator Training Courses MENA Telecoms HR & Recruitment products, services and technologies Partner Summit - incorporating the 2nd Annual new to the market – for you to view, Telecoms HR Forum touch and try

80+ speakers including 45 operators – 30 at CxO level - share their expert views & strategies:

Bashar Arafeh Gert Reider Nayla Khawam Grahame Maher Ross Cormack Marwan Hayek Saber Feizi Sami Hinedi Rob Middlehurst Ed Jennings CCO CEO CEO CEO CEO CEO CEO Group CEO Deputy Director Head Zain Group Batelco, Bahrain Orange Jordan Vodafone Nawras, Oman Alfa Telecom, TCI, Iran Wi-tribe General Virgin Mobile Qatar Lebanon TRA Bahrain Qatar

Khalifa Alforah Salman Albadran Naveed Saeed Imad Y Hoballah Wojciech Ploski Medhat Amer Andrew Hanna Hatem Bamatraf Saad Bin Dhafer - Erem Demircan, Senior Vice President/ CTO SEVP Commercial Acting Chairman Chief Commercial CIO CCO Senior VP Network Al-Qahtani Vice President, Marketing VIVA Kuwait PTCL, Pakistan and CEO Officer Mobily, Viva Bahrain Development Vice President Marketing & Etisalat, UAE TRA Lebanon Roshan, Saudi Arabia du, UAE Residential Sector Communication, Afghanistan Services Türk Telekom, STC, Saudi Arabia Turkey Don’t miss out on this world-class event. Register today: www.comworldseries.com/me Strategic LTE Focus Day Sponsored by The Leaders of Middle Eastern Telecoms Produced by: A part of the: Operator Gold Sponsor Silver Sponsor Partner Bottom Strapline In Partnership with:

BY EXCITOR Strategic Operator Partner Be a part of the largest and most established Middle Eastern Telecoms Event

Why this is the must-attend, premier annual Network with everyone you need to know in Middle Eastern Telecoms gathering of Middle Eastern telco leaders… n 2,000 attendees through the door n 85 countries represented n 59% C-Level / Director / Head level n 72% operator delegate attendance 1 The longest established and largest annual Middle Eastern communications event gathering all the key insights and leaders of Middle Eastern telecoms delegates n 75 operator companies represented 2 80+ speakers featuring 30+ CxO level operators – 2 days of congress Network, learn and do business with those leading the industry sessions and interactive panels to hear directly from those setting the industry agenda & shaping the future of Middle Eastern telecoms n Board/C-Level/D Head/VP/Mangagement.... 59% 3 40+ hours of market-leader intelligence – gain actionable insights to future- n Sales /BD...... 14% proof your business and solve the challenges facing your company n Technical/Engineer...... 10% 4 Unrivalled networking with 2,000+ communications professionals from 75 n Marketing/Press...... 8% operator companies – an unparalleled pool of valuable connections to grow n Consultant/Analyst...... 4% your business. n Product/Project Management...... 4% 5 Join the whole Middle Eastern telecoms community – share ideas and secure n Other...... 1% partnerships with mobile, fixed and satellite operators, ISPs, regulators, investors and analysts. Gathering the leading operators and regulators from 6 120+ stand exhibition – be the first to touch and test the latest technologies and across the continent and beyond - including: solutions to revolutionise your operations in the Middle East Afghan Wireless n Alfa Telecom n AT&T n Atlantique Telecom n Avea n Azercell Telecom Bahrain Co n Bakcell n Bayanat n Bintel n Cellcomm Middle East n Dialog Telekom n Du n Ethihad Atheeb n Etisalat n Etisalat Nigeria n Friendi n Geocell n Iraqia Sattlellite n Jawwal n Kalimat Telecom n Libyana Mobile Phone n Majan Telecommunication Mazoon Mobile n MCEL n MCI n Mobilink n Mobily n Mobinil n MTN Syria n MTN Yemen What’s NEW for 2010? n MTN Irancell Naseej n Nawras n Noorsat n Nournet n Oman Mobile n Orange n Orange Jordan n Pakistan Telecommunication n Palestine Cellular Communication Co n PT Telekomikasi Indonesia Qatar Telecom n Rapid A whole day dedicated to the next big network technology - LTE - FREE Communications n Roshan n Sabafon n STC n T Mobile Netherlands n Tata Communications n Telecom New LTE seminars, FREE LTE Briefings, a FREE LTE technical overview and a Zealand n Thuraya Satellite n TIM n TKC Telecommunication Kish n T-Mobile n Transatel n Turkcell n Umniah n Viva n dedicated network optimisation zone in the exhibition hall Vodafone Egypt n Vodafone Qatar n Vodafone Turkey n Warid Telecom n Wataniya Telecom Wateen Telecom n WI-Tribe n Yahsat n Zain UAE n Zain Bahrain n Zain KSA n Zain Kuwait n Zain Saudi Arabia n Zantel The MENA Telecoms HR & Recruitment Summit – the best opportunity to network and interview with the world’s leading Telcoms companies operating Network with attendees from across the globe: across the Middle East and North Africa region.

The 2nd Annual Telecoms HR Forum - celebrating the success of last year with new topics and a perfect opportunity for the HR team to exchange knowledge and network

Mobile Healthcare Industry Summit Middle East located alongside the conference – casting a microscope to the opportunities and challenges of wireless healthcare convergence and innovation in The Middle East

A brand new Iranian Focus session dedicated to discuss the hottest topics and strategies concerning the largest market of the Middle East – Iran

More congress sessions – choose from 4 strategic keynotes, 12 special focus sessions and a separate 2 day conference agenda dedicated to mobile healthcare

More valuable senior level contacts than ever before - 2000+ telco Over 64 countries present in 2009 professionals from the region and beyond - 59% at CxO/Director level in 2009 -

meet, network and do business with all those leading Middle Eastern telecoms 4 Algeria 4 Finland 4 Kuwait 4 Spain 4 Afghanistan 4 France 4 Lebanon 4 Sri Lanka More CxO operator speakers than ever before - 80 visionary speakers 4 Argentina 4 Georgia 4 Libya 4 Sudan including 45 operators - 30 at CxO level - learn from the industry leaders 4 Australia 4 Germany 4 Mauritius 4 Sweden about how to solve the challenges facing your business 4 Austria 4 Greece 4 Netherlands 4 Switzerland 4 Azerbaijan 4 Hong Kong 4 Nigeria 4 Syria More interactive sessions – join open discussions to learn from the ideas 4 Bahrain 4 Hungary 4 Oman 4 Tanzania and experiences of all 1,000 conference delegates in 8 interactive panels and 4 Belarus 4 India 4 Pakistan 4 Thailand roundtables 4 Belgium 4 Indonesia 4 Palestinian Territory 4 Tunisia Focus on Innovation – benchmark your strategies for innovation and 4 Bulgaria 4 Iran 4 Poland 4 Turkey adapting to the changing landscape with insider knowledge from those 4 Canada 4 Iraq 4 Portugal 4 Uganda leading the continent’s most successful operations 4 China 4 Ireland 4 Qatar 4 United Kingdom 4 Cyprus 4 Italy 4 Russia 4 USA Summit theme focussed on placing the consumer at the heart of the 4 Czech Republic 4 Japan 4 Saudi Arabia 4 UAE business. All sessions will look at how to transform the customer experience 4 Denmark 4 Jordan 4 Singapore 4 Yemen either with the most advanced technology, or increasingly innovative 4 Egypt 4 Kenya 4 South Africa marketing and customer care solutions

Operators attend FREE - register today: www.comworldseries.com/me 15th Annual Find the solutions to the challenges facing your business straight from the minds leading Middle Eastern telecoms Agenda at a Glance Day One: Tuesday 30th November 2010 GSM>3G Middle East Telco World Summit Congress

Placing the Consumer at the Heart of the Business Strategy Day One Day One • Supporting Managed Service Keynote Session:

PLENARY Agreements MHealthcare Industry • Recruitment and Talent Overview Enhancing Mobile Acquisition Strategies Network Consumer Succesful Business Models for An excellent A: Developments B: C: • Elevating the Role of the HR Experience Fixed Market Cross-Industry Partnership STREAMS Evolution Team in the Overall Business “ Strategy of a Telecoms Changing Lives: Serving gathering with great from Competition Company Keynote Session to Cooperation Existing & Future Subscribers

with Mobile Health Services opportunities to

PLENARY mingle and see Day Two: Wednesday 1st December 2010 “ GSM>3G Middle East Telco World Summit Congress what is new in the industry Keynote Session Day two Day two • Managing and Developing Keynote Session: PLENARY PLENARY Ismael Fikree, Talent Defining Best Practice Around Mobile Healthcare • Training Strategies for the COO, Lessons to be learnt from Ultimate Skilled Workforce A: B: C: D: existing global MHealthcare Zain KSA STREAMS STREAMS • Compensation and Benefits Patient Centricity: Delivering Packages reliable services to encourage Keynote Session – Taking Middle East Telecoms into the Future loyalty Financing the future of the

PLENARY MHealthcare industry This event is very important“ for us to for healthcareFREE 2nd providers! Annual 2010 is the share and listen to other operator’s The Must-Attend event of year of LTE The Mobile Healthcare Adapting HR Strategies to the experiences, to

Industry Fast-Evolving Telecoms Industry

Informa Telecoms & Media forecasts that by learn from it and to 1. Now located in Dubai bringing you a fresh The conference will provide a detailed insight into 2014 3.5G+ technologies including LTE will be crowd to drive progress in this growing sector - “ how you can be part of the HR team driving your the biggest single technology segment of network with after the outstanding success of the first ever event business forward: the Middle East mobile market, accounting for to bring Mobile Healthcare to Europe • Supporting the trend towards managed services 41%of subscriptions in the region. industry leaders 2. Bringing you the most comprehensively • Managing change in an era of merger and researched agenda – compiled from months acquisition As the next big network technology, LTE will Abdulaziz Al-Tamami, of interviews and tracked developments in the • Recruiting for the Future – Attracting the right throw up challenges and opportunities for the industry - ensuring you don’t miss the hottest people for innovation COO, Mobily, Saudi Arabia forward-looking telecoms players globally. The topics! • Developing the role of the HR team in the overall focus day will offer solutions to the challenges 3. Take home best practice, visionary advice business strategy and experience from the leaders of the industry • Identifying training needs and implementing and reveal how to maximise opportunities and – Over 2 days and 30 industry leaders from across processes ROI including topics such as: the globe working in wireless and healthcare • Implementing talent development strategies Very informative innovation • Motivating and Retaining Employees • Understanding the Benefits of LTE “ 4. Unparalleled C-Level attendance – Over • Providing the ultimate compensation and benefits • Mapping the Evolutionary Path of the regional

packages

10 CEO keynotes in 2009 from global mobile • Addressing the Specific Spectrum Challenges healthcare companies including Vittorio Colao, Hear from the leaders of the HR industry including HR experiences on for the Middle East CEO, Vodafone Group - Informa has the Directors from Zain, Vodafone, Ericsson, Orascom, “ database and industry support to carry on Virgin Mobile, du, Turk Telecom and many more • Strategies for Deploying LTE in the technologies and delivering senior-level attendees from across the Middle East globe strategies • Maximising Return on Investment of LTE 5. Endorsing support from ALL the key

associations and guidance from unique 360 Abdulla Al-Rawahy, degrees advisory board: Continua Health I think for people who have not Alliance, GSMA, European mHealth Alliance Nawras

“participated before in one of the and international healthcare providers The MENA Telecoms HR & Recruitment Summit

brings together the brightest talent in the Telecoms Informa LTE events I would recommend 6. Meet the key decision makers in this space “ industry with HR Professionals and other executives that they do so in the future. It’s really from across the world, plus over 2000 attendees from the world’s leading telecoms companies. It’s at the co-located GSM>3G Middle East Telco the ideal platform for high-calibre professionals worthwhile World Summit 2010 to network and interview with their employers of (SE, Ericsson @ LTE World Summit 2008) An enlightening

7. Non-stop Networking: Including evening choice in the Middle East and North Africa region. event“ in HR best networking drinks, speed networking, online Register now to secure exclusive pre-scheduled Featuring presentations from the CxOs of the LTE networking, social media groups and more – “ interviews with HR Professionals and executives from pioneers in the Middle East including Zain, STC, countless opportunities to meet your peers and leading companies, or network your way into ‘on-the- practices and regional Etisalat, Mobily and more strike up new business relationships in a relaxed, spot’ interviews at this prestigious recruitment event fun and informal atmosphere www.careersinmena.com/comworldseries happenings Sami Jarrar, View the full agenda Umniah Mobile Company

Non-operators receive US$300 early bird discount - register today: +44(0) 20 7017 5506 NEW for 2010 A co-located event

Dedicated to Driving Mobile Health Services

Day 1 – 30 November 2010 08:00 Registration and Refreshments 13:10 Interactive Panel Discussion: Which Business Models Will Drive the Successful Monetisation of MHealthcare? 09:10 Introductory Speech from Informa Telecoms & Media and Speed Networking • What are the benefits for operators partnering with the health industry & providing mHealth services? Meet all the delegates, network and swap business cards in this speedy session. • Which partnership business models will ensure that services can be deployed effectively and KEYNOTE SESSION: MHEALTHCARE INDUSTRY OVERVIEW cost-efficiently to ensure a good ROI? • Which services and pricing models are appropriate for subscribers? Chair: Chuck Parker, Executive Director, Continua Health Alliance Ghandi Eideh, Consumer Marketing Director, Mobily, Saudi Arabia 09:20 Official Government Keynote: The Role of MHealthcare in the UAE: Driving Healthcare John Wesonga, Consultant - Mobile Health Projects, D-Tree International, Uganda towards Excellence through Continuous Improvement Dr Drew Palin, Medical Innovation Officer,Boost, USA Senior Representative, Government of Abu Dhabi, UAE (tbc) Joel Selanikio, Director, DataDyne.org, and Assistant Professor, 09.50 Defining the Role of Mobile Technology in Healthcare - Simple or Advanced Services? Georgetown University Hospital Mobile Technology is ideally placed help adapt healthcare services. Quality of care across the world needs 13:40 Lunch Break, Networking & Exhibition visit to improve as populations face chronic illness, large numbers of aging citizens, and increasingly expensive treatments. How mobility can assist against these challenges is one of the most exciting opportunities CHANGING LIVES: SERVING EXISTING & FUTURE SUBSCRIBERS WITH arising today. MOBILE HEALTH SERVICES Amir Rashid, Director of Business Development, Etisalat, UAE Chair: David Doherty, Co-Founder & Director, 3G Doctor 10.20 Improving Healthcare for Patients using mHealth 15:00 Case Study: Delivering Life Changing Services with Access to Medicine through MHealth Innovative collaboration can drastically improve business development and efficiency in the mHealth mHealthcare can be leveraged to vastly improve access to medical diagnoses, treatment and training, sector. If the benefits of mHealth can be quantified, then healthcare providers will soon drive the especially when it comes to healthcare available to the world’s poorest communities. Innovative uptake of mHealthcare. technology can provide accurate and effective point-of-care diagnosis and treatment. David McCarron, EMEA Healthcare Manager, Digital Health Group, Intel John Wesonga, Consultant - Mobile Health Projects, D-Tree International, Uganda 10.50 Interactive Expert Panel Discussion: What Are the Critical Factors for Successful 15:20 Understanding the Benefit to Operators: Be more successful in Markets with Healthier MHealthcare Services in the future? Subscribers and MHealth Applications • What is the demand so far for mHealth services? Operators will only be as successful as the health of the market in which they operate... Furthermore, • Examining existing case studies and examples of mHealth offerings operators are ideally placed to help improve their customers’ access to healthcare. The main question • Outlining the critical strategic, technological and financial factors may be which services, where, and when. • What are the mobile device & infrastructure innovations necessary for mHealth in emerging markets; Mohsen Malaki, Freelance Strategy Consultant, UAE smartphones, netbooks, or mobile phones? Broadband or narrow bandwidth? 15:40 Coffee Break, Networking & Exhibition visit Amir Rashid, Director of Business Development, Etisalat, UAE 16:40 Stimulating Innovations for Advanced MHealth Applications: the Mobile Phone as a ‘Medical Saadi Hussain, Representative of Wisys & Head of Commercial Management, BT, UK Device’ for Consumers, Patients and Health Workers Jeanine Vos, Director mHealth, GSM Association How to leverage mobile phones in a way that suits customers will be the key to opening a whole Pertti Lounamaa, Managing Director, Mobidarm, Finland array of useful services – particularly when it comes to mHealthcare. The mobile phone is already so 11.20 Coffee Break, Networking & Exhibition visit ubiquitous that this could be a stepping stone towards mass-uptake of mHealth services. Adesina Iluyemi, Fellow, Royal Society of Medicine, UK, and SUCCESSFUL BUSINESS MODELS FOR CROSS-INDUSTRY PARTNERSHIP Co-Chair of Global Health Commission, NEPAD Council 12:30 Strategy Session: What will be the Operator’s Business Case for MHealth Services? 17:00 Leveraging Mobile Data Services to Improve Patient Care: Data At The Point Of Need Mobile operators are natural leaders in the mHealth sector, particularly in developing markets where Organising data is invaluable, and operators already have unrivalled access to their customer’s details. other m- (or e-) services are already flourishing (like mGovernment, mEducation, etc.). How will This is also key for mHealthcare – players in this industry can better understand the various markets operators meet the consumer demand for personalised, mobile healthcare? through unique, real-time market data. Ghandi Eideh, Consumer Marketing Director, Mobily, Saudi Arabia Sarah Hine, CEO, PharmaSecure, India 13:00 Case Study: Plans for Effective Usage of Mobile in the Event of a Natural Disaster 17.20 Chair’s Summary Case Study: mHealth projects can already work to save lives, and the mobile industry can learn from these 17.30 End of Day 1 examples how to ensure effective cross-industry co-ordination. Carmen Karam, Chair of Disaster Management & eHealth Working Group, Asia Pacific Networking Group (APNG), UAE

Day 2 – 1 December 2010 08:30 Registration and Refreshments 13:00 Lunch Break, Networking & Exhibition visit 09:20 Introductory Speech from Informa Telecoms & Media and Speed Networking PATIENT CENTRICITY: DELIVERING RELIABLE SERVICES TO ENCOURAGE LOYALTY KEYNOTE SESSION: DEFINING BEST PRACTICE AROUND MOBILE HEALTHCARE Chair: David Doherty, Co-Founder & Director, 3G Doctor Chair: Dr Brian O’Connor, Chairman European MHealth Alliance 14:30 Keep It Real: MHealth Services that Deliver Real Value to Patients 09:30 Chair’s Introduction: How Will Useful Mobile Healthcare Improve Health Services? Value can be difficult to measure. The case studies given in this presentation will not only discuss how mHealthcare is almost an emerging topic for some operators, whilst others are already setting up to tackle challenges facing mHealthcare, but will also outline in detail the benefits and value being dedicated branches (Orange, Telefonica, Vodafone, etc). Which benchmarks for best practice are offered to patients by mHeath services. emerging in developed markets like Europe and the US? And how could they translate to other markets? Tobias Alpsten, CEO, iPLATO Healthcare Dr Brian O’Connor, Chairman European MHealth Alliance 14.50 Personalising Health Services through SMS Campaigns 9:50 Keynote: Best Practice for Operators Creating Strategies to Introduce MHealthcare Services Simple mHealth services via text are easy to implement, and truly complimentary of healthcare Operators need to be aware of what kind of impact their services can have on the healthcare education in developing countries. This presentation will provide a case study from a non profit industry. Then both sides of the mHealth industry can work together to figure out enablers and how organization in East Africa about the benefits of healthcare education through texts. to drive adoption amongst other segments involved in healthcare. Thierry Zylberberg, Executive Vice President, Orange Healthcare, Orange France-Telecom Group Hajo van Beijma, Founder & CEO, Text to Change, Uganda 10:20 Interactive Panel Discussion: Defining the ‘Rules’ for MHealth Services 15:10 Coffee Break, Networking & Exhibition visit • What is the role of mobile operators and mobile device manufacturers in mHealth? 16:10 Overcoming Patients’ Misunderstanding of Medical Information and Creating Motivation for • Should the mHealth industry be regulated? And what role should telecommunications regulators & Behavioural Change government play when it comes to mHealth? Overcoming a small gap in patient knowledge can really greatly improve the chances of success for mHealthcare services. In turn this improved comprehension can insure higher levels of profit for those • Do operators need to worry about new rules for data management around mHealth services? providing the services and therefore ensure continued investment - a win-win scenario. • What are the privacy, security and ethical challenges for operators entering the Healthcare space? Dr. Talya Miron-Shatz, Research Scholar & Lecturer, University of Pennsylvania Thierry Zylberberg, Executive Vice President, Orange Healthcare, Orange France-Telecom Group Adesina Iluyemi, Fellow, Royal Society of Medicine, UK, and Co-Chair of Global Health FINANCING THE FUTURE OF THE MHEALTHCARE INDUSTRY Commission, NEPAD Council Hajo van Beijma, Founder & CEO, Text to Change, Uganda 16:30 Focus on Investment: Attracting Venture Capital & Investments into MHealth Innovations & Dr. Talya Miron-Shatz, Research Scholar & Lecturer, University of Pennsylvania Enterprises in Emerging Markets Join the debate with experienced venture capital and mHealthcare Industry representatives to learn 11:00 Coffee Break, Networking & Exhibition visit how funding & investment can be attracted to the markets which need it most. LESSONS TO BE LEARNT FROM EXISTING GLOBAL MHEALTHCARE Adesina Iluyemi, Fellow, Royal Society of Medicine, UK, and Co-Chair of Global Health Commission, NEPAD Council 12:00 Clarifying the MHealthcare Ecosystem - Roles and Responsibilities Timo Ahopelto, Co-founder, Lifeline Ventures What will the value chain look like? Where has the funding for mHealthcare come from so far, and will it continue? What could be the tipping point for mass adoption of mHealthcare in existing Karen Coppock, Senior Program Officer - Mobilizing for Health,McKesson Foundation (tbc) healthcare markets? David Doherty, Co-Founder & Director, 3G Doctor 16:50 Chair’s Summary 12:30 Self Managed Care via Mobile Broadband - Supported by Healthcare Professionals and 17.00 End of Day 2 & Close of Conference Motivational Feedback The speedy growth of mobile broadband is comparable only to the phenomenal spread of GSM. Consequently the potential for broadband services across the globe is significant – and this can be Turn page for GSM>3G Middle East Agenda leveraged for mHealth services to improve patients’ lives. Pertti Lounamaa, Managing Director, Mobidarm, Finland

FREE for Healthcare providers - register today email [email protected] 2nd Annual A co-located event

Adapting HR Strategies to the Fast-Evolving Telecoms Industry

Day 1 – 30 November 2010 09.30 Keynote Speech: Understanding and Reacting to the Key Recruitment and Talent Acquisition 15.25 Panel Discussion: How are Recruitment Strategies Evolving

Changing Telecom Landscape and Economic Climate Requirements for the Telecoms Industry to Attract the Best Talent in Today’s Competitive Market? • supporting the trend towards Managed Services – briefing Mona Munieb, Recruitment Specialist, du 12.20 Recruiting for the Future - Attracting the Right People for

and preparing staff Tim Banham, Head of Publishing, Informa Telecoms and Media Innovation • managing outsourcing service Darren Franks, Regional Sales Director, Eutopia Solutions • the role of the HR team as mergers and acquisitions • shifting the operator back to innovation as mobile

HR Expert communications become a commoditised become more prevalent in the telecoms industry 15.55 Refreshments • identifying fresh, young innovators Operator Telecoms • managing acquisitions as well as separating from sold operations HR Expert • ensuring value for money on talent acquisition Elevating the Role of the HR Team in the • introducing the blended approach – experienced Overall Business Strategy of a Telecoms Ina Rabieh, HR Director, Zain Group Operator Telecoms consultants working alongside new talent Company 10.00 Team Building Activity to Accelerate Communication and Masoud Golshani-Shirazi, Vodafone Turkey 16.30 What is the HR Team Doing to Match Cost per Subscriber Networking 12.50 Lunch with Middle East Telco Summit delegates with the Increased Subscriber Base Hazel Jackson, CEO of biz-ability will engage delegates • meeting management expectations in a game or Arabian Market. Arabian Market is a game 14.10 Review Existing Teams and Opportunities for New Blood, • understanding the numbers of influencing skills; fast, memorable and pragmatic – Post-Economic Downturn • HR contribution to the fixed costs guaranteeing that every participant will talk to one another at • developing a humanitarian process for removing “dead wood” HR Expert Sami Jarrar, some stage, reinforcing that information is power only when • identifying existing talent within the group and ensuring Building Activity

Interactive Team Team Interactive Director of HR and Corporate Affairs, Telecoms Operator Operator Telecoms shared. Outcomes are very objective and final scores reflect resources are optimally utilised Umniah

the teams’ interaction and approach.Arabian Market is the HR Expert • encouraging flexibility of staff and a willingness to travel perfect game to play in-house post-merger, or at times of low Vendor Telecoms • maximising opportunities for recruitment from a huge pool 16.55 Enhancing HR’s Role as a Business Partner in Telecoms morale, or at any other time when higher level networking or of redundant talent Company: communication skills are needed Farid Ahmed, Human Capital Leader, Nokia Siemens Networks • organizing HR to excel in internal customer centricity Hazel Jackson, CEO, biz-ability 14.35 Talent Management Through Identifying Performance and • speaking the same language: Getting familiar with the

11.00 Refreshments and Networking with Middle East Telco Potential current and future business Summit delegates • identifying key talent to take the company into the future HR Expert • supporting the business goals

• measuring performance Operator Telecoms Sengul Demircan, Reacting to the Increasing Move Towards • analysing potential Chief HR Officer,

Managed Services in the Middle East and HR Expert • strategies for developing talent Avea

African Telecoms Industry Operator Telecoms Jan Mottram, HR Director, Vodafone Qatar 17.20 Contributing to the Success of the Company - Manpower Budgeting and Organisation Development 11.50 The Role of HR in the Successful Transition of Network • understanding the link between HR budgets and the Operation Corporate Balanced Scorecard • figures and facts on Managed Services 15.00 How to Win the War for Talent Post-Recession: “Average” • investigating advanced techniques of professional budgeting in • HR is playing a critical role in the engagement and is Not an Option line with managing and forecasting transition phase • preparing for the war for talent • understanding how budget control of HR planning will lead HR Expert • the process of Managed Services • emphasis on quality of staff, given the commoditisation of to organisational success Vendor Telecoms • case study telecoms services • understanding the link between organisational finance and Karin Askerfelt, Head of HR MS Transition & Transformation • the importance of instigating world class recruitment Specialists

Recruitment HR budgets Business Unit Global Services Managed Services, Ericsson strategies and processes • using Budget metrics to demonstrate the added value of HR • evolving the selection process as telecoms markets mature towards organisational success and competition intensifies Jason Pereira, Head of HR Operations, Craig Coverman, CEO, Eutopia Solutions Abudawood Pakistan Darren Franks, Regional Sales Director, Eutopia Solutions 17.45 Summary of Day One and Close Day 2 – 1 December 2010 11.00 Refreshments and Networking Break 14.45 Motivating and Retaining Employees

Talent Retention, Development and Motivation • successful strategies for staff motivation 12.00 Identifying Training Needs and Implementing Processes

09.30 Implementing Talent Development Strategies • motivation without financial incentive • devising and putting in place successful talent development • identifying key areas where training is required • motivating for staff retention strategies • early planning for training on new technologies • understanding the differing drivers of individual employees

• identifying key staff for a dedicated development schedule • ensuring the team are up to date on the latest developments in HR Expert Samir Malki, the telecoms world • working closely with department heads to monitor talent Operator Telecoms HR and Admin Head, HR Expert development HR Expert • implementing training Orascom Telecoms Operator Operator Telecoms Nadine Chetty, Head of HR, Virgin Mobile, Qatar  Operator Telecoms Iqab H Atiyyeh, Competencies Development Director, Orange Jordan 15.10 Panel Discussion: How Far Can Compensation and Benefits Go Towards Staff Retention? 10.00 Developing a High Standard of Training for ICT Professionals 12.30 Developing Training Policies and Processes to Ensure • designing and implementing a rewards and recognition scheme

Employees Have all the Relevant Skill Sets how can we enhance productivity and quality of training for • performance management and development systems • ensuring that each staff member has the relevant training ICT Professionals? Hassan Arshad, Specialist, Staffing and Compensation, • keeping track of new technology developments – eg LTE • what tools to provide to reinforce diversity training? Mobilink • the journey from external to internal development platforms • devising clear career development paths Telecoms Telecoms Milad Rafati, Senior HR Officer,Huawei Iran • how can we increase individual and organizational • selecting the appropriate training companies Training Expert Training HR Expert performance to achieve business result? • assessing the value of training 15.45 Maximising the Capabilities of the Global Nomad

Operator Telecoms • enabling consistent training across multiple locations and Tony Wakefield, Training Expert, Informa Telecoms • analysing global mobility trends departments Training Academy • understanding and working with the global nomad - a new • measure “Development Experience” vs. “Training Satisfaction.” breed of professional 13.00 Lunch with Middle East Telco Summit Delegates K. Gökhan Bozkurt, Human Resources VP, Turk Telekom • maximising the benefits of the global nomad across the 14.20 Understanding Zero Turnover is Impossible in the group. 10.30 Managing Talent in Telecoms for Optimum Business Competitive Telecoms Industry – Establishing Talent Jim Matthewman, Partner, Mercer Performance Retention Strategies • the integrated process in talent management 16.15 Conference Summary and Close • introducing internal motivational campaigns • organisation’s strategy in Talent Management- talent identification • advertising the value proposition • the behavioural approach – talent assessment (short and HR Expert • enhancing internal and external branding HR Expert effective method) - talent selection - talent development

plan. The(70% rule)- talent pools- the pipeline of successors Operator Telecoms Telecoms Operator Operator Telecoms Hassan Arshad, Specialist, Staffing and Compensation, Kifaya Abu-Thallam, Chief HR Officer,Zain Jordan Mobilink

The MENA Telecoms HR & Recruitment Summit allows leading companies and high-calibre talent to network and interview during this prestigious recruitment event. The Recruitment Summit Process Attending companies provide Global Career Company with their list of job opportunities. They are sent a short list of relevant candidates, from those who have registered and have the necessary skills and experience. Selected candidates are invited to attend the MENA Telecoms HR & Recruitment Summit and are given a pre-scheduled interview slot. Participating companies are given a comprehensive interview schedule for the duration of the event. The Summit also provides the chance for companies and candidates to network and schedule ‘on the spot’ interviews. Interested companies and candidates should visit www.careersinmena.com/comworldseries Turn page for GSM>3G Middle East Agenda without delay.

50% discount for Operators, Regulators & The HR Team - register today www.comworldseries.com/me 15th Annual Strategic Operator Partner Tuesday, 30th November Conference Day One

Opening Strategic Keynote: Placing the Consumer at the Heart of the Business Strategy

09.00 Welcome Address 09.20 Keynote Address – Placing the Customer at the Heart of the Business Ian Hemming, • formulating a consumer-centric business strategy CEO, • combining advanced technologies with innovative services to provide the ultimate Informa Telecoms and Media consumer experience • understanding what the consumer really wants • delivering on the consumer promise 09.10 Chairman’s Introduction and Overview • raising the standards in the face of increasing competition  Mark Newman, Khalifa Al Shamsi, y st Chief Research Officer, Senior Vice President Marketing,

anal Informa Telecoms and Media

OPERATOR Etisalat, UAE Mark is Chief Research Officer within Informa Telecoms and Media’s Industry Research Mr. Al Shamsi joined Etisalat, UAE, in 1993 as the GSM Mobile Network Engineer responsible division, leading its global research teams and activities. Mark has 10 years experience for the mobile network operations. His role expanded to overseeing the planning and in the telecoms sector as a journalist and analyst. He will give an overview and growth development of Etisalat’s mobile and network services. Mr. Al Shamsi’s position at Etisalat, forecasts for the Middle East’s telecoms operators. prior to becoming the Senior Vice President of Consumer Marketing, was Manager of Engineering for mobile network and services, where a major part of his duties included devising Etisalat’s strategy in the adaptation of advance technology and wireless services.

MORE Conference sessions, MORE Speakers, MORE learning - 10.30 Refreshments, Networking and Exhibition Visit gain insights from 80+ speakers including 30+ CxOs

STREAM A: Mobile Network Developments Towards LTE STREAM B: Adding Value to the Consumer Experience   12.45 Lunch   14.25 Customer Focus Analysis: Enhancing Customer Value Mobile 14.15 Maximising Revenue Generation Enhancing Beyond Good Customer Service Network from HSPA and 3G Consumer Panel Moderator: Zoran Vasiljev, Developments Experience • making the most of high speed networks Managing Director Middle East, • developing revenue-generating services Value Partners • deploying the most advanced networks • delivering the ultimate consumer experience  Chairman: • maximising revenue-generating opportunities   Chairman: • enhancing core offerings Marwan Hayek, Toni Eid, Andrew Hanna, • encouraging existing and new customers to try CEO, Publisher and Editor in Chief, OPERATOR CCO, innovative services Telecom Review OPERATOR Alfa Telecom, Lebanon VIVA Bahrain • developing the customer retention strategy 14.35 Ensuring a Cost-Efficient and • simplifying the user experience 11.45 Launching the First 3G+ Network Smooth Transition Beyond HSPA 11.45 Only the 3.0 Operators Will Survive • how to move beyond good customer service in Jordan in a Web 2.0 World and 3G Andrew Hanna, • detailing the launch and deployment of 3G+ • facilitating a smooth and cost-efficient transition • is the web2.0 an operator’s best friend or worst foe? CCO, services to next generation technology • characteristics of a 3.0 operator

• bolstering internet penetration in Jordan • network migration beyond HSPA and 3G – • Mobily’s transformation to a web 3.0 operator. OPERATOR VIVA Bahrain • maximising the opportunities for content-driven identifying and overcoming the challenges Medhat Amer, Ed Jennings, 3G+ services with MBC partnership • minimising the costs of transition CIO, Head of Virgin Mobile, • outlining the offers – mobile and fixed OPERATOR Qatar Y asser Shaker, OPERATOR Mobily, Saudi Arabia • what new advanced services will be available? VP Technology, Akshay Lamba, Nayla Khawam, 12.05 Understanding and Delivering Chief Technology Architect, OPERATOR Mobinil, Egypt CEO, What the Customer Really Wants

OPERATOR MTS India Orange Jordan 14.55 How Are Advances in ICT • focus on what the customer really wants OPERATOR Mikkel Vinter, Contributing to the Region’s • adding value to the user experience 12.05 Delivering a New Mobile Broad- CEO, Economic Development? • providing free access to popular websites MVNO band Experience with HSPA+ Friendi Mobile • detailing the impact of next generation  Grahame Maher, • enhancing mobile broadband capabilities Jeff Sanderson, technology on the economy CEO, • improving the “always-on” experience Head of Pre-Sales EMEA/LATAM, • introducing Smart Cities OPERATOR Vodafone Qatar

• enabling customers to enjoy a nearly 200% OPERATOR Bytemobile • business models increase in mobile bandwidth Anders Lindblad, President, • expected services to be provided in Smart Cities 12.25 Enhancing Customer Lifetime Value • technical challenges and solutions Region Middle East and North-East • broadband as a catalyst in Smart Cities • creating programs and campaigns to add value Africa, Ericsson Hatem Bamatraf, • Smart City deployment roadmap at each stage of the customer lifecycle Senior VP Network Development, • best practices used in Smart Cities • measuring efficacy of usage and loyalty initiatives • ensuring optimization of the network to improve 15.10 Individual/Corporate Customer OPERATOR du, UAE Ali Amer, operator performance Churn and Retention Management Senior Expert, 12.25 Strategies for Transitioning To LTE S angeet Chowfla, Programs

OPERATOR STC, Saudi Arabia • determining at what stage to make the transition Chief Strategy Officer and EVP • most effective prevention actions for postpaid customers to LTE 15.15 Questions and Discussion Products, Comviva • planning the technological roadmap • push customer to complain via different channels • ensuring the transition is smooth • win-win retention programs in spite of win-lose 15.30 Refreshments and Exhibition Visit 12.45 Lunch • deploying LTE • customer segmentation Rabih Dabboussi, 14.05 Use Your Unique Operator Yasin Atalay, Director, Systems Engineering, Knowledge to Create Customer Churn Manager, UAE and KSA, Intimacy and Delight

OPERATOR Turkcell, Turkey Cisco • using automation to capture customer preferences throughout the subscriber life cycle 15.30 Refreshments and Exhibition Visit LTE is Pivotal in the Middle East’s Network • empowering marketing to target the right

“ subscribers with the right services

Development Strategy. All mobile operators in the 6 GCC • innovative methods to cost effectively introduce Very good speakers

states (Bahrain, Kuwait, Oman, Qatar, UAE and Saudi Arabia) new services “ “ , with rich knowledge of “ “ Syed Shah currently run HSPA based mobile broadband networks and Business Development Director Middle East, the subject UK & Ireland, SmartTrust the transition to LTE in the region is already underway. RJ, Etisalat Source: Informa Telecoms & Media Afternoon Strategic Keynote – From Competition to Coopetition

Chairman: Matthew Reed, Mohamed Jamoussi, y st Editor, Middle East and Africa Wireless Analyst Senior Consultant, anal

OPERATOR STC 16.20 Panel Discussion: Are MVNOs Benefiting the Middle East Telecoms Darren True, Industry? CEO, • reviewing the status of MVNOs in the Middle East Injaz Telecom • what has been the impact of MVNOs on the Middle East telecoms industry? • do operators view MVNOs are competitors or partners? All speaker presentations will be available to • maximising the opportunities for MVNOs to expand the market download from the Community website post event. All attendees will be sent a login and pin.

Operators attend FREE - register today: www.comworldseries.com/me 15th Annual BRAND NEW focus sessions and interactive elements bringing even more value for 2010

Opening Strategic Keynote: Placing the Consumer at the Heart of the Business Strategy Opening Strategic Keynote: Placing the Consumer at the Heart of the Business Strategy

09.40 Demonstrating the Benefits of Excelling in Customer Service – operations in Kenya, Tanzania and Madagascar. Mr. Arafeh has vast experience in management, marketing, strategy, sales and business development. Prior to this appointment, Mr. Arafeh held an Lessons from the Logistics and Transport Industry impressive list of positions in the telecommunications sector within Zain and other companies. Iyad Kamal is the COO of Aramex, one of the leading logistics and transportation Gert Rieder, companies in the Middle East and South Asia. Iyad Kamal will detail how Aramex has become a company renowned for customer service excellence. The presentation will CEO, enable executives from the telecoms industry to extract examples to transfer to their OPERATOR Batelco, Bahrain own businesses. Gert Rieder joined Batelco in April 2009 to lead the Bahrain operation of the Batelco Group, as part of the Company’s restructure to manage the growing needs of the organisation. Prior to Iyad Kamal, joining Batelco he was Senior Advisor for ENEX Finance SA, a Private Equity company based in Chief Operating Officer, Switzerland. Gert has over 20 years of experience in the telecommunications business having begun his career in 1987 with TDC (TeleDanmark). The event is Aramex  Grahame Maher, important“ to share Built on a 28-year history of innovation, Aramex facilitates CEO,

responsible global commerce by delivering customized OPERATOR Vodafone Qatar our experience logistics and transportation solutions around the world. Before Grahame Maher came to The Middle East to set up the first Vodafone operation in the Aramex today is a publicly traded company on the Dubai Financial Market Middle East he was the CEO of Vodafone Czech. In Czech Grahame led the team that handled & to learn from (DFM: ARMX), operating a network of 8,100 professionals in 310 locations, and the acquisition and integration of an innovative mobile business called Oskar that is now Vodafone Czech. This organisation is seen as one of the most innovative in the Group and is one of the top leads a strong alliance network providing worldwide presence. performing businesses in the Vodafone world. Prior to this he was CEO of Vodafone Sweden and he what others have

has also worked at Vodafone Australia and New Zealand.

 10.00 Middle East Telco Leaders Roundtable: Taking the Middle East Ross Cormack, done and what Telecoms Industry to the Next Level with a Customer-Centric CEO, “

Business Focus OPERATOR Nawras, Oman customers will need • focussing on the customer as a priority in the business strategy Ross Cormack, Nawras CEO, has more than 25 years of experience in the telecommunications • developing the technology to enhance the user experience industry during which time he has led four operators, served as a Board member of six and shareholder managed a further 16 operators across Europe, Middle East and Asia. His in the future • determining what the customer really wants recent roles have included Executive Director Wireless at Qtel in Qatar, CEO and founder of • making your offering the best in a competitive market Singapore based Virgin Mobile Asia and Managing Director of Hong Kong CSL. Dr. Nasser Marafih, • ensuring that customer service and support systems are conducive to Anders Lindblad, President, the optimum user experience Region Middle East and North-East Africa, CEO, Qtel Bashar Arafeh, Ericsson CCO, Mr. Lindblad’s career at Ericsson began in Italy, where he held several positions in the Fixed Networks division, working in project management, sales and marketing. In 2007 he OPERATOR Zain Group As Chief Commercial Officer of Zain Group, Mr. Arafeh is responsible for overseeing marketing, was appointed Head of Market Unit Turkey. When Ericsson’s new regional structure was branding, investor relations and communications activities across all the company’s mobile announced in February 2010, Mr. Lindlblad was named Head of Region, Middle East and operations. He has other key roles within the Group as a Member of the Board of Directors of Zain North-East Africa, responsible for 22 countries. STREAM C: Fixed Market Evolution and Convergence The event was

 Chairman: Mohamed Jamoussi, “ Richard Jones, Senior Consultant, an opportunity for OPERATOR “ Partner, OPERATOR STC, Saudi Arabia strategies sharing by Ventura Team Gleb Sizov, Fixed Market Evolution Presales Director, the market leaders

OPERATOR CJSC “PETER-SERVICE”   Erem Demircan, Mohammad Al-Gahtani, 11.45 Transforming the Consumer Home Entertainment Vice President, Marketing & Communication, Experience STC

OPERATOR Türk Telekom, Turkey • delivering next generation technology services and entertainment • transforming the internet experience 13.10 Lunch • the first fibre city 14.30 Regulatory Roundtable: Understanding Regulatory Models • lessons from eLife for Triple Play Offerings  Ma’en Haddad, • understanding the region’s regulatory strategies in relation to triple play Director - Product Marketing – Fixed, • getting the regulatory balance right

OPERATOR Etisalat, UAE • regulating for innovation and consumer value Rob Middlehurst, The summit is 12.05 Deploying Fixed and Mobile Deputy General Director, “ Services to Delight Customers TRA Bahrain one of the most • living the customer experience in every way REGULATOR Imad Y Hoballah, • real choice for customers with pleasingly

Acting Chairman and CEO, important different services

REGULATOR TRA Lebanon • extending mobile success to fixed Middle East • changing the communications landscape Matthew Harrison-Harvey, “  Ross Cormack, Director of Regulatory & External Relations, telecommunications

CEO, OPERATOR Vodafone Qatar

OPERATOR Nawras, Oman forums 15.10 Bridging the Digital Divide 12.25 Revolutionising the Triple Play and Home Entertainment • the importance of WiMAX in bridging the digital divide Hany Mokhtar, Mobily Experience • what services can WiMAX deliver? • introducing state of the art features • how is Wi-tribe contributing to bridging the digital divide? • meeting demand for advanced services, speeds and applications Sami Hinedi, • providing high speed, reliable connectivity for the best user experience Group CEO,

• delivering affordable land convenient internet services with simple access OPERATOR Wi-tribe  Naveed Saeed,

SEVP Commercial, 15.30 Refreshments and Exhibition Visit Great place to

OPERATOR PTCL, Pakistan

 Souhail Haddaji, get“ connections, Vice President, Marketing Fixed Products, “

OPERATOR du, UAE excellent venue to exchange ideas Afternoon Strategic Keynote – From Competition to Coopetition Abdul Rahim 16.55 Content is King: Partnering with Content Providers to  Richard Arnold, AL-MAIMANI, Mazoon Discover a New Wave of Revenue Generation Commercial Director, content • new revenue potential from mobile content and social networking provider Manchester United Mobile OMAN • plugging the gap in localised content  Khalid Abdalla, • establishing the partnership and business models Business Development Manager, content • content acquisition for branded content provider Middle East & Africa, BBC World Service • enhancing content – location awareness, interactivity  Mohsen Malki, • potential partnerships in new advertising models Chief Strategy Officer,

content  Olivier Robert–Murphy, provider Intigral Head of International Business Development, 17.30 Close of Day One content provider Universal Music

Confirm your pass today – call +44(0) 20 7017 5506 15th Annual Strategic Operator Partner Wednesday 1st December Conference Day Two

Opening Strategic Keynote -Assessing the Potential for LTE in the Middle East

09.10 Chairman’s Introduction 09.20 Early learning on LTE deployment in MEA Region Mark Newman, • detailing recent LTE deployments in the region y st Chief Research Officer, • what lessons have been learned

anal Informa Telecoms and Media • what are the specific challenges for the region? • how have they been overcome? LTE deployment is now a reality in the Middle • NSN case studies East - discover the solutions to deployment Senior Representative, challenges and achieve maximum ROI. Nokia Siemens Networks Join in the GSM>3G Middle East debate on twitter with our hash tag #GSMME 10.45 Refreshments, Networking and Exhibition Visit STREAM A: LTE Focus Day STREAM B: Value Added Services Chairman:  Chairman: Alan Hadden, Nick Jotichsky, President, Principal Analyst, STREAM A: GSA Informa Telecoms and Media

11.45 GSA Overview of LTE 14.35 Understanding How 3GPP Standards 11.30 Value-Adding with Home 14.20 VAS Verdicts – Which Services Alan Hadden, Updates Impact LTE Roll-Outs Broadband Services Really Generate Excitement and President, • outlining LTE standards • enhancing the customer experience with high How should they be Marketed? GSA • impact of standards on LTE roll-outs speed services to the home • identifying the winning VAS • taking a look into the future of LTE standardisation • detailing STC’s FTTH, IPTV and Converged Services • using VAS as a segmentation tool 11.55 Global LTE Market Overview Kevin Holley,  Saad Bin Dhafer Al-Qahtani, • marketing strategies for different segments • review of LTE deployments worldwide Network Standards Manager, • ensuring the market knows what products are available • focus on Middle East LTE deployments Telefónica, UK Vice President Residential Sector OPERATOR Mohamed Alsayed, Head of Non Voice • assessing opportunities for future deployments OPERATOR Services, STC, Saudi Arabia Services, Zain KSA Kris Szaniaskwi, 14.55 LTE Analysis: Best-Practise 11.50 Focussing on Data as Voice

y st   Mohammed J. Al Najwani, Marketing

Principal Analyst, OPERATOR Solutions for LTE Deployments in Revenues Decline Manager - Value Added Services, Nawras, Oman A nal Informa Telecoms and Media the Middle East • mobile data and VAS to stimulate future growth Doruk Sardag, Mass Marketing, • learning from LTE deployments globally • maximising 2G investments 12.15 3G Evolution to LTE: Technology Turkcell, Turkey • lessons for the Middle East market • targeting enterprise and youth markets Choices and Investment Requirements OPERATOR Ahmed Armaan Siddiqui, • what are the optimum deployments scenarios? Rajeev Batra, • examining the path to LTE from 3G networks • taking LTE forward in the Middle East CIO, General Manager, Business Devel- • understanding the level of investment and Ayman El Nashar, opment and Strategic Initiatives OPERATOR MTS India timescale required to deploy LTE Director of Wireless Broadband, OPERATOR Citycell Bangladesh • working with vendors to manage the LTE plan du, UAE 12.10 Innovative VAS To Achieve OPERATOR 14.55 The Central Role of Agents in cost-efficiently Ali Amer, Competitive Differentiation Mobile Money Services • examining the new services to offer with LTE to Senior Expert, • enriching the Level of Service with Innovative Solutions maximise ROI • succeeding in a competitive market with • outlining the role of agents

OPERATOR STC, Saudi Arabia • who acts as an agent?  Ray Hassan, Vice President and innovative services Senior Representative, • how can an agent help in the success of a mobile Head of GCC Region, • using VAS to increase subscribers’ lifetime value Nokia Siemens Networks money service? Ericsson Ahmed Armaan Siddiqui, • managing the network of agents General Manager, Business Devel- Goulven Bescond, 12.35 How is Spectrum Availability in opment and Strategic Initiatives 15.40 Refreshments and Exhibition Visit OPERATOR Payment Product Line Manager, eServGlobal the Middle East Affecting LTE Citycell Bangladesh Strategies? 15.15 Mobile Money Market Assessment: 12.30 Mobile Social Networking - Creating • what are the spectrum requirements of LTE? Opportunities for Mobile Money in a Profitable and Sustainable • detailing the spectrum availability in the Middle East the Middle East and Gulf Informa Telecoms & Operator Business Model • how is spectrum availability impacting the roll- • mobile money services for the unbanked – and • enabling mobile operators to deploy social out of LTe across the region? M“edia forecasts that by the banked  Hassan Sharif, networking services on mass market phones • implementing and developing a successful Senior Manager, Spectrum Strategy, 2014, 3.5G+ technologies • combining social networking, media sharing and mobile money service instant messaging services with phone features • developing the business models for a mobile

REGULATOR TRA UAE including LTE will be the • increasing usage and revenues money service • marketing the service 12.55 Lunch Steve Langkamp, biggest single technology Chief Commercial Officer,  Awais Malik, Director Marketing 14.15 Maintaining Market and Technological segment of the Middle Myriad Group AG Segments, Strategy, VAS, CLM

OPERATOR and International Business, Leadership by Deploying LTE 12.50 Lunch

• LTE as the driving engine for mobile broadband East mobile market, Zong China Mobile Pakistan

• LTE as a competitive differentiator 14.00 How to Increase Roaming and  Wojciech Ploski, Chief Commercial • LTE deployment scenarios accounting for 41% of Messaging Revenues with Latest “ Officer, Roshan, Afghanistan • STC experience to date with LTE Technological Trends” subscriptions in OPERATOR  Francois Baron, Ali Amer, • current situation Senior Director Marketing, du, UAE Senior Expert, the region. • the evolution of Steering  SolaiMan Alam, • protecting your messaging business

OPERATOR STC, Saudi Arabia Head of Mobile Financial Services, Informa Telecoms & Media • defining the best model : comparison of

centralized/Hosted vs local solutions OPERATOR Orascom Telecom Bangladesh Raphaël Glatt, Senior Product Manager, (Banglalink) BICS 15.45 Refreshments and Exhibition Visit Confirm your pass today – call +44(0) 20 7017 5506 Offi cial Publishing Opportunities for GSM>3G Middle East 2010

MARKET MOBILE BROADBAND 3G M>7J97DC?::B;;7IJ;HD97HH?;HIB;7HD GK7B9ECCBEEAI7JJ>; UPDATES ;?HM;IJ;HD9EKDJ;HF7HJI$F&. ?CF79JE<)=?D;C;H=?D= CE8?B;F;D;JH7J?ED?D C7HA;JI$F'( 7<=>7D?IJ7DH;79>;I *&$F'& The offi cial publishing portfolio – from Mobile Communications International and telecoms.com – for GSM>3G Middle East 2010 provides a MONDAY 7TH DECEMBER 2009 year–round way to communicate your products and services to the Middle Eastern community. Providing unrivalled marketing opportunities Middle East standing tall

AS the rest of the world struggles in January 2010, it will stand as a symbol asset prices over the previous few yet in all cases, the telecommunica- the grip of the economic crisis, the of how not just Dubai, but also the years,” said Matthew Reed, princi- tions sector is now working from at GSM>3G Middle East – our array of innovative media will ensure that your company stands out from the rest. Middle East has remained a bastion Middle East region, has weathered pal analyst for the Middle East at a cost effective perspective rather of growth. Even as Dubai welcomes the economic storm and emerged in Informa Telecoms & Media. “Egypt than a sole solution or business tool, the telecom industry’s biggest and a new age with a new, perhaps more pulled plans to offer a second-fixed which is being reflected in most of brightest players, the dust was al- conservative, outlook. licence because of the recession, for the operators’ ads.” ready settling on a financial setback While the Middle East and Gulf example. And at a retail level, con- 2009 also saw the launch of the which shook the local market only region has benefitted from the sumers appear to have become more first two MVNOs in the Middle days before. liberalisation of markets in many price-conscious - though increasing East, which commenced operations When Dubai World, the country’s states, through reduced regulations price competition is a consequence in Oman in the second quarter and main government-backed develop- on foreign ownership and invest- of the debut of new operators in fuelled competition further. Friendi ment group announced a restructur- ment, which has acted as an incen- Kuwait, Qatar and Saudi Arabia, made its debut in April, and Renna ing of its sizeable debt obligations, tive for foreign and private sector as much as it is due to a change in followed shortly after. Both Friendi many expected a day of reckoning. business, it’s fair to say the effects of consumer sentiment.” and Renna are hosted on the net- But what took place was effectively the economic climate are still being Nowhere is local competition more work of Oman Mobile and have each a brief market panic followed by a felt. Indeed, the opening focus of the intense than in Saudi Arabia, which said that they had attracted more state of calm. At the same time, con- GSM>3G Middle East Telco World is the third largest mobile market in than 50,000 subscriptions within two struction on Dubai’s newest crown Summit is on international expan- the Middle East, with over 35 mil- months of launch. jewel and the world’s tallest building sion opportunities for Middle Eastern lion mobile subscriptions, and the In order to combat this competitive - the Burj Dubai - standing at more operators. The participants in the ple- introduction of a third player, Zain, intensity, there will be much talk at   than 800 metres high, was drawing nary session, which include Dr Saad in 2008. Speaking to the Show Daily, the event on how mobile operators RAISE YOUR COMPANY PROFILE PROMOTE YOUR COMPANY AS A NON-EXHIBITOR to a close. Al Barrack, CEO of Zain and Jamal Hany Mokhtar, executive manager, are using Value Added Services (VAS) Coincidence it may be, but work Jarwan, group chief international business segments, for Mobily, Saudi’s like music and entertainment-related started on the Burj back in 2004 when investments officer for Etisalat, will “Since the onset of the recession, second biggest mobile operator, said: content, location-based services, Dubai’s confidence was at a peak and investigate how carriers can maxim- investors in telecoms have become “The impact is really tough on North and social networking to derive new business everywhere was booming. ise opportunities for expansion as a more cautious, in stark contrast to Africa, Egypt and Levant, yet it is revenue streams from tech-savvy So when the tower opens in early result of the economic crisis. the bubble that built up in telecom- mild when coming to the Gulf region, customers.   Gulf cable deployment Dubai plays host to DRIVE MORE TRAFFIC TO YOUR STAND LAUNCH NEW PRODUCTS AND SERVICES to spur regional growth telco agenda setters telecoms market certainly looks Communications signed strategic buoyant in the face of the economic partnership agreements with several of adversity that has been gripping the the region’s major telecoms carriers to rest of the world for the past year establish a new cable that will connect or so, only hitting closer to home the region directly to the world’s major more recently. business hubs and city centres via Tata’s The event will live up to its ta- global network. gline “Setting the Middle East Telco The partners are Bahrain Internet Agenda” with over 800 registered Exchange, Nawras of Oman, Qatar operator delegates, representing Telecom, Mobily Saudi Arabia and 85 regional carriers. The caliber of Etisalat of the United Arab Emir- attendees is also reflected, with 56 ates, which will each be the exclusive per cent of delegates either operator landing party for the TGN Gulf Cable representatives, C-level executives System in their respective geography. or upper management, an increase The cable and the relationships with of 15 per cent on last year’s figures. the landing parties will be further Saudi Arabia has emerged as one developed to provide an extended port- of the region’s mobile powerhouses, THE telecoms industry in the Gulf Bahrain, Kuwait, Oman, Qatar, Saudi folio of value added services for local with mobile penetration levels of region is in the throes of change with Arabia and the United Arab Emirates and global enterprise customers, Tata 122 per cent at the end of Septem- mobileYvonne markets Chaka becoming more com- are feeling the heat in markets that have said. Using their own cable station, each ber, and over 35 million subscrib- petitive and saturated. As a result the big become more open and because pen- party will have access to a high speed THE Dubai World Trade Centre ers. As a result and due to popular players are expanding into Africa and etration rates are well over 100 per cent. route to the global market, and will opened its doors today for the 14th demand, this year’s event includes Asia Pacific to continue growing, but There were 57 million mobile benefit from much needed resilience annual leading telecoms event for a full day in the agenda dedicated there is also a need for more domestic subscriptions in the GCC at the end of and diversity to the infrastructure in the Middle East region. With over to Saudi Arabia. The Special Focus capacity to support growth at home in September 2009, a figure that was up each country. This capacity will enable 2,500 pre registered delegates due Day will take place on day two of the both the mobile and fixed markets. 26 per cent from 45 million at the end expansion in broadband penetration, to attend the GSM>3G Middle East event and will include presentations Members of the Gulf Cooperation of September 2008. internet usage and enterprise applica- Telco World Summit, the local from STC, Mobily and Zain. Council (GCC), which consists of Last week, network operator Tata tions, the consortium said. 8HE7:87D: G7 @?DDO ?DJ;HL?;M 8BOA ;LEBL?D=IOIJ;CI =HEMJ>IAOHE9A;JI J#CE8?B;IA?C C?N?D=?DDEL7J?ED >7C7:EKDJEKHx" J>;H79;;F;HIED7BJEK9>$ ?DC;D7H;=?ED$F&* B7HI;D7D:D7MH7I M?J>7?HC7D"?JK$F', 7:L;HJ?I?D=$F'. F(& 9;E"HEII9EHC79A$ F'* F&, Opportunities include Show Daily Newspapers, Bespoke Magazines, Online News Service and On-Site TV Call us now for more information: Tim Banham on +44 (0)20 701 75218 or email [email protected]

$GYHUWLQGG  15th Annual Learn the strategies of 80+ visionary speakers including 45 operators - 30 at CxO level

Opening Strategic Keynote -Assessing the Potential for LTE in the Middle East Opening Strategic Keynote -Assessing the Potential for LTE in the Middle East

09.40 Fast-Track to the Future with LTE and an Enhanced Customer 10.00 Developing a Smooth Migration Strategy to LTE Experience • why and when should operators consider upgrading to LTE? • providing consumers with faster data downloads and improved multimedia • how important is HSPA to the LTE deployment? services • what are the different migration strategies? The event is a • developing a scalable and versatile platform Ayman El Nashar,

• Future-proofing the network Director of Wireless Broadband, “great opportunity • Lessons from the regions first LTE operator

OPERATOR du, UAE  Ahmed Al Faifi, for networking with COO, 10.20 Questions and Discussion “

OPERATOR Zain Saudi Arabia colleagues in the telecom’s industry Iranian Focus Session STREAM C: Hamza Ali, Batelco    Chairman: • technology status Al Saghaeian, Chief Analyst, • predictions for the future of the Iranian telecoms market Wireless Broadband Team, Teyf, Iran Ali Saghaeian, Chief Analyst, Wireless Broadband Team, Teyf, Iran Iran remains one of the least liberalised 12.05 Panel Discussion: Maximising the Potential for Growth in telecoms markets in the region, but with the Iranian Telecoms Market enormous potential. • key strategies for market growth

There is already real competition in the mobile market, and a third national • operating in competitive market conditions

mobile license has been awarded to Tamin Telecom with 3G exclusivity for 2 years. • developing innovative services Great to hear Launch is planned towards the end of 2010. Iran’s population of over 70 million is • deploying the latest technologies “ “ double that of any other country in the region. With 60% under the age of 30, it is a • WiMAX deployments - impact on the market from such diverse potentially high growth market. Fixed-line penetration is high in comparison with other Panellists include countries in the region. Broadband penetration remains low but the recent launch of Saber Feizi, speakers WiMAX and the promise of 3G has the potential to change this. The Iranian Focus CEO, OAR, Jordan

Session will identify and examine the opportunities for growth in this exciting market. OPERATOR TCI, Iran 11.45 Iran Market Overview Mohammad Taghi Khaki, Telecom Group • current market status - fixed and mobile operators and ISPs CEO,

• market penetration information and forecasts OPERATOR Mobinnet, Iran • demographics and market segments 12.45 Lunch

Enhancing Cost-Efficiencies STREAM D: 14.15 Introducing a Managed Services • reducing expenditure on product development A good event Strategy to Enhance Cost-Efficiencies   Akshay Lamba, “ • enhancing operational efficiency with a Chief Technology Architect, for building

Managed Service partnership OPERATOR MTS India • enabling operators to focus on core business relationships,

• reducing operational downtime 14.55 How Can LTE Technology Enhance Cost Efficiency and Give

• managing the Managed Service relationship Competitive Advantage partnerships Salman Albadran, • outlining the cost-saving benefits of LTE and networking “ CTO, • managing the evolution to save costs • maximizing cost-efficiences OPERATOR VIVA Kuwait • deploying LTE for competitive advantage opportunities 14.35 Maximising the Cost Benefits and Revenue-  Mian Mutti Ur Rehman, ZS, Warid Telecom Generating Opportunities of a Managed Service Partnership Costing and Regulatory Economist, • boosting the top line with a Managed Service partnership OPERATOR Mobilink, Pakistan • maximising the partner’s expertise • saving the cost of re-training existing staff 15.15 Questions and Discussion Afternoon Strategic Keynote: Taking Middle East Telecoms into the Future

16.00 How is the GSM Arab World Adapting to the 16.20 Operator and Analyst Roundtable: Learnings from Changing Global Telecoms Market? the 2010 Summit to Drive Middle East Telecoms into • update on GSM Arab World networks the Future • technology choices and developments Mark Newman, • taking the GSM Arab world into the future y st Chief Research Officer,

Abdulaziz Fakhroo, anal Informa Telecoms and Media Chair GSM Arab World and Senior Director Network Informa Telecoms and Media’s Chief Research Officer, Mark Newman Development and Evolutions, Qtel, Qatar will lead the closing panel discussion. Mark will be joined by analysts and operators to summarise the key learnings of the summit, and discuss the future direction of the Middle East Telco industry. 16.50 Close of Summit Operators attend FREE - register today: www.comworldseries.com/me Supported By Official Partners

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Exhibition Seminar Theatre LTE ZONE VIP Zone Online Networking Tool Zone Take actionable insights and up-to-the A whole section of the exhibition dedicated Exclusively for VIP pass holders and Several banks of computers are available minute knowledge back to the office from to the latest 3.5G+ technology – attend speakers, the VIP zone is a quiet and for delegates, speakers and exhibitors to this 2 day agenda of free-to-air sessions FREE LTE seminars, briefings and learn comfortable room with business facilities access the online networking tool to set up from leading vendors, up and coming about network optimisation in a dedicated zone and refreshments. An opportunity for VIPs meetings and browse the delegate lists. solutions providers, in-house technical experts and within the exhibition and speakers to meet, catch up with the office and regional analysts. A mixture of presentations, training take a break from the buzz of the conference and sessions and speed pitches, this fast-paced content exhibition. is packed full of the latest solutions, analysis and product showcases.

The event is a great

opportunity“ for networking with colleagues in the “ telecom’s industry Hamza Ali, Batelco

FREE Exhibition only passes until 26 November - register today!

Strategic Operator Partner Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976. Since then, it has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators. Etisalat was ranked as the 6th best performing Arab company by ‘Forbes Arabia’ magazine in 2006, from among 1600 Arab joint stock companies in various sectors. The corporation was also identified as one of the top 500 global companies based on market capitalisation by ‘Financial Times’. Etisalat’s contribution to ICT development in the UAE caused the World Economic Forum, in its annual ‘Global Information Technology Report 2006-07’, to again rank the United Arab Emirates as the leading country in the Arab world for “Networked Readiness”, with a worldwide ranking of 29. Etisalat offers fixed line services over the Next Generation Network, and enables mobile users with a range of services and applications such as GPRS, 3.5G, BlackBerry and more. Internet users too experience value-additions such as free anti-spam and anti-virus programmes, expanded mailboxes, upgrades of broadband connection speeds and other benefits. Penetration of Etisalat’s mobile phone service in the UAE has crossed 140 per cent of the population. Internet and broadband penetration in the UAE has reached 60 per cent, a significant achievement by Etisalat compared to regional average. In addition to the UAE, Etisalat has now expanded to manage and operate telecom companies in Saudi Arabia, Egypt, Sudan, Pakistan, Tanzania, Western Africa, and Afghanistan. www.etisalat.ae FREE LTE Exhibition Seminar Programme Practical LTE Case Studies, Analyst Briefings and Technical Presentations Theatre – PLUS LTE SPEED SHOWCASE 30th November 2010 1st December 2010 11.00 – 11.20 Overview of the Middle East Telecoms Market and Forecasts 09.30 – 10.30 LTE Seminar by Informa Telecoms Academy Mai Barakat, ITM Dave McNally, Trainer, Informa Telecoms Academy 11.30 – 12.30 LTE Seminar by Informa Telecoms Academy 10.40 – 11.10 LTE Service Architecture Evolution Tony Wakefield, Training Director, Telecoms Academy 11.20 – 11.50 Understanding LTE Network Architecture 12.30 – 12.50 Understanding the Core Network Aspects of LTE 12.40 – 14.30 Lunch 13.00 – 14.30 Lunch 14.30 – 14.50 Technology Roadmaps Towards LTE 14.30 – 14.50 LTE Analysis LTE Overview, Network Architecture, Protocols, Procedures and Interfaces Kris Szaniawski, Principal Analyst, Informa Telecoms and Media 15.00 – 15.20 Detailing LTE interworking with 2G/3G wireless networks 15.00 – 16.00 LTE Speed Showcase: 9 LTE solution providers will have 3 minutes each to present their so- 15.30 - 15.50 Key planning aspects for LTE deployments lutions. The audience will then vote for the solution with most potential to generate revenues of minimise costs. 16.00 Close of Seminar 16.10 – 16.30 Analysing LTE Deployment Scenarios 16.40 – 17.00 The Significance of MIMO Antennas to LTE FREE Exhibition passes available until Nov 26 www.comworldseries.com/me 15th Annual Network with 2000+ key decision makers with an interest in the Middle East

Online Networking Tool Zone Publishing / Press Zone Several banks of computers are available Find all of Middle East’s leading 2010 Sponsors for delegates, speakers and exhibitors to telecoms and ICT magazines, amazing experiences on mobile phones. Myriad also develops USSD-based customer self-care platforms that deliver over access the online networking tool to set up latest press releases and stories. 10 billion messages a year to 220 million mobile users across meetings and browse the delegate lists. Keep up to speed with the latest LTE Focus Day Gold Sponsor more than 30 mobile operators worldwide. Myriad was Nokia Siemens Networks is a leading created from the combination of industry-leading companies, market developments and commentary, global enabler of telecommunications Esmertec and Purple Labs, and holds the broadest and most write and file your own story or simply services. With its focus on innovation and market-proven portfolio of any mobile software company in sustainability, the company provides a leave your press pack here for others. the world. Given this unrivalled portfolio of software and the complete portfolio of mobile, fixed and deep expertise of their engineering team, they are regarded as converged network technology, as well as professional services the partner of choice for manufacturers and network operators including consultancy and systems integration, deployment, seeking to create branded experiences on the mobile handset. maintenance and managed services. It is one of the largest Headquartered in Dübendorf-Zürich Switzerland, Myriad telecommunications hardware, software and professional services operates worldwide with offices in France, UK, USA, Mexico, companies in the world. Operating in 150 countries, its headquarters China, South Korea, Taiwan, Japan and Australia. For more Stands are in Espoo, Finland. www.nokiasiemensnetworks.com information, please visit: www.myriadgroup.com Selling out LTE Focus Day Silver Sponsor and Event Sponsor Event Sponsor Ericsson is the world’s leading provider of technology eServGlobal invents smart communication and Fast and services to telecom operators. Ericsson is the leader payment services for telecommunications service in 2G, 3G and mobile technologies, and provides providers operating on all generation networks. Over CONTACT support for networks with over 1 billion subscribers 80 of the world’s leading service providers, with and has a leading position in managed services. The over 400 million mobile subscribers in more than company’s portfolio comprises of mobile and fixed network 50 countries, are taking advantage of eServGlobal’s end-to-end US TODAY! infrastructure, telecom services, software, broadband and solutions and expertise to quickly deliver revenue-generating multimedia solutions for operators, enterprises and the media services. industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices. Ericsson has Event Sponsor been present in the Middle East for more than 50 years. Ericsson EXCITOR is a software company that has during these years been working closely with the operators on develops and sells DME (Dynamic Mobile creating, developing and growing the telecom market in the region. BY EXCITOR Exchange) to enterprises of all sizes that Ericsson has activities and operations in all 22 countries in Middle need to mobilize their workforces and effectively manage their East and offices in 20 (Yemen and Afghanistan exceptions). We are mobile fleets. DME ensures that companies can administer and around 4,000 employees. Today we do business with more than support many mobile units – centrally and effectively – without 36 operators in the region. (The Ericsson Middle East operation compromising security. DME supports all major mobile OS, runs comprises the following countries; Bahrain, UAE, Yemen, Qatar, on all networks, and is operator-independent. DME also provides Kuwait, Saudi Arabia, Jordan, Lebanon, Syria, Iran, Iraq, Oman, users secure access to company e-mail, calendar, documents Pakistan, Afghanistan, Turkey, Egypt, Sudan) and contacts on their smartphones. With offices in Denmark, UK, Sweden and Philippines and partners in Germany, Norway, Event Sponsor Benelux, Ireland and Spain, Excitor is present in Europe’s largest Comviva is the global leader in mobility markets. providing mobile solutions beyond VAS. With an extensive portfolio of Event Sponsor products and solutions that encompass content, commerce SmartTrust is a developer of MDM and SIM and community-related offerings, Comviva enables operators to management software designed to provide offer services that enrich mobile users’ lives. Comviva enhances mobile network operators improved awareness operator efficiencies and revenue performance by adding value at of their subscribers and efficient management every stage of the customer lifecycle – from prepaid subscription of the devices on their network as well as the opportunity and etop-up to customer care, and from real-time promotions and to quickly and easily offer targeted revenue generating loyalty management to billing solutions. Comviva has extensive services and applications. Growing mobile since 1991, expertise in delivering and managing mobile solutions that extend leading the way in OTA solutions since 1997 and pioneering beyond VAS, powering solutions to mobile operators in more than integrated (U)SIM and Terminal Management since 2002 85 countries worldwide and reaching over 600 million subscribers SmartTrust is uniquely positioned to assist operators globally. For more information, visit www.comviva.com in meeting the challenges of today’s mobile market. SmartTrust provides operators with a single system that Water Bottle Sponsor can be used to meet a variety of challenges spanning Belgacom International Carrier Services both service and mobile device management. Collectively S.A./NV (Belgacom ICS) is a leading facilitating the management of over a billion subscribers 15th Annual global carrier of voice, data and value at mobile operators around the world, no other OTA added services to over 500 wireless, solutions provider has a standard platform that has been wireline and service providers through sales offices in Brussels, as thoroughly proven in the field as the SmartTrust. With Bern, Dubai, Singapore and New York. Belgacom ICS is at the a complete portfolio of SIM and Device Management forefront of the international communications industry, acting offerings which facilitate the initial handset configuration as a catalyst for growth, both in terms of traffic and reach. The and the continual support and servicing of the device, company aims to enable global interworking across all networks, SmartTrust technology is relied upon by top mobile technologies and services. As a result of this approach and the network operators around the world including AT&T, Bharti, joint venture with Swisscom ICS, Belgacom International Carrier BSNL, Millicom, Orascom, Reliance, Telenor, T-Mobile and Services is now one of the largest wholesale voice carrier and a Vodafone. For more information visit www.smarttrust.com world leader in data transit services. For more information, please visit www.belgacom-ics.com Associate Sponsor PETER-SERVICE occupies one of Discover the latest technologies and solutions Event Sponsor the leading positions among the Cisco is the worldwide leader in networking for developers of innovative billing and from the world’s leading providers including: the Internet. Today, networks are an essential CRM solutions for the telecom sector and possesses a unique Nokia Siemens Networks • AB Card • Acision • Actel • Actix • Adaptive part of business, education, government and experience in delivering projects for major telecom operators of Mobile • Adfortel • Al Babtain • Al Bahar • Apliman • Argus Technologies home communications, and Cisco Internet all standards. PETER-SERVICE was founded in 1992 with head Protocol-based (IP) networking solutions are the foundation of office in St. Petersburg. The Company has sold more than 150 • Aspect Tools • Astellia • Bayt • Beecell • Belgacom • Bercut • BlueFish these networks. Cisco hardware, software, and service offerings projects for more than 50 telecom operators in 9 countries. More • Bridgewater • Business Logic Systems • Comfone • Comms MEA are used to create Internet solutions that allow individuals, information about the Company can be found at: www.billing.ru • Comprion • Comviva • Convergys • Creativity Software • Cullinan companies, and countries to increase productivity, improve Consulting • D V V • Datakat • Defne • Detecon • EDCH • eServGlobal customer satisfaction and strengthen competitive advantage. Associate Sponsor The Cisco name has become synonymous with the Internet, Bytemobile’s Unison™ Mobile • Etisalat • Evistel • Evolving Systems • FutureCard • Gemalto • Globitel as well as with the productivity improvements that Internet Internet Platform enables wireless • Huawei • IDT • I-New • Info2Cell • Informa • Inkript • ITS • Jinny business solutions provide. At Cisco, our vision is to change operators to meet consumer demand for mobile video and web • MCTEL • Media Zone • MobiNets • Mobiserve • Moseco Group • the way people work, live, play and learn. Cisco was founded content. The company’s solutions also dramatically improve Movius • Myriad France • Nassej • Nexus Telecom • NomD • Oberthur in 1984 by a small group of computer scientists from Stanford bandwidth efficiency and reduce infrastructure costs throughout University. In terms of technologies, Cisco’s focus is on Internet the network. Specific product capabilities include web and Technologies • Opencode • Openwave • Opera Software • Orga Systems Security, Data Centers and Unified Communication. Today the multimedia optimization, intelligent traffic control, content • P3 Communications Gmbh • Panasonic Marketing Middle East FZE • company has over 600 employees working in the Middle East management applications, and market analytics. Bytemobile® Peter Service • Phoney Tunes • Power Oasis • Powerwave • Qanawat • with offices in the United Arab Emirates, Qatar, Kuwait, Bahrain, products and services have been deployed with 117 operators QUALCOMM • Roamware • Sagem Orga • SAMENA • SmartTrust • SNS Lebanon and Jordan. Cisco started its operations in the Middle in 58 countries and eight of the world’s top 10 tier-one operators. East region in 1993 and has opened its first office in Dubai, The company is committed to helping its customers and partners • Streamwide • Swiss Post • Symsoft • TATA Communications • Tajseed • United Arab Emirates, in 1994. In the UAE, Cisco maintains three deliver green mobile internet services in a sustainable network Tawosol-IT • Techmahindra • Technology Partners • Telenity • Trace Media offices located in Dubai and Abu Dhabi, including an office for environment. To learn more, visit www.bytemobile.com. • Vodafone International Services • Volubill • Workz Middle East • Wuhan Cisco Capital in DIFC. Information about Cisco can be found at Tianju Technology http://www.cisco.com. For ongoing news, please go to http:// newsroom.cisco.com. We advise everyone to attend

Don’t let your competition Event Sponsor “ Myriad Group AG (SIX Symbol: MYRN) this forum & exhibition to share the get ahead is a global leader in mobile technology “ and has shipped over 3.5 billion software know-how & best practice between contact William Neil today to find out more about our applications in more than 2 billion bespoke sponsorship and exhibition packages for phones. Its comprehensive portfolio includes browsers, people from different cultures GSM>3G Middle East Telco World Summit 2010. messaging, Java, social networking, user interfaces and middleware for all types of mobile phones, from ultra-low Ahmed Mokhles, Group Senior VP Mar- [email protected] cost handsets to advanced smartphones. The company provides both individual components and complete solutions, keting, Etisalat +44 (0)20 7017 5321 which enable handset manufacturers and operators to deliver

Contact us today for remaining sponsorship & Exhibition opportunities – email [email protected] 4 Easy Ways to Register to 1. Online: www.comworldseries.com/me 2. Email: [email protected] GSM>3G Middle East 3. Telephone: +44 (0)20 7017 5506 Telco World Summit 4. Fax: +44 (0)20 7017 4747 Dubai International Conference Centre, Dubai, UAE When booking please quote: Event code: I0G8M

Group Discounts Available FREE Passes Available for Operators FREE Exhibition Passes Call+44(0)2070175391 & Regulators from The Middle East Available

Step 1 – choose your passes (3 for 2 and Group discounts available call Step 2 – DELEGATE DETAILS (for ease, attach your business card) +44 (0) 20 7017 5391) Please photocopy form for multiple bookings

Passes for Operators & Regulators Until 16 November From 17 November Delegate (Mr/Mrs/Ms/Miss/Dr) Family Name______Regional* Operators & Regulators** q FREE q US$199 First Name______International Operators & Regulators** q US$999 q US$1299 Conference Passes for Non - Operators Until 26 October From 27 October Job Title______Regional* Non-Operator Companies q US$999 q US$1299 Company______International Non-Operators q US$1999 q US$2299 Department______Exhibition Only Passes Until 26 November From 27 November Emal______Available to all companies q FREE q US$199 Telecoms HR Forum Passes Until 26 October From 27 October Direct Telephone______Mobile______Operators, Regulators & Members of the HR Team q US$750 q US$1000 Address______Non operators and other team members q US$1499 q US$2000 ______q I am interested in more info on the MENA telecoms HR & Recruitment Summit Mobile Healthcare Industry Summit Until 29 October From 30 October ______For Healthcare Providers q FREE Postcode/Zip Code______Operators q US$750 q US$1000 Nature of Company Business______Non Operators q US$1499 q US$2000 State any Special Requirements:______q I would like to attend the Telecoms Academy Training courses Step 3 – Payment details q Enclosed is a cheque made payable to Informa UK Ltd (Ref: I0g8m) q I am unable to attend, please send me online access to the conference documentation - £325 + 17.5% VAT *Regional = Afghanistan, Bahrain, Egypt, Iran, Iraq, Tel +971 4 3321000, Fax +971 4 3318034 receive a refund less a cancellation charge of 50% q  q q q q Please charge my credit card (Last 3 digits on signature Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Website: www.dwtc.com plus US$200 admin charge for all Non-Regional strip on back of credit card. Arabia, Syria, Turkey, United Arab Emirates, Yemen Accommodation: The cost of accommodation is not Operator, Regional Non-Operator and Non-Regional AMEX - 4 digit number on front of card) ** To qualify for the free ‘Operator/Service included in the conference fee. Hotels can be booked Non-Operator bookings. For all Regional Operators a Provider’ passes, companies must meet the at competitive rates via the event website. Visit www. cancellation charge of US$200 applies if you cancel following criterion: Provision of telecommunications comworldseries.com/me for current deals. before 17 November 2010. We regret that no refunds Card No Expiry Date _ _ / _ _ CVV Number can be made for cancellations received after this services to private/domestic/residential consumers Please note: We operate a strict no business card date. We welcome substitute delegates at any time. and/or business/enterprise customers as the primary or ID no entry policy at events. We will not be able to It may be necessary for reasons beyond the control activity of the business in the region in which a given allow access to the event for anyone not supplying a of the organisers to alter the content and the timing Card Billing Address______World Series event is taking place. ‘Service Providers’, business card or ID. as we define them may or may not own and operate of the programme or t he identity of the speakers. Terms and Conditions: Free Places: The conference telecommunications network infrastructure. MVNOs, Are you registered?: You will always receive an is FREE to all Regional Operators & Regulators ______VNOs, some resellers and other ‘virtual’ service acknowledgement of your booking. If you do not as listed in the pricing options on this page. Free providers therefore qualify. ‘Operators/Service receive anything, please call us on +44 (0)20 7017 attendance ONLY applies until the 16 November Providers’ as we define them do NOT include 5506 to make sure we have received your booking. 2010. Multiple booking discounts will only be valid businesses whose principal activity is the sale of Card Holder’s Name______for delegates from the same company when booked Data Protection: The personal information shown, connectivity, bandwidth, backhaul, interconnection as a group at the same time. All fees include lunch, and/or provided by you will be held on a database services etc. on a wholesale basis to other carriers/ refreshments and conference documentation and shared with companies in the Informa Group. It Signature______Date _ _ / _ _ / _ _ operators/service providers. In the case of subsidiary may be used to keep you, or any additional names Payment Information: All conference fees should be carrier services/wholesale businesses whose parent provided by you up to date with developments made by cheque, credit card in US$. Cheques should companies are service providers (as defined above) in in your industry. Sometimes your details may be made payable to Informa UK Ltd. Payment must other markets, we do not consider these to qualify for be obtained from or made available to external Yes I agree to the Terms & Cancellations Conditions as stated on this form be received by 16 November 2010 in order to secure ‘Operator/Service Provider’ passes. These definitions, companies for marketing purposes. If you do not your place. Please quote the delegate name and the and their application in particular cases, are at the wish your details to be used for this purpose, please event I0G8M as a reference on all transactions. discretion of Informa Telecoms & Media. write to: The Database Manager, Informa UK Ltd, 29 Contact Tel No for Card Holder:______Venue: Dubai International Convention and Exhibition Cancellations: If you should cancel a conference Bressenden Place, London SW1E 5DR, UK. Tel:+44 registration before 16 November 2010 you will Centre, PO Box 9292, Dubai, United Arab Emirates (0)20 7017 4555 or Email:[email protected] For further information on payment details visit www.payments.informa.com/telecoms or call +44 (0)20 7017 5506  

of the Telecoms Mini MBA delegates rated Join us at 98% the course as GOOD or EXCELLENT

� Attend the Telecoms Mini MBA or LTE Explained in Dubai alongside GSM >3G Middle East and GAIN FREE ENTRY TO THE EXHIBITION N ow 5 th in yearits Telecoms Mini ! “Effective, detailed, well delivered! Absolutely the most specific, hard hitting and ‘to the point’ telecoms training I have received” TO, ERICSSON

28 November – 2 December 2010 Dubai, UAE Developing dynamic and effective telecoms SAVE €500 professionals to deliver organisational success Book by 17 October A fiMve day, highly practical aBnd interactive A > Emerging Technologies STEP UP TO THE NEXT LEVEL programme for mid to senior professionals which Enhance your strategic direction with: Be better equipped to make more confident and focuses on real business, technology and commercially grounded strategic decisions and technology choices. industry issues. > Telecoms Market and Industry Intelligence > Business Simulation – Island Telco 2010 Gain a clear picture of the telecommunications market dynamics and the A unique practical and interactive Business Simulation running The Telecoms Mini MBA is the most established and future direction of the industry with exclusive market intelligence from throughout the programme. respected specialist Telecoms Business Programme. Informa Telecoms & Media. The best case study I’ve worked on. MM, ORACLE > Management and Business Skills “ ” Over the last 5 years, 3,250 delegates from 350 Enhance your financial expertise, improve your management techniques No other 5-day telecoms business programme delivers the skills companies in 110 countries worldwide have and develop your leadership skills, and build a solid foundation to drive and knowledge you need to understand the industry, your role in completed a Telecoms Mini MBA programme. change and improve standards within your organisation. it and improve your contribution to your business.

A s one pec day ial 29 November 2010, Dubai, UAE pro LTE Explained gram me This programme provides an excellent overview of LTE (Long Term Evolution), including benefits, limitations, COURSE CONTENTS • The Evolved Packet System (EPS): operation, and evolution from 3G/HSPA. Evolved UTRAN (EUTRAN) and • Requirements beyond 3G/HSPA It identifies the key drivers behind the development of LTE within the 3GPP, as well as implementation options and a Evolved Packet Core (EPC) • LTE Radio System (including OFDM) discussion of potential service opportunities. An overview of the key technology concepts of the radio interface and wider • Service Opportunities • Capabilities and Limitations Evolved Packet System (EPS), incorporating the E-UTRAN (Evolved UTRAN) and EPC (Evolved Packet Core) is given, as well • Frequency Requirements Earl as frequency requirements and licensing issues. A brief comparison with HSPA and WiMAX is made to complete the picture. • Implementation Options and Licensing y Bir an d Gro d up D isco ava unts For more information on these courses and other Telecoms Academy course please contact us: ilable Telephone: +44 (0)20 7107 4144 Email: [email protected] Visit: www.telecomsacademy.com