sion, A Grand Vi f InnovationteIt y to innova A Showcase o ur abilit ther stimony to o only by o ya bears te mulated not Putraja ty to be e odel ci ies. a as a m r countr r, Malaysi serves lso othe ime Ministe towns but a Pr Malaysian in Seri Abdullah Haji Ahmad Badawi, apitals YAB Dato or new c e a model f er it e, has becom ajaya consid ya, I believ tr he Putraja to request t ries... Those who have seene so Pufar as many count nd have gon ities. ew capitals a their new c heir n them plan ister , for t ty to help ime Min rs of the ci F ormer P r planne id Tun Dr. Mahathir bin Mohamad, h a langu of land wit py stretch it would was a swam that r years, it announced Fo Then the leadership personality. ederal Government in the new ity become the seat of the F nt Garden C t Intellige millennium, and history rwaslds setFir sin motion. collector’s to become a spiring : Wo hat is set In blication t stylish pu t is a cities; bu est planned item. e world’s b s one of th Putrajaya i n it is its symbolism that is perhaps the mosts, powerfulit is a r Malaysian result. The story of development is one of courage, innovation and imagination. Fo inspiration about what can be achieved when t hworld-e style nd discover class standards and valuesal j oareurn eappliedy a in an endeavour. his pictori Join us on t g one. and substance of this multi-dimensionalfascinatin city. we trust, a It will be,

KDN P12xxx/7/2/005 Contents A celebration of creativity, a showcase of innovation 4 Message by thePrimeMinister,YAB Dato Seri Abdullah Haji Ahmad Badawi Artistic tak e on innovation 6 Message by the P resident, Limkokwing University College of Creative Technology, YBhg Tan Sri Dato Dr Lim K ok Wing Malaysia’s Garden City of Tomorrow 14 A glimpse into the future 17 Multi-dimensional cityscape with a distinctive aura 40 F uturistic city living designed to be emulated 56 New interpretation of the old 76 Impressive structures of Putrajaya 102 In harmony with nature 120 V ibrant city with 21st-century goals 1 4 4 The MSC connection: complements 158 Cyberjaya’s heart of innovation 1 6 2

Concept/Design: Tan Sri Dato’ Dr Lim K ok Wing Cover Design: Tan Sri Dato’ Dr Lim K ok Wing Art Direction: Chooi Siew Heng Photography: Lee Chee Meng, Photography Department, Limkokwing University College of Creative Technology Published by: Limkokwing University College of Creative Technology Inovasi 1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Darul Ehsan, Malaysia Colour separation & CTP production by A .Sani KW Sdn Bhd P rinted in Malaysia by Hoffset Printing Sdn Bhd Copyright © 2006 Limkokwing University College of Creative Technology All rights reser ved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, electrostatic, magnetic tape, mechanical, photocopying, recording or other wise, without the prior permission in writing from the publisher. With Putrajaya, Malaysia has entered into a new chapter in the history of modern city planning. The country can even lay claim to having created something never before seen in the world. Contrasting features such as stylish buildings and open spaces come together to mak e it an embodiment of how technology can exist in harmony with nature. Soaking in the atmosphere of Putrajaya is like taking a glimpse into the future – and there is no mistaking the message: the future has arrived and this is how it looks. The story of how Putrajaya was conceived is nothing short of an inspiring one. Inspiring P utrajaya: Worlds F irst Intelligent Garden City captures the beauty of Malaysia’s foremost Intelligent City. Foreword Acelebration ofcreativity, ashowcaseofinnovation P utrajaya marks the beginning of a new chapter for Malaysia, yet not all Malaysians can claim to have visited this most revolutionary garden city. I hope Inspiring Putrajaya — The Worlds First Intelligent Garden City opens eyes and inspires minds. It should enlighten readers on why this city that will help Malaysians secure a competitive position in the world market, must have a special place in our hearts and minds. This publication sets out to capture the splendour and significance of Putrajaya – that it is more than the seat of the Malaysian Government. P utrajaya bears testimony to our ability to innovate. The city has redefined the concept of Garden City by injecting high technology, resulting in a trendy futuristic location. It ser ves as a model city to be emulated not only by other Malaysian towns but also by other countries.

4 One of the world’s best planned, best designed cities, Putrajaya boasts core areas that are structured into identifiable precincts, carefully landscaped and constructed. F uturistic elements blend in pleasingly with other details inspired by more traditional sources. Islamic architecture has never been more brilliantly employed to mak e for an inspiring place to live and work in. Nature and technology are in good balance – even boulevards, lik e other man-made structures in the city, have a meaningful existence. The Putra Square, for instance, is where Malaysians often gather for national celebrations and important events. And lik e everything else in Putrajaya, every detail comes well art-directed. In this case, the design of the square portrays unity in the country, the shapes representing the development of Malaysia and the perfect circle depicting synergy. Indeed, there is much to be celebrated where Putrajaya is concerned. F rom its eight scenic bridges to the Diplomatic Precinct that answers the future needs of the diplomatic community, every detail in Putrajaya speaks of a carefully laid plan conceived by brilliant, far -sighted minds to result in a city all Malaysians can be proud of .

YAB Dato Seri Abdullah Haji Ahmad Badawi Prime Minister , Malaysia 2006

5 Foreword Artistic take on innovation Inspiring Putrajaya would not have been a reality if not for Dato’ Seri Abdullah Ahmad Badawi. A big thank you to the Prime Minister for his encouragement that helped fuel the passion for a publication that is captivating in both style and substance. And of course, if Tun Dr Mahathir Mohamad had not created P utrajaya and Cyberjaya in the first place, the country would not have these shining examples of how it could be on par with the best in the world today. Thank you, Tun Mahathir, for the opportunity to produce this publication. Building creativity and innovation is the great task ahead, and in Putrajaya and Cyberjaya, we have demonstrated we have the potential to stamp our mark. These cities are critical elements in the branding of Malaysia as a dynamic, innovative nation able to k eep pace with the competition brought on by high technology and globalisation. In Cyberjaya we evidently have the ideal location for companies to harness creativity and innovation in order to generate top - line growth; where models of innovation and efficiency have tak en root and 6 thrived. And how both the cities appeal to the eye with their unique fusion of traditional concepts and contemporary angles! In the aesthetics department, they clearly qualif y as model cities; each a showcase where Malaysians can witness the dynamics of innovation and appreciate the idea of paradigm shifting. Inspiring Putrajaya artistically captures the vibrant vibes of the city on camera. The many wondrous sights are worth immortalising and documenting; they speak of a carefully laid plan conceived by brilliant, far -sighted minds. Malaysian aspirations have never been voiced louder. YBhg Tan Sri Dato Dr Lim Kok Wing President, Limkokwing University College of Creative Technology 2006

Captions: Pages 9 — 10 Gateway into Putrajaya Seri Saujana, an impressive steel and concrete structure providing access from the south, is one of eight bridges linking Putrajayas Core Island and its periphery areas Pages 11 — 13 Vision of the future Seri Wawasan (Vision), a signature bridge with dual three-lane carriageways in Precinct 2, encapsulates the essence of Putrajaya as a futuristic city. The cable-stayed bridge is a visually-exciting blend of aesthetics and functionality cannily applied to modern civil engineering and creative design. It drew its design inspiration from a sailboat and features a combination of cable backstays and a structural steel tie-back for the support of the 37.2m wide causeway

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11 12 13 Malaysia s Garden City of Tomorrow

In Ebenezer Howard’s Garden Cities of Tomorrow published in 1902, the author writes about the creation of new towns of limited size, by a permanent belt of agricultural land.

If Howard were alive today, he would be astounded to see a concept first thought up by him, being brought to the next level – much grander in scale and more diverse in terms of ideas. Malaysia’s first Intel-ligent Garden City, Putrajaya is the trendy and futuristic location for the country ’s central Government. Here, we see a convergence of the past, present and future – of heritage, design and technology. For example, fibre- optic cables and minarets are both the

14 personality of this city, as are modern stylised bridges amongst our natural heritage of fauna and flora.

Everywhere around the world, city planners continuously seek to strike a balance between the quality of life and the need for better city planning, better housing and better public ser vices. Countries such as New Zealand and Canada have their Garden City in Christchurch and Vancouver respectively. With Putrajaya, Malaysia planned for a garden city that was stylish, real and authentic, and equipped with the latest technology to be a model of efficient F ederal administration. Maybe it was a tall order , but it was not impossible, as is clearly evident. F ully integrated and self-contained, it is a showcase of excellence in distinctive design, technological advancement and city planning innovation.

Malaysians can lay claim to having created something never before seen in the w orld. Contrasting features such as stylish buildings and open spaces come together to mak e it an embodiment of how technology can exist in harmony with nature. Not surprising, of course, considering that Putrajaya was conceptualised based on three simple ideologies that cover the spiritual, social and natural – man and his creator, man and man, and man and nature.

15 Lik e a person who wears many hats, Putrajaya has many objectives: vital development catalyst due to its role as model city , nerve centre of the nation, and ideal place to live, work and engage in sports and recreational activities.

P utrajaya’s version of modern city living is in tandem with the Malaysian Government’s goal of nurturing a caring and tolerant society and its policy of ensuring continued growth in the Valley by providing a more balanced development away from K uala Lumpur, the latter still the country’s financial and commercial capital.

Futuristic, yet charmingly rustic structures share space in an orderly fashion on 4,581 hectares of land. This combination evok es a ‘resort feel’ – lending to a refreshing environment for work and play. Some 40% of the meticulously-designed capital is preser ved for nature. Parks and botanical gardens, manicured hills, large bodies of freshwater wetlands teeming with wildlife lik e swans and flamingoes are hallmarks of Putrajaya. The nature spots with their 60,000 trees and shrubs would mak e an ideal site for scientific exploration, although most visitors would be happy enough to appreciate them for their scenic value alone.

16 A glimpse into the future

Soaking in the atmosphere of Putrajaya is lik e taking a glimpse into the future – and there is no mistaking the message: the future has arrived and this is how it looks. The story of how Putrajaya was conceived is nothing short of an inspiring one. Pet project of former P rime Minister Tun Dr Mahathir Mohamad, it has been built for the next 100, 200, or 300 years – or so declared Dr Mahathir when Government departments began moving into the city from bustling K uala Lumpur in 1999.

“The Malaysian elements are mostly in the decorations, using intricate traditional Malay designs.” — Tun Dr Mahathir Mohamad

The former Prime Minister, best known for his Vision 2020 that targets a developed Malaysia, first unveiled Putrajaya on June 4, 1999, as a shining example of its grand vision for the future. The legacy of his early planning forms the framework of Putrajaya today. P utrajaya has since come to symbolise the branding of Malaysia. That it is an ambitious plan is without a doubt. The US$8.1 billion city is still undergoing construction – much needs to be done. Lead developer

17 P utrajaya Holdings, in partnership with four property developers – Peremba Sdn Bhd, SP Setia Bhd, Hong Leong Properties Bhd and E&O Property Development Bhd – is responsible for developing the residential precincts outlined in the Putrajaya Master Plan. Named after the country ’s founding father and first Prime Minister, Tunku Abdul Rahman Putra Al-Haj (the suffix ‘jaya’ means ‘success’), the city features its uniqueness, which is further enhanced by another model intelligent city. Complementing Putrajaya is its twin city, Cyberjaya – positioned as a premier ICT hub, not just for Malaysia, but for the region. Malaysia’s Multimedia Super Corridor (MSC) is located here, the ner ve centre of the nation’s ICT projects and aspirations. Together Putrajaya and Cyberjaya symbolise Malaysia’s aspirations to be a k ey player in the global ICT arena. Already making a huge impression on visitors are the stylishly designed buildings where Government offices are housed. These sit along the fringes of Putra Square, surrounded by a massive man-made lak e. It was envisioned that Putrajaya would attract banks, securities houses and media organisations hoping to escape Asia’s more congested capitals. Embassies are represented in a diplomatic enclave in the

18 northern end of Putrajaya. High-tech schools, fishing grounds, jogging paths and artificial lak es – these are among the features that are to be incorporated into the system. Some smaller details are already functional: viewing platforms built on hills, futuristic street lights and irrigation ditches dug into grassy knolls. Schools, healthcare facilities and public amenities are being built in the city over the next decade. Advanced communications and transpor - tation infrastructure will k eep P utrajaya well-link ed. A golf course, sports stadium, cultural centre and shopping malls – all these should come together to mak e Putrajaya vibrant and visually exciting but certainly nothing can compete with the impressive

19 sight of the pink-domed P utra Mosque boasting the world’s tallest minaret at 116m. Putra Mosqueis trulyasightto behold and is one of the most modern mosques in the world . This sandstone mosque, which incorporates Malay sian, Persian and Arab-Islamic architectural designs, over- looks a giant man- made lake. The entire complex can accommodate up to 15,000 worship- pers and has also been designed for confe rences, seminars and symposiums. Whilst Putrajaya is the Federal administrative centre of the nation, it was also designed as a residential suburb for thousands of civil servants. Already available are a golf course, sports stadium, cultural centre and shopping mall – designed to fit into the overall concept of the city, as well as to provide fun and interesting recreational activities for the residents.

Captions: Pages 22 — 23 Bridging precincts The Seri Wawasan Bridge with a cycle track and pedestrian walkways is a main link between the Core Island and residential area of Precinct 8. Pages 24 — 25 P utrajaya s defining feature the Boulevard is a 4.2km-long, 100m-wide central spine that runs through the Core Island and connects it to the northern and southern ends of P utrajaya. Page 26 Building the unconventiona l The Putrajaya International Convention Centre is a distinctive building whose design was inspired by the eye of the pending perak, a popular silver adornment. Pages 27 — 29 Breathtaking arch This steel lattice structure forms part of the Gateway to provide the P utrajaya Corporation Complex with a riveting faade. The Gateway houses a public viewing deck that offers a commanding view of parades along the Boulevard. Pages 30 — 31 Heart of Putrajaya The Putrajaya Corporation Complex is strategically located in the middle of the Core Island, overlooking the P utrajaya Square and facing the Palace of Justice. Pages 32 — 35 P aragon of justice The Palace of Justice, as seen from below Putrajaya Corporation Complex s Gateway, is another architectural beauty with its granite-clad colonnades and mosaic-clad domes. The Palace of Justice is aligned to the Qiblat Axis facing the Putra Mosque beyond the Putrajaya Corporation Complex. Pages 36 — 37 P arading Malaysia s best With pavements highlighting patterns of the songket, a traditional woven cloth, the Boulevard plays host to the annual Merdeka (Independence) Parade. Pages 38 — 39 Justice prevails Offering more than 70,000sqm of floor space, the massive Palace of Justice houses six Courts of Appeals, two F ederal Courts and 20 Judges Chambers.

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Multi-dimensionalcityscape w ithadistinctive aura

Travel writers will applaud Putrajaya’s ability to draw visitors despite being the Federal Government’s administrative centre – seeing it as an achievement in itself . Located 50km from K uala Lumpur, P utrajaya has in fact become a popular tour option, high on the list of every visitor to Malaysia. Currently, the city receives a modest number of foreign visitors but plans are under way to build more tourist attractions, including a water theme park, an artificial picnic beach and a maritime museum. It is easy to tell when one has reached Putrajaya. Tranquillity permeates the air. There is a surreal feel to Putrajaya, even amidst the sheer opulence of the development. The effect is deliberate. Putrajaya is multi-dimensional in appeal – trendy and futuristic in many aspects yet managing to preser ve that enviable rusticity one would link to the countryside, the latter due to the conscious efforts put in by its planners to ensure the garden city lives up to its name. The master plan used to build Putrajaya stresses reforesta- tion and enhancement of the natural landscape. Towards this end, lakes, botanical gardens and wetlands are incorporated, interspersing with man-made structures that blend in charmingly with their surroundings. A network of open spaces and optimisation of scenic views all work towards making Putrajaya a comfortable place to live or work in. Putrajaya’s core areas are structured into identifiable precincts, which

40 are carefully landscaped and architect-sculpted. Futuristic- looking facilities juxtaposing against centuries- old Islamic architecture mak e for an awe-inspiring sight. Boulevards are in abundance, adding colour and character to an already inspired environment. P utrajaya seemingly enters into a different dimension when night falls – the entire city is bathed in light. Monumental structures lik e the Palace of Justice feature an amazing facade while the bridges over whelm with their lit-up beauty.

Captions: Pages 42 — 45 Seat of Government The Perdana Putra is the Prime Minister s Department Complex and houses the offices of the P rime Minister, Deputy P rime Minister , Ministers in the PM s Department, the Chief Secretary to the Government and several government agencies. Named af ter Malaysias first Premier, the late Tunku Abdul R ahman Putra Al-Haj, the Perdana Putra is characterised by a massive blue-green dome and an architectural mix of European, Malay and Islamic influences. Pages 46 — 47 Greener y abounds Living up to its moniker , Putrajaya is beautifully landscaped with abundant greenery, manicured lawns and gardens — as seen on this slope leading from Putra Square to the P utrajaya L ake. Pages 48 — 49 L ak eside landmark Putra (P rince) Bridge spans the P utrajaya L ake to link Putra Square and Perdana Putra to the Boulevard and Core Island. Pages 50 — 53 Natural centrepiece The 650ha Putrajaya L ake is the central feature of the city, creating a natural boundary between its Core Island and periphery areas In tandem with the lush greenery, the lake serves to cool and calm the entire city, attracting anglers and water sports enthusiasts. Pages 54 — 55 Strategic link Built on a new concept of the cable-stayed arch span, the Seri Saujana Bridge, with its slender and elegant design, is strategically located at the main entrance to the Core Island from the south.

41 42 42 44 44 46 46 46 46 48 48 48 48 50 50 51 52 52 53 54 54 55 F uturistic city living d esigned to be em ulated

Cities are dynamic centres of creativity , commerce and culture – benefits often undercut by environmental problems and housing shortages. Putrajaya provides a glimpse of how urban settlements of the 21st century can promise sustainable human development, while preser ving natural resources with the use of technological and economic efficiency. The planning of Putrajaya emphasises the preser vation of its eco- system while promoting a comfortable yet active and caring society. The city is built according to a series of comprehensive policies and guidelines for land use, transportation system, utilities, infrastructure, housing, public amenities, information technology, parks and gardens. It presents Malaysians with a new experience where nature and technology come together to benefit the community. Putrajaya is an acknowledgement that development in the housing sphere must not sacrifice the cultural dimensions of housing. R esidential areas therefore come with community and neighbourhood centres, places of worship and modern amenities. Commercial hubs and public amenities are integrated to complete the picture of an ideal ‘live-work’ environment, the latest being the RM380 million Alamanda P utrajaya shopping mall.

56 It’s a socially healthy environment. Self-contained, yet very much in touch with the realities of 21st- century living, P utrajaya mirrors good governance on the part of th e Government. It tells of a political leadership that reflects and promotes the ideas of good citizenship such as informed participation, compassion and fairness. Citizen participation, of course, ensures greater transpa- rency, greater accountability , and leads to public policies that better satisfy the people’s needs. Putrajaya is orderly. The core area of the city, which covers a total of1,069hectares, is divided into five precincts (namely the Government P recinct, Commercial P recinct, Civic & Cultural Precinct, Mixed Development P recinct and Sports & R ecreational Precinct)linked by a distinctive 4.2km-long boulevard.

57 The boulevard forms the spine of the Core Area and stretches across the central island, linking it with the rest of the city. The boulevard remains the main venue for national celebrations and cultural events. The Peripheral Area of Putrajaya, on the other hand, comprises 15 precincts of various sizes, 12 of these making up residential neighbour - hoods. The planning and design of Putrajaya’s residential areas are intended to foster a sense of identity through the neighbourhood focal points, landscaping and the treatment of the public realm. P utrajaya will ultimately provide for approximately 335,000 people in well-designed housing units equipped with modern amenities. Some 135,000 people will work in the city ’s sleek new office complexes. A total of 67,000 units catering for residents from all income levels and varying in size and type have been planned .

Captions: Page 59 Islamic appeal However modern and futuristic, Putrajayas unique buildings inevitably carry Islamic or Malaysian elements such as these motifs for the outer grills. Pages 60 — 63 Ministerial mar vel This four -storey complex, overlooking a central courtyard, houses three Ministries — Youth & Sports, Natural Resources & The Environment, and Agriculture. The complex, one of the architectural showpieces along the Boulevard, features an overall modern design to balance the ancient influences inherent in some of the other buildings. Pages 64 — 69 Mixed attraction Putrajaya s Core Island comprises five precincts with specific categories — Government, Commercial, Civic and Cultural, Mixed Development, and Sports and Recreational. Government offices and commercial buildings along the Boulevard provide the form and personality of the rich architecture in the Core Island and P utrajaya. Each building along the Boulevard is an architectural masterpiece, with design considerations down to the last detail. Pages 70 — 73 F inancial clout The Ministry of F inance building, with its graceful curves and elaborate metal lattice, is one of the most imposing buildings on the Core Island. Every physical element of the building portrays strength and stability, from its bold frontage to the repeated arch steel and concrete patterns that make up its outer shell. Pages 74 — 75 Distinct perspective The design of the Core Island and Boulevard provides unhindered views in almost every direction, enabling residents and visitors to soak in the majesty of Putrajaya.

58 59 60 60 61 62 62 63 64 64 65 66 66 67 68 68 69 70 70 71 72 72 73 74 75 Newin terpret ation oftheold

Istana Melawati commands attention from its position on the north western slope of the hill within Persiaran Persekutuan, Precinct 1. Designed to be the royal retreat for His Majesty the Yang diPertuan Agong and his family, as well as the venue for official and private functions hosted by the Yang diPertuan Agong, the istana features an elevated position that grants it scenic views of the Putrajaya Lak e and its accompanying features, including the Perdana Putra Building and Masjid Putra. The palace borrows from different sources: from the old timber mosques found in states lik e K elantan and Malacca to the classical court buildings of other regions in Southeast Asia. The square-based pyramidal roof forms a distinctive style and its utilisation here as tower structures has further enhanced its strong architectural silhouette. Standing out also is the ‘bumbung lima’ – a five-ridge roof that is sometimes referred to as ‘bumbung perabung lima’. It is a symbolism – the roof forms are arranged on tiered levels reflecting the prominent status of the buildings. F urther communicating rustic charm is the open-side verandah that features in a big way throughout the building. This feature represents interface between nature and the built environment in vernacular tropical architecture. Another distinct embodiment of old-world charm that has been given a modern facelift is surely the Astaka Morocco located within P recinct 1’s Botanical Gardens.

76 Designed by Peremba Construction, the Astaka Morocco embraces the unique Moorish design typically found in Spain, with a composition of intricate design finishes, water features, arts and handicrafts. The re-creation of a typical Moroccan pavilion is not simply a replica of the original, rather it is re- creating the Moroccan ambience for the contem- porary scene against the unique backdrop provided by Putrajaya. Visitors to the place will be awed by the sight of gracefully arched columns, beamed ceilings and delicately car ved wooden doors. They would appreciate these details even more upon knowing the intricate skills the artisans employed to achieve such results. Fabrications of different forms of artwork for the ceilings, pillars and walls, for instance, were done in several villages in Morocco. Craftsmen skilled in zellij (mosaic) architecture, woodwork and gypsum plaster were responsible for the final touches to detailed and intricate geometic patterns in the building.

77 78 Captions: Pages 80 — 83 Great e xpanse The Boulevard is embellished by four Dataran or squares — Wawasan, R akyat, P utrajaya and Gemilang — encapsulating Malaysia s diverse cultures and heritage. Sightseers can enjoy a perfect view from Perdana Putra (Prime Minister s Department Complex) of the Boulevard all the way to the P utrajaya International Convention Centre more than 4km away

Pages 84 — 85 Contemporar y interface The colossal Putrajaya Corporation is a complex of interconnected spaces that represents a contemporary interpretation of traditional Islamic architecture

Pages 86 — 87 Middle Eastern look Modelled af ter the renowned Khaju Bridge in Isfahan, Iran, the P utra Bridge with a span of 435 metres connects the Government P recinct at the north and the Mixed Development P recinct at the south

Pages 88 — 89 W ater wonderland The glory of the city is best enjoyed from the P utrajaya L ake, where visitors can take leisurely cruises either on passenger boats or traditional Malay gondolas called perahu

Pages 90 — 91 Cr uising pleasure With its spectacular architecture and lush surroundings, P utrajaya is a popular driving destination for Malaysians and tourists, all eager to view the administrative jewel

Pages 92 — 93 Green buffers To temper development and provide green buffers for the citys residents, Putrajaya has five parks scattered in various strategic locations

Pages 94 — 95 Showpiece setting Dataran Putra or P utra Square, sited just below P erdana Putra, is P utrajaya s centrepiece for grand ceremonies and other national events

Pages 96 — 97 F irst landmark With its time-capsule structure, Mercu Tanda (Putrajaya Landmark) symbolises the beginnings of the city, incorporating a high-technology theme and the use of modern and traditional motifs in its design

Pages 98 — 99 At the top The 70-hectare Putra Perdana Park located at the highest point in Precinct 1 provides a panoramic view of the city and a welcome contrast to the government and commercial areas to the south and east

Pages 100 — 101 Triple features The Putra Bridge comes in three decks — part of the Boulevard on the upper level, monorail below and pedestrian access on its lower deck — to link P recinct 1 and the Core Island

79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 Impressive structures of Putrajaya

P utrajaya has re-defined the idea of a planned city that combines both the joys of the countryside and urban comforts. This city of commanding sights stands on land formerly holding rubber and palm oil plantations; it has been built from scratch into what some refer to as urban utopia.

“W e set out to build a city with an Islamic/Malaysian architecture. But Putrajaya is for the future and its architecture must last. It has to be timeless. It cannot be contemporary architecture. No glass towers which look lik e upright cigarette boxes.” — Tun Dr Mahathir Mohamad

Architecturally , Putrajaya can be described as an indigenous city with a modern look. And reflecting a well-planned city, the buildings here are as visually interesting as they come, reflecting various origins.

Inspired by a hybrid of influences, from Middle Eastern architecture to a blend of local designs, they mak e interesting conversation pieces.

A few landmarks stand out with their awe-inspiring features, the Putra Mosque being one of them. A massive structure constructed in rose-

102 tinted granite with a soaring minaret, it has the distinction of hosting a permanent exhibit of rare copies of the Holy Quran in the Al- Quran Manuscript Museum. There are also an auditorium, library, exhibition hall and the VIP Room Gallery. A large courtyard named Sahn has pride of place, in commemoration of the life of the Prophet.

Incorporating Islamic architecture from countries such as Turk estan, Kazakzstan and Morocco, the mosque’s towering minaret is modelled after the Sheikh Oman Mosque in Baghdad. Every feature is meaningful – including its five tiers representing the five pillars of Islam and its call to prayer.

The main entrance to the Putra Mosque is inspired by the Gates of Persia. Twelve columns support the main dome that measures 36m in diameter.

Overlooking a four -mile long man-made lak e that covers more than one-tenth of Putrajaya’s total area, the lake is the site for watersports such as kayaking with gondola-lik e vessels completing the picture of bliss for the tourist.

Nearby is Seri Perdana. The official residence of the Prime Minister,

103 it is a showcase accessible to the public – and that does not mean its bougainvillea-filled gardens alone. Visitors have access to certain parts of the place, such as a prayer chamber with walls bearing Islamic calligraphy , a guest lounge and a banquet hall bathed in light from chandeliers.

Said to have drawn more than one million visitors in the space of three years, the residence which sits on a 40-acre site bears Malay and Islamic architecture of the Mogul era.

Perdana Putra is another breathtaking sight. F unctioning as the P rime Minister ’s Office Complex, the massive building complete with a blue dome is architecturally a mixture of European influences overlaid by Malay and Islamic elements.

The impressive and diverse range of structures of Putrajaya includes steel bridges. Here, a bridge is not just a means that connects two ends. The eight bridges in Putrajaya reflect how beauty can be found in steel and concrete. The bridges, namely Putra, Seri Bakti, Seri Bestari, Seri Setia, Seri Saujana, Seri Wawasan, Seri Perdana and Seri Gemilang, provide the necessary linkages between the core and

104 periphery areas of Putrajaya.

The Putra Bridge in particular stands out with its rich architecture. It connects the Government P recinct at its north and the Mixed Development Precinct at its south. Based on the Islamic design of the Khaju Bridge in Isfahan, Turkey, the upper tier of the 280m bridge is used by normal traffic while the lower tier is designed as a service tunnel for a light train transit system and a pedestrian walkway.

Seri Perdana Bridge, on the other hand, is part of the protocol route. The 370m long bridge, Middle Eastern in terms of design, is built across the P utrajaya Lake, and has eight rest “K uala Lumpur has no street wide and long enough for a grand parade. So this need for a wide boulevard became the central feature of the city of Putrajaya. The rest of the development was spun around it.” — Tun Dr Mahathir Mohamad areas where visitors can enjoy the surrounding picturesque views that include the Prime Minister ’s Office Complex and the Putra Mosque.

Another spot of significance is the Putra Square, the focus of national celebrations and important events. The design of the square portrays unity in Malaysia. A combination of 11, 13 and 14 star shapes represent the development of Malaysia – from its independence to the formation of Malaysia in 1963 and the inclusion of the Federal T erritory of K uala Lumpur. This perfect circle formed by the combination of patterns depicts synergy, reflecting unity in the country.

Captions: Page 107 Jewel by the lak e Facing the scenic P utrajaya L ake, the P utra Mosque with its 116-metre minaret is the most endearing image of P utrajaya and is arguably the most photographed landmark because of its Persian Islamic architecture and Arab- Islamic design influence Pages 108 — 109 Impressive domes Putra Mosque and Perdana Putra, with their striking domes, form a picture of a thousand words as seen from across the P utrajaya L ake Pages 110 — 119 Myriad of Islamic designs Blending Malaysian mosque designs with those of the Middle East and Islamic cultures, the P utra Mosque, constructed with rose-tinted granite stands out with its 36-metre diameter dome and niches adorned with Islamic calligraphy. One of the most visible features of the Putra Mosque is its impressive minaret built in five tiers representing the Five Pillars of Islam; its cross-section is based on the Islamic style of rotating a square to create a star . The mosque has a central, landscaped courtyard in front of the prayer hall, with an open view of the dome and minaret, called the Sahn to commemorate the life of the P rophet. Supported by 12 columns, the prayer hall in P utra Mosque is elegant, featuring a pulpit accentuated with Islamic calligraphy, an outer space, eight octagons at mini domes and an innermost circle. It has a bazaar whose interior with no internal walls, and a spacious, paved courtyard with decorative water features can accommodate as many as 15,000 people

106 107 108 109 110 111 112 113 114 115 116 117 118 119 In harmony with nature

Living up to its role of a showcase development that is environment- friendly, Putrajaya has dedicated designated areas for conser ving the environment in its natural state, and preserving the flora and fauna for educational and research purposes. The 40% of Putrajaya that is natural is made up of lush greenery and botanical gardens spread across a landscape enriched by large bodies of water and wetlands. A dream come true for naturalists, the area geographically sees five confluences meeting in the north, forming a main water way which flows across the city area. Ironically, one water feature centre-piece of Putrajaya that draws from nature, yet is not all natural, is the 400- hectare artificial lake which is a breathtaking back-drop to the PM’s residence. The development of this man- made landmark and the 197-hectare wetlands are important components of

120 P utrajaya. The lak e is designed to cater for multifunctional uses, including recreation, fishing, watersports and water transport. This picturesque lak e also separates the government and administrative precincts from the residential and recreational ones. Canoeing, boating, kayaking and aqua-biking are some common recreational activities at the lake. Lik e the wetlands, the lake is self-sustaining and boasts a balanced eco- system – a factor crucial to both the functioning and philosophy of the development of Putrajaya as a Garden City. Meticulous planning went into the construction of the lake. For instance, long, narrow or isolated embankments are utilised for stormwater control and treatment, and fringing vegetation around the lak e perimeter shallows is maximised to reduce bank erosion and trap sediment. Enhancing the visual land- scape of Putrajaya – that of a balanced oasis of tranqui- lity, complete with public parks and water bodies – are

121 the wetlands that form a crucial part of the ‘green corridor ’. This tropical lushness links the parks in Putrajaya – Taman Wetland, Taman Botani, Taman Jati, and Taman Putra Perdana – to the surrounding forest reserves. This bold attempt at incorporating artificial wetlands into the development of a township goes down in history as the first of its kind in the country, and one of the largest fully constructed freshwater wetlands in the tropics. The construction of the Putrajaya wetlands at the upstream arms of Sungai Chua and Sungai Bisa began in March 1997 and was completed in August 1998. The wetlands are divided into six parts according to location: namely, upper north, upper west, upper east, lower east, upper Bisa and central. Those familiar with the concept of such water bodies would know that the green corridor is the life support system of the city’s centrepiece – the cleansing agent of the Putrajaya Lak e. It creates a self-sustaining and balanced ecosystem for the lak e by biologically filtering impurities. W etlands are a viable option for urban resource management, in place of impractical water bodies and open drains. Riverine basins in areas that have been created by man-made wetlands have cleaner water draining into the seas and rivers. Constructed wetlands in the

122 Malaysian context are ideal for treatment of storm water, urban runoff and agriculture effluent. The wetlands form a buffer and water flowing in is absorbed into the ground while nutrients and impurities are absorbed by vegetation to avoid the formation of algae. The wetlands were constructed using mainly local resources. But just as the lak e is designed not only for flood alleviation but also other activities such as transpor- tation and recreation, the wetlands ser ve many purposes. With their biodiversity, they have enhanced Putrajaya’s potential as an ecotourist

123 destination. The green corridor plays an important role in sustaining wildlife, especially migratory birds, in Putrajaya. The diversity of insects and plants draws birds. V isitors commune with nature when they walk through Taman W etland, the landscaped park that is the ‘public entrance’ to the wonders of the wetlands. The aesthetic aspect of the wetlands is easy enough to appreciate but importance is also placed on their function – multiple roles ranging from pollution control to public education, research and ecotourism. The construction of the wetlands not only involved altering the riverine system from a narrow, flowing river into a calm marsh – an open water area spanning some 80 hectares; it called for great attention to detail to ensure there is enough diversity in terms of wetland plants. For instance, the dominant flora species in the Putrajaya wetlands is the tall reed, phragmites karka, that aids filtration and sedimentation. Plants are grown to protect the banks from erosion and some 70 species were propagated and planted at the site. Even before the completion of the wetlands, the fauna had begun to change, the most noticeable being the increase in the population of dragonflies and birds. The act of transforming plantation land – oil palm and rubber – to a waterlogged ecosystem has resulted in a radical change to the flora of the area. It is now characterised by indigenous species.

124 Good maintenance is needed to ensure the wetlands continue to effectively play their roles. As a transitional ecosystem, the health of the wetlands can be affected by occurrences in the catchment areas such as excessive siltation and other pollution-inducing activities. A lot of work is involved in monitoring water quality and habitat. But the responsibility of maintenance does not fall on Putrajaya Holdings alone. The success of the fragile ecosystem also lies in the public’s understanding of it in order to conser ve and preser ve. The Nature Interpretation Centre at Taman Wetland has been set up for the purpose of educating the public on the value of both natural and constructed wetlands. The centre, a hexagon-shaped building reflecting Malaysia’s rich heritage in design, is situated near a dam. Visitors here are advised on how to conduct themselves when enjoying the attractions of the wetlands – for example, to walk only on designated tracks and boardwalks, and to avoid trampling on vegetation or picking plants. The centre focuses on research and compilation of data on water and plant studies. A pedestrian walkway and a rainproof area bring visitors closer to nature, the latter serving as an optimum breeding ground for greenery. Taman Wetland is the perfect place to pursue recreational activities such as bird hik es, fitness walking and canoeing. An 18m look- out tower provides a vantage point from which one can enjoy a panoramic view of the wetlands.

125 A car park and picnic areas in the vicinity are among the modern amenities that ensure a pleasant visit. There are also riverbank parks – mini wetlands in residential areas along the lak efront – which are low-lying with various water depths. These parks feature simple structures and materials in terms of landscaping, as expected of an ecology element. Boardwalks link these parks to the wetlands. Besides trekking, a favourite activity is enjoying the sights and sounds of P utrajaya’s Botanical Gardens. V isitors are greeted by a giant mechanical praying mantis at the entrance to the gardens, which have some 700 plant species from over 90 countries in Asia and Africa. Spread over 230 acres of former agricultural land, the garden opens daily for the public and has a visitor interactive centre. A 168m (560-ft) long bridge is also found here, its design

126 allowing visitors the experience of walking through rainforest canopy – once the trees have grown enough, that is. One can drive to the PM’s office building and enjoy a nice walk on the cobbled pathways. Close by is a botanical garden boasting interactive exhibits. A walk on ‘ rocks around the pool’ emits the real sound of gravel crunching echoing in the air.

Captions: Pages 128 — 133 Dual function The Putrajaya Wetlands serves as a flood control system and natural filter for the Putrajaya Lake, part of the citys plans to maintain equilibrium between development and nature. A variety of wetland plants, fish and birds thrive in the diverse eco-system incorporating the wetlands and the lake — a balanced oasis of tranquility. Designed to provide the city with a recyclable eco-system, the 197-hectare wetlands feature 24 cells with 70 species of plants and 24 species of indigenous fish — an ideal retreat from the pressures of modern living Pages 134 — 135 Royal retreat Perched on a hillslope overlooking the Putrajaya Lake is Istana Melawati, the residence of His Majesty The Yang diPertuan Agong, complete with square- based pyramidal roofs, one-sided verandahs and a sprawling, lush garden Pages 136 — 137 L ovely landscaping A reverse view of the higher Perdana Putra, at 50m above sea level, and its exquisite landscaping looming over manicured gardens and surrounded by artificial mangrove lakes — a microcosm of the Garden City concept of P utrajaya Pages 138 — 139 W ithin touching distance Much of P utrajaya s periphery areas is devoted to residential development, providing civil servants in particular with convenient access to their workplaces Pages 140 — 141 By the water s edge Sited by the Putrajaya L ake with a commanding view of the Core Island is the Istana Darul Ehsan, residence of His Majesty, the Pages 142 — 143 A premier address the multi-layered Seri Perdana, the official residence of the Prime Minister, rests on top of a hill with an unparalleled view of Putrajaya

127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 V ibrant city with 21st-century goals

Lik e the man who conceived it, Putrajaya is a city ahead of the time. The idea to establish the country ’s first F ederal administrative centre away from K uala Lumpur was mooted in the mid-80s. Tun Dr Mahathir was a champion of mega projects and Putrajaya is one of his legacies. Various sites were identified and five were short-listed. By June 1993, the site at Prang Besar was chosen over the rest, in view of its strategic location between K uala Lumpur and the K uala Lumpur International Airport, and as part of the Multimedia Super Corridor (MSC). In 1996, it was formally decided that the place be called the F ederal Government Administrative Centre of Putrajaya. In support of the MSC, this area has a high-capacity, fully-digital telecommunications infrastructure designed to the highest international standards in capacity and reliability . Putrajaya will use multimedia technologies to become an electronic administrative centre. Inter -departmental communications and interactions with the public will be conducted via electronic and multimedia channels. A k ey element for Putrajaya is to provide an efficient transportation system befitting a city designed for the 21st century. P roper infrastructure is essential to realise the goals and objectives of P utrajaya. The transportation system for Putrajaya has been

144 developed around an integrated system complemented by a well-designed and efficient network. P utrajaya Monorail eventually will consist of two lines. One line is 12km long with 17 stations and the second, 16km long with six stations. The system is to be mostly underground on the central island and elevated in the city’s ‘mainland’ areas.

Captions: Pages 146 — 147 Soaring sk yward With the strong breezes it catches, the Seri Wawasan Bridge soars into view when it is illuminated at night, taking your breath away Pages 148 — 149 Bathed in lights When night falls, the Seri Saujana Bridge blazes with lights and becomes a dazzling sight from near or as far as the highways that ring Putrajaya Page2 150 — 151 Ar resting attention The Seri Wawasan Bridge seemingly stretches its giant sails in powerful winds to gain public attention, floodlighting the area and casting reflections on the calm water Pages 152 — 153 Night-time allure With its single span of 300m, total width of 32m and strategic position close to the Core island, the Seri Saujana Bridge vies for public attention at nightfall when its illuminations draw both residents and visitors Pages 154 — 157 Spectacular sight The brilliant lights of Putra Mosque and Perdana P utra shimmering on the water are among the rare spectacles that visitors cannot resist capturing on film.Like a gem, P utrajaya glitters with different enchanting facets at night when the city is ablaze with lights, revealing its serenity, style and stateliness

145 146 147 148 149 150 151 152 153 154 155 156 157 TheM SC connection: Cyberjaya complements

The MSC is the nation ’s vision to jumpstart the development of Information Communication Technology (ICT) in the country. Physically , it is a 15km by 50km band extending from the K uala Lumpur City Centre to the K uala Lumpur International Airport (KLIA). Cyberjaya is a k ey part of the MSC – its nucleus. Along with Putrajaya, it is viewed as a city of the future. The master developer of Cyberjaya, Setia Haruman, built the city as a centre for research and technology transfer, and indeed its all-encompassing nature, complete with apartments and schools, gives it an edge. Roads and bridges criss- cross land formerly occupied by palm trees while fibre- optic cables snak e underground. Spanning 7,000 hectares, the city was officially launched by Tun Dr Mahathir Mohamad on July 8, 1999. The centrepiece of the Malaysian Government’s plan to catapult the country ’s economy and population into the world of the future, Cyberjaya is set up to be an “international city where man, nature and technology live together in harmony ” – a fusion of nature and technological ingenuity.

Caption: Page 159 Malaysia s Silicon Valley Cyberjaya, home to many multinational corporations engaged in the development of information and communication technology, forms the nucleus of the Multimedia Super Corridor , which stretches from the International Airport to the Petronas Twin Towers and incorporates P utrajaya

158 159 In line with this, it is environment-friendly and boasts the latest technology in infrastructure and facilities. While the emphasis on ICT is strong the preser vation of nature is given eaual attention as well, to the extent that visitors would not fail to comment on the resort feel of the place. Much of the development here is on green-field sites. Height restriction is imposed on buildings. Air quality and water levels are monitored, and all the trees cut down during development are always replaced. Still, at the mention of Cyberjaya, high-tech companies and an international ICT community come to mind. More than 1,000 MSC- status companies are in operation. They include SMEs involved in programming, software development, R&D and design development. Visitors to Cyberjaya cannot fail to notice the technology park feel, the spaciousness, and – where the various buildings housed here are concerned – uniformity in terms of design. The Ericsson headquarters is an example of a Cyberjaya design – a modern- flavoured building designed to allow for future expansion. The central entrance building, with its smooth cur ving roof and reflective glass facade, is flank ed by rectangular buildings. The alternating finger-lik e projections on the building mak e the design modular in concept so that it can be extended in future. These fingers create elegant sand-wave patterns that are made possible by the building’s curved roof feature.

160 The city is ultimately intended to house about 240,000 people and as a place to live and work, the city can claim to be well on its way to becoming one of the most modern and desirable places in the country. One of the objectives of Cyberjaya is to create an ideal environment to test-bed new technologies and applications. Already many of these have tak en root, among them, the development of a fully integrated City Command Centre (CCC). The CCC is the world’s first command centre to fully integrate three major city management systems encompassing utility and municipal ser vices, community ser vices and transportation. It will essentially function as the ner ve centre of Cyberjaya. F or one, it will form the test-bed for sharing information on monitoring, control billing and payment as well as other transactions for commercial, public, educational and recreational facilities such as the Street Mall, Century Square offices, Cyber view Lodge R esort & Spa, Multimedia University, Limkokwing University, Cyberjaya Smart School, Residential Girls’ School, Cyberjaya Lak e Gardens and Cyberjaya Community Park. For instance, the residents and working community need only dial one number when faced with situations like a power failure or burst water pipe. Calls to the centre will then be channelled to the respective agencies and companies. Other technology infrastructure in place are international and national fibre- optic backbones, broadband connectivity to all buildings, local online e-commerce portals, smart homes and smart schools.

161 Cyberjay a s heart of innovation

A landmark that fits snugly into the picture of innovation projected by Cyberjaya is the Limkokwing University College of Creative Technology, officially opened on Oct 11, 2004 by Prime Minister Dato’ Seri Abdullah Ahmad Badawi. The university college founded by Tan Sri Dato’ Dr Lim K ok Wing has always been a strong voice in creativity and innovation, and its inspiring presence in the heart of the MSC suitably reflects Malaysian aspiration. A homegrown brand that has since grown into a leading international university, Limkokwing represents how one thrives with creativity and innovation.

And it’s only fitting that a brand name associated with creativity and innovation should come up with a most novel look for itself . Limkokwing’s uniquely designed façade sets it apart from the rest: the wrap covering the length and breadth of the building is something never before seen in the region.

Captions: Page 167 Jewel in a city... the Limkokwing University College of Creative Technology, with its professional arm the Malaysia Design Innovation Centre, is a key feature of Cyberjaya. It plays a significant role in ensuring that Malaysias future generations are able to take on the challenges of globalisation in the 21st century

162 163 The giant digitally-composed ‘skin ’ bearing features that reflect the various Creative Industries is probably the biggest in the world and makes for a visual feast that grabs one’s attention even from afar.

A result of harnessing artistry and technology, the skin reflects the creative energy on campus. It’s a demonstration of what the combination of the two could do. And given the size, it’s quite an inspiring feature that should, in fact, start a trend in the region. Not unlike Cyberjaya itself.

One of the things that sets Limkokwing University College apart from the rest is its strong industry-within-university concept realised through its professional arm, Malaysia Design Innovation Centre (MDI). A fully integrated business development centre, MDI is set to revolutionise the design landscape and help propel Malaysia ahead in terms of creativity and innovation.

In line with its position as a regional creative hub in design and media content, the innovation centre is where ground-breaking activities are

Captions: Page 165 Building industr y links for education... the Malaysia Branding and Packaging Design Centre is housed at the university campus, offering another industry link for Limkokwing s unique industry within university concept

164 165 held to spur industry, and these are focused mainly on performance art, design, branding and packaging, communications, exhibition, enterprise and business innovation.

A recent development was the establishment of the National Branding and Packaging Design Centre, an effort to help turn Malaysia into a packaging hub. The centre aims to upgrade the design and production capabilities of the industry as well as provide expertise in design, branding, entrepreneurship and mark et access to help develop world- class Malaysian brands.

MDI is also forming partnerships with international design centres in Europe to promote brand-building and innovation, and to build a Malaysian presence there. Already in place is a link-up between the centre and the world-renowned Istituto Europeo di Design (IED) in Milan. Similar collaborations with design centres in Germany, the UK and France are in the pipeline.

The link-ups will ideally bring together the best of the East and West in design and innovation. They are significant collaborations that would boost industry and benefit Malaysians, acting as platform where locals could connect with innovative think ers and designers in Europe.

166 A nucleus for all things creative, the centre is where organisations that are represented can expect to be ahead in many aspects, in particular in terms of research and development. Already one Malaysian state has cemented a tie-up with the centre (and the university college) to transform its rural SMEs to national and subsequently international players that can compete on the global scene.

P rime Minister Dato’ Seri Abdullah Ahmad Badawi launched the Terengganu brand and franchise at the Limkokwing campus when he officially opened yet another ground-

167 breaking event, the National Branding and Packaging Innovation Exhibition and Conference 2005. The rebranding of Terengganu marked the first such endeavour by a state government to position its products for oversea mark ets.

Indeed, various components in the areas of research, exhibition and showcasing are available at the new Branding and Packaging Design Centre, and these provide a platform for Malaysians to interface with industry ’s most creative professionals. Y oung creative minds get to incubate ideas into commercially viable content that companies are likely to invest in.

Also represented on campus are the Asean Design and Multimedia Institute, the National Creativity & Innovation Institute, Malaysian Content Creation Council and the Asia Creativity Institute.

Captions: Pages 170 — 171 At the heart of Cyberjaya... Limkokwing is strategically located at Malaysias leading edge of design creativity and technological innovation Page 172 United Nations in one place The flags at Limkokwing s Hall of F ame reflect the 70 nationalities that form the 4,000-strong student population Page 173 Grooming young minds Limkokwing is renowned for producing the nation s future leaders who are imbued with a creative and innovative spirit Pages 174 — 175 Breathtaking facade One of the unique features of the university is its digitally-composed skin, which covers the length and breadth of the building

168 Pages 176 — 177 Stunning vibrancy Limkokwing is a visual feast of colour and design creativity that always leaves an indelible mark on visitors Pages 178 — 179 A grand plaza The central plaza provides a convenient meeting place for the university s 4,000 students Pages 180 — 181 Creativity on show The first- of -its-kind Limkokwing Creativity Library showcases achievements and milestones in diverse fields — from communication and nation-building to international relations and branding Pages 182 — 183 Home to the best and brightest The unique learning environment at Limkokwing is an ideal breeding ground for creativity and innovation in various disciplines Pages 184 — 185 Academia and industr y... The university, through its professional arm, Malaysia Design Innovation Centre, offers the rare opportunity for students to gain work experience. Much of their work is displayed at the Limkokwing Creativity Library Pages 186 — 187 W orldwide e xposure... Students and staff at Limkokwing have made their presence beyond Malaysian shores, working on campaigns like the voter education exercise in South A fricas first democratically-held elections — works that are displayed at the Limkokwing Creativity Library. Pages 188 — 189 P romoting local and regional viewpoints... Some of the work undertaken by Limkokwing have been to project Malaysia and Asias voice into the international arena Pages 190 — 191 L eaping for ward The concept of converging academia with industry is a leap forward in the way Limkokwing educates a new generation of young, dynamic entrepreneurs and industry leaders, as portrayed in F it To Fly, a gym and incubation unit on campus Pages 192 — 193 Industr y linkage... All the education programmes at Limkokwing have their professional units to enable students to study and work at the same time Pages 194 — 195 Incubating talent Limkokwing s business units like fashion house, Centrefold, provide students with an avenue to practise what they have learned Pages 196 — 197 Innovation celebrated Limkokwing s cozy, art-dominated One World Club is a popular on-campus place for students to interact and chill out Pages 198 — 199 Malaysia s coffee franchise Wings Coffee is a homegrown franchise styled after Starbucks Pages 200 — 201 Exquisite decorative pieces Design creativity and innovation are evident everywhere in Limkokwing, including at the lobby to the Corporate Office and Office of the President Pages 202 — 207 Branding the nation The establishment of the Malaysia Branding and Packaging Design Centre is a significant step towards the creation of global Malaysian brands that can penetrate consumer markets worldwide. One of the goals of the Branding Centre is to enhance the image of products made by rural industries and small and medium-sized enterprises.It is now the focal point for the nation s R&D in brand development and packaging innovation

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