Wilfrid Laurier University Scholars Commons @ Laurier Journalism Laurier Brantford 3-1-2007 Evangelical Christians in Canadian National Television News, 1994–2004: A Frame Analysis David M. Haskell Wilfrid Laurier University,
[email protected] Follow this and additional works at: https://scholars.wlu.ca/brantford_jn Recommended Citation Haskell, David M., "Evangelical Christians in Canadian National Television News, 1994–2004: A Frame Analysis" (2007). Journalism. 3. https://scholars.wlu.ca/brantford_jn/3 This Article is brought to you for free and open access by the Laurier Brantford at Scholars Commons @ Laurier. It has been accepted for inclusion in Journalism by an authorized administrator of Scholars Commons @ Laurier. For more information, please contact
[email protected]. JCR 30 (March 2007) 118–152 Evangelical Christians in Canadian National Television News, 1994-00: A Frame Analysis David M. Haskell Recent surveys have shown that most evangelical Christians in Canada believe that the news media treat them unfairly. This study empirically tested the validity of the evangelicals’ charge against the media by examining the frames used in the nightly, national news reports of Global, CBC and CTV television networks. An analysis of all reports featuring evangelicals showed that neutral and posi- tive frames, together, were almost equal in strength and number to negative frames used; this resulted in an overall rating of “balanced” for the coverage. While overall the coverage was balanced, the frequency and exclusivity of certain negative frames elevated their saliency con- siderably. For example, the “evangelicals as intolerant” frame alone appeared in one quarter of all reports. Regarding topic of the news reports, evangelicals most often received coverage for involvement in politics followed closely by involvement in criminal or immoral actions.