In This Issue: New Diversity Halloween Campus Releases & Inclusion Programming Spotlight © 2019 Universal City Studios Productions LLLP

Home , It Chapter Two, Spyglass Media Group

SWANK MOTION PICTURESU Fall Inspire6Programming Toolkit Edition © 2019 Columbia Pictures Industries, Inc. © 2019 Disney Enterprises Inc. © 2019 WBEI GODZILLA TM & © Toho Co., Ltd. © 2019 WBEI GODZILLA TM & Toho © Lions Gate Entertainment, Inc.

In This Issue: New Diversity Halloween Campus Releases & Inclusion Programming Spotlight © 2019 Universal City Studios Productions LLLP. All Rights Reserved © 2019 Universal City Studios Productions LLLP. : EVENT, PROMO & NEWReleases COLLABORATION IDEAS © 2019 Columbia Pictures Industries, Inc. © 2019 Disney/Pixar © 2019 WBEI GODZILLA TM & © Toho Co., Ltd. © 2019 WBEI GODZILLA TM & Toho GODZILLA: KING OF TOY STORY 4 SPIDER-MAN: FAR FROM HOME THE MONSTERS Event Idea: Collaboration Idea: Promo Idea: Let students play like kids again – if only Partner with one of your school’s Chalk Godzilla footprint tracks on your for the night – by hosting a retro games international clubs or departments in campus’ sidewalks with the event details competition before the movie. Game ideas honor of the countries Peter Parker visits written within. Hand out toy dinosaurs with include Red Rover, Ghost in the Graveyard, in this latest installment! You could even a note attached featuring event details and Kick the Can, Red Light/Green Light and, of include a fundraising component for various a warning that “monsters are coming...” course, tag. international orgs by inviting them to sell food that represents their home countries. © 2019 Paramount Pictures © Lions Gate Entertainment Inc. © 2019 Universal City Studios Productions LLLP. All Rights Reserved © 2019 Universal City Studios Productions LLLP. THE SECRET LIFE OF PETS 2 ROCKETMAN JOHN WICK: Collaboration Idea: Event Idea: CHAPTER 3 – PARABELLUM Students are likely to miss their family pet Celebrate Elton John’s elaborate style at Promo Idea: while at college, so help them with the your showing by inviting students to DIY Promote your upcoming movie screening transition by partnering with your local decorate sunglasses before the movie. You with eye-catching action by hosting an shelter to host an adoption event before can buy inexpensive, plastic frames online impromptu Nerf gun fight in the heart of your showing so students can interact with then simply provide feathers, rhinestones, campus. Hand out flyers as students stop to adoptable animals and learn more about paint and other fun materials to let students’ see what the battle is all about! volunteer opportunities. imaginations run wild. Promo Idea: your quador student center! to thestringsinpopular campusareas,like pairs ofredballoonswithevent detailstied Promote your movie screening by leaving I with astudentorganizationfair! pride” oncampusby pairingyour showing semester. Helpthesestudents“findtheir exactly you fitinoncampusduringthefirst students, itcanbehardtofindoutwhere For freshmen, transfer orinternational Event Idea: THE LIONKING to create Use theseideas,pairedwithtopblockbusternewreleases, T CHAPTERTWO exceptional movie experiences

© 2019 Warner Bros. Ent. All rights reserved. © 2019 Disney Enterprises Inc. an all-black-themedgiftbasket! school’s history, andaward thewinnerwith to helpnewstudentslearnmoreaboutyour Make thequestionsrelatedtoyour campus Test students’memory withpre-showtrivia! Event Idea: MEN INBLACK: INTERNATIONAL the crown. pull-ups andmore physical challengestowin Campus Hobbs.Have studentsdopush-ups, – andWoman –competition tofind your department tohost aCampusStrongMan Partner withyour school’sathletic Collaboration Idea: HOBBS &SHAW FAST &FURIOUS PRESENTS: foryour campus!

© 2019 Universal City Studios Productions LLLP. All Rights Reserved © 2019 Columbia Pictures Industries, Inc. competitions before theshow! to hostSpanishcountingorspelling bee Partner withyour Spanishdepartment Collaboration Idea: CITY OFGOLD DORA ANDTHELOST end asaspecialtreat! the race togetracers motivatedoratthe annual campus5K.Showthemovie before world –by pairingthismovie withyour Help studentsbetterthemselves –andthe Event Idea: A MARATHON BRITTANY RUNS

© 2019 Paramount Pictures © Amazon Studios at theshowing. recipes forachance atprizestobeawarded short scarystories orfavorite campfire Use socialmediatoinvite studentstosubmit Promo Idea: DARK SCARY STORIES TO TELL INTHE you handoutflyers fortheshowing! quad usingcardboardtodraw attentionas recreate theclassicHollywoodsignonyour movie event. Or, ifyou arefeelingambitious, Hollywood clapperboardwithdetailsforyour Create flyers thatmimictheclassic Promo Idea: IN HOLLYWOOD ONCE UPONATIME... NEW Releases

© Lions Gate Entertainment, Inc. © 2019 Columbia Pictures Industries, Inc. reminder todigitbackupinthefuture! represent your schoolortheyear, thenseta everyone tobringinmeaningfulitemsthat a timecapsulebeforeyour showing.Invite to turnbacktime(inthefuture) by planting provide your campuswithanopportunity Time travel plays abigroleinthisfilm,so Event Idea: AVENGERS: ENDGAME team toknockall theboxes downfirst,wins! plush toys and balloonlaunchers.Thefirst 2”-inspired challengeusingcardboardboxes, department tosetupan“Angry Birds Partner withyour school’sathletic Collaboration Idea: THE ANGRYBIRDSMOVIE 2 : COLLABORATION IDEAS EVENT, PROMO &

© 2019 Columbia Pictures Industries, Inc. © 2019 Marvel at theshowing. attached toeach gator thatthey canredeem media scavenger hunt,orhave amini prize campus! You couldeven turnitintoasocial thriller by placingminialligators around Raise interestinyour showingofthis Promo Idea: CRAWL the raffle. and like your postforthreeentriesinto encouraging themtotagafriend,share Give studentsmultipleways toenterby gas giftcardsannouncedattheevent. media withprizessuchasrestaurant and Host a“threewishes”giveaway onsocial Promo Idea: ALADDIN

© 2019 Paramount Pictures © 2019 Disney Enterprises Inc. at theshow! prizes orconcessions thatstudentscanclaim component onthe bookmarkstoreveal could even includeascratch orpeel-off that includeyour movie event details.You on ourwebsite) tostudents oncampus Hand outbookmarkreminders(available Promo Idea: BOOKSMART their righttovote in2020! event sostudentscanbereadytoexercise voter registration boothtoyour movie government ordebateteamtobringa Collaborate withyour school’sstudent hopeful inthishilariousrom-com. Charlize Theronplays apresidential Collaboration Idea: LONG SHOT to create Use theseideas,pairedwithtopblockbusternewreleases, exceptional movie experiences

© 2019 Annapurna Pictures © Lions Gate Entertainment, Inc. to hostacomedyshowbeforethemovie! partnering withyour school’simprov club chance toshowcasetheirtalentby Give your campuscomediansa Collaboration Idea: LATE NIGHT winner withagift cardtoalocalmusicshop! competition before theshow. Awardthe Beatlemania timestwowithalipsyncing or choirclubsostudentscanexperience Partner withyour campus’Schoolof Music Collaboration Idea: YESTERDAY foryour campus!

© 2019 Universal City Studios Productions LLLP. All Rights Reserved © Amazon Studios before theshowing. recreation centertohostafreedance class confidence by partnering with your school’s Help studentsoncampusboosttheir self- Event Idea: HUSTLERS release screening! of the“Sopranos” beforeandafteryour new contest, serve mocktailsandplay episodes themed event! Play mafia,hostacostume Go theretroroutewitha1920sgangster- Event Idea: THE KITCHEN

Asian PacificJanuary American Heritage Month April | CelebrateJanuary Diversity Month May |

World Religion Day (1/19) World Religion Day (1/19)

August | Women’sJanuary Equality Day (8/26) July | DisabilityJanuary Independence Day (7/26)

World Religion Day (1/19) World Religion Day (1/19)

November January American Indian Heritage Month October | NationalJanuary Bullying Prevention Month | World Religion Day (1/19) World Religion Day (1/19)

© 2019 Paramount Pictures Paramount 2019 © © 2019 Columbia Pictures Industries, Inc. Industries, Pictures Columbia 2019 © March | Women’sJanuary History Month Diversity & Inclusion World Religion Day (1/19) CALENDAR

Engage your students with meaningful programming. Partner with a variety of campus

organizations to build a movie lineup

June | LGBT PrideJanuary Month World Religion Day (1/19) “We hosted a social justice series featuring ‘The Immortal Life of Henrietta Lacks’ and included a panel from our Engineering Science Transfer Program. We showed Henrietta’s cells, courtesy of our biology department, so students could understand that Henrietta was a real person who made tremendous breakthroughs in medical history.”

– Springfield Technical Community College

‘Moana’ Cultural September January| Hispanic Heritage Month “We showed for our Film & Food Festival. Our on-campus World Religion Day (1/19) chef whipped up a Polynesian-themed dinner... and we hosted a discussion about Polynesian, Hawaiian, and Pacific Islander cultures and the things ‘Moana’ got right.” – Gillette College

“We recently collaborated with our Center for

© Lions Gate Entertainment, Inc. Entertainment, Gate Lions © © 2019 Disney Enterprises Inc. Enterprises Disney 2019 © © 2019 Disney/Pixar 2019 © Multicultural Education to host a student panel on the depiction of race, ethnicity and culture in the media. We were able to invite December |January World AIDS Day (12/1) eight different panelists from various cultural World Religion Day (1/19) organizations who sparked great conversation on the topic. The panel discussion lasted for over an hour and was a very eye-opening discussion for students. We paired the panel with a showing of ‘If Beale Street Could Talk’ and heard great things from students about the event!”

– University of Northern Iowa

© 2019 Columbia Pictures Industries, Inc. Industries, Pictures Columbia 2019 © © 2019 Columbia Pictures Industries, Inc. Industries, Pictures Columbia 2019 © TrickorTreat Your Campus with Halloween Programming

Hear what customers have to say about their frightful Halloween movie events:

“Students really enjoyed when our Saint Xavier Council hosted a Halloween program and they had a candy apple bar and Halloween arts & crafts while showing ‘Hocus Pocus.’” – Saint Xavier University

“In October we did a Monster Movie Madness Month promotion. The entire month was filled with horror, thriller and Halloween-related movies. It was hugely successful!” – University of Arizona

“Our best movie event was our Halloween double feature...This was the night before Family Day, and parents commented about how nice it was to see students watching a movie on our front lawn.” – Georgia College

“We’ve started creating an event around the movie that we show. We theme the concessions to the movie and offer activities to do during the show. One of our largest events was our showing of ‘Hocus Pocus’ with pumpkin painting.” – Moravian College ANNABELLE COMES HOME GOOSEBUMPS 2 MIDSOMMAR US

© 2019 Warner Bros. Ent. All rights reserved. © 2019 Columbia Pictures Industries, Inc. © A24 Films © 2019 Universal City Studios Productions LLLP. All Rights Reserved SCARY STORIES TO TELLINTHEDARK ESCAPE ROOM HOCUS POCUS CHILD’S PLAY

© 2019 Universal City Studios Productions LLLP. All Rights Reserved © 2019 Paramount Pictures © 2019 Paramount Pictures © 2019 Universal City Studios Productions LLLP. All Rights Reserved THE CURSEOFLALLORONA A QUIETPLACE BRIGHTBURN IT

© 2019 Warner Bros. Ent. All rights reserved. © 2019 Warner Bros. Ent. All rights reserved. © 2019 Paramount Pictures © 2019 Columbia Pictures Industries, Inc. CAMPUS Spotlight How Iowa State Mastered Movie Event Promotion & Branding

What do you call a program that shows 14 movies per semester, four days a week with two showings almost every night for a total of 108 showings each semester? Iowa State University’s Cyclone Cinema! Now in its ninth year, Cyclone Cinema is not only impressive in its efforts but also in its results. The series attracts regular audiences in the hundreds, oftentimes averaging more than a 1,000 attendees across weekend showings. To successfully execute these showings and Digital Slides achieve ideal attendance numbers, work is divided Whether it’s the series posters across across divisions of ISU’s Student Union Board (SUB) campus, an ad in the semester activities and Jim Brockpahler, the school’s entertainment booklet or a digital slide on campus TVs, programs coordinator. Together they plan and the team keeps the branding consistent implement an extensive marketing, promotion and uniform so it’s easy for students to and branding strategy that yields effective results. recognize and connect with the program. Combining print and digital promotion, giveaways, displays and more, the team reaches every campus avenue and beyond, with one element consistent what makes our marketing successful.” Whether across the board: “All our items are done in full it’s the series posters across campus, an ad in color, and we stick with a consistent, easy-to-read, the semester activities booklet or a digital slide but still fun and colorful, look every semester for the on campus TVs, the team keeps the branding branding component,” Jim shared. “The consistent consistent and uniform so it’s easy for students look and branding of the Cyclone Cinema promo is to recognize and connect with the program.

Online promotion includes social media, website calendar listings, a dedicated Cyclone “Consistency across the board with Cinema landing page and an all-student email a film series is absolutely critical. blast at the beginning of each semester. But the group also relies on outside campus From consistency in branding and organizations to get the word out. “We have promotion, to consistency in the support from other areas of campus as well actual film screening themselves – that know our series and help promote for us, from our main university web calendar, to areas including dates, times and location.” of Residence Life, our International Students Office and beyond,” shared Jim. For promotion ideas, browse the “Promotional Resources” tab on our website swank.com/colleges.

To build excitement, the team passes out magnets showcasing the full series of films at screenings and other SUB events, as well as a popular punch card promotion.

Punch Card Promotion Featuring Cyclone Cinema details, students get “punches” when they attend a screening. P RES ENT S Once they get three

G PRIN S 19 punches, they can 20 www.sub.iastate.edu enter their card into a gift card giveaway that’s announced at the end of the semester.

Jim also shared advice for any schools looking to to do, provide a way to be social and possibly boost their movie promotion: “Consistency across meet new folks with shared interests, and add to the board with film series is absolutely critical. the overall college experience,” said Jim. “These From consistency in branding and promotion, to types of activities and offerings can help with consistency in the actual film screening themselves student recruitment (when they see and know – including dates, times and location.” Additionally, about the fun and exciting things happening on Jim says the “extras” they do for screenings to add to the movie-going experience can really make a difference. “In addition to the quality screen, “All these [the SUB events] projector, and audio in our screening space, we have the stairway/walkway lights, and always offerings give students have pre-show advertisements and music going something safe and fun to do, to promote our upcoming programs. Plus, our provide a way to be social and concessions program, where we sell popcorn, candy and bottled soda at a slightly lower price possibly meet new folks with than the nearby vending machines, adds to the shared interests, and add to experience and helps offset some program costs.” the overall college experience.” As for the future of Cyclone Cinema, Jim doesn’t seem to have any plans to change anything anytime soon, saying the film series is a big campus), retention (when they’re meeting new component of the student programming board’s friends and de-stressing from hectic schedules), value on ISU’s campus. “All these [the SUB events] and overall satisfaction with their experience offerings give students something safe and fun and alma mater when they graduate.”

Interested in telling us about your existing movie program? Email [email protected] to share your story. COMING SOON © 2019 Disney Enterprises Inc. © 2019 Paramount Pictures All Rights Reserved © 2019 Universal City Studios Productions LLLP. © & T.M. 2019 Lucasfilm Ltd © & T.M. © 2019 Columbia Pictures Industries, Inc. Bros. Ent. All rights reserved. © 2019 Warner © 2019 Warner Bros. Ent. All rights reserved. © 2019 Warner © 2019 Paramount Pictures © Lions Gate Entertainment, Inc.

SWANK.COM/COLLEGE1.800.876.5577 @swankcolleges

COL4750