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UNDER ARMOUR CONSULTING REPORT Heather Dommer University of Lynchburg
University of Lynchburg Digital Showcase @ University of Lynchburg Undergraduate Theses and Capstone Projects Spring 4-28-2015 UNDER ARMOUR CONSULTING REPORT Heather Dommer University of Lynchburg Follow this and additional works at: https://digitalshowcase.lynchburg.edu/utcp Part of the Business Administration, Management, and Operations Commons, and the Other Business Commons Recommended Citation Dommer, Heather, "UNDER ARMOUR CONSULTING REPORT" (2015). Undergraduate Theses and Capstone Projects. 142. https://digitalshowcase.lynchburg.edu/utcp/142 This Thesis is brought to you for free and open access by Digital Showcase @ University of Lynchburg. It has been accepted for inclusion in Undergraduate Theses and Capstone Projects by an authorized administrator of Digital Showcase @ University of Lynchburg. For more information, please contact [email protected]. UNDER ARMOUR CONSULTING REPORT Ms. Heather Dommer Management Graduating Senior April 28,2015 Dr. Maria L. Nathan, Chair Dr. Lee Schoemmeller, Committee Member Dr. Alka Gupta, Committee Member Under Armour Consulting Report Heather Dommer 1/23/2015 CONSULTING REPORT: UNDER ARMOUR 2 TABLE OF CONTENTS I. Executive Summary...................................................................................................................... 3 II. Section I: External Analysis i. Competitor Analysis........................................................................................................ 4 ii. Five Forces Analysis....................................................................................................... -
National Retailer & Restaurant Expansion Guide Spring 2016
National Retailer & Restaurant Expansion Guide Spring 2016 Retailer Expansion Guide Spring 2016 National Retailer & Restaurant Expansion Guide Spring 2016 >> CLICK BELOW TO JUMP TO SECTION DISCOUNTER/ APPAREL BEAUTY SUPPLIES DOLLAR STORE OFFICE SUPPLIES SPORTING GOODS SUPERMARKET/ ACTIVE BEVERAGES DRUGSTORE PET/FARM GROCERY/ SPORTSWEAR HYPERMARKET CHILDREN’S BOOKS ENTERTAINMENT RESTAURANT BAKERY/BAGELS/ FINANCIAL FAMILY CARDS/GIFTS BREAKFAST/CAFE/ SERVICES DONUTS MEN’S CELLULAR HEALTH/ COFFEE/TEA FITNESS/NUTRITION SHOES CONSIGNMENT/ HOME RELATED FAST FOOD PAWN/THRIFT SPECIALTY CONSUMER FURNITURE/ FOOD/BEVERAGE ELECTRONICS FURNISHINGS SPECIALTY CONVENIENCE STORE/ FAMILY WOMEN’S GAS STATIONS HARDWARE CRAFTS/HOBBIES/ AUTOMOTIVE JEWELRY WITH LIQUOR TOYS BEAUTY SALONS/ DEPARTMENT MISCELLANEOUS SPAS STORE RETAIL 2 Retailer Expansion Guide Spring 2016 APPAREL: ACTIVE SPORTSWEAR 2016 2017 CURRENT PROJECTED PROJECTED MINMUM MAXIMUM RETAILER STORES STORES IN STORES IN SQUARE SQUARE SUMMARY OF EXPANSION 12 MONTHS 12 MONTHS FEET FEET Athleta 46 23 46 4,000 5,000 Nationally Bikini Village 51 2 4 1,400 1,600 Nationally Billabong 29 5 10 2,500 3,500 West Body & beach 10 1 2 1,300 1,800 Nationally Champs Sports 536 1 2 2,500 5,400 Nationally Change of Scandinavia 15 1 2 1,200 1,800 Nationally City Gear 130 15 15 4,000 5,000 Midwest, South D-TOX.com 7 2 4 1,200 1,700 Nationally Empire 8 2 4 8,000 10,000 Nationally Everything But Water 72 2 4 1,000 5,000 Nationally Free People 86 1 2 2,500 3,000 Nationally Fresh Produce Sportswear 37 5 10 2,000 3,000 CA -
Athletic & Outdoor 20,616
ATHLETIC & OUTDOOR Living Laboratory Oregon and Washington’s legendary recreational opportunities aren’t just a perk to entice active talent; they serve as a living laboratory for testing products and observing customer behavior. The people making and marketing your products are the ones using them. TOP 10 ATHLETIC + OUTDOOR FIRMS WITH BIG BRANDS + HEADQUARTERS IN GREATER PORTLAND BEST TALENT 1. Nike 6. Nautilus #1 in US 12,000 Employees 469 Employees Portland is a major center for 2. Adidas North America 7. Danner Boots / the athletic and outdoor industry 1,700 Employees LaCrosse Footwear cluster. Portland has the highest 405 Employees 3. Columbia Sportswear concentration of athletic and Company 8. Leupold + Stevens outdoor firms of any of the 1,579 Employees 349 Employees nation’s 50 largest metro areas. 4. Leatherman Tool Group 9. Keen 503 Employees 250 Employees 5. Pendleton Woolen Mills 10. Benchmade 632 133 Employees 479 Employees Number of athletic and outdoor firms in Greater Portland. —PBJ Book of Lists 2017-18 20,616 A STEP AHEAD IN Total athletic and outdoor industry FOOTWEAR employment in Greater Portland. “Being home to the headquarters of —EMSI, 2018 Nike and Adidas, as well as Columbia, Keen and others, makes Portland the epicentre of US sneakers. The talent pool is incredible, and many brands have established offices in Portland to tap into the talent pool.” —Matt Powell, sports industry analyst, NPD Group ATHLETIC & OUTDOOR ECOSYSTEM ACCESSORIES + BAGS FOOTWEAR Belmont Blanket Adidas Orox Leather Co. Bogs Rumpl Chinook -
Adidas' Bjorn Wiersma Talks Action Sports Selling
#82 JUNE / JULY 2016 €5 ADIDAS’ BJORN WIERSMA TALKS ACTION SPORTS SELLING TECHNICAL SKATE PRODUCTS EUROPEAN MARKET INTEL BRAND PROFILES, BUYER SCIENCE & MUCH MORE TREND REPORTS: BOARDSHORTS, CAMPING & OUTDOOR, SWIMWEAR, STREETWEAR, SKATE HARDWARE & PROTECTION 1 US Editor Harry Mitchell Thompson HELLO #82 [email protected] At the time of writing, Europe is finally protection and our Skateboard Editor, Dirk seeing some much needed signs of summer. Vogel looks at how the new technology skate Surf & French Editor Iker Aguirre April and May, on the whole, were wet brands are introducing into their decks, wheels [email protected] across the continent, spelling unseasonably and trucks gives retailers great sales arguments green countryside and poor spring sales for for selling high end products. We also have Senior Snowboard Contributor boardsports retail. However, now the sun our regular features; Corky from Stockholm’s shines bright and rumours are rife of El Niño’s Coyote Grind Lounge claims this issue’s Tom Wilson-North tail end heating both our oceans and air right Retailer Profile after their second place finish [email protected] the way through the summer. All is forgiven. at last year’s Vans Shop Riot series. Titus from Germany won the competition in 2015 and their Skate Editor Dirk Vogel Our business is entirely dependent on head of buying, PV Schulz gives us an insight [email protected] Mother Nature and with the Wanderlust trend into his buying tricks and tips. that’s sparked a heightened lust for travel in Millenials, spurred on by their need to document Our summer tradeshow edition is thoughtfully German Editor Anna Langer just how “at one” with nature they are, SOURCE put together to provide retailers with an [email protected] explores a new trend category in our Camping & extensive overview of SS17’s trends to assist Outdoor trend report. -
Statista European Football Benchmark 2018 Questionnaire – July 2018
Statista European Football Benchmark 2018 Questionnaire – July 2018 How old are you? - _____ years Age, categorial - under 18 years - 18 - 24 years - 25 - 34 years - 35 - 44 years - 45 - 54 years - 55 - 64 years - 65 and older What is your gender? - female - male Where do you currently live? - East Midlands, England - South East, England - East of England - South West, England - London, England - Wales - North East, England - West Midlands, England - North West, England - Yorkshire and the Humber, England - Northern Ireland - I don't reside in England - Scotland And where is your place of birth? - East Midlands, England - South East, England - East of England - South West, England - London, England - Wales - North East, England - West Midlands, England - North West, England - Yorkshire and the Humber, England - Northern Ireland - My place of birth is not in England - Scotland Statista Johannes-Brahms-Platz 1 20355 Hamburg Tel. +49 40 284 841-0 Fax +49 40 284 841-999 [email protected] www.statista.com Statista Survey - Questionnaire –17.07.2018 Screener Which of these topics are you interested in? - football - painting - DIY work - barbecue - cooking - quiz shows - rock music - environmental protection - none of the above Interest in clubs (1. League of the respective country) Which of the following Premier League clubs are you interested in (e.g. results, transfers, news)? - AFC Bournemouth - Huddersfield Town - Brighton & Hove Albion - Leicester City - Cardiff City - Manchester City - Crystal Palace - Manchester United - Arsenal F.C. - Newcastle United - Burnley F.C. - Stoke City - Chelsea F.C. - Swansea City - Everton F.C. - Tottenham Hotspur - Fulham F.C. - West Bromwich Albion - Liverpool F.C. -
2018 Carolina Cup Press Release
For Immediate Release World’s Largest Paddle Festival Attracts Global Sponsor ! The Carolina Cup, Wrightsville Beach, North Carolina – Aerial Images ILM WRIGHTSVILLE BEACH, NORTH CAROLINA, USA – The Carolina Cup, the world’s largest festival combining paddle races, clinics, product displays, and entertainment has attracted the support of Quiksilver Waterman as title sponsor. “We are honored to have them on board and this is a great match,” said Mark Schmidt, Race Director. “The Carolina Cup is a preeminent international paddle race festival, and Quiksilver is a global provider of exceptional products to the paddle and watersports community.” The 8th annual Quiksilver Waterman Carolina Cup will draw thousands of spectators and more than 1,000 event participants. Races, clinics, expos, entertainment, and festivities will be in Wrightsville Beach, April 18-22, 2018. All races will begin and end at Blockade Runner Beach Resort, official resort of the Carolina Cup. "We are stoked to be a part of this great event," said Pat Fraley, Division Manager of Quiksilver Waterman. “This year we’re launching our new line of performance apparel and technical paddle gear designed to be worn in and around the water. Supporting the Carolina Cup is a great way to showcase these new products over five days of fun and epic paddling competition.” Annabel Anderson of New Zealand, the fastest and top-ranked woman in the world, captured the past five Carolina Cup titles in the elite women’s division. Titouan Puyo of New Caledonia, France, ranked second in the world in the men’s division, is on a two-year winning streak in the Graveyard Race elite championship. -
2020 Annual Report Annual 2020
2020 ANNUAL REPORT 2020 ANNUAL SKECHERS USA, INC. 228 Manhattan Beach Blvd. REPORT Manhattan Beach, California 90266 February 2021 To our Shareholders, We would like to express our sincere hope that you and your loved ones are staying safe and healthy during this on-going health crisis. We began 2020 with the same positive momentum that drove record revenues in 2019. The first quarter showed significant growth until COVID-19 leaped from Asia to Europe, the United States and virtually every market around the globe. By the end of March, most of the world pressed pause as the pandemic took hold and within weeks, we temporarily closed offices and stores, and faced a new normal of doing business and living. At Skechers, the ability to pivot quickly has been a hallmark of our business and success since our beginning. 2020 put our flexibility to the test as we adapted to this new reality. With the global infrastructure we have in place, our teams around the world were able to effectively work from home. The speed of our actions early on allowed us to weather the worst of the pandemic in the first and second quarters with as minimal impact as possible considering the unprecedented challenges. By the close of the second quarter, China had already returned to sales growth of 11.5 percent, and many of our biggest international markets, including Germany and the United Kingdom, showed meaningful recovery. Our quick action and our efforts to efficiently manage both inventory and expenses also resulted in Skechers emerging in a relatively strong position as markets began to re-open. -
If the Ip Fits, Wear It: Ip Protection for Footwear--A U.S
IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR--A U.S. PERSPECTIVE Jonathan Hyman , Charlene Azema , Loni Morrow | The Trademark Reporter Document Details All Citations: 108 Trademark Rep. 645 Search Details Jurisdiction: National Delivery Details Date: November 5, 2018 at 1:16 AM Delivered By: kiip kiip Client ID: KIIPLIB Status Icons: © 2018 Thomson Reuters. No claim to original U.S. Government Works. IF THE IP FITS, WEAR IT: IP PROTECTION FOR..., 108 Trademark Rep. 645 108 Trademark Rep. 645 The Trademark Reporter May-June, 2018 Article Jonathan Hyman aa1 Charlene Azema aaa1 Loni Morrow aaaa1 Copyright © 2018 by the International Trademark Association; Jonathan Hyman, Charlene Azema, Loni Morrow IF THE IP FITS, WEAR IT: IP PROTECTION FOR FOOTWEAR-- A U.S. PERSPECTIVE a1 Table of Contents I. Introduction 647 A. Why IP Is Important in the Shoe Industry 648 B. Examples of Footwear Enforcement Efforts 650 II. What Types of IP Rights Are Available 658 A. Trademarks and Trade Dress 658 1. Trademarks for Footwear 658 2. Key Traits of Trademark Protection 659 3. Remedies Available Against Infringers 660 4. Duration of Protection 661 5. Trade Dress as a Category of Trademarks 662 a. Securing Trade Dress Protection 672 6. Summary of the Benefits and Limitations of Trademarks as an IP Right 680 B. Copyrights 680 1. Copyrights for Footwear 680 2. Key Traits of Copyright Protection 689 3. Duration of Protection and Copyright Ownership 691 4. Remedies Available Against Infringers 692 5. Summary of the Benefits and Limitations of Copyrights as an IP Right 693 C. -
United States District Court Central
Case 2:19-cv-08418 Document 1 Filed 09/30/19 Page 1 of 37 Page ID #:1 1 Jeffrey T. Thomas, SBN 106409 2 [email protected] GIBSON, DUNN & CRUTCHER LLP 3 3161 Michelson Drive 4 Irvine, CA 92612-4412 Telephone: (949) 451-3800 5 Facsimile: (949) 451-4220 6 Sean S. Twomey, SBN 279527 Christopher J. Renk (pro hac vice to 7 [email protected] be filed) 8 GIBSON, DUNN & CRUTCHER LLP [email protected] 333 South Grand Avenue BANNER & WITCOFF, LTD. 9 Los Angeles, CA 90071-3197 71 South Wacker Drive, Suite 3600 10 Telephone: (213) 229-7284 Chicago, IL 60606 11 Facsimile: (213) 229-6284 Telephone: (312) 463-5000 Facsimile: (312) 463-5001 12 [Additional Counsel Listed on Signature 13 Page] Attorneys for Plaintiff NIKE, Inc. 14 UNITED STATES DISTRICT COURT 15 CENTRAL DISTRICT OF CALIFORNIA 16 17 ) Case No. 2:19-cv-08418 NIKE, INC., ) 18 Plaintiff, ) COMPLAINT FOR PATENT 19 ) INFRINGEMENT vs. ) 20 SKECHERS U.S.A., INC., ) JURY TRIAL REQUESTED ) 21 Defendant ) 22 ) 23 24 25 26 27 28 Case 2:19-cv-08418 Document 1 Filed 09/30/19 Page 2 of 37 Page ID #:2 1 Plaintiff NIKE, Inc. (“NIKE”) for its Complaint against Defendant Skechers 2 U.S.A., Inc. (“Skechers”) alleges as follows: 3 INTRODUCTION 4 1. NIKE is the world’s leading designer, marketer, and distributor of athletic 5 footwear. NIKE became the industry leader, and maintains that position, by investing 6 heavily in research, design, and development; creating game-changing designs and 7 technologies. 8 2. Skechers also markets and distributes athletic footwear. -
Case Study: Quiksilver
Case Study | Quiksilver CASE STUDY: QUIKSILVER Leading Outdoor Sports Lifestyle Company Doubles Productivity With HighJump WMS COMPANY PROFILE Across the globe, young and “young-minded” people look to Quiksilver for cool clothing and accessories. Quiksilver’s authenticity is evident in its innovative products, events and retail environments. The company’s primary focus is apparel, footwear and accessories QUICK FACTS: QUIKSILVER for men, women, boys and girls under the Quiksilver, Silver Edition, Fidra, Roxy, DC Shoes, Raisins and Radio Fiji labels. Quiksilver also manufactures snowboards and snowboard Distribution Centers: 2 boots. SKUs: 120,000 Quiksilver operates two distribution facilities in Southern California and sells products through more than 2,000 surf shops, specialty stores, Quiksilver retail stores and major Units processed/day: Average of department stores worldwide. 200,000, record high of 427,000 CHALLENGE Users: 500+ Quiksilver required a more robust warehouse management system (WMS) than it was using to manage the complexities of high-volume retail distribution through multiple HighJump Solution: HighJump™ channels. It needed a system that could easily adapt to shifting requirements. In short, Warehouse Advantage Quiksilver realized that succeeding in the fast-paced, rapidly changing fashion apparel industry meant getting creative about moving products. “We are committed to getting our customers an excellent variety of the very latest high-quality merchandise quickly and cost-effectively,” said Quiksilver’s operations warehouse management system director. “Part of that mission means thinking outside the box when it comes to the supply chain.” Case Study | Quiksilver Quiksilver strived to find ways to better handle the supply chain complexities that come with being an industry leader. -
Columbia Sportswear Announces Appointment of Peter Ruppe As Vice President of Footwear
December 12, 2018 Columbia Sportswear Announces Appointment of Peter Ruppe as Vice President of Footwear PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Peter Ruppe as Vice President of Footwear for the Columbia Brand. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181212005865/en/ In his new role, Ruppe will report to Columbia Brand President Joe Boyle. “Peter Ruppe is a true leader, bringing a unique combination of strategic and tactical thinking,” said Joe Boyle. “His arrival at Columbia is perfectly timed to help us to meet our expansion goals in the footwear market.” Ruppe joins Columbia from Under Armour, where he was Senior Vice President of Footwear. In addition to his leadership experience at Under Armour, Ruppe has more than two Peter Ruppe, Vice President of Footwear, Columbia Sportswear (Photo: decades of Business Wire) experience as a senior executive at Nike, where he led their Nike Basketball and Brand Jordan business, from product creation to advertising campaigns to athlete relationships. “Columbia is ready to take their footwear business to the next level,” said Ruppe. “I’m excited to lead the team as we head into this important chapter and continue to evolve to meet the needs of our consumers around the world.” About Columbia Sportswear Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors and innovative spirit into technologies and performance products that keep people warm, dry, cool and protected year-round. -
2010 an N U Al R E P
2010 ANNUAL REPORT ANNUAL 2010 TOM BRADY I NFL MVP CAM NEWTON I HEISMAN TROPHY WINNER LINDSEY VONN I OLYMPIC GOLD MEDALIST $1 BILLION AND COUNTING In 2010, Under Armour met and then NATIONAL blew away its goal of $1 Billion. It is an important milestone on the road to CHAMPIONSAUBURN TIGERS becoming the World’s #1 Performance 2010 Athletic Brand. GREAT PRODUCT, GREAT STORY, GREAT SERVICE, and most importantly, AUBURNAU FOOTBALL GREAT TEAM! LeLed by Heisman Trophy-winning QB Cam Newton, the Auburn University Tigers fi nished their historic undefeated season with a National Championship victory over Oregon, 22-19. RFORMANCE OFFICIAL PE FOOTWEAR SUPPLIER OF MLB In 2010, Under Armour became the OFFICIAL PERFORMANCE FOOTWEAR SUPPLIER OF MLB. And it also added several key stars to the line up, including Buster Posey, 2010 National SOUTH CAROLINA BASEBALL League Rookie of the Year and World DDecked out head-to-toe in Under Armour Series Champion. footwear,fo uniforms, and accessories, the UniversityU of South Carolina Gamecocks wonw the College World Series in Omaha, NE. ® I WILL. PROTECT THIS HOUSE. The Brand’s original Rally Cry came back full force in 2010 with “PROTECT THIS HOUSE. NFL CONTRACT RENEWAL I WILL.” It was a global marketing campaign Under Armour signed a new 5-year featuring some of the world’s most exciting deald with the NFL for on-fi eld glove young athletes, including Olympic Gold anda d footwearf rights and to remain Medalists Lindsey Vonn and Michael thethhe exclusiveex title sponsor of the NFL Phelps, MMA champion Georges St-Pierre, ScoutingScoSc uti Combine.