FUJIFILM Sustainable Value Plan 2016 Other CSR Activities

qqSystem for Responding to Customers (FUJIFILM Corporation and its domestic affiliates) ISO 10002 (International Standard for Complaints Handling Management System)

Products and Customers’ Reflecting opinions Consultation facility (only B to C) Consideration customers’ opinions Services Which Customers Communication Center Around 10 staff Top FUJIFILM Inquiry management Sustainable Value Plan 2016 推進方針1 製品・サービスなどを通じて、環境、人々の健康・生活・働き方に関する社会課題の解決に貢献 Call Center for the Healthcare Laboratory Around 100 staff Improving products and Reflect Our Division Interactive Technical Support Center Reports Feedback services managers Requests communication (FINEPIX Support Center, Net Print Service Around 40 staff Customers’ Views Support Center, FUJIFILM Mall Support Desk) Moved and reopened New FUJIFILM Osaka Service Station in 2017 Repair Service Station/Service Marketing Around staff in total Station Three in Japan: 30 and sales Proposals Letters, telephone calls, e-mails, company visits, Design FUJIFILM Adopting As we declare in our corporate philosophy, the Fujifilm Group aims to provide the best quality products and in retail outlets FUJIFILM SQUARE Around 10 staff R&D Sustainable Value Plan 2016 推進方針 生産活動などの事業プロセスにおける環境課題への積極的な取組みを推進 new products and services which are safe, appealing to2 customers and provide them with peace of mind, by basing our Number of customer inquiries: Domestic marketing divisions, Domestic sales companies and services Basic management on “Customer Satisfaction (CS).” In order to achieve customer satisfaction, it is important to Remarks Consideration obtain the views of a wide range of customers and to have a mechanism in place for effectively reflecting Around 320 thousand Each consultation facility manages information such as by relevant Approach comments and inquiries in a database these in our products and services. For this purpose, we pay special attention to communicating with our inquiries per year divisions customers at customer centers which are our point of contact with them. We aim to correctly grasp their Back to “Customers’ opinions” views, as well as seek to respond in a speedy, kind, accurate and fair manner, and we are constructing a system to link these views to improvements in product development and our work processes. FUJIFILM qqCustomer Satisfaction Questionnaire Survey Results qqCustomer Satisfaction Questionnaire Survey Results Sustainable Value Plan 2016 推進方針3 企業活動を支えるCSR基盤をバリューチェーン全体にわたり強化 (based on telephone & written questionnaires*) (based on email questionnaires*) (Customer Satisfaction Index) 0 10 20 30 40 50 60 70 80 90 100 (Customer Satisfaction Index) 0 10 20 30 40 50 60 70 80 90 100 1. Telephone inquiry handling 1. Speed of response ▶ Fuji Xerox Outline of Activities in FY2016 2. Assistance with returning defective goods 2. Ease in understanding the response At Fuji Xerox, we believe 3. Number of days for written documents that customer satisfaction to arrive 3. Readability of response layout ˜ Efforts to Raise Customer Satisfaction (CS) 4. Ease in understanding the response FUJIFILM (CS) is fundamental to all 4. Willingness to use Fujifilm products Highest for eight 5. Willingness to use Fujifilm products in the future Sustainable Value Plan 2016 その他CSR活動 our corporate activities. It in the future ▶ Fujifilm consecutive years 6. Willingness to recommend to friends 5. Willingness to recommend to friends and acquaintances and acquaintances Fujifilm’s businesses cover a wide range of fields, giving it is important to know the (at end of July, 2017) demands and expectations Color Copier Customer * Customer Communication Center 2015 * Total for Customer Communication Center, Net Print Service Support Center 2015 a wide variety of customers; it responds to their voices in * Please refer to website for details on the method used to calculate customer & FinePix Support Center Satisfaction Study* 2016 2016 of customers to enhance satisfaction, etc. * Please refer to website for details on the method of calculating customer a way that takes into account the characteristics of each Fuji Xerox satisfaction, etc. product. Each customer center reports customers’ product- customer satisfaction. We put importance on interactive * J.D. Power Asia Pacific Japan Color Copier related proposals and requests to the relevant department Customer Satisfaction StudySM qqMechanisms for Communicating with Customers (Fuji Xerox and its affiliates) マ ネ ジ メント communication with the (sales, marketing, design, development, research, etc.) to Customers (ALL VOC) help to improve our products and services and support the customer, and the basis of ai csor coicaio has i h iro srroi csors sor aaio development of new products. Throughout the year, we raising customer satisfaction is accepting the opinions of our (complaints, claims, requests, inquiries, etc.) cooic rs c conduct CS surveys targeting customers who submitted customers submitted through the following channels and inquiries to the Customers Communication Center, Net Print making continual improvements: (1) the Integrated Customer Support Center (main contact point for customers); (2) the Integrated Customer Support Center Employees of Fuji Xerox and its affiliates Service Support Center and (Main Contact Point) who interface with customers Official Market Voice of the Customer (VOC) collection system; (3) official FinePix Support Center. In Customer Satisfaction Questionnaire Survey 5,929 VOC Total information input: website researches 資料・データ (Accepted a survey and answered questions) cases (Voice of Customer) Approx. 250 thousand cases FY2016, we received about website; (4) market research; and (5) the CS programs to 500 replies, which we utilized make improvements based on the CS survey results. to improve and develop our A communication website has been created to deal with CS improvement activities at customer contact points CS program evaluations the VOC data to support employees working in customer Strengthening of relationships with individual customers, elimination of all complaints and claims, Competitive Benchmarking products and services. Reduced by half improvement of operating processes based on opinions and requests, etc. PDCA For example, the Web service. The bilateral communication between customer CS Program Number of queries on design and workflow of our contact, including sales, maintenance, shipping and CS improvement activities by each core group Appro 17 hosa cass the web printing invoicing, and the areas of product development, marketing Elimination of all complaints and claims, improvement of operating processes Net Print Service System service system based on opinions and requests, strengthening of product planning ability, etc. Fuji Xerox Users have been revised to prevent and quality control that the website allows is expected to CS programs Top management’s CS activities customer operating errors that foster greater customer understanding. In a customer Appro 64 hosa cass satisfaction survey of customers who submitted queries to Decisions on companywide policies and methods for resolving important issues are frequently the cause of customer inquiries. In addition, by the Senior Vice President-chaired CS Executive Meeting, etc. customers can now track their product from ordering to the Integrated Customer Support Center, roughly 98% of production, shipment and transport to provide them with respondents rated the service either “satisfactory” or “very qqFuji Xerox’s CS Program (Improvement activities based on the CS surveys) qqFY2016 External Appraisals reassurance. In the face of the growing number of customers satisfactory” in FY2016. The CS rating was also high in the (Fuji Xerox) The Two CS Programs Objectives for the Use CS surveys conducted by external organizations in FY2016. of Survey Results who make use of the system during late-night hours when J.D. Power Asia Pacific 2017 our offices are closed, Q&As upgraded with AI features have Competitive Benchmarking CS Program The Japan Color Copier CS improvement been introduced to enable customers to resolve their queries Customer Satisfaction StudySM ihs Activities linked to grasp the CS market C activities extracted (Large/Mid-size business or h ih at any time. These efforts have succeeded in roughly halving position, enhance our strengths, and from issues when cosci compared with segment) the number of queries, which increase during the New Year improve on our weaknesses. Customers ars competitive companies ihs i ora aaio The Japan Color card printing season every year. Fujifilm will continue to listen Company-wide improvement activities Copier Customer in earnest to suggestions and requests from customers to Complementary relations D as well as activities by A The Japan Color Printer Satisfaction each site and function SM SM Study improve customer satisfaction. Customer Satisfaction Study (Large/Mid-size Promote improvements based on CS improvement activities based on ihs i ora aaio business customer evaluations and enhance segment) relationships with individual customers. individual customer P evaluations Fuji Xerox Users CS Program

58 FUJIFILM Holdings Corporation Sustainability Report 2017 FUJIFILM Holdings Corporation Sustainability Report 2017 59 FUJIFILM Sustainable Value Plan 2016 Other CSR Activities

Outline of Activities in FY2016 around their characteristics and activities, and we reflect this understanding in an op- ˜ Manufacturing That Responds to the timal design. To achieve this Social Contribution Needs of a Wide Range of Customers human-centered design, we have to discover the way that FUJIFILM At Fujifilm, we are incorporating real users’ opinions into our users act in using our prod- Activities Sustainableproduct Value andPlan finding 2016 issues through a usability推進方針 assessment1 製品・サービスなどを通じて、環境、人々の健康・生活・働き方に関する社会課題の解決に貢献 ucts and the reasons behind conducted by our Design Center, so that we can provide All the operations are integrated products with better usability. In addition to our conventional those actions to uncover po- into the touch sensor display tential needs and challenges. while reducing hardware buttons product improvement methods, we have recently employed of multifunction devices that can Photography workshops are being held for children around the From this perspective, we appear confusing. Pictograms help world. (photo showing activities held in Malaysia since 2007) “ethnographic* analysis” as a means to implement the users to quickly recognize different functions and designs that users are really seeking. In this have incorporated an eth- groups of operations without the The Fujifilm Group is committed sincerely to contributing to the sustainable development of society in aspects FUJIFILM new mode of research, designers observe users’ activities nographic approach into our awareness of operation, and theme of working together with local communities as a good corporate citizen and responding sincerely to the Sustainable Value Plan 2016 推進方針 生産活動などの事業プロセスにおける環境課題への積極的な取組みを推進colors also help to distinguish in their working environment to identify unseen needs2 and design process, in which we those operation groups, such as Basic demands and expectations of those communities. In 2008 we formulated the Fujifilm Group Social Contribution copying and faxing. Policy, based on which we are conducting activities focusing on the fields of research and education, culture, issues that can lead to new product ideas and designs. This are designing products that Approach support customers’ ideas arts and sports, health and environmental conservation through cooperation and collaboration with NGOs/ method is particularly effective for B-to-B products that cannot NPOs, local communities and others and in active support of volunteer activities conducted by employees. be tested by our employees, and is also utilized in usability and opinions through actually observing them using prod- assessments for our medical and printing equipment. In the ucts and interviewing them. These efforts have resulted in Fujifilm Group Social Contribution Policy http://www.fujifilmholdings.com/en/sustainability/vision/society.html a new series of A4 color printers/multifunction devices, in- FUJIFILM printing area, we are collaborating with FUJIFILM Global cluding the DocuPrint CP210 dw, which received the Good SustainableGraphic Value SystemsPlan 2016 Co., Ltd., one of our Group推進方針 companies, to企業活動を支えるCSR基盤をバリューチェーン全体にわたり強化 3 Design Award 2016. To create these devices, our designers utilize the ethnographic approach in a wider area, including Outline of Activities in FY2016 primary education in the Philippines in 2014 in order to making suggestions to customers, and we have assessed undertook an onsite survey in a small office and studied how reduce educational disparity in emerging countries. This multiple users share use of a single device. They noticed that activity then spread to Myanmar and Thailand in FY2015, and confirmed the effectiveness of these suggestions. The Fujifilm Group contributes to society through its users tended to use the basic functions again and again. The and to Vietnam and Indonesia in FY2016. In FY2017, we plan At Fuji Xerox, we have been applying the principles of business operations while interacting proactively with local awareness we gained here was that “the device must not im- to start activities in Malaysia, in addition to maintaining and human-centered design to our product development pro- communities as a corporate citizen, thereby contributing FUJIFILM pede the user’s workflow.” We then put this idea into designs expanding coverage within the above countries. As for tree cess since our foundation. For this pur- to the sustainable development of society. In addition to Sustainable Value Plan 2016 その他CSR活動 that would create “devices that can be used intuitively” and planting activities in China, it is 19 years since we started. We pose, we work on understanding peo- distinctive activities utilizing the unique characteristics of the embody “the more you use them, the easier they are to use.” are continuing with these activities, including maintenance ple’s essential needs and functions based Group, such as creation of archives of cultural assets and The award was in recognition of the refinements made to our of the planted trees, and they have now developed into artistic works (record storage), restoration & application of designs. extensive activities involving the entire Chinese printing historical manuscripts, providing medical devices in disaster Utilizing a variety of methods, the Fujifilm Group will industry. site and emerging nations, education aid in emerging continue to develop products that help resolve the basic We will continue to move forward with our social nations, and production support in publishing of large-font issues that our customers experience. contribution activities that aid in the resolution of social issues, マ ネ ジ メント textbooks for children with weak sight, we continuously taking advantage of our mainstream business activities and * Ethnographic: Relating to ethnography. Ethnography was developed as a implemented various activities in environmental and other qualitative research method used in the fields of cultural anthropology and paying attention to communication and partnerships with our This compact mobile digital radiography system with education assistance and in promoting coexistence with excellent operability in a limited space was developed sociology to understand how people actually live or work. Today, this method stakeholders. from direct observations made in emergency rooms. The is applied to the areas of marketing and design research, where it is used to local communities. Workshops for children and the Pink panel to be inserted between the patient and the bed has a gain a deeper understanding of users and their behavior, and thus extract Ribbon Movement are spreading all over the world. curved profile for easy insertion. latent user needs. qq Social Contribution Activities Continued by the Fujifilm Group In recognition of FUJIFILM Kyushu’s long-term dedication to groundwater conservation, the company received the ˜ Connecting Photo Project (Fujifilm) 資料・データ Kumamoto Ground Water Conservation Awards 2016 from ˜ Creating digital archives of cultural assets TOPICS (Fujifilm) Kumamoto Ground Water Foundation as the first Grand Prix Aiming at Innovative Creation through Collaboration with Outside Partners ˜ The Heart to Heart Communication—“PHOTO winner (see page 41). Also, Fuji Xerox’s continuous cultural IS” 50,000—Person Photo Exhibition (Fujifilm) Ideas that go beyond conventional frameworks and new value in Japan. The Fuji Xerox Customer Co-Creation Laboratory and contribution utilizing its documentation technologies has ˜ Album Café (Fujifilm) created through technological integration are essential in solving the FUJIFILM Open Innovation Hub are both facilities that seek been highly appreciated. ˜ Reproducing historical documents (Fuji Xerox) the various problems that our society encounters, such as to co-create new value with outside partners. Through face-to- One such example was global environmental issues and the aging society. Against this face communication and open dialogue with different industries, ˜ Pink Ribbon Campaign (Fujifilm) that a copy of the Hedaura- backdrop, “Open Innovation” activities are spreading across the we create opportunities to gain both unexpected ideas and ˜˜ Photo class for young people (Fujifilm) ni-okeru Rokoku Gunkan world to create new value through collaboration between various new business partners. Unlike conventional showrooms, these ˜˜ Offering large-print textbooks to students with organizations beyond the borderlines of industry, academia, and two facilities are characterized by their goal, which is to create Kenzo Zukan, owned by Toyo low vision (Fuji Xerox) government and to contribute to building a sustainable society. innovative solutions that address essential issues with our Approx. 15 Bunko and replicated by Fuji ˜˜ Offering learning materials in emerging Ahead of many others, the Fujifilm Group ealizedr the customers. We are promoting these centers as network hubs to hundred million yen Xerox, was selected as one Social contribution through business operations countries (Fuji Xerox) importance of having a “Future Center,” a place where different help resolve social issues and as places where innovative creation of the gifts from Japanese ˜ Fuji Xerox Kobayashi Fund (Fuji Xerox) parties can talk from a creative and future-oriented viewpoint, originates. Cost for social contribution Prime Minister Shinzo Abe ˜ Fuji Xerox Print Collection (Fuji Xerox) activities* generation to President Vladimir Putin of ˜ Special Olympics (Fuji Xerox) Open Innovation Hub Customer Co-Creation the Russian Federation (see * Cost for future generations, Established: January 2014 / Location: Laboratory ˜˜Kikigaki-Koshien (Fujifilm) communities, international communities, page 30). Also, we continue Within the FUJIFILM Tokyo Midtown Established: May 2010 / Location: Within and NPOs and NGOs ˜˜Kankyo-Nikki, “Midori-no-Komichi” (Fujifilm) Office (Minato-ku, Tokyo) our support for recovery Support for the education of the future Fuji Xerox R&D Square (Yokohama, (million yen) ˜˜“Kids’ ISO 14000” program (Fuji Xerox) This is a facility to create new value Kanagawa) from the Great East Japan through presenting materials, products, This facility seeks to create new value Education for future generations 80 Earthquake and the Great ˜Charitable Trust Fujifilm Green Fund (Fujifilm) and services produced from the wide Harmony with the local community 221 by collaborating closely with customers. Kumamoto Earthquake (see ˜“Watashi-no-Shizenkansatsuro ranging core and platform technologies possessed by the Fujifilm Group Based on practical case studies of business solutions that were achieved Promote culture and the arts Competition”(Fujifilm Green Fund, etc.) and linking them with the potential needs of industries and corporations within Fuji Xerox itself, we identify the real issues that customers face, and in society (in Japan) 985 page 63). that have never interacted before. After their establishment in Japan, ˜Ground water conservation activities in Minami- then assess the applicability of the solution, effects of the solution, and Consideration for the international Overseas, Fuji Xerox Aso village (Fujifilm) equivalent facilities were built in the U.S. and in Europe, and more than marketability. We also tackle the resolution toward social issues with local community and international cultures 134 started offering learning biodiversity conservation 9,000 visitors from 1,800 companies had visited these three facilities by citizens. Since its opening, by June 2017 we had more than 10,000 visitors ˜Volunteer tree planting activity in China Cooperation with NGOs and NPOs 62 Environmental conservation and (Fujifilm’s labor union) August 2017. from 2,500 companies. materials to children who Total 1,482 have limited access to ˜Training sessions for nature guides (Fuji Xerox)

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Myanmar U.S.A. Support for recovery from the Great East Japan Earthquake and Sponsoring a mailbox renewal project the Great Kumamoto Earthquake Turkey in Myanmar for better postal services China Fuji Xerox Asia Pacific Pte. Ltd. (Myanmar Branch) ◦Volunteering to rebuild a commenced its sponsorship of the Mailbox Renewal Tree planting activities in the coastal windbreak Project, managed by Advertising Nagata Co., Ltd. FUJIFILM Chinese desert enhanced and Since 2012, Fujifilm has been volunteering for an U.K. and became the first advertiser in this project. This activity to recover the coastal windbreak in Iwaki Sustainable Value Plan 2016 推進方針1 製品・サービスなどを通じて、環境、人々の健康・生活・働き方に関する社会課題の解決に貢献is a part of an international cooperation project to continued over the years City, Fukushima Prefecture, an area heavily af- improve postal services in Myanmar by Japan’s It was 1998 when the Fujifilm Labor Union fected by the Great East Japan Earthquake. The Supporting a photographic project Ministry of Internal Affairs and Communications. started greening activities in the Horqin Desert activity is organized by the Fujifilm Labor Union, for children facing bereavement Japanese-style mailboxes have been installed in of the Inner Mongolia Autonomous Region and Fujifilm staff and their family members help 250 locations inside plant trees and remove weeds in the windbreak Through collaborating with a royal photogra- of China. In 2006, Fujifilm (China) Investment Helping early detection of the country with some zone. A total of 67 people, including Group com- pher, FUJIFILM UK Ltd. has donated instant Co., Ltd. (FFCN) along with its affiliated com- pany staff members, participated in the session of the costs covered breast cancer in collaboration cameras to Child Bereavement UK, a charity panies and sales agencies in China joined held on October 15, 2016. They removed weeds by renting advertising with hospitals and an NPO that supports families who have lost or are the activities, and the Tree Planting Activities in the area and planted 200 Japanese black pine FUJIFILM space on the mailbox. In saplings. losing a child or who have a child facing by the Industrial Collaboration of Green Fujifilm teamed up with National Breast Cancer Sustainable Value Plan 2016 推進方針 生産活動などの事業プロセスにおける環境課題への積極的な取組みを推進the areas where the new bereavement in the family. As a part of their Support for2 Ride 4 Women Printing was started by FFCN and the Printing Foundation (NBCF)—one of the most recog- mailboxes have been project, the organization planned a session for Tour, a women’s cancer Technology Association of China in 2015. In nized and respected breast cancer charities— installed along with the young people aged between 11 and 25 who 2016, the FUJIFILM Collaboration Anniversary to donate a new digital mammography sys- awareness-raising project improved postal service, have experienced a death in their family to Greenery monument that commemorates the tem, the Aspire Cristalle, to Adventist Health In cooperation with the Ministry of Health of a letter is now delivered give them an opportunity to talk about topics FFCN’s 10-year contribution was built, along White Memorial Medical Center. Through the the Republic of Turkey; Cancer Department of in one day, whereas it such as loneliness and friendship over the with another to celebrate the green printing donation of the Aspire Cristalle mammography the National Public Health Agency, Turkey; and used to take three days. activities that demonstrate the determination system, the hospital will provide life-saving self-portrait taken with our instax cameras. European Society of Gynecological Oncology; FUJIFILM of the Chinese printing industry. mammograms to women throughout Los FUJIFILM Dis Ticaret A.S. (FFTR) is proactively Angeles, California (U.S.A). The latest tech- Sustainable Value Plan 2016 推進方針supporting the Ride3 4 企業活動を支えるCSR基盤をバリューチェーン全体にわたり強化Women Tour, a European nology will assist radiologists in screening and tour by professional cyclists to raise aware- diagnosis of breast cancer. ness of women’s cancer. FFTR was awarded a plaque in recognition of our contribution as op- ◦Marché for Disaster Recovery erational staff of the tour, not only as a sponsor. The Marché for Disaster Recovery is a sales event held in Fujifilm Group companies, where The Philippines, Myanmar, Thailand, produce of areas affected by the Great East Vietnam, and Indonesia Japan Japan Earthquake and the Great Kumamoto FUJIFILM Earthquake are sold. In July 2016 Fuji Xerox Sustainable Value Plan 2016 その他CSR活動 Kumamoto started the Kumamoto Recovery Vietnam Annual participation in the Marché that sells local produce from Kumamoto Prefecture to Fujifilm Group staff members Youngsters’ Science Festival across Japan in support of the neighboring com- Book donations started by our to spread interest in science munities. Fuji Xerox Kumamoto takes care of the Toyama Chemical Co., Ltd. participated in the entire sales procedure including receiving orders, staff members suggestion now packaging, and dispatching the goods in order cultivates children’s dreams Toyama Convention of Youngsters’ Science to help other companies in their prefecture. Fuji Festival, a scientific competition held across Xerox Kumamoto also helps selling Kumamoto Fuji Xerox Hai Phong Co., Ltd. started donating Japan to promote interest in the sciences produce in the Marché for Disaster Recovery books to elementary schools nearby in 2016 among children and young people. Some 20 jointly held by FUJIFILM Holdings, Fujifilm, and マ ネ ジ メント to support deprived children. The donations newly started staff members participated in Fuji Xerox in their head office in Tokyo Midtown started with an idea from our staff members to the 2016 Toyama Convention as support staff. each March as a joint market to help both East Japan and Kumamoto. Zambia offer an opportunity for children to gain a wide With the focus on how we can encourage ranging knowledge of the world through books, Offering learning materials in children to become interested in science, each enabling them to see their dreams. In 2017, we emerging countries to reduce day we discussed the experiment to be pre- donated 514 books to Thuy Trieu elementary sented at the Convention. We eventually de- school along with notebooks and pencils for educational gap cided to organize a hands-on session to make children in deprived areas so that they too can In 2014, Fuji Xerox started offering learning an eco-friendly hand-warmer under the theme have an opportunity to study. materials in the Philippines to reduce educational of “thermal reaction” and 150 children enjoyed 資料・データ disparities among children. Now the activity Japan making their own hand-warmers in our booth. has expanded to other emerging countries in the Asia and Pan Pacific regions. Offerings in Occupational training program Myanmar and Thailand started in FY2015, and expanded to Vietnam and Indonesia in FY2016. for future entrepreneurs to The number of children who are enjoying our learn manufacturing basics learning materials Since 2015, Fuji Xerox Advanced Technology has now reached Co., Ltd. has been offering help with an 71,000. We plan occupational training program in Hino Chuo to start offering Special Needs High School in Yokohama. in Malaysia in This is our attempt to contribute to students’ Contributing to improving FY2017, aiming skill development through our program. In healthcare in Zambia by X-ray to help 100,000 FY2016, the students gave a presentation of children by 2023. their achievements in an activity results report diagnostic imaging systems session under the Hamakko Future Company Through Grant Assistance for Grassroots Human Project hosted by the Board of Education, Security Projects (GGP), one of the development The Philippines Yokohama City. We are truly pleased with their aid projects provided by the Japanese gov- growth and advancement. We plan to further Japan ernment, FUJIFILM South Africa (Pty) Ltd. has refine the program so that we can offer it to a donated X-ray diagnostic imaging systems and Photographs capture the joy of flight by children greater number of schools. Participation-based photography exhibition of the thoughts and other devices to Monze Mission Hospital in the with rare or intractable diseases Republic of Zambia in southern Africa. We also feelings of 50,000 people dispatched engineers to install the equipment and To mark Rare Disease Day, on February 27, an event was held in a Philippine Navy base for children with rare Since starting in 2006 as PHOTO IS Exhibition by offered operational training to local radiographers 10,000 People, the exhibition will be expanded in at no charge. Compared to their conventional diseases and their parents to experience flying in a navy aircraft. FUJIFILM Philippines Inc. participated in the event scale from 2017 as Heart to Heart Communication— manual method, the PHOTO IS 50,000—Person Photo Exhibition. Through system significantly to help photograph the children. Our staff members flew in the aircraft and helicopter together with the children the display of works by all participants, along with their improved diagnosis thoughts reflected in their works, the exhibition drew a accuracy by its sta- and took photos of them enjoying precious moment of flying in a special aircraft that they had dreamed total of 284,705 entries for the first 12 exhibitions, with bility of the imaging visitor numbers reaching roughly six million. A Kizuna quality, and reduced of. These photographs were later exhibited in a shopping mall in the Philippines in July. The photos Post is set up at the exhibition venue to enable visitors the time required for to send handwritten messages to participants on what each diagnosis. are from Photography with a Difference led by John Chua and Harvey Chua together with the Core group they felt after seeing their works. members: Pet Salvador, Sarita Zafra and Agnes Lapena.

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