London is a hub of international design and commercial opportunity. Welcome to one of the capital’s first new squares in over a century, and to a considered curation of characterful cafés, shops and restaurants. Chapter One THE DEVELOPMENT Fitzrovia is a Central London hub of energy, enthusiasm and enterprise - a place fizzing with ideas and folks who love to live, learn, work, shop, play and think. In the heart of this neighbourhood is an inspired mixed- comprise 25,000 sq ft of retail, restaurants and cafés. use development with retail, residential, office and public A place for style, arts, craftsmanship and hospitality – this spaces, on a 2.3-acre site near one of the new celebrated stimulating destination is centred around a landscaped Crossrail stations. Designed by Great Portland Estates in garden, which is surrounded by some of the world’s most collaboration with Make architects, Rathbone Square will inspiring brands. I Rathbone Square is located between Oxford Circus, Tottenham Court Road and Goodge Street. Not only does this make it an incredibly accessible location, but the retail opportunity from the combined footfall is unrivalled. Russell Square Bloomsbury Covent Garden Bedford Square Tottenham Court Road Station Goodge Soho Street Square Tottenham Court Road Station Rathbone Place Percy Street Soho Tottenham Court Road Station Charlotte Street (Dean Street entrance) Oxford Street Fitzrovia Newman Street 02 03 around a beautiful garden square. A completely new mixed-use space centred Passageway leading onto Rathbone Place 1 The bright landscaped gardens of London's newest retail destination, Rathbone Square 04 05 Passageway leading onto Rathbone Place 2 View from One Rathbone Square towards Newman passageway 06 3 View across the gardens towards the northern retail units 07 THE MASTERPLAN Local residents have a purchasing power that is over 50% higher than the UK average and significantly above the London avarage.* This completely new 420,000 sq ft mixed-use commercial space is centred around a 17,000 sq ft garden square. The community will also consist of 243,000 sq ft of brand new offices to be occupied by Facebook and 142 high-end private apartments. Rathbone Square will be a fertile ground for retail community in the heart of Fitzrovia. As suited aficionados of fashion, furniture, fixtures and to seekers of avant-garde discoveries as traditional fittings, and a unique landscape of chic salesrooms excellence, and with a setting sure to surprise and and retail studios. With luxury department stores, delight, this will be a light-flooded, user-friendly global designer brands and artisans’ workshops on and uplifting environment. its doorstep, Rathbone Square will be a compelling I *Source: CBRE, Office for NationalStatistics Charlotte treet RETAIL / RESTAURANT OFFICE RESIDENTIAL GARDENS Retail unit 10 Private residents’ garden CGI VIEWPOINTS 1,009 sq ft Eastcastle treet Retail unit 11 1,233 sq ft esidential Retail Retail Retail unit 8 Retail unit 9 esidential unit unit 1,97 sq ft 3,523 sq ft Retail 1,34 sq ft 1,00 sq ft unit 12 801 sq ft Retail unit 5 4 30 sq ft 10 6 9 Retail unit 8 2,119 sq ft 1 7 5 Restaurant unit 13 7,660 sq ft (incl. basement) Rathbone Place Office let to ewman treet Retail unit 3 2 Retail unit 14 1,699 sq ft 2,063 sq ft 3 Office let to Retail unit 2 492 sq ft Loading bay Tottenham Court oad (Dean treet entrance) 08 09 The easily accessible area is just north of LOCAL AREA Oxford Street in close proximity to the highlights of Central London, including the lively areas of Charlotte Street, Soho and Covent Garden. Crossrail will bring 30% more people and an extra £1.5bn spend Passenger numbers at a year to the West End. Tottenham Court Road Station is expected to WALKING TIMES increase by at least 30% Goodge Street in 2018. 7 mins Soho 2 mins Covent Garden 15 mins UCL London Oxford Circus 13 mins 8 mins Tottenham Court Road STAY (Dean Street entrance) 20 secs Charlotte Street 1. Charlotte Street Hotel 1 min 2. Dean Street Townhouse 3. The Soho Hotel 4. The London Edition KEY 5. Sanderson Hotel DRINK SHOP Crossrail travel times from 1. Berners Tavern 1. Charles Worthington Tottenham Court Road: 2. Bourne & Hollingsworth 2. Foyles Bookshop 3. Kaffeine 3. Velorution Farringdon - 3 mins 4. Lantana Cafe 4. Waterstones Liverpool Street - 5 mins 5. London Cocktail Club 5. Oasis Paddington - 5 mins 6. Store Street Espresso 6. Planet organic Canary Wharf - 12 mins 7. The Long Bar 7. T2 Stratford - 14 mins 8. Hotel Chocolat Heathrow - 28 mins 9. In-Ku EAT 1. Wild Honey 13. Vagabond Wines All walking times based on Google Maps estimates 2. Brasserie Blanc 14. Wahaca from Rathbone Square, 3. Crazy Bear Fitzrovia 15. Kitchen Table January 2016. 4. Hakkasan 16. Portland maps.google.com 5. L'Escargot 17. Percy & Founders 6. Latium 18. Dabbous 7. Lima 19. Barnyard 8. Pied a Terre 20. Newman Arms 9. Riding House Café 21. Barrica 10. Roka 22. The Ninth 11. Salt Yard 23. House of Ho *Sources: CBRE, Office for National Statistics and Crossrail.co.uk 12. Stephen St Kitchen The type of firms located in the area range from media Crossrail will boost to structural engineering to retail sales in the area There are nearly 200,000 professional services, with a to £10bn annually. strong focus on creative and students, academics and technology industries. 09 support staff situated 15 around Rathbone Place. 18 06 16 03 11 21 22 08 19 There are over 120,000 17 residents living within 04 13 14 2km of Rathbone Place, in 03 10 addition to those living 03 08 09 02 within the development. 07 01 01 06 23 05 06 20 02 04 07 12 07 05 07 04 08 Rathbone Square has a high worker density, with 05 01 63,000 workers within a 500m radius of the site. 04 53% 03 53% of shoppers within 5km of the site are classified as Business Elite. 02 01 05 02 10 11 STYLE SAVVY W1 London’s sartorialism and discerning consumer savvy can be divided into various styles and tribes – the quirky, street-smart trendsetters; connoisseurs of classic tailoring and cult craftsmanship; and independent appreciators of authenticity, eclecticism and storytelling. Nowhere will you see all of these more evident than among the regulars and residents pounding these W1 pavements. Chapter Two THE RETAILERS OF FITZROVIA Characters and craftsmen abound in Fitzrovia’s every enclave. Here Juliet Kinsman, Editor-in-Chief of Mr & Mrs Smith, meets some of the tastemaking traders who are among Fitzrovia’s respected retailers currently thriving in this remarkable part of town… Once the stomping ground of Charles Dickens, with socialite shop proprietors as conceptual artists George Bernard Shaw and Oscar Wilde, this and technology entrepreneurs. Many of the world's compelling neighbourhood was first talked about as leading architectural, engineering and interior design Fitzrovia in the 1930s as it blossomed as a bohemian practices are headquartered in this district, buzzing rendezvous, beloved by the likes of Dylan Thomas and with film and television studios and the Michelin Virginia Woolf. Bon viveurs can salute the district’s guide steers epicurians to many an address in this name taken from the prominent role its namesake postcode: from Dabbous on Whitfield Street to Lima pub played. The Fitzroy Tavern on Charlotte Street, on Rathbone Place. Add to that a swagger of world- a tribute to the 18th-century aristocrat Charles renowned galleries, many of which have relocated to Fitzroy, is where thinkers, talkers and teachers would these streets from Mayfair, and you’re assured this is flock to mingle. Today you are as likely to brush up a pocket of unparalleled imagination and possibilities. 12 II 13 NATURAL HIGH workshop coffee The day that he qualifi ed as a So, what’s so special about property surveyor, James Dickson Workshop’s brews? The brand – decided to swap his professional which James founded in 2011, and property training for coff ee now spans four London stores – beans. He’s perked up many is a proponent of the third wave of Londoners’ mornings as a the coff ee movement: “We source, result, even if his own barista roast and sell the most delicious skills aren’t always up to speciality coff ee, which is a graded Workshop’s high standards: product. We’re vertically integrated, “I’m better than I was, but and we work very hard to make my milk’s still not great” sure that we deliver the best James chuckles. possible coff ee to our customers.” 15 “Fitzrovia has always been a magnet for14 the city’s coffee-loving intelligentsia.” NATURAL HIGH workshop coffee The day that he qualifi ed as a So, what’s so special about property surveyor, James Dickson Workshop’s brews? The brand – decided to swap his professional which James founded in 2011, and property training for coff ee now spans four London stores – beans. He’s perked up many is a proponent of the third wave of Londoners’ mornings as a the coff ee movement: “We source, result, even if his own barista roast and sell the most delicious skills aren’t always up to speciality coff ee, which is a graded Workshop’s high standards: product. We’re vertically integrated, “I’m better than I was, but and we work very hard to make my milk’s still not great” sure that we deliver the best James chuckles. possible coff ee to our customers.” Workshop’s fi rst outpost opened here and also Curators in EC1.