The Retailers of Fitzrovia

London is a hub of international design and commercial opportunity. Welcome to one of the capital’s first new squares in over a century, and to a considered curation of characterful cafés, shops and restaurants. Chapter One THE DEVELOPMENT

Fitzrovia is a Central London hub of energy, enthusiasm and enterprise - a place fizzing with ideas and folks who love to live, learn, work, shop, play and think.

In the heart of this neighbourhood is an inspired mixed- comprise 25,000 sq ft of retail, restaurants and cafés. use development with retail, residential, office and public A place for style, arts, craftsmanship and hospitality – this spaces, on a 2.3-acre site near one of the new celebrated stimulating destination is centred around a landscaped Crossrail stations. Designed by Great Portland Estates in garden, which is surrounded by some of the world’s most collaboration with Make architects, Rathbone Square will inspiring brands.

I Rathbone Square is located between Oxford Circus, Tottenham Court Road and Goodge Street. Not only does this make it an incredibly accessible location, but the retail opportunity from the combined footfall is unrivalled.

Russell Square Bloomsbury Covent Garden Bedford Square

Tottenham Court Road Station

Goodge Soho Street Square Tottenham Court Road Station

Rathbone Place Percy Street

Soho

Tottenham Court Road Station Charlotte Street (Dean Street entrance)

Oxford Street

Fitzrovia Newman Street

02 03 around a beautiful garden square. A completely new mixed-use space centred Passageway leading onto Rathbone Place

1 The bright landscaped gardens of London's newest retail destination, Rathbone Square 04 05 Passageway leading onto Rathbone Place

2 View from One Rathbone Square towards Newman passageway 06 3 View across the gardens towards the northern retail units 07 THE MASTERPLAN

Local residents have a purchasing power that is over 50% higher than the UK average and significantly above the London avarage.*

This completely new 420,000 sq ft mixed-use commercial space is centred around a 17,000 sq ft garden square. The community will also consist of 243,000 sq ft of brand new offices to be occupied by Facebook and 142 high-end private apartments.

Rathbone Square will be a fertile ground for retail community in the heart of Fitzrovia. As suited aficionados of fashion, furniture, fixtures and to seekers of avant-garde discoveries as traditional fittings, and a unique landscape of chic salesrooms excellence, and with a setting sure to surprise and and retail studios. With luxury department stores, delight, this will be a light-flooded, user-friendly global designer brands and artisans’ workshops on and uplifting environment. its doorstep, Rathbone Square will be a compelling

I *Source: CBRE, Office for NationalStatistics Eastcastle treet Eastcastle ottenham Court oad Court ottenham Dean treet entrance treet Dean 4

eman treet etail unit 5 unit etail 92 sq ft sq 92 etail unit 2 unit etail unit 3 unit etail 30 sq ft sq 30 1,99 sq ft ft sq 1,99 CGI VIEWPOINTS CGI GARDENS RESIDENTIAL OFFICE RESTAURANT / RETAIL etail unit unit etail 2,119 sq ft 2,119 ft sq Loading bay Loading esidential ffice let to let ffice 3 1 1,3 sq ft ft sq 1,3 etail unit unit 1,00 sq ft ft sq 1,00 etail unit unit etail unit 8 unit etail 1,9 sq ft 1,9 ft sq 7 Private residents’ garden Private 2 5 ffice let to let ffice 10 etail unit 9 unit etail 3,523 sq ft ft sq 3,523 6 estaurant unit 13 unit estaurant esidential incl. basement ,0 sq ft ft sq ,0 etail unit 10 unit etail 1,009 sq ft ft sq 1,009 etail unit 11 unit etail 1,233 sq ft ft sq 1,233 unit 12 unit 801 sq ft ft sq 801 etail

etail unit 1 unit etail

2,03 sq ft ft sq 2,03

Charlotte treet Charlotte athbone Place athbone 08 9 09 8 The easily accessible area is just north of LOCAL AREA Oxford Street in close proximity to the highlights of Central London, including the lively areas of Charlotte Street, Soho and Covent Garden.

Crossrail will bring 30% more people and an extra £1.5bn spend Passenger numbers at a year to the West End. Tottenham Court Road Station is expected to WALKING TIMES increase by at least 30% Goodge Street in 2018. 7 mins

Soho 2 mins Covent Garden 15 mins

UCL London Oxford Circus 13 mins 8 mins

Tottenham Court Road STAY (Dean Street entrance) 20 secs Charlotte Street 1. Charlotte Street Hotel 1 min 2. Dean Street Townhouse 3. The Soho Hotel 4. The London Edition KEY 5. Sanderson Hotel

DRINK SHOP

Crossrail travel times from 1. Berners Tavern 1. Charles Worthington Tottenham Court Road: 2. Bourne & Hollingsworth 2. Foyles Bookshop 3. Kaffeine 3. Velorution Farringdon - 3 mins 4. Lantana Cafe 4. Waterstones Liverpool Street - 5 mins 5. London Cocktail Club 5. Oasis Paddington - 5 mins 6. Store Street Espresso 6. Planet organic Canary Wharf - 12 mins 7. The Long Bar 7. T2 Stratford - 14 mins 8. Hotel Chocolat Heathrow - 28 mins 9. In-Ku EAT

1. Wild Honey 13. Vagabond Wines All walking times based on Google Maps estimates 2. Brasserie Blanc 14. Wahaca from Rathbone Square, 3. Crazy Bear Fitzrovia 15. Kitchen Table January 2016. 4. Hakkasan 16. Portland maps.google.com 5. L'Escargot 17. Percy & Founders 6. Latium 18. Dabbous 7. Lima 19. Barnyard 8. Pied a Terre 20. Newman Arms 9. Riding House Café 21. Barrica 10. Roka 22. The Ninth 11. Salt Yard 23. House of Ho *Sources: CBRE, Office for National Statistics and Crossrail.co.uk 12. Stephen St Kitchen The type of firms located in the area range from media Crossrail will boost to structural engineering to retail sales in the area There are nearly 200,000 professional services, with a to £10bn annually. strong focus on creative and students, academics and technology industries. 09 support staff situated

15 around Rathbone Place.

16 03

11 21 22 08 19 There are over 120,000 17 residents living within 04 13 14 2km of Rathbone Place, in

03 10 addition to those living 03 08 09 02 within the development. 07 01 01 06 23 05 06 20 02 04 07 12 07

05 07 04

08 Rathbone Square has a high worker density, with 05 01 63,000 workers within a 500m radius of the site. 04

53% 03 53% of shoppers within 5km of the site are classified as Business Elite. 02 01 05 02

10 11 STYLE SAVVY W1

London’s sartorialism and discerning consumer savvy can be divided into various styles and tribes – the quirky, street-smart trendsetters; connoisseurs of classic tailoring and cult craftsmanship; and independent appreciators of authenticity, eclecticism and storytelling. Nowhere will you see all of these more evident than among the regulars and residents pounding these W1 pavements. Chapter Two THE RETAILERS OF FITZROVIA

Characters and craftsmen abound in Fitzrovia’s every enclave. Here Juliet Kinsman, Editor-in-Chief of Mr & Mrs Smith, meets some of the tastemaking traders who are among Fitzrovia’s respected retailers currently thriving in this remarkable part of town…

Once the stomping ground of Charles Dickens, with socialite shop proprietors as conceptual artists George Bernard Shaw and Oscar Wilde, this and technology entrepreneurs. Many of the world's compelling neighbourhood was first talked about as leading architectural, engineering and interior design Fitzrovia in the 1930s as it blossomed as a bohemian practices are headquartered in this district, buzzing rendezvous, beloved by the likes of Dylan Thomas and with film and television studios and the Michelin Virginia Woolf. Bon viveurs can salute the district’s guide steers epicurians to many an address in this name taken from the prominent role its namesake postcode: from Dabbous on Whitfield Street to Lima pub played. The Fitzroy Tavern on Charlotte Street, on Rathbone Place. Add to that a swagger of world- a tribute to the 18th-century aristocrat Charles renowned galleries, many of which have relocated to Fitzroy, is where thinkers, talkers and teachers would these streets from Mayfair, and you’re assured this is flock to mingle. Today you are as likely to brush up a pocket of unparalleled imagination and possibilities.

12 II 13 NATURAL HIGH workshop coffee

NATURAL HIGH workshop coffee

The day that he qualifi ed as a So, what’s so special about property surveyor, James Dickson Workshop’s brews? The brand – decided to swap his professional which James founded in 2011, and property training for coff ee now spans four London stores – beans. He’s perked up many is a proponent of the third wave of Londoners’ mornings as a the coff ee movement: “We source, result, even if his own barista roast and sell the most delicious skills aren’t always up to speciality coff ee, which is a graded Workshop’s high standards: product. We’re vertically integrated, “I’m better than I was, but and we work very hard to make my milk’s still not great” sure that we deliver the best James chuckles. possible coff ee to our customers.” Workshop’s fi rst outpost opened here and also Curators in EC1. Each store has a diff erent (51 Margaret Street). This look and feel, refl ecting its part of town is at the top end of locale. “Our Clerkenwell Café is hospitality. You’ve also got some very Brooklyn and New York in interesting exercise concepts, like feel; Holborn is very clean, white Psycle (76 Mortimer Street) next and techy; Marylebone feels door. Workshop Coff ee is even more like an actual workshop opening its fi rst roastery on Vine and has shades of LA; here, it’s Street in Bethnal Green, with a very opulent: granite, marble, dedicated coff ee bar. James also bronze – traditional and classic.” plans on opening more Workshop Our Clerkenwell Café is very Brooklyn and New York in feel; Holborn is very clean, white and techy … here, it’s very opulent: granite, marble, bronze – traditional and classic.

As James explains, Fitzrovia has Coff ee bars in London and the always been a magnet for the UK: “The world of coff ee never city’s coff ee-loving intelligentsia: rests! People need coff ee every “Fitzrovia was the meeting day, so that’s what we do!” ground of intellectuals throughout history; they would come here to We’ll leave you with one insider socialise and discuss ideas. It was caff eine-laced tip from James the heart of the British Empire.” for visitors to Fitzrovia: “Go to The Langham (1C Portland Place) These days, James says he loves and have a Death of The Hipster Fitzrovia for its neighbourhood cocktail in the hotel bar – it has feel and progressive food and Workshop coff ee in it.” We’ll drink restaurant scene, which has to that. fl ourished in the time since Workshop fi rst opened its doors Workshop Coff ee on Mortimer Street in July 2014. 80A Mortimer Street James says: “Fitzrovia is big Fitzrovia on specialty coff ee: Kaff eine W1W 7FE (66 Great Titchfi eld Street) is 15 “Fitzrovia has always been a magnet for14 the city’s coffee-loving intelligentsia.”

Workshop’s fi rst outpost opened here and also Curators in EC1. Each store has a diff erent (51 Margaret Street). This look and feel, refl ecting its part of town is at the top end of locale. “Our Clerkenwell Café is hospitality. You’ve also got some very Brooklyn and New York in interesting exercise concepts, like feel; Holborn is very clean, white Psycle (76 Mortimer Street) next and techy; Marylebone feels door. Workshop Coff ee is even more like an actual workshop opening its fi rst roastery on Vine and has shades of LA; here, it’s Street in Bethnal Green, with a very opulent: granite, marble, dedicated coff ee bar. James also bronze – traditional and classic.” plans on opening more Workshop Our Clerkenwell Café is very Brooklyn and New York in feel; Holborn is very clean, white and techy … here, it’s very opulent: granite, marble, bronze – traditional and classic.

No longer the newest kid on the block, self-taught

Mark has seen Tallowin go from strength to

strength since moving to the area.

RENAISSANCE MAN tallowin

In a world where success is “I insist upon taking care of every often measured in growth and facet of the business, from initial expansion, craftsman Mark design through to the hand- Tallowin is something of an stitching of every item that anomaly. The handbag designer leaves the workshop,” he says. is a one-man band, personally The former tree surgeon, artist overseeing every element of his and blacksmith when required, high-end label from start to is even the one to order fi nish. CEO, craftsman and coff ee the stationery. boy all rolled into one. “People are often surprised to champagne with Finnish bike discover it’s just me but I think it’s couriers in the square,” he one of the reasons that clients are laughs. But the part of the excited to place a commission; neighbourhood he loves most? that direct link to the maker “The Cornwall Project (The himself,” adds Mark. It’s a work Newman Arms pub, on the corner ethic he’s remained true to since of Rathbone Place and Newman 2012 when he conceived Tallowin, Passage), which is an exciting a boutique label specialising foray into geographically specifi c in handcrafted accessories seasonal cooking thanks to a that have graced the arms of collaboration between London fi lmmakers and intellectuals from chefs and Cornish farmers and around the world. fi sherman. It’s just opened.” No longer the newest kid on the block, self-taught People are often surprised to discover Mark has seen Tallowin go from strength to it’s just me but I think it’s one of the reasons that clients are excited to strength since moving to the area. place a commission; that direct link to the maker himself.

This year marked a game-changer While no longer the newest kid on in the business, when he moved the block, self-taught Mark has to a shiny new HQ on Windmill seen Tallowin go from strength Street in the spring of 2015. to strength since moving to the “It’s central yet feels oﬀ -the- area earlier this year. And as for beaten-track and there’s a real the future? Well, it’s bright. Very independent spirit here,” he says. bright. “I’m currently working on “On my street alone we have two exciting collaborations: one Drakes (3 Windmill Street), which with a Californian hand-weaver serves Spanish sherry straight and another new design to be from oak casks and Jonathan presented at this year’s Paris Quearney (7 Windmill Street), a Fashion Week.” highly respected bespoke tailor.” Tallowin The sense of community extends 4 Windmill Street far beyond the row of retailers. Fitzrovia “You’ll often ﬁ nd me drinking W1T 2HZ 17 16

“People are often surprised to champagne with Finnish bike discover it’s just me but I think it’s couriers in the square,” he one of the reasons that clients are laughs. But the part of the excited to place a commission; neighbourhood he loves most? that direct link to the maker “The Cornwall Project (The himself,” adds Mark. It’s a work Newman Arms pub, on the corner ethic he’s remained true to since of Rathbone Place and Newman 2012 when he conceived Tallowin, Passage), which is an exciting a boutique label specialising foray into geographically specifi c in handcrafted accessories seasonal cooking thanks to a that have graced the arms of collaboration between London fi lmmakers and intellectuals from chefs and Cornish farmers and around the world. fi sherman. It’s just opened.” People are often surprised to discover it’s just me but I think it’s one of the reasons that clients are excited to place a commission; that direct link to the maker himself.

OFF THEIR TROLLEY trolley books

Rome-born Gigi was a much- “It’s not just me, but a lot of loved character in the publishing people would say Trolley is special,” and photographic worlds, and says Hannah. “A lot of this is to his quirky approach to producing do with Gigi. He was a maverick, books and nurturing artistic unique, and often crazy soul, who but it feels like a world away.” talent has an enduring legacy, was passionate about making thanks to his business partner beautiful books about things he Hannah Watson. believed in, be it art or politics. “Fitzroviabut it’s has calmer. the atmosphere It’s right in and the the middle people of London,of Soho,18 19 He died a couple of years ago The Josh Lilley Gallery is opposite, from cancer, aged 49, which was and around the corner on Great a shock for everyone, but it also Titchfi eld Street there’s a stretch made us realise how important of places to drink and eat, which Trolley was to a lot of people, includes some of the capitals’ not least the photographers, favourite establishments. artists and writers we have worked with, often since their Why else does Hannah feel fi rst book or exhibition.” Fitzrovia is a special corner of the city? “Fitzrovia – named after A green-and-gold mosaic sign the pub that the Bohemians dates the Georgian four-storey used to stop off at before going red-bricker and the original into Soho. It has the atmosphere tenants, an engineering and and the people of Soho, but it’s Fitzrovia – named after the pub that the Bohemians used to stop o at before going into Soho. It has the atmosphere and the people of Soho, but it’s calmer, and o the beaten track. sanitaryware company to 1808. calmer, and off the beaten track.” “Our building is very historic, a Hannah loves that many of the local landmark – I’ve enjoyed businesses that have been here seeing it become a place where for years like the rag trade give people come to and talk about. Fitzrovia character. "I include the We hope the original TJ Boulting pubs in this, and more recently would have approved.” a mix of independent cafés and restaurants with young galleries. In 2011, Trolley moved to Fitzrovia It’s right in the middle of London from Redchurch Street in East but it feels like a world away; I London, keeping its publishing hope it stays like this as long as side, and adding a gallery space possible.” named TJ Boulting. These Grade-II listed premises are now Trolley Books a cherished culture-circuit fi xture, 59 Riding House Street thanks to events, installations Fitzrovia and exhibitions showing work by W1W 7EG emerging and established artists. He died a couple of years ago The Josh Lilley Gallery is opposite, from cancer, aged 49, which was and around the corner on Great a shock for everyone, but it also Titchfi eld Street there’s a stretch made us realise how important of places to drink and eat, which Trolley was to a lot of people, includes some of the capitals’ not least the photographers, favourite establishments. artists and writers we have worked with, often since their Why else does Hannah feel fi rst book or exhibition.” Fitzrovia is a special corner of the city? “Fitzrovia – named after A green-and-gold mosaic sign the pub that the Bohemians dates the Georgian four-storey used to stop off at before going red-bricker and the original into Soho. It has the atmosphere tenants, an engineering and and the people of Soho, but it’s

Fitzrovia – named after the pub that the Bohemians used to stop o at before going into Soho. It has the atmosphere and the people of Soho, but it’s calmer, and o the beaten track. sanitaryware company to 1808. calmer, and oﬀ the beaten track.” “Our building is very historic, a Hannah loves that many of the local landmark – I’ve enjoyed businesses that have been here seeing it become a place where for years like the rag trade give people come to and talk about. Fitzrovia character. "I include the We hope the original TJ Boulting pubs in this, and more recently would have approved.” a mix of independent cafés and restaurants with young galleries. In 2011, Trolley moved to Fitzrovia It’s right in the middle of London from Redchurch Street in East but it feels like a world away; I London, keeping its publishing hope it stays like this as long as side, and adding a gallery space possible.” but it feels like a world away.” named TJ Boulting. These Grade-II listed premises are now Trolley Books a cherished culture-circuit ﬁ xture, 59 Riding House Street thanks to events, installations Fitzrovia “Fitzroviabut it’s has calmer. the atmosphere It’s right in and the the middle people of London,of Soho,18 and exhibitions showing work by W1W 7EG 19 emerging and established artists.

reckonsJapanese there’s nothing hairdresser special Tomoyuki about his Otsuka salon,21 20 a stroll from Oxford Circus. How wrong he is.

A CUT ABOVE tomoyuki & co

Despite the success of his hair back for more: “We try to look salon, Tokyo-born Tomoyuki is after each client carefully, the most humble hairdresser that’s all. Nothing special! we know. This master of cuts, We want to spend time with colour, straightening and scalp each client; we work together treatments is endearingly modest with people to make sure they when explaining why his creations leave with beautiful hair, cut and reparations are so popular, into a style that suits their or why customers keep coming lifestyle and needs.” Award-winning hair stylist Titchﬁ eld Street) or having dinner Tomoyuki loves this part of at Berners Tavern at London London between Bloomsbury EDITION (10 Berners Street). and Marylebone, and north of He also cites Barrica Tapas Soho, because it’s up and coming, Bar (62 Goodge Street), Roka more relaxed than other parts of restaurant (37 Charlotte Street) London, and still evolving: and its Shochu Lounge below, and Lots of businesses have moved into Fitzrovia in the last ﬁ ve years, there are new galleries and bars – it feels newer than Soho

"There are lots of independent Kikuchi (14 Hanway Street) as his shops, which give it a really favourite Fitzrovia hangouts. Nail- special character. It’s still art addicts, your luck is in as well: changing – lots of people have a very talented nail designer and moved here to live, too.” technician pimps Londoners’ paws as part of Tomoyuki’s off ering. Soon, Tomoyuki & Co will also And, if you’re just in it for the hair, move to a prime new location, more good news, too. Tomo says: still in Fitzrovia: 62 Great Titchfi eld “Now, we are a small team, like a Street, just in front of the Riding family, but we would like to have House Café, which is one of more team members who share Tomo’s preferred haunts. Clients our interests; hopefully, we will can expect a bigger space, with also open another branch.” Did a similar, minimalist style to the we mention that Ami Carmine, current fi t-out, described by Tomo Leah Weller and Olivia Palermo with typical understatement as: are also fans? “Simple – not much.” Tomoyuki & Co You might bump into Tomo on 62 Great Titchfi eld Street a coff ee-hunting mission at Fitzrovia Reynolds (34 Eastcastle Street) W1W 7QQ or Scandinavian Kitchen (61 Great reckonsJapanese there’s nothing hairdresser special Tomoyuki about his Otsuka salon,21 20 a stroll from Oxford Circus. How wrong he is.

Award-winning hair stylist Titchﬁ eld Street) or having dinner Tomoyuki loves this part of at Berners Tavern at London London between Bloomsbury EDITION (10 Berners Street). and Marylebone, and north of He also cites Barrica Tapas Soho, because it’s up and coming, Bar (62 Goodge Street), Roka more relaxed than other parts of restaurant (37 Charlotte Street) London, and still evolving: and its Shochu Lounge below, and Lots of businesses have moved into Fitzrovia in the last ﬁ ve years, there are new galleries and bars – it feels newer than Soho

Piccadilly Circus

Tottenham Court Road (Dean Street entrance) Located in the heart of the West End, Fitzrovia Soho is onlyvibrant moments and away well-known from the neighbourhoods. capital’s most

Tottenham Court Road

Covent Garden

Bloomsbury

Aerial CGI view of Rathbone Square Mayfair Oxford Circus

Tottenham Court Road (Dean Street entrance)

Fitzrovia

22 23

“It’s an area populated by some of the world’s most creativean eclectic media mix professionalsof locals in the by evening.” day and CHAMPAGNE REBELS bubbledogs

James Knappett and Sandia fi ne-dining, 19-seat restaurant – Chang have worked in some Kitchen Table out back. of the world’s best restaurants together, including Per Se in New Sandia’s priority: to make York and Noma in Copenhagen. champagne-drinking democratic: When it came to opening their “I wanted to open a wine bar own place, they wanted to off er that wasn’t stuff y, or was only something fun and something inviting to older people or for formal. In the same venue. special occasions.” She stripped Hence Bubbledogs, Sandia’s hot back the interiors, and went for dog and champagne bar, which an industrial look, reminiscent of sits at the front of 70 Charlotte New York or Melbourne. 24 Street; James’ Michelin-starred 25

“It’s an area populated by some of the world’s She stuck with her love of grower or Shoreditch. “Because we’re most creativean eclectic media mix professionalsof locals in the by evening.” day and champagne (produced by farmers diﬀ erent, a little bit rebellious using their own grapes, not big – we didn’t want to be part of houses making their bubbly from the crowd. Fitzrovia is a bit oﬀ farmers’ grape juice). She’s proud the beaten track from the West that as a result Bubbledogs End, but still close enough that boasts England’s best grower people come. When you get into champagne list. Fitzrovia, it feels less crowded.”

I love drinking bubbly with fries and sausages and cheese. Being American, I thought: ‘Why not o er hot dogs?

Premier cru and street food There’s also less pressure to might not seem a natural conform to certain stereotypes, pairing, but for Sandia, it was an says Sandia: “We’re not Soho; obvious match: “I love drinking we don’t have to be all shouty bubbly with fries and sausages and loud.” Where might you spy and cheese. Being American, this young hospitality dream I thought: ‘Why not off er team off -duty? In Oskar’s Bar at hot dogs?’” Dabbous (39 Whitfi eld Street) “Run by the best bartender I The bold combos – dogs with know”; Bourne & Hollingsworth mac ’n’ cheese and curry sauce, (Rathbone Place); a sherry bar and sour cream and jalapeños – called Drakes (3 Windmill Street). is pitched perfectly at the creative “I'd love to have more places like types who hit Bubbledogs for us here, for that community feel business meetings and boozy – bringing people in so they spend lunches. Sandia says her regulars all night in Fitzrovia.” like to drink, but aren’t into pretentious places… “I love the Bubbledogs people who work around here.” 70 Charlotte Street Fitzrovia For Sandia and James, Fitzrovia W1T 4QG off ers more freedom than Soho She stuck with her love of grower or Shoreditch. “Because we’re champagne (produced by farmers diff erent, a little bit rebellious using their own grapes, not big – we didn’t want to be part of houses making their bubbly from the crowd. Fitzrovia is a bit off farmers’ grape juice). She’s proud the beaten track from the West that as a result Bubbledogs End, but still close enough that boasts England’s best grower people come. When you get into champagne list. Fitzrovia, it feels less crowded.”

I love drinking bubbly with fries and sausages and cheese. Being American, I thought: ‘Why not o er hot dogs?

24 25 27 26

on a long crusade against crimes to fashion. tailor Jonathan Quearney has been Based at his Fitzrovia HQ,

FIT AND FINISH jonathan quearney

Looking good comes naturally “First of all, we had a workshop to Jonathan Quearney and behind number six before the gentlemen he creates moving to number three and super-sharp bespoke suits for. eventually settling at number The tailor extraordinaire has seven,” he laughs. Describing the become something of a Fitzrovia neighbourhood in three simple institution since moving into words, Jonathan settles on: Windmill Street ten years ago. “vibrant, diverse and unpretentious.” What ﬁ rst attracted him to the dreams of the perfect suit. With area? “I came to visit a tailor and styles and tastes forever evolving, presser and noticed how calm and Jonathan and his team of six are green it was. I had been thinking at the forefront of fashion trends. about starting my own business “Sales of separate jackets and and spotted that redevelopment trousers are on the rise especially in the area was on the cards. Back among those in the media and then it was a residential, down-at- creative industries. These days, men heel place, but it’s since caught want to look sharp in less formal up with the rest of the West End outﬁ ts and our tailoring is perfect in remarkable style.” for them,” explains Jonathan. The business has grown each year thanks to word-of-mouth and other independent companies moving into the area. Fitzrovia is still something of an undiscovered gem.

A decade on, it remains a Jonathan is a ﬁ rm believer in quality neighbourhood close to his heart. and attention to detail – an ethos “The business has grown each that has seen him dress everyone year thanks to word-of-mouth from royalty and grooms-to-be and other independent companies to some of the country’s most moving into the area. Fitzrovia is prominent business individuals. still something of an undiscovered “We have a typically British gem. Those of us that know it feel attitude to cloth and construction like we’re party to a secret, even and an Italian attitude to style and though the secret is out now!” ﬁ t, it's the perfect combination The biggest secret of all? “The of style and substance.” A match lunchbox at Lantana Café (13 made in heaven. Charlotte Place). The chicken salad is amazing,” whispers Jonathan. Jonathan Quearney 7 Windmill Street When it comes to his mini empire, Fitzrovia a typical week sees men from W1T 2JD 27 all walks of life visit the Jonathan Quearney store, bringing with them 26 on a long crusade against crimes to fashion. tailor Jonathan Quearney has been Based at his Fitzrovia HQ,

Neil salutes the area for moving to its own beat. “It feelspeople less thatfrenetic live andand claustrophobicwork here that make– it’s theit.” 29 28

REINVENTING THE WHEEL tokyobike

Chic, comfortable, custom-made space of natural woods and city bikes that originally hail from curated accessories on Eastcastle a sleepy Tokyo suburb have built Street. Made with CrMo steel, up a cult following here thanks a stronger, lighter material more to two tokyobike shops helmed ﬂ exible than aluminum, their two- by Neil Davis. First there was wheelers are impeccably suited to an outpost in Shoreditch, now London’s criss-crossing streets. Fitzrovia hosts their minimalist Neil’s involvement in tokyobike the south. It’s an area populated started after a chance encounter by some of the world’s most Neil salutes the area for moving to its own beat. at Milan’s annual Salone di Mobile. creative media professionals by “The original business was founded day and an eclectic mix of locals “It feelspeople less thatfrenetic live andand claustrophobicwork here that make– it’s theit.” in Tokyo by Ichiro Kanai, a designer in the evening.” He appreciates at heart who is passionate about the diversity and the quieter pace cycling. I fell in love with the bikes when compared to neighbouring and the brand,” he explains. areas. “It feels less frenetic and “There is something special about claustrophobic – it’s the people that working with something you love.” live and work here that make it.” A workshop downstairs acts as their minor injuries unit. Upstairs Neil is philosophical about how it’s a Zen-perfect backdrop to the boost in real estate around tokyobike’s lightweight bikes and the area has helped improve it. exactly what you’d desire from a “I think for a long time the area store with a Japanese provenance. was seen as less glamorous than

As well as remarkable architecture and a rich history, Fitzrovia now has some of the best stores, restaurants and galleries.

Despite being a long-term resident its neighbours and it has benefi ted of the neighbourhood, it’s new to from this as a result. As well as Neil to work in Fitzrovia too – he remarkable architecture and a still considers it London’s best-kept rich history, it now has some of secret. “You only have to look at the best stores, restaurants and the number of cranes in the area galleries.” What next for the pedal to see the pace of change. The peddlers? “The tokyobike team in amount of customers coming Japan is always plotting exciting in grows day by day, and we new design and collaborations – are seeing a rise in sales.” Neil but they like to keep things under salutes the area for moving to wraps, so watch this space.” And its own beat. “It has a diff erent it’s a pleasing space to watch. feel to other ‘villages’ in London. You can fi nd the best Georgian tokyobike architecture in Fitzroy Square to 14 Eastcastle Street the north, and some of the fi nest Fitzrovia galleries on Eastcastle Street to W1T 3AX 29 28 Chapter Three THE BUILDING

Schedule of Areas

GROUND FLOOR GROSS FRONTAGE SHOP DEPTH

Unit NIA sq ft NIA sq m ft m ft m

Retail 2 492 45.7 35' 4" 10.77 33' 5" 10.19 3 1,699 157.8 62' 5" 19.03 63' 0" 19.20 4 2,119 196.9 148' 7" 45.28 63' 0" 19.20 5 307 28.5 16' 2" 4.94 23' 11" 7. 29 6 1,347 125.1 26' 6" 8.08 56' 3" 17.15 7 1,007 93.6 20' 4" 6.21 50' 11" 15.51 8 1,976 183.5 41' 7" 12.67 50' 11" 15.51 9 3,523 327.3 61' 0" 18.59 59' 9" 18.20 10 1,009 93.7 36' 1" 10.99 36' 3" 11.05 11 1,233 114.5 24' 7" 7.50 42' 10" 13.05 12 801 74.4 23' 0" 7.00 34' 10" 10.61 14 2,063 191.7 51' 4" 15.65 49' 3" 15.02

Restaurant GIA sq ft GIA sq m ft m ft m

13 5,273 489.9 197' 11" 60.32 133' 9" 40.77 (Basement) 2,387 221.8

All measurements are approximate only and are subject to change

III Eastcastle treet Eastcastle soffit, undecorated Ceilings: achieve level threshold provided by tenant inorder to *Note, raised accessfloor tobe Floors: blockwork walls Circulation Areas –4.0kN/m Basement –7.5kN/m (A3 Unitonly) Tenant Plant Areas –7.5kN/m Ground –7.5kN/m are applicable across allretail units: The following imposed load allowances LOADING FLOOR Walls: FINISHES INTERNAL ottenham Court oad Court ottenham Dean treet entrance treet Dean Exposed concrete and Exposed insituconcrete Concrete slab with SPECIFICATION BUILDINGTHE 4

2,119 sq ft 2,119 ft sq base build system unit priortoconnection tolandlords treatment/collection tobewithinretail at ground floor level only. Any grease A3 Unit:Minimumof 4no. stub stacks dia. stubstackperunitwithineach unit A1 Units:Minimumof 1no. 100mm within eachunit services, valved andcappedsupply Minimum of 1no. mainscold water pipe withintheA3unitdemise A3 Unit:Asingle cappedgas supply A1 Units:None boards asrequired tenant incprovision of distribution works are tobecarriedout by the Sub-main and final distribution and isbased onusage class andarea meter atthelandlord’s LV switchboard to eachunitwillbederived from asub each retail unit.Thespecific supply Three-phase supplyterminatedwithin Loading bay Loading esidential ffice let to let ffice 3 1 1,3 sq ft ft sq 1,3 etail unit unit 1,00 sq ft ft sq 1,00 etail unit unit etail unit 8 unit etail 1,9 sq ft 1,9 ft sq 7 Private residents’ garden Private 2 5 ffice let to let ffice 10 etail unit 9 unit etail 3,523 sq ft ft sq 3,523 6 estaurant unit 13 unit estaurant esidential incl. basement ,0 sq ft ft sq ,0 etail unit 10 unit etail 1,009 sq ft ft sq 1,009 etail unit 11 unit etail 1,233 sq ft ft sq 1,233 unit 12 unit 801 sq ft ft sq 801 etail

etail unit 1 unit etail

2,03 sq ft ft sq 2,03

Charlotte treet Charlotte athbone Place athbone 30 9 31 8 Chapter Three THE BUILDING

Schedule of Areas

GROUND FLOOR HeatingGROSS and FRONTAGE cooling: SHOPLighting: DEPTH - Provided with valved, capped and - The tenant will install permanent looped chilled and low temperature lighting within the unit hot water connections, which shall be Space for equipment: Unit NIA sq ft NIA sq m suppliedft by the landlord’sm site-wide ft m heating and cooling systems. The tenant - Space has been allocated within the Retail shall install their own heat exchangers landlord’s plant rooms to support the two units with kitchen and co ee extract 2 492 45.7 35'and 4" valve sets and extend10.77 pipework 33' 5" 10.19 distribution within their provisions. Acoustic performance of 3 1,699 157.8 62'own 5" demise 19.03 63' 0" the tenant’s 19.20plant must comply with planning requirements 4 2,119 196.9 -148' Unit 7" 2a & 2b: Space45.28 allocated within 63' 0" 19.20 5 307 28.5 the16' 2"landlord loading 4.94bay for installation23' 11" Access to services:7. 29 of tenant condenser units for heating - Access will be a orded via goods lift 6 1,347 125.1 26'and 6" cooling 8.08 56' 3" 17.15 and stairs from basement and ground 7 1,007 93.6 Ventilation:20' 4" 6.21 50' 11" fl oor levels to15.51 tenant plant rooms for installation and ongoing maintenance 8 1,976 183.5 - A141' and7" A3: Ventilation12.67 is a orded 50' 11" 15.51 of extract equipment 9 3,523 327.3 61'via 0"louvres integrated18.59 within the 59' 9" 18.20 shop front 10 1,009 93.7 36' 1" 10.99 36' 3" 11.05 - Tenant is to install their own ventilation STRUCTURE 11 1,233 114.5 24'system 7" to suit their unit7.50 layout and 42' 10" 13.05 - Concrete basement and superstructure, 12 801 74.4 23'servicing 0" requirements7.00 34' 10" 10.61 basement and ground fl oor slabs are - A3 Unit 13: Includes a fi re rated 14 2,063 191.7 51' 4" 15.65 49' 3" formed typically15.02 of 350mm – 400mm kitchen extract duct capped for tenant reinforced concrete slabs connection at ground fl oor routed through to a designated tenant plant Restaurant GIA sq ft GIA sq m area.ft Extract plant providedm as part ft STRUCTURALm GRID of the tenant fi t out 13 5,273 489.9 197' 11" 60.32 133' 9" 40.77 - A1 Unit 09: Includes two co ee extract - A1 Unit: The structural grid below (Basement) 2,387 221.8 ducts capped within the unit, routed the residential building is governed via landlord basement areas and by the column positions set out by the mechanical risers to roof level with residential fl ats reserved roof space for tenant plant - A3 Unit: North – South - 9m and All measurements are approximate only and are subject to change - Extract plant provided as part of the East – West - 9m tenant fi t out Facilities: - Sleeves will be provided for telecom connections into the landlord basement communication rooms or direct to the street to allow the tenant to apply and connect their own communications services III Eastcastle treet Eastcastle ottenham Court oad Court ottenham Dean treet entrance treet Dean 4

etail unit 1 unit etail

2,03 sq ft ft sq 2,03

Charlotte treet Charlotte athbone Place athbone 30 9 31 8 4 View along the vibrant retail of Newman Street including the Newman passageway into Rathbone Square 32 33 5 View of the retail units on the northern side of Rathbone Square 6 The impressive 5m high passageway leading onto Rathbone Square

34 35 7 View of the signature restaurant overlooking the gardens of Rathbone Square 8 Signature restaurant and retail units along Rathbone Place

36 9 Views along Rathbone Place towards Charlotte Street 37 39 38 A tranquil place, as suited to seekers of avant-garde discoveries as traditional excellence, Rathbone Square

will be a destination both day and night.

Dusk view of Rathbone Square 10 rathbonesquare.com

GREAT PORTLAND ESTATES PLC

GPE is a UK REIT owning over £3.7 billion of commercial real estate whose investments are all located in central London.

GPE’s existing portfolio consists of some 67 properties totalling 3.6 million sq ft (330,000 sq m). GPE is an active and innovative developer with a current pipeline comprising 24 projects with a total potential area of 2.6 million sq ft (240,000 sq m).

CREATIVE TEAM

EDITOR CONTRIBUTORS Juliet Kinsman Nick Boulos / Sarah Jappy PHOTOGRAPHY DESIGN ILLUSTRATION Rita Platts / Ana Cuba Wordsearch Andrew Joyce

CONTACTS

CBRE Erin McDonald Claudine Marshall Seb Howard +44 (0)20 7182 2586 +44 (0)20 7182 2827 +44 (0)20 7182 2531 [email protected] [email protected] [email protected]

CUSHMAN & WAKEFIELD Laura Thursfield Matthew Hyland Matt Ashman +44 (0)20 7152 5998 +44 (0)20 7152 5280 +44 (0)20 7152 5495 [email protected] [email protected] [email protected]

Property Misrepresentation Act 1991 / Misrepresentation Act, 1967. Cushman & Wakefield & CBRE act for themselves and for the vendors of this property whose agents they are, given notice that: These particulars do not form any part of any offer or contract: the statements contained therein are issued without responsibility on the part of the firm or their clients and therefore are not to be relied upon as statements or representations of fact, and any intending purchaser must satisfy himself as to the correctness of each of the statements made herein: and the vendor does not make or give, and neither the firm nor any of their employees have the authority to make or give, any representations or warranty what-ever in relation to this property. July 2016.