Opticks Powered by Numeris 2021 Variables List

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Opticks Powered by Numeris 2021 Variables list

Order Variable Description Category CONSUMPTION 0 CODE Code Geography 0 GEO Geographic Summarization Indicator Geography 1 NBAS12HP Total Household Population 12+ Basics 2 Q470010C01 Distance Driven Per Year - None Automotive - Products 3 Q470010C02 Distance Driven Per Year - 1 to 9,999 Km Automotive - Products 4 Q470010C03 Distance Driven Per Year - 10,000 to 19,999 Km Automotive - Products 5 Q470010C04 Distance Driven Per Year - 20,000 to 29,999 Km Automotive - Products 6 Q470010C05 Distance Driven Per Year - 30,000 or more Km Automotive - Products 7 Q4700100I0 Distance Driven Per Year - 1+ Automotive - Products 8 Q4700100A0 Distance Driven Per Year - 1+ (Kilometres) Automotive - Products Kilometres 9 Q470030C01 Type - Vehicle Driven [M Oft] - Sedan Automotive - Products 10 Q470030C02 Type - Vehicle Driven [M Oft] - Sub-compact Automotive - Products 11 Q470030C03 Type - Vehicle Driven [M Oft] - Sports car Automotive - Products 12 Q470030C04 Type - Vehicle Driven [M Oft] - Minivan/station wagon Automotive - Products 13 Q470030C05 Type - Vehicle Driven [M Oft] - Sport utility vehicle Automotive - Products 14 Q470030C06 Type - Vehicle Driven [M Oft] - Pick-up truck Automotive - Products 15 Q470030C07 Type - Vehicle Driven [M Oft] - Full-sized van (!) Automotive - Products 16 Q470030C08 Type - Vehicle Driven [M Oft] - Other Automotive - Products 17 Q470020C01 Make - Vehicle Driven [M Oft] - Buick (!) Automotive - Products 18 Q470020C03 Make - Vehicle Driven [M Oft] - Chevrolet Automotive - Products 19 Q470020C04 Make - Vehicle Driven [M Oft] - Chrysler Automotive - Products 20 Q470020C05 Make - Vehicle Driven [M Oft] - Dodge Automotive - Products 21 Q470020C06 Make - Vehicle Driven [M Oft] - Ford Automotive - Products 22 Q470020C07 Make - Vehicle Driven [M Oft] - GMC Automotive - Products 23 Q470020C08 Make - Vehicle Driven [M Oft] - Jeep/Eagle Automotive - Products 24 Q470020C10 Make - Vehicle Driven [M Oft] - Other domestic (!) Automotive - Products 25 Q470020C11 Make - Vehicle Driven [M Oft] - Acura (!) Automotive - Products 26 Q470020C12 Make - Vehicle Driven [M Oft] - Audi (!) Automotive - Products 27 Q470020C13 Make - Vehicle Driven [M Oft] - BMW (!) Automotive - Products 28 Q470020C14 Make - Vehicle Driven [M Oft] - Honda Automotive - Products 29 Q470020C15 Make - Vehicle Driven [M Oft] - Hyundai Automotive - Products 30 Q470020C17 Make - Vehicle Driven [M Oft] - Kia Automotive - Products 31 Q470020C18 Make - Vehicle Driven [M Oft] - Lexus (!) Automotive - Products 32 Q470020C19 Make - Vehicle Driven [M Oft] - Mazda Automotive - Products 33 Q470020C20 Make - Vehicle Driven [M Oft] - Mercedes-Benz (!) Automotive - Products 34 Q470020C21 Make - Vehicle Driven [M Oft] - Mitsubishi (!) Automotive - Products 35 Q470020C22 Make - Vehicle Driven [M Oft] - Nissan Automotive - Products 36 Q470020C23 Make - Vehicle Driven [M Oft] - Subaru Automotive - Products 37 Q470020C25 Make - Vehicle Driven [M Oft] - Toyota Automotive - Products 38 Q470020C26 Make - Vehicle Driven [M Oft] - Volkswagen Automotive - Products 39 Q470020C28 Make - Vehicle Driven [M Oft] - Other foreign (!) Automotive - Products 40 Q470040C16 Model Year - Vehicle Driven [M Oft] - 2020 or newer (!) Automotive - Products 41 Q470040C15 Model Year - Vehicle Driven [M Oft] - 2019 Automotive - Products 42 Q470040C02 Model Year - Vehicle Driven [M Oft] - 2018 Automotive - Products 43 Q470040C03 Model Year - Vehicle Driven [M Oft] - 2017 Automotive - Products 44 Q470040C04 Model Year - Vehicle Driven [M Oft] - 2016 Automotive - Products 45 Q470040C05 Model Year - Vehicle Driven [M Oft] - 2015 Automotive - Products 46 Q470040C06 Model Year - Vehicle Driven [M Oft] - 2014 Automotive - Products 47 Q470040C07 Model Year - Vehicle Driven [M Oft] - 2013 Automotive - Products 48 Q470040C08 Model Year - Vehicle Driven [M Oft] - 2012 Automotive - Products 49 Q470040C09 Model Year - Vehicle Driven [M Oft] - 2011 Automotive - Products 50 Q470040C10 Model Year - Vehicle Driven [M Oft] - 2010 Automotive - Products 51 Q470040C12 Model Year - Vehicle Driven [M Oft] - 2009 or older Automotive - Products 52 Q470050C01 Involvement in Purchase Decision - I was not involved in the decision Automotive - Products 53 Q470050C02 Involvement in Purchase Decision - I made the decision alone Automotive - Products 54 Q470050C03 Involvement in Purchase Decision - I participated in the decision with someone else Automotive - Products 55 Q470060C01 Title - Vehicle Driven [M Oft] - Bought new Automotive - Products 56 Q470060C02 Title - Vehicle Driven [M Oft] - Bought used Automotive - Products 57 Q470060C06 Title - Vehicle Driven [M Oft] - Leased (new or used) Automotive - Products 58 Q470060C05 Title - Vehicle Driven [M Oft] - Don't know/not sure (!) Automotive - Products 59 Q4700700K1 Vehicles in HH - None Automotive - Products 60 Q4700700K2 Vehicles in HH - 1 Automotive - Products 61 Q4700700K3 Vehicles in HH - 2 Automotive - Products 62 Q4700700K4 Vehicles in HH - 3 Automotive - Products 63 Q4700700K5 Vehicles in HH - More than 3 Automotive - Products 64 Q4700700I0 Vehicles in HH - 1+ Automotive - Products 65 Q4700700A0 Vehicles in HH - 1+ (Vehicles) Automotive - Products Vehicles 66 Q470080C01 Title - Vehicle Purchased [Pst 2 Yrs] - No, not in the past 2 years Automotive - Products 67 Q470080C02 Title - Vehicle Purchased [Pst 2 Yrs] - Yes, purchased new Automotive - Products 68 Q470080C03 Title - Vehicle Purchased [Pst 2 Yrs] - Yes, purchased used Automotive - Products 69 Q470080C06 Title - Vehicle Purchased [Pst 2 Yrs] - Yes, leased (new or used) Automotive - Products 70 Q470090C01 Planned Action at End of Lease - Purchase the vehicle Automotive - Products 71 Q470090C02 Planned Action at End of Lease - Return the vehicle to the lessor Automotive - Products 72 Q470100C01 Planned [Nxt Yr] - Definitely will purchase or lease Automotive - Products 73 Q470100C02 Planned [Nxt Yr] - Likely will purchase or lease Automotive - Products 74 Q470100C03 Planned [Nxt Yr] - Likely will not purchase or lease Automotive - Products 75 Q470100C04 Planned [Nxt Yr] - Definitely will not purchase or lease Automotive - Products 76 Q4701200K1 Planned Spend - Purchase/Lease Vehicle - Less than $10,000 (!) Automotive - Products 77 Q4701200K2 Planned Spend - Purchase/Lease Vehicle - $10,000 - $14,999 (!) Automotive - Products 78 Q4701200K3 Planned Spend - Purchase/Lease Vehicle - $15,000 - $19,999 (!) Automotive - Products 79 Q4701200K4 Planned Spend - Purchase/Lease Vehicle - $20,000 - $24,999 Automotive - Products 80 Q4701200K5 Planned Spend - Purchase/Lease Vehicle - $25,000 - $29,999 Automotive - Products 81 Q4701200K6 Planned Spend - Purchase/Lease Vehicle - $30,000 - $39,999 Automotive - Products 82 Q4701200K7 Planned Spend - Purchase/Lease Vehicle - $40,000 or more Automotive - Products 83 Q4701200I0 Planned Spend - Purchase/Lease Vehicle - 1+ Automotive - Products

Order Variable Description Category CONSUMPTION 84 Q4701200A0 Planned Spend - Purchase/Lease Vehicle - 1+ (Dollars) Automotive - Products Dollars 85 Q4701301C1 Automotive Assistance Services - Auto club - Have service Automotive - Products 86 Q4701302C1 Automotive Assistance Services - Manufacturer's roadside assistance program - Have service Automotive - Products 87 Q4701303C1 Automotive Assistance Services - OnStar or other direct communication service - Have service Automotive - Products 88 Q471010C01 Planned Type - Purchase/Lease Vehicle - Sedan Automotive - Products 89 Q471010C02 Planned Type - Purchase/Lease Vehicle - Sub-compact Automotive - Products 90 Q471010C04 Planned Type - Purchase/Lease Vehicle - Minivan/station wagon (!) Automotive - Products 91 Q471010C05 Planned Type - Purchase/Lease Vehicle - Sport utility vehicle Automotive - Products 92 Q471010C06 Planned Type - Purchase/Lease Vehicle - Pick-up truck (!) Automotive - Products 93 Q471020C01 Considerations - Next Vehicle - Definitely will consider a hybrid vehicle Automotive - Products 94 Q471020C02 Considerations - Next Vehicle - Likely will consider a hybrid vehicle Automotive - Products 95 Q471020C03 Considerations - Next Vehicle - Likely will not consider a hybrid vehicle Automotive - Products 96 Q471020C04 Considerations - Next Vehicle - Definitely will not consider a hybrid vehicle Automotive - Products 97 Q4710202C1 Considerations - Next Vehicle - Definitely will consider a fully electric vehicle (!) Automotive - Products 98 Q4710202C2 Considerations - Next Vehicle - Likely will consider a fully electric vehicle Automotive - Products 99 Q4710202C3 Considerations - Next Vehicle - Likely will not consider a fully electric vehicle Automotive - Products 100 Q4710202C4 Considerations - Next Vehicle - Definitely will not consider a fully electric vehicle Automotive - Products 101 Q4710203C1 Considerations - Next Vehicle - Definitely will consider the same brand of vehicle Automotive - Products 102 Q4710203C2 Considerations - Next Vehicle - Likely will consider the same brand of vehicle Automotive - Products 103 Q4710203C3 Considerations - Next Vehicle - Likely will not consider the same brand of vehicle Automotive - Products 104 Q4710203C4 Considerations - Next Vehicle - Definitely will not consider the same brand of vehicle (!) Automotive - Products 105 Q4710400K1 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - Less than $10,000 Automotive - Products 106 Q4710400K2 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - $10,000 - $14,999 Automotive - Products 107 Q4710400K3 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - $15,000 - $19,999 Automotive - Products 108 Q4710400K4 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - $20,000 - $24,999 Automotive - Products 109 Q4710400K5 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - $25,000 - $29,999 Automotive - Products 110 Q4710400K6 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - $30,000 - $39,999 Automotive - Products 111 Q4710400K7 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - $40,000 or more Automotive - Products 112 Q4710400I0 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - 1+ Automotive - Products 113 Q4710400A0 Spent - Purchase/Lease Vehicle [Pst 2 Yrs] - 1+ (Dollars) Automotive - Products Dollars 114 Q471050C01 Involved In - Vehicle Insurance Decision - Very involved Automotive - Products 115 Q471050C02 Involved In - Vehicle Insurance Decision - Somewhat involved Automotive - Products 116 Q471050C03 Involved In - Vehicle Insurance Decision - Not very involved Automotive - Products 117 Q471050C04 Involved In - Vehicle Insurance Decision - Not at all involved Automotive - Products 118 Q471080C02 Licensed to drive - Yes Automotive - Products 119 Q4810401K1 Shopped [Pst Yr] - Car Dealership - In person - Buick/Cadillac/Chevrolet/GMC Automotive - Products 120 Q4810402K1 Shopped [Pst Yr] - Car Dealership - In person - Chrysler/Dodge/Jeep Automotive - Products 121 Q4810403K1 Shopped [Pst Yr] - Car Dealership - In person - Ford/Lincoln Automotive - Products 122 Q4810405K1 Shopped [Pst Yr] - Car Dealership - In person - Honda Automotive - Products 123 Q4810406K1 Shopped [Pst Yr] - Car Dealership - In person - Hyundai Automotive - Products 124 Q4810407K1 Shopped [Pst Yr] - Car Dealership - In person - Kia Automotive - Products 125 Q4810408K1 Shopped [Pst Yr] - Car Dealership - In person - Mazda Automotive - Products 126 Q4810409K1 Shopped [Pst Yr] - Car Dealership - In person - Nissan/Infiniti Automotive - Products 127 Q4810410K1 Shopped [Pst Yr] - Car Dealership - In person - Toyota/Lexus Automotive - Products 128 Q4810411K1 Shopped [Pst Yr] - Car Dealership - In person - Other Asian brands Automotive - Products 129 Q4810412K1 Shopped [Pst Yr] - Car Dealership - In person - BMW Automotive - Products 130 Q4810413K1 Shopped [Pst Yr] - Car Dealership - In person - Mercedes-Benz Automotive - Products 131 Q4810414K1 Shopped [Pst Yr] - Car Dealership - In person - Volkswagen Automotive - Products 132 Q4810415K1 Shopped [Pst Yr] - Car Dealership - In person - Other European brands Automotive - Products 133 Q4810416K1 Shopped [Pst Yr] - Car Dealership - In person - Other brands Automotive - Products 134 Q4810417K1 Shopped [Pst Yr] - Car Dealership - In person - Independent used car dealerships (any) Automotive - Products 135 Q4810512K1 Shopped [Pst Yr] - Car Dealership - Website - BMW (!) Automotive - Products 136 Q4810501K1 Shopped [Pst Yr] - Car Dealership - Website - Buick/Cadillac/Chevrolet/GMC Automotive - Products 137 Q4810502K1 Shopped [Pst Yr] - Car Dealership - Website - Chrysler/Dodge/Jeep Automotive - Products 138 Q4810503K1 Shopped [Pst Yr] - Car Dealership - Website - Ford/Lincoln Automotive - Products 139 Q4810505K1 Shopped [Pst Yr] - Car Dealership - Website - Honda Automotive - Products 140 Q4810506K1 Shopped [Pst Yr] - Car Dealership - Website - Hyundai Automotive - Products 141 Q4810507K1 Shopped [Pst Yr] - Car Dealership - Website - Kia Automotive - Products 142 Q4810508K1 Shopped [Pst Yr] - Car Dealership - Website - Mazda Automotive - Products 143 Q4810509K1 Shopped [Pst Yr] - Car Dealership - Website - Nissan/Infiniti Automotive - Products 144 Q4810510K1 Shopped [Pst Yr] - Car Dealership - Website - Toyota/Lexus Automotive - Products 145 Q4810514K1 Shopped [Pst Yr] - Car Dealership - Website - Volkswagen (!) Automotive - Products 146 Q471030C03 SiriusXM Subscription - In vehicle - Have Automotive - Products 147 Q471030C04 SiriusXM Subscription - Home or portable radio - Have Automotive - Products 148 Q3900600C1 Audio used while in vehicle [M Oft] - AM/FM radio Automotive - Products 149 Q3900600C2 Audio used while in vehicle [M Oft] - HD radio (digital AM/FM) Automotive - Products 150 Q3900600C3 Audio used while in vehicle [M Oft] - SiriusXM satellite radio Automotive - Products 151 Q3900600C4 Audio used while in vehicle [M Oft] - Owned music (e.g. digital music, CDs) Automotive - Products 152 Q3900600C5 Audio used while in vehicle [M Oft] - Podcast (!) Automotive - Products 153 Q3900600C7 Audio used while in vehicle [M Oft] - Streaming audio service (e.g. Spotify) Automotive - Products 154 Q3900501C1 Audio used while in vehicle [Pst Mth] - AM/FM radio Automotive - Products 155 Q3900502C1 Audio used while in vehicle [Pst Mth] - HD radio (digital AM/FM) Automotive - Products 156 Q3900503C1 Audio used while in vehicle [Pst Mth] - SiriusXM satellite radio Automotive - Products 157 Q3900504C1 Audio used while in vehicle [Pst Mth] - Owned music Automotive - Products 158 Q3900505C1 Audio used while in vehicle [Pst Mth] - Podcast Automotive - Products 159 Q3900506C1 Audio used while in vehicle [Pst Mth] - Radio station online streaming Automotive - Products 160 Q3900507C1 Audio used while in vehicle [Pst Mth] - Streaming audio service (e.g. Spotify) Automotive - Products 161 Q4800101K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Collision repair/body work - Car dealer Automotive - Service

162 Q4800101K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Collision repair/body work - Specialty shop Automotive - Service

Where Maintenance Last Done - Vehicle Driven [M Oft] - Collision repair/body work - Yourself/Family or 163 Q4800101I5 Automotive - Service friend

164 Q4800102K2 Where Maintenance Last Done - Vehicle Driven [M Oft] - Oil change/lube - Gas station/Service centre Automotive - Service

165 Q4800102K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Oil change/lube - Car dealer Automotive - Service

Order Variable Description Category CONSUMPTION 166 Q4800102K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Oil change/lube - Specialty shop Automotive - Service

167 Q4800102I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Oil change/lube - Yourself/Family or friend Automotive - Service

168 Q4800103K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Paint job - Car dealer Automotive - Service 169 Q4800103K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Paint job - Specialty shop Automotive - Service 170 Q4800103I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Paint job - Yourself/Family or friend Automotive - Service Where Maintenance Last Done - Vehicle Driven [M Oft] - Performance enhancement (any) - Gas 171 Q4800104K2 Automotive - Service station/Service centre (!)

172 Q4800104K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Performance enhancement (any) - Car dealer Automotive - Service

173 Q4800104K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Performance enhancement (any) - Specialty shop Automotive - Service

Where Maintenance Last Done - Vehicle Driven [M Oft] - Performance enhancement (any) - 174 Q4800104I5 Automotive - Service Yourself/Family or friend

175 Q4800105K2 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair brakes - Gas station/Service centre Automotive - Service

176 Q4800105K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair brakes - Car dealer Automotive - Service 177 Q4800105K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair brakes - Specialty shop Automotive - Service

178 Q4800105I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair brakes - Yourself/Family or friend Automotive - Service

179 Q4800106K2 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair transmission - Gas station/Service centre Automotive - Service

180 Q4800106K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair transmission - Car dealer Automotive - Service 181 Q4800106K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair transmission - Specialty shop Automotive - Service

182 Q4800106I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Repair transmission - Yourself/Family or friend (!) Automotive - Service

Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace muffler/shocks - Gas station/Service 183 Q4800107K2 Automotive - Service centre 184 Q4800107K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace muffler/shocks - Car dealer Automotive - Service

185 Q4800107K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace muffler/shocks - Specialty shop Automotive - Service

186 Q4800107I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace muffler/shocks - Yourself/Family or friend Automotive - Service

187 Q4800108K2 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace tires - Gas station/Service centre Automotive - Service

188 Q4800108K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace tires - Car dealer Automotive - Service 189 Q4800108K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace tires - Specialty shop Automotive - Service

190 Q4800108I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace tires - Yourself/Family or friend Automotive - Service

Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace windshield - Gas station/Service centre 191 Q4800109K2 Automotive - Service (!) 192 Q4800109K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace windshield - Car dealer Automotive - Service 193 Q4800109K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace windshield - Specialty shop Automotive - Service

194 Q4800109I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Replace windshield - Yourself/Family or friend Automotive - Service

195 Q4800110K2 Where Maintenance Last Done - Vehicle Driven [M Oft] - Rust protection - Gas station/Service centre Automotive - Service

196 Q4800110K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Rust protection - Car dealer Automotive - Service 197 Q4800110K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Rust protection - Specialty shop Automotive - Service

198 Q4800110I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Rust protection - Yourself/Family or friend Automotive - Service

199 Q4800111K2 Where Maintenance Last Done - Vehicle Driven [M Oft] - Tune up - Gas station/Service centre Automotive - Service 200 Q4800111K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Tune up - Car dealer Automotive - Service 201 Q4800111K4 Where Maintenance Last Done - Vehicle Driven [M Oft] - Tune up - Specialty shop Automotive - Service 202 Q4800111I5 Where Maintenance Last Done - Vehicle Driven [M Oft] - Tune up - Yourself/Family or friend Automotive - Service Where Maintenance Last Done - Vehicle Driven [M Oft] - Other major repair job (over $200) - Gas 203 Q4800112K2 Automotive - Service station/Service centre

204 Q4800112K3 Where Maintenance Last Done - Vehicle Driven [M Oft] - Other major repair job (over $200) - Car dealer Automotive - Service

Where Maintenance Last Done - Vehicle Driven [M Oft] - Other major repair job (over $200) - Specialty 205 Q4800112K4 Automotive - Service shop Where Maintenance Last Done - Vehicle Driven [M Oft] - Other major repair job (over $200) - 206 Q4800112I5 Automotive - Service Yourself/Family or friend 207 Q4800201C1 Shopped [Pst Yr] - Automotive Parts or Service - Active Green & Ross (!) Automotive - Service 208 Q4800204C1 Shopped [Pst Yr] - Automotive Parts or Service - Canadian Tire/Pit Stop Automotive - Service 209 Q4800205C1 Shopped [Pst Yr] - Automotive Parts or Service - Costco Automotive - Service 210 Q4800206C1 Shopped [Pst Yr] - Automotive Parts or Service - GM Goodwrench Automotive - Service 211 Q4800208C1 Shopped [Pst Yr] - Automotive Parts or Service - Midas Auto Service Experts (!) Automotive - Service 212 Q4800210C1 Shopped [Pst Yr] - Automotive Parts or Service - Mr. Lube Automotive - Service 213 Q4800211C1 Shopped [Pst Yr] - Automotive Parts or Service - NAPA Auto Parts Automotive - Service 214 Q4800212C1 Shopped [Pst Yr] - Automotive Parts or Service - OK Tire Automotive - Service 215 Q4800213C1 Shopped [Pst Yr] - Automotive Parts or Service - PartSource Automotive - Service 216 Q4800214C1 Shopped [Pst Yr] - Automotive Parts or Service - Speedy Auto Glass Automotive - Service 217 Q4800216C1 Shopped [Pst Yr] - Automotive Parts or Service - Walmart Automotive - Service 218 Q4800217C1 Shopped [Pst Yr] - Automotive Parts or Service - Car dealership (excl. GM Goodwrench) Automotive - Service 219 Q4800218C1 Shopped [Pst Yr] - Automotive Parts or Service - Consumer-to-consumer website (!) Automotive - Service 220 Q4820101C1 Bought Fuel [Pst Mth] - Gas Stations - Canadian Tire Automotive - Service 221 Q4820102C1 Bought Fuel [Pst Mth] - Gas Stations - Chevron Automotive - Service 222 Q4820103C1 Bought Fuel [Pst Mth] - Gas Stations - Esso Automotive - Service 223 Q4820104C1 Bought Fuel [Pst Mth] - Gas Stations - Husky/Mohawk Automotive - Service 224 Q4820105C1 Bought Fuel [Pst Mth] - Gas Stations - Petro Canada Automotive - Service 225 Q4820106C1 Bought Fuel [Pst Mth] - Gas Stations - Shell Automotive - Service 226 Q4820107C1 Bought Fuel [Pst Mth] - Gas Stations - Other gas stations Automotive - Service 227 Q4820201K1 Frequency of Visiting [Pst Mth] - Gas Stations - Canadian Tire - Once a month Automotive - Service 228 Q4820201K2 Frequency of Visiting [Pst Mth] - Gas Stations - Canadian Tire - 2-3 times a month Automotive - Service

Order Variable Description Category CONSUMPTION 229 Q4820201K3 Frequency of Visiting [Pst Mth] - Gas Stations - Canadian Tire - Once a week or more (!) Automotive - Service 230 Q4820202K1 Frequency of Visiting [Pst Mth] - Gas Stations - Chevron - Once a month Automotive - Service 231 Q4820202K4 Frequency of Visiting [Pst Mth] - Gas Stations - Chevron - 2-3 times a month or more Automotive - Service 232 Q4820203K1 Frequency of Visiting [Pst Mth] - Gas Stations - Esso - Once a month Automotive - Service 233 Q4820203K2 Frequency of Visiting [Pst Mth] - Gas Stations - Esso - 2-3 times a month Automotive - Service 234 Q4820203K3 Frequency of Visiting [Pst Mth] - Gas Stations - Esso - Once a week or more Automotive - Service 235 Q4820204K1 Frequency of Visiting [Pst Mth] - Gas Stations - Husky/Mohawk - Once a month Automotive - Service 236 Q4820204K4 Frequency of Visiting [Pst Mth] - Gas Stations - Husky/Mohawk - 2-3 times a month or more Automotive - Service 237 Q4820205K1 Frequency of Visiting [Pst Mth] - Gas Stations - Petro Canada - Once a month Automotive - Service 238 Q4820205K2 Frequency of Visiting [Pst Mth] - Gas Stations - Petro Canada - 2-3 times a month Automotive - Service 239 Q4820205K3 Frequency of Visiting [Pst Mth] - Gas Stations - Petro Canada - Once a week or more Automotive - Service 240 Q4820206K1 Frequency of Visiting [Pst Mth] - Gas Stations - Shell - Once a month Automotive - Service 241 Q4820206K2 Frequency of Visiting [Pst Mth] - Gas Stations - Shell - 2-3 times a month Automotive - Service 242 Q4820206K3 Frequency of Visiting [Pst Mth] - Gas Stations - Shell - Once a week or more Automotive - Service 243 Q4820207K1 Frequency of Visiting [Pst Mth] - Gas Stations - Other gas stations - Once a month Automotive - Service 244 Q4820207K2 Frequency of Visiting [Pst Mth] - Gas Stations - Other gas stations - 2-3 times a month Automotive - Service 245 Q4820207K3 Frequency of Visiting [Pst Mth] - Gas Stations - Other gas stations - Once a week or more Automotive - Service 246 Q4960100K1 In-Town Travel (as Driver or Passenger) [Pst Mth] - None/don't drive Automotive - Service 247 Q4960100K2 In-Town Travel (as Driver or Passenger) [Pst Mth] - Less than 15 km Automotive - Service 248 Q4960100K3 In-Town Travel (as Driver or Passenger) [Pst Mth] - 15 to 24 km Automotive - Service 249 Q4960100K4 In-Town Travel (as Driver or Passenger) [Pst Mth] - 25 to 49 km Automotive - Service 250 Q4960100K5 In-Town Travel (as Driver or Passenger) [Pst Mth] - 50 to 74 km Automotive - Service 251 Q4960100K6 In-Town Travel (as Driver or Passenger) [Pst Mth] - 75 to 149 km Automotive - Service 252 Q4960100K7 In-Town Travel (as Driver or Passenger) [Pst Mth] - 150 to 249 km Automotive - Service 253 Q4960100K8 In-Town Travel (as Driver or Passenger) [Pst Mth] - 250 to 500 km Automotive - Service 254 Q4960100K9 In-Town Travel (as Driver or Passenger) [Pst Mth] - More than 500 km Automotive - Service 255 Q4960100I0 In-Town Travel (as Driver or Passenger) [Pst Mth] - 1+ Automotive - Service 256 Q4960100A0 In-Town Travel (as Driver or Passenger) [Pst Mth] - 1+ (Kilometres) Automotive - Service Kilometres 257 Q4960200K1 In-Town Travel (as Driver or Passenger) [Pst Wk] - None/don't drive Automotive - Service 258 Q4960200K2 In-Town Travel (as Driver or Passenger) [Pst Wk] - Less than 15 km Automotive - Service 259 Q4960200K3 In-Town Travel (as Driver or Passenger) [Pst Wk] - 15 to 24 km Automotive - Service 260 Q4960200K4 In-Town Travel (as Driver or Passenger) [Pst Wk] - 25 to 49 km Automotive - Service 261 Q4960200K5 In-Town Travel (as Driver or Passenger) [Pst Wk] - 50 to 74 km Automotive - Service 262 Q4960200K6 In-Town Travel (as Driver or Passenger) [Pst Wk] - 75 to 149 km Automotive - Service 263 Q4960200K7 In-Town Travel (as Driver or Passenger) [Pst Wk] - 150 to 249 km Automotive - Service 264 Q4960200K8 In-Town Travel (as Driver or Passenger) [Pst Wk] - 250 to 500 km Automotive - Service 265 Q4960200K9 In-Town Travel (as Driver or Passenger) [Pst Wk] - More than 500 km Automotive - Service 266 Q4960200I0 In-Town Travel (as Driver or Passenger) [Pst Wk] - 1+ Automotive - Service 267 Q4960200A0 In-Town Travel (as Driver or Passenger) [Pst Wk] - 1+ (Kilometres) Automotive - Service Kilometres 268 Q4960300I0 In-Town Travel - People in Vehicle [Lst Trip] - 1+ Automotive - Service 269 Q4960300A0 In-Town Travel - People in Vehicle [Lst Trip] - 1+ (People) Automotive - Service People 270 Q5300500K2 Value - Involved In [Pst Yr] - Business Purchase Decision - $1-$499 Business 271 Q5300500K3 Value - Involved In [Pst Yr] - Business Purchase Decision - $500-$1,999 Business 272 Q5300500K4 Value - Involved In [Pst Yr] - Business Purchase Decision - $2,000-$4,999 Business 273 Q5300500K5 Value - Involved In [Pst Yr] - Business Purchase Decision - $5,000-$9,999 Business 274 Q5300500K6 Value - Involved In [Pst Yr] - Business Purchase Decision - $10,000-$24,999 Business 275 Q530050K10 Value - Involved In [Pst Yr] - Business Purchase Decision - $25,000-$99,999 Business 276 Q5300500K9 Value - Involved In [Pst Yr] - Business Purchase Decision - $100,000 or more Business 277 Q5300500I0 Value - Involved In [Pst Yr] - Business Purchase Decision - 1+ Business 278 Q5300500A0 Value - Involved In [Pst Yr] - Business Purchase Decision - 1+ (Dollars) Business Dollars Area Involvement Level - Business Purchase Decision - Advertising/communication services - No direct 279 Q5300601C1 Business involvement Area Involvement Level - Business Purchase Decision - Advertising/communication services - I am 280 Q5300601C5 Business consulted/I recommend

281 Q5300601C4 Area Involvement Level - Business Purchase Decision - Advertising/communication services - I authorize Business

282 Q5300602C1 Area Involvement Level - Business Purchase Decision - Business travel - No direct involvement Business

283 Q5300602C5 Area Involvement Level - Business Purchase Decision - Business travel - I am consulted/I recommend Business

284 Q5300602C4 Area Involvement Level - Business Purchase Decision - Business travel - I authorize Business Area Involvement Level - Business Purchase Decision - Computer hardware/software - No direct 285 Q5300603C1 Business involvement

286 Q5300603C5 Area Involvement Level - Business Purchase Decision - Computer hardware/software - I am consulted Business

287 Q5300603C4 Area Involvement Level - Business Purchase Decision - Computer hardware/software - I authorize Business

Area Involvement Level - Business Purchase Decision - Computer online/Internet services - No direct 288 Q5300604C1 Business involvement Area Involvement Level - Business Purchase Decision - Computer online/Internet services - I am 289 Q5300604C5 Business consulted/I recommend

290 Q5300604C4 Area Involvement Level - Business Purchase Decision - Computer online/Internet services - I authorize Business

291 Q5300605C1 Area Involvement Level - Business Purchase Decision - Convention arrangements - No direct involvement Business

Area Involvement Level - Business Purchase Decision - Convention arrangements - I am consulted/I 292 Q5300605C5 Business recommend 293 Q5300605C4 Area Involvement Level - Business Purchase Decision - Convention arrangements - I authorize Business Area Involvement Level - Business Purchase Decision - Corporate events/team building - No direct 294 Q5300606C1 Business involvement Area Involvement Level - Business Purchase Decision - Corporate events/team building - I am consulted/I 295 Q5300606C5 Business recommend

296 Q5300606C4 Area Involvement Level - Business Purchase Decision - Corporate events/team building - I authorize Business

297 Q5300607C1 Area Involvement Level - Business Purchase Decision - Courier services - No direct involvement Business

Order Variable Description Category CONSUMPTION

298 Q5300607C2 Area Involvement Level - Business Purchase Decision - Courier services - I am consulted/I recommend Business

299 Q5300607C4 Area Involvement Level - Business Purchase Decision - Courier services - I authorize Business Area Involvement Level - Business Purchase Decision - Employee education/training - No direct 300 Q5300608C1 Business involvement Area Involvement Level - Business Purchase Decision - Employee education/training - I am consulted/I 301 Q5300608C5 Business recommend

302 Q5300608C4 Area Involvement Level - Business Purchase Decision - Employee education/training - I authorize Business

Area Involvement Level - Business Purchase Decision - Handheld communications devices - No direct 303 Q5300609C1 Business involvement Area Involvement Level - Business Purchase Decision - Handheld communications devices - I am 304 Q5300609C5 Business consulted/I recommend

305 Q5300609C4 Area Involvement Level - Business Purchase Decision - Handheld communications devices - I authorize Business

306 Q5300610C1 Area Involvement Level - Business Purchase Decision - Office equipment - No direct involvement Business

307 Q5300610C5 Area Involvement Level - Business Purchase Decision - Office equipment - I am consulted/I recommend Business

308 Q5300610C4 Area Involvement Level - Business Purchase Decision - Office equipment - I authorize Business

309 Q5300611C1 Area Involvement Level - Business Purchase Decision - Office food catering - No direct involvement Business

310 Q5300611C5 Area Involvement Level - Business Purchase Decision - Office food catering - I am consulted/I recommend Business

311 Q5300611C4 Area Involvement Level - Business Purchase Decision - Office food catering - I authorize Business 312 Q5300612C1 Area Involvement Level - Business Purchase Decision - Office furniture - No direct involvement Business

313 Q5300612C5 Area Involvement Level - Business Purchase Decision - Office furniture - I am consulted/I recommend Business

314 Q5300612C4 Area Involvement Level - Business Purchase Decision - Office furniture - I authorize Business 315 Q5300613C1 Area Involvement Level - Business Purchase Decision - Office supplies - No direct involvement Business

316 Q5300613C5 Area Involvement Level - Business Purchase Decision - Office supplies - I am consulted/I recommend Business

317 Q5300613C4 Area Involvement Level - Business Purchase Decision - Office supplies - I authorize Business Area Involvement Level - Business Purchase Decision - Office telephone systems/long distance service - 318 Q5300614C1 Business No direct involvement Area Involvement Level - Business Purchase Decision - Office telephone systems/long distance service - I 319 Q5300614C5 Business am consulted/I recommend Area Involvement Level - Business Purchase Decision - Office telephone systems/long distance service - I 320 Q5300614C4 Business authorize 321 Q5300615C1 Area Involvement Level - Business Purchase Decision - Payroll services - No direct involvement Business

322 Q5300615C5 Area Involvement Level - Business Purchase Decision - Payroll services - I am consulted/I recommend Business

323 Q5300615C4 Area Involvement Level - Business Purchase Decision - Payroll services - I authorize Business

324 Q5300616C1 Area Involvement Level - Business Purchase Decision - Personnel agencies - No direct involvement Business

325 Q5300616C5 Area Involvement Level - Business Purchase Decision - Personnel agencies - I am consulted/I recommend Business

326 Q5300616C4 Area Involvement Level - Business Purchase Decision - Personnel agencies - I authorize Business

327 Q5300617C1 Area Involvement Level - Business Purchase Decision - Professional services - No direct involvement Business

328 Q5300617C5 Area Involvement Level - Business Purchase Decision - Professional services - I am consulted/I recommend Business

329 Q5300617C4 Area Involvement Level - Business Purchase Decision - Professional services - I authorize Business

330 Q5300618C1 Area Involvement Level - Business Purchase Decision - Security services (any) - No direct involvement Business

Area Involvement Level - Business Purchase Decision - Security services (any) - I am consulted/I 331 Q5300618C5 Business recommend 332 Q5300618C4 Area Involvement Level - Business Purchase Decision - Security services (any) - I authorize Business Area Involvement Level - Business Purchase Decision - Tools/equipment/farm equipment (rent or buy) - No 333 Q5300619C1 Business direct involvement Area Involvement Level - Business Purchase Decision - Tools/equipment/farm equipment (rent or buy) - I 334 Q5300619C2 Business am consulted/I recommend Area Involvement Level - Business Purchase Decision - Tools/equipment/farm equipment (rent or buy) - I 335 Q5300619C3 Business authorize 336 Q530070C01 Own a Business - Home based business Business 337 Q530070C02 Own a Business - Small business with under 20 employees (not home based) Business 338 Q530110C01 Employees at Your Location - 1-4 people Business 339 Q530110C02 Employees at Your Location - 5-9 people Business 340 Q530110C03 Employees at Your Location - 10-24 people Business 341 Q530110C04 Employees at Your Location - 25-49 people Business 342 Q530110C05 Employees at Your Location - 50-99 people Business 343 Q530110C06 Employees at Your Location - 100-249 people Business 344 Q530110C07 Employees at Your Location - 250-499 people Business 345 Q530110C08 Employees at Your Location - 500 or more Business 346 Q5301100I0 Employees at Your Location - 1+ Business 347 Q5301100A0 Employees at Your Location - 1+ (People) Business People 348 Q530120C01 Employees in Organization - 1-4 people Business 349 Q530120C02 Employees in Organization - 5-9 people Business 350 Q530120C03 Employees in Organization - 10-24 people Business 351 Q530120C04 Employees in Organization - 25-49 people Business 352 Q530120C05 Employees in Organization - 50-99 people Business 353 Q530120C06 Employees in Organization - 100-249 people Business 354 Q530120C07 Employees in Organization - 250-499 people Business 355 Q530120C08 Employees in Organization - 500 or more Business 356 Q5301200I0 Employees in Organization - 1+ Business

Order Variable Description Category CONSUMPTION 357 Q5301200A0 Employees in Organization - 1+ (People) Business People 358 Q5200101C1 Used [Pst Yr] - BMO Bank of Montreal - Principal institution Finance - Banking 359 Q5200101C2 Used [Pst Yr] - BMO Bank of Montreal - Non-principal institution Finance - Banking 360 Q5200102C1 Used [Pst Yr] - Caisse Populaire Desjardins - Principal institution Finance - Banking 361 Q5200102C2 Used [Pst Yr] - Caisse Populaire Desjardins - Non-principal institution Finance - Banking 362 Q5200103C1 Used [Pst Yr] - CIBC - Principal institution Finance - Banking 363 Q5200103C2 Used [Pst Yr] - CIBC - Non-principal institution Finance - Banking 364 Q5200106C1 Used [Pst Yr] - National Bank of Canada - Principal institution Finance - Banking 365 Q5200106C2 Used [Pst Yr] - National Bank of Canada - Non-principal institution Finance - Banking 366 Q5200107C1 Used [Pst Yr] - Simplii Financial - Principal institution Finance - Banking 367 Q5200107C2 Used [Pst Yr] - Simplii Financial - Non-principal institution Finance - Banking 368 Q5200108C1 Used [Pst Yr] - RBC Royal Bank - Principal institution Finance - Banking 369 Q5200108C2 Used [Pst Yr] - RBC Royal Bank - Non-principal institution Finance - Banking 370 Q5200109C1 Used [Pst Yr] - Scotiabank - Principal institution Finance - Banking 371 Q5200109C2 Used [Pst Yr] - Scotiabank - Non-principal institution Finance - Banking 372 Q5200110C1 Used [Pst Yr] - Tangerine - Principal institution (!) Finance - Banking 373 Q5200110C2 Used [Pst Yr] - Tangerine - Non-principal institution Finance - Banking 374 Q5200111C1 Used [Pst Yr] - TD Canada Trust - Principal institution Finance - Banking 375 Q5200111C2 Used [Pst Yr] - TD Canada Trust - Non-principal institution Finance - Banking 376 Q5200112C2 Used [Pst Yr] - Other online/Internet bank - Non-principal institution Finance - Banking 377 Q5200115C1 Used [Pst Yr] - Other - Banks - Principal institution (!) Finance - Banking 378 Q5200115C2 Used [Pst Yr] - Other - Banks - Non-principal institution Finance - Banking 379 Q5200114C1 Used [Pst Yr] - Other - Credit unions/caisses populaires/d'économie - Principal institution Finance - Banking 380 Q5200114C2 Used [Pst Yr] - Other - Credit unions/caisses populaires/d'économie - Non-principal institution Finance - Banking 381 Q5201101C1 Used [Pst Mth] - Financial Services - Automated bank teller machine Finance - Banking 382 Q5201102C1 Used [Pst Mth] - Financial Services - Debit card for purchases Finance - Banking 383 Q5201103C1 Used [Pst Mth] - Financial Services - Gas station quick pay card Finance - Banking 384 Q5201104K1 Used [Pst Mth] - Financial Services - Mobile/e-payment for purchases Finance - Banking 385 Q5201105C1 Used [Pst Mth] - Financial Services - Telephone banking Finance - Banking 386 Q5201106C1 Used [Pst Mth] - Financial Services - Online/Internet banking Finance - Banking 387 Q5201107C1 Used [Pst Mth] - Financial Services - Online/Internet stock trading Finance - Banking

388 Q5201201K1 Frequency of Using [Pst Mth] - Financial Services - Automated bank teller machine - Once a month Finance - Banking

389 Q5201201K2 Frequency of Using [Pst Mth] - Financial Services - Automated bank teller machine - 2-3 times a month Finance - Banking

390 Q5201201K3 Frequency of Using [Pst Mth] - Financial Services - Automated bank teller machine - Once a week or more Finance - Banking

391 Q5201202K1 Frequency of Using [Pst Mth] - Financial Services - Debit card for purchases - Once a month Finance - Banking

392 Q5201202K2 Frequency of Using [Pst Mth] - Financial Services - Debit card for purchases - 2-3 times a month Finance - Banking

393 Q5201202K3 Frequency of Using [Pst Mth] - Financial Services - Debit card for purchases - Once a week or more Finance - Banking

394 Q5201203K1 Frequency of Using [Pst Mth] - Financial Services - Gas station quick pay card - Once a month Finance - Banking

395 Q5201203K2 Frequency of Using [Pst Mth] - Financial Services - Gas station quick pay card - 2-3 times a month Finance - Banking

396 Q5201203K3 Frequency of Using [Pst Mth] - Financial Services - Gas station quick pay card - Once a week or more Finance - Banking

397 Q5201204K1 Frequency of Using [Pst Mth] - Financial Services - Mobile/e-payment for purchases - Once a month Finance - Banking

398 Q5201204K2 Frequency of Using [Pst Mth] - Financial Services - Mobile/e-payment for purchases - 2-3 times a month Finance - Banking

399 Q5201204K3 Frequency of Using [Pst Mth] - Financial Services - Mobile/e-payment for purchases - Once a week or more Finance - Banking

400 Q5201205K1 Frequency of Using [Pst Mth] - Financial Services - Telephone banking - Once a month Finance - Banking 401 Q5201205K2 Frequency of Using [Pst Mth] - Financial Services - Telephone banking - 2-3 times a month Finance - Banking 402 Q5201205K3 Frequency of Using [Pst Mth] - Financial Services - Telephone banking - Once a week or more Finance - Banking 403 Q5201206K1 Frequency of Using [Pst Mth] - Financial Services - Online/Internet banking - Once a month Finance - Banking 404 Q5201206K2 Frequency of Using [Pst Mth] - Financial Services - Online/Internet banking - 2-3 times a month Finance - Banking

405 Q5201206K3 Frequency of Using [Pst Mth] - Financial Services - Online/Internet banking - Once a week or more Finance - Banking

406 Q5201207K1 Frequency of Using [Pst Mth] - Financial Services - Online/Internet stock trading - Once a month Finance - Banking

407 Q5201207K2 Frequency of Using [Pst Mth] - Financial Services - Online/Internet stock trading - 2-3 times a month Finance - Banking

408 Q5201207K3 Frequency of Using [Pst Mth] - Financial Services - Online/Internet stock trading - Once a week or more Finance - Banking

409 Q5201401C1 Credit Cards - American Express - Standard Finance - Banking 410 Q5201402C1 Credit Cards - American Express - Gold/Platinum etc. Finance - Banking 411 Q5201403C1 Credit Cards - Mastercard - Standard Finance - Banking 412 Q5201404C1 Credit Cards - Mastercard - Gold/Platinum etc. Finance - Banking 413 Q5201405C1 Credit Cards - Visa - Standard Finance - Banking 414 Q5201406C1 Credit Cards - Visa - Gold/Platinum etc. Finance - Banking 415 Q5201410C1 Credit Cards - Gas service station card Finance - Banking 416 Q5201407C1 Credit Cards - Hudson's Bay Finance - Banking 417 Q5201409C1 Credit Cards - Other department store card Finance - Banking 418 Q5201411C1 Credit Cards - Travel & entertainment card Finance - Banking 419 Q5211100K1 Value - Personal Debts & Liabilities (incl. Mortgages) - None/no debts or liabilities Finance - Banking 420 Q5211100K2 Value - Personal Debts & Liabilities (incl. Mortgages) - $1 to $15,000 Finance - Banking 421 Q5211100K3 Value - Personal Debts & Liabilities (incl. Mortgages) - $15,001 to $25,000 Finance - Banking 422 Q5211100K4 Value - Personal Debts & Liabilities (incl. Mortgages) - $25,001 to $50,000 Finance - Banking 423 Q5211100K5 Value - Personal Debts & Liabilities (incl. Mortgages) - $50,001 to $100,000 Finance - Banking 424 Q5211100K6 Value - Personal Debts & Liabilities (incl. Mortgages) - $100,001 to $200,000 Finance - Banking 425 Q5211100K7 Value - Personal Debts & Liabilities (incl. Mortgages) - $200,001 to $300,000 Finance - Banking 426 Q5211100K8 Value - Personal Debts & Liabilities (incl. Mortgages) - $300,001 to $500,000 Finance - Banking 427 Q5211100K9 Value - Personal Debts & Liabilities (incl. Mortgages) - $500,001 or more Finance - Banking

Order Variable Description Category CONSUMPTION 428 Q5211100I0 Value - Personal Debts & Liabilities (incl. Mortgages) - 1+ Finance - Banking 429 Q5211100A0 Value - Personal Debts & Liabilities (incl. Mortgages) - 1+ (Dollars) Finance - Banking Dollars 430 Q5211300K1 Value - Personal Debts & Liabilities (excl. Mortgages) - None/no debts or liabilities Finance - Banking 431 Q5211300K2 Value - Personal Debts & Liabilities (excl. Mortgages) - $1 to $15,000 Finance - Banking 432 Q5211300K3 Value - Personal Debts & Liabilities (excl. Mortgages) - $15,001 to $25,000 Finance - Banking 433 Q5211300K4 Value - Personal Debts & Liabilities (excl. Mortgages) - $25,001 to $50,000 Finance - Banking 434 Q5211300K5 Value - Personal Debts & Liabilities (excl. Mortgages) - $50,001 to $100,000 Finance - Banking 435 Q5211300K6 Value - Personal Debts & Liabilities (excl. Mortgages) - $100,001 or more Finance - Banking 436 Q5211300I0 Value - Personal Debts & Liabilities (excl. Mortgages) - 1+ Finance - Banking 437 Q5211300A0 Value - Personal Debts & Liabilities (excl. Mortgages) - 1+ (Dollars) Finance - Banking Dollars 438 Q521120C02 Used [Pst Yr] - Cash Advance Service - Yes Finance - Banking 439 Q520150C01 Donations [Pst Yr] - Charities - Nothing Finance - Charity Donations 440 Q520150C02 Donations [Pst Yr] - Charities - $1 - $20 Finance - Charity Donations 441 Q520150C03 Donations [Pst Yr] - Charities - $21 - $50 Finance - Charity Donations 442 Q520150C04 Donations [Pst Yr] - Charities - $51 - $100 Finance - Charity Donations 443 Q520150C05 Donations [Pst Yr] - Charities - $101 - $500 Finance - Charity Donations 444 Q520150C06 Donations [Pst Yr] - Charities - More than $500 Finance - Charity Donations 445 Q5201500I0 Donations [Pst Yr] - Charities - 1+ Finance - Charity Donations 446 Q5201500A0 Donations [Pst Yr] - Charities - 1+ (Dollars) Finance - Charity Donations Dollars 447 Q5200901C1 Insurance Services [Pst 2 Yrs] - Automobile insurance Finance - Insurance 448 Q5200902C1 Insurance Services [Pst 2 Yrs] - Group health/disability insurance Finance - Insurance 449 Q5200903C1 Insurance Services [Pst 2 Yrs] - Group life insurance Finance - Insurance 450 Q5200904C1 Insurance Services [Pst 2 Yrs] - Home insurance Finance - Insurance 451 Q5200905C1 Insurance Services [Pst 2 Yrs] - Mortgage insurance Finance - Insurance 452 Q5200906C1 Insurance Services [Pst 2 Yrs] - Pet insurance Finance - Insurance 453 Q5200907C1 Insurance Services [Pst 2 Yrs] - Private disability/health insurance Finance - Insurance 454 Q5200908C1 Insurance Services [Pst 2 Yrs] - Private life insurance Finance - Insurance 455 Q5200909C1 Insurance Services [Pst 2 Yrs] - Travel insurance (any) Finance - Insurance 456 Q5200910C1 Insurance Services [Pst 2 Yrs] - Other insurance Finance - Insurance 457 Q5201001C1 Switched [Pst 2 Yrs] - Insurance Services - Automobile insurance Finance - Insurance 458 Q5201002C1 Switched [Pst 2 Yrs] - Insurance Services - Group health/disability insurance Finance - Insurance 459 Q5201003C1 Switched [Pst 2 Yrs] - Insurance Services - Group life insurance (!) Finance - Insurance 460 Q5201004C1 Switched [Pst 2 Yrs] - Insurance Services - Home insurance Finance - Insurance 461 Q5201009C1 Switched [Pst 2 Yrs] - Insurance Services - Travel insurance (!) Finance - Insurance 462 Q5200301C1 Used Financial Institutions - Investments - Bank Finance - Investments 463 Q5200302C1 Used Financial Institutions - Investments - Credit union/caisses populaires/d'économie Finance - Investments 464 Q5200303C1 Used Financial Institutions - Investments - Discount broker Finance - Investments 465 Q5200304C1 Used Financial Institutions - Investments - Financial planner Finance - Investments 466 Q5200305C1 Used Financial Institutions - Investments - Full service investment broker Finance - Investments 467 Q5200306C1 Used Financial Institutions - Investments - Insurance company Finance - Investments 468 Q5200307C1 Used Financial Institutions - Investments - Mutual fund company Finance - Investments 469 Q5200308C1 Used Financial Institutions - Investments - Trust company (!) Finance - Investments 470 Q520040C02 Switched [Pst 2 Yrs] - Investment Institution Finance - Investments 471 Q5200501C1 Financial Services/Investments - Automobile loan Finance - Investments 472 Q5200502C1 Financial Services/Investments - Banking services package Finance - Investments 473 Q5200504C1 Financial Services/Investments - Canada Savings Bonds Finance - Investments 474 Q5200506C1 Financial Services/Investments - Guaranteed Investment Certificates Finance - Investments 475 Q5200507C1 Financial Services/Investments - Investment real estate Finance - Investments 476 Q5200508C1 Financial Services/Investments - Mortgage Finance - Investments 477 Q5200509C1 Financial Services/Investments - Mutual funds Finance - Investments 478 Q5200510C1 Financial Services/Investments - Personal line of credit Finance - Investments 479 Q5200511C1 Financial Services/Investments - Personal overdraft protection Finance - Investments 480 Q5200512C1 Financial Services/Investments - Registered Education Savings Plan (RESP) Finance - Investments 481 Q5200513C1 Financial Services/Investments - Registered Retirement Income Fund (RRIF) Finance - Investments 482 Q5200514C1 Financial Services/Investments - Registered Retirement Savings Plan (RRSP) Finance - Investments 483 Q5200516C1 Financial Services/Investments - RSP loan Finance - Investments 484 Q5200517C1 Financial Services/Investments - Senior services bank plan Finance - Investments 485 Q5200519C1 Financial Services/Investments - Stocks Finance - Investments 486 Q5200524C1 Financial Services/Investments - TFSA Finance - Investments 487 Q5200520C1 Financial Services/Investments - Term deposits Finance - Investments 488 Q5200521C1 Financial Services/Investments - Will/estate planning Finance - Investments 489 Q5200522C1 Financial Services/Investments - Other bonds Finance - Investments 490 Q5200523C1 Financial Services/Investments - Other personal loan Finance - Investments 491 Q520080C01 Contributed Maximum Allowable Amount [M Rcnt] - RRSP - No Finance - Investments 492 Q520080C02 Contributed Maximum Allowable Amount [M Rcnt] - RRSP - Yes Finance - Investments 493 Q520080C03 Contributed Maximum Allowable Amount [M Rcnt] - RRSP - Don't have RRSP Finance - Investments 494 Q5210700K1 Contributed [Avg Yr] - RRSP - Don't have RRSP Finance - Investments 495 Q5210700K2 Contributed [Avg Yr] - RRSP - Under $2,500 Finance - Investments 496 Q5210700K3 Contributed [Avg Yr] - RRSP - $2,501 - $5,000 Finance - Investments 497 Q5210700K4 Contributed [Avg Yr] - RRSP - $5,001 - $10,000 Finance - Investments 498 Q5210700K5 Contributed [Avg Yr] - RRSP - Over $10,000 Finance - Investments 499 Q5210700I0 Contributed [Avg Yr] - RRSP - 1+ Finance - Investments 500 Q5210700A0 Contributed [Avg Yr] - RRSP - 1+ (Dollars) Finance - Investments Dollars 501 Q5211000K1 Value - Personal Savings & Investments - Nothing Finance - Investments 502 Q5211000K2 Value - Personal Savings & Investments - $1 to $5,000 Finance - Investments 503 Q5211000K3 Value - Personal Savings & Investments - $5,001 to $10,000 Finance - Investments 504 Q5211000K4 Value - Personal Savings & Investments - $10,001 to $20,000 Finance - Investments 505 Q5211000K5 Value - Personal Savings & Investments - $20,001 to $50,000 Finance - Investments 506 Q5211000K6 Value - Personal Savings & Investments - $50,001 to $100,000 Finance - Investments 507 Q5211000K7 Value - Personal Savings & Investments - $100,001 to $250,000 Finance - Investments 508 Q5211000K8 Value - Personal Savings & Investments - $250,001 to $500,000 Finance - Investments 509 Q5211000K9 Value - Personal Savings & Investments - Over $500,000 Finance - Investments 510 Q5211000I0 Value - Personal Savings & Investments - 1+ Finance - Investments 511 Q5211000A0 Value - Personal Savings & Investments - 1+ (Dollars) Finance - Investments Dollars 512 Q520070C01 Prepared By [M Rcnt] - Canadian Personal Tax Return - Self/friend/relative Finance - Tax & Wills

Order Variable Description Category CONSUMPTION 513 Q520070C02 Prepared By [M Rcnt] - Canadian Personal Tax Return - Accountant Finance - Tax & Wills 514 Q520070C03 Prepared By [M Rcnt] - Canadian Personal Tax Return - Professional financial advisor Finance - Tax & Wills 515 Q520070C04 Prepared By [M Rcnt] - Canadian Personal Tax Return - Tax preparation service Finance - Tax & Wills 516 Q520070C05 Prepared By [M Rcnt] - Canadian Personal Tax Return - Other type of service(s) Finance - Tax & Wills

517 Q520070C06 Prepared By [M Rcnt] - Canadian Personal Tax Return - Have never filed a Canadian income tax return Finance - Tax & Wills

518 Q521060C02 Online - How Filed [M Rcnt] - Canadian Personal Tax Return - Yes Finance - Tax & Wills 519 Q4500100K1 Drinks [Pst Wk] - Beer - None Alcohol 520 Q4500100K2 Drinks [Pst Wk] - Beer - 1-3 Alcohol 521 Q4500100K3 Drinks [Pst Wk] - Beer - 4-6 Alcohol 522 Q4500100K4 Drinks [Pst Wk] - Beer - 7-9 Alcohol 523 Q4500100K5 Drinks [Pst Wk] - Beer - 10-12 Alcohol 524 Q4500100K6 Drinks [Pst Wk] - Beer - More than 12 Alcohol 525 Q4500100I0 Drinks [Pst Wk] - Beer - 1+ Alcohol 526 Q4500100A0 Drinks [Pst Wk] - Beer - 1+ (Bottles, Cans or Glasses) Alcohol Bottles, Cans or Glasses 527 Q4500301K4 Brand Drink [M Oft/Freq] - Beer - Alexander Keith's (any) Alcohol 528 Q4500302K4 Brand Drink [M Oft/Freq] - Beer - Beck's Alcohol 529 Q4500303K4 Brand Drink [M Oft/Freq] - Beer - Black Label Alcohol 530 Q4500304K4 Brand Drink [M Oft/Freq] - Beer - Budweiser Alcohol 531 Q4500305K4 Brand Drink [M Oft/Freq] - Beer - Bud Light (any) Alcohol 532 Q4500306K4 Brand Drink [M Oft/Freq] - Beer - Carling (!) Alcohol 533 Q4500307K4 Brand Drink [M Oft/Freq] - Beer - Coors Light Alcohol 534 Q4500308K4 Brand Drink [M Oft/Freq] - Beer - Corona Alcohol 535 Q4500309K4 Brand Drink [M Oft/Freq] - Beer - Creemore Springs (any) Alcohol 536 Q4500310K4 Brand Drink [M Oft/Freq] - Beer - Guinness Alcohol 537 Q4500311K4 Brand Drink [M Oft/Freq] - Beer - Heineken Alcohol 538 Q4500312K4 Brand Drink [M Oft/Freq] - Beer - Kokanee Alcohol 539 Q4500313K4 Brand Drink [M Oft/Freq] - Beer - Labatt Blue Alcohol 540 Q4500314K4 Brand Drink [M Oft/Freq] - Beer - Labatt Blue Light Alcohol 541 Q4500316K4 Brand Drink [M Oft/Freq] - Beer - Miller Genuine Draft Alcohol 542 Q4500317K4 Brand Drink [M Oft/Freq] - Beer - Mill Street (any) Alcohol 543 Q4500318K4 Brand Drink [M Oft/Freq] - Beer - Molson Canadian Alcohol 544 Q4500319K4 Brand Drink [M Oft/Freq] - Beer - Molson Canadian Light Alcohol 545 Q4500320K4 Brand Drink [M Oft/Freq] - Beer - Molson Export Alcohol 546 Q4500321K4 Brand Drink [M Oft/Freq] - Beer - Molson Dry Alcohol 547 Q4500322K4 Brand Drink [M Oft/Freq] - Beer - Moosehead (any) Alcohol 548 Q4500323K4 Brand Drink [M Oft/Freq] - Beer - Rickard's (any) Alcohol 549 Q4500324K4 Brand Drink [M Oft/Freq] - Beer - Sleeman (any) Alcohol 550 Q4500325K4 Brand Drink [M Oft/Freq] - Beer - Steam Whistle Alcohol 551 Q4500326K4 Brand Drink [M Oft/Freq] - Beer - Stella Artois Alcohol 552 Q4500327K4 Brand Drink [M Oft/Freq] - Beer - Unibroue (any) Alcohol 553 Q4500328K4 Brand Drink [M Oft/Freq] - Beer - Other Labatt brand Alcohol 554 Q4500329K4 Brand Drink [M Oft/Freq] - Beer - Other Molson brand Alcohol 555 Q4500330K4 Brand Drink [M Oft/Freq] - Beer - Other Canadian microbrewery/craft beer Alcohol 556 Q4500331K4 Brand Drink [M Oft/Freq] - Beer - Other American brand Alcohol 557 Q4500332K4 Brand Drink [M Oft/Freq] - Beer - Other imported brand Alcohol 558 Q4500501C1 Types Drank [Pst Mth] - Beer - Regular priced domestic beer (excl.microbrewery beers) Alcohol 559 Q4500502C1 Types Drank [Pst Mth] - Beer - Value priced domestic beer (excl. microbrewery beers) Alcohol 560 Q4500503C1 Types Drank [Pst Mth] - Beer - Light beer Alcohol 561 Q4500504C1 Types Drank [Pst Mth] - Beer - Microbrewery/craft beer Alcohol 562 Q4500505C1 Types Drank [Pst Mth] - Beer - Imported beer Alcohol 563 Q4500506C1 Types Drank [Pst Mth] - Beer - Home brew/ "U-Brew" (!) Alcohol 564 Q4500507C1 Types Drank [Pst Mth] - Beer - Non-alcoholic beer Alcohol 565 Q450060C02 Changed Commercial Brand [Pst 2 Yrs] - Yes Alcohol 566 Q4501301C1 Where Purchased [Pst Mth] - Beverages - Provincial liquor store Alcohol 567 Q4501302C1 Where Purchased [Pst Mth] - Beverages - Specialty wine store (in grocery store or stand-alone) Alcohol 568 Q4501303C1 Where Purchased [Pst Mth] - Beverages - Do-it-yourself wine making store Alcohol 569 Q4501304C1 Where Purchased [Pst Mth] - Beverages - Convenience stores (Alberta and Quebec only) Alcohol 570 Q4501305C1 Where Purchased [Pst Mth] - Beverages - Grocery stores (where available) Alcohol 571 Q4501306C1 Where Purchased [Pst Mth] - Beverages - Other store Alcohol 572 Q4510129C1 Drank [Pst Mth] - Beverages - Cider Alcohol 573 Q4510130C1 Drank [Pst Mth] - Beverages - Coolers/pre-mixed drinks Alcohol 574 Q4510131C1 Drank [Pst Mth] - Beverages - Liqueurs (any) Alcohol 575 Q4510132C1 Drank [Pst Mth] - Beverages - Gin Alcohol 576 Q4510133C1 Drank [Pst Mth] - Beverages - Port/sherry Alcohol 577 Q4510134C1 Drank [Pst Mth] - Beverages - Rum Alcohol 578 Q4510135C1 Drank [Pst Mth] - Beverages - Tequila Alcohol 579 Q4510136C1 Drank [Pst Mth] - Beverages - Vodka Alcohol 580 Q4510137C1 Drank [Pst Mth] - Beverages - Rye/Canadian whisky Alcohol 581 Q4510138C1 Drank [Pst Mth] - Beverages - Scotch whisky Alcohol 582 Q4510139C1 Drank [Pst Mth] - Beverages - Other whisky Alcohol 583 Q4510140C1 Drank [Pst Mth] - Beverages - Red wine (any) Alcohol 584 Q4510141C1 Drank [Pst Mth] - Beverages - Rosé wine (any) Alcohol 585 Q4510142C1 Drank [Pst Mth] - Beverages - Sparkling/champagne (any) Alcohol 586 Q4510143C1 Drank [Pst Mth] - Beverages - White wine (any) Alcohol 587 Q4510144C1 Drank [Pst Mth] - Beverages - Canadian wine Alcohol 588 Q4510145C1 Drank [Pst Mth] - Beverages - American wine Alcohol 589 Q4510146C1 Drank [Pst Mth] - Beverages - Australian wine Alcohol 590 Q4510147C1 Drank [Pst Mth] - Beverages - European wine Alcohol 591 Q4510148C1 Drank [Pst Mth] - Beverages - Other imported wine Alcohol 592 Q4510149C1 Drank [Pst Mth] - Beverages - Other alcoholic beverages (excluding beer) Alcohol 593 Q4510229K1 Frequency of Drinking [Pst Mth] - Beverages - Coolers/pre-mixed drinks - Once a month Alcohol 594 Q4510229K2 Frequency of Drinking [Pst Mth] - Beverages - Coolers/pre-mixed drinks - 2-3 times a month Alcohol

595 Q4510229K3 Frequency of Drinking [Pst Mth] - Beverages - Coolers/pre-mixed drinks - Once a week or more (!) Alcohol

Order Variable Description Category CONSUMPTION 596 Q4510230K1 Frequency of Drinking [Pst Mth] - Beverages - Liqueurs (any) - Once a month Alcohol 597 Q4510230K2 Frequency of Drinking [Pst Mth] - Beverages - Liqueurs (any) - 2-3 times a month Alcohol 598 Q4510230K3 Frequency of Drinking [Pst Mth] - Beverages - Liqueurs (any) - Once a week or more (!) Alcohol 599 Q4510231K1 Frequency of Drinking [Pst Mth] - Beverages - Gin - Once a month Alcohol 600 Q4510231K2 Frequency of Drinking [Pst Mth] - Beverages - Gin - 2-3 times a month Alcohol 601 Q4510231K3 Frequency of Drinking [Pst Mth] - Beverages - Gin - Once a week or more Alcohol 602 Q4510232K1 Frequency of Drinking [Pst Mth] - Beverages - Port/sherry - Once a month (!) Alcohol 603 Q4510232K4 Frequency of Drinking [Pst Mth] - Beverages - Port/sherry - 2-3 times a month or more (!) Alcohol 604 Q4510233K1 Frequency of Drinking [Pst Mth] - Beverages - Rum - Once a month Alcohol 605 Q4510233K2 Frequency of Drinking [Pst Mth] - Beverages - Rum - 2-3 times a month Alcohol 606 Q4510233K3 Frequency of Drinking [Pst Mth] - Beverages - Rum - Once a week or more Alcohol 607 Q4510234K1 Frequency of Drinking [Pst Mth] - Beverages - Tequila - Once a month Alcohol 608 Q4510234K4 Frequency of Drinking [Pst Mth] - Beverages - Tequila - 2-3 times a month or more Alcohol 609 Q4510235K1 Frequency of Drinking [Pst Mth] - Beverages - Vodka - Once a month Alcohol 610 Q4510235K2 Frequency of Drinking [Pst Mth] - Beverages - Vodka - 2-3 times a month Alcohol 611 Q4510235K3 Frequency of Drinking [Pst Mth] - Beverages - Vodka - Once a week or more Alcohol 612 Q4510236K1 Frequency of Drinking [Pst Mth] - Beverages - Rye/Canadian whisky - Once a month Alcohol 613 Q4510236K2 Frequency of Drinking [Pst Mth] - Beverages - Rye/Canadian whisky - 2-3 times a month Alcohol 614 Q4510236K3 Frequency of Drinking [Pst Mth] - Beverages - Rye/Canadian whisky - Once a week or more Alcohol 615 Q4510237K1 Frequency of Drinking [Pst Mth] - Beverages - Scotch whisky - Once a month Alcohol 616 Q4510237K2 Frequency of Drinking [Pst Mth] - Beverages - Scotch whisky - 2-3 times a month Alcohol 617 Q4510237K3 Frequency of Drinking [Pst Mth] - Beverages - Scotch whisky - Once a week or more Alcohol 618 Q4510238K1 Frequency of Drinking [Pst Mth] - Beverages - Other whisky - Once a month (!) Alcohol 619 Q4510238K2 Frequency of Drinking [Pst Mth] - Beverages - Other whisky - 2-3 times a month Alcohol 620 Q4510238K3 Frequency of Drinking [Pst Mth] - Beverages - Other whisky - Once a week or more (!) Alcohol 621 Q4510239K1 Frequency of Drinking [Pst Mth] - Beverages - Red wine (any) - Once a month Alcohol 622 Q4510239K2 Frequency of Drinking [Pst Mth] - Beverages - Red wine (any) - 2-3 times a month Alcohol 623 Q4510239K3 Frequency of Drinking [Pst Mth] - Beverages - Red wine (any) - Once a week or more Alcohol 624 Q4510240K1 Frequency of Drinking [Pst Mth] - Beverages - Rosé wine (any) - Once a month Alcohol 625 Q4510240K2 Frequency of Drinking [Pst Mth] - Beverages - Rosé wine (any) - 2-3 times a month Alcohol 626 Q4510240K3 Frequency of Drinking [Pst Mth] - Beverages - Rosé wine (any) - Once a week or more Alcohol 627 Q4510241K1 Frequency of Drinking [Pst Mth] - Beverages - Sparkling/champagne (any) - Once a month Alcohol 628 Q4510241K2 Frequency of Drinking [Pst Mth] - Beverages - Sparkling/champagne (any) - 2-3 times a month Alcohol

629 Q4510241K3 Frequency of Drinking [Pst Mth] - Beverages - Sparkling/champagne (any) - Once a week or more (!) Alcohol

630 Q4510242K1 Frequency of Drinking [Pst Mth] - Beverages - White wine (any) - Once a month Alcohol 631 Q4510242K2 Frequency of Drinking [Pst Mth] - Beverages - White wine (any) - 2-3 times a month Alcohol 632 Q4510242K3 Frequency of Drinking [Pst Mth] - Beverages - White wine (any) - Once a week or more Alcohol 633 Q4510243K1 Frequency of Drinking [Pst Mth] - Beverages - Canadian wine - Once a month Alcohol 634 Q4510243K2 Frequency of Drinking [Pst Mth] - Beverages - Canadian wine - 2-3 times a month Alcohol 635 Q4510243K3 Frequency of Drinking [Pst Mth] - Beverages - Canadian wine - Once a week or more Alcohol 636 Q4510244K1 Frequency of Drinking [Pst Mth] - Beverages - American wine - Once a month Alcohol 637 Q4510244K2 Frequency of Drinking [Pst Mth] - Beverages - American wine - 2-3 times a month Alcohol 638 Q4510244K3 Frequency of Drinking [Pst Mth] - Beverages - American wine - Once a week or more Alcohol 639 Q4510245K1 Frequency of Drinking [Pst Mth] - Beverages - Australian wine - Once a month Alcohol 640 Q4510245K2 Frequency of Drinking [Pst Mth] - Beverages - Australian wine - 2-3 times a month Alcohol 641 Q4510245K3 Frequency of Drinking [Pst Mth] - Beverages - Australian wine - Once a week or more Alcohol 642 Q4510246K1 Frequency of Drinking [Pst Mth] - Beverages - European wine - Once a month Alcohol 643 Q4510246K2 Frequency of Drinking [Pst Mth] - Beverages - European wine - 2-3 times a month Alcohol 644 Q4510246K3 Frequency of Drinking [Pst Mth] - Beverages - European wine - Once a week or more Alcohol 645 Q4510247K1 Frequency of Drinking [Pst Mth] - Beverages - Other imported wine - Once a month Alcohol 646 Q4510247K2 Frequency of Drinking [Pst Mth] - Beverages - Other imported wine - 2-3 times a month Alcohol 647 Q4510247K3 Frequency of Drinking [Pst Mth] - Beverages - Other imported wine - Once a week or more Alcohol

648 Q4510248K1 Frequency of Drinking [Pst Mth] - Beverages - Other alcoholic beverages (excluding beer) - Once a month Alcohol

Frequency of Drinking [Pst Mth] - Beverages - Other alcoholic beverages (excluding beer) - 2-3 times a 649 Q4510248K2 Alcohol month Frequency of Drinking [Pst Mth] - Beverages - Other alcoholic beverages (excluding beer) - Once a week or 650 Q4510248K3 Alcohol more (!) 651 Q4510300K1 Drinks [Pst Wk] - Beer (outside the home) - None Alcohol 652 Q4510300K2 Drinks [Pst Wk] - Beer (outside the home) - 1-3 Alcohol 653 Q4510300K3 Drinks [Pst Wk] - Beer (outside the home) - 4-6 Alcohol 654 Q4510300K7 Drinks [Pst Wk] - Beer (outside the home) - 7 or more (!) Alcohol 655 Q4510300I0 Drinks [Pst Wk] - Beer (outside the home) - 1+ Alcohol 656 Q4510300A0 Drinks [Pst Wk] - Beer (outside the home) - 1+ (Bottles, Cans or Glasses) Alcohol Bottles, Cans or Glasses 657 Q4501101K1 Drinks Per Day - Beverages - Regular coffee - None Food - Beverages 658 Q4501101K2 Drinks Per Day - Beverages - Regular coffee - Less than 1 per day Food - Beverages 659 Q4501101K3 Drinks Per Day - Beverages - Regular coffee - 1 per day Food - Beverages 660 Q4501101K4 Drinks Per Day - Beverages - Regular coffee - 2 or more per day Food - Beverages 661 Q4501101I0 Drinks Per Day - Beverages - Regular coffee - 1+ Food - Beverages 662 Q4501101A0 Drinks Per Day - Beverages - Regular coffee - 1+ (Cups) Food - Beverages Cups 663 Q4501102K1 Drinks Per Day - Beverages - Decaffeinated coffee - None Food - Beverages 664 Q4501102K2 Drinks Per Day - Beverages - Decaffeinated coffee - Less than 1 per day Food - Beverages 665 Q4501102K3 Drinks Per Day - Beverages - Decaffeinated coffee - 1 per day Food - Beverages 666 Q4501102K4 Drinks Per Day - Beverages - Decaffeinated coffee - 2 or more per day Food - Beverages 667 Q4501102I0 Drinks Per Day - Beverages - Decaffeinated coffee - 1+ Food - Beverages 668 Q4501102A0 Drinks Per Day - Beverages - Decaffeinated coffee - 1+ (Cups) Food - Beverages Cups 669 Q4501103K1 Drinks Per Day - Beverages - Flavoured coffee - None Food - Beverages 670 Q4501103K2 Drinks Per Day - Beverages - Flavoured coffee - Less than 1 per day Food - Beverages 671 Q4501103K3 Drinks Per Day - Beverages - Flavoured coffee - 1 per day Food - Beverages 672 Q4501103K4 Drinks Per Day - Beverages - Flavoured coffee - 2 or more per day Food - Beverages 673 Q4501103I0 Drinks Per Day - Beverages - Flavoured coffee - 1+ Food - Beverages 674 Q4501103A0 Drinks Per Day - Beverages - Flavoured coffee - 1+ (Cups) Food - Beverages Cups 675 Q4501104K1 Drinks Per Day - Beverages - Regular tea - None Food - Beverages 676 Q4501104K2 Drinks Per Day - Beverages - Regular tea - Less than 1 per day Food - Beverages

Order Variable Description Category CONSUMPTION 677 Q4501104K3 Drinks Per Day - Beverages - Regular tea - 1 per day Food - Beverages 678 Q4501104K4 Drinks Per Day - Beverages - Regular tea - 2 or more per day Food - Beverages 679 Q4501104I0 Drinks Per Day - Beverages - Regular tea - 1+ Food - Beverages 680 Q4501104A0 Drinks Per Day - Beverages - Regular tea - 1+ (Cups) Food - Beverages Cups 681 Q4501105K1 Drinks Per Day - Beverages - Herbal tea - None Food - Beverages 682 Q4501105K2 Drinks Per Day - Beverages - Herbal tea - Less than 1 per day Food - Beverages 683 Q4501105K3 Drinks Per Day - Beverages - Herbal tea - 1 per day Food - Beverages 684 Q4501105K4 Drinks Per Day - Beverages - Herbal tea - 2 or more per day Food - Beverages 685 Q4501105I0 Drinks Per Day - Beverages - Herbal tea - 1+ Food - Beverages 686 Q4501105A0 Drinks Per Day - Beverages - Herbal tea - 1+ (Cups) Food - Beverages Cups 687 Q4501106K1 Drinks Per Day - Beverages - Premium coffee/tea - None Food - Beverages 688 Q4501106K2 Drinks Per Day - Beverages - Premium coffee/tea - Less than 1 per day Food - Beverages 689 Q4501106K3 Drinks Per Day - Beverages - Premium coffee/tea - 1 per day Food - Beverages 690 Q4501106K4 Drinks Per Day - Beverages - Premium coffee/tea - 2 or more per day Food - Beverages 691 Q4501106I0 Drinks Per Day - Beverages - Premium coffee/tea - 1+ Food - Beverages 692 Q4501106A0 Drinks Per Day - Beverages - Premium coffee/tea - 1+ (Cups) Food - Beverages Cups 693 Q4510101C1 Drank [Pst Mth] - Beverages - Coca Cola Food - Beverages 694 Q4510102C1 Drank [Pst Mth] - Beverages - Diet Coke Food - Beverages 695 Q4510103C1 Drank [Pst Mth] - Beverages - Pepsi Food - Beverages 696 Q4510104C1 Drank [Pst Mth] - Beverages - Diet Pepsi Food - Beverages 697 Q4510105C1 Drank [Pst Mth] - Beverages - Other colas Food - Beverages 698 Q4510106C1 Drank [Pst Mth] - Beverages - Other diet colas Food - Beverages 699 Q4510107C1 Drank [Pst Mth] - Beverages - Seven Up Food - Beverages 700 Q4510108C1 Drank [Pst Mth] - Beverages - Diet Seven Up Food - Beverages 701 Q4510109C1 Drank [Pst Mth] - Beverages - Sprite Food - Beverages 702 Q4510110C1 Drank [Pst Mth] - Beverages - Diet Sprite Food - Beverages 703 Q4510111C1 Drank [Pst Mth] - Beverages - Ginger Ale Food - Beverages 704 Q4510112C1 Drank [Pst Mth] - Beverages - Other regular soft drink flavours Food - Beverages 705 Q4510113C1 Drank [Pst Mth] - Beverages - Other diet soft drinks Food - Beverages 706 Q4510114C1 Drank [Pst Mth] - Beverages - Milk Food - Beverages 707 Q4510115C1 Drank [Pst Mth] - Beverages - Chocolate milk Food - Beverages 708 Q4510116C1 Drank [Pst Mth] - Beverages - Fruit drink Food - Beverages 709 Q4510117C1 Drank [Pst Mth] - Beverages - Fruit juice Food - Beverages 710 Q4510118C1 Drank [Pst Mth] - Beverages - Sparkling fruit drink/juice Food - Beverages 711 Q4510119C1 Drank [Pst Mth] - Beverages - Bottled water Food - Beverages 712 Q4510120C1 Drank [Pst Mth] - Beverages - Enhanced/flavoured water Food - Beverages 713 Q4510121C1 Drank [Pst Mth] - Beverages - Iced tea Food - Beverages 714 Q4510122C1 Drank [Pst Mth] - Beverages - Energy drinks Food - Beverages 715 Q4510123C1 Drank [Pst Mth] - Beverages - Sports energy drink Food - Beverages 716 Q4510124C1 Drank [Pst Mth] - Beverages - Protein drinks (powder or pre-mixed) Food - Beverages 717 Q4510125C1 Drank [Pst Mth] - Beverages - Dairy alternative (e.g. soy, almond milk) Food - Beverages 718 Q4510150C1 Drank [Pst Mth] - Beverages - Tomato/vegetable juice Food - Beverages 719 Q4510128C1 Drank [Pst Mth] - Beverages - Other non-alcoholic beverages Food - Beverages 720 Q4510201K1 Frequency of Drinking [Pst Mth] - Beverages - Coca Cola - Once a month Food - Beverages 721 Q4510201K2 Frequency of Drinking [Pst Mth] - Beverages - Coca Cola - 2-3 times a month Food - Beverages 722 Q4510201K3 Frequency of Drinking [Pst Mth] - Beverages - Coca Cola - Once a week or more Food - Beverages 723 Q4510202K1 Frequency of Drinking [Pst Mth] - Beverages - Diet Coke - Once a month Food - Beverages 724 Q4510202K2 Frequency of Drinking [Pst Mth] - Beverages - Diet Coke - 2-3 times a month Food - Beverages 725 Q4510202K3 Frequency of Drinking [Pst Mth] - Beverages - Diet Coke - Once a week or more Food - Beverages 726 Q4510203K1 Frequency of Drinking [Pst Mth] - Beverages - Pepsi - Once a month Food - Beverages 727 Q4510203K2 Frequency of Drinking [Pst Mth] - Beverages - Pepsi - 2-3 times a month Food - Beverages 728 Q4510203K3 Frequency of Drinking [Pst Mth] - Beverages - Pepsi - Once a week or more Food - Beverages 729 Q4510204K1 Frequency of Drinking [Pst Mth] - Beverages - Diet Pepsi - Once a month Food - Beverages 730 Q4510204K2 Frequency of Drinking [Pst Mth] - Beverages - Diet Pepsi - 2-3 times a month Food - Beverages 731 Q4510204K3 Frequency of Drinking [Pst Mth] - Beverages - Diet Pepsi - Once a week or more Food - Beverages 732 Q4510205K1 Frequency of Drinking [Pst Mth] - Beverages - Other colas - Once a month (!) Food - Beverages 733 Q4510205K2 Frequency of Drinking [Pst Mth] - Beverages - Other colas - 2-3 times a month (!) Food - Beverages 734 Q4510205K3 Frequency of Drinking [Pst Mth] - Beverages - Other colas - Once a week or more (!) Food - Beverages 735 Q4510206K2 Frequency of Drinking [Pst Mth] - Beverages - Other diet colas - 2-3 times a month (!) Food - Beverages 736 Q4510206K3 Frequency of Drinking [Pst Mth] - Beverages - Other diet colas - Once a week or more Food - Beverages 737 Q4510207K1 Frequency of Drinking [Pst Mth] - Beverages - Seven Up - Once a month Food - Beverages 738 Q4510207K2 Frequency of Drinking [Pst Mth] - Beverages - Seven Up - 2-3 times a month Food - Beverages 739 Q4510207K3 Frequency of Drinking [Pst Mth] - Beverages - Seven Up - Once a week or more Food - Beverages 740 Q4510208K1 Frequency of Drinking [Pst Mth] - Beverages - Diet Seven Up - Once a month (!) Food - Beverages 741 Q4510208K2 Frequency of Drinking [Pst Mth] - Beverages - Diet Seven Up - 2-3 times a month (!) Food - Beverages 742 Q4510208K3 Frequency of Drinking [Pst Mth] - Beverages - Diet Seven Up - Once a week or more (!) Food - Beverages 743 Q4510209K1 Frequency of Drinking [Pst Mth] - Beverages - Sprite - Once a month Food - Beverages 744 Q4510209K2 Frequency of Drinking [Pst Mth] - Beverages - Sprite - 2-3 times a month Food - Beverages 745 Q4510209K3 Frequency of Drinking [Pst Mth] - Beverages - Sprite - Once a week or more Food - Beverages 746 Q4510210K1 Frequency of Drinking [Pst Mth] - Beverages - Diet Sprite - Once a month (!) Food - Beverages 747 Q4510210K2 Frequency of Drinking [Pst Mth] - Beverages - Diet Sprite - 2-3 times a month (!) Food - Beverages 748 Q4510211K1 Frequency of Drinking [Pst Mth] - Beverages - Ginger Ale - Once a month Food - Beverages 749 Q4510211K2 Frequency of Drinking [Pst Mth] - Beverages - Ginger Ale - 2-3 times a month Food - Beverages 750 Q4510211K3 Frequency of Drinking [Pst Mth] - Beverages - Ginger Ale - Once a week or more Food - Beverages 751 Q4510212K1 Frequency of Drinking [Pst Mth] - Beverages - Other regular soft drink flavours - Once a month Food - Beverages

752 Q4510212K2 Frequency of Drinking [Pst Mth] - Beverages - Other regular soft drink flavours - 2-3 times a month Food - Beverages

753 Q4510212K3 Frequency of Drinking [Pst Mth] - Beverages - Other regular soft drink flavours - Once a week or more Food - Beverages

754 Q4510213K1 Frequency of Drinking [Pst Mth] - Beverages - Other diet soft drinks - Once a month (!) Food - Beverages 755 Q4510213K2 Frequency of Drinking [Pst Mth] - Beverages - Other diet soft drinks - 2-3 times a month Food - Beverages 756 Q4510213K3 Frequency of Drinking [Pst Mth] - Beverages - Other diet soft drinks - Once a week or more Food - Beverages 757 Q4510214K1 Frequency of Drinking [Pst Mth] - Beverages - Milk - Once a month Food - Beverages 758 Q4510214K2 Frequency of Drinking [Pst Mth] - Beverages - Milk - 2-3 times a month Food - Beverages 759 Q4510214K3 Frequency of Drinking [Pst Mth] - Beverages - Milk - Once a week or more Food - Beverages

Order Variable Description Category CONSUMPTION 760 Q4510215K1 Frequency of Drinking [Pst Mth] - Beverages - Chocolate milk - Once a month Food - Beverages 761 Q4510215K2 Frequency of Drinking [Pst Mth] - Beverages - Chocolate milk - 2-3 times a month Food - Beverages 762 Q4510215K3 Frequency of Drinking [Pst Mth] - Beverages - Chocolate milk - Once a week or more Food - Beverages 763 Q4510216K1 Frequency of Drinking [Pst Mth] - Beverages - Fruit drink - Once a month Food - Beverages 764 Q4510216K2 Frequency of Drinking [Pst Mth] - Beverages - Fruit drink - 2-3 times a month Food - Beverages 765 Q4510216K3 Frequency of Drinking [Pst Mth] - Beverages - Fruit drink - Once a week or more Food - Beverages 766 Q4510217K1 Frequency of Drinking [Pst Mth] - Beverages - Fruit juice - Once a month Food - Beverages 767 Q4510217K2 Frequency of Drinking [Pst Mth] - Beverages - Fruit juice - 2-3 times a month Food - Beverages 768 Q4510217K3 Frequency of Drinking [Pst Mth] - Beverages - Fruit juice - Once a week or more Food - Beverages 769 Q4510218K1 Frequency of Drinking [Pst Mth] - Beverages - Sparkling fruit drink/juice - Once a month Food - Beverages 770 Q4510218K2 Frequency of Drinking [Pst Mth] - Beverages - Sparkling fruit drink/juice - 2-3 times a month Food - Beverages 771 Q4510218K3 Frequency of Drinking [Pst Mth] - Beverages - Sparkling fruit drink/juice - Once a week or more Food - Beverages 772 Q4510219K1 Frequency of Drinking [Pst Mth] - Beverages - Bottled water - Once a month Food - Beverages 773 Q4510219K2 Frequency of Drinking [Pst Mth] - Beverages - Bottled water - 2-3 times a month Food - Beverages 774 Q4510219K3 Frequency of Drinking [Pst Mth] - Beverages - Bottled water - Once a week or more Food - Beverages 775 Q4510220K1 Frequency of Drinking [Pst Mth] - Beverages - Enhanced/flavoured water - Once a month Food - Beverages 776 Q4510220K2 Frequency of Drinking [Pst Mth] - Beverages - Enhanced/flavoured water - 2-3 times a month Food - Beverages 777 Q4510220K3 Frequency of Drinking [Pst Mth] - Beverages - Enhanced/flavoured water - Once a week or more Food - Beverages 778 Q4510221K1 Frequency of Drinking [Pst Mth] - Beverages - Iced tea - Once a month Food - Beverages 779 Q4510221K2 Frequency of Drinking [Pst Mth] - Beverages - Iced tea - 2-3 times a month Food - Beverages 780 Q4510221K3 Frequency of Drinking [Pst Mth] - Beverages - Iced tea - Once a week or more Food - Beverages 781 Q4510222K1 Frequency of Drinking [Pst Mth] - Beverages - Energy drinks - Once a month (!) Food - Beverages 782 Q4510222K2 Frequency of Drinking [Pst Mth] - Beverages - Energy drinks - 2-3 times a month (!) Food - Beverages 783 Q4510222K3 Frequency of Drinking [Pst Mth] - Beverages - Energy drinks - Once a week or more (!) Food - Beverages 784 Q4510223K1 Frequency of Drinking [Pst Mth] - Beverages - Sports energy drink - Once a month Food - Beverages 785 Q4510223K2 Frequency of Drinking [Pst Mth] - Beverages - Sports energy drink - 2-3 times a month Food - Beverages 786 Q4510223K3 Frequency of Drinking [Pst Mth] - Beverages - Sports energy drink - Once a week or more Food - Beverages

787 Q4510224K2 Frequency of Drinking [Pst Mth] - Beverages - Protein drinks (powder or pre-mixed) - 2-3 times a month Food - Beverages

788 Q4510224K3 Frequency of Drinking [Pst Mth] - Beverages - Protein drinks (powder or pre-mixed) - Once a week or more Food - Beverages

789 Q4510225K1 Frequency of Drinking [Pst Mth] - Beverages - Dairy alternative - Once a month Food - Beverages 790 Q4510225K2 Frequency of Drinking [Pst Mth] - Beverages - Dairy alternative - 2-3 times a month Food - Beverages 791 Q4510225K3 Frequency of Drinking [Pst Mth] - Beverages - Dairy alternative - Once a week or more Food - Beverages 792 Q4510226K1 Frequency of Drinking [Pst Mth] - Beverages - Tomato/vegetable juice - Once a month Food - Beverages 793 Q4510226K2 Frequency of Drinking [Pst Mth] - Beverages - Tomato/vegetable juice - 2-3 times a month Food - Beverages 794 Q4510226K3 Frequency of Drinking [Pst Mth] - Beverages - Tomato/vegetable juice - Once a week or more Food - Beverages

795 Q4510227K1 Frequency of Drinking [Pst Mth] - Beverages - Other non-alcoholic beverages - Once a month (!) Food - Beverages

796 Q4510227K2 Frequency of Drinking [Pst Mth] - Beverages - Other non-alcoholic beverages - 2-3 times a month Food - Beverages

797 Q4510227K3 Frequency of Drinking [Pst Mth] - Beverages - Other non-alcoholic beverages - Once a week or more Food - Beverages

798 Q4510228K1 Frequency of Drinking [Pst Mth] - Beverages - Cider - Once a month Food - Beverages 799 Q4510228K2 Frequency of Drinking [Pst Mth] - Beverages - Cider - 2-3 times a month Food - Beverages 800 Q4510228K3 Frequency of Drinking [Pst Mth] - Beverages - Cider - Once a week or more (!) Food - Beverages 801 Q4610101C1 Ate [Pst Mth] - Food Products - Boxed chocolates Food - Snacks & Confectionery 802 Q4610102C1 Ate [Pst Mth] - Food Products - Chewing gum/bubble gum Food - Snacks & Confectionery 803 Q4610103C1 Ate [Pst Mth] - Food Products - Chocolate bars/candy bars Food - Snacks & Confectionery 804 Q4610104C1 Ate [Pst Mth] - Food Products - Cookies (store bought ready to eat) Food - Snacks & Confectionery 805 Q4610105C1 Ate [Pst Mth] - Food Products - Crackers Food - Snacks & Confectionery 806 Q4610106C1 Ate [Pst Mth] - Food Products - Energy/power bars Food - Snacks & Confectionery 807 Q4610107C1 Ate [Pst Mth] - Food Products - Granola bars Food - Snacks & Confectionery 808 Q4610108C1 Ate [Pst Mth] - Food Products - Hard candies/mints and chewy candies Food - Snacks & Confectionery 809 Q4610109C1 Ate [Pst Mth] - Food Products - Ice cream & ice treat products Food - Snacks & Confectionery 810 Q4610110C1 Ate [Pst Mth] - Food Products - Peanuts and nuts Food - Snacks & Confectionery 811 Q4610111C1 Ate [Pst Mth] - Food Products - Popcorn Food - Snacks & Confectionery 812 Q4610112C1 Ate [Pst Mth] - Food Products - Potato chips/corn & tortilla chips Food - Snacks & Confectionery 813 Q4610113C1 Ate [Pst Mth] - Food Products - Pretzels Food - Snacks & Confectionery 814 Q4610114C1 Ate [Pst Mth] - Food Products - Rice cakes Food - Snacks & Confectionery 815 Q4610115C1 Ate [Pst Mth] - Food Products - Other snack foods Food - Snacks & Confectionery 816 Q5460101C2 Used in HH [Pst Mth] - Packaged Goods - Butter - Yes Grocery - Dairy 817 Q5460102C2 Used in HH [Pst Mth] - Packaged Goods - Ice cream/Ice treat products - Yes Grocery - Dairy 818 Q5460103C2 Used in HH [Pst Mth] - Packaged Goods - Yogurt - Yes Grocery - Dairy 819 Q5460104C2 Used in HH [Pst Mth] - Packaged Goods - Cream cheese - Yes Grocery - Dairy 820 Q5460105C2 Used in HH [Pst Mth] - Packaged Goods - Hard cheese - Yes Grocery - Dairy 821 Q5460106C2 Used in HH [Pst Mth] - Packaged Goods - Processed cheese - Yes Grocery - Dairy 822 Q5460107C2 Used in HH [Pst Mth] - Packaged Goods - Soft cheese - Yes Grocery - Dairy 823 D900010C06 HH Spend [Pst Wk] - Groceries - Less than $100 Grocery - Shopping 824 D900010C07 HH Spend [Pst Wk] - Groceries - $100 - $149 Grocery - Shopping 825 D900010C08 HH Spend [Pst Wk] - Groceries - $150 - $199 Grocery - Shopping 826 D900010C09 HH Spend [Pst Wk] - Groceries - $200 - $249 Grocery - Shopping 827 D900010C10 HH Spend [Pst Wk] - Groceries - $250 or more Grocery - Shopping 828 D9000100I0 HH Spend [Pst Wk] - Groceries - 1+ Grocery - Shopping 829 D9000100A0 HH Spend [Pst Wk] - Groceries - 1+ (Dollars) Grocery - Shopping Dollars 830 Q2900200K1 HH Spend [Avg Wk] - Groceries - Nothing Grocery - Shopping 831 Q2900200K2 HH Spend [Avg Wk] - Groceries - $1-$49 Grocery - Shopping 832 Q2900200K3 HH Spend [Avg Wk] - Groceries - $50-$74 Grocery - Shopping 833 Q2900200K4 HH Spend [Avg Wk] - Groceries - $75-$99 Grocery - Shopping 834 Q2900200K5 HH Spend [Avg Wk] - Groceries - $100-$149 Grocery - Shopping 835 Q2900200K6 HH Spend [Avg Wk] - Groceries - $150-$199 Grocery - Shopping 836 Q2900200K7 HH Spend [Avg Wk] - Groceries - $200 or more Grocery - Shopping 837 Q2900200I0 HH Spend [Avg Wk] - Groceries - 1+ Grocery - Shopping 838 Q2900200A0 HH Spend [Avg Wk] - Groceries - 1+ (Dollars) Grocery - Shopping Dollars 839 Q5460910C1 Done [Pst Wk] - Behaviour - Purchased certified humane products (e.g. meat) Grocery - Shopping

Order Variable Description Category CONSUMPTION 840 Q5460901C1 Done [Pst Wk] - Behaviour - Purchased fresh prepared dinners from supermarket Grocery - Shopping 841 Q5460902K1 Done [Pst Wk] - Behaviour - Purchased frozen meals Grocery - Shopping 842 Q5460903C1 Done [Pst Wk] - Behaviour - Purchased gluten-free products Grocery - Shopping 843 Q5460904C1 Done [Pst Wk] - Behaviour - Purchased low carbohydrate food Grocery - Shopping 844 Q5460905C1 Done [Pst Wk] - Behaviour - Purchased low fat/light food Grocery - Shopping 845 Q5460906C1 Done [Pst Wk] - Behaviour - Purchased organic fruits and vegetables Grocery - Shopping 846 Q5460907C1 Done [Pst Wk] - Behaviour - Purchased organic meat Grocery - Shopping 847 Q5460908C1 Done [Pst Wk] - Behaviour - Purchased other organic food items Grocery - Shopping 848 Q5460909C1 Done [Pst Wk] - Behaviour - Purchased soy-based food Grocery - Shopping 849 Q5620101C1 Responsible for - Grocery shopping - Respondent Grocery - Shopping 850 Q5620101C2 Responsible for - Grocery shopping - Shared Grocery - Shopping 851 Q5620101C3 Responsible for - Grocery shopping - Someone else Grocery - Shopping 852 Q2100101C1 Visited or Ordered from [Pst Mth] - Fast Food - A&W Restaurants 853 Q2100102C1 Visited or Ordered from [Pst Mth] - Fast Food - Arby's Restaurants 854 Q2100103C1 Visited or Ordered from [Pst Mth] - Fast Food - Burger King Restaurants 855 Q2100104C1 Visited or Ordered from [Pst Mth] - Fast Food - Dairy Queen Restaurants 856 Q2100105C1 Visited or Ordered from [Pst Mth] - Fast Food - Domino's Pizza Restaurants 857 Q2100106C1 Visited or Ordered from [Pst Mth] - Fast Food - Harvey's Restaurants 858 Q2100107C1 Visited or Ordered from [Pst Mth] - Fast Food - KFC Restaurants 859 Q2100108C1 Visited or Ordered from [Pst Mth] - Fast Food - McDonald's Restaurants 860 Q2100109C1 Visited or Ordered from [Pst Mth] - Fast Food - Mr. Sub Restaurants 861 Q2100118C1 Visited or Ordered from [Pst Mth] - Fast Food - Pizza Hut Restaurants 862 Q2100110C1 Visited or Ordered from [Pst Mth] - Fast Food - Pizza Pizza Restaurants 863 Q2100111C1 Visited or Ordered from [Pst Mth] - Fast Food - Quiznos Classic Subs Restaurants 864 Q2100112C1 Visited or Ordered from [Pst Mth] - Fast Food - Subway Restaurants 865 Q2100113C1 Visited or Ordered from [Pst Mth] - Fast Food - Taco Bell Restaurants 866 Q2100114C1 Visited or Ordered from [Pst Mth] - Fast Food - Taco Time Restaurants 867 Q2100116C1 Visited or Ordered from [Pst Mth] - Fast Food - Wendy's Restaurants 868 Q2100119C1 Visited or Ordered from [Pst Mth] - Fast Food - Other fast food restaurants Restaurants 869 Q2100201K1 Frequency of Visiting [Pst Mth] - Fast Food - A&W - Once a month Restaurants 870 Q2100201K2 Frequency of Visiting [Pst Mth] - Fast Food - A&W - 2-3 times a month Restaurants 871 Q2100201K3 Frequency of Visiting [Pst Mth] - Fast Food - A&W - Once a week or more (!) Restaurants 872 Q2100202K1 Frequency of Visiting [Pst Mth] - Fast Food - Arby's - Once a month Restaurants 873 Q2100203K1 Frequency of Visiting [Pst Mth] - Fast Food - Burger King - Once a month Restaurants 874 Q2100203K2 Frequency of Visiting [Pst Mth] - Fast Food - Burger King - 2-3 times a month Restaurants 875 Q2100204K1 Frequency of Visiting [Pst Mth] - Fast Food - Dairy Queen - Once a month Restaurants 876 Q2100204K2 Frequency of Visiting [Pst Mth] - Fast Food - Dairy Queen - 2-3 times a month Restaurants 877 Q2100205K1 Frequency of Visiting [Pst Mth] - Fast Food - Domino's Pizza - Once a month Restaurants 878 Q2100205K2 Frequency of Visiting [Pst Mth] - Fast Food - Domino's Pizza - 2-3 times a month Restaurants 879 Q2100206K1 Frequency of Visiting [Pst Mth] - Fast Food - Harvey's - Once a month Restaurants 880 Q2100206K2 Frequency of Visiting [Pst Mth] - Fast Food - Harvey's - 2-3 times a month Restaurants 881 Q2100207K1 Frequency of Visiting [Pst Mth] - Fast Food - KFC - Once a month Restaurants 882 Q2100207K2 Frequency of Visiting [Pst Mth] - Fast Food - KFC - 2-3 times a month Restaurants 883 Q2100208K1 Frequency of Visiting [Pst Mth] - Fast Food - McDonald's - Once a month Restaurants 884 Q2100208K2 Frequency of Visiting [Pst Mth] - Fast Food - McDonald's - 2-3 times a month Restaurants 885 Q2100208K3 Frequency of Visiting [Pst Mth] - Fast Food - McDonald's - Once a week or more Restaurants 886 Q2100209K1 Frequency of Visiting [Pst Mth] - Fast Food - Mr. Sub - Once a month Restaurants 887 Q2100209K2 Frequency of Visiting [Pst Mth] - Fast Food - Mr. Sub - 2-3 times a month (!) Restaurants 888 Q2100210K1 Frequency of Visiting [Pst Mth] - Fast Food - Pizza Hut - Once a month Restaurants 889 Q2100210K2 Frequency of Visiting [Pst Mth] - Fast Food - Pizza Hut - 2-3 times a month Restaurants 890 Q2100211K1 Frequency of Visiting [Pst Mth] - Fast Food - Pizza Pizza - Once a month Restaurants 891 Q2100211K2 Frequency of Visiting [Pst Mth] - Fast Food - Pizza Pizza - 2-3 times a month Restaurants 892 Q2100212K1 Frequency of Visiting [Pst Mth] - Fast Food - Quiznos Classic Subs - Once a month (!) Restaurants 893 Q2100213K1 Frequency of Visiting [Pst Mth] - Fast Food - Subway - Once a month Restaurants 894 Q2100213K2 Frequency of Visiting [Pst Mth] - Fast Food - Subway - 2-3 times a month Restaurants 895 Q2100213K3 Frequency of Visiting [Pst Mth] - Fast Food - Subway - Once a week or more Restaurants 896 Q2100214K1 Frequency of Visiting [Pst Mth] - Fast Food - Taco Bell - Once a month Restaurants 897 Q2100215K1 Frequency of Visiting [Pst Mth] - Fast Food - Taco Time - Once a month (!) Restaurants 898 Q2100217K1 Frequency of Visiting [Pst Mth] - Fast Food - Wendy's - Once a month Restaurants 899 Q2100217K2 Frequency of Visiting [Pst Mth] - Fast Food - Wendy's - 2-3 times a month Restaurants 900 Q2100218K1 Frequency of Visiting [Pst Mth] - Fast Food - Other fast food restaurants - Once a month Restaurants 901 Q2100218K2 Frequency of Visiting [Pst Mth] - Fast Food - Other fast food restaurants - 2-3 times a month Restaurants

902 Q2100218K3 Frequency of Visiting [Pst Mth] - Fast Food - Other fast food restaurants - Once a week or more Restaurants

903 Q2200101C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Coffee Time (!) Restaurants 904 Q2200102C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Country Style (!) Restaurants 905 Q2200103C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Tea stores (e.g. David's Tea) Restaurants 906 Q2200110C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - McCafé/McDonald's Restaurants 907 Q2200106C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Second Cup Restaurants 908 Q2200107C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Starbucks Restaurants 909 Q2200108C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Tim Hortons Restaurants 910 Q2200112C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Timothy's (!) Restaurants 911 Q2200111C1 Visited or Ordered from [Pst Mth] - Coffee/Donut - Other coffee/donut stores Restaurants 912 Q2200203K1 Frequency of Visiting [Pst Mth] - Coffee/Donut - Tea stores (e.g. David's Tea) - Once a month Restaurants

913 Q2200203K2 Frequency of Visiting [Pst Mth] - Coffee/Donut - Tea stores (e.g. David's Tea) - 2-3 times a month (!) Restaurants

914 Q2200206K1 Frequency of Visiting [Pst Mth] - Coffee/Donut - McCafé/McDonald's - Once a month Restaurants 915 Q2200206K2 Frequency of Visiting [Pst Mth] - Coffee/Donut - McCafé/McDonald's - 2-3 times a month Restaurants 916 Q2200206K3 Frequency of Visiting [Pst Mth] - Coffee/Donut - McCafé/McDonald's - Once a week or more Restaurants 917 Q2200207K1 Frequency of Visiting [Pst Mth] - Coffee/Donut - Second Cup - Once a month Restaurants 918 Q2200207K2 Frequency of Visiting [Pst Mth] - Coffee/Donut - Second Cup - 2-3 times a month Restaurants 919 Q2200207K3 Frequency of Visiting [Pst Mth] - Coffee/Donut - Second Cup - Once a week or more (!) Restaurants 920 Q2200208K1 Frequency of Visiting [Pst Mth] - Coffee/Donut - Starbucks - Once a month Restaurants 921 Q2200208K2 Frequency of Visiting [Pst Mth] - Coffee/Donut - Starbucks - 2-3 times a month Restaurants 922 Q2200208K3 Frequency of Visiting [Pst Mth] - Coffee/Donut - Starbucks - Once a week or more Restaurants

Order Variable Description Category CONSUMPTION 923 Q2200209K1 Frequency of Visiting [Pst Mth] - Coffee/Donut - Tim Hortons - Once a month Restaurants 924 Q2200209K2 Frequency of Visiting [Pst Mth] - Coffee/Donut - Tim Hortons - 2-3 times a month Restaurants 925 Q2200209K3 Frequency of Visiting [Pst Mth] - Coffee/Donut - Tim Hortons - Once a week or more Restaurants

926 Q2200211K1 Frequency of Visiting [Pst Mth] - Coffee/Donut - Other coffee/bagel/donut/pastry stores - Once a month Restaurants

Frequency of Visiting [Pst Mth] - Coffee/Donut - Other coffee/bagel/donut/pastry stores - 2-3 times a 927 Q2200211K2 Restaurants month Frequency of Visiting [Pst Mth] - Coffee/Donut - Other coffee/bagel/donut/pastry stores - Once a week or 928 Q2200211K3 Restaurants more 929 Q2300101C1 Visited or Ordered from [Pst Yr] - Restaurants - Boston Pizza Restaurants 930 Q2300102C1 Visited or Ordered from [Pst Yr] - Restaurants - Earls Restaurants 931 Q2300103C1 Visited or Ordered from [Pst Yr] - Restaurants - East Side Mario's Restaurants 932 Q2300104C1 Visited or Ordered from [Pst Yr] - Restaurants - Jack Astor's Restaurants 933 Q2300105C1 Visited or Ordered from [Pst Yr] - Restaurants - Kelsey's Restaurants 934 Q2300106C1 Visited or Ordered from [Pst Yr] - Restaurants - Milestones Restaurants 935 Q2300107C1 Visited or Ordered from [Pst Yr] - Restaurants - Montana's Restaurants 936 Q2300110C1 Visited or Ordered from [Pst Yr] - Restaurants - St-Hubert BBQ Restaurants 937 Q2300111C1 Visited or Ordered from [Pst Yr] - Restaurants - Swiss Chalet Restaurants 938 Q2300112C1 Visited or Ordered from [Pst Yr] - Restaurants - The Keg Restaurants 939 Q2300113C1 Visited or Ordered from [Pst Yr] - Restaurants - Other casual/family restaurants Restaurants 940 Q2300201K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Boston Pizza - Once a year Restaurants 941 Q2300201K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Boston Pizza - 2-11 times a year Restaurants

942 Q2300201K3 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Boston Pizza - Once a month or more (!) Restaurants

943 Q2300202K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Earls - Once a year Restaurants 944 Q2300202K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Earls - 2-11 times a year Restaurants 945 Q2300203K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - East Side Mario's - Once a year Restaurants 946 Q2300203K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - East Side Mario's - 2-11 times a year Restaurants 947 Q2300204K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Jack Astor's - Once a year Restaurants 948 Q2300204K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Jack Astor's - 2-11 times a year Restaurants 949 Q2300205K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Kelsey's - Once a year Restaurants 950 Q2300205K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Kelsey's - 2-11 times a year Restaurants 951 Q2300206K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Milestones - Once a year Restaurants 952 Q2300206K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Milestones - 2-11 times a year Restaurants 953 Q2300207K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Montana's - Once a year Restaurants 954 Q2300207K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Montana's - 2-11 times a year Restaurants 955 Q2300209K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - St-Hubert - Once a year Restaurants 956 Q2300209K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - St-Hubert - 2-11 times a year Restaurants 957 Q2300210K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Swiss Chalet - Once a year Restaurants 958 Q2300210K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Swiss Chalet - 2-11 times a year Restaurants

959 Q2300210K3 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Swiss Chalet - Once a month or more Restaurants

960 Q2300211K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - The Keg - Once a year Restaurants 961 Q2300211K2 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - The Keg - 2-11 times a year Restaurants

962 Q2300212K1 Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Other casual/family restaurants - Once a year Restaurants

Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Other casual/family restaurants - 2-11 times a 963 Q2300212K2 Restaurants year Frequency of Visiting [Pst Yr] - Casual/Family Restaurant - Other casual/family restaurants - Once a 964 Q2300212K3 Restaurants month or more 965 Q2300301C1 Ordering Methods Used [Pst Mth] - Food - Take Out Restaurants 966 Q2300302C1 Ordering Methods Used [Pst Mth] - Food - Home Delivery Restaurants 967 Q2300303C1 Ordering Methods Used [Pst Mth] - Food - Eat In Restaurant Restaurants 968 Q2300304C1 Ordering Methods Used [Pst Mth] - Food - Drive Through Restaurants 969 Q2300307C1 Ordering Methods Used [Pst Mth] - Food - Online meal kits (e.g. Goodfood, Chefs Plate) Restaurants 970 Q2300308C1 Ordering Methods Used [Pst Mth] - Food - Online food delivery service (e.g. Uber Eats) Restaurants 971 Q2300401K1 Frequency of Ordering [Pst Mth] - Method - Take Out - Once a month Restaurants 972 Q2300401K2 Frequency of Ordering [Pst Mth] - Method - Take Out - 2-3 times a month Restaurants 973 Q2300401K3 Frequency of Ordering [Pst Mth] - Method - Take Out - Once a week or more Restaurants 974 Q2300402K1 Frequency of Ordering [Pst Mth] - Method - Home Delivery - Once a month Restaurants 975 Q2300402K2 Frequency of Ordering [Pst Mth] - Method - Home Delivery - 2-3 times a month Restaurants 976 Q2300402K3 Frequency of Ordering [Pst Mth] - Method - Home Delivery - Once a week or more Restaurants 977 Q2300403K1 Frequency of Ordering [Pst Mth] - Method - Eat In Restaurant - Once a month Restaurants 978 Q2300403K2 Frequency of Ordering [Pst Mth] - Method - Eat In Restaurant - 2-3 times a month Restaurants 979 Q2300403K3 Frequency of Ordering [Pst Mth] - Method - Eat In Restaurant - Once a week or more Restaurants 980 Q2300404K1 Frequency of Ordering [Pst Mth] - Method - Drive Through - Once a month Restaurants 981 Q2300404K2 Frequency of Ordering [Pst Mth] - Method - Drive Through - 2-3 times a month Restaurants 982 Q2300404K3 Frequency of Ordering [Pst Mth] - Method - Drive Through - Once a week or more Restaurants

983 Q2300407K1 Frequency of Ordering [Pst Mth] - Method - Online meal kits (e.g. Goodfood, Chefs Plate) - Once a month (!) Restaurants

Frequency of Ordering [Pst Mth] - Method - Online meal kits (e.g. Goodfood, Chefs Plate) - 2-3 times a 984 Q2300407K2 Restaurants month (!)

985 Q2300408K1 Frequency of Ordering [Pst Mth] - Method - Online food delivery service (e.g. Uber Eats) - Once a month Restaurants

Frequency of Ordering [Pst Mth] - Method - Online food delivery service (e.g. Uber Eats) - 2-3 times a 986 Q2300408K2 Restaurants month 987 Q2400201K2 Spent [Pst Mth] - Restaurants - Business reasons - $1-$49 Restaurants 988 Q2400201K3 Spent [Pst Mth] - Restaurants - Business reasons - $50-$99 Restaurants 989 Q2400201K4 Spent [Pst Mth] - Restaurants - Business reasons - $100-$199 Restaurants 990 Q2400201K5 Spent [Pst Mth] - Restaurants - Business reasons - $200 or more Restaurants 991 Q2400201I0 Spent [Pst Mth] - Restaurants - Business reasons - 1+ Restaurants 992 Q2400201A0 Spent [Pst Mth] - Restaurants - Business reasons - 1+ (Dollars) Restaurants Dollars 993 Q2400202K2 Spent [Pst Mth] - Restaurants - Pleasure/personal reasons - $1-$49 Restaurants 994 Q2400202K3 Spent [Pst Mth] - Restaurants - Pleasure/personal reasons - $50-$99 Restaurants 995 Q2400202K4 Spent [Pst Mth] - Restaurants - Pleasure/personal reasons - $100-$199 Restaurants

Order Variable Description Category CONSUMPTION 996 Q2400202K5 Spent [Pst Mth] - Restaurants - Pleasure/personal reasons - $200 or more Restaurants 997 Q2400202I0 Spent [Pst Mth] - Restaurants - Pleasure/personal reasons - 1+ Restaurants 998 Q2400202A0 Spent [Pst Mth] - Restaurants - Pleasure/personal reasons - 1+ (Dollars) Restaurants Dollars 999 Q2410301C1 Visited [Pst Yr] - Restaurant Service Type - Casual/family dining restaurants Restaurants 1000 Q2410319C1 Visited [Pst Yr] - Restaurant Service Type - Fast casual restaurants Restaurants 1001 Q2410306C1 Visited [Pst Yr] - Restaurant Service Type - Food court outlets at a shopping mall Restaurants 1002 Q2410317C1 Visited [Pst Yr] - Restaurant Service Type - Formal dine-in restaurants Restaurants 1003 Q2410313C1 Visited [Pst Yr] - Restaurant Service Type - Pub restaurants Restaurants 1004 Q2410320C1 Visited [Pst Yr] - Restaurant Service Type - Sports bars Restaurants 1005 Q2410321C1 Visited [Pst Yr] - Restaurant Service Type - Other types of restaurants Restaurants

1006 Q2410401K1 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Casual/family dining restaurants - Once a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Service Type - Casual/family dining restaurants - 2-11 times a 1007 Q2410401K2 Restaurants year Frequency of Visiting [Pst Yr] - Restaurant Service Type - Casual/family dining restaurants - Once a month 1008 Q2410401K3 Restaurants or more

1009 Q2410402K1 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Fast casual restaurants - Once a year Restaurants

1010 Q2410402K2 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Fast casual restaurants - 2-11 times a year Restaurants

1011 Q2410402K3 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Fast casual restaurants - Once a month or more Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Service Type - Food court outlets at a shopping mall - Once a 1012 Q2410403K1 Restaurants year Frequency of Visiting [Pst Yr] - Restaurant Service Type - Food court outlets at a shopping mall - 2-11 1013 Q2410403K2 Restaurants times a year Frequency of Visiting [Pst Yr] - Restaurant Service Type - Food court outlets at a shopping mall - Once a 1014 Q2410403K3 Restaurants month or more

1015 Q2410404K1 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Formal dine-in restaurants - Once a year Restaurants

1016 Q2410404K2 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Formal dine-in restaurants - 2-11 times a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Service Type - Formal dine-in restaurants - Once a month or 1017 Q2410404K3 Restaurants more 1018 Q2410405K1 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Pub restaurants - Once a year Restaurants 1019 Q2410405K2 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Pub restaurants - 2-11 times a year Restaurants

1020 Q2410405K3 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Pub restaurants - Once a month or more Restaurants

1021 Q2410406K1 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Sports bars - Once a year Restaurants 1022 Q2410406K2 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Sports bars - 2-11 times a year Restaurants 1023 Q2410406K3 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Sports bars - Once a month or more Restaurants

1024 Q2410407K1 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Other types of restaurants - Once a year Restaurants

1025 Q2410407K2 Frequency of Visiting [Pst Yr] - Restaurant Service Type - Other types of restaurants - 2-11 times a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Service Type - Other types of restaurants - Once a month or 1026 Q2410407K3 Restaurants more 1027 Q2410501K1 Visited [Pst Yr] - Restaurant Food Type - Breakfast style restaurant Restaurants 1028 Q2410502K1 Visited [Pst Yr] - Restaurant Food Type - Chicken restaurants Restaurants 1029 Q2410503K1 Visited [Pst Yr] - Restaurant Food Type - Ice cream/frozen yogurt restaurants Restaurants 1030 Q2410504K1 Visited [Pst Yr] - Restaurant Food Type - Asian restaurants Restaurants 1031 Q2410505K1 Visited [Pst Yr] - Restaurant Food Type - Italian restaurants Restaurants 1032 Q2410506K1 Visited [Pst Yr] - Restaurant Food Type - Mexican/Burrito-style restaurants Restaurants 1033 Q2410507K1 Visited [Pst Yr] - Restaurant Food Type - Other ethnic restaurants Restaurants 1034 Q2410508K1 Visited [Pst Yr] - Restaurant Food Type - Pizza restaurants Restaurants 1035 Q2410509K1 Visited [Pst Yr] - Restaurant Food Type - Seafood/Fish & Chips restaurants Restaurants 1036 Q2410510K1 Visited [Pst Yr] - Restaurant Food Type - Specialty burger restaurants Restaurants 1037 Q2410511K1 Visited [Pst Yr] - Restaurant Food Type - Steakhouse Restaurants 1038 Q2410512K1 Visited [Pst Yr] - Restaurant Food Type - Submarine/sandwich restaurants Restaurants

1039 Q2410601K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Breakfast style restaurant - Once a year Restaurants

1040 Q2410601K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Breakfast style restaurant - 2-11 times a year Restaurants

1041 Q2410601K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Breakfast style restaurant - Once a month or more Restaurants

1042 Q2410602K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Chicken restaurants - Once a year Restaurants 1043 Q2410602K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Chicken restaurants - 2-11 times a year Restaurants

1044 Q2410602K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Chicken restaurants - Once a month or more Restaurants

1045 Q2410603K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Ice cream/frozen yogurt restaurants - Once a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Food Type - Ice cream/frozen yogurt restaurants - 2-11 times a 1046 Q2410603K2 Restaurants year Frequency of Visiting [Pst Yr] - Restaurant Food Type - Ice cream/frozen yogurt restaurants - Once a 1047 Q2410603K3 Restaurants month or more 1048 Q2410604K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Asian restaurants - Once a year Restaurants 1049 Q2410604K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Asian restaurants - 2-11 times a year Restaurants

1050 Q2410604K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Asian restaurants - Once a month or more Restaurants

1051 Q2410605K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Italian restaurants - Once a year Restaurants 1052 Q2410605K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Italian restaurants - 2-11 times a year Restaurants

1053 Q2410605K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Italian restaurants - Once a month or more Restaurants

1054 Q2410606K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Mexican/Burrito-style restaurants - Once a year Restaurants

Order Variable Description Category CONSUMPTION Frequency of Visiting [Pst Yr] - Restaurant Food Type - Mexican/Burrito-style restaurants - 2-11 times a 1055 Q2410606K2 Restaurants year Frequency of Visiting [Pst Yr] - Restaurant Food Type - Mexican/Burrito-style restaurants - Once a month 1056 Q2410606K3 Restaurants or more 1057 Q2410607K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Other ethnic restaurants - Once a year Restaurants

1058 Q2410607K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Other ethnic restaurants - 2-11 times a year Restaurants

1059 Q2410607K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Other ethnic restaurants - Once a month or more Restaurants

1060 Q2410608K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Pizza restaurants - Once a year Restaurants 1061 Q2410608K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Pizza restaurants - 2-11 times a year Restaurants

1062 Q2410608K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Pizza restaurants - Once a month or more Restaurants

1063 Q2410609K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Seafood/Fish & Chips restaurants - Once a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Food Type - Seafood/Fish & Chips restaurants - 2-11 times a 1064 Q2410609K2 Restaurants year Frequency of Visiting [Pst Yr] - Restaurant Food Type - Seafood/Fish & Chips restaurants - Once a month 1065 Q2410609K3 Restaurants or more

1066 Q2410610K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Specialty burger restaurants - Once a year Restaurants

1067 Q2410610K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Specialty burger restaurants - 2-11 times a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Food Type - Specialty burger restaurants - Once a month or 1068 Q2410610K3 Restaurants more 1069 Q2410611K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Steakhouse - Once a year Restaurants 1070 Q2410611K2 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Steakhouse - 2-11 times a year Restaurants 1071 Q2410611K3 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Steakhouse - Once a month or more (!) Restaurants

1072 Q2410612K1 Frequency of Visiting [Pst Yr] - Restaurant Food Type - Submarine/sandwich restaurants - Once a year Restaurants

Frequency of Visiting [Pst Yr] - Restaurant Food Type - Submarine/sandwich restaurants - 2-11 times a 1073 Q2410612K2 Restaurants year Frequency of Visiting [Pst Yr] - Restaurant Food Type - Submarine/sandwich restaurants - Once a month 1074 Q2410612K3 Restaurants or more 1075 Q2920601C1 Bought Anything [Pst Wk] - Restaurant take out/drive through - Morning (5:01am to 10am) Restaurants 1076 Q2920602C1 Bought Anything [Pst Wk] - Restaurant take out/drive through - Mid-day (10:01am to 3pm) Restaurants 1077 Q2920603C1 Bought Anything [Pst Wk] - Restaurant take out/drive through - Afternoon (3:01pm to 6pm) Restaurants 1078 Q2920604C1 Bought Anything [Pst Wk] - Restaurant take out/drive through - Early evening (6:01pm to 9pm) Restaurants

1079 Q2920605C1 Bought Anything [Pst Wk] - Restaurant take out/drive through - Late evening/night (9:01pm to 5am) Restaurants

1080 Q0500101C1 Shopped [Pst Yr] - Clothing Stores - Addition-Elle Retailers - Apparel & Jewellery 1081 Q0500137C1 Shopped [Pst Yr] - Clothing Stores - Aritzia Retailers - Apparel & Jewellery 1082 Q0500102C1 Shopped [Pst Yr] - Clothing Stores - Banana Republic Retailers - Apparel & Jewellery 1083 Q0500103C1 Shopped [Pst Yr] - Clothing Stores - Children's clothing stores (any) Retailers - Apparel & Jewellery 1084 Q0500105C1 Shopped [Pst Yr] - Clothing Stores - Eddie Bauer Retailers - Apparel & Jewellery 1085 Q0500106C1 Shopped [Pst Yr] - Clothing Stores - Fairweather Retailers - Apparel & Jewellery 1086 Q0500107C1 Shopped [Pst Yr] - Clothing Stores - Forever 21 Retailers - Apparel & Jewellery 1087 Q0500108C1 Shopped [Pst Yr] - Clothing Stores - Gap Retailers - Apparel & Jewellery 1088 Q0500109C1 Shopped [Pst Yr] - Clothing Stores - H&M Retailers - Apparel & Jewellery 1089 Q0500110C1 Shopped [Pst Yr] - Clothing Stores - Harry Rosen (!) Retailers - Apparel & Jewellery 1090 Q0500111C1 Shopped [Pst Yr] - Clothing Stores - Holt Renfrew (!) Retailers - Apparel & Jewellery 1091 Q0500112C1 Shopped [Pst Yr] - Clothing Stores - Joe Fresh Retailers - Apparel & Jewellery 1092 Q0500113C1 Shopped [Pst Yr] - Clothing Stores - Laura (any) Retailers - Apparel & Jewellery 1093 Q0500114C1 Shopped [Pst Yr] - Clothing Stores - Le Chateau Retailers - Apparel & Jewellery 1094 Q0500115C1 Shopped [Pst Yr] - Clothing Stores - Marks Work Wearhouse Retailers - Apparel & Jewellery 1095 Q0500116C1 Shopped [Pst Yr] - Clothing Stores - Marshalls Retailers - Apparel & Jewellery 1096 Q0500118C1 Shopped [Pst Yr] - Clothing Stores - Moores Retailers - Apparel & Jewellery 1097 Q0500119C1 Shopped [Pst Yr] - Clothing Stores - Old Navy Retailers - Apparel & Jewellery 1098 Q0500120C1 Shopped [Pst Yr] - Clothing Stores - Reitmans Retailers - Apparel & Jewellery 1099 Q0500121C1 Shopped [Pst Yr] - Clothing Stores - Roots Retailers - Apparel & Jewellery 1100 Q0500135C1 Shopped [Pst Yr] - Clothing Stores - Simons Retailers - Apparel & Jewellery 1101 Q0500122C1 Shopped [Pst Yr] - Clothing Stores - Stitches Retailers - Apparel & Jewellery 1102 Q0500123C1 Shopped [Pst Yr] - Clothing Stores - Suzy Shier Retailers - Apparel & Jewellery 1103 Q0500124C1 Shopped [Pst Yr] - Clothing Stores - Tip Top Tailors Retailers - Apparel & Jewellery 1104 Q0500136C1 Shopped [Pst Yr] - Clothing Stores - Value Village Retailers - Apparel & Jewellery 1105 Q0500125C1 Shopped [Pst Yr] - Clothing Stores - Winners Retailers - Apparel & Jewellery 1106 Q0500126C1 Shopped [Pst Yr] - Clothing Stores - Zara Retailers - Apparel & Jewellery 1107 Q0500127C1 Shopped [Pst Yr] - Clothing Stores - Jean stores (any) Retailers - Apparel & Jewellery 1108 Q0500134C1 Shopped [Pst Yr] - Clothing Stores - Formal wear stores (any) (!) Retailers - Apparel & Jewellery 1109 Q0500128C1 Shopped [Pst Yr] - Clothing Stores - Maternity stores (!) Retailers - Apparel & Jewellery 1110 Q0500129C1 Shopped [Pst Yr] - Clothing Stores - Specialty apparel - Lingerie Retailers - Apparel & Jewellery 1111 Q0500130C1 Shopped [Pst Yr] - Clothing Stores - Department stores (any) Retailers - Apparel & Jewellery 1112 Q0500131C1 Shopped [Pst Yr] - Clothing Stores - Second-hand stores Retailers - Apparel & Jewellery 1113 Q0500132C1 Shopped [Pst Yr] - Clothing Stores - Online/Internet clothing stores Retailers - Apparel & Jewellery 1114 Q0500133C1 Shopped [Pst Yr] - Clothing Stores - Other clothing stores Retailers - Apparel & Jewellery 1115 Q0500201K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Addition-Elle - Once a year Retailers - Apparel & Jewellery 1116 Q0500201K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Addition-Elle - 2-11 times a year Retailers - Apparel & Jewellery 1117 Q0500237K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Aritzia - Once a year Retailers - Apparel & Jewellery 1118 Q0500237K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Aritzia - 2-11 times a year Retailers - Apparel & Jewellery 1119 Q0500202K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Banana Republic - Once a year Retailers - Apparel & Jewellery 1120 Q0500202K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Banana Republic - 2-11 times a year Retailers - Apparel & Jewellery

1121 Q0500203K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Children's clothing stores (any) - Once a year Retailers - Apparel & Jewellery

1122 Q0500203K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Children's clothing stores (any) - 2-11 times a year Retailers - Apparel & Jewellery

Order Variable Description Category CONSUMPTION Frequency of Shopping [Pst Yr] - Clothing Stores - Children's clothing stores (any) - Once a month or more 1123 Q0500203K3 Retailers - Apparel & Jewellery (!) 1124 Q0500204K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Eddie Bauer - Once a year Retailers - Apparel & Jewellery 1125 Q0500204K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Eddie Bauer - 2-11 times a year Retailers - Apparel & Jewellery 1126 Q0500206K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Forever 21 - Once a year Retailers - Apparel & Jewellery 1127 Q0500206K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Forever 21 - 2-11 times a year Retailers - Apparel & Jewellery 1128 Q0500207K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Gap - Once a year Retailers - Apparel & Jewellery 1129 Q0500207K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Gap - 2-11 times a year Retailers - Apparel & Jewellery 1130 Q0500208K1 Frequency of Shopping [Pst Yr] - Clothing Stores - H&M - Once a year Retailers - Apparel & Jewellery 1131 Q0500208K2 Frequency of Shopping [Pst Yr] - Clothing Stores - H&M - 2-11 times a year Retailers - Apparel & Jewellery 1132 Q0500208K3 Frequency of Shopping [Pst Yr] - Clothing Stores - H&M - Once a month or more (!) Retailers - Apparel & Jewellery 1133 Q0500211K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Joe Fresh - Once a year Retailers - Apparel & Jewellery 1134 Q0500211K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Joe Fresh - 2-11 times a year Retailers - Apparel & Jewellery 1135 Q0500211K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Joe Fresh - Once a month or more (!) Retailers - Apparel & Jewellery 1136 Q0500212K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Laura (any) - Once a year Retailers - Apparel & Jewellery 1137 Q0500212K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Laura (any) - 2-11 times a year Retailers - Apparel & Jewellery 1138 Q0500213K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Le Chateau - Once a year Retailers - Apparel & Jewellery 1139 Q0500213K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Le Chateau - 2-11 times a year Retailers - Apparel & Jewellery 1140 Q0500214K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Marks Work Wearhouse - Once a year Retailers - Apparel & Jewellery 1141 Q0500214K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Marks Work Wearhouse - 2-11 times a year Retailers - Apparel & Jewellery

1142 Q0500214K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Marks Work Wearhouse - Once a month or more (!) Retailers - Apparel & Jewellery

1143 Q0500215K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Marshalls - Once a year Retailers - Apparel & Jewellery 1144 Q0500215K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Marshalls - 2-11 times a year Retailers - Apparel & Jewellery 1145 Q0500215K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Marshalls - Once a month or more Retailers - Apparel & Jewellery 1146 Q0500216K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Moores - Once a year Retailers - Apparel & Jewellery 1147 Q0500216K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Moores - 2-11 times a year Retailers - Apparel & Jewellery 1148 Q0500217K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Old Navy - Once a year Retailers - Apparel & Jewellery 1149 Q0500217K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Old Navy - 2-11 times a year Retailers - Apparel & Jewellery 1150 Q0500217K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Old Navy - Once a month or more (!) Retailers - Apparel & Jewellery 1151 Q0500218K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Reitmans - Once a year Retailers - Apparel & Jewellery 1152 Q0500218K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Reitmans - 2-11 times a year Retailers - Apparel & Jewellery 1153 Q0500218K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Reitmans - Once a month or more (!) Retailers - Apparel & Jewellery 1154 Q0500219K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Roots - Once a year Retailers - Apparel & Jewellery 1155 Q0500219K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Roots - 2-11 times a year Retailers - Apparel & Jewellery 1156 Q0500220K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Simons - Once a year Retailers - Apparel & Jewellery 1157 Q0500220K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Simons - 2-11 times a year Retailers - Apparel & Jewellery 1158 Q0500220K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Simons - Once a month or more (!) Retailers - Apparel & Jewellery

1159 Q0500221K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Stitches/Urban Planet/Sirens - 2-11 times a year Retailers - Apparel & Jewellery

1160 Q0500222K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Suzy Shier - Once a year (!) Retailers - Apparel & Jewellery 1161 Q0500222K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Suzy Shier - 2-11 times a year Retailers - Apparel & Jewellery 1162 Q0500234K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Value Village - Once a year Retailers - Apparel & Jewellery 1163 Q0500234K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Value Village - 2-11 times a year Retailers - Apparel & Jewellery 1164 Q0500234K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Value Village - Once a month or more Retailers - Apparel & Jewellery 1165 Q0500224K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Winners - Once a year Retailers - Apparel & Jewellery 1166 Q0500224K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Winners - 2-11 times a year Retailers - Apparel & Jewellery 1167 Q0500224K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Winners - Once a month or more Retailers - Apparel & Jewellery 1168 Q0500225K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Zara - Once a year Retailers - Apparel & Jewellery 1169 Q0500225K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Zara - 2-11 times a year Retailers - Apparel & Jewellery 1170 Q0500226K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Jean stores (any) - Once a year Retailers - Apparel & Jewellery 1171 Q0500226K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Jean stores (any) - 2-11 times a year Retailers - Apparel & Jewellery 1172 Q0500229K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Specialty apparel - Lingerie - Once a year Retailers - Apparel & Jewellery

1173 Q0500229K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Specialty apparel - Lingerie - 2-11 times a year Retailers - Apparel & Jewellery

1174 Q0500230K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Department stores (any) - Once a year Retailers - Apparel & Jewellery 1175 Q0500230K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Department stores (any) - 2-11 times a year Retailers - Apparel & Jewellery

1176 Q0500230K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Department stores (any) - Once a month or more Retailers - Apparel & Jewellery

1177 Q0500231K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Second-hand stores - Once a year Retailers - Apparel & Jewellery 1178 Q0500231K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Second-hand stores - 2-11 times a year Retailers - Apparel & Jewellery

1179 Q0500231K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Second-hand stores - Once a month or more Retailers - Apparel & Jewellery

1180 Q0500232K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Online/Internet clothing stores - Once a year Retailers - Apparel & Jewellery

1181 Q0500232K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Online/Internet clothing stores - 2-11 times a year Retailers - Apparel & Jewellery

1182 Q0500232K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Online/Internet clothing stores - Once a month or more Retailers - Apparel & Jewellery

1183 Q0500233K1 Frequency of Shopping [Pst Yr] - Clothing Stores - Other clothing stores - Once a year Retailers - Apparel & Jewellery 1184 Q0500233K2 Frequency of Shopping [Pst Yr] - Clothing Stores - Other clothing stores - 2-11 times a year Retailers - Apparel & Jewellery

1185 Q0500233K3 Frequency of Shopping [Pst Yr] - Clothing Stores - Other clothing stores - Once a month or more Retailers - Apparel & Jewellery

1186 Q1100101C1 Shopped [Pst Yr] - Jewellery Stores - Ben Moss Jewellers (!) Retailers - Apparel & Jewellery 1187 Q1100111C1 Shopped [Pst Yr] - Jewellery Stores - Charm Diamond Centres (!) Retailers - Apparel & Jewellery 1188 Q1100102C1 Shopped [Pst Yr] - Jewellery Stores - High-end jewellery stores Retailers - Apparel & Jewellery 1189 Q1100104C1 Shopped [Pst Yr] - Jewellery Stores - Michael Hill Jeweller Retailers - Apparel & Jewellery 1190 Q1100105C1 Shopped [Pst Yr] - Jewellery Stores - Peoples Retailers - Apparel & Jewellery 1191 Q1100107C1 Shopped [Pst Yr] - Jewellery Stores - Big box/warehouse stores Retailers - Apparel & Jewellery 1192 Q1100108C1 Shopped [Pst Yr] - Jewellery Stores - Department stores (any) Retailers - Apparel & Jewellery 1193 Q1100109C1 Shopped [Pst Yr] - Jewellery Stores - Online/Internet jewellery stores Retailers - Apparel & Jewellery 1194 Q1100112C1 Shopped [Pst Yr] - Jewellery Stores - Other jewellery stores Retailers - Apparel & Jewellery 1195 Q1600101C1 Shopped [Pst Yr] - Footwear Stores - Aldo Retailers - Apparel & Jewellery 1196 Q1600102C1 Shopped [Pst Yr] - Footwear Stores - Browns/B2 Retailers - Apparel & Jewellery 1197 Q1600103C1 Shopped [Pst Yr] - Footwear Stores - Call It Spring/Boutique Spring Retailers - Apparel & Jewellery

Order Variable Description Category CONSUMPTION 1198 Q1600104C1 Shopped [Pst Yr] - Footwear Stores - Globo Retailers - Apparel & Jewellery 1199 Q1600105C1 Shopped [Pst Yr] - Footwear Stores - Little Burgundy Retailers - Apparel & Jewellery 1200 Q1600106C1 Shopped [Pst Yr] - Footwear Stores - Naturalizer Retailers - Apparel & Jewellery 1201 Q1600109C1 Shopped [Pst Yr] - Footwear Stores - SoftMoc Retailers - Apparel & Jewellery 1202 Q1600110C1 Shopped [Pst Yr] - Footwear Stores - The Shoe Company Retailers - Apparel & Jewellery 1203 Q1600111C1 Shopped [Pst Yr] - Footwear Stores - Town Shoes Retailers - Apparel & Jewellery 1204 Q1600112C1 Shopped [Pst Yr] - Footwear Stores - Department stores (any) Retailers - Apparel & Jewellery 1205 Q1600113C1 Shopped [Pst Yr] - Footwear Stores - Sports stores (any) Retailers - Apparel & Jewellery 1206 Q1600117C1 Shopped [Pst Yr] - Footwear Stores - Other online/Internet shoe stores Retailers - Apparel & Jewellery 1207 Q1600115C1 Shopped [Pst Yr] - Footwear Stores - Other shoe stores Retailers - Apparel & Jewellery 1208 Q1600201K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Aldo - Once a year Retailers - Apparel & Jewellery 1209 Q1600201K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Aldo - 2-11 times a year Retailers - Apparel & Jewellery 1210 Q1600202K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Browns/B2 - Once a year Retailers - Apparel & Jewellery 1211 Q1600202K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Browns/B2 - 2-11 times a year Retailers - Apparel & Jewellery 1212 Q1600203K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Call It Spring/Boutique Spring - Once a year Retailers - Apparel & Jewellery

1213 Q1600203K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Call It Spring/Boutique Spring - 2-11 times a year Retailers - Apparel & Jewellery

1214 Q1600204K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Globo - Once a year Retailers - Apparel & Jewellery 1215 Q1600204K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Globo - 2-11 times a year Retailers - Apparel & Jewellery 1216 Q1600205K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Little Burgundy - Once a year (!) Retailers - Apparel & Jewellery 1217 Q1600205K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Little Burgundy - 2-11 times a year (!) Retailers - Apparel & Jewellery 1218 Q1600206K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Naturalizer - Once a year Retailers - Apparel & Jewellery 1219 Q1600206K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Naturalizer - 2-11 times a year Retailers - Apparel & Jewellery 1220 Q1600210K1 Frequency of Shopping [Pst Yr] - Footwear Stores - SoftMoc - Once a year Retailers - Apparel & Jewellery 1221 Q1600210K2 Frequency of Shopping [Pst Yr] - Footwear Stores - SoftMoc - 2-11 times a year Retailers - Apparel & Jewellery 1222 Q1600211K1 Frequency of Shopping [Pst Yr] - Footwear Stores - The Shoe Company - Once a year Retailers - Apparel & Jewellery 1223 Q1600211K2 Frequency of Shopping [Pst Yr] - Footwear Stores - The Shoe Company - 2-11 times a year Retailers - Apparel & Jewellery 1224 Q1600212K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Town Shoes - Once a year (!) Retailers - Apparel & Jewellery 1225 Q1600212K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Town Shoes - 2-11 times a year (!) Retailers - Apparel & Jewellery 1226 Q1600213K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Department stores (any) - Once a year Retailers - Apparel & Jewellery

1227 Q1600213K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Department stores (any) - 2-11 times a year Retailers - Apparel & Jewellery

1228 Q1600213K3 Frequency of Shopping [Pst Yr] - Footwear Stores - Department stores (any) - Once a month or more (!) Retailers - Apparel & Jewellery

1229 Q1600214K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Sports stores (any) - Once a year Retailers - Apparel & Jewellery 1230 Q1600214K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Sports stores (any) - 2-11 times a year Retailers - Apparel & Jewellery

1231 Q1600215K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Other online/Internet shoe stores - Once a year Retailers - Apparel & Jewellery

1232 Q1600215K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Other online/Internet shoe stores - 2-11 times a year Retailers - Apparel & Jewellery

1233 Q1600216K1 Frequency of Shopping [Pst Yr] - Footwear Stores - Other shoe stores - Once a year Retailers - Apparel & Jewellery 1234 Q1600216K2 Frequency of Shopping [Pst Yr] - Footwear Stores - Other shoe stores - 2-11 times a year Retailers - Apparel & Jewellery 1235 Q0200101C1 Shopped [Pst Mth] - Convenience Stores - 7-Eleven Retailers - Convenience 1236 Q0200102C1 Shopped [Pst Mth] - Convenience Stores - Mac's/Couche-Tard/Circle K Retailers - Convenience 1237 Q0200103C1 Shopped [Pst Mth] - Convenience Stores - Gas station convenience stores (any) Retailers - Convenience 1238 Q0200104C1 Shopped [Pst Mth] - Convenience Stores - Other convenience stores Retailers - Convenience 1239 Q0200201K1 Frequency of Shopping [Pst Mth] - Convenience Stores - 7-Eleven - Once a month Retailers - Convenience 1240 Q0200201K2 Frequency of Shopping [Pst Mth] - Convenience Stores - 7-Eleven - 2-3 times a month Retailers - Convenience 1241 Q0200201K3 Frequency of Shopping [Pst Mth] - Convenience Stores - 7-Eleven - Once a week or more Retailers - Convenience

1242 Q0200202K1 Frequency of Shopping [Pst Mth] - Convenience Stores - Mac's/Couche-Tard/Circle K - Once a month Retailers - Convenience

1243 Q0200202K2 Frequency of Shopping [Pst Mth] - Convenience Stores - Mac's/Couche-Tard/Circle K - 2-3 times a month Retailers - Convenience

Frequency of Shopping [Pst Mth] - Convenience Stores - Mac's/Couche-Tard/Circle K - Once a week or 1244 Q0200202K3 Retailers - Convenience more Frequency of Shopping [Pst Mth] - Convenience Stores - Gas station convenience stores (any) - Once a 1245 Q0200203K1 Retailers - Convenience month Frequency of Shopping [Pst Mth] - Convenience Stores - Gas station convenience stores (any) - 2-3 times 1246 Q0200203K2 Retailers - Convenience a month Frequency of Shopping [Pst Mth] - Convenience Stores - Gas station convenience stores (any) - Once a 1247 Q0200203K3 Retailers - Convenience week or more

1248 Q0200204K1 Frequency of Shopping [Pst Mth] - Convenience Stores - Other convenience stores - Once a month Retailers - Convenience

1249 Q0200204K2 Frequency of Shopping [Pst Mth] - Convenience Stores - Other convenience stores - 2-3 times a month Retailers - Convenience

1250 Q0200204K3 Frequency of Shopping [Pst Mth] - Convenience Stores - Other convenience stores - Once a week or more Retailers - Convenience

1251 Q2920401C1 Bought Anything [Pst Wk] - Convenience stores - Morning (5:01am to 10am) Retailers - Convenience 1252 Q2920402C1 Bought Anything [Pst Wk] - Convenience stores - Mid-day (10:01am to 3pm) Retailers - Convenience 1253 Q2920403C1 Bought Anything [Pst Wk] - Convenience stores - Afternoon (3:01pm to 6pm) Retailers - Convenience 1254 Q2920404C1 Bought Anything [Pst Wk] - Convenience stores - Early evening (6:01pm to 9pm) Retailers - Convenience 1255 Q2920405C1 Bought Anything [Pst Wk] - Convenience stores - Late evening/night (9:01pm to 5am) Retailers - Convenience 1256 Q0300101C1 Shopped [Pst Mth] - Drug Stores - Guardian/IDA Retailers - Drug Stores 1257 Q0300102C1 Shopped [Pst Mth] - Drug Stores - Jean Coutu Retailers - Drug Stores 1258 Q0300103C1 Shopped [Pst Mth] - Drug Stores - London Drugs Retailers - Drug Stores 1259 Q0300104C1 Shopped [Pst Mth] - Drug Stores - Pharmasave Retailers - Drug Stores 1260 Q0300105C1 Shopped [Pst Mth] - Drug Stores - Proxim Retailers - Drug Stores 1261 Q0300106C1 Shopped [Pst Mth] - Drug Stores - Rexall/Pharma Plus Retailers - Drug Stores 1262 Q0300107C1 Shopped [Pst Mth] - Drug Stores - Shoppers Drug Mart/Pharmaprix Retailers - Drug Stores 1263 Q0300108C1 Shopped [Pst Mth] - Drug Stores - Big box/warehouse stores Retailers - Drug Stores 1264 Q0300109C1 Shopped [Pst Mth] - Drug Stores - Grocery stores (any) Retailers - Drug Stores 1265 Q0300110C1 Shopped [Pst Mth] - Drug Stores - Natural health products retailers Retailers - Drug Stores 1266 Q0300111C1 Shopped [Pst Mth] - Drug Stores - Online/Internet drug stores Retailers - Drug Stores 1267 Q0300112C1 Shopped [Pst Mth] - Drug Stores - Other drug stores Retailers - Drug Stores 1268 Q0300201K1 Frequency of Shopping [Pst Mth] - Drug Stores - Guardian/IDA - Once a month Retailers - Drug Stores

Order Variable Description Category CONSUMPTION 1269 Q0300201K4 Frequency of Shopping [Pst Mth] - Drug Stores - Guardian/IDA - More than 2 times a month (!) Retailers - Drug Stores 1270 Q0300202K1 Frequency of Shopping [Pst Mth] - Drug Stores - Jean Coutu - Once a month Retailers - Drug Stores 1271 Q0300202K2 Frequency of Shopping [Pst Mth] - Drug Stores - Jean Coutu - 2-3 times a month Retailers - Drug Stores 1272 Q0300202K3 Frequency of Shopping [Pst Mth] - Drug Stores - Jean Coutu - Once a week or more Retailers - Drug Stores 1273 Q0300203K1 Frequency of Shopping [Pst Mth] - Drug Stores - London Drugs - Once a month Retailers - Drug Stores 1274 Q0300203K4 Frequency of Shopping [Pst Mth] - Drug Stores - London Drugs - More than 2 times a month Retailers - Drug Stores 1275 Q0300204K1 Frequency of Shopping [Pst Mth] - Drug Stores - Pharmasave - Once a month Retailers - Drug Stores 1276 Q0300204K4 Frequency of Shopping [Pst Mth] - Drug Stores - Pharmasave - More than 2 times a month Retailers - Drug Stores 1277 Q0300206K1 Frequency of Shopping [Pst Mth] - Drug Stores - Rexall/Pharma Plus - Once a month Retailers - Drug Stores

1278 Q0300206K4 Frequency of Shopping [Pst Mth] - Drug Stores - Rexall/Pharma Plus - More than 2 times a month Retailers - Drug Stores

1279 Q0300207K1 Frequency of Shopping [Pst Mth] - Drug Stores - Shoppers Drug Mart/Pharmaprix - Once a month Retailers - Drug Stores

1280 Q0300207K2 Frequency of Shopping [Pst Mth] - Drug Stores - Shoppers Drug Mart/Pharmaprix - 2-3 times a month Retailers - Drug Stores

1281 Q0300207K3 Frequency of Shopping [Pst Mth] - Drug Stores - Shoppers Drug Mart/Pharmaprix - Once a week or more Retailers - Drug Stores

1282 Q0300208K1 Frequency of Shopping [Pst Mth] - Drug Stores - Big box/warehouse stores - Once a month Retailers - Drug Stores 1283 Q0300208K2 Frequency of Shopping [Pst Mth] - Drug Stores - Big box/warehouse stores - 2-3 times a month Retailers - Drug Stores

1284 Q0300208K3 Frequency of Shopping [Pst Mth] - Drug Stores - Big box/warehouse stores - Once a week or more Retailers - Drug Stores

1285 Q0300209K1 Frequency of Shopping [Pst Mth] - Drug Stores - Grocery stores (any) - Once a month Retailers - Drug Stores 1286 Q0300209K2 Frequency of Shopping [Pst Mth] - Drug Stores - Grocery stores (any) - 2-3 times a month Retailers - Drug Stores 1287 Q0300209K3 Frequency of Shopping [Pst Mth] - Drug Stores - Grocery stores (any) - Once a week or more Retailers - Drug Stores 1288 Q0300210K1 Frequency of Shopping [Pst Mth] - Drug Stores - Natural health product stores - Once a month Retailers - Drug Stores

1289 Q0300210K4 Frequency of Shopping [Pst Mth] - Drug Stores - Natural health product stores - More than 2 times a month Retailers - Drug Stores

1290 Q0300212K1 Frequency of Shopping [Pst Mth] - Drug Stores - Other drug stores - Once a month Retailers - Drug Stores 1291 Q0300212K4 Frequency of Shopping [Pst Mth] - Drug Stores - Other drug stores - More than 2 times a month Retailers - Drug Stores 1292 Q2920701C1 Bought Anything [Pst Wk] - Drug stores - Morning (5:01am to 10am) Retailers - Drug Stores 1293 Q2920702C1 Bought Anything [Pst Wk] - Drug stores - Mid-day (10:01am to 3pm) Retailers - Drug Stores 1294 Q2920703C1 Bought Anything [Pst Wk] - Drug stores - Afternoon (3:01pm to 6pm) Retailers - Drug Stores 1295 Q2920704C1 Bought Anything [Pst Wk] - Drug stores - Early evening (6:01pm to 9pm) Retailers - Drug Stores 1296 Q2920705C1 Bought Anything [Pst Wk] - Drug stores - Late evening/night (9:01pm to 5am) Retailers - Drug Stores 1297 Q1400101C1 Shopped [Pst Yr] - Home Electronics Stores - Apple (online store) Retailers - Electronics 1298 Q1400102C1 Shopped [Pst Yr] - Home Electronics Stores - Apple (retail store) Retailers - Electronics 1299 Q1400103C1 Shopped [Pst Yr] - Home Electronics Stores - Best Buy Retailers - Electronics 1300 Q1400104C1 Shopped [Pst Yr] - Home Electronics Stores - Dell Computer (online store) Retailers - Electronics 1301 Q1400106C1 Shopped [Pst Yr] - Home Electronics Stores - Staples Retailers - Electronics 1302 Q1400108C1 Shopped [Pst Yr] - Home Electronics Stores - The Source Retailers - Electronics 1303 Q1400109C1 Shopped [Pst Yr] - Home Electronics Stores - Big box/warehouse stores Retailers - Electronics 1304 Q1400110C1 Shopped [Pst Yr] - Home Electronics Stores - Department stores (any) Retailers - Electronics 1305 Q1400111C1 Shopped [Pst Yr] - Home Electronics Stores - Furniture stores Retailers - Electronics Shopped [Pst Yr] - Home Electronics Stores - Other online/Internet electronics stores (excl. Apple/Dell 1306 Q1400112C1 Retailers - Electronics online stores) 1307 Q1400113C1 Shopped [Pst Yr] - Home Electronics Stores - Other electronics stores Retailers - Electronics 1308 Q1400201K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Apple (online store) - Once a year Retailers - Electronics

1309 Q1400201K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Apple (online store) - 2-11 times a year Retailers - Electronics

1310 Q1400201K3 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Apple (online store) - Once a month or more (!) Retailers - Electronics

1311 Q1400202K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Apple (retail store) - Once a year Retailers - Electronics

1312 Q1400202K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Apple (retail store) - 2-11 times a year Retailers - Electronics

1313 Q1400203K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Best Buy - Once a year Retailers - Electronics 1314 Q1400203K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Best Buy - 2-11 times a year Retailers - Electronics

1315 Q1400203K3 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Best Buy - Once a month or more (!) Retailers - Electronics

1316 Q1400204K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Dell Computer (online store) - Once a year (!) Retailers - Electronics

Frequency of Shopping [Pst Yr] - Home Electronics Stores - Dell Computer (online store) - 2-11 times a year 1317 Q1400204K2 Retailers - Electronics (!) 1318 Q1400205K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Staples - Once a year Retailers - Electronics 1319 Q1400205K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Staples - 2-11 times a year Retailers - Electronics 1320 Q1400205K3 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Staples - Once a month or more (!) Retailers - Electronics 1321 Q1400206K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - The Source - Once a year Retailers - Electronics 1322 Q1400206K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - The Source - 2-11 times a year Retailers - Electronics

1323 Q1400207K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Big box/warehouse stores - Once a year Retailers - Electronics

1324 Q1400207K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Big box/warehouse stores - 2-11 times a year Retailers - Electronics

Frequency of Shopping [Pst Yr] - Home Electronics Stores - Big box/warehouse stores - Once a month or 1325 Q1400207K3 Retailers - Electronics more

1326 Q1400208K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Department stores (any) - Once a year Retailers - Electronics

1327 Q1400208K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Department stores (any) - 2-11 times a year Retailers - Electronics

1328 Q1400209K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Furniture stores - Once a year Retailers - Electronics

1329 Q1400209K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Furniture stores - 2-11 times a year (!) Retailers - Electronics

Frequency of Shopping [Pst Yr] - Home Electronics Stores - Other online/Internet electronics stores - Once 1330 Q1400210K1 Retailers - Electronics a year Frequency of Shopping [Pst Yr] - Home Electronics Stores - Other online/Internet electronics stores - 2-11 1331 Q1400210K2 Retailers - Electronics times a year

Order Variable Description Category CONSUMPTION

1332 Q1400211K1 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Other electronics stores - Once a year Retailers - Electronics

1333 Q1400211K2 Frequency of Shopping [Pst Yr] - Home Electronics Stores - Other electronics stores - 2-11 times a year Retailers - Electronics

1334 Q0100101C1 Shopped [Pst Mth] - Grocery Stores - Co-op Retailers - Grocery 1335 Q0100117C1 Shopped [Pst Mth] - Grocery Stores - grocerygateway.com (!) Retailers - Grocery 1336 Q0100102C1 Shopped [Pst Mth] - Grocery Stores - IGA/Foodland Retailers - Grocery 1337 Q0100103C1 Shopped [Pst Mth] - Grocery Stores - Loblaws Retailers - Grocery 1338 Q0100104C1 Shopped [Pst Mth] - Grocery Stores - M&M Food Market Retailers - Grocery 1339 Q0100105C1 Shopped [Pst Mth] - Grocery Stores - Metro Retailers - Grocery 1340 Q0100106C1 Shopped [Pst Mth] - Grocery Stores - Provigo Retailers - Grocery 1341 Q0100107C1 Shopped [Pst Mth] - Grocery Stores - Real Canadian/Atlantic Superstore Retailers - Grocery 1342 Q0100108C1 Shopped [Pst Mth] - Grocery Stores - Safeway Retailers - Grocery 1343 Q0100119C1 Shopped [Pst Mth] - Grocery Stores - Save-On-Foods Retailers - Grocery 1344 Q0100109C1 Shopped [Pst Mth] - Grocery Stores - Sobeys Retailers - Grocery 1345 Q0100110C1 Shopped [Pst Mth] - Grocery Stores - Discount grocery stores Retailers - Grocery 1346 Q0100111C1 Shopped [Pst Mth] - Grocery Stores - Fine food stores/butcher shops Retailers - Grocery 1347 Q0100112C1 Shopped [Pst Mth] - Grocery Stores - Big box/warehouse stores Retailers - Grocery 1348 Q0100113C1 Shopped [Pst Mth] - Grocery Stores - Department stores Retailers - Grocery 1349 Q0100114C1 Shopped [Pst Mth] - Grocery Stores - Drug stores (any) Retailers - Grocery 1350 Q0100115C1 Shopped [Pst Mth] - Grocery Stores - Online/Internet grocery stores Retailers - Grocery 1351 Q0100118C1 Shopped [Pst Mth] - Grocery Stores - Other grocery stores Retailers - Grocery 1352 Q0100201K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Co-op - Once a month Retailers - Grocery 1353 Q0100201K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Co-op - 2-3 times a month Retailers - Grocery 1354 Q0100201K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Co-op - Once a week or more Retailers - Grocery 1355 Q0100203K1 Frequency of Shopping [Pst Mth] - Grocery Stores - IGA/Foodland - Once a month Retailers - Grocery 1356 Q0100203K2 Frequency of Shopping [Pst Mth] - Grocery Stores - IGA/Foodland - 2-3 times a month Retailers - Grocery 1357 Q0100203K3 Frequency of Shopping [Pst Mth] - Grocery Stores - IGA/Foodland - Once a week or more Retailers - Grocery 1358 Q0100204K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Loblaws - Once a month Retailers - Grocery 1359 Q0100204K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Loblaws - 2-3 times a month Retailers - Grocery 1360 Q0100204K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Loblaws - Once a week or more Retailers - Grocery 1361 Q0100205K1 Frequency of Shopping [Pst Mth] - Grocery Stores - M&M Food Market - Once a month Retailers - Grocery

1362 Q0100205K4 Frequency of Shopping [Pst Mth] - Grocery Stores - M&M Food Market - More than 2 times a month Retailers - Grocery

1363 Q0100206K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Metro - Once a month Retailers - Grocery 1364 Q0100206K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Metro - 2-3 times a month Retailers - Grocery 1365 Q0100206K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Metro - Once a week or more Retailers - Grocery 1366 Q0100207K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Provigo - Once a month Retailers - Grocery 1367 Q0100207K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Provigo - 2-3 times a month Retailers - Grocery 1368 Q0100207K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Provigo - Once a week or more Retailers - Grocery

1369 Q0100208K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Real Canadian/Atlantic Superstore - Once a month Retailers - Grocery

1370 Q0100208K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Real Canadian/Atlantic Superstore - 2-3 times a month Retailers - Grocery

Frequency of Shopping [Pst Mth] - Grocery Stores - Real Canadian/Atlantic Superstore - Once a week or 1371 Q0100208K3 Retailers - Grocery more 1372 Q0100209K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Safeway - Once a month Retailers - Grocery 1373 Q0100209K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Safeway - 2-3 times a month Retailers - Grocery 1374 Q0100209K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Safeway - Once a week or more Retailers - Grocery 1375 Q0100210K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Save-On-Foods - Once a month Retailers - Grocery 1376 Q0100210K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Save-On-Foods - 2-3 times a month Retailers - Grocery 1377 Q0100210K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Save-On-Foods - Once a week or more Retailers - Grocery 1378 Q0100211K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Sobeys - Once a month Retailers - Grocery 1379 Q0100211K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Sobeys - 2-3 times a month Retailers - Grocery 1380 Q0100211K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Sobeys - Once a week or more Retailers - Grocery 1381 Q0100212K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Discount grocery stores - Once a month Retailers - Grocery

1382 Q0100212K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Discount grocery stores - 2-3 times a month Retailers - Grocery

1383 Q0100212K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Discount grocery stores - Once a week or more Retailers - Grocery

1384 Q0100213K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Fine food stores/butcher shops - Once a month Retailers - Grocery

1385 Q0100213K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Fine food stores/butcher shops - 2-3 times a month Retailers - Grocery

1386 Q0100213K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Fine food stores/butcher shops - Once a week or more Retailers - Grocery

1387 Q0100214K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Big box/warehouse stores - Once a month Retailers - Grocery

1388 Q0100214K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Big box/warehouse stores - 2-3 times a month Retailers - Grocery

1389 Q0100214K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Big box/warehouse stores - Once a week or more Retailers - Grocery

1390 Q0100215K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Department stores - Once a month Retailers - Grocery 1391 Q0100215K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Department stores - 2-3 times a month Retailers - Grocery 1392 Q0100215K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Department stores - Once a week or more Retailers - Grocery 1393 Q0100216K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Drug stores (any) - Once a month Retailers - Grocery 1394 Q0100216K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Drug stores (any) - 2-3 times a month Retailers - Grocery 1395 Q0100216K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Drug stores (any) - Once a week or more Retailers - Grocery

1396 Q0100217K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Other online/Internet grocery stores - Once a month Retailers - Grocery

Frequency of Shopping [Pst Mth] - Grocery Stores - Other online/Internet grocery stores - More than 2 1397 Q0100217K4 Retailers - Grocery times a month 1398 Q0100218K1 Frequency of Shopping [Pst Mth] - Grocery Stores - Other grocery stores - Once a month Retailers - Grocery 1399 Q0100218K2 Frequency of Shopping [Pst Mth] - Grocery Stores - Other grocery stores - 2-3 times a month Retailers - Grocery

1400 Q0100218K3 Frequency of Shopping [Pst Mth] - Grocery Stores - Other grocery stores - Once a week or more Retailers - Grocery

Order Variable Description Category CONSUMPTION 1401 Q2920501C1 Bought Anything [Pst Wk] - Grocery/food stores - Morning (5:01am to 10am) Retailers - Grocery 1402 Q2920502C1 Bought Anything [Pst Wk] - Grocery/food stores - Mid-day (10:01am to 3pm) Retailers - Grocery 1403 Q2920503C1 Bought Anything [Pst Wk] - Grocery/food stores - Afternoon (3:01pm to 6pm) Retailers - Grocery 1404 Q2920504C1 Bought Anything [Pst Wk] - Grocery/food stores - Early evening (6:01pm to 9pm) Retailers - Grocery 1405 Q2920505C1 Bought Anything [Pst Wk] - Grocery/food stores - Late evening/night (9:01pm to 5am) Retailers - Grocery 1406 Q1000116C1 Shopped [Pst Yr] - Home Improvement Stores - BMR Retailers - Home Improvement 1407 Q1000101C1 Shopped [Pst Yr] - Home Improvement Stores - Canadian Tire Retailers - Home Improvement 1408 Q1000117C1 Shopped [Pst Yr] - Home Improvement Stores - Crate & Barrel Retailers - Home Improvement 1409 Q1000102C1 Shopped [Pst Yr] - Home Improvement Stores - Home Depot Retailers - Home Improvement 1410 Q1000103C1 Shopped [Pst Yr] - Home Improvement Stores - Home Hardware Retailers - Home Improvement 1411 Q1000105C1 Shopped [Pst Yr] - Home Improvement Stores - HomeSense Retailers - Home Improvement 1412 Q1000106C1 Shopped [Pst Yr] - Home Improvement Stores - Lee Valley Tools Retailers - Home Improvement 1413 Q1000107C1 Shopped [Pst Yr] - Home Improvement Stores - Lowe's Home Improvement Retailers - Home Improvement 1414 Q1000108C1 Shopped [Pst Yr] - Home Improvement Stores - Pier 1 Imports Retailers - Home Improvement 1415 Q1000109C1 Shopped [Pst Yr] - Home Improvement Stores - Rona Stores (any) Retailers - Home Improvement 1416 Q1000118C1 Shopped [Pst Yr] - Home Improvement Stores - Wayfair.ca Retailers - Home Improvement 1417 Q1000110C1 Shopped [Pst Yr] - Home Improvement Stores - Lighting stores (any) Retailers - Home Improvement 1418 Q1000111C1 Shopped [Pst Yr] - Home Improvement Stores - Department stores (any) Retailers - Home Improvement 1419 Q1000112C1 Shopped [Pst Yr] - Home Improvement Stores - Independent hardware stores (any) Retailers - Home Improvement

1420 Q1000113C1 Shopped [Pst Yr] - Home Improvement Stores - Online/Internet home décor/home improvement stores Retailers - Home Improvement

1421 Q1000117K1 Shopped [Pst Yr] - Home Improvement Stores - Other home improvement stores Retailers - Home Improvement 1422 Q1000201K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - BMR - Once a year (!) Retailers - Home Improvement 1423 Q1000201K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - BMR - 2-11 times a year Retailers - Home Improvement 1424 Q1000202K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Canadian Tire - Once a year Retailers - Home Improvement 1425 Q1000202K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Canadian Tire - 2-11 times a year Retailers - Home Improvement

1426 Q1000202K3 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Canadian Tire - Once a month or more Retailers - Home Improvement

1427 Q1000203K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Crate & Barrel - Once a year (!) Retailers - Home Improvement 1428 Q1000203K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Crate & Barrel - 2-11 times a year Retailers - Home Improvement 1429 Q1000204K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Home Depot - Once a year Retailers - Home Improvement 1430 Q1000204K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Home Depot - 2-11 times a year Retailers - Home Improvement

1431 Q1000204K3 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Home Depot - Once a month or more Retailers - Home Improvement

1432 Q1000205K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Home Hardware - Once a year Retailers - Home Improvement

1433 Q1000205K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Home Hardware - 2-11 times a year Retailers - Home Improvement

1434 Q1000205K3 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Home Hardware - Once a month or more Retailers - Home Improvement

1435 Q1000207K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - HomeSense - Once a year Retailers - Home Improvement 1436 Q1000207K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - HomeSense - 2-11 times a year Retailers - Home Improvement

1437 Q1000207K3 Frequency of Shopping [Pst Yr] - Home Improvement Stores - HomeSense - Once a month or more Retailers - Home Improvement

1438 Q1000208K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lee Valley Tools - Once a year Retailers - Home Improvement

1439 Q1000208K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lee Valley Tools - 2-11 times a year Retailers - Home Improvement

1440 Q1000209K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lowe's Home Improvement - Once a year Retailers - Home Improvement

Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lowe's Home Improvement - 2-11 times a 1441 Q1000209K2 Retailers - Home Improvement year Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lowe's Home Improvement - Once a month 1442 Q1000209K3 Retailers - Home Improvement or more 1443 Q1000210K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Pier 1 Imports - Once a year Retailers - Home Improvement 1444 Q1000210K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Pier 1 Imports - 2-11 times a year Retailers - Home Improvement 1445 Q1000211K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Rona Stores (any) - Once a year Retailers - Home Improvement

1446 Q1000211K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Rona Stores (any) - 2-11 times a year Retailers - Home Improvement

1447 Q1000211K3 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Rona Stores (any) - Once a month or more Retailers - Home Improvement

1448 Q1000218K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Wayfair.ca - Once a year Retailers - Home Improvement 1449 Q1000218K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Wayfair.ca - 2-11 times a year Retailers - Home Improvement

1450 Q1000212K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lighting stores (any) - Once a year Retailers - Home Improvement

1451 Q1000212K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Lighting stores (any) - 2-11 times a year Retailers - Home Improvement

1452 Q1000213K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Department stores (any) - Once a year Retailers - Home Improvement

1453 Q1000213K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Department stores (any) - 2-11 times a year Retailers - Home Improvement

Frequency of Shopping [Pst Yr] - Home Improvement Stores - Department stores (any) - Once a month or 1454 Q1000213K3 Retailers - Home Improvement more Frequency of Shopping [Pst Yr] - Home Improvement Stores - Independent hardware stores (any) - Once a 1455 Q1000214K1 Retailers - Home Improvement year Frequency of Shopping [Pst Yr] - Home Improvement Stores - Independent hardware stores (any) - 2-11 1456 Q1000214K2 Retailers - Home Improvement times a year Frequency of Shopping [Pst Yr] - Home Improvement Stores - Online/Internet home décor/home 1457 Q1000215K1 Retailers - Home Improvement improvement stores - Once a year (!) Frequency of Shopping [Pst Yr] - Home Improvement Stores - Online/Internet home décor/home 1458 Q1000215K2 Retailers - Home Improvement improvement stores - 2-11 times a year

1459 Q1000216K1 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Other home décor stores - Once a year Retailers - Home Improvement

1460 Q1000216K2 Frequency of Shopping [Pst Yr] - Home Improvement Stores - Other home décor stores - 2-11 times a year Retailers - Home Improvement

Frequency of Shopping [Pst Yr] - Home Improvement Stores - Other home improvement stores - Once a 1461 Q1000217K1 Retailers - Home Improvement year

Order Variable Description Category CONSUMPTION Frequency of Shopping [Pst Yr] - Home Improvement Stores - Other home improvement stores - 2-11 times 1462 Q1000217K2 Retailers - Home Improvement a year 1463 Q1000116K1 Shopped [Pst Yr] - Home Improvement Stores - Other home décor stores Retailers - Home Improvement 1464 Q0400110C1 Shopped [Pst Yr] - Department Stores - Amazon.com/Amazon.ca Retailers - Household 1465 Q0400101C1 Shopped [Pst Yr] - Department Stores - Canadian Tire Retailers - Household 1466 Q0400102C1 Shopped [Pst Yr] - Department Stores - Costco Retailers - Household 1467 Q0400103C1 Shopped [Pst Yr] - Department Stores - Giant Tiger Retailers - Household 1468 Q0400104C1 Shopped [Pst Yr] - Department Stores - Hudson's Bay Retailers - Household 1469 Q0400107C1 Shopped [Pst Yr] - Department Stores - Walmart/Walmart Supercentres Retailers - Household 1470 Q0400111C1 Shopped [Pst Yr] - Department Stores - Well.ca Retailers - Household 1471 Q0400108C1 Shopped [Pst Yr] - Department Stores - Online/Internet department stores Retailers - Household 1472 Q0400109C1 Shopped [Pst Yr] - Department Stores - Other department stores Retailers - Household 1473 Q0400201K1 Frequency of Shopping [Pst Yr] - Stores - Amazon.com/Amazon.ca - Once a year Retailers - Household 1474 Q0400201K2 Frequency of Shopping [Pst Yr] - Stores - Amazon.com/Amazon.ca - 2-11 times a year Retailers - Household 1475 Q0400201K3 Frequency of Shopping [Pst Yr] - Stores - Amazon.com/Amazon.ca - Once a month or more Retailers - Household 1476 Q0400202K1 Frequency of Shopping [Pst Yr] - Stores - Canadian Tire - Once a year Retailers - Household 1477 Q0400202K2 Frequency of Shopping [Pst Yr] - Stores - Canadian Tire - 2-11 times a year Retailers - Household 1478 Q0400202K3 Frequency of Shopping [Pst Yr] - Stores - Canadian Tire - Once a month or more Retailers - Household 1479 Q0400203K1 Frequency of Shopping [Pst Yr] - Stores - Costco - Once a year Retailers - Household 1480 Q0400203K2 Frequency of Shopping [Pst Yr] - Stores - Costco - 2-11 times a year Retailers - Household 1481 Q0400203K3 Frequency of Shopping [Pst Yr] - Stores - Costco - Once a month or more Retailers - Household 1482 Q0400204K1 Frequency of Shopping [Pst Yr] - Stores - Giant Tiger - Once a year Retailers - Household 1483 Q0400204K2 Frequency of Shopping [Pst Yr] - Stores - Giant Tiger - 2-11 times a year Retailers - Household 1484 Q0400204K3 Frequency of Shopping [Pst Yr] - Stores - Giant Tiger - Once a month or more Retailers - Household 1485 Q0400205K1 Frequency of Shopping [Pst Yr] - Stores - Hudson's Bay - Once a year Retailers - Household 1486 Q0400205K2 Frequency of Shopping [Pst Yr] - Stores - Hudson's Bay - 2-11 times a year Retailers - Household 1487 Q0400205K3 Frequency of Shopping [Pst Yr] - Stores - Hudson's Bay - Once a month or more Retailers - Household 1488 Q0400207K1 Frequency of Shopping [Pst Yr] - Stores - Walmart/Walmart Supercentres - Once a year Retailers - Household 1489 Q0400207K2 Frequency of Shopping [Pst Yr] - Stores - Walmart/Walmart Supercentres - 2-11 times a year Retailers - Household

1490 Q0400207K3 Frequency of Shopping [Pst Yr] - Stores - Walmart/Walmart Supercentres - Once a month or more Retailers - Household

1491 Q0400208K1 Frequency of Shopping [Pst Yr] - Stores - Other online/Internet department stores - Once a year Retailers - Household

1492 Q0400208K2 Frequency of Shopping [Pst Yr] - Stores - Other online/Internet department stores - 2-11 times a year Retailers - Household

1493 Q0400208K3 Frequency of Shopping [Pst Yr] - Stores - Other online/Internet department stores - Once a month or more Retailers - Household

1494 Q0400209K1 Frequency of Shopping [Pst Yr] - Stores - Other department stores - Once a year Retailers - Household 1495 Q0400209K2 Frequency of Shopping [Pst Yr] - Stores - Other department stores - 2-11 times a year Retailers - Household 1496 Q0400209K3 Frequency of Shopping [Pst Yr] - Stores - Other department stores - Once a month or more Retailers - Household 1497 Q0800101C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Ikea Retailers - Household 1498 Q0800102C1 Shopped [Pst Yr] - Furniture/Appliance Stores - La-Z-Boy Furniture Galleries Retailers - Household 1499 Q0800103C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Leon's Retailers - Household 1500 Q0800104C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Pier 1 Imports Retailers - Household 1501 Q0800105C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Sleep Country/Dormez-Vous Retailers - Household 1502 Q0800106C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Structube Retailers - Household 1503 Q0800107C1 Shopped [Pst Yr] - Furniture/Appliance Stores - The Brick Retailers - Household 1504 Q0800109C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Urban Barn Retailers - Household 1505 Q0800114C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Wayfair.ca Retailers - Household 1506 Q0800110C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Department stores (any) Retailers - Household 1507 Q0800111C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Electronics stores (any) Retailers - Household

1508 Q0800115C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Online/Internet mattress stores (e.g. Casper, Endy) Retailers - Household

1509 Q0800112C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Online/Internet furniture/appliance stores Retailers - Household 1510 Q0800113C1 Shopped [Pst Yr] - Furniture/Appliance Stores - Other furniture/appliance stores Retailers - Household 1511 Q0800201K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Ikea - Once a year Retailers - Household 1512 Q0800201K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Ikea - 2-11 times a year Retailers - Household 1513 Q0800201K3 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Ikea - Once a month or more (!) Retailers - Household

1514 Q0800202K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - La-Z-Boy Furniture Galleries - Once a year Retailers - Household

1515 Q0800203K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Leon's - Once a year Retailers - Household 1516 Q0800203K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Leon's - 2-11 times a year Retailers - Household 1517 Q0800204K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Pier 1 Imports - Once a year Retailers - Household 1518 Q0800204K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Pier 1 Imports - 2-11 times a year Retailers - Household

1519 Q0800205K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Sleep Country/Dormez-Vous - Once a year Retailers - Household

1520 Q0800206K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Structube - Once a year Retailers - Household 1521 Q0800206K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Structube - 2-11 times a year Retailers - Household 1522 Q0800207K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - The Brick - Once a year Retailers - Household 1523 Q0800207K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - The Brick - 2-11 times a year Retailers - Household 1524 Q0800209K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Urban Barn - Once a year (!) Retailers - Household 1525 Q0800209K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Urban Barn - 2-11 times a year (!) Retailers - Household 1526 Q0800214K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Wayfair.ca - Once a year Retailers - Household 1527 Q0800214K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Wayfair.ca - 2-11 times a year Retailers - Household

1528 Q0800210K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Department stores (any) - Once a year Retailers - Household

1529 Q0800210K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Department stores (any) - 2-11 times a year Retailers - Household

Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Department stores (any) - Once a month or 1530 Q0800210K3 Retailers - Household more

1531 Q0800211K1 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Electronics stores (any) - Once a year Retailers - Household

1532 Q0800211K2 Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Electronics stores (any) - 2-11 times a year Retailers - Household

Order Variable Description Category CONSUMPTION Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Online/Internet furniture/appliance stores - 1533 Q0800212K1 Retailers - Household Once a year Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Online/Internet furniture/appliance stores - 2- 1534 Q0800212K2 Retailers - Household 11 times a year Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Other furniture/appliance stores - Once a 1535 Q0800213K1 Retailers - Household year Frequency of Shopping [Pst Yr] - Furniture/Appliance Stores - Other furniture/appliance stores - 2-11 times 1536 Q0800213K2 Retailers - Household a year 1537 Q1300111C1 Shopped [Pst Yr] - Optical Stores - clearly.ca Retailers - Household 1538 Q1300113C1 Shopped [Pst Yr] - Optical Stores - Fyidoctors/Visique Retailers - Household 1539 Q1300101C1 Shopped [Pst Yr] - Optical Stores - Hakim Optical Retailers - Household 1540 Q1300102C1 Shopped [Pst Yr] - Optical Stores - IRIS Retailers - Household 1541 Q1300103C1 Shopped [Pst Yr] - Optical Stores - LensCrafters Retailers - Household 1542 Q1300104C1 Shopped [Pst Yr] - Optical Stores - Pearle Vision Retailers - Household 1543 Q1300105C1 Shopped [Pst Yr] - Optical Stores - Sunglass Hut (!) Retailers - Household 1544 Q1300106C1 Shopped [Pst Yr] - Optical Stores - Vogue Optical (!) Retailers - Household 1545 Q1300107C1 Shopped [Pst Yr] - Optical Stores - Big box/warehouse stores Retailers - Household 1546 Q1300108C1 Shopped [Pst Yr] - Optical Stores - Department stores (any) Retailers - Household 1547 Q1300112C1 Shopped [Pst Yr] - Optical Stores - Other Online/Internet optical stores Retailers - Household 1548 Q1300110C1 Shopped [Pst Yr] - Optical Stores - Other optical stores Retailers - Household 1549 Q1900101C1 Shopped [Pst Yr] - Pet Supply Stores - Global Pet Foods Retailers - Household 1550 Q1900102C1 Shopped [Pst Yr] - Pet Supply Stores - Pet Valu Retailers - Household 1551 Q1900103C1 Shopped [Pst Yr] - Pet Supply Stores - PetSmart Retailers - Household 1552 Q1900105C1 Shopped [Pst Yr] - Pet Supply Stores - Big box/warehouse stores Retailers - Household 1553 Q1900106C1 Shopped [Pst Yr] - Pet Supply Stores - Department stores (any) Retailers - Household 1554 Q1900107C1 Shopped [Pst Yr] - Pet Supply Stores - Grocery stores (any) Retailers - Household 1555 Q1900108C1 Shopped [Pst Yr] - Pet Supply Stores - Veterinarian office (any) Retailers - Household 1556 Q1900109C1 Shopped [Pst Yr] - Pet Supply Stores - Online/Internet pet/pet supply stores Retailers - Household 1557 Q1900110C1 Shopped [Pst Yr] - Pet Supply Stores - Other pet/pet supply stores Retailers - Household 1558 Q1900201K1 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Global Pet Foods - Once a year (!) Retailers - Household 1559 Q1900201K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Global Pet Foods - 2-11 times a year Retailers - Household

1560 Q1900201K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Global Pet Foods - Once a month or more (!) Retailers - Household

1561 Q1900202K1 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Pet Valu - Once a year Retailers - Household 1562 Q1900202K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Pet Valu - 2-11 times a year Retailers - Household 1563 Q1900202K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Pet Valu - Once a month or more Retailers - Household 1564 Q1900203K1 Frequency of Shopping [Pst Yr] - Pet Supply Stores - PetSmart - Once a year Retailers - Household 1565 Q1900203K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - PetSmart - 2-11 times a year Retailers - Household 1566 Q1900203K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - PetSmart - Once a month or more Retailers - Household

1567 Q1900204K1 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Big box/warehouse stores - Once a year (!) Retailers - Household

1568 Q1900204K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Big box/warehouse stores - 2-11 times a year Retailers - Household

1569 Q1900204K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Big box/warehouse stores - Once a month or more Retailers - Household

1570 Q1900205K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Department stores (any) - 2-11 times a year Retailers - Household

1571 Q1900205K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Department stores (any) - Once a month or more Retailers - Household

1572 Q1900206K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Grocery stores (any) - 2-11 times a year Retailers - Household

1573 Q1900206K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Grocery stores (any) - Once a month or more Retailers - Household

1574 Q1900207K1 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Veterinarian office (any) - Once a year Retailers - Household

1575 Q1900207K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Veterinarian office (any) - 2-11 times a year Retailers - Household

1576 Q1900207K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Veterinarian office (any) - Once a month or more Retailers - Household

1577 Q1900209K1 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Other pet/pet supply stores - Once a year (!) Retailers - Household

1578 Q1900209K2 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Other pet/pet supply stores - 2-11 times a year Retailers - Household

1579 Q1900209K3 Frequency of Shopping [Pst Yr] - Pet Supply Stores - Other pet/pet supply stores - Once a month or more Retailers - Household

1580 Q891200C01 Pets - Yes Retailers - Household 1581 Q5461001C1 Have Pets - Bird(s) Retailers - Household 1582 Q5461002C1 Have Pets - Cat(s) Retailers - Household 1583 Q5461003C1 Have Pets - Dog(s) Retailers - Household 1584 Q5461004C1 Have Pets - Fish Retailers - Household 1585 Q5461005C1 Have Pets - Other animal(s) Retailers - Household 1586 Q0600106C1 Shopped [Pst Yr] - Book Stores - Amazon.com/Amazon.ca Retailers - Leisure Products 1587 Q0600101C1 Shopped [Pst Yr] - Book Stores - Chapters/Indigo (the store) Retailers - Leisure Products 1588 Q0600102C1 Shopped [Pst Yr] - Book Stores - Coles Retailers - Leisure Products 1589 Q0600103C1 Shopped [Pst Yr] - Book Stores - Big box/warehouse stores Retailers - Leisure Products 1590 Q0600104C1 Shopped [Pst Yr] - Book Stores - Department/grocery/drug stores Retailers - Leisure Products 1591 Q0600105C1 Shopped [Pst Yr] - Book Stores - eBook stores (any) Retailers - Leisure Products 1592 Q0600108C1 Shopped [Pst Yr] - Book Stores - Other online/Internet book stores Retailers - Leisure Products 1593 Q0600109C1 Shopped [Pst Yr] - Book Stores - Other book stores Retailers - Leisure Products 1594 Q0600201K1 Frequency of Shopping [Pst Yr] - Book Stores - Amazon.com/Amazon.ca - Once a year Retailers - Leisure Products 1595 Q0600201K2 Frequency of Shopping [Pst Yr] - Book Stores - Amazon.com/Amazon.ca - 2-11 times a year Retailers - Leisure Products

1596 Q0600201K3 Frequency of Shopping [Pst Yr] - Book Stores - Amazon.com/Amazon.ca - Once a month or more Retailers - Leisure Products

1597 Q0600202K1 Frequency of Shopping [Pst Yr] - Book Stores - Chapters/Indigo - Once a year Retailers - Leisure Products 1598 Q0600202K2 Frequency of Shopping [Pst Yr] - Book Stores - Chapters/Indigo - 2-11 times a year Retailers - Leisure Products 1599 Q0600202K3 Frequency of Shopping [Pst Yr] - Book Stores - Chapters/Indigo - Once a month or more Retailers - Leisure Products 1600 Q0600203K1 Frequency of Shopping [Pst Yr] - Book Stores - Coles - Once a year Retailers - Leisure Products

Order Variable Description Category CONSUMPTION 1601 Q0600203K2 Frequency of Shopping [Pst Yr] - Book Stores - Coles - 2-11 times a year Retailers - Leisure Products 1602 Q0600204K1 Frequency of Shopping [Pst Yr] - Book Stores - Big box/warehouse stores - Once a year Retailers - Leisure Products 1603 Q0600204K2 Frequency of Shopping [Pst Yr] - Book Stores - Big box/warehouse stores - 2-11 times a year Retailers - Leisure Products

1604 Q0600204K3 Frequency of Shopping [Pst Yr] - Book Stores - Big box/warehouse stores - Once a month or more Retailers - Leisure Products

1605 Q0600205K1 Frequency of Shopping [Pst Yr] - Book Stores - Department/grocery/drug stores - Once a year Retailers - Leisure Products

1606 Q0600205K2 Frequency of Shopping [Pst Yr] - Book Stores - Department/grocery/drug stores - 2-11 times a year Retailers - Leisure Products

1607 Q0600205K3 Frequency of Shopping [Pst Yr] - Book Stores - Department/grocery/drug stores - Once a month or more Retailers - Leisure Products

1608 Q0600206K1 Frequency of Shopping [Pst Yr] - Book Stores - eBook stores (any) - Once a year (!) Retailers - Leisure Products 1609 Q0600206K2 Frequency of Shopping [Pst Yr] - Book Stores - eBook stores (any) - 2-11 times a year Retailers - Leisure Products 1610 Q0600206K3 Frequency of Shopping [Pst Yr] - Book Stores - eBook stores (any) - Once a month or more Retailers - Leisure Products

1611 Q0600207K1 Frequency of Shopping [Pst Yr] - Book Stores - Other online/Internet book stores - Once a year (!) Retailers - Leisure Products

1612 Q0600207K2 Frequency of Shopping [Pst Yr] - Book Stores - Other online/Internet book stores - 2-11 times a year Retailers - Leisure Products

1613 Q0600208K1 Frequency of Shopping [Pst Yr] - Book Stores - Other book stores - Once a year Retailers - Leisure Products 1614 Q0600208K2 Frequency of Shopping [Pst Yr] - Book Stores - Other book stores - 2-11 times a year Retailers - Leisure Products 1615 Q0600208K3 Frequency of Shopping [Pst Yr] - Book Stores - Other book stores - Once a month or more (!) Retailers - Leisure Products 1616 Q1700116C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Atmosphere Retailers - Leisure Products 1617 Q1700103C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Foot Locker Retailers - Leisure Products 1618 Q1700104C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Golf Town Retailers - Leisure Products 1619 Q1700105C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Lululemon Athletica Retailers - Leisure Products 1620 Q1700106C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - MEC Retailers - Leisure Products 1621 Q1700107C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Play it Again Sports Retailers - Leisure Products 1622 Q1700108C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Sport Chek Retailers - Leisure Products 1623 Q1700109C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Sporting Life Retailers - Leisure Products 1624 Q1700110C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Sports Experts Retailers - Leisure Products 1625 Q1700111C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - The Running Room Retailers - Leisure Products 1626 Q1700112C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Big box/warehouse stores Retailers - Leisure Products 1627 Q1700113C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Department stores (any) Retailers - Leisure Products

1628 Q1700114C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Online/Internet sporting goods & athletic wear stores Retailers - Leisure Products

1629 Q1700115C1 Shopped [Pst Yr] - Sporting Goods/Athletic Stores - Other sporting goods & athletic wear stores Retailers - Leisure Products

1630 Q1700201K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Atmosphere - Once a year Retailers - Leisure Products

1631 Q1700201K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Atmosphere - 2-11 times a year Retailers - Leisure Products

1632 Q1700202K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Foot Locker - Once a year Retailers - Leisure Products

1633 Q1700202K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Foot Locker - 2-11 times a year Retailers - Leisure Products

1634 Q1700203K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Golf Town - Once a year Retailers - Leisure Products

1635 Q1700203K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Golf Town - 2-11 times a year Retailers - Leisure Products

1636 Q1700204K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Lululemon Athletica - Once a year Retailers - Leisure Products

1637 Q1700204K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Lululemon Athletica - 2-11 times a year Retailers - Leisure Products

1638 Q1700205K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - MEC - Once a year Retailers - Leisure Products 1639 Q1700205K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - MEC - 2-11 times a year Retailers - Leisure Products

1640 Q1700206K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Play it Again Sports - Once a year (!) Retailers - Leisure Products

Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Play it Again Sports - 2-11 times a year 1641 Q1700206K2 Retailers - Leisure Products (!) 1642 Q1700207K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Sport Chek - Once a year Retailers - Leisure Products

1643 Q1700207K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Sport Chek - 2-11 times a year Retailers - Leisure Products

1644 Q1700208K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Sporting Life - Once a year (!) Retailers - Leisure Products

1645 Q1700208K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Sporting Life - 2-11 times a year (!) Retailers - Leisure Products

1646 Q1700209K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Sports Experts - Once a year Retailers - Leisure Products

1647 Q1700209K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Sports Experts - 2-11 times a year Retailers - Leisure Products

1648 Q1700210K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - The Running Room - Once a year Retailers - Leisure Products

1649 Q1700210K2 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - The Running Room - 2-11 times a year (!) Retailers - Leisure Products

1650 Q1700211K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Big box/warehouse stores - Once a year Retailers - Leisure Products

Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Big box/warehouse stores - 2-11 times a 1651 Q1700211K2 Retailers - Leisure Products year Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Big box/warehouse stores - Once a 1652 Q1700211K3 Retailers - Leisure Products month or more

1653 Q1700212K1 Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Department stores (any) - Once a year Retailers - Leisure Products

Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Department stores (any) - 2-11 times a 1654 Q1700212K2 Retailers - Leisure Products year Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Online/Internet sporting goods & athletic 1655 Q1700213K1 Retailers - Leisure Products wear stores - Once a year Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Online/Internet sporting goods & athletic 1656 Q1700213K2 Retailers - Leisure Products wear stores - 2-11 times a year

Order Variable Description Category CONSUMPTION Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Other sporting goods & athletic wear 1657 Q1700214K1 Retailers - Leisure Products stores - Once a year Frequency of Shopping [Pst Yr] - Sporting Goods/Athletic Stores - Other sporting goods & athletic wear 1658 Q1700214K2 Retailers - Leisure Products stores - 2-11 times a year 1659 Q1800101C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Disney Store Retailers - Leisure Products 1660 Q1800102C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - EB Games Retailers - Leisure Products 1661 Q1800103C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Mastermind Retailers - Leisure Products 1662 Q1800104C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Scholar's Choice Retailers - Leisure Products 1663 Q1800105C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Toys 'R Us/Babies 'R Us Retailers - Leisure Products 1664 Q1800106C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Big box/warehouse stores Retailers - Leisure Products 1665 Q1800110C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Book stores Retailers - Leisure Products 1666 Q1800107C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Department stores (any) Retailers - Leisure Products 1667 Q1800108C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Online/Internet toy/game/learning stores Retailers - Leisure Products 1668 Q1800109C1 Shopped [Pst Yr] - Toys/Games/Learning Stores - Other toy/game/learning stores Retailers - Leisure Products 1669 Q1800201K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Disney Store - Once a year Retailers - Leisure Products

1670 Q1800201K2 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Disney Store - 2-11 times a year Retailers - Leisure Products

1671 Q1800202K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - EB Games - Once a year Retailers - Leisure Products 1672 Q1800202K2 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - EB Games - 2-11 times a year Retailers - Leisure Products

1673 Q1800202K3 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - EB Games - Once a month or more (!) Retailers - Leisure Products

1674 Q1800203K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Mastermind - Once a year Retailers - Leisure Products 1675 Q1800203K2 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Mastermind - 2-11 times a year Retailers - Leisure Products

1676 Q1800204K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Scholar's Choice - Once a year (!) Retailers - Leisure Products

1677 Q1800204K2 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Scholar's Choice - 2-11 times a year (!) Retailers - Leisure Products

1678 Q1800205K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Toys 'R Us/Babies 'R Us - Once a year Retailers - Leisure Products

Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Toys 'R Us/Babies 'R Us - 2-11 times a 1679 Q1800205K2 Retailers - Leisure Products year

1680 Q1800206K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Big box/warehouse stores - Once a year Retailers - Leisure Products

Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Big box/warehouse stores - 2-11 times a 1681 Q1800206K2 Retailers - Leisure Products year Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Big box/warehouse stores - Once a month 1682 Q1800206K3 Retailers - Leisure Products or more 1683 Q1800207K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Book stores - Once a year Retailers - Leisure Products 1684 Q1800207K2 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Book stores - 2-11 times a year Retailers - Leisure Products

1685 Q1800208K1 Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Department stores (any) - Once a year Retailers - Leisure Products

Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Department stores (any) - 2-11 times a 1686 Q1800208K2 Retailers - Leisure Products year Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Department stores (any) - Once a month 1687 Q1800208K3 Retailers - Leisure Products or more (!) Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Online/Internet toy/game/learning stores - 1688 Q1800209K1 Retailers - Leisure Products Once a year Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Online/Internet toy/game/learning stores - 1689 Q1800209K2 Retailers - Leisure Products 2-11 times a year Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Other toy/game/learning stores - Once a 1690 Q1800210K1 Retailers - Leisure Products year Frequency of Shopping [Pst Yr] - Toys/Games/Learning Stores - Other toy/game/learning stores - 2-11 1691 Q1800210K2 Retailers - Leisure Products times a year 1692 Q2510101C1 Shopped [Pst Mth] - Video Rental/Purchase - DVD retail store locations Retailers - Leisure Products 1693 Q2510103C1 Shopped [Pst Mth] - Video Rental/Purchase - iTunes Retailers - Leisure Products 1694 Q2510104C1 Shopped [Pst Mth] - Video Rental/Purchase - Other online video rental service Retailers - Leisure Products 1695 Q2510105C1 Shopped [Pst Mth] - Video Rental/Purchase - Pay per view via cable/satellite/fibre optic Retailers - Leisure Products 1696 Q1500101C1 Shopped [Pst Yr] - Office/Stationery Stores - Staples Retailers - Office Supplies 1697 Q1500102C1 Shopped [Pst Yr] - Office/Stationery Stores - Big box/warehouse stores Retailers - Office Supplies 1698 Q1500103C1 Shopped [Pst Yr] - Office/Stationery Stores - Department stores (any) Retailers - Office Supplies 1699 Q1500104C1 Shopped [Pst Yr] - Office/Stationery Stores - Online/Internet office stores Retailers - Office Supplies 1700 Q1500105C1 Shopped [Pst Yr] - Office/Stationery Stores - Other office (stationery) stores Retailers - Office Supplies 1701 Q1500201K1 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Staples - Once a year Retailers - Office Supplies 1702 Q1500201K2 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Staples - 2-11 times a year Retailers - Office Supplies 1703 Q1500201K3 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Staples - Once a month or more Retailers - Office Supplies

1704 Q1500202K1 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Big box/warehouse stores - Once a year Retailers - Office Supplies

1705 Q1500202K2 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Big box/warehouse stores - 2-11 times a year Retailers - Office Supplies

Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Big box/warehouse stores - Once a month or 1706 Q1500202K3 Retailers - Office Supplies more

1707 Q1500203K1 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Department stores (any) - Once a year Retailers - Office Supplies

1708 Q1500203K2 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Department stores (any) - 2-11 times a year Retailers - Office Supplies

Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Department stores (any) - Once a month or 1709 Q1500203K3 Retailers - Office Supplies more (!) Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Online/Internet office stores - 2-11 times a 1710 Q1500204K3 Retailers - Office Supplies year

1711 Q1500205K1 Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Other office (stationery) stores - Once a year Retailers - Office Supplies

Frequency of Shopping [Pst Yr] - Office/Stationary Stores - Other office (stationery) stores - 2-11 times a 1712 Q1500205K2 Retailers - Office Supplies year 1713 Q2920102C1 Member - Loyalty Programs - Aeroplan Loyalty Programs 1714 Q2920103C1 Member - Loyalty Programs - Air Miles (excl. airline frequent flyer programs) Loyalty Programs

Order Variable Description Category CONSUMPTION 1715 Q2920104C1 Member - Loyalty Programs - Other airline frequent flyer program Loyalty Programs 1716 Q2920105C1 Member - Loyalty Programs - Canadian Tire Triangle Loyalty Programs 1717 Q2920106C1 Member - Loyalty Programs - Hudson's Bay Rewards Loyalty Programs 1718 Q2920108C1 Member - Loyalty Programs - PC Optimum Loyalty Programs 1719 Q2920109C1 Member - Loyalty Programs - Other grocery store card Loyalty Programs 1720 Q2920110C1 Member - Loyalty Programs - Other store program Loyalty Programs 1721 Q2920111C1 Member - Loyalty Programs - Esso Extra Program Loyalty Programs 1722 Q2920112C1 Member - Loyalty Programs - Petro Points Loyalty Programs 1723 Q2920113C1 Member - Loyalty Programs - Other gas program Loyalty Programs 1724 Q2920114C1 Member - Loyalty Programs - SCENE (Cineplex) Loyalty Programs 1725 Q2920115C1 Member - Loyalty Programs - Other loyalty program Loyalty Programs 1726 Q2920116C1 Member - Loyalty Programs - Credit card with loyalty rewards Loyalty Programs 1727 Q2920117C1 Member - Loyalty Programs - Costco membership (paid) Loyalty Programs 1728 Q2920202C1 Collected [Pst Wk] - Loyalty Programs - Aeroplan Loyalty Programs 1729 Q2920203C1 Collected [Pst Wk] - Loyalty Programs - Air Miles (excl. airline frequent flyer programs) Loyalty Programs 1730 Q2920204C1 Collected [Pst Wk] - Loyalty Programs - Other airline frequent flyer program (!) Loyalty Programs 1731 Q2920205C1 Collected [Pst Wk] - Loyalty Programs - Canadian Tire Triangle Loyalty Programs 1732 Q2920206C1 Collected [Pst Wk] - Loyalty Programs - Hudson's Bay Rewards Loyalty Programs 1733 Q2920208C1 Collected [Pst Wk] - Loyalty Programs - PC Optimum Loyalty Programs 1734 Q2920209C1 Collected [Pst Wk] - Loyalty Programs - Other grocery store card Loyalty Programs 1735 Q2920210C1 Collected [Pst Wk] - Loyalty Programs - Other store program Loyalty Programs 1736 Q2920211C1 Collected [Pst Wk] - Loyalty Programs - Esso Extra Program Loyalty Programs 1737 Q2920212C1 Collected [Pst Wk] - Loyalty Programs - Petro Points Loyalty Programs 1738 Q2920213C1 Collected [Pst Wk] - Loyalty Programs - Other gas program Loyalty Programs 1739 Q2920214C1 Collected [Pst Wk] - Loyalty Programs - SCENE (Cineplex) Loyalty Programs 1740 Q2920215C1 Collected [Pst Wk] - Loyalty Programs - Other loyalty program Loyalty Programs 1741 Q2920216C1 Collected [Pst Wk] - Loyalty Programs - Credit card with loyalty rewards Loyalty Programs 1742 Q2920302C1 Redeemed [Pst Yr] - Loyalty Programs - Aeroplan Loyalty Programs 1743 Q2920304C1 Redeemed [Pst Yr] - Loyalty Programs - Other airline frequent flyer program (!) Loyalty Programs 1744 Q2920303C1 Redeemed [Pst Yr] - Loyalty Programs - Air Miles (excl. airline frequent flyer programs) Loyalty Programs 1745 Q2920305C1 Redeemed [Pst Yr] - Loyalty Programs - Canadian Tire Triangle Loyalty Programs 1746 Q2920306C1 Redeemed [Pst Yr] - Loyalty Programs - Hudson's Bay Rewards Loyalty Programs 1747 Q2920308C1 Redeemed [Pst Yr] - Loyalty Programs - PC Optimum Loyalty Programs 1748 Q2920309C1 Redeemed [Pst Yr] - Loyalty Programs - Other grocery store card Loyalty Programs 1749 Q2920310C1 Redeemed [Pst Yr] - Loyalty Programs - Other store program (!) Loyalty Programs 1750 Q2920311C1 Redeemed [Pst Yr] - Loyalty Programs - Esso Extra Program (!) Loyalty Programs 1751 Q2920312C1 Redeemed [Pst Yr] - Loyalty Programs - Petro Points Loyalty Programs 1752 Q2920313C1 Redeemed [Pst Yr] - Loyalty Programs - Other gas program (!) Loyalty Programs 1753 Q2920314C1 Redeemed [Pst Yr] - Loyalty Programs - SCENE (Cineplex) Loyalty Programs 1754 Q2920315C1 Redeemed [Pst Yr] - Loyalty Programs - Other loyalty program Loyalty Programs 1755 Q2920316C1 Redeemed [Pst Yr] - Loyalty Programs - Credit card with loyalty rewards Loyalty Programs 1756 Q2900301K2 Spent [Pst Yr] - Consumer Items - Bath and bedding - $1-$249 Retail Purchasing 1757 Q2900301K3 Spent [Pst Yr] - Consumer Items - Bath and bedding - $250-$499 Retail Purchasing 1758 Q2900301K4 Spent [Pst Yr] - Consumer Items - Bath and bedding - $500 or more Retail Purchasing 1759 Q2900301I0 Spent [Pst Yr] - Consumer Items - Bath and bedding - 1+ Retail Purchasing 1760 Q2900301A0 Spent [Pst Yr] - Consumer Items - Bath and bedding - 1+ (Dollars) Retail Purchasing Dollars 1761 Q2900302K2 Spent [Pst Yr] - Consumer Items - Books (excl. textbooks) - $1-$249 Retail Purchasing 1762 Q2900302K3 Spent [Pst Yr] - Consumer Items - Books (excl. textbooks) - $250-$499 Retail Purchasing 1763 Q2900302K4 Spent [Pst Yr] - Consumer Items - Books (excl. textbooks) - $500 or more Retail Purchasing 1764 Q2900302I0 Spent [Pst Yr] - Consumer Items - Books (excl. textbooks) - 1+ Retail Purchasing 1765 Q2900302A0 Spent [Pst Yr] - Consumer Items - Books (excl. textbooks) - 1+ (Dollars) Retail Purchasing Dollars 1766 Q2900303K2 Spent [Pst Yr] - Consumer Items - Children's clothing/shoes - $1-$249 Retail Purchasing 1767 Q2900303K3 Spent [Pst Yr] - Consumer Items - Children's clothing/shoes - $250-$499 Retail Purchasing 1768 Q2900303K4 Spent [Pst Yr] - Consumer Items - Children's clothing/shoes - $500 or more Retail Purchasing 1769 Q2900303I0 Spent [Pst Yr] - Consumer Items - Children's clothing/shoes - 1+ Retail Purchasing 1770 Q2900303A0 Spent [Pst Yr] - Consumer Items - Children's clothing/shoes - 1+ (Dollars) Retail Purchasing Dollars Spent [Pst Yr] - Consumer Items - Cross-border shopping in the United States (any goods or services) - $1- 1771 Q2900304K2 Retail Purchasing $249 Spent [Pst Yr] - Consumer Items - Cross-border shopping in the United States (any goods or services) - 1772 Q2900304K3 Retail Purchasing $250-$499 Spent [Pst Yr] - Consumer Items - Cross-border shopping in the United States (any goods or services) - 1773 Q2900304K4 Retail Purchasing $500 or more

1774 Q2900304I0 Spent [Pst Yr] - Consumer Items - Cross-border shopping in the United States (any goods or services) - 1+ Retail Purchasing

Spent [Pst Yr] - Consumer Items - Cross-border shopping in the United States (any goods or services) - 1+ 1775 Q2900304A0 Retail Purchasing Dollars (Dollars) 1776 Q2900305K2 Spent [Pst Yr] - Consumer Items - Flowers (for self or as gift for someone else) - $1-$249 Retail Purchasing 1777 Q2900305K5 Spent [Pst Yr] - Consumer Items - Flowers (for self or as gift for someone else) - $250 or more Retail Purchasing 1778 Q2900305I0 Spent [Pst Yr] - Consumer Items - Flowers (for self or as gift for someone else) - 1+ Retail Purchasing 1779 Q2900305A0 Spent [Pst Yr] - Consumer Items - Flowers (for self or as gift for someone else) - 1+ (Dollars) Retail Purchasing Dollars 1780 Q2900306K2 Spent [Pst Yr] - Consumer Items - Furniture (excluding patio) - $1-$249 Retail Purchasing 1781 Q2900306K3 Spent [Pst Yr] - Consumer Items - Furniture (excluding patio) - $250-$499 Retail Purchasing 1782 Q2900306K4 Spent [Pst Yr] - Consumer Items - Furniture (excluding patio) - $500 or more Retail Purchasing 1783 Q2900306I0 Spent [Pst Yr] - Consumer Items - Furniture (excluding patio) - 1+ Retail Purchasing 1784 Q2900306A0 Spent [Pst Yr] - Consumer Items - Furniture (excluding patio) - 1+ (Dollars) Retail Purchasing Dollars 1785 Q2900307K2 Spent [Pst Yr] - Consumer Items - Garden supplies - $1-$249 Retail Purchasing 1786 Q2900307K3 Spent [Pst Yr] - Consumer Items - Garden supplies - $250-$499 Retail Purchasing 1787 Q2900307K4 Spent [Pst Yr] - Consumer Items - Garden supplies - $500 or more Retail Purchasing 1788 Q2900307I0 Spent [Pst Yr] - Consumer Items - Garden supplies - 1+ Retail Purchasing 1789 Q2900307A0 Spent [Pst Yr] - Consumer Items - Garden supplies - 1+ (Dollars) Retail Purchasing Dollars 1790 Q2900308K2 Spent [Pst Yr] - Consumer Items - Hair salon - $1-$249 Retail Purchasing 1791 Q2900308K3 Spent [Pst Yr] - Consumer Items - Hair salon - $250-$499 Retail Purchasing 1792 Q2900308K4 Spent [Pst Yr] - Consumer Items - Hair salon - $500 or more Retail Purchasing 1793 Q2900308I0 Spent [Pst Yr] - Consumer Items - Hair salon - 1+ Retail Purchasing 1794 Q2900308A0 Spent [Pst Yr] - Consumer Items - Hair salon - 1+ (Dollars) Retail Purchasing Dollars

Order Variable Description Category CONSUMPTION 1795 Q2900309K2 Spent [Pst Yr] - Consumer Items - Home décor - $1-$249 Retail Purchasing 1796 Q2900309K3 Spent [Pst Yr] - Consumer Items - Home décor - $250-$499 Retail Purchasing 1797 Q2900309K4 Spent [Pst Yr] - Consumer Items - Home décor - $500 or more Retail Purchasing 1798 Q2900309I0 Spent [Pst Yr] - Consumer Items - Home décor - 1+ Retail Purchasing 1799 Q2900309A0 Spent [Pst Yr] - Consumer Items - Home décor - 1+ (Dollars) Retail Purchasing Dollars 1800 Q2900310K2 Spent [Pst Yr] - Consumer Items - Jewellery (incl. watches) - $1-$249 Retail Purchasing 1801 Q2900310K3 Spent [Pst Yr] - Consumer Items - Jewellery (incl. watches) - $250-$499 Retail Purchasing 1802 Q2900310K4 Spent [Pst Yr] - Consumer Items - Jewellery (incl. watches) - $500 or more Retail Purchasing 1803 Q2900310I0 Spent [Pst Yr] - Consumer Items - Jewellery (incl. watches) - 1+ Retail Purchasing 1804 Q2900310A0 Spent [Pst Yr] - Consumer Items - Jewellery (incl. watches) - 1+ (Dollars) Retail Purchasing Dollars 1805 Q2900311K2 Spent [Pst Yr] - Consumer Items - Legal/lawyer's/notary services - $1-$249 Retail Purchasing 1806 Q2900311K3 Spent [Pst Yr] - Consumer Items - Legal/lawyer's/notary services - $250-$499 Retail Purchasing 1807 Q2900311K4 Spent [Pst Yr] - Consumer Items - Legal/lawyer's/notary services - $500 or more Retail Purchasing 1808 Q2900311I0 Spent [Pst Yr] - Consumer Items - Legal/lawyer's/notary services - 1+ Retail Purchasing 1809 Q2900311A0 Spent [Pst Yr] - Consumer Items - Legal/lawyer's/notary services - 1+ (Dollars) Retail Purchasing Dollars 1810 Q2900312K2 Spent [Pst Yr] - Consumer Items - Men's clothing - $1-$249 Retail Purchasing 1811 Q2900312K3 Spent [Pst Yr] - Consumer Items - Men's clothing - $250-$499 Retail Purchasing 1812 Q2900312K4 Spent [Pst Yr] - Consumer Items - Men's clothing - $500 or more Retail Purchasing 1813 Q2900312I0 Spent [Pst Yr] - Consumer Items - Men's clothing - 1+ Retail Purchasing 1814 Q2900312A0 Spent [Pst Yr] - Consumer Items - Men's clothing - 1+ (Dollars) Retail Purchasing Dollars 1815 Q2900313K2 Spent [Pst Yr] - Consumer Items - Men's shoes - $1-$249 Retail Purchasing 1816 Q2900313K3 Spent [Pst Yr] - Consumer Items - Men's shoes - $250-$499 Retail Purchasing 1817 Q2900313K4 Spent [Pst Yr] - Consumer Items - Men's shoes - $500 or more Retail Purchasing 1818 Q2900313I0 Spent [Pst Yr] - Consumer Items - Men's shoes - 1+ Retail Purchasing 1819 Q2900313A0 Spent [Pst Yr] - Consumer Items - Men's shoes - 1+ (Dollars) Retail Purchasing Dollars 1820 Q2900314K2 Spent [Pst Yr] - Consumer Items - Music CDs/music download - $1-$249 Retail Purchasing 1821 Q2900314K5 Spent [Pst Yr] - Consumer Items - Music CDs/music download - $250 or more Retail Purchasing 1822 Q2900314I0 Spent [Pst Yr] - Consumer Items - Music CDs/music download - 1+ Retail Purchasing 1823 Q2900314A0 Spent [Pst Yr] - Consumer Items - Music CDs/music download - 1+ (Dollars) Retail Purchasing Dollars 1824 Q2900315K2 Spent [Pst Yr] - Consumer Items - Party supplies/costumes - $1-$249 Retail Purchasing 1825 Q2900315K5 Spent [Pst Yr] - Consumer Items - Party supplies/costumes - $250 or more Retail Purchasing 1826 Q2900315I0 Spent [Pst Yr] - Consumer Items - Party supplies/costumes - 1+ Retail Purchasing 1827 Q2900315A0 Spent [Pst Yr] - Consumer Items - Party supplies/costumes - 1+ (Dollars) Retail Purchasing Dollars 1828 Q2900316K2 Spent [Pst Yr] - Consumer Items - Power tools - $1-$249 Retail Purchasing 1829 Q2900316K3 Spent [Pst Yr] - Consumer Items - Power tools - $250-$499 Retail Purchasing 1830 Q2900316K4 Spent [Pst Yr] - Consumer Items - Power tools - $500 or more Retail Purchasing 1831 Q2900316I0 Spent [Pst Yr] - Consumer Items - Power tools - 1+ Retail Purchasing 1832 Q2900316A0 Spent [Pst Yr] - Consumer Items - Power tools - 1+ (Dollars) Retail Purchasing Dollars

1833 Q2900317K2 Spent [Pst Yr] - Consumer Items - Printing of digital photographs at store/online service - $1-$249 Retail Purchasing

1834 Q2900317K5 Spent [Pst Yr] - Consumer Items - Printing of digital photographs at store/online service - $250 or more (!) Retail Purchasing

1835 Q2900317I0 Spent [Pst Yr] - Consumer Items - Printing of digital photographs at store/online service - 1+ Retail Purchasing

1836 Q2900317A0 Spent [Pst Yr] - Consumer Items - Printing of digital photographs at store/online service - 1+ (Dollars) Retail Purchasing Dollars

1837 Q2900318K2 Spent [Pst Yr] - Consumer Items - Purchase of gift certificates/cards - $1-$249 Retail Purchasing 1838 Q2900318K3 Spent [Pst Yr] - Consumer Items - Purchase of gift certificates/cards - $250-$499 Retail Purchasing 1839 Q2900318K4 Spent [Pst Yr] - Consumer Items - Purchase of gift certificates/cards - $500 or more Retail Purchasing 1840 Q2900318I0 Spent [Pst Yr] - Consumer Items - Purchase of gift certificates/cards - 1+ Retail Purchasing 1841 Q2900318A0 Spent [Pst Yr] - Consumer Items - Purchase of gift certificates/cards - 1+ (Dollars) Retail Purchasing Dollars 1842 Q2900319K2 Spent [Pst Yr] - Consumer Items - School supplies - $1-$249 Retail Purchasing 1843 Q2900319K3 Spent [Pst Yr] - Consumer Items - School supplies - $250-$499 Retail Purchasing 1844 Q2900319K4 Spent [Pst Yr] - Consumer Items - School supplies - $500 or more Retail Purchasing 1845 Q2900319I0 Spent [Pst Yr] - Consumer Items - School supplies - 1+ Retail Purchasing 1846 Q2900319A0 Spent [Pst Yr] - Consumer Items - School supplies - 1+ (Dollars) Retail Purchasing Dollars 1847 Q2900320K2 Spent [Pst Yr] - Consumer Items - Small appliances - $1-$249 Retail Purchasing 1848 Q2900320K5 Spent [Pst Yr] - Consumer Items - Small appliances - $250 or more Retail Purchasing 1849 Q2900320I0 Spent [Pst Yr] - Consumer Items - Small appliances - 1+ Retail Purchasing 1850 Q2900320A0 Spent [Pst Yr] - Consumer Items - Small appliances - 1+ (Dollars) Retail Purchasing Dollars 1851 Q2900321K2 Spent [Pst Yr] - Consumer Items - Sporting goods (any) - $1-$249 Retail Purchasing 1852 Q2900321K3 Spent [Pst Yr] - Consumer Items - Sporting goods (any) - $250-$499 Retail Purchasing 1853 Q2900321K4 Spent [Pst Yr] - Consumer Items - Sporting goods (any) - $500 or more Retail Purchasing 1854 Q2900321I0 Spent [Pst Yr] - Consumer Items - Sporting goods (any) - 1+ Retail Purchasing 1855 Q2900321A0 Spent [Pst Yr] - Consumer Items - Sporting goods (any) - 1+ (Dollars) Retail Purchasing Dollars 1856 Q2900322K2 Spent [Pst Yr] - Consumer Items - Toys/games/novelties - $1-$249 Retail Purchasing 1857 Q2900322K3 Spent [Pst Yr] - Consumer Items - Toys/games/novelties - $250-$499 Retail Purchasing 1858 Q2900322K4 Spent [Pst Yr] - Consumer Items - Toys/games/novelties - $500 or more Retail Purchasing 1859 Q2900322I0 Spent [Pst Yr] - Consumer Items - Toys/games/novelties - 1+ Retail Purchasing 1860 Q2900322A0 Spent [Pst Yr] - Consumer Items - Toys/games/novelties - 1+ (Dollars) Retail Purchasing Dollars 1861 Q2900323K2 Spent [Pst Yr] - Consumer Items - Women's clothing - $1-$249 Retail Purchasing 1862 Q2900323K3 Spent [Pst Yr] - Consumer Items - Women's clothing - $250-$499 Retail Purchasing 1863 Q2900323K4 Spent [Pst Yr] - Consumer Items - Women's clothing - $500 or more Retail Purchasing 1864 Q2900323I0 Spent [Pst Yr] - Consumer Items - Women's clothing - 1+ Retail Purchasing 1865 Q2900323A0 Spent [Pst Yr] - Consumer Items - Women's clothing - 1+ (Dollars) Retail Purchasing Dollars 1866 Q2900324K2 Spent [Pst Yr] - Consumer Items - Women's shoes - $1-$249 Retail Purchasing 1867 Q2900324K3 Spent [Pst Yr] - Consumer Items - Women's shoes - $250-$499 Retail Purchasing 1868 Q2900324K4 Spent [Pst Yr] - Consumer Items - Women's shoes - $500 or more Retail Purchasing 1869 Q2900324I0 Spent [Pst Yr] - Consumer Items - Women's shoes - 1+ Retail Purchasing 1870 Q2900324A0 Spent [Pst Yr] - Consumer Items - Women's shoes - 1+ (Dollars) Retail Purchasing Dollars 1871 Q3460101K1 Used [Pst 3 Yrs] - Legal/Debt services - Civil-trusts-estates Retail Purchasing 1872 Q3460103K1 Used [Pst 3 Yrs] - Legal/Debt services - Debt consolidation/bankruptcy services (!) Retail Purchasing 1873 Q3460104K1 Used [Pst 3 Yrs] - Legal/Debt services - Divorce-family law (!) Retail Purchasing 1874 Q3460105K1 Used [Pst 3 Yrs] - Legal/Debt services - Immigration (!) Retail Purchasing 1875 Q3460107K1 Used [Pst 3 Yrs] - Legal/Debt services - Real estate Retail Purchasing 1876 Q3460108K1 Used [Pst 3 Yrs] - Legal/Debt services - Traffic related Retail Purchasing

Order Variable Description Category CONSUMPTION 1877 Q3460109K1 Used [Pst 3 Yrs] - Legal/Debt services - Other legal/debt services Retail Purchasing 1878 Q5620102C1 Responsible For - Household cleaning duties - Respondent Retail Purchasing 1879 Q5620102C2 Responsible For - Household cleaning duties - Shared Retail Purchasing 1880 Q5620102C3 Responsible For - Household cleaning duties - Someone Else Retail Purchasing 1881 Q5620103C1 Responsible For - Making decisions about major purchases - Respondent Retail Purchasing 1882 Q5620103C2 Responsible For - Making decisions about major purchases - Shared Retail Purchasing 1883 Q5620103C3 Responsible For - Making decisions about major purchases - Someone Else Retail Purchasing 1884 Q5620104C1 Responsible For - Meal preparation - Respondent Retail Purchasing 1885 Q5620104C2 Responsible For - Meal preparation - Shared Retail Purchasing 1886 Q5620104C3 Responsible For - Meal preparation - Someone Else Retail Purchasing 1887 Q2000201C1 Store Types - Shopped in store [Pst Mth] - Bulk food stores Retail Shopping 1888 Q2000202C1 Store Types - Shopped in store [Pst Mth] - Camera stores and photo/digital finishing Retail Shopping 1889 Q2000219C1 Store Types - Shopped in store [Pst Mth] - Candy/chocolate stores Retail Shopping 1890 Q2000203C1 Store Types - Shopped in store [Pst Mth] - Carpet/floor covering stores Retail Shopping 1891 Q2000204C1 Store Types - Shopped in store [Pst Mth] - Cosmetics/skin care stores Retail Shopping 1892 Q2000205C1 Store Types - Shopped in store [Pst Mth] - Craft supply stores (e.g. Michaels) Retail Shopping 1893 Q2000206C1 Store Types - Shopped in store [Pst Mth] - Dollar stores Retail Shopping 1894 Q2000207C1 Store Types - Shopped in store [Pst Mth] - Factory outlet stores/malls Retail Shopping 1895 Q2000208C1 Store Types - Shopped in store [Pst Mth] - Fashion accessories stores (e.g. Ardene) Retail Shopping 1896 Q2000209C1 Store Types - Shopped in store [Pst Mth] - Garden stores Retail Shopping 1897 Q2000210C1 Store Types - Shopped in store [Pst Mth] - Home health care stores Retail Shopping 1898 Q2000211C1 Store Types - Shopped in store [Pst Mth] - Kitchen stores Retail Shopping 1899 Q2000212C1 Store Types - Shopped in store [Pst Mth] - Music stores (instruments/sheet music) Retail Shopping 1900 Q2000213C1 Store Types - Shopped in store [Pst Mth] - Natural/health food stores Retail Shopping 1901 Q2000216C1 Store Types - Shopped in store [Pst Mth] - Shopping mall stores Retail Shopping 1902 Q2000217C1 Store Types - Shopped in store [Pst Mth] - Fruits & vegetables stores/farmers' markets Retail Shopping 1903 Q2000218C1 Store Types - Shopped in store [Pst Mth] - Other stores Retail Shopping 1904 Q2000101K1 Store Types - Shopped online [Pst Mth] - Bulk food stores Retail Shopping 1905 Q2000102K1 Store Types - Shopped online [Pst Mth] - Camera stores and photo/digital finishing Retail Shopping 1906 Q2000119K1 Store Types - Shopped online [Pst Mth] - Candy/chocolate stores Retail Shopping 1907 Q2000103K1 Store Types - Shopped online [Pst Mth] - Carpet/floor covering stores Retail Shopping 1908 Q2000104K1 Store Types - Shopped online [Pst Mth] - Cosmetics/skin care stores Retail Shopping 1909 Q2000105K1 Store Types - Shopped online [Pst Mth] - Craft supply stores (e.g. Michaels) Retail Shopping 1910 Q2000106K1 Store Types - Shopped online [Pst Mth] - Dollar stores Retail Shopping 1911 Q2000108K1 Store Types - Shopped online [Pst Mth] - Fashion accessories stores (e.g. Ardene) Retail Shopping 1912 Q2000109K1 Store Types - Shopped online [Pst Mth] - Garden stores Retail Shopping 1913 Q2000110K1 Store Types - Shopped online [Pst Mth] - Home health care stores Retail Shopping 1914 Q2000111K1 Store Types - Shopped online [Pst Mth] - Kitchen stores Retail Shopping 1915 Q2000112K1 Store Types - Shopped online [Pst Mth] - Music stores (instruments/sheet music) Retail Shopping 1916 Q2000113K1 Store Types - Shopped online [Pst Mth] - Natural/health food stores Retail Shopping 1917 Q2000114K1 Store Types - Shopped online [Pst Mth] - Online classified websites (e.g. Kijiji) Retail Shopping 1918 Q2000115K1 Store Types - Shopped online [Pst Mth] - Online music/movie download stores Retail Shopping 1919 Q2000118K1 Store Types - Shopped online [Pst Mth] - Other stores Retail Shopping 1920 Q2930001C1 Own - Items - Baby furniture Retail Shopping 1921 Q2930002C1 Own - Items - Bed/mattress Retail Shopping 1922 Q2930003C1 Own - Items - All other furniture (excl. bed/mattress and baby furniture) Retail Shopping 1923 Q2930037C1 Own - Items - Bicycle/bicycle equipment Retail Shopping 1924 Q2930004C1 Own - Items - Boat (any) Retail Shopping 1925 Q2930005C1 Own - Items - Camera (film/digital) Retail Shopping 1926 Q2930006C1 Own - Items - Camping equipment Retail Shopping 1927 Q2930007C1 Own - Items - Camping trailer/motorhome/RV Retail Shopping 1928 Q2930008C1 Own - Items - Car alarm/security system Retail Shopping 1929 Q2930009C1 Own - Items - Computer accessories Retail Shopping 1930 Q2930010C1 Own - Items - Computer software Retail Shopping 1931 Q2930011C1 Own - Items - e-Reader Retail Shopping 1932 Q2930040C1 Own - Items - Farm equipment (any) Retail Shopping 1933 Q2930012C1 Own - Items - Fireplace (any) Retail Shopping 1934 Q2930013C1 Own - Items - Garden/patio furniture (any) Retail Shopping 1935 Q2930014C1 Own - Items - Gas barbeque Retail Shopping 1936 Q2930015C1 Own - Items - Golf equipment Retail Shopping 1937 Q2930016C1 Own - Items - Hockey equipment Retail Shopping 1938 Q2930017C1 Own - Items - Home exercise equipment Retail Shopping 1939 Q2930018C1 Own - Items - Hot tub/spa Retail Shopping 1940 Q2930019C1 Own - Items - Major appliances Retail Shopping 1941 Q2930020C1 Own - Items - Motorcycle Retail Shopping 1942 Q2930021C1 Own - Items - Musical instrument Retail Shopping 1943 Q2930022C1 Own - Items - Office equipment Retail Shopping 1944 Q2930023C1 Own - Items - Personal computer Retail Shopping 1945 Q2930024C1 Own - Items - Pool (above or in-ground) Retail Shopping 1946 Q2930025C1 Own - Items - Portable MP3 player/digital music player Retail Shopping 1947 Q2930026C1 Own - Items - Pre-arranged funeral services (for self or someone else) Retail Shopping 1948 Q2930027C1 Own - Items - Ski/snowboard equipment Retail Shopping 1949 Q2930028C1 Own - Items - Snowmobile/ATV (All-terrain vehicle) Retail Shopping 1950 Q2930029C1 Own - Items - Stereo/audio equipment Retail Shopping 1951 Q2930038C1 Own - Items - Tablet Retail Shopping 1952 Q2930030C1 Own - Items - Television Retail Shopping 1953 Q2930031C1 Own - Items - Tires Retail Shopping 1954 Q2930033C1 Own - Items - Video camera and accessories Retail Shopping 1955 Q2930034C1 Own - Items - Video game system - console or handheld Retail Shopping 1956 Q2930035C1 Own - Items - Video player Retail Shopping 1957 Q2930039C1 Own - Items - Wedding services (any) (!) Retail Shopping 1958 Q2930101C1 Purchased [Pst 2 Yrs] - Items - Baby furniture Retail Shopping 1959 Q2930102C1 Purchased [Pst 2 Yrs] - Items - Bed/mattress Retail Shopping 1960 Q2930103C1 Purchased [Pst 2 Yrs] - Items - All other furniture (excl. bed/mattress and baby furniture) Retail Shopping 1961 Q2930137C1 Purchased [Pst 2 Yrs] - Items - Bicycle/bicycle equipment Retail Shopping

Order Variable Description Category CONSUMPTION 1962 Q2930104C1 Purchased [Pst 2 Yrs] - Items - Boat (any) (!) Retail Shopping 1963 Q2930105C1 Purchased [Pst 2 Yrs] - Items - Camera (film/digital) Retail Shopping 1964 Q2930106C1 Purchased [Pst 2 Yrs] - Items - Camping equipment Retail Shopping 1965 Q2930107C1 Purchased [Pst 2 Yrs] - Items - Camping trailer/motorhome/RV Retail Shopping 1966 Q2930108C1 Purchased [Pst 2 Yrs] - Items - Car alarm/security system Retail Shopping 1967 Q2930109C1 Purchased [Pst 2 Yrs] - Items - Computer accessories Retail Shopping 1968 Q2930110C1 Purchased [Pst 2 Yrs] - Items - Computer software Retail Shopping 1969 Q2930111C1 Purchased [Pst 2 Yrs] - Items - e-Reader Retail Shopping 1970 Q2930112C1 Purchased [Pst 2 Yrs] - Items - Fireplace (any) Retail Shopping 1971 Q2930113C1 Purchased [Pst 2 Yrs] - Items - Garden/patio furniture (any) Retail Shopping 1972 Q2930114C1 Purchased [Pst 2 Yrs] - Items - Gas barbeque Retail Shopping 1973 Q2930115C1 Purchased [Pst 2 Yrs] - Items - Golf equipment Retail Shopping 1974 Q2930116C1 Purchased [Pst 2 Yrs] - Items - Hockey equipment Retail Shopping 1975 Q2930117C1 Purchased [Pst 2 Yrs] - Items - Home exercise equipment Retail Shopping 1976 Q2930119C1 Purchased [Pst 2 Yrs] - Items - Major appliances Retail Shopping 1977 Q2930121C1 Purchased [Pst 2 Yrs] - Items - Musical instrument Retail Shopping 1978 Q2930122C1 Purchased [Pst 2 Yrs] - Items - Office equipment Retail Shopping 1979 Q2930123C1 Purchased [Pst 2 Yrs] - Items - Personal computer Retail Shopping 1980 Q2930124C1 Purchased [Pst 2 Yrs] - Items - Pool (above or in-ground) (!) Retail Shopping 1981 Q2930125C1 Purchased [Pst 2 Yrs] - Items - Portable MP3 player/digital music player Retail Shopping 1982 Q2930126C1 Purchased [Pst 2 Yrs] - Items - Pre-arranged funeral services (for self or someone else) (!) Retail Shopping 1983 Q2930127C1 Purchased [Pst 2 Yrs] - Items - Ski/snowboard equipment Retail Shopping 1984 Q2930129C1 Purchased [Pst 2 Yrs] - Items - Stereo/audio equipment Retail Shopping 1985 Q2930138C1 Purchased [Pst 2 Yrs] - Items - Tablet Retail Shopping 1986 Q2930130C1 Purchased [Pst 2 Yrs] - Items - Television Retail Shopping 1987 Q2930131C1 Purchased [Pst 2 Yrs] - Items - Tires Retail Shopping 1988 Q2930133C1 Purchased [Pst 2 Yrs] - Items - Video camera and accessories (!) Retail Shopping 1989 Q2930134C1 Purchased [Pst 2 Yrs] - Items - Video game system - console or handheld Retail Shopping 1990 Q2930135C1 Purchased [Pst 2 Yrs] - Items - Video player Retail Shopping 1991 Q2930139C1 Purchased [Pst 2 Yrs] - Items - Wedding services (any) (!) Retail Shopping 1992 Q2930201C1 Intend [Nxt 2 Yrs] - Items - Baby furniture Retail Shopping 1993 Q2930202C1 Intend [Nxt 2 Yrs] - Items - Bed/mattress Retail Shopping 1994 Q2930203C1 Intend [Nxt 2 Yrs] - Items - All other furniture (excl. bed/mattress and baby furniture) Retail Shopping 1995 Q2930237C1 Intend [Nxt 2 Yrs] - Items - Bicycle/bicycle equipment Retail Shopping 1996 Q2930205C1 Intend [Nxt 2 Yrs] - Items - Camera (film/digital) Retail Shopping 1997 Q2930206C1 Intend [Nxt 2 Yrs] - Items - Camping equipment Retail Shopping 1998 Q2930207C1 Intend [Nxt 2 Yrs] - Items - Camping trailer/motorhome/RV (!) Retail Shopping 1999 Q2930209C1 Intend [Nxt 2 Yrs] - Items - Computer accessories Retail Shopping 2000 Q2930210C1 Intend [Nxt 2 Yrs] - Items - Computer software Retail Shopping 2001 Q2930211C1 Intend [Nxt 2 Yrs] - Items - e-Reader (!) Retail Shopping 2002 Q2930212C1 Intend [Nxt 2 Yrs] - Items - Fireplace (any) Retail Shopping 2003 Q2930213C1 Intend [Nxt 2 Yrs] - Items - Garden/patio furniture (any) Retail Shopping 2004 Q2930214C1 Intend [Nxt 2 Yrs] - Items - Gas barbeque Retail Shopping 2005 Q2930215C1 Intend [Nxt 2 Yrs] - Items - Golf equipment Retail Shopping 2006 Q2930216C1 Intend [Nxt 2 Yrs] - Items - Hockey equipment Retail Shopping 2007 Q2930217C1 Intend [Nxt 2 Yrs] - Items - Home exercise equipment Retail Shopping 2008 Q2930218C1 Intend [Nxt 2 Yrs] - Items - Hot tub/spa (!) Retail Shopping 2009 Q2930219C1 Intend [Nxt 2 Yrs] - Items - Major appliances Retail Shopping 2010 Q2930221C1 Intend [Nxt 2 Yrs] - Items - Musical instrument Retail Shopping 2011 Q2930222C1 Intend [Nxt 2 Yrs] - Items - Office equipment Retail Shopping 2012 Q2930223C1 Intend [Nxt 2 Yrs] - Items - Personal computer Retail Shopping 2013 Q2930225C1 Intend [Nxt 2 Yrs] - Items - Portable MP3 player/digital music player (!) Retail Shopping 2014 Q2930226C1 Intend [Nxt 2 Yrs] - Items - Pre-arranged funeral services (for self or someone else) Retail Shopping 2015 Q2930227C1 Intend [Nxt 2 Yrs] - Items - Ski/snowboard equipment Retail Shopping 2016 Q2930229C1 Intend [Nxt 2 Yrs] - Items - Stereo/audio equipment Retail Shopping 2017 Q2930238C1 Intend [Nxt 2 Yrs] - Items - Tablet Retail Shopping 2018 Q2930230C1 Intend [Nxt 2 Yrs] - Items - Television Retail Shopping 2019 Q2930231C1 Intend [Nxt 2 Yrs] - Items - Tires Retail Shopping 2020 Q2930234C1 Intend [Nxt 2 Yrs] - Items - Video game system - console or handheld Retail Shopping 2021 Q2930235C1 Intend [Nxt 2 Yrs] - Items - Video player (!) Retail Shopping 2022 Q2930239C1 Intend [Nxt 2 Yrs] - Items - Wedding services (any) (!) Retail Shopping 2023 Q5440101C2 Used [Pst Wk] - Cosmetic Products - Acne products Personal Care - Cosmetics 2024 Q5440102C2 Used [Pst Wk] - Cosmetic Products - Anti-aging creams Personal Care - Cosmetics 2025 Q5440103C2 Used [Pst Wk] - Cosmetic Products - Body wash Personal Care - Cosmetics 2026 Q5440104C2 Used [Pst Wk] - Cosmetic Products - Denture cleaners Personal Care - Cosmetics 2027 Q5440105C2 Used [Pst Wk] - Cosmetic Products - Deodorants/anti-perspirants Personal Care - Cosmetics 2028 Q5440106C2 Used [Pst Wk] - Cosmetic Products - Electric toothbrush Personal Care - Cosmetics 2029 Q5440107C2 Used [Pst Wk] - Cosmetic Products - Facial cleansers Personal Care - Cosmetics 2030 Q5440108C2 Used [Pst Wk] - Cosmetic Products - Facial moisturizers Personal Care - Cosmetics 2031 Q5440109C2 Used [Pst Wk] - Cosmetic Products - Hair removal products Personal Care - Cosmetics 2032 Q5440110C2 Used [Pst Wk] - Cosmetic Products - Hairstyling gel/spray Personal Care - Cosmetics 2033 Q5440111C2 Used [Pst Wk] - Cosmetic Products - Hand/body lotion Personal Care - Cosmetics 2034 Q5440117C2 Used [Pst Wk] - Cosmetic Products - Men's/women's razor/shaver Personal Care - Cosmetics 2035 Q5440118C2 Used [Pst Wk] - Cosmetic Products - Mouthwash, rinse and/or breath fresheners Personal Care - Cosmetics 2036 Q5440119C2 Used [Pst Wk] - Cosmetic Products - Shampoo/hair conditioner Personal Care - Cosmetics 2037 Q5440120C2 Used [Pst Wk] - Cosmetic Products - Shaving creams/gels Personal Care - Cosmetics 2038 Q5440301K0 Frequency of Using [Pst Wk] - Shavers - Disposable - Do not use Personal Care - Cosmetics 2039 Q5440301K1 Frequency of Using [Pst Wk] - Shavers - Disposable - Use most often Personal Care - Cosmetics 2040 Q5440301K2 Frequency of Using [Pst Wk] - Shavers - Disposable - Use sometimes Personal Care - Cosmetics 2041 Q5440302K0 Frequency of Using [Pst Wk] - Shavers - Non-disposable - Do not use Personal Care - Cosmetics 2042 Q5440302K1 Frequency of Using [Pst Wk] - Shavers - Non-disposable - Use most often Personal Care - Cosmetics 2043 Q5440302K2 Frequency of Using [Pst Wk] - Shavers - Non-disposable - Use sometimes Personal Care - Cosmetics 2044 Q5440303K0 Frequency of Using [Pst Wk] - Shavers - Electric dry shaver - Do not use Personal Care - Cosmetics 2045 Q5440303K1 Frequency of Using [Pst Wk] - Shavers - Electric dry shaver - Use most often Personal Care - Cosmetics 2046 Q5440303K2 Frequency of Using [Pst Wk] - Shavers - Electric dry shaver - Use sometimes Personal Care - Cosmetics

Order Variable Description Category CONSUMPTION 2047 Q5440901K2 Spent [Pst Yr] - Perfume/Cologne - For self - Less than $20 Personal Care - Cosmetics 2048 Q5440901K3 Spent [Pst Yr] - Perfume/Cologne - For self - $20-$49 Personal Care - Cosmetics 2049 Q5440901K4 Spent [Pst Yr] - Perfume/Cologne - For self - $50-$99 Personal Care - Cosmetics 2050 Q5440901K5 Spent [Pst Yr] - Perfume/Cologne - For self - $100 or more Personal Care - Cosmetics 2051 Q5440901I0 Spent [Pst Yr] - Perfume/Cologne - For self - 1+ Personal Care - Cosmetics 2052 Q5440901A0 Spent [Pst Yr] - Perfume/Cologne - For self - 1+ (Dollars) Personal Care - Cosmetics Dollars 2053 Q5440902K2 Spent [Pst Yr] - Perfume/Cologne - As a gift - Less than $20 Personal Care - Cosmetics 2054 Q5440902K3 Spent [Pst Yr] - Perfume/Cologne - As a gift - $20-$49 Personal Care - Cosmetics 2055 Q5440902K4 Spent [Pst Yr] - Perfume/Cologne - As a gift - $50-$99 Personal Care - Cosmetics 2056 Q5440902K5 Spent [Pst Yr] - Perfume/Cologne - As a gift - $100 or more Personal Care - Cosmetics 2057 Q5440902I0 Spent [Pst Yr] - Perfume/Cologne - As a gift - 1+ Personal Care - Cosmetics 2058 Q5440902A0 Spent [Pst Yr] - Perfume/Cologne - As a gift - 1+ (Dollars) Personal Care - Cosmetics Dollars 2059 Q5441801C1 Done [Pst Yr] - Esthetic Services - Salon/spray tanning Personal Care - Cosmetics 2060 Q5441802C1 Done [Pst Yr] - Esthetic Services - Tattooing Personal Care - Cosmetics 2061 Q5441803C1 Done [Pst Yr] - Esthetic Services - Piercing Personal Care - Cosmetics 2062 Q5441804C1 Done [Pst Yr] - Esthetic Services - Hand and foot care Personal Care - Cosmetics 2063 Q5441805C1 Done [Pst Yr] - Esthetic Services - Massage Personal Care - Cosmetics 2064 Q5441806C1 Done [Pst Yr] - Esthetic Services - Waxing Personal Care - Cosmetics 2065 Q5441807C1 Done [Pst Yr] - Esthetic Services - Facials/cosmetics Personal Care - Cosmetics 2066 Q5441808C1 Done [Pst Yr] - Esthetic Services - Body scrubs/wraps (!) Personal Care - Cosmetics 2067 Q5441809C1 Done [Pst Yr] - Esthetic Services - Laser hair removal Personal Care - Cosmetics 2068 Q5441810C1 Done [Pst Yr] - Esthetic Services - Other spa treatments Personal Care - Cosmetics 2069 Q5450200K1 Spent [Pst Mth] - Cosmetic Products - Nothing Personal Care - Cosmetics 2070 Q5450200K2 Spent [Pst Mth] - Cosmetic Products - $1-$9 Personal Care - Cosmetics 2071 Q5450200K3 Spent [Pst Mth] - Cosmetic Products - $10-$19 Personal Care - Cosmetics 2072 Q5450200K4 Spent [Pst Mth] - Cosmetic Products - $20-$49 Personal Care - Cosmetics 2073 Q5450200K5 Spent [Pst Mth] - Cosmetic Products - $50-$99 Personal Care - Cosmetics 2074 Q5450200K6 Spent [Pst Mth] - Cosmetic Products - $100 or more Personal Care - Cosmetics 2075 Q5450200I0 Spent [Pst Mth] - Cosmetic Products - 1+ Personal Care - Cosmetics 2076 Q5450200A0 Spent [Pst Mth] - Cosmetic Products - 1+ (Dollars) Personal Care - Cosmetics Dollars 2077 Q270010C01 Done [M Oft] - Esthetic Services - Do not wear prescription glasses or contact lenses Personal Care - Health 2078 Q270010C02 Done [M Oft] - Esthetic Services - Glasses Personal Care - Health 2079 Q270010C03 Done [M Oft] - Esthetic Services - Contact lenses Personal Care - Health 2080 Q270010C04 Done [M Oft] - Esthetic Services - Both glasses and contact lenses Personal Care - Health 2081 Q2700200K1 Spent [Pst Yr] - Prescription Eyewear - Nothing Personal Care - Health 2082 Q2700200K2 Spent [Pst Yr] - Prescription Eyewear - $1-$99 Personal Care - Health 2083 Q2700200K3 Spent [Pst Yr] - Prescription Eyewear - $100-$199 Personal Care - Health 2084 Q2700200K4 Spent [Pst Yr] - Prescription Eyewear - $200-$399 Personal Care - Health 2085 Q2700200K5 Spent [Pst Yr] - Prescription Eyewear - $400 or more Personal Care - Health 2086 Q2700200I0 Spent [Pst Yr] - Prescription Eyewear - 1+ Personal Care - Health 2087 Q2700200A0 Spent [Pst Yr] - Prescription Eyewear - 1+ (Dollars) Personal Care - Health Dollars 2088 Q270030C01 Laser eye surgery consideration - Vision Correction - Very likely Personal Care - Health 2089 Q270030C02 Laser eye surgery consideration - Vision Correction - Somewhat likely Personal Care - Health 2090 Q270030C03 Laser eye surgery consideration - Vision Correction - Not very likely Personal Care - Health 2091 Q270030C04 Laser eye surgery consideration - Vision Correction - Not at all likely Personal Care - Health 2092 Q270030C05 Laser eye surgery consideration - Vision Correction - Have already had laser eye surgery Personal Care - Health 2093 Q5440401C2 Used [Pst Mth] - Health Care items - Adhesive bandages Personal Care - Health 2094 Q5440402C2 Used [Pst Mth] - Health Care items - Analgesic lotions/rubs for muscle pain Personal Care - Health 2095 Q5440403C2 Used [Pst Mth] - Health Care items - Antacids & stomach settling products Personal Care - Health 2096 Q5440404C2 Used [Pst Mth] - Health Care items - Anti-nauseant/motion sickness remedies Personal Care - Health 2097 Q5440405C2 Used [Pst Mth] - Health Care items - Cold/cough/sinus remedies (non-prescription) Personal Care - Health 2098 Q5440406C2 Used [Pst Mth] - Health Care items - Condoms/contraceptives (non-prescription) Personal Care - Health 2099 Q5440407C2 Used [Pst Mth] - Health Care items - Contraceptives (prescription) Personal Care - Health 2100 Q5440408C2 Used [Pst Mth] - Health Care items - First aid ointments/creams Personal Care - Health 2101 Q5440409C2 Used [Pst Mth] - Health Care items - Headache remedies/pain relievers (non-prescription) Personal Care - Health 2102 Q5440410C2 Used [Pst Mth] - Health Care items - Natural remedies Personal Care - Health 2103 Q5440411C2 Used [Pst Mth] - Health Care items - Seasonal usage of allergy/sinus medication Personal Care - Health 2104 Q5440412C2 Used [Pst Mth] - Health Care items - Sleeping tablets Personal Care - Health 2105 Q5440413C2 Used [Pst Mth] - Health Care items - Smoking cessation patches/gum (!) Personal Care - Health 2106 Q5440414C2 Used [Pst Mth] - Health Care items - Home hair colour Personal Care - Health 2107 Q5440415C2 Used [Pst Mth] - Health Care items - Home teeth whitening products Personal Care - Health 2108 Q5440601C2 Used [Pst Yr] - Skin Protectant Items - Insect repellent (any) Personal Care - Health 2109 Q5440602C2 Used [Pst Yr] - Skin Protectant Items - Self tanning creams/foams Personal Care - Health 2110 Q5440603C2 Used [Pst Yr] - Skin Protectant Items - Sunscreen (any SPF) Personal Care - Health 2111 Q5441201C1 Used [Pst Yr] - Diet Control Treatments - Diet pills (!) Personal Care - Health 2112 Q5441202C1 Used [Pst Yr] - Diet Control Treatments - Weight control drinks/mixes Personal Care - Health 2113 Q5441203C1 Used [Pst Yr] - Diet Control Treatments - Other meal replacement Personal Care - Health 2114 Q5441204C1 Used [Pst Yr] - Diet Control Treatments - Exercise Personal Care - Health 2115 Q5441211C1 Used [Pst Yr] - Diet Control Treatments - Monitor diet for health conditions Personal Care - Health 2116 Q5441212C1 Used [Pst Yr] - Diet Control Treatments - Monitor diet for weight loss/management Personal Care - Health 2117 Q5441206C1 Used [Pst Yr] - Diet Control Treatments - Nutritionist Personal Care - Health 2118 Q5441208C1 Used [Pst Yr] - Diet Control Treatments - Weight Watchers Personal Care - Health 2119 Q5441210C1 Used [Pst Yr] - Diet Control Treatments - Other Personal Care - Health 2120 Q5441401C2 Taken [Pst Wk] - Vitamins, Minerals & Herbal Supplements - Herbal supplements Personal Care - Health 2121 Q5441402C2 Taken [Pst Wk] - Vitamins, Minerals & Herbal Supplements - Minerals Personal Care - Health 2122 Q5441403C2 Taken [Pst Wk] - Vitamins, Minerals & Herbal Supplements - Vitamins Personal Care - Health Taken [Pst Wk] - Vitamins, Minerals & Herbal Supplements - Medication for chronic condition (diabetes, 2123 Q5441404C2 Personal Care - Health high blood pressure, thyroid, etc) 2124 Q5441501C1 Visited [Pst Yr] - Health Care Providers - Acupuncturist Personal Care - Health 2125 Q5441502C1 Visited [Pst Yr] - Health Care Providers - Chiropractor Personal Care - Health 2126 Q5441503C1 Visited [Pst Yr] - Health Care Providers - Cosmetic surgeon (!) Personal Care - Health 2127 Q5441504C1 Visited [Pst Yr] - Health Care Providers - Homeopath/naturopath Personal Care - Health 2128 Q5441505C1 Visited [Pst Yr] - Health Care Providers - Massage therapist Personal Care - Health 2129 Q5441506C1 Visited [Pst Yr] - Health Care Providers - Optometrist/ophthalmologist Personal Care - Health 2130 Q5441507C1 Visited [Pst Yr] - Health Care Providers - Osteopath Personal Care - Health

Order Variable Description Category CONSUMPTION 2131 Q5441513C1 Visited [Pst Yr] - Health Care Providers - Personal trainer Personal Care - Health 2132 Q5441508C1 Visited [Pst Yr] - Health Care Providers - Physiotherapist Personal Care - Health 2133 Q5441509C1 Visited [Pst Yr] - Health Care Providers - Podiatrist/chiropodist Personal Care - Health Visited [Pst Yr] - Health Care Providers - Private clinic/hospital in Canada not paid for by the Prov. health 2134 Q5441510C1 Personal Care - Health care 2135 Q5441601C1 Have - Health Care Items - Hearing aid Personal Care - Health 2136 Q5441603C1 Have - Health Care Items - Mobility assistance aids Personal Care - Health 2137 Q5441604C1 Have - Health Care Items - Orthopedic insole Personal Care - Health 2138 Q5441605C1 Have - Health Care Items - Orthopedic supports and/or braces Personal Care - Health 2139 Q5441606C1 Have - Health Care Items - Other home health care products Personal Care - Health 2140 Q544210C02 Involved In - Care decisions for aging parents - Yes Personal Care - Health 2141 Q5441701C1 Done [Pst Yr] - Dental Services - Braces Personal Care - Health 2142 Q5441702C1 Done [Pst Yr] - Dental Services - Dental procedure (any) Personal Care - Health 2143 Q5441703C1 Done [Pst Yr] - Dental Services - Teeth whitening Personal Care - Health 2144 Q5441704C1 Done [Pst Yr] - Dental Services - Other cosmetic dental service Personal Care - Health 2145 Q5000100K1 Housing - Structure Type - Apartment building/high rise Housing & Shelter 2146 Q5000100K2 Housing - Structure Type - Duplex/triplex/fourplex Housing & Shelter 2147 Q5000100K3 Housing - Structure Type - Townhouse/rowhouse Housing & Shelter 2148 Q5000100K4 Housing - Structure Type - Semi-detached Housing & Shelter 2149 Q5000100K5 Housing - Structure Type - Single-detached Housing & Shelter 2150 Q5000100K6 Housing - Structure Type - Other Housing & Shelter 2151 Q5000200K1 Housing - Tenure - Own this home Housing & Shelter 2152 Q5000200K2 Housing - Tenure - Rent this home Housing & Shelter 2153 Q5000200K3 Housing - Tenure - Neither own nor rent Housing & Shelter 2154 Q5000300K1 Housing - Purchased - New Housing & Shelter 2155 Q5000300K2 Housing - Purchased - From a previous owner Housing & Shelter 2156 Q5000400K1 Housing - First owned home - No Housing & Shelter 2157 Q5000400K2 Housing - First owned home - Yes Housing & Shelter 2158 Q5000500K9 Housing - Current market value of owned home - $150,000 or less Housing & Shelter 2159 Q5000500K3 Housing - Current market value of owned home - $150,001 - $200,000 Housing & Shelter 2160 Q5000500K4 Housing - Current market value of owned home - $200,001 - $300,000 Housing & Shelter 2161 Q5000500K5 Housing - Current market value of owned home - $300,001 - $400,000 Housing & Shelter 2162 Q5000500K6 Housing - Current market value of owned home - $400,001 - $500,000 Housing & Shelter 2163 Q5000500K7 Housing - Current market value of owned home - $500,001 - $1,000,000 Housing & Shelter 2164 Q5000500K8 Housing - Current market value of owned home - Over $1,000,000 Housing & Shelter 2165 Q5000600K1 Housing - Years in current home - Less than 1 year Housing & Shelter 2166 Q5000600K2 Housing - Years in current home - 1 - 5 years Housing & Shelter 2167 Q5000600K3 Housing - Years in current home - 6 - 10 years Housing & Shelter 2168 Q5000600K4 Housing - Years in current home - 11 - 19 years Housing & Shelter 2169 Q5000600K5 Housing - Years in current home - 20 years or more Housing & Shelter 2170 Q500070C02 Plan to Move [Nxt 2 Yrs] - Yes Housing & Shelter 2171 Q5000901C1 Main Heating Source - Home heating - Oil Housing & Shelter 2172 Q5000901C2 Main Heating Source - Home heating - Gas Housing & Shelter 2173 Q5000901C3 Main Heating Source - Home heating - Electricity Housing & Shelter 2174 Q5000901C4 Main Heating Source - Home heating - Other Housing & Shelter 2175 Q5000902C1 Main Heating Source - Water heating - Oil Housing & Shelter 2176 Q5000902C2 Main Heating Source - Water heating - Gas Housing & Shelter 2177 Q5000902C3 Main Heating Source - Water heating - Electricity Housing & Shelter 2178 Q5000902C4 Main Heating Source - Water heating - Other Housing & Shelter 2179 Q500100C02 Owned - Vacation Home - Yes Housing & Shelter 2180 Q5001101C1 Services - Used [Pst 2 Yrs] - Home inspector Housing & Shelter 2181 Q5001102C1 Services - Used [Pst 2 Yrs] - Mortgage broker Housing & Shelter 2182 Q5001103C1 Services - Used [Pst 2 Yrs] - Moving company Housing & Shelter 2183 Q5001104C1 Services - Used [Pst 2 Yrs] - Real estate agent Housing & Shelter 2184 Q5001105C1 Services - Used [Pst 2 Yrs] - Real estate lawyer Housing & Shelter 2185 Q5001106C1 Services - Used [Pst 2 Yrs] - Renovator/contractor Housing & Shelter 2186 Q5001107C1 Services - Used [Pst 2 Yrs] - Self storage units Housing & Shelter 2187 Q5001108C1 Services - Used [Pst 2 Yrs] - Tool rental service Housing & Shelter 2188 Q5001201C1 Services - Plan to Use [Nxt 2 Yrs] - Home inspector Housing & Shelter 2189 Q5001202C1 Services - Plan to Use [Nxt 2 Yrs] - Mortgage broker Housing & Shelter 2190 Q5001203C1 Services - Plan to Use [Nxt 2 Yrs] - Moving company Housing & Shelter 2191 Q5001204C1 Services - Plan to Use [Nxt 2 Yrs] - Real estate agent Housing & Shelter 2192 Q5001205C1 Services - Plan to Use [Nxt 2 Yrs] - Real estate lawyer Housing & Shelter 2193 Q5001206C1 Services - Plan to Use [Nxt 2 Yrs] - Renovator/contractor Housing & Shelter 2194 Q5001207C1 Services - Plan to Use [Nxt 2 Yrs] - Self storage units Housing & Shelter 2195 Q5001208C1 Services - Plan to Use [Nxt 2 Yrs] - Tool rental service Housing & Shelter 2196 Q5010200K1 Plan to move [Nxt 2 Yrs] - Housing Tenure - Buy a new home Housing & Shelter 2197 Q5010200K2 Plan to move [Nxt 2 Yrs] - Housing Tenure - Buy a resale home Housing & Shelter 2198 Q5010200K3 Plan to move [Nxt 2 Yrs] - Housing Tenure - Rent Housing & Shelter 2199 Q5010200K4 Plan to move [Nxt 2 Yrs] - Housing Tenure - Not sure/don't know Housing & Shelter 2200 Q5010300K9 Plan to move [Nxt 2 Yrs] - Housing Structure Type - Apartment Housing & Shelter 2201 Q5010300K3 Plan to move [Nxt 2 Yrs] - Housing Structure Type - Townhouse/rowhouse (!) Housing & Shelter 2202 Q5010300K8 Plan to move [Nxt 2 Yrs] - Housing Structure Type - Semi-detached, Single-detached Housing & Shelter 2203 Q5011000K1 Plan to move [Nxt 2 Yrs] - Condominium - No Housing & Shelter 2204 Q5011000K2 Plan to move [Nxt 2 Yrs] - Condominium - Yes Housing & Shelter 2205 Q5100101C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Added living space Household - Improvements 2206 Q5100102C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Built/renovated a garage Household - Improvements 2207 Q5100103C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Custom draperies/curtains Household - Improvements 2208 Q5100104C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Deck/fencing Household - Improvements 2209 Q5100105C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Electrical Household - Improvements 2210 Q5100106C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Energy conservation projects (any) Household - Improvements 2211 Q5100107C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Exterior painting/staining Household - Improvements 2212 Q5100108C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Floor tiles or vinyl flooring Household - Improvements 2213 Q5100109C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Hardwood/laminate flooring Household - Improvements

Order Variable Description Category CONSUMPTION

2214 Q5100110C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Heating, ventilation, or air conditioning (HVAC) Household - Improvements

2215 Q5100111C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Installed home security system Household - Improvements 2216 Q5100112C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Installed windows or doors Household - Improvements 2217 Q5100113C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Interior painting/wallpaper Household - Improvements 2218 Q5100114C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Landscaping or yard improvements Household - Improvements 2219 Q5100115C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Plumbing (any jobs) Household - Improvements 2220 Q5100116C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Remodelled bathroom Household - Improvements 2221 Q5100117C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Remodelled kitchen Household - Improvements 2222 Q5100118C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Remodelled other room(s) Household - Improvements 2223 Q5100119C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Roofing Household - Improvements 2224 Q5100120C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Swimming pools/spas Household - Improvements 2225 Q5100121C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Wall-to-wall carpet or rugs Household - Improvements 2226 Q5100122C1 Started or Completed [Pst 2 Yrs] - Home Improvement - Other home project(s) Household - Improvements 2227 Q5100201C1 Home Improvement [Pst 2 Yrs] - Added living space - Myself, family or friend Household - Improvements 2228 Q5100201C2 Home Improvement [Pst 2 Yrs] - Added living space - Contractor/tradesperson (!) Household - Improvements 2229 Q5100202C1 Home Improvement [Pst 2 Yrs] - Built/renovated a garage - Myself, family or friend Household - Improvements 2230 Q5100202C2 Home Improvement [Pst 2 Yrs] - Built/renovated a garage - Contractor/tradesperson Household - Improvements 2231 Q5100203C1 Home Improvement [Pst 2 Yrs] - Custom draperies/curtains - Myself, family or friend Household - Improvements 2232 Q5100203C2 Home Improvement [Pst 2 Yrs] - Custom draperies/curtains - Contractor/tradesperson Household - Improvements 2233 Q5100204C1 Home Improvement [Pst 2 Yrs] - Deck/fencing - Myself, family or friend Household - Improvements 2234 Q5100204C2 Home Improvement [Pst 2 Yrs] - Deck/fencing - Contractor/tradesperson Household - Improvements 2235 Q5100205C1 Home Improvement [Pst 2 Yrs] - Electrical - Myself, family or friend Household - Improvements 2236 Q5100205C2 Home Improvement [Pst 2 Yrs] - Electrical - Contractor/tradesperson Household - Improvements 2237 Q5100206C1 Home Improvement [Pst 2 Yrs] - Energy conservation projects (any) - Myself, family or friend Household - Improvements 2238 Q5100206C2 Home Improvement [Pst 2 Yrs] - Energy conservation projects (any) - Contractor/tradesperson Household - Improvements 2239 Q5100207C1 Home Improvement [Pst 2 Yrs] - Exterior painting/staining - Myself, family or friend Household - Improvements 2240 Q5100207C2 Home Improvement [Pst 2 Yrs] - Exterior painting/staining - Contractor/tradesperson Household - Improvements 2241 Q5100208C1 Home Improvement [Pst 2 Yrs] - Floor tiles or vinyl flooring - Myself, family or friend Household - Improvements 2242 Q5100208C2 Home Improvement [Pst 2 Yrs] - Floor tiles or vinyl flooring - Contractor/tradesperson Household - Improvements 2243 Q5100209C1 Home Improvement [Pst 2 Yrs] - Hardwood/laminate flooring - Myself, family or friend Household - Improvements 2244 Q5100209C2 Home Improvement [Pst 2 Yrs] - Hardwood/laminate flooring - Contractor/tradesperson Household - Improvements

2245 Q5100210C1 Home Improvement [Pst 2 Yrs] - Heating, ventilation, or air conditioning (HVAC) - Myself, family or friend Household - Improvements

2246 Q5100210C2 Home Improvement [Pst 2 Yrs] - Heating, ventilation, or air conditioning (HVAC) - Contractor/tradesperson Household - Improvements

2247 Q5100211C1 Home Improvement [Pst 2 Yrs] - Installed home security system - Myself, family or friend (!) Household - Improvements 2248 Q5100211C2 Home Improvement [Pst 2 Yrs] - Installed home security system - Contractor/tradesperson Household - Improvements 2249 Q5100212C1 Home Improvement [Pst 2 Yrs] - Installed windows or doors - Myself, family or friend Household - Improvements 2250 Q5100212C2 Home Improvement [Pst 2 Yrs] - Installed windows or doors - Contractor/tradesperson Household - Improvements 2251 Q5100213C1 Home Improvement [Pst 2 Yrs] - Interior painting/wallpaper - Myself, family or friend Household - Improvements 2252 Q5100213C2 Home Improvement [Pst 2 Yrs] - Interior painting/wallpaper - Contractor/tradesperson Household - Improvements 2253 Q5100214C1 Home Improvement [Pst 2 Yrs] - Landscaping or yard improvements - Myself, family or friend Household - Improvements 2254 Q5100214C2 Home Improvement [Pst 2 Yrs] - Landscaping or yard improvements - Contractor/tradesperson Household - Improvements 2255 Q5100215C1 Home Improvement [Pst 2 Yrs] - Plumbing (any jobs) - Myself, family or friend Household - Improvements 2256 Q5100215C2 Home Improvement [Pst 2 Yrs] - Plumbing (any jobs) - Contractor/tradesperson Household - Improvements 2257 Q5100216C1 Home Improvement [Pst 2 Yrs] - Remodelled bathroom - Myself, family or friend Household - Improvements 2258 Q5100216C2 Home Improvement [Pst 2 Yrs] - Remodelled bathroom - Contractor/tradesperson Household - Improvements 2259 Q5100217C1 Home Improvement [Pst 2 Yrs] - Remodelled kitchen - Myself, family or friend Household - Improvements 2260 Q5100217C2 Home Improvement [Pst 2 Yrs] - Remodelled kitchen - Contractor/tradesperson Household - Improvements 2261 Q5100218C1 Home Improvement [Pst 2 Yrs] - Remodelled other room(s) - Myself, family or friend Household - Improvements 2262 Q5100218C2 Home Improvement [Pst 2 Yrs] - Remodelled other room(s) - Contractor/tradesperson Household - Improvements 2263 Q5100219C1 Home Improvement [Pst 2 Yrs] - Roofing - Myself, family or friend Household - Improvements 2264 Q5100219C2 Home Improvement [Pst 2 Yrs] - Roofing - Contractor/tradesperson Household - Improvements 2265 Q5100220C1 Home Improvement [Pst 2 Yrs] - Swimming pools/spas - Myself, family or friend (!) Household - Improvements 2266 Q5100220C2 Home Improvement [Pst 2 Yrs] - Swimming pools/spas - Contractor/tradesperson Household - Improvements 2267 Q5100221C2 Home Improvement [Pst 2 Yrs] - Wall-to-wall carpet or rugs - Contractor/tradesperson Household - Improvements 2268 Q5100222C1 Home Improvement [Pst 2 Yrs] - Other home project(s) - Myself, family or friend Household - Improvements 2269 Q5100222C2 Home Improvement [Pst 2 Yrs] - Other home project(s) - Contractor/tradesperson Household - Improvements 2270 Q5100300K1 Spent [Pst 2 Yrs] - Home Improvement - Nothing Household - Improvements 2271 Q5100300K2 Spent [Pst 2 Yrs] - Home Improvement - $1 - $999 Household - Improvements 2272 Q5100300K3 Spent [Pst 2 Yrs] - Home Improvement - $1,000 - $2,499 Household - Improvements 2273 Q5100300K4 Spent [Pst 2 Yrs] - Home Improvement - $2,500 - $4,999 Household - Improvements 2274 Q5100300K5 Spent [Pst 2 Yrs] - Home Improvement - $5,000 - $9,999 Household - Improvements 2275 Q5100300K6 Spent [Pst 2 Yrs] - Home Improvement - $10,000 - $19,999 Household - Improvements 2276 Q5100300K7 Spent [Pst 2 Yrs] - Home Improvement - $20,000 or more Household - Improvements 2277 Q5100300I0 Spent [Pst 2 Yrs] - Home Improvement - 1+ Household - Improvements 2278 Q5100300A0 Spent [Pst 2 Yrs] - Home Improvement - 1+ (Dollars) Household - Improvements Dollars 2279 Q5100401C1 Household Services - Alarm system - not monitored Household - Improvements 2280 Q5100402C1 Household Services - Cleaning services Household - Improvements 2281 Q5100403C1 Household Services - Gardening/landscaping/lawn service Household - Improvements 2282 Q5100404C1 Household Services - Monitored home alarm service Household - Improvements 2283 Q5100405C1 Household Services - Pest control service Household - Improvements 2284 Q5100406C1 Household Services - Snow removal service Household - Improvements 2285 Q5150101C2 Environment - Own - Energy efficient furnace/air-conditioning Environment 2286 Q5150102C2 Environment - Own - Energy efficient major appliance Environment 2287 Q5150103C2 Environment - Own - Low water showerhead/toilet Environment 2288 Q5150104C2 Environment - Own - On-demand water heater Environment 2289 Q5150201I3 Environment [Occas/Freq] - Composting Environment 2290 Q5150202I3 Environment [Occas/Freq] - Product purchasing decisions based on product packaging Environment 2291 Q5150203I3 Environment [Occas/Freq] - Reduce carbon emissions by driving less Environment 2292 Q5150204I3 Environment [Occas/Freq] - Reduce heating/AC for energy conservation Environment Environment [Occas/Freq] - Take energy conservation ratings into consideration when buying certain 2293 Q5150205I3 Environment products 2294 Q5150206I3 Environment [Occas/Freq] - Take public transit instead of driving Environment

Order Variable Description Category CONSUMPTION 2295 Q5150207I3 Environment [Occas/Freq] - Use appliances in off-peak electricity times Environment 2296 Q5150208I3 Environment [Occas/Freq] - Use environmentally-friendly cleaning products Environment 2297 Q5150209I3 Environment [Occas/Freq] - Use of programmable thermostat Environment 2298 Q8910700K1 Terciles - TV - Light Media - TV - Usage 2299 Q8910700K2 Terciles - TV - Medium Media - TV - Usage 2300 Q8910700K3 Terciles - TV - Heavy Media - TV - Usage 2301 Q891080C01 Quintiles - TV - Light Media - TV - Usage 2302 Q891080C02 Quintiles - TV - Medium/Light Media - TV - Usage 2303 Q891080C03 Quintiles - TV - Medium Media - TV - Usage 2304 Q891080C04 Quintiles - TV - Medium/Heavy Media - TV - Usage 2305 Q891080C05 Quintiles - TV - Heavy Media - TV - Usage 2306 Q400050C02 Watched [Yest] - TV - Yes Media - TV - Usage 2307 Q4001100I0 Frequency of Watching - Weekdays - TV - 1+ Media - TV - Usage 2308 Q4001100A0 Frequency of Watching - Weekdays - TV - 1+ (Days) Media - TV - Usage Days 2309 Q4001500I0 Frequency of Watching - Weekend - TV - 1+ Media - TV - Usage 2310 Q4001500A0 Frequency of Watching - Weekend - TV - 1+ (Days) Media - TV - Usage Days 2311 Q891060C01 Hours Spent Watching [Total] - All Week - TV - Less than 7 hrs Media - TV - Usage 2312 Q891060C02 Hours Spent Watching [Total] - All Week - TV - 7 to 14 hrs Media - TV - Usage 2313 Q891060C03 Hours Spent Watching [Total] - All Week - TV - 14.01 to 21 hrs Media - TV - Usage 2314 Q891060C04 Hours Spent Watching [Total] - All Week - TV - 21.01 to 28 hrs Media - TV - Usage 2315 Q891060C05 Hours Spent Watching [Total] - All Week - TV - 28.01 to 35 hrs Media - TV - Usage 2316 Q891060C06 Hours Spent Watching [Total] - All Week - TV - 35.01 to 42 hrs Media - TV - Usage 2317 Q891060C07 Hours Spent Watching [Total] - All Week - TV - More than 42 hrs Media - TV - Usage 2318 Q8925600I0 Hours Spent Watching [Total] - All Week - TV - 1+ Media - TV - Usage 2319 Q8925600N0 Hours Spent Watching [Total] - All Week - TV - 1+ (Minutes) Media - TV - Usage Minutes 2320 Q892640C01 Hours Spent Watching [Total] - Weekday - TV - Less than 5 hours Media - TV - Usage 2321 Q892640C02 Hours Spent Watching [Total] - Weekday - TV - 5 to 10 hours Media - TV - Usage 2322 Q892640C03 Hours Spent Watching [Total] - Weekday - TV - 10.01 to 15 hours Media - TV - Usage 2323 Q892640C04 Hours Spent Watching [Total] - Weekday - TV - 15.01 to 25 hours Media - TV - Usage 2324 Q892640C05 Hours Spent Watching [Total] - Weekday - TV - More than 25 hours Media - TV - Usage 2325 Q8925900I0 Hours Spent Watching [Total] - Weekday - TV - 1+ Media - TV - Usage 2326 Q8925900N0 Hours Spent Watching [Total] - Weekday - TV - 1+ (Minutes) Media - TV - Usage Minutes 2327 Q892660C01 Hours Spent Watching [Total] - Weekend - TV - Less than 1 hour (!) Media - TV - Usage 2328 Q892660C02 Hours Spent Watching [Total] - Weekend - TV - 1 to 2 hrs Media - TV - Usage 2329 Q892660C03 Hours Spent Watching [Total] - Weekend - TV - 2.01 to 4.0 hrs Media - TV - Usage 2330 Q892660C04 Hours Spent Watching [Total] - Weekend - TV - 4.01 to 6.0 hrs Media - TV - Usage 2331 Q892660C05 Hours Spent Watching [Total] - Weekend - TV - 6.01 to 8.0 hrs Media - TV - Usage 2332 Q892660C06 Hours Spent Watching [Total] - Weekend - TV - More than 8 hrs Media - TV - Usage 2333 Q8926500I0 Hours Spent Watching [Total] - Weekend - TV - 1+ Media - TV - Usage 2334 Q8926500N0 Hours Spent Watching [Total] - Weekend - TV - 1+ (Minutes) Media - TV - Usage Minutes 2335 Q892580C01 Hours Spent Watching [Avg Day] - All Week - TV - Less than 1 hour Media - TV - Usage 2336 Q892580C02 Hours Spent Watching [Avg Day] - All Week - TV - 1 to 2 hrs Media - TV - Usage 2337 Q892580C03 Hours Spent Watching [Avg Day] - All Week - TV - 2.01 to 4.0 hrs Media - TV - Usage 2338 Q892580C04 Hours Spent Watching [Avg Day] - All Week - TV - 4.01 to 6.0 hrs Media - TV - Usage 2339 Q892580C05 Hours Spent Watching [Avg Day] - All Week - TV - 6.01 to 8.0 hrs Media - TV - Usage 2340 Q892580C06 Hours Spent Watching [Avg Day] - All Week - TV - More than 8 hrs Media - TV - Usage 2341 Q8925700I0 Hours Spent Watching [Avg Day] - All Week - TV - 1+ Media - TV - Usage 2342 Q8925700N0 Hours Spent Watching [Avg Day] - All Week - TV - 1+ (Minutes) Media - TV - Usage Minutes 2343 Q891030C01 Hours Spent Watching [Avg Day] - Weekday - TV - Less than 1 hour Media - TV - Usage 2344 Q891030C02 Hours Spent Watching [Avg Day] - Weekday - TV - 1 to 2 hrs Media - TV - Usage 2345 Q891030C03 Hours Spent Watching [Avg Day] - Weekday - TV - 2.01 to 4.0 hrs Media - TV - Usage 2346 Q891030C04 Hours Spent Watching [Avg Day] - Weekday - TV - 4.01 to 6.0 hrs Media - TV - Usage 2347 Q891030C05 Hours Spent Watching [Avg Day] - Weekday - TV - 6.01 to 8.0 hrs Media - TV - Usage 2348 Q891030C06 Hours Spent Watching [Avg Day] - Weekday - TV - More than 8 hrs Media - TV - Usage 2349 Q8925300I0 Hours Spent Watching [Avg Day] - Weekday - TV - 1+ Media - TV - Usage 2350 Q8925300N0 Hours Spent Watching [Avg Day] - Weekday - TV - 1+ (Minutes) Media - TV - Usage Minutes 2351 Q891040C01 Hours Spent Watching [Avg Day] - Saturday - TV - Less than 1 hour (!) Media - TV - Usage 2352 Q891040C02 Hours Spent Watching [Avg Day] - Saturday - TV - 1 to 2 hrs Media - TV - Usage 2353 Q891040C03 Hours Spent Watching [Avg Day] - Saturday - TV - 2.01 to 4.0 hrs Media - TV - Usage 2354 Q891040C04 Hours Spent Watching [Avg Day] - Saturday - TV - 4.01 to 6.0 hrs Media - TV - Usage 2355 Q891040C05 Hours Spent Watching [Avg Day] - Saturday - TV - 6.01 to 8.0 hrs Media - TV - Usage 2356 Q891040C06 Hours Spent Watching [Avg Day] - Saturday - TV - More than 8 hrs Media - TV - Usage 2357 Q8925400I0 Hours Spent Watching [Avg Day] - Saturday - TV - 1+ Media - TV - Usage 2358 Q8925400N0 Hours Spent Watching [Avg Day] - Saturday - TV - 1+ (Minutes) Media - TV - Usage Minutes 2359 Q891050C01 Hours Spent Watching [Avg Day] - Sunday - TV - Less than 1 hour (!) Media - TV - Usage 2360 Q891050C02 Hours Spent Watching [Avg Day] - Sunday - TV - 1 to 2 hrs Media - TV - Usage 2361 Q891050C03 Hours Spent Watching [Avg Day] - Sunday - TV - 2.01 to 4.0 hrs Media - TV - Usage 2362 Q891050C04 Hours Spent Watching [Avg Day] - Sunday - TV - 4.01 to 6.0 hrs Media - TV - Usage 2363 Q891050C05 Hours Spent Watching [Avg Day] - Sunday - TV - 6.01 to 8.0 hrs Media - TV - Usage 2364 Q891050C06 Hours Spent Watching [Avg Day] - Sunday - TV - More than 8 hrs Media - TV - Usage 2365 Q8925500I0 Hours Spent Watching [Avg Day] - Sunday - TV - 1+ Media - TV - Usage 2366 Q8925500N0 Hours Spent Watching [Avg Day] - Sunday - TV - 1+ (Minutes) Media - TV - Usage Minutes 2367 Q8910901C1 Weekly Reach - TV - 6am - noon Media - TV - Usage 2368 Q8910902C1 Weekly Reach - TV - Noon - 7pm Media - TV - Usage 2369 Q8910903C1 Weekly Reach - TV - 7pm - 11pm Media - TV - Usage 2370 Q8910904C1 Weekly Reach - TV - 11pm - 2am Media - TV - Usage 2371 Q8910905C1 Weekly Reach - TV - 2am - 6am Media - TV - Usage 2372 Q8912301C1 Weekday Reach - TV - 6am - 9am Media - TV - Usage 2373 Q8912302C1 Weekday Reach - TV - 9am - noon Media - TV - Usage 2374 Q8912303C1 Weekday Reach - TV - Noon - 5pm Media - TV - Usage 2375 Q8912304C1 Weekday Reach - TV - 5pm - 7pm Media - TV - Usage 2376 Q8912305C1 Weekday Reach - TV - 7pm - 11pm Media - TV - Usage 2377 Q8912306C1 Weekday Reach - TV - 11pm - 2am Media - TV - Usage 2378 Q8912307C1 Weekday Reach - TV - 2am - 6am Media - TV - Usage 2379 Q8912401C1 Saturday Reach - TV - 6am - noon Media - TV - Usage

Order Variable Description Category CONSUMPTION 2380 Q8912402C1 Saturday Reach - TV - Noon - 7pm Media - TV - Usage 2381 Q8912403C1 Saturday Reach - TV - 7pm - 11pm Media - TV - Usage 2382 Q8912404C1 Saturday Reach - TV - 11pm - 2am Media - TV - Usage 2383 Q8912405C1 Saturday Reach - TV - 2am - 6am Media - TV - Usage 2384 Q8912501C1 Sunday Reach - TV - 6am - noon Media - TV - Usage 2385 Q8912502C1 Sunday Reach - TV - Noon - 7pm Media - TV - Usage 2386 Q8912503C1 Sunday Reach - TV - 7pm - 11pm Media - TV - Usage 2387 Q8912504C1 Sunday Reach - TV - 11pm - 2am Media - TV - Usage 2388 Q8912505C1 Sunday Reach - TV - 2am - 6am Media - TV - Usage 2389 Q4000201I0 Weekdays 6am - 9am - Time Spent - TV - 1+ Media - TV - Usage 2390 Q4000201N0 Weekdays 6am - 9am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2391 Q4000202I0 Weekdays 9am - noon - Time Spent - TV - 1+ Media - TV - Usage 2392 Q4000202N0 Weekdays 9am - noon - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2393 Q4000203I0 Weekdays Noon - 5pm - Time Spent - TV - 1+ Media - TV - Usage 2394 Q4000203N0 Weekdays Noon - 5pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2395 Q4000204I0 Weekdays 5pm - 7pm - Time Spent - TV - 1+ Media - TV - Usage 2396 Q4000204N0 Weekdays 5pm - 7pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2397 Q4000205I0 Weekdays 7pm - 11pm - Time Spent - TV - 1+ Media - TV - Usage 2398 Q4000205N0 Weekdays 7pm - 11pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2399 Q4000206I0 Weekdays 11pm - 2am - Time Spent - TV - 1+ Media - TV - Usage 2400 Q4000206N0 Weekdays 11pm - 2am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2401 Q4000207I0 Weekdays 2am - 6am - Time Spent - TV - 1+ Media - TV - Usage 2402 Q4000207N0 Weekdays 2am - 6am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2403 Q4000301I0 Saturday 6am - noon - Time Spent - TV - 1+ Media - TV - Usage 2404 Q4000301N0 Saturday 6am - noon - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2405 Q4000302I0 Saturday Noon - 7pm - Time Spent - TV - 1+ Media - TV - Usage 2406 Q4000302N0 Saturday Noon - 7pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2407 Q4000303I0 Saturday 7pm - 11pm - Time Spent - TV - 1+ Media - TV - Usage 2408 Q4000303N0 Saturday 7pm - 11pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2409 Q4000304I0 Saturday 11pm - 2am - Time Spent - TV - 1+ Media - TV - Usage 2410 Q4000304N0 Saturday 11pm - 2am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2411 Q4000305I0 Saturday 2am - 6am - Time Spent - TV - 1+ Media - TV - Usage 2412 Q4000305N0 Saturday 2am - 6am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2413 Q4000401I0 Sunday 6am - noon - Time Spent - TV - 1+ Media - TV - Usage 2414 Q4000401N0 Sunday 6am - noon - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2415 Q4000402I0 Sunday Noon - 7pm - Time Spent - TV - 1+ Media - TV - Usage 2416 Q4000402N0 Sunday Noon - 7pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2417 Q4000403I0 Sunday 7pm - 11pm - Time Spent - TV - 1+ Media - TV - Usage 2418 Q4000403N0 Sunday 7pm - 11pm - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2419 Q4000404I0 Sunday 11pm - 2am - Time Spent - TV - 1+ Media - TV - Usage 2420 Q4000404N0 Sunday 11pm - 2am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2421 Q4000405I0 Sunday 2am - 6am - Time Spent - TV - 1+ Media - TV - Usage 2422 Q4000405N0 Sunday 2am - 6am - Time Spent - TV - 1+ (Minutes) Media - TV - Usage Minutes 2423 Q4450901C1 Methods used for watching [Avg Mth] - TV - Television set (cable/satellite/antenna) Media - TV - Usage 2424 Q4450902C1 Methods used for watching [Avg Mth] - TV - Online streaming or via download Media - TV - Usage Frequency of Methods Used for Watching [Avg Mth] - TV - Television set (cable/satellite/antenna) - Once 2425 Q4451001C1 Media - TV - Usage a month Frequency of Methods Used for Watching [Avg Mth] - TV - Television set (cable/satellite/antenna) - 2-3 2426 Q4451001C2 Media - TV - Usage times a month Frequency of Methods Used for Watching [Avg Mth] - TV - Television set (cable/satellite/antenna) - Once 2427 Q4451001C3 Media - TV - Usage a week Frequency of Methods Used for Watching [Avg Mth] - TV - Online streaming or via download - Once a 2428 Q4451002C1 Media - TV - Usage month Frequency of Methods Used for Watching [Avg Mth] - TV - Online streaming or via download - 2-3 times a 2429 Q4451002C2 Media - TV - Usage month Frequency of Methods Used for Watching [Avg Mth] - TV - Online streaming or via download - Once a 2430 Q4451002C3 Media - TV - Usage week 2431 Q4450101C5 Actively Avoid Advertising [Occas/Freq] - Television Media - TV - Usage

2432 Q400090C01 Fast Forward Through Commercial - Prerecorded TV (VCR/TiVo/PVR) - Do not own a VCR/TiVo/PVR Media - TV - Usage

2433 Q400090C02 Fast Forward Through Commercial - Prerecorded TV (VCR/TiVo/PVR) - Yes - always Media - TV - Usage 2434 Q400090C03 Fast Forward Through Commercial - Prerecorded TV (VCR/TiVo/PVR) - Yes - sometimes Media - TV - Usage 2435 Q400090C04 Fast Forward Through Commercial - Prerecorded TV (VCR/TiVo/PVR) - No Media - TV - Usage 2436 Q4450301C1 Other media used while watching - TV - Radio Media - TV - Usage 2437 Q4450302C1 Other media used while watching - TV - Internet - Web browsing Media - TV - Usage 2438 Q4450307C1 Other media used while watching - TV - Internet - Social media Media - TV - Usage 2439 Q4450303C1 Other media used while watching - TV - Daily newspapers Media - TV - Usage 2440 Q4450304C1 Other media used while watching - TV - Community Newspapers Media - TV - Usage 2441 Q4450305C1 Other media used while watching - TV - Magazines Media - TV - Usage 2442 Q4450306C1 Other media used while watching - TV - No other media Media - TV - Usage 2443 Q8900126K1 Terciles - Shopping/Consumer Behaviour Terciles - All Specialty TV Channels - Light Media - TV - Usage 2444 Q8900126K2 Terciles - Shopping/Consumer Behaviour Terciles - All Specialty TV Channels - Medium Media - TV - Usage 2445 Q8900126K3 Terciles - Shopping/Consumer Behaviour Terciles - All Specialty TV Channels - Heavy Media - TV - Usage 2446 Q8900127K1 Terciles - Shopping/Consumer Behaviour Terciles - All Digital TV Channels - Light Media - TV - Usage 2447 Q8900127K2 Terciles - Shopping/Consumer Behaviour Terciles - All Digital TV Channels - Medium Media - TV - Usage 2448 Q8900127K3 Terciles - Shopping/Consumer Behaviour Terciles - All Digital TV Channels - Heavy Media - TV - Usage 2449 Q4020101C1 Programs [Avg Wk] - TV - Auto racing Media - TV - Programs (English) 2450 Q4020102C1 Programs [Avg Wk] - TV - Baseball (when in season) Media - TV - Programs (English) 2451 Q4020103C1 Programs [Avg Wk] - TV - Basketball (when in season) Media - TV - Programs (English) 2452 Q4020104C1 Programs [Avg Wk] - TV - Cartoons Media - TV - Programs (English) 2453 Q4020105C1 Programs [Avg Wk] - TV - CFL football (when in season) Media - TV - Programs (English) 2454 Q4020106C1 Programs [Avg Wk] - TV - Children's programs Media - TV - Programs (English) 2455 Q4020107C1 Programs [Avg Wk] - TV - Contest shows Media - TV - Programs (English) 2456 Q4020108C1 Programs [Avg Wk] - TV - Cooking programs Media - TV - Programs (English) 2457 Q4020109C1 Programs [Avg Wk] - TV - Curling (when in season) Media - TV - Programs (English)

Order Variable Description Category CONSUMPTION 2458 Q4020110C1 Programs [Avg Wk] - TV - Daytime soap/serial dramas Media - TV - Programs (English) 2459 Q4020133C1 Programs [Avg Wk] - TV - Daytime talk shows Media - TV - Programs (English) 2460 Q4020112C1 Programs [Avg Wk] - TV - Documentaries Media - TV - Programs (English) 2461 Q4020134C1 Programs [Avg Wk] - TV - Entertainment news programs Media - TV - Programs (English) 2462 Q4020135C1 Programs [Avg Wk] - TV - Evening local news Media - TV - Programs (English) 2463 Q4020113C1 Programs [Avg Wk] - TV - Figure skating Media - TV - Programs (English) 2464 Q4020114C1 Programs [Avg Wk] - TV - Game shows Media - TV - Programs (English) 2465 Q4020115C1 Programs [Avg Wk] - TV - Golf Media - TV - Programs (English) 2466 Q4020116C1 Programs [Avg Wk] - TV - Hockey (when in season) Media - TV - Programs (English) 2467 Q4020117C1 Programs [Avg Wk] - TV - Home renovation/decoration shows Media - TV - Programs (English) 2468 Q4020136C1 Programs [Avg Wk] - TV - Late night talk shows Media - TV - Programs (English) 2469 Q4020118C1 Programs [Avg Wk] - TV - Mixed martial arts/wrestling Media - TV - Programs (English) 2470 Q4020137C1 Programs [Avg Wk] - TV - Morning local news Media - TV - Programs (English) 2471 Q4020119C1 Programs [Avg Wk] - TV - Movies Media - TV - Programs (English) 2472 Q4020120C1 Programs [Avg Wk] - TV - News/current affairs Media - TV - Programs (English) 2473 Q4020121C1 Programs [Avg Wk] - TV - NFL football (when in season) Media - TV - Programs (English) 2474 Q4020122C1 Programs [Avg Wk] - TV - Personal makeover shows Media - TV - Programs (English) 2475 Q4020123C1 Programs [Avg Wk] - TV - Primetime serial dramas Media - TV - Programs (English) 2476 Q4020124C1 Programs [Avg Wk] - TV - Reality shows Media - TV - Programs (English) 2477 Q4020138C1 Programs [Avg Wk] - TV - Sci-Fi/fantasy/comic book shows Media - TV - Programs (English) 2478 Q4020125C1 Programs [Avg Wk] - TV - Situation comedies Media - TV - Programs (English) 2479 Q4020126C1 Programs [Avg Wk] - TV - Soccer Media - TV - Programs (English) 2480 Q4020127C1 Programs [Avg Wk] - TV - Suspense/crime dramas Media - TV - Programs (English) 2481 Q4020139C1 Programs [Avg Wk] - TV - Tennis (when in season) Media - TV - Programs (English) 2482 Q4020140C1 Programs [Avg Wk] - TV - TV infomercials (!) Media - TV - Programs (English) 2483 Q4020141C1 Programs [Avg Wk] - TV - Variety/award specials Media - TV - Programs (English) 2484 Q4020142C1 Programs [Avg Wk] - TV - Other programs Media - TV - Programs (English) 2485 Q4020301C1 Specialty Channels [Avg Wk] - TV - A&E (Arts & Entertainment) Media - TV - Channels (English) 2486 Q4020302C1 Specialty Channels [Avg Wk] - TV - AMC Media - TV - Channels (English) 2487 Q4020303C1 Specialty Channels [Avg Wk] - TV - Bravo!/CTV Drama Media - TV - Channels (English) 2488 Q4020304C1 Specialty Channels [Avg Wk] - TV - CablePulse24 (CP24) Media - TV - Channels (English) 2489 Q4020305C1 Specialty Channels [Avg Wk] - TV - CBC News Network Media - TV - Channels (English) 2490 Q4020306C1 Specialty Channels [Avg Wk] - TV - CMT Media - TV - Channels (English) 2491 Q4020307C1 Specialty Channels [Avg Wk] - TV - CNN Media - TV - Channels (English) 2492 Q4020390C1 Specialty Channels [Avg Wk] - TV - CraveTV Media - TV - Channels (English) 2493 Q4020308C1 Specialty Channels [Avg Wk] - TV - CTV News Channel Media - TV - Channels (English) 2494 Q4020309C1 Specialty Channels [Avg Wk] - TV - Discovery Channel Media - TV - Channels (English) 2495 Q4020311C1 Specialty Channels [Avg Wk] - TV - Dtour Media - TV - Channels (English) 2496 Q4020312C1 Specialty Channels [Avg Wk] - TV - E! Entertainment Television Media - TV - Channels (English) 2497 Q4020314C1 Specialty Channels [Avg Wk] - TV - Family Channel Media - TV - Channels (English) 2498 Q4020310C1 Specialty Channels [Avg Wk] - TV - Family Jr. (!) Media - TV - Channels (English) 2499 Q4020315C1 Specialty Channels [Avg Wk] - TV - Food Network Media - TV - Channels (English) 2500 Q4020383C1 Specialty Channels [Avg Wk] - TV - Fox News US Media - TV - Channels (English) 2501 Q4020318C1 Specialty Channels [Avg Wk] - TV - Golf Channel Media - TV - Channels (English) 2502 Q4020384C1 Specialty Channels [Avg Wk] - TV - Gusto/CTV Life Media - TV - Channels (English) 2503 Q4020381C1 Specialty Channels [Avg Wk] - TV - HBO Canada Media - TV - Channels (English) 2504 Q4020319C1 Specialty Channels [Avg Wk] - TV - HGTV (Home & Garden Television) Media - TV - Channels (English) 2505 Q4020320C1 Specialty Channels [Avg Wk] - TV - History Channel Media - TV - Channels (English) 2506 Q4020321C1 Specialty Channels [Avg Wk] - TV - HLN (Headline News) Media - TV - Channels (English) 2507 Q4020373C1 Specialty Channels [Avg Wk] - TV - MSNBC US Media - TV - Channels (English) 2508 Q4020323C1 Specialty Channels [Avg Wk] - TV - MTV Media - TV - Channels (English) 2509 Q4020324C1 Specialty Channels [Avg Wk] - TV - Much (MuchMusic) Media - TV - Channels (English) 2510 Q4020325C1 Specialty Channels [Avg Wk] - TV - OLN Media - TV - Channels (English) 2511 Q4020326C1 Specialty Channels [Avg Wk] - TV - OWN (Oprah Winfrey Network) Media - TV - Channels (English) 2512 Q4020386C1 Specialty Channels [Avg Wk] - TV - Paramount Network Media - TV - Channels (English) 2513 Q4020327C1 Specialty Channels [Avg Wk] - TV - Showcase Media - TV - Channels (English) 2514 Q4020328C1 Specialty Channels [Avg Wk] - TV - Slice Media - TV - Channels (English) 2515 Q4020331C1 Specialty Channels [Avg Wk] - TV - Space/CTV Sci-Fi Media - TV - Channels (English) 2516 Q4020332C1 Specialty Channels [Avg Wk] - TV - Sportsnet Media - TV - Channels (English) 2517 Q4020333C1 Specialty Channels [Avg Wk] - TV - Sportsnet 360/SN 360 (The Score) Media - TV - Channels (English) 2518 Q4020334C1 Specialty Channels [Avg Wk] - TV - Teletoon (English) Media - TV - Channels (English) 2519 Q4020335C1 Specialty Channels [Avg Wk] - TV - The Comedy Network/CTV Comedy Media - TV - Channels (English) 2520 Q4020336C1 Specialty Channels [Avg Wk] - TV - The Learning Channel (TLC) Media - TV - Channels (English) 2521 Q4020338C1 Specialty Channels [Avg Wk] - TV - The Shopping Channel (TSC) Media - TV - Channels (English) 2522 Q4020339C1 Specialty Channels [Avg Wk] - TV - The Weather Network Media - TV - Channels (English) 2523 Q4020340C1 Specialty Channels [Avg Wk] - TV - Treehouse TV Media - TV - Channels (English) 2524 Q4020341C1 Specialty Channels [Avg Wk] - TV - TSN Media - TV - Channels (English) 2525 Q4020342C1 Specialty Channels [Avg Wk] - TV - TSN2 Media - TV - Channels (English) 2526 Q4020343C1 Specialty Channels [Avg Wk] - TV - Turner Classic Movies (TCM) Media - TV - Channels (English) 2527 Q4020345C1 Specialty Channels [Avg Wk] - TV - VisionTV Media - TV - Channels (English) 2528 Q4020346C1 Specialty Channels [Avg Wk] - TV - W Network Media - TV - Channels (English) 2529 Q4020347C1 Specialty Channels [Avg Wk] - TV - YTV Media - TV - Channels (English) 2530 Q4020348C1 Specialty Channels [Avg Wk] - TV - Other English specialty channels Media - TV - Channels (English) 2531 Q4020401C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - A&E - 1-59 minutes Media - TV - Channels (English) 2532 Q4020401C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - A&E - 1-2 hours Media - TV - Channels (English) 2533 Q4020401C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - A&E - 3 hours or more Media - TV - Channels (English) 2534 Q4020401I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - A&E - 1+ Media - TV - Channels (English) 2535 Q4020401A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - A&E - 1+ (Hours) Media - TV - Channels (English) Hours 2536 Q4020402C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - AMC - 1-59 minutes Media - TV - Channels (English) 2537 Q4020402C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - AMC - 1-2 hours Media - TV - Channels (English) 2538 Q4020402C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - AMC - 3 hours or more Media - TV - Channels (English) 2539 Q4020402I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - AMC - 1+ Media - TV - Channels (English) 2540 Q4020402A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - AMC - 1+ (Hours) Media - TV - Channels (English) Hours 2541 Q4020403C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Bravo!/CTV Drama - 1-59 minutes Media - TV - Channels (English) 2542 Q4020403C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Bravo!/CTV Drama - 1-2 hours Media - TV - Channels (English)

Order Variable Description Category CONSUMPTION

2543 Q4020403C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Bravo!/CTV Drama - 3 hours or more Media - TV - Channels (English)

2544 Q4020405I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Bravo!/CTV Drama - 1+ Media - TV - Channels (English) 2545 Q4020405A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Bravo!/CTV Drama - 1+ (Hours) Media - TV - Channels (English) Hours

2546 Q4020404C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CablePulse24 (CP24) - 1-59 minutes Media - TV - Channels (English)

2547 Q4020404C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CablePulse24 (CP24) - 1-2 hours Media - TV - Channels (English)

2548 Q4020404C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CablePulse24 (CP24) - 3 hours or more Media - TV - Channels (English)

2549 Q4020406I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CablePulse24 (CP24) - 1+ Media - TV - Channels (English) 2550 Q4020406A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CablePulse24 (CP24) - 1+ (Hours) Media - TV - Channels (English) Hours

2551 Q4020405C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CBC News Network - 1-59 minutes Media - TV - Channels (English)

2552 Q4020405C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CBC News Network - 1-2 hours Media - TV - Channels (English)

2553 Q4020405C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CBC News Network - 3 hours or more Media - TV - Channels (English)

2554 Q4020407I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CBC News Network - 1+ Media - TV - Channels (English) 2555 Q4020407A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CBC News Network - 1+ (Hours) Media - TV - Channels (English) Hours 2556 Q4020408I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CMT - 1+ Media - TV - Channels (English) 2557 Q4020408A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CMT - 1+ (Hours) Media - TV - Channels (English) Hours 2558 Q4020407C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CNN - 1-59 minutes Media - TV - Channels (English) 2559 Q4020407C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CNN - 1-2 hours Media - TV - Channels (English) 2560 Q4020407C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CNN - 3 hours or more Media - TV - Channels (English) 2561 Q4020409I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CNN - 1+ Media - TV - Channels (English) 2562 Q4020409A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CNN - 1+ (Hours) Media - TV - Channels (English) Hours

2563 Q4020490C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CraveTV News Channel - 1-59 minutes Media - TV - Channels (English)

2564 Q4020490C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CraveTV News Channel - 1-2 hours Media - TV - Channels (English)

2565 Q4020490C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CraveTV News Channel - 3 hours or more Media - TV - Channels (English)

2566 Q4020490I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CraveTV - 1+ Media - TV - Channels (English) 2567 Q4020490A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CraveTV - 1+ (Hours) Media - TV - Channels (English) Hours 2568 Q4020408C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CTV News Channel - 1-59 minutes Media - TV - Channels (English) 2569 Q4020408C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CTV News Channel - 1-2 hours Media - TV - Channels (English)

2570 Q4020408C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CTV News Channel - 3 hours or more Media - TV - Channels (English)

2571 Q4020410I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CTV News Channel - 1+ Media - TV - Channels (English) 2572 Q4020410A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - CTV News Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2573 Q4020409C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Discovery Channel - 1-59 minutes Media - TV - Channels (English) 2574 Q4020409C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Discovery Channel - 1-2 hours Media - TV - Channels (English)

2575 Q4020409C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Discovery Channel - 3 hours or more Media - TV - Channels (English)

2576 Q4020411I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Discovery Channel - 1+ Media - TV - Channels (English) 2577 Q4020411A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Discovery Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2578 Q4020413I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - DTour (TVTropolis) - 1+ Media - TV - Channels (English) 2579 Q4020413A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - DTour (TVTropolis) - 1+ (Hours) Media - TV - Channels (English) Hours

2580 Q4020412K1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - E! Entertainment Television - 1-59 minutes Media - TV - Channels (English)

2581 Q4020412K4 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - E! Entertainment Television - 1 hour or more Media - TV - Channels (English)

2582 Q4020414I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - E! Entertainment Television - 1+ Media - TV - Channels (English)

2583 Q4020414A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - E! Entertainment Television - 1+ (Hours) Media - TV - Channels (English) Hours

2584 Q4020416I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Family Channel - 1+ Media - TV - Channels (English) 2585 Q4020416A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Family Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2586 Q40204V715MI Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Family Jr. - 1+ (!) Media - TV - Channels (English) 2587 Q40204V715M Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Family Jr. - 1+ (Hours) (!) Media - TV - Channels (English) Hours 2588 Q4020415C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Food Network - 1-59 minutes Media - TV - Channels (English) 2589 Q4020415C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Food Network - 1-2 hours Media - TV - Channels (English) 2590 Q4020415C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Food Network - 3 hours or more Media - TV - Channels (English) 2591 Q4020417I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Food Network - 1+ Media - TV - Channels (English) 2592 Q4020417A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Food Network - 1+ (Hours) Media - TV - Channels (English) Hours 2593 Q4020473I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Fox News US - 1+ Media - TV - Channels (English) 2594 Q4020473A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Fox News US - 1+ (Hours) Media - TV - Channels (English) Hours 2595 Q4020418C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Golf Channel - 1-59 minutes (!) Media - TV - Channels (English) 2596 Q4020418C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Golf Channel - 1-2 hours Media - TV - Channels (English) 2597 Q4020418C3 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Golf Channel - 3 hours or more Media - TV - Channels (English) 2598 Q4020418I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Golf Channel - 1+ Media - TV - Channels (English) 2599 Q4020418A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Golf Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2600 Q4020474I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Gusto/CTV Life - 1+ Media - TV - Channels (English) 2601 Q4020474A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Gusto/CTV Life - 1+ (Hours) Media - TV - Channels (English) Hours 2602 Q4020471C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HBO Canada - 1-59 minutes Media - TV - Channels (English) 2603 Q4020471C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HBO Canada - 1-2 hours Media - TV - Channels (English) 2604 Q4020471C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HBO Canada - 3 hours or more Media - TV - Channels (English) 2605 Q4020420I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HBO Canada - 1+ Media - TV - Channels (English) 2606 Q4020420A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HBO Canada - 1+ (Hours) Media - TV - Channels (English) Hours 2607 Q4020419C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HGTV - 1-59 minutes Media - TV - Channels (English) 2608 Q4020419C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HGTV - 1-2 hours Media - TV - Channels (English) 2609 Q4020419C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HGTV - 3 hours or more Media - TV - Channels (English) 2610 Q4020421I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HGTV - 1+ Media - TV - Channels (English) 2611 Q4020421A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HGTV - 1+ (Hours) Media - TV - Channels (English) Hours 2612 Q4020420C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - History Channel - 1-59 minutes Media - TV - Channels (English) 2613 Q4020420C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - History Channel - 1-2 hours Media - TV - Channels (English) 2614 Q4020420C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - History Channel - 3 hours or more Media - TV - Channels (English)

Order Variable Description Category CONSUMPTION 2615 Q4020422I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - History Channel - 1+ Media - TV - Channels (English) 2616 Q4020422A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - History Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2617 Q4020423I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HLN (Headline News) - 1+ (!) Media - TV - Channels (English)

2618 Q4020423A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - HLN (Headline News) - 1+ (Hours) (!) Media - TV - Channels (English) Hours

2619 Q40204V725MI Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MSNBC US - 1+ Media - TV - Channels (English) 2620 Q40204V725M Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MSNBC US - 1+ (Hours) Media - TV - Channels (English) Hours 2621 Q4020425I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MTV - 1+ Media - TV - Channels (English) 2622 Q4020425A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MTV - 1+ (Hours) Media - TV - Channels (English) Hours 2623 Q4020426I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Much (MuchMusic) - 1+ Media - TV - Channels (English) 2624 Q4020426A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Much (MuchMusic) - 1+ (Hours) Media - TV - Channels (English) Hours 2625 Q4020427I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - OLN - 1+ Media - TV - Channels (English) 2626 Q4020427A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - OLN - 1+ (Hours) Media - TV - Channels (English) Hours 2627 Q4020428I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - OWN - 1+ Media - TV - Channels (English) 2628 Q4020428A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - OWN - 1+ (Hours) Media - TV - Channels (English) Hours 2629 Q4020486I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Paramount Network - 1+ Media - TV - Channels (English) 2630 Q4020486A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Paramount Network - 1+ (Hours) Media - TV - Channels (English) Hours 2631 Q4020427C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Showcase - 1-59 minutes Media - TV - Channels (English) 2632 Q4020427C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Showcase - 1-2 hours Media - TV - Channels (English) 2633 Q4020427C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Showcase - 3 hours or more Media - TV - Channels (English) 2634 Q4020429I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Showcase - 1+ Media - TV - Channels (English) 2635 Q4020429A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Showcase - 1+ (Hours) Media - TV - Channels (English) Hours 2636 Q4020428C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Slice - 1-59 minutes Media - TV - Channels (English) 2637 Q4020428C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Slice - 1-2 hours Media - TV - Channels (English) 2638 Q4020428C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Slice - 3 hours or more (!) Media - TV - Channels (English) 2639 Q4020430I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Slice - 1+ Media - TV - Channels (English) 2640 Q4020430A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Slice - 1+ (Hours) Media - TV - Channels (English) Hours 2641 Q4020431C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Space/CTV Sci-Fi - 1-59 minutes Media - TV - Channels (English) 2642 Q4020431C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Space/CTV Sci-Fi - 1-2 hours Media - TV - Channels (English)

2643 Q4020431C3 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Space/CTV Sci-Fi - 3 hours or more Media - TV - Channels (English)

2644 Q4020431I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Space/CTV Sci-Fi - 1+ Media - TV - Channels (English) 2645 Q4020431A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Space/CTV Sci-Fi - 1+ (Hours) Media - TV - Channels (English) Hours 2646 Q4020432C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet - 1-59 minutes Media - TV - Channels (English) 2647 Q4020432C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet - 1-2 hours Media - TV - Channels (English) 2648 Q4020432C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet - 3 hours or more Media - TV - Channels (English) 2649 Q4020434I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet - 1+ Media - TV - Channels (English) 2650 Q4020434A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet - 1+ (Hours) Media - TV - Channels (English) Hours 2651 Q4020433C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet 360 - 1-59 minutes (!) Media - TV - Channels (English) 2652 Q4020433C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet 360 - 1-2 hours Media - TV - Channels (English) 2653 Q4020433C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet 360 - 3 hours or more Media - TV - Channels (English) 2654 Q4020435I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet 360 - 1+ Media - TV - Channels (English) 2655 Q4020435A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Sportsnet 360 - 1+ (Hours) Media - TV - Channels (English) Hours 2656 Q4020436I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Teletoon (English) - 1+ Media - TV - Channels (English) 2657 Q4020436A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Teletoon (English) - 1+ (Hours) Media - TV - Channels (English) Hours Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Comedy Network/CTV Comedy - 1-59 2658 Q4020435C1 Media - TV - Channels (English) minutes Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Comedy Network/CTV Comedy - 1-2 2659 Q4020435C2 Media - TV - Channels (English) hours Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Comedy Network/CTV Comedy - 3 hours 2660 Q4020435C7 Media - TV - Channels (English) or more

2661 Q4020437I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Comedy Network/CTV Comedy - 1+ Media - TV - Channels (English)

Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Comedy Network/CTV Comedy - 1+ 2662 Q4020437A0 Media - TV - Channels (English) Hours (Hours)

2663 Q4020436C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Learning Channel (TLC) - 1-59 minutes Media - TV - Channels (English)

2664 Q4020436C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Learning Channel (TLC) - 1-2 hours Media - TV - Channels (English)

2665 Q4020436C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Learning Channel (TLC) - 3 hours or more Media - TV - Channels (English)

2666 Q4020438I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Learning Channel (TLC) - 1+ Media - TV - Channels (English)

2667 Q4020438A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Learning Channel (TLC) - 1+ (Hours) Media - TV - Channels (English) Hours

2668 Q4020440I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Shopping Channel (TSC) - 1+ Media - TV - Channels (English)

2669 Q4020440A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Shopping Channel (TSC) - 1+ (Hours) Media - TV - Channels (English) Hours

2670 Q4020439C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Weather Network - 1-59 minutes Media - TV - Channels (English)

2671 Q4020439C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Weather Network - 1-2 hours Media - TV - Channels (English)

2672 Q4020439C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Weather Network - 3 hours or more Media - TV - Channels (English)

2673 Q4020441I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Weather Network - 1+ Media - TV - Channels (English) 2674 Q4020441A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - The Weather Network - 1+ (Hours) Media - TV - Channels (English) Hours 2675 Q4020442I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Treehouse TV - 1+ Media - TV - Channels (English) 2676 Q4020442A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Treehouse TV - 1+ (Hours) Media - TV - Channels (English) Hours 2677 Q4020441C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN - 1-59 minutes Media - TV - Channels (English) 2678 Q4020441C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN - 1-2 hours Media - TV - Channels (English) 2679 Q4020441C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN - 3 hours or more Media - TV - Channels (English) 2680 Q4020443I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN - 1+ Media - TV - Channels (English) 2681 Q4020443A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN - 1+ (Hours) Media - TV - Channels (English) Hours 2682 Q4020442C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN2 - 1-59 minutes Media - TV - Channels (English) 2683 Q4020442C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN2 - 1-2 hours Media - TV - Channels (English) 2684 Q4020442C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN2 - 3 hours or more Media - TV - Channels (English) 2685 Q4020444I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN2 - 1+ Media - TV - Channels (English)

Order Variable Description Category CONSUMPTION 2686 Q4020444A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TSN2 - 1+ (Hours) Media - TV - Channels (English) Hours

2687 Q4020443C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Turner Classic Movies (TCM) - 1-59 minutes (!) Media - TV - Channels (English)

2688 Q4020443C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Turner Classic Movies (TCM) - 1-2 hours Media - TV - Channels (English)

2689 Q4020443C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Turner Classic Movies (TCM) - 3 hours or more Media - TV - Channels (English)

2690 Q4020445I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Turner Classic Movies (TCM) - 1+ Media - TV - Channels (English)

2691 Q4020445A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Turner Classic Movies (TCM) - 1+ (Hours) Media - TV - Channels (English) Hours

2692 Q4020445C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VisionTV - 1-59 minutes Media - TV - Channels (English) 2693 Q4020445C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VisionTV - 1-2 hours Media - TV - Channels (English) 2694 Q4020445C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VisionTV - 3 hours or more Media - TV - Channels (English) 2695 Q4020446I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VisionTV - 1+ Media - TV - Channels (English) 2696 Q4020446A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VisionTV - 1+ (Hours) Media - TV - Channels (English) Hours 2697 Q4020446C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - W Network - 1-59 minutes Media - TV - Channels (English) 2698 Q4020446C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - W Network - 1-2 hours Media - TV - Channels (English) 2699 Q4020446C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - W Network - 3 hours or more Media - TV - Channels (English) 2700 Q4020447I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - W Network - 1+ Media - TV - Channels (English) 2701 Q4020447A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - W Network - 1+ (Hours) Media - TV - Channels (English) Hours 2702 Q4020448I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - YTV - 1+ Media - TV - Channels (English) 2703 Q4020448A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - YTV - 1+ (Hours) Media - TV - Channels (English) Hours Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other English specialty channels - 1-59 2704 Q4020448C1 Media - TV - Channels (English) minutes (!)

2705 Q4020448C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other English specialty channels - 1-2 hours Media - TV - Channels (English)

Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other English specialty channels - 3 hours or 2706 Q4020448C7 Media - TV - Channels (English) more

2707 Q4020449I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other English specialty channels - 1+ Media - TV - Channels (English)

2708 Q4020449A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other English specialty channels - 1+ (Hours) Media - TV - Channels (English) Hours

2709 Q4020501C1 Digital Channels [Avg Wk] - TV - ABC Spark Media - TV - Channels (English) 2710 Q4020503C1 Digital Channels [Avg Wk] - TV - Animal Planet Media - TV - Channels (English) 2711 Q4020560C1 Digital Channels [Avg Wk] - TV - Cooking Channel Media - TV - Channels (English) 2712 Q4020552C1 Digital Channels [Avg Wk] - TV - Discovery Velocity Media - TV - Channels (English) 2713 Q4020506C1 Digital Channels [Avg Wk] - TV - Cottage Life Media - TV - Channels (English) 2714 Q4020506K1 Digital Channels [Avg Wk] - TV - Crime + Investigation (Mystery) Media - TV - Channels (English) 2715 Q4020507C1 Digital Channels [Avg Wk] - TV - DejaView Media - TV - Channels (English) 2716 Q4020508C1 Digital Channels [Avg Wk] - TV - Discovery Science Media - TV - Channels (English) 2717 Q4020509K1 Digital Channels [Avg Wk] - TV - Disney Channel Media - TV - Channels (English) 2718 Q4020510K1 Digital Channels [Avg Wk] - TV - Disney Junior (!) Media - TV - Channels (English) 2719 Q4020511C1 Digital Channels [Avg Wk] - TV - DIY Network Media - TV - Channels (English) 2720 Q4020512C1 Digital Channels [Avg Wk] - TV - FX Canada/FXX Media - TV - Channels (English) 2721 Q4020548C1 Digital Channels [Avg Wk] - TV - Game TV Media - TV - Channels (English) 2722 Q4020516C1 Digital Channels [Avg Wk] - TV - Investigation Discovery Media - TV - Channels (English) 2723 Q4020518C1 Digital Channels [Avg Wk] - TV - Lifetime Media - TV - Channels (English) 2724 Q4020519C1 Digital Channels [Avg Wk] - TV - MovieTime Media - TV - Channels (English) 2725 Q4020521C1 Digital Channels [Avg Wk] - TV - Nat Geo Wild Media - TV - Channels (English) 2726 Q4020522C1 Digital Channels [Avg Wk] - TV - National Geographic Channel Media - TV - Channels (English) 2727 Q4020523C1 Digital Channels [Avg Wk] - TV - NBA TV Canada (!) Media - TV - Channels (English) 2728 Q4020524C1 Digital Channels [Avg Wk] - TV - Sportsnet ONE Media - TV - Channels (English) 2729 Q4020549C1 Digital Channels [Avg Wk] - TV - Travel + Escape (!) Media - TV - Channels (English) 2730 Q4020530C1 Digital Channels [Avg Wk] - TV - English on-demand channels (any) Media - TV - Channels (English) 2731 Q4020531C1 Digital Channels [Avg Wk] - TV - Other English digital channels Media - TV - Channels (English) 2732 Q4020601I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - ABC Spark - 1+ Media - TV - Channels (English) 2733 Q4020601A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - ABC Spark - 1+ (Hours) Media - TV - Channels (English) Hours 2734 Q4020603K1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Animal Planet - 1-59 minutes Media - TV - Channels (English) 2735 Q4020603K2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Animal Planet - 1-2 hours Media - TV - Channels (English) 2736 Q4020603K3 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Animal Planet - 3 hours or more (!) Media - TV - Channels (English) 2737 Q4020603I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Animal Planet - 1+ Media - TV - Channels (English) 2738 Q4020603A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Animal Planet - 1+ (Hours) Media - TV - Channels (English) Hours 2739 Q4020660K1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cooking Channel - 1-59 minutes Media - TV - Channels (English) 2740 Q4020660K2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cooking Channel - 1-2 hours Media - TV - Channels (English) 2741 Q4020660K3 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cooking Channel - 3 hours or more (!) Media - TV - Channels (English) 2742 Q4020660I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cooking Channel - 1+ Media - TV - Channels (English) 2743 Q4020660A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cooking Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2744 Q4020605K1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cottage Life - 1-59 minutes Media - TV - Channels (English) 2745 Q4020605K4 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cottage Life - 1 hour or more Media - TV - Channels (English) 2746 Q4020606I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cottage Life - 1+ Media - TV - Channels (English) 2747 Q4020606A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cottage Life - 1+ (Hours) Media - TV - Channels (English) Hours

2748 Q4020620C1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Crime + Investigation (Mystery) - 1-59 minutes Media - TV - Channels (English)

2749 Q4020620C2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Crime + Investigation (Mystery) - 1-2 hours Media - TV - Channels (English)

2750 Q4020620C7 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Crime + Investigation (Mystery) - 3 hours or more Media - TV - Channels (English)

2751 Q4020607I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Crime + Investigation (Mystery) - 1+ Media - TV - Channels (English)

2752 Q4020607A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Crime + Investigation (Mystery) - 1+ (Hours) Media - TV - Channels (English) Hours

2753 Q4020608I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - DejaView - 1+ Media - TV - Channels (English) 2754 Q4020608A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - DejaView - 1+ (Hours) Media - TV - Channels (English) Hours 2755 Q4020608K1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Science - 1-59 minutes Media - TV - Channels (English) 2756 Q4020608K2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Science - 1-2 hours Media - TV - Channels (English)

Order Variable Description Category CONSUMPTION

2757 Q4020608K3 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Science - 3 hours or more (!) Media - TV - Channels (English)

2758 Q4020609I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Science - 1+ Media - TV - Channels (English) 2759 Q4020609A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Science - 1+ (Hours) Media - TV - Channels (English) Hours 2760 Q4020652I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Velocity - 1+ Media - TV - Channels (English) 2761 Q4020652A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Discovery Velocity - 1+ (Hours) Media - TV - Channels (English) Hours 2762 Q40206V709MI Hours Spent Watching [Avg Wk] - Digital Channels - TV - Disney Channel - 1+ Media - TV - Channels (English) 2763 Q40206V709M Hours Spent Watching [Avg Wk] - Digital Channels - TV - Disney Channel - 1+ (Hours) Media - TV - Channels (English) Hours 2764 Q40206V710MI Hours Spent Watching [Avg Wk] - Digital Channels - TV - Disney Junior - 1+ (!) Media - TV - Channels (English) 2765 Q40206V710M Hours Spent Watching [Avg Wk] - Digital Channels - TV - Disney Junior - 1+ (Hours) (!) Media - TV - Channels (English) Hours 2766 Q4020611I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - DIY Network - 1+ Media - TV - Channels (English) 2767 Q4020611A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - DIY Network - 1+ (Hours) Media - TV - Channels (English) Hours 2768 Q4020612I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - FX Canada/FXX - 1+ Media - TV - Channels (English) 2769 Q4020612A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - FX Canada/FXX - 1+ (Hours) Media - TV - Channels (English) Hours 2770 Q4020613I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Game TV - 1+ Media - TV - Channels (English) 2771 Q4020613A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Game TV - 1+ (Hours) Media - TV - Channels (English) Hours 2772 Q4020617I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Investigation Discovery - 1+ Media - TV - Channels (English) 2773 Q4020617A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Investigation Discovery - 1+ (Hours) Media - TV - Channels (English) Hours 2774 Q4020619I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Lifetime - 1+ Media - TV - Channels (English) 2775 Q4020619A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Lifetime - 1+ (Hours) Media - TV - Channels (English) Hours 2776 Q4020620I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - MovieTime - 1+ Media - TV - Channels (English) 2777 Q4020620A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - MovieTime - 1+ (Hours) Media - TV - Channels (English) Hours 2778 Q4020622K1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Nat Geo Wild - 1-59 minutes Media - TV - Channels (English) 2779 Q4020622K2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Nat Geo Wild - 1-2 hours Media - TV - Channels (English) 2780 Q4020622K3 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Nat Geo Wild - 3 hours or more (!) Media - TV - Channels (English) 2781 Q4020621I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Nat Geo Wild - 1+ Media - TV - Channels (English) 2782 Q4020621A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Nat Geo Wild - 1+ (Hours) Media - TV - Channels (English) Hours

2783 Q4020622C1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - National Geographic Channel - 1-59 minutes Media - TV - Channels (English)

2784 Q4020622C2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - National Geographic Channel - 1-2 hours Media - TV - Channels (English)

2785 Q4020622C7 Hours Spent Watching [Avg Wk] - Digital Channels - TV - National Geographic Channel - 3 hours or more Media - TV - Channels (English)

2786 Q4020622I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - National Geographic Channel - 1+ Media - TV - Channels (English)

2787 Q4020622A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - National Geographic Channel - 1+ (Hours) Media - TV - Channels (English) Hours

2788 Q4020624C1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Sportsnet ONE - 1-59 minutes Media - TV - Channels (English) 2789 Q4020624C2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Sportsnet ONE - 1-2 hours Media - TV - Channels (English) 2790 Q4020624C7 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Sportsnet ONE - 3 hours or more Media - TV - Channels (English) 2791 Q4020624I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Sportsnet ONE - 1+ Media - TV - Channels (English) 2792 Q4020624A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Sportsnet ONE - 1+ (Hours) Media - TV - Channels (English) Hours 2793 Q4020627I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Travel + Escape - 1+ (!) Media - TV - Channels (English) 2794 Q4020627A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Travel + Escape - 1+ (Hours) (!) Media - TV - Channels (English) Hours 2795 Q4020349C1 Specialty Channels [Avg Wk] - TV - ARTV Media - TV - Channels (French) 2796 Q4020350C1 Specialty Channels [Avg Wk] - TV - Canal D Media - TV - Channels (French) 2797 Q4020351C1 Specialty Channels [Avg Wk] - TV - Canal Vie Media - TV - Channels (French) 2798 Q4020352C1 Specialty Channels [Avg Wk] - TV - Évasion Media - TV - Channels (French) 2799 Q4020354C1 Specialty Channels [Avg Wk] - TV - Historia Media - TV - Channels (French) 2800 Q4020355C1 Specialty Channels [Avg Wk] - TV - Le Canal Nouvelles (LCN) Media - TV - Channels (French) 2801 Q4020356C1 Specialty Channels [Avg Wk] - TV - Le Réseau de l'information (RDI) Media - TV - Channels (French) 2802 Q4020357C1 Specialty Channels [Avg Wk] - TV - Le Réseau des Sports (RDS) Media - TV - Channels (French) 2803 Q4020385C1 Specialty Channels [Avg Wk] - TV - Max (MusiMax) Media - TV - Channels (French) 2804 Q4020358C1 Specialty Channels [Avg Wk] - TV - MétéoMédia Media - TV - Channels (French) 2805 Q4020361C1 Specialty Channels [Avg Wk] - TV - RDS2 Media - TV - Channels (French) 2806 Q4020362C1 Specialty Channels [Avg Wk] - TV - Séries+ Media - TV - Channels (French) 2807 Q4020363C1 Specialty Channels [Avg Wk] - TV - Super Écran Media - TV - Channels (French) 2808 Q4020364C1 Specialty Channels [Avg Wk] - TV - Télétoon (French) (!) Media - TV - Channels (French) 2809 Q4020365C1 Specialty Channels [Avg Wk] - TV - TV5 Québec Canada (TV5) Media - TV - Channels (French) 2810 Q4020368C1 Specialty Channels [Avg Wk] - TV - UNIS (!) Media - TV - Channels (French) 2811 Q4020372C1 Specialty Channels [Avg Wk] - TV - VRAK TV (!) Media - TV - Channels (French) 2812 Q4020369C1 Specialty Channels [Avg Wk] - TV - Z (Ztélé) Media - TV - Channels (French) 2813 Q4020370C1 Specialty Channels [Avg Wk] - TV - Other French specialty channels Media - TV - Channels (French) 2814 Q4020371C1 Specialty Channels [Avg Wk] - TV - Premium multicultural foreign channels Media - TV - Channels (French) 2815 Q4020450K1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - ARTV - 1-59 minutes Media - TV - Channels (French) 2816 Q4020450K4 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - ARTV - 1 hour or more Media - TV - Channels (French) 2817 Q4020450I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - ARTV - 1+ Media - TV - Channels (French) 2818 Q4020450A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - ARTV - 1+ (Hours) Media - TV - Channels (French) Hours 2819 Q4020450C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal D - 1-59 minutes Media - TV - Channels (French) 2820 Q4020450C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal D - 1-2 hours Media - TV - Channels (French) 2821 Q4020450C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal D - 3 hours or more (!) Media - TV - Channels (French) 2822 Q4020451I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal D - 1+ Media - TV - Channels (French) 2823 Q4020451A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal D - 1+ (Hours) Media - TV - Channels (French) Hours 2824 Q4020451C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal Vie - 1-59 minutes Media - TV - Channels (French) 2825 Q4020451C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal Vie - 1-2 hours Media - TV - Channels (French) 2826 Q4020451C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal Vie - 3 hours or more (!) Media - TV - Channels (French) 2827 Q4020452I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal Vie - 1+ Media - TV - Channels (French) 2828 Q4020452A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Canal Vie - 1+ (Hours) Media - TV - Channels (French) Hours 2829 Q4020453K1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Évasion - 1-59 minutes Media - TV - Channels (French) 2830 Q4020453K4 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Évasion - 1 hour or more Media - TV - Channels (French) 2831 Q4020453I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Évasion - 1+ Media - TV - Channels (French) 2832 Q4020453A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Évasion - 1+ (Hours) Media - TV - Channels (French) Hours 2833 Q4020455K1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Historia - 1-59 minutes Media - TV - Channels (French) 2834 Q4020455K4 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Historia - 1 hour or more Media - TV - Channels (French) 2835 Q4020455I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Historia - 1+ Media - TV - Channels (French) 2836 Q4020455A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Historia - 1+ (Hours) Media - TV - Channels (French) Hours

Order Variable Description Category CONSUMPTION

2837 Q4020455C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Canal Nouvelles (LCN) - 1-59 minutes Media - TV - Channels (French)

2838 Q4020455C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Canal Nouvelles (LCN) - 1-2 hours Media - TV - Channels (French)

2839 Q4020455C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Canal Nouvelles (LCN) - 3 hours or more Media - TV - Channels (French)

2840 Q4020456I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Canal Nouvelles (LCN) - 1+ Media - TV - Channels (French)

2841 Q4020456A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Canal Nouvelles (LCN) - 1+ (Hours) Media - TV - Channels (French) Hours

Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau de l'information (RDI) - 1-59 2842 Q4020456C1 Media - TV - Channels (French) minutes

2843 Q4020456C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau de l'information (RDI) - 1-2 hours Media - TV - Channels (French)

Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau de l'information (RDI) - 3 hours or 2844 Q4020456C7 Media - TV - Channels (French) more

2845 Q4020457I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau de l'information (RDI) - 1+ Media - TV - Channels (French)

2846 Q4020457A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau de l'information (RDI) - 1+ (Hours) Media - TV - Channels (French) Hours

2847 Q4020457C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau des Sports (RDS) - 1-59 minutes (!) Media - TV - Channels (French)

2848 Q4020457C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau des Sports (RDS) - 1-2 hours Media - TV - Channels (French)

2849 Q4020457C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau des Sports (RDS) - 3 hours or more Media - TV - Channels (French)

2850 Q4020458I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau des Sports (RDS) - 1+ Media - TV - Channels (French)

2851 Q4020458A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Le Réseau des Sports (RDS) - 1+ (Hours) Media - TV - Channels (French) Hours

2852 Q4020459K1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MétéoMédia - 1-59 minutes Media - TV - Channels (French) 2853 Q4020459K4 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MétéoMédia - 1 hour or more (!) Media - TV - Channels (French) 2854 Q4020459I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MétéoMédia - 1+ Media - TV - Channels (French) 2855 Q4020459A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - MétéoMédia - 1+ (Hours) Media - TV - Channels (French) Hours 2856 Q4020460I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Max (MusiMax) - 1+ Media - TV - Channels (French) 2857 Q4020460A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Max (MusiMax) - 1+ (Hours) Media - TV - Channels (French) Hours 2858 Q4020462I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - RDS2 - 1+ Media - TV - Channels (French) 2859 Q4020462A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - RDS2 - 1+ (Hours) Media - TV - Channels (French) Hours 2860 Q4020462C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Séries+ - 1-59 minutes (!) Media - TV - Channels (French) 2861 Q4020462C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Séries+ - 1-2 hours Media - TV - Channels (French) 2862 Q4020462C7 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Séries+ - 3 hours or more Media - TV - Channels (French) 2863 Q4020463I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Séries+ - 1+ Media - TV - Channels (French) 2864 Q4020463A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Séries+ - 1+ (Hours) Media - TV - Channels (French) Hours 2865 Q4020464I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Super Écran - 1+ Media - TV - Channels (French) 2866 Q4020464A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Super Écran - 1+ (Hours) Media - TV - Channels (French) Hours 2867 Q4020465I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Télétoon (French) - 1+ (!) Media - TV - Channels (French) 2868 Q4020465A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Télétoon (French) - 1+ (Hours) (!) Media - TV - Channels (French) Hours

2869 Q4020465C1 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TV5 Québec Canada (TV5) - 1-59 minutes Media - TV - Channels (French)

2870 Q4020465C2 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TV5 Québec Canada (TV5) - 1-2 hours Media - TV - Channels (French)

Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TV5 Québec Canada (TV5) - 3 hours or more 2871 Q4020465C7 Media - TV - Channels (French) (!) 2872 Q4020466I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TV5 Québec Canada (TV5) - 1+ Media - TV - Channels (French)

2873 Q4020466A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - TV5 Québec Canada (TV5) - 1+ (Hours) Media - TV - Channels (French) Hours

2874 Q4020467I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - UNIS - 1+ (!) Media - TV - Channels (French) 2875 Q4020467A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - UNIS - 1+ (Hours) (!) Media - TV - Channels (French) Hours 2876 Q4020468I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VRAK TV - 1+ (!) Media - TV - Channels (French) 2877 Q4020468A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - VRAK TV - 1+ (Hours) (!) Media - TV - Channels (French) Hours 2878 Q4020469I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Z (Ztélé) - 1+ Media - TV - Channels (French) 2879 Q4020469A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Z (Ztélé) - 1+ (Hours) Media - TV - Channels (French) Hours

2880 Q4020470I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other French specialty channels - 1+ Media - TV - Channels (French)

2881 Q4020470A0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Other French specialty channels - 1+ (Hours) Media - TV - Channels (French) Hours

2882 Q4020471I0 Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Premium multicultural foreign channels - 1+ Media - TV - Channels (French)

Hours Spent Watching [Avg Wk] - Specialty Channels - TV - Premium multicultural foreign channels - 1+ 2883 Q4020471A0 Media - TV - Channels (French) Hours (Hours) 2884 Q4020532C1 Digital Channels [Avg Wk] - TV - addikTV Media - TV - Channels (French) 2885 Q4020534C1 Digital Channels [Avg Wk] - TV - CASA Media - TV - Channels (French) 2886 Q4020535C1 Digital Channels [Avg Wk] - TV - Cinépop Media - TV - Channels (French) 2887 Q4020537C1 Digital Channels [Avg Wk] - TV - Explora Media - TV - Channels (French) 2888 Q4020550C1 Digital Channels [Avg Wk] - TV - Investigation (!) Media - TV - Channels (French) 2889 Q4020538C1 Digital Channels [Avg Wk] - TV - MOI&cie Media - TV - Channels (French) 2890 Q4020540C1 Digital Channels [Avg Wk] - TV - Prise 2 Media - TV - Channels (French) 2891 Q4020541C1 Digital Channels [Avg Wk] - TV - RDS Info Media - TV - Channels (French) 2892 Q4020543C1 Digital Channels [Avg Wk] - TV - TVA Sports Media - TV - Channels (French) 2893 Q4020551C1 Digital Channels [Avg Wk] - TV - TVA Sports 2 Media - TV - Channels (French) 2894 Q4020545C1 Digital Channels [Avg Wk] - TV - Zeste (!) Media - TV - Channels (French) 2895 Q4020546C1 Digital Channels [Avg Wk] - TV - French on-demand channels (any) (!) Media - TV - Channels (French) 2896 Q4020547C1 Digital Channels [Avg Wk] - TV - Other French digital channels Media - TV - Channels (French) 2897 Q4020631I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - addikTV - 1+ Media - TV - Channels (French) 2898 Q4020631A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - addikTV - 1+ (Hours) Media - TV - Channels (French) Hours 2899 Q4020633I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - CASA - 1+ Media - TV - Channels (French) 2900 Q4020633A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - CASA - 1+ (Hours) Media - TV - Channels (French) Hours

Order Variable Description Category CONSUMPTION 2901 Q4020634I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cinepop - 1+ Media - TV - Channels (French) 2902 Q4020634A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Cinepop - 1+ (Hours) Media - TV - Channels (French) Hours 2903 Q4020636I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Explora - 1+ Media - TV - Channels (French) 2904 Q4020636A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Explora - 1+ (Hours) Media - TV - Channels (French) Hours 2905 Q4020637I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Investigation - 1+ (!) Media - TV - Channels (French) 2906 Q4020637A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Investigation - 1+ (Hours) (!) Media - TV - Channels (French) Hours 2907 Q4020638I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - MOI&cie - 1+ Media - TV - Channels (French) 2908 Q4020638A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - MOI&cie - 1+ (Hours) Media - TV - Channels (French) Hours 2909 Q4020639I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Prise 2 - 1+ Media - TV - Channels (French) 2910 Q4020639A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Prise 2 - 1+ (Hours) Media - TV - Channels (French) Hours 2911 Q40206V738MI Hours Spent Watching [Avg Wk] - Digital Channels - TV - RDS Info - 1+ Media - TV - Channels (French) 2912 Q40206V738M Hours Spent Watching [Avg Wk] - Digital Channels - TV - RDS Info - 1+ (Hours) Media - TV - Channels (French) Hours 2913 Q4020643C1 Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports - 1-59 minutes Media - TV - Channels (French) 2914 Q4020643C2 Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports - 1-2 hours Media - TV - Channels (French) 2915 Q4020643C7 Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports - 3 hours or more Media - TV - Channels (French) 2916 Q4020642I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports - 1+ Media - TV - Channels (French) 2917 Q4020642A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports - 1+ (Hours) Media - TV - Channels (French) Hours 2918 Q4020641MI Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports 2 - 1+ Media - TV - Channels (French) 2919 Q40206V41M Hours Spent Watching [Avg Wk] - Digital Channels - TV - TVA Sports 2 - 1+ (Hours) Media - TV - Channels (French) Hours 2920 Q4020644I0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Zeste - 1+ (!) Media - TV - Channels (French) 2921 Q4020644A0 Hours Spent Watching [Avg Wk] - Digital Channels - TV - Zeste - 1+ (Hours) (!) Media - TV - Channels (French) Hours Methods Used for Watching [Avg Mth] - TV - Cable/Satellite/antenna OR online streaming OR both (Level 2922 Q4450903C1 Media - TV - Subscriptions 1) 2923 Q4450904C1 Methods Used for Watching [Avg Mth] - TV - Cable/satellite/antenna only (Level 2) Media - TV - Subscriptions 2924 Q4450905C1 Methods Used for Watching [Avg Mth] - TV - Online streaming only (Level 2) Media - TV - Subscriptions

2925 Q4450906C1 Methods Used for Watching [Avg Mth] - TV - Cable/satellite/antenna and online streaming (Level 2) Media - TV - Subscriptions

2926 D001040C01 Terciles - Radio - Light Media - Radio - Usage 2927 D001040C02 Terciles - Radio - Medium Media - Radio - Usage 2928 D001040C03 Terciles - Radio - Heavy Media - Radio - Usage 2929 D001030C01 Quintiles - Radio - Light Media - Radio - Usage 2930 D001030C02 Quintiles - Radio - Medium/Light Media - Radio - Usage 2931 D001030C03 Quintiles - Radio - Medium Media - Radio - Usage 2932 D001030C04 Quintiles - Radio - Medium/Heavy Media - Radio - Usage 2933 D001030C05 Quintiles - Radio - Heavy Media - Radio - Usage 2934 Q390030C02 Listened [Yest] - Radio - Yes Media - Radio - Usage 2935 D001010C01 Total Market Reach - Radio Media - Radio - Usage 2936 D0090101C1 Radio Listeners - Monday Media - Radio - Usage 2937 D0090102C1 Radio Listeners - Tuesday Media - Radio - Usage 2938 D0090103C1 Radio Listeners - Wednesday Media - Radio - Usage 2939 D0090104C1 Radio Listeners - Thursday Media - Radio - Usage 2940 D0090105C1 Radio Listeners - Friday Media - Radio - Usage 2941 D0090106C1 Radio Listeners - Saturday Media - Radio - Usage 2942 D0090107C1 Radio Listeners - Sunday Media - Radio - Usage 2943 Q391010C01 Frequency of Listening - Weekdays - Radio - Never Media - Radio - Usage 2944 Q391010C02 Frequency of Listening - Weekdays - Radio - Less than 1 day a week Media - Radio - Usage 2945 Q391010C03 Frequency of Listening - Weekdays - Radio - 1 day Media - Radio - Usage 2946 Q391010C04 Frequency of Listening - Weekdays - Radio - 2 days Media - Radio - Usage 2947 Q391010C05 Frequency of Listening - Weekdays - Radio - 3 days Media - Radio - Usage 2948 Q391010C06 Frequency of Listening - Weekdays - Radio - 4 days Media - Radio - Usage 2949 Q391010C07 Frequency of Listening - Weekdays - Radio - 5 days Media - Radio - Usage 2950 Q3910100I0 Frequency of Listening - Weekdays - Radio - 1+ Media - Radio - Usage 2951 Q3910100A0 Frequency of Listening - Weekdays - Radio - 1+ (Days) Media - Radio - Usage Days 2952 Q391020C01 Frequency of Listening - Weekend - Radio - None Media - Radio - Usage 2953 Q391020C02 Frequency of Listening - Weekend - Radio - Less than 1 day Media - Radio - Usage 2954 Q391020C03 Frequency of Listening - Weekend - Radio - 1 day Media - Radio - Usage 2955 Q391020C04 Frequency of Listening - Weekend - Radio - 2 days Media - Radio - Usage 2956 Q3910200I0 Frequency of Listening - Weekend - Radio - 1+ Media - Radio - Usage 2957 Q3910200A0 Frequency of Listening - Weekend - Radio - 1+ (Days) Media - Radio - Usage Days 2958 D950010C01 Hours Weekly - Radio Listeners - Less than 7 hours Media - Radio - Usage 2959 D950010C02 Hours Weekly - Radio Listeners - 7 to 14 hours Media - Radio - Usage 2960 D950010C03 Hours Weekly - Radio Listeners - 14.01 to 21 hours Media - Radio - Usage 2961 D950010C04 Hours Weekly - Radio Listeners - 21.01 to 28 hours Media - Radio - Usage 2962 D950010C05 Hours Weekly - Radio Listeners - 28.01 to 35 hours Media - Radio - Usage 2963 D950010C06 Hours Weekly - Radio Listeners - 35.01 to 42 hours Media - Radio - Usage 2964 D950010C07 Hours Weekly - Radio Listeners - 42.01 to 49 hours Media - Radio - Usage 2965 D950010C08 Hours Weekly - Radio Listeners - More than 49 hours Media - Radio - Usage 2966 D0010200I0 Hours Weekly - Radio Listeners - 1+ Media - Radio - Usage 2967 D0010200N0 Hours Weekly - Radio Listeners - 1+ (Hours) Media - Radio - Usage Hours 2968 D0011500I0 All Week MON-SUN 5A -1A - Hours Tuned -Radio - 1+ Media - Radio - Usage 2969 D0011500N0 All Week MON-SUN 5A -1A - Hours Tuned -Radio - 1+ (Hours) Media - Radio - Usage Hours 2970 D0011600I0 Breakfast MON-FRI 6A -10A - Hours Tuned - Radio - 1+ Media - Radio - Usage 2971 D0011600N0 Breakfast MON-FRI 6A -10A - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2972 D0011700I0 Day MON-FRI 10A -3P - Hours Tuned - Radio - 1+ Media - Radio - Usage 2973 D0011700N0 Day MON-FRI 10A -3P - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2974 D0011800I0 Drive MON-FRI 3P -7P - Hours Tuned - Radio - 1+ Media - Radio - Usage 2975 D0011800N0 Drive MON-FRI 3P -7P - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2976 D0011900I0 Evening MON-FRI 7P -MDNT - Hours Tuned - Radio - 1+ Media - Radio - Usage 2977 D0011900N0 Evening MON-FRI 7P -MDNT - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2978 D0012000I0 Saturday SAT 7A -7P - Hours Tuned - Radio - 1+ Media - Radio - Usage 2979 D0012000N0 Saturday SAT 7A -7P - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2980 D0012100I0 Sunday SUN 7A -7P - Hours Tuned - Radio - 1+ Media - Radio - Usage 2981 D0012100N0 Sunday SUN 7A -7P - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2982 D0012200I0 Weekday MON-FRI 5A -1A - Hours Tuned - Radio - 1+ Media - Radio - Usage 2983 D0012200N0 Weekday MON-FRI 5A -1A - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours

Order Variable Description Category CONSUMPTION 2984 D0012300I0 Weekend SAT-SUN 5A -1A - Hours Tuned - Radio - 1+ Media - Radio - Usage 2985 D0012300N0 Weekend SAT-SUN 5A -1A - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2986 D0012400I0 Daytime MON-FRI 7A -7P - Hours Tuned - Radio - 1+ Media - Radio - Usage 2987 D0012400N0 Daytime MON-FRI 7A -7P - Hours Tuned - Radio - 1+ (Hours) Media - Radio - Usage Hours 2988 Q3900100I0 Weekday 1A - 5A - Time Spent [Avg] - Radio - 1+ Media - Radio - Usage 2989 Q3900100N0 Weekday 1A - 5A - Time Spent [Avg] - Radio - 1+ (Minutes) Media - Radio - Usage Minutes 2990 Q3900200I0 Saturday 1A - 5A - Time Spent [Avg] - Radio - 1+ Media - Radio - Usage 2991 Q3900200N0 Saturday 1A - 5A - Time Spent [Avg] - Radio - 1+ (Minutes) Media - Radio - Usage Minutes 2992 Q3910300I0 Sunday 1A - 5A - Time Spent [Avg] - Radio - 1+ Media - Radio - Usage 2993 Q3910300N0 Sunday 1A - 5A - Time Spent [Avg] - Radio - 1+ (Minutes) Media - Radio - Usage Minutes 2994 Q8910100I0 Late Night Radio Tuning - Weekday - 1+ Media - Radio - Usage 2995 Q8910100A0 Late Night Radio Tuning - Weekday - 1+ (Hours) Media - Radio - Usage Hours 2996 Q8910200I0 Late Night Radio Tuning - Weekend - 1+ Media - Radio - Usage 2997 Q8910200A0 Late Night Radio Tuning - Weekend - 1+ (Hours) Media - Radio - Usage Hours 2998 Q8912600I0 Late Night Radio Tuning - Saturday - 1+ Media - Radio - Usage 2999 Q8912600A0 Late Night Radio Tuning - Saturday - 1+ (Hours) Media - Radio - Usage Hours 3000 Q8912700I0 Late Night Radio Tuning - Sunday - 1+ Media - Radio - Usage 3001 Q8912700A0 Late Night Radio Tuning - Sunday - 1+ (Hours) Media - Radio - Usage Hours 3002 D0090201C1 Location Listened - Radio - Home Media - Radio - Usage 3003 D0090202C1 Location Listened - Radio - Vehicle Media - Radio - Usage 3004 D0090203C1 Location Listened - Radio - Work Media - Radio - Usage 3005 D0090204C1 Location Listened - Radio - Other Media - Radio - Usage 3006 Q5600501I3 Frequency of Listening [Occas/Freq] - Radio - At work or at school Media - Radio - Usage 3007 Q5600502I3 Frequency of Listening [Occas/Freq] - Radio - Doing house/yardwork Media - Radio - Usage 3008 Q5600503I3 Frequency of Listening [Occas/Freq] - Radio - Exercising/working out Media - Radio - Usage 3009 Q5600504I3 Frequency of Listening [Occas/Freq] - Radio - Getting ready for school/work/function Media - Radio - Usage 3010 Q5600505I3 Frequency of Listening [Occas/Freq] - Radio - Relaxing at home Media - Radio - Usage 3011 Q5600506I3 Frequency of Listening [Occas/Freq] - Radio - Travelling to/from work/school Media - Radio - Usage

3012 Q5600507I3 Frequency of Listening [Occas/Freq] - Radio - Travelling to grocery store or other type of shopping/errands Media - Radio - Usage

3013 Q5600508I3 Frequency of Listening [Occas/Freq] - Radio - Waking up/radio alarm Media - Radio - Usage 3014 Q4450102C5 Actively Avoid Advertising [Occas/Freq] - Radio Media - Radio - Usage 3015 Q4450401C1 Other media used while listening - Radio - Television Media - Radio - Usage 3016 Q4450402C1 Other media used while listening - Radio - Internet - Web browsing Media - Radio - Usage 3017 Q4450407C1 Other media used while listening - Radio - Internet - Social media Media - Radio - Usage 3018 Q4450403C1 Other media used while listening - Radio - Daily newspapers Media - Radio - Usage 3019 Q4450404C1 Other media used while listening - Radio - Community Newspapers Media - Radio - Usage 3020 Q4450405C1 Other media used while listening - Radio - Magazines Media - Radio - Usage 3021 Q4450406C1 Other media used while listening - Radio - No other media Media - Radio - Usage 3022 Q3900701C1 Device used to listen to AM/FM radio [Pst Wk] - Smartphone Media - Radio - Usage 3023 Q3900702C1 Device used to listen to AM/FM radio [Pst Wk] - Tablet/laptop/desktop computer Media - Radio - Usage 3024 Q3900703C1 Device used to listen to AM/FM radio [Pst Wk] - Smart speaker (e.g. Echo, Google Home) Media - Radio - Usage 3025 Q3900704C1 Device used to listen to AM/FM radio [Pst Wk] - In-home or portable AM/FM radio Media - Radio - Usage Device used to listen to AM/FM radio [Pst Wk] - Other in-home audio devices (e.g. Bluetooth speaker, 3026 Q3900705C1 Media - Radio - Usage traditional stereo) 3027 Q3900706C1 Device used to listen to AM/FM radio [Pst Wk] - In-car AM/FM radio Media - Radio - Usage 3028 Q3900707C1 Device used to listen to AM/FM radio [Pst Wk] - Other devices Media - Radio - Usage 3029 D0020101C1 Programs [Weekly] - Radio - Adult Album Alternative (AAA) Media - Radio - Usage 3030 D0020102C1 Programs [Weekly] - Radio - Adult Contemporary Media - Radio - Usage 3031 D0020103C1 Programs [Weekly] - Radio - AOR/Mainstream Rock Media - Radio - Usage 3032 D0020104C1 Programs [Weekly] - Radio - All News Media - Radio - Usage 3033 D0020105C1 Programs [Weekly] - Radio - Adult Standards (!) Media - Radio - Usage 3034 D0020107C1 Programs [Weekly] - Radio - Classic Country Media - Radio - Usage 3035 D0020108C1 Programs [Weekly] - Radio - Classical/Fine Arts Media - Radio - Usage 3036 D0020109C1 Programs [Weekly] - Radio - Mainstream Top 40/CHR Media - Radio - Usage 3037 D0020110C1 Programs [Weekly] - Radio - Classic Hits Media - Radio - Usage 3038 D0020112C1 Programs [Weekly] - Radio - Classic Rock Media - Radio - Usage 3039 D0020113C1 Programs [Weekly] - Radio - Ethnic/Multi-cultural Media - Radio - Usage 3040 D0020115C1 Programs [Weekly] - Radio - Hot Adult Contemporary Media - Radio - Usage 3041 D0020151C1 Programs [Weekly] - Radio - Jazz Media - Radio - Usage 3042 D0020117C1 Programs [Weekly] - Radio - Modern/Alternative Rock Media - Radio - Usage 3043 D0020118C1 Programs [Weekly] - Radio - Multi/Variety/Specialty Media - Radio - Usage 3044 D0020119C1 Programs [Weekly] - Radio - Not Classified Media - Radio - Usage 3045 D0020120C1 Programs [Weekly] - Radio - News/Talk Media - Radio - Usage 3046 D0020114C1 Programs [Weekly] - Radio - Oldies (!) Media - Radio - Usage 3047 D0020121C1 Programs [Weekly] - Radio - Religious Media - Radio - Usage 3048 D0020122C1 Programs [Weekly] - Radio - Sports Media - Radio - Usage 3049 D0020123C1 Programs [Weekly] - Radio - Today's Country Media - Radio - Usage 3050 Q3900401C1 Listened Regularly - Radio - Comedy programs Media - Radio - Usage 3051 Q3900402C1 Listened Regularly - Radio - Community information Media - Radio - Usage 3052 Q3900403C1 Listened Regularly - Radio - Contests Media - Radio - Usage 3053 Q3900404C1 Listened Regularly - Radio - Ethnic programs Media - Radio - Usage 3054 Q3900405C1 Listened Regularly - Radio - General interest talk/phone in shows Media - Radio - Usage 3055 Q3900406C1 Listened Regularly - Radio - Music Media - Radio - Usage 3056 Q3900407C1 Listened Regularly - Radio - News Media - Radio - Usage 3057 Q3900408C1 Listened Regularly - Radio - Religious programs Media - Radio - Usage 3058 Q3900409C1 Listened Regularly - Radio - Special music programs Media - Radio - Usage 3059 Q3900410C1 Listened Regularly - Radio - Sports (play-by-play) Media - Radio - Usage 3060 Q3900411C1 Listened Regularly - Radio - Sports reports Media - Radio - Usage 3061 Q3900412C1 Listened Regularly - Radio - Sports talk/phone in shows Media - Radio - Usage 3062 Q3900413C1 Listened Regularly - Radio - Traffic reports Media - Radio - Usage 3063 Q3900414C1 Listened Regularly - Radio - Weather Media - Radio - Usage 3064 Q5600401I1 Important Attribute - Radio - Traffic reports in the morning and afternoon rush hours Media - Radio - Usage 3065 Q5600402I1 Important Attribute - Radio - Weather reports and updates Media - Radio - Usage 3066 Q5600403I1 Important Attribute - Radio - Headline news Media - Radio - Usage

Order Variable Description Category CONSUMPTION 3067 Q5600404I1 Important Attribute - Radio - Sports news Media - Radio - Usage 3068 Q5600405I1 Important Attribute - Radio - Music news Media - Radio - Usage 3069 Q5600406I1 Important Attribute - Radio - Community news and news about local events Media - Radio - Usage 3070 Q5600407I1 Important Attribute - Radio - Entertainment news/celebrity gossip Media - Radio - Usage 3071 Q5600408I1 Important Attribute - Radio - Information about products and services I might like to try or buy Media - Radio - Usage 3072 Q5600409I1 Important Attribute - Radio - Information about sales at local stores and services Media - Radio - Usage 3073 Q5600410I1 Important Attribute - Radio - Making my time in the car more enjoyable Media - Radio - Usage 3074 Q5600411I1 Important Attribute - Radio - Being part of my day at work Media - Radio - Usage 3075 Q5600412I1 Important Attribute - Radio - Being part of my day at home Media - Radio - Usage 3076 Q5600413I1 Important Attribute - Radio - Keeping me informed Media - Radio - Usage 3077 Q5600414I1 Important Attribute - Radio - Being part of my general daily life Media - Radio - Usage 3078 Q5600415I1 Important Attribute - Radio - Hearing the latest hits Media - Radio - Usage 3079 Q5600416I1 Important Attribute - Radio - Discovering new music/songs/artists Media - Radio - Usage 3080 Q5600417I1 Important Attribute - Radio - Discussion forum on news and public affairs Media - Radio - Usage 3081 Q5600418I1 Important Attribute - Radio - Possibility to enter contests and win prizes Media - Radio - Usage 3082 Q5620601C1 Visited a store after hearing commercial - Radio - Later that same day Media - Radio - Usage 3083 Q5620602C1 Visited a store after hearing commercial - Radio - Later that same week Media - Radio - Usage 3084 Q5620603C1 Visited a store after hearing commercial - Radio - More than a week later Media - Radio - Usage 3085 Q5620701C1 Visited a website after hearing commercial - Radio - Later that same day Media - Radio - Usage 3086 Q5620702C1 Visited a website after hearing commercial - Radio - Later that same week Media - Radio - Usage 3087 Q5620703C1 Visited a website after hearing commercial - Radio - More than a week later Media - Radio - Usage 3088 Q5620801C1 Did an online search after hearing commercial - Radio - Later that same day Media - Radio - Usage 3089 Q5620802C1 Did an online search after hearing commercial - Radio - Later that same week Media - Radio - Usage 3090 Q5620803C1 Did an online search after hearing commercial - Radio - More than a week later Media - Radio - Usage 3091 Q5630801K1 Visited a store/business after hearing discussion - Radio - Later that same day Media - Radio - Usage 3092 Q5630802K1 Visited a store/business after hearing discussion - Radio - Later that same week Media - Radio - Usage 3093 Q5630803K1 Visited a store/business after hearing discussion - Radio - More than a week later Media - Radio - Usage 3094 Q5630901K1 Visited a website after hearing discussion - Radio - Later that same day Media - Radio - Usage 3095 Q5630902K1 Visited a website after hearing discussion - Radio - Later that same week Media - Radio - Usage 3096 Q5630903K1 Visited a website after hearing discussion - Radio - More than a week later Media - Radio - Usage 3097 Q5631001K1 Attended an event after hearing discussion - Radio - Later that same day Media - Radio - Usage 3098 Q5631002K1 Attended an event after hearing discussion - Radio - Later that same week Media - Radio - Usage 3099 Q5631003K1 Attended an event after hearing discussion - Radio - More than a week later Media - Radio - Usage 3100 Q8913500K1 Terciles - Magazines - Light Media - Magazine - Usage 3101 Q8913500K2 Terciles - Magazines - Medium Media - Magazine - Usage 3102 Q8913500K3 Terciles - Magazines - Heavy Media - Magazine - Usage 3103 Q891360C01 Quintiles - Magazine - Light Media - Magazine - Usage 3104 Q891360C02 Quintiles - Magazine - Medium/Light Media - Magazine - Usage 3105 Q891360C03 Quintiles - Magazine - Medium Media - Magazine - Usage 3106 Q891360C04 Quintiles - Magazine - Medium/Heavy Media - Magazine - Usage 3107 Q891360C05 Quintiles - Magazine - Heavy Media - Magazine - Usage 3108 K441010C02 Read [Yest] - Magazine (print or digital) Media - Magazine - Usage 3109 Q8912100NI Hours Spent [Total] - All Week - Magazines - 1+ Media - Magazine - Usage 3110 Q8912100N0 Hours Spent [Total] - All Week - Magazines - 1+ (Minutes) Media - Magazine - Usage Minutes 3111 Q8912200K1 Minutes Spent [Total] - Weekly - Magazine - 30 min or less Media - Magazine - Usage 3112 Q8912200K2 Minutes Spent [Total] - Weekly - Magazine - 31 to 60 min Media - Magazine - Usage 3113 Q8912200K3 Minutes Spent [Total] - Weekly - Magazine - 61 to 240 min Media - Magazine - Usage 3114 Q8912200K4 Minutes Spent [Total] - Weekly - Magazine - More than 240 min Media - Magazine - Usage 3115 Q8912200MI Minutes Spent [Total] - Weekly - Magazine - 1+ Media - Magazine - Usage 3116 Q89122V00M Minutes Spent [Total] - Weekly - Magazine - 1+ (Minutes) Media - Magazine - Usage Minutes 3117 Q8911900K1 Minutes Spent [Avg Day] - Magazine - 15 min or less Media - Magazine - Usage 3118 Q8911900K2 Minutes Spent [Avg Day] - Magazine - 16 to 30 min Media - Magazine - Usage 3119 Q8911900K3 Minutes Spent [Avg Day] - Magazine - 31 to 60 min Media - Magazine - Usage 3120 Q8911900K4 Minutes Spent [Avg Day] - Magazine - More than 60 min Media - Magazine - Usage 3121 Q4410400I0 Minutes Spent [Avg Day] - Magazine - 1+ Media - Magazine - Usage 3122 K4410400N0 Minutes Spent [Avg Day] - Magazine - 1+ (Minutes) Media - Magazine - Usage Minutes 3123 Q4450107C5 Actively Avoid Advertising [Occas/Freq] - Magazines Media - Magazine - Usage 3124 Q4450801C1 Other Media Used While Reading - Magazine - Television Media - Magazine - Usage 3125 Q4450802C1 Other Media Used While Reading - Magazine - Radio Media - Magazine - Usage 3126 Q4450803C1 Other Media Used While Reading - Magazine - Internet - Web browsing Media - Magazine - Usage 3127 Q4450807C1 Other Media Used While Reading - Magazine - Internet - Social media Media - Magazine - Usage 3128 Q4450808C1 Other Media Used While Reading - Magazine - Daily and Community newspapers (!) Media - Magazine - Usage 3129 Q4450806C1 Other Media Used While Reading - Magazine - No other media Media - Magazine - Usage 3130 Q4400101K1 Read [Pst Mth] - Magazine Type (print or digital) - Alternative weekly publications Media - Magazine - Usage 3131 Q4400102K1 Read [Pst Mth] - Magazine Type (print or digital) - Art & antiques (!) Media - Magazine - Usage 3132 Q4400103K1 Read [Pst Mth] - Magazine Type (print or digital) - Automobile & motorcycle Media - Magazine - Usage 3133 Q4400106K1 Read [Pst Mth] - Magazine Type (print or digital) - Business & finance Media - Magazine - Usage 3134 Q4400107K1 Read [Pst Mth] - Magazine Type (print or digital) - Children & teen (!) Media - Magazine - Usage 3135 Q4400108K1 Read [Pst Mth] - Magazine Type (print or digital) - Computer, science & technology Media - Magazine - Usage 3136 Q4400109K1 Read [Pst Mth] - Magazine Type (print or digital) - Entertainment/celebrity Media - Magazine - Usage 3137 Q4400110K1 Read [Pst Mth] - Magazine Type (print or digital) - Fashion Media - Magazine - Usage 3138 Q4400111K1 Read [Pst Mth] - Magazine Type (print or digital) - Food & beverage Media - Magazine - Usage 3139 Q4400112K1 Read [Pst Mth] - Magazine Type (print or digital) - Gardening & homes Media - Magazine - Usage 3140 Q4400113K1 Read [Pst Mth] - Magazine Type (print or digital) - Health/fitness Media - Magazine - Usage 3141 Q4400114K1 Read [Pst Mth] - Magazine Type (print or digital) - Hobbies Media - Magazine - Usage 3142 Q4400115K1 Read [Pst Mth] - Magazine Type (print or digital) - Home décor Media - Magazine - Usage 3143 Q4400116K1 Read [Pst Mth] - Magazine Type (print or digital) - Men's (!) Media - Magazine - Usage 3144 Q4400117K1 Read [Pst Mth] - Magazine Type (print or digital) - Music Media - Magazine - Usage 3145 Q4400118K1 Read [Pst Mth] - Magazine Type (print or digital) - Nature & ecology Media - Magazine - Usage 3146 Q4400119K1 Read [Pst Mth] - Magazine Type (print or digital) - News & current affairs Media - Magazine - Usage 3147 Q4400120K1 Read [Pst Mth] - Magazine Type (print or digital) - Photography, video, audio Media - Magazine - Usage 3148 Q4400121K1 Read [Pst Mth] - Magazine Type (print or digital) - Senior citizens Media - Magazine - Usage 3149 Q4400122K1 Read [Pst Mth] - Magazine Type (print or digital) - Sports & recreation Media - Magazine - Usage 3150 Q4400123K1 Read [Pst Mth] - Magazine Type (print or digital) - Travel & tourism Media - Magazine - Usage 3151 Q4400124K1 Read [Pst Mth] - Magazine Type (print or digital) - Women's Media - Magazine - Usage

Order Variable Description Category CONSUMPTION 3152 Q4400125K1 Read [Pst Mth] - Magazine Type (print or digital) - Other magazine types Media - Magazine - Usage 3153 K4410258C1 Read [Pst Mth] - Magazine (print or digital) - Air Canada enRoute Media - Magazine - Titles (English) 3154 K4410236C1 Read [Pst Mth] - Magazine (print or digital) - Better Homes & Gardens Media - Magazine - Titles (English) 3155 K4410201C1 Read [Pst Mth] - Magazine (print or digital) - CAA Magazine Media - Magazine - Titles (English) 3156 K4410203C1 Read [Pst Mth] - Magazine (print or digital) - Canadian Geographic Media - Magazine - Titles (English) 3157 K4410205C1 Read [Pst Mth] - Magazine (print or digital) - Canadian House and Home Media - Magazine - Titles (English) 3158 K4410206C1 Read [Pst Mth] - Magazine (print or digital) - Canadian Living Media - Magazine - Titles (English) 3159 K4410207C1 Read [Pst Mth] - Magazine (print or digital) - Chatelaine (English edition) Media - Magazine - Titles (English) 3160 K4410208C1 Read [Pst Mth] - Magazine (print or digital) - Cineplex Magazine Media - Magazine - Titles (English) 3161 K4410265C1 Read [Pst Mth] - Magazine (print or digital) - Cosmopolitan (!) Media - Magazine - Titles (English) 3162 K4410259C1 Read [Pst Mth] - Magazine (print or digital) - Cottage Life Media - Magazine - Titles (English) 3163 K4410209C1 Read [Pst Mth] - Magazine (print or digital) - ELLE Canada (!) Media - Magazine - Titles (English) 3164 K4410260C1 Read [Pst Mth] - Magazine (print or digital) - FASHION Magazine (!) Media - Magazine - Titles (English) 3165 K4410211C1 Read [Pst Mth] - Magazine (print or digital) - Food & Drink Media - Magazine - Titles (English) 3166 K4410238C1 Read [Pst Mth] - Magazine (print or digital) - Good Housekeeping Media - Magazine - Titles (English) 3167 K4410261C1 Read [Pst Mth] - Magazine (print or digital) - Hello! Canada Media - Magazine - Titles (English) 3168 K4410212C1 Read [Pst Mth] - Magazine (print or digital) - Maclean's Media - Magazine - Titles (English) 3169 K4410240C1 Read [Pst Mth] - Magazine (print or digital) - National Geographic Media - Magazine - Titles (English) 3170 K4410262C1 Read [Pst Mth] - Magazine (print or digital) - Our Canada (!) Media - Magazine - Titles (English) 3171 K4410213C1 Read [Pst Mth] - Magazine (print or digital) - Outdoor Canada (!) Media - Magazine - Titles (English) 3172 K4410241C1 Read [Pst Mth] - Magazine (print or digital) - People Media - Magazine - Titles (English) 3173 K4410214C1 Read [Pst Mth] - Magazine (print or digital) - Reader's Digest Media - Magazine - Titles (English) 3174 K4410253C1 Read [Pst Mth] - Magazine (print or digital) - Report On Business Magazine (!) Media - Magazine - Titles (English) 3175 K4410242C1 Read [Pst Mth] - Magazine (print or digital) - Sports Illustrated Media - Magazine - Titles (English) 3176 K4410215C1 Read [Pst Mth] - Magazine (print or digital) - Style at Home Media - Magazine - Titles (English) 3177 K4410244C1 Read [Pst Mth] - Magazine (print or digital) - Time Media - Magazine - Titles (English) 3178 K4410245C1 Read [Pst Mth] - Magazine (print or digital) - Woman's Day (!) Media - Magazine - Titles (English) 3179 K4410250C1 Read [Pst Mth] - Magazine (print or digital) - Zoomer Magazine Media - Magazine - Titles (English) 3180 K4410256C1 Read [Pst Mth] - Magazine (print or digital) - Other English-Canadian magazines Media - Magazine - Titles (English) 3181 K4410257C1 Read [Pst Mth] - Magazine (print or digital) - Other U.S. magazines Media - Magazine - Titles (English) 3182 K4410221C1 Read [Pst Mth] - Magazine (print or digital) - 7 Jours (!) Media - Magazine - Titles (French) 3183 K4410222C1 Read [Pst Mth] - Magazine (print or digital) - Bel Âge Media - Magazine - Titles (French) 3184 K4410225C1 Read [Pst Mth] - Magazine (print or digital) - Châtelaine (French edition) (!) Media - Magazine - Titles (French) 3185 K4410263C1 Read [Pst Mth] - Magazine (print or digital) - Clin d'oeil (!) Media - Magazine - Titles (French) 3186 K4410226C1 Read [Pst Mth] - Magazine (print or digital) - Coup de Pouce Media - Magazine - Titles (French) 3187 K4410228C1 Read [Pst Mth] - Magazine (print or digital) - L'Actualité Media - Magazine - Titles (French) 3188 K4410264C1 Read [Pst Mth] - Magazine (print or digital) - RICARDO Media - Magazine - Titles (French) 3189 K4410255C1 Read [Pst Mth] - Magazine (print or digital) - Other French-Canadian magazines Media - Magazine - Titles (French) 3190 Q891130C01 Terciles - Daily Newspapers - Light Media - Newspaper - Usage 3191 Q891130C02 Terciles - Daily Newspapers - Medium Media - Newspaper - Usage 3192 Q891130C03 Terciles - Daily Newspapers - Heavy Media - Newspaper - Usage 3193 Q891140C01 Quintiles - Daily Newspapers - Light Media - Newspaper - Usage 3194 Q891140C02 Quintiles - Daily Newspapers - Medium/Light Media - Newspaper - Usage 3195 Q891140C03 Quintiles - Daily Newspapers - Medium Media - Newspaper - Usage 3196 Q891140C04 Quintiles - Daily Newspapers - Medium/Heavy Media - Newspaper - Usage 3197 Q891140C05 Quintiles - Daily Newspapers - Heavy Media - Newspaper - Usage 3198 K420100C02 Read [Yest] - Daily Newspaper - Yes Media - Newspaper - Usage 3199 K421020C02 Paid Home Delivery Subscription - Local Daily Newspaper - Yes Media - Newspaper - Usage 3200 Q892040C01 Hours Spent [Total] - Weekly - Daily Newspaper - Less than 1 hour Media - Newspaper - Usage 3201 Q892040C02 Hours Spent [Total] - Weekly - Daily Newspaper - 1 to 2 hours Media - Newspaper - Usage 3202 Q892040C03 Hours Spent [Total] - Weekly - Daily Newspaper - 2.01 to 3 hours Media - Newspaper - Usage 3203 Q892040C04 Hours Spent [Total] - Weekly - Daily Newspaper - 3.01 to 4 hours Media - Newspaper - Usage 3204 Q892040C05 Hours Spent [Total] - Weekly - Daily Newspaper - 4.01 to 6 hours Media - Newspaper - Usage 3205 Q892040C06 Hours Spent [Total] - Weekly - Daily Newspaper - 6.01 to 8 hours Media - Newspaper - Usage 3206 Q892040C07 Hours Spent [Total] - Weekly - Daily Newspaper - 8.01 to 10 hours (!) Media - Newspaper - Usage 3207 Q892040C08 Hours Spent [Total] - Weekly - Daily Newspaper - More than 10 hours Media - Newspaper - Usage 3208 Q8920400I0 Hours Spent [Total] - Weekly - Daily Newspaper - 1+ Media - Newspaper - Usage 3209 Q8920400A0 Hours Spent [Total] - Weekly - Daily Newspaper - 1+ (Hours) Media - Newspaper - Usage Hours 3210 Q891110C01 Minutes Spent - Weekday - Daily Newspaper - Less than 15 mins (!) Media - Newspaper - Usage 3211 Q891110C02 Minutes Spent - Weekday - Daily Newspaper - 15 to 29 mins Media - Newspaper - Usage 3212 Q891110C03 Minutes Spent - Weekday - Daily Newspaper - 30 to 44 mins Media - Newspaper - Usage 3213 Q891110C04 Minutes Spent - Weekday - Daily Newspaper - 45 to 59 mins (!) Media - Newspaper - Usage 3214 Q891110C05 Minutes Spent - Weekday - Daily Newspaper - 60 to 90 mins Media - Newspaper - Usage 3215 Q891110C06 Minutes Spent - Weekday - Daily Newspaper - More than 90 mins Media - Newspaper - Usage 3216 K4200200I0 Minutes Spent - Weekday - Daily Newspaper - 1+ Media - Newspaper - Usage 3217 K4200200N0 Minutes Spent - Weekday - Daily Newspaper - 1+ (Minutes) Media - Newspaper - Usage Minutes 3218 Q891120C01 Minutes Spent - Weekend - Daily Newspaper - Less than 15 mins (!) Media - Newspaper - Usage 3219 Q891120C02 Minutes Spent - Weekend - Daily Newspaper - 15 to 29 mins Media - Newspaper - Usage 3220 Q891120C03 Minutes Spent - Weekend - Daily Newspaper - 30 to 44 mins Media - Newspaper - Usage 3221 Q891120C04 Minutes Spent - Weekend - Daily Newspaper - 45 to 59 mins (!) Media - Newspaper - Usage 3222 Q891120C05 Minutes Spent - Weekend - Daily Newspaper - 60 to 90 mins Media - Newspaper - Usage 3223 Q891120C06 Minutes Spent - Weekend - Daily Newspaper - More than 90 mins Media - Newspaper - Usage 3224 K4200400I0 Minutes Spent - Weekend - Daily Newspaper - 1+ Media - Newspaper - Usage 3225 K4200400N0 Minutes Spent - Weekend - Daily Newspaper - 1+ (Minutes) Media - Newspaper - Usage Minutes 3226 K420110C01 Frequency of Reading - Weekdays - Daily Newspaper - Never Media - Newspaper - Usage 3227 K420110C02 Frequency of Reading - Weekdays - Daily Newspaper - Less than 1 day a week Media - Newspaper - Usage 3228 K420110C03 Frequency of Reading - Weekdays - Daily Newspaper - 1 day Media - Newspaper - Usage 3229 K420110C04 Frequency of Reading - Weekdays - Daily Newspaper - 2 days Media - Newspaper - Usage 3230 K420110C05 Frequency of Reading - Weekdays - Daily Newspaper - 3 days Media - Newspaper - Usage 3231 K420110C06 Frequency of Reading - Weekdays - Daily Newspaper - 4 days Media - Newspaper - Usage 3232 K420110C07 Frequency of Reading - Weekdays - Daily Newspaper - 5 days Media - Newspaper - Usage 3233 K4201100I0 Frequency of Reading - Weekdays - Daily Newspaper - 1+ Media - Newspaper - Usage 3234 K4201100A0 Frequency of Reading - Weekdays - Daily Newspaper - 1+ (Days) Media - Newspaper - Usage Days 3235 K421010C01 Frequency of Reading - Weekend - Daily Newspaper - None Media - Newspaper - Usage 3236 K421010C02 Frequency of Reading - Weekend - Daily Newspaper - Less than 1 day Media - Newspaper - Usage

Order Variable Description Category CONSUMPTION 3237 K421010C03 Frequency of Reading - Weekend - Daily Newspaper - 1 day Media - Newspaper - Usage 3238 K421010C04 Frequency of Reading - Weekend - Daily Newspaper - 2 days Media - Newspaper - Usage 3239 K4210100I0 Frequency of Reading - Weekend - Daily Newspaper - 1+ Media - Newspaper - Usage 3240 K4210100A0 Frequency of Reading - Weekend - Daily Newspaper - 1+ (Days) Media - Newspaper - Usage Days 3241 K4200101I0 Weekdays - Read [Avg Wk] - Daily Newspaper - The Globe and Mail - 1+ Media - Newspaper - Usage 3242 K4200101A0 Weekdays - Read [Avg Wk] - Daily Newspaper - The Globe and Mail - 1+ (Days) Media - Newspaper - Usage Days 3243 K4200102I0 Weekdays - Read [Avg Wk] - Daily Newspaper - National Post - 1+ Media - Newspaper - Usage 3244 K4200102A0 Weekdays - Read [Avg Wk] - Daily Newspaper - National Post - 1+ (Days) Media - Newspaper - Usage Days 3245 K4200301I0 Weekend Days - Read [Avg Wk] - Daily Newspaper - The Globe and Mail - 1+ Media - Newspaper - Usage 3246 K4200301A0 Weekend Days - Read [Avg Wk] - Daily Newspaper - The Globe and Mail - 1+ (Days) Media - Newspaper - Usage Days 3247 K4200302I0 Weekend Days - Read [Avg Wk] - Daily Newspaper - National Post - 1+ Media - Newspaper - Usage 3248 K4200302A0 Weekend Days - Read [Avg Wk] - Daily Newspaper - National Post - 1+ (Days) Media - Newspaper - Usage Days 3249 Q4200103K1 Frequency of Reading - Weekdays - Any local daily newspaper(s) - Never Media - Newspaper - Usage 3250 Q4200103K2 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 1 day Media - Newspaper - Usage 3251 Q4200103K3 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 2 days Media - Newspaper - Usage 3252 Q4200103K4 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 3 days Media - Newspaper - Usage 3253 Q4200103K5 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 4 days Media - Newspaper - Usage 3254 Q4200103K6 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 5 days Media - Newspaper - Usage 3255 K4200103I0 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 1+ Media - Newspaper - Usage 3256 K4200103A0 Frequency of Reading - Weekdays - Any local daily newspaper(s) - 1+ (Days) Media - Newspaper - Usage Days 3257 Q4200303K1 Frequency of Reading - Weekends - Any local daily newspaper(s) - Never Media - Newspaper - Usage 3258 Q4200303K2 Frequency of Reading - Weekends - Any local daily newspaper(s) - 1 day Media - Newspaper - Usage 3259 Q4200303K3 Frequency of Reading - Weekends - Any local daily newspaper(s) - 2 days Media - Newspaper - Usage 3260 K4200303I0 Frequency of Reading - Weekends - Any local daily newspaper(s) - 1+ Media - Newspaper - Usage 3261 K4200303A0 Frequency of Reading - Weekends - Any local daily newspaper(s) - 1+ (Days) Media - Newspaper - Usage Days 3262 K420070C01 How Read - Daily Newspaper - I read most or all pages/sections Media - Newspaper - Usage 3263 K420070C02 How Read - Daily Newspaper - I read selected pages/sections only Media - Newspaper - Usage How Read - Daily Newspaper - I read selected pages/sections and skim through the rest of the paper 3264 K420070C03 Media - Newspaper - Usage quickly 3265 K420070C04 How Read - Daily Newspaper - I look through the whole paper casually Media - Newspaper - Usage 3266 K4200901C1 Usually Read - Daily Newspaper - Between 6:01 a.m. and 10 a.m. Media - Newspaper - Usage 3267 K4200902C1 Usually Read - Daily Newspaper - Between 10:01 a.m. and noon Media - Newspaper - Usage 3268 K4200903C1 Usually Read - Daily Newspaper - Between 12:01 p.m. and 3 p.m. Media - Newspaper - Usage 3269 K4200904C1 Usually Read - Daily Newspaper - Between 3:01 p.m. and 6 p.m. Media - Newspaper - Usage 3270 K4200905C1 Usually Read - Daily Newspaper - Between 6:01 p.m. and 7 p.m. Media - Newspaper - Usage 3271 K4200906C1 Usually Read - Daily Newspaper - Between 7:01 p.m. and 9 p.m. Media - Newspaper - Usage 3272 K4200907C1 Usually Read - Daily Newspaper - Between 9:01 p.m. and midnight Media - Newspaper - Usage 3273 K4200908C1 Usually Read - Daily Newspaper - Between midnight and 6 a.m. Media - Newspaper - Usage 3274 Q420080C05 Looking for advertisements while reading [Occas/Freq] - Frequency - Daily Newspaper Media - Newspaper - Usage 3275 Q4450104C5 Actively Avoid Advertising [Occas/Freq] - Daily newspapers (print edition) Media - Newspaper - Usage 3276 Q4450105C5 Actively Avoid Advertising [Occas/Freq] - Daily newspapers (online edition) Media - Newspaper - Usage 3277 Q4450601C1 Other Media Used While Reading - Daily Newspaper - Television Media - Newspaper - Usage 3278 Q4450602C1 Other Media Used While Reading - Daily Newspaper - Radio Media - Newspaper - Usage 3279 Q4450603C1 Other Media Used While Reading - Daily Newspaper - Internet - Web browsing Media - Newspaper - Usage 3280 Q4450607C1 Other Media Used While Reading - Daily Newspaper - Internet - Social media Media - Newspaper - Usage 3281 Q4450609C1 Other Media Used While Reading - Daily Newspaper - Community newspapers (!) Media - Newspaper - Usage 3282 Q4450610C1 Other Media Used While Reading - Daily Newspaper - Magazines (!) Media - Newspaper - Usage 3283 Q4450606C1 Other Media Used While Reading - Daily Newspaper - No other media Media - Newspaper - Usage 3284 K4200501I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Automotive Media - Newspaper - Usage 3285 K4200502I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Business & financial Media - Newspaper - Usage

3286 K4200503I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Classified ads (excl. real estate) Media - Newspaper - Usage

3287 K4200504I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Computer/high tech Media - Newspaper - Usage 3288 K4200505I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Editorials Media - Newspaper - Usage 3289 K4200506I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Fashion/lifestyle Media - Newspaper - Usage 3290 K4200507I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Food Media - Newspaper - Usage 3291 K4200508I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Health Media - Newspaper - Usage

3292 K4200509I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - International news/world section Media - Newspaper - Usage

3293 K4200510I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Local & regional news Media - Newspaper - Usage 3294 K4200511I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Movie & entertainment Media - Newspaper - Usage 3295 K4200512I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - National news Media - Newspaper - Usage 3296 K4200513I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - New homes section Media - Newspaper - Usage 3297 K4200514I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Real estate listings Media - Newspaper - Usage 3298 K4200515I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Sports Media - Newspaper - Usage 3299 K4200516I3 Frequency Read [Occas/Freq] - Daily Newspaper Section - Newspaper - Travel Media - Newspaper - Usage 3300 Q8911600K1 Terciles - Community Newspaper - Light Media - Newspaper - Usage 3301 Q8911600K2 Terciles - Community Newspaper - Medium Media - Newspaper - Usage 3302 Q8911600K3 Terciles - Community Newspaper - Heavy Media - Newspaper - Usage 3303 Q891170C01 Quintiles - Community Newspaper - Light Media - Newspaper - Usage 3304 Q891170C02 Quintiles - Community Newspaper - Medium/Light Media - Newspaper - Usage 3305 Q891170C03 Quintiles - Community Newspaper - Medium Media - Newspaper - Usage 3306 Q891170C04 Quintiles - Community Newspaper - Medium/Heavy Media - Newspaper - Usage 3307 Q891170C05 Quintiles - Community Newspaper - Heavy Media - Newspaper - Usage 3308 Q430040C02 Read [Yest] - Community Newspaper - Yes Media - Newspaper - Usage 3309 Q431010C02 Read [Pst Wk] - Community Newspaper - Yes Media - Newspaper - Usage 3310 Q430010C05 Frequency of Reading [Occas/Freq] - Community Newspaper Media - Newspaper - Usage 3311 Q8911500K2 Minutes Spent - Weekly - Community Newspaper - Less than 15 mins Media - Newspaper - Usage 3312 Q8911500K3 Minutes Spent - Weekly - Community Newspaper - 15 to 29 mins Media - Newspaper - Usage 3313 Q8911500K4 Minutes Spent - Weekly - Community Newspaper - 30 to 44 mins Media - Newspaper - Usage 3314 Q8911500K5 Minutes Spent - Weekly - Community Newspaper - 45 to 60 mins Media - Newspaper - Usage 3315 Q8911500K6 Minutes Spent - Weekly - Community Newspaper - More than 60 mins Media - Newspaper - Usage 3316 Q4300200I0 Minutes Spent - Weekly - Community Newspaper - 1+ Media - Newspaper - Usage 3317 Q4300200N0 Minutes Spent - Weekly - Community Newspaper - 1+ (Minutes) Media - Newspaper - Usage Minutes 3318 Q891180C01 Number of Community Newspapers Read [Avg Mth] - 1 Media - Newspaper - Usage

Order Variable Description Category CONSUMPTION 3319 Q891180C02 Number of Community Newspapers Read [Avg Mth] - 2 Media - Newspaper - Usage 3320 Q891180C03 Number of Community Newspapers Read [Avg Mth] - 3 Media - Newspaper - Usage 3321 Q891180C04 Number of Community Newspapers Read [Avg Mth] - 4 Media - Newspaper - Usage 3322 Q891180C05 Number of Community Newspapers Read [Avg Mth] - 5+ Media - Newspaper - Usage 3323 Q4300300I0 Number of Community Newspapers Read [Avg Mth] - 1+ Media - Newspaper - Usage 3324 Q4300300N0 Number of Community Newspapers Read [Avg Mth] - 1+ (Issues) Media - Newspaper - Usage Issues 3325 Q4450106C5 Actively Avoid Advertising [Occas/Freq] - Community newspapers Media - Newspaper - Usage 3326 Q4450701C1 Other Media Used While Reading - Community Newspaper - Television Media - Newspaper - Usage 3327 Q4450702C1 Other Media Used While Reading - Community Newspaper - Radio Media - Newspaper - Usage 3328 Q4450703C1 Other Media Used While Reading - Community Newspaper - Internet - Web browsing Media - Newspaper - Usage 3329 Q4450707C1 Other Media Used While Reading - Community Newspaper - Internet - Social media Media - Newspaper - Usage 3330 Q4450708C1 Other Media Used While Reading - Community Newspaper - Daily newspapers and Magazines (!) Media - Newspaper - Usage 3331 Q4450706C1 Other Media Used While Reading - Community Newspaper - No other media Media - Newspaper - Usage 3332 Q891330C01 Terciles - Internet - Light Media - Internet - Usage 3333 Q891330C02 Terciles - Internet - Medium Media - Internet - Usage 3334 Q891330C03 Terciles - Internet - Heavy Media - Internet - Usage 3335 Q891340C01 Quintiles - Internet - Light Media - Internet - Usage 3336 Q891340C02 Quintiles - Internet - Medium/Light Media - Internet - Usage 3337 Q891340C03 Quintiles - Internet - Medium Media - Internet - Usage 3338 Q891340C04 Quintiles - Internet - Medium/Heavy Media - Internet - Usage 3339 Q891340C05 Quintiles - Internet - Heavy Media - Internet - Usage 3340 Q4100305C2 Have Access - Internet - Yes Media - Internet - Usage 3341 Q411030C02 Used Internet Yesterday - Yes Media - Internet - Usage 3342 Q4120104C2 Access Internet [Pst 7 days] - Yes Media - Internet - Usage 3343 Q411020C01 Home Connection - Internet - ADSL/DSL/Fibre optic Media - Internet - Usage 3344 Q411020C02 Home Connection - Internet - Cable high speed Media - Internet - Usage 3345 Q411020C03 Home Connection - Internet - Mobile broadband modem or data stick Media - Internet - Usage 3346 Q411020C04 Home Connection - Internet - Other type of Internet access Media - Internet - Usage 3347 Q411020C05 Home Connection - Internet - Don't know Media - Internet - Usage 3348 Q411020C09 Home Connection - Internet - None, don't have Internet access at home Media - Internet - Usage 3349 Q4100700I0 Days Connected [Avg Wk] - Internet - 1+ Media - Internet - Usage 3350 Q4100700A0 Days Connected [Avg Wk] - Internet - 1+ (Days) Media - Internet - Usage Days 3351 Q4100800I0 Days Connected [Avg Wknd] - Internet - 1+ Media - Internet - Usage 3352 Q4100800A0 Days Connected [Avg Wknd] - Internet - 1+ (Days) Media - Internet - Usage Days 3353 Q891320C01 Hours Spent [Total] - All Week - Internet - Less than 5 hours Media - Internet - Usage 3354 Q891320C02 Hours Spent [Total] - All Week - Internet - 5 to 10 hours Media - Internet - Usage 3355 Q891320C03 Hours Spent [Total] - All Week - Internet - 10.01 to 15 hours Media - Internet - Usage 3356 Q891320C04 Hours Spent [Total] - All Week - Internet - 15.01 to 25 hours Media - Internet - Usage 3357 Q891320C05 Hours Spent [Total] - All Week - Internet - More than 25 hours Media - Internet - Usage 3358 Q8913100I0 Hours Spent [Total] - All Week - Internet - 1+ Media - Internet - Usage 3359 Q8913100N0 Hours Spent [Total] - All Week - Internet - 1+ (Minutes) Media - Internet - Usage Minutes 3360 Q891370C01 Hours Spent [Total] - Weekday - Internet - Less than 5 hours Media - Internet - Usage 3361 Q891370C02 Hours Spent [Total] - Weekday - Internet - 5 to 10 hours Media - Internet - Usage 3362 Q891370C03 Hours Spent [Total] - Weekday - Internet - 10.01 to 15 hours Media - Internet - Usage 3363 Q891370C04 Hours Spent [Total] - Weekday - Internet - 15.01 to 25 hours Media - Internet - Usage 3364 Q891370C05 Hours Spent [Total] - Weekday - Internet - More than 25 hours Media - Internet - Usage 3365 Q8913900I0 Hours Spent [Total] - Weekday - Internet - 1+ Media - Internet - Usage 3366 Q8913900N0 Hours Spent [Total] - Weekday - Internet - 1+ (Minutes) Media - Internet - Usage Minutes 3367 Q891380C01 Hours Spent [Total] - Weekend - Internet - Less than 1 hour Media - Internet - Usage 3368 Q891380C02 Hours Spent [Total] - Weekend - Internet - 1 to 2 hours Media - Internet - Usage 3369 Q891380C03 Hours Spent [Total] - Weekend - Internet - 2.01 to 3 hours Media - Internet - Usage 3370 Q891380C04 Hours Spent [Total] - Weekend - Internet - 3.01 to 4 hours Media - Internet - Usage 3371 Q891380C05 Hours Spent [Total] - Weekend - Internet - More than 4 hours Media - Internet - Usage 3372 Q8914000I0 Hours Spent [Total] - Weekend - Internet - 1+ Media - Internet - Usage 3373 Q8914000N0 Hours Spent [Total] - Weekend - Internet - 1+ (Minutes) Media - Internet - Usage Minutes 3374 Q891300C01 Hours Spent [Avg Day] - All Week - Internet - Less than 1 hour Media - Internet - Usage 3375 Q891300C02 Hours Spent [Avg Day] - All Week - Internet - 1 to 2 hours Media - Internet - Usage 3376 Q891300C03 Hours Spent [Avg Day] - All Week - Internet - 2.01 to 3 hours Media - Internet - Usage 3377 Q891300C04 Hours Spent [Avg Day] - All Week - Internet - 3.01 to 4 hours Media - Internet - Usage 3378 Q891300C05 Hours Spent [Avg Day] - All Week - Internet - More than 4 hours Media - Internet - Usage 3379 Q8912900I0 Hours Spent [Avg Day] - All Week - Internet - 1+ Media - Internet - Usage 3380 Q8912900N0 Hours Spent [Avg Day] - All Week - Internet - 1+ (Minutes) Media - Internet - Usage Minutes 3381 Q892610C01 Hours Spent [Avg Day] - Weekday - Internet - Less than 1 hour Media - Internet - Usage 3382 Q892610C02 Hours Spent [Avg Day] - Weekday - Internet - 1 to 2 hours Media - Internet - Usage 3383 Q892610C03 Hours Spent [Avg Day] - Weekday - Internet - 2.01 to 3 hours Media - Internet - Usage 3384 Q892610C04 Hours Spent [Avg Day] - Weekday - Internet - 3.01 to 4 hours Media - Internet - Usage 3385 Q892610C05 Hours Spent [Avg Day] - Weekday - Internet - More than 4 hours Media - Internet - Usage 3386 Q8926000I0 Hours Spent [Avg Day] - Weekday - Internet - 1+ Media - Internet - Usage 3387 Q8926000N0 Hours Spent [Avg Day] - Weekday - Internet - 1+ (Minutes) Media - Internet - Usage Minutes 3388 Q892630C01 Hours Spent [Avg Day] - Weekend - Internet - Less than 1 hour Media - Internet - Usage 3389 Q892630C02 Hours Spent [Avg Day] - Weekend - Internet - 1 to 2 hours Media - Internet - Usage 3390 Q892630C03 Hours Spent [Avg Day] - Weekend - Internet - 2.01 to 3 hours Media - Internet - Usage 3391 Q892630C04 Hours Spent [Avg Day] - Weekend - Internet - 3.01 to 4 hours Media - Internet - Usage 3392 Q892630C05 Hours Spent [Avg Day] - Weekend - Internet - More than 4 hours Media - Internet - Usage 3393 Q8926200I0 Hours Spent [Avg Day] - Weekend - Internet - 1+ Media - Internet - Usage 3394 Q8926200N0 Hours Spent [Avg Day] - Weekend - Internet - 1+ (Minutes) Media - Internet - Usage Minutes 3395 Q4110401I0 Weekday Browsing - Internet - 6am - 9am - 1+ Media - Internet - Usage 3396 Q4110401N0 Weekday Browsing - Internet - 6am - 9am - 1+ (Minutes) Media - Internet - Usage Minutes 3397 Q4110402I0 Weekday Browsing - Internet - 9am - noon - 1+ Media - Internet - Usage 3398 Q4110402N0 Weekday Browsing - Internet - 9am - noon - 1+ (Minutes) Media - Internet - Usage Minutes 3399 Q4110403I0 Weekday Browsing - Internet - Noon - 5pm - 1+ Media - Internet - Usage 3400 Q4110403N0 Weekday Browsing - Internet - Noon - 5pm - 1+ (Minutes) Media - Internet - Usage Minutes 3401 Q4110404I0 Weekday Browsing - Internet - 5pm - 7pm - 1+ Media - Internet - Usage 3402 Q4110404N0 Weekday Browsing - Internet - 5pm - 7pm - 1+ (Minutes) Media - Internet - Usage Minutes 3403 Q4110405I0 Weekday Browsing - Internet - 7pm - 11pm - 1+ Media - Internet - Usage

Order Variable Description Category CONSUMPTION 3404 Q4110405N0 Weekday Browsing - Internet - 7pm - 11pm - 1+ (Minutes) Media - Internet - Usage Minutes 3405 Q4110406I0 Weekday Browsing - Internet - 11pm - 2am - 1+ Media - Internet - Usage 3406 Q4110406N0 Weekday Browsing - Internet - 11pm - 2am - 1+ (Minutes) Media - Internet - Usage Minutes 3407 Q4110407I0 Weekday Browsing - Internet - 2am - 6am - 1+ Media - Internet - Usage 3408 Q4110407N0 Weekday Browsing - Internet - 2am - 6am - 1+ (Minutes) Media - Internet - Usage Minutes 3409 Q4110501I0 Weekend Browsing - Internet - 6am - 9am - 1+ Media - Internet - Usage 3410 Q4110501N0 Weekend Browsing - Internet - 6am - 9am - 1+ (Minutes) Media - Internet - Usage Minutes 3411 Q4110502I0 Weekend Browsing - Internet - 9am - noon - 1+ Media - Internet - Usage 3412 Q4110502N0 Weekend Browsing - Internet - 9am - noon - 1+ (Minutes) Media - Internet - Usage Minutes 3413 Q4110503I0 Weekend Browsing - Internet - Noon - 5pm - 1+ Media - Internet - Usage 3414 Q4110503N0 Weekend Browsing - Internet - Noon - 5pm - 1+ (Minutes) Media - Internet - Usage Minutes 3415 Q4110504I0 Weekend Browsing - Internet - 5pm - 7pm - 1+ Media - Internet - Usage 3416 Q4110504N0 Weekend Browsing - Internet - 5pm - 7pm - 1+ (Minutes) Media - Internet - Usage Minutes 3417 Q4110505I0 Weekend Browsing - Internet - 7pm - 11pm - 1+ Media - Internet - Usage 3418 Q4110505N0 Weekend Browsing - Internet - 7pm - 11pm - 1+ (Minutes) Media - Internet - Usage Minutes 3419 Q4110506I0 Weekend Browsing - Internet - 11pm - 2am - 1+ Media - Internet - Usage 3420 Q4110506N0 Weekend Browsing - Internet - 11pm - 2am - 1+ (Minutes) Media - Internet - Usage Minutes 3421 Q4110507I0 Weekend Browsing - Internet - 2am - 6am - 1+ Media - Internet - Usage 3422 Q4110507N0 Weekend Browsing - Internet - 2am - 6am - 1+ (Minutes) Media - Internet - Usage Minutes 3423 Q4450103C5 Actively Avoid Advertising [Occas/Freq] - Internet - Web browsing Media - Internet - Usage 3424 Q4450108C5 Actively Avoid Advertising [Occas/Freq] - Internet - Social media Media - Internet - Usage 3425 Q4450109C5 Actively Avoid Advertising [Occas/Freq] - Internet - Streaming audio Media - Internet - Usage 3426 Q4450110C5 Actively Avoid Advertising [Occas/Freq] - Internet - Streaming video Media - Internet - Usage 3427 Q4450501C1 Other Media Used While Online - Internet - Television Media - Internet - Usage 3428 Q4450502C1 Other Media Used While Online - Internet - Radio Media - Internet - Usage 3429 Q4450507C1 Other Media Used While Online - Internet - Internet - Social media Media - Internet - Usage 3430 Q4450503C1 Other Media Used While Online - Internet - Daily newspapers Media - Internet - Usage 3431 Q4450504C1 Other Media Used While Online - Internet - Community Newspapers Media - Internet - Usage 3432 Q4450505C1 Other Media Used While Online - Internet - Magazines Media - Internet - Usage 3433 Q4450506C1 Other Media Used While Online - Internet - No other media Media - Internet - Usage 3434 Q4451501K1 Other Media Used While Online - Social Media - Television Media - Internet - Usage 3435 Q4451502K1 Other Media Used While Online - Social Media - Radio Media - Internet - Usage 3436 Q4451503K1 Other Media Used While Online - Social Media - Internet - Web browsing Media - Internet - Usage 3437 Q4451504K1 Other Media Used While Online - Social Media - Daily newspapers Media - Internet - Usage 3438 Q4451505K1 Other Media Used While Online - Social Media - Community newspapers (!) Media - Internet - Usage 3439 Q4451506K1 Other Media Used While Online - Social Media - Magazines (!) Media - Internet - Usage 3440 Q4451507K1 Other Media Used While Online - Social Media - No other media Media - Internet - Usage 3441 Q3900900I0 Time Spent Listening [Avg Wk] - Streaming Audio Services (e.g. Spotify) - 1+ Media - Internet - Usage 3442 Q3900900N0 Time Spent Listening [Avg Wk] - Streaming Audio Services (e.g. Spotify) - 1+ (Minutes) Media - Internet - Usage Minutes 3443 Q251030C02 Have a paid media service subscription (e.g. Netflix) - Yes Media - Internet - Usage 3444 Q2510412K1 Watch [Avg Wk] - Media service - Amazon Prime Video Media - Internet - Usage 3445 Q2510407K1 Watch [Avg Wk] - Media service - YouTube Media - Internet - Usage 3446 Q2510403K1 Watch [Avg Wk] - Media service - Club illico Media - Internet - Usage 3447 Q2510401K1 Watch [Avg Wk] - Media service - CraveTV Media - Internet - Usage 3448 Q2510402K1 Watch [Avg Wk] - Media service - Facebook videos Media - Internet - Usage 3449 Q2510413K1 Watch [Avg Wk] - Media service - Internet-based TV services (e.g. Rogers Ignite, Bell Alt) Media - Internet - Usage 3450 Q2510404K1 Watch [Avg Wk] - Media service - Netflix Media - Internet - Usage 3451 Q2510414K1 Watch [Avg Wk] - Media service - Tou.tv Media - Internet - Usage 3452 Q2510405K1 Watch [Avg Wk] - Media service - TV websites Media - Internet - Usage 3453 Q2510406K1 Watch [Avg Wk] - Media service - Video-on-demand cable providers Media - Internet - Usage 3454 Q2510512K1 Watch [Avg Wk] - Media service - Amazon Prime Video - 1-59 minutes Media - Internet - Usage 3455 Q2510512K2 Watch [Avg Wk] - Media service - Amazon Prime Video - 1-2 hours Media - Internet - Usage 3456 Q2510512K3 Watch [Avg Wk] - Media service - Amazon Prime Video - 3 hours or more Media - Internet - Usage 3457 Q25105V712MI Watch [Avg Wk] - Media service - Amazon Prime Video - 1+ Media - Internet - Usage 3458 Q25105V712M Watch [Avg Wk] - Media service - Amazon Prime Video - 1+ (Hours) Media - Internet - Usage Hours 3459 Q2510503K1 Watch [Avg Wk] - Media service - Club illico - 1-59 minutes (!) Media - Internet - Usage 3460 Q2510503K2 Watch [Avg Wk] - Media service - Club illico - 1-2 hours Media - Internet - Usage 3461 Q2510503K3 Watch [Avg Wk] - Media service - Club illico - 3 hours or more Media - Internet - Usage 3462 Q25105V703MI Watch [Avg Wk] - Media service - Club illico - 1+ Media - Internet - Usage 3463 Q25105V703M Watch [Avg Wk] - Media service - Club illico - 1+ (Hours) Media - Internet - Usage Hours 3464 Q2510501K1 Watch [Avg Wk] - Media service - CraveTV - 1-59 minutes Media - Internet - Usage 3465 Q2510501K2 Watch [Avg Wk] - Media service - CraveTV - 1-2 hours Media - Internet - Usage 3466 Q2510501K3 Watch [Avg Wk] - Media service - CraveTV - 3 hours or more Media - Internet - Usage 3467 Q25105V701MI Watch [Avg Wk] - Media service - CraveTV - 1+ Media - Internet - Usage 3468 Q25105V701M Watch [Avg Wk] - Media service - CraveTV - 1+ (Hours) Media - Internet - Usage Hours 3469 Q2510502K1 Watch [Avg Wk] - Media service - Facebook videos - 1-59 minutes Media - Internet - Usage 3470 Q2510502K2 Watch [Avg Wk] - Media service - Facebook videos - 1-2 hours Media - Internet - Usage 3471 Q2510502K3 Watch [Avg Wk] - Media service - Facebook videos - 3 hours or more Media - Internet - Usage 3472 Q25105V702MI Watch [Avg Wk] - Media service - Facebook videos - 1+ Media - Internet - Usage 3473 Q25105V702M Watch [Avg Wk] - Media service - Facebook videos - 1+ (Hours) Media - Internet - Usage Hours

3474 Q2510513K1 Watch [Avg Wk] - Media service - Internet-based TV services (e.g. Rogers Ignite, Bell Alt) - 1-59 minutes Media - Internet - Usage

3475 Q2510513K2 Watch [Avg Wk] - Media service - Internet-based TV services (e.g. Rogers Ignite, Bell Alt) - 1-2 hours Media - Internet - Usage

3476 Q2510513K3 Watch [Avg Wk] - Media service - Internet-based TV services (e.g. Rogers Ignite, Bell Alt) - 3 hours or more Media - Internet - Usage

3477 Q25105V713MI Watch [Avg Wk] - Media service - Internet-based TV services (e.g. Rogers Ignite, Bell Alt) - 1+ Media - Internet - Usage

3478 Q25105V713M Watch [Avg Wk] - Media service - Internet-based TV services (e.g. Rogers Ignite, Bell Alt) - 1+ (Hours) Media - Internet - Usage Hours

3479 Q2510504K1 Watch [Avg Wk] - Media service - Netflix - 1-59 minutes Media - Internet - Usage 3480 Q2510504K2 Watch [Avg Wk] - Media service - Netflix - 1-2 hours Media - Internet - Usage 3481 Q2510504K3 Watch [Avg Wk] - Media service - Netflix - 3 hours or more Media - Internet - Usage 3482 Q25105V704MI Watch [Avg Wk] - Media service - Netflix - 1+ Media - Internet - Usage 3483 Q25105V704M Watch [Avg Wk] - Media service - Netflix - 1+ (Hours) Media - Internet - Usage Hours 3484 Q2510505K1 Watch [Avg Wk] - Media service - TV websites - 1-59 minutes (!) Media - Internet - Usage

Order Variable Description Category CONSUMPTION 3485 Q2510505K2 Watch [Avg Wk] - Media service - TV websites - 1-2 hours Media - Internet - Usage 3486 Q2510505K3 Watch [Avg Wk] - Media service - TV websites - 3 hours or more Media - Internet - Usage 3487 Q25105V705MI Watch [Avg Wk] - Media service - TV websites - 1+ Media - Internet - Usage 3488 Q25105V705M Watch [Avg Wk] - Media service - TV websites - 1+ (Hours) Media - Internet - Usage Hours 3489 Q25105V714MI Watch [Avg Wk] - Media service - Tou.tv - 1+ Media - Internet - Usage 3490 Q25105V714M Watch [Avg Wk] - Media service - Tou.tv - 1+ (Hours) Media - Internet - Usage Hours 3491 Q2510506K1 Watch [Avg Wk] - Media service - Video-on-demand cable providers - 1-59 minutes Media - Internet - Usage 3492 Q2510506K2 Watch [Avg Wk] - Media service - Video-on-demand cable providers - 1-2 hours Media - Internet - Usage 3493 Q2510506K3 Watch [Avg Wk] - Media service - Video-on-demand cable providers - 3 hours or more Media - Internet - Usage 3494 Q25105V706MI Watch [Avg Wk] - Media service - Video-on-demand cable providers - 1+ Media - Internet - Usage 3495 Q25105V706M Watch [Avg Wk] - Media service - Video-on-demand cable providers - 1+ (Hours) Media - Internet - Usage Hours 3496 Q2510507K1 Watch [Avg Wk] - Media service - YouTube - 1-59 minutes Media - Internet - Usage 3497 Q2510507K2 Watch [Avg Wk] - Media service - YouTube - 1-2 hours Media - Internet - Usage 3498 Q2510507K3 Watch [Avg Wk] - Media service - YouTube - 3 hours or more Media - Internet - Usage 3499 Q25105V707MI Watch [Avg Wk] - Media service - YouTube - 1+ Media - Internet - Usage 3500 Q25105V707M Watch [Avg Wk] - Media service - YouTube - 1+ (Hours) Media - Internet - Usage Hours 3501 Q4111001C2 Online Activity [Yest] - Internet search - business, services, products Media - Internet - Usage 3502 Q4111002C2 Online Activity [Yest] - Access content (e.g. news, sports, entertainment, etc.) Media - Internet - Usage 3503 Q4111003C2 Online Activity [Yest] - Participate in a social network Media - Internet - Usage 3504 Q4111004C2 Online Activity [Yest] - Shop for products/services Media - Internet - Usage 3505 Q4111005C2 Online Activity [Yest] - Listen to audio (e.g. podcast, radio streaming broadcast) Media - Internet - Usage 3506 Q4111006C2 Online Activity [Yest] - Watch a video (e.g. TV streaming broadcast, Netflix, YouTube) Media - Internet - Usage 3507 Q4111007C2 Online Activity [Yest] - Other activities online Media - Internet - Usage 3508 Q4100901C1 Used Online Social Networks [Pst Wk] - Internet - Facebook Media - Internet - Usage 3509 Q4100903C1 Used Online Social Networks [Pst Wk] - Internet - Instagram Media - Internet - Usage 3510 Q4100904C1 Used Online Social Networks [Pst Wk] - Internet - LinkedIn Media - Internet - Usage 3511 Q4100905C1 Used Online Social Networks [Pst Wk] - Internet - Pinterest Media - Internet - Usage 3512 Q4100912C1 Used Online Social Networks [Pst Wk] - Internet - Snapchat Media - Internet - Usage 3513 Q4100906C1 Used Online Social Networks [Pst Wk] - Internet - Tumblr (!) Media - Internet - Usage 3514 Q4100907C1 Used Online Social Networks [Pst Wk] - Internet - Twitter Media - Internet - Usage 3515 Q4100908C1 Used Online Social Networks [Pst Wk] - Internet - Online/Internet dating sites Media - Internet - Usage 3516 Q4100909C1 Used Online Social Networks [Pst Wk] - Internet - Video/photo sharing Media - Internet - Usage 3517 Q4100911C1 Used Online Social Networks [Pst Wk] - Internet - YouTube videos/channels Media - Internet - Usage 3518 Q4100910C1 Used Online Social Networks [Pst Wk] - Internet - Other Media - Internet - Usage 3519 Q4110601C1 Activity [Pst Wk] - Internet - Download music/MP3 files (free or paid) Media - Internet - Usage 3520 Q4110602C1 Activity [Pst Wk] - Internet - Listen to a podcast Media - Internet - Usage 3521 Q4110603C1 Activity [Pst Wk] - Internet - Listen to a radio broadcast via streaming audio Media - Internet - Usage 3522 Q4110604C1 Activity [Pst Wk] - Internet - Listen to Internet-only music service (e.g. Spotify) Media - Internet - Usage 3523 Q4110605C1 Activity [Pst Wk] - Internet - Listen to music via streaming video service (e.g. YouTube) Media - Internet - Usage 3524 Q4110606C1 Activity [Pst Wk] - Internet - Download any video content (free or paid) Media - Internet - Usage 3525 Q4110607C1 Activity [Pst Wk] - Internet - Watch a subscription-based video service (e.g. Netflix) Media - Internet - Usage 3526 Q4110608C1 Activity [Pst Wk] - Internet - Watch a TV broadcast via streaming video Media - Internet - Usage 3527 Q4110609C1 Activity [Pst Wk] - Internet - Watch free streaming music videos Media - Internet - Usage 3528 Q4110610C1 Activity [Pst Wk] - Internet - Watch streaming purchased/rented videos (e.g. iTunes) Media - Internet - Usage 3529 Q4110611C1 Activity [Pst Wk] - Internet - Watch other online free streaming videos Media - Internet - Usage 3530 Q4110612C1 Activity [Pst Wk] - Internet - Participate in an online social network Media - Internet - Usage 3531 Q4110613C1 Activity [Pst Wk] - Internet - Share/refer/link friends to a website or an article Media - Internet - Usage 3532 Q4110614C1 Activity [Pst Wk] - Internet - Click on an Internet advertisement Media - Internet - Usage 3533 Q4110615C1 Activity [Pst Wk] - Internet - Enter online contests Media - Internet - Usage 3534 Q4110616C1 Activity [Pst Wk] - Internet - Internet search - business, services, products Media - Internet - Usage 3535 Q4110617C1 Activity [Pst Wk] - Internet - Place/respond to an online classified advertisement Media - Internet - Usage 3536 Q4110618C1 Activity [Pst Wk] - Internet - Play/download online games Media - Internet - Usage 3537 Q4110619C1 Activity [Pst Wk] - Internet - Send/receive a text/instant message Media - Internet - Usage 3538 Q4110620C1 Activity [Pst Wk] - Internet - Send/receive email Media - Internet - Usage 3539 Q4110621C1 Activity [Pst Wk] - Internet - Take pictures/video Media - Internet - Usage 3540 Q4110622C1 Activity [Pst Wk] - Internet - Use ad blocking software Media - Internet - Usage 3541 Q4110623C1 Activity [Pst Wk] - Internet - Use apps Media - Internet - Usage 3542 Q4110624C1 Activity [Pst Wk] - Internet - Use maps/directions service Media - Internet - Usage 3543 Q4110625C1 Activity [Pst Wk] - Internet - Use online telephone directory Media - Internet - Usage 3544 Q4110626C1 Activity [Pst Wk] - Internet - Compare products/prices while shopping Media - Internet - Usage 3545 Q4110627C1 Activity [Pst Wk] - Internet - Consult consumer reviews Media - Internet - Usage 3546 Q4110628C1 Activity [Pst Wk] - Internet - Do banking/pay bills online Media - Internet - Usage 3547 Q4110629C1 Activity [Pst Wk] - Internet - Download/print/redeem discount coupon Media - Internet - Usage 3548 Q4110630C1 Activity [Pst Wk] - Internet - Purchase group deal (e.g. Groupon) Media - Internet - Usage 3549 Q4110631C1 Activity [Pst Wk] - Internet - Purchase products or services Media - Internet - Usage 3550 Q4110632C1 Activity [Pst Wk] - Internet - Receive store offers by SMS Media - Internet - Usage 3551 Q4110633C1 Activity [Pst Wk] - Internet - Research products/services Media - Internet - Usage 3552 Q4110634C1 Activity [Pst Wk] - Internet - Scan mobile tagging barcode/QR Media - Internet - Usage 3553 Q4110635C1 Activity [Pst Wk] - Internet - Access a news site Media - Internet - Usage 3554 Q4110636C1 Activity [Pst Wk] - Internet - Access a radio station's website Media - Internet - Usage 3555 Q4110637C1 Activity [Pst Wk] - Internet - Access a TV station's website Media - Internet - Usage 3556 Q4110638C1 Activity [Pst Wk] - Internet - Access automotive news/content Media - Internet - Usage 3557 Q4110639C1 Activity [Pst Wk] - Internet - Access celebrity gossip content Media - Internet - Usage 3558 Q4110640C1 Activity [Pst Wk] - Internet - Access fashion or beauty-related content Media - Internet - Usage 3559 Q4110641C1 Activity [Pst Wk] - Internet - Access food/recipes content Media - Internet - Usage 3560 Q4110642C1 Activity [Pst Wk] - Internet - Access health-related content Media - Internet - Usage 3561 Q4110643C1 Activity [Pst Wk] - Internet - Access home decor-related content Media - Internet - Usage 3562 Q4110644C1 Activity [Pst Wk] - Internet - Access professional sports content Media - Internet - Usage 3563 Q4110645C1 Activity [Pst Wk] - Internet - Access real estate listings/sites Media - Internet - Usage 3564 Q4110646C1 Activity [Pst Wk] - Internet - Access restaurant guides/reviews Media - Internet - Usage 3565 Q4110647C1 Activity [Pst Wk] - Internet - Access travel content Media - Internet - Usage 3566 Q4110648C1 Activity [Pst Wk] - Internet - Read or look into online magazines Media - Internet - Usage 3567 Q4110649C1 Activity [Pst Wk] - Internet - Read or look into online newspapers Media - Internet - Usage 3568 Q4110701C1 Activity [Pst Wk] - Mobile Phone - Download music/MP3 files (free or paid) Media - Internet - Usage 3569 Q4110702C1 Activity [Pst Wk] - Mobile Phone - Listen to a podcast Media - Internet - Usage

Order Variable Description Category CONSUMPTION 3570 Q4110703C1 Activity [Pst Wk] - Mobile Phone - Listen to a radio broadcast via streaming audio Media - Internet - Usage 3571 Q4110704C1 Activity [Pst Wk] - Mobile Phone - Listen to Internet-only music service (e.g. Spotify) Media - Internet - Usage 3572 Q4110705C1 Activity [Pst Wk] - Mobile Phone - Listen to music via streaming video service (e.g. YouTube) Media - Internet - Usage 3573 Q4110706C1 Activity [Pst Wk] - Mobile Phone - Download any video content (free or paid) Media - Internet - Usage 3574 Q4110707C1 Activity [Pst Wk] - Mobile Phone - Watch a subscription-based video service (e.g. Netflix) Media - Internet - Usage 3575 Q4110708C1 Activity [Pst Wk] - Mobile Phone - Watch a TV broadcast via streaming video Media - Internet - Usage 3576 Q4110709C1 Activity [Pst Wk] - Mobile Phone - Watch free streaming music videos Media - Internet - Usage 3577 Q4110711C1 Activity [Pst Wk] - Mobile Phone - Watch other online free streaming videos Media - Internet - Usage 3578 Q4110712C1 Activity [Pst Wk] - Mobile Phone - Participate in an online social network Media - Internet - Usage 3579 Q4110713C1 Activity [Pst Wk] - Mobile Phone - Share/refer/link friends to a website or an article Media - Internet - Usage 3580 Q4110714C1 Activity [Pst Wk] - Mobile Phone - Click on an Internet advertisement Media - Internet - Usage 3581 Q4110715C1 Activity [Pst Wk] - Mobile Phone - Enter online contests Media - Internet - Usage 3582 Q4110716C1 Activity [Pst Wk] - Mobile Phone - Internet search - business, services, products Media - Internet - Usage 3583 Q4110717C1 Activity [Pst Wk] - Mobile Phone - Place/respond to an online classified advertisement Media - Internet - Usage 3584 Q4110718C1 Activity [Pst Wk] - Mobile Phone - Play/download online games Media - Internet - Usage 3585 Q4110719C1 Activity [Pst Wk] - Mobile Phone - Send/receive a text/instant message Media - Internet - Usage 3586 Q4110720C1 Activity [Pst Wk] - Mobile Phone - Send/receive email Media - Internet - Usage 3587 Q4110721C1 Activity [Pst Wk] - Mobile Phone - Take pictures/video Media - Internet - Usage 3588 Q4110722C1 Activity [Pst Wk] - Mobile Phone - Use ad blocking software Media - Internet - Usage 3589 Q4110723C1 Activity [Pst Wk] - Mobile Phone - Use apps Media - Internet - Usage 3590 Q4110724C1 Activity [Pst Wk] - Mobile Phone - Use maps/directions service Media - Internet - Usage 3591 Q4110725C1 Activity [Pst Wk] - Mobile Phone - Use online telephone directory Media - Internet - Usage 3592 Q4110726C1 Activity [Pst Wk] - Mobile Phone - Compare products/prices while shopping Media - Internet - Usage 3593 Q4110727C1 Activity [Pst Wk] - Mobile Phone - Consult consumer reviews Media - Internet - Usage 3594 Q4110728C1 Activity [Pst Wk] - Mobile Phone - Do banking/pay bills online Media - Internet - Usage 3595 Q4110729C1 Activity [Pst Wk] - Mobile Phone - Download/print/redeem discount coupon Media - Internet - Usage 3596 Q4110730C1 Activity [Pst Wk] - Mobile Phone - Purchase group deal (e.g. Groupon) (!) Media - Internet - Usage 3597 Q4110731C1 Activity [Pst Wk] - Mobile Phone - Purchase products or services Media - Internet - Usage 3598 Q4110732C1 Activity [Pst Wk] - Mobile Phone - Receive store offers by SMS Media - Internet - Usage 3599 Q4110733C1 Activity [Pst Wk] - Mobile Phone - Research products/services Media - Internet - Usage 3600 Q4110734C1 Activity [Pst Wk] - Mobile Phone - Scan mobile tagging barcode/QR Media - Internet - Usage 3601 Q4110735C1 Activity [Pst Wk] - Mobile Phone - Access a news site Media - Internet - Usage 3602 Q4110736C1 Activity [Pst Wk] - Mobile Phone - Access a radio station's website Media - Internet - Usage 3603 Q4110737C1 Activity [Pst Wk] - Mobile Phone - Access a TV station's website Media - Internet - Usage 3604 Q4110738C1 Activity [Pst Wk] - Mobile Phone - Access automotive news/content Media - Internet - Usage 3605 Q4110739C1 Activity [Pst Wk] - Mobile Phone - Access celebrity gossip content Media - Internet - Usage 3606 Q4110740C1 Activity [Pst Wk] - Mobile Phone - Access fashion or beauty-related content Media - Internet - Usage 3607 Q4110741C1 Activity [Pst Wk] - Mobile Phone - Access food/recipes content Media - Internet - Usage 3608 Q4110742C1 Activity [Pst Wk] - Mobile Phone - Access health-related content Media - Internet - Usage 3609 Q4110743C1 Activity [Pst Wk] - Mobile Phone - Access home decor-related content Media - Internet - Usage 3610 Q4110744C1 Activity [Pst Wk] - Mobile Phone - Access professional sports content Media - Internet - Usage 3611 Q4110745C1 Activity [Pst Wk] - Mobile Phone - Access real estate listings/sites Media - Internet - Usage 3612 Q4110746C1 Activity [Pst Wk] - Mobile Phone - Access restaurant guides/reviews Media - Internet - Usage 3613 Q4110747C1 Activity [Pst Wk] - Mobile Phone - Access travel content Media - Internet - Usage 3614 Q4110748C1 Activity [Pst Wk] - Mobile Phone - Read or look into online magazines Media - Internet - Usage 3615 Q4110749C1 Activity [Pst Wk] - Mobile Phone - Read or look into online newspapers Media - Internet - Usage 3616 Q4110801C1 Activity [Pst Wk] - Tablet - Download music/MP3 files (free or paid) (!) Media - Internet - Usage 3617 Q4110802C1 Activity [Pst Wk] - Tablet - Listen to a podcast Media - Internet - Usage 3618 Q4110803C1 Activity [Pst Wk] - Tablet - Listen to a radio broadcast via streaming audio Media - Internet - Usage 3619 Q4110804C1 Activity [Pst Wk] - Tablet - Listen to Internet-only music service (e.g. Spotify) Media - Internet - Usage 3620 Q4110805C1 Activity [Pst Wk] - Tablet - Listen to music via streaming video service (e.g. YouTube) Media - Internet - Usage 3621 Q4110806C1 Activity [Pst Wk] - Tablet - Download any video content (free or paid) Media - Internet - Usage 3622 Q4110807C1 Activity [Pst Wk] - Tablet - Watch a subscription-based video service (e.g. Netflix) Media - Internet - Usage 3623 Q4110808C1 Activity [Pst Wk] - Tablet - Watch a TV broadcast via streaming video Media - Internet - Usage 3624 Q4110809C1 Activity [Pst Wk] - Tablet - Watch free streaming music videos Media - Internet - Usage 3625 Q4110811C1 Activity [Pst Wk] - Tablet - Watch other online free streaming videos Media - Internet - Usage 3626 Q4110812C1 Activity [Pst Wk] - Tablet - Participate in an online social network Media - Internet - Usage 3627 Q4110813C1 Activity [Pst Wk] - Tablet - Share/refer/link friends to a website or an article Media - Internet - Usage 3628 Q4110814C1 Activity [Pst Wk] - Tablet - Click on an Internet advertisement Media - Internet - Usage 3629 Q4110815C1 Activity [Pst Wk] - Tablet - Enter online contests Media - Internet - Usage 3630 Q4110816C1 Activity [Pst Wk] - Tablet - Internet search - business, services, products Media - Internet - Usage 3631 Q4110817C1 Activity [Pst Wk] - Tablet - Place/respond to an online classified advertisement Media - Internet - Usage 3632 Q4110818C1 Activity [Pst Wk] - Tablet - Play/download online games Media - Internet - Usage 3633 Q4110819C1 Activity [Pst Wk] - Tablet - Send/receive a text/instant message Media - Internet - Usage 3634 Q4110820C1 Activity [Pst Wk] - Tablet - Send/receive email Media - Internet - Usage 3635 Q4110821C1 Activity [Pst Wk] - Tablet - Take pictures/video Media - Internet - Usage 3636 Q4110822C1 Activity [Pst Wk] - Tablet - Use ad blocking software Media - Internet - Usage 3637 Q4110823C1 Activity [Pst Wk] - Tablet - Use apps Media - Internet - Usage 3638 Q4110824C1 Activity [Pst Wk] - Tablet - Use maps/directions service Media - Internet - Usage 3639 Q4110825C1 Activity [Pst Wk] - Tablet - Use online telephone directory Media - Internet - Usage 3640 Q4110826C1 Activity [Pst Wk] - Tablet - Compare products/prices while shopping Media - Internet - Usage 3641 Q4110827C1 Activity [Pst Wk] - Tablet - Consult consumer reviews Media - Internet - Usage 3642 Q4110828C1 Activity [Pst Wk] - Tablet - Do banking/pay bills online Media - Internet - Usage 3643 Q4110829C1 Activity [Pst Wk] - Tablet - Download/print/redeem discount coupon (!) Media - Internet - Usage 3644 Q4110831C1 Activity [Pst Wk] - Tablet - Purchase products or services Media - Internet - Usage 3645 Q4110833C1 Activity [Pst Wk] - Tablet - Research products/services Media - Internet - Usage 3646 Q4110835C1 Activity [Pst Wk] - Tablet - Access a news site Media - Internet - Usage 3647 Q4110836C1 Activity [Pst Wk] - Tablet - Access a radio station's website Media - Internet - Usage 3648 Q4110837C1 Activity [Pst Wk] - Tablet - Access a TV station's website Media - Internet - Usage 3649 Q4110838C1 Activity [Pst Wk] - Tablet - Access automotive news/content (!) Media - Internet - Usage 3650 Q4110839C1 Activity [Pst Wk] - Tablet - Access celebrity gossip content Media - Internet - Usage 3651 Q4110840C1 Activity [Pst Wk] - Tablet - Access fashion or beauty-related content Media - Internet - Usage 3652 Q4110841C1 Activity [Pst Wk] - Tablet - Access food/recipes content Media - Internet - Usage 3653 Q4110842C1 Activity [Pst Wk] - Tablet - Access health-related content Media - Internet - Usage 3654 Q4110843C1 Activity [Pst Wk] - Tablet - Access home decor-related content Media - Internet - Usage

Order Variable Description Category CONSUMPTION 3655 Q4110844C1 Activity [Pst Wk] - Tablet - Access professional sports content Media - Internet - Usage 3656 Q4110845C1 Activity [Pst Wk] - Tablet - Access real estate listings/sites Media - Internet - Usage 3657 Q4110846C1 Activity [Pst Wk] - Tablet - Access restaurant guides/reviews Media - Internet - Usage 3658 Q4110847C1 Activity [Pst Wk] - Tablet - Access travel content Media - Internet - Usage 3659 Q4110848C1 Activity [Pst Wk] - Tablet - Read or look into online magazines Media - Internet - Usage 3660 Q4110849C1 Activity [Pst Wk] - Tablet - Read or look into online newspapers Media - Internet - Usage 3661 Q4110901C1 Activity [Pst Wk] - Computer - Download music/MP3 files (free or paid) Media - Internet - Usage 3662 Q4110902C1 Activity [Pst Wk] - Computer - Listen to a podcast Media - Internet - Usage 3663 Q4110903C1 Activity [Pst Wk] - Computer - Listen to a radio broadcast via streaming audio Media - Internet - Usage 3664 Q4110904C1 Activity [Pst Wk] - Computer - Listen to Internet-only music service (e.g. Spotify) Media - Internet - Usage 3665 Q4110905C1 Activity [Pst Wk] - Computer - Listen to music via streaming video service (e.g. YouTube) Media - Internet - Usage 3666 Q4110906C1 Activity [Pst Wk] - Computer - Download any video content (free or paid) Media - Internet - Usage 3667 Q4110907C1 Activity [Pst Wk] - Computer - Watch a subscription-based video service (e.g. Netflix) Media - Internet - Usage 3668 Q4110908C1 Activity [Pst Wk] - Computer - Watch a TV broadcast via streaming video Media - Internet - Usage 3669 Q4110909C1 Activity [Pst Wk] - Computer - Watch free streaming music videos Media - Internet - Usage 3670 Q4110911C1 Activity [Pst Wk] - Computer - Watch other online free streaming videos Media - Internet - Usage 3671 Q4110912C1 Activity [Pst Wk] - Computer - Participate in an online social network Media - Internet - Usage 3672 Q4110913C1 Activity [Pst Wk] - Computer - Share/refer/link friends to a website or an article Media - Internet - Usage 3673 Q4110914C1 Activity [Pst Wk] - Computer - Click on an Internet advertisement Media - Internet - Usage 3674 Q4110915C1 Activity [Pst Wk] - Computer - Enter online contests Media - Internet - Usage 3675 Q4110916C1 Activity [Pst Wk] - Computer - Internet search - business, services, products Media - Internet - Usage 3676 Q4110917C1 Activity [Pst Wk] - Computer - Place/respond to an online classified advertisement Media - Internet - Usage 3677 Q4110918C1 Activity [Pst Wk] - Computer - Play/download online games Media - Internet - Usage 3678 Q4110919C1 Activity [Pst Wk] - Computer - Send/receive a text/instant message Media - Internet - Usage 3679 Q4110920C1 Activity [Pst Wk] - Computer - Send/receive email Media - Internet - Usage 3680 Q4110921C1 Activity [Pst Wk] - Computer - Take pictures/video Media - Internet - Usage 3681 Q4110922C1 Activity [Pst Wk] - Computer - Use ad blocking software Media - Internet - Usage 3682 Q4110923C1 Activity [Pst Wk] - Computer - Use apps Media - Internet - Usage 3683 Q4110924C1 Activity [Pst Wk] - Computer - Use maps/directions service Media - Internet - Usage 3684 Q4110925C1 Activity [Pst Wk] - Computer - Use online telephone directory Media - Internet - Usage 3685 Q4110926C1 Activity [Pst Wk] - Computer - Compare products/prices while shopping Media - Internet - Usage 3686 Q4110927C1 Activity [Pst Wk] - Computer - Consult consumer reviews Media - Internet - Usage 3687 Q4110928C1 Activity [Pst Wk] - Computer - Do banking/pay bills online Media - Internet - Usage 3688 Q4110929C1 Activity [Pst Wk] - Computer - Download/print/redeem discount coupon Media - Internet - Usage 3689 Q4110930C1 Activity [Pst Wk] - Computer - Purchase group deal (e.g. Groupon) (!) Media - Internet - Usage 3690 Q4110931C1 Activity [Pst Wk] - Computer - Purchase products or services Media - Internet - Usage 3691 Q4110932C1 Activity [Pst Wk] - Computer - Receive store offers by SMS (!) Media - Internet - Usage 3692 Q4110933C1 Activity [Pst Wk] - Computer - Research products/services Media - Internet - Usage 3693 Q4110935C1 Activity [Pst Wk] - Computer - Access a news site Media - Internet - Usage 3694 Q4110936C1 Activity [Pst Wk] - Computer - Access a radio station's website Media - Internet - Usage 3695 Q4110937C1 Activity [Pst Wk] - Computer - Access a TV station's website Media - Internet - Usage 3696 Q4110938C1 Activity [Pst Wk] - Computer - Access automotive news/content Media - Internet - Usage 3697 Q4110939C1 Activity [Pst Wk] - Computer - Access celebrity gossip content Media - Internet - Usage 3698 Q4110940C1 Activity [Pst Wk] - Computer - Access fashion or beauty-related content Media - Internet - Usage 3699 Q4110941C1 Activity [Pst Wk] - Computer - Access food/recipes content Media - Internet - Usage 3700 Q4110942C1 Activity [Pst Wk] - Computer - Access health-related content Media - Internet - Usage 3701 Q4110943C1 Activity [Pst Wk] - Computer - Access home decor-related content Media - Internet - Usage 3702 Q4110944C1 Activity [Pst Wk] - Computer - Access professional sports content Media - Internet - Usage 3703 Q4110945C1 Activity [Pst Wk] - Computer - Access real estate listings/sites Media - Internet - Usage 3704 Q4110946C1 Activity [Pst Wk] - Computer - Access restaurant guides/reviews Media - Internet - Usage 3705 Q4110947C1 Activity [Pst Wk] - Computer - Access travel content Media - Internet - Usage 3706 Q4110948C1 Activity [Pst Wk] - Computer - Read or look into online magazines Media - Internet - Usage 3707 Q4110949C1 Activity [Pst Wk] - Computer - Read or look into online newspapers Media - Internet - Usage 3708 Q4400309I3 Frequency of Use [Occas/Freq] - Direct Mail - Apps/online flyers Media - Direct & Outdoor - Usage 3709 Q4400301I3 Frequency of Use [Occas/Freq] - Direct Mail - Coupons Media - Direct & Outdoor - Usage 3710 Q4400302I3 Frequency of Use [Occas/Freq] - Direct Mail - Direct email offers Media - Direct & Outdoor - Usage 3711 Q4400303I3 Frequency of Use [Occas/Freq] - Direct Mail - Flyers delivered to the door or in the mail Media - Direct & Outdoor - Usage 3712 Q4400304I3 Frequency of Use [Occas/Freq] - Direct Mail - Flyers inserted into a community newspaper Media - Direct & Outdoor - Usage 3713 Q4400305I3 Frequency of Use [Occas/Freq] - Direct Mail - Flyers inserted into a daily newspaper Media - Direct & Outdoor - Usage 3714 Q4400306I3 Frequency of Use [Occas/Freq] - Direct Mail - General information from the Internet/websites Media - Direct & Outdoor - Usage 3715 Q4400307I3 Frequency of Use [Occas/Freq] - Direct Mail - Local store catalogues Media - Direct & Outdoor - Usage 3716 Q4400308I3 Frequency of Use [Occas/Freq] - Direct Mail - Mail order Media - Direct & Outdoor - Usage 3717 Q4400313I3 Frequency of Use [Occas/Freq] - Direct Mail - Yellow Pages (print) Media - Direct & Outdoor - Usage 3718 Q4400312I3 Frequency of Use [Occas/Freq] - Direct Mail - Yellow Pages (online) Media - Direct & Outdoor - Usage 3719 Q440040C01 Opinion of - Flyers to Door/By Mail - Very favourable Media - Direct & Outdoor - Usage 3720 Q440040C02 Opinion of - Flyers to Door/By Mail - Somewhat favourable Media - Direct & Outdoor - Usage 3721 Q440040C03 Opinion of - Flyers to Door/By Mail - Somewhat unfavourable Media - Direct & Outdoor - Usage 3722 Q440040C04 Opinion of - Flyers to Door/By Mail - Very unfavourable Media - Direct & Outdoor - Usage 3723 Q4451301C1 Noticed advertising [Pst Wk] - Out-of-Home - Billboards Media - Direct & Outdoor - Usage 3724 Q4451302C1 Noticed advertising [Pst Wk] - Out-of-Home - Digital billboards Media - Direct & Outdoor - Usage 3725 Q4451303C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside movie theaters Media - Direct & Outdoor - Usage 3726 Q4451304C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside buses Media - Direct & Outdoor - Usage 3727 Q4451305C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside subway/metro cars Media - Direct & Outdoor - Usage 3728 Q4451306C1 Noticed advertising [Pst Wk] - Out-of-Home - On bus exteriors Media - Direct & Outdoor - Usage 3729 Q4451307C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside commuter trains Media - Direct & Outdoor - Usage 3730 Q4451308C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside shopping malls Media - Direct & Outdoor - Usage 3731 Q4451309C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside public washrooms Media - Direct & Outdoor - Usage 3732 Q4451310C1 Noticed advertising [Pst Wk] - Out-of-Home - Screens inside elevators Media - Direct & Outdoor - Usage 3733 Q4451311C1 Noticed advertising [Pst Wk] - Out-of-Home - On taxis Media - Direct & Outdoor - Usage 3734 Q4451317C1 Noticed advertising [Pst Wk] - Out-of-Home - Inside airports Media - Direct & Outdoor - Usage 3735 Q4451312C1 Noticed advertising [Pst Wk] - Out-of-Home - On subway/metro platforms Media - Direct & Outdoor - Usage 3736 Q4451313C1 Noticed advertising [Pst Wk] - Out-of-Home - On transit shelters Media - Direct & Outdoor - Usage 3737 Q4451314C1 Noticed advertising [Pst Wk] - Out-of-Home - On street furniture (e.g. bus benches) Media - Direct & Outdoor - Usage 3738 Q5300200K1 Minutes Spent Each Day - Driving from Home to Work - Don't commute by automobile Media - Direct & Outdoor - Usage 3739 Q5300200K2 Minutes Spent Each Day - Driving from Home to Work - 1-15 minutes one way Media - Direct & Outdoor - Usage

Order Variable Description Category CONSUMPTION 3740 Q5300200K3 Minutes Spent Each Day - Driving from Home to Work - 16-30 minutes one way Media - Direct & Outdoor - Usage 3741 Q5300200K4 Minutes Spent Each Day - Driving from Home to Work - 31-45 minutes one way Media - Direct & Outdoor - Usage 3742 Q5300200K5 Minutes Spent Each Day - Driving from Home to Work - 46-60 minutes one way Media - Direct & Outdoor - Usage 3743 Q5300200K6 Minutes Spent Each Day - Driving from Home to Work - More than 60 minutes one way (!) Media - Direct & Outdoor - Usage 3744 Q5300200I0 Minutes Spent Each Day - Driving from Home to Work - 1+ Media - Direct & Outdoor - Usage 3745 Q5300200A0 Minutes Spent Each Day - Driving from Home to Work - 1+ (Minutes) Media - Direct & Outdoor - Usage Minutes Minutes Spent Each Day - Commuting from Home to Work by Public Transit - Don't commute by public 3746 Q5300300K1 Media - Direct & Outdoor - Usage transit

3747 Q5300300K2 Minutes Spent Each Day - Commuting from Home to Work by Public Transit - 1-15 minutes one way Media - Direct & Outdoor - Usage

3748 Q5300300K3 Minutes Spent Each Day - Commuting from Home to Work by Public Transit - 16-30 minutes one way Media - Direct & Outdoor - Usage

3749 Q5300300K4 Minutes Spent Each Day - Commuting from Home to Work by Public Transit - 31-45 minutes one way Media - Direct & Outdoor - Usage

3750 Q5300300K5 Minutes Spent Each Day - Commuting from Home to Work by Public Transit - 46-60 minutes one way Media - Direct & Outdoor - Usage

Minutes Spent Each Day - Commuting from Home to Work by Public Transit - More than 60 minutes one 3751 Q5300300K6 Media - Direct & Outdoor - Usage way 3752 Q5300300I0 Minutes Spent Each Day - Commuting from Home to Work by Public Transit - 1+ Media - Direct & Outdoor - Usage 3753 Q5300300A0 Minutes Spent Each Day - Commuting from Home to Work by Public Transit - 1+ (Minutes) Media - Direct & Outdoor - Usage Minutes 3754 Q5310200K1 Commuters in Vehicle [Avg] - Automobile - Commuting - 1 (myself alone) Media - Direct & Outdoor - Usage 3755 Q5310200K2 Commuters in Vehicle [Avg] - Automobile - Commuting - 2 people Media - Direct & Outdoor - Usage 3756 Q5310200K5 Commuters in Vehicle [Avg] - Automobile - Commuting - 3 or more people (!) Media - Direct & Outdoor - Usage 3757 Q5310200I0 Commuters in Vehicle [Avg] - Automobile - Commuting - 1+ Media - Direct & Outdoor - Usage 3758 Q5310200A0 Commuters in Vehicle [Avg] - Automobile - Commuting - 1+ (People) Media - Direct & Outdoor - Usage People 3759 Q531030C01 Mode - Commuting from Home to Work - Car/truck/van as driver Media - Direct & Outdoor - Usage 3760 Q531030C02 Mode - Commuting from Home to Work - Car/truck/van as passenger Media - Direct & Outdoor - Usage 3761 Q531030C03 Mode - Commuting from Home to Work - Public transit Media - Direct & Outdoor - Usage 3762 Q531030C04 Mode - Commuting from Home to Work - Walk Media - Direct & Outdoor - Usage 3763 Q531030C05 Mode - Commuting from Home to Work - Bicycle (!) Media - Direct & Outdoor - Usage 3764 Q532010C02 Your building has - Elevator Digital Screens - Yes Media - Direct & Outdoor - Usage 3765 Q4950200I0 Single trips taken [Avg Mth] - Bus/streetcar - 1+ Media - Direct & Outdoor - Usage 3766 Q4950200A0 Single trips taken [Avg Mth] - Bus/streetcar - 1+ (Trips) Media - Direct & Outdoor - Usage Trips 3767 Q4150101C2 Have - Products/Services - 5G/LTE mobile phones New Technology 3768 Q4150103C2 Have - Products/Services - Cloud computing New Technology 3769 Q4150105C2 Have - Products/Services - HDTV cable or satellite service or fibre optic New Technology 3770 Q4150106C2 Have - Products/Services - Media streaming devices for TV New Technology 3771 Q4150107C2 Have - Products/Services - Personal video recorder (PVR) New Technology 3772 Q4150112C2 Have - Products/Services - Smart home appliances New Technology 3773 Q4150108C2 Have - Products/Services - Subscribe to a streaming music service New Technology 3774 Q4150115C2 Have - Products/Services - Subscribe to internet-based TV services (e.g. Rogers Ignite, Bell Alt) New Technology 3775 Q4150114C2 Have - Products/Services - Ultra HD TV 4k New Technology 3776 Q4150113C2 Have - Products/Services - Voice-activated smart speakers New Technology 3777 Q4150111C2 Have - Products/Services - Wearable devices New Technology 3778 Q4150101C1 Intend to buy [Nxt 2 Yrs] - Products/Services - 5G/LTE mobile phones New Technology 3779 Q4150103C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Cloud computing New Technology 3780 Q4150105C1 Intend to buy [Nxt 2 Yrs] - Products/Services - HDTV cable or satellite service or fibre optic New Technology 3781 Q4150106C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Media streaming devices for TV New Technology 3782 Q4150107C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Personal video recorder (PVR) New Technology 3783 Q4150112C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Smart home appliances New Technology 3784 Q4150108C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Subscribe to a streaming music service New Technology Intend to buy [Nxt 2 Yrs] - Products/Services - Subscribe to internet-based TV services (e.g. Rogers Ignite, 3785 Q4150115C1 New Technology Bell Alt) 3786 Q4150114C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Ultra HD TV 4k New Technology 3787 Q4150113C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Voice-activated smart speakers New Technology 3788 Q4150111C1 Intend to buy [Nxt 2 Yrs] - Products/Services - Wearable devices New Technology 3789 Q3700201C1 Use - Wireless - A cell phone Telecoms 3790 Q3700202C1 Use - Wireless - A smartphone Telecoms 3791 Q360020C17 No landline telephone service Telecoms 3792 Q3600401C2 Changed Supplier [Pst Yr] - Local telephone service - Yes Telecoms 3793 Q3600402C2 Changed Supplier [Pst Yr] - Long distance telephone service - Yes Telecoms 3794 Q3700800C1 Have data plan with mobile phone - Yes (paid by self) Telecoms 3795 Q3700800C2 Have data plan with mobile phone - Yes (paid by someone else) Telecoms 3796 Q3700800C3 Have data plan with mobile phone - No Telecoms 3797 Q370030C01 Spent [Avg Mth] - Wireless - Less than $30 per month Telecoms 3798 Q370030C02 Spent [Avg Mth] - Wireless - $30-$99 per month Telecoms 3799 Q370030C03 Spent [Avg Mth] - Wireless - $100 or more per month Telecoms 3800 Q370030C04 Spent [Avg Mth] - Wireless - Don't know Telecoms 3801 Q3700300I0 Spent [Avg Mth] - Wireless - 1+ Telecoms 3802 Q3700300A0 Spent [Avg Mth] - Wireless - 1+ (Dollars) Telecoms Dollars 3803 Q3700401C1 Supplier - Wireless - Bell Mobility Telecoms 3804 Q3700403C1 Supplier - Wireless - FIDO Telecoms 3805 Q3700411C1 Supplier - Wireless - Freedom Mobile Telecoms 3806 Q3700404C1 Supplier - Wireless - Koodo Mobile Telecoms 3807 Q3700407C1 Supplier - Wireless - Rogers Telecoms 3808 Q3700408C1 Supplier - Wireless - Telus Mobility Telecoms 3809 Q3700409C1 Supplier - Wireless - Videotron Telecoms 3810 Q3700410C1 Supplier - Wireless - Virgin Mobile Telecoms 3811 Q3700414C1 Supplier - Wireless - Other wireless network provider Telecoms 3812 Q3700413C1 Supplier - Wireless - Don't know Telecoms 3813 Q3700501C2 Changed your network provider [Pst Yr] - Wireless - Yes Telecoms 3814 Q3700502C2 Upgraded your service plan or added services [Pst Yr] - Wireless - Yes Telecoms 3815 Q3000101C1 Attended/Visited [Pst Yr] - Local Attractions - Art galleries/museums/science centres Sports & Leisure 3816 Q3000102C1 Attended/Visited [Pst Yr] - Local Attractions - Exhibitions/carnivals/fairs/markets Sports & Leisure 3817 Q3000103C1 Attended/Visited [Pst Yr] - Local Attractions - Historical sites Sports & Leisure

Order Variable Description Category CONSUMPTION 3818 Q3000104C1 Attended/Visited [Pst Yr] - Local Attractions - Parks/city gardens Sports & Leisure 3819 Q3400110C1 Attended/Visited [Pst Yr] - Local Attractions - National or provincial park Sports & Leisure 3820 Q3000105C1 Attended/Visited [Pst Yr] - Local Attractions - Specialty movie theatres/IMAX Sports & Leisure 3821 Q3000106C1 Attended/Visited [Pst Yr] - Local Attractions - Sporting events/racing events/air shows Sports & Leisure 3822 Q3000107C1 Attended/Visited [Pst Yr] - Local Attractions - Video arcades/indoor amusement centres Sports & Leisure 3823 Q3000108C1 Attended/Visited [Pst Yr] - Local Attractions - Theme parks/waterparks/water slides Sports & Leisure

3824 Q3000109C1 Attended/Visited [Pst Yr] - Local Attractions - Zoos/aquariums/farms/drive-through animal parks Sports & Leisure

3825 Q3000110C1 Attended/Visited [Pst Yr] - Local Attractions - Other leisure activities/attractions Sports & Leisure

3826 Q3000201K1 Frequency of Visiting [Pst Yr] - Local Attractions - Art galleries/museums/science centres - Once a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Art galleries/museums/science centres - 2-6 times a 3827 Q3000201K2 Sports & Leisure year Frequency of Visiting [Pst Yr] - Local Attractions - Art galleries/museums/science centres - 7 times a year 3828 Q3000201K3 Sports & Leisure or more

3829 Q3000202K1 Frequency of Visiting [Pst Yr] - Local Attractions - Exhibitions/carnivals/fairs/markets - Once a year Sports & Leisure

3830 Q3000202K2 Frequency of Visiting [Pst Yr] - Local Attractions - Exhibitions/carnivals/fairs/markets - 2-6 times a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Exhibitions/carnivals/fairs/markets - 7 times a year or 3831 Q3000202K3 Sports & Leisure more 3832 Q3000203K1 Frequency of Visiting [Pst Yr] - Local Attractions - Historical sites - Once a year Sports & Leisure 3833 Q3000203K2 Frequency of Visiting [Pst Yr] - Local Attractions - Historical sites - 2-6 times a year Sports & Leisure 3834 Q3000203K3 Frequency of Visiting [Pst Yr] - Local Attractions - Historical sites - 7 times a year or more Sports & Leisure 3835 Q3000204K1 Frequency of Visiting [Pst Yr] - Local Attractions - Parks/city gardens - Once a year Sports & Leisure 3836 Q3000204K2 Frequency of Visiting [Pst Yr] - Local Attractions - Parks/city gardens - 2-6 times a year Sports & Leisure 3837 Q3000204K3 Frequency of Visiting [Pst Yr] - Local Attractions - Parks/city gardens - 7 times a year or more Sports & Leisure 3838 Q3000205K1 Frequency of Visiting [Pst Yr] - Local Attractions - National or provincial parks - Once a year Sports & Leisure

3839 Q3000205K2 Frequency of Visiting [Pst Yr] - Local Attractions - National or provincial parks - 2-6 times a year Sports & Leisure

3840 Q3000205K3 Frequency of Visiting [Pst Yr] - Local Attractions - National or provincial parks - 7 times a year or more Sports & Leisure

3841 Q3000206K1 Frequency of Visiting [Pst Yr] - Local Attractions - Specialty movie theatres/IMAX/VIP - Once a year Sports & Leisure

3842 Q3000206K2 Frequency of Visiting [Pst Yr] - Local Attractions - Specialty movie theatres/IMAX/VIP - 2-6 times a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Specialty movie theatres/IMAX/VIP - 7 times a year or 3843 Q3000206K3 Sports & Leisure more

3844 Q3000207K1 Frequency of Visiting [Pst Yr] - Local Attractions - Sporting events/racing events/air shows - Once a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Sporting events/racing events/air shows - 2-6 times a 3845 Q3000207K2 Sports & Leisure year Frequency of Visiting [Pst Yr] - Local Attractions - Sporting events/racing events/air shows - 7 times a year 3846 Q3000207K3 Sports & Leisure or more

3847 Q3000208K1 Frequency of Visiting [Pst Yr] - Local Attractions - Video arcades/indoor amusement centres - Once a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Video arcades/indoor amusement centres - 2 times a 3848 Q3000208K4 Sports & Leisure year or more

3849 Q3000209K1 Frequency of Visiting [Pst Yr] - Local Attractions - Theme parks/waterparks/water slides - Once a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Theme parks/waterparks/water slides - 2 times a year or 3850 Q3000209K4 Sports & Leisure more Frequency of Visiting [Pst Yr] - Local Attractions - Zoos/aquariums/farms/drive-through animal parks - 3851 Q3000210K1 Sports & Leisure Once a year Frequency of Visiting [Pst Yr] - Local Attractions - Zoos/aquariums/farms/drive-through animal parks - 2 3852 Q3000210K4 Sports & Leisure times a year or more

3853 Q3000211K1 Frequency of Visiting [Pst Yr] - Local Attractions - Other leisure activities/attractions - Once a year Sports & Leisure

3854 Q3000211K2 Frequency of Visiting [Pst Yr] - Local Attractions - Other leisure activities/attractions - 2-6 times a year Sports & Leisure

Frequency of Visiting [Pst Yr] - Local Attractions - Other leisure activities/attractions - 7 times a year or 3855 Q3000211K3 Sports & Leisure more 3856 Q3100101C1 Attended/Visited [Pst Yr] - Concerts - Auditoriums/arenas/stadiums (any) Sports & Leisure 3857 Q3100102C1 Attended/Visited [Pst Yr] - Concerts - Casinos (any) Sports & Leisure 3858 Q3100103C1 Attended/Visited [Pst Yr] - Concerts - Night clubs/bars Sports & Leisure 3859 Q3100104C1 Attended/Visited [Pst Yr] - Concerts - Outdoor stages/parks Sports & Leisure 3860 Q3100105C1 Attended/Visited [Pst Yr] - Concerts - Theatres/halls Sports & Leisure 3861 Q3100106C1 Attended/Visited [Pst Yr] - Concerts - Other concert venues Sports & Leisure

3862 Q3100201K1 Frequency of Attendance [Pst Yr] - Concerts - Auditoriums/arenas/stadiums (any) - Once a year Sports & Leisure

3863 Q3100201K2 Frequency of Attendance [Pst Yr] - Concerts - Auditoriums/arenas/stadiums (any) - 2-6 times a year Sports & Leisure

3864 Q3100201K3 Frequency of Attendance [Pst Yr] - Concerts - Auditoriums/arenas/stadiums (any) - 7 times a year or more Sports & Leisure

3865 Q3100202K1 Frequency of Attendance [Pst Yr] - Concerts - Casinos (any) - Once a year Sports & Leisure 3866 Q3100202K2 Frequency of Attendance [Pst Yr] - Concerts - Casinos (any) - 2-6 times a year Sports & Leisure 3867 Q3100202K3 Frequency of Attendance [Pst Yr] - Concerts - Casinos (any) - 7 times a year or more Sports & Leisure 3868 Q3100203K1 Frequency of Attendance [Pst Yr] - Concerts - Night clubs/bars - Once a year Sports & Leisure 3869 Q3100203K2 Frequency of Attendance [Pst Yr] - Concerts - Night clubs/bars - 2-6 times a year Sports & Leisure 3870 Q3100203K3 Frequency of Attendance [Pst Yr] - Concerts - Night clubs/bars - 7 times a year or more Sports & Leisure 3871 Q3100204K1 Frequency of Attendance [Pst Yr] - Concerts - Outdoor stages/parks - Once a year Sports & Leisure 3872 Q3100204K2 Frequency of Attendance [Pst Yr] - Concerts - Outdoor stages/parks - 2-6 times a year Sports & Leisure

3873 Q3100204K3 Frequency of Attendance [Pst Yr] - Concerts - Outdoor stages/parks - 7 times a year or more (!) Sports & Leisure

3874 Q3100205K1 Frequency of Attendance [Pst Yr] - Concerts - Theatres/halls - Once a year Sports & Leisure

Order Variable Description Category CONSUMPTION 3875 Q3100205K2 Frequency of Attendance [Pst Yr] - Concerts - Theatres/halls - 2-6 times a year Sports & Leisure 3876 Q3100205K3 Frequency of Attendance [Pst Yr] - Concerts - Theatres/halls - 7 times a year or more Sports & Leisure 3877 Q3100206K1 Frequency of Attendance [Pst Yr] - Concerts - Other concert venues - Once a year Sports & Leisure 3878 Q3100206K2 Frequency of Attendance [Pst Yr] - Concerts - Other concert venues - 2-6 times a year Sports & Leisure

3879 Q3100206K3 Frequency of Attendance [Pst Yr] - Concerts - Other concert venues - 7 times a year or more (!) Sports & Leisure

3880 Q3200101C1 Attended/Visited [Pst Yr] - Theatre - Major theatres/halls/auditoriums Sports & Leisure 3881 Q3200102C1 Attended/Visited [Pst Yr] - Theatre - Community theatres Sports & Leisure 3882 Q3200103C1 Attended/Visited [Pst Yr] - Theatre - Festivals Sports & Leisure 3883 Q3200104C1 Attended/Visited [Pst Yr] - Theatre - Other live theatre venues Sports & Leisure 3884 Q3200201K1 Frequency of Attendance [Pst Yr] - Theatre - Major theatres/halls/auditoriums - Once a year Sports & Leisure

3885 Q3200201K2 Frequency of Attendance [Pst Yr] - Theatre - Major theatres/halls/auditoriums - 2-6 times a year Sports & Leisure

3886 Q3200201K3 Frequency of Attendance [Pst Yr] - Theatre - Major theatres/halls/auditoriums - 7 times a year or more Sports & Leisure

3887 Q3200202K1 Frequency of Attendance [Pst Yr] - Theatre - Community theatres - Once a year Sports & Leisure 3888 Q3200202K4 Frequency of Attendance [Pst Yr] - Theatre - Community theatres - 2 times a year or more Sports & Leisure 3889 Q3200203K1 Frequency of Attendance [Pst Yr] - Theatre - Festivals - Once a year Sports & Leisure 3890 Q3200203K4 Frequency of Attendance [Pst Yr] - Theatre - Festivals - 2 times a year or more Sports & Leisure 3891 Q3200204K1 Frequency of Attendance [Pst Yr] - Theatre - Other live theatre venues - Once a year Sports & Leisure

3892 Q3200204K4 Frequency of Attendance [Pst Yr] - Theatre - Other live theatre venues - 2 times a year or more Sports & Leisure

3893 Q3300101C1 Attended [Pst Yr] - Attractions/Events - Auto shows Sports & Leisure 3894 Q3300125C1 Attended [Pst Yr] - Attractions/Events - Baby/Kid shows (!) Sports & Leisure 3895 Q3300102C1 Attended [Pst Yr] - Attractions/Events - Boat shows Sports & Leisure 3896 Q3300122C1 Attended [Pst Yr] - Attractions/Events - Book shows Sports & Leisure 3897 Q3300103C1 Attended [Pst Yr] - Attractions/Events - Bridal shows (!) Sports & Leisure 3898 Q3300104C1 Attended [Pst Yr] - Attractions/Events - Cottage shows (!) Sports & Leisure 3899 Q3300105C1 Attended [Pst Yr] - Attractions/Events - Craft shows Sports & Leisure 3900 Q3300126C1 Attended [Pst Yr] - Attractions/Events - Electronics/photo shows (!) Sports & Leisure 3901 Q3300107C1 Attended [Pst Yr] - Attractions/Events - Fan shows Sports & Leisure 3902 Q3300108C1 Attended [Pst Yr] - Attractions/Events - Fitness/golf/ski shows (!) Sports & Leisure 3903 Q3300109C1 Attended [Pst Yr] - Attractions/Events - Food/wine shows Sports & Leisure 3904 Q3300110C1 Attended [Pst Yr] - Attractions/Events - Garden shows Sports & Leisure 3905 Q3300111C1 Attended [Pst Yr] - Attractions/Events - Health and living shows Sports & Leisure 3906 Q3300112C1 Attended [Pst Yr] - Attractions/Events - Home shows Sports & Leisure 3907 Q3300113C1 Attended [Pst Yr] - Attractions/Events - Job fairs Sports & Leisure 3908 Q3300114C1 Attended [Pst Yr] - Attractions/Events - Motorcycle shows Sports & Leisure 3909 Q3300115C1 Attended [Pst Yr] - Attractions/Events - Pet shows Sports & Leisure 3910 Q3300116C1 Attended [Pst Yr] - Attractions/Events - RV shows Sports & Leisure 3911 Q3300119C1 Attended [Pst Yr] - Attractions/Events - Sportsman/outdoor shows Sports & Leisure 3912 Q3300120C1 Attended [Pst Yr] - Attractions/Events - Travel shows Sports & Leisure 3913 Q3300124C1 Attended [Pst Yr] - Attractions/Events - Other shows Sports & Leisure 3914 Q3400101C1 Attended/Visited [Pst Yr] - Attractions/Events - Ballet/opera/symphony Sports & Leisure 3915 Q3400102C1 Attended/Visited [Pst Yr] - Attractions/Events - Bars/restaurant bars Sports & Leisure 3916 Q3400103C1 Attended/Visited [Pst Yr] - Attractions/Events - Beer/food/wine festivals Sports & Leisure 3917 Q3400104C1 Attended/Visited [Pst Yr] - Attractions/Events - Comedy clubs/shows Sports & Leisure 3918 Q3400105C1 Attended/Visited [Pst Yr] - Attractions/Events - Dancing/night clubs Sports & Leisure 3919 Q3400106C1 Attended/Visited [Pst Yr] - Attractions/Events - Dinner theatres Sports & Leisure 3920 Q3400107C1 Attended/Visited [Pst Yr] - Attractions/Events - Film festivals Sports & Leisure 3921 Q3400108C1 Attended/Visited [Pst Yr] - Attractions/Events - Music festivals Sports & Leisure 3922 Q3400109C1 Attended/Visited [Pst Yr] - Attractions/Events - Movies at a theatre/drive-in Sports & Leisure 3923 Q3400111C1 Attended/Visited [Pst Yr] - Attractions/Events - Popular music/rock concerts Sports & Leisure 3924 Q3400201K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Ballet/opera/symphony - Once a year Sports & Leisure

3925 Q3400201K2 Frequency of Attendance [Pst Yr] - Attractions/Events - Ballet/opera/symphony - 2-6 times a year Sports & Leisure

3926 Q3400201K3 Frequency of Attendance [Pst Yr] - Attractions/Events - Ballet/opera/symphony - 7 times a year or more (!) Sports & Leisure

3927 Q3400202K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Bars/restaurant bars - Once a year Sports & Leisure

3928 Q3400202K2 Frequency of Attendance [Pst Yr] - Attractions/Events - Bars/restaurant bars - 2-6 times a year Sports & Leisure

3929 Q3400202K3 Frequency of Attendance [Pst Yr] - Attractions/Events - Bars/restaurant bars - 7 times a year or more Sports & Leisure

3930 Q3400203K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Beer/food/wine festivals - Once a year Sports & Leisure

3931 Q3400203K4 Frequency of Attendance [Pst Yr] - Attractions/Events - Beer/food/wine festivals - 2 times a year or more Sports & Leisure

3932 Q3400204K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Comedy clubs/shows - Once a year Sports & Leisure

3933 Q3400204K4 Frequency of Attendance [Pst Yr] - Attractions/Events - Comedy clubs/shows - 2 times a year or more Sports & Leisure

3934 Q3400205K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Dancing/night clubs - Once a year Sports & Leisure 3935 Q3400205K2 Frequency of Attendance [Pst Yr] - Attractions/Events - Dancing/night clubs - 2-6 times a year Sports & Leisure

3936 Q3400205K3 Frequency of Attendance [Pst Yr] - Attractions/Events - Dancing/night clubs - 7 times a year or more (!) Sports & Leisure

3937 Q3400206K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Dinner theatres - Once a year Sports & Leisure

3938 Q3400206K4 Frequency of Attendance [Pst Yr] - Attractions/Events - Dinner theatres - 2 times a year or more Sports & Leisure

3939 Q3400207K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Film festivals - Once a year Sports & Leisure

3940 Q3400207K4 Frequency of Attendance [Pst Yr] - Attractions/Events - Film festivals - 2 times a year or more (!) Sports & Leisure

3941 Q3400208K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Music festivals - Once a year Sports & Leisure

3942 Q3400208K4 Frequency of Attendance [Pst Yr] - Attractions/Events - Music festivals - 2 times a year or more Sports & Leisure

3943 Q3400209K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Movies at a theatre/drive-in - Once a year Sports & Leisure

Order Variable Description Category CONSUMPTION

3944 Q3400209K2 Frequency of Attendance [Pst Yr] - Attractions/Events - Movies at a theatre/drive-in - 2-6 times a year Sports & Leisure

Frequency of Attendance [Pst Yr] - Attractions/Events - Movies at a theatre/drive-in - 7 times a year or 3945 Q3400209K3 Sports & Leisure more

3946 Q3400210K1 Frequency of Attendance [Pst Yr] - Attractions/Events - Popular music/rock concerts - Once a year Sports & Leisure

3947 Q3400210K2 Frequency of Attendance [Pst Yr] - Attractions/Events - Popular music/rock concerts - 2-6 times a year Sports & Leisure

Frequency of Attendance [Pst Yr] - Attractions/Events - Popular music/rock concerts - 7 times a year or 3948 Q3400210K3 Sports & Leisure more (!) 3949 Q3410101C1 Taken courses/Enrolled at [Pst 3 Yrs] - Schools - Adult high schools (any) Sports & Leisure 3950 Q3410102C1 Taken courses/Enrolled at [Pst 3 Yrs] - Schools - Career colleges (any) Sports & Leisure 3951 Q3410103C1 Taken courses/Enrolled at [Pst 3 Yrs] - Schools - Community colleges (any) Sports & Leisure 3952 Q3410104C1 Taken courses/Enrolled at [Pst 3 Yrs] - Schools - Universities (any) Sports & Leisure 3953 Q3410105C1 Taken courses/Enrolled at [Pst 3 Yrs] - Schools - Executive/management training (any) Sports & Leisure 3954 Q3410106C1 Taken courses/Enrolled at [Pst 3 Yrs] - Schools - Online courses (any) Sports & Leisure 3955 Q3410208C1 Attended by household children [Pst 3 Yrs] - Learning Centres - Other learning center(s) Sports & Leisure

3956 Q3410205C1 Attended by household children [Pst 3 Yrs] - Learning Centres - Activity camps (summer/March break) Sports & Leisure

3957 Q3410206C1 Attended by household children [Pst 3 Yrs] - Learning Centres - Paid extracurricular activities/sports Sports & Leisure

3958 Q3410207C1 Attended by household children [Pst 3 Yrs] - Learning Centres - Private schools Sports & Leisure 3959 Q3410306C1 Currently enrolled full time - Schools - College, CEGEP, or trade school Sports & Leisure 3960 Q3410304C1 Currently enrolled full time - Schools - University (any) Sports & Leisure 3961 Q3410305C1 Currently enrolled full time - Schools - Other school (any) Sports & Leisure 3962 Q342010C02 Accessed online job sites [Pst Yr] - Yes Sports & Leisure 3963 Q3420201C1 Visited [Pst Yr] - Locations - College or university campus Sports & Leisure 3964 Q3420202C1 Visited [Pst Yr] - Locations - Health or fitness club Sports & Leisure 3965 Q3420203C1 Visited [Pst Yr] - Locations - Restaurant, resto-bar, or pub Sports & Leisure 3966 Q3420204C1 Visited [Pst Yr] - Locations - Bar or nightclub Sports & Leisure 3967 Q3420301C1 Visited [Pst Mth] - Locations - College or university campus Sports & Leisure 3968 Q3420302C1 Visited [Pst Mth] - Locations - Health or fitness club Sports & Leisure 3969 Q3420303C1 Visited [Pst Mth] - Locations - Restaurant, resto-bar, or pub Sports & Leisure 3970 Q3420304C1 Visited [Pst Mth] - Locations - Bar or nightclub Sports & Leisure 3971 Q3420401C1 Visited [Pst Wk] - Locations - College or university campus Sports & Leisure 3972 Q3420402C1 Visited [Pst Wk] - Locations - Health or fitness club Sports & Leisure 3973 Q3420403C1 Visited [Pst Wk] - Locations - Restaurant, resto-bar, or pub Sports & Leisure 3974 Q3420404C1 Visited [Pst Wk] - Locations - Bar or nightclub Sports & Leisure 3975 Q3420501K1 Frequency of Visiting [Pst Wk] - Locations - College or university campus - 1 time Sports & Leisure 3976 Q3420501K2 Frequency of Visiting [Pst Wk] - Locations - College or university campus - 2 times Sports & Leisure 3977 Q3420501K3 Frequency of Visiting [Pst Wk] - Locations - College or university campus - 3 times (!) Sports & Leisure 3978 Q3420501K4 Frequency of Visiting [Pst Wk] - Locations - College or university campus - 4 to 6 times Sports & Leisure 3979 Q3420501K5 Frequency of Visiting [Pst Wk] - Locations - College or university campus - 7 times or more Sports & Leisure 3980 Q3420502K1 Frequency of Visiting [Pst Wk] - Locations - Health or fitness club - 1 time Sports & Leisure 3981 Q3420502K2 Frequency of Visiting [Pst Wk] - Locations - Health or fitness club - 2 times Sports & Leisure 3982 Q3420502K3 Frequency of Visiting [Pst Wk] - Locations - Health or fitness club - 3 times Sports & Leisure 3983 Q3420502K4 Frequency of Visiting [Pst Wk] - Locations - Health or fitness club - 4 to 6 times Sports & Leisure 3984 Q3420502K5 Frequency of Visiting [Pst Wk] - Locations - Health or fitness club - 7 times or more Sports & Leisure 3985 Q3420503K1 Frequency of Visiting [Pst Wk] - Locations - Restaurant, resto-bar, or pub - 1 time Sports & Leisure 3986 Q3420503K2 Frequency of Visiting [Pst Wk] - Locations - Restaurant, resto-bar, or pub - 2 times Sports & Leisure 3987 Q3420503K3 Frequency of Visiting [Pst Wk] - Locations - Restaurant, resto-bar, or pub - 3 times Sports & Leisure 3988 Q3420503K4 Frequency of Visiting [Pst Wk] - Locations - Restaurant, resto-bar, or pub - 4 to 6 times Sports & Leisure 3989 Q3420503K5 Frequency of Visiting [Pst Wk] - Locations - Restaurant, resto-bar, or pub - 7 times or more Sports & Leisure 3990 Q3420504K1 Frequency of Visiting [Pst Wk] - Locations - Bar or nightclub - 1 time Sports & Leisure 3991 Q3420504K6 Frequency of Visiting [Pst Wk] - Locations - Bar or nightclub - 2 times or more Sports & Leisure 3992 Q342060C02 Responded to recruitment ads [Pst Yr] - Yes Sports & Leisure 3993 Q3500101I2 Frequency of Participation [Occas/Reg] - Adventure sports Sports & Leisure 3994 Q3500102I2 Frequency of Participation [Occas/Reg] - Arts/crafts/sewing/knitting Sports & Leisure 3995 Q3500103I2 Frequency of Participation [Occas/Reg] - ATV/snowmobiling Sports & Leisure 3996 Q3500104I2 Frequency of Participation [Occas/Reg] - Baseball/softball Sports & Leisure 3997 Q3500105I2 Frequency of Participation [Occas/Reg] - Basketball Sports & Leisure 3998 Q3500106I2 Frequency of Participation [Occas/Reg] - Billiards/pool Sports & Leisure 3999 Q3500107I2 Frequency of Participation [Occas/Reg] - Bowling Sports & Leisure 4000 Q3500108I2 Frequency of Participation [Occas/Reg] - Camping Sports & Leisure 4001 Q3500109I2 Frequency of Participation [Occas/Reg] - Canoeing/kayaking Sports & Leisure 4002 Q3500133I2 Frequency of Participation [Occas/Reg] - Skiing - cross country / Snowshoeing Sports & Leisure 4003 Q3500110I2 Frequency of Participation [Occas/Reg] - Curling Sports & Leisure 4004 Q3500111I2 Frequency of Participation [Occas/Reg] - Cycling (mountain/road biking) Sports & Leisure 4005 Q3500112I2 Frequency of Participation [Occas/Reg] - Fishing/hunting Sports & Leisure 4006 Q3500113I2 Frequency of Participation [Occas/Reg] - Fitness classes Sports & Leisure 4007 Q3500114I2 Frequency of Participation [Occas/Reg] - Fitness walking Sports & Leisure 4008 Q3500115I2 Frequency of Participation [Occas/Reg] - Football Sports & Leisure 4009 Q3500116I2 Frequency of Participation [Occas/Reg] - Gardening Sports & Leisure 4010 Q3500117I2 Frequency of Participation [Occas/Reg] - Golfing Sports & Leisure 4011 Q3500118I2 Frequency of Participation [Occas/Reg] - Health club activity Sports & Leisure 4012 Q3500119I2 Frequency of Participation [Occas/Reg] - Hiking/backpacking Sports & Leisure 4013 Q3500120I2 Frequency of Participation [Occas/Reg] - Hockey Sports & Leisure 4014 Q3500121I2 Frequency of Participation [Occas/Reg] - Home exercise/home workout Sports & Leisure 4015 Q3500122I2 Frequency of Participation [Occas/Reg] - Ice skating Sports & Leisure 4016 Q3500123I2 Frequency of Participation [Occas/Reg] - Inline skating Sports & Leisure 4017 Q3500124I2 Frequency of Participation [Occas/Reg] - Jogging Sports & Leisure 4018 Q3500125I2 Frequency of Participation [Occas/Reg] - Marathon or similar event Sports & Leisure 4019 Q3500126I2 Frequency of Participation [Occas/Reg] - Martial arts (any) Sports & Leisure 4020 Q3500139I2 Frequency of Participation [Occas/Reg] - Photography Sports & Leisure 4021 Q3500127I2 Frequency of Participation [Occas/Reg] - Pilates/yoga Sports & Leisure

Order Variable Description Category CONSUMPTION 4022 Q3500128I2 Frequency of Participation [Occas/Reg] - Playing video games Sports & Leisure 4023 Q3500129I2 Frequency of Participation [Occas/Reg] - Power boating/Jet skiing Sports & Leisure 4024 Q3500130I2 Frequency of Participation [Occas/Reg] - Racquet sports Sports & Leisure 4025 Q3500131I2 Frequency of Participation [Occas/Reg] - Reading Sports & Leisure 4026 Q3500132I2 Frequency of Participation [Occas/Reg] - Skateboarding Sports & Leisure 4027 Q3500134I2 Frequency of Participation [Occas/Reg] - Skiing - downhill Sports & Leisure 4028 Q3500135I2 Frequency of Participation [Occas/Reg] - Snowboarding Sports & Leisure 4029 Q3500136I2 Frequency of Participation [Occas/Reg] - Soccer Sports & Leisure 4030 Q3500137I2 Frequency of Participation [Occas/Reg] - Swimming Sports & Leisure 4031 Q3500138I2 Frequency of Participation [Occas/Reg] - Volunteer work Sports & Leisure 4032 Q3500140I2 Frequency of Participation [Occas/Reg] - Whale watching Sports & Leisure 4033 Q3500201K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Auto racing Sports & Leisure 4034 Q3500202K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Baseball Sports & Leisure 4035 Q3500203K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Basketball Sports & Leisure 4036 Q3500204K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Boxing (!) Sports & Leisure 4037 Q3500205K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Figure skating Sports & Leisure 4038 Q3500206K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Football Sports & Leisure 4039 Q3500207K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Golf Sports & Leisure 4040 Q3500208K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Hockey Sports & Leisure 4041 Q3500209K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Horse racing Sports & Leisure 4042 Q3500210K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Lacrosse Sports & Leisure 4043 Q3500211K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Soccer Sports & Leisure 4044 Q3500212K2 Attended/Visited [Pst Yr] - Live Professional Sports Events - Tennis Sports & Leisure 4045 Q3500401C2 Member - Health/fitness club - Yes Sports & Leisure 4046 Q3500402C2 Member - Golf club - Yes Sports & Leisure 4047 Q280020C01 Average Spend [Pst Mth] - Lotteries - Nothing Gaming 4048 Q280020C02 Average Spend [Pst Mth] - Lotteries - $1-$4 Gaming 4049 Q280020C03 Average Spend [Pst Mth] - Lotteries - $5-$9 Gaming 4050 Q280020C04 Average Spend [Pst Mth] - Lotteries - $10-$19 Gaming 4051 Q280020C05 Average Spend [Pst Mth] - Lotteries - $20-$29 Gaming 4052 Q280020C06 Average Spend [Pst Mth] - Lotteries - $30-$50 Gaming 4053 Q280020C07 Average Spend [Pst Mth] - Lotteries - More than $50 Gaming 4054 Q2800200I0 Average Spend [Pst Mth] - Lotteries - 1+ Gaming 4055 Q2800200A0 Average Spend [Pst Mth] - Lotteries - 1+ (Dollars) Gaming Dollars 4056 Q2800301K2 Times Done [Pst Yr] - Gambling - Visit a casino inside your own province - One time Gaming 4057 Q2800301K3 Times Done [Pst Yr] - Gambling - Visit a casino inside your own province - 2 times or more Gaming 4058 Q2800301I0 Times Done [Pst Yr] - Gambling - Visit a casino inside your own province - 1+ Gaming 4059 Q2800301A0 Times Done [Pst Yr] - Gambling - Visit a casino inside your own province - 1+ (Times) Gaming Times 4060 Q2800302K2 Times Done [Pst Yr] - Gambling - Visit a casino outside your province or country - One time Gaming

4061 Q2800302K3 Times Done [Pst Yr] - Gambling - Visit a casino outside your province or country - 2 times or more Gaming

4062 Q2800302I0 Times Done [Pst Yr] - Gambling - Visit a casino outside your province or country - 1+ Gaming 4063 Q2800302A0 Times Done [Pst Yr] - Gambling - Visit a casino outside your province or country - 1+ (Times) Gaming Times 4064 Q2800303K3 Times Done [Pst Yr] - Gambling - Play online/Internet casino games - 2 times or more Gaming 4065 Q2800303I0 Times Done [Pst Yr] - Gambling - Play online/Internet casino games - 1+ Gaming 4066 Q2800303A0 Times Done [Pst Yr] - Gambling - Play online/Internet casino games - 1+ (Times) Gaming Times 4067 Q2800304K2 Times Done [Pst Yr] - Gambling - Slot machines (any location) - One time Gaming 4068 Q2800304K3 Times Done [Pst Yr] - Gambling - Slot machines (any location) - 2 times or more Gaming 4069 Q2800304I0 Times Done [Pst Yr] - Gambling - Slot machines (any location) - 1+ Gaming 4070 Q2800304A0 Times Done [Pst Yr] - Gambling - Slot machines (any location) - 1+ (Times) Gaming Times 4071 Q2800305K2 Times Done [Pst Yr] - Gambling - Wager money on horse racing - One time Gaming 4072 Q2800305K3 Times Done [Pst Yr] - Gambling - Wager money on horse racing - 2 times or more (!) Gaming 4073 Q2800305I0 Times Done [Pst Yr] - Gambling - Wager money on horse racing - 1+ Gaming 4074 Q2800305A0 Times Done [Pst Yr] - Gambling - Wager money on horse racing - 1+ (Times) Gaming Times 4075 Q2800306K2 Times Done [Pst Yr] - Gambling - Play bingo - One time Gaming 4076 Q2800306K3 Times Done [Pst Yr] - Gambling - Play bingo - 2 times or more Gaming 4077 Q2800306I0 Times Done [Pst Yr] - Gambling - Play bingo - 1+ Gaming 4078 Q2800306A0 Times Done [Pst Yr] - Gambling - Play bingo - 1+ (Times) Gaming Times 4079 Q2820101C1 Bought [Pst Mth] - Lotteries - Instant wins (any) Gaming 4080 Q2820102C1 Bought [Pst Mth] - Lotteries - Sports lotteries (any) (!) Gaming 4081 Q2820103C1 Bought [Pst Mth] - Lotteries - Banco/KENO/Daily KENO (!) Gaming 4082 Q2820104C1 Bought [Pst Mth] - Lotteries - Encore/Extra/Tag/Mini Gaming 4083 Q2820105C1 Bought [Pst Mth] - Lotteries - Atlantic 49/Ontario 49/Quebec 49/BC 49/Western 649 Gaming 4084 Q2820107C1 Bought [Pst Mth] - Lotteries - Daily Grand Gaming 4085 Q2820108C1 Bought [Pst Mth] - Lotteries - Lottario Gaming 4086 Q2820109C1 Bought [Pst Mth] - Lotteries - Lotto 6/49 Gaming 4087 Q2820110C1 Bought [Pst Mth] - Lotteries - Lotto Max Gaming 4088 Q2820111C1 Bought [Pst Mth] - Lotteries - Poker Lotto (!) Gaming 4089 Q2820113C1 Bought [Pst Mth] - Lotteries - Other lotteries Gaming 4090 Q2820201K1 Tickets Purchased [Pst Mth] - Instant wins (any) - 1 Gaming 4091 Q2820201K2 Tickets Purchased [Pst Mth] - Instant wins (any) - 2-3 Gaming 4092 Q2820201K3 Tickets Purchased [Pst Mth] - Instant wins (any) - 4 or more Gaming 4093 Q2820204K1 Tickets Purchased [Pst Mth] - Encore/Extra/Tag/Mini - 1 (!) Gaming 4094 Q2820204K2 Tickets Purchased [Pst Mth] - Encore/Extra/Tag/Mini - 2-3 Gaming 4095 Q2820204K3 Tickets Purchased [Pst Mth] - Encore/Extra/Tag/Mini - 4 or more Gaming 4096 Q2820205K1 Tickets Purchased [Pst Mth] - Atlantic 49/Ontario 49/Quebec 49/BC 49/Western 649 - 1 Gaming 4097 Q2820205K2 Tickets Purchased [Pst Mth] - Atlantic 49/Ontario 49/Quebec 49/BC 49/Western 649 - 2-3 Gaming

4098 Q2820205K3 Tickets Purchased [Pst Mth] - Atlantic 49/Ontario 49/Quebec 49/BC 49/Western 649 - 4 or more Gaming

4099 Q2820206K1 Tickets Purchased [Pst Mth] - Daily Grand - 1 (!) Gaming 4100 Q2820206K2 Tickets Purchased [Pst Mth] - Daily Grand - 2-3 Gaming 4101 Q2820206K3 Tickets Purchased [Pst Mth] - Daily Grand - 4 or more Gaming 4102 Q2820208K1 Tickets Purchased [Pst Mth] - Lotto 6/49 - 1 Gaming 4103 Q2820208K2 Tickets Purchased [Pst Mth] - Lotto 6/49 - 2-3 Gaming 4104 Q2820208K3 Tickets Purchased [Pst Mth] - Lotto 6/49 - 4 or more Gaming

Order Variable Description Category CONSUMPTION 4105 Q2820209K1 Tickets Purchased [Pst Mth] - Lotto Max - 1 Gaming 4106 Q2820209K2 Tickets Purchased [Pst Mth] - Lotto Max - 2-3 Gaming 4107 Q2820209K3 Tickets Purchased [Pst Mth] - Lotto Max - 4 or more Gaming 4108 Q2830101C1 Bought [Pst Yr] - Hospital/special event/charity lotteries Gaming 4109 Q2830201C1 Tickets Purchased [Pst Yr] - Lotteries - Hospital/special event/charity lotteries - 1 Gaming 4110 Q2830201C2 Tickets Purchased [Pst Yr] - Lotteries - Hospital/special event/charity lotteries - 2-3 Gaming 4111 Q2830201C3 Tickets Purchased [Pst Yr] - Lotteries - Hospital/special event/charity lotteries - 4 or more Gaming 4112 Q2830201I0 Tickets Purchased [Pst Yr] - Lotteries - Hospital/special event/charity lotteries - 1+ Gaming 4113 Q2830201A0 Tickets Purchased [Pst Yr] - Lotteries - Hospital/special event/charity lotteries - 1+ (Tickets) Gaming Tickets 4114 Q4900501C1 Used [Pst 3 Yrs] - Vacation Accommodations - All-inclusive resort Travel - Personal & Business 4115 Q4900502C1 Used [Pst 3 Yrs] - Vacation Accommodations - Spa resort Travel - Personal & Business 4116 Q4900503C1 Used [Pst 3 Yrs] - Vacation Accommodations - Bed and breakfast Travel - Personal & Business 4117 Q4900504C1 Used [Pst 3 Yrs] - Vacation Accommodations - Boat Travel - Personal & Business 4118 Q4900505C1 Used [Pst 3 Yrs] - Vacation Accommodations - Camping Travel - Personal & Business 4119 Q4900506C1 Used [Pst 3 Yrs] - Vacation Accommodations - Condominium/apartment Travel - Personal & Business 4120 Q4900507C1 Used [Pst 3 Yrs] - Vacation Accommodations - Cottage Travel - Personal & Business 4121 Q4900508C1 Used [Pst 3 Yrs] - Vacation Accommodations - Cruise ship Travel - Personal & Business 4122 Q4900509C1 Used [Pst 3 Yrs] - Vacation Accommodations - Friends/relatives Travel - Personal & Business 4123 Q4900510C1 Used [Pst 3 Yrs] - Vacation Accommodations - Hotel Travel - Personal & Business 4124 Q4900511C1 Used [Pst 3 Yrs] - Vacation Accommodations - Motel Travel - Personal & Business 4125 Q4900512C1 Used [Pst 3 Yrs] - Vacation Accommodations - Package tours Travel - Personal & Business 4126 Q4900513C1 Used [Pst 3 Yrs] - Vacation Accommodations - RV/camper Travel - Personal & Business 4127 Q4900514C1 Used [Pst 3 Yrs] - Vacation Accommodations - Vacation rental by owner Travel - Personal & Business 4128 Q490060C01 Spent Last Vacation - Vacation Spending - Under $500 Travel - Personal & Business 4129 Q490060C02 Spent Last Vacation - Vacation Spending - $500 - $999 Travel - Personal & Business 4130 Q490060C03 Spent Last Vacation - Vacation Spending - $1,000 - $1,999 Travel - Personal & Business 4131 Q490060C04 Spent Last Vacation - Vacation Spending - $2,000 - $2,999 Travel - Personal & Business 4132 Q490060C05 Spent Last Vacation - Vacation Spending - $3,000 - $3,999 Travel - Personal & Business 4133 Q490060C06 Spent Last Vacation - Vacation Spending - $4,000 or more Travel - Personal & Business 4134 Q4900600I0 Spent Last Vacation - Vacation Spending - 1+ Travel - Personal & Business 4135 Q4900600A0 Spent Last Vacation - Vacation Spending - 1+ (Dollars) Travel - Personal & Business Dollars 4136 Q4900701K2 Used [Pst 3 Yrs] - Vacation Planning - Book through an airline directly Travel - Personal & Business 4137 Q4900702K2 Used [Pst 3 Yrs] - Vacation Planning - Book through a hotel directly Travel - Personal & Business 4138 Q4900703K2 Used [Pst 3 Yrs] - Vacation Planning - Book through a full service travel agent Travel - Personal & Business 4139 Q4900704K2 Used [Pst 3 Yrs] - Vacation Planning - Book through a discount/last minute agency Travel - Personal & Business 4140 Q4900705K2 Used [Pst 3 Yrs] - Vacation Planning - Book a package tour Travel - Personal & Business 4141 Q4900706K2 Used [Pst 3 Yrs] - Vacation Planning - Book through an on-line travel agency Travel - Personal & Business 4142 Q4900707K2 Used [Pst 3 Yrs] - Vacation Planning - Book through airline/hotel website Travel - Personal & Business 4143 Q4900708K2 Used [Pst 3 Yrs] - Vacation Planning - Other services Travel - Personal & Business 4144 Q4910212C1 Visited [Pst Yr] - Online Travel Services - Booking.com Travel - Personal & Business 4145 Q4910202C1 Visited [Pst Yr] - Online Travel Services - Expedia.com/Expedia.ca Travel - Personal & Business 4146 Q4910203C1 Visited [Pst Yr] - Online Travel Services - Hotels.com Travel - Personal & Business 4147 Q4910204C1 Visited [Pst Yr] - Online Travel Services - itravel2000.com Travel - Personal & Business 4148 Q4910205C1 Visited [Pst Yr] - Online Travel Services - Redtag.ca Travel - Personal & Business 4149 Q4910206C1 Visited [Pst Yr] - Online Travel Services - Sunwing.ca Travel - Personal & Business 4150 Q4910207C1 Visited [Pst Yr] - Online Travel Services - Travelocity.com/Travelocity.ca Travel - Personal & Business 4151 Q4910211C1 Visited [Pst Yr] - Online Travel Services - Trivago.ca Travel - Personal & Business 4152 Q4910208C1 Visited [Pst Yr] - Online Travel Services - Other discount travel sites Travel - Personal & Business 4153 Q4910209C1 Visited [Pst Yr] - Online Travel Services - Airline websites Travel - Personal & Business 4154 Q4910210C1 Visited [Pst Yr] - Online Travel Services - Other online travel sites Travel - Personal & Business 4155 Q4910301C1 Booked With [Pst Yr] - Online Travel Services - Booking.com Travel - Personal & Business 4156 Q4910302C1 Booked With [Pst Yr] - Online Travel Services - Expedia.com/Expedia.ca Travel - Personal & Business 4157 Q4910303C1 Booked With [Pst Yr] - Online Travel Services - Hotels.com Travel - Personal & Business 4158 Q4910313C1 Booked With [Pst Yr] - Online Travel Services - Redtag.ca/itravel.com (!) Travel - Personal & Business 4159 Q4910306C1 Booked With [Pst Yr] - Online Travel Services - Sunwing.ca Travel - Personal & Business 4160 Q4910307C1 Booked With [Pst Yr] - Online Travel Services - Travelocity.com/Travelocity.ca (!) Travel - Personal & Business 4161 Q4910312C1 Booked With [Pst Yr] - Online Travel Services - Trivago.ca Travel - Personal & Business 4162 Q4910311C1 Booked With [Pst Yr] - Online Travel Services - Other discount travel sites Travel - Personal & Business 4163 Q4910309C1 Booked With [Pst Yr] - Online Travel Services - Airline websites Travel - Personal & Business 4164 Q4910310C1 Booked With [Pst Yr] - Online Travel Services - Other online travel sites Travel - Personal & Business 4165 Q4920801C1 Flown [Pst Yr] - Airlines - Air Canada (any) Travel - Personal & Business 4166 Q4920803C1 Flown [Pst Yr] - Airlines - Air Transat Travel - Personal & Business 4167 Q4920804C1 Flown [Pst Yr] - Airlines - American Airlines Travel - Personal & Business 4168 Q4920806C1 Flown [Pst Yr] - Airlines - Delta Airlines Travel - Personal & Business 4169 Q4920807C1 Flown [Pst Yr] - Airlines - Porter Airlines Travel - Personal & Business 4170 Q4920808C1 Flown [Pst Yr] - Airlines - United Airlines Travel - Personal & Business 4171 Q4920809C1 Flown [Pst Yr] - Airlines - West Jet Travel - Personal & Business 4172 Q4920810C1 Flown [Pst Yr] - Airlines - Asian airlines Travel - Personal & Business 4173 Q4920816C1 Flown [Pst Yr] - Airlines - European airlines (any) Travel - Personal & Business 4174 Q4920811C1 Flown [Pst Yr] - Airlines - Other charter airlines Travel - Personal & Business 4175 Q4920812C1 Flown [Pst Yr] - Airlines - Other Canadian airlines Travel - Personal & Business 4176 Q4920813C1 Flown [Pst Yr] - Airlines - Other American airlines Travel - Personal & Business 4177 Q4920815C1 Flown [Pst Yr] - Airlines - Other airlines Travel - Personal & Business 4178 Q492090C01 Taken [Pst 3 Yrs] - Out-of-town vacations - 0 Travel - Personal & Business 4179 Q492090C02 Taken [Pst 3 Yrs] - Out-of-town vacations - 1-2 Travel - Personal & Business 4180 Q492090C03 Taken [Pst 3 Yrs] - Out-of-town vacations - 3-4 Travel - Personal & Business 4181 Q492090C04 Taken [Pst 3 Yrs] - Out-of-town vacations - 5 or more Travel - Personal & Business 4182 Q4920900I0 Taken [Pst 3 Yrs] - Out-of-town vacations - 1+ Travel - Personal & Business 4183 Q4920900A0 Taken [Pst 3 Yrs] - Out-of-town vacations - 1+ (Vacations) Travel - Personal & Business Vacations 4184 Q5300901K2 Frequency of Trips by Air [Pst Yr] - Business Trips (160+ KMs one way) - 1-2 trips Travel - Personal & Business 4185 Q5300901K3 Frequency of Trips by Air [Pst Yr] - Business Trips (160+ KMs one way) - 3-6 trips Travel - Personal & Business 4186 Q5300901K4 Frequency of Trips by Air [Pst Yr] - Business Trips (160+ KMs one way) - More than 6 trips Travel - Personal & Business 4187 Q5300901I0 Trips by Air [Pst Yr] - Business Trips - 1+ Travel - Personal & Business 4188 Q5300901A0 Trips by Air [Pst Yr] - Business Trips - 1+ (Trips) Travel - Personal & Business Trips 4189 Q5300902I0 Trips by Bus [Pst Yr] - Business Trips - 1+ Travel - Personal & Business

Order Variable Description Category CONSUMPTION 4190 Q5300902A0 Trips by Bus [Pst Yr] - Business Trips - 1+ (Trips) Travel - Personal & Business Trips 4191 Q5300903K2 Frequency of Trips by Car [Pst Yr] - Business Trips (160+ KMs one way) - 1-2 trips Travel - Personal & Business 4192 Q5300903K3 Frequency of Trips by Car [Pst Yr] - Business Trips (160+ KMs one way) - 3-6 trips Travel - Personal & Business 4193 Q5300903K4 Frequency of Trips by Car [Pst Yr] - Business Trips (160+ KMs one way) - More than 6 trips Travel - Personal & Business 4194 Q5300903I0 Trips by Car [Pst Yr] - Business Trips - 1+ Travel - Personal & Business 4195 Q5300903A0 Trips by Car [Pst Yr] - Business Trips - 1+ (Trips) Travel - Personal & Business Trips 4196 Q5300905I0 Trips by Rail [Pst Yr] - Business Trips - 1+ Travel - Personal & Business 4197 Q5300905A0 Trips by Rail [Pst Yr] - Business Trips - 1+ (Trips) Travel - Personal & Business Trips 4198 Q5301000K2 Nights Away [Pst Yr] - Business Trips - 1 to 5 nights Travel - Personal & Business 4199 Q5301000K3 Nights Away [Pst Yr] - Business Trips - 6 to 10 nights Travel - Personal & Business 4200 Q5301000K7 Nights Away [Pst Yr] - Business Trips - 11 to 21 nights Travel - Personal & Business 4201 Q5301000K6 Nights Away [Pst Yr] - Business Trips - More than 21 nights Travel - Personal & Business 4202 Q5301000I0 Nights Away [Pst Yr] - Business Trips - 1+ Travel - Personal & Business 4203 Q5301000A0 Nights Away [Pst Yr] - Business Trips - 1+ (Nights) Travel - Personal & Business Nights 4204 Q4800401C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - Avis Travel - Personal & Business 4205 Q4800402C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - Budget Travel - Personal & Business 4206 Q4800403C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - Discount (!) Travel - Personal & Business 4207 Q4800404C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - Enterprise Travel - Personal & Business 4208 Q4800405C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - Hertz Travel - Personal & Business 4209 Q4800406C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - National Car Rental (!) Travel - Personal & Business 4210 Q4800408C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - U-Haul Travel - Personal & Business 4211 Q4800411C1 Rented From [Pst Yr] - Car/Truck/Van Rentals - Other car/truck/van rentals Travel - Personal & Business 4212 Q4950901C1 Used [Pst Mth] - Traditional taxi Travel - Personal & Business 4213 Q4950902C1 Used [Pst Mth] - Limousine service (!) Travel - Personal & Business 4214 Q4950903C1 Used [Pst Mth] - Ride-sharing service Travel - Personal & Business 4215 Q4910101C1 Visited [Pst 3 Yrs] - Vacation Destinations - Vancouver Travel - Destinations 4216 Q4910102C1 Visited [Pst 3 Yrs] - Vacation Destinations - Victoria Travel - Destinations 4217 Q4910103C1 Visited [Pst 3 Yrs] - Vacation Destinations - Whistler Travel - Destinations 4218 Q4910104C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other British Columbia Travel - Destinations 4219 Q4910105C1 Visited [Pst 3 Yrs] - Vacation Destinations - Banff Travel - Destinations 4220 Q4910106C1 Visited [Pst 3 Yrs] - Vacation Destinations - Calgary Travel - Destinations 4221 Q4910107C1 Visited [Pst 3 Yrs] - Vacation Destinations - Jasper Travel - Destinations 4222 Q4910108C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Alberta Travel - Destinations 4223 Q4910109C1 Visited [Pst 3 Yrs] - Vacation Destinations - Niagara Falls Travel - Destinations 4224 Q4910110C1 Visited [Pst 3 Yrs] - Vacation Destinations - Ottawa Travel - Destinations 4225 Q4910111C1 Visited [Pst 3 Yrs] - Vacation Destinations - Toronto Travel - Destinations 4226 Q4910112C1 Visited [Pst 3 Yrs] - Vacation Destinations - Cottage country (any) Travel - Destinations 4227 Q4910113C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Ontario Travel - Destinations 4228 Q4910114C1 Visited [Pst 3 Yrs] - Vacation Destinations - Montreal Travel - Destinations 4229 Q4910115C1 Visited [Pst 3 Yrs] - Vacation Destinations - Quebec City Travel - Destinations 4230 Q4910116C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Quebec Travel - Destinations 4231 Q4910117C1 Visited [Pst 3 Yrs] - Vacation Destinations - Cape Breton Island Travel - Destinations 4232 Q4910118C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Nova Scotia Travel - Destinations 4233 Q4910119C1 Visited [Pst 3 Yrs] - Vacation Destinations - Manitoba Travel - Destinations 4234 Q4910120C1 Visited [Pst 3 Yrs] - Vacation Destinations - New Brunswick Travel - Destinations 4235 Q4910121C1 Visited [Pst 3 Yrs] - Vacation Destinations - Newfoundland and Labrador Travel - Destinations 4236 Q4910122C1 Visited [Pst 3 Yrs] - Vacation Destinations - N.W.T/Nunavut/Yukon (!) Travel - Destinations 4237 Q4910123C1 Visited [Pst 3 Yrs] - Vacation Destinations - Prince Edward Island Travel - Destinations 4238 Q4910124C1 Visited [Pst 3 Yrs] - Vacation Destinations - Saskatchewan Travel - Destinations 4239 Q4910125C1 Visited [Pst 3 Yrs] - Vacation Destinations - Alaska Travel - Destinations 4240 Q4910126C1 Visited [Pst 3 Yrs] - Vacation Destinations - Hawaii Travel - Destinations 4241 Q4910127C1 Visited [Pst 3 Yrs] - Vacation Destinations - Boston Travel - Destinations 4242 Q4910128C1 Visited [Pst 3 Yrs] - Vacation Destinations - New York City Travel - Destinations 4243 Q4910129C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Northeast U.S. Travel - Destinations 4244 Q4910130C1 Visited [Pst 3 Yrs] - Vacation Destinations - Los Angeles Travel - Destinations 4245 Q4910131C1 Visited [Pst 3 Yrs] - Vacation Destinations - Las Vegas Travel - Destinations 4246 Q4910132C1 Visited [Pst 3 Yrs] - Vacation Destinations - San Francisco Travel - Destinations 4247 Q4910133C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Western U.S. Travel - Destinations 4248 Q4910134C1 Visited [Pst 3 Yrs] - Vacation Destinations - Florida Travel - Destinations 4249 Q4910135C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Southern U.S. Travel - Destinations 4250 Q4910136C1 Visited [Pst 3 Yrs] - Vacation Destinations - Midwest U.S. (any) Travel - Destinations 4251 Q4910137C1 Visited [Pst 3 Yrs] - Vacation Destinations - France Travel - Destinations 4252 Q4910138C1 Visited [Pst 3 Yrs] - Vacation Destinations - Italy Travel - Destinations 4253 Q4910139C1 Visited [Pst 3 Yrs] - Vacation Destinations - United Kingdom (UK)/Republic of Ireland Travel - Destinations 4254 Q4910140C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Europe (Incl. Turkey, Greece) Travel - Destinations 4255 Q4910141C1 Visited [Pst 3 Yrs] - Vacation Destinations - Middle East (!) Travel - Destinations 4256 Q4910142C1 Visited [Pst 3 Yrs] - Vacation Destinations - Africa (Incl. Egypt) Travel - Destinations 4257 Q4910143C1 Visited [Pst 3 Yrs] - Vacation Destinations - China (Mainland) Travel - Destinations 4258 Q4910144C1 Visited [Pst 3 Yrs] - Vacation Destinations - Hong Kong (!) Travel - Destinations 4259 Q4910145C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Asia Travel - Destinations 4260 Q4910146C1 Visited [Pst 3 Yrs] - Vacation Destinations - Australia/New Zealand Travel - Destinations 4261 Q4910147C1 Visited [Pst 3 Yrs] - Vacation Destinations - Cuba Travel - Destinations 4262 Q4910148C1 Visited [Pst 3 Yrs] - Vacation Destinations - Jamaica Travel - Destinations 4263 Q4910149C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other Caribbean Travel - Destinations 4264 Q4910150C1 Visited [Pst 3 Yrs] - Vacation Destinations - Mexico Travel - Destinations 4265 Q4910151C1 Visited [Pst 3 Yrs] - Vacation Destinations - Central/South America Travel - Destinations 4266 Q4910152C1 Visited [Pst 3 Yrs] - Vacation Destinations - Other countries Travel - Destinations 4267 Q3440101C1 Happened [Pst 2 Yrs] - Life Events - Marry Life Events 4268 Q3440102C1 Happened [Pst 2 Yrs] - Life Events - Divorce/separation Life Events 4269 Q3440103C1 Happened [Pst 2 Yrs] - Life Events - Child born/adopted Life Events 4270 Q3440104C1 Happened [Pst 2 Yrs] - Life Events - Grandchild born/adopted Life Events 4271 Q3440105C1 Happened [Pst 2 Yrs] - Life Events - Adult child leaves home Life Events 4272 Q3440106C1 Happened [Pst 2 Yrs] - Life Events - Parent moves into retirement/nursing home/your home Life Events 4273 Q3440107C1 Happened [Pst 2 Yrs] - Life Events - Complete high school Life Events 4274 Q3440108C1 Happened [Pst 2 Yrs] - Life Events - Complete college/university Life Events

Order Variable Description Category CONSUMPTION 4275 Q3440109C1 Happened [Pst 2 Yrs] - Life Events - Purchase first vehicle Life Events 4276 Q3440110C1 Happened [Pst 2 Yrs] - Life Events - Bought/sold home Life Events 4277 Q3440111C1 Happened [Pst 2 Yrs] - Life Events - Retire Life Events 4278 Q3440112C1 Happened [Pst 2 Yrs] - Life Events - Lose job or be laid off Life Events 4279 Q3440113C1 Happened [Pst 2 Yrs] - Life Events - Change job Life Events 4280 Q3440114C1 Happened [Pst 2 Yrs] - Life Events - Move out of parents home (!) Life Events 4281 Q3440115C1 Happened [Pst 2 Yrs] - Life Events - Shop for mortgage/renegotiate mortgage Life Events 4282 Q3440116C1 Happened [Pst 2 Yrs] - Life Events - Make last mortgage payment Life Events 4283 Q3440117C1 Happened [Pst 2 Yrs] - Life Events - Quit smoking Life Events 4284 Q3440118C1 Happened [Pst 2 Yrs] - Life Events - Move in with significant other Life Events 4285 Q3440120C1 Happened [Pst 2 Yrs] - Life Events - Start own business Life Events 4286 Q5400101I1 Statements - 'New and improved' on packages is just an advertising gimmick - Agree Psychographics 4287 Q5400101I4 Statements - 'New and improved' on packages is just an advertising gimmick - Disagree Psychographics 4288 Q5400102I1 Statements - I buy the latest high-tech gadgets before most people I know - Agree Psychographics 4289 Q5400102I4 Statements - I buy the latest high-tech gadgets before most people I know - Disagree Psychographics 4290 Q5400103I1 Statements - Premium priced brands are generally worth the extra money - Agree Psychographics 4291 Q5400103I4 Statements - Premium priced brands are generally worth the extra money - Disagree Psychographics 4292 Q5400104I1 Statements - I offer recommendations of products/services to other people - Agree Psychographics 4293 Q5400104I4 Statements - I offer recommendations of products/services to other people - Disagree Psychographics 4294 Q5400105I1 Statements - Advertising is an important source of information to me - Agree Psychographics 4295 Q5400105I4 Statements - Advertising is an important source of information to me - Disagree Psychographics 4296 Q5400106I1 Statements - I am very concerned about the nutritional content of food products I buy - Agree Psychographics

4297 Q5400106I4 Statements - I am very concerned about the nutritional content of food products I buy - Disagree Psychographics

4298 Q5400107I1 Statements - I prefer low-calorie or "light" foods and drinks - Agree Psychographics 4299 Q5400107I4 Statements - I prefer low-calorie or "light" foods and drinks - Disagree Psychographics 4300 Q5400109I1 Statements - I like to try new and different products - Agree Psychographics 4301 Q5400109I4 Statements - I like to try new and different products - Disagree Psychographics 4302 Q5400110I1 Statements - If I see something interesting in a store, I will usually buy it on impulse - Agree Psychographics 4303 Q5400110I4 Statements - If I see something interesting in a store, I will usually buy it on impulse - Disagree Psychographics 4304 Q5400111I1 Statements - I tend to pass up my favourite brand if something else is on sale - Agree Psychographics 4305 Q5400111I4 Statements - I tend to pass up my favourite brand if something else is on sale - Disagree Psychographics 4306 Q5400112I1 Statements - If one of my usual brands is on special, I will buy extra - Agree Psychographics 4307 Q5400112I4 Statements - If one of my usual brands is on special, I will buy extra - Disagree Psychographics Statements - It's important to buy products from socially-responsible/environmentally-friendly companies - 4308 Q5400113I1 Psychographics Agree Statements - It's important to buy products from socially-responsible/environmentally-friendly companies - 4309 Q5400113I4 Psychographics Disagree 4310 Q5400114I1 Statements - Once I find a brand I like, I stick with it - Agree Psychographics 4311 Q5400114I4 Statements - Once I find a brand I like, I stick with it - Disagree Psychographics 4312 Q5400115I1 Statements - No-name products are as good as nationally advertised brands - Agree Psychographics 4313 Q5400115I4 Statements - No-name products are as good as nationally advertised brands - Disagree Psychographics 4314 Q5400116I1 Statements - I am willing to pay more for eco-friendly products - Agree Psychographics 4315 Q5400116I4 Statements - I am willing to pay more for eco-friendly products - Disagree Psychographics 4316 Q5400117I1 Statements - When I make a purchase, I often spend more than I thought I would - Agree Psychographics 4317 Q5400117I4 Statements - When I make a purchase, I often spend more than I thought I would - Disagree Psychographics 4318 Q5400118I1 Statements - I am willing to pay a little extra to save time shopping - Agree Psychographics

Order Variable Description Category CONSUMPTION 4319 Q5400118I4 Statements - I am willing to pay a little extra to save time shopping - Disagree Psychographics 4320 Q5400119I1 Statements - To me, shopping is a chore rather than a pleasure - Agree Psychographics 4321 Q5400119I4 Statements - To me, shopping is a chore rather than a pleasure - Disagree Psychographics 4322 Q5400121I1 Statements - I worry about not having enough money to retire - Agree Psychographics 4323 Q5400121I4 Statements - I worry about not having enough money to retire - Disagree Psychographics 4324 Q5400122I1 Statements - I prefer to postpone a purchase than buy on credit - Agree Psychographics 4325 Q5400122I4 Statements - I prefer to postpone a purchase than buy on credit - Disagree Psychographics 4326 Q5400123I1 Statements - I like to try new places to eat - Agree Psychographics 4327 Q5400123I4 Statements - I like to try new places to eat - Disagree Psychographics 4328 Q5400124I1 Statements - I lead a fairly busy social life - Agree Psychographics 4329 Q5400124I4 Statements - I lead a fairly busy social life - Disagree Psychographics 4330 Q5400125I1 Statements - I do more entertaining at home now than ever before - Agree Psychographics 4331 Q5400125I4 Statements - I do more entertaining at home now than ever before - Disagree Psychographics 4332 Q5400126I1 Statements - I try to keep abreast of changes in style and fashions - Agree Psychographics 4333 Q5400126I4 Statements - I try to keep abreast of changes in style and fashions - Disagree Psychographics 4334 Q5400127I1 Statements - I take care of money matters and bill paying in our household - Agree Psychographics 4335 Q5400127I4 Statements - I take care of money matters and bill paying in our household - Disagree Psychographics 4336 Q5400128I1 Statements - I compare grocery prices at different stores - Agree Psychographics 4337 Q5400128I4 Statements - I compare grocery prices at different stores - Disagree Psychographics 4338 Q5400129I1 Statements - I value companies who give back to the community - Agree Psychographics 4339 Q5400129I4 Statements - I value companies who give back to the community - Disagree Psychographics 4340 Q5400130I1 Statements - I would like to eat healthy foods more often - Agree Psychographics 4341 Q5400130I4 Statements - I would like to eat healthy foods more often - Disagree Psychographics 4342 Q5400132I1 Statements - I have tried a product/service based on a personal recommendation - Agree Psychographics 4343 Q5400132I4 Statements - I have tried a product/service based on a personal recommendation - Disagree Psychographics 4344 Q5400133I1 Statements - I enjoy being extravagant/indulgent - Agree Psychographics 4345 Q5400133I4 Statements - I enjoy being extravagant/indulgent - Disagree Psychographics 4346 Q5400134I1 Statements - I consider myself to be sophisticated - Agree Psychographics 4347 Q5400134I4 Statements - I consider myself to be sophisticated - Disagree Psychographics 4348 Q5400135I1 Statements - I prepare a grocery list before doing my shopping - Agree Psychographics 4349 Q5400135I4 Statements - I prepare a grocery list before doing my shopping - Disagree Psychographics 4350 Q5400136I1 Statements - I like to cook - Agree Psychographics 4351 Q5400136I4 Statements - I like to cook - Disagree Psychographics 4352 Q5400137I1 Statements - I am interested in learning about different cultures - Agree Psychographics 4353 Q5400137I4 Statements - I am interested in learning about different cultures - Disagree Psychographics 4354 Q5400138I1 Statements - I would rather spend a quiet evening at home than go out to a party - Agree Psychographics 4355 Q5400138I4 Statements - I would rather spend a quiet evening at home than go out to a party - Disagree Psychographics 4356 Q5400139I1 Statements - Family life and having children are most important to me - Agree Psychographics 4357 Q5400139I4 Statements - Family life and having children are most important to me - Disagree Psychographics 4358 Q5400140I1 Statements - Television is my primary source of entertainment - Agree Psychographics 4359 Q5400140I4 Statements - Television is my primary source of entertainment - Disagree Psychographics 4360 Q5400141I1 Statements - My home is kept very neat and clean - Agree Psychographics 4361 Q5400141I4 Statements - My home is kept very neat and clean - Disagree Psychographics 4362 Q5400142I1 Statements - I consider myself to be informed on current events or issues - Agree Psychographics 4363 Q5400142I4 Statements - I consider myself to be informed on current events or issues - Disagree Psychographics 4364 Q5400143I1 Statements - I generally achieve what I set out to do - Agree Psychographics 4365 Q5400143I4 Statements - I generally achieve what I set out to do - Disagree Psychographics 4366 Q5400144I1 Statements - An important part of my life and activities is dressing smartly - Agree Psychographics 4367 Q5400144I4 Statements - An important part of my life and activities is dressing smartly - Disagree Psychographics 4368 Q5400145I1 Statements - I have difficulty trying to balance my work and family/personal life - Agree Psychographics 4369 Q5400145I4 Statements - I have difficulty trying to balance my work and family/personal life - Disagree Psychographics 4370 Q5400146I1 Statements - I am more independent than most people - Agree Psychographics 4371 Q5400146I4 Statements - I am more independent than most people - Disagree Psychographics 4372 Q5400147I1 Statements - I am careful of what I eat in order to keep my weight under control - Agree Psychographics 4373 Q5400147I4 Statements - I am careful of what I eat in order to keep my weight under control - Disagree Psychographics 4374 Q5400148I1 Statements - My friends' opinions are an important source of information for me - Agree Psychographics 4375 Q5400148I4 Statements - My friends' opinions are an important source of information for me - Disagree Psychographics 4376 Q5400149I1 Statements - I place a lot of importance on personal appearance - Agree Psychographics 4377 Q5400149I4 Statements - I place a lot of importance on personal appearance - Disagree Psychographics 4378 Q5400150I1 Statements - I am concerned about the issues of online security/identity theft - Agree Psychographics 4379 Q5400150I4 Statements - I am concerned about the issues of online security/identity theft - Disagree Psychographics 4380 Q5400151I1 Statements - It is important to monitor what children watch/listen to/access via media - Agree Psychographics

4381 Q5400151I4 Statements - It is important to monitor what children watch/listen to/access via media - Disagree Psychographics

4382 Q5400152I1 Statements - I make an effort to buy local produce/products - Agree Psychographics 4383 Q5400152I4 Statements - I make an effort to buy local produce/products - Disagree Psychographics 4384 Q5400153I1 Statements - Vegetarianism is a healthy option - Agree Psychographics 4385 Q5400153I4 Statements - Vegetarianism is a healthy option - Disagree Psychographics 4386 Q5400154I1 Statements - Free-trial/product samples can influence my purchase decisions - Agree Psychographics 4387 Q5400154I4 Statements - Free-trial/product samples can influence my purchase decisions - Disagree Psychographics 4388 Q5400155I1 Statements - I am more of a spender than a saver - Agree Psychographics 4389 Q5400155I4 Statements - I am more of a spender than a saver - Disagree Psychographics 4390 Q5400160I1 Statements - Staying connected via social media is very important to me - Agree Psychographics 4391 Q5400160I4 Statements - Staying connected via social media is very important to me - Disagree Psychographics 4392 Q5400157I1 Statements - Online streaming services do not replace radio - Agree Psychographics 4393 Q5400157I4 Statements - Online streaming services do not replace radio - Disagree Psychographics 4394 Q5400158I1 Statements - Radio feels more personal than other media - Agree Psychographics 4395 Q5400158I4 Statements - Radio feels more personal than other media - Disagree Psychographics 4396 Q5400156I1 Statements - I have had or would consider cosmetic procedures/surgery - Agree Psychographics 4397 Q5400156I4 Statements - I have had or would consider cosmetic procedures/surgery - Disagree Psychographics 4398 Q5400161I1 Statements - I consider it important to vote in elections - Agree Psychographics 4399 Q5400161I4 Statements - I consider it important to vote in elections - Disagree Psychographics 4400 Q5400162I1 Statements - I prefer to shop at retail store location for the customer experience - Agree Psychographics 4401 Q5400162I4 Statements - I prefer to shop at retail store location for the customer experience - Disagree Psychographics 4402 Q5400163I1 Statements - I prefer to shop online for convenience - Agree Psychographics

Order Variable Description Category CONSUMPTION 4403 Q5400163I4 Statements - I prefer to shop online for convenience - Disagree Psychographics 4404 Q5400164I1 Statements - I am adventurous/"outdoorsy" - Agree Psychographics 4405 Q5400164I4 Statements - I am adventurous/"outdoorsy" - Disagree Psychographics 4406 Q5400165I1 Statements - I am concerned about people getting high and driving - Agree Psychographics 4407 Q5400165I4 Statements - I am concerned about people getting high and driving - Disagree Psychographics 4408 Q5400166I1 Statements - When I shop online I prefer to support Canadian retailers - Agree Psychographics 4409 Q5400166I4 Statements - When I shop online I prefer to support Canadian retailers - Disagree Psychographics