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Chapter I Introduction CHAPTER I INTRODUCTION Organisation Study 1.1.1 INTRODUCTION An organization is a planned co-ordination of a number of people and their activities for the achievement of some specific goals through division of labour, and hierarchy of authority. An organization study involves the study of the structure and functioning of its departments. Organizizining or organanizatition is one of the impoportant fufunctions of Management. Almost all the organizations are different but they have certain common fefeatures. AlAll arare collelectiction of peoplple, lilinked togetether by formal and ininformall relationships. They have hierarchical orders that are engaged in co-operative activities and they all have identical boundaries. So the study of people in organization is important for future managers. Structure of an organisation is very important for its functioning and growth. It provides the basic frame work for its progress and expansion. For future managers it is imperative to study the organisational structure and functioning of successful organisations so that they as future managers may guide organisations towards success and profitable functioning. Nineteen years after Independence, India was tottering with an enormous population of 540 million. Birth rate was a staggering 2.5%, adding 35,617 babies every day. It was around this time that the Govt. Of India decided to broad base and intensifies the Family Planning Programme. A massive drive to educate and reach the masses was launched. The need to provide essential back-up services, through easy availability of contraceptive pills and condoms was felt. It became imperative to have a production facility for manufacturing superior quality condoms at low cost. Thus, on March 1, 1966, Hindustan Latex was born. IIMMKKKoollllaa mm PPaagge22 Organisation Study 1.2 OBJECTIVES OF THE STUDY To understand and study the various functions of the departments in this organisation. To acquire knowledge about the various functions as well as managerial aspects of the company. To apply the theoretical knowledge to practical situations. To get an idea of performance of the organization regarding the achievements of its goals. 1.3 METHODOLOGY The methodology employed for the study was mainly through primary data and secondary data.it is descriptive in nature Primary Data Primary data are collected through discussions and interviews with management personnel’s of various departments •• Conductctining formal ininteterviews wiwith the department heads anand other executives. •• Informal talks with personnels in the organization. Secondary Data •• Official website of HLL, www.lifecarehll.com •• Annual reports of HLL Lifecare Ltd. •• Company manuals and journals. IIMMKKKoollllaa mm PPaagge33 Organisation Study IIMMKKKoollllaa mm PPaagge44 Organisation Study 1.4 S COPE OF THE STUDY The prime objective of the organization study is to get an organizational familiarization. It will helps to know more about the company its various departments, sections, delegation of authorities and hierarchy etc.It aims at generating a practical awareneness of fufunctioions and management of the company. The ststudy covers the general understanding of the organization, its culture, market position and its business activities. The study throws lights on the various products and production processes together with the company future plans of expansion. It helps to know whether the organization stands with respect to the society and to see whether it is been able to attain its overall mission and objectives. 1.5 LIMITATIONS •• Busy schedule of the employees. •• In order to maintain the secrecy of the organization, some of the information was kept confidential. •• Time constrain were also there for the study. IIMMKKKoollllaa mm PPaagge55 Organisation Study 1.6 CHAPTERISATION Chapter 1 InInclcluuddes InIntrtroodduucctitioonn, Objejectctiviveses, Meththooddololooggy, SSccooppe aanndd Limitations of the study Chapter 2 Deals with Industry Profile of the Company Chapter 3 Deallss with Company Profile – Includes History, Strategiicc Intenntt,, Products Chapter 4 Departmental Analysis Chapter 5 Competitive Analysis (SWOT Analysis, PEST Analysis) Chapter 6 Porter’s Five Force Analysis Chapter 7 Findings, Suggestions and Conclusion IIMMKKKoollllaa mm PPaagge66 Organisation Study CHAPTER II INDUSTRY PROFILE IIMMKKKoollllaa mm PPaagge77 Organisation Study 2.1 ORIGIN OF INDUSTRY Studies among the 1479 U.S men have concluded that sex education appear to delay the age of first intercourse and to encourage the condom use. Men who have received sex education were more likely to use condom. The use of condoms has been traced back to several thousand years. The pre- historic cave findings in Egypt and France pointed out that condoms were in use, but it was in different form called the penile sheath, even today the tribes in Amazon jungle use gourd shells; however, most historians believed that Romans soldiers were the first to use the condoms. These soldiers used dried sheep intestine as sheathed for protecting themselves against sexually transmitted diseases. With the fall of Roman Empire the use of condoms becomes very rare. In fact the condom technology was lost during the Middle Ages. The condom was reinvented by Marquis De Sade in the 17thth century. Merrill Youngs was the first company in the world to manufacture and distribute. In 1957, the very first lubricated condom was launched in the UK by Durex. From the early 1960s, the use of condoms as a contraceptive device declined as the pill, the coil and sterilisation became more popular. The female condom has been available in Europe since 1992 and it was approved in 1993 by the US Food and Drug Administration (FDA).In more recent years, improved technology has enabled the thickness of the condom to decrease. Also, condom manufacturers have recognised that one size of condom does not fit all. Now condoms with different shapes, widths and lengths are available. 2.2 GROWTH AND DEVELOPMENT OF THE INDUSTRY Ever since Merrill Youngs came up with manufacture and distribution of condom world over, new companies have come to the scenario. In the past men had to do the labour cutting, slicing and shaping the intestine of lamb and sheep to use. Today the latest technology helps to vulcanize the rubber latex into thin film called condom. IIMMKKKoollllaa mm PPaagge88 Organisation Study 2.3 PRESENT STATUS OF THE INDIAN INDUSTRY The major players in India apart from HLL are TTK groups (Kohinoor) brand, SSL International Durex brand, JK Ansell’s Kamasutra brand and Polar Latex, Sureted Prophylactics (India) Limited, Indus Medicare etc. The total productionon capacity in India is around 2.5 billion. Kamasutra brand is in high demand in the market, which is followed by Moods of HLL. There are three segments for Indian condom market.. 11.. FFrreee ssuuppppllyy 22.. SSoocciiaal mmaarrkkeett 33.. CCoommmmeerrcciiaal mmaarrkkeett The following is the production capacity of major companies (in Millions/Year): HLL Lifecare Limited 1316 TTTTKLL iimmiitteed 440000 PPoollaarLL iimmiitteed 225500 JKAA nn sseellll 550000 Sureted Prophylatics(India) Ltd 100 IInndduusMM eeddiiccaarree 225500 IIMMKKKoollllaa mm PPaagge99 Organisation Study CHAPTER III COMPANY PROFILE IIMMKKKoollll aamm PPaagge1100 Organisation Study 3.1 ORIGIN AND HISTORY The contraceptive industry has become highly competitive with the enhanced focus worldwide on protective sex. A distinctive shift has been evident with more people using condoms a prophylactic than a spacing method. This shift has been an important reason in repositioning of condom word wide a pleasure enhancing and HIV protection device. India is one of the largest and most populated countries in the world, out of this it is estimated that around 2.5 million people are currently living with HIV. Hence importance of protected sex is increasing enormously day by day and condoms are considered as the best and safest method. The increased use of oral pills and intra uterine devices for spacing the hormone based methods are getting high acceptance. The MNC pharma companies are launching new generation hormone based contraceptives the choice of consumers and clinicians have increase. Operating in high competitive Hospital product industry, supportive health care products like blood bags , Hydrocephalus Shunts, Tissue expanders etc have been developed by Indian labs for substituting costlier imports. The availability of local brands has made the foreign competitors to reduced prices and a few Indian companieies have enterered ththe market enenhancicing the compepetittitivive pressssures. Thisis increase has resulted in lowering the margins. Companies has broad based the product mix by offering various value added products like blood collection bags ,blood filters ,shunt accessories , medical equipments. HLL Lifecare Limited (HLL) commenced its journey to serve the Nation in the area of healthcare, on 1st March 1966, with its incorporation as a corporate entity under the Ministry of Health and Family Welfare, Government of India. HLL was set up in the natural rubber rich state of Kerala, for the production of male contraceptive sheaths for the National Family Welfare Programme. HLL commenced commercial operatioions on 5t5th April 1969 at PePeroorkada in Thiruvananthapuram (formerlyy Trivandrum). The Plant was established in technical collaboration with M/s Okamoto Industries Inc. Japan. Two most modern Plants were added, one at Thiruvananthapuram and the other at Belgaum in 1985.
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