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MANAGING ARSENAL FOOTBALL CLUB 2 MANAGING ARSENAL FOOTBALL CLUB MANAGING ARSENAL FOOTBALL CLUB PROJECT REPORT ON- THE SUCCESSFUL MANAGEMENT OF ARSENAL F.C. IN TERMS OF ITS FINANCE AND MATCHDAY EXPERIENCE PREPARED BY- HUZEFA M. SITABKHAN UNDER THE GUIDANCE OF- NISHANT MEHTA SUBMITTED TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2009-2010 Team Sponsors- Commercial Partners- 3 MANAGING ARSENAL FOOTBALL CLUB MANAGING ARSENAL FOOTBALL CLUB DECLARATION I MR HUZEFA M. SITABKHAN OF H.R. COLLEGE OF COMMERCE AND ECONOMICS OF T.Y.B.M.S (SEMESTER V) HEREBY DECLARE THAT I HAVE COMPLETED THIS PROJECT ON MANAGING ARSENAL F.C IN THE ACADEMIC YEAR 2009-2010. THE INFORMATION SUBMITTED IS TRUE AND ORIGINAL TO THE BEST OF MY KNOWLEDGE. DATE: ___________________________ PLACE: (SIGNATURE OF THE STUDENT) Team Sponsors- Commercial Partners- 4 MANAGING ARSENAL FOOTBALL CLUB MANAGING ARSENAL FOOTBALL CLUB CERTIFICATE I MR NISHANT MEHTA CERTIFY THAT MR HUZEFA M. SITABKHAN OF H.R. COLLEGE OF COMMERCE AND ECONOMICS OF T.Y.B.M.S (SEMESTER V) HAS COMPLETED THIS PROJECT ON MANAGING ARSENAL F.C IN THE ACADEMIC YEAR 2009-2010. THE INFORMATION SUBMITTED IS TRUE AND ORIGINAL TO THE BEST OF MY KNOWLEDGE _______________________ SIGNATURE OF PRINCIPLE GUIDE (MR NISHANT MEHTA) Team Sponsors- Commercial Partners- 5 MANAGING ARSENAL FOOTBALL CLUB ACKNOWLEDGEMENT IT IS A MATTER OF GREAT PLEASURE AND PRIVELAGE TO PRESENT THIS PROJECT REPORT ON MANAGING ARSENAL FOOTBALL CLUB. THE COMPILATION OF THIS PROJECT IS A MILESTONE IN THE LIFE OF A MANAGEMENT STUDENT AND ITS EXECUTION IS IMPOSSIBLE WITHOUT THE CO- OPERATION OFTHE PROJECT GUIDE. I WISH TO RECORD A DEEP SENSE OF RESPECT AND GRATITUDE TO MY PROJECT GUIDE MR. NISHANT MEHTA FOR HIS ENCOURAGEMENT THROUGH THE COURSE OF MY WORK. IT IS DUE TO THE ENDURING EFFORTS AND GUIDANCE OF MY GUIDE THAT ULTIMATELY MADE IT A SUCCESS. I WOULD ALSO TAKE THIS OPPURTUNITY TO EXPRESS MY DEEP REGARDS AND GRATITUDE TO THE PRINCIPLE- DR. MRS. INDU SHAHANI AND WOULD LIKE TO THANK THE HEAD OF THE B.M.S DEPARTMENT PROF. GEHNA HINGORANI WHO GAVE US GUIDANCE TO TAKE UP AND PURSUE THIS PROJECT. I CANNOT JUST CONDONE THE VALUABLE OPPURTUNITY GIVEN TO ME BY THE UNIVERSITY OF MUMBAI FOR COMPILING AND SUBMITTING THIS PROJECT, WHICH I FEEL IS AN OPPURTUNITY TO EXPRESS MY VIEWS ABOUT MANAGING ARSENAL FOOTBALL CLUB. I WOULD ALSO LIKE TO ACKNOWLEDGE VARIOUS AUTHORS FOR MAKING AVAILABLE VALUABLE INFORMATION LIBERALLY. IT IS MY PROUD PRIVILEGE TO EXPRESS MY DEEP SENSE OF APPRECIATION AND GRATITUDE TO MY PARENTS AND FRIENDS FOR THEIR SUPPORT AND CO- OPERATION IN THE COURSE OF THE PROJECT EITHER DIRECTLY OR INDIRECTLY INVOLVED IN TIME WITH THEIR VALUABLE CONTRIBUTION. Team Sponsors- Commercial Partners- 6 MANAGING ARSENAL FOOTBALL CLUB ABSTRACT In recent times fans relate a successful football club to that which is successful on the pitch, win trophies and goes for glory. Although in some rare cases this circumstance may hold true, it is a known fact these days that a club can be µsuccessful¶ only by carefully managing its finances and administration. Success off the pitch is more vital than success on it because only then can a football club run its proceedings in a smooth manner For instance Real Madrid one of the most successful clubs in Spain is nearly ¼ 500 million in debt due to excess spending on transfers and salaries of its star studded team. Manchester United the single most successful club in England is facing debts worth an estimated ¼ 1.086 billion. So are current Barcelona, Chelsea (who reportedly make losses of about ¼ 40-50 million every financial year and the only way they are able to withstand it is due to a rich owner Roman Abrahimovic who has a high net worth) and other top clubs from various European countries. Having such high amounts of debts especially during such recessionary times can prove lethal in the clubs downfall unless the club is owned by a billionaire (like Manchester City, Chelsea etc.). Even banks refuse to fund such clubs that are financially unstable. An evident example of such a club is Portsmouth, who due their large amounts of debts last season almost faced rustication from the Barclays Premier League and in the end were given a 20 points deduction which eventually lead to their relegation from the premier league But now i shall speak about what i have covered as a topic. A top club µArsenal¶, which has been managed so beautifully that even after purchasing a new stadium in recent years, (taken on loan) µThe EMIRATES Stadium¶ the club still manages to churn out profits. Although the club has not managed to win a trophy in 4 seasons of the premier league its fan base keeps on increasing due to the clubs style of playing on the pitch and due to the clubs management of the pitch. In this project I have covered 2 aspects of the clubs management that ha led to its success of the pitch:- 1) Administration on Match day (includes how well it manages/treats its fans on the day of the match such that more and more supporters of the club living in and around the London are buying entire season tickets.) 2) Management of the clubs Finances (includes how the club follows a strict wage structure, spends less on buying established players and diverts those funds into Team Sponsors- Commercial Partners- 7 MANAGING ARSENAL FOOTBALL CLUB developing home-grown young talents, gives value for money to its fans for their season tickets.) My aim is to convince my readers by the end of my project with the help of statistical data that µsuccess on the pitch does not always guarantee success of the pitch.¶ Team Sponsors- Commercial Partners- 8 MANAGING ARSENAL FOOTBALL CLUB TABLE OF CONTENT SERIAL MAIN HEADING SUB HEADING PAGE NO. NO. 1) INTRODUCTION The hypothesis and a brief 10-11 introduction to the sport a) What is Football as a profitable 11-15 business b) The huge amounts of money that 16-17 goes into making this sport a success, players who are paid exorbitant amounts as salaries per week 2) MAIN BODY Concentrating on Arsenal Football 17 Club(A.F.C.) a) History of Arsenal Football Club 17-19 b) Current Successes of the Club(last 19-24 decade) and information about the board of directors and other personnel Research methodology 3) Arsenal football club improves the 25-38 Match day experience for 60,000 fans with integrated it management. (Administration) 4) Managing of Finances and 38 administration at Arsenal Football Team Sponsors- Commercial Partners- 9 MANAGING ARSENAL FOOTBALL CLUB Club a) Structure of finance at the Club 38-41 b) Main sources of 41-46 finance(INCOMES) -Transfer income -Participation income from various competitions like the Barclays Premier league, UEFA Champions League, F.A. Cup -Subscription fees from Arsenal T.V. Online -Merchandise Income -T.V. rights -Shirt sponsor/Stadium Sponsorship(EMIRATES) income c) Main sources of EXPENSES 46-51 -Players and Manager/coaches salaries -Repayment of loan for the Emirates Stadium A final sum up of Arsenal¶s finances for the last year as compared to other top clubs d) Testing the Hypothesis 52 5) CONCLUSION 52 6) BIBLIOGRAPHY 53 7) ANNEXURES 54-62 Team Sponsors- Commercial Partners- 10 MANAGING ARSENAL FOOTBALL CLUB INTRODUCTION The hypothesis for this project is ± ³Success on the pitch (by way of winning trophies and competitions) for a club doesn¶t always guarantee the Success off-the pitch (in terms of financial solvency, excellent management and financial success in terms of profits every year)´ A BRIEF INTRODUCTION TO FOOTBALL AS A µSPORT¶ Association football, more commonly known as football or soccer, is a team sport played between two teams of eleven players using a spherical ball. It is the most popular sport in the world. The game is played on a rectangular grass or artificial turf field, with a goal in the centre of each of the short ends. The object of the game is to score by driving the ball into the opposing goal. In general play, the goalkeepers are the only players allowed to use their hands or arms to propel the ball; the rest of the team usually use their feet to kick the ball into position, occasionally using their torso or head to intercept a ball in midair. The team that scores the most goals by the end of the match wins. If the score is tied at the end of the game, either a draw is declared or the game goes into extra time and/or a penalty shootout, depending on the format of the competition. Map showing the popularity of football around the world. The various shades of green and red indicate the number of players per 1,000 inhabitants. Team Sponsors- Commercial Partners- 11 MANAGING ARSENAL FOOTBALL CLUB GOVERNING BODIES The recognised international governing body of football (and associated games, such asfutsal and beach soccer) is the Fédération Internationale de Football Association (FIFA). The FIFA headquarters are located in Zürich. Six regional confederations are associated with FIFA; these are: y Asia: Asian Football Confederation (AFC) y Africa: Confederation of African Football (CAF) y Central/North America & Caribbean: Confederation of North, Central American and Caribbean Association Football (CONCACAF) y Europe: Union of European Football Associations (UEFA) y Oceania: Oceania Football Confederation (OFC) y South America: Confederación Sudamericana de Fútbol/Confederação Sul-americana de Futebol (South American Football Confederation; CONMEBOL) INTRODUCTION A BRIEF INTRODUCTION TO FOOTBALL AS A µBUSINESS¶ AND SUCCESS OF THE SPORT WORLD-WIDE Article-³The Richest Soccer Teams´ Source- Forbes.com staff, 04.01.05, 3:00 PM ET Soccer is not the most popular sport in the U.S.

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