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Kadar Iklan TV Dan Radio

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Kadar Iklan TV Dan Radio RATE CARD TV DAN RADIO RTM BAHAGIAN PEMASARAN DAN PROMOSI 2021 PAKEJ KAPSUL / PROGRAM PENDEK BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 KAPSUL 1 HINGGA 5 MINIT RM2,000 SIARAN DALAM TERBITAN PROGRAM SEDIA ADA / PROGRAM PENDEK 2 LUAR PROGRAM RM5,000 MAKSIMUM 8 - 10 MINIT TERMA DAN SYARAT ✓ KOS PRODUKSI DITANGGUNG SEPENUHNYA OLEH PENAJA 1 ✓ KANDUNGAN DAN SIARAN BERDASARKAN KEPADA PERBINCANGAN BERSAMA KETERANGAN✓ MESYUARAT PENERBITAN HARUS DILAKSANAKAN ✓ BAHAN SIAP PERLU PATUHI KUALITI SIARAN RTM ✓ TERPAKAI UNTUK SEMUA SALURAN TV ✓ DISKAUN 50% UNTUK SIARAN ULANGAN & LAYAK UNTUK DITAWARKAN ROI ✓ TERPAKAI BERMULA 1 JUN 2020 PAKEJ “HOME SHOPPING” BIL JENIS PAKEJ JUMLAH HOME SHOPPING 1 RM 5,000 – RM 8,000 DURASI MAKSIMA 30 MINIT PER EPISOD SLOT DAN FORMAT TERTAKLUK KEPADA PERBINCANGAN ROI BERGANTUNG PADA JUMLAH PELABURAN (TERPAKAI UNTUK SEMUA SALURAN TV) ➢ HARGA TIDAK TERMASUK 6% SST ➢ SLOT SIARAN TERTAKLUK KEPADA PERSETUJUAN BERSAMA KLIEN & SALURAN TV RTM ➢ ULANG SIAR 50% dan layak mendapat ROI PAKEJ KHAS PENAJAAN PROGRAM SEDIA ADA TERBITAN RTM PAKEJ PENAJAAN RM17,000 TV1 / 10 MALAM / ISNIN INSENTIF MEDIA (ROI) ✓ OPENING X 1 TV1 / 6 PETANG / SABTU ✓ CLOSING X 1 ✓ TVC 30’s INSIDE PROGRAM X 2 ✓ PRODUCT PLACEMENT ✓ CREDIT MENTION ✓ CLOSING CREDIT ✓ KOS PRODUKSI TERTAKLUK PERBINCANGAN TV1 / 10 MALAM / SELASA PAKEJ “SPECIAL SPOT BUY” BAHAN DURASI JUMLAH SPOT KOS / SPOT (RM) JUMLAH PELABURAN (RM) 10 SEC 38 263 INFOGRAFIK + AUDIO 15 SEC 25 400 20 SEC 19 526 10 SEC 22 455 15 SEC 15 667 10,000 20 SEC 11 909 VIDEO 30 SEC 8 1250 40 SEC 6 1667 60 SEC 4 2500 10 SEC 57 263 INFOGRAFIK + AUDIO 15 SEC 38 395 20 SEC 28 536 10 SEC 33 455 15 SEC 23 652 15,000 20 SEC 17 882 VIDEO 30 SEC 12 1250 40 SEC 9 1667 60 SEC 6 2500 SYARAT-SYARAT : • TERPAKAI UNTUK SEMUA SALURAN TV1, TV2 & TV OKEY • AGIHAN SIARAN IKLAN 50% PADA WAKTU PRIMA DAN 50% LUAR WAKTU PRIMA • TEMPOH PELAKSANAAN PAKEJ IKLAN SAH DALAM TAHUN SEMASA • TIADA KELAYAKAN UNTUK PULANGAN PELABURAN (ROI) PAKEJ “SPECIAL SPOT BUY” BAHAN DURASI JUMLAH SPOT KOS / SPOT (RM) JUMLAH PELABURAN (RM) 10 SEC 115 261 INFOGRAFIK + AUDIO 15 SEC 76 395 20 SEC 57 526 10 SEC 66 455 15 SEC 46 652 30,000 20 SEC 35 857 VIDEO 30 SEC 25 1200 40 SEC 19 1579 60 SEC 13 2308 10 SEC 288 174 INFOGRAFIK + AUDIO 15 SEC 192 260 20 SEC 144 347 10 SEC 166 301 15 SEC 115 435 50,000 20 SEC 88 568 VIDEO 30 SEC 62 806 40 SEC 48 1042 60 SEC 33 1515 SYARAT-SYARAT : • TERPAKAI UNTUK SEMUA SALURAN TV1, TV2 & TV OKEY • AGIHAN SIARAN IKLAN 50% PADA WAKTU PRIMA DAN 50% LUAR WAKTU PRIMA • TEMPOH PELAKSANAAN PAKEJ IKLAN SAH DALAM TAHUN SEMASA • TIADA KELAYAKAN UNTUK PULANGAN PELABURAN (ROI) PAKEJ “SPECIAL SPOT BUY” BAHAN DURASI JUMLAH SPOT KOS / SPOT (RM) JUMLAH PELABURAN (RM) 10 SEC 769 130 INFOGRAFIK + AUDIO 15 SEC 512 195 20 SEC 385 260 10 SEC 444 225 15 SEC 307 326 100,000 20 SEC 235 426 VIDEO 30 SEC 166 603 40 SEC 129 775 60 SEC 86 1163 SYARAT-SYARAT : • TERPAKAI UNTUK SEMUA SALURAN TV1, TV2 & TV OKEY • AGIHAN SIARAN IKLAN 50% PADA WAKTU PRIMA DAN 50% LUAR WAKTU PRIMA • TEMPOH PELAKSANAAN PAKEJ IKLAN SAH DALAM TAHUN SEMASA • TIADA KELAYAKAN UNTUK PULANGAN PELABURAN (ROI) PAKEJ SIARAN LANGSUNG BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 SIARAN LANGSUNG 30 MINIT HINGGA 60 MINIT RM 40,000 2 SIARAN LANGSUNG 61 MINIT HINGGA 90 MINIT RM 60,000 3 SIARAN LANGSUNG 91 MINIT HINGGA 120 MINIT RM 80,000 ✓ KOS PRODUKSI DITANGGUNG BERSAMA KLIEN DAN RTM BERDASARKAN PERBINCANGAN 1 ✓ TERTAKLUK KEPADA KELULUSAN KETERANGAN PAKEJ LINTAS LANGSUNG / LIPUTAN BERITA / LAPORAN KHAS BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 LINTAS LANGSUNG 2 HINGGA 5 MINIT RM13,000 – RM20,000 ✓ MENGGUNAKAN KRU RTM ✓ KOS PRODUKSI TERTAKLUK PADA KEPERLUAN ❖ KADAR BAHARU SEWAAN TALIAN TELEKOM UNTUK RUJUKAN SEMASA MEMBUAT ANGGARAN KOS YANG MELIBATKAN PROGRAM SIARAN LANGSUNG(JIKA PERLU). JIKA RTM MENGGUNAKAN FASILITI DSNG ATAU TRANSMISI MELALUI KL TOWER, TIADA KOS UNTUK TALIAN TRANSMII PROGRAM. OLEH ITU, TIDAK PERLU MENGUNJURKAN KOS TALIAN DALAM SEBUTHARGA AIRTIME UNTUK KLIEN. KETERANGAN RERAYAP (CRAWLER) BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 RERAYAP (CRAWLER) 1 KALI RM300 2 RERAYAP (CRAWLER) 30 KALI + 15 KALI RM9000 1 ✓ TIDAK LEBIH DARIPADA 30 PATAH PERKATAAN KETERANGAN PAKEJ “PUBLIC SERVICE ANOUNCEMENT” (PSA ) BIL JENIS PAKEJ JUMLAH 1 PUBLIC SERVICE ANOUNCEMENT (PSA) DURASI 1 MINIT RM 1,000.00 TAWARAN HANYA UNTUK KLIEN AGENSI KERAJAAN SAHAJA (TERPAKAI UNTUK SEMUA SALURAN TV ) ➢ Harga tidak termasuk 6% SST ➢ Boleh masukkan crawler sepanjang slot PROGRAM PERCUMA DENGAN TAJAAN (FOC BERTAJA) BIL DURASI WAKTU NILAI 1 30 MINIT 0600-1800 RM10,000 - RM15,000 2 30 MINIT 1801-0000 RM15,000 - RM20,000 3 60 MINIT 0600-1800 RM20,000 - RM30,000 4 60 MINIT 1801-0000 RM30,000 - RM50,000 5 120 MINIT 0600-1800 RM40,000 - RM60,000 1 KETERANGAN 6 120 MINIT 1801-0000 RM60,000 - RM80,000 ✓ ULANG SIAR SEPARUH HARGA ✓ NILAI TAJAAN TERTAKLUK KEPADA RUNDINGAN PROGRAM BERTAJA KHAS KANAK-KANAK IN-HOUSE BIL DURASI WAKTU NILAI 1 30 MINIT 0600-1200 RM5,000 – RM6,000 2 30 MINIT 1201-1900 RM7,000 - RM8,000 ✓ ULANG SIAR SEPARUH HARGA 1 ✓ NILAI TAJAAN TERTAKLUK KEPADA RUNDINGAN KETERANGAN PROGRAM BERTAJA (SWASTA/IN-HOUSE) BIL DURASI WAKTU NILAI 1 15 MINIT 0600-0000 RM3,000 – RM5,000 2 30 MINIT 0600-0000 RM6,000 – RM9,000 3 60 MINIT 0600-0000 RM10,000 – RM15,000 ✓ HARGA TERTAKLUK UNTUK 1 X SIARAN SAHAJA 1 ✓ NILAI TAJAAN TERTAKLUK KEPADA RUNDINGAN KETERANGAN ✓ MENGGUNAKAN KOS PRODUKSI RTM (IN-HOUSE) PROGRAM BERTAJA (SYNDICATED) BIL DURASI WAKTU NILAI / EPISOD 1 30 MINIT 0600-0000 RM5,000 – RM9,000 2 60 MINIT 0600-0000 RM10,000 – RM18,000 3 90 MINIT 0600 - 0000 RM19,000 – RM25,000 4 120 MINIT 0600 - 0000 RM26,000 – RM35,000 1 ✓ HARGA TERTAKLUK UNTUK 1 X SIARAN SAHAJA KETERANGAN✓ NILAI TAJAAN TERTAKLUK KEPADA RUNDINGAN ✓ TERTAKLUK KEPADA TERMA DAN SYARAT PEROLEHAN PROGRAM PAKEJ CLOCKFACE SALURAN CLOCKFACE KETERANGAN/ SIARAN NILAI (RM) BERITA PERDANA/BERITA TV1 10 SAAT FILMLETS TV2 MANDARIN/BERITA X 30 HARI RM 58,500 TV OKEY TAMIL/BERITA INGGERIS BES TV (ZON K) BIL KETERANGAN 1 TEMPOH PAKEJ 30 HARI 2 BAHAN 10 SAAT FILMLETS 3 INSENTIF 1:1 - SIARAN SELAIN BERITA PERDANA PAKEJ ‘THE MAKING OF..’ (TMO) SALURAN TAJUK KETERANGAN/ SIARAN NILAI (RM) TV1 TV2 1 X TMO (30 MINUTES) THE MAKING OFF (TMO) RM 36,600 TV OKEY 2 X TRAILER (30 SAAT) BES TV BIL KETERANGAN 1 TEMPOH PAKEJ 1 MINGGU 2 NILAI INSENTIF MELIPUTI 8 SPOT X TRAILER 30 SAAT DI LUAR PROGRAM KADAR MEDIA BAHARU (MEDIA SOSIAL RTM) BAHAGIAN PEMASARAN DAN PROMOSI KADAR MEDIA BAHARU (MEDIA SOSIAL) RTM Jenis Iklan Nilai Bil. Alamat URL Format Iklan Jangka Masa Iklan (Saiz) (RM) 1. Facebook JPEG/PNG Banner bersaiz 450 https://www.facebook.com/RadioTe 1080 X 1080 levisyenMalaysia/ 1080 X 607 MP4/MOV Video bersaiz 5 saat hingga 3.00 minit 800 1920 X 1080 HD (KEKERAPAN 1 HARI 2 KALI SELAMA 4 HARI) 2. Twitter JPEG/PNG Banner bersaiz 450 https://twitter.com/RTM_Malaysia 1080 X 1080 MP4/MOV Video bersaiz 5 saat hingga 2.00 minit 800 1920 X 1080 HD 3. Instagram JPEG/PNG Banner bersaiz 450 https://www.instagram.com/rtm_m 1080 X 1080 alaysia/ 1 MP4/MOV Video bersaiz 5 saat hingga 1.00 minit 800 KETERANGAN 1920 X 1080 HD 4. Youtube MP4 Video bersaiz 5, 10, 30 saat, 900 1920 X 1080 HD 1 minit – 3.00 minit * KADAR HARGA BERDASARKAN PASARAN SEMASA KADAR MEDIA BAHARU(PORTAL SALURAN) RTM Jenis Iklan Nilai Bil. Alamat URL Format Iklan Jangka Masa Iklan (Saiz) (RM) 1. TV1 JPEG Banner bersaiz https://tv1.rtm.gov.my/ 690 x 90 450 360 x 422 400 2. TV2 JPEG Banner bersaiz 450 http://tv2.rtm.gov.my/ 690 x 90 3. TV OKEY JPEG Banner bersaiz 400 http://okey.rtm.gov.my/ 900 x 300 pixel 4. Myklik JPEG Banner bersaiz 650 https://myklik.rtm.gov.my/ 2840 x 1400 pixel Resolution: 72 dpi 1 MP4/MOV Fail maksimum 1MB KETERANGAN Video bersaiz 5 saat hingga 1.00 minit 950 1920 x 1080 HD * KADAR HARGA BERDASARKAN PASARAN SEMASA KADAR MEDIA BAHARU(MEDIA SOSIAL) RTM APLIKASI Jenis Iklan Nilai Bil. Alamat URL Format Iklan Jangka Masa Iklan (Saiz) (RM) 1. Aplikasi RTM Mobile JPEG Banner bersaiz 500 https://play.google.com/store/apps/d 900 X 300 pixel etails?id=my.gov.rtm.mobile&hl=en MP4/MOV Video bersaiz 1920 X 1080 HD 5 saat hingga 2 minit 750 2. HBBTV PNG Banner bersaiz 400 General template 320 x 413 pixel Video bersaiz 5 saat hingga 2 minit 700 Minimum: 10MB Maksimum:150MB 3. HBBTV PNG Banner bersaiz 450 Apps Weather 480 x 155 pixel 4. Live Streaming Program Lek Lek Luu…! Facebook dan Youtube MP4 Video bersaiz 15 – 20 saat 900 1 • Banner Motion (Opening) 1920 x 1080 HD KETERANGAN • Banner Motion (Closing) MP4 Video bersaiz 15 – 20 saat 800 1920 x 1080 HD • Breaker MP4 Video bersaiz 5 saat 1000 1920 x 1080 HD Crawler Teks 160 characters 2 KALI PUSINGAN SERENTAK 100 RADIO RATES BAHAGIAN PEMASARAN & PROMOSI Frekuensi FM FM FM FM FM 87.70 92.30 97.50 107.90 88.70 FM FM FM FM FM 88.50 91.10 95.70 102.30 102.90 FM FM FM FM FM 90.30 97.20 95.60 101.90 88.90 FM FM FM FM FM 89.30 102.90 100.90 104.1023 89.90 TAJAAN PROGRAM RADIO KADAR IKLAN – RADIO TEMU BUAL SEGMEN / 10 15 20 30 3 TEMU BUAL 30 MINIT MASA SAAT SAAT SAAT SAAT MINIT 15 MINIT ( Nasionalfm sahaja ) 0600 – 1000 140 210 280 420 735 3,675 7,350 RADIO KLASIK 1001 – 1300 120 180 240 360 630 3,150 6,300 NASIONAL FM 1301 – 1600 120 180 240 360 630 3,150 6,300 1601 – 2000 140 210 280 420 735 3,675 7,350 2001 – 2400 70 105 140 210 368 1,838 3,675 2401 – 0600 30 45 60 90 158 *Segmen/Masa temu bual adalah mengikut perbincangan dengan pihak stesen KADAR IKLAN – RADIO SEGMEN / 10 15 20 30 3 TEMU BUAL TEMU BUAL MASA SAAT SAAT SAAT SAAT MINIT 15 MINIT 30 MINIT 0600 – 1000 110 165 220 330 578 2,888 5,775 TRAXX FM 1001 – 1300 90 135 180 270 473 2,363 4,725 AI FM 1301 – 1600 90
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