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SHOW GUIDE Your Guide to NAMM Show Concerts, Events, Celebrity Appearances and More! Keep Music Education Strong: Let Your Voice Be Heard!

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SHOW GUIDE Your Guide to NAMM Show Concerts, Events, Celebrity Appearances and More! Keep Music Education Strong: Let Your Voice Be Heard! WINTER 2007 PAGE 8 Your Association’s New Consumer Campaign Featuring Musical Artist Gavin DeGraw SHOW GUIDE Your Guide to NAMM Show Concerts, Events, Celebrity Appearances and More! Keep Music Education Strong: Let Your Voice Be Heard! Looking for ways to support music programs in your community? Order your new, FREE SupportMusic Community Action Kit and get started today! The multimedia kit helps you organize community efforts with: -presentation materials -a petition to keep music in schools -brochures -public service announcements -tips to form a local coalition -many items in English and Spanish To affiliate with the SupportMusic Coalition, e-mail [email protected]. To find out more and order your FREE kit, visit the NAMM Idea Center in Booth #5501 or e-mail [email protected]. For more advocacy tools and information, log on to www.SupportMusic.com. TABLE OF CONTENTS 8 Wanna Play? NAMM LAUNCHES NEW CONSUMER CAMPAIGN The association’s new consumer campaign is all about spreading the word about the benefits of making music and driving more customers into NAMM Member retail stores. Retailers can even opt-in on regional promotions, asking local consumers, “Wanna play?” 4 From the President 18 Retail NAMM President/CEO Joe Lamond Independent Retailer Johnny introduces PLAYback’s new look, as Thompson Shares His Thoughts on well an the industry’s new Wanna Ways Other Small Dealers Can Play? consumer campaign. “Survive and Thrive” • Independent Retailers Have a New Voice • 6 NAMM Events 5 Ways to Stay Alive in 2007 • The NAMM Show—It’s Your Show • Opt-in on NAMM Retail Promotions Making the Most of Your Show Days • Timeless Traditions & Modern 22 International Innovation • The NAMM Idea Center NAMM University Makes Its Mark at • NAMM University Breakfast Music China • The World’s Largest Sessions • Meet Me in Austin! Drum Circle Forms in India • International Membership Has Its 10 Music in the News Benefits • NAMM’s New International Music Products in the Media • Members NAMM Sponsors HBO’s The Music in Me Premiere • Oh, Say Did You See? 25 Reps in the Field The Association’s Patriotic Rose 5 Steps Toward a Stronger Parade Float • NAMM Joins with Relationship with Your Retailers Americans for the Arts to Promote Music Making 26 New 8 Domestic Members 12 Washington Watch NAMM Welcomes Its Newest 16 Education Back to Capitol Hill • Members from the United States NAMM Opens the Lines of Communication to Politicians • 28 Music Notes NAMM Takes the Fight for Music NAMM Exhibits at AARP “Life@50+” Education Back to Capitol Hill Expo • NAMM Announces New Board of Directors Nominees • AMC Survey 13 Music Research • RMM Online • New Boys & Girls Music Research in the Spotlight • Club Program Prepares for National School Administrators Think School Debut • NAMM Exhibiting at After- 20 Music Programs Foster Success School Music Conference 14 Commercial 32 Resources Industry Innovator: Brian Judd of This section provides a full listing of 24 Wedgie Products • 5 Ways to Build a NAMM resources that can benefit Bond with Your Dealers • The your business. Industry Bookshelf: The Long Tail by Chris Anderson • Industry Technology Standards in Development 34 Viewpoint What worked for your business in 2006? Three NAMM Members share what helped their companies to move 28 forward over the past year. THE BEAT A Note from the President Wanna Play? Welcome to the recently redesigned you to harvest these new players. This is PLAYback magazine. Our new look reflects your chance to help them pick out an a new strategy in streamlining our instrument, sign them up for lessons and communications to you, NAMM’s Members. keep them engaged in active music making Knowing how busy your lives are, we will so they will visit your store for years to now produce the publication quarterly, come. By adopting a program like this, our supplementing it with quick, individualized industry can take control of its future and e-newsletters that focus on stories specific continue to grow. to your category of Membership: Retail, Commercial, Rep or International. We hope For more on the specifics of the Wanna you like the new PLAYback magazine and Play? campaign and how your company can PLAYback Digital newsletter and, as always, get involved, please turn to page 8. In we welcome your input and suggestions. addition, retailers can learn about other opt-in programs for reaching their local In addition to enhancing communications to customers on page 21. We’ve had a our Members, NAMM is also embarking on great response to these initiatives from an exciting new outreach campaign aimed participating retailers, and I encourage you at the buying public—your potential to join with other proactive dealers in taking customers. Since many of you told us you advantage of these outreach opportunities. wanted a high-profile media campaign that would not only help create more active By reaching out to music makers, but drive them into your Sincerely, the national and music store, the new Wanna Play? initiative is the direct result of your good ideas. local media through a variety With input from our Independent Retail Joe Lamond of public relations Committee and Members across the NAMM President and CEO country, and with the guidance of a vehicles, we hope prominent public relations firm, NAMM to inspire people to created the groundbreaking Wanna Play? make music and campaign with the intention of bringing enable you to music making to the forefront of the American consciousness. By reaching out harvest these new to the national and local media through a players. variety of public relations vehicles, we hope to inspire people to make music and enable Wanna Play? Editorial Director Deborah Brada We do 50 to 60 percent of our business Communications Specialist “in the fourth quarter. We need a summer show Lara Severson so we can make our purchasing decisions. Writer Kymberly Drake Clyde RICHARDSON, AXES MUSIC, FRANKFORT, ILL.” Art Director Stuart Robertson Graphic Designer Megan Nelson Production Coordinator Jonathan Moyer NAMM Executive Committee Dennis Houlihan, Chairman; Chip Averwater, Vice Chairman; Tom Schmitt, Treasurer; Kevin Cranley, Secretary; Joe Lamond, President/CEO NAMM Board of Directors Tom Austin, Russell Beacock, Brian Chung, Rick Drumm, Robert Eastman, Gary Hanser, Wu-Hung Hsieh, Harvey Levy, Susan Lipp, Daniel Marshall, Bryan McCann, Ellen McDonald, William Mendello, Dale Miller, Jerome Murphy III, Bill Reim, Richard Rejino, Jim Rupp, Dean Samuel, Denny Senseney, David Teeple, Mathias von Heydekampf, Craigie Zildjian and NAYMM President Alysha Sides Greevy NAMM Staff Directors Dominique Agnew, Associate Director, Trade Shows; Cathy Beckett, Director of Administration; Judy Dodds, Director of Membership Services; Betty Heywood, Director of International Affairs; Kevin Johnstone, Director of Trade Shows; Dan Kessler, Director of Technology; Mary Luehrsen, Director of Public Affairs and Government Relations; Larry Manley, Chief Financial Officer; Patricia Martin, Chief Operating Officer; Melanie Ripley, Associate Director, Member Contact Center; Scott Robertson, Director of Marketing & Communications; Ken Wilson, Director of Professional Development Governmental Affairs Goldberg & Associates; Nelson, Mullins, Riley & Scarborough LLP Washington, D.C. NAMM PLAYback is published quarterly by NAMM, JULY 27–29, 2007 the International Music Products Association® Inquiries should be sent to: AUSTIN, TEXAS Editor, NAMM PLAYback, 5790 Armada Drive, Carlsbad, CA 92008 Phone: 760-438-8007, ext. 125 Fax: 760-438-7327 AUSTIN CONVENTION CENTER e-mail: [email protected] EVENTS The 2007 NAMM Show—It’s Your Show! MAKING THE MOST OF YOUR SHOW DAYS SEE THE BAND, BE THE BAND! PRE-SHOW PERFORMANCES TIMELESS TRADITIONS & The annual performance of the Fernand L. Each morning at 9 a.m., you can catch MODERN INNOVATION Petiot All-Industry Marching Band will pre-show performances in the convention The Museum of Making Music Focuses on mark the official show opening, as this center lobby, and return again at 5 p.m. Industry Evolution group of your peers parades through the for more music before you take off. Stop A glimpse of recent gallery displays sets lobby and around the exhibit halls. If you by the outdoor stage where bands will be the scene for the Museum of Making want to join in the fun, visit the NAMM playing throughout the day. And don’t Music’s show exhibit, demonstrating its Idea Center (Booth #5501) at 8 a.m. on forget the drum circle outside the philosophy of “tradition as the foundation Thursday, January 18. Bring your convention center on Friday at 5:45 p.m. of innovation.” Stop by Booth #5501 in mouthpiece, and we’ll provide the rest. Come pick up a drum and join in the fun Hall B to learn more about this Rehearsal starts at 8:30 a.m. of this annual NAMM Show event! institution’s role in preserving our industry’s history while welcoming modern A MUSICAL TRIBUTE adaptations—and get a sneak peek of the TO INDUSTRY LEADERS 2007 gallery exhibition schedule. As we do at every NAMM Show, we’ll be paying tribute to the industry members THE NAMM IDEA CENTER we’ve lost during the past year with a Quick Tips for Better Business video montage of photographs and Throughout the show, NAMM University interviews accompanied by a live bagpipe offers a variety of free, focused sessions performance of the Los Angeles Scots Pipe every 30 minutes in the Idea Center Band. Please join us Thursday, January (Booth #5501 in Hall B). All are loaded 18, at 5 p.m. in the convention center with great information in a condensed lobby, where we’ll gather to remember format to maximize your time on the show these industry leaders and friends. floor. Check the Supplement for NAMM U session schedules and descriptions. TAKING CARE OF BUSINESS The NAMM R&B Club, located below the Take Note of the Valuable Information escalator in the lobby of Hall E, provides a Be sure to pick up your FREE copy of the quiet space off the show floor for you to “Idea Book,” available at the Idea Center focus on the business at hand.
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