SHAW MEDIA LAUNCHES TWO DYNAMIC NEW CHANNELS TO CANADA’S LEADING LINEUP OF SPECIALTY BRANDS
FYI™ Launches Fall 2014 with a Contemporary Take on Lifestyle Programming
Crime + Investigation™ Explores the World of True Crime and Justice in December 2014
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For Immediate Release
TORONTO, June 4, 2014 – Shaw Media, home to more specialty channels in the Top 20 than any other broadcaster*, enhances its leading lifestyle lineup with the launch of two new channels, FYI™ and Crime + Investigation™ (CI). The addition of FYI and CI further solidifies Shaw Media’s stronghold on female viewers with its dominant portfolio of specialty lifestyle brands.
“As the media landscape evolves, Shaw Media continues to see success with strong specialty channels focused on offering high-quality, engaging content,” said Paul Robertson, Executive Vice President, Shaw Communications and President of Shaw Media. “FYI and Crime + Investigation are welcome additions to our leading portfolio, further captivating the female demo and providing an even wider selection of programming for our viewers.”
Geared towards a younger, upscale audience, FYI offers contemporary lifestyle programs that spark inspiration, imagination, and innovation amongst viewers. From the fashionable-food-blogger to the adventure-seeking- bookworm, millenials are history’s most progressive social innovators living hyphenated lives in digital domains. With an off-script format engaging this new generation’s multi-faceted lifestyle, FYI hosts a hub of modern lifestyle programming featuring health and wellness and food and fashion. Launches Fall 2014.
Crime + Investigation strives to engage viewers’ minds and crime solving skills, drawing the audience into investigations by offering a behind-the-scenes look at gripping, unforgettable crime stories. Already a strong brand internationally, CI takes viewers on an emotional and thrilling journey into the intricate and suspenseful world of true crime and criminal investigation. Launches December 2014.
Shaw Media owns 6 of the Top 10 specialty programs outside of sports, 4 of which are Canadian**. With the strongest presence in the Top 10 against all competitors in the industry, FYI and CI join a portfolio of 19 leading entertainment brands including HISTORY, Showcase, H2, Slice™, Lifetime, and more.
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Source: BBM Canada PPM data, Total Canada, Broadcast year-to-date (Aug26/2013-May11/2014), AMA(000) *Canadian Specialty Station Ranker, (A25-54, W25-54) **Canadian Specialty Station Program Ranker, 3+ airings, excluding sports stations.
FYI™ and Crime + Investigation™ are operated by Shaw Media.
About Shaw Communications Inc. Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to- home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.2 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.
About A+E Networks A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™ (formerly Lifetime Movie Network®), FYI™, H2™, HISTORY en Español™, Crime + Investigation™, Military HISTORY®, LRW™ (formerly Lifetime Real Women®), A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks’ channels and branded programming reach more than 330 million households in over 160 countries. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.
For media inquiries please contact:
Michelle McTeague Publicist, Slice, FYI, and Twist TV [email protected] 416.966.7724
Laura Hughes Publicity Manager, Lifestyle & Factual Channels, Shaw Media [email protected] 416.967.8169