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Unraveling Aspects of Brazilian Design History Through the Study of 19Th Century Almanacs and Type Specimens

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Unraveling Aspects of Brazilian Design History Through the Study of 19Th Century Almanacs and Type Specimens Design Research Society DRS Digital Library DRS2012 - Research: Uncertainty Contradiction DRS Biennial Conference Series Value Jul 1st, 12:00 AM Unraveling Aspects of Brazilian design History through the Study of 19th Century Almanacs and Type Specimens Priscila L. Farias University of São Paulo & Senac University Center Isabella R. Aragão Federal University of Pernambuco Edna L.O. Da Cunha Lima Pontifical Catholic University of Rio de Janeiro Follow this and additional works at: https://dl.designresearchsociety.org/drs-conference-papers Citation Farias, P., Aragão, I., and Da Cunha Lima, E. (2012) Unraveling Aspects of Brazilian design History through the Study of 19th Century Almanacs and Type Specimens, in Israsena, P., Tangsantikul, J. and Durling, D. (eds.), Research: Uncertainty Contradiction Value - DRS International Conference 2012, 1-4 July, Bangkok, Thailand. https://dl.designresearchsociety.org/drs-conference-papers/drs2012/researchpapers/37 This Research Paper is brought to you for free and open access by the Conference Proceedings at DRS Digital Library. It has been accepted for inclusion in DRS Biennial Conference Series by an authorized administrator of DRS Digital Library. For more information, please contact [email protected]. DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012 Unraveling Aspects of Brazilian design History through the Study of 19th Century Almanacs and Type Specimens Priscila L. FARIASa, Isabella R. ARAGÃOb and Edna L.O. da CUNHA LIMAc aUniversity of São Paulo & Senac University Center bFederal University of Pernambuco cPontifical Catholic University of Rio de Janeiro Abstract Printing with movable type was officially introduced in Brazil in 1808, following the transfer of the Portuguese Court to Rio de Janeiro, opening an important chapter in the story of Brazilian ‘design-before-design’. Little is known, however, about the graphic artifacts produced in the first century of official printing in Brazil, or about earliest printing practices in this country. In particular, almost nothing is known about type founders, type distributors and printing shops active in the country before the twentieth century. In cataloguing and publicizing typefaces (and sometimes also other printing material), type specimens provide a rich source of information about the kinds of letterforms, symbols and vignettes that were considered worthy of being made available for customers, revealing assumptions about public taste and expectations. They also show the kinds of technology available to printers and editors. Nineteenth century Brazilian almanacs, in their turn, were a form of publication in which the main professions and trades were systematically listed, and therefore also provide a rich source of information about the type and printing trade. Through systematic research on primary sources found in libraries and historical archives, in particular almanacs published in Rio de Janeiro and São Paulo, it was possible to map the leading figures of the nineteenth century Brazilian typographic trade. Further research on archives revealed the presence of type specimens, which were then described in terms of their content and informational organization, resulting in a better comprehension of Brazilian typographic taste as a peculiar mix of European and North American influences. This paper presents the research methods and the main findings of this in-progress research. Although the subject of the investigation reported here is geographically and chronologically restricted, the research methods developed should be of relevance to research teams working with early design history in other non-hegemonic countries. Keywords: graphic design, aesthetics, design and society, typography 498 Conference Proceedings Priscila L. FARIAS, Isabella R. ARAGÃO and Edna L.O. da CUNHA LIMA DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012 Introduction Technology for printing with movable type arrived officially in Brazil only in 1808, along with the transfer of the Portuguese Royal Court from Lisbon to Rio de Janeiro, despite a few earlier and unsuccessful attempts during the seventeenth and the eighteenth centuries (Rizzini 1977: 164-175). Little is known, however, about the graphic artifacts Unraveling Aspects of Brazilian design produced in this first century of official printing in Brazil, or about earliest printing th History through the Study of 19 Century practices in the country. In particular, almost nothing is known about type founders, type Almanacs and Type Specimens distributors and printing shops active in the country before the twentieth century. This paper presents the methods and the main findings of an ongoing research project that aims to unravel the history of typography in Brazil, as an aspect of Brazilian graphic Priscila L. FARIASa, Isabella R. ARAGÃOb and memory. Within this context, typography is understood as a central part of graphic or Edna L.O. da CUNHA LIMAc visual design, and design is seen as a facet of the bigger phenomena of culture. The aUniversity of São Paulo & Senac University Center outcomes of this project should contribute to the assessment and preservation of graphic bFederal University of Pernambuco artifacts as part of the country’s historical, artistic and cultural heritage. cPontifical Catholic University of Rio de Janeiro Through systematic research using primary sources found in libraries and historical Abstract archives, and in particular commercial almanacs published in Rio de Janeiro and São Printing with movable type was officially introduced in Brazil in 1808, following the Paulo, it has been possible to map the leading figures of the nineteenth century Brazilian transfer of the Portuguese Court to Rio de Janeiro, opening an important chapter in the typographic trade. Further research in archives revealed the presence of previously story of Brazilian ‘design-before-design’. Little is known, however, about the graphic unknown type specimens, which were then described in terms of their content and how artifacts produced in the first century of official printing in Brazil, or about earliest materials were organized, resulting in a better comprehension of Brazilian typographic printing practices in this country. In particular, almost nothing is known about type taste as a peculiar mix of European and North American influences. founders, type distributors and printing shops active in the country before the twentieth century. Although the research subject of this investigation is geographically and chronologically restricted, the research methods developed and presented here should be of relevance to In cataloguing and publicizing typefaces (and sometimes also other printing material), type research teams working with early design history in other non-hegemonic countries. specimens provide a rich source of information about the kinds of letterforms, symbols and vignettes that were considered worthy of being made available for customers, revealing Research methods assumptions about public taste and expectations. They also show the kinds of technology The study of archives and library pieces as primary sources within the domains of the available to printers and editors. Nineteenth century Brazilian almanacs, in their turn, humanities and social sciences usually focuses only on the verbal contents of such were a form of publication in which the main professions and trades were systematically pieces. The verbal contents of the almanacs and type specimens scrutinized during the listed, and therefore also provide a rich source of information about the type and printing research described here were important in establishing a chronology of facts, as well as trade. in locating and determining the relationships between type producers and users. Through systematic research on primary sources found in libraries and historical archives, However, the visual contents of those items, in particular the typefaces, ornaments and in particular almanacs published in Rio de Janeiro and São Paulo, it was possible to map vignettes reproduced in the type specimens, were essential for understanding influences the leading figures of the nineteenth century Brazilian typographic trade. Further research and trends in early Brazilian typography. on archives revealed the presence of type specimens, which were then described in terms of In terms of its general intention to understand and describe typefaces from earlier eras, their content and informational organization, resulting in a better comprehension of the research presented here is similar to the works of Updike (1922), Kelly (1963), Gray Brazilian typographic taste as a peculiar mix of European and North American influences. (1976), Mosley (1984) and Vervliet (2009), and takes into account the methodology described in Vervliet (2010: 51-58). In terms of the more specific aim of contributing to a This paper presents the research methods and the main findings of this in-progress history of typography in Latin America from a graphic design perspective, it corresponds research. Although the subject of the investigation reported here is geographically and to the efforts of Gravier (2002, 2010, 2011), Henestrosa (2005) and Ares (2011). The chronologically restricted, the research methods developed should be of relevance to methods developed by us included the use of digital tools for data gathering, organization research teams working with early design history in other non-hegemonic countries. and analysis,
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