Post -mortem on broadcasting in eventful election year Historic dissent breaks new ground for broadcast freedom o Nov13 BroadcastingThe newsweekly of broadcasting and allied arts Our 42nd Year 1972

Academy Award Winner!

BEST SONG ( "Windmills Of My Mind ")

... Plus ACADEMY AWARD NOMINATION : BEST ORIGINAL SCORE

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"Excellent. A refreshingly different film, a crackerjack story." - VARIETY Just one of the 30 superb feature films for local telecasting in... UA Showcase 7 United Artists Television T,,,,,,,r,,,,,,,,,,,,,, ,,,,,,,,,,.,,,;.,,,,,,,,,,,,,,.,, rikkt. "WGN? Well, I've lived in Chicago all my lifét. o I've kill of grown up with WGN...To me, it's as much a part of Chicago as I am:'

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Radio (NG N TdEvision NEW WGN Continental Broadcasting Conpa-iy BroadcastingoNov13

CLOSED CIRCUIT 5

FCC's Burch, FTC's Kirkpatrick have no moving plans. AT DEADLINE 6

OPEN MIKE 8

DATEBOOK 8

A case for avoiding that New York-Los Angeles syndrome in advertising. MONDAY MEMO 11 The Monday -after report on a tumultuous election year: Networks make the best of a foregone conclusion; two broadcasters win seats in House and Senate; Nixon outcollects, underspends McGovern in media; NAB, NCTA pony up political funds. LEAD STORY 13 Second- guessing on McGovern campaign favors a harder approach. 18

Good news of billing vs. bad news of regulation high on TVB's agenda. BROADCAST ADVERTISING 21 Fritz in for Martin in top -echelon reorganization at John Blair. 23

The FCC picks away at the renewal logjam. MEDIA 25 A moderate Nick Johnson sings what sounds like his swan song. 26 Promotion is the word for the week as BPA convenes in Boston. 28

CHANGING HANDS 30 Judge Bazelon issues proclamation of emancipation from the fairness doctrine in unexpected dissent to WXUR case. It's a ringing affirmation of what broadcasters have asked for years: Set our people free. PROGRAMING 32

They said it would never last : 14 years later, Bonanza's on the way out. 33 An angry Dick Salant takes after the Democrats for obstructing news. 36

MUSIC 36

CABLE 38

IBEW short -circuits CBS; Jets -Redskins coverage is sabotaged. EQUIPMENT & ENGINEERING 41

FINANCE 42

FATES & FORTUNES 45

FOR THE RECORD 47

Cecil Keftel, his own man at last, makes his move in broadcasting. PROFILE 57

EDITORIALS 58

Published 51 Mondays a year (combined Issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second-class postage paid at Washington and additional offices. Single issues SI. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special delivery, $65 for air mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Sourcebodk $6.50. NEW CITiZEN OF ATLANTA. CEORCIA. Most people are meeting him for the first time on WSB -TV. Meet a member of the Flames, Atlanta's brand new NHL hockey team. He's fast becoming a familiar face around town, thanks to the twenty season games we're televising this year. WSB -TV maintains its leadership as the "major" sports station in town by adding Flames to an already hot schedule. A Communications Service of Coo Broadcasting Corporation COX BROADCASTING CORPORATION STATION&. WSB AM.FM.TV Atlanta. WHIO AM -FM Dayton. WSOC AM -FM -TV Charlotte. WIOD AM WAIA-FM Miami, WIIGTV Pittsburgh, KTVU San Francisco Onklano.

t osed Circ

Rooms at the top? they have been increasin ,on, provide extensive live coverage of I own needs and indeed to -text moon flight. Problem is .partially Though FCC Chairman Dean .port market. On top of that, ,ver questions of editorial control of ma- nothing about his personal p ionalism" has led to volun' erial provided through government page 6), it's said on good aut n mandatory restrictions on agency; real question, though, is CPB's may he tapped for high post ,ortation. role in arrangements. Corporation, which nized Nixon administration. If has in past been catalyst for programing old Mr. Burch should leave Ft onvention pays but not program producer, is seen as manship he has held since ;. getting deeply into role of "programer" generally thought Richard Will tore than five months in advent on this one: Having worked out idea member since January, would b ext convention (March 25 -28) it with NASA, it's now polling stations on chairman. ngton, National Association of their reaction-bypassing Public Broad- Meanwhile, Chairman Bt _asters has completely booked its R casting Service, which has been decision ticketed for 10 -day trip to J2 space. Some 100 exhibitors ha n- maker on selection and scheduling of seminars on telecommunicatior tracted for 60,000 square feet 2 ole programs. and talks with Japanese ma at Sheraton Park and Shorehan els. Both PBS and National Association of ers about their impact on L At $6.00 per foot, it amounts tc zord Educational Broadcasters, accordingly, tronics market. Burch mission $360,000 in income. are fuming over what they regard as quest of U.S. Information Ager usurpation of power by CPB. PBS ex- to leave Nov. 30. (On separate Revival `' ecutive and operations committee -com- arranged by State Department, . f FCC's long-pending proceedings dealing posed of public -TV managers -has taken U.S. broadcasters is in Japan t' ek first initiative; it has protested to CPB as first half of exchange visit w pa- with license- renewal matters -they were be and asked for meeting over "this ap- nese broadcasters; see page 31) initiated in February 1971 -will parent off for another examination by shift in program responsibility ... dusted without prior consultation." Ownership, siphoning commissioners next month. Commission set Dec. 14 as date for consideration of FCC is taking cautious approach to re- proposed guidelines for determining when Didn't choose to run vamping rule barring crossownership of television station's service has earned Last Tuesday's defeat of Iowa Republican television stations and cable systems in "plus of major significance" that will aid Senator Jack Miller raises possibility seat same markets. At most, sources indicate, station in battle for renewal against chal- might have gone to FCC Commissioner commission will adopt some kind of lenger seeking its frequency. Guidelines Nicholas Johnson, if he had run for it as grandfather amendment to protect exist- consist of percentages of service in local, he toyed with doing. Early this year Mr. ing ownerships; rule now requires di- news and public- affairs programing, with Johnson made repeated trips to native vestiture by Aug. 10, 1973. But major percentages tailored to kind of station in- state to take political soundings after Rep- questions remain as to kinds of systems volved (UHF, big -city VHF affiliate, etc.). resentative John Culver (D -Iowa) de- that would qualify for grandfathering. Commission will have to decide first cided against seeking Democratic nomi- Must they have been fully operating by whether it will adopt concept it proposed, nation for Senate. Finally, at news con- particular date (when rule was adopted, then, if so, whether it agrees with me- ference he arranged at mother's Iowa in June 1970, for instance) or would chanics suggested in staff document City home, Mr. Johnson opted out -de- system substantially under construction drafted by Chairman Dean Burch's spe- crying need to "sell bits and pieces of or merely franchised qualify? FCC re- cial assistant, Henry Geller. Commission my integrity to raise the money" (BRoAn- turns to subject this week. on Dec. 15 is scheduled to consider pro- CASTING, March 27). Ultimate winner of In separate matter, commission indi- posed revisions in renewal procedures last week's election, Richard Clark, then cated last week it would approve pro- which are designed to facilitate public emerged from relative obscurity (aide to posals of Trans World Communications participation. Package is work of Dr. Representative Culver) to make Demo- to use telephone lines and of Columbia Barry Cole, consultant to FCC on its cratic race. Pictures to use business -radio channels renewal processes. At time he removed himself from Iowa to transmit movies to New York hotels. senatorial contest, Mr. Johnson said he But at same time, commission instructed Fingers in the wind was committed to serve full term on FCC, staff to draft rulemakings to resolve policy hut "no more" than that. Term ends questions those proposals raise. One BBDO and Carl Ally will be out with next June 30. Prospects are his commit- would be aimed at determining impact on their first public stock issues by end of ment won't be tested beyond original television and cable television of unre- this month. That's word from financial length. stricted use of new technologies, including sources close to both agencies -which multipoint distribution service, private had placed hold on plans to go public Getting ready microwave and telephone lires, to trans- because of sluggish stock market. Moves mit movies on unrestricted basis. could be scrubbed again, however, should National Association of Broadcasters' market reverse its current firming trend. task force on license -renewal legislation Export pinch "That's always the contingency," said is stirring in anticipation of Jan. 3 open- one principal underwriter. ing of new 93d Congress. Chairman Best current estimates of insiders is that Mark Evans, Metromedia, has called foreign sales of U.S. television program- First blood meeting of eight- member committee for ing will total about $85 million this year, Nov. 28 in Washington, hopes to set or about same as in 1971. Total ap- Those watching for first clash between schedule for moves by 60- member re- proached $100 million few years ago, Henry Loomis's revamped Corporation gional and state liaison organization that but since then overseas business has come for Public Broadcasting and other ele- would culminate in push to persuade under variety of pressures. Aside from ments in noncommercial system need wait Congress to act on license -renewal pro- sluggishness of economy in many world no longer. What one source called "total posals. First move, naturally, is to get markets, principal inhibitors are said to war" is developing over proposal that both House and Senate Commerce com- he these: As foreign broadcasters ' and public television, in cooperation with Na- mittees to hold hearings promptly: prog- their local producers have gained experi- tional Aeronautics and Space Administra- nosis is good for that.

Broadcasting Nov 13 1972 5 t Dead lint

No fast upheavals P is drafting alternative ost extreme cases franchises be- olicy goals in communici .tive date of rules need not be expected at FCC, FTC that will be submitted to i ed before March 31, 1977. That in wake of election /ell try to lay out for him w which rules require all systems he ought to go in the lmpliance. At White House: no signs yet trs " certificates were granted to that shakeup will dislodge a TV Cable Company, for sys- Herb Klein, Clay Whitehead Texas and Arkansas; Johnson von't be tough with nels Inc., for system in Franklin, President Nixon's re- election last week ' certificate seekers ,to Corporation, for system in is producing no watershed in career of 1 .s made it clear it will give "lib Pa.; and Tulsa Cable Televi- FCC Chairman Dean Burch, who is er terpretation to what constitutes system in Tulsa. entering his fourth year at commission. "s. tial compliance" in passing on Chairman said on Friday (Nov. 10) that reo for certificates of compliance he has "no tangible plans for a change" froi. able- television systems that re- en in top CPB posts; in his present situation. ceive. ocal franchises before commis- iuestions about future "I never considered myself a lifetime sion's able rules became effective on iic- affairs programs government employe," he said. But he Marchi.al . ion also said there is no basis for recurring Co. fission established policy in or- for Public Broadcasting an- rumors about his plans for departure der, pounced Friday (Nov. 10), in Friday (Nov. 10) new appoint- from commission. wh''aa rt granted application of CATV its top television and radio posi- tio th men are being know what my plans are, so oPioq Kford Inc., proposed operator of promoted from "I don't wit. ranks nobody else does," he said. systten' in Rockford, Ill., for certificate. 'PB -and, significantly, And M)mmission indicated extent of its both ve backgrounds in educational President's plans for sweeping changes broati. .4ting work. libera.ity in four other orders announced in government bureaucracy will not affect Named director of television activities commission. Chairman noted that com- at same time granting certificates. In each case, application was opposed by was Calvin Watson, who has been direc- missioners are appointed for fixed terms. tor of television- station projects. Before He also said he does not expect major television stations. were on grounds coming to CPB two years ago, he spent changes in staff. Oppositions based 20 years with that franchise terms violated commission Washington State Univer- However, chairman was trying to de- sity radio -TV services. termine on Friday whether President's rules in variety of ways -among them, that franchise fees exceed 3 -5% limit; New director of radio activities is request for letters of resignation from Thomas C. Warnock, who has been radio all appointees affected him as chairman, that franchise period extends beyond 15- year standard, and that system had not project manager. He has been with CPB since heads of regulatory agencies serve since .January of this year; before that, at pleasure of President. "If it does affect made significant financial investment be- fore rules became effective. he was general manager of WOSU -AM -FM me, I'll send letter over," he said. Columbus, Ohio, the Ohio State Univer- Federal Trade Commission Chairman Commission found some allegations were As sity stations. Miles W. Kirkpatrick was in similiar without merit. for others, it noted that rules permit processing of Both TV and radio positions were near situation Friday. He said he had not been top of CPB hierarchy under presidency asked for letter of resignation. franchises granted before March 31 even if they do not meet all requirements "so of John W. Macy Jr. Under reorganiza- tion president, Two other government officials whose long as there is substantial compliance." being carried out by new areas of responsibility include broadcast- Henry Loomis, however, they will report who In defining that term, commission said to newly established director of broad- ing have submitted requested letters that when viewed against limited nature are G. Klein, White House Di- casting. That position has yet to be filled. Herbert of franchises and period involved, as well rector of Communications, and Clay T. as its efforts to end "freeze" on cable de- Fact that both men come from educa- Whitehead, director of Office of Tele- velopment, "liberality is clearly called tional world accords with Mr. Loomis's communications Policy. there is no But for." It said requirements of strict com- stated intention to place much greater sign either will leave government soon. pliance for franchises granted before emphasis on that kind of programing. Mr. Klein has said privately he does March 31 could result in unreasonable Meanwhile, activity of CPB board last not intend to make career of politics. But hardships and delays, and could be dis- week raised questions about future pub- those who know him expect that he will service to public. lic- affairs programs. Board authorized go- remain on scene well into next year be- Accordingly, commission said that in ahead on negotiating contracts for most fore considering outside job offers be- programs now on public -TV schedule. lieved headed his way. Mr. Klein, per- Among the missing, however, were sonal friend of President Nixon for 25 Washington Week in Review and A Pub- ABC buys 'Strauss'. . Efforts of Asso- years, left post as editor of San Diego ciated Television Corp. Ltd., London, lic A[Jair, two projects of National Pub- Union to join Mr. Nixon in each of his and its Independent Television Corp., lic Affairs Center for Television. campaigns of past 20 years. New York, to sell The Strauss Family Sources said neither those projects nor Mr. Whitehead said that, subject to mini -series to ABC-TV (BROADCAST- any others have yet been disapproved. President's wishes, he has no plans to ING, Oct. 16) have paid off: ABC an- Stronger action one way or another may leave government. And his activities in- nounced this "high quality limited come when board's program committee dicate intention to remain in post for series" would be shown during 1973, meets Nov. 27. Only public -affairs pro- foreseeable future. at times not yet set. Series, with 90- grams given go -ahead last week are Wall Besides putting finishing touches on minute opening episode followed by Street Week, The Advocates and package of cable- television proposals six one-hour segments, is based on NPACT's 30 Minutes With . . . drafted by high -level administration com- famed Johann Strauss family, with One variable that should also affect mittee for President-he hopes to com- Strauss music played by members of outcome is ultimate disposition of "Lehr- plete work by Dec. 1 -Mr. Whitehead London Symphony Orchestra. er plan" for realignment of public -affairs

Broadcasting Nov 13 1972 6 programing. That proposal, developed women designated; and similar informa- owned by Cox Broadcasting, and ATC in and presented by James Lehrer, public - tion about all persons terminated during new firm called Cox American Communi- affairs coordinator of Public Broadcast- same period. Letters also ask for infor- cations Inc. It would be second largest ing Service, would comsolidate people mation on efforts to recruit blacks and cable firm in country, with more than and money in existing public -affairs sys- women. 525,000 subscribers (BROADCASTING, July tem (while diversifying editorial sources) Stations were culled from list of 77 24). to produce two major public -affairs pro- originally selected by staff for EEO Challenge to deal might also come grams (BROADCASTING, Nov. 6). CPB letters. Others were dropped after com- from Sioux Falls, S.D., CATV operation, board voted to refer that plan to its staff mission felt that standards for selection Sioux Falls Cable Television Inc. Its at- for further study. produced unjust results in some cases. torneys also asked commission for time Stations, whose renewal applications extension to file "pleadings" on merger Recovery for stations will be deferred pending completion of last week. But according to one of firm's inquiry, include 26 AM's, 18 FM's, three lawyers, nature of that filing has not yet if AT &T cuts its bills commercial television stations and two been determined with respect to what for TV network service? educational television outlets. position company will take on merger. Letters constitute second round of what Technically, it is not within FCC's If AT &T succeeds in getting program - authority to deny cable transfer. It can, transmission rate changes it wants is expected to be continuing process of to however, refuse to transfer existing con- (BROADCASTING, Oct. 30, et seq.), will commission examine employment prac- tices of renewal applicants whose annual struction permits, microwave and CARS TV networks share their resultant sav- facilities connected with systems. ings with affiliates? That question is vir- employment reports raise questions about tually certain to come up this week in their compliance with commission EEO rules. places as far apart as La Quinta, Calif., U.S. where NBC -TV officials are meeting First batch went to 30 stations in Penn- dissents, USSR does with their affiliate leaders, and Mauna sylvania and Delaware (BROADCASTING, turnabout as UN passes Kea, Hawaii, where CBS-TV officials are July 31). Thus far, 18 of those have resolution on satellites meeting with theirs. Affiliates note that satisfied commission regarding their em- when AT &T imposed big network -rate ployment practices. Toned -down resolution authorizing hike in 1969, totaling estimated $20 mil- United Nations Committee on Peaceful lion or more per year, NBC and CBS Uses of Outer Space to draft principles both passed large parts of their shares Storm warnings appear governing international satellite broad- along to affiliates through 6.5% reduc- for Cox -ATC merger casting was passed by UN General As- tion in - compensation sembly last Thursday (Nov. 9) by vote station rates Proposed merger of Cox Cable Com- (BROADCASTING, Nov. 24, 1969, et seq.). of 102 to 1. U.S. cast only dissenting munications and American & Network sources last week would only Television vote. There were seven abstentions. Space they were what Communications Inc., two of nation's committee meets next June. say that considering they largest cable -TV firms, appears headed might do, emphasizing that AT &T rate Assembly vote was on resolution as for at least one challenge at FCC. Coali- amended by UN's First on reduction is still far from sure thing. week Committee tion of minority organizations last Politics and Security (BROADCASTING, For ABC-1V and its affiliates, ques- asked commission to extend time for Nov. 6) . Original resolution, introduced tion is somewhat different. Unlike CBS filing objections to deal until Nov. 20. and NBC, ABC network absorbed its by Soviet Union, called for number of Cox Cable and ATC are reported to restrictions on international broadcasting, share of 1969 rate increase for 15 have agreed to such extension. months- between $8 million and $9 mil- including ban on broadcasting into any Specifics of anticipated challenge was country without receiving country's prior lion worth, according to some estimates clear last week. to not In pleadings com- approval (BROADCASTING, Aug. 14). -before putting 6.5% compensation cut mission, coalition, which includes Na- into effect. Question undoubtedly will tional Association for the Advancement USSR had voted against amended ver- arise later this month when ABC -TV offi- of Colored People, Committee for Open sion in UN's first political committee on cials and affiliates' board hold their meet- Media, Black Panther Party and others grounds amendments watered down origi- ing, scheduled Nov. 26 -30 at Dorado (all located on West Coast), claimed nal intent too much, but in surprise move voted Beach Hotel, Puerto Rico. hearing is necessary to determine whether for it in General Assembly. Ob- "over-all implications" of merger would servers attributed turnaround to support serve public interest. Deal would bring given resolution by so- called "Third World" countries - FCC asks 49 stations: together Cox Cable, which is 56.3% fearful of being born Why no women or blacks? barded by U.S. programs and propagan- da if international broadcasting is not Licensees of 49 AM, FM and TV sta- restricted. tions in Washington, Maryland, Virginia Headliners U.S., insisting on free flow of infor- and West Virginia are being queried by mation among nations, objected to impli- FCC this week on their equal- employ- cations in amended resolution that "direct ment opportunity policies and practices. television broadcasting . . . could raise Stations, which were selected following significant problems connected with the staff analysis of their annual employment need to ensure the free flow of com- reports for 1971 and 1972, reported at munications on a basis of strict respect least 10 employes but either no blacks for the sovereign rights of states." or women in their employment or reduc- During debate, Colombian delegate ex- tion in either or both of those categories pressed fear of "an ideological occupation from 1971 to 1972. of the world by the superpowers and their Letters ask licensees to explain how advertising mentality." Similar fear was their employment records are consistent said to be held by many Asian, African with commission's rules barring discrimi- and South American governments. nation in employment. Mr. Fritz Mr. Martin UNESCO General Assembly in Paris Licensees are asked to submit names, Jack W. Fritz, president of Blair Televi- is due to vote later this week on resolu- job titles, departments, starting salary and sion, New York, elected president of par- tion approved by its Commission on Com- starting dates of all persons hired in 12 ent John Blair & Co. He succeeds Fran- munication calling for prior agreement months preceding pay period covered by cis Martin Jr., who resigned as president between countries involved in interna- their 1972 annual report, with blacks and and chief executive officer (see page 23). tional broadcasts (BROADCASTING, Nov. 6).

Broadcasting Nov 131972 7 Squelched: Open Mike® 500 nasty Blacks not listed sponsibility in the fulfillment of their ob- also EDITOR: Re your article on black owner- ligations to their audiences. It would the rallying cry the ship (Oct. 30): My understanding is that appear, from of Amer- rumors ican Association Advertising KJLH(FM) Compton, Calif., is black - of Agencies owned and thus should have been in- . that it fears-and justly so-any fur- cluded in your list [of black -owned sta- ther encroachment of government bodies tions].- -Eric G. Norberg, assistant pro- on advertising. gram director, KMPC(AM) Los Angeles. The point: Normal federal vigilance and constructive criticism is, I believe, (Mr. Norberg's understanding is correct. John Lamar Hill is licensee.) welcomed by all responsible broadcasters, agencies and agency clients alike. EDITOR: As expected, BROADCASTING has However, the regulatory scythe can done another fine job of reporting those swing mighty fast, as we are all aware, activities that are of importance to the with the creation of new federal agencies industry -the Oct. 30 article on black and with Potomac dicta making further ownership. One item to note is that the inroads into -and chaos of-the preroga- list [of black -owned stations] is complete tives of what should be our mutually if it is intended to list only those stations allied professions. -Russell R. Gaudreau, licensed for commercial operation. There Rye, N.Y. are at least six more stations owned and operated by black colleges, including Added information Wllov(FM) [Hampton, Va., noncommer- cial], wcsu(FM) [Wilberforce, Ohio, non- EDITOR: To clarify one point in your ex- commercial], wsHA(FM) [Raleigh, N.C., cellent piece on the "Teachers Guide to noncommercial], WAUC (AM) [Atlanta, Television" spot that the Television In- carrier current], WABT(AM) [Tuskegee, formation Office has prepared (BROAD- WHBF -TV Ala., commercial] and KGRM(AM) [Gram - CASTING, Oct. 23) : Because of the nature "Rumor Control Center" helps cool bling, La., carrier current].- Theodore of its message, it is being offered free to nonmember stations that request it. The the threat of racial violence. S. Ledbetter Jr., president, Urban Com- munications Group, Washington. response has been gratifying. -Bert Grill- Recent racial strife spreading from a er, executive director, TIO, New York. metro area high school forced Sounding off on Manoff Needed information Rock Island mayor Jim Haymaker EDITOR: I read with some annoyance to declare a state of civil emergency Richard K. Manoff's proposal for setting EDITOR: A Committee for the Formation and order a city-wide curfew. aside 10% of a broadcaster's time inven- of a Michigan News Broadcasters Asso- tory in a "bank" for public-service spots ciation has been formed and is currently Alerted to the impending action, (BROADCASTING, Oct. 30). 1 would re- in the process of gathering information the WHBF -TV staff, in cooperation mind Mr. Manoff that the FCC, in its from other state associations on the prob- with the City's Human Relations review of a station's over -all performance lems they faced in forming, bylaws, etc. Commission, organized "Rumor record at license -renewal time, already I would appreciate hearing from anyone covers this important fact. who could supply us with the needed in- Control Center." It is certainly a truism that the air- formation. Bill Winchell, chairman, The Center's battery of telephones, waves belong to the public and that in- Committee for the Formation, wQwQ- manned by WHBF -TV staff and dividual operators have a tremendous re- (AM), 1877 Peck Street, Muskegon, Mich. volunteers, handled nearly 500 citizen calls for accurate and reliable information. Hundreds of nasty, unfounded Datebook ® rumors of burnings, beatings, and murder were thereby effectively squelched by the WHBF -TV "Rumor Control Center," a service recognized Indicates new or revised listing. Nov. 14 -Fall conference, National Association of Broadcasters. Featured speakers: Van Patrick, MBS, by Mayor Haymaker as contributing and FCC Chairman Dean Burch. Hilton Palacio del significantly to the successful This week Rio hotel, San Antonio, Tex. Nov. 14- Broadcast Music Inc. rhythm and blues threatened racial violence. Nov. 3-23--Eighth annual Chicago International Film cooling of Festival. Competition includes television production awards dinner. Rivermont Memphis hotel, Memphis. category. Entry form and fee due Sept. 25, arrival Nov. 14.16-Annual meeting, Television Bureau of We were glad to be of service. of film or tape by Oct. 2. 12 East Grand Avenue, Advertising. Waldorf-Astoria hotel, New York. Room 301. Chicago. 60611. Nov. 14.15- Hearings on drug advertising, sponsored Nov. 12.16- International seminar, Broadcasters Pro- by National Council of Churches. Program Is under motion Association. Featured speakers include FCC supervision of Lawrence Wayman, program consultant, Commissioner Richard E. Wiley: Harold Neal Jr., ABG department o1 drug and alcoholic concerns, united Radio, and Chuck More, Chuck Store Creative Serv- Methodist BOard of Church and Society, and will ices. Statler Hilton hotel. Boston. consist of panel of 10 to hear and interrogate wit- WHBF-TV4 nesses from manufacturing, advertising, lederal agen- meeting Advertising Nov. 13.14-18th annual of cies and consumer groups. Hearst Hell, National It's our habit to help. Research Foundation. Hilton hotel, New York. Cathedral, Washington. Nov. 13.17 -University of Wisconsin- Oshkosh Media Nov. 15 -Los Angeles Advertising Club luncheon Fair '72. Featured speakers: Andy Ferguson, producer, featuring Pulse Inc.'s "Man of the Year" award pre- CBS for the No. 2 market The Electric Company; Dr. Lawrence Lichty, member, sentation to Tom Lowey. Wilshire Hyatt House, Los Governor's Commission on Cable TV: Haywood Hale Angeles. in Illinois -Iowa (Davenport Broun, CBS Sports. Arts and Communication center, Rock Island, Moline & East Moline). WSU -O. Nov. 15.18- Meeting, California CATV Association.

Broadcasting Nov 131972 8 Disneyland hotel, Anaheim. Association of Broadcasters. Daytona Plaza hotel, Nov. 15.18- Annual meeting, Iowa CATV Associa- Daytona. tion. Holiday Inn, The Amendas. Jan. 12 -16- Consumer Electronics Show, sponsored Electronic Nov. 15.18 -Sigma Delta Chi national convention. by Industries Association. To be shown: Bill Gavin's Stotler Hilton, TV. radio, phonograph, tape and audio equipment. Dallas. Conrad Hilton hotel, Chicago. Nov. 18- International Radio and Television Society newsmaker Jan. 25- 27- Annual winter conference, Alabama luncheon featuring John Chancellor of Broadcasters Association. NBC, Walter Cronkite of CBS and Harry Reasoner of All American inn, Auburn. ABC. Waldorf Astoria. New York. Jan. 28.29- Meeting, Oklahoma Broadcasters AsSo- ciation. Lincoln Plaza, Oklahoma City. Nov. 18 -Fall conference. National Association of . AUAL Broadcasters. Featured speaker: FCC Commissioner Jan. 28.31- Annual convention, National Religious Robert E. Lee. Chase Park Plaza hotel, St. Louis. Broadcasters. Washington Hilton, Washington, Nov. 17 -Radio Day, sponsored by Georgia Associa - Jan. 28-31-American Advertising Federation public RADIO lion of Broadcasters. Stouffer's Inn, Atlanta. affairs conference. Statier Hilton hotel, Washington. Nov. 18- Steering committee meeting for formation Jan. 31- Deadline for entries in annual Edwin H. of Michigan News Broadcasters Association. Holiday Armstrong awards for best FM programs broadcast in Inn East. Lansing. 1972. Awards will be presented at National Associa- PROGRAM tion of FM Broadcasters convention, March 22-25 in Washington. Entry forms may be obtained from Ken- Also in November neth K. Goldstein, Room 510. Mudd building, Co- CONFERENCE lumbia University, New York. Nov. 20 -Fall meeting, National Association of Broad- casters radio code board. Regency -Hyatt House. ÇThis year's Conference will Atlanta. February 1973 be held Nov. 30 -Dec. 2 at Nov. 20 -13th annual Station Representatives As- sociation Timebuyer of the Year award luncheon. Feb. 1- Deadline for entries in 41st annual Sigma the Hotel St. Francis in Continental Plaza hotel, Chicago. Delta Chi Distinguished Service Awards contest. Awards are offered for notable performance in print San Francisco. Among those Nov. 21 -Fall conference, National Association of and broadcast journalism. Entry blanks may be ob- Broadcasters. Featured speakers, FCC Commissioner tained tom Sigma Delta Chi, 35 East Wacker Drive. participating will be Richard E. Wiley, and James Harvey (R- Mich.), House Chicago, 60601. Commerce Committee. Regency Hyatt House, Atlanta. R. Feb. 8- 9- Semiannual convention, Arkansas Broad- Buckminster Fuller, one of Nov. 2428 - First Science -Fiction and Fantasy Film casters Association, Ramada Inn, North Little Rock. Convention, sponsored by Fantasy Film Fans Inter- the great men of our time, Feb. 9.11- Annual convention of New Mexico Broad- national (P.O. Box 74868. Los Angeles). Speakers in- whose keynote clude Gene Roddenberry, creator of Star Trek, and casters Association. La Fonda, Santa Fe. address will Stan Robertson, vice president, film programing, NBC Feb. 10.23- National Academy of Television Arts explore the challenge of West Coast. Ambassador Hotel, Los Angeles. and Sciences overseas tour to four African coun- Nov. 28- 29- Meeting, Association of National Adver- tries visiting television installations and cultural sites. changes that faces radio. tisers. Cerromar hotel, Dorado Beach, Puerto Rico. Contact Orbitair International Ltd., 20 E. 46th St., New York, 10017. Federal Communications Nov. 27.28 Forum on TV production issues, in- prime access rule, reruns and runaway Feb. 11- 22- Legislative meeting, Texas Association cluding -time of Broadcasters. -Crest hotel, Commissioner Charlotte T. production, sponsored by New York Chapter, National Sheraton Austin. Academy of Television Arts and Sciences. Moderator: Feb. 13-15- Win1er meeting, South Carolina Broad- Reid will also be a featured Louis Nizer. Participants to include Clay T. White- casters Association. Wade Hampton hotel, Columbia. head, Office Telecommunications Policy. speaker. She will deal with director, of Feb. 13 Convention, National Association the Americana hotel. New York. -16- of Tele- vision Program Executives. Royal Sonesta hotel, New public responsibilities of radio Nov. 2740- Conference, North American Broadcast Orleans. of World Association for Christian Communi- Section Feb. 14-Judging, 1972 -73 Voice of Democracy Schol- programming. cation. Tides hotel, St. Petersburg, Fla. arship. Kansas City, Mo. The three days Nov. 27 - Dec. 2- Annual convention, Radio Televi- of talks and sion News Directors Association. Among principal group discussions will feature speakers: Franklin Kreml. Automobile Manufacturers March 1973 Association; Lyndon L. Pinding, prime minister, Baha- top executives and ma Islands; Philip McHugh, McHugh -Holtman Associ- March 9- 11- Meeting, board of directors, American ates, Washington. Also scheduled: TV workshop, with Women in Radio and Television. Hilton Palacio del administrators from the Edward Godfrey, KGW -TV Portland, Ore., as chairman; Rio, San Antonio, Tex. radio workshop, with George Brown, WOR -AM -FM March 22-25- Annual convention, National Associa- broadcasting and recording New York, as chairman, and management and news tion of FM Broadcasters. Washington. workshop. with Frederick Douglas, WKZO -TV Kalama- industries. We will explore such zoo. Mich., as chairman. Nassau, Bahamas. March 25-28--Annual convention, National Association of Broadcasters. Sheraton Park and Shoreham hotels, topics as the use of radio Nov. 27 - Dec. 2- Annual meeting, National Broad- Washington. (1974 convention will be March 17 -20, cast Editorial Conference, in connection with Radio- Civic Center. Houston; 1975's April 6 -9, Convention advertising by record Television News Directors Association convention Center, Las Vegas, and 1976's March 28 -31, Super - (see above). Among principal speakers will be Repre- dome, New Orleans.) companies, technological sentative Lionel Van Deerlin (D- Calif.); FCC Com- improvements missioner Richard Wiley; Eleanor Applewhaite, CBS in radio's sound, lawyer, Larry Scharff, Washington lawyer; R. Peter 1973 special problems of Straus, WMCA(AM) New York; and Philip Geyelin, May the various Washington Post. Nassau, Bahamas. May 5- Annual Sigma Delta Chi Distinguished formats, and the growing Service Awards Banquet. Omaha. Nov. 28-30- Workshop- seminar on lighting for TV, listener sponsored by Kliegl Bros. Fee Is 5250. Contact: May 13.18- American Advertising Federation annual attraction of FM stereo. Wheeler Baird, Klieg! Bros., 32-32 48th Avenue, convention. Fairmont Roosevelt hotel. New Orleans. We Long Island will concern ourselves, not City, N.Y. 11101. San Francisco. May 18.20 -22d annual national convention, Ameri- Nov. 28 - Dec. 2- Special meeting, Association of can Women in Radio and Television. Americana Bal only with where radio Maximum Service Telecasters, board of directors. Harbour, Miami Beach, Cerromar Beach hotel, Puerto Rico. programming is, but also with Nov. 30 - Dec. 2- Seventh annual Radio Program where it is going. Conference. Featured speakers: FCC Commissioner Major meeting dates in 1972 -73 Charlotte T. Reid, and R. Buckminster Fuller. St. Registration fee Francis hotel, San Francisco. Nov. 12- 16- International seminar, sponsored of $125.00 by Broadcasters Promotion Association. Slane, per person includes Hilton hotel, Boston. two December Nov. 14- 18- Annual meeting, Television Bu- luncheons and the Annual Dec. 1- 2- Practising Law Institute program on "FTC reau of Advertising. Waldorf -Astoria, New York. Awards Banquet. We provide in Action." Speakers will include the following Fed- Nov. 15 -18-Sigma Delta Chi national con- eral Trade Commission officials: Miles W. Kirkpatrick, vention. Slatler Hilton, Dallas. special discounts for small chairman; Robert Pitofsky, director, and Gerald J. March 25- Annual Thein, assistant director (national advertising), both 28- convention, National market, college and non- of FTC's Bureau of Consumer Protection; plus Association of FM Broadcasters. Washington these Hilton hotel, Washington. others from that bureau: Joan Z. Bernstein, assistant commercial radio delegates. to director; Nancy L. Buc, assistant director (educa- Nov. 28- 29- Annual meeting, Association of Registration tion); William D. Dixon, assistant director (rules and National Advertisers. Cerromar Beach hotel, applications are guides); Sheldon Feldman, assistant director (con- Dorado Beach, Puerto Rico. available on sumer credit). Mayflower hotel, Washington. request from Nov. 28 - Dec. 1- Annual Convention, Radio Dec. 7- National Association of FM Broadcasters' Television News Directors Association. Nassau, Conference Headquarters, regional "Seminar for Success." New York Hilton. Bahamas. 114 Sansome Street, Dec. 7-8- Winter meeting, Arizona Broadcasters Asso- Feb. 13 -16, 1973 -Convention, National Asso- ciation. Mountain Shadows, Scottsdale. ciation of Television Program Executives. San Francisco, California 94104. Royal Sonesta Hotel, New Orleans. Dec. 12- Public demonstrations of MCA Inc.'s new color video -disk. Universal studios, Hollywood. March 25.28, 1973-Annual convention, Na- tional Association of Broadcasters. Sheraton - Park and Shoreham hotels, Washington. January 1973 NAB's tall conferences Jan. 9 -12 -Joint board meeting, National Association Nov. 14, 1972, an Antonio, Tex - Nov. I. ffiz, or Broadcasters. Canyon hotel, Palm Springs, Calif. St. Louis; Nov. 21, Atlanta. Jan. 12 -14- Annual midwinter conference, Florida

Broadcaslmg Nov 13 1972 9 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. Irving C. Miller, treasurer. Broadcastingm The newsweekly of broadcasting and allied arts TELEVISION®

Executive and publication headquarters BROADCASTING-TELECASTING building, 1735 DeSales Street, N.W., Washington, D.C. 20036. Phone; 202.638 -1022. Sol Taishoff, editor. Lawrence B, Taisboff, publisher.

EDITORIAL Edwin H. James, executive editor. Donald West, managing editor. Rufus Crater (New York), chief correspondent. Leonard Zeidenberg, senior correspondent. J, Daniel Rudy, assistant to the managing editor. MOST REMOTE ISLAND Frederick M. Fitzgerald, Earl B. Abrams, SEE THE WORLD'S senior editors. YOU MAY NEVER Steve Millard, associate editor. Alan Steele Jarvis, Don Richard, assistant editors. Sandra Bartolina, Ann Cottrell, Carol Dana, Michael Kelly, editorial assistants. BUT...you can be in with the crowds of Pamela Dutton, secretary to the editor. food in SPECIAL PUBLICATIONS buyers Greater Western Art King, director; Joseph A. Esser, associate editor; Jill Newman, editorial assistant. Michigan through WKZO. ADVERTISING Maury Long, general manager. In Greater Western Michigan, WKZO moves David N. Whitcombe, director of marketing. you off the shelf and into the baskets. There are John Andre, Southern sales manager. Gerald Lichiman, classified advertising. Doris Kelly, secretary to the general more than twice as many Kroger and A &P manager.

stores in our area, as compared to the No. 2 CIRCULATION Bill Criger, subscription manager. station. Laurie Endter, Kwentin Keenan, Patricia Johnson, Jean Powers, Shirley Taylor. Avery -Knodel will keep you company, and PRODUCTION WKZO reaches three times as explain the attractive CPM story on WKZO in Harry Stevens, production manager. many counties and 248% more Bob Sandor, production assistant. adults weekly than the nest Greater Western Michigan. station. In fact, WKZO reaches ADMINISTRATION 27% more homes than oll other Irving C. Miller, business manager. Kalamazoo stations combined. The is Dorothy Coll, Sheila Thacker. remotest island Bouvet Oya (formerly Liverpool Lucille DiMauro, secretary to the publisher. Circulation Pulse 1968 Michigan 1,050 Report. Island) with closest land miles away at Antarctica. Station BUREAUS NEw YORK: 7 West 51st Street, 10019. :Netyu2 Gl14 Phone: 212 -757 -3260. RA DIO Rufus Crater, chief correspondent. MOO RALANAZOGRATILF aEER RIFF GRAND RAM David Berlyn, Rocco Famlghetti, senior editors. WON GRANO iiúioKLA U.NArco Lauralyn Bellamy, John M. Dempsey, Michael Mn c Shain, assistant editors. TELEVISION FOR KALAMAZOOAL INKII,TY GRANO .mS.RAIANAaco CIS RADIO Robert L. Hutton, sales manager; Eleanor R. Awry MICHIGAN /:w .IE AND GURATER WESTERN Manning, institutional sales manager; Stan .o.NN /óu: e., N.lionel e.VT.,.nl.li.., sales manager; Susan Hirata, o..Ee .,rkn.d.l, In r.,lu,i.. Soifer, music RAGE TS SIOUX CITY IOWA R Harriette Weinberg, advertising assistants. HOLLYWOOD: 1680 North Vine 1 Street, 90028, Phone: 213 -463 -3148. Please send SUBSCRIBER Morris Gelman, senior correspondent. SERVICE Bill Merritt, Western sales manager. Sandra Klausner, assistant. 1 year $20 TORONTO: John A. Porteous, contributing 2 years $37.50 editor, 3077 Universal Drive, Mississauga, Broadcastingo Ont., Canada. Phone: 416-625 -4400- The newsweekly o( broadcasting and allied arts 3 years $50 Canada Add $4 Per Year Foreign Add $6 Per Year Name Position 1972 -1973 Cable Sourcebook $8.50 (If payment with BROADCASTING magazine was founded in 1931 Company by Broadcasting Publications Inc., using the order: $7.50) title BROADCASTING.-The News Magazine of Business Address 1972 Yearbook $14.50 the Fifth Estate. Broadcast Advertising* was Home Address (If payment with acquired in 1932, Broadcast Reporter in 1933, Telecast. in 1953 and Television in 1961. order: $13.) Broadcasting -Telecasting was introduced in 1946. City State Zip Payment enclosed Bill me BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036

ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address Reg. U.S. Patent Office. including zip cede. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance. cD 1972 by Broadcasting Publications Inc.

Broadcasting Nov 131972 10 Monday Memo

A broadcast advertising commentary from Bruce B. Cox, vice president- director of broadcast programing, Compton Advertising, New York.

Have geographic extremes fits whose work is well above the norm, but whose output is only peripherally ignored and forgotten known. And that's a shame. the people in the middle? As for advertising, I am concerned that those of us who work in the East and West production There is no logic in this statement: Since Coast centers are losing most major television production is done touch with the very people who form the in New York and Los Angeles, it is the majority of our audience. We set up sit- best. Yet tens of thousands of square uations that are unreal to audiences in miles have been condemned because it is the Midwest, the Southeast and the other popular to believe that intelligent life noncoastal areas. For instance, how many ceases west of the Hudson river and east times have we all seen a commercial that of the Santa Monica mountains. centers around the commuter train -man running to catch it, wife meeting it, bridge But unlike many of my colleagues here games on board, bar -car talk, etc. Yet in I to New York, happen believe there the only city I know of in a noncoast is a tremendous amount of intelligence location that makes major use of com- and ability in that amorphous area be- muter trains on a regular basis is Chicago. tween Manhattan and the San Fernando You can bet that the viewer in Peoria, valley. I'd like to say there has been too III., or Shreveport, La., simply does not much of that provincial attitude, and it's associate train commuting with his or her time to hear from the television stations life style. So what we have done is to outside New York and Los Angeles about set up a situation that is within our own their efforts and ideas in the area of pro- frame reference, but not within that duction. of of the one person we most want to reach: To illustrate my point: When a Comp- the customer. And we have the nerve to lion Advertising client, U.S. Steel, was call this "slice -of- life" advertising. faced with the problem of reaching a There is much we at agencies can do number of different publics (opinion lead- to aid the local broadcaster. It does not ers, employes, customers) its solution was always have to be an adversary situation. an unusual, but sound one, for a national A few months ago, in Tampa, Fla., I advertiser. Local -made tailor specials attended a Television Programing Con- were and on -going locally produced series ference meeting. This group, not as well chosen as vehicles by which this far- known as the National Association of sighted client could talk directly to its Television Program Executives, primarily local public in terms and on a level with represents directors from which that public most Bruce B. Cox's career is broadcast in origin. program sta- could readily tions in the South and Southwest. After identify. is It includes service at Avco's WLWT(TV) The key word here "local." the PD's were over their initial astonish- The specials were created to take advan- Cincinnati as a producer- director and assistant director special broadcast serv- ment at having an agency man in their tage of a particular interest in a particular of ices, and at another Avco station, WLWI(TV) midst, quite a bit of very constructive region. All of this effort paved the way discussion following toward better Indianapolis, as assistant to the general occurred, my ques- communication between tions: "What kind of programing are you U.S. Steel and its many publics. manager. He moved directly into advertising in 1965 with Compton Advertising in New looking for? Why? What's wrong with Another Compton client, Jeep Corp., York as a TV account executive. Three years what you have got? Is time banking still is involved in The American syndicating later, he was named a vice president and a viable bargaining point in syndications? Adventure. will This show soon begin associate director of programing and busi- What does prime -time access mean to its second year on stations across the ness affairs, and last October became direc- you ?" The answers i received were very country, but the details of American Ad- tor of broadcast programing, his present helpful to my agency as we continue to venture have put some of our Compton position. define our problems and opportunities in personnel in direct contact with program working for our clients with the local directors at stations in all market sizes broadcaster. and in all regions of the U.S. No reps cesses. One example that I can think of By now you may have gathered that I were in the middle and few national sales was at Avco's wLw-r(rv) Cincinnati, am not so much an agency man as I am managers were involved in the first year. where I once worked as a producer- direc- a broadcaster who is accused by his for- The directors, a program however, had tor. Ruth Lyon's 50 -50 Club was a pro- mer colleagues of being one who went lot to say about how the show was going gram that had built up enormous viewer over to the enemy. Not so. There are gaps and what we could do to boost it the next loyalty. It seemed as if everyone was to be plugged between agency and broad- time around. From the PD's suggestions, watching studio tickets were reserved caster, between people with "national" on a it- lot of new approaches have been culled, three years in advance and even passed their minds and people with "local" on and American Adventure is a better pro- on in wills. Maybe the citizens of Salt their minds. Those of us conditioned to gram for them. Better story lines, better Lake City might not take to Ruth Lyons, think national must try harder to reach, locations, a change in narrative style -all but I'm sure that Salt Lake City must to listen to and to absorb the ideas of have come about because of suggestions have an equally appealing audience - our colleagues who think local, regardless from local station men. The local pro- getter of its own. of their geographical locations. We must gramers, whom we never get to meet I will grant you that not many stations encourage them to talk louder. for they in the general course of advertising -agen- are known to turn out the local, live or have got a lot to say. And we better start cy business, were right on target. live -on -tape product of an Avco group or putting ourselves into their very real And there are still many locally pro- Metromedia or Group W. But my bet is world if our advertising and our program- duced programs that are enormous suc- there are a lot of other equally good out- ing are to communicate genuinely.

Broadcasting Nov 13 1972 11 Money listens.

Just as we thought. We're Number 1 in the best places. A recent research project shows that in high- income areas of Nassau County, Westchester County and Manhattan, more people listen to WQXR than to any other station. Which isn't surprising. They're people who are affluent with educated tastes so they prefer classical music, news, and programs on the arts. Shouldn't this convince you? If you want to reach monied New Yorkers who spend their money on the good things, you have to talk where money listens. Advertise on WQXR. We'll be glad to show you a copy of the research. Just telephone (212) 556 -1181

THE RADIO STATIONS ? OF THE NEW YORK TIMES 1560 AM 96.3 FM STEREO

We're No.1 in the best places. 3 Vol. 83 No. 20

tron covering the period 7 -11 p.m. NYT, the horse race of the networks with 36 TV networks gave CBS an average 19.1 rating and a first calls. three- network share of 42, compared "We knew we couldn't be projecting with 16.2 and 36 for NBC and 9.7 and races before the polls closed [in the states do sharp job 22 for ABC. involved]," he said the day after the elec- In the only local ratings available, the tion. "We decided that was the way to do winner depended on what was measured. it and weeks ago announced that. But with pallid CBS sources cited New York Nielsens I'm totally satisfied with our handling of for the 7 -11 p.m. period, which gave CBS it and with the results." election a 12.8 to NBC's 11.1 and ABC's I1. ABC's format differed from the other But NBC sources cited New York two networks' in that it placed only IBEW strike causes some changes; Nielsens for all the time when all three anchormen Howard K. Smith and Harry initial Arbitrons give nod to CBS networks were covering the elections, Reasoner in the New York studios and 7 p.m. to 1:30 a.m., which showed NBC assigned the rest of its correspondents to The television networks' election -night with a 10.5 to CBS's 10.1 and ABC's remote locations. 9.5. And in Los Angeles, the NBC coverage was as smooth as the Nixon "lt allowed us to get around the coun- landslide it reported, despite a strike that sources said, the Nielsens for the com- mon- coverage period (4 -10:30 p.m. local try more and see the candidates," Mr. led CBS to abandon virtually all of its Sheehan explained. And he seemed heart- remotes and for a time threatened those time) gave NBC a 19.2, CBS 11.7 and ABC 8.4. ened by New York ratings showing the of ABC and NBC as well. three networks closely grouped. It marked All the polls' predictions that President Whatever the ratings, the unduplicated audience apparently was smaller by sev- a 175% rating jump for ABC election Nixon would win big -and the voting re- coverage over its 1968 coverage, he said. turns that showed the beginning eral million viewers than in 1968. NBC from that The labor problems of CBS-TV that he was doing exactly that -robbed the research estimated that 120 million dif- threatened the two networks ( presidential race of and ferent viewers watched some part of the other "Not suspense left the coverage only were our people not going to cross evening dependent on state races on one or more of the net- for excitement. the IBEW picket lines, the can- didates wouldn't do it either," he It was the opposite of the said) were solved by late after- 1968 squeaker between Mr. Nix- noon when CBS agreed to pull on and Senator Hubert H. Hum- most of its remotes for that night. phrey, which kept the networks And ABC's "first big test" with on the air throughout the night. the Vidifont system, which pro- This time they closed up early, jected voting results directly onto NBC at 1:30 a.m. NYT Wednes- the screen (rather than shooting day (Nov. 8) and ABC and CBS off a tote board), caused no at 2 a.m. problems either. "We trained The International Brotherhood Howard (K. Smith) and Harry of Electrical Workers' strike (Reasoner) how to use them for against CBS (see page 41) themselves," he said, "and it threatened earlier in the day to went off without a hitch." disrupt coverage of all three net- In another first, ABC News works when the strikers set tip received vote -tally information picket lines at some remote loca- from Hawaii via satellite, en- tions and members of other un- abling it to project the outcome ions at ABC and NBC refused of the presidential race there at to cross them. Through the Na- 12:14 a.m. NYT. Voting results tional Labor Relations Board, and election -night coverage were ABC and NBC obtained a court ABC News Photo supplied affiliate station KHVH -TV injunction against the striking union. But works. In 1968, the comparable estimate Honolulu and NET Japanese television CBS meanwhile announced after discus- was 142 million. network, via satellite, as well. sions with IBEW that it was voluntarily the audience dropping out of the three Though was apparently CBS -network pool down, and the hours and also canceling all its own remotes ex- of coverage were CBS's coverage was hampered -but by certainly shorter, costs cept those covering President Nixon and appeared to be no means hamstrung -by the strike of up. Coverage costs were estimated at the IBEW workers, which began on Senator George McGovern, and crisis $3.5 million each was averted before air -time. for CBS and NBC and Nov. 3. $3 million for ABC, a total of $10 mil- CBS did pick up McGovern head- Management and supervisory person- lion (BROADCASTING, Oct. 23). In 1968 nel filled in for quarters in Sioux Falls, S.D., and the Re- striking technicians on the comparable total was $8.2 million. election night, as they have publican victory celebration center at the been filling in The highlights by network: since the onset of the walkout. Shoreham Hotel in Washington. It did Election day began a not do a pickup from the Democratic ABC on cloud of un- headquarters the certainty. CBS had planned to have re- at Washington Hilton, Even though ABC -TV's director of mote which was covered by the pool. pickups from numerous locations news, William Sheehan, de- emphasized through use of its own management per- Despite these restrictions, CBS came the projection competition as "not the sonnel, and others from the network pool. out on top in the only national ratings real story of an election" and "a game we But the National Association of Broad- available last week. An overnight Arbi- didn't create," ABC came in second in cast Employes and Technicians, the

Broadcasting Nov 13 1972 13 MOO WOE 33 ELECTORAL vous wax. NEIDES Ta ELECT: 210 631 »or": McGDVVV, 1489419L nos 286 IL334SQ4 361

ABC's Smith and Reasoner CBS's Cronkite NBC's Chancellor and Brinkley union at ABC and NBC, balked at this rely on "a most inadequate substitute," now that Nixon had won and that just arrangement. In addition, McGovern and paused before continuing. about every senatorial and gubernatorial leaders refused to allow CBS crews into "I was the substitute," he said, "and race was wrapped up. Shriver and Mc- a news conference, and Democratic Chair- I'm sure we would have been from 25% Govern had already spoken, and Nixon man Jean Westwood asked CBS to stay to 50% better if Bill had been there." was just about to give his victory speech. away from Democratic events. Earlier, He said he was not aware of any cru- And also most of our local stations had Senator McGovern and Vice President cial fluffs that may have occurred and important stuff going on, so we told them Agnew canceled scheduled appearances said proceedings came off as expected. they could have the 1 :30 to 2 o'clock on CBS's Face the Nation, because of the CBS News's plan, he explained, was to period to give their summaries." strike. remain on the air until 2 a.m. (EST) and The early signoff didn't save NBC When NABET balked at crossing this timetable was established principally much money, though -it spent rough- picket lines set up by IBEW at remote to accommodate the West Coast stations. ly $3.5 million, which was about what sites, ABC and NBC got an injunction He stressed that CBS News did not at- it had planned. through the NLRB. But CBS, following tempt to "get there first" with projections discussions with IBEW, canceled most of on the contests, saying: "We have had its remote plans, settling for pickups in- traditionally a conservative stance." He Radio plays its special role volving President Nixon and Senator said that because of this approach, none as television goes for broke McGovern. of its projections last Tuesday had gone on election -night coverage CBS issued a statement explaining its awry. action: "We won't indulge in any immediate Network radio coverage of election night "The decision has been made out of post -mortems on our coverage," he said. was provided by a considerably leaner concern that carrying out the planned "We're all a little tired now. But as time staff than television. remotes from a number of locations goes on, we'll be looking into what we ABC Radio News, with a 75 -man staff, using management crews might lead to have done." began its live reports at 7:06 p.m. and union activity which would seriously in- provided continuous reports until 12:45 terfere with election -night coverage on NBC a.m. Anchormen were Don Gardiner, ABC and NBC, if not on CBS. Although "I've been around elections since 1948, Bob Walker, Bill Diehl and Tim O'Don- we have the capacity to conduct these and this year's was probably the most nel for the American Contemporary, remotes, if the price to the public is sub- placid of them all, with fewer hitches American Information, American Enter- stantial curtailment of the flow of in- than ever before." tainment and American FM Networks, formation, then the price is too dear. We The speaker was Reuven Frank, presi- respectively. Other ABC News corre- are therefore confining our remotes to dent of NBC News, and he was reflecting spondents participating in the coverage the two presidential candidates. Subject his conviction that NBC had delivered "a were Merrill Mueller, Jerry Landay, Duff to these restrictions, we will cover the very good program -we were crisper Thomas, Bill Downs and commentator news as fully and completely as we than CBS and ABC, and we gave off a Louis Rukeyser. can." lot less wind than the other two." CBS Radio supplied election coverage Afterwards, CBS News President NBC started its coverage on its nightly from 6:33 p.m. to 2:06 a.m., remaining Richard Salant referred to the super- news program at 6:30 NYT, with John on the air for 33 minutes of each hour visory and management personnel that Chancellor announcing that the net- and switching to local stations for the re- substituted for striking engineers and work's key election precincts were pro- mainder of the time. The anchormen technicians as "the real heroes" of the jecting a Nixon win in three states: Ken- were Dallas Townsend and George Her- CBS coverage. tucky, Indiana and Tennessee, and that man. Hal Walker and Ike Pappas re- "They did a wonderful job," he ex- with 1% of the popular vote counted, ported on developments in Washington claimed. "And I can say that -because Mr. Nixon had a 65 %- to -34% lead over and Connie Chung was in Sioux Falls, they don't work for me." Senator McGovern. S.D. Mr. Salant's evaluation of CBS News's NBC claimed to beat the other two Anchormen Russ Ward and Peter coverage was that it "was quite good, networks in projecting Mr. Nixon as the Hackes presided over NBC Radio News's under the circumstances," but he said he winner when its tote board -at 8:30 - election -night package, which started at preferred that viewers and professional showed him with 277 electoral votes 7 p.m. and wound up at 12:45 a.m. critics make the judgment. He conceded (270 were needed for election) to Sena- Michael Maus covered Senator McGov- that the paucity of remotes cut down on tor McGovern's three. ern in Sioux Falls. Reports from Wash- the change of pace and the diversity, NBC also claimed firsts in its projec- ington were provided by Wilson Hall, saying: "We would love to have brought tions of 14 Senate races, four guberna- Paul Duke, Richard Valeriani, Alvin in George Wallace and Sargent Shriver torial races, 32 state presidential contests, Rosenfeld and Carl Stern. Analysis was and others but we just couldn't." and the presidential figures for the Dis- supplied by Robert McCormick. He also regretted that Bill Leonard, trict of Columbia. NBC went off the air The Mutual radio networks -Mutual CBS vice president and director of news at 1:30 a.m. -which was earlier than Broadcasting System and Mutual Black programing, who usually is "the man in CBS and ABC -because, as Mr. Frank Network- combined their staffs to cover charge" on election night, was absent be- put it: "Shortly after midnight we real the elections, with periodic reports be- cause of illness. Mr. Salant said he had to ized that just about everybody knew by ginning at 7:40 p.m. (EST) and con-

Broadcasting Nov 13 1972 14 When the networks called the winners ABC NBC CBS President Senator Governor President Senator Governor President Senator Governor Alabama R- 8:02p D. 8:04p - R- 7:32p D- 7:50p - R- 7:31p D- 7:44p Alaska R- 1:26a R- 1:19e - No projection No projection - No projection No projection Arizona R-I1:01p - - R- 11:00p - - R- 1:43a - Arkansas R- 9:08p D- 9:02p D- 9:04p R- 8:47p D- 9:11p D- 8:48p R- 9:32p D- 10:O6p D- 9:32p California R- 11:43p - - 11:49p - R- 11:389 - Colorado R- 10:13p No projection - R- 9:52p No projection - R- 11:38p - Connecticut R- 8:42p - - R- 8:25p - - R- 8:31p Delaware R- 8:38p D- 1:015 D- 12:50a R- 8:46p No projection 12:47e R- 8:49p No projection D- 9:13p D. of C. D- 8:32p - - D- 8:OOp - - D- 10:019 - Florida R- 8:32p - - R- 7:20p - - R- 7:31p - Georgia R- 7:27p D- 7:35p R- 7:20p D- 8:06p - R- 7:31p D- 8:02p Hawaii R- 12:14a - - - 1:13a - - No projection - Idaho R- 11:01p R- 11:50p - R- 10:14p 1:03e - R- 11:03p R- 12:03a Illinois R- 7:44p R- 7:44p No projection R- 8:02p R- 7:50p D- 12:47e R- 7:51p R- 8:12p No projection Indiana R- 7:OOp - R- 7:O5p R- 6:33p - R- 6:55p R- 6:51p - R- 7:01p Iowa R- 9:52p D- 10:35p R- 9:52p R- 9:30p 10:06p 9:43p R- 10:01p D- 10:10p 10:05p Kansas R- 9:06p R- 9:02p D- 9:05p R- 8:22p R- 8:40p D- 8:50p R- B:39p R- 8:45p D- 8:46p Kentucky R- 7:OOp D- 7:15p - R- 6:29p D- 9:10p - R- 6:42p D- 8:08p Louisiana R- 9:38p D- 10:23p - R- 9:32p 9:50p - R- 9:42p D- 10:07p Maine R- 9:46p D- 1:15a 10:37p 10:51p - R- 10:40p D- 11:50p Maryland R- 8:41p - - - R- 8:19p - - R- 8:35p - Massachusetts D- 9:11p R- 8:52p - D- 9:02p R- 8:40p - D- 9:17p R- 10:08p Michigan R- 9:04p R- 1:35a R- 8:45p R- 9:12p - R- 8:51p - Minnesota R- 1:22e D- 10:16p - 8:32a 9:50p - No projection D -10:13 Mississippi R- 7:21p D- 7:33p - 8:30p D- 7:47p - R- 8:38p D- 10:06p Missouri R- 10:029 D- 10:02p R- 12:40a - D- 12:40a R- 8.48p - D- 12:01a Montana R- 1Á:42p 0- 12:33e D-12:18a R- 11:OOp D- 1:03a 12:47a R- 10:420 D- 1:10e D- 1:048 Nebraska R- 10:17p R- 1:28a - R- 9:52p R- 11:17p - R- 9:43p R- 11:05 Nevada R- 10:30p - - R- 10:14p - - R- 10:33p - New Hampshire R- 8:14p D- 9:43p R- 9:44p R- 8:01p D- 12:58a R- 12:48a R- 10:01p D- 10:14p No projection New Jersey R- 11:01p 0.11:OOp - R- 8:11p R- 8:08p - R- 8:31p R- 8:42p New Mexico R- 9:37p R- 10:20p - R- 12:418 R- 11:06p - R- 9:32p R- 8:42p New York R- 9:32p - - R- 9:18p - - R- 9:20p - North Carolina R- 8:14p R- 11:02p No projectio- R- 8:04p R- 11:05p No projection R- 8:49p R- 9:18p D- 12:17a North Dakota R- 9:22p - D- 1:41a R- 8:45p - - R- 8:49p - No projection Ohio R- 9:22p - - R- 6:56p - - R- 7:10p - Oklahoma R- B:45p R- 1:01a - R- 8:359 1:03e - R- 8:49p R- 9:16p Oregon R- 12:04a R- 12.04a -- R- 11:30p R- 12:45a - R- 11:489 R- 11:48p Pennsylvania R- 8:52p - R- 8:22p - - R- 8:36p - Rhode Island R- 11:189 D- 10:20p D- 11:22p R- 12:458 D- 10:40p D-12:47a R- 9:42p D- 9:50p D- 1:23a South Carolina R- 7:44p R- 7:50p - R- 7:309 R- 8:05p - R- 8:04p R- 8:38p South Dakota R- 11:01p 0.10:14p D- 10:13p R- 12:15a 0- 11:05p D- 10:40p R- 9:35p 0- 12:55e D- 10:13p Tennessee R- 9:02p R- 9:02p - R- 6:33p R- 6:45p - R- 7:03p R- 7:43p Texas R- 9:02p R- 9:04p D- 9:OOp R- 8:31p R- 9:14p No projection R- 9:01p R- 9:31p No projection Utah R- 10:39p - D- 10:40p R- 10:11p - D- 10:39p R- 10:33p - 11:05p Vermont R- 8:02p - D- 9:52p R- 7:37p - D- 12:48a R- 7:50p - 0- 10:18p Virginia R- 7:45p R- 11:43p - R- 7:32p R- 11:05p - R- 7:49p R- 9:46p Washington R- 11:40p - R- 1:52a R- 11:50p - No projection R- 11:47p - R- 12:53e West Virginia R- 8:11p D- 8:03p R- 10:37p R- 8:01p 0- 7:50p R- 8:17p R- 8:03p D- 8:12p R- 8:42p Wisconsin R- 10:23p - - R- 9:46p - - R- 9:34p Wyoming R- 10:52p R- 10:52p - R- 9:45p R- 9:50p - R- 11:03p R- 11:03p tinuous coverage running from 9:05 p.m. for re-election. On the minority side, to 1:30 a.m. Operating out of the net- It's status quo there were four seats up, but they were works' Washington headquarters under retained by Senators James B. Pearson the direction of John McCormick, vice in Congress for (Kan.), Robert P. Griffin (Mick), Ted president -news, Mutual used an estimated Commerce Committees Stevens (Alaska) and Howard Baker Jr. 80 correspondents throughout the coun- (Term), who are also members of the try. There were reports from New York, Spong on Senate side, Blanton Communications Subcommittee. San Francisco, San Diego, Sioux Falls, on House side are only casualties; Senator Warren G. Magnuson (D- S.D., and other key locations. two broadcasters, Huddleston (D) Wash.) remains chairman of the Com- Beginning at 8:15 p.m., and continu- and Helms (R), win Congress seats merce Committee, and Senator John O. ing until 1:15 a.m., the Mutual Black Pastore (D -R.I.) chairman of the corn - Network fed five -minute reports, at 15 Results of the 1972 Senate and House munications unit. and 45 minutes past the hour, on the contests failed to tip the balance of power The unsuccessful Senate campaign of election results from the black perspec- in Congress in the Republicans' favor. Representative Ray Blanton (D- Tenn.) tive. The reports were made available to And, by the same token, they will not against Senator Baker creates the first the 63 affiliates of MBN and the 560 effect any substantial changes in the com- vacancy on the majority side of the affiliates of MBS. position of the Senate and House Corn - House Commerce Committee. The 24 In addition, Mutual fed affiliates re- merce Committees. other majority members were re- elected. action reports from its correspondents in The only loss on the Senate Commerce On the minority side of House Com- London, Jerusalem, Moscow and Saigon. Committee was Senator William B. merce, ranking Republican William L. Associated Press reported that its Spong Jr. (D -Va.), who was defeated by Springer (Ill.), did not run for re- election, broadcast wire concentrated this time on Virginia Republican Representative Wil- creating one vacancy and moving Repre- state and regional development, spend- liam L. Scott. A potential candidate for sentative Samuel L. Devine (Ohio) into ing less time on the presidential race, and that committee slot could be the newly the ranking Republican's post. Three said reaction from station clients was elected Democratic senator from Ken- other vacancies were created when Rep- "excellent." tucky, Walter (Dee) Huddleston, presi- resentative Hastings Keith (Mass.) dad UPI Audio provided clients with three dent and general manager of WIEL.(AM) not run again; Representative Fletcher feeds an hour, starting at 8:15 p.m. and Elizabethtown, Ky. Another broadcaster Thompson (Ga.) was defeated in his bid ending at 2:51 a.m. Don Fulsom and who won a Senate seat is Republican for a Senate seat, and Representative Mike Gibbons served as anchormen in Jesse Helms of North Carolina. Mr. John G. Schmitz (Calif.), the American Washington. Reporting on proceedings in Helms is executive vice president of Independent Party's presidential candi- Washington were Ted Shields, Dennis WRAL(TV) Raleigh. date, was defeated in the primary elec- Kahane and Bill Maroney. Pye Chamer- Senator Spong was the only majority tion. A possible choice for one of the layne covered from Sioux Falls. member of the Commerce Committee up vacancies could be freshman Colorado

Broadcasting Nov 13 1972 15 What broadcasters, cable operators gave to campaigns $25,132 contributed by NAB's political- action group; $3,930 by NCTA's committee The political -action committees of the National Association of Broadcasters and the National Cable Television Associa- tion contributed about $25,000 and Victor and vanquished. President Nixon, newly elected for a second term, broke with $4,000, respectively, to the election or tradition to deliver victory speeches from both the White House and the Republican re- election campaigns of Senate and celebration at a Washington hotel. Senator McGovern, however, followed that tradition House candidates. The NAB committee and appeared before disheartened supporters gathered in a Sioux Falls, S.D., hotel to received contributions from many broad- deliver his concession statement. casters, but it was the NCTA committee that contributed the most to incumbents Republican William Armstrong, who is which would have considerably altered on the House and Senate Commerce president of KOSI(AM) Aurora- KOSI -FM existing statutes relating to obscenity, was Committees, with House Communica- Denver. substantially defeated by California tions Subcommittee Chairman Torbert Mr. Keith's departure will create a va- voters. Media representatives, such as H. Macdonald (D- Mass.) coming in for cancy on the House Communications Jack Valenti, president, Association of $1,000, the largest chunk of NCTA Subcommittee and move Representative Motion Picture and Television Producers, funds. Clarence Brown (R -Ohio) into Mr. had waged an intensive campaign against Those were some of the highlights of Keith's former position as ranking mi- the proposition on grounds that it would the three reports on contributions and nority member. authorize the arrest and criminal prosecu- expenditures each committee has filed The House Investigations Subcommit- tion of directors, writers, actors, techni- with the secretary of the Senate and the tee, which had three Democrats and two cians, exhibitors and distributors. clerk of the House, as required under Republicans, now has only three mem- IV the campaign -spending law. bers. Two openings have been created Before and after. Public television The reports of NAB's National Com- (assuming the subcommittee remains at stayed out of the expensive election - mittee for the Support of Free Broad- its five -member level) by Mr. Blanton's night competition and made its con- casting, which collectively cover the defeat and Mr. Springer's departure. tribution to last week's coverage in period from Aug. 15 to Oct. 26, show Representative Harley O. Staggers re- two special broadcasts preceding the committee received contributions mains as chairman of the House Com- and following election day. On Mon- totaling $35,180 and made expenditures merce Committee and its investigations day (Nov. 6), the Public Broadcast- of $25,132, leaving $10,048 cash on unit; Representative Torbert H. Mac- ing Service carried a 90- minute pro- hand. It made contributions to the cam- donald (D- Mass.) continues as chairman gram, Election '72 -As the Voters paigns of House Commerce Committee of the Communications Subcommittee. See It. During that broadcast, Nixon members Goodloe Byron (D -Md.) and In another election development, the and McGovern staff members an- James W. Symington (D -Mo.), as well new governor of Montana is Thomas L. swered questions from an audience as $22,900 to Republican and Demo- Judge, a Democrat, who is former ex- that was designed to represent a cratic congressional and senatorial cam-* ecutive secretary of the Montana Broad- cross -section of the electorate. The paign committees. casters Association. Also, Representative night after the election, a special The filing of NCTA's Political Ac- Alvin O'Konski (R- Wis.), principal hour -long edition of A Public Affair/ tion Committee cover the period June owner of wAEO -TV Rhinelander, was Election '72 analyzed the results 30 to Nov. 2. On June 30, NCTA had defeated in his bid for a 16th term when, from two vantage points. In Zearing, $1,761.78, which it received from the as the result of redistricting, he was Iowa, where the first A Public Affair defunct Political Action Committee of pitted against incumbent Democratic program was produced earlier this Cable Television (PACT). (The cam- Representative David Obey in the seventh year, correspondent Robert MacNeil paign- spending law allowed NCTA to be district. and six citizens who participated in the umbrella organization for the com- programs during the year discussed mittee.) California anchorman Baxter Ward the election and how their views The committee received contributions elected supervisor in L.A. district changed during the campaign. In of $2,748 for a total of $4,509.78, of Washington, correspondent Sander which it spent $3,930.62, leaving an un- Broadcasting was indirectly involved in Vanocur and a panel of experts spent balance of $579.16. In addition to both local and statewide elections in Cali- viewed the election against the back- Mr. Macdonald's campaign, the commit- fornia. Former television anchorman ground of a report, "The State of the tee provided funds for House Commerce Baxter Ward, in probably the biggest up- Nation," to be published early next Committee Democrats John Jarman set in California, unseated incumbent year by an independent research (Okla.), Lionel Van Deerlin (Calif.), Warren Dorn as supervisor of Los An- firm, Potomac Associates. Mr. Symington, W. S. Stuckey Jr. (Ga.) geles County's fifth district, which covers and Senate Communications Subcommit- 2,615 square miles and has a population Reminder. The FCC has advised tee member Ted Stevens (R- Alaska). of more than 1.4 million. It was the sec- broadcast stations and cable -TV Following are contributions and ex- ond try for public office for Mr. Ward, systems that they are required to penditures given in the three reports filed who previously made an unsuccessful at- file, by Nov. 30, reports with the by NAB's committee: tempt to succeed Sam Yorty as mayor of commission on their political- broad- Contributions: Mrs. Doris B. Potter, Los Angeles. Mr. Ward resigned as casting activities during 1972. Re- president, Wilkes Broadcasting Co. anchorman and news director of KHJ -TV ports should include the use of fa- (WKBC -AM -FM North Wilkesboro, N.C.), Los Angeles to run for the Los Angeles cilities by or on behalf of political $300; Richard W. Jencks, Washington County board of supervisors. He also candidates during primary and gen- vice president, CBS Inc., $200; Willard once was news director and anchorman eral- election campaigns for the Walbridge, vice president- corporate af- for KABC -TV Los Angeles. period between Jan. 1, 1972, and fairs, Capital Cities Broadcasting Corp., A statewide initiative, proposition 18, Nov. 7, election day. Houston, $400; Aldo DeDominicis, presi-

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IMP dent and general manager, Central Con- supporter of Senator Mondale, $300; filmmaker, had been producing campaign necticut Broadcasting Co. (LARCH -AM -FM Peter V. Domenici, successful Republi- material for Senator McGovern since New Britain, Conn.), $250; Frank Balch, can candidate for the Senate from New 1960. For the presidential effort, Mr. president and general manager, wJOY- Mexico, $250; Jack Daniels, Mr. Guggenheim hired Independent Media AM-FM Burlington, Vt., $200; William Domenici's Democratic opponent, $250; Services, New York, to handle timebuy- Grant, president, KOAA -TV Pueblo, Colo., Mr. Roush, $100; Senator Claiborne Pell ing, and Dick Gershon, president, handled $400; Daniel W. Kops, president, Kops- (D- R.I.), $100; Senator Stuart Syming- the account. Liz Stevens, wife of American Monahan Communications Inc., New ton,, who was not running for re- election, Film Institute Director George Stevens, Haven, Conn., $200. but whose son, James, was a successful was media coordinator. But it was Mr. Also, Dale G. Moore, chairman, West- candidate for re- election to the House, Guggenheim who engineered the creative ern Broadcasting Corp. (KTFI[AM] -KMVT $50; Mr. Macdonald (D- Mass.), $1,000; strategy, produced the commercials and [TV] Twin Falls, Idaho; KTVM[TV] Butte, Representative John C. Culver (D- Iowa), made the over -all buying decisions. KCAP[AM] Helena, KCFW-TV Kalispell, $100; Mr. Stuckey, $100, and Representa- Most of the early five- minute spots and KOVO -TV Missoula, all Montana); tive James J. Delaney (D- N.Y.), $200. shown in September had been made for $400; Stuart T. Martin Jr., president and the presidential primaries. They were de- general manager, wcAX -TV Burlington, signed to introduce the public to Senator Vt., $200; Paul F. Braden, president and McGovern aides McGovern. They showed him among general manager, Radio Station WPFB small groups of people (factory workers, Inc. (WPFB[AM]- WPBF[FM] Middletown, second guess old people, small- business men, veterans) Ohio), $200; Richard D. Dudley, presi- listening to their complaints, fears and dent, Forward Communications Corp., his air campaign hopes. Mr. Guggenheim also planned a Wausau, Wis., $400; William A. Eck - series of 10 regional talk -a -thons (BRoA- berg, president, Meyer Broadcasting Co. There's now talk that harder spots CASTING, Oct. 30) in which viewers could (KFYR- AM -FM -TV Bismarck, N.D.), $300; should have been started earlier question the senator directly on the air. Charles R. Dickoff, president, WEAQ(AM)- to counter low -key Nixon broadcasts In addition, a series of nine half-hour pro- WIAL(FM) Eau Claire, Wis., $400; Fred grams ran nationally on network TV. Weber, executive vice president, Rust A dispute over broadcast- advertising These half hours included a film biogra- Craft Broadcasting Co., Margate, N.J., strategy among key figures associated phy of the senator that had been pro- $150. with Senator George McGovern surfaced duced for the primaries (it was telecast Richdale Jr., president, Also, James C. last week after he was defeated in the Oct. 1 and Nov. 6), and The Candidate's TV Stations Division. Corinthian Broad- presidential election. The dispute report- Journal, the reflections of the senator on casting Corp., New York, $200; Clair R. edly arose in the closing weeks of the problems facing five Americans he had McCollough, president, Steinman Sta- campaign. met along the campaign trail (seen Nov. tions, Lancaster, Pa., $500; Aaron Rubin, In the aftermath of the election, 1 and 5). These shows were intended to financial executive vice president, NBC Charles Guggenheim, the original archi- emphasize Senator McGovern's compas- Inc., $300; Thomas E. Ervin, executive tect and supervisor of McGovern broad- sion and concern for his fellow Ameri- vice president, NBC Inc., $500; David C. cast advertising, was criticized by others cans -but they did not deal heavily in Adams, board chairman, NBC Inc., $500; who played later roles. Mr. Guggenheim, specific issues. The charge was being Julian Goodman, president and chief ex- who was said to have left on a trip to made, by Republicans and Democrats ecutive officer, NBC Inc., $1,000; Don Israel, could not be reached for com- alike, that Senator McGovern was "fuzzy" Durgin, president, NBC -TV, $500; Rob- ment. His critics accused him of having on the issues. ert D. Kasmire, vice president -public re- extended himself by taking charge of 2, Lawrence O'Brien, NBC $150; H. As early as Oct. lations, Inc.. Theodore production, placement and other details Democratic national campaign chairman, Walworth Jr., president, NBC Television best left to other experts. visit to media con- Stations Division, $200; Dale Ackers, paid a Tony Schwartz, According to the new information, the sultant in New York, to find out whether and KRBC -TV president general manager, dissensions in the McGovern camp oc- would some strong commer- Abilene, Tex., $200. he create curred as the well organized Nixon broad- cials for the McGovern campaign. Mr. Expenditures: Representative J. Ed- cast campaign was proceeding as planned. politi- ward Roush Schwartz (who worked on 29 other (D- Ind.), $200; Representa- Mr. Guggenheim, a Washington -based which were tive Earl F. Landgrebe Tnd.), $100; cal campaigns this year, 25 of (R- was agreeable. In fact, he Mr. Bryon, $200: House Democratic victorious) showed Mr. O'Brien a rough copy of the Congressional Committee, $10,350; Na- It tional Republican "$" spot the Democrats later used. Congressional Cam- with Washington's paign Committee. $6,050; Senator John showed a dollar bill $200; Representa- face toward the camera. A voice -over Sparkman (D- Ala.), not only its tive Ed Edmonson (D- Okla.), unsuccess- asserted the dollar had lost monetary value but its symbolic value as ful candidate for Senate, $200; Mr. the face Symington, Democratic Senatorial well. As the narrator talked, $100; Nixon's face Campaign Committee, $2,000; Republi- dissolved and President can Senatorial Campaign Committee, emerged. $4,500. Mr. O'Brien went back to Washington NCTA Political Action Committee: but could not persuade Mr. Guggenheim Contributions: The only contribution to use Mr. Schwartz. Instead, Mr. Gug- listed was $400 from Paul Puckett, TV genheim produced his own "hard" com- Cable Co., Johnson City, Tex. Amounts mercials, which came to be known as "the under $100 are not required to be in- crawls." On a black screen, white copy cluded in the reports. would crawl up from bottom to top as the Expenditures: Mr. Jarman, $500; voice -over read it. John Stuart, director Wayne Owens, successful Democratic of communications in Mr. O'Brien's House candidate from Utah, $50; Sen- office, characterized these spots as "news- ator Stevens, $200; Mr. Edmonson, $100; paper ads that ran on TV." He felt they Representative William D. Ford (D- were "stuffed" with information the Mich.), $100; Barefoot Sanders, unsuc- viewer could neither absorb nor retain. cessful Democratic candidate for the On Oct. 21, Mr. Stuart met with Tony Senate from Texas, $100; Mr. Van Schwartz and asked him to produce a Deerlin. $100; Senator Walter Mon - Second -guessed. Charles Guggenheim, series of hard -hitting spots for the cam- dale (D- Minn.), $100; Senator Hubert one of many scapegoats to come in the paign. Four days later, at a total cost Humphrey (D- Minn.), who was not run- McGovern campaign, was responsible for of $7,000, Mr. Schwartz had a reel of ning for re- election but was a staunch most of the senator's TV campaign. five 60- second spots ready. Mr. Stuart

Broadcasting Nov 13 1972 18 will." The voice track started repeating campaign. It was staffed by expert ad .. in order to show our goodwill." The men. Peter H. Dailey, president of Dailey camera cut to a long shot of the lone & Associates, a Los Angeles -based agency, woman on the road as a child's voice was president of the November Group; asked: "Does a President know that Phil Joanou, a vice president of Doyle planes bomb children ?" Dane Bernbach, Los Angeles, was execu- The general feeling in Mr. O'Brien's tive vice president; Mike Lesser, a senior office last week was that the Schwartz vice president of Marshalk, New York, commercials were effective but came too was general manager; Bill Taylor, senior late in the campaign. Mr. Stuart told vice president -creative director of Ogilvy BROADCASTING that he thought Mr. & Mather, New York, was creative direc- Schwartz's material should have been on tor; George Karalekas, director of ad- the air early in October. vertising services at Canada Dry, New Liz Stevens, McGovern media coordi- York, was director of media operations; nator, felt the nine half -hour programs Paul Muller, vice president -treasurer of were "the most effective component in Young & Rubicam, New York, was our campaign." When asked why more of director of finance; and Mike Heinrich, these shows were not bought for the on loan from RCA, was in charge of 7:30 p.m. time slot and "roadblocked" sales promotion. In addition, the Republi- (only two were and they received spec- cans hired SFM Media Corp., New York, tacular ratings), she replied: "The sta- and SFM's Stan Moger in particular, to tions were fed up with the 7:30 time. coordinate their spot buying. They just wouldn't clear." She said re- Basking in victory, members of the action from state organizations to November Group said that they would On the winning team. Stan Moger, who the "crawl" commercials was did not have changed any aspect of their Nixon broadcast cam- strong. She bought spot for the not care for the broadcast advertising campaign. Peter paign. Schwartz commercials, saying, "they were rather indifferent." Dailey, president, said they had antici- Mr. Schwartz explained his strategy pated a stronger issues campaign from took the reel to Washington. Reportedly this way: "Guggenheim's campaign as- Senator McGovern: "We were surprised over Mr. Guggenheim's objections, Sena- sumed that McGovern was the issue. My to see them go with the primary ma- spots for na- tor McGovern selected two commercials made Nixon the issue. There terials. They were superb for the pri- tional exposure and two more for re- was no real understanding of media in maries, but too vague for a presidential gional use. One of the national spots was the Guggenheim campaign. The 'crawl' campaign. I had a difficult time under- a series of newspaper head- "Corruption," spots should have been delivered by West- standing what their message was sup- lines depicting controversies surrounding em Union, not broadcast. TV is more posed to be." wheat ITT, Watergate, the Russian deal personal. McGovern could have talked By the time of the Republican con- and others as the voice -over intoned: directly to the President. He could have vention last August, the November Group "This is about corruption. This is about bought a 60- second spot during a foot- had mapped out its over -all game plan: It sabotage. This is about bugging. This is ball game, looked straight into the would run on the President's record in about the White House. And this is how camera and said: 'I'm sorry to interrupt office. It had five -minute spots prepared you stop it." The screen cut to the name the football game, but I know Mr. Nixon on the White House conference on older "McGovern," and the announcer ended: likes football. Mr. Nixon, look me in the Americans, and Richard Nixon's historic "With your vote." eye and tell me why you won't debate trips to China and Russia. It produced The other national spot, "Voting me. I'll even pay for the time if you'll 60- second spots showing the President Booth," was written by Mr. Schwartz's discuss the issues with me.' " discussing issues with various advisers, wife, Reenah. It showed a man in a Mr. Schwartz said Mr. Guggenheim is and it had a general 60- second spot that voting booth trying to make a decision. "an excellent filmmaker." But he added surveyed the Nixon years in terms of His stream -of- consciousness noted that that Mr. Guggenheim made a mistake in Vietnam and the economy. These were others at his office were voting for Presi- taking charge of every aspect of the issue- oriented commercials that showed dent Nixon, but he had a bad feeling media campaign: "In a job like this the President creating policy and giving about doing the same. He reminisced, there's room for a lot of people. What strong opinions. On Sept. 11, Peter Daily "This is the hand that voted for John makes Charlie Guggenheim think he told BROADCASTING: "We've been pre- Kennedy," and, going with his "gut feel- knows all these areas better than any- pared since New Hampshire; and if we ings," he pulled the lever for Mr. Mc- one else ?" John Stuart agreed, saying: end up this campaign overprepared and Govern. "A campaign ought to have a media underspent, we'll be very happy." In addition to the "$" spot, a "Nixon" director who is not involved in producing Meanwhile, former Governor John commercial was selected for regional use. the materials. That's like a player-coach. Connally of Texas organized Democrats The name "Nixon" was the only visual When do you take yourself out of the for Nixon. In August, it hired JFP & on a black screen. The announcer said, game ?" Associates, Duluth, Minn., to handle ad- "People have deep feelings about Presi- By contrast, the Committee to Re- vertising. (Among the agency's accounts dent Nixon," and a string of apparently Elect the President set up a completely is Jeno's [pizzas]. Jeno Paulucci, chair- ad -libbed opinions by men and women self-sufficient agency, the November man of the board, was a heavy contribu- followed: "He was caught in the act of Group, to handle all advertising for the tor to Democrats for Nixon.) JFP and stealing." "The White House is a syndi- the November Group planned an ag- cate." "Prices keep going up." "Four 1i gressive series of spots attacking Senator years and no peace." The announcer George McGovern's position on welfare, ended: "That's exactly why this is brought ' nuos defense spending and what they called to you by the McGovern for President "the McGovern turnaround" on various Committee." issues. It was the Democrats for Nixon One spot the senator felt was too spots that led off the broadcast campaign strong to use had a piece of newsreel for President Nixon, beginning in footage showing a Vietnamese woman October. walking down a dirt road, carrying her Thus the Republican campaign effort dead child. There were sound effects of had two ad agencies and a buying service jets overhead. On the screen was super- plus a supply of issue- oriented spots co- imposed- "Dr. Henry Kissinger/Oct. 25, ordinated and ready to air as early as 1972," as his voice was heard saying, Late -Comer. Tony Schwartz of Environ- August. They held off until October, how- "We have restricted our bombing to mili- mental Media Consultants Corp. and the ever, for several reasons: The President tary areas, in order to show our good- "Voting Booth" spot he created. was already well known to the voters; as

Broadcasting Nov 13 1972 19 President he was a heavy newsmaker and York audience). Other half -hour pro- to the November Group, New York (the didn't need a lot of advertising when pure grams that used only one network re- Nixon campaign's house agency), but news coverage would keep him before ceived under -10 shares of the audience. those funds were unspent as of Oct. 26. the TV audience; Nixon strategists didn't The McGovern -Shriver team also took The Radio Committee to Re -Elect the want a heavy barrage of commercials to frequent advantage of invitations to ap- President provided the November Group create the impression that the President pear on network news shows. Senator with a $900,000 advance, which was also was being "sold ", and, finally, they didn't McGovern appeared on NBC's Today unspent as of Oct. 26. A portion of a want to exhaust their material early in three times and Meet the Press once, previous advance that was not spent the campaign. ABC's Issues and Answers twice, CBS's brought the total unspent funds to $901,- Democrats for Nixon commercials Face the Nation twice and Morning News 886. were conceived to advertise the President with John Hart once. Sargent Shriver ap- The Finance Committee to Re -Elect without appearing to cast him or his party peared on NBC's Today and Meet the the President advanced the November in the role of doing the selling. They Press once each, ABC's Issues and Group $374,792, but only $82,719 of it were aimed at "regular" Democrats who Answers twice, and once each on CBS's was spent, leaving a balance of $292,072. were undecided about whom to vote for Face the Nation and Morning News with The Television Committee to Re -Elect or whether to vote. The effect of this John Hart. By contrast, Vice President the President provided the November appeal, observers feel, may be readable Spiro Agnew appeared once on Meet the Group with an advance of $599,000, of in the results. In the face of a historic Press and Issues and Answers. President which $479,445 was spent. The break- landslide victory for a Republican Presi- Nixon rejected all invitations to appear down for network -television buys: CBS - dent both the Senate and House kept on these programs. TV, $107,023; ABC -TV, $87,143; NBC - their Democratic majorities. The com- TV, $180,679. For network radio: CBS, mercials had dealt specifically with the $9,180; MBS, $14,960; NBC, $8,086. Presidency and had made no pretense of Spending was $47,821 for spot TV; extending the President's coattails to less- Nixon outspends $3,004 for spot radio; another $27,555 er races. was earmarked for spot TV and radio. TV network time for the two main McGovern in total Expenditures by McGovern for Presi- presidential candidates was bought in the dent Inc. for the period totaled $2,822,- following distribution: but not on air 325, of which $2,363,653 was allocated Sixty- second spots on behalf of Presi- to broadcast. The breakdown: $2,350,000 dent Nixon: ABC seven, CBS eight, NBC Over -all bills run nearly double, to Guggenheim Productions, Washington, 25 for a total of 40. but broadcast only two -thirds, for TV and radio time; $6,034 to Inde- Sixty-second spots on behalf of Senator according to latest GAO summary pendent Media Services, New York, for McGovern: ABC one, CBS 13, NBC 22 TV spot; $5,063 to The Colloborative for a total of 36. President Nixon spent nearly twice as Group, Portland, Ore., for TV spot; Five-minute spots for President Nixon: much as his Democratic opponent, Sena- $2,233 to Dowd Bros. & Barton, Boston, ABC 27, CBS 26, NBC 21 for a total of tor George McGovern (S.D.), to gain for TV spot; $153 to WMOn(FM) Wash- 74. another four years in the White House. ington for spots; $170 to WHFS(FM) Five-minute spots for Senator Mc- But he spent only two-thirds of the Mc- Bethesda, Md. (Washington), for spots. Govern: ABC 11, CBS 30, NBC eight for Govern total in communications media. The following network -TV buys came a total of 49. Those were the statistics contained in the out of money provided to Guggenheim Half -hour paid political programs: latest reports filed by the principal Demo- Productions (editing charges are shown 20 at cratic and Republican presidential-cam - Democrats for Nixon: two, Oct. in parentheses) : CBS -TV, $295,696 7:30 p.m. NYT, on ABC -TV, NBC -TV paign committees with the General Ac- ($18,775); NBC -TV, $253,823 ($3,323); and four CBS O &O's, and Oct. 23 (re- counting Office. NBC -TV, $143,506 ($20,642). 7:30 A total of $35,178,792 was broadcast of Oct. 20 program) at spent by Network radio buys amounted to $54,- four committees - p.m. on NBC -TV. GOP after the campaign on NBC and Presi- spending law went into effect last April. 600 CBS, $27,150 on TV Committee to Re -Elect the $7,344 on MBS. dent: two, Nov. 2 at 7:30 p.m. on NBC - Of that amount, $4,392,644 went to com- TV, five CBS O &O's and 120 stations munications media. There were total in- Final reports on receipts and expendi- on spot buys, and Nov. 6 at 8:30, on dividual contributions of $13,506,548 and tures are due from the campaign commit- NBC -TV and ABC-TV. total receipts of $26,646,853. tees on Jan. 31, 1973. McGovern for President: nine, Oct. 1, The McGovern camp spent $18,475,- 8:30 p.m., CBS-TV; Oct. 10, 7:30 p.m., 912 over -all, of which $6,042,204 was CBS-TV and 27 spot buys; Oct. 15, 10 used for communications media. Indi- p.m., NBC -TV; Oct. 20, 10:30; ABC -TV; vidual contributions amounted to $12,- FCC tells Spock: Oct. 25, 7:30 p.m., ABC -TV and NBC - 468,295 and total receipts, $18,703,275. No time due TV, four CBS O &O's and four other spot Just before the election, in the period buys; Nov. 1, 10:30 p.m., NBC -TV; Oct. 17 to Oct. 26, Senator McGovern's But Socialist Workers' Grogan Nov. 3, 10:30 p.m., CBS -TV; Nov. 5, campaign committee spent $2.3 million gets favorable commission ruling 10 p.m., NBC -TV; Nov. 6, 8 p.m., NBC - on television and radio and was $2.7 mil- TV. lion in debt. President Nixon's various Minor-party candidates lost one and won The half -hour programs that ran at committees, on the other hand, spent one in 11th -hour decisions the FCC hand- 7:30 p.m. NYT on Oct. 10 (McGovern), under a half million in broadcast and ed down Monday (Nov. 6) on political - Oct. 20 (Democrats for Nixon), Oct. 25 were over $1 million in the black. An broadcast complaints. The loser was Dr. (McGovern) and Nov. 2 (Nixon) used earlier report by the committees showed Benjamin Spock, Peoples' Party candi- the so- called Treyz plan of purchasing the two parties about equal in TV -radio date for President: the winner, Patricia "local" time through the networks, buying spending (BROADCASTING, Oct. 30). Grogan, Socialist Workers Party candi- more than one network and /or spot buy- The combined summary reports filed date for governor of Illinois. ing in key markets to create a "road- try the major GOP committees showed The commission, on a 5 -to -1 vote, re- block" effect in those markets (all or debts of $1,560,000 for the period but fused to order ABC, CBS and NBC to most stations carrying the same program obligations owed to them totaling $2,- give a half hour of free time to Dr. at the same time). The plan takes its name 682,235, leaving $1,122,235. McGovern Spock on election eve, as requested by from Oliver Treyz, one -time president of for President Inc. had debts of $2,704; the Peoples' Party. The party had main- ABC-TV, who was revealed to have de- 821, but only $124,480 was owed to it. tained that the networks had violated the vised it (BROADCASTING, Oct. 9). These Here are some details of the broad- fairness doctrine by failing to provide four broadcasts received high audience cast- spending patterns of the two parties adequate coverage of Dr. Spock's views shares for political broadcasts, averaging for the Oct. 17 -26 period: during the campaign. in the high 30's and 40's (Democrats for The Media Committee to Re -Elect the But the commission said it lacked the Nixon received a 56 share of the New President provided a $430,000 advance facts to determine whether there had

Broadcasting Nov 13 1972 20 been a fairness- doctrine violation. It said Broadcast Advertising® sales: A TV case study of the Milton the party, which did not submit its com- Bradley Co. by George H. Merritt, its close plaint until the of business on Nov. 2, advertising manager, and a presentation had not not demonstrated that Dr. Spock's by Richard Noll, TVB vice campaign TVB offers look president - was sufficiently "substantial" national sales, of a before -and -after study to render unreasonable the networks' down the road conducted by TVB and Colonial Stores judgment that their coverage was ade- of the food chain's use of television. quate. Briefings on television's gains, Acceptance at the Wednesday luncheon Commissioner Nicholas Johnson, the plus reports of problems ahead of the bureau's "Advertiser of the Year" lone dissenter, said in a separate state- on agenda of annual meeting award will be made by Sears, Roebuck's ment, that the coverage of CBS and NBC this week in New York Gar K. Ingraham, - during City national retail sales the final three weeks of the cam- promotion and advertising manager. His paign-"zero appearances and zero min- utes" The double image of the TV business- talk will be followed by a panel discus- -does not comply with their obli- the good news of burgeoning sion of the fairness doctrine, with panel- gations under the fairness sales and doctrine. the bad news of the broadcast industry's ists Victor Ferrall, Koteen and Burt law The commission, in the other formal problems the theme of this week's firm, Washington; D. Thomas Miller, ruling issued -is on Monday, concluded that 18th annual meeting in New York of the president, CBS Television Stations Di- Ms. Grogan was a legally qualified candi- Television Bureau of Advertising. vision; Storer Broadcasting attorney War- date and, therefore, entitled to free time Norman E. (Pete) ren Zwicky of Washington. Moderator equal to Cash, president of that given her Democratic and TVB, said the Nov. 14 -16 meeting will be Richard Block, vice president and Republican opponents will on CBS's WBBM- look ahead to 1973 as a time when ad- general manager, Kaiser Broadcasting, AM-TV Chicago and KMOX-TV St. Louis. vertiser investments will be rising "well San Francisco. CBS had contended she was not a legally over $4 billion" but with telecasters A closed membership session Wednes- qualified candidate "fac- for governor. ing numerous problems from within and day afternoon will be followed by a re- The commission overruled CBS on a outside the industry." ception and buffet that night. 3 -to -2 vote, with Chairman Dean Burch Meantime, a new report Activities Thursday morning will be and on the work- Commissioners Robert E. Lee and ing woman, that shows her spending more given over to a filmed TVB presentation, Johnson in the majority and Commis- time with television than with any other "The Ups and Downs of Sales "; a presen- sioners Charlotte Reid and Richard E. single medium, is to be distributed tation on computer systems with Jack Wiley at the dissenting. meeting. The report, designed and com- Finlayson, vice president, Broadcasting missioned by the bureau and conducted Computer Services, Colorado Springs; by R. H. Bruskin, research firm, found Jantes Rupp, vice president, marketing, Pre -election questions, that 45% of the time working women Cox Broadcasting, New York; Norfleet complaints swamp FCC spend with major media is devoted to Turner, Data Communications Corp., television. The remaining 55% is spent Memphis. Jack McGrew, executive vice Total of 3,231 hit commission with newspapers, radio and magazines. president and station manager, KPRC -TV during month of October According to the TVB -Bruskin study Houston will be the moderator. Next will radio comes off second to TV but well be the presentation of winning commer- The percent of voters turning out at ahead of the print media. Average daily cials in TVB's fifth annual local com- the polls last week may have been the viewing by working women, it stated, mercials competition. lowest since 1948, but the workload the comes to 88 minutes; daily radio listening The meeting will end with a lunchean political campaigns produced for the FCC to 72 minutes; newspaper reading to 24 Thursday held in conjunction with the staff, in terms of complaints and inquiries minutes and magazine use to 12 minutes. International Radio and Television Society about political candidates' rights and fair- The TVB meeting, at the Waldorf - and featuring a discussion on the election ness- doctrine matters, was the heaviest Astoria hotel, opens with a reception and by John Chancellor of NBC, Walter Cron - ever, by far. dinner Tuesday featuring a speech by kite of CBS and Harry Reasoner of ABC. The commission's complaints and com- Virgil Day, vice president -business en- pliance division, which has primary re- vironment, General Electric Co., on wage sponsibility in such matters, reported it and price controls, energy needs and had received 3,231 complaints and in- ecology, and their effects on broadcasters, FTC told Dry Ban ads quiries during October -more than 10 other businessmen and the public. `speak for themselves' times the 310 that were received in the Wednesday morning events begin with last full month preceding the last presi- a report by Albert J. Gillen, Poole Broad- Bristol -Myers Co. and its advertising dential election, in 1968. The number casting, TVB's board chairman, followed agency, Ogilvy & Mather, have denied handled in October during the off -year by a special award to the Lutheran charges of false TV advertising for Dry campaign of 1970 was 498. Church -Missouri Synod, to be accepted Ban antiperspirant issued last September Over the years, the number of com- by Martin J. Neeb Jr., executive director. by the Federal Trade Commission. plaints concerning candidates' rights has These are to be followed by panel dis- The FTC contended that the demon- grown much more rapidly than those in- cussions of next year's economy and of stration falsely purports to prove that volving fairness matters. In 1968, the spot sales. The economy will be viewed Dry Ban is superior to competing brands. commission received 130 complaints and by trade press editors: Edwin H. James, The agency also charged that, contrary inquiries concerning the equal -time law vice president and executive editor, to the TV commercials, Dry Ban is not and 180 involving the fairness doctrine. BROADCASTING; James O'Gara, vice presi- a dry spray, that it is wet when applied The numbers were 366 and 132 in 1970. dent and editor -at- large, Advertising Age; to the body and that when it dries it And last month, the staff received Norman Glenn, editor and publisher, leaves a visible residue. 2,764 complaints and inquiries concern- Media Decisions, and Sol Paul, editor and Bristol -Myers's response that the com- ing candidates' rights and 467 that in- publisher, TV/ Radio Age. Robert Wie- mercials volved are not false, misleading or de- fairness- doctrine interpretations. gand, WTAF -TV Philadelphia vice presi- ceptive claimed that the demonstration Helping to swell the total concerning dent and general manager, is the modera- is evidence that Dry Ban is what the ad- candidates' rights -although no break- tor. Sales, with a particular look at 1973, vertisement claims it to be. O &M said down was made-was the new campaign - will be discussed by Gene Mitchell, direc- the commercials "speak spending law's for themselves." requirement that broad- tor of marketing, RKO- Television Repre- Both firms casters afford candidates asked the FTC to dismiss "reasonable ac- resentatives, New York, and James R. the complaint which cess" to their facilities. was issued almost Sefert, senior vice president, Peters, Grif- a year after the FTC announced that it Most of the complaints and inquiries fin, Woodward, Chicago. Harvey Speigel. proposed to do so (BROADCASTING, Aug. were received and disposed of by tele- TVB's vice president, sales and market- phone. 30, 1971). As usual in these cases, the The more difficult were answered ing, will moderate. firms and the FTC by letter or in written orders. attempted to negotiate Also slated as part of the session on a consent agreement during that year.

Broadcasting Nov 13 1972 21 radio a very personal, one -to -one medium analysis notes where the specific formats affording an advertiser's message special are listened to by what age groups, citing Radio can have selectivity and individuality." studies issued by the Radio Advertising it ways In moving ahead from this point of Bureau in 1970. both target audience, Ayer outlines program Ayer study finds advantage formats (contemporary top 40, middle of in radio's twin ability to reach the road, standard, good music, classical Business both mass and target audiences and semi- classical, modern country-the group Nashville sound, talk, news, and ethnic affirms need for N. W. Ayer & Son has released an anal- and religion). ysis of radio from the advertising point of According to Ayer, American Research ad substanitation view-exploring also audiences and for- Bureau's April-May 1972 reports showed mats- that finds radio "expansive enough the following dominant formats in each Presidential council members want no to potentially reach every individual with- of the top 10 markets: good music in more government regulation, but urge in its range yet selective enough to zero New York and Los Angeles with six and integrity in consumer advertising in on the smallest specific audience." seven stations respectively obtaining a According to Ayer, radio's greatest 23% and 22% respective share of the "Advertisers must be able to substantiate strength for advertisers and their agen- market; contemporary in Chicago and the truth and accuracy of all claims with cies is "the ability to effectively com- Philadelphia with five stations in each reasonable supporting information." That municate with a target audience." Ayer's market obtaining respective 24 and 23 statement came today (Nov. 13) not analysis, prepared by its media depart- shares; news in San Francisco with two from a government agency, not from a ment, cites available data such as set stations and a 27 share; MOR in Wash- public -interest firm, but from a group of sales (up annually 385% over the total ington, Boston and Pittsburgh with four, advertisers and businessmen who are of 20 years ago), the average house- eight and six stations respectively and members of a presidential council. hold figure of 5.5 radio sets, the $2.3 bil- with respective shares of 32, 41 and 55, That group is the sub -council on ad- lion spent in the U.S. for sets last year, the and one talk station in St. Louis with a vertising and promotion of the National 280% jump in automobile radios (and' 34 share. (Shares in all cases are local Business Council for Consumer Affairs, the 65% use during drive time) and the market share achieved by the highest appointed by President Nixon in 1971. growth of transistor set sales and of FM- rated station reaching total adults for an The sub-council is headed by Robert J. only receivers. average quarter hour of listening, Mon- Keith, chairman and chief executive of- The agency's analysis also points up the day- Sunday, 6 a.m.- midnight.) ficer of the Pillsbury Co., and Archibald high (58 %) score for radio among adult Still other breakouts showing numbers McG. Foster, chairman and chief execu- males who cited the medium as their of stations by format and share of aver- tive officer of Ted Bates & Co. source for morning news, but notes, "the age audience, average hours of listening Earlier this fall, it called on adver- diversified nature of radio, its ease of and demographics by program formats tisers, agencies and TV and radio broad- listenership and portable nature has made are included in Ayer's presentation. The casters to reduce violence in programs and advertising (BROADCASTING, Sept. 25). In the report on advertising substantia- tion, the sub -council emphasized: "It is ,a,N. ` ,a i important that businessmen protect and preserve the integrity of consumer ad- vertising." It recommended against gov- ernment restraints on the advertiser's right of expression in commercial ad- vertising that are not reasonably neces- sary to prevent fraud and deception and to protect the public health. In spelling out 13 guidelines, the sub - council stressed that advertisers sub- stantiate in advance factual claims relat- ing to safety, performance, effectiveness, quality and price. i;ad664.04A iita Among the guidelines advertisers were called, among other things, to word claims "to communicate clearly and ac- curately the realistic scope of the claim "; Because The Plaza has a lot more than just "class." It has the best location to relate performance demonstrations in New York City, right on Central Park South. And enormous, newly decorated closely to claimed consumer benefits; and guestrooms and suites. And all the lively restaurants and clubs that make The to give special consideration to advertis- Plaza New York's favorite playground. ing directed at special audiences, like children, to eliminate confusion. No matter what your demographics are, The Plaza always comes out first -100 % . Last week, the same group issued its report on corporate policies and proce- The Plaza is New York. dures on advertising and promotion. This recommended that the chief executive of- ficer of the corporation involve himself Or in the development of such policies and A SCNESTA HOTEL procedures; that statements in this area should be reduced to writing, distributed Fifth Avenue at 59th Phone (212) PL 9 -3000 St., New York, N.Y. 10019 to all individuals involved in advertising

East of the Miss,soppi Call 800 225.1351 In New Sod CO Can 752.9100 In Montreal. . . Call 511.8458151 and promotion, made available to inter- In Massachusetts Call 808842.1202 In Atlanta . . Call Travel Marketing Assoc. In Toronto . . . cal 416.924 3391 ested outsiders, and be made subject to Call In Create Boston 3546400 4041551008 In London . . Call 01636.5830 continuing review and revision. In Florida Call " lack Hagen 305. 949.7622 Elsewhere in the U.S.. and aller 6 a.m. In Frankfurt . . Call 0611.23.00.91 in the entire U.S. Cali 800.2385000 Chairman of the national council is New Yak, The Plana Boston Ana, Hohl Sonesta Cambridge New Orleans, The Royal Orleans, Royal Sonesta Robert E. Brooker, Marcor Inc. and Hotel Hauston, Hotel Sonesta Hartlord, Hotel Sonesta Montreal, Hotel Rey Biscayne, Fla, Secede HOTELS Montgomery Ward & Co.; co- chairman Beach Hotel Bermuda, Sonesta Beach Hotel Nassau, Sonesta Beach Hotel and Golf Club. is Donald S. Perkins, Jewel Companies Inc.

Broadcasting Nov 13 1972 22 Guard, on Friday (Nov. 17) at 8:30 -10 visit to the West Coast, did not disclose p.m. NYT. To mark the occasion, Don his plans. Hallmark commits Durgin, president of the NBC -TV net- The Blair announcement did not ex- to a TV future work, presented to Mr. Hall a 19- inch -tall plain the reasons for Mr. Martin's resig- obelisk honoring him and his father, Hall- nation as an officer, but it was indicated It pledges $6 million a year mark founder, Joyce C. Hall, "who cared that the parting, while amicable, was over next 10 years for more enough to send America the very best- based on policy differences. of its 'Hall of Fame' specials 100 specials /22 years." It was known that management of the publicly held company had been split Hallmark Cards Inc. expects to spend over the firm's future course. Coincident approximately $60 million to continue with its becoming public in late 1965, its Hallmark Hall of Fame TV series Fritz takes over Blair began a diversification program, over the next decade. Donald J. Hall, buying extensively into the graphics -arts president, made the announcement Thurs- helm at Blair field. Though station representation is day (Nov. 9) at a luncheon given by still the major activity of the company, Differences over firm's goals NBC in New York to honor the series on its contribution to earnings of the busi- understood to have its forthcoming 100th telecast. prompted ness over -all has been decreasing. Martin to resign as "Since the inception of the program president According to sources close to the in 1951," Mr. Hall said, "we've invested company, its executives had subsequently about $50 million in quality television Jack W. Fritz, president of Blair Tele- opted for a policy that would emphasize drama. In the next decade we expect to vision, last week was elected president of broadcast as opposed to an expansion in invest like million John Blair & Co., a pioneer and a leader nonbroadcast activities, and apparently something $60 -more in in the next decade than the last two dec- station representation. it was primarily this issue that led to Mr. ades combined. Rather phasing out Mr. Fritz succeeded Francis Martin Martin's resignation. than who or cutting back, we're increasing our com- Jr., had served as president and chief In station representation, Blair Tele- mitment to quality television drama." executive officer for exactly seven years vision has a Station Division repping 23 (he was elected to the posts in November Mr. Hall, departing from Hallmark's TV stations, and a Market Division rep - 1965). The moves were announced ping an additional 46 TV outlets. The practice of disclosing program plans only Wednesday (Nov. details casting 8), the company not- Blair Radio Division reps 65 AM and 38 after production and have ing that Mr. Martin in resigning been completed, disclosed four produc- had FM stations. The company has Blair stated he was "stepping aside for a new tions that he said are among those plan- Graphics Division and several smaller management team." subsidiaries. ned for 1973 -74. They were "The Coun- was pro- It announced that while Mr. Last summer and again in the fall, Mr. try Girl," by Clifford Odets, to be Martin will continue duced by David Susskind /Talent Asso- as a board member Martin reported to stockholders on a and adviser to the firm, he "will pursue ciates; a musical version of "The Gift of continuing situation in which the graphics other opportunities." Mr. Martin, who division had improved its earnings while the Magi," by O. Henry, also to be pro- left New York last week for duced by Mr. Susskind; "Lisa Bright and an extended the earnings in broadcast representation Dark," an original teleplay adapted from a novel by John Nuefeld, to be produced by Bob Banner Associates on location in Hallmark's home town, Kansas City, Mo., and "The Borrowers," from the books of Mary Norton, to be produced by FCB The Colonel's quote... Productions in association with Charles M. Schulz Creative Development Corp. Hall of Fame's 100th telecast, opening its 22d year on TV, will be "The Hands of Cormac Joyce," starring Stephen Boyd, Colleen Dewhurst and Dominic 'We know advertising as the great diffuser and spreader of new things to the world. Someone has called adver- tising "the Johnny Appleseed" of our society - and that's true. We believe that as the things and systems change in the world, the very management of our society depends on our abilities to spread and distribute things in it. Ad- vertising is the very model of the whole system of dis- tribution.' Dan Seymour. Chairman J. Walter Thompson Company before the 1972 annual meeting of the American Association of Advertising Agencies.

PGA\" Here's to you. Donald (I), J. Hall presi- SELLING MORE IN OUR 41st YEAR dent of Hallmark Cards, accepts obelisk PETERS GRIFFIN WOODWARD. INC. Atlanta Boston Charlotte Chicago Dallas presented by Don Durgin, president of Detroit Los Angeles Minneapolis New York Philadelphia SI. Louis San Francisco NBC -TV, to mark the 100th Hallmark Hall of Fame telecast on NBC -TV, scheduled for Friday night (Nov. 17).

Broadcasting Nov 13 1972 23 had declined (BROADCASTING, Nov. 6, Aug. 7). The company's latest financial BAR reports: television- network sales as of Oct. 22 statement, for the nine months ended last CBS $503,973,200 %); NBC Sept. 30, reported increased earnings and (36.3 $457,954,600 (32.5 %); ABC $432,439,000 (31.0 %)' Total Total revenues over the comparable period minutes dollars last year. week week ended ended 1972 total 1972 total 1971 total Mr. Fritz said he will continue as head Day parts Oct. 22 Oct. 22 minutes dollars dollars of Blair Television. He noted that Vice Presidents Don Saraceno and Oliver T. Monday- Friday Trittler had been brought in from the Sign -on -10 a.m. 92 $ 572,700 3,113 $ 18,586,000 $ 18,746,600 San Francisco and Los Angeles offices, Monday- Friday respectively, in a move to strengthen the 10 a.m. -6 p.m. 1,030 10,164,600 40,710 288,678,500 260,316,900 station division operation in New York Saturday- Sunday 12,985 165,741,300 130,686,400 (BROADCASTING, Nov. 6). Sign -on -6 p.m. 368 8,661,900 Mr. stressed would Monday- Saturday Fritz that priority 59,941,100 be given to shoring up Blair's present 6 p.m. -7 ;30 p.m. 98 2,561,200 3,949 71,922,500 representation business. When WHDH -TV Sunday 12,418,600 . 16,487,900 Boston was shut down by the FCC last 6 p.m. -7:30 p.m. 14 455,300 559 March, Blair Television lost one of its Monday- Sunday 7:30 -11 p.m. 425 25,520.800 16,594 755,847,700 722,394,200 biggest customers. p.m. Monday- Sunday Mr. in 1954 Mr. Martin in Fritz and 11 p.m.- Sign -off 163 3,090,300 6,341 81,172,200 57,069,300 1951 started with Blair as salesmen. Mr. Total 2,190 $51,026,800 84,251 $1,265,642,400 Fritz subsequently became vice president $1,394,366,800 and New York sales manager and then 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. general manager of Blair Television's more with ad- Station Division, a member of the Blair bases for the complaints. Of those corn - vidual consumers dealing board in 1967 and a corporate officer plaints dismissed, the advertisers involved vertising techniques. of product two years ago .as vice president and gen- had submitted adequate substantiation of Animated demonstrations eral manager of broadcasting. Last May, ad claims, NARB said. efficiency should visually demonstrate Mr. Fritz assumed the presidency of But NAD found the use of statistical what's verbally claimed for the product; Blair Television. Mr. Martin advanced to data and survey results questionable in a Challenges of the use of subjective a sales managership in 1961, then became number of cases, and NARB urged that words as "great taste" in advertising vice president Blair Tele- advertisers "be as willing to supply NAD foods cannot be upheld, but advertisers executive of must to claims vision and its president in March 1965, with substantiation as they are to copy be prepared substantiate and, eight months later, president and acceptance departments" at the TV net- that their product tastes "better" than competiting products. John Blair & works, "and as quickly." The board said chief executive officer of interpret Co. that obtaining substantiation "often in- Consumers now the word volves a painstakingly slow interchange "organic" in ads as meaning "naturally of correspondence" grown," "naturally good," "not artificial ": It also said that 36 new complaints the words "environment" and "environ- NARB at work received within the past few months had mental," if carelessly used, can be chal- been referred to the council's Trade lenged by conservation groups and ought Advertising's self -policing unit Practices Division, in Washington, for to be avoided unless the product ad- settles 23 cases in last two months review and evaluation. These complaints vertised makes a positive contribution to were directed at print and broadcast ad- the environment. The National Advertising Review Board vertising for a diversity of products but reported last week that it resolved eight mentioned specifically were automotive of 23 complaints against national ad- products, airlines and other transporta- A focus on drug ads tion services, men's toiletries, proprietary vertising during the period Sept. 1 Church group's Washington session 31, drugs, cosmetics and appliances -and that through Oct. and had dismissed the bypassed by some who fear remaining 15 as without merit. among individual consumers "acting on a fixed view on issues involved NARB is the advertising industry's self - their own," airline advertising ranked as The Advertis- the principal source of complaint. regulatory arm. National The ethics of drug advertising will be the ing Division (NAD) of the Council of The board, on the basis of recent cases reviewed, issued several "insights" into subject of what the National Council of Better Business Bureaus acts as NARB's Churches of Christ calls investigative arm. advertising acceptability, citing various "unprecedented public hearings" in Washington Nov. 14- The board said that in all cases of the NAD judgments. Among these: 16. The hearings will be held in Hearst complaints NAD found justified, ad- Consumer -group complaints tend to Hall on the National the Cathedral grounds. vertisers cooperated by removing he more conceptual than those of indi- Thrust of the hearings, announced earlier this fall (BROADCASTING, Sept. 18), will center on mood -altering drugs, both over- the -counter and prescription types, R. C. CRISLER & CO., INC. according to the Rev. Thomas E. Price, chairman of the NCCC's committee on BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES alcohol and drug problems and director LICENSED SECURITIES DEALERS UNDERWRITING FINANCING of the project. - Witnesses will be heard by a 10-mem- ber panel, principally made up of church CINCINNATI - representative but also including John Richard C. Crisler, Ted Hepburn, Alex Howard W. Macy Jr., recently resigned president 36 East Fourth Street, 45202, phone (5131 381 -7775 of the Corporation for Public Broad- casting. TUCSON - Among the announced witnesses are Edwin G. Richter Jr., Frank Kalil Senator Gaylord Nelson (D- Wis.), spon- P08 50544. 85703, phone 1602) 622 -3336 sor of an omnibus drug bill; FCC Com- missioner Nicholas Johnson; Dr. Peter Kanter, University of Southern California School of Business; representatives of

Broadcasting Nov 13 1972 24 the Proprietary Association (whose mem- The commission told the Black Broad- bers manufacture over -the -counter drugs); Media casting Coalition, which had opposed the the Pharmaceutical Manufacturers Asso- renewal of WBBW- AM -FM, that the com- ciation (whose members make prescrip- mission has never required licensees to tion drugs), the Medical Committee for Inch by inch, broadcast certain types of programing to Human Rights and the Stern Community fulfill their public- interest obligation. It is Law Firm. FCC moves ahead "not the commission's function to sit as Media and advertising firms and asso- a final arbiter to evaluate the propriety ciations were invited to participate but, on renewal cases of a licensee's programing decisions." except for one agency specializing in Rather, the commission said, its func- medical advertising, none have accepted. Digging out from under petitions tion is to determine whether a licensee The principal objection is that the panel to deny, it grants five renewals, has made a reasonable effort to deal with obviously would have a fixed view of the reaffirms two, defers one the problems of its service area: and, on issues and that appearances would be the basis of information in WBBW'S ap- counter -productive ( "Closed Circuit," The FCC is continuing to nibble away at plication and opposition pleading, the Sept. 25). However, the group is entering the mountain of proceedings involving commission said it had concluded that as part of the record last July's testimony petitions to deny license- renewal appli- the station's past programing "has been by Vincent T. Wasilewski, president of cations that have been filed, in the main, in the public interest." the National Association of Broadcasters, by citizen groups. Last week it denied And, as it did in the benchmark de- before the National Commission on four petitions aimed at the renewal ap- cision denying a petition to deny the Marijuana and Drug Abuse (BROADCAST- plications of seven stations -six in Ohio renewal application of WMAL -TV Wash- ING, July 24). and one in Texas. ington, the commission told the Columbus Members of the panel, in addition to But each order did more than dispose Broadcasting Coalition (and the Bilingual Mr. Macy, are Cynthia Wedel, president of a petition. It reflected the commis- Bicultural Coalition) that simply indicat- of NCCC; Rabbi Leonard A. Schoolman, sion's concern over the mountain of such ing the number of minority employes on Union of American Hebrew Congrega- petitions growing even larger; it con- the station's staff without citing specific tions; William Thompson, stated clerk tained a plea to citizen groups generally instances of discrimination is not a suf- and chief executive, United Presbyterian to avoid waiting until license- renewal ficient ground on which to hold a hearing Church; Dr. David C. Lewis, Harvard time to resolve differences with broad- on a discrimination -in- employment issue. Medical School and director of medical casters. Talk to licensees about their (The commission also told the San An- services, Washingtonian Center for Ad- service, throughout their license period, tonio group that stations are not re- dictions, Boston; Dr. Michael C. Watson. the commission urged. It said such a quired to employ minority group mem- chairman of the NCCC subcommittee procedure would be more productive. bers in proportion to their percentage on drug advertising and a Bamberg, S.C., The commission in its actions renewed in the total population.) general practitioner; David Ross, former the licenses of WCOL -AM -FM Columbus The commission denied the petition for juvenile judge of Prince Georges county, and WBBW -AM -FM Youngstown, all Ohio, reconsideration of the Black Broadcast- Md., and now a delegate to the state and WOAI -Tv San Antonio, Tex. It also ing Coalition of Youngstown on the legislature: Sister Virginia Schwager, U.S. denied a petition for reconsideration of a ground that it had failed to offer any Catholic Conference; Howard Mitchell grant of the renewal applications of new facts to support the contention that Jr., University of Pennsylvania law stu- WKBN-AM -FM -TV Youngstown, Ohio; how- the WKBN stations' renewal applications dent, and Mrs. Robert Pratt, Church ever, the renewal application of WKBN- should not be granted. Women United. (AM) remains in deferred status for The commission also found no merit reasons other than those raised in the in the coalition's argument that com- petition to deny. munity groups cannot make specific alle- Business Briefs The commission vote in each case was gations in petitions to deny without dis- the same- 5 -to -2 -with Commissioners covery procedures. The coalition had said Nicholas Johnson and Benjamin L. Hooks the commission should allow a greater Canada Dry for Christmas. Canada latitude for general allegations in peti- Dry, through Grey Advertising, New the dissenters. They will issue statements. In each case, the litany of complaints tions to deny than it does. The commis- York, is sponsoring Tennessee Ernie sion was similar to those involved in most of said "any interested party can Ford's White Christmas Special on NBC - monitor a station's performance to TV, Saturday, Dec. 23, 8 -9 p.m. NYT, the well over 100 petitions to deny re- newal applications that are still pending: ascertain the nature of its responsiveness preempting Emergency. Show is to be to The station had failed to conduct an community needs." produced by 21st Century Productions, In each its Nashville. adequate survey of community prob- of orders, the commission lems, had not programed to meet the said it was "not unaware" of the concern being minority Purex Corp., Lakewood, Calif., is in- needs of the minority community and had expressed by groups about troducing Brillo cleanser with spot TV discriminated against minority-group the responsiveness of broadcast stations with 90% of ad budget for introduction members in employment practices. And, to local problems. But, it said in its allocated to TV. Thirty-second commer- as it has in the handful order involving WCOL- AM -FM, coopera- of other petitions tion cials are running from Oct. 30 through thus far disposed of, the commission at the local level throughout the end of December in New York, Boston, found nothing in those it considered last license term "is the best and most effec- Philadelphia and Miami. Agency is week that warranted a hearing. tive method of resolving local problems and local service." The formal procedures Hoefer, Dieterich & Brown, San Fran- In its WOAI -Tv order, for instance, the cisco. available to groups at license-renewal commission told the Bilingual Bicultural time, the commission are Coalition said, "both B-M signs. Bristol -Myers (Bufferin), on Mass Media that it had cumbersome and expensive and, as a ignored what the commission was through Ted Bates & Co., both New said practical matter, should be the last re- York, will the comprehensive nature of Avco Broad- sort." sponsor new series of inter- casting view programs devoted to health and Corp.'s efforts to ascertain the The exhortation mirrors the policy the medicine on problems of the public, specifically in- commission is to NBC Radio's Monitor. cluding expected adopt in a Barbara Walters and Frank McGee will Mexican -Americans. rulemaking proceeding revamping the alternate as hosts of five "Straight Talk The commission said that woAI -Tv had agency's license-renewal procedures. About Your Health" segments each week- conducted a series of five advisory con- Many of the proposed rules, which have end. ferences to determine community prob- been under consideration since February lems, including two youth conferences, a 1971, are designed to institutionalize the Rep appointments. WPHL -TV Philadel- Mexican- American conference and a drug role of citizen groups in the renewal phia: Avco Television Sales, New York conference, and that the station then process-to insure "a continuing dia- KRZY(AM) - KRST(PM) Albuquerque, proposed to meet the problems with logue between the licensee and the com- N.M.: Petry Radio Sales, New York. specific programs. munity" (BROADCASTING, Feb. 22, 1971).

Broadcasting Nov 13 1972 25 some broadcasters look to a "compliant FCC" or a friendly Congress or White Johnson examines House for "license insurance," others are record buying insurance "with good broadcast 15 day free Johnson's performance." He noted that "negotiated NAB regional hears commissioner agreements with public interest groups trial shows evaluates his six -year FCC tenure are hardly news any more." He seemed less pleased with the prog- FCC Commissioner Nicholas Johnson, ress being made in the area of equal you why who has been broadcasters' bete noire in employment. He said the commission is his six years as a member of the com- serious about its equal -employment poli- mission, looked back on those years last cies (two weeks ago, however, he said ITC tape week, and found they were not all bad, the policies were "a joke" [BROADCAST - for the broadcasters or the public. And ING, Nov. 6]) "although it harbors the cartridge in what seemed an attempt at reconcilia- hope the problem will solve itself." He tion, he expressed the hope that history said "one of the nicest things" broad- will record that he has treated broad- casters could do for the commission "is equipment casters fairly. to make the problem moot." Commissioner Johnson, whose term ex- It was in discussing his own role in the pires on June 30 and who has never indi- past six years that he expressed the hope is an industry cated an interest in a second term, spoke that history marks him as one who has on Thursday at a National Association treated broadcasters fairly. of Broadcasters regional meeting, in Bos- He cited his record in fighting for leader. ton. He said it was the first time he has broadcasters' First Amendment rights - been invited to speak at an NAB meet- a fight that he suggested was more vigor- ing in five years, but added that at least ous than those whose rights were in- the NAB was giving him "a chance to volved. "Did you, personally, take a stand say goodbye." (The National Association when newsmen's notes and films were of Educational Broadcasters, he added, subpoenaed? I did," he said. "When was "isn't even willing to take that risk. ") the last time you came to Pacifica's de- But the parting message of the com- fense when it was under attack for ex- missioner was that they had better pre- ercising a broadcaster's First Amendment pare for a battle with the President over rights ?" their freedoms of speech and press. "You He also recalled that in a speech to have to use your First Amendment rights an NAB group in May 1967 he had to preserve them," he said. "You have to called for the abandonment of the "heavy explain them to your audience if you ex- hand of stagnant and senseless regula- SP SERIES REPRODUCER pect them to support you in a showdown tion." He went on to suggest it was silly with the President. For the day may be for the commission to spend as much A two week test in your own broad- when the full artillery of the matters, noting, fair way coming time as it did on "trivial" cast facilities is the only House may make your early skir- that it applies the same rules the performance White critically, for you to evaluate the FCC look like a school as to big- market ITC's premium line cartridge mishes with to small AM stations of boys' fight with slingshots." TV outlets. "Examination of the most equipment. Advertising statements basis for that but be- He did not spell out the sensible means of regulating the smaller are no longer simply claims, past six facts proven first hand. warning. But his review of the station owner is another area where com- come actual he indi- in- for yourself how ITC has years contained developments mon sense likely coincides with your Find out well for a free broad- Last week he said built in all the features demanded cated did not bode terest," he said then. He cited the establishment of an push for what by broadcasters since tape cart- cast press. that speech "was early ridge equipment was invented. If the Office of Telecommunications Policy, is now called, alternately, 'de- regulation' a idea ITC equipment fails to measure up, which he said began as sensible or 're- regulation.'" you're under no obligation. You'll for a planning office but which he said He said his efforts at de- regulation are find that ITC dependability is some- has developed into an agency that might one example of his attempt to treat thing on which you can rely be called the Office of Television Politics broadcasters fairly. He said, also, he has completely. -"a not -very- subtle part of the Nixon encouraged those who have lifted their administration's program for controlling sights, has applied "a little common sense RP SERIES RECORDER /REPRODUCER the media image of the President." to make our lives easier where that is He also said the ability of a President, -called for," and has been willing to hear regardless of party, to neutralize the out all sides of every issue. ability of the press to serve as a check on "And most important in my judg- executive power, "and to command ac- ment," he said, he has been "willing to cess to broadcast time in ways the legis- crusade on your behalf when I believe lative branch finds impossible to dupli- your First Amendment rights are seri- cate, has radical implications for the ously threatened." functioning of a political democracy." Call us collect He said he was surprised that broadcast journalists "have been so compliant." The short career to arrange a But the plus side of the ledger of the last six years, as totted up by Commis- of a small -town DJ 15 day free trial sioner Johnson, includes the broadcasting 22- year -old working graveyard industry's growing size, in numbers of shift at Oregon City AM stations and profits. is apparent suicide at station 309 -828 -1381 It also includes the emergence of pub- in broadcasting, as a Mike Roberts was a "pretty quiet, shy If1TERf1RTIOf1RL lic participation force not only in license -renewal pro- kid" who used to hang around the studios TRPETROf1K5 ceedings but in commission policymaking of KYxl(AM) Oregon City, Ore., hoping CORPORRTIOn and in court (in many ways, the public's that some day he would get an oppor- ' tunity to do a show of his own on the "most impressive achievement "). 2425 South Maln Street, years Bloomington, Illinois 61701 And the commissioner appeared to station. That chance came three find satisfactory, also, the fact that where ago when Mr. Roberts was hired for

Broadcasting Nov 13 1972 26 KYXI's midnight -to- morning shift. It ended KFSA -TV sale was filed three days later at approximately 4:05 a.m. last Wednes- (BROADCASTING, Nov. 6). day (Nov. 8), when he cued up a record Mr. Rourke could not be reached for No. I number for to follow a national news feed, walked comment, but a member of the Welch & into the transmitter room and hanged Morgan firm who was present during the himself. conversation, Raymond J. Shelesky, said tape cartridge Police were alerted to KYXI at 4:20 no effort was made to pressure Western. a.m. after a listener called to inquire why He said all that was involved was "part the station was continuously broadcasting of a continuing effort to settle the case equipment the end of the same record. They arrived prior to litigation." He called it "a normal at the studios a half hour later with approach in a case of this nature." He KYXI'S morning personality and discov- also said that Mr. Czarra was "trying to 309 -828 -1381 ered the body of Mr. Roberts, 22. A sta- make more out of [the incident] than tion official said Mr. Roberts had been appears in it." troubled by health problems recently. Valley, whose principals include 18 Las Mr. Roberts left no explanation. His Vegas residents, is headed by James E. last log entry was a message to his wife. Rogers, an attorney, who owns 10% of It read: "Goodbye. I love you, Sandy." the application. Another principal is Meyer Gold, president of KLOM -AM -FM Lompoc, Calif., who is a 12.5% owner and vice president of Valley. It originally Donrey charges filed its application for channel 3 Las Vegas in August 1971. Later, Valley and squeeze is on Western entered into a merger agreement looking to the dismissal the competing Group owner's attorney cries of foul applications and assignment of the license against competitor for KORK -TV for channel 3 to a new company owned equally by Valley and Western. Counsel for Donrey Media Group says a That agreement fell apart, however, petition to deny sale of its KFSA -TV Fort after the commission designated West- 3D SERIES REPRODUCER Smith, Ark., is part of a pressure to play ern's renewal application for hearing on force Donrey to abandon another of its issues aimed at determining whether stations, KORK -TV Las Vegas, to a com- A collect call to the above number KORK -TV in peting applicant. engaged fraudulent billing will bring you all the facts you need practices by "clipping" network Edgar F. Czarra Jr., the Donrey at- program- to know about tape cartridge equip- ing. At the same time, the commission torney, made the accusation last week in ment. One call will establish a notified KFSA -TV it was to a a motion requesting that the FCC's re- liable $5,000 working relationship between you forfeiture as a view add an result of alleged clipping and our broadcast oriented board abuse -of- process issue and against Las Vegas Valley Broadcasting double -billing. people...a relationship that de- Co. in the comparative hearing in which Valley, in petitioning the commission livers dependable performance at Valley seeks to supplant Donrcy's West- to deny the KFSA -TV sale, raised charac- a truly competitive price. The re- ern Communications Inc. as licensee of ter- qualification issues against Donrey. It lationship will last as long as you Las Vegas channel 3. Mr. Czarra also also raised financial and concentration - use ITC equipment...in the selec- filed an opposition to Valley's petition to of- control issues against Buford. tion of equipment, proper servicing, deny the $1.4 million sale of KFSA -TV to Mr. Czarra said the arguments are so and adaptation of machines to your Buford Television Inc. of Fort Smith. "frivolous that they . show that the broadcast requirements. If you're The charge of pressure stems from a petition was not filed in good faith but thinking tape cartridge equipment, conversation that Mr. Czarra said he had rather was filed to harass Western and to find out why hundreds of stations with Gerald S. Rourke, counsel for Val- abuse the commission's processes." He depend on ITC. ley, following an Oct. 27 prehearing con- noted that KFSA -TV paid its fine and that ference in the Las Vegas proceeding. Mr. the commission considers that proceeding Czarra, in an affidavit, said the conver- closed. He also said that there is no prece- WRA SERIES RECORDING AMPLIFIER sation dealt with a possible settlement of dent for the commission to defer or to the case that would result in Western's set for hearing an application simply be- giving up its fight for channel 3 and cause the application for a commonly Valley's taking it over. Mr. Rourke is a held license is in hearing. member of the Washington law firm of Welch & Morgan. Mr. Czarra is with Covington & Burling, Washington. Daniels on NAB assignment "In the course of his argument as to why Western should consider settlement," Consultant Ralph H. Daniels, former Mr. Czarra said in his affidavit, "Mr. CBS Television Stations Division presi- Rourke asserted that, as long as Western dent, has been hired by the National As- continued to litigate over channel 3 in sociation of Broadcasters to study the Las Vegas, his client, Valley, would op- NAB's code authority and its three of- pose applications by [Don] Reynolds, fices. Mr. Daniels's assignment by the Call collect for owner of Western, to dispose of other NAB's code evaluation committee is to broadcast properties. analyze internal operations, procedures information on "As Mr. Rourke put it, the purpose of and financing of the code whose principal such opposition would be to keep finan- office is in New York. The code authority free trial and cial pressure on Mr. Reynolds while the has branch offices in Hollywood and hearing for channel 3 Las Vegas pro- Washington. He is to submit a report in leasing plans ceeded." two or three weeks, after which the Mr. Czarra, who said Western had pre- evaluation committee is expected to meet If1TERf1RTIOf1RL viously termed the Valley proposal "ridic- in December in order to make recom- TRPETROf11CS ulous," told Mr. Rourke, according to the mendations for the NAB boards meet- (ORPORATIOf affidavit, "that Western was not going to ing in Palm Springs, Calif., in January. 2425 South Main Street, surrender to Valley under any circum- Mr. Daniels's fee for the assignment is stances." Valley's petition to deny the $3,000, plus expenses. Bloomington, Illinois 61701

Broadcasting Nov 13 1972 27 the agreement was signed by Secretary was notified the investigation was still U.S., Mexico of State William Rogers and the Mexican incomplete. It was also informed that ambassador, Juan de 011oqui, in the State if it wanted the basic agreement submitted sign that deal Department on Thursday -is the product to the Mexican Senate for ratification be- of concerns expressed by San Diegans fore the Senate adjourned at the end of for San Diego - about the American -operated FM sta- the year, the agreement should be signed tions across the border in Tijuana. soon. but without But the main goal of the San Diegans A State Department official last week -an end to the competition those sta- said the Mexican government has given the small print tions, XHIS(FM) and XHERS(FM), provide assurances, in an exchange of notes, it -is yet to be achieved. will "take appropriate action" under the Two -part pact on FM allocations The Mexican -owned stations, which are obligations of its international agree- is first step toward protection operated by Paul Schafer, former owner ments, including the new one signed last for border stations, but final of Schafer Electronics Corp., beam Amer- week, and its own laws. agreement remains to be drafted ican -style progressive rock into San There was no indication when the Diego. The stations are free of FCC regu- Mexican government would complete its Representatives of the U.S. and Mexico lations and attract American advertising inquiry and submit a report to the State signed two agreements last week -one of dollars. Department. them designed to ease, in part, the con- The San Diego broadcasters, who cerns of San Diego broadcasters. formed an association to give direction That first document is a bilateral agree- to their effort, had said the U.S. should ment concerning the allocation of FM not sign the basic agreement until Mexico Promotion men commercial and noncommercial stations had ended what they said was the unfair convene in Boston within 200 miles of each side of the bor- competition. Time, however, ran out on der. It has been under negotiation for that strategy. BPA seminar features plenty several years. The other is a special "ar- State Department and FCC officials of practical how -to sessions; rangement" which holds that stations who discussed the matter with Mexican FCC's Wiley is keynoter established under the main agreement government representatives in Mexico "within the jurisdiction of each [govern- City in July, said later the Mexicans felt The I7th annual international seminar of ment] will be assigned and operated for XHIS and XHERS might be operating con- the Broadcasters Promotion Association the basic purpose of providing an effective trary to Mexican law and that they would was to open yesterday (Nov. 12) at the service to nationals within its frontiers." investigate (BROADCASTING, Aug. 14). Statler- Hilton in Boston and to continue The special arrangement-which with But two weeks ago, the State Department through Thursday (Nov. 16). The seminar, titled "Revolution '72," will hold its first general session today (Nov. 13) with FCC Commissioner Richard E. Wiley giving the keynote address. The BPA has put together a wide array of general sessions and panel discussions aimed at improving the promotion direc- tors' knowledge and skills. General ses- sions will touch upon the latest develop- ments in radio commercial production and the use of the trade press, billboards, reciprocal arrangements and hospitality rooms. Workshop panels will focus on sales promotion, the national press, the local press, sales development, cable television, marketing, merchandising, research and community service activities. In addition, there will be two early -morning "ask the expert" sessions. The agenda follows: BPA agenda highlights Monday, Nov 13: 10 a.m. General session: FCC Commissioner Richard The big house. A long -time dream of Canadian Broadcasting is in the process of E. Wiley, keynote address. 3 p.m. General session: The Revolution in Radio ": becoming reality. Maison de Radio -Canada, a consolidated broadcasting complex that Talks by Harold L. Neal Jr., president, ABC Radio, and covers 25 acres in Montreal, is already the scene of some broadcasting activities and Chuck Blore, president, Chuck Blore Creative Services. will be one of the largest, most modern broadcast centers in the world when fully Tuesday, Nov. 14: operational next spring. Housed there will be the 3,000 Montreal employes of the 9:30 a.m. and 11:15 a.m. Radio panels. (1) "Sizzling Sales Promotion for Profits ", produced by Jerry Green- Canadian Broadcasting Corp. (who have previously been scattered in 22 buildings around berg, director of information services, CBS Radio Spot Montreal). Included are the headquarters operations of the French -language network, Sales and AM station administration. Panelists will be Nancy Widmann, CBS Radio Spot Sales; Fred Bergen - the regional offices of the English- language network, the services that broadcast to the dorlf, KNX(AM) Los Angeles promotion director; Lee North and the Armed Forces, Radio Canada International (the CBC's 11- Pocock, KXL(AM) Portland, Ore., radio news promotion Canadian manager; Jack Shatz, president, Corporate Concepts. shortwave service), and six broadcast stations: CBF -AM -FM and CBFT(TV), language (2) "Rapping With The Reps ": produced by Zim Ber- French -language stations, and CBM -AM -FM and CBFM(TV), English stations. Radio stein. Petry Radio Sales. Panelists will be John Oilman, Is already operating In Maison de Radio -Canada, and television national sales manager, KKHI -AM -FM San Francisco; Canada International Jim McCollom, supervisor, spot radio, BBDO. production began here 2 weeks ago on an experimental basis. The complex consists of a (3) Radio Advertising Bureau presentation. Produced 23 -story hexagonal tower with a lower horizontal structure extending east and west. The by Robert H. Alter, executive vice president, RAB. (This three -level lower structure is the program production area, with radio and television studios event will not be repeated at 11:15 a.m. but at 4:30 p.m.l. located below street level. Included are seven color- equipped TV studios and 26 radio 9:30 a.m. and 11:15 a.m. Television panels. (1) "Sales studios of varying dimensions, and numerous auxiliary services such as reference, record Development," produced by JIm Evans, director of and music libraries, telecine chains, a VTR center, and shops and warehouses for build- sales development, WTAR Radio and TV Corp., Nor- folk, Va. Panelists will be David Witherspoon, director ing, assembling and storing sets and props. of promotion and sales development, WRAL-TV Rai-

Broadcasting Nov 131972 28 sigh, N.C.; Arma Andon, vice president, sales develop- it up for grabs by competing applicants. ment, Television Advertising Representatives. BPI contingent. Broadcasting Pub- land alternative entered the (2) "Using National Press." Produced by Paul Martin, lications Inc. will be represented at The -mobile promotion manager, New York Daily News. Panelists picture last week, when the commission will be James Kiss, senior vice president, Hill & Knowl- the BPA by Lawrence B. Taishoff, ton Inc.; Kay GardeIla, radio and TV editor, New York Rocco Famighetti, David Whitcombe, was asked by Alfred J. Mello, president Daily News; Maurine Christopher, radio and TV editor. of the Land Mobile Communications Advertising Age; Les Brown. Variety; Robert Bernstein, Robert Hutton and Stan Soifer. Head- to remove channel 14 from Viacom International. quarters will be in the Statler -Hilton Council, Lentry pro- assignments (3) Using Local Press ": Produced by Jack hotel. Washington's table of UHF motion manager, KING -TV Seattle; Isobel SI!den, it to land- mobile interests. Rogers, Cowan & Brenner; Ivan R. Ladizinsky, promo- and reallocate tion manager, KTVU(TV) Oakland -San Francisco; Tony It was also learned last week, however, Picha, promotion manager, WMAR -TV Baltimore. that United has signed a contract to sell (4) "CAN" produced by Roger Offenbach, promotion manager, WEEK -TV Peoria, Ill. WFAN -TV to a new Milwaukee firm head- ed by Robert S. Block, who runs his own Wednesday, Nov. 15: Everybody wants advertising agency in that city, and busi- 9:30 a.m. and 11:15 a.m. Radio panels. (1) "Marketing for Audience Promotion ": producer will be Lon Hur- nessman Marvin L. Fishman. They would witz, director of advertising- promotion, WABC(AM) New to take over pay $250,000 for the economically trou- York. bled station, subject to FCC approval. (2) "Merchandising and Marketing for Points and Prof- it".` produced by Robert Ardrey, executive manager, channel 14 The sale, however, would be contingent Merv Griffin, FM radio group. on the FCC's approving the buyers' ap- (3) "Community Acceptance Though Promotion ": pro- in Washington duced by Dick Newton, manager, station group pro- plication to establish an STV facility on motion, Group W. panelist will be Jerry Wishnow, crea- channel 14. tive services manager, WBZ(AM) Boston. It's now occupied by WFAN -TV- The situation is clouded by the fact dark and in trouble with FCC Wednesday, Nov. 15: - that WEAN -TV'S renewal application has but STV, land mobile and perhaps 9:30 a.m. and 11:15 a.m. Television panels. (1) "Corn- been locked in an FCC hearing for sev- .munity Ascertainment ": produced by Eugene Muriaty, others have designs on it eral years. It was originally the victim vice president, promotion and research, WTIC- AM -FM- TV Hartford, Conn. Panelist will be Erwin G. Krasnow, of a competing application filed by a partner, Kirkland, Ellis & Rowe. Washington's channel 14 is currently local group, which also requested the (2) "Using an Ad Agency," produced by Jack Agnew, experiencing its in director of consumer public relations, Ignalls Associ- greatest popularity facilities of United's WOOK(AM) Wash- ates, Boston. Panelists will be Earl Davis, director of years. Presently occupied by United ington. Although the competing applicant advertising, promotion and publicity, WNAC -TV Bos- ton; Robert Kingwell, director of advertising, promo- Broadcasting Co.'s WFAN -TV, which has has since withdrawn its request for chan- tion and public relations, WBAL -TV Baltimore; Sal been dark for financial reasons since last nel 14, WFAN -TV has remained in hearing Greco, senior vice president, account services. Arnold February, the seems & Co. channel destined to due to character -qualification issues that (3) "Research." Produced by Cris Rashbaum, vice be the object of FCC decisions in which were subsequently added against the two president, director of research, Harrington, Righter & the commission could choose to reassign stations by the commission. Parsons. Panelists will be Robert Owens, vice presi- dent, sales and marketing. American Research Bureau: it to the land- mobile radio services, or United, which is owned by group James Yergin, vice president, research, Group W. to transfer it to a new firm that wants to broadcaster Richard Eaton, has other Rounding out the program will be general sessions on establish a pay -TV operation in the na- as trade press, billboards, multimedia, reciprocals and problems well. No fewer than seven of hospitality rooms. tion's capital, or, as a third option, to put its stations are currently involved in FCC Your radio listeners will really enjoy this public service program "Christmas in the Caribbean"

The special Christmas broadcasts of The Lutheran Hour have caught on - big! Last year's show - "Christmas in the Philippines" was carried by more than 3200 radio stations all over the world - an all -time record for an independently-pro - duced program. Previous year's shows also in- cluded "Christmas in" Hawaii, Ethiopia, Japan and Norway. This year's show "Christmas in the Caribbean" is a beauty! It includes an interview with Sir Clif- Sir Clifford Campbell, Governor- General of Jamaica (left) and Dr. Oswald C. J. Hoffmann, viewed during a taping session. ford Campbell, Governor -General of Jamaica, talking with The Lutheran Hour speaker, Dr. Oswald C. J. Hoffmann. Also, authentic Caribbean Christmas music, recorded in the different coun- tries; touching interviews with children; and trave- logue -type sketches of the peoples, customs and traditions of the area. It goes 29:30. It's yours - free - on disc. Your listeners will love it! Write to Tommy Thompson, Lutheran Laymen's League, 2185 Hampton Avenue, St. Louis, Mo. 63139. Do it now!

Jamaican artisan creating wood carvings. Jamaica makes traveling , helpful visitors' guides.

Broadcasting Nov 131972 29 renewal or revocation hearings on a eluded that it is evident that channel 14 Birmingham, both Michigan; AM sold by variety of charges. The firm has already is now "idle and available for use." Dick Jones and FM by J. Addison Bar - expressed a desire to sell its five remain- United attorney Paul Dobin seemed tush to Greater Media Inc. for total in ing television stations. It has asked the untroubled by the Mello proposal. He excess of $3 million (see page 31). commission to sever the TV's now desig- noted that land- mobile interests in Detroit KHOS(AM) Tucson, Ariz.: Sold by Fred nated for hearing from litigation to per- had previously sought to have channel 20 Vance to Peer Pedersen and Richard and mit their sale-a request the commission there reallocated to themselves. Detroit William Phalen for an estimated $700,- has yet to act upon. channel 20 had at the time been assigned 000. Mr. Pedersen is a Chicago attorney. In the case of WFAN -TV, severance to United's unconstructed WJMY -TV. The He and Messrs. Phalen own KLUC(AM) from hearing would be necessary before commission, Mr. Dobin noted, turned Las Vegas. KHOS operates on 940 khz any action could be taken on Messrs. down the land mobile request in Detroit with 250 w daytime. Broker: R. C. Block and Fishman's sale proposal. Con- and United has since sold its permit for Crisler & Co., Cincinnati. the commission could refuse WJMY -TV. ceivably, KETO -FM Seattle: Sold by Tri -Land such relief, deny WFAN -TV's renewal, and Meanwhile, attorneys for Messrs. Block and Fishman were busy preparing Corp. to Federated Media Inc., New invite competing applications for chan- York -based group station owner, for nel FCC applications for the purchase of 14. $400,000 in cash and notes. Federated Mr. Mello, for one, hopes the com- WFAN -TV and for STV authorization. A spokesman for the proposed buyers de- Media, publicly owned company formed mission will do neither. In his pleading in spin -off of broadcast properties of last week, he claimed that the two UHF clined to give details of the pay -TV proposal last week. He did disclose, how- Television Communications Corp. when frequencies presently assigned to land - latter merged with Warner Communica- mobile services in Washington -channels ever, that the Milwaukee firm would not be using either of the two pay -TV sys- tions last February, is headed by Chair- 17 and 18 -are insufficient. This is par- man John F. Dille Jr. and President Paul ticularly so, he argued, because those two tems that have presently been granted type acceptances by the FCC- Blonder- E. Van Hook. It owns WK.1G -TV Fort allocations must be shared with Balti- Wayne, Ind., WNXX(AM ) -WBNB-TV Tonge Laboratories, Old Bridge, Char- more, 45 miles to the north. Mr. Mello, N.J., lotte Virgin KNWA- and the Phonevision system developed by Amalie, Islands, and in addition, claimed that geographic KETO -FM Zenith Radio Corp. (rM) Fayetteville, Ark. op- properties make channel 17 "completely erates on 101.5 mhz with 100 kw and an unusable" for land mobile in Baltimore antenna 1,150 feet above average terrain. and "very extremely limited" for use in Washington. Changing Hands WFAN -TV Washington: Sold by United Broadcasting Co. to Robert S. Block and Noting that United's licensee qualifica- Announced Marvin L. Fishman for $250,000 (see tions are currently under question by the page 29). FCC, that WFAN -TV has been off the air The following sales of broadcast stations for the past nine months, and that United were reported last week, subject to FCC Approved approval: has made it known that it does not intend The following transfef of station owner- to retain the facility, Mr. Mello con- WQTE(AM) Monroe and WHFI(FM) ship was approved by the FCC last week (for other FCC activities see "For the Record," page 47): KAYL -AM -FM Storm Lake, Iowa: Sold by O. J. Grau and others to Charles Ney, Paul Benson, W. J. Hunzelman and Ken- neth A. Putzier for $420,000. Mr. Benson AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK is presently sales manager and Mr. Ney, announcer, at KAYL- AM-FM. Messrs. Hun - zelman and Putzier are partners in a Storm Lake accounting firm. KAYL is a daytimer on 990 khz with 250 w. KAYL- FM operates on 101.5 mhz with 17.5 kw and an antenna 370 feet above average Buying or selling oit terrain. own can be the Prudential asks bigger your piece of broadcast rock Petition to FCC seeks exemption most costly of all from 1% rule for investors The Prudential Insurance Co. of America Avoid the hazards of the market. Blackburn's service is complete, has asked the FCC to excuse it from a helping arrange the proper financing. So why risk negotiat- provision of the commission's multiple - even to ownership rules limiting most investors ing without Blackburn's deep knowledge of swiftly -changing mar- to a 1% benchmark in their holdings in kets, of actual sales, and of appraisal factors. Each sale is handled broadcast licensees. The multiple- ownership rules prohibit basis, with sellers revealed only to serious, finan- on an individual individuals from having a controlling cially responsible buyers. interest in the licensees of more than seven stations in each of the three broad- cast services-AM, FM and TV. In the case of investors who hold a minority BLACKBURN& COMPANY,INC. interest in a number of licensees, the commission has limited their holdings to RADIO N CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS no more than 1% of the stock of a respective firm. Exceptions to this norm WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 have been made for mutual funds, which 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. are allowed a 3% benchmark. And in a 1725 K Street, N.W. (312) 346 -6460 Road, N.E. (213) 274.6151 rule amendment enacted by the commis- 72-38 (202) 333 -9270 (404) 873-5626 sion last May, a 5% benchmark was

Broadcasting Nov 13 1972 30 established for banking institutions man stations, Lancaster, Pa.; John B. (BROADCASTING, May 15). Broadcasters to Tokyo Poor, RKO General, New York. In a petition last week, Prudential Also Don DeGroot, WWJ -TV Detroit; asked that the 5% benchmark be applied U.S. contingent on two -week junket Arch L. Madsen, Bonneville stations, Salt to it, claiming that its role in broadcast with Japanese due here next year Lake City; Leonard J. Patricelli, wTtC- ownership is merely that of a "passive AM-FM-TV Hartford, Conn.; Irving C. investor," with no intent to exercise any A group of U.S. broadcasters left last Waugh, WSM- AM -FM -TV Nashville; Law- control over the licensee. In this vein, weekend for Japan on the first phase of rence H. Rogers II, Taft Broadcasting, Prudential said, its investment role is an interchange program with Japanese Cincinnati; Fred Weber, Rust Craft sta- identical to banks, and it should be broadcasters that is sponsored by the tions, Margate, N.J.; Charles A. Batson, afforded the same relief. Prudential U.S. State Department. Cosmos Broadcasting, Columbia, S.C. presently owns stock in nine publicly held The trip, running 12 days, began today broadcasting companies. It stated that if (Nov. 13) in Tokyo with visits to NHK KOFY survives it is not exempted from the 1% rule it headquarters and meetings with broadcast protest would have to relinquish its interest in officials there. The American broadcast- The FCC has renewed the license of four of those firms. If this happens, it ers will also visit broadcasters in Kyoto KOFY(AM) San Mateo, Calif., over the claimed, its ability to make future in- and Osaki, concluding Nov. 24 in Tokyo objections of a chicano organization that vestments in "many corporations" will be where U.S. Ambassador to Japan Robert claimed the station -the only full -time "seriously curtailed." S. Ingersoll tenders a formal reception Spanish- language facility in the Bay Area for the visiting Americans. -has presented an inadequate amount of Plans call for a return visit by a group news and public- affairs programing. of Japanese broadcasters next year. J. The California La Raza Media Coali- One AM, one FM Leonard Reinsch, Cox Broadcasting tion had claimed that Spanish- surnamed Corp., who coordinated the trip with the persons depend on KOFY as their primary to Greater Media State Department, left for Tokyo last source of news and information. Never- week to make preliminary arrangements. theless, it asserted, KOFY did not broad- for over $3 million Others in the party, as confirmed late cast enough material of this nature and last week: John E. Fetzer, Fetzer Broad- "has no full -time news staff." The station WQTE(AM) goes for $2.2 million; casting; Donald P. Campbell, WMAR -FM- denied the charges and claimed the coali- WHFI(FM) also involved in buy; TV Roger D. Birmingham, Mich., Baltimore; Rice, KTVU(TV) tion had failed to explain why it feels its both are stations Oakland -San Francisco; Lawrence F. service has been inadequate. Haeg, WCCO- AM -FM -TV Minneapolis-St. The commission ruled that the group's Greater Media Inc., a New Brunswick, Paul; Wearn, Multimedia accusations N.J., broadcaster, last week con- Wilson C. are "without merit," noting group Broadcasting, Greenville, S.C.: E. R. that the "mere citation" of what a chal- tracted to purchase WQTE(AM) Detroit Vadeboncoeur, Newhouse stations, Syra- lenger believes to be a discrepancy in and WHFI(FM) Birmingham, Mich., from cuse, N.Y.; Roy Park, Park service is separate interests. Total purchase price, H. stations, broadcast not sufficient grounds Utica, N.Y.; Clair R. McCollough, Stein- for denying a station's renewal application. which is subject to adjustment, was re- ported as in excess of $3 million. The estimated $2.2 million expected to be paid for WQTE is understood to be the highest sum ever commanded for a single, daytime AM facility. Both pur- chases are subject to FCC approval. WQTE, which is licensed to the Detroit suburb of Monroe, Mich., is being sold by Richard E. Jones, the station's presi- dent and general manager. Although it TEXAS EXCLUSIVES operates with a power of only 500 w, its position on 560 khz allows it to send a receivable signal to 60% of the state. Single market fulitimer with Class FM Mr. Jones is reported to have experienced "A" construction per- considerable financial success with WQTE'S mit with valuable real estate included. Excellent Cash Flow. good -music format. Price: $420,000. Terms. $75,000 down, balance 10 yrs. at WHFI, which is presently owned by J. 7 per cent. Addison Bartush, reportedly has experi- enced economic difficulties in the past Small fulitimer in single station market. 71/2 acres of real but is now operating in the black. estate included. Billings well ahead of 1971. Good oppor- The current purchases would bring tunity for owner -manager. Priced at $62,000 with $10,000 Greater Media its ninth and tenth broad- down, balance negotiable. cast stations. The firm, which shortened its name from Greater New York Media last year, is principally owned by Peter Contact George W. Moore in our Dallas Office A. Bordes and Joseph L. Rosenmiller Jr. Greater Media presently owns WCTC- (AM)-WQMR(FM) New Brunswick: wcsM- (AM)-wcTo(FM) Huntington- Smithtown, N.Y.; WGAY-AM -FM Washington, and WTCR(AM) - WVQM(FM) Huntington, W. Va.-Ashland, Ky. It acquired the last America's most dynamic and experienced media brokers. four facilities last year from Connie B. Gay. WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -34% WQTE operates on 56 khz with 500 w CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 daytime; WHFI is on 94.7 mhz with 20 kw DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 and an antenna 300 feet above average SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 terrain. Bill Walker of Larson /Walker & Brokers of Newspaper, Radio, CAN & TV Properties Co., Washington, was broker for the WQTE transaction, and Blackburn & Co. brokered the WHFI deal.

Broadcasting Nov 13 1972 31 the D.C. circuit court in a decision whether it has simply taken the doctrine Programing written by Judge (now Chief Justice) too far or applied it too rigidly, "or Warren E. Burger, directed the commis- whether the trouble lies deeper." He said sion to strip WLBT(TV) Jackson, Miss., such a review would be appropriate in Bazelon says of its license after a renewal hearing on connection with the commission's pend- issues that included charges of fairness - ing fairness -doctrine inquiry, which is doctrine violations. concerned with the question of whether fairness is Judge Bazelon expressed his views in present fairness policies actually do pro- a belated dissenting opinion issued last mote wide -open, robust debate. no longer fair week in connection with the appellate Judge Bazelon originally concurred in court's affirmance, on Sept. 25, of the the court's WXUR opinion on the ground In change -of -heart dissent to WXUR, decision denying renewal of WXUR -AM- that the licensee "deliberately withheld 'liberal' D.C. appeals -court judge FM Media, Pa., on grounds of fairness - information about its programing plans" says doctrine has probably outlived doctrine violations and misrepresentations from the commission. His concurrence its usefulness; he also discounts of program proposals (BROADCASTING, turned into a dissent, he said, when it be- Red Lion as the ultimate precedent Oct. 2). The stations are owned by Faith came "abundantly clear" to him that the Theological Seminary, which is headed fairness doctrine was the "central aspect" The FCC should "draw back and con- by a fundamentalist preacher, the Rev. of the case which involved even the mis- sider whether time and technology have Carl McIntire. representation question. so eroded the necessity for governmental Judge Bazelon does not explicitly chal- "I have therefore concluded that the imposition of fairness obligations that the lenge the constitutionality of the fairness great weight of First Amendment con- [fairness] doctrine has come to defeat its doctrine. But he says the constitutionality siderations cannot rest on so narrow a purposes in a variety of circumstances; of every application of the doctrine must ledge," he said. . . . whether an alternative does not be tested, on a case -by-case basis, and The other judges on the panel -J. suggest itself-whether, as with printed the thrust of his 37-page opinion raises Skelly Wright and Edward A. Tamm- press, more freedom for the individual a question as to the kind of application felt that the ledge was not "too narrow." broadcaster would enhance, rather than that would meet the test of constitu- Judge Wright, in a statement in which retard, the public's right to a market- tionality. Judge Tamm concurred, said, "Ele- place of ideas." He said the WXUR case raises "a prima mentary contract principles teach that These comments come at the conclu- facie violation of the First Amendment." when a licensee obtains his license by sion of a long and critical analysis of the The stations have been ordered off the fraud and deception, that license may be commission's fairness doctrine, an analy- air and the listening public denied access voided by the grantor.... . sis whose source is as surprising as it is to controversial programing they were Judge Wright also makes it clear the prestigious-Chief Judge David Bazelon doing, he says. (Even if the stations were fairness-doctrine aspect of the case is no of the U.S. Court of Appeals in Wash- not silenced but simply ordered to com- longer on trial, even though much of ington. For years, Judge Bazelon has ply with the commission's ruling, "the Judge Tamm's 92 -page opinion in the been regarded by broadcasters and their effect would have been strangulation," he case dealt with that issue. Judge Wright attorneys as a "liberal" jurist who was said. He referred to testimony that the said that he had concurred in the court's always ready to permit the FCC to ex- monitoring procedures required for identi- judgment solely on the deception ground tend its regulatory control. But last week fying controversial issues "are beyond the and that since Judge Tamm would affirm they were beginning to regard him as capacity of a small staff, or a shoestring the commission on that ground also, something of a folk hero fighting for operation." He also said that if such "that ground, and that ground alone, broadcasters' freedoms of speech and stations cannot afford to operate under forms the basis of our judgment." press. commission rules, "we face a very critical He also said that by resting its judg- Judge Bazelon's views were also re- First Amendment queston.") Yet, Judge ment on the narrow contract ground, the garded as extraordinary by some at- Bazelon notes, the action was taken in the court avoided "plunging into the constitu- torneys in and out of government who name of the fairness doctrine, whose con- tional 'thicket' that is the fairness doc- saw them as adding up to an attempt to stitutional validity is premised on the trine." "overrule" the Supreme Court and his argument it will enhance public access to Judge Bazelon, in calling for a fresh own court. The high court in June 1969 ideas "without infringement of the li- look at the fairness doctrine, talked of a upheld by an 8 -to -0 vote the constitu- censee's First Amendment rights." "changing relationship between the First tionality of the fairness doctrine, in its He said the court should remand the Amendment and broadcasting." And in Red Lion decision. In that same month, case to the commission to determine the process, he cited Julian Goodman,

"In the context of broadcasting "There is no doubt about the "It is proper that this court urge today, our democratic reliance unique impact of radio and tele- the commission to draw back on a truly informed American vision. But this fact alone does and consider whether time and public is threatened if the over- not justify government regula- technology have so eroded the all effect of the fairness doctrine tion. In fact, quite the contrary. necessity for governmental is the very censorship of con- We should recall that the imposition of fairness obliga- troversy which it was promul- printed press was the only tions that the doctrine has come gated to overcome." medium of mass communication to defeat its purposes in a variety in the early days of the republic of circumstances; that we ask -and yet this did not deter whether an alternative does not our predecessors from passing suggest itself- whether, as with the First Amendment to prohibit printed press, more freedom for abridgement of its freedoms." the individual broadcaster would enhance, rather than retard, the public's right to a The Bazelon doctrine Judge David Bazelon marketplace of ideas."

Broadcasting Nov 13 1972 32 president of NBC; Richard Salant, presi- taken to promote public access to both and because even the widest possible ex- dent of CBS News, Bill Monroe, NBC wired and printed media. posure of the Henry VIII series in the News correspondent, and Walter Cron - The practical effect of Judge Bazelon's top -50 markets would have slight effect kite, of CBS News. opinion is hard to measure. Some com- on the availability of prime time for new He noted that broadcasting has be- mission attorneys feel it might help programing. come a full- fledged journalistic medium: WXUR obtain a rehearing before the ap- The FCC said, however, that in the "Broadcast journalists have grown up. peals court or a review of that court's future it would issue public notice of all They see it as in their interest to be decision by the Supreme Court. The requests for waiver of off -network re- guided by the same professional stand- stations have already petitioned the ap- strictions and would defer action on those ards of 'fairness' as the printed press. peals court for a hearing by the full requests for 45 days from the time of There is no factual basis for continuing nine -member bench. And the stations' filing. Interested parties will be given 20 to distinguish the printed from the elec- counsel, Benedict Cottone, says if that days to comment on the proposals. How- tronic press as the true news media." fails Supreme Court review will be ever, the commission said, it probably And in what seemed an act of judicial sought. will not grant such requests- barring boldness, he said the Supreme Court's The opinion is not likely to change "special circumstances -until it com- three-year -old Red Lion decision cannot the FCC's administration of the doctrine. pletes its general inquiry on the access stand as the "final word" on two key mat- As one commission attorney said, "We rule. ters with which it dealt -the "scarcity" can't assume that it's anything but con- argument and the "chilling effects" of stitutional in the way it's applied, even commission intervention in broadcasters' in wxua, unless we have more to go on editorial judgments. than one judge's dissenting opinion." Cartwrights gallop The Supreme Court cited the physical Even commissioners who are not re- into the sunset limitations of the spectrum as a major garded as hard -nosed regulators indicate factor in justifying its Red Lion decision. they would not feel comfortable about a next January But Judge Bazelon said "our fears of a complete abandonment of the doctrine; broadcasting monopoly seem dated," not- the idea of a station pumping out one NBC -TV makes announcement ing that there are 7,458 broadcasting sta- philosophical line constantly or excluding of midseason changes that tions on the air as compared with 1,749 a particular point of view does not go cut off 'Bonanza', 'Bold Ones', daily newspapers being published. Further- down easily. In any case, they note that 'Banyon' and 'Night Gallery' more, Judge Bazelon said, the Red Lion the doctrine has been a part of the Com- decision did not even mention "the cable munications Act since 1959. NBC -TV, running first in the 1972 -73 technology of the future" which he said But, as Judge Bazelon notes, the opin- prime -time ratings thus far, last week could expand channels of service enor- ion does come at a time when the com- also became the first network to an- mously. mission is in the midst of the first over- nounce midseason changes, including And although the Supreme Court dis- view of the fairness doctrine since it was cancellation of its long- running Bonanza missed as speculative the question of adopted in 1949. And as one commis- series. whether the doctrine has a chilling effect sion attorney put it, the opinion could be The Bold Ones, Banyon and Rod on broadcast journalists, Judge Bazelon regarded as "a comment" in that pro- Serling's Night Gallery will be dropped said, "Facts change, and so can our per- ceeding. If it is, it might be expected to in January along with Bonanza, long -time ception of them." He cited "repeated have more impact than most of the com- leader of the ratings but not faring so attacks" on networks by "government ments received -considering the source well this year, its 14th season. spokesmen who did not like the way from which it carne. NBC Tuesday Night at the Movies, television reported a variety of hot pub- giving NBC its third movie night, will lic issues" and said the commission's his- replace Bonanza (8 -9 p.m. NYT) and tory is "replete with examples ... of the Access -rule waivers Bold Ones (9 -10 p.m.), effective Jan. 30. controversial viewpoint being screened The Bobby Darin Amusement Co., out in favor of the dreary blandness of a to get harder look which NBC described as this year's high- more acceptable opinion." FCC sticks by its exception est -rated summer replacement program He also provided an answer for those for off-network 'Henry VIII' (for The Dean Martin Show), will replace who contend that the "unique impact" but imposes obstacles for others Banyon in the Friday 10 -11 p.m period, of radio and television justify their regu- effective Jan. 19. lation He by government. noted that at The FCC last week affirmed To replace Night Gallery (Sunday, the time the Constitution was adopted, an earlier waiver of its prime- time -access rule to 10- 10:30), NBC Sunday Mystery Movie, the printed press was the only medium permit television- currently 8:30 -10 p.m., will be expanded of mass communication. network affiliates to Yet, he said, broadcast the six -part, to two hours in a number of episodes, "this did not deter our predecessors from off -network Six Wives of Henry VIII series. At the same beginning Jan. 28. Episodes already com- passing the First Amendment to prohibit time it adopted pleted in the 90- minute length will be abridgement new procedures to dis- of its freedoms." courage future requests for waivers. presented as they are. Beginning in Febru- If Judge Bazelon made a number of The action on the Henry VIII series ary, Escape, a half-hour adventure pro- arguments certain to cheer broadcasters, left standing a waiver granted to Time - gram from Jack Webb's Mark VII Pro- who feel shackled by the fairness doc- Life Films, American distributor of the ductions, will be shown 10 -10:30 p.m. trine, he also talked of alternatives to it production. The waiver allows Time -Life on those Sundays when Mystery Movie that they might not welcome. to syndicate the series in the top -50 mar- runs only 90 minutes. Two deal with the question of public kets for showing in time periods excluded Bonanza, for years a fixture both on access to the media. He said one solution from network service by the prime -time Sunday night and at the top of the rat- to the problem of making sure that rule. The "off network" provision of the ings, was moved this year to Tuesday. broadcasters, or the influence of their rule prohibits top -50- market affiliates Bold Ones also was moved from Sunday advertisers, blot out some views "would from prime -time showing of programs to Tuesday. Neither has done well in the be the allocation of access time." And in that had previously been aired on any of ratings. In the latest national Nielsen re- light of the tremendous potential of the three national networks. The Henry port (see page 34), Bonanza ranked cable as a source of information and as Viii series has been shown on CBS -TV. 48th among 61 programs and Bold Ones a means of increasing access to the The waiver grant had been protested by was 49th. The two others being dropped media, he said "it is ironic to note" that Westinghouse Broadcasting Co., an advo- ranked even lower: Banyon, a new entry the commission has until recently been cate of the access rule. this season, was 54th and Night Gallery, reported to be focusing its regulatory In affirming its stance on Henry VIII. ilt its third year, was 60th. efforts on protecting commercial broad- the commission said a waiver was appro- In announcing the changes, Lawrence casting. He said there are a number of priate because it involves only six epi- R. White, NBC -TV vice president, pro- economic measures which might be sodes, as opposed to a year -long series, grams, praised Bonanza as "a landmark

Broadcasting Nov 13 1972 .9$ in American television programing" and saluted especially its executive producer, The race. While CBS -TV led the ratings averages by seven -tenths of a point for NBC remained on top In the cumulative David Dorton, and its stars, Lome the seventh week of the new season, -TV Greene, Michael Landon and the late ratings but by a diminished margin from past weeks. For the seven -day perlod.of Dan Blocker. the seventh week ended Oct. 29, CBS had 20.1, NBC 19.4 and ABC 18.8. In cumulative ratings averages for all seven weeks, NBC had 20.1, CBS 19.3 and ABC 18.4 (a cut of one -fifth of a point in NBC's lead when compared with the full six -week period). Although ABC was again third in the most recent week Apollo 17 launch: rated, it took most of the nights of that week, winning Monday, Tuesday, Friday a and Sunday; CBS took Wednesday and Thursday, and NBC won Saturday. Follow- nighttime show ing are the national rankings for the week ended Oct. 29 with ratings for the Schedule drawn up for next month's top -15 shows: 14 -day flight to and from moon (1) All in the Family (CBS) 32.1; (2) Marcus (29) Carol Burnett (CBS); (30) Love, American Welby, M.D., (ABC) 27.3; (3) FBI (ABC) 25.8; Style (ABC): (31) Odd Couple (ABC); (32) Bob (4) Thursday Night Movies (CBS) 25.7; (5) Movie Newhart (CBS); (33) Rookies (ABC); (34) Tern - Viewers with color sets who watch the of the Week (ABC) 25.5; (6) Sanford and Son peratures Rising (ABC); (35) Little People (NBC); Dec. 6 launch of the final U.S. manned (NBC) 25.4; (7) Flip Wilson (NBC) 25.4; (8) Here's (36) Room 222 (ABC): (37) Mod Squad (ABC); moon flight in the current Apollo series Lucy (CBS) 25.4; (9) You're Elected, Charlie (38) Sonny and Cher (CBS); (39) Ghost Story Brown, specs! (CBS) 24.9; (11) Saturday Night at (NBC); (40) Laugh -in (NBC); (41) Monday Night are going to be treated to a spectacle if the Movies (NBC) 24.6; (12) Maude (CBS) 24.6; at the Movies (NBC); (42) Mission: Impossible the weather is good. (13) Sunday Mystery Movie (NBC) 24.3; (14) Sun- (CBS): (43) Paul Lynda (ABC); (44) Brady Bunch The Apollo 17 launch, scheduled for day Night Movie (ABC) 23.9; (15) Cannon (CBS) (ABC); (45) Friday Night Movies (CBS); is the first Apollo 23.4; (46) Bill Cosby (CBS): (47) Mannix (CBS); 9:53 p.m. EST, night (16) Gunsmoke (CBS) (17) Iranside (NBC); (48) Bonanza (NBC); (49) Bold Ones (NBC); (50) launch. Officials of the National Aero- (18) Bridget Loves Bernie (CBS); (19) NFL Mon- The Waltons (CBS); (51) Search (NBC); (52) Dean nautics and Space Administration esti- day Night Football (ABC); (20) Wednesday Movie Martin (NBC); (53) Yellow Submarine special mate that, given ideal viewing conditions, of the Week (ABC); (21) Adam 12 (NBC); (22) (CBS); (54) Banyon (NBC): (55) Owen Marshall Mary Tyler Moore (CBS); (23) Of Thee I Sing (ABC); the fiery trail of the Saturn V vehicle will special (CBS): (24) Walt Disney (NBC); (25) Doris (56) Julie Andrews (ABC); (57) Streets of San be visible for two-and- one -half minutes Day (CBS); Francisco (ABC); (58) The Men (ABC); (59) Sixth to watchers in a 500 -mile radius from (26) Partridge Family (ABC); (27) Medical Cen- Sense (ABC); (60) Night Gallery (NBC); (61) Alias Cape Kennedy. At lift -off, the brilliance ter (CBS); (28) Wednesday Mystery Movie (NBC); Smith and Janes (ABC). of the engine's jets will be 7,500 -foot candles, as bright as sunlight. command module; Dec. 16, 6:46 p.m., As the space vehicle gains altitude, the 32 minutes, view of receding moon from New SAG directors exhaust plume from its five engines is command module; Dec. 17, 3:19 p.m., expected to extend 2,200 feet from the one hour, four minutes; extra -vehicular Actor Kent McCord of the Adam -12 se- base of the booster to the tail of the activity- Commander Evans removes film ries has won a three -year term on the plume, whose diameter will be 500 feet. cassettes from scientific instruments bay Hollywood section of the Screen Actors The astronauts are due to land in the of command; Dec. 16, 6 p.m., 30 min- Guild's national board of directors -the only independent candidate to win against moon's Taurus -Littrow area on Dec. 11 utes, news conference by three astronauts for three days of lunar exploration. Al- in flight; Dec. 19, 2:24 p.m. recovery by an official slate contending for 14 seats on most 22 hours of TV color transmissions the USS Ticonderoga, in the Pacific. the board. Thirteen candidates proposed have been scheduled from the surface as by SAG's nominating committee were well as during the flights to and from elected. the moon. This is slightly more than those Changing Formats The 13 were Dennis Weaver, Claude that were transmitted during the previous Akins, Robert Lansing, William Windom, two moon shots. WIL-FM St. Louis has changed its format Marie Windsor, Jack Ging, Fritz Feld, In addition to that TV time, coverage from 50% pop -50% rock to quarter -hour Paul Comi, Robert Wilke, Jerry Fitz- by the networks is also planned for the segments of uninterrupted "beautiful patrick, Carmen Zapata, Mako and launch and recovery, the latter set for music" from Bonneville Program Services Marian McCargo. The one administra- 2:24 p.m., EST, Dec. 19, 350 miles International, according to Tom L. Perry- tion- designated candidate to lose was southeast of Samoa. Just how much of man, president and general manager. The George J. Engelson, who has been active the whole flight will be broadcast live by FM change, effective Nov. 13, will not in the so- called STOP campaign to limit the networks has not been decided yet, affect the country- western format of WIL- network TV reruns. Nominating commit- although presumably selected portions (AM). tee choices for SAG officers, including will be taped for inclusion in news shows. the incumbent president, John Gavin, WLAC(AM) Nashville has shifted from a were elected without opposition. Again, as they did during the Apollo daytime news /talk format to contempo- 16 flight last March, TV viewers will be rary rock. A new program director, hick able to watch the lift -off from the moon Kent (from wMAx[AM] Nashville) was via the TV color camera on the lunar appointed to oversee the change. Accord- rover vehicle that will be left at the site ing to Mr. Kent, the new popular -music Program Briefs as the two astronauts rejoin their com- format assumes an adult approach, aim- panion in the command module and re- ing at the 18 -35 age group. The new day- Sports Sales rights. Sports Sales Special- turn to earth. time schedule will not influence a night- ists, Hollywood -based firm formed year The three astronauts: Navy Captain time rhythm- and -blues format. ago, reports acquisition of exclusive West Eugene A. Cernan; Navy Commander Coast sales rights to all Hughes Sports Ronald E. Evans, and civilian geologist Wvoo(AM) (formerly wrec) Minneapo- Network broadcasts including various Harris H. Schmitt. lis announced a format change, effective cost- football season bowl games, Pacific The tentative TV schedule (all times Nov. 3, from "easy listening" popular Eight and Big Ten basketball. Previously EST): Dec. 6, 9:53 p.m. launch; Dec. 7, music to "golden oldies." The change Sports Sales Specialists acquired rights to 1:59 a.m., 20 minutes, target docking and accompanies a change of ownership from all in -game commercial time on both TV extraction of lunar module; Dec. 11, Peoples Broadcasting Co. to Fairchild In- and radio broadcasts of Los Angeles 7:43 p.m., five hours, 38 minutes, first dustries, and the addition of a new gen- Lakers basketball and Los Angeles Kings extra -vehicular activity; Dec. 12, 5:32 eral manager and operations director (see hockey contest. p.m., six hours, 30 minutes, second extra- story page 38). vehicular activity; Dec. 13, 4:43 p.m., six WCVB -TV Boston, which has been pro- Quaker is taker. Quaker Oats Co. Chi- hours, 40 minutes, third extra -vehicular graming all night on Fridays, will expand cago, through Adcom, Chicago, pur- activity; Dec. 14, 5:41 p.m., 25 minutes, its 24 -hour operation to four nights a chased full sponsorship of TV special lunar module lift -off from moon; Dec. week, Wednesday -Saturday, beginning In Search of Ancient Astronauts. Rod 14, 7:07 p.m., six minutes, rendezvous Nov. 15. The initial schedule includes Serling will be off -camera narrator of with command module; 7:31 p.m., five two feature films each night as well as program on NBC -TV Friday, Jan. 5, minutes, docking of lunar module and rebroadcasts of popular local programs. 10-11 P.M. NYT. Program is based on

Broadcasting Nov 19 1972 34 best seller "Chariots of The Gods ?" by Celeste Holm, Brenda Lee, Marilyn grams competition in 16th annual San Erich Von Daniken, depicting theory that Michaels, and Canadian Children's Opera Francisco International Film Festival, various baffling phenomena are work of Chorus. Oct. 12 -22. NBC -TV's The Snow Goose ancient visitors from other planets. Benji and Waldo return. Christmas Is, won Golden Gate Award in entertain- half -hour animated special produced by ment special category and Suffer The Co- production agreement. Universal Little Children: An NBC White Paper Television, North Hollywood, Calif., and Lutheran Television, St. Louis, will again be offered this year to stations at no on Northern Ireland, was winner of Omnibus Productions, Los Angeles, have network documentary award. Other NBC agreed to co-produce special programs charge. Featuring Benji and his pooch, Waldo, holiday program was carried in Television program winners were Chil- for television, with first venture, The dren of Poverty, wNBc(Tv) New York, Red Pony, two -hour program sponsored top -50 markets and on 232 commercial TV stations. Lutheran Television retains local station special documentary and A by Bell Telephone, to be presented on Sylvan Sewer, WRC -TV Washington local - NBC-TV March 18, 1973. Also included minute in show to offer its annual Christ- mas gift which this year will be colorful station series segment documentary. Both in new partnership is possibility for co- are NBC -owned stations. ABC -TV's production of TV series and feature films. stick -on "patches" of the characters from program. Brian's Song won in entertainment series Omnibus is partnership between actor segment category and Westinghouse James Franciscus and producer Fred Golden Gate competition. NBC and Broadcasting Co.'s Firetrap was winner $rogger. In past company has produced NBC stations dominated television pro- of documentary, network special, award. such specials as David Copperfield and Heidi. Beauty in parks. Audience Planners Inc., Chicago and New York, is distribut- ing half-hour program on nation's na- tional parks system for public- service showing on TV stations. Titled Traveler, Traveler, film also is available in four separate segments (about seven minutes each). Film was commissioned by Win- nebago Industries Inc., Forest City, Iowa.

BBDO handling early comedies. Film - video Releasing Corp., New York, has "Greatly named BBDO's television sales and syn- dication division as representative of Improved 52 one -hour comedy programs. Each weekly program of series, Laff- Movie, consists of three short subjects starring Efficiency at such personalities as Bert Lahr, Buster Keaton, Joe Cook, Harry Langdon, Bob Hope, Bing Crosby, Imogene Coca, Dan- WFTV" ny Kaye and Milton Berle. BBDO said series is being offered for sale to stations on cash basis. Maurice H. Zouary, presi- Raymar Associates helped us reorganize people, space and systems in July, dent of Filmvideo, said shorts were pro- 1970. Many costly errors and omissions were eliminated in sales, traffic and duced in early 1930's and contain original billing. We feel we surely recovered Raymar's fee in less than a year through sound. Separately BBDO will sell seven staff reduction and increased sales through better inventory control. We were 10- minute shorts starring Shirley Temple, also able to defer plans for computer service, accomplishing many of the produced in 1932 when she was three desired results at a fraction of the cost. years old. Walter M. Windsor, General Manager Syndication report. Cy Schneider, pres- WFTV, Orlando, Fla. ident, Carson /Roberts division of Ogilvy & Mather, Los Angeles, in course of talk to Southern California Broadcasters As- Other Satisfied Users Include: sociation, delivered following status re- WHAS -TV- Louisville KSBW- TV- Salinas, Ca. WSGN- Birmingham port of Hap Day Industries, Boston -based WRVA- Radio, Richmond, Va. KFOX -LA (Long Beach) KDES -Palm Springs radio syndication firm formed by agency KEZY -LA (Anaheim) KDIA -San Francisco -Oakland KPAM -Portland and Klein /Barzman /Hecht, Los Angeles, KRLA -Pasadena KFAC-Los Angeles KOST -Los Angeles creative communications consultants, in 1970: First -year programing of Have a Happy Day show playing in 110 mar- o000 00000 000 NEW THIS MONTH: kets. Second -year programing of same WXII- TV- Winston Salem show in 50 markets. New show, Good RAYMAR INCORPORATED WTMA- Charleston Times, sold in 10 markets. Four shows ASSOCIATES of Audio -Biographies of Burt Bacharach, Instant Data Retrieval Systems for Traffic /Sales /Programming /Accounting -Clients in 25 Markets Jerry Lee Lewis, Glen Campbell and Paul Anka produced by Diamond P Enter- To: RAYMAR ASSOCIATES, INC. prises Inc., Hollywood, sold in 160 mar- 14 Christian Court, Belmont, CA 94002 (415) 592.2112 kets. Sports commentary show, Sports Send me information about your system. My principal interests are: Huddle, currently playing in 52 markets. Organizing salesman time & records Music Scheduling A Mike Douglas special. Group W Pro- Traffic operations Billing and accounts receivable ductions is producing one -hour special, Availability control Other systems problems starring Mike Douglas, which is to be syndicated nationally and telecast third Station Name week of December. Titled Season's Greet- ings from Mike Douglas and ", pro- ... Address Zip gram will present guest performers in- cluding Cliff Robertson, Louis Nye, L J

Broadcasting Nov 13 1972 35 news conference Thursday (Nov. 9), pre- nate among those who normally cover Broadcast Journalisme sumably because of a technicians' strike you by trying to exclude one news orga- against CBS. nization. This clearly is impermissible He acted after Mrs. Westwood refused and I propose to pursue all reasonable CBS News locks horns to proceed with a news conference sched- avenues to prevent the establishment of with Democratic party uled at the National Press Club, where a so dangerous a precedent. CBS camera crew could not be excluded, "I urge you carefully to consider the Salant bristles over exclusion - and shifted the conference to Democratic immense dangers involved in the position apparently inspired by IBEW strike - headquarters at the Watergate, where CBS you are taking and its ominous conse- from Westwood news conference cameras were kept out. The maneuvers quences to free and full information so were arranged by Blair Clark, the Demo- necessary to a free society ..." Richard S. Salant, president of CBS crats' director of communications, who, Mr. Salant also said that he understood News, accused Jean Westwood, chairman incidentally, was once head of CBS News. the Democrats rescheduled the news con- of the Democratic National Committee, Mr. Salant wired Mrs. Westwood that ference "for print only" but with agree- of making "an outrageous attempt to he was "appalled." He said that "what ment to give separate conferences for dictate who shall and who shall not cover you are doing involves fundamental free ABC News and NBC News. "Apparently," you" by attempting to bar CBS News press, free access and news manipulation his telegram continued, "you base this on from covering a Democratic post -election issues -an effort gratuitously to discrimi- the fact that the International Brother- hood of Electrical Workers has struck against CBS. As you know, other unions * JOHNNY CASH * ROGER MILLER * HANK SNOW * working for CBS News are not on strike and they continue to cover the news." r6) fn I r l It's official. President Nixon has for z the first time indicated his opposition C) to legislation to protect newsmen's confidential sources and information 3 from government scrutiny. In response -o to questions from Robert K. Fichen- W fn berg, executive editor of the Knicker- r bocker News -Union Star (Albany, r N.Y.) and chairman of the American Society of Newspaper Editors' free- * dom of information committee, Mr. -i Nixon said in a Nov. 4 letter that he supported the Justice Department's 3 guidelines on issuing subpoenas to 3 newsmen. Senator George McGovern (D -S.D.) had earlier told Mr. Fichen- berg that he fully supports newsmen's- z privilege legislation. rn Music -1 m DJ loses first round in fight against o obscenity charge t7 Lawyers' motions to dismiss case r against John Nesci are denied Your top two -station buy Three motions to dismiss the case against for Western Michigan. 7C former progressive rock announcer John * P. Nesci, under indictment in the Eastern o WJEF delivers more men 25 -49 in drive times L Virginia U.S. District Court for allegedly z than any other AM station in the Grand Rapids C airing a record that contained an obscen- market. And beginning at 10 AM, we're first with ity, were denied last Monday (Nov. 6), CC z men of all ages -right up to Sign -off.' m in a pre -trial hearing. In FM, we give you the most powerful station in the Attorneys for Mr. Nesci - Tracy } nation: 500,000 watt WJFM. So you get great reach ái Westen and Sam Buffone of the Stern !7 and city -grade signals in Western Michigan's four key Community Law Firm of Washington and Seymour Dubow of the Virginia W markets -Kalamazoo, Muskegon, Battle Creek and -4 Grand Rapids. m chapter of the American Civil Liberties If you're selling to Michigan's countrywise buyers, we're Union -were also denied their motion for the perfect combination. WJEF /WJFM, the American discovery (the revelation of all evidence country sound. gathered by the prosecution). Mr. Nesci, who worked for WOW' (FM) `Source: ARB April/ May 1971 Norfolk at the time of the alleged viola- tion, was indicted in September under the provisions of Section 1464 of Title 1/3 of RADIO WILCO KALAMAZOO-DIRE CREEK the U.S. Code (BROADCASTING, Oct. 9). WIEN CAMFD .Iw the defense filed motions CADILLAC Attorneys for WJEF/WJFM a week ago attempting to have the evi- MORAY RAPIDS KALAMAZOO WWrv/II by Federal Bureau iY`f.WIISIE"wRIE ces RADIO FOR WESTERN MICHIGAN dence gathered the RBER.rv/.M1..I,B.b <.<,. RnAd

Broadcasting Nov 131972 36 Quality and economy can go together... we did it with Encore tape cartridge equipment

Something for everyone. The group Blood, Sweat & Tears performs during a taping of one of two In Concert pilots for ABC -TV. The network will be testing the program for its new 11:30 p.m. format (Broadcasting, Nov. 6). The pilots will be telecast on Nov. 24 and Dec. 6 and also feature such musicians and groups as Alice Cooper, Curtis Mayfield, The Allman Brothers Band, Poco, and the two grand old men of rock and roll, Chuck Berry and Bo Diddley. that the tape of the alleged violation was and, although Mr. Foster says the changes edited out of context and was therefore he has made or will make in the station's inadmissible. They also moved for dis- contemporary rock format will not be Encore Reproducer S475 missal on grounds that (1) the facts of major, others in the Los Angeles market Some broadcasters want and need the case listed in the indictment do not have reported that the sound of the sta- an economy line of tape cartridge substantiate a prima facie case against the tion has changed "drastically" in past equipment. We incorporated the defendant (the indictment does not in- weeks. KRLÁ s playlist has been fairly best features of our premium line clude the alleged obscenity because it broad when compared to the restricted into Encore. We simplified systems, would "defile the records of the court"); lists of between 35 to 60 records utilized circuits and manufacturing techni- (2) Title 18 is unconstitutional due to by most AM contemporaries. Album cuts ques. And we created further vague wording and is a violation of the and new singles had been known to ex- economies by selling direct, with First Amendment; and (3) the applica- pand the list to over 100 records during payment due when you order. We tion of the law under which Mr. Nesci is the tenure of Shadow Stevens, Mr. Fos - offer a 30 -day guarantee of satis- being prosecuted was discriminatory and ter's predecessor. faction plus a one year warranty. in violation of due process. Lawrence Webb, general manager of Call us collect today and find out Country Joe McDonald -the artist the station, and Mr. Foster emphasized why many broadcasters are finding whose song Mr. Nesci is being prose- that they have placed a check system on quality and economy under the cuted for playing-is expected to testify Mr. Foster when new records by artists Encore name. at the nonjury trial scheduled to begin managed by his firm are being considered Nov. 28. Mr. McDonald was also ar- for airplay. "I'm going to have to get Encore Recorder /Reproducer $630 rested and fined $50 by a magistrate on written clearance from the management an obscenity charge in 1969 in Worcester, before I can play new things by our Mass., for doing the same song in a live people," Mr. Foster said. performance. The case was later dropped by the state district attorney after Mr. McDonald appealed the ruling. Big spender in Burbank KROQ mounting half -million -dollar, Full circle for Foster 8 -hour, 15 -act concert in Coliseum tia Seven years later, he's back KROQ(AM) Burbank, Calif., a rock sta- as program director for KRLA tion in the Los Angeles market, is going to present a I5 -act, eight -hour concert When Reb Foster left the program direc- on Nov. 25 at the Memorial Coliseum. Call 309 -828 -1381 tor post at KRLA(AM) Pasadena, Calif., in Projected cost of the promotional effort 1965, he decided to start a new career for is more than $500,000, according to collect for himself. It turned out to be a talent - Gary Bookasta, president of KROQ. To management firm -Reb Foster Associates date, the concert line -up includes Sly and details on the -with such clients as Three Dog Night, the Family Stone, Chuck Berry, Merrie Steppenwolf (and then John Kay, the Clayton, Crazy Horse, the Eagles, the Encore series leader of the band, when that group Raspberries, Elephant's Memory, Batdorf broke up), Gail McCormick, Jerry La- & Rodney, Love, Flash Cadillac and the Croix and White Trash, and Allen Parker. music debut of Marjoe, a former evange- If1TERf1RTIOf1Ht. Seven years later, finding that "I have list and subject of a popular documentary ' TRPETROf1KS time on my hands and the business has film. Proceeds will go to the Southern CORPORRTIOf been running smoothly without me there California Council of Free Clinics. all the time," Mr. Foster has again be- Publicity for the concert comprises 2425 South Main Street, Bloomington, Illinois 61701 come program director of KRLA. more than 1,300 billboards (100 for each The appointment was effective Oct. 15 of the major acts), a print campaign in

Broadcasting Nov 13 1972 37 both trade and consumer press and a television campaign that began last week. The print advertising will cost more than $25,000, the billboards close to $100,000 and the TV campaign more than $50,000, Mr. Bookasta estimated. Expenses for the concert itself (rent, sound system, tickets and artists' base expenses; most are work- ing for expense money only) will come from the gate. All promotional costs and artists' costs above base expenses will be paid by KROQ. Mr. Bookasta estimates the entire project will cost the station ap- proximately $300,000. The Raspberries The Four Tops The Beegees Tickets for the concert will cost $3 (the Coliseum holds 100,000 people) and Beatles, there was a flotilla of Liver- "Keeper of the Castle" -Four Tops pool sound -alike bands and the the the evening will be "presented like a (Freddy (ABC /Dunhill) Everybody knows play" in three "acts" of five performers Dreamers, Dave Clark Five, etc.). The Four Tops. They had been recording hits each. Beegees and Badfinger later used a for 10 years for Motown, but the group as Mr. Bookasta said KROQ plans quar- Beatles sound as their taking -off points recently switched to the ABC /Dunhill terly concerts at the Coliseum. The bills well, although they have gone on to es- label to its advantage in the view of some and shows would not be as long as that of tablish themselves on their own merits programers. George McGovern, program Nov. 25, but would still feature major while the others have faded into ob- director, WPDQ(AM) Jacksonville, Fla., artists. scurity. hailed the label switch as "leaving a But the Raspberries have not only rather hollow image (as one of the first copied a sound. Their great appeal lies successful groups to record for Detroit - in their ability to create clean, fresh based Motown) behind to start something All- oldies for Minneapolis songs-and that is what makes them like brand new." New call, new format, new faces the Beatles. The Four Tops song addressed to for Fairchild's latest The subject of "I Wanna Be with You" black men: "Can't you see /While you're might be called risque -the song is a boy picking on society /That the leaves on Fairchild Broadcasting assumed control talking to his girl friend on the first time your family tree/ Are callin' you to come the night it is of WPBC -AM -FM Minneapolis at noon they spend together -but home /You're the keeper of the castle/ Nov. 3, presenting that market with an an innocent song, really: "If we were Be a father to your children/A provider all- oldies format under the new call letters older /We wouldn't have to worry about of all their daily needs." The wah -wah wyOO(AM). The FM be called WRAH- tonight." intro leads directly into a Latin beat. The -to The record was released two weeks (FM) -has gone off the air until mid - Levy -Stubs lead vocal is raw and counters December, spokesmen say, for technical ago to front a new album, and reaction a string background throughout the rec- improvements, to return with an as -yet- was immediate. WKBW(AM) Buffalo, ord. unspecified format. WPBC -AM -FM was on N.Y., reported unusually heavy phone re- Stations playing "Keeper of the Castle" an MOR format, under People's Broad- quests, as did WPDQ(AM) Jacksonville, last week included wpnx(AM) Jackson- casting Co. Fla. Stations playlisting the new Rasp- ville, Fla., wDoY(AM) Minneapolis, KLIF- William A. Stewart, the new operations berries include: WFIL(AM) Philadelphia, (AM) Dallas, wTix(AM) New Orleans, manager, has also devised a new twist for KNoz(AM) Houston, WKBW(AM) Buffalo, WRKO(AM) Boston, wixY(AM) Cleveland the stations' news service. "We've reversed WMEX(AM) Boston, KJR(AM) Seattle, and KHJ(AM) Los Angeles. the ratio of the normal newscast from wcFL(AM) Chicago and WPDQ(AM) Jack- four minutes of straight news and one sonville. minute of sports to a five- minute news- Cable cast (at the top of the hour) made up of "Alive "-Beegees (Ateo) The Beegees four minutes of sports and one minute of new album, To Whom It May Concern, Cables fight deadline a regular news summary. This is a sports - may contain another hit for the Aus- oriented city and we think it could be tralian group besides "Run to Me," their on technical testing popular record of the late summer and quite successful," he said. say standards fall. As is typical of new Beegees singles, But broadcasters Personnel changes have been extensive. need enforcement without delay Martin Schlottman is the new general the initial reaction from the audience to manager. On -air personalities will be: "Alive" has been slowly but steadily The National Cable Television Associa- morning -Bob Chase, formerly of WIND - building. tion has attracted widespread support (AM) Chicago and wQxi(AM) Atlanta; But past experience has shown that from cable systems and engineering con- mid- day -Robert Hall, formerly wwTC- after a new Beegees has been played sultants for its challenge to the FCC's (AM) Minneapolis, and Michael O'Shea, often enough, listeners demand that it requirements governing performance tests formerly wowo(AM) Ft. Wayne, Ind.; stay in rotation for a long time. Wxt.o- on CATV facilities. In several pleadings evening - Doug Mackinnon, formerly (FM) New York has been forced by its filed last week, the commission was told wIFE(AM) Indianapolis; all- night -Art audience to play "Run to Me" for more that the December 1972 deadline for Snow, formerly KWOS(AM) Jefferson City, than three months -and that is not un- completion of the first tests could not be Mo. usual among other stations around the met by most cable systems. Basically, the music will encompass country. Last week's pleadings supported a records from 1955 to 1970, with some "Alive," as one Boston music critic September NCTA petition requesting the going back as far as the late 1930's, Mr. said in jest, "is about 'four more years'." commission to extend the deadline for at Stewart said. It deals with the inability of people to least another year (BROADCASTING, Oct. alter their existence and their acquiesence 2). The association claimed that a lack to their lives: "I can't change the world/ of uniform testing procedures, coupled Breaking In And make it go the other way /I know I with a shortage of qualified personnel, should begin /But I just can't arrive /I'm has placed an excessive burden on cable "I Wanne Be with You " -Raspberries alive and that's all...." systems required to conduct the surveys. (Capitol) The Raspberries have quickly Among the stations that were playing The testing requirements was one of become the leading manifestation of "Alive" last week were X1LT(AM) Hous- many sweeping revisions in the FCC's "Beatle excitement "-(a term used by ton, WRKO(AM) Boston, WMAK(AM) cable regulations promulgated last Jan- more than one programer) -in the 1970's. Nashville, w1BG(AM) Philadelphia and uary. During the mid 1960's, heyday of the KOL(AM) Seattle. The sole opponent to the NCTA peti-

Broadcasting Nov 13 1972 38 Top -50 Agencies in The top -50 agencies in Your advertising message Washington 20036 radio and television control in this issue will do double Maury Long, John Andre Radio -TV ... a Special 1735 DeSales Street NW just about all the spot duty. For not only will it be in 202 - 638 -1022 Report Broadcast- business there is. Last year read by more than 120,000 ing's November 27 they placed more than broadcasting influentials, New York 10019 issue. $3,000,000,000 in broad- but it will also be kept for Bob Hutton, Stan Soifer casting. Will this figure be frequent reference by Eleanor Manning 7 West 51st Street exceeded in 1972? Which agency and advertiser per- 212-757 -3260 are the top -50 agencies? sonnel of dollars- and -cents What did their clients importance to you. Hollywood, California 90028 spend? Is J. Waiter Thomp- Don't miss this unique Bill Merritt son still number one? 1680 North Vine Street advertising opportunity. 213- 463 -3148 Answers to these and Closing date: November 20. similar questions will be For complete details, con- featured in Broadcasting's tact your nearest Broad- November 27 issue. casting office.

You belong in Broadcastingm Nov 27 tion last week was the Association of Montana, Idaho, Washington, Oregon) - Maximum Service Telecasters, which And now, a few words Wayne Wilson, Northwest Cablevision argued that too much time has already Inc. Southwest (Arizona, New Mexico, elapsed without FCC enforcement of about cable TV ... Texas, Oklahoma) -Lee Prins, Ameco adequate technical standards for cable Finding an industry spokesman Inc. West (California, Nevada, Hawaii) systems. The December deadline, AMST to suit the occasion is goal -Alan Greenstadt, Optical Systems Corp. claimed, is "a small step in the right of NCTA's new speakers' bureau direction." Although the best procedure no would be extension of the deadline The National Cable Television Associa- Closing a loophole at all, AMST said, if the commission tion has formed a speakers' bureau to moved last week to bring some elects to grant a delay, it should not The FCC months. help tell its story through the use of kind of uniformity to the procedures for exceed six And a six -month ex- qualified tension, the association continued, should industry spokesmen. filing objections to cable -TV operations. The will be divided into nine be applicable only to systems with fewer bureau It ruled that parties requesting "special than 3,500 subscribers. Larger cable oper- regional sections, each with its own chair- relief" from the commission's cable rules ations, AMST said, granted man, to meet the need for speakers famil- must show good cause why their plead- should be with of time extensions only on a case -by-case iar local and regional aspects ings could not have been submitted earlier basis. cable. The bureau chiefs have two func- in the form of an objection to a certifi- tions: to help secure speakers for meet- cate-of- compliance application. The dis- ings and groups in their regions, and to tinction between the two forms of chal- be a regional clearinghouse for informa- lenge is that while a compliance- certifi- Teleprompter stresses tion, so that NCTA members who act as cate objection seeks to prohibit the car- local- origination gain industry spokesmen will have a source nage of all TV signals requested by the of ideas, assistance and sample speeches. cable system, "special relief' pleadings Teleprompter Corp., New York, has sub- The speakers' bureau is a project of can be directed against the carriage of a mitted its second annual report to the NCTA's public -relations committee. The specific signal. The commission said it FCC, citing its achievements during the chairman of that committee, Marc B. feared that, as the rules are presently past year in local program origination, Nathanson of Cypress Communications, structured, parties objecting to carriage coverage of major news stories, public - said in announcing the project that "in- proposals could avoid the FCC filing access opportunities and national syndi- creasingly, local, state and national deadline for compliance- certificate chal- cation of programing. groups are calling on NCTA and com- lenges-30 days after the application is Noting that its first report to the FCC panies in the industry to provide qualified submitted -by filing a "special relief" listed 70 systems as originating local pro- speakers on cable television. It is im- request. There is no deadline for filing grams. Teleprompter said the figure has portant that the industry respond to this the latter form of challenge. grown to 96. This total covers almost desire to have industry representatives 650,000 subscriber homes, said to be explain and talk about cable." more than 90% of all Teleprompter cus- The regional chiefs are as follows: loses Toledo case tomers. East (Pennsylvania, New York, New Lamb The company said its investment in Jersey. Connecticut and Delaware) - A suit by an unsuccessful applicant for local program origination over the past John Barrington, Teleprompter. North- a cable -TV franchise in Toledo, Ohio, two years amounts to more than $7.5 east (Maine, New Hampshire, Vermont, against the firm awarded the franchise million. Massachusetts, Rhode Island) -Bill Ken- was thrown out by the Supreme Court Some of the highlights of the past year. ny, New England CATV Association. last week. In refusing to grant a hearing as reported by Teleprompter, were cov- Mid- Atlantic (West Virginia, Virginia, to Lamb Enterprises Inc., the high court erage of such major stories as President Maryland, District of Columbia) -Rob- left standing a June ruling by the U.S. Nixon's China and Russia trips, two ert Stengel, NCTA. South (North Caro- Court of Appeals for the sixth circuit that Apollo moon shots and recreations of the lina, South Carolina, Georgia. Florida. upheld a district court's dismissal of the world chess Alabama, Missis- Fischer -Spassky champion- Kentucky, Louisiana, suit (BROADCASTING, June 12). Lamb ships; anniversary of a year's operation sippi, Tennessee, Arkansas) -Tom Dow - sought triple damages of $54 million of a public- access channel in upper Man- den, Cox Cable Communications. Mid- against Buckeye Cablevision Inc., of hattan and the opening in Harlem of a west (Minnesota, Iowa, Missouri, Wis- Toledo, the winner of the franchise, and "storefront studio "; development of a consin. Illinois, Indiana, Mi'fiigan, Ohio) its parent companies-Cox Cable Com- cable -TV program- syndication procedure, -Tom Willett, Continental Cablevision munications, which owns 20% of the sys- and the establishment of the cable -TV of Ohio. Central (North Dakota, South tem. and the Toledo Blade, which owns Nebraska, industry's first Washington news bureau, Dakota. Colorado. Wyoming. 80 % -as well as from Ohio Bell Tele- headed by correspondent Anne Denton Utah, Kansas) -J. C. Sparkman, Tele- phone Co., which installed the Buckeye Blair. communications Inc. Northwest (Alaska, system. Lamb had charged the defendants with conspiring to exclude it from cable competition in the Toledo area.

THIS IS AMERICA'S FINEST FLAG KIT Collins gets $3- million pact

Let Collins Radio Co., Dallas, announced last week it has received a $3- million AIL , contract from United Video Inc., Tulsa, 1972 Kit contains Thor bunting flag. 6' seclional Chrome finish pole. Okla., to supply electronic equipment for eagle ornament, lanyard, all hardware PLUS Bonus Lapel Pin and Window Decal. a specialized common- carrier microwave From ATLAS, the largest manufacturer network for cable systems between Dal- of 3' x 5' sewed -stripe American Flags! las, Oklahoma City, Tulsa, Kansas City, and St. Louis. United Video is a It makes You your community's FLAG HEADQUARTERS. Mo., subsidiary of LVO Cable Inc., Tulsa, Offer the quality -made Flag Kit with Write, Wire -Or which has interests in 28 cable -TV sys- promotional power proved by hun- PHONE QUANTITY ORDERS COLLECT dreds of across the coun- tems either operating or under construe- stations (618) 439 -2600 try. You'll find it a patriotic pleasure television series has won a three -year to present and promote. specialized common -carrier network is Gets RESPONSE all year 'round! ATLAS FLAG CORP. scheduled for the fall of 1973, though Lowest prices. Immediate delivery. BENTON, ILL. 62812 Buy direct and save! construction will not begin until FCC gives its approval.

Broadcasting Nov 131972 40 Equipment & Engineering CBS sabotaged during strike over jurisdiction It loses one whole football game, part of another and most remotes that had been planned election night International Brotherhood of Electrical Workers continued its strike against CBS last week with no immediate settlement in sight and, as of midweek, no new ne- gotiating sessions scheduled. A CBS spokesman said the company had not suffered any monetary losses be- cause of the walkout by more than 1,200 engineers, cameramen and technicians throughout the country at CBS -TV, CBS Radio and the CBS -owned television and radio stations. (BROADCASTING, Nov. 6). Management and supervisory person- nel have been performing the duties of the union members since the beginning of Walking the Nne. A striking IBEW worker pickets CBS headquarters in New York. the strike on Nov. 3, but there have been at least two hostile incidents involving National Football League by CBS after game, one of four contests CBS planned football -game broadcasts, and the CBS the strike occurred. CBS said this was the to cover regionally yesterday. News coverage of election returns on procedure required by contract, so that The principal issue in the strike is Nov. 7 was sharply restricted by union the league could try to arrange substitute jurisdiction over jobs associated with picketing at remote sites (see page 13) coverage. emerging new technology, covering such On Nov. 5 the New York Jets- Washington Of those two games, KsD -TV St. Louis, graphic -display devices as Vidifont, Tele- Redskins football game was not telecast an NBC affiliate, carried the Philadelphia - strator and others. The union wants its because cables at Shea stadium in New St. Louis game from Philadelphia (while members to operate this equipment and York were cut. KMOX -TV St. Louis, the CBS -owned sta- would agree to nonunion personnel filling The cut cable was NBC's permanent tion that normally would have carried it, these jobs only if the work is duplicated installation there, where NBC -TV regu- carried Chicago- Detroit instead). The by IBEW members. CBS wants the right larly covers Jets home games. NBC other turned -back game, Dallas at San to hire employes with other skills it feels sources said they expected to have it re- Diego, was carried by KDFW -TV Dallas - are needed for the new technology - paired by Friday (Nov. 10), fully ready Fort Worth, a CBS affiliate, and a net- skills in graphic design, for instance - for coverage of yesterday's (Nov. 12) work of close to 20 other Texas stations. and rejects duplication of work by union game between the Jets and the Buffalo For yesterday (Nov. 12), CBS "turned members. Bills. back" two more games to the league last CBS crews composed of supervisors at- Wednesday: Green Bay at Chicago, which tempted to bring new cables in from two normally would have been seen on 40 to trucks parked outside the stadium. Ac- 50 stations, and New Orleans at Atlanta, cording to police, Arthur Shine, a striking normally on about 30 stations. The league Supreme Court refuses CBS technician, attempted to pry loose a was to try to arrange to have the games to stop Sears building cable that was hooked to one of the relayed to the "away" teams' home mar- trucks. When a policeman tried to take kets and to as many as possible of the Illinois had claimed skyscraper Mr. Shine into custody, two other men other stations that normally would carry would obstruct Chicago TV signals intervened and a scuffle ensued. them. The rest, CBS sources said, would The three men were arrested. Mr. he fed the New York Giants -Washington The attempt to block the construction Shine was charged with criminal tamper- of the 1,450 -foot Sears Tower building ing. The two other men were identified in Chicago has failed in the Supreme as Joseph Cabibbo and Vincent Bartilucci Red -faced over Redskins. The raid Court. The court last week refused to also described as striking technicians. Mr. on cable installations in New York's hold a hearing on an Illinois state Cabibbo was charged with disorderly con- Shea stadium last Sunday affected attorney's motion for an injunction duct and public harassment and Mr. Bar - football programing on a regional against Sears, Roebuck & Co., coordi- tilucci with interfering with a police offi- network but probably hit hardest in nator of the project. The ruling left cer, resisting arrest and public harassment. the Washington area where avid standing a decision by the Illinois Su- The arrested men belonged to Local 1212 Washington Redskins fans learned preme Court denying the motion. of IBEW. just before kickoff that their heroes' The injunction had been sought by In another incident, television cables battle with the New York Jets would State Attorney Jack Hoogasian, who were cut in Milwaukee where the San not be on WTOP -TV, the Washington claimed that the tower would cause Francisco -Green Bay game was being CBS affiliate. WTOP -TV, which re- serious interference to TV reception in carried. The telecast was off the air for peatedly announced that the game Lake county. Mr. Hoogasian sought to about eight minutes at the start of the could not be broadcast "because block construction of the 110 -story struc- second half before CBS crews repaired communications at Shea stadium ture beyond the 67th floor. the damage. have been sabotaged," picked up During the legal fight, Sears offered From 50 to 55 stations had been CBS's feed of the Chicago Bears - an estimated $5 million to finance moves scheduled to get the Jets -Redskins game. Detroit Lions contest Instead. That of TV station antennas to the Sears build- They got the Chicago -Detroit game in- didn't stop hundreds of Irate viewers ing from their present sites on the John stead. from flooding WTOP -TV's switch- Hancock building. The Chicago stations Two Nov. 5 regional games on the board with protests throughout the criticized that plan, however, noting that CBS schedule were "turned back" to the afternoon. several stations had long -term leases with

Broadcasting Nov 131972 41 the John Hancock interests and that the a relay with earth stations in Canada. A financial burden involved in relocating companion satellite is due to be launched Finance would be too heavy (BROADCASTING, May from four to six months later. 8). Canada's basic Telcsat system includes Avco expands in CTI. Cartridge Tele- A Sears spokesman said last week that eight earth stations in southern Canada vision Inc., New York, reports agreement the problem is "still under study." and 25 TV receive -only stations in re- in principle with Avco Corp., owner of The litigation that was terminated last mote and northern areas. The main earth 32% of CTI's stock, under which Avco week was not connected with an earlier stations will be at Montreal and Toronto, will buy up to $8 million of CTI's sub- case brought before the FCC by the the principal production centers of the ordinated convertible notes. Notes are be- Illinois Citizens Committee for Broad- Canadian Broadcasting Corp., which has ing offered initially to limited number of casting. ICCB had asked the commission leased three color TV and three audio financial institutions. They bear annual to assume jurisdiction over the construc- channels on the first bird. CBC will use rate of 8% and will mature in 1984 and tion of the Sears Tower, claiming that the satellite service to provide full Eng- be converted into CTI common shares at the anticipated interference would de- lish and French network service through- $20 per share. prive Chicago viewers of their "right" out the country. The Montreal and To- to clear TV signals. The FCC's denial of ronto earth stations will be capable of Split approval. Shareholders of Times that request was upheld two months ago transmitting two television channels and Mirror Co., Los Angeles, have approved by the U.S. Court of Appeals (BROAD- receiving three. Other southern Canada 2 -for -1 split of company's common stock. CASTING, Sept. 25). earth stations will be able to transmit on In special meeting, shareholders also au- one channel and simultaneously receive thorized increase in common shares from three channels. 17.5 million to 40 million. Times Mirror Canadian networking Telesat Canada was organized in 1969 owns and operates KDFW -TV Dallas and and is owned jointly by the Canadian recently announced acquisition of KTBC- takes to satellite government, common carriers and the TV Austin, Tex. (BROADCASTING, Sept. 4). public. It will pay the U.S. about $8 mil- 'Anik,' launched at Cape Kennedy lion for the Anik launch. Refinancing plan. Memorex Corp., and headed for equatorial berth, Santa Clara, Calif., maker of magnetic will carry CBC program services tape, as well as peripheral computer Harmony at KTTV equipment, has agreed to acquire ILC The first domestic -satellite system for the Peripherals Leasing Corp., New York. by North American continent, Canada's, was A more than two -month -long strike Memorex already holds 20% interest in launched last week from Cape Kennedy. the National Association of Broadcast ILC. Both companies' financial results are The Canadian communications satel- Employes and Technicians against KTTv- reported on combined basis. New agree- 58 lite, called "Anik" (Eskimo for "broth- (Tv) Los Angeles has ended, with ment is for Memorex to acquire remain- er"), is capable of carrying 10 color TV members of Local 53 going back on ing 80% of New York firm. Transaction channels or 9,600 telephone circuits. the job. The strike was over negotiations would be in return for 300,000 Memorex old agree- When Anik is positioned over the equa- for a new contract, with the common shares. Result of agreement is tor at Long, 109 degrees W. (south of ment having expired July 1. No details that lenders to ILC will modify ILC's in- Gallup, N.M.), it will begin operating as of the settlement were released. terest rate on $85 million of loans out- standing. Liberty Corp., Greenville, S.C., whose interests include station ownership, re- ported increases in revenues and earnings for first three quarters of 1972, with af- filiate Cosmos Broadcasting Corp show- New Cable Television Franchises ing 28% gain in income for period. 1972 1971 Require New Money Earned per share $ 0.93 $ 0.74 Revenues 223.000,000 170.000,000 These funds are available today through the help of Net Income 6,600,000 5,200.000 Advisors, Inc. Metro-Goldwyn -Mayer Inc., Culver City, Communications Calif., reported net income from opera- their funding this past year. tions increased 18% for fiscal year. For CA I has helped over 40 systems with year ended Aug. 31, 1972: Money has been raised by CAI for their clients for: 1972 1971 Earned per share $ 1.56 $ 1.32 new plant Revenues 156,968,000 155,569,000 building Net Income 9,229.000 7,835,000 rebuilding Notes: Gross revenues not including gross revenues of record and tape operations sold. Net earnings and expanding earnings per share before extraordinary items of $8.523,000, equal to $1.44 per share, in fiscal 1971 modernization and $1.508,000. Equal to 25 cents per share, in fiscal 1972. to Insurance companies and banks have requested us bring Harris -Intertype Corp., Cleveland, man- them good CA TV loans. Can you use some of this money? If so, ufacturer of communications and infor- call mation- handling equipment, reported in- - creases in revenues and earnings for first COMMUNICATIONS ADVISORS, INC. quarter of 1972. For three months ended Sept. 30: 1972 1971 Jim Ackerman, President Earned per share S 0.55 $ 0.48 Revenues 87,331,000 61,334,000 1800 North Meridian Street Net income 3,505,000 3.016,000 Indianapolis, Indiana 46202 International Inc., New York, 317) 923 -2353 Teletronics (AC which specializes in electronic photog- raphy, computerized editing and dupli- cating of programs and commercials, re- ported substantial increase in income on

Broadcasting Nov 13 1972 42 smaller advance in revenues for fiscal A losses gains last week on Broad- year ended June 30: very slight sag. More stocks showed than 1972 1971 casting's index of 135 companies associated with the electronic media. A total Earned per share $ 0.30 $ 0.09 of 56 showed decreases, 54 showed increases, and 25 were unchanged. The Revenues 2,787,301 2,480,217 Net income 231,846 52,406 preceding week gains outnumbered losses by nearly 2 to 1. Little of the movement in either direction was marked, however. In the broad- casting category, for example, the largest increase was shown by Capital Cities Attleco Inc., Phoenix, cable -TV company, Broadcasting Co., which rose 21/4 points to 601/4; the sharpest decrease was in reported increases in sales but accelerated ABC's stock, which fell 378 points to 74%. loss in income for fiscal 1972, ended June The largest gain and loss both turned up in the programing category. MCA was 30. 1972 1971 up 41/e, or 17.3 %, to 277/8. Walt Disney Productions, which had gained over Earned per share (loss) $ (0.44) S (0.20) 10 points each of the preceding two weeks, fell 9% last week. Revenues 2,139,073 1,554,634 Two companies, A. C. Nielsen (621/8) and Multimedia (45) hit their highs for income (237,858) Net (loss) (526.000) the year. The latter announced last week a 3 -for -2 stock split, effective Jan. 15. Another, ASI Communications, was at its low point for the year, 11/8. McCaffrey and McCall, New York, re- For the second consecutive week, there was a higher percentage of declining ported gain of almost $1.3 million in stocks in the service category than in any other; six were up, 11 down, and three billings and 51% increase in net income unchanged. The only other category to show a plurality of losses was that of and per -share earnings in first nine broadcasting with other major interests; 13 were up, 15 down and 12 the same. months ended Sept. 30. The week was best in the cable and programing categories. Thirteen cable 1972 1971 stocks were up, 10 were down and two were unchanged; seven programing stocks Earned per share $ 0.59 $ 0.39 rose, five dropped and two stayed the same. In Billings 35,498,000 34,207,000 the broadcasting and manufacturing Net income 346,000 229,000 categories, gainers and losers were equal.

Broadcasting Stock Index Weekly market summary of 135 stocks allied with broadcasting

Approx. Total market shares capltall- Stock Closing Closing Net change % change 1972 out zatlon symbol Exch. Nov. B Nov. 1 in week in week High Low (000) (000)

Broadcasting

ABC ABC 74 5/8 78 1/2 - 3 7/8 - 4.93 81 1/2 51 1/4 8,418 628,193 ASI COMMUNICATIONS ASIC 1 1/8 1 1/8 .00 5 1 1/8 1,815 2,041 CAPITAL CITIES GCB 60 1/4 58 + 2 1/4 + 3.87 64 1/4 48 6,496 391,384 CBS CBS 52 5/8 50 3/4 + 1 7/8 + 3.69 63 45 1/2 28,096 1,478.552 COX COX 39 39 .00 51 36 1/4 5,827 227.253 FEDERATED MEDIA 2 1/4 2 + 1/4 + 12.50 4 1/8 2 820 1.845 GROSS TELECASTING GGG 16 1/2 17 1/4 3/4 - 4.34 23 7/8 12 1/4 800 13,200 LIN LINB 12 1/4 12 5/8 3/8 - 2.97 22 3/8 11 2,341 28.677 MOONEY MOON 9 3/4 9 3/4 .00 11 5/8 4 250 2.437 PACIFIC C SOUTHERN PSOU 7 3/4 7 1/4 + 1/2 + 6.89 18 1/4 6 1/2 2,010 15.577 RAHALL COMMUNICATIONS RAHL 16 16 1/4 1/4 - 1.53 29 a 1,037 16.592 SCRIPPS -HOWARD* SCRP 23 22 3/4 + 1/4 + 1.09 27 18 2.589 59.547 STARR SBG 24 1/2 24 5/8 1/8 - .50 30 1/2 15 1/2 1.042 25.529 STORER SBK 44 1/2 43 1/4 + 1 1/4 + 2.89 49 3/8 31 4,223 187,923 TAFT TFB 53 5/8 54 3/4 - 1 1/8 - 2.05 59 1/4 41 3/4 4,064 217.932

Broadcasting with other major interests TOTAL 69,828 3.296,682

ADAMS- RUSSELL AAR A 4 3/4 5 1/4 - 5.00 8 3/4 4 1/2 1.250 5,937 AVCO AV N 16 1/4 15 1/2 + 3/4 + 4.83 20 7/8 13 7/8 11,497 186.826 BARTELL MEDIA BMC A 3 1/8 3 1/8 .00 7 1/8 2 3/4 2,257 7,053 CHRIS -CRAFT CCN N 5 3/8 5 + 3/8 + 7.50 8 3/4 4 5/8 3,999 21,494 COMBINED COMMUNICATIONS CCA A 36 1/2 37 1/4 - 3/4 - 2.01 42 1/2 28 1/2 3,264 119.136 COWLES COMMUNICATIONS CWL N 9 7/8 10 1/4 - 3/B - 3.65 13 1/8 9 1/2 3,969 39,193 DUN L BRADSTREET DNB N 79 3/4 79 1/8 + 5/8 + .78 81 3/8 63 12,894 1,028,296 FUQUA FOA N 18 7/8 19 5/8 - 3/4 - 3.82 27 7/8 15 5/8 9,399 177,406 GABLE INDUSTRIES GBI N 25 3/4 24 3/8 + 1 3/8 + 5.64 32 1/4 23 2,220 57,165 GENERAL TIRE E RUBBER GY N 28 1/8 27 + 1 1/8 + 4.16 32 5/8 24 5/8 19,483 547.959 GLOBETROTTER COMMUNICATION INC GLBTA O 8 1/4 7 1/2 + 3/4 + 10.00 20 1/2 7 1/2 2.843 23,454 GRAY COMMUNICATIONS 0 10 3/4 10 3/4 .00 14 6 1/2 475 5.106 ISC INDUSTRIES ISC A 6 7/8 6 7/8 .00 9 1/8 6 1,655 11.378 KAISER INDUSTRIES KI A 6 6 .00 9 5/8 5 1/2 26,948 161.688 KANSAS STATE NETWORK KSN 0 6 6 .00 7 7/8 6 1,621 9,726 KINGSTIP INC. KTP A 12 12 1/2 - 1/2 - 4.00 16 1/8 10 7/8 1,154 13.848 LAMB COMMUNICATIONS* 0 2 5/8 2 5/8 .00 4 7/8 2 475 1,246 LEE ENTERPRISES LNT A 24 1/2 21 3/4 + 2 3/4 + 12.64 30 17 1/2 3,357 82.246 LIBERTY CORP. LC N 23 3/4 23 3/8 + 3/8 + 1.60 24 17 1/2 6,753 160.383 MCGRAW HILL MHP N 14 1/8 15 - 7/8 - 5.83 20 7/8 13 1/4 23,327 329,493 MEDIA GENERAL INC. MEG A 30 3/4 30 3/4 .00 49 3/8 27 7/8 3,434 105,595 MEREDITH MDP CORP. N 20 5/8 21 3/4 - 1 1/8 - 5.17 30 3/4 18 1/2 2.812 57,997 METROMEDIA MET N 32 1/4 34 1/2 - 2 1/4 - 6.52 39 27 1/4 5,959 192,177 MULTIMEDIA INC. 0 45 43 + 2 + 4.65 45 14 2,408 108,360 OUTLET CO. OTU N 13 3/4 14 - 1/4 - 1.78 19 3/8 13 1,336 18,370 PACIFIC AIRLINES SOUTHWEST PSA N 19 20 - 1 - 5.00 37 1/2 18 1/2 3,771 71,649 POST CORP. POST 0 17 1/4 17 1/4 .00 30 9 942 16,249 PUBLISHERS BROADCASTING CORP. PUBB 0 2 1/8 2 1/B .00 4 7/8 1 5/8 919 1,952 REEVES TELECOM RBT A 3 1/8 3 3/8 - 1/4 - 7.40 4 1/4 2 3/8 2,292 7,162 RIDDER PUBLICATIONS RPI N 24 1/4 23 1/4 + 1 + 4.30 34 1/2 21 7/8 8,327 201,929 ROLLINS ROL N 39 1/4 37 1/2 + 1 3/4 + 4.66 43 1/4 33 12,146 476,730 RUST CRAFT RUS A 33 34 1/2 - 1 1/2 - 4.34 39 3/8 24 2,318 76,494 SAN JUAN RACING SJR N 19 21 - 2 - 9.52 34 3/4 18 3/4 1.958 37,202 SCHERING- PLOUGH SGP N 135 1/4 135 . 1/4 .18 135 1/2 82 5/8 25,471 3.444.952 SONDERLING SDB A 13 5/8 12 + 1 5/8 + 13.54 30 3/4 11 1.005 13.693 TIMES MIRROR CO. TMC N 52 52 1/8 - 1/8 - .23 61 5/8 46 1/2 15.395 800,540 TURNER COMMUNICATIONS* D 5 3/4 5 3/4 .00 7 2 1,328 7,636 WASHINGTON POST CO. WPO A 34 3/4 34 3/4 .00 37 1/4 23 1/2 4,806 167.008

Broadcasting Nov 131972 43 Approx. Total market shares capitall- Stock Closing Closing Net change % change 1972 out zatlon symbol Exch. Nov. 8 Nov. 1 in week in week High Low (000) (000)

WHDH CORP.* 0 15 15 .00 30 11 589 8,835 WOMETCO WON N 19 1/2 19 5/8 - 1/8 - .63 25 7/8 18 1/2 5,789 112,885

Cable TOTAL 241,845 8.916,448

AMELO ACO 2 1/2 2 1/2 .00 12 3/4 1 1/2 1,200 3,000 AMERICAN ELECTRONIC LABS AELBA 3 3/4 4 1/4 - 1/2 - 11.76 9 3/4 3 1,726 6,472 AMERICAN TV E COMMUNICATIONS AMTV 45 43 1/2 * 1 1/2 + 3.44 47 1/4 17 1/4 2,462 110,790 BURNUP E SIMS B5IM 23 3/8 23 1/2 - 1/8 - .53 24 6 3/4 7,510 175,546 CABLECOM- GENERAL CCG 10 3/8 8 3/4 + 1 5/8 + 18.57 18 1/4 8 3/4 2,438 25,294 CABLE FUNDING CORP.* CFUN 11 11 3/4 - 3/4 - 6.38 15 1/4 9 7/8 1,233 13,563 CABLE INFORMATION SYSTEMS* 2 1/4 2 1/4 .00 4 3/4 1 3/4 955 2,148 CITIZENS FINANCIAL CORP. CPN 9 1/4 8 3/4 + 1/2 + 5.71 15 1/4 8 1/2 2,416 22,348 COLUMBIA CABLE CCAB 19 18 + 1 + 5.55 21 3/4 16 3/8 900 17,100 COMCAST CORP. 4 3/8 4 1/8 * 1/4 + 6.06 7 4 1/8 1.280 5,600 COMMUNICATIONS PROPERTIES COMU 10 9 1 + 11.11 27 3/8 8 3/8 1,917 19,170 COX CABLE COMMUNICATIONS CXC 38 1/2 37 + 1 1/2 4.05 41 3/4 23 1/4 3,556 136,906 CYPRESS COMMUNICATIONS CYPR 20 1/2 + 1 1/4 + 6.49 23 7 2,732 56,006 ENTRON ENT 3 3/8 3 1/2 - 1/8 - 3.57 9 1/4 3 1,358 4,583 GENERAL INSTRUMENT CORP. GRL 26 3/4 29 - 2 1/4 - 7.75 32 7/8 20 3/4 6,501 173,901 LVO CABLE INC. LVOC 12 3/4 11 3/4 + 1 + 8.51 16 1/2 6 3/4 1,466 18.691 SCIENTIFIC -ATLANTA INC. SFA 12 7/8 13 1/8 - 1/4 - 1.90 13 3/8 8 1/8 909 11,703 STERLING COMMUNICATIONS STER 4 3/4 4 3/8 + 3/8 + 8.57 7 3/4 3 1/2 2,162 10,269 TELE- COMMUNICATIONS ICON 27 1/2 29 - 1 1/2 - 5.17 35 1/4 15 1/2 3,822 105.105 TELEPROMPTER TP 31 1/2 33 1/2 - 2 - 5.97 44 1/2 28 1/8 15,551 489,856 TIME INC. TL 51 5/8 51 3/4 - 1/8 - .24 64 3/4 44 5/8 7,284 376,036 TOCOM TOCM 8 7 5/8 + 3/8 + 4.91 10 7 596 4.768 UA CABLEVISION INC. UACV 15 7/8 15 1/2 + 3/8 + 2.41 24 13 750 11.906 VIACOM VIA 19 1/8 19 1/4 - 1/8 - .64 28 1/2 15 1/2 3,836 73,363 VIKOA VIK 9 3/8 9 + 3/8 + 4.16 19 3/4 8 2,333 21.871

Programing TOTAL 76,893 1,895,995

COLUMBIA PICTURES CPS N 10 1/8 10 7/8 - 3/4 - 6.89 14 7/8 9 1/8 6,342 64.212 DISNEY DIS N 187 1/2 197 1/4 - 9 3/4 - 4.94 201 3/4 132 3/4 13,802 2,587,875 FILMWAYS FWY A 3 3/4 4 - 1/4 - 6.25 8 3 5/8 1,868 7,005 GULF E WESTERN GW N 37 1/4 34 7/8 + 2 3/8 6.81 44 3/4 28 15,816 589,146 MCA MCA N 27 7/8 23 3/4 + 4 1/8 + 17.36 35 7/8 23 1/8 8,182 228.073 MGM MGM N 22 1/4 21 1/4 + 1 + 4.70 22 3/4 16 3/4 5,897 131,208 MUSIC MAKERS MUSC 0 1 5/8 1 5/8 .00 3 3/4 1 1/8 534 867 TELE -TAPE PRODUCTIONS* 0 11/2 1 1/4 1/4 + 20.00 2 7/8 1 2,190 3,285 TELETRONICS INTERNATIONAL. 0 12 3/4 12 + 3/4 + 6.25 18 1/2 6 1/4 724 9,231 TRANSAMERICA TA N 17 5/8 18 - 3/8 - 2.08 23 1/2 16 1/4 67,213 1,184,629 20TH CENTURY -FOX TF N 9 9 .00 17 8 5/8 8,562 77,058

WALTER READE ORGANIZATION WALT 0 1 5/8 1 1/4 + 3/8 + 30.00 4 1/8 1 1/4 2,203 3,579 WARNER COMMUNICATIONS INC. WCI N 40 5/8 40 1/8 + 1/2 + 1.24 50 1/4 31 1/4 16.221 658.978 WRATHER CORP. WCO A 8 8 3/8 - 3/8 - 4.47 17 7/8 7 1/8 2,164 17,312 Service TOTAL 151,718 5,562,458

JOHN BLAIR BJ N 11 1/2 12 5/8 - 1 1/8 - 8.91 22 3/8 11 3/8 2,604 29,946 COMSAT CO N 59 60 1/8 - 1 1/8 - 1.87 75 3/8 52 10,000 590,000 CREATIVE MANAGEMENT CNA A 9 7/8 9 1/2 + 3/8 + 3.94 15 1/2 B 1/2 975 9.628 DOYLE DANE BERNBACH DOYL 0 24 1/2 24 3/4 - 1/4 - 1.01 34 3/4 21 1/2 1,945 47,652 ELKINS INSTITUTE ELKN 0 2 2 1/4 - 1/4 - 11.11 16 3/8 1 3/4 1,664 3,328 FOOTE, CONE E BETDING FCB N 12 1/8 12 1/8 .00 14 10 5/8 2,162 26,214 GREY ADVERTISING GREY O 14 1/2 14 3/4 - 1/4 - 1.69 18 1/8 9 1/4 1,200 17,400 INTERPUBLIC GROUP IPG N 26 27 - 1 - 3.70 36 1/8 22 3/4 2,083 54.158 MARVIN JOSEPHSON ASSOCS. MRVN 0 14 3/8 14 1/2 - 1/8 - .86 17 3/4 5 7/8 825 11.859 MCCAFFREY E MCCALL+ 0 11 10 3/4 + 1/4 + 2.32 16 1/2 7 585 6.435 MCI COMMUNICATIONS MLIC 0 8 8 .00 12 3/4 7 3/8 11,257 90,056

MOVIELAB MOV A 1 7/8 1 3/4 + 1/8 + 7.14 3 1/8 I 3/8 1,407 2,638 MPO VIDEOTRONICS MPO A 3 5/8 3 3/4 - 1/8 - 3.33 7 1/8 3 1/2 547 1,982 NEEDHAM, HARPER E STEERS INC.* NOHMA 0 26 3/4 + 1/2 + 1.90 34 1/8 21 1/2 911 24,369 A. C. NIELSEN NIELB 0 62 1/8 60 1/2 + 1 5/8 + 2.68 62 1/8 37 5/8 5.299 329.200 OGILVY C MATHER OGIL 0 33 1/4 35 - 1 3/4 - 5.00 48 1/2 16 1,716 57,057 PKL CO." PKL 0 7/8 7/8 .00 9 1/2 3/4 778 680 J. WALTER THOMPSON JWT N 27 27 3/4 - 3/4 - 2.70 49 1/4 23 2,704 73,008 UNIVERSAL COMMUNICATIONS INC.* 0 12 3/4 12 + 3/4 + 6.25 17 8 715 9.116 WELLS, RICH, GREENE WRG N 17 1/2 18 - 1/2 - 2.77 27 7/8 17 3/8 1.635 28,612

Manufacturing TOTAL 51,012 1.413.338

ADMIRAL AOL N 16 15 3/4 + 1/4 + 1.58 27 13 5/8 5,813 93.008 AMPEX APX N 6 3/4 7 1/2 - 3/4 - 10.00 15 1/8 5 10.875 73.406 CARTRIDGE TELEVISION INC. 0 19 20 3/4 - 1 3/4 - 8.43 43 1/2 16 1/2 2,083 39,577 CCA ELECTRONICS CCAE 0 3 1/4 3 3/8 - 1/B - 3.70 6 1/4 2 1/4 881 2.863 COLLINS RADIO CRI N 16 1/2 15 1/2 + 1 + 6.45 19 7/8 13 1/4 2.968 48.972 COMPUTER EOUIPMENT CEC A 2 5/8 2 5/8 .00 4 5/8 2 1/2 2,421 6.355 CONRAC CAX N 30 1/2 30 1/B + 3/8 + 1.24 39 3/8 24 1,259 38.399 GENERAL ELECTRIC GE N 65 3/4 64 1/2 + 11/4 + 1.93 70 7/8 58 1/4 182,123 11,974.587 HARRIS- INTERTYFE H1 N 48 5/8 48 1/4 + 3/8 + .77 59 45 1/2 6,358 3.157 MAGNAVOX MAG N 28 1/8 28 1/8 .00 52 1/4 25 7/8 17,685 49709,390 3M MMM N 83 5/8 83 3/4 - 1/8 - .14 86 3/8 74 1/4 12.867 1.076.002 MOTOROLA MOT N 120 1/2 124 1/4 - 3 3/4 - 3.01 129 7/8 80 13.481 1.624.460 OAK INDUSTRIES OEN N 18 1/4 18 3/8 - 1/8 - .68 21 3/4 9 5/8 1,638 29,893

RCA RCA N 37 36 + 1 + 2.77 45 32 1/8 74.352 2,751,024 RSC INDUSTRIES RSC A 2 1/2 2 1/2 .00 4 3/R 2 1/4 3.458 8,645 SONY CORP SNE N 45 3/4 44 5/8 1 1/8 2.52 48 3/8 21 1/4 53.000 2.424,750 TECHNICAL OPERATIONS INC. TU A 10 1/4 9 7/8 + 3/8 + 3.79 17 7/8 9 1.386 14.206 TEKTRONIX TEK N 51 51 1/4 - 1/4 - .48 65 1/2 32 3/4 8.157 416,007

Broadcasting Nov 131972 44 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 out zation symbol Exch. Nov. 8 Nov. 1 in week in week High Low (000) (000)

TELEMAT ION TIMT 0 4 3/4 5 1/4 5.00 13 3/4 4 1/4 1.050 4,987 WESTINGHOUSE Wx N 43 3/8 43 5/8 - 1/4 .57 54 7/8 38 3/8 87.609 3.800.040 ZENITH ZE N 49 3/8 49 1/4 + 1/8 + .25 50 1/2 39 3/4 19,037 939.951 TOTAL 508.501 26.173.679

GRAND TOTAL 1.099,797 47,258,600

Standard & Poor's Industrial Avenge 126.45 125.75 +.71

A- American Stock Exchange N -New York Stock Exchange A blank in closing price columns Over -the -counter bid prices supplied by Merrill Lynch. M- Midwest Stock Exchange 0 -0ver the counter (bid price shown) indicates no trading In stock. Pierce Fenner 8 Smith Inc., Washington. 'Monday closing bid prices are shown for this week.

Fates & Fortunes®

Broadcast Advertising Market Radio, Los Angeles. Major Mar- Walter J. Konjolka, ket Radio is rep for Golden West Sta- general sales man- tions. ager, KDKA-TV Pitts- Al H. Lindop, assistant VP and advertis- burgh, joins WBZ -TV ing director, Hook Drugs Inc., Indiana Boston in same capac- drug -store chain, joins Caldwell -Van ity. Both are Group Riper, Indianapolis agency, as VP and di- W stations. rector of marketing. Murray J. Green, formerly general manager, WPSB(FM) Bridgeport, Conn., joins WLEE(AM) Rich- Mr. Konlolke mond, Va., as sales Mr. Potes Mr. Kelly manager. John D. Kelly, VP- general sales manager, Harry Diner, with KPIx(rv) San Fran- Storer Television Sales, New York, cisco, appointed to new post of sales de- named VP- executive officer. Andrew velopment director. Potos, general sales manager, Storer - James M. Hallas, senior account execu- owned WITI -TV Milwaukee, named VP- tive, wwcA(AM) Gary, Ind., joins WLTH- general sales manager, STS. Mr. Keever Mr. Boorom (AM) there as sales manager. Thomas A. Lounds Warren J. Boorom, VP and national sales Robert J. Eicholz, with WGMA(AM) Jr., print and broad- Hollywood, Fla., appointed general sales cast media supervisor, manager of ABC -TV network, named to newly created post of VP and general manager. He succeeds Joe Powell, who Procter & Gamble, to assumes similar post with KUNO(AM) Cincinnati, joins Gris- manager, sales department, reporting wold- Eshleman, James T. Shaw, VP in charge of sales. Corpus Christi, Tex. Cleveland, as VP- di- H. Weller (Jake) Keever, VP and director rector, media plan- of sales, Eastern division, named to suc- ning and evaluation. ceed Mr. Boorom, to whom he will also report. Media Alex Ostfeld, director John J. Fernandez, of media and market- sales manager, Eastern Richard N. Burns, New York attorney ing services, Kenyon division, ABC -TV suc- with background in film production, also Mr. Lounds & Eckhardt, Chicago, ceeds Mr. Keever. former associate director of business af- elected VP. fairs for CBS-TV, named VP, television Neill Myers O'Hara, contracts, ABC New Philip R. Marcuse, president, Stockwell - Entertainment, assistant director, York, division of ABC Inc. Marcuse, Southfield, Mich., agency, elect- broadcast services, ed chairman, succeeding William H. Grey Advertising, Marilyn Walsh, direc- Stockwell who retires. James C. Lewis, New York, joins Bar - tor of taxes, CBS, executive VP, named president and chief naby & Plum, Boston, New York, elected executive officer. James E. Thomas, VP as account supervisor VP. and creative director, succeeds Mr. Lewis and media director. Arthur H. Simmers, as executive VP. John Knorr, account Mr. Fernandez VP and general executive, elected VP. Mark E. Cosgrove, assistant media buyer, Grey Advertising, manager, wTRY(AM) William G. Osbom, account supervisor, Detroit, appointed assistant account ex- Troy, N.Y., joins D'Arcy- MacManus & Masius, Bloom- ecutive, Ford division account. Gary J. WMEX(AM) Boston as field, Mich., named VP. McDaniel, service training assistant, VP and general man- Michael M. Schreter, VP- finance and ad- Chrysler Corp., joins Grey as product ager. ministration, Golden West Broadcasters, information specialist on Ford division Ian Harrower, former- Hollywood, appointed treasurer, Major account. Miss Walsh ly director of commu-

Broadcasting Nov 131972 45 nity affairs, wPVI -TV Philadelphia, ap- and sales, Reeves Cinetel Inc., New Art Rice, with Kos(AM) Denver, joins pointed general manager, WTAJ -TV (for- York, post -production services firm. Alex- KtsT(AM) Santa Barbara, Calif., as news merly WFBG -TV) Altoona- Johnstown, Pa. ander Korwek, assistant secretary-treas- director. (This corrects Oct. 23 item.) Don Waterman, general sales manager, urer, Hoechst Fibers Inc., New York, Bryan Dawson, news director, WXLN- wNBc(AM) New York, joins WKLS(FM) named VP- treasurer and director, Reeves (AM) Potomac -Cabin John, Md., joins Atlanta as general manager. Cinetel. news staff, WLMD(AM) Laurel, Md. Bill Moon, sales manager and acting sta- Robert B. Hudson, associate director, John Kennelly, sports director, WJZ-TV tion manager, WAKc(AM) Normal, Ill.. film services, ABC -TV, appointed direc- Baltimore, joins WWJ -TV Detroit, as named VP- general manager. tor of film services, West Coast opera- sports anchorman on weeknight news tions, ABC -TV Hollywood. Marlin D. Schlottman, with WLOL(AM) program. Minneapolis, joins WYOO(AM)-WRAH(FM) Stanley A. Rudick, (formerly wPBC- AM -FM) Richfield, Minn., VP and director of in- Cable as general manager. formation services, WTTG (Tv ) Washing- Donald W. Phillips, manager of GTE Oscar C. Turner, director, personnel and ton, named VP and Communications' Charleston, Ill., CATV labor relations, NBC -TV West Coast, re- program director. system, joins GTE Sylvania Inc., New tires after 36 years with company. York, as contracts administrator for Richard Cox has re- Lucille Chazanoff, senior auditor, Arthur CATV equipment and installation opera- signed as VP- devel- tion. John J. Twomey, assistant to the Young & Co., New York accounting opment, Tomorrow firm, appointed manager, contract ac- treasurer, GTE Sylvania, appointed con- Entertainment Inc., troller, CATV equipment and installa- counting, NBC -TV, New York. She will subsidiary of General be responsible for over -all accounting tion- operation. Francis I. Muller Jr., field Electric Co., effective engineer, Jerrold Electronics Corp., Phil- control of network program contracts Mr. Redick Dec. 31. Mr. Cox has and film -distribution activity. adelphia, joins GTE Sylvania's CATV formed own production company, Cox equipment and installation operation in Lenda Penn, with WWDC -AM -FM Wash- London Corp., New York, which will de- El Paso as senior field representative. ington, joins WTTG(rV) there as commu- velop TV program series and motion pic- nity- affairs director. ture properties in association with TEI. Ray C. Smucker, formerly president and general manager, KTAR(AM) Phoenix, Carl Princi, with KFAC -AM -FM Los An- Richard T. Drury, operations director, joins Cox Cable Communications, At- geles, appointed director of community WINZ(AM) Miami, joins Susquehanna lanta, as director, Arizona franchise de- involvement. Broadcasting Co., York, Pa., as national velopment. Robert Ratcliff, executive VP and general program director. Susquehanna is group station owner. Greg Armstrong, management trainee, manager, wKPT(AM) Kingsport, elected Viacom's North Bay cable system, San president, Tennessee Associated Press Joseph Bluth, president, Vidtronics Co., Francisco, appointed area manager of Broadcasters Association. Hollywood -based video -tape processor, system there. He succeeds Jim DeSor- James P. Arcara, VP and general man- appointed national awards chairman for rento, appointed regional manager, Via - ager, WPAT -AM -FM Paterson, N.J., elect- National Academy of Television Arts and corn's cable systems, Cleveland. Kurt Jor- ed chairman, New York Market Radio Sciences. gensen, system manager, Nor Cal Cable - Broadcasters Association. Other new of- Peter M. Ballard, producer- director, vision Inc., partially owned by Viacom, ficers are: Perry Bascom, WNBC -AM -FM WMAR -Tv Baltimore, appointed to newly - appointed Viacom area manager, Sonoma New York, VP, and Neil E. Derrough, created position, assistant program direc- county, Calif. wcas(AM) New York, secretary- treas- tor- special projects. George L. Allen, owner of own account- urer. Jarrett Day, announcer and music direc- ing service, joins Sammons Communica- tor, WLMD(AM) Laurel, Md., appointed tions, Dallas, as assistant manager, cor- Programing program director. porate development. Mr. Allen will be Jack Bell, program director, KKGF(AM) responsible for procurement and devel- Great Falls, Mont., joins KCHY(AM) opment of CATV franchises. Cheyenne, Wyo., in same capacity. W. E. Patten, manager, Cablecom -Gen- Donald E. Knox, independent film pro- eral's Lampasas, Tex., system, appointed ducer and research associate, American manager, Port Lavaca, Tex., system. He Film Institute's Center for Advanced is succeeded by George Steen, chief tech- Film Studies, joins noncommercial nician, Clarksdale, Miss., system. wrrw(Tv) Chicago as unit producer, program production staff. Equipment & Engineering William A. Stewart, operations manager, Norman R. Selinger, president and KLIF(AM) Dallas, joins WYOO(AM) -WRAH- founder, Video Engineering Co., sub- Mr. Massey Mr. üuberman (FM) (formerly WPBC- AM -FM) Richfield, sidiary of Riker -Maxon Corp., has an- Arnold M. Huberman, director, York Minn., in same capacity. nounced his resignation effective Decem- Enterprises Syndication, New York, pro- ber 31. Mr. Selinger plans to establish ducer and syndicator of television spe- Broadcast Journalism consulting firm serving closed-circuit TV cials for Monsanto Co., joins NBC -TV, industry. New York, as manager, film program ad- John R. Corporon, Les Farey, general manager and chief ministration. He succeeds Perry E. Mas- director of news, engineer, Corn Cable TV Inc., (partially sey Jr., appointed director, special pro- wPix(Tv) New York, owned by Blonder- Tongue Laboratories grams. Mr. Massey succeeds Arch Robb, elected VP, news. Inc.), appointed manager -West Coast en- appointed executive producer of various Jeff Jordan, anchor- gineering, B -T's Redwood City, Calif., NBC -TV specials. man, KMTv(TV) Oma- office. Jack H. Vaughn, dean of international ha, evening news pro- Martin Giften, staff engineere, Mutual studies at Florida State University, Tal- grams, appointed to Broadcasting System, New York, appoint- lahassee, and former director of Peace new post of public - ed internal communications manager, In- Corps, appointed to new post of director affairs director. stitute of Electrical and Electronics En- of international development, Children's Steve Powers, with gineers, New York. Television Workshop, New York. i wMcA(AM) New York, Gerald B. Klabunde, director of engineer- James R. Hartzer, VP and national direc- Mr. Corporon joins ABC News, New ing, WFTL(AM) Fort Lauderdale, Fla., tor of marketing, Teletape Corp., New York, as correspondent for American In- joins WBEN -AM -FM Buffalo, N.Y., as chief York and Detroit, named VP- marketing formation Radio Network. engineer.

Broadcasting Nov 13 1972 46 Allied Fields U.S. Department of Agriculture, appoint- of Lux Radio Theater and was producer - ed to new position of director, Eastern director Albert Baxter of Chase and Sanborn Hour and J. H, attorney, Cable Tele- Region Mass Media Services, 6816 Mar- Fleischman's Yeast Program for NBC. vision Bureau, FCC, Washington, ap- ket St., Upper Darby, Pa. Mr. Johnson He is survived by his wife, Peggy. pointed legal assistant to Commissioner will provide forestry information to media Benjamin L. Hooks. Mitchell Leisen, 74, producer -director, in Boston, New York, Philadelphia and died Oct. 28 Los Angeles Irving Klein, former executive VP, In- Baltimore. in after long dependent illness. Mr. Leisen, who worked mostly Television Corp., and currently in motion communications attorney, appointed pres- pictures, also directed such TV series as Pete and Gladys, Adventures in ident, Protalent Inc., New York talent Deaths Paradise and management firm. Shirley Temple Story Book. Anthony Stanford, 77, advertising execu- Harry Richman, 77, actor-singer, Fred D. Harms, with wclA(Tv) Cham- died tive and radio director, died Oct. 29 in Nov. 3 in Los Angeles after long illness. paign, Ill., joins Ron & Curtis Co., Chi- Beverly Hills, Calif., after brief illness. Mr. Richman, during 1930's and 1940's, cago, as VP-CATV division. Mr. Stanford, former executive of J. was featured on network radio. He is Richard F. Johnson, with Forest Service, Walter Thompson Co., was early director survived by a sister.

For the Record-

program operation ch. 16 (482488 As compiled by BROADCASTING Nov. 1 on mhz), ERP servative party candidate for Congress in New 3275 kw our.. 434.4 kw vis., HAAT 972.6 ft. York's 20th congressional district, for review of through Nov. 7, and based on filings, Action Oct. 13. Broadcast Bureau ruling that commission could take authorizations and other FCC actions. no action on equal opportunities and fairness doc- trine complaints Abbreviations: Call letter application against WNBC -TV and WCBS -TV, Alt. -alternate. ann.- announced. both New York, until he could furnish basis for ant.- antenna. aur.-aural. aux.- auxiliary. CATV Mountain State Radio & TV Corp, Fort Collins, contentions. Michelman had complained that while -community antenna television. hours. CH- critical Colo. -Seeks KNCO(TV). two of opponents apreared on WNBC -TV's News - CP- construction permit. D -day. DA- directional light and antenna. effective on WCBS -TV's Newsmakers, he had been ERP- radiated power. khz -kilo- denied equal time by both stations. hertz. kw- kilowatts. LS-local sunset. mhz -mega- Action Nov. 1. hertz. mod. -modification. N- night. PSA- presun- Existing TV stations KRON -TV San Francisco-Broadcast Bureau rise service authority, SCA- subsidiary communi- granted CP to install aux. ant. at Clarendon Heights cations authorization. SH- specified hours. SSA- Final actions between Mount Sutro and Twin Peaks, San Fran- special service authorization. STA- special tem- cisco: condition. Action Oct. 31. porary authorization. trans.-transmitter. UHF William B. Ray, Chief of Complaints and Com- - WAND -TV 111. ultra high frequency. U- unlimited hours. VHF pliance Division. ruled that ABC television network Decatur. -FCC notified WFIL Inc., very - did not act unreasonably in refusing request of Na- licensee, that violations of FCC ruling for broadcast high frequency. vis.- visual. w- watts. -edu- of program cational. HAAT -height of antenna above average tional Libertarian party for equal -television time, -length commercials, logging require- terrain. CARS -community antenna relay station. after party was not included in ABC-TV Issues and ments. and public interest standards of programing Answers program on minority political parties. Ann. performance have been noted, and will be considered Nov. 3. with WAND -TV's next application for renewal of license. Station's license expires FCC Dec. 1, 1973. Action New TV stations denied fairness complaint by Committee to Nov. 1. Elect McGovern -Shriver against ABC and NBC. Applications Committee requested that commission require ABC WJMY(TV) Allen Park, Mich. -Broadcast Bu- and NBC to provide free time for committee to reau granted CP to change ERP to vis. 501 kw; Arkadelphia, Ark- Arkansas Educational Tele- rebut statements contained in spot advertisements aur. 50. I kw: studio location to 100 Decker Road, vision by Commission. Seeks VHF ch. 9 (186-192 mhz): Nixon -Agnew campaign and aired over two net- Walled Lake, Mich.: change type trans.; ant. height ERP 316 kw vis., 63.2 kw aur. HAAT and ant. works during past month. Action Nov. 3. 960 ft. Action Oct. 27. height above ground not indicated. P.O. address: c/o l.ee Reaves, 350 South Donaghey Street. FCC in response to complaints by California WJBK(TV) Detroit -FCC ruled, in response to Con- fairness complaint by way. Ark. 72032. Estimated construction cost $533; Coastal Alliance and Sierra Club that stations in Voice for the Unborn, orga- 100; first -year operating San Francisco and Los Angeles were not meeting nization involved in campaign on abortion proposi- cost $48.600: revenue none. tion Type trans. RCA 25EH. Type ant. RCA TW -P. obligations under fairness doctrine in broadcast on Michigan ballot. that it could not find I8A9 WJBK was Legal counsel Pierson, Ball & Dowd, Washington: of paid spots opposing initiative of California ballot unreasonable in past and future sched- consulting engineer Jansky and Bailey. Alexandria, proposing state control coastal property, ruled, in uling of contrasting viewpoints on issue. Action Va. Principals: Elster T. Shuffteld, board chairman, oral rulings. that KTVU(TV) and KRON -TV, both Nov. 3. Lee R-nves. director. et al. Application incomplete San Francisco and KABC -TV Los Angeles have WNED -TV Buffalo, N.Y. -Broadcast Bureau as of Nov. 6. Ann. Sept. IS. obligation to provide additional opportunity for granted request to operate trans. by remote control presentation of contrasting views. Actions Nov. 2 Favetteville, Ark -Arkansas Educational Televi- from Hotel Lafayette, Washington and Clinton and 3. Streets, Buffalo. sion Commission. Seeks VHF ch. 13 (210 -216 mhz): Action Oct. 27. ERP 316 kw vis., 63.2 kw aur. P.O. address: c/o FCC denied request by Harvey Michelman, Con- WCPO -TV Cincinnati-FCC notified Penny Manes, Lee Reaves, 350 South Donaghey Street, Conway. Ark- 72032. Estimated construction cost $467,794; first-year operating cost $48,600; revenue none. Type trans. RCA 25EH. Type ant. RCA TWI5A13P. Legal counsel, consulting engineer and principals same as above- Application incomplete as of Nov. 6, Ann. Sept. 15. *Jonesboro, Ark.-Arkansas Educational Televi- sion Commission. Seeks UHF ch. 19 (500 -506 mhz); EDWIN TORNBERG ERP 500 kw vis., 100 kw aur- P.O. address: c/o Lee Reaves, 350 South Donaghey Street, Conway. Ark. 72032, Estimated construction cost $678,772; first -year operating cost $48,600; revenue none. & COMPANY, INC. Type trans. RCA TTU30A, Type ant. RCA TTU30J. Legal counsel, consulting engineer and principals same as above. Application incomplete as of Nov. 6. Ann. Sept. 15. Mountain View, Ark.- Arkansas Educational Negotiators For The Television Commission, Seeks VHF ch. 6 (82 -88 Purchase And Sale Of mhz); ERP 100 kw vis., 20 kw aur. P.O. address: Radio And TV c/o Lee Reaves, 350 South Donaghey Street, Con- Stations CATV way, Ark. 72032. Estimated construction cost $433,- Appraisers Financial 500; first -year operating cost $48,600; revenue none. Advisors Type trans. RCA 25EL. Type ant. RCA TF5CM. Legal counsel, consulting engineer and principals New York -60 East 42nd St., New York, N.Y. 10017 same as above. Application incomplete as of Nov. 212. 687 -4242 6. Ann- Sept. 15. West Coast -P.O. Box 218, Carmel Valley, California 93924 Start authorized 408.375 -3164 KEDT(TV) Corpus Christi, Tex.- Authorized

Broadcasting Nov 131972 47 Administrative Law Judge Jay A. Kyle in Bay St. Louis, Gulfport and McComb, all Mississippi Summary of broadcasting (Michael D. Haas, et al.), AM proceeding, on ad- ministrative law judge's own motion, scheduled hear- FCC 30, 1972 Compiled by Sept. ing for Dec. ll (Does. 19465-7). Action Nov. 1. Nof Judge Jay On air Total on air Total Administrative Law A. Kyle In Spring- Licensed STA CP's on air CP's authorized field, Mo. (Queen City Broadcasting Co.), AM pro- ceeding, granted petition by Queen City for leave amend Action Oct. 31. Commercial AM 4,358 5 12 4,375 48 4,4231 to application (Doc. 19480). Commercial FM 2.327 1 52 2,380 118 2.498 Other actions Commercial TV -VHF 504 1 6 5113 13 5242 ,Review board in Hackettstown, N.J., AM pro- 7 2563 Commercial TV -UHF 185 o 1923 64 ceeding, granted motion by Radio New Jersey for Total commercial TV 689 1 13 703 77 780 extension of time through Nov. 1 to file brief in Educational FM 518 0 16 534 78 612 reply to exceptions and supporting brief to Initial decision filed by Broadcast Bureau (Doc. 18252). In Educational TV -VHF 86 o 5 91 1 92 initial decision released Aug. 31, Administrative Law Educational TV -UHF 119 o 7 126 11 137 Judge Millard F. French proposed grant of applica- Total educational TV 205 0 12 217 12 229 tion of Radio New Jersey for new AM on 1000 khz at Hackettstown. Action Nov. 2. Special Temporary Authorization. Review board in Jeannette, Pa., AM proceeding. I Includes 25 educational AM's on nonreserved channels. denied petition by WHJB Inc. to postpone oral 9 Includes 15 educational stations. argument scheduled for Nov. 9 in proceeding on application of Central Westmoreland Broadcasting 3 Indicates lour educational stations on nonreserved channels. Co. for new AM on 1530 khz, at Jeannette (Doc. 19042). Request to reopen record is to be held in abeyance. Action Nov. 1. Democratic party nominee for Congress in 2d Con- Amendment to agreement dated July 6, 1970, as gressional district of Ohio that it was unable to find amended, extending agreement to July 14, 1974. Call letter application that WCPO-TV acted unreasonably or in bad faith Brocade Broadcasting Co., Boulder, Colo.-Seeks with respect to fairness doctrine obligation in cov- NBC KADE. erage of campaign. Action Nov. 1. Formula: NBC pays affiliates on the basis of WDAU -TV Scranton, Pa.- Broadcast Bureau "equivalent hours." Each hour broadcast during full granted request to operate trans. by remote control rate period is equal to one equivalent hour. The from 1000 Wyoming Avenue, Scranton. Action Oct. fraction of total time available for network com- Existing AM stations 31. mercials that is filled with such announcements is applied against the equivalent hour value of the Final actions WVPT(TV) Staunton, Va.-Broadcast Bureau program period. Then, after payment on a certain by remote control granted request to operate trans. number of hours is waived, the resulting figure is KFAX San Francisco-FCC granted mod. of 81. Har- from Port Republic Road and Interstate multiplied by the network station rate. NBC pays license to reflect hours and facilities in use by Oct. 26. risonburg. Va. Action station a stated percentage of that multiplication - station for many years -operation between S a.m. minus, usually, 3.59% for ASCAP and BMI pay- and LS with 50 kw power directional, and between Actions on motions ments. 10 p.m. and 3 a.m., with presently authorized 1 kw aux. trans., non-directional. Action Nov. 1. Administrative Law Judge Charles J. Frederick N.C. Broadcasting Co. WOTV(TV) Grand Rapids, Mich. (Time -Life KOFY San Mateo, Calif. -FCC denied complaint in High Point, (Southern to agreement. [WGHP-TV] and Furniture City Television Co.), Broadcast Mel- Amendment original by California La Raza Media Coalition requesting rate to effective Jan. 1, TV proceeding, denied motion by Southern for re- changing network 81,309, that commission deny renewal application for sta- newal of motion to compel answers to interrogatories 1973. tion. Action Nov. 1. and confirmed oral ruling on this matter (Dots. WWNY -TV Carthage, N.Y. (Brockway Co.)- WINZ Miami and WINO Tampa, both Florida - 18906 -7). Action Oct. 30. Amendment to original agreement, changing net- FCC notified Rand Broadcasting Co., its wholly Administrative Law Judge Byron E. Harrison in work rate to 8450, effective Jan. 1, 1973. owned subsidiary Rand Broadcasting of Tampa, San Juan, Mayaguez and Ponce, all Puerto Rico WIIC -TV Pittsburgh (WIIC -TV Corp.)- Amend- licensees, that $1,000 forfeitures paid by each may (Telesanjuan Inc. IWTSJ(TV)], et al.), TV pro- ment to original agreement, changing network rate be applied as credit toward future annual license ceeding, set Nov. 10 as date on or before which to $2,198, effective Jan. 1. 1973. fees. Rule that was violated by failing to file copies of time brokerage contracts within specified time applicants must file affidavits of no consideration WMC -TV Memphis (Scripps -Howard Broadcast- with commission (Dots. 19533-5). Action Oct. 31. period was later amended so that the conduct of ing Co.)- Amendment to original agreement, chang- licensees would no longer constitute violation. Action Judge Kraushaar in Jan. 1, 1973. Administrative Law David I. ing network rate to $1,239, effective Nov. 1. Norfolk and Hampton Roads, both Virginia (WTAR WVIR -TV Charlottesville, Va. (Virginia Broad- KRZY Albuquerque, N.M. -Broadcast Bureau Radio -TV Corp. [WTAR -TV] and Hampton Roads dated TV dismissed peti- casting Corp.)- Amendment to agreement granted CP to install new aux. trans. and operate Television Corp.), proceeding, June 9, 1972, as amended, changing agreement's by George R. Walker, who has testified as by remote control from main studio location. Action tion effective date to Dec. 1. public witness in proceeding, to file addenda to Nov. 3. public witness presentation and to exhibit thereof to WLIB New York -Broadcast Bureau granted update evidence, since Mr. Walker has no standing New AM stations mod. of license to operate trans. by remote control to file petitions in proceeding and parties have from 310 Lenox Avenue, New York. Action Nov. 3. agreed that petition should he dismissed (Dots. decision Initial Bureau 18791 -2). Action Oct. 27. WJIT San Juan, Puerto Rico -Broadcast Administrative Law Judge Isadore A. Honig, in granted CP to install new aux. trans. Action Nov. 3. Network affiliations initial decision, proposed denial of application by KMO Tacoma, Wash.- Broadcast Bureau granted Harvest Radio Corp. for CP for new AM in CP to increase tower height to 455.5 ft. Action w -D (Doc. ABC Fergus Falls, Minn., on 1410 khz, 500 Oct. 31. 18852). Ann. Nov. 1. Formula: In arriving at clearance payments ABC multiplies network's station rate by a compensation Actions on motions Initial decision percentage (which varies according to time of day) Administrative Law Judge Jay A. Kyle, in initial of hour substantially occupied Acting Chief, Office of Opinions and Review in then by the fraction Bay, (Frank M. Cowles), AM pro- decision, proposed grant of application of William by program for which compensation is paid, then Green Wis. ceeding, granted motion by Frank M. Cowles and B. Neal to increase power of KQYX Joplin, Mo., to by fraction of aggregate length of all commercial 10 kw and install DA (Doc. 19482). Ann. Nov, 3. availabilities during program occupied by network extended through Nov. 2 time to file application for station's net- review (Doc. 18790). commercials. ABC deducts 2.05% of on motions work rate weekly to cover expenses, including pay- Administrative Law Judge Frederick W. Denniston Actions ments to ASCAP and BMI and interconnection in Iowa City (Burns, Rieke and Voss Associates Administrative Law Judge Basil P. Cooper in charges. and Braverman Broadcasting Co.), AM proceeding. Yuba City, Calif. (General Broadcasting Co. reaffirmed order released Oct 20 which directed use [KOBO3). AM proceeding, set procedural date and WBRC -TV Birmingham, Ala. (Taft Broadcasting of interrogatories thus providing procedure for scheduled hearing for Nov. 27 (Doc. 19549). Action Co.)- Amendment to agreement dated July 23, objections and rulings thereon to insure relevancy Oct. 31. 1970, as amended, extending agreement to Sept. 1, to issues (Dots. 19596-7). Action Oct. 26. 1974, and changing network rate to $1,800, effective Chief Administrative Law Judge Arthur A. Glad- Oct. I. Administrative Law Judge Frederick W. Denniston stone in Harlan, Ky. (Eastern Broadcasting Co. in Iowa City (Burns, Rieke and Voss Associates and Radio Harlan Inc. [WHLN)), AM proceeding, WTTV(TV) Indianapolis - Bloomington, Ind. and Braverman Broadcasting Co.), AM proceeding, designated Administrative Law Judge Byron E. agreement (Sarkes Tarzian Inc.) -Amendment to set certain procedural dates and scheduled hearing Harrison to serve as presiding judge and scheduled Sept. dated Dec. 31, 1971, extending agreement to for Dec. 11 (Does. 19596 -7). Action Oct. 31. prehearing conference for Nov. 27 and hearing for I, 1973, and changing network rate to $490, effective Judge W. Jan. 8, 1973 (Dots. 19614 -5). Action Oct. 26. Sept. 1. Administrative Law Frederick Denniston in Shreveport, Vivian and Bossier City, all Louisiana WLOS -TV Asheville, N.C. (Wometco Skyway (James-E. Reese, et al.), AM proceeding, on re- Call letter application Broadcasting Amendment to agreement dated Co.)- quest of James E. Reese, extended to Nov. 30 time WINT Winter Haven, Fla. -Seeks WZNG. July 20, 1970, as amended, changing program de- to file proposed findings and to Dec. 12 time to livery specifications, increasing network rate to file replies (Does. 19507-9). Action Oct. 26. $938, end extending agreement to Sept. 1. 1974. Administrative Law Judge Millard F. French in New FM WKEF-TV Dayton, Ohio (Springfield Television Pine Castle-Sky Lake, Fla, (Hymen Lake), AM stations Broadcasting Corp.)-Agreement dated Aug. 3, ef- proceeding, granted petition by Hymen Lake and fective Aug. 30 through Aug. 30, 1974. First call extended to Nov. 13 time for filing reply findings Applications right. Programs delivered to station's main studio. of fact and conclusions of law (Doc. 19432). Action Fillmore, Calif. -Clark Ortone Inc. Seeks 96.7 Network rate $531; compensation paid at 30% Oct. 27. prime time. mhz, 3 kw. HAAT 300 ft. P.O. address: 18264 Administrative Law Judge Millard F. French in Germain Street, Northridge, Calif. 91324. Estimated Brunswick, Ga. and Jacksonville, Fla. (Dowric construction cost $10,384; first -year operating cost CBS Broadcasting Co. and Integrated Broadcasting Co.), $23,280; revenue $13,543. Principals: Clark Ortone, president, et al. Mr. is chief engineer at Formula: Same as ABC. AM proceeding, granted, in part, motion of Inte- Ortone grated and continued hearing to Nov. 8 (Does. KVFM(FM) San Fernando, Calif., and is program WAIM -TV Anderson, S.C. (Wilton E. Hall)- 19448, 19450). Action Oct. 27. producer and engineer at Phil Blazer Enterprises,

Broadcasting Nov 13 1972 48 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926 - COHEN & DIPPELL & ASSOCIATES CONSULTING ENGINEERS Atlantic Research Corporation PAUL GODLEY CO. Consulting Engineers Formerly GEO. C. DAVIS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Mumey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783.0111 347.1319 (703) 354 -2400 Washington, D. C. 20004 Phone: 12011 746 -3000 Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 1703) 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22092 12021 347 -8215 Member AFCCE Member AFOCE Member AFOCE Member AFOOE

A. EARL CULLUM, JR. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON ENGINEERS CONSULTING & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 711 14th St., N.W. 2029 K Street N.W. Radio & Television BOX 7004 Washington, D. C. 20006 Republic 7 -6646 Box 68, International Airport DALLAS, TEXAS 75209 (2021 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 1301) 827 -8725 1415) 342 -5208 Member .11, mho r AFCCE AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surreys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming PI. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526 -4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. ROSNER TELEVISION JOHN H. MULLANEY TERRELL W. KIRKSEY SYSTEMS BROADCAST ENGINEERING CONSULTING RADIO ENGINEER Consulting Engineer CONSULTANT ENGINEERS -CONTRACTORS 9616 Pinkney Court 5210 Avenue F. Box 220 29 South Mall Potomac, Maryland 20854 Coldwater, Michigan 49036 Plainview, N.Y. 11803 (301) 299-8272 Austin, Texas 78751 Phone: 517- 278 -7339 (5161 699 -1903 Member AFCCE (512) 454 -7014

Service Directory

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000' Readers - MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- BROADCASTING MEASUREMENTS, AM -FM -7V tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians Monitors Repaired & Certified -applicants for Washington, D. C. 20036 995 Concord Ave. am fm tv ana facsimile lacililies. 103 5. Market St. for arailabilitles Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524 -3777 Phone 16171 876 -2810 readers per copy. Phone: (2021 638 -1022 Encino, Calif., radio program producing company. Three States for leave to amend application to WOR-FM New York -Granted WXLO(FM). Ann. Oct. 20. reflect changes in officers and directors, subject to in comparative position WYFY -FM Columbia, Tenn. -Granted WKOM- South Lake Tahoe, Entertainment Enter- condition that no change of (FM). Calif.- two applicants shall attach as result of said amend- prises Inc. Seeks 100.1 mhz, 3 kw. HAAT minus ment (Doa. 18456 -7). Action Oct. 26. 231 ft. P.O. address: 16519 Caldwell Street. Valinda, Calif. 91744. Estimated construction cost $9,500 Chief Administrative Law Judge Arthur A. Glad- Renewal of licenses, (equipment is to be leased); first -year operating stone in Cabool and Mountain Grove, both Missouri cost $72,000; revenue $72,000. Principals: Roger G. (Cabool Broadcasting Corp. and Kickapoo Prairie all stations Archambault, president (61.5%), Edwin B. Crook Broadcasting Co.), FM proceeding, designated Ad- (30.8 %), et al. Mr. Archambault is president and ministrative Law Judge Forest L. McClenning to Broadcast Bureau granted renewal of licenses for owns 25% of Computervest Management Co., Los serve as presiding judge; set prehearing conference following . stations, co- pending aux., and SCA's Angeles. Mr. Crook is employed by Technology for Nov. 28 and scheduled hearing for Jan. 10, 1973 where appropriate: KDSJ Deadwood and KRSD Bing- Service Corp., Santa Monica. Calif., and is an- (Dots. 19620 -1) . Action Oct. 27. Rapid City, both South Dakota; WNBF -TV hamton, N.Y.; WBRE Wilkes -Barre, Pa.; WDEL nouncer at KGRB(AM) and KBOB(FM), both Chief Administrative Law Judge Arthur A. Glad- West Covina, Calif. Ann. Oct. 25. Wilmington, Del.; WEEP Pittsburgh, WESA Char- stone in West Columbia and Columbia, both South leroi, WFBG -AM -FM Altoona and WGAL Lan- Travis Air Force Base, Calif. Vanden High Carolina (Congaree Broadcasters Inc., West Colum- caster, all Pennsylvania; WHCT -TV Hartford, School. Seeks 91.5 mhz, 36 w, HAAT minus 39 ft. bia Broadcasters Inc., Statesville Broadcasting Co.), Conn.: WHP -TV Harrisburg, WLYH-TV Lancas- P.O. address: Markley Road and Deronde Drive, FM proceeding, designated Administrative Law ter. WMBA Ambridge. WORK and WSBA- AM -TV, Travis Air Force Base 94535. Estimated construc- Judge Chester F. Naumowicz Jr. to serve as presid- both York and WTAJ -TV Altoona, all Pennsyl- tion cost $3,295; first -year operating cost $600: ing judge and scheduled prehearing conference for vania: WVCR -FM Loundonville, N.Y. Actions revenue none. Principals: Charles W. Juhl, school Dec. 4 and hearing for Jan. 15, 1973 (Doa. 19624- Oct. 31. principal, et al. Ann. Oct. 25. 5-6). Action Nov. 2. KOKY(AM) Little Rock, Ark. -FCC granted Hays, Kan. -Lawrence E. Steckline and Duane Administrative Law Judge David i. Kraushaar in renewal of license. Action Oct. 26. W. Pollard. Seeks 103.3 mhz, 100 kw. HAAT 335 Galion, Ohio ( Tuscarawas Broadcasting Co. and ft. P.O. address: 1642 West Lynn, Wichita, Kan. Radio Galion Inc.), FM proceeding, in light of peti- 67212. Estimated construction cost $64.177: first -year tion submitted by both applicants asking for ap- operating cost $24,500; revenue $112,698. Principals: proval of certain merger agreement. dismissal of Modification of CP's, Lawrence Steckline and Duane Pollard (each 50 %). Tuscarawas application, and grant of Radio Galion's Mr. Steckline is agri- business director and Mr. Pol- application, commented on by Broadcast Bureau, all stations on law judge's own motion, set Nov. lard is manager at KFRM(AM) Salina and KJCI'- administrative KVOK Kodiak, Alaska-Broadcast Bureau grant- FM both Kansas. They both have minority 15 as date on or before which joint petitioners may Wichita. ed mod. of CP to extend completion date to May interests in KSKG -FM Salina. Ann. Nov. 2. either submit modified agreement supported by supplemental petition, or make known whatever 10, 1973. Action Oct. 31. Cincinnati -Stepchild Radio of Cincinnati Inc. different intentions they may have (Does. 19461 -2). Claremont, Calif. Bu- w, 289.5 KSPC(FM) -Broadcast Seeks 88.3 mhz, 10 HAAT ft. P.O. ad- Action Oct. 27. reau granted mod. of CP to extend date to April dress: Box 6215, 45206. Estimated con- Cincinnati 20, 1973. Action Oct. 31. struction cost $3.730; first -year operating cost 56,000: Administrative Law Judge David I. Kraushaar in revenue none. Principals: Mark Reeve, chairman, Carlisle, Pa. (WIOO Inc., et al.), FM proceeding, KZIO Ridgecrest, Calif. -Broadcast Bureau grant- et al. Ann. Nov. 7. denied notion by Cumberland for protection order; ed mod. of CP to extend completion date to May 5, on presiding judge's own motion, ordered that 1973. Action Oct. 31. Gambier, Ohio -Kenyon College. Seeks 91.9 mhz, Alexander and Sylvia Contract provide direct, re- 30 w, HAAT not applicable. P.O. address: c/o answers to each and every KDKO Littleton, Colo. -Broadcast Bureau grant- sponsive and complete extend completion date to Feb. Gregory P. Widin, Box 248, Gambier 43022. Esti- interrogatory on Sept. 29 by W1OO ed mod. of CP to first -year operating propounded 25, 1973. Action Oct. 31. mated construction cost $3,392; Inc. and that such answers be served and filed not cost $3,300: revenue none. Principals: William G. later than two weeks before dale on which hearing Venice, Fla., Venice- Nolomis Broadcasting Co.- Conies, college president, et al. Nov. 7. Ann. in proceeding is scheduled to commence (Doa. Broadcast Bureau granted mod. of CP to extend 19468 19471). Action Nov. 1. time to April 13, 1973. Action Oct. 31. Starts authorized -9, Administrative Law Judge David f. Kraushaar in WVVS(FM) Valdosta, Ga.- Broadcast Bureau WDWN(FM) Auburn, N.Y. -Authorized pro- Carlisle, Pa. (WIOO Inc., et al.), FM proceeding. granted mod. of CP to make changes in transmission gram operation on 88.9 mhz, TPO 10 w. Action granted petition by W1OO inc. for leave to amend line; ERP 180 w. Action Nov. 1. 20. Oct. application to reflect extension of commitment date KIPA Hilo, Hawaii- Broadcast Bureau granted WHPC(FM) Garden City, N.Y. -Authorized for loan grant to one of principals from local bank mod. of CP to extend completion date to Jan. 20, 3. program operation on 90.3 mhz, ERP 390 w, HAAT (Does. 19468.9, 19471). Action Nov. 1973. Action Oct. 31. 242.5 ft. Action Sept. 20. Call letter applications WSAC Fort Knox, Ky.- Broadcast Bureau grant- ed mod. of CP to extend completion date to Feb. 1, Final actions Emmett Valley Broadcasters Inc., Emmett, Idaho 1973. Action Nov. 3. Apache Junction, Ariz. -Harold R. Harkins. -Seeks KMFE(FM). WWRM -FM Gaylord, Mich. -Broadcast Bureau Broadcast Bureau granted 107.1 mhz, 3 kw. HAAT KALM Inc., Oak Grove, La. -Seeks KWCL -FM. granted mod. of CP to change trans.: change ant. minus 115 ft. P.O. address: Box N, Apache Junction and transmission line; ant. height 570 ft. Action Southwest Missouri State University, Springfield, 85220. Estimated construction cost $16,152; first -year Nov. 1. o rating cost $5,600; revenue $24,000. Principal: Mo. -Seeks KSMU(FM). Harold R. Harkins. Mr. Harkins is announcer at N.C. KONE Reno -Broadcast Bureau granted mod. of Carteret Broadcasting Co., Morehead City, Feb. 9, 1973. Ac- KXTC(FM) and KTAR- AM -FM, both Phoenix. -Seeks WMBL -FM. CP to extend completion date to Action Oct. 20. tion Oct. 31. Clarendon County Broadcasting Co., Manning, WKNE Keene, N.H. -Broadcast Bureau granted Williamson and Matewan, both West Virginia- S.C. -Seeks WTWE(FM). FCC denied application by Three States Broadcast- mod. of CP to extend completion date to Feb. 22, ing Co., licensee of WHJC Matewan, for review of Kerrville Broadcasting Co., Kerrville, Tex. -Seeks 1973. Action Nov. 3. action by review board adding issue to determine KPFM(FM). WGIR Manchester, N.H.- Broadcast Bureau grant- whether Three States had engaged in any billing ed mod. of CP to extend completion date to April practices in violation of rules (Does. 18456 -7). Call letter action 30, 1973. Action Nov. 3. Three States is applicant for FM ch. 243 at Mate- Erie, Granted WERG- wan, and Harvit Broadcasting Corp. competing ap- Gannon College, Pa.- WPLJ(FM) New York-Broadcast Bureau grant- (FM). to 2.60 kw; ant. plicant for channel at Williamson. Action Nov. 1. ed mod. of CP to change ERP height 1300 ft. for aux. purposes only. Action Designated for hearing Nov. 1. Initial decision West Columbia and Columbia, both South Caro- WQBK -FM Rensselaer, N.Y. -Broadcast Bureau Administrative Law Judge Frederick W. Dennis - lina -FCC designated for hearing applications of granted mod. of CP to change trans. and ant.; ton, in initial decision, proposed grant of applica- Congaree Broadcasters Inc., West Columbia Broad- ant. height 87 ft. Action Nov. I. tion of Lake Erie Broadcasting Co for new FM casters Inc. and Statesville Broadcasting Co. for CP WNCO -FM Ashland, Ohio -Broadcast Bureau 285 at Lorain, Ohio (Doc. 19213). on ch. Competing to operate new FM on ch. 261 (100.1 mhz) with granted mod. of CP to change ant.; ERP 25 kw; application of Lorain Community Broadcasting Co. 3 kw. Action Nov. I. ant. height 390 ft. Action Nov. 1. would be denied (Doc. 19214). Ann. Nov. 1. WDOH(FM) Delphos, Ohio -Broadcast Bureau Actions on motions granted mod. of CP to change studio location and Existing FM stations remote control to Commercial building, corner of Chief, Broadcast Bureau, on request of WCOA Main and 3d Streets, Delphos; change trans. and Radio Inc., extended through Nov. 10 time to file Final actions ant. Action Nov. 1. reply comments on notice of proposed rulemaking Broadcast Bureau WFRM Coudersport, Pa.- Broadcast Bureau amendment of FM table of assign- WMAL-FM Washington - in matter of granted to change trans. location to 4010 granted mod. of CP to extend completion date to Enterprise and Greenville, both Alabama, CP ments, Street, N.W., Washington; install new Jan. 26, 1973. Action Nov. 3. Bonifay, Chipley and Pensacola, all Florida (Doc. Chesapeake ant.; make changes in ant. system; ERP 32 kw; ant. 19561). Action Nov. 3. KIJV -FM Huron, S.D. -Broadcast Bureau granted height 590 ft.: granted CP to install identical alt. mod. of CP to extend time to Jan. 28, 1973. Action Administrative Law Judge Basil P. Cooper in main trans. Action Nov. 1. Oct. 31. Inc. Cayce, S.C. (Lexington County Broadcasters Jacksonville, Broadcast Bureau D. proceeding, granted WJCT -FM Fla.- WNST Milton, W. Va.- Broadcast Bureau grant- and William Hunt), FM to change ERP to noncommercial station petition by Hunt for leave to amend application to granted CP ed mod. of CP to extend completion date to March 100 kw. Action Nov. 1. reflect changes in financial qualifications, plans for to 22, 1973. Action Nov. 3. financing and certain changes in broadcast connec- tions by wife; granted petition by Lexington for Call letter applications leave to amend application t0 reflect existence of Translator actions judgment against principal, not application. and KWKO(FM) Anchorage -Seeks KJZZ(FM). clarify certain technical matters (Doa. 19568-9). WCSC-FM Charleston, S.C. -Seeks WXTC(FM). W07BA Syracuse and Ncdrow, both New York- Action Oct. 25. Broadcast Bureau granted CP to make changes in KRLD -FM Dallas -Seeks KAFM(FM). ant. system of VHF translator. Action Oct. 26. Administrative Law Judge Lenore G. Ehrig in Sacramento, Calif. (California Stereo Inc., et al.), WTID -FM Norfolk, Va.-Seeks WQRK(FM). K08CQ Hanksville, Utah -Broadcast Bureau FM proceeding, scheduled prehearing conference for granted CP to change frequency of VHF translator Dec. 15 (Does. 19515 -6, 19611). Action Nov. 1. Call letter from ch. 8 (180 -186 mhz) to ch. 11 (198 -204 mhz); actions specify type trans. and make changes in ant. sys- Administrative Law Judge Millard F. French in WHIL -FM Medford, Mass.-Granted WWEL- tem; change call letters to Kt1IJ. Action Oct. 25. Williamson and Matewan, both West Virginia (FM). ( Harvit Broadcasting Corp. and Three States Broad- KIOCY Hanksville, Utah-Broadcast Bureau grant- casting Co.), FM proceeding, granted petition by KAUS-FM Austin, Minn. -Granted KAAL(FM). ed CP to change frequency of VHF translator from

Broadcasting Nov 13 1972 50 ch. 10 (192 -198 mhz) to ch. 9 (186 -192 mhz); Inc. to Radio WLTO Inc. for $450,000. Sellers: and Serra Village, both California (KTEH[TVJ San specify type trans.; make changes in ant. system; Leonard E. Walk, president (50 %). et al. Dynamic Jose, Calif.). and change call letters to KO9LC. Action Oct. 25. Broadcasting owns WAMO -AM -FM Pittsburgh, Teleprompter of Holly Hill Inc. Holly Hill and Hanksville, Utah Bureau WUFO(AM) Amherst. N.Y., and WILD(AM) Vousia county. both Florida (WS(VB -TV Orlando. K[2CO -Broadcast Boston. (100 granted CP to change frequency of VHF translator Buyer: Herbert S. Dolgoff %). Mr. Fla.: WTCG[TVI Atlanta; WTOG[TV] St. Peters- Dolgoff was most recently vice president and gen- from ch. 12 (204 -210 mhz) to ch. 13 (210-216 mhz); burg, Fla.). specify type trans.: make changes in ant. system and eral manager of WWOK(AM)- WIGL(FM) Miami. Action Oct. 25. Teleprompter of Marianna, Marianna, Fla. (ch. change call letters to KI3LS. Action Oct. 25. 13. Panama City, Fla.). WTGA(AM) Thomaston, Ga-Broadcast Bureau Hanksvilk, Utah. County of Wayne -Broadcast granted Lincoln Cablevision. Lincoln, Ill. (WCIA -TV and Bureau granted CP for new VHF translator to serve transfer of control f Radio Georgia Inc. from Herbert E. Strickland (100% before, none WILL -TV, both Champaign. WAND-TV Decatur. Hanksville on ch. 7 by rebroadcasting programs of to L. (each WICS -TV Springfield. WRAU -TV. WEEK -TV and KUED(TVI ch. 7, Salt Lake City. Action Oct. 25. after) David Piper and James H. Piper none before, 50% after). Consideration: $64,000. WMBD -TV, all Peoria. WGN -TV Chicago, all Principals: David Piper is salesman at WTGA. Illinois: KPLR -TV St. Louis). Other actions, James Piper is dentist in Elberton, Ga. Action Community TCI of Kansas Inc., Leavenworth, Oct. 25. Kan. (KWGN -TV Denver; KPLR -TV St. Louis). all services KAYL -AM -FM Storm Lake, Iowa- Broadcast Alpine Cable TV Inc., Alexandria and Pineville, Bureau granted assignment of license from Corn- FCC, as part of comprehensive study of re- regula- both Louisiana (KHTVLTV) and KUHT(TV), both belt Broadcasting Co. to Northeast Iowa Broadcast- Houston). tion of broadcasting, has relaxed or deleted certain ing Corp. for $420,000. Sellers: O. J. Grau, presi- rules for meter reading, trans. inspection, station dent, et al. Buyers: Charles Ney (331/2%), Paul Houlton Cable TV, Houlton, Me. (ch. 9, St. John, identification and taped, filmed or recorded ma- Benson (331/2%). W. J. Hunzelman (1635 %) and New Brunswick, Canada). terial- Changes were also made in requirements for Kenneth A. Putzier (1635 %). Mr. Benson is sales logging, rebroadcasting of another station Clear Vision TV Company of Koschiusko, Kosci- programs manager and Mr. Ney is announcer for KAYL. usko, Miss. (KTWV[TV] Tupelo, Miss.). and filing certain contracts. Action Nov. 1. Mr. Hunzelman and Mr. Putzier own Hunzelman, FCC informed California Governor Ronald Reagan Putzier & Co., accounting firm, Storm Lake. Action Seemore TV Inc., Philadelphia, Miss. (WTWV- that it felt it would be inappropriate to intervene in Nov. 2. [TVI Tupelo, Miss.). exercise of news judgment by licensees. Governor WJEJ -AM -FM Hagerstown, Md.-Broadcast Bu- Boonville Cable TV, Boonville, Mo. (KCPT[TVI work Reagan had asked that commission out means reau granted transfer of control of Hagerstown Kansas City, Mo.). of withholding broadcast of election projections west Broadcasting Co. from Grover C. Crilley- Bernice Maryville Cable TV, Maryville, Mo. (KCPT- of mountain time zone until polls in Pacific time Paulsgrove and Patricia Miller to John T. Staub Kansas zone 2. [TVJ City, Mo.). have closed. Action Nov. (none before, 79.64% after). Consideration $300,000. Principal: Mr. Staub is manager and owns Diversified Communications Inc., Littleton, N.H. FCC informed California Governor Ronald Reagan general (WSKB Boston). and Sacramento County Supervisor Eugene T. (331/2%) WMHI -AM -FM Braddock Heights, Md. -TV Guaico that it cannot intervene in complaints about Action Oct. 27. Bottineau Cable TV, Bottineau, N.D. (KXJB- advertising on certain propositions on California WGRY(AM) Grayling. Mich. -Broadcast Bureau [TV) and KTHI[TV3, both Fargo, N.D.: CKX[TV3 ballot. Governor Reagan had forwarded to com- granted acquisition of positive control of Grayling Brandon, Manitoba; KMOT[TVI and KTHI[TVJ, mission letter he had sent to Federal Trade Com- Broadcasting Co. by James E. Sylvester (26% be- both Minot, N.D.). mission charging California State Employees Asso- fore, 52% after) by purchase of stock of James D. Cando Cable TV. Cando, N.D. (BWFT[TV] and ciation with false and deceptive advertising in sup- Marr (26% before, none after). Consideration: CJAY[TV], both Winnipeg, Manitoba; KXJB[TV] port of proposition IS on ballot. Action Nov. 3. $5,200. Principals: Mr. Sylvester is president, treas- and KTHI[TVI, both Fargo, N.D.; CIO[TV] Bran- urer and director of station. Action Oct. 25. don, Manitoba; WDAZ[TV) Devils Lake, KMOT- Ownership changes WPTL(AM) Canton, N.C.-Broadcast Bureau [TV] and KXMC[TV), both Minot and KCND- granted assignment of license from Vernon E. TV] Pembina. all North Dakota). Applications Pressley to P/M Broadcasting Inc. for $170,000. Fessenden Cable TV, Fessenden, N.D. (KXJB- Seller: Vernon E. Pressley. Buyers: Charles R. [TVJ and KTHI[TVJ, both Fargo, KFYR[TVJ and WMBH(AM) Joplin, Mo. -Seeks assignment of Price Jr. (50 %) and Gerald C. McNabb Jr. (50 %), KXMB[TV]], both Bismarck, WDAZ[TV] Devils license from Joplin Broadcasting Inc. to Big Chief Mr. Price and Mr. McNabb are equal partners in Lake, KMOT[TV) and KXMCITV), both Minoth, Broadcasting Company of Missouri for $98,000. Price/McNabb Advertising Inc., Asheville, N.C. all North Dakota). Sellers: David Fransen Sr., vice president, et al. Action Oct. 31. Buyers: L. M. Jack Beasley, Gene C. Howard, and Harvey Cable TV, Harvey, N.D. (KXJB[TVJ and M. A. Eichhorn (each 331/3 %). Mr. Beasley has WHK(AM )- WM MS( FM ) Cleveland- Broadcast KTHI[TV), both Fargo, KFYR[TV] and KXMB- interests in KFAY(AM) and KKEG(FM), both Bureau granted assignment of license from Metro- [TVJ, both Bismarck, WDAZ[TV] Devils Lake and Fayetteville, and KTCS -AM -FM Fort Smith, all media Inc. to Malrite of Ohio Inc. for $3 million, KMOTITVI and KXMCLTVI, both Minot, all Arkansas. Mr. Eichhorn has various furniture sture plus $500,000 noncompete agreement. Sellers: Metro- North Dakota). interests in Tulsa, Okla. Mr. Howard has mobile media Inc., publicly held station group owners owns WHEW- AM -FM -TV New York. KTTV(TV)- Rugby Cable TV, Rugby, N.D. (KXJB(TV] and home interests as well as other business interests In KTHI(TV), both Fargo, N.D.; CKX[TVJ Brandon, Tulsa. Ann. Nov. 2. KLAC(AM)- KMET(FM) Los Angeles, WTTG- (TV)-WASH(FM) Washington, WOMC(FM) De- Manitoba; WDAZ[TV], Devils Lake and KMOT- KTBC -TV Austin, Tex. -Seeks assignment of troit, WMBC -TV Kansas City, Mo., WCBM(AM) [TV) and KXMC[TV], both Minot, both North license from Texas Broadcasting Corp. to Times Baltimore, KNEW(AM) Oakland. KSAN(FM) San Dakota). Mirror Co. for $9 million. Sellers: Lady Bird John- Francisco. WIP(AM )- WMVR(FM ) Philadelphia, Walhalla Cable TV, Walhalla, N.D. (CBWFT- son, et al. Texas Broadcasting owns KTBC -AM -FM WTCN -TV Minneapolis and WXIX -TV Cincinnati [TV] and CJAY[TV], both Winnipeg, Manitoba; Austin. It also owns 23% of KXII -TV Ardmore, (Newport, Ky.). Buyer: Milton Maltz (100%). Mr. KXJJB(TV) and KTHI[TV] both fargo, 'WDAZ- Okla.-Sherman-Denison, Tex., and KLFY-TV La- Maltz owns WBRB -AM -FM Mt. Clemens, Mich., [TV) Devils Lake and KCtND[TV) Pembina, all fayette, La., and 29% of KWTX -AM -TV (and CP WNVR(AM)- WEZO(FM) Rochester, N.Y., WMIN- North Dakota; CBWT[TV] Winnipeg, Manitoba). for KWTX -FM) Waco, Tex. Buyers: Times Mirror St. Paul, and (AM)-KEEY(FM) WMIL(AM)- CATV of East Co. is publicly held company which owns KDFW- WMVM(FM) Milwaukee- Action Oct. 31. Ohio Valley Inc., Liverpool and TV Dallas and KTIV(TV) Los Angeles. Ann. Oct. Wellsville, both Ohio (WKBF[TVJ and WAUB- 26. KSOO -AM -FM Sioux Falls. S.D.-Broadcast Bu- [TV], both Cleveland). reau granted assignment of license of KSOO(AM) KORC(AM) Mineral Wells, Tex. -Seeks assign- and CP of KSOO -FM from KSOO -TV Inc. to Community Television Inc., Lockland Ohio ment from Regent II Corp. to White Fuel Corp. for KSOO Radio Inc. for $526.468. Sellers: Gordon H. WLWTI¡T7yVJJ WKRC -TV, WCPO -TV. WkIX-TV $138,750. Sellers: Lon H. Williams, president, et al. and WCET[TVJ, all Cincinnati; WTTV[TV] Bloom- Ritz. board chairman, et al. 1(500 -TV Inc. owns ington, Buyers: W. Erle White, president, et al. Further KSOO -TV Sioux Falls and KCOO-TV Aberdeen, Ind.; WKBF -TV Cleveland; WOET[TVJ information on buyers not available. Ann. Oct. 24. both South Dakota. Buyers: Morton H. Henkin, Dayton and WMUB-TV Oxford, both Ohio; WCVN- president (55 %), et al. Mr. Henkin has interests in TV Covington, Ky.). Actions KSOO -TV Inc. as well as in Viking Television Inc., Community Television Inc., Reading Ohio pertnittee of new UHF in Minneapolis. Action Oct. (WLWT[TV WKRC -TV, WCPO -TV, W'UX -TV KAYN(FM) Tucson Ariz. -Broadcast Bureau 27. granted and WCET[ VI, all Cincinnati; WTTV[TV Bloom- assignment of CP from Graham Broadcast- ington, Ind,; WKBF -TV Cleveland;. WOET[TV) ing Co. to Number One Radio for $108,250. Sellers: WFMG(FM) Gallatin, Tenn.-Broadcast Bureau granted assignment of license from Music Mountain Dayton and WMUB -TV Oxford, both Ohio; WCVN- Norman .1. and Eva E. Graham. Mr. Graham is TV Covington, Ky.). chief engineer of WBZ -AM -FM Boston. Buyers: USA Inc. to Sumner County Broadcasting Co. for Edwin G. Richter Jr., president, H. Lee Druckman, $161,000. Seller: Mrs. Mary Jo Jones, (51 %), ex- Cablevision of Frederick Inc., Frederick, Okla. secretary-treasurer (each 26.376 %), et al. Number ecutrix of estate of Ellis F. Jones Jr., et al. Buyers: (KFDX -TV and KAUZ-TV, both Wichita Falls, One Radio owns KAIR(AM) Tucson and KBUZ- T. B. Perkins, president (17.2 %), Mrs. W. H. Tex.; KSWO -TV Lawton, Okla.; KTVT[TV] Ft. AM-FM Mesa, both Arizona. Mr. Richter owns Baker (28 %), R. C. Wood (14.8 %). et al. Mr. Worth; KDTV[TVJ Dallas; KETAITVJ, KWTV- 10% of R. C. Crisler & Co., Tucson, TV and radio Perkins owns drugstore in Gallatin. Mr. Wood is [TVJ, WKY -TV and KOCO-TV, all Oklahoma brokerage firm. He also owns 6.02% of Adanrs- president and manager of Ranwood International City). Inc.. Los Angeles, Russell & Co. which owns WYTVITV) Youngs- record company. He also owns Brownwood Randy's Record Shop, Gallatin, and Wood Enter- Television Cable Service Inc., Cross town, Ohio, and WLOB(AM) Portland, Me. In Plains, Tex. (KDFW[TVJ, WFAA[TV], ERA- he owns 22.5% prises. Los Angeles, recording studio and music addition, of CATV system in [TV3 and KDTVITVJ, all Dallas, WBAP[TV] and Phoenix. Mr. Druckman has interest in CATV sys- company. Buyers own WHIN Gallatin. Action Nov. 3. KTVT[TV] Ft. Worth, KRBC[TV] Abilene KWTX- tems in Phoenix and Tucson. Action Nov. 1. [SVI Waco, KTYS[TV] Sweetwater and KNCT- KOKY(AM) Little Rock, Ark. -FCC granted [PV] Belton, all Texas). transfer of control of Keymaster Corp., parent Cable Capitol Cablevision Corp., South Charleston, Dun- company of Midwest Broadcasting Corp., licensee, bar and Charleston. from Joe all West Virginia (WKBF -TV K. McCarty to Ira S. Gershner, et al., Applications Cleveland; WUAB[TV) Lorain, Ohio; WXIX -TV and granted assignment of license from Midwest Cincinnati). Broadcasting to Pensacola Broadcasting Corp. for The following operators of cable television systems $175,000. Buyer: Cleve J. Brien (100%). Mr. Brien have requested certificates of compliance, FCC an- Final actions owns WNVY(AM) Pensacola, Fla. Action Oct. 26. nounced Nov. 1 (stations in parentheses are TV signals proposed for carriage): Cable TV Bureau granted following operators of KDAR(FM) Oxnard, Calif.- Broadcast Bureau cable television Alabama Television systems, certificates of compliance: granted assignment of CP from Raymond J. Kandel Cable Co., Aliceville, Ala. Salent All- Channel Cablevision Inc., Salem, ]nd.; to Edward G. Atsinger III for $5,400. Buyer: Mr. (WTMV[TVJ Tupelo, Miss.). Chariton Cable Inc., Chariton, Iowa; Mineral Area Atsinger is sole owner of WKBQ(AM) Gamer, Atmore Cablevision Ltd., Atmore, Ala. (WDIQ- Cablevision Inc.. Flat River. Desloge, Elvins, Bonne N.C. He is also president and 50% ow r of [TV] Dozier, Ala.; WEARITYL and WSREITVI, Terre and Esther, all Missouri. Actions Oct. 27. WESTCO Media Inc., Glendale, Calif. and pro- both Pensacola, Fla.; WKRG[Tlej and WALA- fessor speech at Los City in Cable TV Bureau granted following operators of of Angeles College (TVJ, both Mobile and WSFALT J Montgomery. Los Angeles. Action Oct. 31. cable television systems certificates Of compliance: both Alabama; WLOX[TVI and WMAH[TVI, both Back Mountain Telecabk Inc., Dallas, Lehman WLTO(AM) Miami- Broadcast Bureau granted Biloxi, Miss.). township, Harveys Lake borough, Kingston town- assignment of license from Dynamic Broadcasting Central California Commwdcations Corp., Salinas ship and Dallas township, all Pennsylvania; Com-

Broadcasting Nov 13 1972 51 munity TV Association of Havre, Havre, Mont. FCC issued KTRO Inc. tax certificate covering use of local distribution service stations (LDS) in Actions Oct. 30. Maine Cable Television Inc., Dex- transfer of stockholdings in United Community CARS. New rules would add alternative channel ter, Me.; Malden Cablevision Co., Malden, Everett Antenna System Inc. to Viacom International Inc. arrangement to facilitate LDS operations with more Cablevision Co., Everett and Medford Cablevision in Seattle area. Action Ploy. I. than 18 channels, would reduce band -widths avail- Co., Medford, all Massachusetts; Vumore Video Point Dame, Malibu and Agoura, all California, able for intra -city stations and add certain clarifica- Nov. 1. Corporation of Colorado Inc., unincorporated areas Cypress Cable TV of Malibu Inc. -Cable TV Bu- tions to present rules. Action of El Paso county, Colorado, known as Stratton reau granted CP for new cable TV relay local Meadows, Stratmoor Hills (including Stratmoor distribution service station to operate on 12700- actions Valley), Ivywild, Skyway and Broodmoor: Lodi 12950 mhz to be used with cable TV in Point Cable elsewhere Cable Service, Shreve, Ohio; Osawatomit Cable TV, Dome, Malibu and Agoura. Action Oct. 30. The following are activities in commu- Osawatotnie, Kan.; Sjoberg 's Cable TV Thief River Hydesville, Fortuna, Loleta and Fern- Inc., Rio Dell, Falls. Minn.; Alabama TV Cable Mountain dale. all Calfornia. Redwood Cablevision Inc.- nity- antenna television reported to BROAD- Brook, Ala.: Midcontinent Cable Systems Company Cable TV Bureau granted CP for new CARS on Valentine. Actions 31. CASTING through Nov, 7. Reports in- of Nebraska, Neb. Oct. 12700.5- 12734.5; 12820.5- 12932.5 mhz to be used Cable TV Bureau granted following operators of with cable TV serving Rio Dell. Hydesville, For- clude applications for permission to in- cable television systems certificates of compliance: tuna, Loleta and Ferndale. Action Oct. 30. stall and operate CATV's, changes in fee LVO Cable of Shreveport- Bossier City, Bossier City, WDM -24 Woodward, Okla. -Cable TV Bureau schedules and franchise grants. Franchise La.; True Vue Inc., Creston, Iowa: Community TV granted license covering permit for new cable TV; Association Inc., Sidney, Mont.; R V Cable Vision granted mod. of CP to change equipment of cable grants are shown in italics. Inc., Perryville, Ky.; Pierre Cable TV Service, TV and ant. system. Action Oct. 30. St. Augustine, Fla. -City commissioners approved Pierre and Fort Pierre, both South Dakota. Actions waived Nov. I; Plymouth CATV Service Inc., Plymouth. Littlefield, Tex. -FCC rules and granted ordinance giving franchise to Gateway Cable Tele- application by Investors Ind. Action Nov. 2. Diversified Communication vision Inc. Inc., proposed operator of cable system at Little- Beaver Falls, council approved rate FCC issued, in accordance with Internal Revenue field, for certificate of compliance. Oppositions to Pa-City Code, tax certificate to General Electric increase for CATV of Pennsylvania, changing Cablevision application filed by State Telecasting Co. (KCBD- rate from to effective Jan. Corp. in connection with its sale of cable TV Inc. monthly 54.95 56, I, TV) and Grayson Enterprises (KLBK -TV), 1973. franchises. GE Cablevision requested certificate for both Lubbock, Tex., were denied. Action Nov. 1. sale of franchises in Schenectady. Scotia, Rotter- Houston - Time -Life Broadcast Co., Greater dam, Niskayuma, Glenville and Colonie, all New Rulemaking action Houston CATV Inc., Gulf Coast Cable Television, York. to subsidiary of the Athena Communications Cable Vision of Houston and Teleprompter Corp. Corp. Action Nov. I. FCC proposed amendment of rules pertaining to have applied for franchise.

Classified Advertising

advance. Payable In Check or money order only. Management Continued Announcers Copy: Deadline la Monday, for the following Monday's issue. Copy must be submitted by letter General or Sales Manager for KAYO, Kansas City. 50KW Canadian Contemporary MOR needs a real or wire; no telephoned copy accepted. Exciting things are happening in this maim market radio personality that can work within a format Replies should be addressed to Box Number, c/o and our 14 month old group owned full -time AM and use the phones on occasion. No inexperienced, BROADCASTING, 1735 DeSales St., N.W., MOR affiliated with CBS has developed well, but no time and temperature people. Send picture, resume Washington, D.C. 20038. needs achiever to realize great potential. High earn- and tape to Box L -1, BROADCASTING. ings await person with strong selling ability and the Applicants: If tapes or films are submitted, please skills to organize and motivate. Quality operation Wanted: Two middle of road announcers. Bright, send $1.00 to BROADCASTING for each package includes excellent mobile news and airborne traffic mature, must have previous experience. Willing to to cover handling charge. Forward remittance reports, attractive surroundings, fine physical facilities follow orders and grow with a young corp. Send separately. All transcriptions, photo, etc., and a superior signal. Send resume and financial tape, photo and resume to Box L -28, BROADCASTING. addressed to box numbers are sent at owner's risk. requirements to Ed Scott, President, KLAK, 7075 West BROADCASTING expressly repudiates any liability Hampden, Denver, Colorado, 80227. or responsibility for their custody or return. Small market Maryland station wants first phone man with program and sales experience. Send tape -photo Rates, classified listings ads: Sales and resume to Box L -59, BROADCASTING. --Help Wanted, 400 per word -$5.00 minimum. Fulltima Midwest MOR with heavy sports and news, Powerful Northern New England station requires a -Situations Wanted, 30e per word -55.00 minimum. beautiful recreational growth area near major uni young, experienced, energetic morning personality. -All other classifications, 50e per word -$5.00 versify. Expanding group seeks energetic pro 5600 per Must have production background and be able to minimum. month vs. 20aoß,, plus bonus. EOE. Reply Box L -116, rise and really shine. Box 1 -61, BROADCASTING. -Add $1.00 for Box Number per Issue. BROADCASTING. 510,000 annual salary to qualified engineer who can Rates, classified display ads: Central Florida. Full -time MOR station, owned by also announce. Chief operators position is open at KINA, Kansas, 500 Watt Directional day -Situations Wanted (Personal ads) $25.00 per Inch. major group, has opening for a quality -oriented sales- Salina, timer. Contact either PD or Manager. -All others $40.00 per Inch. man with the ambition and drive it takes to make it to the top. For a confidential discussion of your or over billed at run -of -book rate. Needed good announcer. Excellent Pros- -5" abilities and the opportunity available, contact Jerry opportunity. -- Stations for Sale, Wanted to Buy Stations, VicePres. Gen 'l Mgr., WBJW, 222 Hazard perous AM -FM station. Lively professional sound. Norman, Modern and Gospel. Like new Employment Agencies and Business Opportunity 305-425 -6631. Programed Country St., Orlando, Florida. Production. Top advertising requires display space. equipment. Tight format. salary for right man. Advancement for dedicated, constructive Agency Commission only on display apace. Number 1 man for local sales. Hard working strong efforts. Minimum three years experience. Send air on service copy personality. Reward for ability. check and resume to KXOW Radio, Box 579, Hot WBNR, Beacon-Newburgh, N.Y. 914 -831 -1260. An Springs, Arkansas 71901. No collect calls please. Equal Opportunity Employer. WERA, Plainfield, New Jersey seeks experienced an. RADIO Sales person who can and will sell long term busi- nouncer with good voice /production for MOR format. ness. Easy Listening format. Sell ideas, not numbers. Must be capable of handling morning show and tele- Send resume and picture first letter, KDOT- AMFM, phone talk program. Position of program director Box 1827, Scottsdale, Ariz. available. Send tape, resume and salary requirement Help Wanted Management to Joseph Reilly. the Immediate opening experienced salesman with Bright, happy-sounding, MOR/adult oriented announcer, Aggressive Asst. Mgr. for Indiana small market sta. WCCC AM-FM area's fastest growing radio station. who reads news like pro, wanted for fast growing tion. Must be strong in Sales & Promotion, first class Hartford, Conn. 203 -549 -3456. in great market area. All infor first letter. license. Advancement opportunities. Send resume to station WPDC, Elizabethtown, Pa. 17022. Box 1 -55, BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. 20036. Jersey Shore Top 40 seeks take charge Sales Manager or Salesman with extensive street experience ready Suburban Philadelphia Minority Group announcer with to step up. Reasonable salary plus incentive. Contact first ticket who can do news, production and MOR Ownership! If you are presently on the street selling Michael Cantoni, Manager, WHLW, Lakewood, New programing. Send tape and resume to MEDIAmerica radio as a Manager, Sales Manager or Salesman and Jersey. 201- 364 -4400. Co., 9414 Crosby Rd., Silver Spring, Md. 20910. working for someone else -why not -without an in- vestment own part of a N.E. station. Box L -92, Talk show moderator. Experienced. Tape and resume BROADCASTING. Madison, Wisc. Excellent career opportunity for bright to Cascade Broadcasting, Box 02155, Portland, Oregon young problem solving salesman on the way up, 97202. strong on creativity and ability to build campaigns Station Manager . experienced in all phases of Seven station group seeks man with management po- small market operation. Rocky Mountain region man tential to handle top accounts. Job opening result of Technical preferred. Ownership chance for can -do manager. Our earn far more, city offers promotion. people Assistant radio chief for radio, TV, CATV group in Sand resume to Box 1.118, BROADCASTING. super you'll have opportunity for management living, Southeast. Opportunity for advancement. Immediate and equity. WISM, Madison, Wisc. A Mid -West Family opening. An Equal Opportunity Employer. Send Station Manager. Small multi -owner needs hard- hitting Station. resume, references, picture. Box K-69, BROAD- selfstarter to manage one small station market. Must CASTING. be honest, analytical, innovative, industrious and ca- Successful small market, N.J., full time FM in heart pable of earning respect of management, station per- of Playboy, Great Gorge recreation area. Salary plus Chief Engineer for non directional radio station in sonnel and community. Send resume and objectives. commission. Move up to Sales Chief. Town'N'Country New Orleans. Salary commensurate with experience. Box L -124, BROADCASTING. radio. Jay Edwards, WSUS, 201 -827.2525. Box K -292, BROADCASTING.

Broadcasting Nov 13 1972 52 Technical Continued Situations Wanted, Management Announcers Continued

Engineer AM /FM (in Kentucky) with some announcing. 10 year pro. First. All facets. Want security-manage - Personality jock with first phone. 7 mo. experience Use us as a stepping stone. We're looking for a man ment. Family man. Small medium markets. Box K-221, in being a d¡, sports director, play -by -play in all who wants to get ahead. Send resume, references, BROADCASTING. sports and good production with tight board. Present- picture. Box L -3, BROADCASTING. ly employed with good references. Young, married If you need billing, if you need ratings, if you need and will relocate. Box L.119, BROADCASTING. Assistant Chief with directional experience. Must also people, if you need motivation -you need me. I can have broad enough experience to supervise yard and deliver- medium markets, let's talk about it Box International talent seeking Feminine Forum or simi building maintenance. Baltimore area. Send resume L97, BROADCASTING. lar format; excellent references, 7 years experience, and references. Box L.27, BROADCASTING. 28, sincere. Box 1.122, BROADCASTING.

First phone maintenance engineer. DA experience 2 -Man team. Management, sales, programing, engi- First ticket, 28, single. Looking for first break. MOR, perferred. Modern Gates and Collins equipped Mid- neering- Knoxville area. Tell who, where, what your news, sports and play -by -play. Elkins Graduate. Seek is. Box L -115, BROADCASTING. west station. Evening shift. Salary determined by office permanent Heavy sales background. Box L -123,

experience, ability and performance. Contact Dick ¡ b. Eckels at 815.933 -6633 or Box L -29, BROADCASTING. 38 years old sales executive ready to move into man- agement of small- medium station in Midwest. Married, 7 years experience, 28, married. Unique communi- AM /FM Stereo combination Midwest needs chief engi. responsible, good record, top references. 14 years in cator seeking MOR or Good Music. Perfect for Mid- neer. Good salary and working conditions. Box L -84, broadcasting. Box 1.125, BROADCASTING. day. Outstanding music knowledge, creative produc- BROADCASTING. tion, leadership qualities. Sincere, community minded, Managerial and /or strong air. 20 years West including excellent references. Box L -126, BROADCASTING. Wanted Chief Engineer: Chief Engineer for Central 50 KW's, all phases radio. Some TV newscasting. Michigan 5,000 watt AM directional and Class A Age 44. First phone. Prefer warmer climes MOR. C&W, MOR get dependability, integrity, and mature, abtomated FM. Chief allowed to assume full engi But let's talk. Ralph Menard. 702 -457.1036. quality voice. Personality plus good news delivery, neering responsibilities. Ideal work conditions in production /copy ideas, sales ability. 1st ticket. Limited modern facility. Must be neat, familiar with direc- experience. Brian McSorley, 534 S. Kingsley Dr., Want manager's job. Small market. Abundance of ex- tional systems, able to lead and motivate engineering Los Angeles 90020. 213.384.0542. staff, be innovative, demonstrate initiative and possess perience. Sales too. Ryan McNaughton, 716 -695.2509. a pleasing personality. Send resume to Box 1 -94, M newscaster /announcer seeks permanency In BROADCASTING. Sales small, medium market. Two years major market ex- perience. College, 3rd, 30. News, sports, C8W back- for experienced Chief Engineer. Kentucky AM. $200 Creative salesman- aggressive hustler ideas, ex- ground. Southwest, West preferred. Dick, 915.584- FM. AM directional. Ample money provided for equip- with perience, management potential. Seeking growth, 3323. ment upkeep. Box L -102, BROADCASTING. permanency at MOR operation. Mature, sober, family. Midwest: Dear Top 40, I'm 22, 3 years experience Box L-114, BROADCASTING. Chief Engineer wanted for combination AM /FM Stereo with 1st and very devoted to the business. Good radio station. Immediate opening. Call KATI at 307- references, I'm searching around. Sincerely, Mike 234 -4545 or write Box 2006, Casper, Wyoming 82601. Announcers West, Box 1064, Richmond, Indiana. Attention Larry Wakefield. DJ, 3 months experience at 110,000 market Rocker, $10,000 t salary to qualified engineer who can DJ, tight board, good news, commercials, 3rd phone. tight board, first, available for Rock or MOR. Gary also announce. Chief operators position is open at Can follow direction. Willing to go anywhere. Box 301 -464 -2074. KINA, Salina, Kansas, 500 Watt Directional day timer. J -169, BROADCASTING. Contact either PD or Manager. First phone, mature sounding dj- newsman. Have work- Midday pro. 12 years top 10 market. MOR. Top ratings ed radio -television for 16 years with better than aver. Engineer who knows the and re- basicsmaintenance against giant. Box K.281, BROADCASTING. age ratings in metro and small markets. Need a good pair of studio and transmitter equipment. We offer right hand? Write Hoyt D. Cameron, 164 -A West Pecos money, good fringe benefits, a real oppor- excellent First phone. Two years experience radio, mostly as Rd., Chandler, Arizona. Will relocate. tunity for growth. Contact Al or Dick. WARE Radio, staff engineer. Weekend air show and news reporting Ware, Mass. also. Tight board, good commercials. 22, married, Announcer /copywriter, college graduate, 3 years ex- good references, and anxious to do a good job for Immediate opening, experienced Chief. AM-FM, small perience, 3rd phone, wants air work AM /FM /TV. you. I like everything from Classics to Top 40. I'd town vacation area. WSRW, Hillsboro, Anywhere, U.S.A. 212- 764 -2459, 9 -5. Ohio. prefer a small or medium market, but any region is OK. All inquiries answered. Box K -293, BROAD- Maintenance engineer with FM voice to do 4 to Mid- CASTING. Professionally trained, experience limited, middle age, night shift. $175 /week. Tape and resume to WGHM, hard worker, will relocate. Looking for a permanent Skowhegan, Maine 04976. 3rd endorsed. Give me that break. Fred First phone experienced lob. first young married. Strong voice Brown, 733 Chandler Dr., Dayton, Ohio 45426. but no screamer. IGM has immediate opening for a customer service Outstanding production. Looking for representative. 3 to 5 years broadcast experience permanent position in California. Tape will speak for itself. Box L -8, BROADCASTING. Experienced announcer /newsman, college broadcast- required. Knowledgeable in audio and digital circuit- ing grad, first phone, good voice and delivery, crea- ry. Send resume to Bill Apt, IGM, Box 943, Belling- tive Morning drive personality programing and production, dedicated worker, ham, Wash. 98225. seeks bigger market. Ex- married with family, good references. Looking for perienced in Top 40, MOR, Not a CBW. staff an- MOR, Top 40, and /or news, in medium market in Major market AM-FM Stereo -SCA operation seeking noucer. I communicate person to person in a bright Northeast and Great Lakes states. Write Rick James, experienced engineer for assistant chief position. and friendly manner. First phone. College grad. Mar- 1110 E. 63rd St., Cleveland, Ohio 44103. 216.881. ried. L Promotion to chief after familiarization period certain. Reliable. Box -34, BROADCASTING. 1360. Call Tom Sullivan 513- 621 -6960. Rock and Roll Revival jock announcer with personal First phone jock needs a change. Good voice and library of 2500 rock and broadcast News oldies experience. air personality. Program Director of Progressive MOR If your programing needs a decided lift, join the station. Experienced with Country and Rock. Robert "oldies boom" to higher with a News Di for Central States medium size AM ratings knowledge- Bergstrom, 715 -634.4836. able, in -depth L market. Large staff, fully equipped, including mobile performer. Box -56, BROADCASTING. units, #1 news station in market for 15 years. Must Creative young Black disc jockey, seeking start, third Young sports broad with 50 KW major market have J- School Degree with at least 5 years practical phone, tape and resume. Kenney 313 -581 -3304. experience or 10 years experience in radio news re- experience looking for smaller market on the air op. porting. Send employment history, photo, references. portunity in plaby.play. Box L -58, BROADCASTING. New , dj, 3rd, experience. Looking for eastern All replies will be confidential. Box K -278, BROAD- Pennsylvania, western New Jersey station. Cal Bader, CASTING. Black jock pro first L phone seeking top job. Box -85, Jr., 9 to 11:30 A.M. BROADCASTING. 215-253 -2019, News Director- Indiana. Must be hard worker, have a strong voice and dedicated to news. Send tape, re- Announcer /production man seeking position. First Top 40? $150? Young staff? Available, experienced phone. Experienced. Call 714.426 -9738. sume, photo to Box L -110, BROADCASTING. (Midday, afternoon, evening), copywriting, medium voice, non -screamer. Box L -96, BROADCASTING. WERA, Plainfield, New Jersey seeks experienced Grahm Junior College Communications graduate. A Newsman to gather, write and broadcast news. Send Young beginner, 3rd endorsed, desires radio announcing d¡, good news, commercials, all formats. Tight position in small station operation in Mass., NH, tape, resume and salary requirements to Peter Richard. board, third endorsed, knows listening as important Maine or VT. Tape and resume upon request. Contact as speaking, ready now. Al 212 -359 -5566 or Box John C. George, Jr., 7 Fenwood Rd., Boston, Mass. Experienced play -by -play announced for High School L -103, BROADCASTING. 02115. Phone 617.566-9675. and College. Send off the air tape. WKRM, Box 113, Columbia, Tenn. 38401. Degree in broadcasting, experienced, and third ticket. 3rd endorsed wants back in radio. Prefer medium I am looking for a tight professional station, with a market MOR. Single, 231/2. /month. Mike Femyer, Experienced street reporter for nation's first televi- good format. handle $600 Can MOR or Rock, and produce 1602 W. Pierson, 21, Phoenix, Ariz. 85015. sion station and 50,000 watt clear channel radio quality spots. Tape, resume and references available #3 station, for joint radio-TV newsroom at WGY -WRGB, Box L -104, BROADCASTING. Schenectady, New York, member of General Electric News Broadcasting Company group, equal opportunity em. Seek Top 40 station in medium market. First phone. ployer. Contact and send video tapes to Donald Major market experience. Interested in PD position. Experienced ( Decker, New Manager, 1400 Balltown Rd., Schenec- reliable news director RINDA). Writes Box L -107, BROADCASTING. tady, New York 12309. quality news. Professional delivery. Degree (Journal- ism), Exceptional credentials. All stations considered. Experienced announcer dj. First phone. No mainte- Box K -163, BROADCASTING. Programing, Production, Others nance. Thoroughly professional with distinctively dif- ferent personality. New York City or within com. I will trade 25 years as network reporter, Top 10 Vice President -General Manager -prestige, medium muting distance. Jimm Whelan, 212 -HA 4 -1176, or Box news director and anchorman in Midwest for fair market Northeast fulltimer seeks young broadcaster L -108, BROADCASTING. wage and security. Family man, 42, with top cre- with strong programing and sales experience. Age dentials end track record. Box 1.10, BROADCASTING. Ism twenties to early thirties with family, interested Talk host. I am an experienced talk show host strong in being active i service clubs and community ac- members in major markets including L.A. I can im- Reliable, ambitious, award winning, hard working tivities. This Is a n historic AM profit maker ready to prove rating and greatly lower demographics. Looking radio newsman looking for new challenge. Three appoint a young solid citizen to assure continued to leave L.A. for a million plus market. Will consider years experience in medium market, good on public profit and success. Box L -90, BROADCASTING. all areas. Box L -112, BROADCASTING. affairs. Box L -77, BROADCASTING.

Broadcasting Nov 13 1972 53 News Continued Technical Continued Technical

Top radio reporter in this market seeks more chal- Chief engineer. Ten years minimum experience. Man- 1st phone NRI graduate five years experience as TV lenge, more responsibility, more money, as reporter, egement oriented -thoroughly familiar with all aspects xmtr operator. Seeking employment as operator. Will or news director. Box L -105, BROADCASTING. of operation, installation, and maintenance. Box L -39, consider any branch of electronic communications. BROADCASTING. References furnished. Box L -35, BROADCASTING. Sports Director, three years experience, all play by play news, disc jockey will relocate, immediately Tired of snowstorms? Come to sunny Atlanta, Ga. Film director, 20 years top Texas market, excellent available. 516- 621.3583. Looking for qualified maintenance and operating engi- references, family man. Box L-64, BROADCASTING. neers also transmitter engineer. Contact Chief Engi. Programing, Production, neer, WTCG-TV, Atlanta, Ga. 404 -813 -2242. TV engineering -studio operations desired by ex-d¡ Others (2t/ years). First phone. Summer experience at NBC PCP -90/Vß3000 engineer wanted to live with this owned major market station. Will relocate, married, Fully qualified program director small or medium equipment. You will be responsible for the mainte- draft exempt. For resume contact Barry Powell, 1575 markets. Box G.279, BROADCASTING. nance and operation. Equipment will be used in the East Blvd. #209, Cleveland, Ohio 44106. Chicago area as well as other parts of the country. California major market PD will make your station a If you are qualified and have had digital experience, winner with Modern MOR or Country! Currently with contact Charles Abney, Director of Engineering-Na- News well -known, successful operation but ready for new tional Teleproductions Corporation -22 West Hubbard challenge. Creative programer, excellent administra- Street- Chicago, Illinois 60610. I like news. I can write, rewrite and read it well on tor, best references. All replies confidential. Box L-66, camera. Presently wasting my time at a station where BROADCASTING. Maint Engineer: Chicago based National Tale - news is just a sideline. Now in large market but productions Corporation. Should be thoroughly fami- will relocate. Money is no problem. Box L -93, BROAD- Recent post grad. M.A. Degree Communications. Con- liar with Norelco PC -70's, Ampex VR2000 /1200 Grass CASTING. siderable production experience, all phases of tele- Valley terminal gear. We are looking for a qualified communications. Ideal for athletic programing and maintenance engineer to handle maintenance on the My documentary on migrant workers won a national production. Seeks gainful employment with new chal- above equipment. This is a in- studio position and award, 1 would like to do more like it. -I-degree, lenge. 28, single, military commitment met. Location will also evolve into several research and develop- first phone, writer, photographer, weather, anchor. and salary open. Box 1 -75, BROADCASTING. mental projects. This is a brand new facility in Box L -100, BROADCASTING. Chicago supplying high quality commercial produc- Seek PD or MD' position in medium market Rocker. tions utilizing the finest equipment available. Contact Anchorman -Reporter available now. Five years major Interested in station changing to Rock. Currently in -Charles Abney -Director of Engineering -National market news and sports experience. Personable, au- thoritative, writer. Also shoot -edit. News or Top Ten market. First phone. Box L -B8, BROADCAST- Teleproductions Corporation -22 West Hubbard Street - good ING. Chicago, Illinois 60610. sports, I'm your man. Box L -111, BROADCASTING. Pussled seeking that right morning man? Professional News director at 50KW radio interested in opportunity communicator can put the pieces together for you. News as Television reporter or reporter /anchorman. 615- Twelve years programing will make everything fit. 352 -4348 evenings. Box 1 -89, BROADCASTING. Upper Midwest net affiliate needs young, aggressive hard working investigative reporter. Broadcast news MA with six years news experience, just out of Sales oriented maior market jock, experienced all experience valuable, but not essential. Send tape, service, 27, single, will locate, resume available. to program medium market Contemporary. resume and picture to Box L -37, BROADCASTING. Frank Tucker, 126 Glen Cove, Chesterfield, Mo. 63017. Family, first phone, voice. Box 1.101, BROADCASTING. We are particular when we look for an anchorman. Programing, Production, Others Attorney formerly with the FCC now in general prac- We need TV experience, perhaps as anchor weekends tice including corporate and communications law, or large market, or a regular anchor tired of the seeks challenging position in communications field. big city. Must be smooth, solid, with know how to Television or CATV production manager. Experienced Box 1 -117, BROADCASTING. put together a winning newscast. We have the rest all phases of production in major city. Seeking smaller of the team ready. Send resume, VTR, and or photo community environment. Box K -185, BROADCASTING. Music Director with first ticket, who knows music and to Jack Gilbert, KCRG-TV, Cedar Rapids, Iowa 52406. does sales work, wants to move up. Helped build Operations /Program Manager. Available. 17 years in and operate Top 40 student FM in St. Paul. Worked TV J list, highly experienced, who sees issues VHF-UHF, three new stations. Know all phases -profit, part time at number one Country in Minneapolis. and can exploit them. To become major news person- promotion, community minded. Presently employed. Currently doing mid -morning progressive MOR. Rick ality. Strong interviewer. Write Tom Torinus, WLUK- Excellent references. Box L-69, BROADCASTING. Burnett, c/o Lake Hayward Motel, Room 3, Hayward, TV, Green Bay, Wisc. 54303. Wisc. 54843. 715434 -4863 8:45 A.M. to 1:30 P.M. Energetic, aggressive, male 23, with a well rounded broadcasting background. Looking for a chance to Programing, Production, Others prove my production abilities, in television. Excellent references. Bachelor of Science in Communication, Producer /Director TD, cameraman, lighting. Staff majored in Radio /TV, minored in psychology, from TELEVISION needed for production facilities. Send resume and top rated university in communications. Experienced, references. Box 1.40, BROADCASTING. will relocate. Working now in radio sales in eight market area. Box L-87, BROADCASTING. Help Wanted Management Engineers and production staff needed for TV pro duction facilities. Excellent position for experienced. Producer -Director ready to advance in management. Resume and references. Box L -41, BROADCASTING. B.S. degree. Educational, Armed Forces, Commercial Imaginative and creative television 26 to analyst age TV experience. Working for net affiliate, top 50 35 who knows a great deal about what makes tele- TV seeks /producer, market, now. Box L -113, BROADCASTING. vision Production facility top director news successful and is willing to learn more. management oriented production manager. Experience Requirements: Master's Degree; to communicate skill a must. Resume and references. Box 1.42, BROAD- Production /Operations Manager ready to move up. effectively both verbally and in writing; attractive CASTING. 16 years experience, currently in Top 50 market. personality. Offered: growth, financial profes- and Prefer East, South or Midwest. Write Box 1.121, sional, national exposure, autonomy, excellent work- TV Production Crew needed for production house. BROADCASTING. ing and living environment. Box 1 -109, BROADCAST- Commercial, educational and mobile unit backgrounds. ING. Excellent opportunity. No floaters. Resume and ref- Just out of the Army, looking for a break into TV erences. Box 1.43, BROADCASTING. production. MA, single, two years experience, have Sales ¡ob, will travel, resume available. Frank Tucker, 126 KXTV Channel 10 needs an experienced writer /pro- Glen Cove, Chesterfield, Missouri 63017. ducer for creative commercial dept. If qualified, send TV Salas. Top 50 market. Midwest CBS affiliate needs complete resume and copy samples to Lela Broadway, Film Director /cameraman /editor, desires relocation, professional local salesman with experience to handle Box 10, Sacramento, Calif. 95801 broad background film /ETV; Madden, 4717 Drummond top billing list. Group ownership offers right man Ave., Chevy Chase, Maryland. excellent management opportunities. Send resume to Box K -147, BROADCASTING. An Equal Opportunity Situations Wanted, Management Experienced Producer /Director; all phases color /black Employer. A white television. Commercial background. Single, Expertise in all broadcast phases. Strong in sales. Be- 24, will relocate. Serious replies only. Salary negotia- Announcer lieves profit is a clean word. Excellent personal credit ble. Box 2234, South Bend, Ind. 46615. and references. Currently 4A association. Prefer South or Southeast. All replies in confidence. Box L -11, Recent college graduate with a BA in Television Pro- Staff announcer. Strong on news and commercials. An BROADCASTING. duction. Interned at a Chicago independent. Looking Equal Employment Opportunity VHF station in Tonnes. for a break in production or sales and I would re- see. Send resume, video or audio tape with photo- S ful young radio General Manager desires chal- locate. Currently working as a salesman. Resume on graph to Box 1-99, BROADCASTING. lenging position with minor market TV station. License request, interview at your convenience. David Miller, challenges, minority hiring, unions, community in- Box 3487, East Chicago, Ind. 46312. 219-398.1959. Staff announcer for booth and live sports. Will train volvement, budgeting, promotion, sales experience. to do daily weather show. Will consider radio man Box L -98, BROADCASTING. wanting to make the big lump into TV, extremely progressive NBC affiliate in pleasant college town. 11h years network and large local engineering experi- WANTED TO BUY EQUIPMENT Call or write Program Director, KOMU -TV, Columbia, ence. Employed design engineer, recent electrical Missouri. engineering graduate seeks employment in television management. First phone. 214 -423 -4390 after six. Need for customers, used high band quadruplex and Technical helical scan tape recorders. Box L -16, BROADCASTING. Sales Ampex 1200 VTR from owner. Reply to D. 2ulll. UHF needs Midwest network station maintenance engi- 213. 466-7757. neer. Should hava experience in color cameras, VTR, Young and confident. 4 years commercial production and UHF transmitters. Would consider man low on experience-major and medium market, married, age Gates sta -level amplifier. Condition not important. experience if background indicates technical ability. 23, B.S. degree, will relocate. Box 1..81, BROAD- Give cash price, age, condition, etc., first letter. State wage requirement first letter. Equal Opportunity CASTING. Marshall Rowland, WQYK Radio, Box 1274, Tampa, Employer. Box K.131, BROADCASTING. Fla. 33602. Available immediately. Male, Caucasian, age 37, mar- Top flight production crew needed for commercial/ ried. Aggressive hungry, go- getter, 7 years sales ex- Spotmaster and Tapec »ter cartridge tape machines educational TV house and mobile unit. Experience a perience on local level, nationwide rep for 29 radio wanted. Highest prices paid. Also, trade -ins on new must. Resume and references. Box L-38, BROAD. and TV stations, and General Manager VP of TV or rebuilt equipment. Autodyne, 301 -762 -7626. Sorry, CASTING. station. Willing to relocate. Call 404 -876.8736. no collect calls.

Broadcasting Nov 13 1972 54 Wanted To Buy Equipment Continued Help Wanted Announcers Instruction i Continued Since 1946. Original six week course for FCC 1st class. 620 hours of education in all technical aspects Wanted used equipment. Turn tables (2) board -tape of broadcast operations. Approved for veterans. Low - recorders (cabinet type) Head phones, speakers. 402. cost dormitories at school. Starting date January 3, WANTED

852 -6031 . April 11, 1973. Reservations required. William B. Ogden, Radio Operational Engineering School, 5075 MORNING MAN Warner Ave., Huntington Beach, Calif. 92649.

FOR SALE EQUIPMENT On the air announcer training at R.E.I. features in- Must be quality talent, successful. dividual, realistic preparation for your Radio /TV May be number two or three man Gates 10P, 10KW AM transmitter. Excellent condition. career. R.E.I.'s engineering course features intensive Solid state power supply. Tuned to 1560 KHz. Will training for the FCC First Phone/ Complete either in major market or number one man retune. Box L -91, BROADCASTING. course in just five (5) weeks! Call 1.800- 237 -2251 toll free for brochure. Write: R.E.I., 1336 Main Street, in a smaller market. We are network, Like New- Gates /ATC automation system: complete Sarasota, Florida 33577. established Contemporary MOR. stereo system: cartridge handler, two Ampex 352's, detector control unit, three cartridge playback units, R.E.I., 3123 Gillham Road, Kansas City Missouri Present man retiring after a genera- auto-sequence, silence, sensor, fade amplifiers, auto- 64109. (816) 931 -5444. Or toll free: 1-800 -237.2251. restart, digital clock, meter panel, composite motor tion with us. Profit sharing and start, programar, auto program logger, switcher, auto R.E.I., 809 Caroline St., Fredericksburg, Virginia many other fringe benefits. In the network joiner, network tone receiver. Excellent condi- 22401. Call Ray Gill (703) 373.1441. Or toll free: tion, 616- 345.7121. I- 800 -237.2251. Carolinas, big enough for what you want, small enough to enjoy. Five 40 feet Andrew 3 inch HJ850B Hellen complete with R.E.I., 1336 Main Street, Sarasota, Florida 33577. Call one 78ARM and one 78ARF ends installed. Line in (813) 955 -6922, or toll free: 1-800 -237.2251. figure Income. Tape and resume. original crate. $400.00 FOB San Antonio, Texas. Call M. L. Fiedler at 512- 225 -2751. Licensed by New York State, veteran approved for Our employees know of this ad. FCC 1st Class license and announcer -disc-jockey train- One (I) AMPEX 3200 Tape Duplicator System- includ- ing. Contact A.T.S. Announcer Training Studios, 25 L -31 ing one master and two (2) slaves with Mono -and West 43 St., N.Y.G. (212) OX 5-9245. Box Stacked Stereo Heads. Just three (3) months old, with Broadcasting a full year guarantee. Price $8,000. For more informa- F.C.C. TYPE exams guaranteed to prepare you for tion call collect Broadcast Automation Asociates, 563- F.C.C. 3rd. 5(10.00 with broadcast endorsement) 2nd. 3166 or 563 -3167, at 3101 North Federal Hwy., Ft. ($12.00), and 1st, ($16.00), phone exams; complete Lauderdale, Fla. package, $25. Research Company, Dept. B, Rt. 2, Box 448, Calera, Alabama 35040. Help Wanted Technical One (I) GATES BC -1 4 AM 1 kilowatt Transmitter in Pennsylvania F.C.C. excellent condition., Price $3,500, with a full year and New York. Rist phone in 1 to 8 weeks. Results guaranteed. American Academy guarantee. For more information call collect Broadcast CHIEF ENGINEER Automation Assoc., 563 -3166 of Broadcasting, approved for veterans, 726 Chest- or 563.3167, at 3101 Highly successful and stable AM /FM STEREO/ N. Fed. Hwy., Ft. nut Street, Philadelphia, Pa. 19106. WA 2.0605. Lauderdale, Fla. SCA operation needs dedicated, thorough pro- In fessional chief engineer. Equipment almost all One (1) ATC 55 unit Mono mint condition, Chicago, OMEGA Services has the best price for a -in $1,500. First new. Outstanding community with fine educa- (1) C.2 Class License. Day or evening. Guaranteed re- One COLLINS 900 Stereo Modulation Monitor, tional system, parks and churches. Salary and $1,500. 4408 ultsl OMEGA Services, 333 East Ontario. 312 -649- Two (2) AMPEX Mono Record Playback fringes attractive. If you're really good -come machines 0927. priced at $1,650. One (1) SCHAFER 800 and grow with us. Call or write today! Automation System complete. All of which carries e Richard Jakle. WRMN & WJKL, 181/2 one year guarantee. Cell collect Broadcast Automation Douglas Ave., Elgin, Illinois. 312 -741 -7700. l Associates, 563 -3166 or 563 -3167, at 3101 N. Federal COMEDY MATERIAL Hwy., in Ft. Lauderdale, Fla. Professional comedy material! Servicing the Stars fo High band VHF transmitter. General Electric TT 23A 30 years. "The Comedian" Monthly $45 yr. "Anniver Help Wanted News 20 Kilowatt output. Fully color proffed. On air 'till sary Issue" $30. 35 Fun.Master gag files $45. Billy Spring '72. 950 ft. 61/e 50 ohm transmission line. Glason, 200 W. 54th St., New York, N.Y. 10019. NEWS DIRECTOR Prodelin type 100-845 GE- TY -52 -A3 Helical antenna Experienced, professional newsman needed im- on Channel 12. Power gain of 9.64. Contact Tri -State mediately to assume post of News Director. Antenna Tower and Leasing Inc., Box 682 Benjamin MISCELLANEOUS Must believe, as we do, that local news is Fox Pavilion, Jenkintown, Pa. 19046. Phone No.: the backbone of local radio ... and be willing 215-884-2009. to work hard. Outstanding community with fine Deeiays! 11,000 classified gag lines. $10.00. Uncon- educational system, parks and churches. Excel- 12 Bay Oates FMA.12 FM Antenna with deicers, 350 ditionally guaranteed. Comedy catalog free. Edmund lent salary and fringes to right individual. Call ft. Andrew 561 coax. Includes guides, hangers and Orrin, Mariposa, Calif. 95338. or write today! insulators for 1/4 isolation. Model TBM -3500 FM Mod- Richard Jakle, WRMN & WJKL, 18'/2 ulation monitor. WFMX, Statesville, N.C. Prizes! Prizes, Prizes) National brands for promo- Douglas Ave., Elgin, Illinois. 312 -741 -7700. 1 tions, contests, programing. No barter, or trade Ampex Model AA -620 amplifier /loudspeaker. New. . better! For fantastic deal, write or phone: Tele- Will take best offer. Contact Don Malloy, 213 -299- vision 8 Radio Features, Inc., 166 E. Superior St., Situations Wanted, Management 9700. Chicago, Illinois 60611, call collect 312 -944.3700. GENERAL MANAGER "Free" Catalog . everything for the deejay! Comedy books, airchecks, wild tracks, old radio Medium Markets shows, FCC tests, and morel Write: Command, Box I can point with pride ... 16 successful years INSTRUCTION 26348, San Francisco 94126. in Radio Management soundly based on heavy Sales, Imaginative Programing and in- Trade your advertising time or space, or product, or novative administration. Full "Take Charge" re- Correspondence instruction leading to FCC license and service, or investment letter stock for whole life in- sponsibility with integrity. References. Experi- electronics degree. G.I. Bill approved, Grantham, 1505 surance. No cash. Full trade. We pay premiums for ence ani Preference; AM -FM Stereo, Florida N. Western Ave., Hollywood, California 90027. four years. Minimum policy $100,000. Details Full and Southeast. Your confidence protected. 904- Circle Marketing, Box 2527, Sarasota, Fla. 33578. 144 -2709. First Class FCC License theory and laboratory training in six weeks. Be prepared . . let the masters in the Recorded deejay material, station contests, features. nation's largest network of 1st class FCC licensing Free catalog! Chicago Broadcast Circle, 25 East Chest- Situations Wanted Announcers schools train you. Approved for veterans' and ac. nut, Chicago, Ill. 60611. credited member National Association of Trade and Technical Schools.** Write or phone the location most Our radio station guides have helped over a dozen A UNIQUE PERSONALITY convenient to you. Elkins Institute in Dallas, 2727 stations, and cable TV cós. in Indianapolis, Detroit, Inwood Rd. 357-4001. Saginaw, Lansing, etc. We have unique ideas for you. Talk or Talk/ Music Send now for free details. Reasonable rates, major Great success in 3 of Top 20 markets. market quality. Write Art Vuold, Jr., Logos Unlimited, Elkins in Ft. Worth, 1705 W. 7th St. 2335 Twin Lakes Dr., Suite 2 -B, Ypsilanti, Mich. 48197 14.1 overall 55.4 (18-49) ARB or call evenings, 313- 434-2712. Any shift ... any salary Elkins in Houston***, 3518 Travis. Student interested in opinions on how wide reaching Box L -4, Broadcasting Fairness Doctrine should be. Write Jerry Bodlander, Elkins in San Antonio**, 503 S. Main. 1 210 Edgemont Dr., Syracuse, N.Y. Elkins In Hartford, 800 Silver Lane. RADIO TELEVISION Elkins in Denver**, 420 S. Broadway. Help Wanted Management Help Wanted Management Elkins in At lanta'**, 51 Tenth St. at Spring, N.W.

Elkins in New Orleans***, 2940 Canal. Program Director TV SALES MANAGER wanted for Northeastern MOR station. Top opportunity for experienced local Elkins in Minneapolis', 4103 E. Lake St. Will be responsible for maintaining cur- salesman ready to move up to manage- ment. rent total service concept for a 24 hour Large Midwest market. Minimum 3 years station sales experience re- Elkins in Oklahoma City, 501 N.E. 27th. station. Responsibilities include sister FM station. Experienced upbeat MOR quired. Salary up to ;30,000 plus nego- directors only. Salary open. Position tiable incentive. Elkins in Memphis, 1362 Union Ave. immediately available. Call Fred Harms, 312.693.6111, for BoX L-95, Broadcasting full details. 1 Elkins in Nashville`, 2106 -A 8th Ave. S. i

Broadcasting Nov 131972 55 Help Wanted Situations Wanted News Miscellaneous

Technical SPECIAL CHRISTMAS PROGRAM SPORTS YOUR NSHARE? "The of First REVISE Story the Christmas." DRAWS Four commercial AND ANCHOR IT positions. Contact: WITH A TOUCH ROB Productions TV ASSISTANT CHIEF ENGINEER CROWDS OF THE FUTURE. 4516 Hines Road BOX L -86, BROADCASTING East Muncie, Indiana 47303 Were looking for a strong studio -oriented super- J visor. This job requires a man who will tolerate nothing less than perfect quality and who can Situations Wanted, Programing FOR SALE Stations also supervise a flawless operations effort. No r transmitter or maintenance activity. We want TV PROGRAM MANAGER FLORIDA MAJOR MARKET top quality studio operation, and want the man who can get it. Salary and benefits are good at Major Market pro with large independ- AM this Top 20 Market station in the best city and ent, O -& -O and agency experience. Top FOR SALE climate in America. An Equal Opportunity Em- references. Strong on live and VTR ployer M /F. production, remotes, cost -control, pub- PROFITABLE OPERATION lic affairs, creation and execution of 1.73, Broadcasting Box L -82, Broadcasting station policies, coordination of all de- partments, film and syndication nego- s. 1 tiation. Available now. Relocation OK. Box L -120, Broadcasting SOVRNV INCORPORATED BROKERS 8 CONSULTANTS

CHIEF ENGINEER 2110 MERCANTILE BANK BLDG. DALLAS, TEXAS 75201 (214) 651 -8088 Eastern major market V needs a Chief Engineer with established administrative and leadership qualifications. First Class License r and thorough knowledge of solid state technology and broadcast STATIONS FOR SALE operations required in return for top salary in a strong, young CALIFORNIA. Grossing $9,800 monthly. 1. Growing coastal market. $165,000. 29% company. Resume and references to down. SOUTHEAST. Profitable small market day - Box L -106, Broadcasting 2. timer. $185,000. Terms. WEST COAST. FM serving market of 3. 500,000. $225,000. $50,000 down. Help Wanted For Sale Equipment Programing, Production, Others Jack L. Stoll FOR SALE and ASSOCIATES TV PROMOTION DIRECTOR 6430 Sunset Blvd., Suite 1113 BC -50 -C P.O. Box 550 Fast paced NBC affiliate in medium GATES Los Angeles, California 90028 sized California market is seeking a Area Code 213 --464 -7279 one -man promotion department. Must 50,000 Watt AM Transmitter have creative versatility and be self motivated. Will be originator of great now in August 1967, it ideas and copy for on -air promotion, Installed sales promotion, research, publicity, has very few actual 50KW operating etc., etc., etc. Ka tßue & filrAtturrn hours and can be purchased for If you have the ability, we'll appreciate J'C eDtu 113rtakrrs3, it. Send sample, complete resume, and approximately 1/4 new cost, as is, fur. salary requirements to: where is. Presently needs repairs. 341 Bayside Or. 116 Central Park South Newport Beach, Ca. New York, N.Y. Box L -30, Broadcasting Contact: (714) 675 -4585 (212) 265-3430 l An Equal Opportunity Employer Marshall W. Rowland, Pres. Rowland Broadcasting Co., Inc. r (813) 251 -1861 LARSON /WALKER & COMPANY PROMOTION /PUBLICITY DIRECTOR Brokers, Consultants, & Appraisers Transmitter is presently available Avco Broadcasting Corporation has Los Angeles, Calif. 90067 Wash., O.C. 20036 for inspection at WQIK- Jacksonville, 1801 Ave. of the Stars 1725 De Sales St., N.W. a TV Pro- immediate opening for Century City, Suite 501 Suite 508 motion /Publicity Director. Florida 213/277 -1567 202/223 -1553 Candidates must have station ex- perience preferably at the depart- ment head level and should be qualified to effectively handle sales E Small FM $160M Terms SE Small Daytime $ 65M Terms promotion, audience promotion, ad- W Small Fulltime $ 100M SOLO vertising, and public relations. SE Small AM /FM 150M 29% W Metro FM $ 80M Terms SE Metro Daytime S. 400M 29% For the qualified candidate, Com- E Major Daytime $250M $80M MW Major Fulltime $2500M Nego pany is prepared to offer a good starting salary and benefit program. FL Major Daytime $850M Cash SE Major Daytime $ 550M Terms Please send resume, including pres- ent and past earnings, to: Mary Bates CHAPMAN ASSOCIATES'a Vice President -Communications Avco Broadcasting Corporation 7 business brokerage service 1600 Provident Tower Cincinnati, Ohio 45202 Please Write: 5 Dunwoody Park, Atlanta, Ga. 30341 An Equal Opportunity Employer M/F J

Rroadcaslinq Nov 13 1972 56 Profile

Back on the mainland running an accounting office. In the proc- ess of doing this I became aware of radio. in a big way: Cecil Heftel One day," he says, "I got a phone call It has been a busy six months for Cecil from my father -in -law, who said, 'Hey, Heftel. Over the last 20 years, at various do you think you want to run a radio times, he has operated radio and TV sta- station ?'" Recounts Mr. Heftel: "I never tions in Utah, Idaho, Colorado and had been in a station in my life. I found Hawaii without attracting a great deal of myself taking over a radio station from national interest. Now, suddenly, he is zero." on the verge of becoming a major sta- The station was KLO(AM) Ogden, tion -group operator. Utah, which Abe Glasmann had ac- On June 5, Mr. Heftel and his wife quired in 1934. Over the next several of 30 years. Joyce, filed an application to years, Cec Heftel picked up substantial acquire WJAS -AM -PM Pittsburgh from broadcasting experience in a series of NBC. Then in quick order, Mr. Heftel managerial positions for the family's sta- contracted to acquire wxoR(FM) Boston tion holdings in Twin Falls and Boise, from RKO General, KDNA(FM) St. Louis Idaho, as well as in Ogden. He also ac- from Parent Co. and WMJR(FM) Fort quired for himself and operated KIMN- (AM) Denver and, at one time, owned Lauderdale, Fla., from WMJR Inc. Cecil Landau Heftel- president, Pacific and operated KLo. It also has been an expensive six Broadcasting Co., (KGMB- AM -FM -TV Hono- Mr. Heftel's administration of the Den- months for Cecil -or Cec, as he's fre- lulu, KPUA -AM -TV Hilo, Hawaii; b. Sept. 30, ver might not be regarded as the quently called-Heftel. He obligated him- 1924, Chicago; cryptography corporal, U.S. station point his broadcast career. He self for a total of some $6 million, pay- Army Air Corps., 1943 -46; BS, Arizona State high of KIWI in 1960 after the station was ing $1.8 million for the Pittsburgh prop- University, 1950; law school, New York sold reprimanded by the FCC over some re- erties, $2 million for the Boston station, University, 1951 -52; law school, University a xIMN disk that, $1 million for the St. Louis FM and an of Utah, 1952; various managerial positions marks by former jockey in the commission's opinion, were a trifle estimated more than $1 million for the with A. L. Glasmann stations: KLO(AM) ( hear about the guy Florida property. KLIX -AM -TV Twin Falls, blue "Say, did you Ogden, Utah, who goosed the ghost and got a handful Assuming the FCC grants approval Idaho, and KGEM(AM) Boise, Idaho, 1952- of sheet ? ") . to these acquisitions (approval is pending 59; president, general manager, commercial was in Hawaii, though, that Mr. for all but the Fort Lauderdale transfer, manager, KIMN(AM) Denver, 1959 -61; It Heftel sprouted wings and flew on his which is expected to be filed within the owned 24% of KLIX -TV Twin Falls (now own. The licenses of KGMB -AM -TV Hono- month), Mr. and Mrs. Heftel, already KMVT) 1956 -71; executive VP and director, lulu and KPUA -AM -TV Hilo were assigned the owners and operators of KGMB -AM- Standard Corp., Ogden, 1965 -1972; presi- to Pacific in May 1965 FM-TV Honolulu and KPUA -AM -TV Hilo, dent, Pacific Broadcasting, 1965- present; Broadcasting (KGMB -FM was built and licensed in April Hawaii, would control three AM's, five m. Joyce Glasmann of Ogden, Feb. 15, 1968). Cec Heftel moved to Hawaii to FM's and two TV's. 1942; children- Cathy, 26; Lani, 25; Peggy, run the Pacific, which was What's behind this surge? Is it the re- 19; Susan, 18; Chris, 16; Terry, 15; Richard, stations for sult of impulse or plan? Cec Heftel indi- 13. then wholly owned by Standard Corp. cates that his rash of buying is the out- Subsequently, Mr. and Mrs. Heftel ac- break of a 20 -year itch to expand, pri- quired a 20% interest in Pacific. marily in radio. "This is what I antici- for independence. In a transfer transac- Cec Heftel committed his full -time pated doing and look forward to doing," tion, approved by the FCC on Sept. 22, attention to improving the Hawaiian sta- he says. "It was not unexpected." Mr. and Mrs. Heftel exchanged all of tions' technical and programing per- The key was acquiring 100% owner- their stock in Standard Corp. for all of formances. By his estimates the radio sta- ship of the Hawaii properties. The li- Standard's stock in Pacific Broadcasting. tions were attracting only about 5% of censes of the five stations in Hawaii are A complete separation of the Heftel the audience and the TV stations about assigned to Pacific Broadcasting Co., family and Glasmann family interests 20% when he took over. "Probably the which, until recently, had been owned was effected, with the Heftels resigning stations were then billing in total the 80% by Standard Corp., Ogden, Utah, all management positions they held in equivalent of perhaps a $1.4 million a and 20% by Mr. and Mrs. Heftel. Standard Corp. "It was a very amicable year," he says. "In contrast, this year, Standard Corp., in turn, was owned 75% separation but nonetheless a complete we'll do something like $6 million or by the family of editor, publisher and one," Mr. Heftel says. $6.5 million," he predicts. pioneer broadcaster Abraham Lincoln The relief in Mr. Heftel's tone is per- Mr. Heftel still expects to be per- Glasmann, and 25% by the Heftels ceptible. At long last he's in control of sonally making the circuit of stations on (Joyce Heftel being the younger daugh- his own entity -in a position not over- a monthly basis and have time left over ter of A. L. Glasmann). When Mr. shadowed by his strong- minded brother - to pursue his two major current concerns Glasmann, then 77, died a little more in -law, George C. Hatch. Mr. Hatch is in broadcasting: pay TV and the political than two years ago, his family and estate the husband of Wilda Gene Glasmann advertising system. He wants Congress to decided "to narrow their business in- Hatch, older daughter of A. L. Glasmann. be alert to the danger that what is en- terests," which in addition to radio and It's Mr. Hatch who, down through the joyed today on free TV may ultimately TV stations and publishing (Ogden years, has in essence controlled Standard wind up on pay TV through cable TV. Standard- Examiner is the cornerstone Corp.'s varied enterprises (although Mrs. He also favors the government, or media holding), included real estate, theaters Hatch is listed as president of the firm). without remuneration, to provide space and cable-TV operations. It has been said of Mr. Heftel that he and time for candidates for public office. Cec Heftel, part of the Glasmann married into his broadcasting position. This latter contention is based on personal family business structure for some 20 He makes no serious attempt at a dis- experience. In 1970, Mr. Heftel, on the years -most recently he was president of claimer. "In 1952 I was going to law Democratic ticket, ran for the U.S. Senate Pacific Broadcasting and executive vice school at the University of Utah," he from Hawaii and lost to the incumbent, president of Standard Corp. -made a bid says. "At that time I became involved in Hiram L. Fong.

Broadcasting No 131972 57 Editorials

The Bazelon mandate oriented, still smart from the wild blasts of Vice President Spiro Agnew and of other GOP political orators, most felt more In 23 years on the U.S. Court of Appeals in Washington, the comfortable with President Nixon, particularly because his past 10 as chief judge, David L. Bazelon has done more than director of communications, Herbert Klein, maintained liaison anyone else to turn the court into a super -FCC, ever thickening with them. It was Mr. Klein who first saw the threat posed by the web of regulation around radio and television. the counteradvertising edict of the Federal Trade Commission. Suddenly Judge Bazelon has developed qualms about the It was Mr. Klein who arranged for the informal meetings that constitutionality of a central feature of the regulatory scheme- have enabled the President to learn at first hand what broad- the fairness doctrine. By itself, so dramatic a turnabout would casters endure from overregulation. attract unusual attention. Judge Bazelon's will arouse added and Broadcasters thus have a stake in the second four years lasting interest for its lucidity of exposition. He has written a of the Nixon administration. Last June 22 a group of inde- remarkably persuasive case for the inclusion of the "electronic pendent broadcasters-most of them in ownership and all top press" with the print media under the full protection of the management with the President and his chief advisers First Amendment. -met at the White House. The President committed himself and his As described in detail elsewhere in this issue, Judge Bazelon's party to a course directed toward stability in the licensing observations have been made in a dissent to a majority opinion process and with recognition of the profit motive, as well as affirming the FCC's decision to disapprove the license renewal elimination of artificially contrived interferences including those of WXUR -AM -FM Media, Pa. The dissenting opinion takes on still fostered by tax -exempt foundations. further importance for having started out to be a statement of Those commitments should not be allowed to lie fallow. The concurrence with the majority. The longer Judge Bazelon first step is in license- renewal legislation which has strong studied the case, the more he agonized about its constitu- support in the Congress as well as in the White House. tionality. "I fear," he was ultimately to write, "that ancient assumptions and crystallized rules have blinded us all to the depth of the First Amendment issues involved here." Dark ages In a country where the people consider broadcasting to be No matter who cut the cable that kept CBS-TV from broadcast- their most important news source, "there is no factual basis ing the New York Jets -Washington Redskins football game on for continuing to distinguish the printed from the electronic Nov. 5, the incident will be associated with the strike of the press as the true news media," said Judge Bazelon. International Brotherhood of Electrical Workers, which wants Does the "scarcity" of broadcast channels justify intensive jurisdiction over equipment that CBS says nonunion people federal regulation to make sure they are used for proper pur- should operate. That, together with secondary boycotting that poses? That argument takes no notice of the profusion of sta- cost CBS News most of its remote pickups on election night tions now on the air and the development of new technologies and disrupted preparations by the other two networks for their of distribution. And besides, added Judge Bazelon: "We should remote coverage, belongs to labor tactics that are obsolete. recall that the printed press was the only medium of mass Fourteen years ago, in affirming an FCC decision to suspend communication in the early days of the Republic -and yet the operating licenses of National Association of Broadcast this did not deter our predecessors from passing the First Employes and Technicians members who had sabotaged equip- Amendment to prohibit abridgement of its freedoms." ment at KPtx(TV) San Francisco at the start of a strike, the It is an eloquent and scholarly presentation of the broad- court of appeals said a labor dispute was "no license for hooli- casters' case, and the question now is: What is to become of ganism." That judgment is as good now as it was then. it? At the very least it must give heart and cause to those at the FCC who are reconsidering the fairness doctrine. It may also provide the basis for further appeals that will hopefully lead to reversals of recent trends toward suppression of broad- cast freedoms. But whatever its ultimate utility, the Bazelon dissent now belongs with the important documents of broadcast law and regulation. Beyond that it provides inspiration to stiffen re- sistance to each new venture toward government control.

The road ahead Because there were no miracles, last week's elections precipi- tated no substantive post -mortems. It is understandable why a majority of licensees, entrepreneurs and craftsmen, irrespective of political alligiances, would not annoint the Democratic nominee, Senator George McGovern. His voting record had to be anathema in light of his support of the cigarette- advertising ban on radio and television, his advocacy of counteradvertising, plus his general antibusiness tilt. What had to cap the climax was his candid, but hardly discreet, comment that if elected President, he would reappoint Drawn for BaoAscasrnso by Sid Hix Nicholas Johnson to the FCC. "III bet it's sour grapes because he's only allowed one rerun While many broadcasters, notably those who are news- himself!"

Broadcasting Nov 13 1972 58 WHIO-TV serves young talent:

Case in point? "Vegetable Soup," Dayton's first, locally -produced, com- edy /variety series -from WHIO -TV! It features a cast of lively, creative, am- bitious teenage performers who spoof the world about them. They take shots at everything from TV commercials to social mores and customs. Funny? You bet! Professional? One TV veteran thought our first show was a syndi- cated venture. What this adds up to is an involvement by WHIO -TV with the youth as well as adult interests of Dayton. A progressive and concerned outlook, not only with quality programming for our viewers, but for the needs and aspirations of the younger generation. It says WHIO -TV is timely, on the scene and dedi- cated to the community it serves. And that's important to you and to us.

WHIO Television Represented by TeleRep A Communicotions Service of Cox Broadcasting Corporotion

COX BROADCASTING CORPORATION STATIONS: WHIG AM -FM -TV Dayton, WSB AM -FM -TV Atlanta, WSOC AMFM -TV Charlotte, WIOD AM, WAIA FM Miami, WIIC -TV Pittsburgh, KTVU San FraaciscoOaklano. WHY COMPANIES HIRE THE WRONG EXECUTIVE!

at

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Many companies err in their selec- people who have already been filtered tion procedures because they do out elsewhere. Executives, the kind not obtain an adequate number of can- who make things happen for their com- didates at the outset. This is because panies, are hard to find; harder to move. recruitment is costly, time -consuming, The executives a company wants often frustrating, and frequently fruit- (and needs) to hire are not easily at- less, particularly when men are being tracted by word -of -mouth or by the sought for higher level positions. "mine sweeping" techniques of trade It is not that many candidates are publication employment ads. Personal not men of good character who are referrals from trade sources and indus- anxious to do a good job. Rather it is try friends also tend to attract résumés that very few men have the precise con- from many marginally qualified men stellation of qualifications needed for and only a few, at most, from the very the work. (Selection here is analogous men a company seeks to hire. to finding a good left- handed pitcher Such men must be sought out inc'' who can also bat .300.) For this reason vidually and confronted personally wit. tu, - it is usually necessary to obtain propor- a skilled presentation of the opportu- tionately more candidates for these nity a company can offer them. more sophisticated, higher level posi- For more information on how Ron tions. Curtis & Company can help you hire the Too much readily available talent right executive, please call 312 -693- is mediocre. The market is glutted with 6171 collect.

Ron Curtis & Company O'HARE PLAZA, 5725 EAST RIVER ROAD, CHICAGO, ILLINOIS 60631. (312) 693 -6171