2015 City Council Tourism Report

2015 Events in Kirksville Phi Mu Alpha Jazz Festival KIRX/KRXL/KTUF Ag show Chamber Centennial So You Want to Start A Garden Seminar Spring Forward Into Gardening Workshop Turkey Hunting season Truman Showcase visit day events Kirksville Criterium Bicycle Race Kirksville country Club 3 man Scramble Kirksville Art Walk 8 Truman Orientations Bike Across (BAM) Air Race Classic Advanced Placement Institute 47 welcome bags Red White and Blue Festival Doug Herriot Bus Tour El Kadir Classic Tractor Ride NEMO Fair Civil War Reenactment Missouri North Star BBQ Kirksville Guild of Brewers competition Delta Harvest Fest Nemo Triathlon French Osteopath Tour planners FAM tour Missouri Chamber Leadership Class-34 welcome bags Greater Missouri Leadership Challenge-39 welcome bags Red Barn Arts Festival Young Farmers Truck and Tractor Pull FAM tour for MO director of tourism New Student Welcome Bacon Fest Round Barn Blues Main Street Classic Car Show Kirksville Scottish Highland Games Class of 1950 high school reunion-30 welcome bags Taste of Home Cooking School-400 welcome bags DisABILITY conference-80 welcome bags FLATS Trail Half Marathon Tour group form Marceline-21 welcome bags Rotary 6040 District Conference Cemetery Scavenger Hunt World Polio Day Deer Hunting Season Undergrad Philosophy and Religion Conference Christmas on the Square Christmas Parade Nutrition Conference Missouri Livestock Symposium Matt Cook Collective Jazz Concert

2015 Conferences, Tradeshows and Seminars Missouri Association of Civil War Reenactors- Jefferson City Deer Classic – Des Moines Iowa Kirksville Day at the Capitol- Jefferson City Tourism Day at the Capitol- Jefferson City Chamber Federation – Jefferson City Tri-State Tourism meeting- Mt. Pleasant Iowa Photo Editing classes – Kirksville Arts Association Bank Travel Exchange - Kansas City Group Leaders of America – St. Louis MTC seminar, cost of Positive Messaging – Columbia MAKO Tradeshow-Branson Joint meeting planners Tradeshow – Jefferson City Tri-State Tourism Conference – Mt. Pleasant Iowa Missouri State Fair Tradeshow- Sedalia MTC Board meeting and Workshop – Jefferson City Airport Partnership meeting – St. Louis Group Leaders of America- Kansas City Governor’s Conference on Tourism- Lake Ozark Annual Highway 36 Heritage Tourism meeting – Macon Missouri Travel Council State board meeting – Columbia Missouri Livestock Symposium – Kirksville

Number of Tourism Brochures and Information Mailed 1600 Kirksville Visitor’s Guides sent to Missouri Welcome Centers 200 Kirksville Visitor’s Guides provided to display rack at Kirksville Regional Airport 80 Kirksville Visitor’s Guides provided to Amtrak station in La Plata 200 Hunting and Fishing Guides provided to Welcome Centers and other tourism offices 362 brochures mailed from VisitMO reader service, 387 click-throughs to visitkirksville.com from VisitMO reader service 163 brochures mailed from AAA Living reader service 175 brochures mailed from Midwest Traveler reader service 86 itineraries mailed to group travel planners

VisitKirksville.com Website Google Analytics 40,516 visits, 32,634 unique visitors, 2.05 pages per visit, 1.54 minutes per session

Marketing Bill Board on I-70 2015 coupon book- passport to fun Missouri Life magazine ad Bott Radio network ad Tourism banner Ebrochure on VisitMO.com Missouri Travel guide ad Iowa sportsman ad Itineraries for group tours Show Me Missouri ads Detours Magazine ad Facebook Advertising Quarterly calendars Missouri Outstanding teen program ad Rural Missourian ad Gatehouse Media ad in Vacation News Midwest Traveler Southern Traveler AAA Living Highway 36 Way of Genius visitors guide The Columbia Missourian Experience Kirksville Television ads KIRX/KTUF/KRXL radio ads Visitor’s Guide printed and distributed Trip Advisor advertising Ad in KLTE Christmas cookbook

Tourism Partnership Christmas in Kirksville Civil War Reenactment DELTA Harvest Fest El Kadir Classic Tractor Ride FLATS Half Marathon KDIC Criterium Bik Race Kirksville 3 man golf tournament Kirksville Highland Games Main Street Car Show NEMO Triathlon Northstar BBQ contest Phi Mu Alpha Jazz Festival Red Barn Arts Festival Spring Forward Into Gardening Taste of Home Cooking School Young Farmer’s Tractor Pull

Promotional Items Key Chains Star magnets Welcome bags Pens and note pads Passport to Fun coupon books Kirksville tear-off maps Hunting and Fishing brochures Visitor’s guides

Public Relations Spoke on KLTE radio 7 times Spoke on Area Scene 8 times Serve on FLATS committee Serve on Econ Development committee Serve on Economic Development partnership Serve on Chamber Centennial committee Wrote weekly blogs for Kirksville Daily Express Wrote tourism column for Chamber newsletter Wrote 2 guest blogs for VisitMO website Gave FAM tour to St. Louis group travel planners Gave FAM tour to new Director of Missouri Tourism Division Gave tours to Truman Faculty candidates Gave orientation tour to TLC Gave tour to Library director candidate Spoke to PEO chapter IG Spoke 2 times to Kiwanis Club Wrote events, hotels, lodges, and attractions on VisitMO website Wrote events on Highway 36 way of Genius website Updated visitkirksville tourism website Spoke at retired federal employee’s luncheon Spoke at Optimist Club Spoke at Rotary Express eight interview with Kirksville Daily Express Welcome speech at GMLC Welcome speech at Missouri Chamber Leadership Stock Amtrak station Stock Kirksville airport display