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Lead feature In this issue Olympic Talent Gamification Scratch #01 Falmouth graduates’ role in the Leading Lights University College Falmouth world’s greatest sporting event AIR: A blast of fresh thinking Welcome Welcome to this first issue of Scratch, a new creative magazine with Falmouth at its heart. Reflecting the momentum, spirit and energy that’s driving Falmouth forward right now, Scratch fires a new starting gun for Falmouth’s alumni relations – and we hope you’ll enjoy the ride. Bridging the worlds of art, design, media, performance and writing, Scratch takes a Falmouth perspective to explore what it means to be working in the creative industries today – and some of the trends and forces that are shaping their ever-evolving landscape. We’ll also take you back to Falmouth to see the bold new direction in which our pioneering University College is heading. Falmouth enjoys an impressive reputation for producing some of the UK’s best designers, so we’ve taken a high-end design approach for this magazine and enlisted a fantastic team of student and graduate photographers, illustrators and writers to give it a unique edge. Yes, Scratch is technically an alumni magazine – but there’s not a gown or mortarboard in sight! Instead we hope you’ll enjoy perusing these pages and feel inspired to get in touch with your own stories and ideas. The next printed issue will be published in spring 2013, but in the meantime we’ll be emailing out updates every month, so be sure to sign up via falmouth.ac.uk/alumni. Plus, don’t miss the chance to catch up with old friends and check out the Falmouth Summer Festival with our special Alumni Summer Getaway this June (find out more at facebook.com/UniversityCollegeFalmouthAlumni). Happy reading and we look forward to hearing your news, feedback and ideas soon. Sally Wills-Heath Chris Harrison Editor & Alumni Editor & Acting Relations Coordinator Director of Marketing [email protected] Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /1 Key Contributors Within the mix of talented writers, artists, designers and photographers who’ve helped bring Scratch to life are a whole host of Falmouth alumni who are successfully shaping their own space in the creative industries... Words Luke is a Professional Living in Cornwall After graduating from Writing graduate and spinning copy the MA in Professional and freelance writer for magazines, travel Writing in 2009, Jo specialising in how brochures, websites stayed on in Falmouth digital technologies and guidebooks, as a freelance writer affect business, culture Journalism (BA) and and editor. She mainly and the arts. Most Professional Writing writes for businesses, of his time is divided (MA) graduate Hayley arts organisations and Luke Richards Hayley Spurway Jo Thomas between researching has worked with all charities and has also and blogging (for sorts of UK publishers run workshops and luke-richards.co.uk Econsultancy), seainsight.co.uk including Rough joannalthomas.co.uk courses in creativity and overseeing a Guides, Guardian and writing techniques. collaborative travel Online, Punk Publishing Jo writes children’s planning website for people with accessibility (Cool Places UK and Cool Camping), Coast fiction and has been published in two Parabola issues (D-Trekkers). He also plays the drums magazine, The Good Cornwall Guide, Time Out, Project anthologies and Brooklyn-based magazine (mainly for Zapoppin’) and has recently launched Cornwall Today, Visit Cornwall, Wanderlust and Abe’s Peanut. a record label (Damnsonic). various design agencies. Photographers Ben graduated from Professional Writing BA(Hons) Journalism graduate Luke is in 2011 and has written currently working on Studying on the Press articles for varied Project O, a digital and & Editorial Photography publications including print project from the course, Dan has Crack Magazine, publishers of Little worked on many varied Cornwall Today, 247 White Lies and Huck, stories; from Tamil magazine and many as well as continuing refugees to Cornish Ben Perks Luke Friend others. While studying, his work with Stranger wrestling. His work the young journalist Collective. He has has been published Dan Cainey benperks.tumblr.com held the position duquedonuts.blogspot.co.uk written for and edited by local newspaper of news editor for a diverse range of the Falmouth Packet, student newspaper magazines and books, cartelphotos.com as well as the Express Flex, and was shortlisted for the annual including Total Film, Golf World and officially and Echo in Exeter. Periodical Training Council Awards. licensed titles for the NBA, the NHL and Dan is a member of Manchester United FC as well as copywriting Cartel Photos agency, which was set up by lecturer for the likes of the National Trust, the NHS and Mal Stone for both students and graduates. Sporting Equals. /2 University College Falmouth Born in Bristol and still living in the South West Jon is soon to Specialist providers graduate from the BA(Hons) Press & Editorial Photography course at University We’ve worked with a team of respected College Falmouth. Jon Ross-Elliot His photographic work combines a mixture of professionals, each bringing the benefit cartelphotos.com ongoing documentary landscape projects of their expert craftsmanship, to create a alongside commercial architectural work, which he plans to take forward into his professional career. magazine that pushes the boundaries of the format and reflects Falmouth’s core values Based in Cornwall but originally from Brazil, Artur is a photographer – Creative, Connected and Courageous. currently studying BA(Hons) Press & Editorial Photography at Falmouth. His main focus is on portraiture, Artur Tixiliski social documentary and/or editorial. He’s arturtixiliski.com represented by Cartel Photos agency and has been contributing to local and regional newspapers and magazines as well as devoting time to his personal projects. Illustrators Living in Nottingham Fedrigoni Four Way Print and currently working in-house with a design team on personalised Manufacturers of fine Italian papers and boards, Four Way Print are a B1 printers who supply gifts for Clinton, Asda Fedrigoni are one of the leading specialist paper quality litho print throughout Cornwall and and UK Greetings, merchants in the UK, part of the worldwide worldwide for the private and public sector. Illustration graduate Fedrigoni group first established in a Verona Four Way provides brochures, magazines, Sarah also regularly paper mill in 1888. Using pioneering techniques company promotional products and newsletters, Sarah Copson works collaboratively and processes, Fedrigoni have a reputation with particular expertise in high specification at London venues for providing imaginative everyday and luxury bespoke brochures like the one you’re holding sarahcopson.co.uk including Fallon, papers for all occasions. Fedrigoni’s products now. Four Way is a climate neutral business Because Studio and are distributed in over 60 countries worldwide. actively pursuing an environmentally responsible Pop Up Festival of approach towards producing printed products. Stories. Represented by PVUK, she also produces regular freelance projects for branding, printed fedrigoni.co.uk matter, advertising and illustration. fourwayprint.com Max is a second year Illustration student Stranger Collective Nixon at University College Falmouth. He’s interested in animation Stranger Collective is a writing agency that makes Nixon is a team of talented and creative and information words count. From brand language consultancy designers, communication strategists and illustration, but also to advertising campaigns, magazines and website web developers. Based in south west Cornwall, enjoys book jacket content to scriptwriting, the Stranger team creates they work with clients throughout the UK and Max Hadley design amongst other work that feels different and gets results. As well as Europe. Nixon has been the lead creative agency things. His work planning, commissioning, writing and editing content for University College Falmouth for four years theagencyfalmouth.com is mainly graphic, for the magazine in your hands, Stranger Collective and has produced an interim brand strategy, exploring ideas of has worked with clients including Coca-Cola, iTunes an award winning prospectus, and a wide user interactivity and Live, Port Eliot Festival and the National Trust. range of printed and online material. pattern. In his spare time he loves nothing more than sitting in a tea shop sketching life around him. stranger-collective.com nixondesign.com Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /3 Contents All in the Game Leading Lights Where Are They Now? Is gamification just the latest marketing buzzword, Steam-bending wood, storytelling and shipping Success stories of Falmouth graduates making or the best way to connect with people in this containers: three Falmouth lighting designers their names known across the creative scene. information-overloaded world? share their work. P18-19 P06-11 P12-17 Bright Future Brave New World Flux Capacity Journalism graduate Hayley Spurway goes back to From superfast broadband to the digital The latest qualifications giving creative individuals Falmouth to meet new Rector & CEO, Anne Carlisle, manufacturing revolution, Falmouth’s new the space, skills and know-how to stay ahead of and catch up on her plans for Falmouth’s future. Academy for Innovation & Research is facing the curve. today’s grand challenges head-on. P33-35 P40-41 P36-39 /4 University College Falmouth Still Going Strong Olympic Talent From the gymnastics commentary box to Catching up with two creative partnerships a commemorative 50p piece, we meet the that were forged in the fires of collaboration Falmouth graduates playing a winning role at Falmouth. in London 2012. P20-23 P25-32 The View from Here On Our Radar Dispatches News from the ground on what’s been happening A round-up of standout events, music, books and From Barcelona to Beijing, updates from Falmouth and what’s on the horizon for Falmouth town. visual treats with a Falmouth connection. alumni around the world.