Lead feature In this issue

Olympic Talent Gamification Scratch #01 Falmouth graduates’ role in the Leading Lights University College Falmouth world’s greatest sporting event AIR: A blast of fresh thinking

Welcome

Welcome to this first issue of Scratch, a new creative magazine with Falmouth at its heart. Reflecting the momentum, spirit and energy that’s driving Falmouth forward right now, Scratch fires a new starting gun for Falmouth’s alumni relations – and we hope you’ll enjoy the ride.

Bridging the worlds of art, design, media, performance and writing, Scratch takes a Falmouth perspective to explore what it means to be working in the creative industries today – and some of the trends and forces that are shaping their ever-evolving landscape. We’ll also take you back to Falmouth to see the bold new direction in which our pioneering University College is heading.

Falmouth enjoys an impressive reputation for producing some of the UK’s best designers, so we’ve taken a high-end design approach for this magazine and enlisted a fantastic team of student and graduate photographers, illustrators and writers to give it a unique edge.

Yes, Scratch is technically an alumni magazine – but there’s not a gown or mortarboard in sight! Instead we hope you’ll enjoy perusing these pages and feel inspired to get in touch with your own stories and ideas. The next printed issue will be published in spring 2013, but in the meantime we’ll be emailing out updates every month, so be sure to sign up via falmouth.ac.uk/alumni. Plus, don’t miss the chance to catch up with old friends and check out the Falmouth Summer Festival with our special Alumni Summer Getaway this June (find out more at facebook.com/UniversityCollegeFalmouthAlumni).

Happy reading and we look forward to hearing your news, feedback and ideas soon.

Sally Wills-Heath Chris Harrison

Editor & Alumni Editor & Acting Relations Coordinator Director of Marketing [email protected]

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /1 Key Contributors

Within the mix of talented writers, artists, designers and photographers who’ve helped bring Scratch to life are a whole host of Falmouth alumni who are successfully shaping their own space in the creative industries...

Words

Luke is a Professional Living in Cornwall After graduating from Writing graduate and spinning copy the MA in Professional and freelance writer for magazines, travel Writing in 2009, Jo specialising in how brochures, websites stayed on in Falmouth digital technologies and guidebooks, as a freelance writer affect business, culture Journalism (BA) and and editor. She mainly and the arts. Most Professional Writing writes for businesses, of his time is divided (MA) graduate Hayley arts organisations and Luke Richards Hayley Spurway Jo Thomas between researching has worked with all charities and has also and blogging (for sorts of UK publishers run workshops and luke-richards.co.uk Econsultancy), seainsight.co.uk including Rough joannalthomas.co.uk courses in creativity and overseeing a Guides, Guardian and writing techniques. collaborative travel Online, Punk Publishing Jo writes children’s planning website for people with accessibility (Cool Places UK and Cool Camping), Coast fiction and has been published in two Parabola issues (D-Trekkers). He also plays the drums magazine, The Good Cornwall Guide, Time Out, Project anthologies and Brooklyn-based magazine (mainly for Zapoppin’) and has recently launched Cornwall Today, Visit Cornwall, Wanderlust and Abe’s Peanut. a record label (Damnsonic). various design agencies.

Photographers Ben graduated from Professional Writing BA(Hons) Journalism graduate Luke is in 2011 and has written currently working on Studying on the Press articles for varied Project O, a digital and & Editorial Photography publications including print project from the course, Dan has Crack Magazine, publishers of Little worked on many varied Cornwall Today, 247 White Lies and Huck, stories; from Tamil magazine and many as well as continuing refugees to Cornish Ben Perks Luke Friend others. While studying, his work with Stranger wrestling. His work the young journalist Collective. He has has been published Dan Cainey benperks.tumblr.com held the position duquedonuts.blogspot.co.uk written for and edited by local newspaper of news editor for a diverse range of the Falmouth Packet, student newspaper magazines and books, cartelphotos.com as well as the Express Flex, and was shortlisted for the annual including Total Film, Golf World and officially and Echo in Exeter. Periodical Training Council Awards. licensed titles for the NBA, the NHL and Dan is a member of Manchester United FC as well as copywriting Cartel Photos agency, which was set up by lecturer for the likes of the National Trust, the NHS and Mal Stone for both students and graduates. Sporting Equals.

/2 University College Falmouth Born in Bristol and still living in the South West Jon is soon to Specialist providers graduate from the BA(Hons) Press & Editorial Photography course at University We’ve worked with a team of respected College Falmouth. Jon Ross-Elliot His photographic work combines a mixture of professionals, each bringing the benefit cartelphotos.com ongoing documentary landscape projects of their expert craftsmanship, to create a alongside commercial architectural work, which he plans to take forward into his professional career. magazine that pushes the boundaries of the format and reflects Falmouth’s core values Based in Cornwall but originally from Brazil, Artur is a photographer – Creative, Connected and Courageous. currently studying BA(Hons) Press & Editorial Photography at Falmouth. His main focus is on portraiture, Artur Tixiliski social documentary and/or editorial. He’s arturtixiliski.com represented by Cartel Photos agency and has been contributing to local and regional newspapers and magazines as well as devoting time to his personal projects.

Illustrators

Living in Nottingham Fedrigoni Four Way Print and currently working in-house with a design team on personalised Manufacturers of fine Italian papers and boards, Four Way Print are a B1 printers who supply gifts for Clinton, Asda Fedrigoni are one of the leading specialist paper quality litho print throughout Cornwall and and UK Greetings, merchants in the UK, part of the worldwide worldwide for the private and public sector. Illustration graduate Fedrigoni group first established in a Verona Four Way provides brochures, magazines, Sarah also regularly paper mill in 1888. Using pioneering techniques company promotional products and newsletters, Sarah Copson works collaboratively and processes, Fedrigoni have a reputation with particular expertise in high specification at London venues for providing imaginative everyday and luxury bespoke brochures like the one you’re holding sarahcopson.co.uk including Fallon, papers for all occasions. Fedrigoni’s products now. Four Way is a climate neutral business Because Studio and are distributed in over 60 countries worldwide. actively pursuing an environmentally responsible Pop Up Festival of approach towards producing printed products. Stories. Represented by PVUK, she also produces regular freelance projects for branding, printed fedrigoni.co.uk matter, advertising and illustration. fourwayprint.com

Max is a second year Illustration student Stranger Collective Nixon at University College Falmouth. He’s interested in animation Stranger Collective is a writing agency that makes Nixon is a team of talented and creative and information words count. From brand language consultancy designers, communication strategists and illustration, but also to advertising campaigns, magazines and website web developers. Based in south west Cornwall, enjoys book jacket content to scriptwriting, the Stranger team creates they work with clients throughout the UK and Max Hadley design amongst other work that feels different and gets results. As well as Europe. Nixon has been the lead creative agency things. His work planning, commissioning, writing and editing content for University College Falmouth for four years theagencyfalmouth.com is mainly graphic, for the magazine in your hands, Stranger Collective and has produced an interim brand strategy, exploring ideas of has worked with clients including Coca-Cola, iTunes an award winning prospectus, and a wide user interactivity and Live, Port Eliot Festival and the National Trust. range of printed and online material. pattern. In his spare time he loves nothing more than sitting in a tea shop sketching life around him. stranger-collective.com nixondesign.com

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /3 Contents

All in the Game Leading Lights Where Are They Now?

Is gamification just the latest marketing buzzword, Steam-bending wood, storytelling and shipping Success stories of Falmouth graduates making or the best way to connect with people in this containers: three Falmouth lighting designers their names known across the creative scene. information-overloaded world? share their work.

P18-19 P06-11 P12-17

Bright Future Brave New World Flux Capacity

Journalism graduate Hayley Spurway goes back to From superfast broadband to the digital The latest qualifications giving creative individuals Falmouth to meet new Rector & CEO, Anne Carlisle, manufacturing revolution, Falmouth’s new the space, skills and know-how to stay ahead of and catch up on her plans for Falmouth’s future. Academy for Innovation & Research is facing the curve. today’s grand challenges head-on.

P33-35 P40-41 P36-39

/4 University College Falmouth Still Going Strong Olympic Talent

From the gymnastics commentary box to Catching up with two creative partnerships a commemorative 50p piece, we meet the that were forged in the fires of collaboration Falmouth graduates playing a winning role at Falmouth. in London 2012.

P20-23 P25-32

The View from Here On Our Radar Dispatches

News from the ground on what’s been happening A round-up of standout events, music, books and From Barcelona to Beijing, updates from Falmouth and what’s on the horizon for Falmouth town. visual treats with a Falmouth connection. alumni around the world.

P42-43 P44-45 P46-47

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /5 All in the Game

From board games to boardrooms, the principles of gaming are playing an increasing role in our lives. ‘Gamification’ – the use of game design techniques to make non-game contexts more engaging – is now so entwined with the fabric of modern society it can be easy to overlook. But is gamification just the latest marketing buzzword, or the best way to connect with people in this information-overloaded world?

/6 University College Falmouth Written by Simply put, we like rewards. 10 million users Professional Writing graduate worldwide are logging on to Foursquare to receive points and badges for ‘checking in’ Luke Richards to public places. Museums are increasingly Luke Richards explores the providing learning experiences on a range of Illustration complex subjects – from climate change to phenomenon – with a little help scientific discoveries – by constructing interactive Sarah Copson and collaborative exhibits. Gamification has become one of the most talked about trends in from some Falmouth alumni Silicon Valley. A 2011 Gartner Research report estimates that by 2015, more than 50% of who are gaining big XP in our organisations that manage innovation processes will gamify those processes. gamified world.

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /7 Graphic Design graduate Matt Turnbull is now a Film graduate Marie Foulston is now a digital visual interaction designer at Nokia. He highlights producer at Penguin Books by day and organises how significant even the smallest rewards are to indie game event The Wild Rumpus in her spare improving user experience for modern technology. time. She highlights some of the issues with this “We spend a lot of time trying to make using our new buzzword. “Great game design is a skill and devices as immersive and fun as possible,” he a craft which is something that rightfully should says. “As humans, when we hear the chime of an be embraced more,” she says. “I’m pleased incoming message our brain stimulates a small to observe some creative companies taking release of endorphins into our system – like a little the right approach by welcoming in social reward for being popular. When we design game designers as an integral part of their that experience, we want the phone to behave like teams. However, I’m uncomfortable with a little bit of magic has just happened. The user how the concept of gamification quickly became then actually enjoys opening and replying to that reduced to a misunderstanding of ‘just add message and, in turn, associates the rewarding points, achievements and badges’, which feeling with our interface.” is a gross misrepresentation of the art of game design.” Intriguingly, it seems that no reward is too small. Gamifying something may involve making the journey towards receiving a reward more enriching in itself, or may simply be the addition of point systems, leaderboards or little graphic gold stars which can brighten up your avatar picture online.

Jacob Golding recently completed Falmouth’s BA(Hons) Digital Animation and now works as a junior artist for Hello Games. He’s also a self- professed fan of role-playing games (RPGs) and highlights one of the genre’s more curious aspects – that of fulfilling mundane tasks. “In an RPG, a lot of the player’s time is spent collecting items or completing tasks of varying degrees of mundanity, often for little more reward than the fact that you’ve completed the game,” he says. “I’ve found myself completely addicted to this form of ‘grinding’ a few times. Players will gladly sit for hours performing boring, repetitive tasks not unlike some real-life chores.” Indeed, organisations like Finland’s National Library have turned the aptitude and interest many gamers have for completing simple, repetitive tasks to their advantage by engaging hundreds of users in an online game to help digitise their huge archives – word by word.

Both Jacob and Matt welcome the gamification trend. This is hardly surprising; Matt frequently witnesses first hand how a gamified mobile phone interface makes his and Nokia’s customers happy, and Jacob – a big fan of games – is keen to see their benefits in more aspects of his life. Yet, like every next big thing, the emergence of gamification over the past couple of years hasn’t left everyone so enamoured.

“As humans when we hear the chime of an incoming message our brain stimulates a small release of endorphins into our system, kind of a little social reward for being so popular.”

/8 University College Falmouth “Great game design is a skill and a craft which is something that rightfully should be embraced more. I’m uncomfortable with how the concept of gamification quickly became reduced to a misunderstanding of ‘just add points, achievements and badges’.”

Marie isn’t alone. As a writer on digital culture and business, I’ve noticed criticism towards gamification from those with a gaming perspective, as well as from marketers. To some, it sounds a lot like boardroom jargon designed to ease Monday morning brainstorm sessions. Subsequently, it’s no surprise that gamification has been misused or badly implemented by some during this early phase of its existence. After all, we’re still trying to work out precisely what it is. In this respect, gamification bears some comparison with social media. We’ve seen some very high- profile fails as social networking use proliferated among companies (Chrysler’s hacked Twitter account which criticised the drivers of Detroit was a memorable example) – so no doubt we’re sure to see some fantastic examples of ‘lamification’ too.

Professor Phil Stenton has headed up the development of the new BA(Hons) Creative Computing at Falmouth. Before joining Falmouth, he co-authored the Pervasive Media Studio, a joint venture between Hewlett-Packard and Watershed in Bristol that’s been responsible for pioneering research in pervasive media. Phil is also keen to highlight that there is more to gamifying than haphazardly sprinkling non-game services with little prizes. “Understanding the invention of game mechanics is as central to the Creative Computing degree as digital programming,” he says. “Game concepts go far beyond reward systems and can be used to change the way you approach commercial, cultural and even social challenges.”

So what of using gamification for more significant means, beyond the everyday and towards contexts where better engagement with users and audiences can truly inspire? After all, we’ve recently seen Facebook, Twitter and YouTube play their part in life-changing protest and revolution. Surely gamification can be implemented in important and surprising ways too?

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /9 Falmouth research student Steph Comley is conducting her PhD on the subject and cites “There can be greater opportunities for a number of ways game mechanics are being applied for social benefit. One example, award- collaboration and content production motivated winning web-based game World Without Oil, sought to teach people about the realities of living during a global oil crisis by offering an online ‘collective by innovative use of game mechanics – and imagination’ which collated blog posts, online video and other digital updates from users living stronger learning communities can be formed through this frightening real-time scenario.

It’s the educational benefit of gamification that with this shared sense of achievement.” really interests Steph. “I think increasingly, with the advances in mobile devices, gamification will enable learning to take place outside of the traditional lecture hall and in more engaging venues,” she says. “Whether that be in the field for ecology-based subjects or in galleries for the arts. Games-based learning may enable students to break traditional methods of engagement with each other and their lecturer. There can be greater opportunities for collaboration and content production motivated by innovative use of game mechanics – and stronger learning communities can be formed with this shared sense of achievement.”

/10 University College Falmouth Some Falmouth graduates are exploring more creative, ethereal contexts too – using gaming structures in both art and theatre. Last year, 24hr Comic etc. (influenced by a comic-making challenge originally dreamt up by Scott McCloud) invited a wide range of artists – including musicians, illustrators and photographers – to enter a 24-hour challenge to create 24 pieces of work. This experimental approach to creation and exhibition, set up by Falmouth graduates Phil Rushworth and Tom Sharpe, led to some very interesting results. Many of those involved agreed that being forced to push themselves in a collaborative environment made them look at their practice in a completely new way – producing some incredible work.

There was also an inclusive and participatory edge to 24hr Comic etc. These elements also feature heavily in the plays of WildWorks, an internationally acclaimed Cornish theatre company featuring some Falmouth graduates, including set designer Myriddin Wannell. The first reward for those who want be involved in Wildworks’ latest endeavour, Babel, is obviously that they’ll witness a play. But WildWorks promises something much more than that – working in collaboration with four theatres – BAC, the Lyric Hammersmith, Young Vic and Theatre Royal Stratford East – they’re bringing a cast of 500 people to build a new city within London, and inviting the audience to explore what London truly is.

Intriguingly, both 24hr Comic etc. and WildWorks may not have consciously set out to ‘gamify’ art and theatre – but by focusing on collaboration and structure, and how these can inspire new levels of engagement, they’ve both been confident enough to bend the rules of what’s expected from these disciplines. Gamification may have been born in the boardroom, but where it goes will be truly fascinating and surprising. mattturnbulldesign.com nokia.com/gb-en/ jacobgolding.com hellogames.org tigershungry.co.uk thewildrumpus.co.uk falmouth.ac.uk/creativecomputing 24hrcomicetc.co.uk wildworks.biz

“Some Falmouth graduates are exploring more creative, ethereal contexts too – using gaming structures in both art and theatre.”

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /11 Leading lightsLights

The Carriers by Alex Randall

A self-initiated design which went on to be exhibited by Ken Fulk in the US and Lane Crawford in Hong Kong

/14 University College Falmouth From brightening a room to Written by Tom Raffield Katie Treggiden Pioneer of new steambending methods for wood, brightening our moods, artificial Tom was first attracted to lighting design when he spotted its potential for illuminating the finer light plays a fundamental role in qualities of his favourite material. Simply holding wood shavings up to a light source provided his eureka moment. “Wood and light work so modern life – so it’s no surprise well together,” he explains. “The light emanates through the grain of the wood creating a beautiful, designers are attracted to it like subtle glow.”

Tom hasn’t looked back since; alongside a moths. Design blogger Katie successful range of furniture and a client list that includes Brad Pitt, Tommy Hilfiger and Liberty, Treggiden talks to three Falmouth he’s developed a collection of lighting products that are really turning heads and have led to his worthy win of The Lighting Association’s Lighting graduates leading the way in Design Award 2011. Recent additions to Tom’s lighting range include Floor Lamps No.1 & No.2, lighting design… the Stem Wall Light, the HoneyBee and the Butterfly Light.

Favourite lighting product:

“The ‘Plumen’ low energy light bulb. The beautiful curved flow of the design is such a revelation in cathode low energy lighting, which has been stigmatised by the ugly shape of the ‘stick bulb’. This really demonstrates the potential good design has to offer. It’s probably the only light bulb you don’t want to hide behind a lampshade.”

tomraffield.com

Flock Wall Light by Tom Raffield Tom Raffield

Handcrafted out of steam-bent, sustainably sourced sycamore In his studio in Cornwall

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /13 Alex Randall The Bakelite Telephone Lamp was her first Favourite lighting product: piece and Harvey Nichols snapped it up. Liberty, however, weren’t so keen. Undeterred, Alex Where Tom’s moment of illumination happened followed the buyer around the store, phone-lamp “My lighting icon has always been Ingo Maurer. He’s early in his design career, Alex’s journey to the in hand. Her persistence paid off – he was on the an artist who crosses the boundaries with design, light was slightly more circuitous. After a degree judging panel for the Most Promising Newcomer concept, craftsmanship and technology. Any of in sculpture, she completed an MA in Professional Award at her first London trade show, and she his early works (for example Porca Miseria) really Writing at Falmouth. “Art is fundamentally a won. Liberty began stocking her work and Lane changed the way that lighting could be perceived.” compact mode of storytelling,” she explains. Crawford, Hong Kong – the company to which “To be able to tell a story with absolute integrity, that buyer eventually moved – are now supporting you need to be able to understand how to tell that Alex as their sponsored artist at the Hong Kong alexrandall.co.uk story on a number of different levels; be it Art Fair this May. in sculpture, writing, design or photography.”

After graduating, Alex wanted to convey her stories through something functional. “I’ve always been fascinated by the way that light naturally draws people and animals towards it,” she says.

Bakelite telephone lamp The Gramophone Chandelier

Stocked by Harvey Nichols, Liberty and Lane Crawford in Hong Kong Another original design by Alex Randall

/14 University College Falmouth “I’ve always been fascinated by the way Alex Randall that light naturally Photographed by Claire Rosen in her old studio in Devon (she’s now based draws people and in London) animals towards it.”

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /17 Eleanor Bell As part of Cornwall Design Season in 2011, Favourite lighting product: Eleanor filled a shipping container with a sound and light wave; communicating the link between “I’ve always been captivated by light – by its the energy in Cornish waves and the production “LED strip. It’s so versatile – it’s low energy, ability to transform spaces and to create different of electricity. “I was mesmerised by a crane low heat, low profile and flexible – and can be atmospheres,” explains lighting designer (and hook swaying gently in the wind,” she says of her installed in almost any situation. It’s fantastic qualified electrician) Eleanor. “I find it intriguing inspiration for the project. “It gave me the idea for for highlighting the architecture of a space.” that you can’t touch it, yet it clearly has a physical a controlled line of light moving slowly back and presence.” It’s a fascination that dictated Eleanor’s forth across a rigid steel sculpture.” trajectory through her time at Falmouth and eleanorbell.co.uk beyond, although she’s quick to confess she could Eleanor’s installation, which was shown at the barely wire a plug when she started experimenting Eden Project during spring 2011, was created as with light during her studies. a response to the region’s pioneering Wave Hub, a testing ground for new wave power technologies.

Wave Hub Installation

Exhibited at the Eden Project as part of Cornwall Design Season in 2011

/16 University College Falmouth “I find it intriguing that you can’t touch it, yet it clearly has a physical presence.”

Order

Lighting design by Eleanor Bell

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /19 Where Are They Now?

Falmouth graduates are making their names known across the creative scene. Here are just a handful of recent success stories – if you’d like to share yours, please email [email protected]

Three to watch on film

Joe Barnes Mary Edwards Jemma Westing

BA(Hons) Journalism BA(Hons) Textile Design BA(Hons) Illustration Joe is editor of FHM, responsible for deciding Mary graduated in 2009 and now works as a A book designer for Dorling Kindersley in London, what goes in every issue of the magazine, junior designer for Mulberry Home & Threads Jemma creates book layouts and interactive reinventing its profile and speaking to younger at GP & Baker. She’s currently working on features for their upcoming titles. She also works readers as well as the current readership. 2013 collections. as a freelancer for UK and international clients, and has produced a pop-up project for Quarto Books’ Encyclopaedia on Paper Crafting Techniques. fhm.com mulberryhome.com

jemmawesting.com Scan the code on the left Scan the code on the left or scan scan for or visit your.falmouth. for visit your.falmouth.ac.uk/ more ac.uk/joebarnes to watch more maryedwards to watch Scan the code on the left or info info scan an interview with Joe an interview with Mary for visit your.falmouth.ac.uk/ more info jemmawesting to watch an interview with Jemma

/18 University College Falmouth Simon Hawtin Kate Peters Jun Kamo

MA Television Production BA(Hons) Photography BA(Hons) Performance Sportswear Design Head of development at Touch Productions, Kate has shot the likes of Coldplay, Laura Marling, Jun returned to his native California after Simon devises and pitches brand new programme Ronnie Wood (pictured above), Gary Barlow and graduating in 2011 and began working for surf, ideas to broadcasters worldwide, including Julian Assange for an impressive range of clients skate and clothing brand Hurley International. the BBC, Channel 4, Discovery, National including the Sunday Times, the Guardian, Monocle He’s since landed a job developing advanced Geographic and Sky. and Time magazine. Her work has also featured in concepts as a designer with the Apparel Innovation exhibitions across the UK, in Europe and New York. Team at Nike world headquarters in Oregon. touchproductions.co.uk katepeters.co.uk scosurfing.com

Daniela Coray Pete Jordi Wood Polly Fields

BA(Hons) Garden Design and MA Art & Environment Daniela won the Gold Award and National Young BA(Hons) Digital Animation MA International Journalism Designer of the Year at the Royal Horticultural Pete has recently co-created a new Cornwall- After receiving one of only five International Society Tatton Park Flower Show in 2011. Her work based drama series produced by Company Committee of the Red Cross (ICRC) Young Reporters has appeared in the RHS magazine and the Daily Pictures (Shameless, Skins) for E4 and is also Awards while on her MA, Polly recently won best Express, and she was also interviewed for BBC developing three more television drama series radio documentary for The Speed Sisters in the 2012 Radio 4’s Gardeners’ Question Time. for Company Pictures and Endor Productions. Broadcast Journalism Training Council awards. danielacoray.com companypictures.co.uk pollyfields.com

Tacita Dean Rebecca Rasmussen Lucille Sutherland

BA(Hons) Fine Art BA(Hons) Contemporary Crafts BA(Hons) Film In 2011, British film-maker Tacita was the Rebecca features in According to McGee’s After graduating in 2011, Lucille got a job as a 12th artist to receive the Unilever commission, show ‘New Visuality’ that celebrates the top development assistant at Warp Films, the BAFTA- which saw her transform the Tate Modern’s vast 25 artists from universities from all over the winning independent British production company Turbine Hall with FILM, an 11-minute 35mm silent UK and has successfully sold to collectors in responsible for groundbreaking films like This is England, film projected onto a giant monolith (pictured above). Europe and China. (Pictured above: Michael). Four Lions, Submarine (pictured above) and Tyrannosaur. tate.org.uk/britain/exhibitions/tacitadean accordingtomcgee.com warp.net/films

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /19 Still Going Strong

Written by The art of successful collaboration is a delicate What do a niche skateboard balancing act between embracing the benefits of teamwork while letting individualism still flourish. Luke Friend company and a radical When it works, it can produce some incredible results, which may have never been achieved if Photography each individual had chosen to walk a singular performance collective have path. Falmouth has always been a hotbed of Dan Cainey collaboration: a place where people meet and Mark Leary in common? They both began great ideas first take seed. We catch up with two collaborations that are still going strong. their collaborative journey at the University College – and

are still working together years Line-up of talents

later… Luke Friend explores Klaus Kruse (right) is a founder of Living Structures, along with Dani d’Emilia, Dugald Ferguson, Ula Darjeling the secret to their success. and Verity Standen, who are based all over Europe.

/20 University College Falmouth Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /23 Chris Humphris

Co-founder of Faltown Skateboards. Photo: Ashley Grainger

Alex Brinnen

Co-founder of Faltown Skateboards

Opening up new ways of working

Living Structures rehearsing for one of their productions. Photo: Neil Barth Faltown Skateboards Living Structures

Born from Falmouth’s hilly terrain and a meeting A multidisciplinary performance collective of minds, Faltown Skateboards – a company formed in 2007, Living Structures defies easy that makes niche longboards, including a 100% categorisation. Their shows, performed throughout recycled model created in partnership with Europe, take place within large-scale structures, Surfers Against Sewage – is thriving; buoyed by which provide no mere backdrop – instead the a growing international reputation and sustained audience are taken on a fully immersive journey, by the continued passion of its founders. where theatrical conventions are set aside for something altogether more challenging. Chris Humphris and Alex Brinnen met at UCF while studying Graphic Design and 3D Design In their critically acclaimed Cart Macabre, the group, respectively, bonded over their devotion to sliding which includes alumni Klaus Kruse, Dani d’Emilia, – a form of downhill skateboarding with a distinct Dugald Ferguson, Ula Darjeling and Verity Standen, surf-inspired style that sees participants fluidly turned The Old Vic Tunnels under Waterloo station carving and sliding down steep slopes – and began into “a nightmare fairground ride through a to design and build prototype boards. dreamlike landscape”, with the audience travelling in wooden carts and looking through peepholes, The University College proved to be the ideal their equilibrium well and truly disturbed. Living “Most of my current environment for the early stages of Faltown’s Structures’ latest work, Leviathan, sees them pay evolution. Encouraged by their tutors, they took full homage to Moby Dick; a unique interpretation advantage of the facilities and the freedom, as they inspired by the shapes, colours and architecture collaborators are explored, tweaked and redesigned boards, graphics of Russian Constructivism. and short videos. Lessons in business were applied contacts and friends directly to their brand-to-be. When graduation This ability to re-imagine, to confront convention came around, Faltown was ready to roll. and to do so with a bold assertion first took root during their time on Dartington College of Arts’ I made as a student.” “Our partnership is based on a common (now part of University College Falmouth) theatre, understanding of each other’s strengths and dance, music and art courses. “The course weaknesses,” says Chris. “We’re always discussing challenged many of my preconceived ideas and new products, and are fortunate to be able to opened up new ways of thinking and working, bounce ideas around and help each other out when giving me the confidence to commit to being an we’re stuck for direction or understanding. I don’t artist,” says co-founder Kruse, who began devising think we would’ve produced the products that we Cart Macabre while completing his Masters. have without each other’s help and insight – part of which we learned and developed at UCF.” The diversity of the group, which allows them to combine music, theatre, puppetry, choreography, “We now sell skateboards around the world and video and sculpture, also has its foundations in the America is really important for us,” says Alex. University College’s collaborative environment. “Sliding is huge over there and thanks to our “The cross-disciplinary approach provided a lively website, which now gets over 600,000 hits a month, pool of collaborators,” says Klaus. “Most of my Faltown is becoming a recognised and reputable current collaborators are contacts and friends international brand.” I made as a student.”

faltownskateboards.com livingstructures.co.uk

The Art of Going Sideways Leviathan

Faltown founder Alex Brinnen in full slide Living Structures’ homage to Moby Dick. Photo: Aleksandra Karpowicz

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /23 Linking up Falmouth students and graduates with local, national and international businesses in search of that spark of something special, our professional in-house agencies are the first of their kind in the UK.

The Agency Falmouth and Cartel Photos deliver the goods for real-world briefs, carrying the torch of Falmouth’s reputation and responding to the demand for our unique brand of creativity.

Many of the illustrations and photographs in this magazine have been commissioned from The Agency and Cartel Photos. You can read more about the individual contributors on P2-3.

Looking for character design? Storyboarding? Want to choose from an archive of powerful, Editorial illustrations? Packaging design? relevant photography? Looking to commission Animated banners? Advertising copy? striking photo-editorial?

The Agency Falmouth members are located all Cartel Photos delivers everything from news over the world and have the ability to deliver stories and events coverage, to reportage content, imaginative, high-end professional solutions. and has a diverse archive library to draw from.

theagencyfalmouth.com cartelphotos.com

/26 University College Falmouth Illustration Key feature It’s not just the athletes who’ve been giving it their all in the build

Max Hadley up to London 2012. Away from the big names and bright lights, an army of people from across the creative industries has been working hard to make the Olympics, the Paralympics and the Cultural Olympiad a success – and a number of them are Falmouth alumni.

/27 /26 University College Falmouth Tom Dymond

Tom is Rex Features’ youngest staff photographer and the youngest photographer to be accredited to shoot top-league football, which he modestly puts down to “hard work and not a lot of sleep”. As well as shooting the likes of Dame Kelly Holmes and David Walliams of late, he’s also photographed a number of British Olympic hopefuls. “There’s an electric atmosphere shooting Jess Ennis and Mo Farah, but I also really enjoyed shooting the less well-known people,” he says. “Their passion, drive and commitment were very inspiring and really fuelled me to lift my game.”

What does the Olympics mean to you?

“I won’t see another Olympics on home soil in my lifetime. I’ve always loved watching the Olympics on TV but now it’s in England, I had to put my own little mark on it somehow.” tomdymond.co.uk

Above and below right: Jessica Ennis photographed Image left: Mo Farah photographed by Tom Dymond by Tom Dymond

Men’s 60m Final photographed by Tom Dymond

“I won’t see another Olympics on home soil in my lifetime. I’ve always loved watching the Olympics on TV but now it’s in England, I had to put my own little mark on it somehow.”

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /27 Rose Forshall Illustrations on this page by Rose Forshall Howl on the Wind, a moving book about a girl applying for the Paralympics, was written by internationally acclaimed author, Charmian Hussey, and illustrated by Falmouth Illustration graduate, Rose Forshall. Half the book’s profits are being donated to Wheelpower and the Poppa Guttman Trust.

“Rose developed her own special style of collagraphy, an unusual printing process, providing many strong images to complement the text,” says Charmian. Rose, who has also completed commissions for the Guardian, Waitrose and Port Eliot Festival, adds: “I started printmaking on my Masters at UCF and it’s all I can think about at the moment; developing my printmaking skills. Collagraphy is a printing technique I use a lot, a long process but worth the effort.”

What does the Olympics mean to you?

“I love exercise, and Cornwall is a perfect place to swim, jog, surf, kite surf, wind surf, ride horses and bikes, walk, fish... I think if the Olympics can get more people to exercise, get outside and be healthier, it will be worth all the money spent.” roseforshall.com

/28 University College Falmouth Alison Mitchell What does the Olympics mean to you?

As the British gymnastics team makes a bid for “It reaches out to so many people, not just sports Olympic glory this summer, it’ll be Broadcast enthusiasts, but those who maybe wouldn’t Journalism graduate Alison Mitchell who’ll be ordinarily classify themselves as sports fans. talking radio and TV audiences through the drama. Everyone gets drawn into this tremendous event Alison is now in high demand as a freelance which has amazing narratives and human stories.” sports journalist, commentator and presenter for the BBC, Channel 4, Five Live and the Times alison-mitchell.com newspaper. But it was in the middle of her eight years as a staffer for the BBC that she first got into gymnastics while covering the 2008 Beijing Olympics. When two British gymnasts made it to the finals, they needed someone to commentate at short notice. “I found myself suddenly talking about single leg and double leg work on the pommel horse to a global audience,” she says. “When Louis Smith got a bronze medal, I was able to call it live on air which was very exciting.” Since then, Alison has covered the European Championships and the World Championships Alison Mitchell and become fully involved in the gymnastics interviewing England world, earning her place as the sole gymnastics cricket captain, commentator for London 2012. Andrew Strauss

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /29 Joe Stuart

To say that Joe Stuart, a 3D Design graduate now head of product development at Bike Dock Solutions, has been busy would the understatement of 2012. He’s won prestigious contracts to design innovative new products for the equestrian events and develop designs for the velodrome and main stadium that’ll play a vital role in the cycling events. With so many participants relying on his work he says, “I was feeling great about it until somebody said, ‘If your design isn’t right, you could cost one of our British athletes the gold medal!’”

What does the Olympics mean to you?

The legacy is an investment I am proud to be a part of. The 2012 Olympics has actively employed UK-based designers, manufacturers and suppliers, which has allowed people like me to get involved. It’s a great design showcase to the world.” bikedocksolutions.com

Joe Stuart in front of the Olympic Park. Photo: Oliver Rudkin

James Randell

Music student James Randell doesn’t even graduate until next year, and he’s already making his mark. “I’ve been involved in the Cultural Olympiad since I was a sixth form student,” he explains. Working as an artist adviser at Arts Council England, James is now part of the panel that commissioned ‘Nowhereisland’, one of 12 such projects nationwide. It poses the question “If we were to create a new nation, how might we begin?” and conceives a travelling landscape entering international waters, declaring itself a new nation and heading to the South West where it opens its embassy and participates in the 2012 Cultural Olympiad.

What does the Olympics mean to you?

“The Olympics brings together different communities in the same way culture does every day. The Games are a celebration of what we’re good at – you may come in first or last place, but in doing that you have achieved something and that should be celebrated.”

Nowhere Island nowhereisland.org

/30 University College Falmouth Lone Twin What does the Olympics mean to you?

Theatre company Lone Twin (set up by “People trying their best to do something… in a Performance Writing graduates Gregg Whelan very simple way, it’s inspiring. At the heart of the and Gary Winters) specialises in contemporary Olympics are these very human, quite personal performance and events. Their Boat Project is part endeavours that get played out on a public stage. of Artists Taking the Lead, a series of 12 public For me, that’s what’s really interesting about the art commissions across the UK to celebrate the Games – it’s a grand stage for very small human London 2012 Cultural Olympiad. About a year ago, endeavour. There’s something greatly positive they started asking people for wooden objects that about that.” meant something to them; that had value; that told a story. Over 1,200 donations later, they’ve built lonetwin.com a boat. “I think people responded to the idea that theboatproject.com this thing would be logged and kept, rather than residing in the attic,” says Gregg. “Often people are more hopeful and positive, generous with their time and lives than you might think.” Launching from Thornham Marina in Emsworth in May, the boat will travel on to Brighton, Portsmouth, Hastings, Margate and Milton Keynes. Lone Twin’s Boat Project team. Photo: Toby Adamson

A truly active role…

Michael Clarke Lauren Nickless Edd Hurst

Current Journalism student Michael Clarke is Illustration graduate and Foreign Editions cover Edd, a current Journalism student, has been part of Great Britain’s sabre team. He’s already designer for Usborne Publishing Lauren Nickless appointed as a volunteer member of the press been to Moscow for the World Championships applied to be a volunteer performer in the operations team at the London Olympics and and we wish him and team GB all the best opening and closing ceremonies. “After two crazy Paralympics. for the Olympics. auditions, I now have to perform in front of the whole world!”

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /31 Natasha Ratcliffe “It’s quite mind-

Fine Art graduate Natasha Ratcliffe has designed a commemorative 50p piece for London boggling to think 2012, selected from over 30,000 entrants in a competition for the Royal Mint. “It’s quite mind- of something you boggling to think of something you made being in the pockets of millions of people,” she says. The brief Natasha set herself was to create a made being in the strong, dynamic image based on composition and energy – quite a challenge in such a small flat pockets of millions space, but one she’s used to in her work designing art medals. Part of a long tradition of medals as works of art, they’re essentially two-sided hand- of people.” held sculptures. Natasha currently has pieces in a temporary exhibition at the V&A, and at the British Museum. She was also shortlisted for the Olympic Victory Medals for London.

What does the Olympics mean to you?

“It’s the spirit; so many people with such skill, and so much determination. You can’t help but be in awe at what they achieve.” natasharatcliffe.co.uk

“I was interested in creating something that Alan Clarke

would speak to people from all around the Graphic Design graduate Alan Clarke was inspired by the simplicity and clarity of Otl Aicher’s work for the 1972 Munich Olympics and Josef Albers’ world coming to London for the Olympics.” work on colour theory to develop a self-initiated poster project. His proposed set of beautiful Transport for London ‘way-finding’ posters attracted a lot of attention in the design press including Creative Review, Wallpaper*, the Londonist and the D&AD website. “My method is quite reductive,” he explains. “I wanted to distill the communication to its simplest elements. I was interested in creating something that would speak to people from all around the world coming to London for the Olympics.”

What does the Olympics mean to you?

“I’ve always been influenced by watching athletes at the top of their game. It enthuses people to be the best in whatever they’re doing; sport or otherwise. I think art and design have a really important part to play in all elements of life; the Olympics should be no different. It gives the host nation a chance to show off its creativity and flair.”

alanclarkegraphics.com

/32 University College Falmouth Bright Future

The only way is up...

Projections on the new AIR building (see P36-39), which will play a vital role in the impressive future Anne Carlisle and the UCF team are planning for Falmouth. Turn the page to find out more.

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /35 Anne Carlisle is spearheading an ambitious future for Written by Falmouth. Journalism graduate Hayley Spurway talks Hayley Spurway to her about the strategy to take this specialist arts college to the heart of local and global industries.

/34 University College Falmouth Just over a decade has passed since, as an “I see it as an eco-system,” she continues. “The undergraduate on BA(Hons) Journalism Studies, success of Falmouth is mutually interdependent I was whisked away from the leafy Woodlane on the success of the region as a whole.” With campus (where I could ogle the ocean from businesses in Penryn already working with NASA lectures) and sent to finish my degree at the and Hollywood, it proves graduates can make a new Tremough Campus – an old convent in global impact from businesses based in Cornwall Penryn. Back then the campus was sparsely – especially with the onset of superfast broadband populated, lectures were held in a chapel where in the region (which will make Cornwall one of the students fidgeted on uncomfortable wooden five most connected places in the world). If these pews, and Penryn town seemed sleepy, old- skills and businesses can be retained in Cornwall, fashioned and a million miles from the arty, the local economy gets a boost and there are vibrant hub of Falmouth. more places for new students to become industry connected. It sounds like a plan with legs. Ten years and over £100 million investment later, the Tremough Campus is buzzing. Students Yet while Falmouth’s innovation and research zap between beautifully-architectured spaces activities develop knowledge and provide crammed full of the latest high-tech equipment. incubation space, what graduates need next is The Stannary is one of Cornwall’s largest live grow-on space – reasonably priced places to live music venues. The streets of Penryn are gradually and work. Anne, of course, is one step ahead; busy coming alive with cafés, a wine bar, art galleries in talks with local property developers to steer the and impressive sustainable architecture such building of suitable premises. Being a woman who as Jubilee Wharf. On campus there’s now the likes a project, I wonder what she’ll be doing once £19 Performance Centre, The Exchange (a huge Tremough is released into its bright new future extension to the library), The Tremough Innovation and she’s moved into the eco-house she’s building. Centre and the brand new Academy for Innovation However, I’ve already heard whispers of big plans & Research (AIR) – focusing on leading-edge for the Woodlane Campus, so who knows what collaborative research into sustainable design will be in store on my next visit? and digital economies.

Falmouth is already churning out graduates of international fame – from foreign editors for ITN to Nike designers in California. However, a new five-year Strategic Plan is set to take the University College to even greater heights. Its key goals are to gain university title and research degree awarding powers by 2014, and – the biggie – to be one of the top five international specialist arts universities by 2017. Rector and CEO since 2009, Anne Carlisle is the strategy’s driving force. With her Irish accent, steely determination and contagious optimism, Anne encapsulates the boundless energy it must’ve taken to set up a successful publishing company alongside her own studies and work as an artist. “New students are A natural risk taker (which she attributes partly to growing up in Northern Ireland) and connector lucky to be joining one (being a middle child of eight), she’s a creative mind with acute business sense. “I apply creative thinking to business problems,” she tells me, of the most important which is exactly what she wants students to do. The core values that the Plan hinges around are and fastest growing Creative, Connected and Courageous. Courses run by industry-informed staff will connect students to the workplace and encourage industries in the them to set up their own businesses. world and need to “Students are joining one of the world’s most important and fastest growing industries and must come with their eyes and minds open,” come with their eyes she says. “They need to be brave, be willing to cross boundaries and to take a leap.” Anne herself and minds open. took a leap when she left her job as deputy vice chancellor of the University of Wales for the role at Falmouth. “I’d only been to Cornwall once, They need to be but when I arrived it was like seeing it from a helicopter, flying above this beautiful place with brave, be willing to an amazing coalescence of factors: one of the UK’s strongest creative hubs, intellectual capital, funding potential and a unitary authority which cross boundaries understands that the growth of the county relies on skilling-up key sectors.” and to take a leap.”

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /35 /38 University College Falmouth Brave New From superfast broadband to the imminent digital manufacturing revolution, Falmouth’s World collaborative research and innovation activities are set to make a significant impact on some of the grand challenges of our time – and they’d love you to get involved…

Log on to the AIR website and you can see it business people in a boardroom in New York. Photography for yourself… A bird’s eye view of Falmouth and Zooming out again, we see that they’re also being Penryn. Panning down across the estuary to watched on screen – by the people at Tremough. Jon Ross-Elliot the Tremough Campus, a gleaming granite, glass, Welcome to Falmouth’s new Academy for timber and steel building – complete with grass Innovation & Research (AIR). Illustration roof – bursts up from the earth. Inside, ethereal blue figures sit at computers, talk animatedly in This futuristic architect’s fly-through will be a break-out areas and even lie thinking on chaise- reality by the time you’re reading this magazine. Gemma Anderson longues in the huge open-plan workspace. The £9 million AIR building, set to officially open on Downstairs, in special rooms decked with 17 May 2012, will be the new home for Falmouth’s glass writeboards and large multimedia screens, research and business collaboration activities – and clusters of people brainstorm ideas. Panning they’re actively encouraging alumni and businesses out, we see that the whole room is being watched to get in touch and discuss how AIR can help them. on a large screen and discussed by a group of

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /39 “The £9 million AIR building will be the new home for Falmouth’s research and business collaboration activities – and they’re actively encouraging alumni and businesses to get in touch and discuss how AIR can help them.”

“AIR is the portal for business engagement with is set to become one of the five most connected University College Falmouth; the interface between places in the world, so this work will have a large- the industry and Falmouth’s academic capital scale, broad impact. We’ve already sponsored some and capability on many different levels,” says feasibility studies to explore what happens next – Philip Moore, the new pro rector for Research what possibilities will ultrafast broadband bring, & Innovation. “From design developments to with speeds of 300MB and higher?” intellectual property, knowledge transfer to exploring new market opportunities, AIR will be the external window for all of Falmouth’s research and Sandpit sessions innovation activity. Whether it’s individual PhDs (the building will be the permanent home for Falmouth’s established doctoral community) or international These and other questions (including “the digital research projects between multiple partners, manufacturing revolution that’s just around the AIR will be a vibrant and pioneering place where corner – the equivalent of desktop publishing interesting things happen all the time.” but in 3D” and designing new products with research students, nurses and occupational therapists for NHS Innovations) are already Large-scale impacts being explored through AIR’s ‘Sandpit service’. These facilitated creative problem-solving sessions bring researchers, business people and Much of this activity has already been taking stakeholders with a shared challenge or opportunity place at the University College for years, Jeremy together to generate solutions using a creative, Richards, head of Innovation, is quick to point out. fun but structured environment. They’ll also But the new AIR building will not only provide a help connect Cornish businesses internationally physical home and a single point of contact for – one recent event included delegates from organisations wanting to benefit from Falmouth’s Massachusetts Institute of Technology’s (MIT) expertise and specialist facilities; the Academy Fab Lab programme in Barcelona. also has an ambitious new agenda. “A key to the Sandpit is that you bring lots of people “AIR builds on Falmouth’s longstanding relationships from different disciplines into an area in order to with business – and we’ll continue to invite individual benefit from their many different points of view,” businesses to come to us with specific challenges explains Jeremy. “It’s based around divergent that will benefit their individual business,” says thinking, and convergent thinking to come to a Jeremy. “But it’s also about developing interventions solution. For example, think about care: we look at Echo of Leach tableware bowl that have larger-scale impacts. Focusing on two the challenge from the consultant’s point of view, key themes – sustainable design and the digital the nurse’s, the relative’s, the medical notes’ point Matt Tyas, Autonomatic/ Leach Pottery PhD student economy – AIR is the vehicle through which Falmouth of view and so on – really examining the whole issue is engaging with the big challenges and opportunities from different perspectives. It can spark off lots of of our time; challenges which are globally significant different ideas for solutions, but also gets people to but particularly pertinent to Cornwall. Superfast understand and empathise with the problem – as broadband, the ageing population and future well as revealing their motivations for solving it.” transport solutions, for example. We’re bringing the creativity of Falmouth and the sector that we The Sandpit process has already been well tested, work with to bring to bear on those big questions with Sandpits taking place with NHS Innovations, that demand multidisciplinary approaches.” Superfast Cornwall Labs, Pendennis Superyachts and more in the past year. But from May, the One example he gives is the significant work that Sandpits will have a high-specification bespoke has taken place with BT over the last 18 months in facility downstairs in the AIR building. Although developing the Superfast Cornwall Labs community both Philip and Jeremy are keen to emphasise that – which now encompasses over 100 organisations, the Sandpit service is about the thinking rather academics, businesses and policymakers. “We’re than the technology, an impressive suite of the Cultivating communities looking at how the creative sector collectively can latest equipment will be on hand – from glass make the most of superfast broadband – exploring writeboards and multimedia screens with direct the leading edge innovation agenda, from content to connectivity throughout the building, to virtual A recent AIR-led workshop communications to digital manufacturing. Cornwall Sandpits for delegates across the globe.

/38 University College Falmouth “The aim is to make it as inclusive and efficient as possible,” explains Philip. “Whether you’re dyslexic, or based on another continent, we want it to be as accessible as possible for all collaborators,” adds Jeremy. “The technology will also speed up the sharing of ideas – no more typing up notes from a flipchart and emailing a week later!” Added to which, Falmouth has some incredible facilities for prototyping. “If you’re trying to come up with a new product or service, the best thing to do is see it and try it – hold it in your hands,” says Jeremy. “On campus here, we can make almost anything – from our rapid prototyping machines to performance students who can prototype the experience.”

Nurturing enterprise

Right next door to AIR is another brand new building, the Tremough Innovation Centre (TIC), which opened in January 2012. Managed by the University of Plymouth, it houses around 70 businesses, including a mix of young start- ups and established organisations across the environmental, creative and media sectors. AIR and TIC are natural partners, as Jeremy explains: “To go into TIC, you essentially need a business – to be in a position where you can pay some rent and are operating as a business. What AIR will do is help graduates and new businesses to think about where the growing opportunities and markets are – maybe 12 or 24 months before The Sandpit room they move into TIC. They’ll be coming up with ideas and business opportunities that have a strong chance of success because they’ve been Architect’s impression of the specialist facility thoroughly researched and tested first.”

Graduates and alumni, whether they’re working for multinationals or running their own businesses Changing face in Cornwall, are invited to join the AIR community via its online platform, air.falmouth.ac.uk. “It’s a collaborative space and a great networking opportunity,” says Philip. “You can find out what’s going on, but also create communities, post content, comment on content and find out about As well as AIR and the Tremough Innovation events. If you’re in a creative business, and you’re not really sure what superfast broadband, for Centre, the Penryn Campus is the site of example, might be able to do for your business in the future, then you need to get in contact with us. We want to engage with growing and successful three other major new developments: businesses, to help them achieve their aims.”

Performance Centre The Exchange The Environment and air.falmouth.ac.uk Opened October 2010 Opening summer 2012 Sustainability Institute superfastcornwall.org Opening autumn 2012 autonomatic.org.uk This high-specification £19 A 2,554m2 expansion and million facility was purpose- enhancement of the Learning Owned by the University built to house the Performance Resource Centre, this state-of- of Exeter, the £30 million courses after the Dartington the-art facility is shared and ESI will put Cornwall at the College of Arts merger and jointly managed by Falmouth forefront of research into the relocation. It features specially and the University of Exeter. causes and consequences of designed studios for dance, It provides a range of vibrant environmental change and how acoustic music, amplified teaching and learning spaces to manage its effects. music, theatre and recording, (including a collaborative If you or your business has a particular as well as public performance lecture theatre), study areas, challenge you’d like to consider at a spaces and practice rooms for library collections, a Social bands and solo occupancy. Street (open 24 hours a day, Sandpit event, you can contact Jeremy seven days a week) and Richards on +44 (0)1326 370444 or ‘eddy’ spaces for small group learning and digital hubs. [email protected]

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /39 Flux Capacity

/4000 University College Falmouth The world is changing. New technology, approaches and attitudes keep everyone in a constant state of flux, dictating the way we create, communicate and work. Staying fresh and current in this ever-shifting landscape can be a challenge, but Falmouth is on hand to help. From creative leadership to skills development, refining your practice to challenging critical discourse, University College Falmouth’s postgraduate and professional qualifications give creative individuals the space, skills and know-how to stay ahead of the curve.

MBA Creative Leadership Master of Fine Arts (MFA) Continuing Professional Development

One of the few arts institutions to offer a bonafide, A new qualification starting in October 2012, In response to increasing demand, University top-quality business qualification, Falmouth Falmouth’s MFA is all about providing experienced College Falmouth is now offering a new range is different to traditional business schools and practitioners in art, design, media, performance of short, intensive, professionally-focused proud of it. By applying our creativity to the solid and writing with the opportunity to refine their courses for people who want to continue principles of a conventional business qualification, approach through postgraduate study. With an learning throughout their career. These courses we’ve built a unique MBA that will stand you apart. emphasis on practice-based inquiry and critical are designed in response to today’s rapidly Using creative techniques to teach you the vital discourse, you’ll engage in high-level dialogue evolving industries and tough business climate skills you need to perform a transformational with our talented and experienced academic – covering everything from professional media leadership role, we’ll support you to discover faculty so that with their support and tutelage practice to new technologies, business skills the methodologies, insight and approach that you’ll shape your artistic identity, sharpen the and communications. will elevate you to excel. quality of your output and become even more successful in your chosen career. The courses are carefully planned to be relevant The course is delivered by the country’s best to both your employment needs and those of your business and creative experts, with a suite of company/employers/clients, whether you’re in falmouth.ac.uk/mfa expertise in finance, strategy, marketing, HR full-time, part-time or freelance employment and organisational behaviour. Alongside their and wherever you live and work. knowledge, you’ll also be able to capitalise on Falmouth’s established partnerships with some Postgraduate study With a choice of short face-to-face workshops; of the world’s leading brands, connecting with online, credit-bearing courses delivered through outstanding creative entrepreneurs, as well as our innovative virtual learning environment; or From Curatorial Practice to Illustration, Creative our own leading international academics and blended study that combines the two, we’ve Advertising to International Journalism, our roster global business leaders across advertising, found an approach that will suit everyone, of postgraduate courses is far-reaching and the new media, fashion, performance, software drawing on our expertise across art, design, facilities, resources, networks and opportunities development, publishing and broadcasting. media, performance and writing to help you we offer make our programmes popular with embed new techniques and new ways of thinking students worldwide. Whether you’re a recent into your day-to-day work. falmouth.ac.uk/mba graduate interested in further study opportunities, or a practising professional keen to boost your skills and earning potential, our postgraduate falmouth.ac.uk/cpd courses can really help progress your career. Whether you’re looking to complete an MA, MPhil or PhD, our portfolio is continually updated to keep pace with changing practices in the professional and academic spheres.

falmouth.ac.uk/postgraduate

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /4/1 Written by Professional Writing graduate Jo Thomas – now Jo Thomas a successful freelance writer living in Falmouth – shares some news from the ground.

Giving the place a good name

UNTITLED is the new word in creative collaboration, offering a fresh take on art, design and writing for Falmouth students and locals. Through publications, exhibitions, pop-ups and events the team (changing from year to year as members graduate) turns the focus on new and established talent from Cornwall and beyond. Recent UNTITLED happenings include a cult cinema night at The Poly and zine launches with guest speakers Wandering Bears, Holly Wales and Robert Evans (Telegramme) from London- based OPEN studio, Swedish designer Amanda Ericsson and local design heroes Kathryn Tyler and Boex. Issue 3 was launched with a large- scale exhibition at new riverside art space The Fish Factory, a former scallop processors just off Greenbank that’s now home to galleries, artist studios and space for rehearsals and workshops.

untitledfalmouth.co.uk fishfactoryarts.com

/44 University College Falmouth Meeting the Queen (of Shops)

The Falmouth Business Improvement District (BID) is a not-for-profit scheme run and funded by town Under starter’s orders businesses to raise Falmouth’s profile and increase visitor numbers and spend. In late 2011, a delegation from Falmouth BID met politicians and government At the time of going to press, Olympics fans in advisers, as well as having a one-to-one to share Falmouth are gearing up to play their part in their ideas with high street tsar Mary Portas, as part the official countdown to London 2012. On 19 of the national retail strategy review. The BID is also May, the Olympic Torch Relay starts at Land’s funding a range of other town initiatives and giving a End and Falmouth is one of the first of over 1,000 boost to existing and new festivals, including a week- cities, towns and villages it will be visiting on long arts and literature festival planned for early its 70-day tour of the UK. September 2012. london2012.com/olympic-torch-relay falmouth.co.uk/media

Renew wave

The wide, blue expanse of Falmouth Bay is to become home to a wave energy ‘nursery’ test Opening time site, a major step in the creation of the pioneering South West Marine Energy Park. Falmouth Bay Test Site (FaB Test) will be a 2km2 area, between With new watering holes to suit all tastes springing three and five kilometres offshore and 20-50m up across Falmouth, seeking refreshment has underwater, where developers will be able to test never been so much fun. Loading, a retro gaming components or full-scale devices in a suitable café set up by Film graduate James Dance, offers wave environment within easy reach of excellent coffee, cocktails and consoles; while Dolly’s, above port facilities. the Falmouth Bookseller, is a civilised tea room by day and louche 1930s-inspired lounge bar by wavehub.co.uk night. At the top of the Old High Street, HAND Beer Bar – recently named as one of the Guardian’s top 10 bars and pubs for craft beer – is stocked with over 80 world beers, while its walls display rolling exhibitions by top illustrators from across the UK (including recent shows by Falmouth graduates Edward Tuckwell and Nick Radford).

drinkrelaxplay.co.uk dollysbar.co.uk facebook.com/HandBeerBarUK

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /45 One Year On at New Designers 27–30 June and 4–7 July 2012 Part of the UK’s most significant design graduate event, One Year On showcases the creations of 50 young designers who’ve established new On Our Radar businesses or studios in the last 12 months. For the second year running, it’s curated by Falmouth 3D Design graduate Jethro Macey and features Falmouth grads Felix McCormack and Mirjana Smith with others to be confirmed.

Journalism graduate Ben Perks rounds up newdesigners.com an exciting array of events, music, books and visual treats – which all just happen to have a Falmouth connection…

Written by Events

Ben Perks The World Shakespeare Festival 19 May–8 July 2012 The biggest celebration of Shakespeare ever staged, with almost 70 productions at venues across the Work by Felix McCormack UK. The iconic Roundhouse, where Theatre graduate Marcus Davey is CEO and artistic director, celebrates Earthfall presents: Chelsea Hotel the festival with new takes on the bard’s masterpieces Autumn 2012 – including an exciting circus/multimedia piece Mesmerising contemporary dance company from Brazilian company BufoMecânica and a fresh Earthfall’s new production will unearth the production by teenage performers. humour, poetry and drama associated with the iconic Chelsea Hotel – where Dylan Thomas spent roundhouse.org.uk his last hours and famous residents included Bob Dylan, Jack Kerouac, Leonard Cohen and Janis Joplin. This new piece, produced by the award- winning production company founded by Dance and Drama graduate Jim Ennis, promises to evoke and excite with its story spanning several decades.

earthfall.org.uk

Do you have recent or upcoming creative work you’d like to see featured in the next issue? The Comedy of Errors. Email [email protected] Photo by Keith Pattison

/44 University College Falmouth Music Books On screen

MaJiKer House of Bones Knight Night Game of Thrones Season 2 Described as “modern, unusual, unique, abstract by Owen Davey In a welcome return to our screens, Emmy award- and compelling” (the Sunday Times), Majiker’s Illustration graduate winning TV series Game of Thrones, starring Sean latest album The House of Bones caused quite a Owen Davey’s debut Bean, lights up Sky Atlantic once again in 2012, stir on its release last year. Inspired by haunted children’s book Foxly’s after its huge success both UK and stateside in 2011 house films of the 1940s, Majiker’s attention Feast received a (Film graduate Frank Biffa worked as third assistant to detail, fragile vocals and spidery melodies Macmillan Book Prize director on the show). With a dark, compelling beautifully bridge the divide between modern Award – so his follow storyline set in a fantasy world where sparring songwriting and classical music. What with up Knight Night held royal families, political intrigue, dragons and peril critics’ positive response to the album, his award- high expectations. are commonplace, this is a series not to miss. winning work with French singer Camille and his And it didn’t disappoint. appearance on Later… With Jools Holland, it’s safe Published in 2011, the to say Music graduate Matt Kerr’s (aka Majiker) finely crafted illustrations and charming tale of hungertv.com star is in ascendance. Knight Night track the adventures of a little boy Hunger TV is the online incarnation of British as going to bed turns into a great adventure. art innovator Rankin’s newest magazine creation. Video interviews and fashion films focus on those majiker.com who represent groundbreaking and original self- owendavey.com expression in the world of art and culture, with recent features on actor Rhys Ifans, songwriter Sky Ferreira, Terence Stamp and Erin O’Connor. Infinite Sky by Chelsey Flood Film graduate Josh Cooper is a film assistant for Rising literary talent and English graduate Chelsey Rankin, collaborating on projects for Hunger’s Flood’s debut novel Infinite Sky (Simon & Schuster) print and online content. hits the bookstands next year, eagerly anticipated on the Young Adult book circuit. Telling the story of 14-year-old Iris Dancy and spanning a single summer holiday, the novel hones in on how Iris handles six weeks which see her mum leaving home on a pilgrimage, bare-knuckle-fighting Irish travellers moving into the family’s paddock, and her life changing forever. Frootful Colours A Jazz FM Album of the Week, Frootful’s Colours cjflood.blogspot.com takes R&B, jazz and soul and melds them together with a deft funk-laced Lunchtime energy. “A varied display by Rebecca Cobb of styles from early-1960s This is a beautifully R&B soul, to be-bop, to illustrated story of one funk, to 1960s soul-jazz, and even a bit of skinhead little girl’s lunch with a reggae” (Blues & Soul magazine), this harmonious hungry crocodile, bear dancefloor medley of genres is constructed in a way and wolf. Its creator, alexturvey.com only Frootful (aka Illustration graduate Nick Radford) Illustration graduate Dive into the darkly innovative world of this knows how. “Sounds fantastic – a superb contribution” Rebecca Cobb, was acclaimed designer and director, feast on his (John Kennedy, XFM). nominated for the 2012 convention-twisting music videos for clients CILIP Kate Greenaway including Ash, Bright Eyes, Daisy Lowe and Medal for her debut book frootful.co.uk Shakira, and explore his evocatively visceral Missing Mummy and her illustrations also featured in creations for mega-brands such as Levi’s and Helen Dunmore’s The Island. Rebecca’s collaborations Nike. Graphic Design graduate Alex Turvey has with Richard Curtis (The Empty Stocking) and Julia North Sea Radio been described by the Independent as one of Donaldson (The Paper Dolls) are out in late 2012. Orchestra I A Moon the 15 “creatives who will define the future of The perplexingly brilliant the arts in Britain” and he’s even sat on the jury husband and wife duo that rebeccacobb.co.uk for the prestigious D&AD Awards. leads North Sea Radio Orchestra have been injecting classical romance The Meadow by Barny Wilczak songs with progressive This photographic treat charts the finer visual folk influences since delights of Britain’s traditional hay meadows their eponymous debut album in 2006. Released last throughout the seasons. Photography graduate year, their third album, I A Moon, sidelines previously Barny is now an award-winning natural history and favoured old poets for self-penned lyrics that nature photographer, who takes a photojournalism capture NSRO’s traditional English folk and classical approach to conservation stories. This beautiful influences perfectly. Sharron Fortnam’s light, ethereal book of images captures hundreds of plant species vocals are matched only by Music graduate Craig and mesmeric mixtures of colour, interspersed with Fortnam’s haunting melodies, in a record that leaves tumbling butterflies, stooping dragonflies and flights all who listen thinking just a little bit deeper. of birds. A delightful slice of pastoral escapism. nsro.co.uk wilczakphotography.co.uk

Scratch #Issue one Visit falmouth.ac.uk Follow us @ucfalmouth /45 Dispatches Falmouth news from around the world…

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1 Director of photography Morgan Lowndes 4 Now CEO at MiniTV in Norway, Broadcasting (a Falmouth Photography graduate) recently graduate Gunnar Garfors is also president of returned from shooting a new documentary in the International DMB Advancement Group (IDAG), Haiti, Haiti’s Brilliant Corners. Closer to home, a non-profit organisation that promotes, facilitates he’s directed the film coverage of the Eden and coordinates DMB initiatives around the world. Sessions for the last two years, including He was recently at the Mobile World Congress Primal Scream, The Flaming Lips and Fleet in Barcelona. Foxes amongst many others. theidag.org / minitv.no morganlowndes.com 5 Originally from Germany, International 2 Multimedia Broadcast Journalism graduate Journalism graduate Anne Gonschorek is Maria Byrne works at BBC News in Washington, now a video producer in Beijing at China Radio producing TV and radio packages for the main International – the only overseas broadcaster BBC news outlets including the News Channel, in the People’s Republic of China. BBC World, Radio 4 and the World Service. english.cri.cn bbc.co.uk/news/world/us_and_canada/ 6 Working with local governments and NGOs, 3 Photography graduate Jenny Brough worked London-based Choreography graduate Beatrice as creative director on her first fashion film, Hasta Jarvis has travelled from Gaza to Derry, Bucharest La Muerta, which successfully won an award at the to Berlin, making case studies for her PhD ‘The La Jolla Fashion Film Festival in California. She Choreographic Apparatus: New Methodologies was also recently chosen by Rankin as one of four in Conflict Resolution’. up-and-coming photographers of the moment. beatricejarvis.com jennybrough.co.uk

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7 Exploring the relationship between mobile 8 Currently living in Sydney, Australia, Illustration 9 Creative Advertising graduate Adarsha communication technology and international graduate Ben Mounsey now works on editorial, Deshbhratar is now a creative copywriter development, recent Multimedia Broadcast advertising, motion, apparel, character design and a social media consultant at Ogilvy & Journalism graduate Clare Salisbury travelled to and more for clients including GQ, Cartoon Mather in Mumbai. Ethiopia and Kenya last summer. She’s since won Network, Wired magazine, ITV and Bacardi. a BJTC award for her radio documentary and been ogilvy.com interviewed by National Geographic Weekend. benmounsey.com aidtwenty.wordpress.com

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/50 University College Falmouth Support from Europe Editorial Team

Falmouth has benefitted from over a decade of Editor and Alumni Relations Coordinator EU funding. The European Regional Development Sally Wills-Heath: University College Falmouth Fund (ERDF) has been a major contributor to our infrastructure, resulting in leading-edge facilities and UCF’s outward looking profile. Editor Chris Harrison: University College Falmouth

European funding through the European Social Fund has allowed us to develop a highly successful Managing Editors work placement programme – over 1,000 Stranger Collective: stranger-collective.com placements since 2002. The same fund has now enabled us to offer research studentships and MA bursaries. Whilst at the tip of the country, Design our positioning is second to none thanks to the Nixon: nixondesign.com confidence of our investors and our dynamic, ambitious growth. Contributing writers Contributing Luke Richards P06-11 photographers Katie Tregidden P12-17 Artur Tixiliski Cover Luke Friend P20-23 Dan Cainey P20-23 Hayley Spurway P33-35 Mark Leary P21 Jo Thomas P42-43 Neil Barth P22 Ben Perks P44-45 Ashley Grainger P22 Aleksandra Karpowicz P23 Contributing illustrators Oliver Rudkin P30 Sarah Copson P6-11 Toby Adamson P31 Max Hadley P25 Jon Ross-Elliot P36-39 Gemma Anderson P36-39 Keith Pattison P44

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