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Media the Filipino Culture Game in Toronto Is on Fire

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Media the Filipino Culture Game in Toronto Is on Fire 12th AUGUST 10 - 13, 2017 | TORONTO, ON | DANIELS SPECTRUM #kulturaTO @kulturaTO /kulturaTO www.kultura.ca kultura filipino arts festival is presented by kapisanan philippine centre for arts & culture 2015 Arts For 2013 NEPMCC Award 2012 Global Mensch of the Youth Award Outstanding work in Culture Bayaning Pilipino Week Nov 2013 Finalist Community Arts Award Recipient Canada Kapisanan Philippine Centre for Arts & Culture is a youth-led, multiple award-winning, charitable community organization based in Toronto. We create a brave space for Filipino-Canadian youth, both second generation and newcomers, to overcome multiple barriers that prevent them from meaningful engagement in society. At Kapisanan, youth activate their creativity to explore identity, fostering pride and self-confidence, inspiring and empowering them to realize their full potential. Energized by cultural pride and a progressive outlook on the Filipino- about kultura Canadian experience, Kultura Filipino Arts Festival has captivated the broader Toronto public for a decade with its innovative programming of live performances, traditional and modern cuisine, curated interactive art installations and a bustling marketplace. audience & impact 2016’s audience numbers KULTURA FANS at the finale: 18-34 6,000+ years old are 70% are of Filipino descent 8,000+ 54% 42% attendees expected over 4 days FACEBOOK REACH POST-SECONDARY EDUCATED 12,000+ impressions week of KULTURA (2016) ONLINE, BROADCAST AND PRINT MEDIA 13,900,000+ Influential, tech savvy, and at the impressions (July and August 2016) forefront of Toronto’s culture E-NEWSLETTER WEBSITE DATABASE 3,100+ 1,200 unique monthly hits benefits Title Presenting Festival Organizational Partner Number of Partners 1 5 - - Investment $15,000 $7,000 $3,000 $1,500 ONLINE: Website Partners Section / Monthly E-Newsletter - Logo Extra Large Large Medium Special Section Twitter (w/ specific handle) - Mention a10x a5x a2x a2x Facebook Mention (w/logo or other relevant image) a 10x a5x a2x a2x Instagram Mention (w/logo or other relevant image) a 3x a 2x a1x - Blog Feature + Facebook Rollout + Logo + Link a - - - Post-event promotional video + Logo + On-site Presence aTop Billing - - - PRINT: KULTURA Festival Pocket Guide (1000) Top Billing Large Medium Special Section KULTURA Poster (250) Top Billing Large Medium Medium Kain Kalye Passports (of food tickets) (500) Top Billing Large Medium - ON SITE: Logo on all event signage a a a - Verbal acknowledgement througout Festival Events aALL Events aALL Events aSelect Events - Option to share promotional material (print) at KAPISANAN organizational booth at a a a - Daniels Spectrum (on Festival Finale, August 13th) Speaking Opportunity on the KULTURA Live! Stage (on Festival Finale, August 13th) a - - - Brand Activation - 10’x10’ Tent at Daniels Spectrum (on Festival Finale, August 13th) a - - - GENERAL: Invitation to Ticketed Event a3 Pairs a2 Pairs - - Industry Exclusivity a - - - media Breakfast Television CTV News The Morning Show (Global) Canada AM (CTV) August 5, 2016 August 7, 2016 August 7, 2015 August 4, 2015 Viewership: 1,750,000 Reach: 1,672,300 Viewership: 564,000 Viewership : 970,500 Metro News Toronto CP24 Breakfast Breakfast Television Toronto Star August 8, 2014 August 9, 2014 August 7, 2014 August 8, 2014 Daily Readership: 1,858,00 Viewership: 203,000 Viewership: 953,000 Readership : 1,522,200 Monthly Unique Visits Online: 277,17 1 Monthly Unique Visits Online: 250,000 Monthly Online Unique Visits: 3,300,000 The Filipino culture game in Toronto is on fire. — BlogTO events & venues THURSDAY, AUGUST 10 1 Daniels Spectrum Hallway Galleries 585 Dundas Street East KULTURA Opening Night! Presenting the opening reception of the CLUTCH & NAV Annual Final Exhibit. Clutch and Navigation are Ka- pisanan’s flagship arts mentorship and Filipino cultural immersion pro- grams for Filipino-Canadian youth. The exhibit will run for two weeks. (Opening Reception 7-12pm / FREE) FRIDAY, AUGUST 11 2 OCAD University 100 McCaul Street Filipino-Canadian Film Screening A selection of short films produced by young, emerging Filipino-Canadian filmmakers.(8pm / $10-$15) SATURDAY, AUGUST 12 3 Artscape Youngplace (Venue TBA) Tales from the Flipside Kapisanan’s long-time community partner, Carlos Bulosan Theatre, presents a play reading of new works written by a new generation of voices. (7pm / FREE) 1 2 3 the finale at artscape daniels spectrum! ON SUNDAY, AUGUST 13 585 Dundas Street East (12-7pm / FREE) Kain Kalye: Filipino Street Eats Competition Sample traditional and fusion regional Filipino street food from the 7,100 island archipelago made by Toronto’s finest Filipino chefs. KULTURA Marketplace Features a curated selection of Toronto’s most vibrant and innovative Filipino-Canadian artisans, craftspeople, and entrepreneurs. KULTURA Live! Stage Live performances of the best of Toronto’s Filipino-Canadian musicians, dancers, and spoken word poets. BAHALA NA KULTURA continues its cultural exchange with FringeMNL to present an art battle featuring a curated line-up of multi-disciplinary Filipino-Canadian artists. ABOUT DANIELS SPECTRUM Daniels Spectrum (DS) is an award-winning community cultural hub in Toronto. Since opening in 2012, this colourful facility has become a beacon for arts and cultural, community and private events, and it is a home to many outstanding arts-based and community-focused organizations. Each year, DS hosts tens of thousands of visitors and hundreds of arts and cultural events. It recently won the Urban Land Institute Global Award for Excellence (2016). Thank You For Your Time! To discuss making your brand a part of KULTURA 2017 (Aug 10-13), please contact: Nicole Cajucom: [email protected] | 416. 516. 1559 ext. 5703 #kulturaTO @kulturaTO /kulturaTO www.kultura.ca an Ontario government agency un organisme du gouvernement de l’Ontario.
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