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TheThe SparklersSparklers A report on star couples by the Indian Institute of Human Brands How do you define a power couple?

This report on couple brands addresses the issue across multiple facets

ndia as a society was late in discovering It is a no-brainer that the stakes in the power of its couples. But when it choosing the right brand ambassador were Icame under the spotlight, the term was never much higher. If you are among the on steroids with many vying for the title. marketers who’s choosing multiple brand Four years back, there was even a ambassadors, or star couples, then there reality TV show in by the same is inadequate research to convincingly name. That many of the participants in know if you have put your money on the that show would only fit into the league right set of ambassadors. of ‘wannabe’ power couples, is a different It’s this yawning gap that The Sparklers matter altogether. report aims to address. There have been innumerable blogs This report on couple brands addresses and articles on how to spot the early the issue across multiple facets. Who are signs of the blooming of power couples. the most powerful couple brands in India? However, power couples as a term, is now Are they the usual suspects? Are there any adequately commoditized. hidden surprises? When you choose a star Hence, we at couple, do they pack double the punch? the - And if they fail, does your brand stand to based Indian lose twice as much? Institute The report calibrates India’s most of Human recalled ‘The Sparklers’ over multiple Brands (IIHB), attributes covering Image, Personality spearheaded and Human factors. In the pages that by advertising follow we trace the evolution of The veteran Dr. Sparklers in India. Who gets the maximum Sandeep endorsements? Who figures higher in Goyal, who our trademarked scoring patterns? And has published if there’s any uncertainty, whether your his thesis on the subject, ‘Celebrities as brand has made the right choice of Human Brands’ , chose to refer to this celebrity couple, by the time you finish shining set of celebrated couples as The reading the next few pages, we would Sparklers. have hopefully put many of your doubts Our inaugural report on The Sparklers to rest. focuses on the aspect of getting maximum May the glitter of The Sparklers rub off return on your marketing dollar by on your brands as well! choosing the right power couple for your brand. —Editor

2 t was during the FIFA World Cup 2006 that David Beckham and The IVictoria Caroline Adams also known as Posh Spice, were a toast of the celebrity circuit. With media coverage of the World Cup including the wives Sparklers and girlfriends (WAGS, as it was called) of the stars, David and Victoria Beckham became the original power couple for that could Indian celebrities to take cues from. could actually have given India its own power couple(s) way way back in the 1960/1970s but the couples have been … somehow did not have the sustaining power. When married If we trace the evolution of , they could have been the power couples, strangely the first amongst India’s power couples. But Dilip Kumar’s career was by then concept came into Indian almost over and Saira really wasn’t conscience through the medium of sports (not Bol- lywood as many would want to believe). And it was not through , a sport that’s heavily followed in India, but its lesser cousin, soccer.

3 an ‘A’ grader in her own independent right. and could have been a genuine power couple but then Nargis just renounced the movies after she married; and Sunil Dutt became an actor of repute, and then a respected politician only much later. and could have worn the power couple crown in 1973, but their marriage was not a very successful or enduring one. When and Jaya Bhaduri tied the knot, Jaya was actually the better-known half of the couple. As Amitabh carved a dominant position in Indian cinema, Jaya however faded into domesticity, never letting the power couple tag become a reality. When Indian cinema’s heart-throb married the Indian Mansoor Ali , they together had just the right credentials to become a power couple: he was a right royal , and the youngest ever captain of the Indian cricket team and she was the first actress to have posed in a , breaking the taboos of that time. But by the time the two were married in 1969, Pataudi had started to fade out from cricket. Also, as a couple, the two were very low- profile, preferring to stay away from the glare especially once Sharmila quit the movies for motherhood, and more. The marriage of and could have given us a genuine power couple but post marriage they were hardly seen together in public. Rishi and Neetu were young, buzzy, successful and popular when they got married: all the right ingredients for a power alliance but the marriage was very rocky in the initial years, never allowing them to build a public profile of togetherness. Rishi’s brother too married actress but frankly both of them were ‘B’ listers and in any case their marriage too kind of went bust over time. So no luck there.

4 Back to cricket. Thirteen years down the line, today in 2019, most Indian sports stars have their work cut out. According to researchers at the School of Marketing, Cricket tops the list of sports that are most dependent on endorsements at 81 per cent. Tennis at 78 per cent and Golf at 75 per cent follow closely. While Indian sports stars While Dhoni and might be great as individual performers, how well do they his wife Sakshi have perform as a team (in this case, the team consists only of been a part of Colgate’s their better half ). Cricket is beset with enough and more examples of those latest version of Andar who did come with some promise of shine, but did not Se Strong campaign, it quite sparkle. certainly does not take and wife Marshneil were pretty well them any higher on the known together as a couple when he was at his peak in the pecking order 70s. But she had no independent credentials, and did not really add to his persona as one of India’s finest cricketers. While MS Dhoni topped the charts in the endorsement

5 Or even take the ‘God’ of cricket, . Sachin and his wife could have been Cricket’s original first couple, but Anjali did not quite break into the league despite her own independ- ent credentials as a doctor.

earnings for many years, one cannot say that the better Singh, her career in films did not quite ever take off. halves of Indian cricketers (with Virushka being one strong Something similar could be said about Hazel Keech who exception) added to their brand power in any ways. married and later adopted the name of While Dhoni and his wife Sakshi have been a part of Gurbasant Kaur. Or take the case of Sagarika Ghatge who Colgate’s latest version of Andar Se Strong campaign, it married . Sagarika’s first film Chak De India certainly does not take them any higher on the pecking was a landmark hit and did give her an extended stay under order of ‘The Sparklers’. In fact, the role played by Sakshi the spotlight. However, she has not been able to exude the could even be responsible for taking some sparkle away staying power as a sparkler in her subsequent films. from MS Dhoni in cases like the group. Again and his wife Mayanti Langer could be In March 2019, Dhoni sued the promoters of real estate a celebrity couple with some gloss, but not enough sparkle. group Amrapali for non-payment of brand endorsement Same applies to and his squash-champion fees. However, in the Amrapali case, Dhoni’s involvement wife, Dipika Pallikal. Just not well known enough together. with the disgraced builder was not merely that of a brand The other couple who showed a lot of promise but ambassador, much as he may have claimed in media fizzled out are and her husband cricketer as part of his innocence act. Dhoni’s wife Sakshi was a Shoaib Malik. Their sparkling status is restricted largely director at Amrapali Mahi Developers Private Limited and to where an endorsement for Nestle Everyday this firm was involved in running a hospital and a charity in won them a lot of mind-space. But their appeal in India Dhoni’s home state . Sakshi remained a director remains limited. of this entity well after Dhoni quit as Amrapali’s brand Among other sports one power couple that could have ambassador. been sparkling are Golfer Jyoti Randhawa and his actor Mohd Azharuddin and Sangeeta Bijlani did hit the upper wife . Again, a lack of sustained success circuits for a while as a couple but his getting mired in the in their respective fields is their undoing. And they are no match-fixing controversy killed any possibilities of their longer together any way. Much the same story applies to becoming an aspirational power couple. Mahesh Bhupati-Lara and -Rhea Pillai Another possibility for becoming a power couple could … a bit of social buzz but no staying power. have been and his actress wife, Geeta It’s that consistency which puts and Anushka Basra. While Basra did have a career as an actress much Sharma several cuts above the rest. before she dated and subsequently married Harbhajan

6 e compare here six leading Celebrity couples couples from the business Wof entertainment and sports and analyse them on a rigorous list of 25 parameters. The results will help business leaders, marketers, brand consultants and even those with an academic interest in human SPARKLE brands with a better understanding of the strengths and weaknesses of these six couples. Next time, you plan to sign-up one of these couples to endorse your brand, this study could be a handy FOR reference guide. BRANDS

7 Study of Power Couples

Respondent Profile Summary Age Sample size: 489 Respondents 18 - 25 years 24% 26 - 35 years 27% 36 - 45 years 29% 52% 48% 46 - 55 years 14% Male Female 56+years 6%

Virat + Anushka Deepika + Ranveer Akshay + Twinkle Ranbir + Alia Saif + Kareena Abhi + Ash

Trustworthy MFEO Respected 90 Dynamic Like us 80

Best Brand 70 Fun 60

Progressive 50 Disinctive 40

30 High Quality Traditional 20 10 Up-to-Date Authentic 0

Traditional

Straight Forward Innovative Up-to-Date

Outdoorsy Loved by All

Stylish Charming

Different Successful

Unique Arrogant Prestigious Reliable 8 Virat + Anushka Virushka – The power play

According to the Forbes India magazine’s Trustworthy MFEO Respected Celebrity 100 list of 2018, Virat Kohli stands 90 Like us second to only with earnings of 80 Dynamic INR 228.09 crore; is at 16th Best Brand 70 Fun with INR 45.83 crore making her the third 60 highest-paid female actor in the country. But Progressive 50 Disinctive Virushka as a combined force are yet to make a 40 30 huge splash on the endorsement space. While Traditional High Quality 20 Myntra and Google Duo were the latest to sign Up-to-Date 10 Authentic on this duo, their earlier brand associations 0 have been in businesses as diverse as fashion brand Manyavar Mohey to Shyam Steel. The Straight Forward Innovative couple scores the highest on the ‘Made For Each Other’ (MFEO) parameter in this study. Outdoorsy Loved by All

Stylish Charming

Different Successful Unique Arrogant Prestigious Reliable

Ranbir-Alia – The new star couple in the orbit

Flipkart is the only brand to have brought the both of them together, but the couple show a lot of promise and rank highly on parameters that range from being seen as current, stylish, unique, prestigious and charming. However, the couple brand takes a knock on parameters Ranbir + Alia like trustworthy and reliability that might be a dampener when it comes to endorsing brands Trustworthy in a space like financial services, where these MFEO Respected 90 parameters play a huge role. It’s probably Ranbir Like us Dynamic 80 Kapoor’s playboy image that drags down the Best Brand 70 Fun couple’s rating on these fronts, as the couple scores 60 low on the parameter of being ‘respected’ too. Progressive 50 Disinctive 40 Traditional 30 High Quality 20 Up-to-Date 10 Authentic 0 Straight Innovative Forward

Outdoorsy Loved by All

Stylish Charming

Different Successful Unique Arrogant Prestigious Reliable 9 Saif + Kareena Saifeena – Travelling into time

Trustworthy While AirBnB and VIP have been two of the MFEO Respected 80 larger brands that chose the couple, it’s not Like us Dynamic 70 hard to see why. They are seen as up-to-date Best Brand 60 Fun and prestigious. But on the flipside, this couple 50 is also seen as arrogant and score the least Progressive Disinctive 40 among the six couples featured in this chapter 30 on the parameter of ‘trustworthy’. The other Traditional High Quality 20 factor that they score lower is on ‘reliability’ 10 Up-to-Date Authentic probably to do with the mixed fortunes that 0 has experienced in the film industry. Straight Forward Innovative

Outdoorsy Loved by All

Stylish Charming

Different Successful Unique Arrogant Prestigious Reliable

Akshay and Twinkle– Sparkle and shine

She quit films and decided to take up a career in design and writing. But this has proved to be a masterstroke of sorts, just like her husband who made an effortless shift from action movies to comedy and is now working towards projecting a son-of-the-soil image in films Akshay + Twinkle and off-screen. This couple is however a surprise package as most brands from cooking oils to Trustworthy jewellery seem to take a liking for the duo. The MFEO 90 Respected couple score high on parameters like being made Like us 80 Dynamic for each other or being up-to-date, charming and Best Brand 70 Fun progressive. Negative marks, if any, come in the 60 space of being ‘trustworthy’. Progressive 50 Disinctive 40 Traditional 30 High Quality 20 10 Up-to-Date Authentic 0

Straight Forward Innovative

Outdoorsy Loved by All

Stylish Charming

Different Successful Unique Arrogant Prestigious Reliable

10 Deep-Veer – Scoring high Deepika + Ranveer

If there were full marks for being MFEO or Trustworthy being LBA (that’s loved by all), this pair could Respected MFEO 90 top the class. With an overall above aver- Like us 80 Dynamic age score across all parameters and a below Best Brand 70 Fun average rating in arrogant (showing a lack of 60 arrogance) all builds up well for this couple. Progressive 50 Disinctive However, on the topic of endorsements, they 40 never endorsed a single brand together till Traditional 30 High Quality they got married. In fact, they have the unique 20 10 distinction of endorsing rival brands across Up-to-Date Authentic 0 multiple categories. It’s only post marriage that they were seen together in their first ad for the Straight Forward Innovative Lloyd range of consumer durables. One could say their journey has just begun, in life, and in Outdoorsy Loved by All endorsements. Stylish Charming

Different Successful Unique Arrogant Prestigious Reliable

Abhi-Ash – Off colour

While it starts like a perfect story for this couple with consistently high marks across parameters ranging from ‘straight forward’, ‘up-to-date’ and ‘traditional’ like in the movies, there is a twist in the tale. With Abhi + Ash very few endorsements to back like TTK Prestige cookers being one of them, this Trustworthy set loses its sparkle and slides down across MFEO Respected 80 most parameters with the decline most Like us Dynamic 70 visible in areas like ‘reliability’ and ‘trust- Best Brand 60 Fun worthiness’. 50 Progressive Disinctive 40 30 Traditional High Quality 20 10 Up-to-Date Authentic 0

Straight Forward Innovative

Outdoorsy Loved by All

Stylish Charming

Different Successful Unique Arrogant Prestigious Reliable

11 Brand Attributes That Count

Virat + Anushka Saif + Kareena Akshay + Twinkle Ranbir + Alia Deepika + Ranveer Abhi + Ash

80 90 72 70 79 78 70 65 80 74 70 60 55 62 60 50 52 50 40 36 33 40 38 30 30 20 20

10 10

0 0

Trustworthy Respected

80 80 74 76 71 70 70 72 70 66 64 70 62 60 60 57 60 52 50 50

40 40

30 30

20 20

10 10

0 0

Dynamic Fun

76 90 74 74 80 78 77 78 77 70 72 70 72 71 71 62 60 70 50 68 66 40 66 65 30

64 20

62 10

60 0

Distinctive High Quality 12 Brand Attributes That Matter

Virat + Anushka Saif + Kareena Akshay + Twinkle Ranbir + Alia Deepika + Ranveer Abhi + Ash

82 90 82 80 82 80 80 80 70 72 78 70 78 60 60 76 75 75 50

74 40 72 72 30 72 20 70 10

68 0

Authentic Innovative

100 90 84 90 85 86 79 80 82 80 80 80 75 69 70 65 70 64 58 60 60 50 50 40 40

30 30

20 20

10 10

0 0

Loved by All Charming

90 80 82 90 80 76 76 81 77 80 74 72 70 65 65 70 66 62 60 60 50 50

40 40

30 30

20 20

10 10

0 0

Successful Arrogant

13 Brand Attributes That Differentiate

Virat + Anushka Saif + Kareena Akshay + Twinkle Ranbir + Alia Deepika + Ranveer Abhi + Ash

85 80 74 72 82 82 69 81 81 70 65 80 63 80 60 51 50 75

40

70 69 30

20 65 10

0 60

Reliable Prestigious

90 78 82 81 81 80 74 80 72 71 80 79 70 65 62 78 60 76 76 50 74 40 72 30 72

20 70

10 68

0 66

Unique Different

77 90 79 76 80 75 76 72 69 72 75 70 75 62 60 74 74 74 50 73 73 40 72 30 72 20 71 10

70 0

Stylish Outdoorsy 14 Brand Attributes That Embellish

Virat + Anushka Saif + Kareena Akshay + Twinkle Ranbir + Alia Deepika + Ranveer Abhi + Ash

90 80 80 79 80 78 75 78 78 70 78 70 62 60 76 75 50 74 40 72 30 72 20 70 70 70 10 68 0

Progressive 66

64

90 79 80 74 Straight Forward 72 68 70 62 65 60 82 50 80 80 40 78 78 78 77 30 76 20 76

10 74 0 72 Like Us 70 70

68 90 80 82 80 75 66 70 74 70 64 60 60 50 40 Up-to-Date 30 20 74 10 72 0 72 Best Brand 70 70 68 68

66 65 100 90 88 86 90 80 64 62 80 75 62 70 60 61 60 60 50 58

40 56 30 54 20 10 0 MFEO Traditional

15 One view of the Top 3

Virat + Anushka Ranbir + Alia Deepika + Ranveer

Trustworthy Reliable

Respected Prestigious

Unique Dynamic

Fun Different

Stylish Disinctive

Outdoorsy High Quality Straight Forward Authentic Up-to-Date Innovative Traditional

Loved by All Progressive

Charming Best Brand

Successful Like Us

Arrogant MFEO

0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 70 80 90 100

16 Survey on Romantic Couples

Data Collection Respondent Profile Age Method: Online Summary survey, number 18 - 25 years 15% of respondents: 60% 26 - 35 years 20% 3802 36 - 45 years 11% Data collection 46 - 55 years 39% Gender period: Last 56 - 65 years 14% week of May 66 - 75 years 1% 2019 40%

Love Aaj Kal: Romantic Couples of Bollywood

n May, 2019, the IIHB team conducted an interesting were from the 46-55 age group. research on famous screen couples … with - The top couple of the ’50s was Raj Kapoor and Nargis, INargis the oldest favourites and Ranbir-Deepika, who were voted number one by 46% of the respondents. topping the rankings for the most popular Bollywood Another 18% rated them as number two and 24% as couple in the current decade. - and rank three, taking their aggregate score to 86%. The duo Amitabh Bachchan- too came out on tops in their worked together in 16 films, including Barsaat (1949), decades, with Amitabh- being a second hit Awara (1951) and (1955). pairing for Big B. The runners-up were and Dilip Kumar, who Old is gold when it comes to Bollywood romances, or received an aggregate vote (across ranks one to three) of so our survey would have us believe. 95%. However, only 18% of the respondents rated them We surveyed 3,802 respondents, this summer, about at the top, putting them in second place overall because their favourite on-screen couples in Hindi cinema, rank one scores were valued higher than ranks two and literally taking them on a nostalgia trip. The pairing of Raj three. In third place were and Waheeda Kapoor and Nargis received the most votes, followed by , with an aggregate score of 77%. Shah Rukh Khan and Kajol, and then Amitabh Bachchan In the ’60s, and came out and Rekha. on top, with an aggregate of 70%. Their films together The survey was conducted online. The respondents include (1957), (1959) and were asked to choose their favourite couple from each (1960). In second and third place decade, starting from the 1950s. Respondents who were respectively were Dev Anand and Madhubala (63%) and not familiar with the films of a certain decade did not vote Dev Anand and (46%). for that time period. The largest number of respondents Amitabh Bachchan and Rekha topped the list in the

17 ’70s, with 56% respondents putting them in the number and (1998). and Juhi one spot. Their aggregate score across ranks one to Chawla were in second place, with 79%, followed by three was 78%. Their joint projects include Do Anjaane Salman Khan and (50%). (1976), Mr Natwarlal (1979) and Silsila (1981). Leading the pack for the 2000s were In second place were Hema Malini and Dharmendra, and , who worked together on such films with 21% rank one votes and 79% aggregate votes. as (2010) and (2007). They Rajesh Khanna and Sharmila Tagore came third, with received 51% of the aggregate votes, followed by real-life 44% aggregate votes. couple and Kajol (41%). and Bachchan also topped the ’80s, this time for his films were in third place, with 40% with Parveen Babi. The duo received an aggregate score of the votes. of 73%, followed by and (68%) For the ongoing decade, and Ranbir and and (64%). Kapoor topped the list with a 75% aggregate, followed Bachchan and Babi were seen together in Deewar by Padukone and real-life husband (74%). (1975), Do Aur Do Paanch (1980) and Shaan (1980). and came third, with 49% of The list for the ’90s was led by Shah Rukh Khan and the votes. Padukone and Kapoor’s joint credits include Kajol, with an aggregate of 81%. Their films together in (2013) and (2015). this decade include Dilwale Dulhania Le Jayenge (1995) Excerpted from a report in scroll.in

Most Romantic Couples Over Decades

2010s 2000s 1990s

Ranbir Shahid Shahrukh Kapoor & Kapoor & Khan & Deepika Kareena Kajol Padukone Kapoor

75% 53% 81%

1980s 1970s 1960s 1950s

73% 78% 70% 80% Amitabh Bachchan Amitabh Bachchan Guru Dutt & Raj Kapoor & Parveen Babi & Rekha Waheeda Rehman & Nargis

18 2010’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Ranbir Kapoor & 75% 41% 20% 15% Deepika Padukone

Ranveer Singh & Deepika 74% 37% 24% 12% Padukone

Varun Dhawan & 49% 8% 18% 23% Alia Bhatt

2000’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Shahid Kapoor & 53% 17% 20% 16% Kareena Kapoor

Ajay Devgn & 41% 15% 15% 11% Kajol

Hrithik & Aishwarya Rai 40% 15% 12% 12% Bachchan

19 1990’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Shahrukh Khan & 81% 47% 18% 16% Kajol

Aamir Khan & Juhi 79% 24% 24% 31% Chawla

Salman Khan & 50% 14% 21% 15% Madhuri Dixit

1980’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Amitabh Bachchan 73% 36% 18% 18% & Parveen Babi

Rishi Kapoor & 68% 29% 20% 19% Neetu Singh

Anil Kapoor & Sridevi 64% 18% 34% 13%

20 1970’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Amitabh Bachchan 78% 56% 11% 11% & Rekha

Dharmendra & Hema 79% 21% 44% 14% Malini

Rajesh Khanna & 44% 9% 12% 23% Sharmila Tagore

1960’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Guru Dutt & Waheeda 70% 33% 22% 16% Rehman

Dev Anand & 63% 30% 13% 20% Madhubala

Dev Anand & Nutan 46% 13% 16% 16%

21 1950’s :: Top 3 romantic couples Rank 1+2+3 Rank 1 Rank 2 Rank 3

Raj Kapoor & 86% 49% 14% 24% Nargis

Dilip Kumar & Madhubala 95% 18% 50% 27%

Dev Anand & 77% 15% 28% 34% Waheeda Rehman

2010’s romantic couples

Rank 1 Rank 2 Rank 3 Top Rank

Ranbir Kapoor & Deepika Padukone 41% 20% 15% 75%

Ranveer Singh & Deepika Padukone 37% 24% 12% 74%

Varun Dhawan & Alia Bhatt 8% 18% 25% 49%

Shahrukh Khan & Anushka Sharma 6% 12% 21% 39%

Siddharth Malhotra & Alia Bhatt 5% 13% 20% 39%

12% 9% Ranbir Kapoor & 24% 2%

22 2000’s romantic couples

Rank 1 Rank 2 Rank 3 Top Rank

Shahid Kapoor & Kareena Kapoor 17% 20% 16% 53%

Ajay Devgon & Kajol 15% 12% 11% 41%

Hrithik & Aishwarya Rai Bachchan 15% 12% 12% 40%

Shahrukh Khan & Rani 13% 10% 15% 39%

Akshay Kumar & Kaitrina Kaif 13% 11% 13% 37%

Shahrukh Khan & 10% 12% 13% 35%

Saif Ali Khan & Preity Zinta 4% 12% 13% 29%

Abhishek Bachchan & Rani Mukherjee 12% 8% 6% 27%

1990’s romantic couples Top Rank Rank 1 Rank 2 Rank 3

Shahrukh Khan & Kajol 47% 18% 16% 81%

Amir Khan & 24% 24% 31% 79%

Salman Khan & Madhuri Dixit 14% 21% 15% 50%

Govinda & Karishma Kapoor 8% 21% 18% 47%

Sanjay Dutt & Madhuri Dixit 5% 11% 12% 28%

Govinda & Neelam 5% 8% 2% 15%

23 1980’s romantic couples

Rank 1 Rank 2 Rank 3 Top Rank

Amitabh Bachchan & Parveen 36% 18% 18% 73%

Rishi Kapoor & Neetu Singh 29% 20% 19% 68%

Anil Kapoor & Sridevi 18% 34% 13% 64%

Farooq Sheikh & 5% 12% 15% 32%

Sanjay Khan & 6% 3% 3% 13%

Jeetendra & 6% 10% 3% 18%

Shatrugan Sinha & 10% 3% 3% 16%

Sachin & 4% 1% 2% 15%

Vinod Mehra & 4% 2% 1% 15%

Indian Institute of Human Brands, 1401, Lodha Supremus, Dr. E Moses Road, Worli Naka, Worli, Mumbai 400018. [email protected], +91 9769460666

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