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EASY A: Group 4 Script

CLIP A: Time 1:02-1:49 (47 secs) OLIVE: The rumors of my promiscuity have been greatly exaggerated. I used to be anonymous. Invisible to the opposite sex. If Google Earth were a guy, he couldn’t find me if I was dressed up as a 10-storey building. Pretty cutting edge stuff huh. A highschool girl feeling anonymous. Who am I? What does it all mean? Why am I here? What? But don’t worry. This isn’t one of those tales. Though it sure started out that way. And then it changed pretty quickly when I started lying about some very personal things. So, let the record show that I Olive Penderghast being of sound and below average breast size swear to tell the whole truth and nothing but the truth. Starting now.

[Olive gets pushed and falls on the floor with her books.]

END SCENE

*Dindi shows herself in the room with webcam.*

DINDI: And what better way to share my private thoughts than to broadcast them on the internet. So here it is. Part 1: The Shudder Inducing and Cliched, However Totally False Account of How I Lost My Virginity To A Guy At A Community College. Let me just begin by saying that there are two sides to every story. And this is my side. The right one. Here is where the trouble began. The lie that started the whole thing.

END SCENE

CLIP B: Time 3:19-3:36 (17 secs) RHI: Please please. I’m begging you. I will pay you. OLIVE: Huh. Rhi. I cannot go camping with you okay. I’m sorry but I have a date. Okay I told you. RHI: Oh. With who? OLIVE: You don’t know him. RHI: And neither do you, you selfish bitch. OLIVE: Yes I do he goes to college with my brother RHI: Okay what’s his name then?

END SCENE

*Dindi goes to her room and talks to the webcam again.*

DINDI: Rhiannon is what you would call a strong personality. A couple of weeks ago she asked me to come camping with her family and I don‟t know why I didn‟t wanna go a little because I didn‟t really feel like hanging out with her all weekend but mostly because her parents are the weirdest people I have ever met and I live in California. So I lied and told her I couldn‟t go because I had a date with an imaginary guy named George. And here‟s how I really spent the weekend.

END SCENE

CLIP C: 4:36-5:17 (36 secs) OLIVE: Ugh. Worst song ever.

TV: Pocket Full of Sunshine scene. Cover screen but continue audio when Olive starts to sing loudly.

AUDIO - 5:17-5:30

OLIVE: Take me awaaay! A secret plaaace! A sweet escaaape. A holidaaay! I got a pock-- . What now? Olive will surely ask me how my weekend with “George” went. (hand gesture quote sign)

END SCENE

OLIVE: He was charming, you know? He was a real gentleman. And it feels like I got a love and I know that it‟s all mine.

RHI: So are you gonna see him again?

OLIVE: No. Probably not. It was just one of those weekends..

RHI: A whole weekend?

OLIVE: Yup.

RHI: OH MY GOD! You had sex? You totally lost your V-card to him! Now you‟re a super slut like me! Tell me everything!

[Marianne bumps them on purpose.]

RHI: What are you looking at bitch?

MARIANNE: Just a couple of admitted whores. I can‟t wait til the whole school hears about this!

RHI: Who the hell is that?

OLIVE: Don‟t you know Marianne Bryant? She‟s the secretary of the student counsel, chairman of the Orange Blossom Dance Committee, and president of the Cross Your Heart Club - a club dedicated to shoving their beliefs down people's throats.

END SCENE

Clip D: 7:34-8:27 (53 secs) OLIVE: Last year’s cause celebre was the changing of the school mascot. PRINCIPAL: Give it up to our very own Blue Devils! MASCOT ROAR. MARIANNE: How can we exhibit school pride when we’re conveyed to others as Satan worshippers?

OLIVE: Now thankfully we are the much less intimidating... PRINCIPAL: Give it up for the Woodchucks! GO WOODCHUCKS! RHI: I like Todd much better when he was topless. OLIVE: Even dressed as a Woodchuck I still fantasize about him.

Powerpoint: Campaigns

Campaigns are coordinated, purposeful, extended efforts designed to achieve a specific goal or a set of interrelated goals that will move the organization toward a longer-range objective expressed as its mission statement.

Campaigns are designed to ● address an issue ● to solve a problem ● to correct or improve a situation by doing the ff: ● changing a behavior ● modifying a law or opinion ● retaining a desirable behavior, law, or opinion that is being challenged

END SCENE

CLIP E: 22:05-23:08 (63 secs)

BRANDON: So what’s with your new look? Very whore couture. OLIVE: Haven’t you heard? I’m the new school slut! (twirl) BRANDON: You know I did hear something. I also heard he was twice your age. OLIVE:Oh no no no. He was a freshman in College. BRANDON: I also heard he gave you Crabs. OLIVE: Eww. People suck. BRANDON: Tell me about it. OLIVE: He’s not real. The guy I slept with. I made him up. BRANDON: You started the rumor? OLIVE: Indirectly I guess sort of. Or actually no not really no I didn’t. BRANDON: Well but you’re perpetuating it. That’s really messed up. OLIVE: Excuse me? BRANDON: Well you’re not even a real slut. You just want people to think you are. It’s pathetic. OLIVE: Uh no offense but you could probably learn something from me, Brando. BRANDON: Are you saying that I should act straight so people will like me? That’s groundbreaking. You should teach a course at The Learning Annex. It’s called the painfully obvious Olive Penderghast, the fake school slut.

END SCENE

CLIP F: 25:08-25:16 (8 secs) OLIVE: The next day, things took a turn for the scandalous which brings us to Part 3.: A Lady’s Choice and a Gentleman’s Agreement.

*Brandon knocks on front door. Olive answers.*

OLIVE: Welcome. This is where the magic happens. And as you know by magic I mean nothing. (lies down in bed)

BRANDON: You wanna go out with me?

OLIVE: What?

BRANDON: I mean like do you wanna be my girlfriend?

OLIVE: Uh Brandon just a couple hours ago you told me you were a hundred percent gay.

BRANDON: Well true. But you said I should pretend to be straight so people will like me.

OLIVE: Yeah I know that but I didn‟t mean with me. You‟re a nice guy and all but you‟re not really my type.

BRANDON: You‟re not really my type either.

OLIVE: Yeah I know that. I got a V where you‟d rather see a P. (gestures towards privates)

BRANDON: You wanna have sex with me or not?

OLIVE: Oh my God, dude! Wow! You completely missed the point of that! That is not what I was saying at all!

BRANDON: No. I know what you were saying is that I should just act straight until I get out of this hellhole and then I could be whoever I wanna be. I get that.

Powerpoint: Planning a Campaign Define the goals - what you want to accomplish -- as precisely as possible and in long-range terms, attach measurable short-range objectives

OLIVE: You do know I didn‟t have really sex with a college guy right? I just told everybody I did. Or actually I told one person I did and you know how these things work. It‟s like wildfire.

BRANDON: So you‟re saying I shouldn‟t really have sex? I should just say I had sex with someone. A girl.

OLIVE: Yes. Yes. Oh no. No no no no no. No way.

BRANDON: Think about it. We could help each other out. You wanna maintain this floozy facade. I don‟t wanna get pushed into shit everyday. It‟s a win-win-win.

Powerpoint: Campaign Outline 1. Define the problem. Set goals for the campaign within an organizational framework. 2. Evaluate the impact of the problem on publics and on the organzition, and define clearly the issues involved in the problem.

OLIVE: How do you know I like being thought of as a floozy?

BRANDON: Because at least you‟re being thought of. Just one good imaginary bonk.

OLIVE: You are on crack. Alright? And not the good kind.

BRANDON: Look, it doesn‟t have to be a bonk. It could be anything. It could be an imaginary butter bean, lemon squeeze, cowbell...

OLIVE: I don‟t know what any of that means.

BRANDON: Well, that‟s cause you‟re a virgin.

OLIVE: Okay, you know what? This is not the answer at all.

BRANDON: I‟ll pay you. I‟ll pay you whatever you want!

OLIVE: I don‟t want your money, Brandon. Why don‟t you just do what I did and make someone up?

BRANDON: Who‟s going to believe me? Hmmm? Look, you don‟t understand how hard it is, alright? I‟m tormented every day at school. It‟s like I‟m being suffocated. And sure, we can sit and fantasize all we want about how things are gonna be different one day, but this is today and it sucks. Alright? And there‟s only one way around it, and you were smart enough to think of it, so please just help me. „Cause I can‟t take another day of this. I don‟t know what I‟ll do.

OLIVE: I don‟t do anything half-assed, alright? It‟ll have to be a public event. Melody Bostich is throwing a party tomorrow night. All of your tormenters will be there. You and I are going together, alright? You have to do everything I say, and tell everyone that I am sensational!

POWERPOINT: 3. Develop an organizational strategy consonant with the mission.

BRANDON: Thank you thank you so much for doing this!

OLIVE: Just...just make sure you‟re ready to live with the consequences.

(Brandon nods.)

OLIVE: What the hell is a lemon squeeze?

BRANDON: It‟s like a backwards melon bag.

OLIVE: Why don‟t I know any of this?

END SCENE

CLIP G: 29:17-29:45 (28 secs)

MELODY: Hey Olive. And Brandon.

BRANDON: What‟s up!

OLIVE: I hope you don‟t mind but we had a pre-cocktails like before the cocktail party. With cocktail. Listen. Brandon was just in the middle of telling me this really funny thing was really funny and I was wondering if uhm there‟s like a room where we could go where he could finish telling me that thing that‟s funny. If you know what I mean.

MELODY: You can use my room. Down the hall to the left.

[Olive and Brandon drunkenly walk towards the room.]

PEOPLE: Is that Olive and Brandon? He‟s gay right? I know! What the hell right!

BRANDON: I‟m drunk bitches what‟s up!

[People flock outside the sex room.]

BRANDON: This is pretty! What is this like velvet red? (touches curtain)

OLIVE: What are you doing? Come here. Alright now grunt. And make it convincing.

[BRANDON GRUNTS LIKE A GOAT.]

Moan. You know. Like sex noices. God you are pathetic. Shhhh. [covers Brandon‟s mouth]

OLIVE: Oh yeah! Oh yeah! Don‟t stop! Oh yeah! (slaps Brandon‟s ass)

PEOPLE: This guy. He‟s gay you know!

BRANDON: I‟m not gonna stop! I‟m not gonna stop! I‟m gonna jump you around and take you from the back!

OLIVE: That‟s not gonna make people think you‟re straight.

BRANDON: Nevermind that „cause I‟m a straight guy! (slaps Olive‟s ass) ROAR!

OLIVE: What the hell!

BRANDON: That‟s what I‟m talking about! Do you smell that? Do you smell that?

OLIVE: Eww. Eww. Eww.

PEOPLE Did he say smell? Eurghh.

BRANDON: What are you supposed to smell?

OLIVE: I don‟t know but I don‟t think you‟re supposed to comment on it.

BRANDON: It doesn‟t really smell that bad.

OLIVE: Oh yeah! You‟re a stud. Don‟t stop. Are you ready for the grand finale?

BRANDON: Yeah. What? (gets punched in the balls) MOANS.

[Play Tide is High song in low volume. Increase volume when Brandon steps out.]

OLIVE: Go forth my son. You‟re a man now. (shuffles his hair)

BRANDON: Hey. Thank you. Seriously. Thanks. (puts underwear in his pockets)

4. Determine a communication strategy to reach the stated goals and objectives. 5. Plan actions, themes and appeals to publics. In developing a functional strategy, plan where the emphasis will be--ads, publicity and/or promotion.

[The tide is high] Wassap? (twirls with hands raised)

MAN: Hey man. How was she?

BRANDON: Let‟s just say I‟ll be walking funny tomorrow!

[MUSIC STOPS. People stare.]

BRANDON: I‟m drunk! What‟s up bitches!

[PLAY MUSIC AGAIN.]

END SCENE

[OLIVE‟S ROOM SCENE.]

OLIVE: What a tiring night.

RHI: Bitch. You know how embarrassing it is to find out you slept with some gay dude with Jackie Rodetsky! I‟m sorry if i think it‟s a best friend‟s duty to let her know that everyone and I do mean everyone is calling her a dirty skank!

OLIVE: Well do you think I‟m a dirty skank?

RHI: Well I didn‟t wanna believe it but yeah. I think it‟s true. THAT is your identifier.

OLIVE: Ha. You‟re just a jealous virgin.

END SCENE

CLIP H: 38:03 - 38:38 (35 secs) - Sewing scene Olive: People think I’m a dirty skank? Fine. I’d be the dirtiest skank they’d ever seen.

POWERPOINT: Positioning - PR tends to talk about positioning in terms of the entire organization and to build a communications effort around a statement that describes the organization‟s positioning of itself.

[Hallway ramp scene. Audio: Sexy Silk. Olive walks in the middle of the aisle with wayfarers. Transformed look.] Sexy Silk: I think I like you!

OLIVE: Remember how I told you Google Earth wouldn't find me if i were dressed as a 10-storey building. Well then now, it could find me even if I was dressed as a crack on the sidewalk. That's the beauty of being a girl in highschool. People hear you had sex once and bam! You're a bimbo.

Powerpoint: 5 Elements or Characteristics of Successful Campaigns 1. Educational - enlighten its publics--giving them a different perspective or way of looking at something they already know, or thought they knew.

OLIVE: I didn‟t really mean for the lie to put me on the map. But I gotta admit I kinda liked being on the map. And I‟ll make sure that I‟ll stay on the map by being visible to everyone. Good thing I planned my campaign ahead.

[People start opening the newspapers with ads: Want Olive to DO YOU... a favor? “Tutoring Services”, inquire now.]

Powerpoint: Setting Creative Strategy: Choosing Theme and Media To reach the involved, you need to use specialized publications because that is where people go who are actively seeking information on the subject. - advertise in school paper (Want Olive to DO YOU... a favor? “Tutoring Services”, inquire now.)

Selection of the appropriate media for each priority public, with due consideration for each medium‟s ability to deliver the message.

2. Engineering - a factor critical to behavior change - involves ensuring that the means are there for publics to do what you want them to do

END SCENE EVAN ICE-CREAM SCENE

EVAN: Hey Olive.

OLIVE: Hey Evan. What‟s rockin?

EVAN: Can I talk to you for a second?

OLIVE: Yeah what‟s up?

EVAN: Don‟t get mad but Brandon told me what you did for him.

OLIVE: Oh. Rest assured that it was equally thrilling for me. Rarrrr.

EVAN: No. He told me the truth. I was just hoping that maybe you could do the same for me?

OLIVE: Goodbye Evan. (turns around)

EVAN: Wait! Wait! I can pay you!

OLIVE: I am about 6 seconds away from slapping you so hard your teeth will bleed.

EVAN: Can you do it in front of everyone?

OLIVE: What? D--.

EVAN: I don‟t need your permission you know.

OLIVE: What?

I mean at the rate you‟re going I just don‟t see how people will not believe it.

OLIVE: Are you threatening me?

EVAN: I‟ll give you a hundred bucks.

OLIVE: You are repugnant!

EVAN: Duh! (shows body) That‟s the problem. Sigh. Nevermind. I‟m sorry I asked. I knew it wouldn‟t work. (sits down) I‟m just a fat piece of shit. When will highschool end already? (eats food)

OLIVE: Aww shit. I want a one hundred dollar gift card deposited into my locker by noon tomorrow. Preferably to The Gap. But I will also take Amazon.com. We did not have sex okay. I let you fondle my chest and it was a glorious moment for you unmatched by anything you have ever experienced including cake. Got it?

EVAN: Wait a minute. A hundred bucks for second base? Does that seem a little steep? Can‟t we throw in like a some butt action or some pants rubbing.

OLIVE: What are you like 9?

EVAN: Whatever. Are you in?

OLIVE: Whatever.

EVAN: Deal then. Thanks Olive

OLIVE: You know sad thing is Evan, if you‟ve been a gentlemen, asked me on a date, I might have said yes.

EVAN: Really? Do you wanna go out with me?

OLIVE: Not now I don‟t shitdick.

Powerpoint: elements - ENFORCEMENT 3. enforcement - something beyond incentive to underscore the significance of the campaign - offer counter-proposal for services

END SCENE

OLIVE: It should come as no surprise that the rumor i was soliciting sex for money spread around the school faster than.. well.. faster than the first rumor about me spread. But for people who knew the truth I was open for business. And whether I like it or not. I have a lot of customers.

[People started lining up for her services. Some bringing flyers. Some newspapers. iPhones-promos)

Powerpoint: elements - ENTITLEMENT 4 entitlement - publics are convinced of the value of the appeals of the campaign and in a sense “buy into” the message - people started lining up (STRANGERS)

OLIVE: Seriously a coupon? A hundred pesos off of at SM? So jeje. Is that how much our imaginary tryst meant to you? I faked rocked your world!

INDIAN: It‟s all I can afford.

OLIVE: How‟s that my problem amigo? Beat it ese.

INDIAN: Okay.

Powerpoint: Cultural Differences Cultural differences can complicate matters too. - Indian cheap guy who offered a discount card (It‟s so hard to encounter cultural differences. They complicate things.)