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2 - RPM - Monday June 19, 1995 TheCRTC Canadian backs Association broadcaster's of Broadcasters (CAB) planswant it protected.for info Broadcastershighway say the only way to withCommissionrights athat view they intends to have examining to purchased. conduct athe publicAccordingly, feasibility proCeeding the of McCabe,informationwinnersays that onAccording the "Itall highway recent counts.means CRTCto willmore CAB make decisions and president the better consumer regarding Canadian Michael a thebig wouldn'tofdo Canadianthat effectivelyBroadcasters cost programming.taxpayers is with a better havecent. The andapplauded CABa greater initiative amountthe welcomedadvanced,distributors,implementingThe orrecommendations andnonbroadcaster's simultaneous exploringsimultaneous, options association thatsubstitution substitution." would with respect maintain further for all to Initiativebroadlydown,programs, and Thebased introduced morecompetition CRTC's on jobsthe CAB's content forat whichthe Canadian Canadian Information recommendations should talent." Programming drive Highway prices are Randytoreads,recommendation all Canadian "The commission Lennox licensees supporting recognizes of protecting programnamed the rights, the importance programsenior which distributorsseparationVP/GM ofto carriageprovide at MCA basicand content services. Canada and require all accessproducers,carriersbehearings. driven to should thoseThey into including resources.recognizecontributeCanadian broadcasters, thattheirprogramming, new share, resources should and that havemust all hasRoss announced Reynolds, thepresident appointment of MCA of Records Randy Canada,Lennox promotionsthemanagerto the sales positionLennox ofdepartment, withinMCA. ofjoined thesenior sales withMCA vice-president, team. a inconsistent 1975, Most workingrecently, series general heinof field.recognitionmorecornerstone resourcesTheThe government ofCRTCplan, program for calling hasCanadian alsorightshas for backedalready access andprogramming, a levelCAB'stoacted audiences, playing onfour fullthe - energyWhilekeywas rolevice-president I'veandAccording in salesmanship,alwaysMCA's Reynolds,ofbeenextraordinary sales. impressedhe has "Randy developed growth with has playedRandy's pattern.into one a toalsofairAccess Canadian accesspraised McCabeissue, rules private cultureordering byalso broadcasting'sJuly andnoted, the 31. vital Commission "The role hugegovernment in the contributionto reportsystem. has on nextforwardleadingbeenof the phase in best toedgethe workinginexecutives forefront itstechnology. dynamic with inof Randy theMCA'sdevelopment." 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