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Kulturní Stereotypy V Seriálu Futurama Petr Bílek

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Kulturní Stereotypy V Seriálu Futurama Petr Bílek Filozofická fakulta Univerzity Palackého v Olomouci Katedra žurnalistiky KULTURNÍ STEREOTYPY V SERIÁLU FUTURAMA Magisterská diplomová práce Petr Bílek Vedoucí práce: Mgr. Lukáš Záme čník, Ph.D. Olomouc 2013 Prohlášení Prohlašuji, že jsem p řiloženou práci „Kulturní stereotypy v seriálu Futurama“ vypracoval samostatn ě a použité zdroje jsem uvedl v seznamu pramen ů a literatury. Celkový po čet znak ů práce (bez poznámek pod čarou a seznam ů zdroj ů) činí 148 005. V Olomouci dne ........... Podpis: 2 Pod ěkování Rád bych pod ěkoval Mgr. Lukáši Záme čníkovi, Ph.D., za vedení mé práce. Mé díky pat ří také Mgr. Monice Bartošové a Mgr. Šárce Novotné za jejich inspirativní p řipomínky a Zuzan ě Kohoutové za neúnavný dohled nad jazykovou stránkou práce. 3 Anotace Kulturní stereotypy jsou b ěžnou sou částí mezilidské komunikace a pomáhají lidem v orientaci ve sv ětě. Zárove ň v sob ě skrývají spole čenské hodnoty a mohou být nástrojem moci. Má práce zkoumá jejich užití v amerických animovaných seriálech Futurama a Ugly Americans. V práci jsem užil metodu zakotvené teorie. Pomocí jejích postup ů jsem vytvo řil osm tematických kategorií užitých stereotyp ů. Ty jsem pak mezi ob ěma seriály komparoval. Krom ě samotného obsahu stereotypního zobrazování má práce zkoumala jednotlivé strategie jejich užití. Klí čová slova: kulturní stereotyp, animovaný seriál, Futurama, Ugly Americans 4 Summary Cultural stereotypes are a common part of interpersonal communication, they help people to understand the world. They also include the social value and they can be an instrument of power. My theses investigates their using in American animated series Futurama and Ugly Americans. In my thesis I worked with the grounded theory method. I created eight thematic categories using stereotypes and then I compared them in series. Except of the content of stereotypical imaging my theses has examined various strategies of their using. Key words: Cultural Stereotypes, Cartoon Series, Futurama, Ugly Americans 5 Obsah Obsah .................................................................................................................................................................. 6 1. Úvod ............................................................................................................................................................... 8 2. Problematika stereotyp ů ............................................................................................................................... 10 2.1 Historie teorie stereotyp ů ....................................................................................................................... 10 2.2 Sociální konstrukce reality ..................................................................................................................... 14 2.3 Mediální reprezentace – stereotyp v médiích ......................................................................................... 15 3. Mytologie a hyperrealita .............................................................................................................................. 18 3.1 Roland Barthes – Mytologie ................................................................................................................... 18 3.3 Kritika barthesovské mytologie .............................................................................................................. 20 3.3 Mýtus a stereotyp ................................................................................................................................... 22 3.4 Jean Baudrillard – Hyperrealita .............................................................................................................. 22 4. Animované seriály Futurama a Ugly Americans .......................................................................................... 25 4.1 Seriály a stereotypy ................................................................................................................................ 25 4.1.1 Strategie užití stereotyp ů v seriálu Futurama .................................................................................. 27 4.1.2 Užití stereotyp ů v seriálu Ugly Americans ..................................................................................... 29 4.2 Teorie fik čních sv ětů a seriálové fikce ................................................................................................... 29 4.2.1 Fik ční sv ět seriálu Futurama ........................................................................................................... 30 4.2.2 Fik ční sv ět seriálu Ugly Americans ................................................................................................ 32 4.3 Animovaný seriál jako obraz spole čnosti ............................................................................................... 32 4.3.1 Spole čnost v seriálu Futurama ........................................................................................................ 32 4.3.2 Práce s televizí v seriálu Futurama .................................................................................................. 34 4.3.3 Spole čnost v seriálu Ugly Americans ............................................................................................. 35 4.3.4 Práce s televizí v seriálu Ugly Americans ....................................................................................... 36 4.4 Intertextualita.......................................................................................................................................... 36 4.4.1 Užití intertextu v seriálu Futurama .................................................................................................. 37 4.4.2 Intertext v seriálu Ugly Americans ................................................................................................. 38 5. Metodologie .................................................................................................................................................. 40 5.1 Kvalitativní výzkum ............................................................................................................................... 40 5.1.1 Metody kvalitativního výzkumu ..................................................................................................... 40 5.2 Zakotvená teorie ..................................................................................................................................... 41 5.3 Zkoumaný vzorek ................................................................................................................................... 43 5.4 Sledování prom ěnné ............................................................................................................................... 44 Analytická část .................................................................................................................................................. 46 6. Analýza kulturních stereotyp ů v seriálu Futurama ....................................................................................... 47 6.1 Genderové stereotypy robot ů ................................................................................................................. 47 6.1.1 Stereotypní reprezentace robo-muž ů ............................................................................................... 47 6.1.2 Stereotypní reprezentace robo-žen .................................................................................................. 51 6.1.3 Stereotypní reprezentace d ětí a mladistvých ................................................................................... 55 6.2 Stereotypy queer chování ....................................................................................................................... 58 6.3 Stereotypizace sociálních rozdíl ů ........................................................................................................... 61 6.3.1 Stereotypní zobrazování chudoby ................................................................................................... 61 6.3.2 Stereotypní zobrazování bohatství .................................................................................................. 62 6.3.3 Stereotypní zobrazování st řední t řídy ............................................................................................. 64 6.4 Stereotypy cizích národ ů ........................................................................................................................ 64 6.5 Náboženské stereotypy ........................................................................................................................... 66 6.6 Stereotypy zam ěstnání a činností ........................................................................................................... 68 6 6.7 Stereotypizace televizního pr ůmyslu ...................................................................................................... 69 6.7.1 Stereotypizace robo-diváka ............................................................................................................. 69 6.7.2 Stereotypizace televizního po řadu .................................................................................................. 70 6.7.3 Stereotypizace televizního zákulisí ................................................................................................. 71 6.8 Stereotypizace robot ů ............................................................................................................................
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