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THURSDAY, JULY 9, 2015

Radio Opportunity: Convert On Latest Good PR. After weathering a decade of slights in the consumer press, radio is notably basking in some positive media coverage. Recent stories in The New York Times and New York Observer suggest that the longtime gloom and doom narrative in the press may be changing to something sunnier—and, incidentally, more grounded in reality, and one the industry can, and should, pounce on. Top kudos came via a recent Observer story, but even the headline—“Radio—Yes, Terrestrial Radio—Is the No. 1 Medium In Terms of Reach”—points to the medium’s continued perception issue. Despite fending off competition from television, satellite radio, iPods and, most recently, streaming music services, the story notes, “Radio is far from dead.” Indeed, Nielsen’s latest cross-platform report of media usage showed 93% of U.S. adults listen to AM/FM radio weekly, compared to 87% watching television and 70% using smartphones. Now that Nielsen has validated radio as the no. 1 reach medium, the pressure is on execs to convert the news into revenues. “Anytime there is a positive message, it reinforces the strengths” of radio, says RAB president Erica Farber. And the latest Nielsen data gives the RAB another piece of positive research to use in talks with advertisers and agencies. Granted, like television, radio is up against a heavily fragmented market, preaching to advertisers who are increasingly attracted to digital media. To win ad dollars, “I would get down into the details,” says Mark McClennan, chairman elect of PRSA, a public relations industry group. “This is why radio makes sense, why it is effective. Talk about the engagement and highlight business benefits it brings to brands.” Emmis CEO Jeff Smulyan echoes that sentiment: “The perception of radio has to change. Nielsen shows we have more reach than anybody.”

Getting Reach Message Out—Radio’s No. 1 Task. Several mainstream outlets picked up on Nielsen’s latest cross- platform report on industry reach, with many staying focused on TV’s position. In some of those cases, radio—the current reach leader— seemed relegated to footnote mention. A story in The Wall Street Journal highlighted TV’s strong showing, without even mentioning radio. A New York Times story offered a similar focus (with radio mentioned briefly) while USA Today noted radio’s success, before qualifying it because of its wide availability in cars. The research, and some of the mentions, indicate the early signs of a changing narrative for radio in the consumer press, but the industry has a long route to better communicating its story. “More people listen to commercial radio today than ever before,” RAB president Erica Farber says. “Radio has a significant ROI, because it works.” The RAB amasses its own collection of clippings where radio is featured prominently, including a New York Times article about radio DJs’ reaction to the recent Charleston shootings and a Rolling Stone story pointedly titled “Why Country Radio Still Matters.” Cumulus Media’s CMO Pierre Bouvard took up the cause in a recent blog post, saying the Nielsen research, “highlights the continued role of radio as a mass reach soundtrack for Americans. While TV is declining, radio is the No. 1 way to reach young, working media consumers.” Radio sales reps, he says, may be holding their heads a little higher because “they work for America’s No. 1 mass reach medium.”

Westwood One NFL Airings Have Got Game. On any given Sunday, Westwood One’s broadcast of NFL play-by-play is doing better than the week before. That’s the finding of a study the network conducted with Nielsen to show that once the football ratings ball starts rolling, it doesn’t stop. Westwood’s NFL package reaches 6 million listeners aged 6 and older in the first weeks of the season, but unique reach soars 3.5 times, to more than 21 million over the rest of the schedule. Once

[email protected] | 800.275.2840 PG 1 NEWS insideradio.com THURSDAY, JULY 9, 2015 the playoffs begin, NFL game action attracts 5 million new, unique listeners. By the end of the year, those 6 million Week One listeners have swelled to 21.2. million. Pierre Bouvard, chief marketing officer for Westwood One and parent Cumulus Media, says one in five men 18-to- 49 are reached by the game broadcasts, per Nielsen, and one out of four men 35-to-64. The study says 78% of the tune-in happens away from home. “At home, the TV screen is seven feet away,” Bouvard said. “In a car it’s the ‘best available screen.’” But 35% listen both in the car and at home, the study found. Westwood One does a Sunday package and Monday and Thursday games, where a lot of the listening numbers add up because it’s the only NFL game scheduled and there’s no competition from home team games. This study only looked at the 48 PPM markets. It didn’t measure the roughly half of the population measured by one-week ratings diaries. And it didn’t count the audience accumulated via Westwood One’s NFL streaming platforms and SiriusXM Radio.

It’s Shaping Up To Be a Classic (Hits) Summer. Coming off an uptrend in May, classic hits furtherer strengthened its ratings position in Nielsen’s June survey in multiple markets. In St. Louis, iHeartMedia’s KLOU (103.3) has ousted perennial leader “News Talk 1120” KMOX from the top spot, with a 9.0-11.2 6+ ratings tear. That’s nearly double the 6.0 share KLOU had one year earlier and almost certainly a PPM record for the station. Detroit’s love affair with classic hits heated up in June, with CBS Radio’s WOMC (104.3) trending 7.0-7.3 among listeners aged 6+ to unseat Tigers flagship “97.1 The Ticket” WXYT-FM (8.4-7.1). Minneapolis, too, is riding the growing classic hits tide. iHeartMedia’s “Kool 108” KQQL moved 8.1-8.5, pulling into a first place tie with CHR kingpin KDWB (8.7-8.5). Classic hits continued its perch at the top in Boston, where Greater Media’s WROR (7.7-7.2) kept a 1.2 share lead over country sister WKLB-FM (5.9-6.0). In Philly the format is No. 2 in 6+ and No. 1 in 12+ on CBS Radio’s WOGL (98.1). The format gained ground in Seattle where iHeartMedia’s “95.7 The Jet” KJR-FM padded its ratings by a full share (3.9-4.9). June could be setting classic hits up for another hot summer. Last year the format quietly grew its total audience share by 10% during the summer months.

‘The Mountain’ Climbs Higher in Denver. Rock radio has long had a vice grip on the upper reaches of the Denver ratings. Now a pair of rockers have climbed even higher in the Mile High City. In Nielsen’s June survey, both Entercom classic rock “99.5 The Mountain” KQMT and iHeartMedia adult alternative KBCO (97.3) posted their largest shares of total listeners aged 6+ in more than four years. KQMT advanced 5.7-6.6 to finish first in the market, up from a 5.0 share one year ago. KBCO improved 5.9-6.2 for a second place finish, up from a 4.6 one year ago. Both numbers are station bests going all the way back to at least the Holiday 2010 survey. Denver isn’t the only city where the classics are rocking the ratings like a hurricane. Hubbard Broadcasting’s KSLX-FM (100.7) is No. 2 in Phoenix (5.3-6.1). Not only is that up from a 4.5 one year ago, it’s the station’s best since at least the Holiday 2010 survey. In Baltimore, Shamrock Communications’ “100.7 The Bay” WZBA sailed 4.1-5.2 for its best since August 2013. Classic rock also gained ratings ground in San Diego ( iHeart’s KGB-FM, up 3.4-4.0) and St. Louis (Emmis’ KSHE, 6.1-7.1).

Little Station Makes Big Nostalgic Noise? That’s the Chicago Way. In big, brawny Chicago, one wouldn’t necessarily expect a low-power station operating at 87.7 FM (and, in fact, not even technically a radio station) to be making much of a dent in ratings. But classic hits “Me-TV FM” WRME-LP, operated by Weigel Broadcasting, notched a 1.6 share and a cume of 507,000 in Nielsen’s June survey, more than triple what that frequency did when Tribune Media tried to make a sports station out of it. While that number still finds “Me-TV FM” far down the list of rating entries among listeners 35-64, this LPTV station outdraws ones owned by some big media powers, notes Chicago media blogger Robert Feder, including ESPN’s WMVP AM (1000) and Cumulus Media’s WLS AM (890). And so far, it’s doing it without any on-air talent. What’s the formula? “It’s simply exposure to songs that are familiar but people haven’t been hearing much, just a little deeper and very melodic,” says Mark Zander, program director and a Chicago radio veteran who says fertile social media has helped. People who tune in hear what might seem to be an odd mix—Luther Vandross into the Bay City Rollers, for example. But that’s part of the station’s

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com THURSDAY, JULY 9, 2015 nostalgic charm. “You got to remember, a lot our listeners grew up with WLS, when it went [from Kiss] ‘Rock and Roll All Nite’ backed up to Debby Boone.” Zander credits a lot of the play list to Neal Sabin, vice-chairman of Weigel Broadcasting which operates WCIU in Chicago, nostalgia-tinged Me-TV and three other little networks that are taking advantage of TV digital stations’ sub-channel capacity nationwide. Aiming for listeners over 50, “Me-TV FM” bucks radio’s 25-54 targeting norm.

The Sound Vision of iHeart’s U-Verse Stream Deal. There are many ways for consumers to stream live radio stations. Here’s proof—the latest addition is actually a TV service. In a new deal, iHeartMedia’s popular streaming radio service iHeartRadio is now available to subscribers of AT&T’s Web-based U-Verse TV service. U-Verse offers phone, Internet and TV bundles in about 120 markets, and currently counts about 6 million TV subscribers. Those customers can now access iHeartRadio on channel 532/1532—provided they also buy AT&T’s high-speed Internet service. The service allows subscribers to stream thousands of live radio station audio streams, access suggested music and build a list of favorite stations. The companies plan to expand the offering later this year, adding custom stations culled from iHeart’s 20-million song library, as well as song lyrics, artist biographies and podcasts. “We strive to ensure our listeners are able to seamlessly access their favorite radio stations everywhere they are, across all platforms, 24-7, whether that’s on their TV through U-verse, on their mobile phone or in their car,” Michele Laven, iHeartMedia’s president of business development and partnerships, said in a statement. In a further potential boon for the partnership, AT&T is awaiting regulatory approval of its purchase of satellite TV provider DirecTV, which would dramatically increase its TV penetration.

A Dramatic Ending For Bruno’s 45-Year Sports Radio Stretch. Veteran Philly sports talker Tony Bruno has signed off from broadcast radio, apparently for good. Last heard on CBS Radio’s WIP (94.1) last Thursday, Bruno, 62, took to his blog yesterday to clear the air on why he’s leaving the afternoon show he co-hosted with Josh Innes, 29. “After 45 years of pursuing my dreams and goal of radio and climbing the sport radio stairs to the highest rungs, the format and industry in general no longer provide me joy and satisfaction, even after reaching number 1 in pm drive in record time in my hometown,” Bruno wrote. “My mission has been fulfilled on the radio airwaves,” he said, adding that he will keep his popular podcast going. Bruno denied reports he could no longer work with Innes, the brash, polarizing co-host he was teamed with since January. Bruno says he told WIP management of his plans and was asked to take three days to reconsider. The surprise resignation came after Innes and Bruno shot to No. 1 in men 25-54 in Nielsen’s May survey and ranked second in June, beating crosstown competitor Mike Missanelli of Greater Media’s “97.5 The Fanatic” WPEN. There were some awkward moments on the air yesterday when Innes started the show solo at 1pm with a tirade about how management was trying to stop him from explaining Bruno’s absence. At one point Innes threatened to play music until he was allowed to clue the audience in. There was an extra-long spot break and a 30-minute stretch without Innes, before the host, joined by operations manager Andy Bloom, let the cat out of the bag shortly after 3pm.

Miller Tapped to Lead Entercom Digital Agency. Entercom has tapped Jeff Miller as VP/GM of SmartReach Digital, the company’s growing marketing solutions division. It’s an area Miller is well versed in, having spent seven years with Reach Local, which provides online marketing and advertising solutions for businesses in local markets. Launched by Entercom in spring 2014, SmartReach Digital is intended to serve the growing market for digital marketing services among small- and medium-sized local businesses. It’s run as a separate business with a joint management team and dedicated sales staff. The goal is to leverage Entercom’s existing customer relationships, marketing capabilities and local station brands. Miller most recently was senior director of sales for virtual markets at Reach Local. “The combination of the great reach of radio with the expertise of SmartReach Digital provides an unprecedented opportunity to grow local revenue and get results for our clients,” he said in a statement.

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Mackay Upped to SBS National Sales Post. Spanish Broadcasting System has promoted Joe Mackay from VP/GM of regional Mexican WLEY-FM Chicago (107.9) to a new national sales position. As executive VP of national and network sales, Mackay will oversee revenue at the company’s AIRE Radio Networks syndication unit and direct national spot sales for the company’s major market stations. Mackay will supervise national and network sales across all of the company’s platforms, including audio, video, experiential and digital. SBS says he’ll coordinate national sales with the company’s rep firm. MacKay rejoined SBS last November, returning to the VP/GM post in Chicago he first held from March 2005-January 2012. He had left to become director of national sales for Cumulus Media.

Local Radio Demands Better Pay—For U.S. Women’s Soccer. The U.S. Women’s World Cup team emerged victorious in the 2015 championship game last weekend in Canada, but two Rockford, IL radio hosts have focused on another, less triumphant story that the women aren’t getting their proper financial due. Sean Henry and Michelle Marcomb, morning hosts for Mid-West Family Broadcasting AC “B-103 “ WGFB, Rockford, IL kicked off a GoFundMe campaign to raise money for the U.S. Women’s team. Henry says the ladies make substantially less than their male counterparts—on the order of $6,000-$30,000, or about one-fourteenth of the U.S. Men’s team salaries. The American women will split $2 million awarded for winning the 2015 championship, compared to $35 million paid to the German Men’s National Team for winning the 2014 men’s tournament. After reading stories about the pay gap in elite soccer, “I felt I needed to do something,” says Henry, who has two daughters and a granddaughter. Henry talked about the campaign on the air Wednesday and is posting about it on Facebook and Twitter. The local CBS affiliate, WIFR-TV, aired a story Tuesday about the effort. Henry is working to contact U.S. players via social media, in hopes the campaign will kick up some national momentum. The hosts have a long way to go—their goal is $35 million (picked to match the German men’s prize money), and the joint pool began with Marcomb’s $5 contribution. Henry says any money will be donated to U.S. Soccer, all in the hopes of benefiting girls’ and women’s soccer. Even if the fundraising doesn’t take off, Henry has bigger-picture goals in mind as well. “I’d be happy with starting a conversation about pay inequity,” he says.

Funding Helps KEXP Seattle’s (Sheet) Rockers and (Paint) Rollers Finish New Home. Adult alternative KEXP-FM, Seattle (90.3) is getting closer to the $15 million needed to build its state-of-the-art studio. The non-comm station was recently awarded $1.86 million through Washington State’s Building for the Arts program, the largest donation yet from a single source. But the station still needs $4 million to reach its total fundraising goal, which kicked off in 2012. KEXP plans to open the studio, called the “New Home,” in December. Plans call for the facility to feature a “Live Room” studio to host live performances with space for 75 spectators; those shows will be free to audiences. KEXP currently hosts more than 400 in-studios annually, and the station says it hopes to increase that number. The new space, located in the Seattle Center and close to the Seattle Space Needle, will also have adjacent indoor and outdoor areas for public gatherings. A grand opening is set for spring 2016. “This award is an incredible step toward building a unique music facility to serve music lovers and musicians in Washington State and around the world, and shows that this is an important project for our region,” said KEXP executive director Tom Mara, in a press release.

Guilty Verdict For Bubba’s Former Legal Team. Three attorneys who represented shock jock Bubba “the Love Sponge” Clem in a Tampa Bay defamation suit were found guilty of multiple ethics violations earlier this week. In January 2013, the three, Steven Diaco, Robert Adams and Adam Filthaut conspired to arrange for Phil Campbell, the lawyer representing the other party, to be arrested for driving under the influence. They did it by arranging for their paralegal, Melissa Personius to get Campbell drunk, and then have him arrested. The police officer in on the scheme was also fired. The judge found Diaco, Adams, and Filthaut engaged in dishonesty, deceit, and misrepresentation, among other violations during the conspiracy. The penalty phase will begin August 5. All three attorneys face punishments from fines to suspension or disbarment. In January 2013 a Tampa jury rejected 48 defamation claims brought against Clem by rival personality Todd “MJ” Schnitt and his wife. — Get more news, people moves and insider extras @ www.insideradio.com. —

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Nebraska In a deal that would expand its Nebraska radio holdings, Flood Communications files to buy oldies KGMT (1310) and country KUTT (99.5) in Fairbury and talk “Beatrice Radio 1450” KWBE in Beatrice from Siebert Communications for $7 million. Deal terms call for Flood to pay a $350,000 deposit with the balance due on closing. These are the last three stations owned by Siebert, having sold a trio of Nebraska stations to Walnut Radio in May 2014. Flood currently owns four FMs and one AM in Nebraska.

Texas For The Love Of The Game Broadcasting files to buy classic rock “Cowboy Radio” KWBY-FM, Ranger (98.5) from High Plains Radio Network for $450,000 in the form of a 12-year loan. For The Love Of The Game began operating the station under a local marketing agreement on July 1. This will be its second station, joining a classic hits station in Eastland, TX. High Plains owns a half dozen other stations in the state.

Minnesota Religious broadcaster Real Presence Radio files to buy news/talk/oldies WBKK, Wilton (820) from Bemidji Radio. Nonprofit Real Presence will pay Bemidji $225,000 in cash for the station, its real estate and other assets. Bemidji, in turn, will donate the station license to Real Presence in return for a “charitable donation” receipt in the amount of $150,000 for tax purposes. Real Presence owns one station in Minnesota and five in North Dakota. The sale will leave Bemidji with two stations – one in Minnesota and one in North Dakota.

Kentucky Kentucky Mountain Bible College files to buy gospel “The Cross 1470” WBFC, Stanton from Combs Broadcasting for $121,000. The college has made a $12,000 deposit with the balance due on closing. The deal calls for the college to assume not more than $9,000 of Combs’ liabilities. The school began operating WBFC under a time brokerage agreement on June 1.

C L O S I N G S

Delaware Delmarva Broadcasting Company closes on the purchases of “Faith 1510” WFAI in Wilmington, DE, which it had been operating under LMA, from QC Communications. WFAI is part of a two-station $3.25 million deal between the two companies, the other being the former urban “Kiss 101.7”

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WJKS, which Delmarva closed on April 2 and changed its call letters to WDEL-FM. It already owns CHR WSTW (93.7) and “News Talk 1150” WDEL in the market as well as country WXCY (103.7) in nearby Havre de Grace, MD. Broker: Larry Patrick, Patrick Communications

Michigan & Wisconsin Jim and Diane Coursolle’s Heartland Communications closes a $488,000 deal to sell country WCQM (98.3) and “Freedom Talk 980” WPFP in Iron River, MI and country “99.1 The Bull” WIKB-FM and “Freedom Talk 1230” WFER in Eagle River, WI to Stephen A. Marks. Marks already owns radio and TV stations in the Michigan Upper Peninsula, none of which overlap with the stations he just acquired. Heartland still owns six stations in Wisconsin. Broker: Media Services Group

South Carolina Mount Carmel Baptist Church closes its acquisition of classic hits “94.5 The Coast” WVGB, Beaufort, SC (1490) from Partners Broadcast Group for $300,000. The deal also included the Beaufort-licensed translator W233AW at 94.5 FM.

Ohio he Moody Bible Institute closes a $160,000 deal to buy religious WLGO, Ashtabula, OH (91.7) from Lamb of God Communications. Broker: Kozacko Media Services

Hawaii Dan Deeb and Carla Morris’ Resonate Hawaii closes a $135,000 deal to buy the currently silent KWYI, Kawaihae (106.9) from Louise Naito. The contract includes a clause under which Resonate Hawaii agrees not to enter into any agreement for a sale or any other business dealings with competitor New West Broadcasting or its president Chris Leonard for five years after closing. Resonate owns four other Hawaii stations, including hot AC “The Wave @ 92 FM” KHWI, Holualoa and adult alternative “102.7 The Beach” KTBH, Kurtistown. It also owns two Hilo stations. Broker: Ray Rosenblum

New Mexico New Mexico Junior College closes its acquisition of the currently-silent KPER, Eunice, NM (100.9) in a cash- free donation from Fivestar Media. The station had been programming classic rock until it went off the air last August. The college will convert KPER into a noncommercial operation, telling the FCC the station will give “valuable on the job training” to students and serve as an “integral teaching tool.”

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[email protected] | 800.275.2840 PG 6 CLASSIFIEDS THURSDAY, JULY 9, 2015 insideradio.com qual GM/SM - MINNESOTA GENERAL MANAGER GM/SM opening for Hubbard radio in northern Minnesota! MINNESOTA Leighton Broadcasting is looking Hubbard Broadcasting, Inc. is looking for an energetic, motivated for a General Manager of our and creative manager to lead our three radio stations in Wadena, Winona, Minnesota market. We MN. As General Manager/Sales Manager you will oversee sales, are looking for an ambitious marketing and operations of the Superstation K-106 KKWS-FM, individual to take charge of our KWAD-AM and KNSP-AM. new acquisition and take the Winona market to preeminence. Hubbard Broadcasting recently acquired 16 radio stations in four Requirements: northern Minnesota markets. The opportunity provides the best of 1. Masterful at building both worlds—small market localism with major market resources. relationships, and successful, loyal teams. We can’t wait to hear from you! 2. Good at managing all aspects Send a letter and resume to: of a broadcasting business Dan Seeman at [email protected] including Programming, Sales, Equal Opportunity Employer. Marketing, Engineering, and Business Administration. SALES LEADER/MANAGER — ST. AUGUSTINE 3. A demonstrated commitment Successful cluster looking for a creative, street-smart sales leader/ to personal and staff growth. manager to grow our brand new station in St. Augustine, Florida. 4. Five years experience growing Flagler Broadcasting’s 5 stations service Daytona - Jacksonville. a market as an Operations Manager, GSM or GM. We want to know all about you! 5. Knowledge of FCC and other Send resume and letter to: [email protected] federal, state and local Flagler Broadcasting, LLC is an Equal Opportunity Employer broadcasting regulations. 6. Desire to join a company where you create and manage a budget appropriate for the short, medium and long-term success of the Winona market within Leighton Broadcasting. SENIOR VICE PRESIDENT OF SALES, ALBANY NY 7. Desire to build a family, employee-owned company, iHeartMedia is seeking a dynamic sales and business development reporting directly to the leader on the East Coast to take media and entertainment markets owner and Board of Directors. to the next level. To apply, send

your resume to: The SVP Sales is responsible for revenue growth for iHeartMedia [email protected]. broadcast, digital, and live entertainment products. The ideal Equal Opportunity Employer candidate will drive and manage the short and long term strategy, new business development and account service efforts via aggressive account development strategies and capabilities.

The successful candidate will focus on short and long term strategy, communicating and executing the vision, forecasting trends, capitalizing on new and future opportunities, new business and revenue growth including leading and developing a strong sales and sales management team.

Qualified candidates,CLICK HERE to apply. iHeartMedia is an Equal Opportunity Employer.

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