RENEW North

Impacts and Trends Index of Deprivation 2007

•All 3 LA areas were ranked more deprived in the latest index

•Stoke-on-Trent was ranked in the Top 10 most deprived for Income, Employment, Health, Education & Crime.

•Each of RENEW’s intervention areas were ranked within the 25% most deprived in the % of Population living in areas classified as: country. Meir within the 10% Most 20% Most 50% Least Overall Deprivation Rank 2004 Rank 2007 Deprived Deprived Deprived 10% most deprived. Stoke-on-Trent 18th 16th 32.2% 53.3% 15.0% Newcastle-under-Lyme 138th 151st 3.3% 14.2% 49.5% 182nd 190th 0.0% 4.7% 70.4% 244nd 253rd 0.0% 3.0% 80.6% West 15.0% 27.3% 42.9% Population Change

4 •After two decades of regression - 3 population estimates for both 2 Stoke-on-Trent and Staffordshire Moorlands returned to positive 1 growth. 0 -1 Stke-on-Trent Newcastle- Staffordshire •Remarkably Stoke-on-Trent -2 under-Lyme Moorlands moved into positive growth despite continued out-migration to -3 Newcastle-under-Lyme, -4 Staffordshire Moorlands and other -5 parts of the county notably Stafford and % Change 82-92 % Change 82-02 % Change 02-06 (both containing areas with new Growth Point status). Economic Activity

86 •Whilst Stoke-on-Trent has 84 become more economically 82 active, it is still ranked the 42nd 80 lowest in the UK - with rates 78 consistently 4% below the 76 74 national average. 72 70 •Newcastle-under-Lyme & 68 Staffordshire Moorlands remain 66 above national & regional Stoke-on-Trent New castle- Staffordshire West Midlands UK comparators – although the rate under-Lyme Moorlands of activity has fallen by 5% in 2002 2008 Newcastle. Average Household Income

£35,000 •The average income in North Staffordshire increased more £30,000 slowly in 2008 – reflecting the £25,000 adverse economic climate. £20,000

£15,000 •Both Stoke-on-Trent and the HMR area has fallen further £10,000 behind the West Midlands £5,000 average. £0 2003 2008 •This could lead to affordability becoming a greater concern. Stoke-on-Trent Newcastle-under-Lyme Staffordshire Moorlands RENEW West Midlands House Price Comparison

•Entry level prices have increased by 53% in North Staffordshire since 2002 – while prices in the RENEW £180,000 Area increased by 77%. £160,000 £140,000 •Average prices have increased by £120,000 52% - with prices in the RENEW area £100,000 increasing by 61%. £80,000 £60,000 •The RENEW area continues to close £40,000 the differential with the region faster - moving from just 34% in 2002 to 51% £20,000 in 2009. £0 2002 Q2 2009 2002 Q2 2009 •North Staffordshire, and particularly 15th Percentile Average Prices Stoke-on-Trent remain amongst the most affordable parts of the country. Stoke-on-Trent New castle-under-Lyme Staffordshire Moorlands RENEW West Midlands •Furthermore Stoke is easily the most affordable housing market in the West Midlands – a fact now formally recognised in both regional planning and housing strategy. Intervention Areas – Average Price

£120,000

£100,000 •Average prices within RENEW’s priority areas have increased by £80,000 up to 200% since the start of the programme. £60,000

£40,000 •Although average prices have improved overall and in absolute £20,000 terms – they still remain low price areas in relation to national, £0 regional and sub-regional 2002 2003 2004 2005 2006 2007 2008 Q2 2009 comparators.

North City Centre North West South Meir Knutton & Cross Heath Average Price Change 2002 - 2008 Empty Properties

14 •The total number of voids and 12 the number of long-term empty properties continue to fall 10 across North Staffordshire. 8 6 •In real terms each of RENEW’s 4 intervention areas have seen 2 reductions in excess of 30% in 0 the number of long-term empty 2002 2009 2002 2009 properties.

All Voids Long Term Voids •This reflects RENEW’s policy of clearing the poorest housing North City Centre North West South Meir RENEW Non-HMR Area first, and supporting sub- markets judged to be the most sustainable in the long term. 2002 Baseline: Overall Rating

• Renew has developed its own ‘early warning system’ to track housing market sustainability and trends.

•Overall - 13% of SOAs were rated as ‘Thriving’, 9% ‘Bad’ and almost half (48%) considered to be a ‘Concern’.

•Inside the HMR area - 21% of SOA’s were rated as ‘Bad’ and 65% considered a ‘Concern’. There were no Pathfinder SOA’s deemed to be ‘Thriving’

•In contrast - 22% of SOAs outside the HMR area were deemed to be ‘Thriving’ and not one was rated as ‘Bad’. Quarter 2 2009: Overall Rating

•The latest update emphasises the continued effect of the economic downturn.

•The number of SOAs rated as ‘Thriving’ has fallen to 11% while the number deemed ‘Bad’ has increased to 15%.

•The RENEW area has faired better overall, with 20% of SOAs are now rated as ‘Bad’, 63% considered a ‘Concern’ & 3% deemed ‘Thriving’. 2009: 5 Year Overall Rating

•All bar one of the SOAs considered to be of ‘Major Concern’ are located within the HMR area.

•Demonstrating that RENEW continues to focus its interventions in the ‘right areas’.

•Through our ongoing research and markets analysis, Area Regeneration Frameworks, detailed masterplanning, Renew makes sure we continue to focus on the ‘right issues’ and maximise our impact. Middleport Masterplan Middleport Burslem City Waterside Masterplan City Waterside Meir Masterplan Meir Coalville City Centre North West City Centre East Knutton & Cross Heath University Quarter