Advances in Economics, Business and Management Research, volume 103 International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19) Competitiveness Strategy Formulation for Peoples Bank of Crediting In Kupang, East Nusa Tenggara, Indonesia Ni Putu Nursiani Sarinah Joyce Margaret Rafael Faculty of Economics and Business, Faculty of Economics and Business, Nusa Cendana University Nusa Cendana University Kupang-Indonesia Kupang-Indonesia
[email protected] [email protected] I Komang Arthana Doctoral Candidate of UdayanaUniversity Kupang-Indonesia
[email protected] Abstract --- The Peoples Bank of Crediting (PBC) is a People Banks of Crediting (PBC)as an formal financial institution that served as a financial intermediary institution in the region plays a very intermediary institution, especially in the national important role as a source of capital for small microfinance system. To anticipate the increasingly entrepreneurs and is expected to be able to fierce competition conditions a PBC must operate the overcome the problem of lack of capital. PBC’s is a right business strategy.This study aimed to find out the right competitiveness strategy for the PBC business in formal financial institution that has a function as a Kupang, East Nusa Tenggara, Indonesia. This study was financial intermediary institution, especially in the conducted on four PBC’sin Kupang with fourteen national microfinance system. The existence of respondent from the top to middle level management PBC’shas proven to be very beneficial for small personnel. Survey and interview methods were used in and medium economic communities because it is this study, and data were analyzed using the Internal- easily accessible to them.