REPORT REAL ESTATE Partnering on big deals pays off in a big way CRAIN’S® PAGE 13 NEW YORK BUSINESS

VOL. XXIX, NO. 20 WWW.CRAINSNEWYORK.COM MAY 20-26, 2013 PRICE: $3.00 Wyckoff Heights engineers comeback

In 17-month drama, CEO leads Brooklyn hospital from $17M hole to $2M profit

BY BARBARA BENSON

On Christmas weekend of 2011, the board of trustees at Wyckoff Heights Medical Center fired its chief execu- tive and replaced him with a former parole-board chairman as part of a bold plan to avoid a forced merger with two local hospitals. Since the end of that year,when the Brooklyn-based hospital lost $16.7 million, Wyckoff has not lacked for drama. The new CEO,Ramon Rodriguez, See WYCKOFF on Page 24 Who’s At Girl Scouts’ HQ, the ahead? Do the math

cookies are crumbling The mayoral race is New leadership makes waves as pension debt forces change now a numbers game of money, polls, votes The Twists and Turns ofGetting Along. an organization last month called BY THERESA AGOVINO Maybe the books should be re- The Future Is Ours that’s publicly BY ANDREW J. HAWKINS quired reading for Girl Scouts exec- -20% pressuring for change. The Girl Scouts of the USA store at utives. The leadership at the 101- DROP IN GIRL Yet the executive brought in at the With the mayoral primary a little more its Fifth Avenue headquarters offers year-old organization faces a pile-on SCOUTS end of 2011 to transform the Girl than 100 days away, the Democratic a book series carrying the tagline, of challenges that include steadily MEMBERSHIP Scouts has earned mixed reviews.Last candidates are crunching the numbers “It’s your world—change it! A Lead- declining membership, an enormous in the past 10 month, the Advertising Women of that they’ll need to get to City Hall: ership Journey.”Their colorful covers pension deficit and infighting at years New York honored Girl Scouts CEO money, poll support and, of course, beckon with titles like An Agent of some local offices. The turmoil Anna Maria Chávez for revitalizing votes.Time is also a key factor, as most Change, which promises advice on sparked a group of young Scout the iconic organization. By contrast, a candidates are trying to extend the becoming a great leader, and Amaze: staffers around the country to launch See GIRL SCOUT on Page 24 contest while one is eager to run out See MATH on Page 21 buck ennis NEWSPAPER EDITOR’S NOTE

Getting it right FYICRAINSNEWYORK.COM

We should have been more precise in last week’s issue when we noted— Lopez quits, but days after patriotic TV images captured the 408-foot spire topping is his career over? 1 World Trade Center—that “no ito Lopez is down, and soon will be out. office lease has been signed at the With the release of two reports site” since a huge deal was inked two detailing the Brooklyn assemblyman’s years ago with magazine company Glenn Coleman V serial harassment of female staffers and his Condé Nast. No big corporate office chamber eager to expel him, Mr. Lopez on lease, that is.The U.S. General Friday announced his resignation, effective newscom Services Administration signed on last June, adding June 20. another government occupant to a World Trade But that did not satisfy Gov. Andrew Cuomo, who said the disgraced Democrat should not Center site tenant roster that includes the City of New spend another day in office, or Assembly Speaker Sheldon Silver, who said he would begin the York and the Port Authority, which owns 1 WTC. expulsion process Monday. Mr. Silver hopes to repair his reputation, which was tarnished by his Angry reps for the Port Authority emphasized to me flawed handling of the scandal, by showing Mr. Lopez the door. Assembly members from both last week that the tallest building in the Western parties were similarly unsatisfied with Mr. Lopez’s desired departure date. Hemisphere “is more than 55% leased about 18 Mr. Lopez’s ultimate fate may rest with his constituents: The longtime political boss said he months prior to its opening, a significant achievement would not abandon his quixotic run for City Council. in a challenging market.” Hmm. Is the glass tower half A former head of the Brooklyn Democratic Party, Mr. Lopez has raised about $30,000 for his full or half empty? The result of our conversation (a bid and has deep ties with an Orthodox Jewish sect in the borough. While he may be widely polite word for the exchange) is a clarification and a reviled for his stomach-churning treatment of female staffers, he still has supporters and small correction on Page 24. Accuracy is the foundation ambitions for a second act in politics. But the curtain is closing fast. of our business at Crain’s, so we make clear in print and —andrew j. hawkins online when we have changed or corrected our articles. WHO’S SNOOPING ON WHOM? The from the fund to pay for obligations. But when a story involves the World Trade Center practice of newsgathering took the … STUY TOWN RENTS SOAR. Residents HOORAY! site, well, emotions so often can trump facts. Consider spotlight as Bloomberg LP apolo- of 1,300 apartments at Stuyvesant FREE EXPANDED FERRY SERVICE to Red gized for teaching reporters how to use Town/Peter Cooper Village howled Hook, Brooklyn, begins May 25 and runs the recent public reaction to plans to charge admission from Pier 11 in Manhattan to Van Brunt its ubiquitous terminals to collect data upon learning that their rents are Street. to the 9/11 museum or, last week, to surround the site on companies they cover. Govern- jumping by 20% starting July 1, even with police barriers.The Twin Towers tumbled and ment officials and banks lashed out, though their leases are not expiring. our worlds turned upside down. It has taken 12 years and JPMorgan Chase & Co. formally CW Capital, which controls Stuy requested logs of reporters’ searches. Town, won the right to hike rents in a and $14 billion to rebuild. Maybe New York has been Meanwhile, the Associated Press ac- recent legal settlement.… ANGELINA’S arguing each step of the way because getting it right is cused the U.S. government of violat- MEDICAL CHOICE. Actor Angelina deeply personal for all of us. With that spire crowning ing its First Amendment rights after Jolie started a global conversation by 1 WTC, the structure snaps into place in the skyline— federal investigators copped to seizing revealing that she had undergone a OY VEY! the phone records of reporters and ed- preventive double mastectomy after impossibly huge, improbably gorgeous, reminding SIXTEEN MEN itors.… GET YER JOBS HERE.The city’s genetic testing showed she had an were charged those of us who see it every day of what was there unemployment rate fell to 8.4% in 87% chance of getting breast cancer. with smuggling April,the lowest level in four years and However,the test,which costs $3,000, millions of before, of who was there before. People like my college dollars in housemate Carlton Francis Valvo II. California surfer. down from 8.9% a month earlier. is covered by only if patients untaxed Some of the job gains already have cancer, cigarettes from Cantor Fitzgerald trader.The first 1 World Trade stemmed from the ‘Could it or if breast or ovarian Virginia. Center. Every day, dude. Every beautiful living day. employment services cancer has struck sector, indicating that happen again many of their rela- companies may be with plywood tives, particularly at a the limit is pretax. The last time the THIS WEEK IN CRAIN’S gearing up to hire young age. Scientists maximum price was raised was a more full-time em- and sandbags? at Montefiore Med- dozen years ago, when it was bumped ployees. … PENSION ical Center and Co- up from $2. … BYE-BYE, BABY MAGS. IN THE BOROUGHS------3 FUND HITS NEW HIGH. Absolutely’ lumbia University Meredith Corp. plans to fold Parent- —Thomas Prendergast, IN THE MARKETS------4 New York state’s pen- have legally chal- ing,Baby Talk and Conceive magazines sion fund reached the MTA’s interim executive lenged Myriad Ge- after buying the consumer titles from THE INSIDER ------6 $160.4 billion—a director, referring to the netics’ patent on the Bonnier Corp. At least 60 people will potential of a future storm BUSINESS PEOPLE ------7 record high—fueled test. … CITY be laid off as a result of the closures. by a stock-market flooding the city’s subway TWEAKING AN Meredith wants the magazines’ sub- SMALL BUSINESS ------9 surge. For the year stations OBSCURE LAW. The scribers to read its Parents and Ameri- OPINION ------10 ended March 31, the City Council is con- can Baby instead.… AND FAREWELL TO fund recorded an estimated 10.38% sidering raising to $10 the price limit BABS. After a TV journalism career GREG DAVID------11 rate of return on its investments. But on items sold at corner newsstands. that has spanned more than five REPORT: REAL ESTATE------13 state Comptroller Thomas DiNapoli, The price cap currently stands at $5, decades, Barbara Walters, 83, an- the sole trustee of the fund, warned although newspapers,magazines,pre- nounced on her ABC show,The View, THE LIST ------15 cash-strapped local governments not paid transit or phone cards are exempt. that she will retire in 2014. NEW YORK, NEW YORK CLASSIFIEDS ------18 to get too comfortable borrowing Cigarettes also make the cut because —amanda fung Parents are spending DIGITAL NY ------thousands on kids’ camp 20 clothes and accessories. P. 25 SOURCE LUNCH------26 STORIES TO WATCH THIS WEEK vol. xxix, no. 20, may 20, 2013—Crain’s New York Business (issn 8756-789x) is published week- ly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New May 20-27: May 20: Jacques May 23: Ralph May 25: New York York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s New Internet Week New Torres factory to Lauren Corp. Aquarium partially York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one York, its sixth year open at the B’klyn reports fiscal 4Q reopens post- year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. in the city Army Terminal earnings Sandy

2 | Crain’s New York Business | May 20, 2013 IN THE BOROUGHS STATEN A banking relic fades away ISLAND Security issues, online access have Reseeding safe-deposit boxes on way to oblivion the largest BY AARON ELSTEIN trash dump In February 2009, a Brooklyn con- struction worker named Leiby Fresh Kills landfill just Goldberger closed his safe-deposit- box account. He didn’t really have a one site to get locally choice, because one night that grown, native plants month, a crew of thieves drilled a hole into the roof of his bank, Asto- ria Federal Savings, then plundered BY GALE SCOTT his safe-deposit box and more than 60 others. Mr. Goldberger was On Victory Boulevard, across the robbed of about $300,000 in cash, street from a strip mall in the Travis according to state court documents, section of Staten Island—an area as well as jewelry left to him by his once dubbed Linoleumville for its mother, who died when he was 2. big flooring plants—stands a ram- “I lost my life savings,” said Mr. shackle farmhouse where 21 people Goldberger, who received an undis- are planting the seeds of a hugely closed settlement after he sued As- ambitious project. toria Federal. There,at what is officially known Eight months after the theft, his as the Department house went into foreclosure.In a des- of Parks and Recreation’s Greenbelt perate attempt to restore his for- Native Plant Center, they are gath- tunes,he started marketing a product THINKING OUTSIDE ering hundreds of wild indigenous called Accupresh, which allows peo- THE BOX: Banks and plants from as far away as the New ple to self-administer acupuncture. consumers are Jersey Pine Barrens. “I haven’t decided where I’ll keep increasingly It is a process slated to begin just my money when I make some,” Mr. abandoning down the street from the center at antiquated safe- Goldberger said. “But it won’t be in deposit boxes. the Fresh Kills Landfill, formerly a safe-deposit box.” the world’s largest garbage dump, a A lot of people feel the same way. forlorn expanse destined in coming Safe-deposit boxes,a service offered decades to be reborn—and reseed- by banks since time immemorial,are ed—as a 22,000-acre park, the city’s slowly being abandoned. More and largest. (The word “kills” comes more branches aren’t offering them, from the Dutch word for “springs.”) and bankers say fewer consumers are The hope is that those specimens asking for them to stick away fami- can be propagated, and that some- ly heirlooms, important legal docu- day their descendants will sprout to ments, cash or even guns. cover tens of thousands of acres of

See SAFE-DEPOSIT on Page 23 buck ennis See DUMP on Page 17 PVH signs Bangladesh pact, STATS AND THE CITY by Emily Laermer FEES FLYING HIGH: The Bureau of Transportation Statistics says U.S. but Warnaco merger off pace airlines collected $6B+ in baggage and reservation-change fees in 2012.

just a promise, but an actual com- said Ms. Foxvog, who is organizing $204.6M 3.8% $100M First U.S. apparel mitment,” said Liana Foxvog, or- a rally for action this week outside JETBLUE’s LAGUARDIA COST of firm to back safety ganizing director at the Interna- Gap’s San Francisco headquarters. collected fees flights canceled in Delta’s LaGuardia tional Labor Rights Forum. Several The program, which is an up- in 2012, up 8.5% the year ended terminal expansion, measures; working European retailers also joined the dated and extended version of one from 2011 March 31. JFK’s on top of $150M it out kinks with Calvin accord, and late last week, Colum- that PVH signed last spring, doesn’t rate was 2.1% just spent at JFK represent a significant cost for the $6 billion company,owner of brands BY ADRIANNE PASQUARELLI ‘Warnaco that include Calvin Klein and Tom- my Hilfiger.However,the move sig- Less than three weeks after the col- was not as nals a social consciousness that labor lapse of Rana Plaza in Bangladesh, activists hope is more apparent which killed more than 1,100 gar- well managed moving forward. Last month, PVH 19.5% ment-industry workers,apparel com- enlisted in a New York City carbon JULY AND AUGUST pany PVH Corp. signed an accord to as it appeared’ challenge, pledging to reduce its portion of 2012 overall NYC area provide better safety conditions in its emissions by up to 40% in the next passenger traffic factories. It was the first U.S. firm to decade. $22.8B do so. While its national colleagues Yet as it dabbles in social pay- AVIATION Gap Inc. and Walmart hung back, back, PVH has some cleanup to do 27.5M industry’s 2012 local PVH committed up to $2.5 million bus, Ohio-based Abercrombie & in-house. The clothier is generally UNITED AIRLINES’ NYC-area passengers in economic impact— to underwrite a five-year program Fitch signed on as well. “PVH was in good shape, with rising revenue 2012, making it the region’s biggest player 48% came from JFK that includes fire-safety and building never necessarily seen as a leader in thanks to its popular Tommy Hil- Sources: Bureau of Transportation Statistics, Port Authority of New York and New Jersey inspections and a worker-complaint social responsibility the way others figer label.But its recent $2.9 billion istockphoto process for its factories there. have touted themselves. I don’t acquisition of rival Warnaco, which ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY “They agreed to a program—not know if things are changing now,” See PVH on Page 21

May 20, 2013 | Crain’s New York Business | 3 IN THE A power restaurant to relocate MARKETS The board did not return calls for rants that are named for where they by Aaron Elstein Park Avenue, where comment. are located can be dicey. But the the elite meet to eat, Now the Stillmans are looking Stillmans have a good history of for a new location for the restaurant holding onto their customers.” loses long-term lease that changes its name and décor four Park Avenue’s status had reached times a year. Its final iteration when new heights this year when it tem- it closes in January 2014 will be Park porarily inherited the power-break- BY LISA FICKENSCHER Avenue Winter. fast crowd of the neighboring WORDS OF Loews Regency Hotel, which is un- WARNING: Stylish restaurant Park Avenue dergoing a yearlong renovation. Signature CEO Spring, as it’s called this quarter, has ‘We are With great fanfare in January, the Joseph DePaolo just three seasons left on its lease be- hotel’s owner,Jonathan Tisch,invit- says banks are fore it vacates its swanky address at disappointed. ed the elite of the elite in New York starting to get into bad habits again. 100 E. 63rd St.—and possibly loses to relocate their morning meetings its Park Avenue name. We love the to Park Avenue, which had not pre- “We are disappointed,” said viously offered breakfast. It’s an al- Michael Stillman, president of neighborhood’ liance that is continuing through Fourth Wall Restaurants, which the fall—and one the Stillmans had owns the eatery. “We’ve been here hoped would bring their restaurant 21 years and love the neighbor- new customers.

hood.” The restaurateurs have just be- mcmullan.com patrick Mr. Stillman and his father, The Stillmans are hopeful about gun exploring their options, Alan—founder of Smith & Wol- at least holding onto the Park Av- Michael Stillman said.“I look at the lensky and T.G.I. Friday’s—were enue name of the restaurant.“At this Time Warner Center as a tremen- unable to reach a deal with their point, it could be called that some- dous location for Park Avenue,” he Are banks partying landlord, the Beekman Tenants where else,” Michael Stillman said. explained,adding that he has had no Corp., the co-op board of the resi- Restaurant consultant Clark discussions with the building’s own- dential building in which they are Wolf offered his opinion on the er. “But that’s the kind of space we the retail tenant. family’s dilemma: “Moving restau- are thinking about.” like it’s 2007?

ere’s a stat you can use to impress your friends: Net issuance in U.S. bond markets was about $500 CohnReznick is an independent cohnreznick.com/think member of Nexia International Hbillion last year, down from $2 trillion in 2007, according to a recent report. So even though Uncle Sam has gone on a borrowing spree, consumers have been refinancing their mortgages like crazy, and corporations have issued gobs of new debt to lock in lower borrowing costs, the total amount of fixed-income securities available has sunk by 75%. The paucity of supply is driven by York-based bank, returning 168%, the Federal Reserve’s mopping up compared with a 21% drop for the huge amounts of bonds and other KBW Bank Index. — , April 12, 2013 © 2013 The Washington Post. All Rights Reserved. securities to keep interest rates low, But even in this humble corner and helps explain why money is of the financial world, Mr. DePao- flooding back into Brooklyn brown- lo reports that irrational exuber- stones. It explains why the Dow ance is creeping back. Jones industrial average continues to “We’ve seen some of what we march higher even as corporate sales would characterize as overly ag- growth has started to fall. It also ex- gressive pricing,”he said on a recent plains why high-yield bonds don’t conference call with investors. have high yields anymore. “What I mean by that, as an exam- So are we on the brink of a 2007- ple, we’ve seen some banks do 35- style fin de siècle moment? No one and 40-year amortizations. We’ve can say, but at giddy times like this seen some sub-3% five-year fixed it’s useful to hear from folks who [rate loans]. ... We’ve seen 10-year have a history of keeping focused fixed with no prepayment penalty, when the herd is at its most ebul- which we believe is overly aggres- lient. For that, let’s turn to Joseph sive and certainly something that DePaolo, chief executive of Signature we would not do.” Bank. In English, what he’s saying is What does Mr. DePaolo’s 26-branch, $18 that rival banks are offering loan billion-in-assets bank doesn’t en- terms too lax to compensate for the CohnReznick gage in highfalutin finance. It’s in risk they’re taking. the old-fashioned business of pro- “You could say it’s somewhat ducing business and commercial unexplainable,” Mr. DePaolo ob- think? real estate loans for small and mid- served. To survive and thrive in today’s challenging size companies. During the past Actually,it’s readily explainable: business world, you need more than technical decade,Signature has posted exact- The hardest task for any banker is accounting expertise. You need industry insight ly one unprofitable quarter—the to say no when the rest of the world and transformative advice that guides your fourth in 2007, when it lost $3 mil- is saying yes. No one knows when business forward. Find out what CohnReznick lion, according to Bloomberg data. this party will stop, but we all know thinks at CohnReznick.com/think. Its stock performance over the past that the morning after will be full of five years is the best of any New regrets and remorse. CohnReznick. Where forward thinking creates results.

THE NUMBER OF STATEMENTS issued by Bloomberg LP in the past week apologizing 4for its policy of allowing reporters to see in- formation on its terminals that customers thought was private. The media company, of course, was founded by Mayor Michael Bloomberg, and its CEO is his former top aide Dan Doctoroff.

4 | Crain’s New York Business | May 20, 2013 NEW YORK DESERVES MO RE THAN IT EXPECTS. TER MINAL 4, OUR NEW HOME AT JFK.

DE LTA.COM/JFK THE Four Seasons’ rent-hike agita INSIDER by Erik Engquist and Annie Karni Landmarked eatery market rate. city’s priciest places to eat, a big It’s no surprise, then, that the rent increase would be painful to says $3M annual boost Four Seasons’ landlord is plotting a swallow. The restaurant generated is hard to swallow massive rent increase for the restau- $17.5 million in gross sales last rant, where Wall Street’s great and year, according to the Kroll docu- good like to schmooze over such en- ment. Its existing lease, signed in BY AARON ELSTEIN trées as filet of bison garnished with 1999, has a base rent of $19.74 per foie gras and Périgord black truffles square foot and calls for the restau- Twenty-six dollars and 60 cents (price: $68; drinks, taxes and tip, of rant to pay more if sales exceed cer- isn’t quite enough for an ahi sashimi course, not included). tain thresholds. appetizer at the Four Seasons The restaurant’s co-owner, Alex Restaurant. But that’s the amount ‘Market level’ von Bidder,said that anything about the famous power-lunch spot pays The Seagram Building’s owner, a looming rent increase comes as annually per square foot to rent its RFR Holding,is looking to raise the news to him and that he hasn’t heard landmarked space in the Seagram Four Seasons’ gross rent to $125 per from his landlord or any bankers. Building. square foot when the restaurant’s That rent, it so happens, is a lease expires in three years. That 54-year fixture whopping 80% below the going would raise the Park Avenue eatery’s “This is a story about selling newscom annual rent cost to bonds,or about mortgages,”he said. $3.7 million from “It has nothing to do with restau- Guv looks for downstate legacy THE FOUR $784,000. The higher rants. I can’t comment on what SEASONS is figure is described as someone else says they’re doing.” hough no challenger to Gov. Andrew Cuomo’s re- facing a massive rent increase. “market level” in a Known for its posh bar, its pool election next year has emerged, the governor— document explaining room, its design by renowned archi- whose popularity upstate sank after his gun-control the restaurant’s fi- tect Philip Johnson and its art col- T nances. lection including works by Picasso, bill passed in January—has moved to shore up his support The document, Pollock and Miró, the Four Seasons across the state. prepared by Kroll has been a Seagram Building fixture Mr. Cuomo has been checking off geographical boxes, Bond Ratings and re- since the tower opened in 1959.The leased May 9, ana- restaurant space,measuring at near- committing $1 billion to Buffalo, advancing nanotech in the lyzes the financial ly 30,000 square feet, was land- Capital Region, pushing for casinos in three upstate areas, condition of the Sea- marked by the city in 1989. and this week proposing restructuring boards for distressed gram Building, as The Seagram Building is home Tom Duffy bankers at Citigroup to many banks, hedge funds and cities like Syracuse. Lt. Gov. has his back in Inc. and a Deutsche consulting firms. The weighted av- Rochester, where Mr. Duffy was the mayor and police chief. Bank subsidiary mar- erage base rent paid by all tenants is ket a security backed about $102 per square foot, or 25% But Mr.Cuomo is still missing a da Burden has raised the bar,” said by the building’s $783 below the going market rate, ac- concrete downstate legacy, an Al- Robert Yaro, president of the Re- million mortgage tak- cording to the Kroll document. Ac- bany insider said. His 2012 propos- gional Plan Association.“Before,it en out in March. cordingly, the building’s owners en- al for a massive convention center in was standard practice not to initi- While the Four vision raising rents on lots of Queens fell through, and progress ate a zoning change unless a devel- Ⅲ bloomberg newsbloomberg Seasons is among the tenants. has been slow on Moynihan Sta- oper was willing to pay for it. Now tion, a West Side transit project. the appointment is a very big deal.” The governor mused about tearing Names floated by real estate in- down the Javits Center to make way siders include Vishaan Chakrabarti, Turn Sunday into Executive MBA Day at for new development,but hit resist- director of Columbia University’s ance. And his gambling plan calls Center for Urban Real Estate, a Yeshiva University’s Sy Syms School of Business for no casinos in New York City for partner at SHoP Architects and a five years, to draw tourism upstate. former city planner; Brooklyn Mr. Cuomo’s wins for down- Bridge Park Corp.President Regina state voters have been on the policy Myer, a former Brooklyn city plan- side:gay marriage and a minimum- ning office director; and Anna Levin, wage hike. But he’s rubbed some a city planning commissioner and city folks the wrong way by yanking former community board head. Apply Now $260 million in education aid when “Although that’s incredibly flat- to our Sunday-only the city didn’t reform teacher eval- tering, I’m really focused on finish- Midtown Manhattan uations,and by failing to restore the ing Brooklyn Executive MBA city’s $300 million annual revenue- Bridge Park,” Ms. program sharing allocation. Myer said. Ms. The insider said the governor Levin and Mr. might fill his downstate legacy gap Chakrabarti did by ramping up the Moynihan proj- not comment. ect, which will connect the Farley City planning Post Office building with Penn Amanda Burden experts also said Station, or by pursuing a project to former City Coun- complement the Cornell tech cam- cilman Ed Wallace, a land-use lawyer pus slated for Roosevelt Island. at Greenberg Traurig, would be a smart pick.Another land-use attor- Future Burden ney and former City Council land- use chairwoman,Melinda Katz,could Sy Syms School of Business Real estate developers and ur- be considered if she loses her ban planners will be closely watch- Queens borough president bid. We’ve designed our general management Sunday-only Executive MBA to fi t perfectly into your fast- ing the next mayor’s appointment Already out of the running, in- Michelle de la Uz tracked life. Attend Yeshiva University’s Sy Syms School of Business Executive MBA program at our of a city planning czar to succeed siders said, is ,a Amanda Burden,who does not intend planning commissioner who voted Midtown Manhattan location and benefi t from a unique emphasis on entrepreneurship and global market to stay on. Under her watch, the against zoning changes for the cel- leadership, built on a foundation of ethics. Our students enjoy small personalized classes, outstanding City Planning Commission has re- ebrated Cornell tech campus. faculty and an extensive alumni network. Apply now and start your remarkable journey today. zoned about 36% of the city, trans- “You don’t get the job because forming the Brooklyn waterfront you’re smart,” said Mitchell Moss, an and sparking redevelopment of the urban-policy professor at New West Side, among other areas. York University. “You get the job For more information or to download an application visit In the hands of someone like because you know how to manage www.yu.edu/syms/emba or contact Margie Martin at Ms. Burden, the post rivals that of and operate. Amanda Burden will 917.326.4839 | [email protected] deputy mayor.“It’s more important be a very difficult act to follow— than it’s ever been because Aman- maybe impossible.” Ⅲ

6 | Crain’s New York Business | May 20, 2013 BUSINESS 29% Employees nationwide who cite computer problems as the top reason for reduced productivity PEOPLE Source: Harris Interactive

EXECUTIVE MOVES A SHOT IN THE DARK: Elizabeth Forest City Ratner Dooley wanted a job Cos.: David Berliner, that would let her 50, was promoted to explore the city. chief operating officer at the real estate company. He was previously general counsel. Melissa Román Burch, 36, was promoted to executive vice president of commercial and residential development. She was previously senior vice president. Ashley Cotton, 33, was promoted to senior vice president of external affairs and chief of staff to the chief executive. She was previously vice president for external affairs. Kramer Levin Naftalis & Frankel: Barry Berke, 49, was promoted to co-chair of the law firm’s litigation department. He was previously a partner. Orix USA: Sean Gallary, 39, joined the financial conglomerate as managing director. He was previously managing director at Asset Management Finance. The Huffington Post Media Group: Pilar Gerasimo, 46, joined as executive healthy-living editor. She was previously editor in chief of Life Time Fitness publication Experience Life. Lenox Hill Hospital: David Langer, 49, was promoted to director of neurosurgery. He was previously cerebrovascular neurosurgeon at North Shore-LIJ and director of cerebrovascular research at North Shore University Hospital. Financial Times: John O’Donovan, 42, buck ennis joined the publication as chief GOTHAM GIGS technical officer. He was previously director of architecture and development at the Press Association. Vanasse Hangen Brustlin Inc.: Rick Up a building, on the edge Steiner, 49, joined the planning, design, transportation, land development and environmental Real estate photographer pursues the ‘perfect shot’ services firm as director of site and civil engineering. He was previously an engineer at Langan Engineering. Elizabeth Dooley recently scaled a rickety water “If there’s a blue sky, that’s a bonus,” she said. ¶ SpinMedia: Michelle McIvor, 32, joined ‘I’ve had a as vice president of audience tower overlooking Manhattan’s skyline, and Ms. Dooley moved to New York a decade ago development. She was previously daredevil stepped onto the ledge of a high-rise roof—all after graduating from the University of Iowa with director of community and social marketing at XO Group Inc. sensibility with a camera dangling from her neck and a a B.A. in photojournalism and theater arts. At the Wolf Haldenstein Adler Freeman & Herz: tripod in her hand. ¶ “Maybe I go above and outset, she worked as a photographer’s assistant, Kelly Kulak, 42, joined the law firm as of beyond just to have fun,” Ms. Dooley, 32, said. but studio work felt too confining. She itched for counsel. She was previously of counsel my whole at Morrison Cohen and Cole Schotz. “But I want to get the perfect shot.” Her freelance a job that let her explore the city.“Real estate Hunton & Williams: Alison Dreizen, 60, life’ photos, void of unsightly rooftop mechanical really fit the mold,” she said. ¶ It helped that her joined the law firm as a partner. She was previously a partner at White & systems, satellite dishes and soot-covered father, a retired real estate appraiser, took her on Case. chimneys, help the Corcoran Group and other photo shoots of properties he was appraising in Brent Lewis, 37, joined the law firm as counsel. He was previously an brokers sell real estate. ¶ Ms. Dooley earns her hometown of Sioux City, Iowa. ¶ At 5-foot-3 associate at Cadwalader Wickersham between $100 and $300 a gig, which she gets and 140 pounds, Ms. Dooley attributes her agility & Taft. from Chicago-headquartered VHT Inc., a real to years of gymnastics training. “I’ve had a SapientNitro: Julie Atherton, 50, joined estate photography company. ¶ Indoors, she has daredevil sensibility my whole life,” she said. “I the marketing firm traversed an iron beam 10 feet above a loft living was a tree-climber, and I’m still a kid at heart.” ¶ as vice president, strategy. She was room. Often her maneuvers are as simple as Her high-wire acts can be frightening to witness. previously global rearranging dining-room sets and sectional sofas, Some brokers “freak out” on photo shoots, Ms. digital leader at or pulling up window shades to get landmarks Dooley said. “I always say to my mother, ‘Don’t WPP Team Colgate. like the Empire State Building into the picture. look at the stuff I post.’ ” —cara s. trager See EXECUTIVE MOVES on Page 8

WATCH a related video at | | 7 CrainsNewYork.com/video May 20, 2013 Crain’s New York Business CORPORATE LADDER EXECUTIVE MOVES

Continued from Page 7 CHIEF EXEC IS READY TO JUICE UP ORGANIC AVENUE Caplin & Drysdale: Peter Lowy, 43, joined the tax and legal services company as a IN FIVE YEARS as president of U.K.-based Pret A Manger, Martin Bates grew the grab-and-go eatery chain from 11 stores in New member. He was previously global tax- York City to 51 along the East Coast and in Chicago. “He figured out how to adapt the Pret model to the U.S. market,” said dispute resolution manager at Shell. Jonathan Grayer, CEO of Weld North, the controlling investor in Organic Avenue, a fresh-pressed-juice and natural- Day Pitney: Jeffery Held, 56, joined the food chain that hired Mr. Bates last month as its CEO. “Running this kind of business takes a creative mind.”He law firm as partner in its real estate, environmental and land-use succeeds Doug Evans, who will remain on the company’s board and at Weld North. department. He was previously head of At Pret A Manger, Mr. Bates promised to address customer complaints, going so far as to leave his business the real estate practice at O’Melveny & card at every store. “He had the right strategy, but he also had built this fundamental loyalty,” said Mr. Grayer. “And Myer. that is a potent combination.” Now Mr. Bates hopes to bring that approach to Organic Avenue. Carter Ledyard & Milburn: Avinash “There are endless possibilities,” Mr. Bates, 44, said. “More retail, but also wholesale and distribution, Ganatra, 42, joined the law firm as a and new partnerships with grocers or fitness centers.” Juicing is a $5 billion industry, while natural foods totals partner. He was previously a partner at Squire Sanders. $75 billion. Mr. Bates wants Organic Avenue, founded in 2000 and now with 11 outlets, to be a market leader. Fulbright & Jaworski: “But first,” he said, “I am here to do what I have done in my previous ventures: observe and learn.” —EVA SAVIANO Brian Devine, 40, joined the law firm as a partner. He was previously a partner at Blank Rome. Prager Metis International: Christopher Vignone, 40, joined the accounting and advisory firm as a partner. He was previously director of state and local tax for Geller Tax Advisory Services at Geller & Co. Marcum: Patrick Donoghue, 53, joined the accounting and advisory services firm as a partner and New York leader, advisory services. He was previously senior managing director at FTI Consulting Inc. Cooley: Wendy C. Goldstein, 42, joined the law firm as a partner in its health care and life-sciences regulatory practice. She was previously a partner and chair of the health care and life-sciences practice as well the pharmaceutical industry health regulatory practice group at Epstein Becker & Green. DLA Piper: Cara D. Edwards, 37, was promoted to partner in the law firm’s litigation practice. She was an associate. Shmuel M. Klahr, 40, was promoted to partner in its corporate practice. He was previously an associate. Douglas Walter Mateyashuk II, 34, was promoted to partner in its litigation practice. He was previously an associate. John Vukelj, 35, was promoted to partner in its litigation practice. He was ISSUE INFORMATION EVENT INFORMATION previously an associate. Clifford Chance: Emily DiStefano, 38, joined the law firm as a partner in its asset finance practice. She was Crain’s 50 Most Powerful Women in Date: October 1, 2013 previously counsel in the corporate New York recognizes the most infl uential, Time: 12:00 pm - 2:00 pm department at Debevoise & Plimpton. CIT Group Inc.: Todd Harrington, 44, was talented and accomplished women in Place: Gotham Hall promoted to Northeast regional sales manager of CIT Trade Finance at the New York. 1365 Broadway financial advisory firm. He was previously managing director and chief sales officer for CIT’s small business lending group. Crain’s 50 Most Powerful Women will be Join Crain’s to congratulate the 2013 Proskauer: Robin Feiner, 43, joined the firm as senior counsel. She was featured in the June 24, 2013 double honorees at a special luncheon event and previously executive director of equity print issue and online at take advantage of a unique networking capital markets and equity corporate finance at UBS Investment Bank. crainsnewyork.com/mostpowerfulwomen. opportunity with the New York Phillips Nizer: Noreen Healey, 52, joined the business community. law firm as counsel. She was previously general counsel and director of human resources at Desales RESERVE YOUR SEAT FOR THE LUNCHEON TODAY: Media Group Inc. Dane PCG: Jason crainsnewyork.com/events-MPW2013 Knight, 26, joined the consulting firm as $300* for individual ticket(s). $3,000* for table(s) of ten. an associate. He was previously an agent trainee at William Morris Endeavor. Limited Seats. CetraRuddy: Thom Ortiz, 47, joined the architecture and interior design firm as *Early bird pricing ends July 5, 2013 You must be pre-registered to attend this event. No refunds permitted. For senior interior designer. He had been more information, call the Events Hotline at 212-210-0739 or email [email protected] senior interior designer at Starwood Hotels & Resorts Worldwide Inc. For advertising or sponsorship information, please contact Nancy Adler at (212) 210-0278 —eva saviano or [email protected]. EXECUTIVE PROMOTIONS Silver Sponsor: The fastest way to get an announcement into Crain’s is to submit online. Fill out the form at www.crainsnewyork.com/section/ executive_moves. The Executive Moves column is also available online.

8 | Crain’s New York Business | May 20, 2013 SMALL BUSINESS Web stores brace for sales taxes Small Internet shops believed that many don’t comply. Brooklyn-based crafts market eratize.com,a public-relations serv- The bill will require states that Etsy has vocally opposed the bill. Its ice in Manhattan. “One million in fret about looming want to collect the taxes to “simpli- director of public policy, Althea revenue is not a lot of money when fy” their sales-tax codes and provide Erickson, said in a recent statement your margins are thin,” he said. compliance burdens businesses with free software to that many sellers are home-based Bob Schwartz, president of help. However, some New York- businesses that lack the capacity to Eneslow Shoes in Manhattan, ar- from proposed law based e-commerce sites say the lo- comply with the law. gues that untaxed Internet vendors gistics of accounting and potential have an edge over stores like his. He BY KEN M. CHRISTENSEN Potential hit audits could overwhelm small busi- questions exempting any small WORRIED: Online retailer nesses. UncommonGoods, for one, Many online retailers have e-tailers from the law. Dave Bolotsky fears it ave Bolotsky launched earned more than $10 million from reached $1 million in sales, and “If we should be collecting sales could be hard to comply his e-commerce busi- out-of-state sales last year—more some could be hit hard by the law, tax, we should be collecting sales with the new law. Ⅲ ness, Uncommon- than 80% of total revenue. noted Roger Wu, founder of Coop- tax,” he said. buck ennis Goods, at the height of the Internet boom Din 1999. Persuading artists to sell their work through his Brooklyn- based online gift and design mar- ketplace, he helped them navigate the once-difficult task of reaching EXERCISE customers nationwide. “Now we ship products to all 50 states,” he said. Soon, however, he may be taxed by 45 of them—the states with a ENERGY EFFICIENCY sales tax—not to mention thou- sands of jurisdictions in between. Mr. Bolotsky is among many small $866M e-tailers in New ESTIMATED York who have en- AND SAVE BIG UNCOLLECTED TAX REVENUE joyed the benefits in NY state from of a largely sales- The Green Team can get your 5- to 75-unit building energy fi t. out-of-state tax-free Internet. e-commerce But in a biparti- sales Source: National san vote on May 6, Conference of State the U.S.Senate ap- Legislatures, 2012 data proved the Mar- ketplace Fairness FREE IN-UNIT Act, signaling that the end of that luxury may be near. If the bill passes ENERGY SAVING MEASURES in the House of Representatives, the law will allow states to force online INSTALLED WORTH OVER $100 retailers with annual out-of-state per unit to help you and revenue over $1 million to collect and remit sales taxes, regardless of a your residents save company’s location. GET Mr. Bolotsky believes the law “will only have a mild, negative im- pact on demand,given that all or vir- tually all online retailers will be re- quired to charge the tax.” However, he worries that following it will be UPTO cumbersome. “Congress needs to make sure GET that it’s not burdensome to compa- nies large or small,” he said. Proponents of the law say that e- $20,000 commerce retailers should not be $115 exempt from charging taxes that when you install an brick-and-mortar stores must col- for each thermostatic lect.The National Retail Federation energy management system radiator valve you install projects U.S. online retail sales will reach $248.7 billion in 2014, up from $155.2 billion five years earli- er. States missed out on collecting $23 billion on remote sales in 2012, according to the National Confer- ence of State Legislatures. State and local governments can’t force out-of-state retailers to collect sales taxes from their residents on such purchases, under a 1992 Supreme Court decision that cited ENERGY EFFICIENCY EXPERTS the complexity of existing tax laws. The onus is on consumers to pay sales 1-877-870-6118 and “use” taxes when they file their Inc. Ad: Arnell Group ©2013 Consolidated Edison Company of New York, conEd.com/GreenTeam income taxes, though it is commonly

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May 20, 2013 | Crain’s New York Business | 9 OPINION CRAIN’S NEW YORK BUSINESS

Pay for tuition, not bad bagels editor in chief Rance Crain publisher, vp Jill R. Kaplan hange or die. Like most clichés, it holds a brave call to break with its 111-year-old tradition rather than EDITORIAL editor Glenn Coleman lot of truth. But change, despite its continue to sell off assets until the day of financial reckoning managing editor Jeremy Smerd deputy managing editors Valerie Block, unpalatable alternative, scares many arrived.The outraged students now occupying their Erik Ipsen people.Two recent examples: Students at president’s office should relocate to classrooms for assistant managing editor Erik Engquist senior producer, news Elisabeth Butler Cordova Cooper Union are protesting its plan to introductory economics courses.They might learn another, news producer Amanda Fung start charging tuition, and organized somewhat cleverer truism, coined by economist Herbert contributing editor Elaine Pofeldt columnists Greg David, Alair Townsend labor is trying to stem the growth of Stein: If something cannot go on forever, it will stop. crain’s health pulse editor Barbara Benson nonunion hotels in the city. Which brings us to an effort by the Hotel Trades Council, senior reporters Theresa Agovino, Cooper Union’s plight is unfortunate. Lackluster whose workers’ plumped-up wages and featherbedded work Aaron Elstein, Lisa Fickenscher, Matthew Flamm C reporters Chris Bragg, Matt Chaban, management and questionable decision-making over many rules help explain why a nothing-special room costs $500 a Daniel Geiger, Andrew J. Hawkins, Annie Karni, Adrianne Pasquarelli years put the Manhattan school on an unsustainable night and two hours’ use of a unionized hotel’s conference web reporters/producers financial path. If its new administration had a time machine, facilities, plus coffee Ken M. Christensen, Nazish Dholakia art director Steven Krupinski it would go back a few decades and start raising money from What angry and bad bagels, will set deputy art director Carolyn McClain its alumni, who tend to have means and are surely grateful a meeting organizer staff photographer Buck Ennis copy desk chief Steve Noveck for their free educations. It would negotiate for more annual students and back $100 a head.The copy editor Thaddeus Rutkowski revenue from its ownership stake in the land under the union has launched an data editor Suzanne Panara hotel workers assistant data editor Emily Laermer Chrysler Building, rather than locking the school into a advocacy campaign to researcher Eva Saviano poorly structured long-term deal. And it would find a donor have in common force every hotel intern Ali Elkin to name its new signature building for, rather than construct project in an upzoned ONLINE AND INTERACTIVE SERVICES senior web developer, interactive the East Village edifice before lining up a sponsor. east midtown to get Chris O’Donnell City Council approval, But that’s the past.The arts and engineering school, an ADVERTISING, MARKETING AND PRODUCTION important part of the city’s growing educational and knowing that its allies director of sales and marketing technological ecosystem, has wisely resolved to charge in the chamber will only allow union hotels. Its ultimate goal Nancy Adler senior account managers Irene Bar-Am, undergraduates about $20,000 a year beginning with the is to extend that mandate citywide. David Harkey, Jill Bottomley Kunkes, class that matriculates in 2014. Graduate students, including Singling out hotels for this costly and burdensome Courtney McCombs, Suzanne Wilson director of custom content Trish Henry a few who enroll next fall, also will be charged. requirement is simply unfair. As-of-right construction, free of sales coordinator Lauren Black Tuition—blasphemous to many Cooper Unionites—is, of political interference, is a fundamental purpose of zoning, newsletter product manager Alexis Sinclair credit Todd J. Masura (313-446-6097) course, standard in higher education.The school made a and the hotel business is as entitled to it as any other industry. director of audience & content partnership development Michael O’Connor senior marketing manager Catherine Schutten director of conferences & events CRAIN’S ONLINE POLL COMMENTS Courtney Williams reprint sales manager Lauren Melesio production and pre-press director Simone Pryce advertising production manager More on bike share Suzanne Fleischman Wies TO SUBSCRIBE: WHEELS ON THE DEBATE I have no problem with bike For print and digital subscriptions or customer GO ROUND AND ROUND stations, just with bikers who service, e-mail [email protected] follow no traffic rules and cause or call 877-824-9379 (in the U.S. and Canada) or Your online poll asked,“Are Citi too many accidents. 313-446-0450 (all other locations). $3.00 a copy for the print edition; or $99.95 one year, $179.95 two Bike stations worth the sacrifice —diane rose years, for print subscriptions with digital access. of parking and sidewalk space?” www.crainsnewyork.com/subscribe If these bike stations can be less Cyclists blow through red istockphoto TO ADVERTISE:

conspicuous and not displace lights and stop signs.They ride buck ennis street vendors who have on the wrong side of the street Contact Nancy Adler at SHOULD NYC GIVE [email protected] or call 212-210-0278. cultivated a following, and not and up one-way streets in the racks in locations that are less www.crainsnewyork.com/advertise NONCITIZEN take up any scarce parking wrong direction. than optimal. spaces, then I’m all for it. Is it possible that most If we work together, we can FOR INFORMATION ON OUR EVENTS: IMMIGRANTS THE —jerry austin cyclists do not adhere to the find the most effective and least Contact Courtney Williams at [email protected] or 212-210-0257. RIGHT TO VOTE? traffic regulations because disruptive locations. www.crainsnewyork.com/events The streets could be paved they are not aware of the Don’t the city and the with loose diamonds free for regulations? They should DOT think the residents TO CONTACT THE NEWSROOM: 711 Third Ave., New York, NY 10017-4036 Date of poll: May 14 the taking and someone in be required to take an know their own neighborhoods New York City would instructional class, pass a test best? editorial phone: 212.210.0277 222 votes fax 212.210.0799 complain. Undoubtedly, many and be issued a license. If they —jonathan bernstein Entire contents ©copyright 2013 Crain Communications Inc. someones. violate the law, they should be All rights reserved. ®CityBusiness is a registered trademark 10% —robert fined. I would like to see all the of MCP Inc., used under license agreement. Yes —joseph a. vitacco jr. bicycles in Manhattan heaped CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS Department of Transportation into a burning pyre. Bicycles chairman Keith E. Crain Commissioner Janette Sadik- Bicycles are a great alternative are great for 12-year-old president Rance Crain Khan is always fighting to more expensive and less children in the suburbs, not for treasurer Mary Kay Crain congestion. Yet here, the city is environmentally friendly dizzy dames and old geezers Cindi Crain creating congestion—not just methods of transportation, but wobbling the wrong way on executive vp, operations William Morrow 90% on the streets, but on the the DOT should have done a one-way streets with that “Oh, senior vp, group publisher Gloria Scoby No sidewalks, which are already better job contacting the I’m so cutesy-poo” look on vp/production, manufacturing David Kamis congested. A very stupid idea. affected residences and their faces. chief information officer Paul Dalpiaz —joe wright businesses before installing the —louise weiss founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | May 20, 2013 20130520-NEWS--0011-NAT-CCI-CN_-- 5/16/2013 6:07 PM Page 1

CAROL KELLERMANN exceeded wage increases the city had negotiated with other uniformed- service unions. To maintain parity, Finding a better way the city had to reopen those con- tracts to provide the higher increas- es to those workers as well. Mr. Cuomo proposed changing on labor bargaining binding-arbitration provisions in the state budget,but legislative lead- ers balked. His proposal would have axpayers are at a disadvantage in collective bar- limited awards to 2% annual raises gaining with police and firefighter unions in New in localities that meet a definition of York state because of the way binding arbitration “fiscally distressed.” This approach was too narrow. A better set of rules is done. The culprits are provisions of a statute, would give arbitrators more guid- known as the Taylor Law, that expire July 1. Gov. ance in making determinations and Andrew Cuomo’s recent statement that he will not allow the assure that the process, once in- T voked, moves expeditiously. Legislature to simply extend these provisions is welcome, as are The changes should include time his proposals to encourage local government restructuring and limits and deadlines that avoid the uncertainties and risks arising from establish an alternative panel to dered timely, good-faith collective delayed, retroactive wage awards. conduct arbitrations. Revising the bargaining. Union leaders can reject New, more specific decision criteria binding arbitration law to reasonable offers from elected offi- should place greater emphasis on the strengthen localities’ position is cials and then ask a tripartite arbi- fiscal condition of local governments. necessary to incentivize union lead- tration panel to make an award “Ability to pay”should be defined ers to negotiate. knowing the previous offers from as the capacity of a locality to pay all Public unions have long been management may serve as a starting costs of the imposed contract from prohibited from striking (labor’s point for a “compromise.” recurring resources (including sav- most powerful tool), so police and Arbitrators must base their ings from productivity gains) with- firefighters, considered essential- awards on several criteria, but insuf- out increasing taxes, making service service providers, sought binding ficient recognition of municipali- cuts or employing fiscal gimmicks. arbitration as a way to gain some ties’ fiscal condition has resulted in Local governments are under ex- leverage in bargaining with local generous awards that burden al- traordinary pressure from the cost of governments. It has also been ex- ready stressed communities. their employees’ compensation.The tended to other uniformed person- For example, just prior to the re- taxpayers deserve a level playing nel, including transit workers. cession, an arbitration panel award- field, and they don’t have one now. Despite the intent that it be a last ed New York City police officers resort, arbitration has come to be wage increases of 4.5% and 5% for Carol Kellermann is president of the frequently relied upon and has hin- the 2004-2006 contract. The award Citizens Budget Commission.

be about 50% higher, at $1.5 billion. Instead, revenue increased eightfold. Snoop scandal and What company has done better in that period? Google, for sure; Apple, too.Any business in New York? I can’t the mayor’s wealth think of anyone. It is true that most of Bloomberg LP’s gains have come since the may- he scandal over the way Bloomberg News re- or left to run the city. (There are also porters used confidential information about the many questions about how much or how little Mr. Bloomberg is involved company’s subscribers shows no sign of ending. In in the firm—and he hasn’t always the past week, and The Wall been candid on that subject—but Street Journal have each written five articles on the what the company does has changed matter. It’s hard to resist a story when a formidable (and often very little since he left.) “The T Bloomberg” has become indispensa- disliked) competitor gets in trouble. ble on both Wall Street and in Wash- The more interesting angle, though, is the way it shows how ington,D.C.,by combining securities information with technology and successful Bloomberg LP has been media.Nothing comes close to it.It is and what it says about the mayor’s hard to see the scandal changing that. wealth and business acumen. This also gives us some measure I started rereading Michael of the mayor’s extraordinary wealth, Bloomberg’s 1997 autobiography, since he owns virtually all of the Bloomberg by Bloomberg, which tri- company. In 1997, he was a mere umphantly boasts that the number of 117th on the Forbes list of wealthi- terminals the company had installed est Americans, with a net worth of had reached 75,000 and revenue was $1.3 billion. The latest Forbes list something like $1 billion. And that ranks the mayor as the seventh- was an impressive accomplishment. richest American and the 13th- Today, as every one of those scan- GREG DAVID richest person in the world,estimat- dal stories notes,the terminal count is ing his worth at $27 billion. The about 315,000, and the company’s Forbes number is undoubtedly too revenue last year was $7.9 billion. LP had merely grown at the rate of in- low. It is based only on its valuation How impressive is this? If Bloomberg flation since 1997, its revenue would of the company. The mayor must have many other investments. After all, he owns 11 homes now. THE BLOOMBERG MACHINE: THEN AND NOW Not only has Mr. Bloomberg Terminals Revenue Mr. Bloomberg's His net dominated the city for the past 12 Forbes U.S. rank worth years, he would be the hands-down 1997 75,000 $1.0B 117 $1.3B winner for the award for the most successful New York business exec- 2012 315,000 $7.9B 7 $27.0B utive of the past 30 years.

May 20, 2013 | Crain’s New York Business | 11 BRIDGING OPPORTUNITY BETWEEN EAST AND WEST

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SHANGHAI • BEIJING • HONG KONG • TAIPEI www.eastwestbank.com REAL ESTATE INSIDE THE LIST Real Capital Analytics’ largest NYC financings PAGE 15 Deals REIT puts building up for sale, institute finds chemistry on Wall Street, REPORT Jay-Z spreads his wings PAGE 16 Startups find places to grow For landlords, rentals of shared offices can be a good low-risk bet

BY STEPHEN KLEEGE

Fifteen years ago, managing agent Thomas Campenni leased 20,000 square feet at 41 E. 11th St. to a company he’d never heard of called TechSpace. Since then, the firm, which manages shared workplaces for computer and Internet-oriented enterprises, has tripled its footprint in the 11-story, 220,000-square-foot building,pleasing Mr.Campenni mightily. “I really like them a lot,” he said.“They’re not hard users, and they pay the rent on time.” TechSpace also did something else along the way: It helped pave the CO-WORKING50 SPACES way in midtown in Manhattan, almost all south for a of which have opened in wave of the past five years similar compa- nies that offer co- PORTION60% OF working space Manhattan’s enrico varrasso modeled co-working spaces that on the are in midtown south corporate campuses of such trendsetters as Facebook, Google and Zappos, where would-be moguls bounce Winning teams ideas off one another in open en- vironments. Those providers of co- Partnerships allow firms Tellingly,both companies are seen A case in point is the Milford Plaza working spaces have also proved as big-league real estate investors and Hotel just west of Times Square. Ear- to be a crucial link in the food to increase their financial operators in their own right. $325M lier this year, when the time came for chain in the hot midtown south Nonetheless, both saw the benefit of SALE PRICE of Crown Acquisitions to sell the 1,331- real estate market,not just leasing working together. the land alone room behemoth it had purchased in odd spaces, but also filling them and managerial strengths. under the Milford Here are cases in point “Beacon provided us with two —63% 2010 with two partners, it tried some- up with fledgling firms, scores of things: equity and skill,” said David more than was thing different. which have grown or joined to- Levinson, L&L’s chief executive. paid for the entire The property was sold off in three gether into entities big enough to Five years after the real estate property pieces: its retail space, the hotel itself become tenants in their own BY DANIEL GEIGER market collapsed, many investors and the land underneath it all. right. are getting back into action mode in The strategy paid off spectacular- “These facilities are like Last June, L&L Holding Co. and Beacon Capi- a strengthening real estate market, and partner- ly in March when the partners,including High- Match.com for early-stage com- tal Partners teamed up to buy 222 Broadway. ships like that of L&L and Beacon are very gate Holdings and Rockpoint Group, an- panies,” said Justin Halpern, a They paid $230 million for the 27-story office much in vogue as a means to double up on fi- nounced they had reached a deal to sell the land vice president at tenant brokers tower and then poured millions of dollars into re- nancial and managerial firepower for a specific alone for $325 million—63% more than they Cresa New York. furbishing the 50-year-old property. transaction or for a series of deals. See WINNING on Page 14 See CO-WORKING on Page 14

May 20, 2013 | Crain’s New York Business | 13 REPORT REAL ESTATE

The Durst Organization L&L Holding Co. SL Green Realty and Sydney Fetner and Beacon Corp. and Jeff Winning Associates Capital Partners Sutton PREVIOUS DEALS, DATES PREVIOUS DEALS, DATES PREVIOUS DEALS, DATES teams 125 W. 31st St., 2002 195 Broadway, 2011 609 Fifth Ave., 2002 625 W. 57th St., 2013 222 Broadway, 2012 1552 Broadway, 2011 Continued from Page 13 he Durst Organization put up its first office wo years ago, L&L Holding Chief n December, SL Green and Jeff Sutton swooped had paid for the entire property. tower, on the corner of East 42nd Street and Executive David Levinson saw a way in with the winning, $115 million bid for the six- Now the group is in the process TThird Avenue, in 1957 and has followed up Tto multiply his company’s lower Istory, 60,000-square-foot building at 131-137 of selling the retail and hotel with more than a dozen more.But in 2002,when the Manhattan property portfolio, and he took Spring St.,in the heart of the hot SoHo shopping dis- space. firm decided to ramp up its residential development it. He invited Beacon Capital Partners to trict. In doing so, they beat out a number of powerful “It was Highgate’s idea to divide activities, it went out and partnered with a specialist, become his partner at the old AT&T head- rivals, including Vornado Realty Trust. the property,” said Haim Chera, Sydney Fetner Associates. quarters at 195 Broadway, a building that That victory was the latest notched up in the one of Crown’s principals. “It’s Their first joint venture was literally Epic, the L&L had owned for several years. partnership of giant office landlord SL Green and been our approach that we’d rather name of the 460-unit apartment building on West That collaboration worked out so well one of its leading retail landlords, Mr. Sutton, that have half of a deal and be able to 31st Street that they snapped up for undisclosed that less than two years later, the companies over the past 10 years has built one of New York’s learn from a partner.” millions. The deal was complex, involving the sale partnered on the $230 million acquisition of biggest retail portfolios. Joint efforts can also become of both a ground-floor condominium to the Amer- 222 Broadway. A prime example of how the two fit together vehicles for venturing into whole ican Cancer Society and of the building’s leasehold “For both of us, it’s a unique partnership came in May 2011 when they paid $137 million for a new markets, as SL Green, the to the Franciscan Fathers. because we both tend to work with financial two-story, 15,000-square-foot property at 1552 city’s largest office landlord, has Later this year, the duo will begin work on their partners,not firms that have the same expert- Broadway in Times Square. SL Green provided the done since 2003 by working with fourth joint effort,a pyramid-shaped 750-unit rental ise operating real estate that we each have,” financial wherewithal,and Mr.Sutton chipped in the investor Jeff Sutton to acquire re- tower by the West Side Highway at 625 W. 57th St. Mr. Levinson said. retailing magic.Together,they leased the ground floor tail properties around town, Mr. “It’s the ability to facilitate deals that would be By working with Beacon, which already next door at 1560 Broadway,knocked down a wall and Sutton’s specialty. more difficult to do on their own,” said Meyer Last, owns a major financial district skyscraper at created a 30,000-square-foot space that retailer Ex- The partnership has allowed a senior partner at Fried Frank,one of the city’s largest 32 Old Slip, Mr. Levinson was able, howev- press agreed to lease in June 2012, paying a rent ru- SL Green to dip into the city’s hot, real estate practices.“In the case of Durst and Fetner, er, to double L&L’s deal-making and its mored to be more than $20 million a year. increasingly tourist-driven retail I think they have a lot more capacity working togeth- management power. Mr. Sutton and SL Green did the first of their market without taking resources er to do big projects than on their own.” As a result,the duo has been able to put it- deals together nearly a decade ago when SL Green away from its office empire. By teaming up, Durst can focus on its commer- self on the leading edge of a recent uptick in gave Mr. Sutton a mezzanine loan for his acquisi- “Jeff has amazing reach into the cial holdings, including the tow- leasing downtown. At 195 Broadway, the tion of 609 Fifth Ave. tenant universe and a real expertise er at 1 Bryant Park and 1 World Trade Center. It partners recently leased nearly 200,000 “They got a sense I knew what I was doing,” Mr. at pricing and getting the highest co-owns a small stake in 1 WTC with another part- square feet to publishing giant Harper- Sutton said, who ultimately brought in high-end and best use out of a retail space,” ner, the Port Authority of New York and New Jer- Collins, and followed up by cutting a deal for doll maker American Girl at a reported rent of $7 said Andrew Mathias, president of sey. Next up for Durst/Fetner will be a large devel- 80,000 square feet at 222 Broadway with me- million a year. “Later, we became partners in that SL Green. opment site the pair own at 855 Sixth Ave. dia company Condé Nast. property.” Ⅲ Co-working spaces MOVING ON WITH OFFICE VACANCIES in Continued from Page 11 director of ABS Partners Real Es- midtown south below 7% and The proliferation of co-working tate’s TechStarter division. Increas- average asking rents surging past spaces has been fueled by the city’s ingly, the facilities are popping up in $51 a square foot, co-working- Behind every real estate deal technology boom,as landlords leased the financial district and even mid- space providers are casting their there is a thoughtful, floors to such companies as We- town as vacancy rates fade to the van- nets farther for new territory. Work,Grind and General Assembly, ishing point in midtown south. WeWork recently signed a business-savvy professional. hoping to establish their buildings’ In addition to the technology- lease for 121,000 square feet at credibility as tech destinations. oriented co-working spaces,there are 222 Broadway. Similarly, Tech- a host of competitors that provide Space Vice President Brendan Easy on the budget well-equipped office suites all over McGee noted that the company The facilities generally go beyond town. Those range from the global would prefer to establish its what’s offered in incubators, as the leader,Luxembourg-based Regus,to fourth New York location back in co-working companies seek to dis- the city’s two biggest landlords, SL midtown south, but he concedes tinguish themselves. General As- Green Realty Corp. and Vornado that there’s a better chance of sembly, for example, offers educa- Realty Trust, which market shared finding rents in the $30 range tional programming on topics such spaces in several of their Class A of- in the downtown market. as data analysis and digital market- fice towers. Regus, which has 40 lo- The Partnership for New York M.S. in Real Estate ing at its offices. Others specialize cations in New York alone, has been City announced last month that it in clients with similar interests, as moving toward using more “open, will invest $20 million to develop Even in the toughest of economic times, well-connected, well-informed real estate Green Spaces does in grouping com- collaborative” designs in its facilities “flexible workspace in lower-cost panies interested in sustainability. for more than two years now,accord- professionals who understand the markets and who anticipate the needs of their locations,” in everything from old For landlords, the co-working ing to a company spokesman. clients will fi nd success. The M.S. in Real Estate, off ered by the NYU Schack Institute hospitals and armories to Class C of Real Estate, integrates theory with real-world application, covering every outfits offer the ability to attract Some landlords are seeking to pig- fledgling next-gen tenants without gyback on the success of the co- office buildings around the five segment of the industry. Learn from faculty members who are top professionals in taking the credit risks such tenants working-space providers. By leasing boroughs. —STEPHEN KLEEGE the fi eld. Join a global network of more than 2,000 alumni. Gain the competitive would normally entail. Those co- to such firms and then chopping oth- advantage in the real estate capital of the world – NYC. working companies are also easy on er spaces in their buildings “into the landlords’budgets because most pre- right sizes,” such landlords can pro- shakeout looming. Choose from concentrations in: Finance and Investment or fer their space on the raw side. Usu- vide second homes for firms after they “There are too many of these,”said Strategic Real Estate Management ally, it’s up to the tenant to build the outgrow their shared offices, accord- Mr. Campenni, who gets inquiries facilities that will attract hip clients. ing to Michael Cohen, tristate presi- from shared-office-space providers Information Session: Monday, June 10, 6–8 p.m. “The risk is low for the landlords, dent of Colliers International. “almost weekly,” and decided several NYU Kimmel Center, 60 Washington Square South, New York, NY since they are typically getting larg- years ago that he won’t rent space to er security deposits for the newer Market glut? them unless they’re offering a For event information and to R.S.V.P. visit scps.nyu.edu/graduate-events6b companies, and the more estab- That is the very strategy that “unique”product.“There aren’t going lished ones now have good credit,” Colliers employees are using at the to be enough people to rent them.” To request information and to apply: scps.nyu.edu/gradinfo6b said Greg Kraut, principal of the building they own at 57 W.57th St., Though the market may be near New York office of real estate serv- where Regus occupies two floors, saturation, most experts insist that To learn more about the program, ices firm Avison Young. and the rest of the available space co-working spaces are likely to be a visit us at: scps.nyu.edu/msre1b In all, the city boasts about 50 co- has been divided into units as small permanent fixture on the New York or call 212-998-7100 working spaces, almost all of which as 500 square feet. landscape. “This business will be have opened since 2008, with more But with so many providers in sustainable,” said Cresa’s Mr. New York University is an affi rmative action/equal opportunity institution. than 60% of them located in midtown the market today, some people are Halpern, “as long as there continue ©2013 New York University School of Continuing and Professional Studies. south,according to Ashkán Zandieh, already wondering if there is a to be entrepreneurs.” Ⅲ

14 | Crain’s New York Business | May 20, 2013 THE Real Capital Analytics’ Largest NYC Financings LIST Ranked by loan amount, from January 2012 through April 2013

Address/ Loan amount Transaction Rank property location and type (in millions) type Date Borrower Lender THE TOP 1290 Sixth Ave. (AXA Financial Center) $950 Refinance 11/13/12 Vornado Realty Trust/Trump Organization Deutsche Bank1, 2 FOUR 1 Manhattan office 1515 Broadway (1 Astor Plaza) $900 Refinance 2/19/13 SL Green Deutsche Bank1, 2 2 Manhattan office 90-15 Queens Blvd. (Queens Center) $600 Refinance 12/24/12 Cadillac Fairview/Macerich Queens Center 2013-QC1, 2 3 Queens retail 550 Madison Ave. (Sony Plaza) $600 Sale 3/15/13 Chetrit Group/Clipper Equity Bank of China 3 Manhattan office 8 Spruce St. (New York by Gehry) $539 Sale 12/12/12 TIAA-CREF Hypothekenbank1 5 Manhattan apartment 5100 Kings Plaza (Kings Plaza Shopping Center) $500 Sale 11/28/12 Macerich Goldman Sachs2 6 Brooklyn retail 335 Madison Ave. $498 Refinance 4/11/13 Milstein Properties Bank of China 7 Manhattan office LIST RANK 1 610-620 W. 42nd St. (Silver Towers) $490 Refinance 8/17/12 Silverstein Properties Wells Fargo3 8 Manhattan apartment ADDRESS 30th St. and 10th Ave. (Hudson Yards Development Phase 1) $475 Refinance 4/10/13 Related Cos./OMERS Starwood Property Trust1 1290 Sixth Ave. 9 Manhattan development site LOAN AMOUNT 768 Fifth Ave. (The Plaza and Shops at the Plaza) $466 Sale 11/27/12 Sahara India Pariwar Bank of China $950 million 10 Manhattan hotel 401-471 W. 42nd St. (Manhattan Plaza) $450 Refinance 9/1/12 Related Cos. Wells Fargo3 11 Manhattan apartment 432 Park Ave. $400 Refinance 11/1/12 CIM Group/Macklowe Properties Children’s Investment Fund 12 Manhattan development site 666 Fifth Ave. $390 Sale 12/6/12 Vornado Realty Trust Citigroup1, 2 13 Manhattan retail 1411 Broadway (World Apparel Center) $364 Sale 11/19/12 Caisse de Depot DekaBank1 14 Manhattan office 30 Waterside Plaza $362 Sale 5/4/12 UBS/Richard Ravitch MetLife 15 Manhattan apartment 40 Riverside Blvd. $352 Refinance 5/3/13 Carlyle Group/Extell Development Capital One1 16 Manhattan development site LIST RANK 2 56 Leonard St. $350 Refinance 1/9/13 Alexico Group/Dune Capital Management Bank of America1 17 Manhattan development site ADDRESS 413 W. 31st St. $340 Refinance 1/29/13 Brookfield Asset Management Wells Fargo1 1515 Broadway 18 Manhattan development site LOAN AMOUNT 100 W. 33rd St. (Manhattan Mall) $325 Refinance 3/5/12 Vornado Realty Trust Landesbank Baden- $900 million 19 Manhattan office Württemberg1 450 Lexington Ave. $325 Sale 9/14/12 RXR Realty Pacific Life 19 Manhattan office 450 W. 42nd St. (MiMa) $320 Sale 11/13/12 TIAA-CREF New York State Housing 21 Manhattan apartment Finance Agency3 875 Third Ave. $320 Refinance 11/20/12 Global Holdings (Ofer family) Bank of America 21 Manhattan office 120 Broadway (Equitable Building) $310 Refinance 3/14/13 UBS/Silverstein Properties Wells Fargo2 23 Manhattan office 350 Park Ave. $300 Refinance 1/10/12 Vornado Realty Trust New York Community Bank 24 Manhattan office 452 Fifth Ave. $300 Refinance 6/22/12 IDB Group/Midtown Equities JPMorgan2 24 Manhattan office LIST RANK 3 (tie) 717 Fifth Ave. $300 Sale 7/25/12 Jeff Sutton New York Life1 24 Manhattan retail ADDRESS 47-57 W. 46th St. $300 Refinance 9/30/12 Extell Development 90-15 Queens Blvd. 24 Manhattan development site LOAN AMOUNT 101 Park Ave. $300 Refinance 11/9/12 HJ Kalikow & Co. Bank of America2 $600 million 24 Manhattan office 340 West St. (St. John’s Center) $300 Sale 12/28/12 Westbrook Partners/Fortress 24 Manhattan office 70 Pine St. $300 Refinance 4/30/13 Rose Associates Inc./Eastbridge Bank of New York1 24 Manhattan office 737 Park Ave. $275 Refinance 8/21/12 Macklowe Properties/CIM Group Children’s Investment Fund 31 Manhattan apartment 622 Third Ave. (Grand Central Plaza) $275 Refinance 2/11/13 Cohen Brothers Realty Corp. Ladder Capital Finance2 31 Manhattan office 50 W. 34th St. (Herald Towers) $275 Refinance 3/1/13 JEMB Realty Corp. AIG 31 Manhattan apartment 250 Vesey St. (4 World Financial Center) $270 Refinance 7/27/12 Brookfield Asset Management Deutsche Bank 34 Manhattan office 666 Third Ave. (Chrysler East Building) $265 Sale 11/1/12 Commerzbank/Germania of America Morgan Stanley2 LIST RANK 3 (tie) 35 Manhattan office ADDRESS Data are based on publicly reported lending activity for the period from January 2012 through April 2013. Includes first mortgages made for acquisitions and refinancings on properties and portfolios of $2.5 million and greater; excludes seller financing, mezzanine 550 Madison Ave. financing and land loans. In case of tied figures, deals are listed in order of transaction date. 1-Other lenders were involved in the transaction. 2-Loan has been securitized. 3-Loan was originated on behalf of Fannie Mae or Freddie Mac. Real Capital Analytics Inc. is an independent research firm focused exclusively on capital investment markets for commercial real estate. RCA offers comprehensive information on activity in the industry. In addition to collecting transactional information for property sales and financings, it LOAN AMOUNT interprets the data, including capitalization rates, market trends, pricing and sales volume. The firm publishes a series of Capital Trends reports and offers an online service that provides real-time, global transactional market information. Visit www.rcanalytics.com. $600 million

May 20, 2013 | Crain’s New York Business | 15 REPORT REAL ESTATE DEALS

in-house by Joseph Artusa. BARE BONES Savanna finds —daniel geiger Buffalo Boss the silver lining spreads its wings Wing night is coming to Jay Street. eal estate investment firm Savanna has put its 25-story office Buffalo Boss, the wing eatery in building at 5 Hanover Square, in lower Manhattan, up for sale. which rapper Jay-Z is an investor, has Savanna purchased the mortgage on the 340,000-square- signed on for its third Brooklyn loca- foot property during the recession for $51.5 million and then tion.The three-year-old chain signed took control of the building. It later took a $47 million loan a 10-year deal for 600 square feet at Ragainst the property from Mesa West Capital to help pay for renovations and 400 Jay St.,at Willoughby Street.The incentives to entice tenants. Today, the building is 96% occupied. asking rent was $30 per square foot. Five Hanover Square could fetch as much as $100 million, sources esti- Owned by Jay-Z’s cousin Jamar mated. Brokerage Eastdil Secured was hired to sell the building. Savanna White, Buffalo Boss already has a 685 THIRD AVE. 250 W. 34TH ST. 350 FIFTH AVE. and Eastdil Secured declined to comment. —daniel geiger location at 554 Fulton St.and inside the Center. ASKING RENT; TERM: ASKING RENT; TERM: ASKING RENT; TERM: $50s per square foot; $60s per square foot; $51 per square foot; “They’re getting so many take- undisclosed 10 years 11 years ing to Leon Manoff, a broker with out orders from MetroTech and Nonprofit avoids SQUARE FEET: SQUARE FEET: SQUARE FEET: Colliers International, who repre- from Dumbo that they wanted a lo- 57,000 14,000 85,000 a taxing situation sented the firm. Nonprofits are ex- cation farther down[town],” said TENANT; REPS: Crain TENANT; REP: Presidio TENANT; REP: empt from real estate taxes, but end Adam Stupak of Task Real Estate, Communications Inc.; Network Solutions; John Shutterstock Inc.; Paul David Hollander and Pavone of DTZ Ippolito of Newmark In a move to save on real estate taxes, up paying them anyway when they who represents the chain. Mary Ann Tighe of CBRE Grubb Knight Frank the American Institute of Chemical sign an office lease because taxes are Buffalo Boss was also lured to Jay Group Inc. LANDLORD; REP: Vornado Realty Trust; in- LANDLORD; REPS: Engineers is heading to Wall Street. already built into rents. Street in order to be near other pop- LANDLORD; REPS: TIAA- house representation by Malkin Holdings; William The nonprofit has signed a lease However, the landlord of 120 ular eateries,including Shake Shack CREF; Paul Amrich and Craig Panzirer Cohen and Ryan Kass of for 16,500 square feet,the entire 23rd Wall St., Silverstein Properties, and Potbelly, said Jason Pruger, the Peter Turchin of CBRE Newmark Grubb Knight Group Inc. BACK STORY: The Frank floor, at 120 Wall St. for a little more arranged a deal last year with the Newmark Grubb Knight Frank Re- information and than 10 years. The company will city’s Economic Development Corp. tail broker who, along with col- BACK STORY: The technology services firm BACK STORY: The newly move from 3 Park Ave., where it has to receive a building-wide real estate league Ross Kaplan, represented publisher of Crain’s New will take a portion of the public tech company, been subleasing space. Asking rents tax exemption under the condition landlord Robert Zirinsky. York Business, 28th floor at 1 Penn which sells stock photos Advertising Age and Plaza. Previously, Presidio online, will take the entire at 120 Wall St. are in the high $30s that it would lease the property The new wings bar, expected to nearly two dozen other had three separate 20th and 21st floors at per square foot. specifically to nonprofits and profes- open in July,will replace a cellphone titles will take the ninth offices scattered across the Empire State Building The tenant is saving a little more sional associations. store. and 10th floors in the 31- the 16th and 19th floors. to house its new than 10% on rent expenses, accord- The landlord was represented —adrianne pasquarelli story building. headquarters.

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16 | Crain’s New York Business | May 20, 2013 20130520-NEWS--0017-NAT-CCI-CN_-- 5/16/2013 6:21 PM Page 1

IN THE BOROUGHS STATEN ISLAND

and swamp sunflower, among other A dump no longer? plants.Altogether,the center’s plant collectors have gathered a quarter of Continued from Page 3 Freshkills Park,but the eastern half of their targeted goal of 2,000 native nature preserves, parks and median the U.S.And if all goes well,someday species, according to Camille strips up and down the Atlantic coast. it could even sell its seed and generate Joseph, its head plant propagator. “What we want to do is unique revenue for the city of New York. on the East Coast,” said Edward In preparation, each week the Back to her ‘roots’ Toth, the bespectacled, gray-haired staffers fan out to “The hours can be long, but I feel botanist who is the center’s nursery walk, hike and really fortunate to have this job,”said director. canoe into parks, 22K Ms. Joseph, a former florist who put READY TO PLANT: Though raising native seed in bulk swamps and na- ACRES within together arrangements for down- Edward Toth, the Fresh Kills Landfill Greenbelt center’s is done on a major scale out West, ture preserves— town restaurants before 9/11 led her nursery director, has where forest fires regularly ravage sometimes trav- to rethink her career and return to been gathering seeds. huge stretches of the landscape that eling more than the field of environmental plant sci- 25% buck ennis must then be replanted,the practice is 100 miles—in PORTION of ence that she’d studied as an under- in its infancy in the East. search of native targeted plant graduate at SUNY’s College of En- across the street, where tenants have in mind.“I’m all for it,”he said. species. Seeds species collected vironmental Science and Forestry. range from Mugshots Bar and Grill “I see the park as a blank canvas that Center might blossom from those spec- so far Down the road, the plan is to to the Mother Mousse bakery, the could be designed as man-made na- “You can buy millions of tons of imens are har- contract with farmers in the region locals are watching with interest. ture, with sculptures and different native seed out West,”said Mr.Toth, vested, separated 12-13 to take the seeds assembled on Vic- Joan Sheheen, who has run the types of pagodas.” a 28-year Parks Department em- from other plant TYPICAL HOURS tory Boulevard and reproduce them bakery for the past 23 years, has her The state of some of the smaller ployee transplanted to Bay Ridge, matter, cleaned, in seed collector’s on a far larger scale. doubts. “I just wonder what’s under parks in the area offers little encour- Brooklyn, from his native Ohio. It is dried and placed day Will this effort, with its modest the landfill, so I’m not sure I’ll hang agement about what may lie ahead. a labor-intensive process. To date, in walk-in refrig- Source: Greenbelt Native $1.2 million annual budget, some- out there.” Around the corner from the plant Plant Center his operation on Staten Island has erators. Later, day help make a large swath of Stat- On the other hand, her graphic- center, trash has piled up at a nature produced only an infinitesimal frac- they are planted in the center’s four en Island look like the emerald isle artist husband, Dennis, is far more preserve on Travis Road, under a tion of that—just 150 pounds. greenhouses on the 13-acre site. it was when the Dutch arrived in the optimistic about the park—al- “No dumping” sign and another Ultimately, he hopes the center Today, the glass houses are alive 17th century? though perhaps not exactly the one with a Parks Department “Forever will blossom to supply not just with wild geraniums, rose mallow Who knows,but in the strip mall Mr.Toth and the Parks Department Wild” logo. Ⅲ

FROM AROUND THE CITY We congratulate our client

MANHATTAN E. Village plans for new plaza As work gets underway on long- awaited plans to turn the narrow tri- THE WATER TABLE will offer two dinner angle around the uptown Astor seatings. Place subway stop into a pedestrian along with plaza, neighbors are already swing- ing into action to decide what events BROOKLYN and activities the new space should host. Restaurateur “It’s an 18-month construction to ship out process, and we’d love to already have some program in place for day All aboard! The Water Table, a and one,”said William Kelley,executive restaurant that will pair a boat with director of the Village Alliance, the haute cuisine,will set sail this July in group in charge of plans and main- north Brooklyn. Proprietor Kelli tenance for the northern part of the Farwell, who works in the wine in- space, which falls within its Busi- dustry but also holds a captain’s li- ness Improvement District. cense, recently raised $26,000 Under the plan, two narrow through site In- pieces of land between Astor Place diegogo.com to purchase a World on closing their $35M financing of a and East Ninth Street, and from War II-era Navy patrol boat. Lafayette Street to Fourth Avenue, She plans to offer two dinner will be freed of vehicle traffic and seatings on board, where patrons 12.3 megawatt solar installation for a opened to pedestrians. will be able to munch New England At an event last month run by the fare like lobster rolls and crabcakes public-private partnership (PPP) at Project for Public Spaces, locals while cruising the East River year- pitched their ideas for the new round. The boat can accommodate Joint Military Base McGuire-Dix-Lakehurst space, from seating options to a 100, but Ms. Farwell expects to cap greenmarket to theater festivals. her diners at 60 for a more intimate in Burlington County, New Jersey The next step is for the Village feel, in keeping with other popular Alliance to look for neighborhood (but stationary) restaurants like partners and,potentially,raise funds Marlow & Sons in Williamsburg. for any ideas that receive communi- “It’s like a tavern on the water,” ty support. she said,noting that she got the idea By the time the bulldozers fin- while riding the East River Ferry. ish the physical reshaping, Mr. “Ferries are making the water feel so Kelley hopes to have a set plan for accessible,” she added. the community to enjoy what has Ms. Farwell is in the process of been a clumsy, “threadbare” inter- getting her liquor license and the section. equally important docking ap- “It’s definitely going to trans- proval. She’s aiming to make her of- form the neighborhood,” he said. ficial maiden voyage on July 4. Want more info on our donedeals? Scan the QR Code with your smart phone. —cara eisenpress —adrianne pasquarelli

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Delaware 19901. Purpose: all lawful purposes. 19901. Purpose: Any lawful activity. address of LLC is: 1521 Concord Pike #301, Wilmington, DE, 19803. Notice of Formation of NYC 61ST Notice of Qual. of 1515 Broadway Certificate of LLC filed with Secretary LLC. Arts. of Org. filed with Secy. of Owner LLC, Auth. filed Sec’y of of State of DE located at: 401 Federal State of NY (SSNY) on 04/17/13. State (SSNY) 2/1/13. Office loc.: NY Street - Suite 4, Dover, DE 19901. Office location: NY County. Princ. County. LLC org. in DE 1/31/13. Purpose: any lawful act or activity. office of LLC: 55 Fifth Ave., 15th Fl., SSNY desig. as agent of LLC upon NY, NY 10003-4398. SSNY designated whom process against it may be Notice of Formation of MORNINGSIDE as agent of LLC upon whom process served. SSNY shall mail copy of ASSOCIATES LLC. Arts. of Org. filed against it may be served. SSNY proc. to NRAI, 111 Eighth Ave., NY, with Secy. of State of NY (SSNY) on shall mail process to David R. Feinberg, NY 10011, the Reg. Agt. upon whom 03/27/13. Office location: NY County. Esq. at the princ. office of the LLC, proc. may be served. DE off. addr.: SSNY designated as agent of LLC REQUEST FOR PROPOSALS regd. agent upon whom and at 160 Greentree Dr., Ste. 101, Dover, upon whom process against it may which process may be served. DE 19904. Cert. of Form. on file: be served. SSNY shall mail process Purpose: Any lawful activity. SSDE, Townsend Bldg., Dover, DE to c/o The Brodsky Organization, 19901. Purp.: any lawful activities. LLC, 400 W. 59th St., NY, NY 10019. Notice of formation of TIME WARNER Purpose: Any lawful activity. CONDO 66 NY, LLC Arts. of Org. filed Notice of Qual. of Atika Capital with the Sect’y of State of NY (SSNY) Management GP LLC, Auth. filed Notice of Formation of Asia One Six on 3/29/2013. Office location, County Sec’y of State (SSNY) 9/28/12. LLC. Arts. of Org. filed with Secy. of of New York. SSNY has been Office loc.: NY County. LLC org. in State of NY (SSNY) on 11/29/11. designated as agent of the LLC DE 9/26/12. SSNY desig. as agent of Office location: NY County. SSNY upon whom process against it may LLC upon whom process against it designated as agent of LLC upon be served. SSNY shall mail process may be served. SSNY shall mail whom process against it may be to: c/o Aaron Friedman, Esq., 20 copy of proc. to Att: Brad Farber, served. SSNY shall mail process to: West 22nd St., Ste. 1610, NY NY 1965 Broadway, Apt. 8D, NY, NY c/o The Restaurant Group, 1350 Ave. 10010-5831. Purpose: any lawful act. 10023. DE off. addr.: CSC, 2711 of the Americas, NY, NY 10019. Centerville Rd., Wilmington, DE Purpose: any lawful activity. NOTICE OF FORMATION OF PPNY 11 19808. Cert. of Form. on file: SSDE, LLC. Arts of Org filed with Secy of Townsend Bldg., Dover, DE 19901. Notice of Formation of TOTC State of NY (SSNY) on 3/13/2013. Purp.: any lawful activities. PROPERTIES LLC. Arts. of Org. filed Office location: NY County. SSNY Notice of Qual. of Suvretta Partners, with Secy. of State of NY (SSNY) on designated as agent upon whom LP, Auth. filed Sec’y of State (SSNY) 04/23/13. Office location: NY County. process may be served and shall mail 8/1/12. Office loc.: NY County. LP SSNY designated as agent of LLC copy of process against LLC to prin org. in DE 10/19/11. SSNY desig. as upon whom process against it may be bus addr: 1420 Rocky Ridge Dr., Ste. agent of LP upon whom process served. SSNY shall mail process to 100, Roseville, CA 95661. Purpose: against it may be served. SSNY Corporation Service Co., 80 State St., Own real estate and all lawful activity. shall mail copy of proc. to Att: Aaron Albany, NY 12207. Purpose: Any lawful activity. Notice of Qual. of Central Park Group Cowen, 950 Third Ave., 24th Fl., NY, WP XI, LLC, Auth. filed NY 10022. DE off. addr.: CSC, 2711 Notice of formation of ROSA CAP LLC Sec’y of State (SSNY) 7/3/12. Office Centerville Rd., Wilmington, DE Arts. of Org. filed with the Sect’y of loc.: NY County. LLC org. in DE 19808. Cert. of LP on file: SSDE, State of NY (SSNY) on 1/4/2013. TELECOMMUNICATIONS PUBLIC & LEGAL 7/2/12. SSNY desig. as agent of Townsend Bldg., Dover, DE 19901. Office location, County of New York. NOTICES LLC upon whom process against it Name/addr. of each gen. ptr. avail. at SSNY has been designated as agent may be served. SSNY shall mail SSNY. Purp.: any lawful activities. of the LLC upon whom process Notice of Formation of Advanced copy of proc. to 805 Third Ave., NY, Notice of Formation of CSE Partners, against it may be served. SSNY shall Learning Group, LLC, Art. of Org. filed NY 10022. DE off. addr.: CSC, 2711 LLC. Articles of Organization filed with mail process to: Klestadt & Winters, 33 East 33rd Street Sec’y of State (SSNY) 2/6/13. Office Centerville Rd., Wilmington, DE Secretary of State of New York (SSNY) LLC, 570 Seventh Ave, 17th Flr., NY New York, NY 10016 location: NY County. SSNY designated 19808. Cert. of Form. on file: SSDE, on April 8, 2013. Office location: NY 10018. Purpose: any lawful act. Townsend Bldg., Dover, DE 19901. 212-532-7400 as agent of LLC upon whom process New York County. Principal office against it may be served. SSNY shall Purp.: any lawful activities. address: 140 East 45th St., 24th NOTICE OF FORMATION OF MOW & [email protected] mail copy of process to 340 Madison AYW LLC Arts of Org filed with Secy Notice of Qualification of SPI 643-647 Floor, New York, New York 10017. EMERGENCY Ave., Ste. 1920, NY, NY 10173. SSNY designated as agent of LLC of State of NY (SSNY) on 4/2/13. Purpose: any lawful activities. NINTH LLC. Authority filed with Secy. Office location: NY County. SSNY COMMUNICATIONS of State of NY (SSNY) on 04/30/13. upon whom process against it may be served. SSNY shall mail process designated as agent upon whom SYSTEMS Notice of Formation of LF location: NY County. LLC process may be served and shall ASSOCIATES, LLC. Arts. of Org. filed formed in Delaware (DE) on 03/26/13. to c/o Corporation Service Company, SPECIALISTS 80 State Street, Albany, NY 12207. mail copy of process against LLC to • FREE PICKUP & DELIVERY with Secy. of State of NY (SSNY) on SSNY designated as agent of LLC principal business address: 35 E. 11/30/12. Office location: Suffolk upon whom process against it may Term: until dissolved. Purpose: To • 48 HOUR TURNAROUND engage in any act or activity lawful. 85TH STREET, APT 11E, NY, NY ON REPAIRS County. SSNY designated as agent of be served. SSNY shall mail process 10028. Purpose: any lawful act. • FREE ENGRAVING LLC upon whom process against it may to c/o Corporation Service Co., 80 Notice of Formation of Khedr USA LLC. be served. SSNY shall mail process State St., Albany, NY 12207-2543. Arts. of Org. filed with Secy. of State NOTICE OF FORMATION OF SMILE • SHORT & LONG TERM to the LLC, 101 Warren St., Apt. 2940, DE addr. of LLC: 2711 Centerville DESIGN GALLERY, LLC. Arts of Org RENTALS of NY (SSNY) on 04/10/13. Office NY, NY 10007. As amended by Cert. of Rd., Wilmington, DE 19808. Arts. of location: NY County. Princ. office of filed with Secy of State of NY (SSNY) Correction filed with SSNY on 01/11/13, Org. filed with Secy. of State, 401 LLC: 1 Hanson Pl., Unit 16J, Brooklyn, on 1/16/13. Office location: NY County. the office location is in County of NY. Federal St., #3, Dover, DE 19901. NY 11217. SSNY designated as SSNY designated as agent upon whom Purpose: Any lawful activity. Purpose: Any lawful activity. agent of LLC upon whom process process may be served and shall against it may be served. SSNY shall mail copy of process against LLC to Notice of Qualification of YORK Barney GP, LLC filed an App. for mail process to Corporation Service principal business address: C/O LEE SPECIAL OPPORTUNITIES FUND II-A, Authority with the Dept. of State of NY Co., 80 State St., Albany, NY 12207- GAUSE, 324 SPRING ST, STE 3, NY, L.P. Authority filed with Secy. of State on 1/30/2013. Jurisdiction: TX and the 2543. Purpose: Any lawful activity. NY 10013. Purpose: any lawful act. of NY (SSNY) on 03/19/13. Office date of its organization is: 10/1/2007. location: NY County. LP formed in Office location in NYS New York Notice of Qualification of Skill Capital Notice of Qualification of EVOLVE PUBLIC & LEGAL Delaware (DE) on 02/22/13. Princ. County. The Secretary of the State of Associates LLC. Authority filed with GUEST CONTROLS, LLC. Authority NOTICES office of LP: 767 Fifth Ave., 17th Fl., NY (“SSNY”) is designated as agent NY Dept. of State on 3/29/13. Office filed with Secy. of State of NY (SSNY) NY, NY 10153. SSNY designated as upon whom process against it may be location: NY County. Princ. bus. addr.: on 04/09/13. Office location: NY Notice of Formation of DDG 100 agent of LP upon whom process served, the address to which the SSNY 733 3rd Ave., 15th Fl., NY, NY 10017. County. LLC formed in Delaware (DE) Franklin Investor LLC. Arts. of Org. against it may be served. SSNY shall shall mail a copy of such process is: LLC formed in DE on 3/18/13. NY Sec. on 01/31/13. Princ. office of LLC: 16 filed with Secy. of State of N.Y. (SSNY) mail process to c/o York Special c/o David Sultan, Mgr., 201 E. 79th of State designated agent of LLC S. Maryland Ave., Port Washington, NY on 05/03/2013. Office location: New Opportunities Fund II GP, LLC at the St., Apt. 14L, NY NY 10075. Address upon whom process against it may be 11050. SSNY designated as agent of York County. Principal office address: princ. office of the LP. Name and maintained in its jurisdiction is: 4265 served and shall mail process to: c/o LLC upon whom process against it 250 Hudson Street, 10th FL., NY, NY addr. of each general partner are San Felipe #1100, Houston, TX CT Corporation System, 111 8th Ave., may be served. SSNY shall mail 10013. SSNY designated as agent of available from SSNY. DE addr. of LP: 77027. The authorized officer in its NY, NY 10011, regd. agent upon whom process to the LLC at the princ. office LLC upon whom process against it c/o Corporation Service Co., 2711 jurisdiction of organization where a process may be served. DE addr. of of the LLC. DE addr. of LLC: 2711 may be served. SSNY shall mail copy Centerville Rd., Ste. 400, Wilmington, copy of its Certificate of Formation LLC: Corporation Trust Co., 1209 Centerville Rd., Ste. 400, Wilmington, of process to: DDG Partners LLC, 250 DE 19808. Arts. of Org. filed with can be obtained is: TX Sec’ty of Orange St., Wilmington, DE 19801. DE 19808. Cert. of Form. filed with DE Hudson Street, 10th FL, NY NY 10013. Secy. of State, Div. of Corps., 401 State, 1019 Brazos St., Austin TX Cert. of Form. filed with DE Sec. of Secy. of State, John G. Townsend Term: until dissolved. Purpose: To Federal St., Ste. 4, Dover, DE 19901. 78701. The purpose of the company State, 401 Federal St., Dover, DE Bldg., 401 Federal St., Ste. #4, Dover, engage in any act or activity lawful. Purpose: Any lawful activity. is: any lawful act. 19901. Purpose: all lawful purposes. DE 19901. Purpose: Any lawful activity.

18 | Crain’s New York Business | May 20, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Bakers 2013, Barney Investments, L.P. filed an App. Notice of Qualification of 443 East Notice of Qualification of Great NOTICE OF QUALIFICATION of LLC. Authority filed with NY Dept. of for Authority with the Department of 115th Street Owner LLC. Authority Atlantic News L.L.C. Authority filed Currency Mountain Holdings LLC. State on 3/25/13. Office location: NY State of NY on 3/21/2013. Jurisdiction: filed with NY Dept. of State on with NY Dept. of State on 4/8/13. Authority filed with Secy of State of NY County. Princ. bus. addr.: 2815 Scott TX, and the date of its formation is 2/25/13. Office location: NY County. Office location: NY County. Princ. bus. (SSNY) on 3/27/13. Office location: Ave., St. Louis, MO 63013. LLC 10/1/2007. Office location in NYS: New LLC formed in DE on 2/15/13. NY Sec. addr.: 18th Fl. - 1067 W. Cordova St., NY County. LLC formed in DE on formed in DE on 2/22/13. NY Sec. of York County. The Secretary of State of State designated agent of LLC Vancouver, BC, Canada V6C 1C7. 11/20/12. SSNY designated as an State designated agent of LLC upon of NY (“SSNY”) is designated as agent upon whom process against it may LLC formed in DE on 11/21/97. NY agent upon whom process may be whom process against it may be upon whom process against it may be served and shall mail process to: Sec. of State designated agent of served and shall mail copy of served and shall mail process to: c/o be served. The address to which the The LLC, 11607 Springridge Rd., LLC upon whom process against it process against LLC to: Delaware CT Corporation System, 111 8th Ave., SSNY shall mail a copy of such process Potomac, MD 20854. DE address of may be served and shall mail process Intercorp, Inc. 113 BARKSDALE NY, NY 10011, regd. agent upon whom is: c/o Barney GP, LLC, David Sultan, LLC: The Corporation Trust Co., 1209 to: c/o CT Corporation System, 111 PROFESSIONAL CTR, NEWARK, DE process may be served. DE addr. of Mgr., 201 E. 79th St., Apt. 14L, NY NY Orange St., Wilmington, DE 19801. 8th Ave., NY, NY 10011, regd. agent 19711-3258. Principal business LLC: 1209 Orange St., Wilmington, DE 10075. The address in its jurisdiction Cert. of Form. filed with DE Sec. of upon whom process may be served. address: 7 World Trade Center, 32nd 19801. Cert. of Form. filed with DE Sec. if required or the office address: 4265 State, 401 Federal St., Dover, DE DE addr. of LLC: 1209 Orange St., Fl, NY, NY 10007. Cert of LLC filed of State, 401 Federal St., Dover, DE San Felipe #1100, Houston TX 77027. 19901. Purpose: all lawful purposes. Wilmington, DE 19801. Cert. of Form. with Secy of State of DE located: DE 19901. Purpose: all lawful purposes. A copy of the Articles of Organization filed with DE Sec. of State, 401 Division of Corporations, Sec’y of may be obtained from TX Sec’ty of Notice of Formation of Quik Park Federal St., Dover, DE 19901. State, 401 Federal St Ste 4, Dover, Notice of Formation of Bottega State, 1019 Brazos St., Austin TX Marlo LLC. Arts. of Org. filed with Purpose: all lawful purposes. DE 19901. Purpose: any lawful act. Clinton LLC, Art. of Org. filed Sec’y of 78701. The list of names and addresses Secy. of State of NY (SSNY) on State (SSNY) 1/4/13. Office location: of all general partners is available 4/18/13. Office location: NY County. Notice of Qualification of 201 Water Notice of Formation of 80 Leonard 5B NY County SSNY designated as from the SSNY. The purpose of the SSNY designated as agent of LLC Street Holdings LLC. Authority filed LLC. Arts. of Org. filed with NY Dept. agent of LLC upon whom process LP is any lawful act. upon whom process against it may with NY Dept. of State on 4/17/13. of State on 3/28/13. Office location: against it may be served. SSNY be served. SSNY shall mail process Office location: NY County. Princ. NY County. Sec. of State designated shall mail copy of process to 79 Notice of Qualification of THE to: The LLC, 247 W. 37th St., NY, NY bus. addr.: 825 3rd Ave., FL 37, NY, agent of LLC upon whom process Clinton St., NY, NY 10002. Purpose: LIFESTYLE PRESS, LLC. Authority 10018. Purpose: any lawful purpose. NY 10022. LLC formed in DE on against it may be served and shall any lawful activities. filed with Secy. of State of NY (SSNY) 4/5/13. NY Sec. of State designated mail process to: Movses J. Bas, 27 on 04/26/13. Office location: NY FORMATION NOTICE OF TIME IS agent of LLC upon whom process Ware Rd., Upper Saddle River, NJ Notice of Formation of EDDIE’S DELI County. LLC formed in Delaware (DE) YOUNG LLC. Arts of Org filed with against it may be served and shall 07458, principal business address. & PIZZA, LLC. Arts. of Org. filed with on 03/22/13. Princ. office of LLC: 240 Secy of State of NY (SSNY) on 3/1/13. mail process to: c/o CT Corporation Purpose: any lawful activity. Secy. of State of NY (SSNY) on W. 30th St., NY, NY 10001. SSNY Office location: NY County. SSNY System, 111 8th Ave., NY, NY 10011, 05/02/13. Office location: NY County. designated as agent of LLC upon whom designated as agent upon whom regd. agent upon whom process may NOTICE OF FORMATION OF SSNY designated as agent of LLC process against it may be served. process may be served and shall be served. DE addr. of LLC: 1209 HARLEM CORAL LLC. Arts of Org upon whom process against it may SSNY shall mail process to the LLC, mail copy of process against LLC at: Orange St., Wilmington, DE 19801. filed with Secy of State of NY (SSNY) be served. SSNY shall mail process Attn: President at the princ. office of 7014 13th Ave, Ste 202, NY 11228. Cert. of Form. filed with DE Sec. of on 3/19/13. Office location: NY to the LLC, 168 E. 116th St., NY, NY the LLC. DE addr. of LLC: The Company Purpose: General. State, 401 Federal St., Dover, DE County. SSNY designated as agent 10029. Purpose: Any lawful activity. upon whom process may be served Corp., 2711 Centerville Rd., Ste. 400, LEWIS20, LLC, a domestic LLC, Arts. 19901. Purpose: all lawful purposes. Wilmington, DE 19808. Arts. of Org. and shall mail copy of process Notice is hereby given that a license of Org. filed with the SSNY on 4/12/13. against LLC to principal business number 1270774 for an On Premises filed with DE Secy. of State-Div. of Office location: New York County. Notice of Formation of 1667 Nelson Corps., John G. Townsend Bldg., Avenue Debt LLC, Art. of Org. filed address: 210 W 146 ST APT 6G NY Liquor License has been applied for SSNY is designated as agent upon NY 10039. Purpose: any lawful act. by the BARE CITY THREE LLC. 401 Federal St. - Ste. 4, Dover, DE whom process against the LLC may Sec’y of State (SSNY) 12/5/12. Office under the Alcoholic Beverage 19901. Purpose: Any lawful activity. be served. SSNY shall mail process location: NY County. SSNY designated as agent of LLC upon whom process Notice of Formation of Huniford Control law for premises located at Notice of Formation of Village JV 516 to: The LLC, 38 E. 85th St., NY, NY Collection LLC. Arts. of Org. filed 366 West 46th Street, New York, 10028. General Purposes. against it may be served. SSNY shall East 13th LLC, Art. of Org. filed Sec’y mail copy of process to 2447 Third with NY Dept. of State on 4/17/13. New York 10036, County of New of State (SSNY) 1/2/13. Office location: Office location: NY County. Princ. bus. York, for on-premises consumption. 136 SOUNDVIEW LLC, Arts. of Org. Ave., Bronx, NY 10451. Purpose: any NY County. SSNY designated as lawful activities. addr.: 210 11th Ave., Ste. 601, NY, filed with the SSNY on 02/26/2013. NY 10001. Sec. of State designated Notice of Qualification of RISE NYC agent of LLC upon whom process Office loc: NY County. SSNY has been Notice of Formation of Ergo Consulting agent of LLC upon whom process 211 LLC. App. for Auth. filed with against it may be served. SSNY shall designated as agent upon whom pro- LLC. Art. of Org. filed Sec’y of State against it may be served and shall Secy. of State of NY (SSNY) on mail copy of process to Kushner Co., cess against the LLC may be served. (SSNY) 12/06/12. Principal Office: mail process to: c/o CT Corporation 5/1/13. Office location: NY County. 666 Fifth Ave., 15th Fl., NY, NY SSNY shall mail process to: Peter A. 333 E 102nd Street, Suite #633, NY, System, 111 8th Ave., NY, NY 10011. LLC formed in Delaware (DE) on 10103. Purpose: any lawful activities. Feld, 316 E. 22nd St., Apt 5, NY, NY NY 10029, New York County. SSNY Purpose: any lawful activity. 3/14/12. SSNY designated as agent 10010. Purpose: Any Lawful Purpose. of LLC upon whom process against NOTICE OF FORMATION OF Maz designated as process agent. Process Service address: 333 E NOTICE OF FORMATION OF ART it may be served. SSNY shall mail Group NY LLC. Arts of Org filed with NOTICE OF FORMATION OF LIMITED 102nd Street, Suite #633, NY, NY OF ALIGNMENT LLC. Arts of Org process to: 211 West Broadway, NY, Secy of State of NY (SSNY) on LIABILITY COMPANY. NAME: STORY 10/20/10. Office location: NY County. 10029. Purpose: any lawful activity. filed with Secy of State of NY (SSNY) NY 10013. DE address of LLC: 1675 2 SLEEP, LLC. Articles of Organization on 2/13/13. Office location: NY County. South State Street, Ste. B, Dover, DE SSNY designated as agent upon were filed with the Secretary of State whom process may be served and Notice of Formation of 315 East 10th SSNY designated as agent upon 19901. Arts. of Org. filed with DE of New York (SSNY) on February 27, Street LLC, Art. of Org. filed Sec’y of whom process may be served and Secy. of State, 401 Federal St., Ste. shall mail copy of process against 2013. Office location: Kings County. LLC to: US Corp Agents, Inc. 7014 State (SSNY) 3/11/13. Office location: shall mail copy of process against 4, Dover, DE 19901. Purpose: any SSNY has been designated as agent NY County. SSNY designated as LLC to principal business address: lawful act or activity. 13th Ave, Ste 202, Bklyn, NY 11228. of the LLC upon whom process Principal business address: 27 W agent of LLC upon whom process 473 W 141st St, Apt 4, NY, NY against it may be served. SSNY shall against it may be served. SSNY shall 10031. Purpose: any lawful act. Notice of Formation of Bronx B Debt 24th St, Ste 702, NY, NY 10010. mail a copy of process to the LLC to, Purpose: any lawful act. mail copy of process to Kushner Co., LLC, Art. of Org. filed Sec’y of State I. MURREY TARGOWNIK 1180 HITOSS LLC, a domestic LLC, Arts. (SSNY) 11/19/12. Office location: NY 666 Fifth Ave., 15th Fl., NY, NY 10103. Creative Juice Lafayette Street, LLC Avenue of the Americas, Suite 853, NY, Purpose: any lawful activities. of Org. filed with the SSNY on County. SSNY designated as agent NY 10036. Principal business address: 2/13/13. Office location: New York of LLC upon whom process against filed an App. for Authority with the Dept. of State of NY on 2/28/2013. 449 Kings Highway, Brooklyn, N.Y. NOTICE OF FORMATION OF Zhong County. SSNY is designated as it may be served. SSNY shall mail 11223. Purpose: any lawful purpose. Lun Law Firm LLC. Arts of Org filed agent upon whom process against copy of process to Bluestone Group, Jurisdiction: DE and the date of its organization is: 11/7/2012. Office with Secy of State of NY (SSNY) on the LLC may be served. SSNY shall 40 Rector St., Ste. 1500, NY, NY Notice of Qual. of Pura Vida Funds location in NYS: New York County. The 4/1/13. Office location: NY County. mail process to: Nansi Xu, 106-15 10006. Purpose: any lawful activities. Group GP, LLC, Auth. filed Sec’y of Secretary of the State of NY (“SSNY”) SSNY designated as agent upon Queens Blvd., Ste. 4T, Forest Hills, State (SSNY) 8/29/12. Office loc.: NY Notice of Qual. of Pura Vida Onshore is designated as agent upon whom whom process may be served and NY 11375. General Purposes. County. LLC org. in DE 7/27/12. Fund One, LP, Auth. filed Sec’y of process against it may be served, the shall mail copy of process against SSNY desig. as agent of LLC upon Notice of Formation of Quik Park State (SSNY) 8/29/12. Office loc.: address to which the SSNY shall mail LLC to principal business address: whom process against it may be Libby LLC. Arts. of Org. filed with NY County. LP org. in DE 7/27/12. a copy of such process is: c/o Hudson 340 Madison Ave, 19th Fl, NY NY served. SSNY shall mail copy of Secy. of State of NY (SSNY) on SSNY desig. as agent of LP upon Yards Catering LLC, 640 West 28th 10173. Purpose: any lawful act. proc. to Att: Efrem Kamen, 1350 Ave 4/18/13. Office location: NY County. whom process against it may be St., 8th Flr, NY NY 10003. Address of the Americas, 28th Fl., NY, NY SSNY designated as agent of LLC served. SSNY shall mail copy of maintained in its jurisdiction is: 2711 MELCER NEWMAN PLLC, a Prof. 10019. DE off. addr.: CSC, 2711 upon whom process against it may proc. to Att: Efrem Kamen, 1350 Ave Centerville Rd. Ste. 400, Wilmington, LLC. Arts. of Org. filed with the Centerville Rd., Wilmington, DE be served. SSNY shall mail process of the Americas, 28th Fl., NY, NY DE 19808. The authorized officer in SSNY on 01/17/2013. Office loc: NY 19808. Cert. of Form. on file: SSDE, to: The LLC, 247 W. 37th St., NY, NY 10019. DE off. addr.: CSC, 2711 its jurisdiction of organization where County. SSNY has been designated Townsend Bldg., Dover, DE 19901. 10018. Purpose: any lawful purpose. Centerville Rd., Wilmington, DE a copy of its Certificate of Formation as agent upon whom process Purp.: any lawful activities. 19808. Cert. of LP on file: SSDE, can be obtained is: DE Sec’ty of against it may be served. SSNY shall mail process to: 39 Broadway Ste Notice of Qualification of KENBELLE Townsend Bldg., Dover, DE 19901. State, 401 Federal St., Dover DE Notice of Qualification of BLACKSTONE CAPITAL LP. Authority filed with Secy. Name/addr. of each gen. ptr. avail. at 19901. The purpose of the company 2230, NY, NY 10006. Purpose: To MILESTONE FUND, L.P. Authority Practice The Profession Of Law. of State of NY (SSNY) on 04/09/13. SSNY. Purp.: any lawful activities. is: any lawful act. filed with Secy. of State of NY (SSNY) Office location: NY County. LP formed on 04/22/13. Office location: NY Notice of Qualification of HFZ KICK in Delaware (DE) on 04/04/13. Princ. County. LP formed in Delaware (DE) 30TH STREET LLC. Authority filed office of LP: 444 Madison Ave., 35th on 03/07/13. Princ. office of LP: 345 with Secy. of State of NY (SSNY) on Fl., NY, NY 10022. SSNY designated Park Ave., 28th Fl., NY, NY 10154. 04/30/13. Office location: NY County. as agent of LP upon whom process Want To Get Your Company SSNY designated as agent of LP LLC formed in Delaware (DE) on against it may be served. SSNY shall upon whom process against it may 04/29/13. Princ. office of LLC: 500 mail process to the Partnership at the In Front Of New York City’s be served. SSNY shall mail process 5th Ave., Ste. 1710, NY, NY 10110. princ. office of the LP. The regd. agent to Blackstone Alternative Asset SSNY designated as agent of LLC of the company upon whom and at Influential Business Professionals? Management Associates LLC at the upon whom process against it may which process against the company princ. office of the LP. Name and addr. be served. SSNY shall mail process can be served is Meredith Whitney, of each general partner are available to the LLC, Attn: Casey R. Kemper at 444 Madison Ave., 35th Fl., NY, NY Contact Joanne Barbieri at from SSNY. DE addr. of LP: Corporation the princ. office of the LLC. DE addr. 10022. Name and addr. of each gen- Service Co., 2711 Centerville Rd., Ste. of LLC: Corporation Service Co., eral partner are available from SSNY. 212-210-0189 for classified 400, Wilmington, New Castle Cnty., DE 2711 Centerville Rd., Ste. 400, DE addr. of LP: 2711 Centerville Rd., 19808. Arts. of Org. filed with Secy. Wilmington, DE 19808. Arts. of Org. Ste. 400, Wilmington, DE 19808. Arts. advertising opportunities. of State, State of DE, Corps. Div., filed with DE Secy. of State, Div. of of Org. filed with Secy. of State of the John G. Townsend Bldg., Dover, DE Corps., 401 Federal St., Dover, DE State of DE, 401 Federal St., Dover, DE 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity.

May 20, 2013 | Crain’s New York Business | 19 20130520-NEWS--0020-NAT-CCI-CN_-- 5/16/2013 6:16 PM Page 1

DIGITAL NY

HUFFPO FOUNDER A growing startup gives up on NYC SEEDS TRAVEL SITE NINE-MONTH-OLD travel industry Mark Cuban-backed bining raw graphics power with cre- months, a potentially large market site Skift has raised $1.1 million ative storytelling,” he said. that we want to position ourselves in seed financing, the company video star Condition Underlying the move is the com- for,” he said. announced last week. pany’s just-announced shift from a A war photographer and film- It’s a modest sum, but it comes One heads west for B2B model to a pure consumer play. maker who was nominated for an from some major players: Lerer the engineering talent Mr. Dennis declined to reveal the Oscar for his 2011 documentary To Ventures, whose managing specifics of the pivot but said that Hell and Back, Mr. Dennis had the director, Kenneth Lerer, co- the original strategy was to license idea for the player in 2009, when he founded The Huffington Post and BY JUDITH MESSINA the technology to media companies, was embedded with American chairs BuzzFeed; Advancit Capital, advertising agencies and brands for Marines during a major assault in co-founded by Viacom Vice hen Danfung creating immersive ads and other Afghanistan. He wanted to find a Chairwoman Shari Redstone; and Dennis demon- video experiences and to use that way to tell the story with greater im- ex-New York Times Co. digital strated his video business as a pact. It took a few operations head Martin Nisenholtz. player at NY stepping-stone to a ‘We see a years to develop the Skift’s founder and CEO, Rafat Tech Meetup consumer product. technology, which Ali, is well known in digital-media last year, the audience oohed and uses high-resolution circles. He founded media- W Urgent opportunity new market aahed. With Condition One’s app video and advanced business site paidContent in embedded in an iPad or iPhone or But the con- 3-D graphics. 2002 and sold it to Guardian on the Web, a viewer can swipe the sumer opportunity, quickly Industry shake-up Media in 2008. Mr. Ali calls Skift screen, tilt the screen up, down or he said, has become emerging in different from other travel industry sideways and be immersed in a 180- too urgent to miss. The result is a journals in that it covers all degree video, a kind of you-are- That’s despite a video player with the next six to sectors of the business, rather there experience. demo at TechStars advantages over sys- HELP WANTED: Danfung Dennis needs than just specific categories like With a $2.35 million angel last June, where he 12 months’ tems that provide a engineers from Pixar, DreamWorks and Apple. round led by billionaire and founder talked of dozens of similar experience hotels or airlines. It is also being of AXS TV Mark Cuban, Mr. Den- requests from but require multiple built as a data and information nis is building a company to com- brands and agencies expensive cameras. of emerging technologies for HBO provider and a media company. mercialize the technology, a poten- as well as ongoing Condition One’s and now chief executive of Dash Total funding now comes to tial game-changer in a huge and pilot projects with technology takes Lab and an informal adviser to $1.5 million. Mr. Ali plans to growing market. But he’s leaving the Discovery just one camera and Condition One. “The question is double the staff to 10 people, New York City to do it. Channel, Mercedes, Thomson a wide-angle lens. The software how they move from early-stage hiring its first ad salesperson and He is shutting down his Brook- Reuters and Popular Science, which does the rest. excitement to jumping the chasm second reporter, as Skift looks to lyn headquarters and moving the has an app that takes users inside the A successful consumer play to being a proper business, churn- attract advertising and roll out business to the firm’s Palo Alto, ATLAS Large Hadron Collider. could shake up the online video ing out content.” Ⅲ subscription data services—the Calif., office, where he can more Mr. Dennis is busy now repack- world. twin pillars of its revenue model. easily hire engineers who have cut aging and repurposing the technol- “What they are doing is being a To sign up for Crain’s DIGITAL NY He expects to have 500,000 their teeth at companies like Pixar, ogy for consumers. first mover, making video a much emails, go to www.crainsnewyork unique visitors by the end of May. DreamWorks and Apple. “We see a new market quickly more immersive experience,” said .com/newsletters. —MATTHEW FLAMM “They have experience in com- emerging in the next six to 12 Jamyn Edis,a former vice president

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES NOTICE OF FORMATION OF 17 Adams NOTICE OF FORMATION OF Tequila Notice of Qualification of HCAP Notice of Qualification of Abbott Notice of Formation of OZLO 368 Lane LLC. Articles of Organization RAMO LLC Articles of Organization Advisors LLC. Authority filed with Capital Private Equity Partners VII, L.P. Baltic LLC. Arts. of Org. filed Secy. of were filed with the Secretary of State filed with the Secretary of State of NY Dept. of State on 5/8/13. Office Authority filed with NY Dept. of State State of NY (SSNY) on 2/27/13. Off. of New York (SSNY) on 02/06/13. NY (SSNY) on April 3, 2013. Office location: NY County. LLC formed in on 4/24/13. Office location: NY County. loc.: NY County. SSNY designated Office location: New York County. location New York County. SSNY has DE on 12/18/12. NY Sec. of State Princ. bus. addr.: 1290 Ave. of the as agent of LLC upon whom process SSNY has been designated as agent been designated as agent upon whom designated agent of LLC upon whom Americas, 9th Fl., NY, NY 10104. LP against it may be served. SSNY shall of the LLC upon whom process process against it may be served. The process against it may be served and formed in DE on 4/23/13. NY Sec. of mail process to: c/o United States against it may be served. SSNY Post Office address to which the SSNY shall mail process to: c/o CT State designated agent of LP upon Corporation Agents, Inc., 7014 13th shall mail a copy of process to the shall mail a copy of any process against Corporation System, 111 8th Ave., NY, whom process against it may be Ave., Ste. 202, Brooklyn, NY 11228, LLC, 55 Thompson St, 6E, New York, the LLC served upon it is: c/o Oval NY 10011, regd. agent upon whom served and shall mail process to: c/o the registered agent upon whom New York 10012. Purpose: For any Concierge, 276 1st Avenue, New York, process may be served. DE addr. of CT Corporation System, 111 8th Ave., process may be served. Purpose: lawful purpose. NY 10009. The principal business LLC: c/o Corporation Trust Co., 1209 NY, NY 10011, regd. agent upon whom any lawful activity. address of the LLC is: c/o Oval Orange St., Wilmington, DE 19801. process may be served. DE addr. of NOTICE OF FORMATION OF ALICIA Concierge, 276 1st Avenue, New York, Cert. of Form. filed with DE Sec. of LP: c/o The Corporation Trust Co., Notice of Formation of 1535 Taylor OCONNELL COHEN LLC. Arts of Org NY 10009. Dissolution date: Perpetual. State, 401 Federal St., Dover, DE 1209 Orange St., Wilmington, DE Holdings LLC, Art. of Org. filed filed with Secy of State of NY (SSNY) Purpose: any lawful act or activity. 19901. Purpose: all lawful purposes. 19801. Name/addr. of genl. ptr. Sec’y of State (SSNY) 12/4/12. on 1/2/13. Office location: NY County. available from NY Sec. of State. Cert. Office location: NY County. SSNY SSNY designated as agent upon Notice of Formation of VP International NOTICE OF FORMATION OF of LP filed with DE Sec. of State, 401 designated as agent of LLC upon whom process may be served and LLC (LLC). Articles of Organization Grandinetti Health Coaching LLC. Federal St., Dover, DE 19901. whom process against it may be shall mail copy of process against filed with the Secretary of State of Arts of Org filed with Secy of State of Purpose: all lawful purposes. served. SSNY shall mail copy of LLC to principal business address: New York (SSNY) on 5/2/12. Office NY (SSNY) on 4/16/13. Office location: process to Bluestone Group, 40 Alicia Cohen, 75 West End Ave, NY, Location: New York County. SSNY NY County. SSNY designated as Notice of Qualification of FIVE MILE Rector St., Ste. 1500, NY, NY 10006. NY 10023. Purpose: any lawful act. designated as agent of LLC upon agent upon whom process may be CAPITAL PARTNERS LLC. Authority Purpose: any lawful activities. whom process against it may be served and shall mail copy of process filed with Secy. of State of NY (SSNY) NOTICE OF FORMATION OF LIMITED served. SSNY shall mail copy of against LLC to principal business on 05/03/13. Office location: NY Notice of Formation of HAPPY FUEL, LIABILITY COMPANY. NAME: PALILA process to: the LLC, 320 E. 90th address: 215 W. 84th St, Apt 417, NY, County. LLC formed in Delaware (DE) LLC. Arts. of Org. filed with Secy. of LLC. Application for Authority was Street Apt. 2C, New York, NY 10128. NY 10024. Purpose: any lawful act. on 10/01/02. Princ. office of LLC: 680 State of NY (SSNY) on 04/05/13. filed with the Secretary of State of New Purpose: any lawful activity. Fifth Ave., 26th Fl., NY, NY 10019. Office location: NY County. Princ. York (SSNY) on 04/18/13. The LLC Notice of Formation of JEMS NEW SSNY designated as agent of LLC office of LLC: c/o The Cementworks was originally filed with the Secretary Notice of Formation of Aredlo Realty YORK REALTY LLC. Arts. of Org. filed upon whom process against it may LLC, 641 6th Ave., 5th Fl., NY, NY of State of Delaware on 07/06/12. Company, LLC, Art. of Org. filed Sec’y with Secy. of State of NY (SSNY) on be served. SSNY shall mail process 10011. SSNY designated as agent of Office location: New York County. of State (SSNY) 12/31/12. Office 03/26/13. Office location: NY County. to c/o Corporation Service Co. (CSC), LLC upon whom process against it SSNY has been designated as agent location: NY County. SSNY designated Princ. office of LLC: 88 Rivington St., 80 State St., Albany, NY 12207-2543. may be served. SSNY shall mail of the LLC upon whom process as agent of LLC upon whom process NY, NY 10002. Latest date on which DE addr. of LLC: c/o CSC, 2711 process to the LLC, 250 Park Ave. against it may be served. SSNY shall against it may be served. SSNY shall the LLC may dissolve is 12/31/2035. Centerville Rd., Ste. 400, Wilmington, South, 3rd Fl., NY, NY 10003. As mail a copy of process to the LLC, c/o mail copy of process to Cheryl Young SSNY designated as agent of LLC DE 19808. Arts. of Org. filed with amended by Cert. of Change filed The Law Offices of Katz & Matz, P.C., Carswell c/o Donald Hamburg, upon whom process against it may Secy. of State of the State of DE, with SSNY on 04/23/13, the process 1350 Avenue of the Americas, 3rd Golenbock Eiseman Assor Bell be served. SSNY shall mail process John G. Townsend Bldg., 401 addr. is: c/o The Cementworks LLC, Floor, New York, New York 10019. Peskoe, 437 Madison Ave., NY, NY to the LLC at the addr. of its princ. Federal St., Ste. 3, Dover, DE 19901. 641 6th Ave., 5th Fl., NY, NY 10011. Purpose: For any lawful purpose. 10022. Purpose: any lawful activities. office. Purpose: Any lawful activity. Purpose: Any lawful activity. Purpose: Any lawful activity.

20 | Crain’s New York Business | May 20, 2013 ENDGAME: “The whole thing is The math for mayor about the runoff” after the primary, said one observer Continued from Page 1 difficult for the MAYORAL of the Democratic the clock. 2009 mayoral RACE, BY THE race for mayor. Call it mayoral math. In many runner-up, be- NUMBERS ways, the race has become a num- cause African- bers game. Americans ac- 7 Polls show none of the four ma- count for just NUMBER of jor Democratic candidates near the 32% of the De- Democratic 40% needed to avoid a runoff. But mocratic elec- candidates, if questions over which two will get torate,according Anthony Weiner that far—and the apparently immi- to demographics enters the race nent entry of scandal-scarred An- expert Jerry thony Weiner into the contest—has Skurnik of polit- 114 instilled the race with a heightened ical consultancy NUMBER of days sense of unpredictability. Prime NY. until the mayoral “The whole thing is about the Mr. Thomp- primary, as of May 20 runoff,” said Kenneth Sherrill, a son won such a political-science professor at Hunter race in 2001, de- College. Reaching it requires ample feating Herbert $23.4M buck ennis cash, strong poll numbers and Berman in the TOTAL FUNDS boldfaced endorsements. Polling comptroller pri- raised by newspaper stories characterized Quinn as too close to the mayor. damaged but clever politician with strength boosts donations and insti- mary.His strate- Democratic her as temperamental and vindic- Unlike Ms. Quinn and Mr. near-universal name recognition candidates, tutional support, and vice versa, but gist in that race: including Mr. tive. Weiner,Mr.de Blasio has won a city- from his 2011 sexting scandal and none of the candidates has triggered Mr. Sheinkopf. Weiner Ms.Quinn’s campaign last week wide race.Known as a savvy political 2005 mayoral bid. Insiders predict that coveted feedback loop. And this year attacked Mr. D’Amato, a Thomp- operator, he has strong ties to the he could win ethnic whites in Last week’s campaign finance he’s added Bruce son supporter, after the former sen- city’s labor community and had been Queens and Staten Island, which disclosures confirmed that the four Gyory, who has $12.7M ator mocked her admission as favored to win the endorsement of could enable him to steal votes from PUBLIC main Democratic candidates— made a name for MATCHING “bunk,” an indication that she sees the union-backed Working Families the other candidates and squeeze Public Advocate Bill de Blasio, city himself analyz- FUNDS the Mr. Thompson as her greatest Party. But with labor failing to coa- into a runoff. Comptroller John Liu, Council ing the growing candidates threat. Some analysts say Mr. lesce around a single candidate, it is Recent polls put the feisty Mr. Speaker Christine Quinn and for- political poten- expect to collect Thompson benefits the most from likely that the WFP won’t endorse Weiner in second place among the mer Comptroller Bill Thompson— tial of the city’s voters’ lingering anger over the any Democrat in the primary. Democrats, but experts say his po- have raised enough to spend the minority popu- term-limits extension that Ms. tential to gain is limited because he’s 40% Daunting for de Blasio maximum amount of $6.4 million lation. PORTION of the Quinn championed in 2008,allow- already well known. allowed by the city’s public finance Some insid- primary vote ing Mayor Michael Bloomberg an- The math is daunting for Mr. de Mr. Weiner’s candidacy could system on the primary. ers believe Mr. needed by one other four years. Blasio. Getting WFP’s nod takes drive up turnout in the primary and Most significantly, the filings Thompson’s best candidate to “Bill Thompson desperately about 60% of the party’s internal raise public interest in the campaign, showed that Mr. Thompson—long chance is to win avoid a runoff. wants Christine Quinn in a runoff,” vote, and Ms. Quinn already has which has yet to captivate casual vot- More than 50% of plagued by lackluster fundraising— the primary out- the runoff vote is said Michael Tobman, a political about 15% of it. Last week, Mr. de ers. Mr.Weiner’s public persona and had led the pack with more than right on Sept. needed to win it. consultant unaffiliated with any of Blasio got the backing of health care money—he has almost $5 million in $600,000 collected in the past two 10, obviating a the campaigns, “because then the workers’ union 1199 SEIU and NY his campaign account and could months, almost twice what he gath- runoff. Strong term-limits issue and the demo- Communities for Change, pulling qualify for $1.5 million in matching ered in the previous period. With Latino support 2 graphics of the city overwhelm her.” him about even with Ms. Quinn. funds—could make him a successful would do the NUMBER of Mr. Thompson’s gains are also Major players in the WFP and outsider candidate, capable of criti- New York political mainstays like weeks between ex-Sen. Alfonse D’Amato, Board of trick. Together, the primary and bad news for Mr. Liu, who is trying Central Labor Council are still on cizing the others as cogs in the polit- Regents Chancellor Merryl Tisch blacks and Lati- the runoff to overcome the recent convictions the sidelines, including building ical machine.In other words,despite and former Lt. Gov. Richard Rav- nos account for of his former campaign treasurer service workers’ union 32BJ, the the humiliating revelations that itch backing him, and campaign more than 50% and a supporter for breaking cam- United Federation of Teachers and drove him from Congress, the may- guru Hank Sheinkopf guiding him of registered 6 paign finance rules. Mr. Liu has the Hotel Trades Council. oral math could work in his favor. NUMBER of Time and poll numbers are ma- behind the scenes,Mr.Thompson is Democrats, Mr. weeks between courted the city’s growing Muslim “The thing about multi-candidate gaining momentum. Skurnik said. the runoff and the community, and his support among jor concerns for Mr. de Blasio, who primaries is that name recognition of- Meanwhile, general election Asian-Americans is unshakable. has tried to grab the mantle of la- ten ends up mattering more than any- Identity politics Ms. Quinn, the Still, Mr. Liu, an actuary by trade, bor’s champion in the race.A lobby- thing else,”said Hunter College’s Mr. His campaign strategy, though, front-runner, knows he needs other constituencies ist close to several candidates said Sherrill. “You can get that by spend- is to a large degree a mathematical shifted the focus away from rivals’ as well.Black communities,which he the longer the unions hold out, the ing money, but you also can get that exercise. As the lone black candi- incessant criticism of her by disclos- visits often, helped elect him comp- more time Mr. de Blasio has to nar- by being flamboyant and a dema- date, he is banking on white voters ing her past struggles with bulimia troller in 2009 but figure to side with row Ms. Quinn’s lead in the polls, gogue. And this kind of primary en- fracturing among Ms. Quinn, Mr. and alcoholism. Her campaign in- Mr.Thompson this time. giving the unions the confidence to courages a lot of bad behavior.” de Blasio and Mr. Weiner to secure sisted the confession last week was Mr.de Blasio,who has lagged be- back him. For that reason, Ms. his spot in a runoff.But identity pol- about helping women with similar hind Ms.Quinn but still outpolls the Quinn is said to be pushing them Additional reporting by Chris Bragg. itics (whites voting for whites, and struggles, not about reversing her 9- other Democrats,is focusing on out- hard to endorse her now, essentially blacks for blacks) would make a vic- point slide in the polls (down to er-borough voters, liberals and anti- shortening the game. LISTEN to a discussion at tory in that one-on-one matchup 28%) or softening her image after Bloomberg Democrats who see Ms. Mr. Weiner is the wild card—a CrainsNewYork.com/podcasts

trading near $118,PVH’s stock price to restore the brand identity of the these hits up front because this is not PVH signs safety pact has increased 6% this year. By com- lucrative Calvin Klein label after something they want to let fester.” parison,the Standard & Poor’s Retail getting the license back from War- The company’s largest division, Index is up more than 20%. naco. He’s cutting back on off-price the Tommy Hilfiger brand, on the Continued from Page 3 sumer products advisory services at Some analysts worry that any offerings, unprofitable retail stores other hand, is expected only to ex- brought the entire Calvin Klein McGladrey.“It’s going to take more higher labor costs for better working and personnel—eliminating as pand after a 9% revenue increase in brand back under one umbrella, is time to bring profitability up to conditions at PVH’s factories might many as 1,000 jobs. the fourth quarter. During the next not going as smoothly as planned;the [PVH’s] expectations.” result in higher price tags for con- Last week, Mr. Chirico an- three years, PVH will widen the jeans brand has lost its high standing Indeed,the Warnaco investment, sumers. Most of PVH’s Heritage nounced a rebranding of ck Calvin brand’s retail presence in Europe by with consumers after selling in too completed in February, should brand products, which include Izod Klein apparel and accessories to a adding stores. PVH also is expected many off-price stores, for example. weigh on earnings for the rest of the shirts and Arrow ties, sell at lower- Calvin Klein platinum label, begin- to boost Tommy’s wholesale busi- Integrating Warnaco and im- year. On a recent conference call, end department stores such as J.C. ning this fall, hoping to add a more ness in the U.S.Though it has an ex- proving Calvin might help the al- Chief Executive Emanuel Chirico Penney and Kohl’s, and are often modern edge.The brand also signed clusive agreement with Macy’s, an- ready mighty firm gain greater mentioned that synergies with War- sought by penny-pinching Ameri- on Christy Turlington Burns to ad- alysts said there’s a possibility of a sway—PVH recently reported naco will generate $100 million in cans.Sales for the Heritage division, vertise its underwear unit this fall, in diffusion, or lower-cost secondary fourth-quarter revenue of $1.6 bil- annual savings as businesses are which represents nearly a third of a nostalgic return to the supermod- line, at other department stores. lion, a 6.7% increase over the year- combined, but such rewards will PVH sales, fell 6% last year. el’s first Calvin Klein ad campaign “The Tommy Hilfiger business is earlier period. now take four years to manifest, in- “Kohl’s is still struggling,J.C.Pen- more than 25 years ago. running ahead of sales plan,” said “It turns out Warnaco was not as stead of the three initially planned. ney is struggling, and these are two “PVH has been very much known Mr.Chirico on the conference call.Ⅲ well managed a company as it ap- The company did not return calls for decent-size brands PVH is selling to for keeping its brands clean,” said peared on the surface,” said Jeffrey comment. these people,” said Mr. Edelman. Steven Marotta,a retail analyst at CL LISTEN to a discussion at Edelman, director of retail and con- Investors have had to be patient— Meanwhile,Mr.Chirico is trying King & Associates. “They’re taking CrainsNewYork.com/podcasts

May 20, 2013 | Crain’s New York Business | 21 FOR THE RECORD

Flushing Meadows Corona Park, from 8 Kearns of Cushman & Wakefield.The filed with the Securities and Exchange a.m. to 3 p.m. To make inquiries or to asking rent was undisclosed. Commission by executives and major ABOUT THIS SECTION obtain bid documents, contact Juan shareholders. Listings are in order of FOR THE RECORD is a weekly listing of information from the public record that Alban at (718) 760-6771 or ● Concept One Accessories signed a transaction value.The information was can help businesspeople in the New York area find opportunities, potential [email protected]. seven-year sublease for 7,900 square feet obtained from Thomson Reuters. at 32 W. 39th St. The fashion, sports and new clients and updates on competitors. ● School Construction Authority entertainment accessories firm was ● JPMorgan Chase & Co. (JPM) To ask questions or get more information on this section, contact Crain’s Seeks competitive sealed proposals by represented in-house by Brett Maslin. James S. Crown, director, purchased research department at [email protected]. 10:30 a.m. on May 30 for replacement of The sublandlord, CARE Inc., was 436,859 shares of common stock at existing roofs at P.S. 178 in Manhattan. represented by Susan Kahaner of CBRE prices ranging from $46.98 to $46.99 Bid documents are available for a fee of Group Inc. The asking rent was $34 per between April 19 and April 22, in $100, payable only by company check or square foot. a transaction worth $20,525,126. NEW IN TOWN ● Bronx RMT money order made out to New York He now indirectly holds 8,937,300 1481 47th St., Brooklyn City School Construction Authority.To ● Caruana Group Ltd. renewed its lease shares. Companies that would like to have details Filed for Chapter 11 bankruptcy make inquiries, contact Iris Vega at for 2,900 square feet at 463 Seventh Ave. of openings published should submit protection on April 30. The filing cites (718) 472-8292 or [email protected]. The outerwear company will use the ● MSC Industrial Direct Co. (MSM) descriptions following this format to estimated liabilities of $10,000,001 to space to house offices and showrooms. Mitchell L. Jacobson, chairman, sold [email protected], with $50 million and estimated assets of GOODS AND SERVICES The tenant and the landlord, the 72,199 shares of common stock at “New in Town” in the subject line. $1,000,001 to $10 million. The creditors ● Department of Environmental Protection Arsenal Co., were represented by David prices ranging from $76.54 to $79.03 with the largest unsecured claims are US Seeks competitive sealed bids by 11:30 Levy of Adams & Co. The asking rent between April 11 and April 18, in a ● Brooklyn Slate Co. Bank, North America, owed a.m. on May 29 for maintenance of was $42 per square foot. transaction worth $5,636,410. Between 305 Van Brunt St., Brooklyn $27,444,500.59; and Ismael Leyva elevators at various water pollution April 19 and April 22, he sold 30,000 The showroom and boutique opened in Architects, owed $925,335.10. control plants in Brooklyn, Queens and RETAIL shares at prices ranging from $77.56 to Red Hook. The shop sells an array of Staten Island. There will be a prebid ● CVS Caremark signed a 15-year lease $77.96, in a transaction worth slate goods and is most well known for ● El Puerto Seafood Corp. meeting at 10:30 a.m. on May 21 at 96- for 21,200 square feet at 3 Columbus $2,332,800. He now holds 401,765 cheese boards. 511 W. 125th St., Manhattan 05 Horace Harding Expressway, Circle. The pharmacy will occupy space shares. Filed for Chapter 11 bankruptcy Queens. Bid documents are available for on the ground and second floors. The ● Pas de Calais protection on April 18. The filing cites $40. To make inquiries or obtain bid tenant was represented by Jason Pruger ● Hertz Global Holdings Inc. (HTZ) 482 Broome St., Manhattan estimated liabilities of $100,001 to documents, contact Greg Hall at of Newmark Grubb Knight Frank. SL Michel Taride, president of Hertz The luxury Japanese fashion brand $500,000 and estimated assets of $0 to (718) 595-3236 or [email protected]. Green Realty Corp. and the Moinian International and executive vice opened a flagship store in SoHo. It is the $50,000. The creditors with the largest Group, co-owners of the property, were president of Hertz Corp., exercised first international store for the company. unsecured claims are Chase Bank, owed ● Department of Information Technology represented by Jeff Winick of Winick options on 207,237 shares of common $100,000; Express Seafood, owed and Telecommunications Realty Group. The asking rent was stock at prices ranging from $9.70 to ● Sweets First $44,594.85; and Portela Law Firm, Requests proposals by 2 p.m. on June 20 undisclosed. $12.97 on April 16, in a transaction 35-04 35th St., Queens owed $15,440.47. for systems-integration services for worth $2,376,243. On the same day, he The bakery opened in Astoria. The shop technology projects citywide.To make ● Club Monaco signed a 15-year lease sold 207,237 shares of common stock at offers baked goods and a small breakfast ● The New Lefrak City Laundromat Inc. inquiries or to obtain bid documents, for 5,100 square feet at 532 Broadway. $23.15, in a transaction worth menu. 96-01 57th Ave., Queens contact Margaret Budzinska at (212) The fashion retailer will take space on $4,797,392. He now directly holds Filed for Chapter 7 bankruptcy 788-6510 or [email protected]. the ground floor and the lower level. The 121,067 shares. ● Vinateria Harlem protection on April 10. The filing cites tenant was represented by Robert Cohen 2211 Frederick Douglass Blvd., estimated liabilities of $0 to $50,000 and ● Department of Parks and Recreation of RKF.The landlord, Thor Equities, ● Tiffany & Co. (TIF) Manhattan estimated assets of $0 to $50,000. Seeks competitive sealed bids by 3:30 was represented in-house. The asking Jon M. King, executive vice president, The restaurant opened in Harlem. The p.m. on May 28 for maintenance and rent was undisclosed. exercised options on 21,000 shares of menu features casual Italian cuisine. ● The Ozone Realty repair of fitness equipment at sites in common stock at $37.65 on April 19, in 93-02 95th Ave., Queens Brooklyn, the Bronx, Queens and Staten a transaction worth $790,545. On the Filed for Chapter 11 bankruptcy Island. To make inquiries or to obtain STOCK TRANSACTIONS same day, he sold 21,000 shares of COMPANY MOVES protection on April 5. The filing cites bid documents, contact Engjell Lleshi at common stock at $70.19, in a estimated liabilities of $1,000,001 to (212) 830-7987 or engjell.lleshi@ Following are recent insider transactions at transaction worth $1,473,938. He now Companies that would like to have details $10 million and estimated assets of parks.nyc.gov. New York’s largest publicly held companies directly holds 38,501 shares. Ⅲ of recent moves published should submit $1,000,001 to $10 million. The creditor descriptions following this format to with the largest unsecured claim is New ● Economic Development Corp. [email protected], with York Community Bank, owed Requests proposals by 4 p.m. on July 1 “Company Moves” in the subject line. $2,528,714.01. for consultant services for a vacant-lot DEALS ROUNDUP temporary activation program. To make ● Dig Inn ● TCB Property Management Corp. inquiries or to obtain bid documents, 350 Hudson St., Manhattan 1855 E. Tremont Ave., Bronx contact Maryann Catalano at (212) 312- TRANSACTION SIZE The chain opened a new eatery in Filed for Chapter 11 bankruptcy 3969 or [email protected]. SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE Hudson Square. It is the sixth New York protection on April 23. The filing cites BlackRock Inc. $16,028.0 Thermo Fisher Scientific Inc. SB M&A City location for the brand. estimated liabilities of $1,000,001 to ● Health and Hospitals Corp. (Manhattan), Glenview $10 million and estimated assets of Seeks competitive sealed bids by 2:02 Capital Management ● Green Education Services $1,000,001 to $10 million. p.m. on May 31 for DISH Network (Manhattan), Paulson & Co. (Manhattan)/Life 11 Broadway, Manhattan service at Sea View Hospital. To make Technologies Corp. The education company relocated in the inquiries or obtain bid documents, GOVERNMENT CONTRACT Not disclosed/ $1,258.4 Madison Dearborn Partners FB M&A financial district. It was previously in the contact Pedro Irizarry at (718) 317-3375 National Financial Sunshine Suites incubator at 419 OPPORTUNITIES or [email protected]. Partners Corp. (Manhattan) Lafayette St. Diamond Castle Holdings $1,000.0 Roper Industries Inc. SB M&A Following are selected contract ● New York City Employee Retirement ● (Manhattan)/Managed Lenny’s opportunities recently announced by New System Healthcare Associates Inc. 134 E. 43rd St., Manhattan York City agencies.To learn how to sell Seeks competitive sealed proposals by 5 Hyatt Hotels Corp., $450.0 Blackstone Real Estate Advisors SB M&A The sandwich shop opened in midtown. goods and services to city government, visit p.m. on May 24 for a certified quality Whitehall Street Real (Manhattan) It is the 15th Manhattan location for the www.nyc.gov/selltonyc. For a searchable assurance analyst. To make inquiries or Estate Funds/Leasehold chain. database of current procurement notices, to obtain bid documents, contact Cheryl on Hyatt Regency Waikiki visit www.nyc.gov/cityrecord. Listings are Greenidge at (347) 643-3169 or Beach Resort and Spa alphabetical by category and department. [email protected]. Tishman Speyer Properties $218.0 Hines Global REIT Inc. SB M&A BANKRUPTCIES (Manhattan)/Campus at CONSTRUCTION SERVICES Playa Vista, Calif. The following listings are selected from the ● Department of Design and Construction REAL ESTATE DEALS Icade S.A./Portfolio $189.7 Apollo Global Management (Manhattan) SB M&A most recent available filings by companies Seeks competitive sealed proposals by 11 of logistics properties seeking bankruptcy protection in the a.m. on May 24 for safe routes to Companies that would like to have details of Not disclosed/ $50.0 CapLease Inc. (Manhattan) SB M&A Southern and Eastern Districts of New schools, Phase V, in the vicinity of their recent transactions appear in these Class A office York. Information was obtained from U.S. various schools in Staten Island. Bid listings should email descriptions following building in a major Bankruptcy Court records available on documents are available for a fee of $35, this format to ELaermer@crains market in the Northeastern Public Access to Court Electronic Records. payable only by company check or newyork.com, with “Real estate transaction” United States Listings are in alphabetical order. money order. For more information, in the subject line, or enter them online at Not disclosed/ $27.5 Grotech Ventures, TDF, Revolution GCI contact Ben Perrone at (718) 391-2200. crainsnewyork.com/submitadeal. Deals are Booker Software Inc. Ventures, Bain Capital Ventures, ● The Bravo Realty Group listed in order of square footage. (Manhattan) Vital 1374 First Ave., Manhattan ● Department of Parks and Recreation Flagship Capital $9.0 American Realty Capital Properties Inc. SB M&A Filed for Chapter 11 bankruptcy Seeks competitive sealed bids by 10:30 COMMERCIAL Partners/Rex (Manhattan) protection on April 28. The filing cites a.m. on June 4 for reconstruction of the ● The University of Oxford renewed its Wellness Center in Garner, N.C. estimated liabilities of $1,000,001 to comfort station at St. Nicholas North lease for 10,300 square feet at 500 Fifth $10 million and estimated assets of Playground, located on Adam Clayton Ave. The university will remain in its $1,000,001 to $10 million. The creditors Powell Jr. Blvd., opposite West 130th current space on the entire 32nd floor. Selected deals announced for the week ended April 20 involving companies in metro New York. FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing shares with the largest unsecured claims are Street. Bid documents are available for a The tenant was represented by Paul of a company with the participation of a financial buyer. GCI: investment repre- Frank Pecora, owed $3,668,297.16; fee of $25, payable only by company Ippolito and Michael Morris of sents new money invested in a company for a minority stake. SB M&A: Strategic buyer M&A Teams Management, owed check or money order made out to City Newmark Grubb Knight Frank. The represents a minority or majority acquisition of existing shares of a company without the partici- $139,472.88; and Casa Nostra, owed of New York Parks and Recreation, at landlord, 500 Fifth Avenue Inc., was pation of a financial buyer. source: capitaliq $112,152.80. the blueprint room, Olmsted Center, represented by Harry F. Blair and Sean

22 | Crain’s New York Business | May 20, 2013 ONE ALTERNATIVE: Safe-deposit boxes Acme Safe Co.’s Gail Auger claims 25% Continued from Page 3 annual increases in Precise numbers about safe- sales of safes for “It’s a relic.The business is fading deposit boxes are impossible to home or office use. away,” said Paul Sanchez, executive come by because no government secretary for the New York State agency or industry trade group Safe Deposit Association, a 107- tracks how many are rented or even year-old trade group that’s down to exist.The American Bankers Asso- its last 50 members—just 11% of all ciation referred questions to David banks licensed to do business in the McGuinn, president of consulting state, according to the New York firm Safe Deposit Specialists,who is Department of Financial Services. considered the nation’s foremost ex- “Demand for safe-deposit boxes pert on the boxes. Mr. McGuinn, has dropped significantly over the 69, estimated that 8 million safe- years,” a Bank of America deposit boxes are rented across the spokesman confirmed. Officials at nation, but added, “I’ve been using other big banks concurred. that figure for 30 years.” Bankers cite several reasons for No study on safe-deposit box use the boxes’ demise. seems to have been conducted in the U.S. in years.The most recent study Out of step was published in 2011 by two re- For starters, the contents aren’t searchers in Iran, who in an article federally insured titled “Marketing Principles of a like deposits in Neglected Banking Service” con- checking or sav- 50 cluded that 10% of that nation’s ing accounts, NUMBER OF safe-deposit boxes were rented. REMAINING which came as MEMBERS in the So where are New Yorkers stor- surprising news NYS Safe Deposit ing their valuables? The answer can to some con- Association be found at the fashion-district sumers whose showroom of the Acme Safe Co., boxes were flooded by Superstorm where a marketing expert named Sandy. Gail Auger alternately charms and Additionally, people who use the alarms customers into buying the boxes to keep their cash stashes secret biggest safe they can afford. from the IRS or other authorities Prices range from $300 for a foot- have to grapple with the fact that, locker-size model to several thou- since 9/11,banks are under increased sand for something resembling an pressure to report suspicious finan- armored wardrobe. Acme, founded cial activities—and frequent trips to in 1904, has its roots selling safes to the safe-deposit box could certainly jewelers, but consumer sales have qualify as suspicious activity. boomed since the financial crisis. But most of all,safe-deposit box- “I think our business has in- es are simply out of step with today’s creased by 20% or 25% a year—def- world. Consumers, of course, can initely,” said Ms. Auger, Acme’s di- securely store wills or insurance rector of business development, policies online, and the idea of wait- adding that turnover is so strong ing for a bank employee to open the that the store receives a 20- by 40- vault so a customer can gain access foot container of new safes every to their jewelry or family photos just month.

won’t do anymore. buck ennis “The younger generation doesn’t Robberies are rare even know what a safe-deposit box Ms. Auger attributed Acme’s banks failed after housing col- deposit box break-ins changed little. for only about $200 to $500 a year, is,” said Robert Nemeroff, market- growth in part to the public’s losing lapsed.She said that,at least among Meanwhile, in New York, bur- which isn’t enough to justify the cost ing director at Melrose Credit confidence in banks. The memory those who can afford $6,000 for glaries and robberies increased by of maintaining them, not to men- Union in Queens, where about half of large financial institutions col- their own armored safe, the bank 5% last year, to 39,681, according to tion the potential liability that of the 250 safe-deposit boxes are lapsing or needing bailouts hasn’t failures raise fears that access to the Police Department, although it comes when angry customers sue rented. dimmed, and hundreds of small safe-deposit boxes might be cut off isn’t clear how many times residen- because, say, an unauthorized per- temporarily. tial safes were broken into during son was allowed to open the box or She added that robberies and these crimes. it got accidentally destroyed during burglaries are on the rise, and even a Dennis Lormel,a former chief of a branch renovation. AUCTIONS ON THE BLOCK luxurious Manhattan apartment the FBI’s financial-crimes section, building with a doorman isn’t as safe said a good home-security system, ‘Loss leader’ BANKS AREN’T THE ONLY ONES affected by the demise of safe-deposit boxes. as some might assume. with an alarm wired to the local “Deposit boxes are a loss leader; Auctioneer Doyle New York has carved a niche selling off the contents of “The doorman always knows they have never been a profit cen- abandoned safe-deposit boxes. A potential hit reality show? Hardly. where you are and might be a very ter,” Mr. Nemeroff said. “You offer Anticipation over what might pop up for bidding has dissipated in recent honorable man but might tell some- ‘The younger them to customers in the hopes years, said Senior Vice President Louis Webre, and the deposit-box auctions one that you’re out of town,” Ms. you’ll build a business relationship have been combined with auctions for other items. Auger warned.“There are lots of in- generation with them. But people come into He speculated there’s less side jobs.” brick-and-mortar branches a lot less interesting abandoned Still, law-enforcement experts doesn’t know than they used to.” property available for auction say keeping valuables at home is less what it is’ That said, safe-deposit boxes re- because the Internet and safe than putting them in a safe- main popular in certain precincts. cellphones have made it easier deposit box. Immigrants frequently use them be- for families to remain in touch “As a place to store valuables, the cause their apartments—or the and keep track of Grandma’s safe-deposit box is the safest op- rooms they rent—often aren’t terri- diamond-earring collection. tion,” said Timothy Horner, a man- bly secure, said Jimmy Tsai, chief

He added that in another era, istockphoto aging director at Kroll Advisory police department, is more impor- operating officer of Amerasia Bank bank managers would Services and a former New York tant for keeping valuables secure in Queens. sometimes offer free safe-deposit boxes to select customers, which could City police captain. than a big, strong safe. Still, even among immigrants, mean that after the customers died their survivors didn’t know about the Notwithstanding Mr. Goldberg- “I keep some things in a safe at safe-deposit-box use is declining. boxes because there was no bill to pay. er’s tragic experience, safe-deposit my home, but I don’t doubt that if a Mr. Tsai estimated that 85% of the boxes at his bank’s Flushing branch “The sales aren’t quite as exciting as they used to be,” Mr. Webre said. box robberies are exceedingly rare. thief was able to get to it that it Only 18 of the 5,014 bank robberies would be compromised,” he said. are rented. “We used to have no “You used to see major jewelry; now it’s odds and ends. You would see nationwide in 2011 involved the “That’s why I don’t keep anything vacancies and a waiting list,”he not- diamonds worth tens or even hundreds of thousands of dollars; now you’ll safe-deposit area, according to FBI terribly valuable in it.” ed. Ⅲ see a group of jewelry or a pile of currency, and they’re worth in the hundreds data, and the total number of bank Truth be told, bankers aren’t un- or low thousands.” —AARON ELSTEIN robberies declined by 10% from the happy to see the safe-deposit box LISTEN to a discussion at previous year. The number of safe- business fade away. The boxes rent CrainsNewYork.com/podcasts

May 20, 2013 | Crain’s New York Business | 23 RENEGADE CEO Ramon Rodriguez worries gains will be are residents of southern Queens. offset by funding cuts. “Many physicians want to meet Wyckoff comeback with us, whereas before there was a sense of uncertainty about whether Continued from Page 1 off Heights is not among the four. to align with us,” said David Rock, forced his board chairman to resign, Mr. Rodriguez, a lawyer who who recently joined Wyckoff as along with many doctors who sup- chaired the parole division under chief operating officer and executive ported the old regime. The medical Gov. Mario Cuomo and led a Hud- vice president. staff attempted a coup against Mr. son Valley hospital and several Rodriguez. A headline-grabbing HMOs, is the first to say that his Innovating quickly investigation by the Brooklyn dis- hospital’s finances remain tenuous. A new outpatient pediatric cen- trict attorney has so far resulted in “We’re heading in the right di- ter has driven a 50% increase in pe- no charges filed against the hospital rection, but anyone who calls this a diatric volume in the four months or any of its executives. turnaround doesn’t know anything since it opened,said Mr.Rodriguez. The ousted CEO, Rajiv Garg, about the problems of community Wyckoff ’s daily pediatric census sued (for breach of employment hospitals,” he said. had been 28 to 30 patients,but many contract), as did the hospital’s for- Mr. Rodriguez projects Wyckoff insurers rejected reimbursement mer chief of surgery (for slander). Heights will be lucky to break even claims because the admissions And Interfaith Medical Center, in 2013 after a big dip in admissions didn’t “really qualify as inpatient,” one of the jilted merger partners, in February and March, from an av- Mr. Rock said. went bankrupt. erage of about 235 to fewer than 200 These days, pediatric admissions patients a day. “Sequestration and “are appropriate, and we are paid for Big surprise the federal health-reform law will hit them,” he said. buck ennis Then last week came perhaps the us very badly,” he said. “We’re look- The hospital is shifting more down, but with very good people dialysis center. most shocking news of all: Wyckoff ing at a 2014 that could be very neg- care to an outpatient setting. Its av- who were disappointed with how it Mr. Rock wants Wyckoff Heights made $2 million in 2012. ative for us.” erage length of stay,a measure of ef- had been neglected.” Heights to appoint new board That turnaround is exceptional. He calculated a possible $4 mil- ficiency,has fallen by about 1.2 days members who, like their counter- Hospital finances in Brooklyn are so lion loss because of Medicaid and under Mr. Rodriguez’s leadership. New executive team parts at big Manhattan hospitals, bad that earlier this month Gov. Medicare cuts. “It keeps me up at He is shooting for an average hospi- Mr. Rock is part of a new execu- are philanthropists. Mr. Rock, a Andrew Cuomo wrote to federal night.I’m anxious most of the time.” talization of four days, down from tive team at Wyckoff Heights. Also former chief executive and manag- health officials imploring them to Like most New York hospital ex- the current 4.8 to five days. replaced were the chief financial of- ing partner of Carl Marks Health- approve New York state’s Medicaid ecutives, Mr. Rodriguez equates the There are other changes. Under ficer, chief medical officer and care Partners, a Manhattan firm waiver.The request filed last August waiver with financial salvation. The Mr. Rodriguez, the hospital made “everyone in a leadership position,” specializing in advisory and invest- asks the Centers for Medicare and funding will help hospitals imple- behind-the-scenes investments in said Mr.Rodriguez.In early March, ment services, said the hospital Medicaid Services to give New York ment key reforms, such as hiring its heating and cooling system.“Peo- the hospital’s board voted to give “will never make enough money $10 billion of the $17 billion the more primary-care doctors, reduc- ple felt a new administration had Mr. Rodriguez a three-year con- from our bottom line.We will need state is saving the federal govern- ing admissions and joining large been here a year, but they didn’t see tract, effective as of January 2013, at fundraising help.” ment through Medicaid reforms. hospital networks. the changes because they involved an annual salary of $875,000. And help from Washington as Without the waiver, Mr. Cuomo Wyckoff Heights has about 200 infrastructure,” said Mr. Rock. A new chief of surgery is recruit- well. wrote on May 7, “due to a rapid de- doctors, but only a dozen work in Investment has since shifted to ing other surgeons, allowing the “We can reshape community terioration in the financial status” of primary care. Mr. Rodriguez is try- elements that employees and pa- hospital to expand orthopedics and hospitals to create a system of care,” Brooklyn hospitals, “if nothing is ing to expand the primary-care net- tients can see, like fresh paint and begin lucrative bariatric surgeries. said Mr. Rodriguez.“But if we don’t done within the next 12 months,the work and is making the rounds of new furniture. The hospital is adding hospice care. get the state waiver, it will be devas- outcome will be disastrous,” includ- doctors’ offices in Brooklyn and “There’s just something exciting It brought in a new nephrology spe- tating, as important to the life of ing the danger of at least four of the Queens.Wyckoff Heights straddles about this place now,” he added. cialist and is awaiting state approval Wyckoff Heights as anything we are borough’s hospitals closing. Wyck- the border,and 40% of its discharges “Yes, it’s a bit neglected, a bit run- to add a 24-station outpatient doing ourselves.” Ⅲ

publication Pensions & Investments. fewer stay-at-home moms to act as Girl Scout troubles The shortfall means the local leaders and growing competition for councils must fork over more money girls’ time all played a role.) For the to fund the pension. In 2008, the fiscal year ended last Sept. 30, rev- Continued from Page 1 Chávez’s administration has initiat- Middle Tennessee council paid only enue was essentially flat, at $128.6 headline last month ed programs in areas like fundrais- 3% of its total staff payroll to fund million, while the organization had branded her “Cookie Monster,” cit- ing. The CEO hired a new IT chief the pension,or $53,986;that swelled a surplus of $501,000 following a ing allegations that the 45-year-old who is developing an alumnae data- to 9% in 2011, or $156,811, and it deficit of $3.7 million a year earlier. Texas transplant is arrogant and an base, while the group is working to was expected to jump to $166,757 Sources say a new awareness inexperienced manager. establish charitable gift annuities in last year. The more it pays to head- campaign will start in the fall to try Ms. Chávez declined to com- return for estates bequeathed to the quarters, the less it has to spend on to reverse membership declines. But ment. Current and former employ- organization. Last year, the Girl the girls; as a result it wants to be re- Amanda Thomas Kremer, a devel- ees who requested anonymity told Scouts launched a campaign to raise newscom leased from its pension obligation. opment specialist at the Heart of Crain’s she has pushed out several $1 billion by 2017. NEW LEADER: CEO Anna Maria Chávez “Girl Scouts shouldn’t be selling Michigan Council and a co-founder high-level executives and created a cookies to fund pension plans,” said of The Future Is Ours,said that what climate of fear. Anonymous letters New cookie boxes she added youth,diversity and ener- James Bristol, a lawyer for the Mid- the Girl Scouts of the USA most have implored the board to investi- Also under Ms. Chávez’s leader- gy to the top of an organization that dle Tennessee council. needs to do is to develop effective so- gate Ms. Chávez’s conduct. ship, the Girl Scouts redesigned badly needed them. A Girl Scouts spokesman lutions to its problems. Among her The board, while concerned cookie boxes to be more of a public- She also had an impressive ré- wouldn’t discuss the lawsuit.Howev- group’s suggestions are providing about the allegations, defended its relations tool, providing informa- sumé; she was most recently CEO er, in an article in Pensions & Invest- scholarships to leaders to earn ad- chief. “Anna is a courageous, tireless tion about the organization. She is of the Girls Scouts of Southwest ments, a Girl Scouts executive vanced business degrees so they’ll be and innovative change agent,” said driving a campaign to increase girls’ Texas. Prior to that, she was deputy blamed the shortfall on investment more effective, and enacting a Vice Chairman Davia Temin,a mar- interest in science, math and tech- chief of staff for urban relations and losses during the recession and a pen- student-loan forgiveness program. keting executive in New York. “The nology and helped obtain a $1 mil- community development under for- sion-fund law exemption that it now They also want an explanation of world has changed, and we couldn’t lion donation from AT&T to sup- mer Arizona Gov.Janet Napolitano. realizes it shouldn’t have sought.The why headquarters is in New York continue to do things the same way.” port that effort. Her biggest challenge may be the organization is lobbying Congress City, the most expensive real estate Ms. Temin said new leadership But as Ms. Chávez pushes new pension plan that is only 53% fund- for legislative relief,although it is un- market in the country. Moving may often leads to turnover and wanted initiatives and grapples with unhap- ed. According to a lawsuit filed last clear if any change is forthcoming. not make long-term financial sense, the nameless detractors to be more py staffers, she must address the year by the Girl Scout Council of however, since the organization forthright. “Anonymous doesn’t problems she inherited. Even her Middle Tennessee, the trouble start- Falling membership owns its commercial condo and show courage, and that’s what we foes conceded they were excited ed several years ago when the parent Other lawsuits aren’t directly tied spends relatively little on rent. teach our girls to exhibit,” she said. when she was appointed to be the organization opted to reduce the to the national organization yet point Ms. Kremer said the one conver- Ms. Temin added that Ms. group’s first Latina leader because number of councils to 112 from 312. to dysfunction.Some Girl Scout vol- sation her group has had with a Girl To ease the pain of layoffs, the na- unteers are suing their respective Scouts senior executive was “polite,” tional headquarters offered generous councils to prevent the sales of though she wasn’t sure where it CLARIFICATION & CORRECTION early-retirement packages that camps.Local stories about the battles would lead. “I had a great experience The May 13 “World Trade Center site sits empty as rivals lease up” should have described the recent caused the plan’s liabilities to jump to could hurt the Girl Scouts’ reputa- with Girl Scouts,” she said. “I want office-leasing record at the site thusly: No major corporate office lease has been signed at the site $746 million by Sept.30,2012,when tion at a time when the organization to make sure it is still around in the since magazine publishing giant Condé Nast inked a deal to lease about 1.2 million square feet at the its assets were only $404.5 million. needs more money and members. next 100 years.” Ⅲ 1 World Trade Center tower two years ago. Other major leases since that signing have been for government office tenants and the 1 WTC observatory operation. In addition, 1 WTC encompasses Today, assets stand at $433 million, During the 10 years ended in while liabilities have risen to $819 2012, membership fell 20%, to 2.3 LISTEN to a discussion at about 3 million square feet, and between 1 WTC and 4 WTC, about 2.5 million square feet of vacant CrainsNewYork.com/podcasts space is expected to become available in 2014. Those facts were misstated. million, according to Crain’s sister million girls. (Lower birthrates,

24 | Crain’s New York Business | May 20, 2013 HELLUVA TOWN INSIDE Source Lunch Jill App prevents Furillo leads angry nurses bait-and-switch in staffing fight PAGE 26

Ran Refaeli spent five years as a Out and About New York rental agent, and one thing he learned is that the Tom Petty plays the apartment a client sees in a listing Beacon Theater PAGE 27 photo isn’t always the one that’s for rent. To put an end to such time-honored bait-and-switch tactics, he and app developer Adir Genish built a listings application called MoveMent, which employs an iPhone’s geo-tagging feature to prove the broker took the photo of the exact apartment that appears in the listing. The verified photo loads directly from phone to app, which lists it along with the broker’s contact info. “The main problem in the market is that people don’t trust the ads are real,” Mr. Refaeli said, adding that brokers also have to click the re-post button every five days “to verify the apartment is still available.” Launched in April, the free app that lists more than 800 apartments, mostly in Manhattan, MAJOR SPREE: Eve is used by more than 200 brokers, Skier spent more than and has been downloaded upward $1,000 outfitting her of 10,000 times. Messrs. Refaeli granddaughter Annie and Genish are now working on a for summer camp. version for Android. —matthew flamm Carlyle’s edible, movable feast

The Carlyle Hotel, known for its cabarets and art-covered Bemelmans Bar, is seeking to add “literary hub” to its résumé. A new series, “In Conversation at the Carlyle,” a collaboration with Random House Publishing Group, offers attendees a three- course meal in the Carlyle Restaurant, a copy of the author’s latest book, and a literary discussion in the Café Carlyle, the famed venue that hosts evening Keeping up with the campers performances by the likes of and . “We realized that we have this Parents spend thousands to assure that their kids fit in; empty space during the day, so we said, ‘Let’s try to utilize it,’ ” said Giovanni Beretta, managing ratty T-shirts and worn-out jeans just will not do director of the hotel.

The series kicked off April 1 buck ennis with Maya Angelou. At the May 7 luncheon OUTDOOR with Anna BY MIRIAM KREININ SOUCCAR Quindlen, CROWDS 50 guests, hen Eve Skier offered to take her 9-year-old granddaughter Campers per camp paying in the Northeast $125 a Annie camp shopping last month, she had no idea what she ticket, was getting into. ¶ Instead of picking up some cheap T-shirts dined on 885 purée of at the Gap, she was told by friends to make a personal green shopping appointment at Lester’s, a trendy outfitter for tweens asparagus on East 80th Street and Second Avenue. ¶ The outing turned 633 with smoked into a major spree, where the duo filled baskets with plush salmon and crème fraîche and pillows and blankets, green tutus to wear during color wars, listened as Ms. Quindlen shared tips about her process. “If I’m and sneakers with roller balls. ¶ Ms. Skier, who spent more than $1,000, said she was completely going to create drama on the page, mesmerized by the store’s offerings. “If they had one pair of jeans shorts, they had 50 in all there can’t be drama in my life,” differentW colors,” she said. “Why didn’t they have all of this when I was young?’ ”¶ Packing for 2007 2010 she said. Writer Curtis Sittenfeld will speak on June 27. camp used to mean piling a few pairs of shorts, some sweats and sneakers into the family’s worn- Numbers are means. Source: American Camp Association of New York and New —lisa ferber out trunk. ¶ Now a growing number of local stores are catering to the city’s See MAKEOVER on Page 26 Jersey

May 20, 2013 | Crain’s New York Business | 25 SOURCE LUNCH: Makeover for camp wear JILL FURILLO by Barbara Benson Continued from Page 25 iPod Touches often make the trip. “They are taking the decision much well-heeled families, offering ap- Of course, this right of passage more seriously.” pointments with personal shoppers is mainly for the wealthy, as camps Mr. Driben has 10 offices who guide nervous parents through don’t come cheap.Most of the pop- around New York and says business extensive lists of items they claim ular summer retreats cost around is growing so fast that he will need New York nurses get kids can’t live without for a summer $10,000 a season. to add another soon. Other camp- outdoors. To help families navigate the related businesses, like A.D.S. “Camp is a tremendous business large number of choices, a fairly Trucking’s camp trunk and duffel bloody mad at cuts for us,”said Barry Cohen,a partner new type of profession has sprung division, which picks up and deliv- in Lester’s, which is based in up—the camp adviser. These aides ers cargo to kids’ bunks, are boom- Brooklyn and has six locations in find the best fit for parents’precious ing as well. the New York area. “There is a real offspring. Like choosing the right ill Furillo joined the New patients at once. As an ER nurse, I style to camp now. It’s a competi- college, families spend their week- Dressing for success York State Nurses Associa- can tell you that when you have that tive world, and you’ve got to keep ends the year before their child’s Lester’s,which has been in busi- tion in October as executive many patients,you cannot give them up with your friends.” maiden voyage researching and vis- ness for 65 years, started selling director at a turning point in the care they deserve. Forget the Joneses. Sleepaway camp merchandise about eight the union’s history. Finan- I was part of the team that won camp is the latest status symbol for years ago. Now it employs 15 buy- Jcially struggling hospitals safe-staffing legislation in Califor- the urban family. And clothing is iPod Touches ers who focus explicitly on camp. have been laying off workers nia. The nurse-to-patient ratio in just one element in the growing in- The chain sends all of the camp and streamlining operations. The that state in the ER is 1 to 4. Nurses dustry springing up around the often make purchases from its various stores to union’s 37,000 registered nurses re- are able to give patients the care and age-old tradition. There are more the basement of its Rye, N.Y., sponded by aggressively renegotiat- attention they deserve. Patient out- than 900 camps in the Northeast— the trip to branch. ing labor contracts and promoting comes are better. When we were the most popular region—and the There, eight seamstresses work union-friendly legislation. fighting to pass and enforce safe number of kids attending them is summer camp full-time, monogramming hun- On May 21, NYSNA plans to staffing in California, the hospital skyrocketing. Sleepaway camps dreds of trunks and sewing labels send 2,000 RNs to Albany to per- industry raised the same warnings used to be mostly a Jewish tradition with kids’ names on everything suade lawmakers to pass a nurse- we hear from GNYHA. for kids from this area, but they are from tie-dyed underwear to staffing-ratio bill that the union says now a hit with all religions and are Butter-branded sweatshirts that will improve patient care. An As- What happened in California? attracting campers from all over the cost $100 each. Stacked nearby on sembly version of the proposed bill I worked with the California Nurses world. iting different properties.The win- shelves are massive plastic bags imposes a staff-to-patient ratio “at all Association negotiating contracts. ning camp pays an adviser any- stuffed with clothes, bedding and times,” including “during routine or The industry was going through mas- ‘A part of our culture’ where from 5% to 20% of the first other paraphernalia ready and expected absences from the unit, sive changes that were more pro- The mean number of campers summer’s tuition, according to waiting to be picked up by cus- such as meals or breaks.” The nounced in California than New York: per camp in 2010 was 885, up from sources. tomers, many of whom have spent Greater New York Hospital Associ- the merger activity,use of consultants, 633 in 2007, according to the Experts say the hyperbole around $2,500 outfitting their kids ation calls the bill a mandate that will a lot of de-skilling of nurses after hos- Manhattan-based American Camp around the summer respite is an- for sleepaway camp. cost hospitals and nursing pitals said, “You don’t need Association of New York and New other manifestation of so-called “We want the child to have homes $2 billion to $3 bil- WHERE RNs at bedsides.” Nurses Jersey, a nonprofit organization. helicopter parenting, with camp everything they need to fit in at lion annually, and force were laid off. Nurses were “Sending children to camp is approached in the same careful camp,” said Andrea Forbes, a store them to hire 20,000 addi- THEY very concerned that pa- becoming more a part of our cul- manner as children’s sports teams manager and head of camp opera- tional nurses statewide. DINED tients were not getting qual- ture,” said Susie Lupert, executive or PTA fundraisers. tions at Lester’s.“We are setting the AU BON PAIN ity care. director of the ACA of NY and NJ. “Parents have come to the real- child up for success.” Why did you choose Bellevue, Bellevue Hospital We decided we needed “Even parents who are giving their ization that camp is an extension of Neil’s Corner Spot, a children’s part of the city’s Health and 462 First Ave. to be more of a politically children a cellphone at age 5 believe the education experience,” said clothing store with three locations Hospitals Corp., as our lunch active organization, in- spot? AMBIENCE: Fast- that children need to unplug and Jack Driben, chief executive of the in the New York area, says camp food setting with volved in election cam- have experiences outdoors.” Camp Experts, a camp advisory merchandising is now its No. 1 It is a hospital that is the healthy salad paigns.Nurses got active in Cellphones are forbidden, but firm headquartered in Manhattan. business. At the Neil’s in Mount heart and soul of our public choices every district, and hospi- Kisco, camp accounts for 50% of hospital system.They pro- WHAT THEY ATE: tals and insurers fought us. the store’s revenue, more than vide care here to everyone, Tuna garden The state studied the issue back-to-school or holiday time. regardless of their ability to salad before it set safe-staff ra- HAPPY CAMPERS On May 15,Neil’s brought in a spe- pay, and they do a pretty Veggie deluxe tios in 1992. Hospitals im- salad AS MORE PARENTS cialist to do airbrushing, an intri- good job of it. The staff mediately hired more cate way of personalizing every- here during Hurricane Tap water in nurses before the law place an emphasis on paper cups thing from pillow cases to towels, Sandy pulled together and passed in 1999 [with most sleepaway camp and TOTAL: $14.57 spend more time the latest trend among campers. evacuated 750 people. provisions taking effect by picking just the right Even the most rational parents 2004]. one, camps are being can’t seem to control themselves How many nurses does NYSNA represent at Bellevue? What was the impact of that law? forced to up the when it comes to outfitting their amenities. kids for camp. Many say it’s a com- About 900 to 1,000, and we have Not one hospital closed as a result of 8,000 members within all of HHC. the ratios. The data show hospitals In a recent survey by bination of the fear of sending their child away for so many weeks and made more money. Next year will be the American Camp the irresistible merchandise out What’s your background? 10 years since the law went into ef- Association, 75% of there—especially for girls. I’m from L.A.and came to New York fect, and hospitals made more mon- camp directors Indeed, mothers who have sent in the mid-’70s. When I was a candy ey than they had in the prior 20 years. reported adding new both boys and girls to camp admit striper [hospital volunteer], I felt activities and programs in recent years. The most popular new activities to the difference. Laurie Kratz there was just something about help- Speaking of money, why does NYSNA are high- and low-ropes courses, climbing walls, zip lines, mountain biking started sending her twin boys to ing people. I had a union-organizing oppose letting publicly traded hospitals and cave exploring. Tyler Hill camp in 2007. She background before I became an RN. into New York? Scott Rothschild, director at KenMont and KenWood camps in Kent, thought nothing of buying them a My first nursing job was at Brookdale We oppose private-equity com- Conn., adds new activities every year. This summer, kids at his sleepaway $19.99 comforter from Target and hospital in the ER. I moved back to panies investing in New York hospi- camps (above) will get to experience stand-up paddleboards on the lake, packing their oldest T-shirts. California in 1993 and worked with tals. Cerberus Capital Management as well as more traditional offerings like fencing, karate and improv classes. But when she started sending the California Nurses Association. took over hospitals in Massachu- “The number of kids going to camp has increased, but so have the her daughter Jessica last year, she setts, and nurses there are very un- number of camps,” Mr. Rothschild said. “Every year, we bring in new stuff so completely changed her tune. She Why is the staff-ratio bill so important to happy. For-profits cut to the bone, our kids can experience new things they couldn’t do at home.” bought her every type of clothing NYSNA? and accountability is lost when the Though roughly 20% of the 600 campers at KenMont and KenWood with the camp name on it, person- I’ve spoken to ER nurses who are hospital’s board of trustees is in an- come from New York City and 60% from the New York area, Mr. alized chairs and shower caddies, forced to take on 15 or 16, even 17 other state. Rothschild said he is getting an increasing number of inquiries from the rest and enough duct tape for art proj- of the country and even from overseas. ects for the whole bunk. “We have campers from England, Kazakhstan and Mexico now,” he said. “Boys don’t care about trendy INSIDE TIP: It’s the hospital’s only place to eat “It’s not just a Northeast thing anymore.” stuff, but girls do,” Ms. Kratz said. after Superstorm Sandy permanently —MIRIAM KREININ SOUCCAR “And when you send your baby girl away for the summer, you don’t shuttered Bellevue’s full-service restaurant. want her to lack for anything.” 

26 | Crain’s New York Business | May 20, 2013 OUT AND SNAPS Donors come out to support arts, fight poverty ABOUT by Ali Elkin and Theresa Agovino

CULTURE FIX CAREER BUILDER MONDAY, MAY 20, SATURDAY, MAY 18, TO SUNDAY, SEPT. 29 TO TUESDAY, MAY 21 The off-Broadway At the INTERNATIONAL musical MURDER CONTEMPORARY FURNITURE FAIR, BALLAD is back for a designers, architects, retailers, second run, this time wholesalers, developers and in Union Square. manufacturers will gather at the The show, by Julia Jordan and Juliana Nash, Javits Center to view the latest opened to acclaim last fall at Manhattan trends in contemporary furniture Theatre Club. Caissie Levy has replaced design. About 570 exhibitors from Karen Olivo in the leading role of Sara, a 30 countries will display indoor and married Upper West Sider who reconnects outdoor furniture, wall coverings, mcmullan.com patrick with an old flame. The musical is running carpets and more. Free advanced ELIZABETH LEVY, REYNOLD LEVY, CHERYL for nine weeks this summer. Tickets are $80 registration has closed, but MILSTEIN and KATHERINE FARLEY at the on weekdays and $90 on weekends. They attendees can register onsite for Lincoln Center for the Performing Arts benefit on teri bloom/css are available at the Union Square Theater $60. May 9. The gala raised $9.4 million as it DAVID JONES, HANK GREENBERG and JOSEPH HARBERT at the May 7 fundraiser for the box office, at Ticketmaster or by calling honored Mr. Levy, who is leaving his post as Community Service Society. The event raised more than $780,000 for the group, which provides (800) 982-2787. THURSDAY, MAY 23, president of the institution in January. services to the needy. AND FRIDAY, MAY 24 TUESDAY, MAY 21, Get schooled in online advertising TO THURSDAY, AUGUST 18 at GOOGLE ADWORDS 101 AND 201. The Cloisters museum is celebrating its LunaMetrics is hosting the two 75th anniversary by featuring some of its workshops as part of Internet Week best-known works in SEARCH FOR THE New York. The intro-level class will UNICORN. As part of an exhibit of the be on Thursday, and the more museum’s famous unicorn tapestries, given advanced class will be on Friday. by John D. Rockefeller when the Cloisters Participants can attend one or both was founded, about 40 works of art will be days. Admission for one day is on display.The Cloisters is open Tuesday $499; for both, it’s $898. Classes through Sunday. Suggested admission for run from 8:30 a.m. to 5 p.m. at the adults is $25. For more information, visit SUNY Levin Institute, 116 E. 55th www.metmuseum.org. St. To register, visit lunametrics.com.

DON’T MISS TOM PETTY AT THE BEACON bennettrob

MONDAY, MAY 20, TO SUNDAY, MAY 26 bennettrob Mayor MICHAEL BLOOMBERG and PAUL TOM PETTY AND THE HEARTBREAKERS will play WALTER ISAACSON and JACKIE BEZOS at the Robin Hood Foundation fete on May 13, which TUDOR JONES, founder of the Robin Hood five shows at the Beacon Theater, affording a raised at least $80.5 million for the poverty-fighting organization. Foundation, at the organization’s gala. rare opportunity to see the band in a more intimate setting. It’s their first time playing See more of this week’s Snaps online at CrainsNewYork.com/galleries. the Upper West Side. The 8 p.m. concerts will kick off a summer tour that mostly includes arenas. Tickets are about $150 and are available through Ticketmaster. Orchestra seats are available on StubHub for less than $200. There is a show every day this week except Wednesday and Friday.

OPENING FUNDRAISERS THURSDAY, MAY 23 MONDAY, MAY 20 David Hockney’s video installation #UNDOCUASIANS, a film and stage production THE JUGGLERS, JUNE 24TH 2012 will focusing on undocumented Asian youth will make its U.S. debut at the Whitney benefit RAISE, an advocacy organization Museum.The video is displayed funded by the Asian American Legal Defense over multiple screens and depicts and Education Fund.The show, staged at the several jugglers tossing colorful Culture Project at 45 Bleecker St., focuses on objects while moving in front of a Asian immigrants’ issues.The presentation is at 7:30 p.m., and tickets cost $20.They are available at undocuasian.eventbrite.com.

MONDAY, MAY 20 The RONALD MCDONALD HOUSE NEW YORK will hold its 21st annual gala at the Waldorf Astoria. Cocktails begin at 6:30 p.m., followed by a 7:30 colorful background. Mr. Hockney dinner and program hosted by emcee Barbara used 18 stationary cameras to Walters.The Ronald McDonald House capture the video.The exhibit runs provides temporary housing to pediatric cancer through Sept. 1. Admission for patients and their families while the children are adults is $20. For more being treated. Individual tickets start at $1,500, information, visit www and tables start at $15,000. Registration is .whitney.org. available at rmh-newyork.org/gala. MARK YOUR CALENDAR…

TUESDAY, JUNE 11 GROUPS WITH DIVERGENT musical tastes will find something for everyone at SINATRA IN THE PARK, a gala for the City Parks Foundation. An eclectic lineup of artists including Andrew Bird, Mary Chapin Carpenter and John Pizzarelli (right) will perform new interpretations of Ol’ Blue Eyes standards at the Rumsey Playfield in Central Park. The concert will start at 8 p.m., with entrance an hour earlier for those with bleacher seating. Tickets start at $65

and are available at www.cityparksfoundation.org. southam amdrew

May 20, 2013 | Crain’s New York Business | 27 © 2013 United Airlines, Inc. All rights reserved.

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