Tennis Channel Tennis.Com Tennis Magazine 2018/2019 Media Kit
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Tennis Channel Tennis.com Tennis Magazine 2018/2019 media kit 1 One-stop shop for everything tennis. With the 2017 acquisition by Sinclair Broadcast Group, Tennis Channel has grown into a 24/7 multi-media live sports platform delivering fully integrated storytelling, complementary content experiences, and cross-platform sponsorships via Tennis Channel, Tennis Magazine, Tennis.com, Baseline, the new Tennis Channel App and Tennis Channel Plus. Join us on tour as we continue to hold the reputation for the premiere provider of pro-game coverage and tennis lifestyle content across all platforms, all year-long, worldwide. 2 Tennis Media Connecting Tennis With Fans Channel On All Platforms Tennis .Com Tennis Channel Plus— Subscription Service Tennis Channel App Tennis Magazine SBGTV Social Television Stations 3 Tennis is the fastest growing Fast Facts major sport: up 55.4 39% million homes YOY Tennis Channel +Tennis.com Social: 1.28MM+ followers 1.4M monthly unique readers monthly download unique the app 1.2M visitors today DATA provided by Nielsen and Google Analytics * 4 Tennis Channel has the most affluent audience in all of television, attracting a well-educated, influential and active viewer among all ad supported cable networks. 5 Tennis Channel Fastest Growing Cable Network subscribers (more than In 2017 Tennis Channel grew over 12 M any other cable network) Delivering Action Packed Programming 365 days a year Passionate and Engaged Fans 55.4M Male Delivers both decision makers in the household 52% {48% Female Tennis Athletes are worldwide celebrities Viewers Watch Sports Live = Commercials Get Seen Top Quality Environment: Lowest Clutter – Average pod length 1:25 SOURCE: Nielsen Ad Intel 1q17– individual telecast, The Nielsen Company, “Commercial & Advertising Report” * August 2017 6 Tennis.com The Premier Tennis Website In The World #1 Tennis Website In The U.S. And Worldwide +8% 1.2M 12M Users 2017 Vs 2016 Monthly Users Monthly Page Views Targeting the Power Consumer 34 $1.27M* +91%* +277%* Median Age Net Worth Top Management Chief Officer Baseline: Millennial Targeted Section 2.5M 7M+ Users Page Views In 2017 > More Than Double From 2016 SOURCE: Google Analytics, 1/1-12/31/17 vs 1/1-12/31/16. *2017 IPSOS Affluent Survey Doublebase–Adults 18+ HHI $100K+. * *ABOVE AVERAGE 7 Tennis Connects Fans With Channel The Game Anytime & App Anywhere Tennis Channel App Brand New Tennis Channel App Tennis Channel’s authenticated streaming platform allows paid TV subscribers to connect to Tennis Channel on any device, anywhere • OTT video streaming • Authenticated linear feed across mobile, desktop and connected devices • Mosaic multi-court coverage available on the App and VOD • Extensive pre-roll and dynamic ad insertions opportunities • Connected TV partners include IOS, Android, Apple TV, Roku and Amazon Fire Tennis Channel Plus OTT Subscription Service Tennis Channel’s 24-hour over-the-top complementary platform – every fan’s must have, delivering a subscription service for streaming matches not broadcast on Tennis Channel • 650+ select matches • 20+ tournaments • $89.99/year 8 Audience 1,400,000 Tennis Rate Base 600,000 Magazine The Largest 62% Magazine Dedicated to the Sport of { 38% Tennis and its Lifestyle Demographics Median HHI $156,200 Median Age 40 Bachelor’s Degree or Higher 84% Professional/Managerial 81% C-Suite Title (Index) 228 Published Six Times Per Year SOURCE: 2017 Ipsos Affluent Survey USA Doublebase, Adults 18+ [] * 9 The Power of Sinclair Broadcasting Increased Reach Branded News Inserts Promotion Across 181 Stations 165 Websites Local Tournament Activations 10 Non- Stop Year- Round Action Tournament Coverage Tennis Channel, Tennis.com and Tennis Magazine cover all four Grand Slams as well as more than 100 of the world’s top tournaments. Throughout 2018, this multi-platform approach also applies to tentpoles including Desert Smash, a star-studded charity tennis event, Strokes of Genius, an original 2-hour event focused on the greatest tennis match ever played and Stories of the Open Era: 50th Anniversary, a celebration of professional tennis as we know it today. 12 Studio Shows Center Court is home for all the tennis action around the world broadcasted from Tennis Channel’s state-of-the-art live production studio in Los Angeles with interview support, pre-game/ post-game analysis and production feeding in from the week’s best tournaments. Center Court · 170+ days of Center Court coverage · Over 60+ tournaments Coverage in · Featuring later round coverage avg. 4 days per Center Court week 2018 · Presenting sponsorships and integrations available Tennis Channel Live Pre or post-game show that delivers an end-to-end look the ATP and WTA tour throughout the tennis season. From breaking news, highlights and features to in-depth interviews, match previews and analysis, Tennis Channel’s top on-air announcers keep viewers informed on every tournament, every week, throughout the entire year. 13 All-Star On-Air Broadcast Martina Navratilova Mary Carillo Team Fans tune-in to hear the best broadcast team in the business consisting of Grand Slam champions, acclaimed sports journalistsH and legendary coaches. Jim Courier James Blake Lindsay Davenport Paul Annacone Tracy Austin Brett Haber Ted Robinson Jon Wertheim Kevin Frazier Justin Gimelstob Chanda Rubin Steve Weissman Omar Miller 14 Multi-Platform Programming Tennis content shared across every medium. We’re taking our viewers, readers and users favorite features, extending their property names across all platforms to provide even deeper coverage of the sport of tennis. New {integrated programming includes: What’s at Stake Rankings are a driving force in tennis. From the first ball played in January to the last in November, men and women on the pro circuit are grasping for every point to improve their ranking and ultimately make it to the year-end finals. What’s1 at Stake will follow players’ rankings consistently through an in-depth series informing and updating viewers on what each player has to win or lose throughout the entire year. - Year-round weekly segment Stories of the Open Era Stories of the Open Era: 50th Anniversary, celebrates the past fifty years of pro-tennis, reflecting each week on a historical moment or person who made their mark in history and helped changed the sport of tennis to what we know it today. Stories of the Open Era: 50th Anniversary will also be told via print, digital and social extensions. - Year-round weekly segment 15 Multi-Platform Programming Tough Call Weekly feature where Tennis Channel talent ask each other and viewers & readers a thought-provoking question, inviting everyone2 to join in the discussion via social media, Tennis.com, and TennisChannel.com. - Year-round weekly segment My Tennis Life: Season 2 Pro-tennis player reality series where fans are given a front row seat to the tight-knit world of tennis with unprecedented access to professional tennis players, Jared Donaldson (USA) and Lucie Safarova (CZE). A behind-the-scenes look at the players as they chase their dreams and travel the world in search of tournament wins, all while sharing the highs and lows of life on the Tour. - Year-round weekly segment - Season 3 premieres January 2019 Heroes Tennis Channel, Tennis Magazine, and Tennis.com join forces for the second consecutive year, presenting The Heroes Issue in November/ December. 2018 issue honors fifty gifted, courageous, outgoing and inspiring individuals in the world of tennis throughout the past fifty years. - Q4 weekly series The Look Ahead Following the conclusion of a tennis-filled week, Tennis Channel talent will update the millions of upscale tennis fans on what to expect for the upcoming tournament from the biggest tournament storylines to personal accounts at the select tournament city. - Year-round weekly segment 1 Minute Clinic Takes aim at boosting one’s game through definitive tennis, nutritional and fitness tips. Hosted by premiere coaches and contemporary tennis icons, this custom short form and editorial series helps give tips to viewers on how to strengthen their health and performance on and off the court. - Year-round short form 16 Multi-Platform Programming Destination Tennis Custom travel short and editorial series that takes viewers3 on a tour of exquisite cities from major tournaments around the world, offering a travel guide and inside look at what the players and locals experience at select tournament cities. - Year-round short form 10 to Watch 10 to Watch is a series profiling and featuring the top 5 young male and top 5 young female up-and-coming players of the year who have the passion, talent and drive to be the next top-ranked player in the world. - Year-round short form Coaching in the Bigs Coaching series with Paul Annacone, notorious coach for Pete Sampras and Roger Federer, where he sits down with a handful of contemporary coaches, exploring the good, the bad and the ugly of competing at the highest levels of the game. - Year-round short form Mary In Throughout each Grand Slam – Melbourne, Paris, London, New York– the Grand Slam Doubles Champion and adored sports broadcaster, Mary Carillo, invites viewers to explore the interesting range of people and places in these must-see tennis destinations. - Australia, Paris, London, New York Segments Advantage Omar Travel series with Omar Miller, American actor and celebrity influencer, that takes viewers beyond the tennis courts at some of the most beautiful cities on Earth, exploring the unique tastes and cultures of each city while capturing the smiles and laughter of the locals. - Indian Wells, Miami, Charleston, Washington D.C., New York Segments 17 Multi-Platform Programming Holding Serve Throughout 2018, Mary Carillo will sit down with 20+ 4 professionals, old and new, conducting in-depth interviews giving viewers firsthand insights into the lives of the pros, covering the trials and triumphs they face in the game and in life.