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Gjt] Airport Media Guide Airport Advertising AIRPORT ADVERTISING GRAND JUNCTION, CO [GJT] AIRPORT MEDIA GUIDE AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.” Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options Airport ads work exceptionally well for branding because of its high visibility. Advertisers have the campaigns. Use airport advertising to paint a vivid, opportunity to target an engaged audience as they captivating picture of your brand. Achieve high ad recall journey through the airport, from security lines to and campaign awareness by bringing your message to baggage claim. the airport where the engaged audience awaits. Branding campaigns give consumers top of mind Advertisers say that when they use airport in their awareness of your brand. Invest in airport advertising to media mix, the buy feels much “bigger” than the spread the word about your product or service. actual spend. GJT AIRPORT PROFILE • Grand Junction Regional Airport is located three miles northeast of Grand Junction • The largest in western Colorado • Third largest in the state, behind Denver Intl. and Aspen • The FAA classifies the Airport as a non-hub, commercial service airport • The Airport encompasses over 2,300 acres Source: gjairport.com, gjsentinel.com GJT GJT AIRPORT PROFILE AVERAGE ANNUAL TOP 6 NON-STOP PASSENGERS: DESTINATIONS: DENVER, CO 436 K PHOENIX, AZ DALLAS/FORT WORTH, TX AIRLINES: SALT LAKE CITY, UT • Allegiant Air LAS VEGAS, NV • American Airlines LOS ANGELES, CA • Delta • United • Denver Air Connection Source: gjairport.com GJT TRAVELER PROFILE 95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Airport Frequent Fliers: 4+ trips per year FREQUENT FLIERS 92% 68% 78% 31% 62% 56% have taken at least one have taken at least one have at least some participated in company have a HHI of $75,000 viewed airport digital personal/vacation trip in business trip in the college education. purchasing decision in the or greater. display in past 6 months. the past year. past year. past year. Source: Scarborough USA+ 2016 Release 2 GJT GJT MARKET PROFILE AREA EVENTS & ATTRACTIONS Canyon View Park | Colorado National Monument | Colorado River State Park Colorado Riverfront Commission | Dominguez Canyon | Grand Mesa Downtown Tree Lighting | Three Sisters Park | Two Rivers Winery Little Book Cliffs Wild Horse Area | Museum of the West | Parade of Lights 46% Peach Orchard & Farm Tour | Redlands Mesa Golf Club | Palisade River Trips OF RESIDENTS Samsara and the New Challenger | Western Colorado Botanical Gardens HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR. 35% OF RESIDENTS HAVE ATTENDED A PROFESSIONAL SPORTING EVENT IN THE PAST YEAR. Source: Scarborough USA+ 2016 Release 2: Mountain Census Division GJT MARKET PROFILE POPULATION: 62% OF RESIDENTS ATTENDED AT LEAST SOME COLLEGE 60,358 69% ARE WHITE; 21% ARE HISPANIC; 3% ARE BLACK 49.8% MALE 50.2% FEMALE 41% OF HOUSEHOLDS EARN OVER $75,000/YEAR 18-24 y/o 12.8% 45-54 y/o 16.3% 25-34 y/o 18.6% 55-64 y/o 16.2% 35-44 y/o 17.0% 65 & older 19.0% 65% OWN THEIR RESIDENCE WHILE 32% RENT Source: Scarborough USA+ 2016 Release 2: Mountain Census Division, bestplaces.net GJT GJT COMPETITIVE MEDIA PRESENCE Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. RADIO TELEVISION NEWSPAPER 37% 66% 72% of residents used of homes do not of residents say an online music service. subscribe to cable they did not read a television. newspaper in the past week. Source: Scarborough USA+ 2016 Release 2: Mountain Census Division GJT Sandy Clark, GSM | [email protected] 3201 Airport Way, #280 Boise, ID 83705 Phone: 208.972.8407 | Fax: 702.362.2501 lamar.com/GrandJunction Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We’re ready to help you build an effective campaign..
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